WEBVTT - ICI’s Antoniewicz on Active’s Changing Landscape

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<v Speaker 1>Welcome to Inside Active, a podcast about active managers that

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<v Speaker 1>goes beyond soundbites and headlines and looks deeper into their processes, challenges,

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<v Speaker 1>and philosophies in security selection. I'm David Cohn. I lead

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<v Speaker 1>mutual fund and active research at Bloomberg Intelligence. Active management

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<v Speaker 1>has undergone a significant transformation over the past decade. Investors

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<v Speaker 1>have continued to move money away from actively managed mutual funds,

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<v Speaker 1>while active ETFs have grown rapidly and fund expenses have

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<v Speaker 1>continued to decline. At the same time, changes in financial advice, distribution,

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<v Speaker 1>and investor preferences are reshaping how active management is packaged

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<v Speaker 1>and delivered. That means the traditional active versus passive debate

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<v Speaker 1>may not tell the whole story. Understanding where active management

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<v Speaker 1>is headed also requires looking at the vehicles investors are choosing,

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<v Speaker 1>what they're willing to pay, and how those choices differ

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<v Speaker 1>across investors and distribution channels. Today, I wanted to take

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<v Speaker 1>a broader look at those trends. What's driving the shift

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<v Speaker 1>between mutual funds and ETFs? What fund flows can and

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<v Speaker 1>can't tell us about investor behavior? How the economics of

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<v Speaker 1>active management are changing? And what all of this could

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<v Speaker 1>mean for the future of the industry? Joining me to

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<v Speaker 1>discuss that is Shelley Antonavich, Chief Economist at the Investment

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<v Speaker 1>Company Institute. Shelley, thanks for joining me.

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<v Speaker 2>Hi, thanks so much for having me. I'm really thrilled

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<v Speaker 2>to be here today.

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<v Speaker 1>So, you know, when you look across ICI's data, how

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<v Speaker 1>would you characterize the state of active management today? What,

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<v Speaker 1>you know, what stands out most about how active management

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<v Speaker 1>is evolving?

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<v Speaker 2>Well, I think you hit the nail on the head.

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<v Speaker 2>You know, I agree with you. I would characterize active

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<v Speaker 2>management today as being in this period of transformation. You know,

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<v Speaker 2>I know there's narratives out there that say active management

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<v Speaker 2>is quote unquote dead. You know, I completely disagree with those. First,

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<v Speaker 2>you know, there's the sheer size. Actively managed mutual funds

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<v Speaker 2>and ETFs collectively had over $ 18 trillion in assets under

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<v Speaker 2>management at the end of July. That's up almost 70%

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<v Speaker 2>from $ 11 trillion a decade ago. So definitely not shrinking. Second,

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<v Speaker 2>active ETFs and active bond mutual funds are thriving. In

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<v Speaker 2>just the last two and a half years alone, actively

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<v Speaker 2>managed ETFs have seen $ 1. 2 trillion and active bond mutual

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<v Speaker 2>funds another $ 300 billion in net new money come into

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<v Speaker 2>their funds. Third, I think more indexing absolutely does not

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<v Speaker 2>mean less active management. You know, if you think about

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<v Speaker 2>fee-based advisors, that's one example. Fee-based advisors have taken a

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<v Speaker 2>more active role in managing their clients' assets through the

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<v Speaker 2>use of allocation models or model portfolios, and they're implementing

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<v Speaker 2>these active strategies using index funds. So while an advisor

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<v Speaker 2>may select an index fund, their client's overall portfolio construction

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<v Speaker 2>tactical allocations, tax management, and rebalancing are often highly active.

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<v Speaker 2>So in sum, for me, the industry's evolution is not

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<v Speaker 2>about investors abandoning active management. It's about active management changing form.

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<v Speaker 1>Now you make a good point. And I kind of

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<v Speaker 1>want to go back to the end there when you

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<v Speaker 1>talk about index investing, because I think when a lot

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<v Speaker 1>of people talk about the growth of passive investing, you know,

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<v Speaker 1>what was happening kind of before the whole recent surge

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<v Speaker 1>in active, you know, we often treat active and passive

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<v Speaker 1>as competing for the same dollar. But, you know, from

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<v Speaker 1>ICI's research, it sounds like the investor or advisor behavior

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<v Speaker 1>isn't that straightforward.

