WEBVTT - Tai Beauchamp: From Burnout to Beauty Empire

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<v Speaker 1>to she Pivots. I'm your host. Emily Tish Sussman. I

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<v Speaker 1>had left my decade long political career in DC after

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<v Speaker 1>having my first two kids during the Trump presidency, and

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<v Speaker 1>felt burnt out after having my third child, spending a

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<v Speaker 1>year in lockdown with my family, and another tough and

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<v Speaker 1>exhausting election. I began to find solace in the stories

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<v Speaker 1>of women who had made these big career decisions and

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<v Speaker 1>then found success and happiness and their change. I began

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<v Speaker 1>to realize that so many women had pivoted due to

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<v Speaker 1>personal reasons, and they still found success through non traditional paths.

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<v Speaker 1>This new show celebrates these stories, and I'm so excited

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<v Speaker 1>to bring them to you with she Pivots. She was

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<v Speaker 1>on track to become one of the youngest black female

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<v Speaker 1>editor in chiefs in history when she decided to leave

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<v Speaker 1>it all behind due to burnout at just twenty five.

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<v Speaker 1>Ty Beauchamp left behind her booming career in fashion publishing

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<v Speaker 1>to pursue things that fed her mind. In spirit, she

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<v Speaker 1>turned her burnout into one of her many pivots. Now

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<v Speaker 1>over twenty years later, she divides her attention between Thie

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<v Speaker 1>Life Media and Brown Girl Jane. So what exactly led

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<v Speaker 1>to Ty's burnout and how did she turn it into

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<v Speaker 1>the biggest pivot of her life. So justice at the stage.

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<v Speaker 1>What is your name and what do you do? My

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<v Speaker 1>name is ty Beauchamp and what do I do? I

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<v Speaker 1>do a lot of things. I think first and foremost,

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<v Speaker 1>I try and empower and inspire women. And in terms

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<v Speaker 1>of titles, one of the co founders of Brown Girl,

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<v Speaker 1>Jane founder of Thai Life Media, I'm a host, I'm

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<v Speaker 1>a producer. Yeah. So that's actually not the preferred way

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<v Speaker 1>that you like to be introduced or introduce yourself to people.

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<v Speaker 1>You like to ask people who are you? Yeah, you see,

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<v Speaker 1>I was really uncomfortable when you asked me. I was like,

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<v Speaker 1>what do I do? Yeah? I think it's a it's

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<v Speaker 1>you know, we live in a society where, you know,

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<v Speaker 1>we're constantly asked what we do, and we are now

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<v Speaker 1>about to enter you know what. Social scientists and anthropologists

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<v Speaker 1>are deeming the next global epidemic of loneliness. And I

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<v Speaker 1>think that's because we don't connect humanly as humans and

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<v Speaker 1>ask who you are and really, how is your spirit?

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<v Speaker 1>How is your heart? You know, where are you in

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<v Speaker 1>your body and in your and so I don't know

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<v Speaker 1>it just it just makes sense to me. It makes

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<v Speaker 1>sense to me. And I also I think I'm a

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<v Speaker 1>person who is intentional about wanting to see people, and

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<v Speaker 1>so it feels right. But I think I've always felt

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<v Speaker 1>something within me that felt different. So I think I

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<v Speaker 1>always just had this thing, that thing of wanting to

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<v Speaker 1>understand people, wanting to connect with people in a genuine way.

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<v Speaker 1>I don't know. I'm just very curious about who we are,

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<v Speaker 1>especially as we evolve, and especially as becoming more seasoned

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<v Speaker 1>woman myself. I'm just really curious to understand who people

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<v Speaker 1>are and want them to feel like their best selves, Like,

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<v Speaker 1>how do we inspire, empower them and equip people, like,

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<v Speaker 1>because people need tangible things to be their best selves.

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<v Speaker 1>To really understand who Tie is and the catalyst for

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<v Speaker 1>her pivot, we have to go back to when Tie

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<v Speaker 1>was just out of college, coming off an internship at

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<v Speaker 1>Good Housekeeping. My first job out of college when I

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<v Speaker 1>was twenty two was at Oprah magazine. So I started

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<v Speaker 1>a magazine publishing actually while I was in college because

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<v Speaker 1>I was able to intern quite a bit. So I

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<v Speaker 1>started publishing when I was twenty years old, So that

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<v Speaker 1>was publishing. The goal was the goal to be the

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<v Speaker 1>yashion editor in Yes, Yes, that was definitely the goal.

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<v Speaker 1>Then when I started, you know, at in publishing, I

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<v Speaker 1>definitely thought I was on pace to become an editor

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<v Speaker 1>in chief, and I thought I would probably have that

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<v Speaker 1>job for the rest of my life while doing some

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<v Speaker 1>other things. I always thought entrepreneurially, so I always thought

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<v Speaker 1>about creating, but I saw that as like that, that's it,

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<v Speaker 1>that's the pinnacle. And Ty had a solid foundation. She

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<v Speaker 1>had previously worked at magazines like the Oprah Magazine, Harper's Bizarre,

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<v Speaker 1>and more. This gave her the experience she needed to

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<v Speaker 1>truly launch into her dream career and become that editor

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<v Speaker 1>she had always imagined. At the time, I had become

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<v Speaker 1>the beauty director at seventeen magazine, and I was twenty

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<v Speaker 1>five years old, and I was the first African American

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<v Speaker 1>and youngest in history or in recent history at that

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<v Speaker 1>time to have this title. So by all accounts outward

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<v Speaker 1>looking in you know, I'm this, you know, young vibrant

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<v Speaker 1>girl about town, live in my sex in the city, life,

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<v Speaker 1>my best life, and had this incredible job with incredible

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<v Speaker 1>access and with incredible excess. Also quite frankly at the time,

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<v Speaker 1>and I remember going into these spaces and having great

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<v Speaker 1>conversations with some people and being with others who were

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<v Speaker 1>just like caught up in their own personal matrix and

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<v Speaker 1>no judgment now because I'm on a different side, you know,

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<v Speaker 1>and just feeling like, you know, how do I juxtapose

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<v Speaker 1>this to the life that I was born into, as

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<v Speaker 1>you know, a child born to young parents in Newark,

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<v Speaker 1>New Jersey. How do I juxtapose this to the fact

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<v Speaker 1>that my parents, my mom and my stepdad are educators

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<v Speaker 1>in Newark, New Jersey, and I'm living this incredible life

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<v Speaker 1>of excess, but also knowing that my parents have kids

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<v Speaker 1>at our house often, and like, what does that look like?

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<v Speaker 1>And so I started to really ask myself, like the

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<v Speaker 1>title that people see isn't really like what I'm feeling

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<v Speaker 1>on my innermost self. I you know, started my career

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<v Speaker 1>as a magazine editor and had the amazing fortune of

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<v Speaker 1>working on incredible titles like Oh, the Oprah Magazine, Harper's Bizarre,

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<v Speaker 1>A Good Housekeeping, where my mentor at the time was

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<v Speaker 1>editor in chief, and went on to work for seventeen

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<v Speaker 1>and by Vixen and Styles. So I've had this incredible

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<v Speaker 1>but I think I started to question a lot and

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<v Speaker 1>have some of these deeper questions in a more intimate

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<v Speaker 1>way and in mindful way for myself when I was

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<v Speaker 1>realizing that I was being defined by the title that

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<v Speaker 1>was assigned to me for my job and didn't always

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<v Speaker 1>feel like I had alignment within my spirit self and

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<v Speaker 1>my consciousness of how I reconciled that title in the

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<v Speaker 1>public world. I feel like for myself when I was

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<v Speaker 1>at twenty five, twenty six. You know, for many I

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<v Speaker 1>think young women of our generation, like us, we were

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<v Speaker 1>so career focused that getting to the dream job for me,

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<v Speaker 1>I didn't get there, by the way, until I was

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<v Speaker 1>like thirty five, and then I lost it because I

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<v Speaker 1>three kids in three years and couldn't do it. But

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<v Speaker 1>you know, getting to that dream job at twenty five

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<v Speaker 1>seems so incredible that I think I would have done

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<v Speaker 1>anything to keep it, and I would have contorted myself

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<v Speaker 1>to be able to do it because it was a

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<v Speaker 1>different mindset. And now we talk about we talk about burnout,

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<v Speaker 1>we talk about self care, we talk about mentalth. We

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<v Speaker 1>didn't talk about it then. So how did you come

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<v Speaker 1>to that realization in that moment that it just you

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<v Speaker 1>were at the height, but it just wasn't for you.

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<v Speaker 1>The burnout. Burnout not just to figure of speech anymore.

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<v Speaker 1>It's actually been declared a legitimate medical diagnosis by the

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<v Speaker 1>World Health Organization. It is officially defined as a syndrome,

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<v Speaker 1>a syndrome resulting from chronic workplace stress that has not

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<v Speaker 1>been successfully managed. Burnout is when the treadmill keeps going

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<v Speaker 1>but the dopamine runs out, so you just keep running

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<v Speaker 1>even though it doesn't feel good anymore. I mean, and

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<v Speaker 1>I talked about it being burnout, it was burnout for me.

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<v Speaker 1>It was burnout, and then trying to reconcile what was

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<v Speaker 1>happening as a result of the burnout, because here here's

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<v Speaker 1>the thing. Burnout is both mental, spiritual, emotional, and it

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<v Speaker 1>can also obviously manifest itself physically, right, And so as

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<v Speaker 1>I was experiencing this burnout, I was emotionally drained. I

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<v Speaker 1>was intellectually drained, right because I was working, and I

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<v Speaker 1>was emotionally drained like and then the spiritual, like, the

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<v Speaker 1>spiritual side of me was just like, this is not it,

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<v Speaker 1>this is not it. And there were pieces of me

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<v Speaker 1>that wanted to contort and say I'm gonna make this

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<v Speaker 1>happen by any means necessary. And then when the burnout

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<v Speaker 1>touched my spirit in such a way where I felt

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<v Speaker 1>like it wasn't going to be to my greater good.

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<v Speaker 1>And then also I had this real kind of crazy

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<v Speaker 1>moment because I was there one moment. Yeah, there was

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<v Speaker 1>this one really crazy moment. So, I mean, I was

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<v Speaker 1>a beauty editor, so you know, it's like a journalist obviously,

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<v Speaker 1>because you have journalists and integrity, but you're you're also

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<v Speaker 1>playing with makeup and talking to people about science. And

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<v Speaker 1>it was fun work, you know, go on on photo shoots.

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<v Speaker 1>It was fun work. It was not supposed to be crazy.

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<v Speaker 1>It was not supposed to be that. Between all of

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<v Speaker 1>the brands and products samples, Ty began to realize that

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<v Speaker 1>her ability to impact someone's life might lie beyond seventeen.

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<v Speaker 1>During her tenure, she had the idea to put real girls,

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<v Speaker 1>the influencers of their day, next to their models and actresses,

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<v Speaker 1>and learned an unlikely lesson with one of those women.

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<v Speaker 1>My idea for the beauty pages, and what our then

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<v Speaker 1>etter in chief did is that we put real girls

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<v Speaker 1>on the pages next to models, actresses and all the above.

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<v Speaker 1>So anyway, real girl was and her name was Caroline Oh.

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<v Speaker 1>Caroline Oh. She was a student at FIT. If you're listening, Caroline,

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<v Speaker 1>hit me up because I would love to reconnect with you.

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<v Speaker 1>But she came into my office and she said I

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<v Speaker 1>changed her life by sending her to the dermatologist. And

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<v Speaker 1>I thought to myself and again juxtaposing that with the

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<v Speaker 1>fact that my parents, as educators, had kids at our

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<v Speaker 1>house all the time, and I'm thinking, what could I

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<v Speaker 1>do to change these kids live? If I could do

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<v Speaker 1>that for Caroline, you know, what else could I do substantively?

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<v Speaker 1>And then I started to think, like, I've done and

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<v Speaker 1>had these quote unquote achievements professionally, but it's so far

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<v Speaker 1>removed from actually having the type of, you know, grassroots

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<v Speaker 1>connected impact that I wanted. And my spirit spoke to

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<v Speaker 1>me and I was like, I'm out, And you know,

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<v Speaker 1>it was hard. It was a very difficult decision because

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<v Speaker 1>I know that there were a lot of people at

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<v Speaker 1>Hirst believing in me and really investing in me, as

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<v Speaker 1>they had all of my career. But I knew that

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<v Speaker 1>my emotional wellbeing, my mental wellbeing, my physical wellbeing, especially

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<v Speaker 1>my spiritual wellbeing, was at stake, and so I was

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<v Speaker 1>out well being the first black beauty editor I imagine

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<v Speaker 1>that means that you probably didn't have a lot of peers.

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<v Speaker 1>Do you think that contributed to the burnout. I had

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<v Speaker 1>a couple of peers, not very many. Tia Williams, who's

0:12:47.120 --> 0:12:50.760
<v Speaker 1>an incredible writer and author, Tasha Turner who also is

0:12:50.760 --> 0:12:53.400
<v Speaker 1>a journalist. Mickey Taylor, who was more seasoned. There were

0:12:53.440 --> 0:12:55.720
<v Speaker 1>just a few of us. But we didn't talk honestly

0:12:55.840 --> 0:12:59.000
<v Speaker 1>about these things because you didn't speak about it because

0:12:59.000 --> 0:13:07.040
<v Speaker 1>you were just glad to in the room number one.

0:13:08.920 --> 0:13:12.400
<v Speaker 1>I was acutely aware that though I was in the room,

0:13:12.960 --> 0:13:16.000
<v Speaker 1>the room was not necessarily built or intended for me.

0:13:17.200 --> 0:13:20.760
<v Speaker 1>I was not white, I was not blonde. I was

0:13:20.760 --> 0:13:23.400
<v Speaker 1>not the daughter or the niece of someone who had

0:13:23.400 --> 0:13:27.240
<v Speaker 1>an affiliation to the company. There was no nepotism. So

0:13:27.320 --> 0:13:30.760
<v Speaker 1>when I entered these spaces, I held back parts of

0:13:30.800 --> 0:13:34.400
<v Speaker 1>me that I thought wouldn't fit, And though conflicted in

0:13:34.520 --> 0:13:38.800
<v Speaker 1>doing so, I had learned to compartmentalize. And so we're

0:13:38.840 --> 0:13:43.240
<v Speaker 1>constantly trying to teach ourselves to be humbled and grateful

0:13:43.240 --> 0:13:45.440
<v Speaker 1>for the experience, but sometimes to the detriment of what

0:13:45.480 --> 0:13:48.520
<v Speaker 1>our truth is. So we didn't have those conversations. I mean,

0:13:48.520 --> 0:13:52.440
<v Speaker 1>we talked about like the latest Manolo's, but we certainly

0:13:52.520 --> 0:13:55.120
<v Speaker 1>were not having those conversations at the time. You bring

0:13:55.200 --> 0:13:58.880
<v Speaker 1>up a really good point that it is possible to

0:13:58.960 --> 0:14:03.280
<v Speaker 1>have burnout in something you love. For sure, I mean

0:14:03.840 --> 0:14:06.600
<v Speaker 1>absolutely well, And I think that that just goes back

0:14:06.640 --> 0:14:10.600
<v Speaker 1>to what I am so grateful for today, you know, one,

0:14:10.800 --> 0:14:12.559
<v Speaker 1>with the work that I do with Brown Girl Jane

0:14:12.960 --> 0:14:14.880
<v Speaker 1>and the work that I do with mourning mindset, and

0:14:14.960 --> 0:14:18.800
<v Speaker 1>just it is okay to feel, you know, And I

0:14:18.800 --> 0:14:21.040
<v Speaker 1>think we're living in a time where there is a

0:14:21.120 --> 0:14:25.320
<v Speaker 1>new global consciousness of what wellness looks like, a celebration

0:14:25.400 --> 0:14:29.520
<v Speaker 1>of individuality around it. So absolutely you can have burnout

0:14:29.560 --> 0:14:31.880
<v Speaker 1>in something that you love, and sometimes that's just another

0:14:31.920 --> 0:14:35.600
<v Speaker 1>part of you saying to you, look at me, restore me,

0:14:36.200 --> 0:14:40.640
<v Speaker 1>you know, support me. And so, if you're experiencing it intellectually,

0:14:41.200 --> 0:14:43.840
<v Speaker 1>what is your creative side saying to you? If you're

0:14:43.880 --> 0:14:47.680
<v Speaker 1>experiencing emotionally, what is your spirit side saying to you?

0:14:47.760 --> 0:14:51.400
<v Speaker 1>And so I think, yeah, they're not mutually exclusive at all.