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<v Speaker 2>No, from my perspective, I don't believe the industry is

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<v Speaker 2>a zero-sum competition between active and index. Active and index

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<v Speaker 2>are complements and definitely can work together within an investor's portfolio.

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<v Speaker 2>So for You know, these are just examples I'm going

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<v Speaker 2>to use. An investor may have index equity funds as

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<v Speaker 2>their core holdings, but for their fixed income exposure, they

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<v Speaker 2>select an active bond fund. Why would they want to

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<v Speaker 2>do this? Active bond funds have more flexibility to set

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<v Speaker 2>and adjust their duration, and that is particularly useful if

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<v Speaker 2>interest rates are on the rise because that can help

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<v Speaker 2>mitigate losses by reducing their duration. Or think about an

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<v Speaker 2>investor who wants exposure to alternatives like private assets. Retail

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<v Speaker 2>alternatives are generally still an active management business with strategies

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<v Speaker 2>requiring specialized research or active risk management.

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<v Speaker 1>Now, you make a good point there. You know, I'm

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<v Speaker 1>still waiting for the day when privates do become passive.

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<v Speaker 1>And I think they'll be kind of interesting and complicated,

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<v Speaker 1>but be fun to watch. Yeah. Another thing I wanted

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<v Speaker 1>to ask, you know, we often use fund flows as

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<v Speaker 1>a measure of investor preferences. How much do you think

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<v Speaker 1>we can actually infer about investor behavior from flows? And

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<v Speaker 1>you think those numbers, we can kind of miss something

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<v Speaker 1>from those numbers?

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<v Speaker 2>Flows can tell us a lot about changes in investor

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<v Speaker 2>preferences or their risk appetites, but we have to be

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<v Speaker 2>really careful not to over-interpret them. So, you know, some

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<v Speaker 2>flow patterns are definitely reflect short-term influences, such as like

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<v Speaker 2>bonus payments or capital gains distributions or tax deadlines. And

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<v Speaker 2>these induce seasonality in the flows. You know, one example

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<v Speaker 2>is funds tend to have above average inflows in the

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<v Speaker 2>first few months of the year as people invest their

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<v Speaker 2>annual bonuses or make contributions to their IRS. I'll often,

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<v Speaker 2>I do a lot of press interviews and I'll have

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<v Speaker 2>reporters sort of want to talk to me after they

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<v Speaker 2>see one week of, you know, inflows into equity funds

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<v Speaker 2>and outflows from bond funds. And they'll say, oh, is

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<v Speaker 2>this the start of the rotation? And I want to

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<v Speaker 2>say to them, come back to me in about six months.

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<v Speaker 2>And if we've seen this pattern over six months, then

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<v Speaker 2>we can talk about that. You know, other flow trends

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<v Speaker 2>reflect longer term forces, such as demographics, retirement savings patterns

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<v Speaker 2>or even changes in product preferences. We've seen that. The

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<v Speaker 2>aging of the baby boom generation is often cited as

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<v Speaker 2>contributing to the strong demand for bond funds that we've

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<v Speaker 2>seen over the past 15 years. I think just as

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<v Speaker 2>important to looking at short-term fluctuations, long-term influences, I think

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<v Speaker 2>what's just as important to keep in mind is that

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<v Speaker 2>the flow data, Particularly the data ICI publishes are an

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<v Speaker 2>aggregate measure. And they can mask a great deal of

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<v Speaker 2>underlying activity. So let me just give you a really

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<v Speaker 2>simple example. You can have one investor sell $ 1, 000 of

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<v Speaker 2>a fund while another investor buys $ 1, 000 of the same fund, say. Well,

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<v Speaker 2>you know, the net flow here is zero, which... you'd say, okay,

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<v Speaker 2>nothing happened. But in reality, there was significant trading if

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<v Speaker 2>those were the only two trades the fund had. There

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<v Speaker 2>was significant trading and potentially very different investor motivations and viewpoints.

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<v Speaker 2>That's why I think VLOs are sort of best used

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<v Speaker 2>as a useful signal rather than a complete picture of

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<v Speaker 2>investor behavior.

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<v Speaker 1>No, it makes a lot of sense. You know, I

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<v Speaker 1>do want to, you know, I know everyone talks about

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<v Speaker 1>mutual funds versus ETFs. And, you know, the industry is

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<v Speaker 1>kind of increasingly choosing ETFs over mutual funds in a

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<v Speaker 1>lot of places. And, you know, I'm just curious how

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<v Speaker 1>much we can attribute that to cost, taxes, and trading flexibility, which,

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<v Speaker 1>you know, we've already heard is like the benefits of

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<v Speaker 1>ETFs versus actually, you know, how financial advice is being

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<v Speaker 1>delivered today.