0:14:51.800 --> 0:14:54.760
<v Speaker 1>I definitely felt that when I step back from my

0:14:54.800 --> 0:14:58.040
<v Speaker 1>political career because of having three kids so close in age,

0:14:58.720 --> 0:15:01.880
<v Speaker 1>that I loved you. I thrived off of it. It

0:15:01.960 --> 0:15:04.280
<v Speaker 1>was my identity. I felt like I was doing good

0:15:04.320 --> 0:15:08.520
<v Speaker 1>work that helped people's lives, and so I think it

0:15:08.520 --> 0:15:10.240
<v Speaker 1>made it harder for me to accept that I was

0:15:10.280 --> 0:15:13.480
<v Speaker 1>burnt out from it and that I wasn't able to

0:15:13.480 --> 0:15:15.280
<v Speaker 1>continue doing the work at the level I wanted to do.

0:15:15.360 --> 0:15:17.560
<v Speaker 1>It's would actually I had to rethink the whole thing.

0:15:17.680 --> 0:15:20.680
<v Speaker 1>I couldn't I couldn't keep doing it, and so it's

0:15:20.720 --> 0:15:24.280
<v Speaker 1>still hard for me to not be to not have

0:15:24.320 --> 0:15:27.840
<v Speaker 1>that same mindset that I had because when I stepped

0:15:27.840 --> 0:15:31.280
<v Speaker 1>back from the political career, I didn't know what a

0:15:31.400 --> 0:15:35.560
<v Speaker 1>next step could look like. Did you feel like you

0:15:35.640 --> 0:15:37.960
<v Speaker 1>knew where you wanted to go when you step back

0:15:37.960 --> 0:15:41.440
<v Speaker 1>from the editor job? Not at all? And I actually

0:15:41.840 --> 0:15:44.800
<v Speaker 1>and thank you for sharing and for being so transparent

0:15:44.800 --> 0:15:47.280
<v Speaker 1>about that, because I think so many of us do

0:15:47.360 --> 0:15:49.880
<v Speaker 1>wrestle with knowing that it's time to go somewhere, but

0:15:50.040 --> 0:15:53.520
<v Speaker 1>not knowing exactly how to get where we want to go. Now, again,

0:15:53.640 --> 0:15:56.120
<v Speaker 1>remember what I did know that I wanted to do

0:15:56.320 --> 0:15:59.120
<v Speaker 1>is that there was this spiritual side and what ultimately

0:15:59.320 --> 0:16:02.840
<v Speaker 1>equated for me philanthropic work that I wanted to do.

0:16:02.880 --> 0:16:04.960
<v Speaker 1>So I knew somewhat of the direction I wanted to

0:16:04.960 --> 0:16:06.440
<v Speaker 1>go into, so I spoke with my mentor and I

0:16:06.520 --> 0:16:09.840
<v Speaker 1>ended up becoming a consultant to his family foundation, where

0:16:10.080 --> 0:16:12.720
<v Speaker 1>I did very different works, starting a program in Newark,

0:16:12.720 --> 0:16:17.000
<v Speaker 1>New Jersey and developing partnerships with organizations like Prudential and

0:16:17.080 --> 0:16:20.320
<v Speaker 1>others and what have you, in order to support high

0:16:20.320 --> 0:16:23.240
<v Speaker 1>school kids on their job writing a journey. At any rate,

0:16:23.320 --> 0:16:26.720
<v Speaker 1>you know, doing that was a step in the right direction.

0:16:26.880 --> 0:16:29.720
<v Speaker 1>But I did not plan to start a business. I

0:16:29.760 --> 0:16:32.160
<v Speaker 1>did not plan to become a consultant outside of that.

0:16:32.200 --> 0:16:34.040
<v Speaker 1>I only thought I was going to do it for

0:16:34.160 --> 0:16:37.440
<v Speaker 1>one year. But what I was open to, and this

0:16:37.480 --> 0:16:39.880
<v Speaker 1>is what I think is really critical about pivoting. When

0:16:39.880 --> 0:16:42.080
<v Speaker 1>we talk about the idea of pivoting to go from

0:16:42.160 --> 0:16:45.400
<v Speaker 1>one thing that can seem super drastic or different to

0:16:45.440 --> 0:16:49.360
<v Speaker 1>another is get to that pivot, and if you're not

0:16:49.520 --> 0:16:52.160
<v Speaker 1>certain about it, lean into that very heavily and ask, like,

0:16:52.200 --> 0:16:54.000
<v Speaker 1>what is being taught to you there, Like what other

0:16:54.120 --> 0:16:57.200
<v Speaker 1>sides of you have you not tapped into that you

0:16:57.280 --> 0:16:59.240
<v Speaker 1>really want to tap into more, And how can you

0:16:59.280 --> 0:17:02.720
<v Speaker 1>bridge the gap between what you were doing historically. I

0:17:02.720 --> 0:17:05.520
<v Speaker 1>don't want to oversimplify it, but I think oftentimes we

0:17:06.359 --> 0:17:09.320
<v Speaker 1>become paralyzed because we're so concerned with what the next

0:17:09.359 --> 0:17:12.199
<v Speaker 1>move looks like, and we're also comparing it to what

0:17:12.240 --> 0:17:16.160
<v Speaker 1>the previous move looked like. I remember very consciously saying,

0:17:16.160 --> 0:17:20.199
<v Speaker 1>I'm going from this tower of an office to a

0:17:20.240 --> 0:17:23.960
<v Speaker 1>little cubicle in this comprehensive high school. I had to

0:17:24.280 --> 0:17:26.879
<v Speaker 1>lose my attachment to that identity. We talked about it

0:17:26.960 --> 0:17:29.959
<v Speaker 1>at the beginning like this title. So all of that

0:17:30.080 --> 0:17:34.239
<v Speaker 1>exercise really ultimately led me here right ultimately knowing that

0:17:34.359 --> 0:17:36.880
<v Speaker 1>I wanted to create and build something as I did

0:17:36.920 --> 0:17:39.600
<v Speaker 1>with the job writing a training program or the magazines,

0:17:39.920 --> 0:17:44.199
<v Speaker 1>to impact and elevate women and for them to feel spiritually, emotionally,

0:17:44.280 --> 0:17:48.679
<v Speaker 1>professionally well and healthy, and so looks it's working well.

0:17:48.720 --> 0:17:51.879
<v Speaker 1>I think that's part what's so interesting about this moment

0:17:51.960 --> 0:17:54.920
<v Speaker 1>that we're in culturally right now. The things that tied

0:17:55.000 --> 0:17:57.600
<v Speaker 1>you down now feel like it's all kind of blown up,

0:17:57.640 --> 0:18:00.119
<v Speaker 1>but there might be incredible things that come out, and

0:18:00.200 --> 0:18:03.159
<v Speaker 1>so you free yourself from what had been holding you

0:18:03.240 --> 0:18:06.639
<v Speaker 1>before to explore those sides. Did you feel like you

0:18:06.680 --> 0:18:08.760
<v Speaker 1>were able to tap into the thing that you were

0:18:09.640 --> 0:18:12.600
<v Speaker 1>reaching for in that moment with that first job that

0:18:12.640 --> 0:18:14.520
<v Speaker 1>you took after the magazines or did it was it?

0:18:14.560 --> 0:18:16.760
<v Speaker 1>Did it come after that? Now? I think I tapped

0:18:16.800 --> 0:18:22.080
<v Speaker 1>into it, like very very quickly. You know. I've always,

0:18:22.200 --> 0:18:24.760
<v Speaker 1>like I said, my family are all educators, and so

0:18:24.800 --> 0:18:27.800
<v Speaker 1>I've always loved school and education and teaching and the

0:18:27.840 --> 0:18:31.960
<v Speaker 1>idea of teaching and learning. And I was given some license,

0:18:32.040 --> 0:18:35.160
<v Speaker 1>in some leeway in my new role to carve out

0:18:35.200 --> 0:18:37.240
<v Speaker 1>what that meant for me. And so that tapped into

0:18:37.240 --> 0:18:39.199
<v Speaker 1>what I had done historically, because I've always worked on

0:18:39.280 --> 0:18:42.280
<v Speaker 1>launches or relaunches, and so it was always about building.

0:18:43.160 --> 0:18:46.600
<v Speaker 1>And then I got a call to come back into

0:18:46.640 --> 0:18:50.199
<v Speaker 1>being editor in chief for Vibe Vixen magazine, and I

0:18:50.280 --> 0:18:52.440
<v Speaker 1>was able to when I went in to talk about

0:18:52.440 --> 0:18:55.000
<v Speaker 1>this role connect immediately that I wanted it to have

0:18:55.080 --> 0:18:58.399
<v Speaker 1>this less of a hierarchical kind of like dissemination of

0:18:58.440 --> 0:19:01.040
<v Speaker 1>information in this ground swell. And this was in two

0:19:01.040 --> 0:19:03.760
<v Speaker 1>thousand and six or two thousand and seven, and that's

0:19:04.080 --> 0:19:07.160
<v Speaker 1>how that magazine then was rebirth, you know, with this

0:19:07.320 --> 0:19:12.120
<v Speaker 1>consciousness of connection to community while also being this editorial

0:19:12.400 --> 0:19:15.680
<v Speaker 1>inspiring platform. Do you think that was the beginning of

0:19:16.040 --> 0:19:19.800
<v Speaker 1>working philanthropy into the different businesses that you've had and

0:19:19.840 --> 0:19:22.280
<v Speaker 1>where did you go from the editor in chief of

0:19:22.320 --> 0:19:25.960
<v Speaker 1>Vibe Vixen. Yes, to answer your first question, I do

0:19:26.040 --> 0:19:28.560
<v Speaker 1>think that it was definitely a catalyst for a lot

0:19:28.640 --> 0:19:31.560
<v Speaker 1>of things, a philanthropic role. I was only in corporate

0:19:31.600 --> 0:19:34.560
<v Speaker 1>really for five years of my career. I definitely know

0:19:34.600 --> 0:19:36.480
<v Speaker 1>that it was like an entry point for me because

0:19:36.480 --> 0:19:39.200
<v Speaker 1>it helped me to tap into what I knew about

0:19:39.240 --> 0:19:42.960
<v Speaker 1>building creative spaces as an editor and working on these

0:19:43.040 --> 0:19:45.720
<v Speaker 1>launches relaunches. It also taught me business because I was

0:19:45.720 --> 0:19:48.320
<v Speaker 1>working with my mentor, Raye Chambers, so I worked directly

0:19:48.359 --> 0:19:50.440
<v Speaker 1>with him for eight years, so I was able to

0:19:50.520 --> 0:19:53.000
<v Speaker 1>learn business as well with him, and then I was

0:19:53.040 --> 0:19:55.280
<v Speaker 1>able to apply that when I was always consulting with

0:19:55.320 --> 0:19:57.760
<v Speaker 1>the Family Foundation, and so even when I became an editor,

0:19:58.040 --> 0:20:00.400
<v Speaker 1>I went that was the beginning of my entrepreneurial thing.

0:20:00.600 --> 0:20:02.560
<v Speaker 1>I said to the magazine, I can come in three

0:20:02.640 --> 0:20:05.359
<v Speaker 1>days a week and I continue my consulting work with

0:20:05.560 --> 0:20:08.200
<v Speaker 1>the Foundation in New York, so that way I could

0:20:08.200 --> 0:20:11.080
<v Speaker 1>stay connected to the young people in order to inform

0:20:11.160 --> 0:20:13.960
<v Speaker 1>the content that we were then designing at the magazine.

0:20:14.320 --> 0:20:17.440
<v Speaker 1>And so when the magazine folded, I continued to consult

0:20:18.040 --> 0:20:20.320
<v Speaker 1>and I continue to consult with that with the foundation,

0:20:20.440 --> 0:20:23.119
<v Speaker 1>but then I also took on additional clients and you

0:20:23.160 --> 0:20:27.280
<v Speaker 1>know p andngs and what have you around brand narrative

0:20:27.320 --> 0:20:30.520
<v Speaker 1>and brand storytelling. And then that is what jump started

0:20:30.920 --> 0:20:33.320
<v Speaker 1>my television career because as I was doing a lot

0:20:33.320 --> 0:20:38.359
<v Speaker 1>of this brand consulting work with beauty, entertainment media and

0:20:38.440 --> 0:20:42.639
<v Speaker 1>fashion brands, Procter and Gamble invited me to become a

0:20:42.680 --> 0:20:46.399
<v Speaker 1>spokesperson for them. So then I became more visual, but

0:20:46.440 --> 0:20:48.840
<v Speaker 1>I was always producing the content behind the scenes too,

0:20:48.880 --> 0:20:51.760
<v Speaker 1>which a lot of people didn't realize. And love both

0:20:51.760 --> 0:20:54.159
<v Speaker 1>of them, yeah, so it definitely was a gateway for me.

0:20:54.200 --> 0:20:57.119
<v Speaker 1>It helped me to understand that, you know, business doesn't

0:20:57.119 --> 0:21:00.679
<v Speaker 1>have to be this space that is you know, unhealthy

0:21:00.760 --> 0:21:05.720
<v Speaker 1>and toxic and unkind and not fair. And so those

0:21:05.760 --> 0:21:08.920
<v Speaker 1>are all principles and values that I carry with me now.

0:21:09.080 --> 0:21:12.240
<v Speaker 1>As you know, founder of Morning Mindset and Thigh Life

0:21:12.240 --> 0:21:14.680
<v Speaker 1>Media and co founder of Brown Girl Jane. It's it's

0:21:14.760 --> 0:21:20.080
<v Speaker 1>you can do well and do good. Tired of ads

0:21:20.119 --> 0:21:24.679
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0:21:24.760 --> 0:21:28.320
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0:21:28.359 --> 0:21:31.000
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0:21:31.040 --> 0:21:34.040
<v Speaker 1>Amazon dot com slash ad Free true Crime to catch

0:21:34.080 --> 0:21:37.760
<v Speaker 1>up on the latest episodes without the ad shows a

0:21:37.760 --> 0:21:39.560
<v Speaker 1>free for print descriptions. Some shows me have that ready

0:21:39.600 --> 0:21:42.880
<v Speaker 1>to disrupt your industry without disrupting your flow. The LEV

0:21:43.040 --> 0:21:46.199
<v Speaker 1>Evening NBA program at Santa Clara University could be the

0:21:46.240 --> 0:21:49.280
<v Speaker 1>perfect fit. The Lev School of Business is where you'll

0:21:49.320 --> 0:21:52.880
<v Speaker 1>reach new heights without compromising your current career. You'll meet

0:21:52.920 --> 0:21:55.960
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0:21:56.080 --> 0:21:59.119
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0:21:59.160 --> 0:22:04.000
<v Speaker 1>innovation and creativity thrive. Join Silicon Valley's premiere part time

0:22:04.160 --> 0:22:08.320
<v Speaker 1>MBA program for working professionals. Search Levy Evening MBA to

0:22:08.400 --> 0:22:14.919
<v Speaker 1>discover more. Her philosophy on do good and do well

0:22:15.359 --> 0:22:18.280
<v Speaker 1>is evident in her work with Thai Life Media. I

0:22:18.320 --> 0:22:21.119
<v Speaker 1>had just met Ti when she created Thaie Life Media,

0:22:21.440 --> 0:22:24.840
<v Speaker 1>and I remember being so impressed. Here was this woman

0:22:24.880 --> 0:22:28.200
<v Speaker 1>who had already done one hundred different things now creating

0:22:28.240 --> 0:22:32.160
<v Speaker 1>new opportunities for herself and for others. Thaie Life Media

0:22:32.400 --> 0:22:37.320
<v Speaker 1>is a multi brand agency focused on helping to tell

0:22:37.359 --> 0:22:41.879
<v Speaker 1>stories and help brands to be energized around community and

0:22:41.920 --> 0:22:44.800
<v Speaker 1>telling those stories as a part of Thaie Life Media.