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<v Speaker 2>So you're right. ETFs are increasingly popular with retail investors.

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<v Speaker 2>We've done surveys for many, many years looking at, you know,

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<v Speaker 2>ownership of mutual funds, ownership of ETFs. And in 2015,

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<v Speaker 2>our survey showed that just 5% of U.S. households owned ETFs.

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<v Speaker 2>As of 2025, we estimate that 15% or 20 million U.S.

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<v Speaker 2>households owned ETFs. And I expect when we publish our

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<v Speaker 2>2026 figure next month, that's going to be even higher.

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<v Speaker 2>You know, as for the factors influencing or driving the

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<v Speaker 2>demand for ETFs, it's really hard to rank them by

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<v Speaker 2>their sort of relative importance. In our surveys, you know,

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<v Speaker 2>around 95% of ETF owners cite cost-effectiveness and diversification as

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<v Speaker 2>the top reasons for why they invest in ETFs. And about... 90%

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<v Speaker 2>said they appreciated the tax efficiency and the ability to

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<v Speaker 2>trade during the day. You know, we do know that

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<v Speaker 2>more brokers and financial advisors are using ETFs in their clients' portfolios.

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<v Speaker 2>If you look at, data from 2014, fee-based advisors had 17%

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<v Speaker 2>of their clients' household assets invested in ETFs. Roll forward

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<v Speaker 2>10 years to 2024, that ETF share is up to 49%.

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<v Speaker 2>And I'm likely is still rising. We'll get a read

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<v Speaker 2>on the 2025 data this fall. So we'll be able

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<v Speaker 2>to update that stat. But what I think is this

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<v Speaker 2>shift reflects something I mentioned earlier, that fee-based advisors are

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<v Speaker 2>increasingly using model portfolios that have index funds, and it's

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<v Speaker 2>predominantly index ETFs as their building blocks.

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<v Speaker 1>That's interesting. We talk a lot about the whole mutual

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<v Speaker 1>fund ETF shift as if every investor and every distribution

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<v Speaker 1>channel is just moving in the same direction. Where do

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<v Speaker 1>you think mutual funds remain particularly durable and what would

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<v Speaker 1>explain that resilience?

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<v Speaker 2>So one area where mutual funds remain especially durable is

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<v Speaker 2>the defined contribution market. In a 401k plan, participants are

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<v Speaker 2>typically making regular contributions every pay period. you know, often

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<v Speaker 2>it's every two weeks. And they're, you know, relatively small

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<v Speaker 2>amounts when you consider what sort of investments, you know,

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<v Speaker 2>when you're making your investments. And mutual funds are particularly

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<v Speaker 2>well suited to that environment because they can easily accommodate

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<v Speaker 2>fractional share investing and they have seamless record keeping. Some

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<v Speaker 2>features of the ETF that make ETFs attractive in taxable

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<v Speaker 2>brokerage accounts are also less relevant in retirement plans. Intraday trading,

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<v Speaker 2>for example, provides limited value to a long-term retirement saver

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<v Speaker 2>making periodic contributions. Similarly, the tax efficiency often associated with

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<v Speaker 2>ETFs are largely moot inside a tax-deferred retirement account.

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<v Speaker 1>You know, one of the things, the big stories over

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<v Speaker 1>the last year or so has been the share class.

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<v Speaker 1>And I think a lot of folks were focusing on

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<v Speaker 1>the ETF share class of the mutual fund, but also

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<v Speaker 1>the mutual fund share class of the ETF is something.

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<v Speaker 1>And so, you know, do you expect ETFs to eventually

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<v Speaker 1>make greater inroads, whether that is with, you know, the

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<v Speaker 1>mutual fund share class of an ETF? Or do you

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<v Speaker 1>think there'll be more of CIT's domains?

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<v Speaker 2>Well, I think one challenge to widespread adoption of ETFs

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<v Speaker 2>in 401ks is the need for a brokerage window. So

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<v Speaker 2>even if you have an, you know, ETF share class

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<v Speaker 2>of a mutual fund, you still have to have a

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<v Speaker 2>brokerage window to get to that ETF because that ETF

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<v Speaker 2>is trading on a secondary market. And so plan participants

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<v Speaker 2>in order, you know, a defined contribution or 401k plan

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<v Speaker 2>participants in order to get access to ETFs, they need

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<v Speaker 2>that brokerage window. And because of cost consideration and operational hurdles,

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<v Speaker 2>relatively few 401k plans have a brokerage window. I think

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<v Speaker 2>you also asked about CITs.