0:22:44.840 --> 0:22:47.040
<v Speaker 1>This whole new venture has just started to take off

0:22:47.080 --> 0:22:51.320
<v Speaker 1>called Morning Mindset with Thie. It's a daily motivational, inspirational,

0:22:51.640 --> 0:22:55.000
<v Speaker 1>productivity conversation I like to have every single morning on

0:22:55.040 --> 0:22:59.000
<v Speaker 1>IG at six fifteen ampst. And we also had an

0:22:59.119 --> 0:23:02.200
<v Speaker 1>experience so well have the Morning Mindset with Ti Hiken

0:23:02.240 --> 0:23:05.280
<v Speaker 1>experience and that right now is a monthly series that

0:23:05.359 --> 0:23:08.080
<v Speaker 1>is taking place here in LA but also traveling now

0:23:08.119 --> 0:23:11.880
<v Speaker 1>and partnering with organizations and corporations to help galvanize women

0:23:12.000 --> 0:23:16.560
<v Speaker 1>around mindset. Good morning, Happy Monday. Everyone, Welcome to Morning

0:23:16.680 --> 0:23:19.679
<v Speaker 1>Mindset with Thie. This is where we come together and

0:23:19.680 --> 0:23:23.560
<v Speaker 1>we set our hearts, our intentions on being great for

0:23:23.640 --> 0:23:28.119
<v Speaker 1>the day. And then thirdly, I have Brown Girl Jane

0:23:28.359 --> 0:23:31.320
<v Speaker 1>and I'm a co founder of Brown Girl Jane and

0:23:31.400 --> 0:23:33.960
<v Speaker 1>I am chief brand Officer at Brown Girl Jane. And

0:23:34.000 --> 0:23:37.399
<v Speaker 1>Brown Girl Jane is a vegan beauty and wellness brand

0:23:37.920 --> 0:23:43.000
<v Speaker 1>that is there to elevate your mood and create anti

0:23:43.000 --> 0:23:46.160
<v Speaker 1>stress solutions for your every day and we were founded

0:23:46.160 --> 0:23:48.600
<v Speaker 1>by myself and my co founders Malika Nia Jones, who

0:23:48.600 --> 0:23:52.359
<v Speaker 1>are biological sisters, were all Spelman sisters, and we are

0:23:52.400 --> 0:23:55.119
<v Speaker 1>here to change the face of wellness. How did you

0:23:55.160 --> 0:23:57.439
<v Speaker 1>connect with them and decide to launch this brand together?

0:23:57.960 --> 0:24:01.040
<v Speaker 1>So Malika and I went to college together. Her sister, Nia,

0:24:01.080 --> 0:24:03.280
<v Speaker 1>also went to Spelman College, but not at the same time,

0:24:03.359 --> 0:24:07.160
<v Speaker 1>so I knew Malika. We were reconnected actually through another

0:24:07.240 --> 0:24:11.359
<v Speaker 1>Spellman's sister who Malika. Nia had started to plan out

0:24:11.480 --> 0:24:15.359
<v Speaker 1>this idea for this brand and they were like, you know,

0:24:15.400 --> 0:24:18.560
<v Speaker 1>we really do want another co founder. And Malika and

0:24:18.600 --> 0:24:20.760
<v Speaker 1>I got together. We had a couple of meetings, we

0:24:20.800 --> 0:24:23.800
<v Speaker 1>talked a little bit. I was actually at this crossroads.

0:24:24.160 --> 0:24:28.080
<v Speaker 1>This was before COVID, right before COVID started. We had

0:24:28.119 --> 0:24:31.520
<v Speaker 1>started having conversations about six months before, and I was

0:24:31.560 --> 0:24:33.600
<v Speaker 1>really in this place of transition. I was between New

0:24:33.680 --> 0:24:37.000
<v Speaker 1>York and LA At the time, I was producing and

0:24:37.000 --> 0:24:39.440
<v Speaker 1>hosting a travel show, so that was traveling like crazy,

0:24:40.080 --> 0:24:42.560
<v Speaker 1>and I was like, I really wanted to put my

0:24:43.400 --> 0:24:46.400
<v Speaker 1>teeth into something. I really wanted to sink my teeth

0:24:46.440 --> 0:24:49.000
<v Speaker 1>and see like what we could do to build something new,

0:24:49.040 --> 0:24:51.440
<v Speaker 1>but something tangible. See, the other thing about my other

0:24:51.520 --> 0:24:55.520
<v Speaker 1>businesses is that it's either a service oriented business or

0:24:55.680 --> 0:24:58.840
<v Speaker 1>it's a brand individual oriented business. So it requires me

0:24:59.280 --> 0:25:02.760
<v Speaker 1>a physically, and I've always just been really curious, since

0:25:02.760 --> 0:25:06.200
<v Speaker 1>my beauty editor day is about products, I've always envisioned

0:25:06.240 --> 0:25:11.000
<v Speaker 1>going into product and probably multiple times. First and foremost,

0:25:11.000 --> 0:25:15.280
<v Speaker 1>we share values. We share enthusiasm for celebrating and honoring

0:25:15.280 --> 0:25:18.639
<v Speaker 1>black women. We saw a mutual white between us, a

0:25:18.720 --> 0:25:22.879
<v Speaker 1>mutual white space where you know, wellness solutions for women

0:25:23.080 --> 0:25:25.399
<v Speaker 1>as a whole may be talked about for black and

0:25:25.440 --> 0:25:28.840
<v Speaker 1>brown women, the conversation around wellness just isn't there. I

0:25:28.960 --> 0:25:33.080
<v Speaker 1>was also experiencing this, So timing was all there, and

0:25:33.160 --> 0:25:35.720
<v Speaker 1>I was also very intentional about wanting partnership in my

0:25:35.760 --> 0:25:40.120
<v Speaker 1>next venture. I've been a solopreneur for you know, at

0:25:40.119 --> 0:25:43.520
<v Speaker 1>that point thirteen years and now it's fourteen years, sixteen

0:25:43.560 --> 0:25:46.520
<v Speaker 1>years now, and I was, you know, exhausted of doing

0:25:46.600 --> 0:25:50.000
<v Speaker 1>it on my own. You know, I'm still not married yet,

0:25:50.520 --> 0:25:53.879
<v Speaker 1>and so being a single woman, unmarried single woman, I

0:25:53.960 --> 0:25:57.200
<v Speaker 1>just you know, had started to think about like partnership

0:25:57.359 --> 0:25:59.560
<v Speaker 1>all the way around, and so I was really excited

0:25:59.600 --> 0:26:02.879
<v Speaker 1>to partner with them. Yeah, but so you did launch

0:26:02.920 --> 0:26:06.040
<v Speaker 1>the business just as Covid was hitting literally staying at

0:26:06.040 --> 0:26:08.399
<v Speaker 1>a girlfriend's house on her couch when COVID hit because

0:26:08.440 --> 0:26:10.479
<v Speaker 1>I had moved my stuff out of my place here

0:26:10.520 --> 0:26:12.040
<v Speaker 1>in LA, had gone back to New York because I

0:26:12.080 --> 0:26:14.119
<v Speaker 1>was shooting a travel show and I ended up in

0:26:14.119 --> 0:26:15.840
<v Speaker 1>New York for like seven weeks, and then I wasn't

0:26:15.840 --> 0:26:17.600
<v Speaker 1>sure whether I was coming back to LA to move

0:26:17.680 --> 0:26:19.240
<v Speaker 1>or just coming back for work. So it was it

0:26:19.280 --> 0:26:22.840
<v Speaker 1>was crazy. All this time, Malika, me and I are

0:26:22.840 --> 0:26:25.639
<v Speaker 1>having conversations about, like, you know, when I'm coming on

0:26:25.720 --> 0:26:29.159
<v Speaker 1>in the timeline, I just really knew that there was

0:26:29.200 --> 0:26:32.680
<v Speaker 1>so much alignment around, you know, what we could do,

0:26:32.920 --> 0:26:35.399
<v Speaker 1>and wanting to start a product was always something and

0:26:35.520 --> 0:26:38.199
<v Speaker 1>just partnership is just key, you know. And for me,

0:26:38.280 --> 0:26:42.160
<v Speaker 1>I realized that having partnership in life and in work

0:26:42.440 --> 0:26:44.760
<v Speaker 1>is a good thing, you know, and you can still

0:26:44.760 --> 0:26:47.040
<v Speaker 1>be badass at the same time, I think, you know,

0:26:47.080 --> 0:26:51.119
<v Speaker 1>we have to also be intentional about how we navigate

0:26:51.800 --> 0:26:54.960
<v Speaker 1>and manage the narrative around us having to do it

0:26:55.000 --> 0:26:58.320
<v Speaker 1>all and celebrating that all the time. You know, you

0:26:58.359 --> 0:27:00.600
<v Speaker 1>can still be a feminist and woman woman is and

0:27:00.640 --> 0:27:04.080
<v Speaker 1>still want support and so partnership I think is really

0:27:04.160 --> 0:27:07.320
<v Speaker 1>key for me at this juncture and understanding that for myself,

0:27:15.920 --> 0:27:19.680
<v Speaker 1>ties intend to focus on partnership expanded beyond her business

0:27:19.680 --> 0:27:23.080
<v Speaker 1>and her relationships as she began to think about freezing

0:27:23.119 --> 0:27:26.080
<v Speaker 1>her eggs. She was in her mid thirties, and, like

0:27:26.160 --> 0:27:29.000
<v Speaker 1>so many women, had focused on her career so much

0:27:29.280 --> 0:27:32.600
<v Speaker 1>that she hadn't spent too much time thinking about it. So,

0:27:32.880 --> 0:27:35.520
<v Speaker 1>just like with tie life media, she knew that if

0:27:35.560 --> 0:27:38.520
<v Speaker 1>she wanted something, she'd have to create it for herself.

0:27:39.080 --> 0:27:42.000
<v Speaker 1>I will tell you, up until that point, I didn't

0:27:42.000 --> 0:27:45.119
<v Speaker 1>think about it hardly ever, And that's what I want,

0:27:45.560 --> 0:27:48.520
<v Speaker 1>you know, and hope young women will ascertain from me

0:27:48.720 --> 0:27:52.480
<v Speaker 1>sharing so much is you know, I waited until I

0:27:52.520 --> 0:27:55.080
<v Speaker 1>was thirty three to actually be like, oh, yeah, I

0:27:55.200 --> 0:27:57.439
<v Speaker 1>freeze my eggs. And then even after I froze my eggs,

0:27:57.440 --> 0:28:00.000
<v Speaker 1>I was like, oh I froze my eggs. I froze

0:28:00.160 --> 0:28:04.480
<v Speaker 1>my eggs. And you know, it wasn't really until recently

0:28:05.080 --> 0:28:07.800
<v Speaker 1>where I am at a place where I'm like, I

0:28:08.400 --> 0:28:12.439
<v Speaker 1>really am ready to lean into those other aspects of

0:28:12.480 --> 0:28:17.240
<v Speaker 1>my life. And I think young women having this information

0:28:17.480 --> 0:28:21.359
<v Speaker 1>and knowledge from all different aspects and understandings is so

0:28:21.640 --> 0:28:25.520
<v Speaker 1>healthy so that you can think about it. And I

0:28:25.560 --> 0:28:27.439
<v Speaker 1>just don't know. I when I was at age, I

0:28:27.520 --> 0:28:29.439
<v Speaker 1>was thinking about a lot of things, and so I

0:28:29.440 --> 0:28:31.280
<v Speaker 1>feel like I got to thirty five and froze the

0:28:31.280 --> 0:28:33.600
<v Speaker 1>eggs because it's like, oh, yeah, this sounds like a

0:28:33.600 --> 0:28:36.840
<v Speaker 1>great idea, and it's insurance, and I need insurance, and

0:28:36.840 --> 0:28:41.160
<v Speaker 1>that's how I look at it as insurance. I still

0:28:41.200 --> 0:28:44.040
<v Speaker 1>haven't decided if I would ever have a family on

0:28:44.040 --> 0:28:47.200
<v Speaker 1>my own, or even if I'll need the eggs. I

0:28:47.240 --> 0:28:51.760
<v Speaker 1>just think it's healthy that truths come out and women

0:28:51.880 --> 0:28:55.640
<v Speaker 1>have an option to think differently for themselves, and also

0:28:55.640 --> 0:28:57.640
<v Speaker 1>great that we have options now, yeah, that we can

0:28:57.760 --> 0:29:01.120
<v Speaker 1>think about it. I mean that was really, honestly the

0:29:01.160 --> 0:29:05.959
<v Speaker 1>purpose of this whole show, that trying to open up

0:29:06.000 --> 0:29:11.000
<v Speaker 1>the curtain of how we factor in our personal decisions

0:29:11.040 --> 0:29:15.680
<v Speaker 1>into our professional narratives. And so in that sense, do

0:29:16.120 --> 0:29:19.640
<v Speaker 1>the personal and professional factor at the same time for

0:29:19.720 --> 0:29:22.360
<v Speaker 1>you or do they kind of take turns. I am

0:29:22.560 --> 0:29:26.680
<v Speaker 1>revisiting them right now in real time, because I was

0:29:26.760 --> 0:29:30.400
<v Speaker 1>told that professional has always taken priority. I don't want

0:29:30.400 --> 0:29:32.080
<v Speaker 1>that to be the case. I'm also at a place

0:29:32.120 --> 0:29:34.360
<v Speaker 1>where this is not what I desire. I want to

0:29:34.360 --> 0:29:37.320
<v Speaker 1>build businesses. I want to continue to impact the world,

0:29:37.360 --> 0:29:39.920
<v Speaker 1>but I want to do so as if I'm a

0:29:39.960 --> 0:29:42.400
<v Speaker 1>forty four year old woman who has worked her ass

0:29:42.400 --> 0:29:45.440
<v Speaker 1>off and also doesn't need to work at that pace anymore,

0:29:45.480 --> 0:29:48.840
<v Speaker 1>and also knows like my genius and my ability to

0:29:48.920 --> 0:29:51.360
<v Speaker 1>do operates at a higher frequency, and I want to

0:29:51.400 --> 0:29:53.800
<v Speaker 1>that's where I want to be, and I want to

0:29:53.800 --> 0:29:56.240
<v Speaker 1>spend more time investing in the areas where I haven't

0:29:56.240 --> 0:29:59.960
<v Speaker 1>invested as much. And because I have partners and great teams,

0:30:00.280 --> 0:30:02.480
<v Speaker 1>two shout out to my team members that then it

0:30:02.520 --> 0:30:04.840
<v Speaker 1>would take turns. But I think, you know, again, it's

0:30:04.840 --> 0:30:10.600
<v Speaker 1>about the options, and I don't feel that overwhelming sense

0:30:10.680 --> 0:30:15.160
<v Speaker 1>of you know, joy and saying I'm doing all the

0:30:15.200 --> 0:30:18.640
<v Speaker 1>things anymore. Hearing you say that you want to make

0:30:18.720 --> 0:30:22.320
<v Speaker 1>more space for the personal, because right now, at the

0:30:22.320 --> 0:30:24.040
<v Speaker 1>place that I am in my life right now with

0:30:24.120 --> 0:30:27.600
<v Speaker 1>three toddlers, I worry about the kind of judgment that

0:30:27.720 --> 0:30:31.360
<v Speaker 1>I get or would get if I was with people

0:30:31.440 --> 0:30:35.080
<v Speaker 1>who weren't in a similarly situated position. So to hear

0:30:35.480 --> 0:30:40.160
<v Speaker 1>you say that, just as a professional woman, that you

0:30:40.360 --> 0:30:43.560
<v Speaker 1>also want to prioritize that personal and it makes me

0:30:43.640 --> 0:30:47.000
<v Speaker 1>feel more comfortable engaging in business in that way. Do

0:30:47.080 --> 0:30:49.360
<v Speaker 1>you find that with your business partners, with the people

0:30:49.360 --> 0:30:51.800
<v Speaker 1>that you work with now for sure, A lot of

0:30:51.840 --> 0:30:54.320
<v Speaker 1>our team or West Coast bas so, we all flew

0:30:54.320 --> 0:30:57.640
<v Speaker 1>in because we launched this business during COVID and one

0:30:57.680 --> 0:31:01.120
<v Speaker 1>of our team members is works on our product development

0:31:01.640 --> 0:31:04.720
<v Speaker 1>and her son is with her. He came to dinner

0:31:05.000 --> 0:31:07.600
<v Speaker 1>and that's fine. I think, you know, Malika is a

0:31:07.600 --> 0:31:09.800
<v Speaker 1>mother of three. I think that that's also what makes

0:31:10.040 --> 0:31:12.840
<v Speaker 1>what we're building so dynamic because we have this insight

0:31:12.880 --> 0:31:16.520
<v Speaker 1>and intel. I mean, you know, it's the real identity

0:31:16.600 --> 0:31:19.480
<v Speaker 1>and real sense of what and who we are. We

0:31:19.520 --> 0:31:22.400
<v Speaker 1>want to shift narratives around what wellness looks like. If

0:31:22.440 --> 0:31:25.920
<v Speaker 1>we don't have insight in data points as a brand

0:31:25.960 --> 0:31:28.080
<v Speaker 1>and as a business of what that actually looks and

0:31:28.120 --> 0:31:31.320
<v Speaker 1>feels like, how can we be a solution? Right? And

0:31:31.400 --> 0:31:35.280
<v Speaker 1>so us having you know, women with dynamic experiences as

0:31:35.320 --> 0:31:39.600
<v Speaker 1>a beauty and wellness brand, supporting women with dynamic experiences

0:31:39.400 --> 0:31:43.320
<v Speaker 1>is essential. Well, it's clearly working and connecting because even

0:31:43.360 --> 0:31:46.560
<v Speaker 1>though you launched a beauty brand during COVID, it took off.