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<v Speaker 1>Yes, yes.

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<v Speaker 2>Yeah. So CITs have definitely, though, been gaining market share

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<v Speaker 2>in large 401k plans. In 2024, which is the latest

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<v Speaker 2>data we have available, 37% of large 401k plan assets

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<v Speaker 2>were in CITs. And that's up from 12% in 2010. And,

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<v Speaker 2>you know, while CITs and mutual funds operate similarly in

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<v Speaker 2>many of our members, at ICI offer both products to

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<v Speaker 2>401k plan sponsors, CITs have a less burdensome regulatory structure.

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<v Speaker 2>For example, they don't have as many disclosure documents to

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<v Speaker 2>prepare and file, and they're often not subject to some

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<v Speaker 2>of the same rules that mutual funds are. This translates

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<v Speaker 2>into lower compliance costs for CITs, which they can use

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<v Speaker 2>to competitively price their products.

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<v Speaker 1>That makes sense. As ETFs do account for this growing

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<v Speaker 1>share of the fund business, has that changed the competitive

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<v Speaker 1>dynamics of the asset management industry itself? You know, who

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<v Speaker 1>can compete, how firms distribute products, or even the scale

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<v Speaker 1>needed to succeed?

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<v Speaker 2>I think the first thing we need to remember is

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<v Speaker 2>that the asset management industry has always been highly competitive.

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<v Speaker 2>Firms have continually adapted to changes in investor preferences, distribution channels, technology,

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<v Speaker 2>and product innovation. What's interesting is that competition is becoming

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<v Speaker 2>less about the wrapper and more about delivering value to investors.

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<v Speaker 2>So investors are looking for outcomes, exposures, advice, and efficient implementations.

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<v Speaker 2>And whether those are delivered through a mutual fund, an ETF,

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<v Speaker 2>a CIT, or some other structure, you know, they're really,

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<v Speaker 2>you know, that isn't as critical to them. That said,

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<v Speaker 2>one development that could prove, you know, especially significant is

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<v Speaker 2>what you mentioned before, the ETF share class of a

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<v Speaker 2>mutual fund. If ETF share classes become widely available, this

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<v Speaker 2>could reduce some of the distinction between mutual funds and

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<v Speaker 2>ETFs by allowing firms to offer both structures within the

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<v Speaker 2>same fund. This would give investors more choice and potentially

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<v Speaker 2>lower operational barriers for fund sponsors. You know, on the

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<v Speaker 2>other hand, if the Growth Act, which levels the tax

0:15:59.250 --> 0:16:03.940
<v Speaker 2>treatment of mutual funds and ETFs is approved by Congress,

0:16:04.520 --> 0:16:08.900
<v Speaker 2>there could be more limited use of the ETF share class.

0:16:09.230 --> 0:16:09.890
<v Speaker 2>It's interesting.

0:16:09.910 --> 0:16:11.590
<v Speaker 1>I haven't thought about that. You know, if we kind

0:16:11.610 --> 0:16:14.430
<v Speaker 1>of just stay on the topic of ETFs in general,

0:16:14.770 --> 0:16:18.740
<v Speaker 1>do you see active ETFs primarily taking assets from active

0:16:18.770 --> 0:16:22.140
<v Speaker 1>mutual funds or Are they expanding the addressable market for

0:16:22.400 --> 0:16:25.750
<v Speaker 1>active management and potentially competing for assets that otherwise would

0:16:25.770 --> 0:16:27.070
<v Speaker 1>have gone to index products?

0:16:28.010 --> 0:16:30.910
<v Speaker 2>I think it's probably a bit of both. Some of

0:16:30.950 --> 0:16:35.550
<v Speaker 2>the growth in active ETFs is clearly coming from investors

0:16:35.630 --> 0:16:42.450
<v Speaker 2>and asset managers migrating existing active strategies out of mutual

0:16:42.510 --> 0:16:46.740
<v Speaker 2>funds and into an ETF wrapper. In those cases, the

0:16:46.860 --> 0:16:52.400
<v Speaker 2>underlying investment philosophy hasn't changed. But investors may prefer the

0:16:52.560 --> 0:16:57.280
<v Speaker 2>ETF's distribution, trading, or tax efficiency. But I also think

0:16:57.480 --> 0:17:03.320
<v Speaker 2>active ETFs are expanding the addressable market for active management. Historically,

0:17:03.400 --> 0:17:08.300
<v Speaker 2>investors who maybe preferred the ETF wrapper had more limited

0:17:08.540 --> 0:17:12.580
<v Speaker 2>access to active strategies in that format. And as more

0:17:12.760 --> 0:17:15.939
<v Speaker 2>active ETFs have come to market, investors who might have

0:17:16.180 --> 0:17:20.919
<v Speaker 2>otherwise preferred chosen, say, an index ETF can now access

0:17:21.050 --> 0:17:24.250
<v Speaker 2>active management in a vehicle that fits how they want

0:17:24.369 --> 0:17:28.990
<v Speaker 2>to build their portfolio. This, I think, suggests that competition

0:17:29.070 --> 0:17:33.189
<v Speaker 2>in the industry is not simply active ETF versus active

0:17:33.290 --> 0:17:38.230
<v Speaker 2>mutual fund. I think increasingly active ETFs are competing across

0:17:38.270 --> 0:17:43.040
<v Speaker 2>a broader landscape that includes index ETFs. And more broadly,

0:17:43.500 --> 0:17:46.860
<v Speaker 2>this may be another example of why sort of the

0:17:46.960 --> 0:17:53.530
<v Speaker 2>simple active versus passive narrative can be misleading. Investors often

0:17:53.590 --> 0:17:58.969
<v Speaker 2>make decisions about vehicle structure, distribution channel, tax efficiency, or

0:17:59.050 --> 0:18:04.490
<v Speaker 2>portfolio implementation first. Then they choose between an active and

0:18:04.670 --> 0:18:08.390
<v Speaker 2>index exposure within sort of what they consider is their

0:18:08.450 --> 0:18:09.760
<v Speaker 2>preferred structure. Okay.

0:18:10.740 --> 0:18:12.179
<v Speaker 1>And I did want to, because I think ICI is

0:18:12.220 --> 0:18:15.460
<v Speaker 1>particularly great with these type of things, is just your

0:18:15.500 --> 0:18:19.950
<v Speaker 1>view on generational changes in fund ownerships. Obviously, it's been changing.

0:18:20.050 --> 0:18:23.629
<v Speaker 1>Do you think that fund ownership could eventually change the

0:18:23.650 --> 0:18:25.890
<v Speaker 1>types of products that dominate the industry if we go

0:18:25.930 --> 0:18:27.890
<v Speaker 1>from generation to generation? Yeah.

0:18:28.330 --> 0:18:32.680
<v Speaker 2>So there are clear generational forces that continue to shape

0:18:32.740 --> 0:18:35.160
<v Speaker 2>the industry over the long run. Some of the data

0:18:35.180 --> 0:18:39.990
<v Speaker 2>that we have you know, shows that about one third

0:18:40.230 --> 0:18:45.550
<v Speaker 2>of ETF owning households are millennials, and they're more likely

0:18:45.670 --> 0:18:52.180
<v Speaker 2>to encounter ETFs through digital platforms and fee-based advisory relationships.

0:18:52.740 --> 0:18:54.820
<v Speaker 2>And I think part of that is we got to

0:18:54.880 --> 0:19:00.080
<v Speaker 2>remember these younger households are entering the financial markets through

0:19:00.100 --> 0:19:06.619
<v Speaker 2>a very different ecosystem than previous generations. And these younger

0:19:06.660 --> 0:19:11.140
<v Speaker 2>generations are tending to favor the ETF wrapper in their

0:19:11.240 --> 0:19:15.220
<v Speaker 2>taxable accounts. That said, I'd be cautious about drawing a

0:19:15.300 --> 0:19:19.540
<v Speaker 2>straight line from demographics to the future dominance of any

0:19:19.619 --> 0:19:23.840
<v Speaker 2>single product. Different products tend to serve different investor needs

0:19:23.900 --> 0:19:27.300
<v Speaker 2>and distribution channels. So, you know, we were just talking

0:19:27.380 --> 0:19:30.840
<v Speaker 2>about the retirement space. You know, mutual funds and ETFs

0:19:30.900 --> 0:19:36.100
<v Speaker 2>remain deeply embedded in retirement plans. While ETFs have become

0:19:36.140 --> 0:19:41.440
<v Speaker 2>increasingly important in brokerage and advisory accounts. And so, you know,

0:19:41.550 --> 0:19:45.990
<v Speaker 2>as younger cohorts accumulate wealth, we may continue to see

0:19:46.030 --> 0:19:51.820
<v Speaker 2>strong demand for ETF-based solutions in their tech. accounts. But

0:19:52.000 --> 0:19:55.780
<v Speaker 2>the larger trend is likely to be continued innovation across

0:19:56.640 --> 0:19:58.080
<v Speaker 2>all the product structures.