0:31:47.320 --> 0:31:51.680
<v Speaker 1>You had huge success. Congratulations from the beginning, big success

0:31:51.760 --> 0:31:54.960
<v Speaker 1>just with the brand and also with the brown Girl pledge.

0:31:55.120 --> 0:31:57.240
<v Speaker 1>Uh yeah, the Brown Girl swap was a call to

0:31:57.320 --> 0:32:01.560
<v Speaker 1>action that is still very much alive. Continue it hashtag

0:32:01.600 --> 0:32:04.440
<v Speaker 1>brown Girl Swap on Instagram, where we challenged everyone to

0:32:05.080 --> 0:32:08.280
<v Speaker 1>give up five of their everyday beauty and wellness brands

0:32:08.280 --> 0:32:11.160
<v Speaker 1>for brands owned by black and brown women. Yeah, it's

0:32:11.200 --> 0:32:14.720
<v Speaker 1>been incredible. I think well wellness, I think resonates with everyone.

0:32:15.600 --> 0:32:18.680
<v Speaker 1>You know, even though our brand focuses and tells and

0:32:18.760 --> 0:32:22.160
<v Speaker 1>narratives of centering, you know, multicultural women, all women and

0:32:22.240 --> 0:32:25.040
<v Speaker 1>even men love our brand. And we love that because

0:32:25.040 --> 0:32:28.720
<v Speaker 1>the conversation around wellness is never any more relevant than

0:32:28.800 --> 0:32:31.240
<v Speaker 1>now and during COVID or on the heels of COVID,

0:32:32.160 --> 0:32:34.840
<v Speaker 1>we were voted Refinery twenty nine Beauty Innovator of the Year.

0:32:35.040 --> 0:32:38.720
<v Speaker 1>In twenty twenty, Thank you Refinery. We were voted to

0:32:39.080 --> 0:32:43.920
<v Speaker 1>wwd's Wellness Power Player List fifty top power players along

0:32:44.000 --> 0:32:47.600
<v Speaker 1>the likes of some major major brands. So we're deeply humble.

0:32:47.680 --> 0:32:50.360
<v Speaker 1>We have more than thirty five plus billion and media impressions.

0:32:51.160 --> 0:32:55.000
<v Speaker 1>We launched the Black Beauty and Wellness Summit, wanting to

0:32:55.040 --> 0:32:57.680
<v Speaker 1>elevate conversations around what it means to be a black

0:32:57.680 --> 0:33:00.760
<v Speaker 1>woman entrepreneur on the heels of everything that was happening

0:33:01.440 --> 0:33:05.000
<v Speaker 1>during the summer of twenty twenty with George Floyd and

0:33:05.120 --> 0:33:08.080
<v Speaker 1>wanting to also be a part of the solution that

0:33:08.200 --> 0:33:10.360
<v Speaker 1>we know that the way that we're going to really

0:33:10.800 --> 0:33:15.400
<v Speaker 1>you know, close this racial you know, economic divide is

0:33:15.560 --> 0:33:19.719
<v Speaker 1>through economic opportunity. And so when you support black women businesses,

0:33:19.840 --> 0:33:24.200
<v Speaker 1>what you're in fact doing is actually building community and

0:33:24.560 --> 0:33:28.040
<v Speaker 1>helping society to advance. And we have a grant initiative

0:33:28.080 --> 0:33:30.800
<v Speaker 1>with Shame Moisture and Unilever where we've granted four hundred

0:33:30.840 --> 0:33:34.840
<v Speaker 1>and five plus thousand dollars to twenty eight black women

0:33:34.920 --> 0:33:38.280
<v Speaker 1>owned businesses. In that moment in twenty twenty, when you

0:33:38.360 --> 0:33:41.360
<v Speaker 1>launched it, I felt like every brand was crawling all

0:33:41.360 --> 0:33:44.640
<v Speaker 1>over tripping all over themselves trying to either highlight what

0:33:44.640 --> 0:33:46.920
<v Speaker 1>they had done for the black community, their black staff,

0:33:47.760 --> 0:33:50.080
<v Speaker 1>and a lot of promises were made. How do you

0:33:50.120 --> 0:33:52.760
<v Speaker 1>feel like that looks two years later? It was in

0:33:52.800 --> 0:33:55.120
<v Speaker 1>a it was at a conference a couple of weeks ago,

0:33:55.160 --> 0:33:59.200
<v Speaker 1>and this conversation came on. Performative marketing has always been there.

0:33:59.280 --> 0:34:01.960
<v Speaker 1>It's always been asn't you know someone who has spent

0:34:02.640 --> 0:34:07.360
<v Speaker 1>twenty plus years in the media industry. Unfortunately a lot

0:34:07.400 --> 0:34:11.280
<v Speaker 1>of things are promised and very little happens. Any change

0:34:11.280 --> 0:34:13.960
<v Speaker 1>that we're going to see, any institutionalized change that we're

0:34:13.960 --> 0:34:18.880
<v Speaker 1>going to see, cannot happen seasonally. It cannot it cannot

0:34:18.920 --> 0:34:23.560
<v Speaker 1>happen during certain months, only February being one of them,

0:34:23.800 --> 0:34:26.759
<v Speaker 1>or you know, it can't happen seasonally. This is an

0:34:26.800 --> 0:34:30.160
<v Speaker 1>ongoing thing, and so unfortunately, you know, as someone who

0:34:30.200 --> 0:34:32.799
<v Speaker 1>knows the space and also as someone who runs a

0:34:32.840 --> 0:34:35.440
<v Speaker 1>business that is deeply connected to community three hundred and

0:34:35.520 --> 0:34:38.759
<v Speaker 1>sixty five days a year, both Brown Girl Jane and

0:34:38.800 --> 0:34:42.720
<v Speaker 1>Anti Life Media, you know, the way that any anything

0:34:42.800 --> 0:34:45.560
<v Speaker 1>is really going to happen on a consistent basis requires

0:34:45.640 --> 0:34:51.200
<v Speaker 1>consistent investment, consistent awareness, you know, changing your hiring practices.

0:34:52.120 --> 0:34:54.120
<v Speaker 1>So how do I think we've measured up. I haven't

0:34:54.120 --> 0:34:56.240
<v Speaker 1>done a case by case report. I think some people

0:34:56.239 --> 0:34:59.560
<v Speaker 1>have done extremely well. We've seen some institutional advancements in

0:34:59.600 --> 0:35:03.040
<v Speaker 1>some place and in others perhaps a little less. When

0:35:03.040 --> 0:35:05.879
<v Speaker 1>you were talking, when I started thinking about I started thinking, yeah,

0:35:05.920 --> 0:35:08.360
<v Speaker 1>what am I doing? How can I what can I

0:35:08.360 --> 0:35:10.320
<v Speaker 1>do in my own position? So I love the swap

0:35:10.320 --> 0:35:13.080
<v Speaker 1>because I think it feels incredibly tangible and doable. Five

0:35:13.200 --> 0:35:15.640
<v Speaker 1>seems like a good amount of products we're all thinking

0:35:15.640 --> 0:35:18.520
<v Speaker 1>about using our consumer spending, I think more than we

0:35:18.600 --> 0:35:21.440
<v Speaker 1>ever have. So being intentional in that way I think

0:35:21.480 --> 0:35:24.440
<v Speaker 1>feels really very tangible and realistic and I think can

0:35:24.480 --> 0:35:28.040
<v Speaker 1>also make a big impact. I mean it's a huge category. Yeah,

0:35:28.040 --> 0:35:32.279
<v Speaker 1>it's a massive category. I mean US and global just

0:35:32.320 --> 0:35:35.520
<v Speaker 1>it's it's ridiculous. But the thing is that the consciousness

0:35:35.520 --> 0:35:38.880
<v Speaker 1>has to be seated there and consistently watering. And I

0:35:38.880 --> 0:35:42.760
<v Speaker 1>also say, like from a philanthropic standpoint, I encourage people like, whatever,

0:35:43.120 --> 0:35:46.200
<v Speaker 1>whatever your cause is, your cause doesn't have to be

0:35:46.239 --> 0:35:49.200
<v Speaker 1>the same thing as mine. I do think that there

0:35:49.640 --> 0:35:52.480
<v Speaker 1>is wonderful when there is unity and you know, collective

0:35:52.520 --> 0:35:56.319
<v Speaker 1>kind of like movement and support. But whatever you know

0:35:56.520 --> 0:35:58.879
<v Speaker 1>resonates with you, Because when it resonates with you, that's

0:35:58.920 --> 0:36:01.920
<v Speaker 1>when you'll commit. That's when it won't seem like a chore.