0:19:58.440 --> 0:20:01.140
<v Speaker 1>It'll definitely be something to watch. And, you know, something

0:20:01.180 --> 0:20:05.480
<v Speaker 1>else that we've been watching is fund expenses. And, you know,

0:20:05.520 --> 0:20:07.930
<v Speaker 1>I think it's one of the The most striking long-term

0:20:08.010 --> 0:20:11.790
<v Speaker 1>trend from ICI's research is this decline in fund expenses.

0:20:11.810 --> 0:20:14.190
<v Speaker 1>What do you think has been the biggest force driving

0:20:14.230 --> 0:20:17.170
<v Speaker 1>fees lower, particularly for actively managed funds?

0:20:18.490 --> 0:20:23.710
<v Speaker 2>Yeah, we publish an annual report on fund fees every year.

0:20:23.800 --> 0:20:27.100
<v Speaker 2>And we look at index mutual funds, active mutual funds,

0:20:27.220 --> 0:20:31.119
<v Speaker 2>index ETFs, active ETFs. It's a very detailed report. It

0:20:31.180 --> 0:20:35.000
<v Speaker 2>comes out March, towards the end of March every year.

0:20:36.340 --> 0:20:39.680
<v Speaker 2>And our report from this year showed that if you

0:20:39.780 --> 0:20:46.040
<v Speaker 2>look at actively managed mutual funds, the average expense ratio

0:20:46.160 --> 0:20:52.290
<v Speaker 2>for an equity active mutual fund has fallen 41% over

0:20:52.350 --> 0:20:56.510
<v Speaker 2>the past 29 years. So that's quite a big decline.

0:20:56.890 --> 0:21:01.830
<v Speaker 2>I mean, and that certainly benefits to investors in these funds.

0:21:02.530 --> 0:21:06.770
<v Speaker 2>What are the factors that contribute to this decline? First, scale.

0:21:07.150 --> 0:21:10.730
<v Speaker 2>Scale matters a lot because as funds grow and fixed

0:21:10.770 --> 0:21:14.910
<v Speaker 2>costs are spread across a larger asset base, this reduces

0:21:15.030 --> 0:21:17.810
<v Speaker 2>the cost of managing those assets and those savings are

0:21:17.869 --> 0:21:23.300
<v Speaker 2>just passed on to investors through lower expense ratios. Second,

0:21:23.820 --> 0:21:31.180
<v Speaker 2>investor sensitivity to cost has increased substantially. Investors, advisors, retirement plans,

0:21:31.380 --> 0:21:35.609
<v Speaker 2>institutional clients are paying very close attention to fees. and

0:21:35.650 --> 0:21:40.510
<v Speaker 2>they're creating strong incentives for active fund sponsors to keep

0:21:40.630 --> 0:21:47.250
<v Speaker 2>costs competitive. Third, it's your classic competitive pressure. The rise

0:21:47.270 --> 0:21:53.950
<v Speaker 2>of index mutual funds and index ETFs has intensified competition

0:21:54.010 --> 0:21:59.600
<v Speaker 2>across the entire asset management industry. Even though actively managed

0:21:59.730 --> 0:22:05.280
<v Speaker 2>funds and index funds can serve the same investors the

0:22:05.320 --> 0:22:11.540
<v Speaker 2>same investor's needs, the availability of lower cost investment auctions

0:22:11.720 --> 0:22:17.300
<v Speaker 2>has certainly pushed active managers to reduce expenses where possible.

0:22:18.460 --> 0:22:23.200
<v Speaker 2>And then finally, even within the active fund universe, we

0:22:23.359 --> 0:22:28.879
<v Speaker 2>see that money has increasingly flowed toward lower cost funds

0:22:29.700 --> 0:22:35.470
<v Speaker 2>within the active managed space. So You know, investors aren't

0:22:35.690 --> 0:22:39.800
<v Speaker 2>just simply choosing between active and index. They're often choosing

0:22:39.880 --> 0:22:43.060
<v Speaker 2>among active funds with different cost structures.

0:22:43.580 --> 0:22:47.220
<v Speaker 1>So do you think that the falling fees have narrowed,

0:22:47.500 --> 0:22:50.280
<v Speaker 1>you know, I guess what we would consider a disadvantage

0:22:50.300 --> 0:22:53.560
<v Speaker 1>for active managers? They have to not only beat their benchmark,

0:22:53.600 --> 0:22:55.879
<v Speaker 1>but they also have to overcome a high fee. Do

0:22:55.900 --> 0:22:57.440
<v Speaker 1>you think that's narrowed that or is it kind of,

0:22:57.440 --> 0:23:00.140
<v Speaker 1>do you think the competition's really just reset what investors

0:23:00.180 --> 0:23:02.959
<v Speaker 1>consider acceptable fees for active management?

0:23:03.700 --> 0:23:07.180
<v Speaker 2>Well, you know, fees are just one component of an

0:23:07.240 --> 0:23:10.250
<v Speaker 2>investor's decision. And I think we're going to talk a

0:23:10.310 --> 0:23:15.530
<v Speaker 2>little bit later about besides cost, what else do investors

0:23:15.650 --> 0:23:19.430
<v Speaker 2>value when they're looking to buy a fund? But all

0:23:19.530 --> 0:23:23.469
<v Speaker 2>else equal, you're right. Lower fees make an actively managed

0:23:23.530 --> 0:23:28.500
<v Speaker 2>fund more attractive because they reduce that performance hurdle that

0:23:28.540 --> 0:23:33.170
<v Speaker 2>the manager needs to overcome. You know, At the same time,

0:23:33.390 --> 0:23:38.369
<v Speaker 2>investors ultimately care about outcomes, and lower fees can help

0:23:38.470 --> 0:23:44.379
<v Speaker 2>get an active strategy onto an investor shortlist. That said,

0:23:44.900 --> 0:23:50.340
<v Speaker 2>active managers still need to deliver a compelling investment experience

0:23:50.460 --> 0:23:56.379
<v Speaker 2>by demonstrating performance, risk management, or other forms of value.

0:23:56.040 --> 0:24:00.900
<v Speaker 1>To the investor. With fees, though, with an index fund,

0:24:00.980 --> 0:24:05.159
<v Speaker 1>there's not a whole lot of money that a company...

0:24:04.900 --> 0:24:07.340
<v Speaker 1>I mean, obviously, there is money to manage a fund

0:24:07.400 --> 0:24:11.080
<v Speaker 1>in general. But with active, with fees, they help pay

0:24:11.119 --> 0:24:15.360
<v Speaker 1>for research, portfolio management, distribution, and just all the rest

0:24:15.400 --> 0:24:17.790
<v Speaker 1>of the business. So do you see signs that fee

0:24:17.810 --> 0:24:21.150
<v Speaker 1>compression is approaching a floor, especially in active management?

0:24:22.670 --> 0:24:25.210
<v Speaker 2>So... You know, my view is that right now what

0:24:25.250 --> 0:24:28.570
<v Speaker 2>we're seeing is a slowing in this long run decline

0:24:28.630 --> 0:24:32.410
<v Speaker 2>in fees rather than kind of approaching a hard floor.

0:24:32.850 --> 0:24:36.070
<v Speaker 2>You know, it's true that after decades of steady declines,

0:24:36.150 --> 0:24:41.470
<v Speaker 2>expense ratios for actively managed equity mutual funds have flattened

0:24:41.770 --> 0:24:45.109
<v Speaker 2>somewhat in recent years. You know, this suggests that many

0:24:45.150 --> 0:24:50.070
<v Speaker 2>of the easiest opportunities for fee reductions have already been realized.

0:24:50.770 --> 0:24:56.109
<v Speaker 2>But Looking ahead and just thinking about technological innovation and

0:24:56.490 --> 0:25:04.480
<v Speaker 2>operational efficiencies, I really believe there's still room for further

0:25:04.540 --> 0:25:10.520
<v Speaker 2>rate reductions over time. Advancements in technology and AI have

0:25:10.560 --> 0:25:17.210
<v Speaker 2>the potential to improve efficiency in portfolio management, back office operations, compliance, reporting,

0:25:17.270 --> 0:25:21.710
<v Speaker 2>and other administrative functions. To the extent those efficiencies lower

0:25:21.750 --> 0:25:26.190
<v Speaker 2>the cost of running the active funds, competitive pressures will

0:25:26.280 --> 0:25:29.439
<v Speaker 2>force those savings to be passed along to investors.