0:36:02.200 --> 0:36:06.880
<v Speaker 1>And can you explain the philanthropic piece of your business now? Absolutely? So.

0:36:07.080 --> 0:36:10.680
<v Speaker 1>We actually we haven't been public about it, but we've

0:36:10.760 --> 0:36:13.600
<v Speaker 1>launched our Brown Girl Jane Foundation, and so we're on

0:36:13.640 --> 0:36:16.400
<v Speaker 1>a mission to really advance the wellness of black and

0:36:16.440 --> 0:36:19.160
<v Speaker 1>brown women and multicultural women here in the US to start,

0:36:19.280 --> 0:36:22.960
<v Speaker 1>but we're definitely thinking global, but you know, a percentage

0:36:22.960 --> 0:36:26.640
<v Speaker 1>of all of our proceeds go to support organizations that

0:36:27.200 --> 0:36:30.160
<v Speaker 1>either work with black and brown women around health and

0:36:30.160 --> 0:36:34.320
<v Speaker 1>wellness or advocacy around cannabis and the plant. Because our

0:36:34.520 --> 0:36:37.760
<v Speaker 1>first collection harnessed the power of CBD, we are also

0:36:38.200 --> 0:36:43.759
<v Speaker 1>working on something that will provide more tangible resource to

0:36:44.520 --> 0:36:48.120
<v Speaker 1>black and brown women in order to support their mental

0:36:48.160 --> 0:36:50.920
<v Speaker 1>health and wellness. That's all I'll say. Just know, some

0:36:50.960 --> 0:36:53.839
<v Speaker 1>really great announcements are coming down the pipe. So what

0:36:53.960 --> 0:36:55.640
<v Speaker 1>is something I asked this of all of my guests,

0:36:55.640 --> 0:36:58.120
<v Speaker 1>and I'm excited to hear your answer. What is something

0:36:58.120 --> 0:37:02.000
<v Speaker 1>that at the time you thought felt like an insurmountable problem,

0:37:02.440 --> 0:37:04.760
<v Speaker 1>but now that you look back on it, you actually

0:37:04.760 --> 0:37:06.720
<v Speaker 1>now view as maybe putting you in a positive direction.

0:37:09.480 --> 0:37:13.600
<v Speaker 1>I was a caregiver to my grandmother. My grandmother fell

0:37:13.680 --> 0:37:15.759
<v Speaker 1>and broke her neck in two thousand and six, the

0:37:15.800 --> 0:37:19.400
<v Speaker 1>same year I launched the business. And I was a

0:37:19.440 --> 0:37:22.000
<v Speaker 1>caregiver to my grandmother along with my beautiful mom for

0:37:22.040 --> 0:37:27.000
<v Speaker 1>thirteen long years. And it was very hard. And now, actually,

0:37:27.040 --> 0:37:29.200
<v Speaker 1>when I look back and I think about me saying

0:37:29.239 --> 0:37:31.080
<v Speaker 1>that I didn't focus on my personal life. I didn't

0:37:31.080 --> 0:37:33.440
<v Speaker 1>focus on my love life as much with intention, but

0:37:33.480 --> 0:37:36.920
<v Speaker 1>I did have my family that I was incredibly focused

0:37:36.920 --> 0:37:39.840
<v Speaker 1>on being a caregiver at such a young age. You know,

0:37:39.880 --> 0:37:44.400
<v Speaker 1>becoming a caregiver at twenty eight years old seemed very

0:37:44.719 --> 0:37:48.400
<v Speaker 1>you know, insurmountable for a long time. But I think

0:37:48.520 --> 0:37:52.959
<v Speaker 1>now looking back, not only did it expand my capacity

0:37:53.120 --> 0:37:57.520
<v Speaker 1>to do a lot of things, but it also created

0:37:57.600 --> 0:38:01.839
<v Speaker 1>in me a real appreciation for or the sacrifices that

0:38:01.960 --> 0:38:06.000
<v Speaker 1>my grandmother made and and you know, just rich legacy.

0:38:06.560 --> 0:38:08.759
<v Speaker 1>And that is the reason why I say that that's

0:38:08.800 --> 0:38:11.160
<v Speaker 1>been so important and critical for me, because that's a

0:38:11.320 --> 0:38:14.279
<v Speaker 1>big driver for me. I remember having the conversation with

0:38:14.320 --> 0:38:17.520
<v Speaker 1>my mom because I was visiting my grandmother every single

0:38:17.560 --> 0:38:19.920
<v Speaker 1>day at the nursing home, and I said, look, if

0:38:19.920 --> 0:38:23.640
<v Speaker 1>I take this job as then the editor of VI Vixen,

0:38:23.680 --> 0:38:26.319
<v Speaker 1>I was already consulting, if I take this job, you know,

0:38:26.360 --> 0:38:28.920
<v Speaker 1>I don't know my schedule, and you know my grandmother

0:38:28.960 --> 0:38:32.360
<v Speaker 1>would be in and out of the hospital. No, I

0:38:32.400 --> 0:38:34.320
<v Speaker 1>think it was you know, and even when my grandmother

0:38:34.600 --> 0:38:37.520
<v Speaker 1>passed just a couple of years ago, I know that

0:38:37.560 --> 0:38:42.359
<v Speaker 1>those transitionary seasons like ultimately are birthing seasons as well.

0:38:43.360 --> 0:38:47.000
<v Speaker 1>That's so beautiful. Thank you so much. It's been such

0:38:47.000 --> 0:38:49.040
<v Speaker 1>a pleasure having you. I feel like I've learned. I mean,

0:38:49.120 --> 0:38:57.000
<v Speaker 1>is this I that was so good? Ty still lives

0:38:57.000 --> 0:39:00.960
<v Speaker 1>in la and somehow juggles her work with Thie Life Media,

0:39:01.480 --> 0:39:06.560
<v Speaker 1>Morning Mindset and Brown Girl Jane. She is a motivator, innovator,

0:39:06.640 --> 0:39:10.719
<v Speaker 1>and bridge between so many women in communities. Her philanthropy

0:39:10.760 --> 0:39:13.520
<v Speaker 1>has impacted the lives of thousands of women of color,

0:39:13.719 --> 0:39:16.279
<v Speaker 1>and she is continuing to expand that work every day

0:39:17.120 --> 0:39:20.360
<v Speaker 1>despite her impressive roster of pivots. I'm sure this is

0:39:20.440 --> 0:39:22.920
<v Speaker 1>not the last time we'll be hearing of Ty Beauchamp

0:39:23.040 --> 0:39:26.840
<v Speaker 1>and her ventures. Thanks for listening to this episode of

0:39:26.920 --> 0:39:29.799
<v Speaker 1>She Pivots, where I talk with women about how their

0:39:29.840 --> 0:39:34.000
<v Speaker 1>experiences and significant personal events led to their pivot and

0:39:34.080 --> 0:39:38.239
<v Speaker 1>eventually their success. To learn more about Thi and her

0:39:38.320 --> 0:39:42.640
<v Speaker 1>latest book, follow us on Instagram at she Pivots the podcast.

0:39:43.280 --> 0:39:45.760
<v Speaker 1>Leave a rating and comment if you enjoyed this episode

0:39:45.840 --> 0:39:48.880
<v Speaker 1>to help others learn about it. A special thank you

0:39:48.920 --> 0:39:51.359
<v Speaker 1>to our partner Marie Claire and the team that made

0:39:51.400 --> 0:40:06.160
<v Speaker 1>this episode possible. Talk to you next week. Tired of

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