0:25:29.460 --> 0:25:31.960
<v Speaker 1>Okay. On the same note, I know when I entered

0:25:31.980 --> 0:25:33.700
<v Speaker 1>the industry, there was still a ton of money going

0:25:33.740 --> 0:25:36.120
<v Speaker 1>into load funds. And I think a lot of ETF

0:25:36.140 --> 0:25:39.050
<v Speaker 1>investors have no idea what a load is. But, you know,

0:25:39.090 --> 0:25:41.170
<v Speaker 1>do you think the shift away from loads and even

0:25:41.190 --> 0:25:44.830
<v Speaker 1>12B1 fees, towards more fee-based, you know, you think it's

0:25:44.850 --> 0:25:47.429
<v Speaker 1>changed the economics of the mutual fund industry and the

0:25:47.470 --> 0:25:50.310
<v Speaker 1>way we should think about the cost investors actually pay

0:25:50.350 --> 0:25:51.410
<v Speaker 1>for investment management?

0:25:52.790 --> 0:25:56.220
<v Speaker 2>I think one of the clearest signs we've seen of

0:25:56.520 --> 0:26:01.740
<v Speaker 2>how the fund industry has evolved over, you know, over

0:26:02.220 --> 0:26:05.200
<v Speaker 2>the last few decades is that today over 90% of

0:26:05.460 --> 0:26:13.520
<v Speaker 2>long-term mutual fund sales go to no-load funds without 12b1 fees.

0:26:13.859 --> 0:26:18.199
<v Speaker 2>So there is very, very little being sold through the

0:26:18.220 --> 0:26:22.300
<v Speaker 2>mutual fund channel with, you know, certainly with a load

0:26:23.220 --> 0:26:26.980
<v Speaker 2>and or even a 12b1 fee. And as you noted,

0:26:27.580 --> 0:26:33.649
<v Speaker 2>you know, that is up dramatically from previous decades. But

0:26:33.710 --> 0:26:38.990
<v Speaker 2>that doesn't necessarily mean investors are paying nothing for advice.

0:26:39.590 --> 0:26:44.560
<v Speaker 2>So when you think about, you know, the cost of

0:26:44.700 --> 0:26:49.920
<v Speaker 2>what investors actually pay, you have to remember that some

0:26:50.000 --> 0:26:54.440
<v Speaker 2>of that load, some of that 12B1 fee really was

0:26:54.920 --> 0:27:00.050
<v Speaker 2>being diverted to the financial advisor. And that's not happening anymore.

0:27:00.150 --> 0:27:06.310
<v Speaker 2>Financial advisors have changed their compensation models. They're being paid directly. uh,

0:27:06.410 --> 0:27:13.540
<v Speaker 2>by investors now, um, not through 12B1 fees and, but

0:27:14.300 --> 0:27:19.979
<v Speaker 2>you can't just say, oh, you know, invest that and

0:27:20.060 --> 0:27:23.350
<v Speaker 2>just look at the fund expense ratios. You have to

0:27:23.470 --> 0:27:28.230
<v Speaker 2>also consider the cost of advice and that advice now

0:27:28.510 --> 0:27:33.170
<v Speaker 2>is being charged separately from the fund. Um, So, you know,

0:27:33.250 --> 0:27:37.970
<v Speaker 2>when you're looking at costs, it's important to look beyond

0:27:38.350 --> 0:27:39.909
<v Speaker 2>the fund expense ratio.

0:27:40.230 --> 0:27:42.620
<v Speaker 1>No, yeah, I think it definitely makes it more transparent

0:27:42.650 --> 0:27:46.580
<v Speaker 1>and beneficial to the investors or end investors. You know,

0:27:46.600 --> 0:27:50.040
<v Speaker 1>earlier we talked about advisors and investors kind of combining

0:27:50.080 --> 0:27:54.060
<v Speaker 1>both passive and active in the same portfolio. You know,

0:27:54.100 --> 0:27:57.020
<v Speaker 1>but we've also noticed that a lot of ETF-owning households

0:27:57.200 --> 0:28:00.510
<v Speaker 1>also own mutual funds. So, Just curious what your research

0:28:00.590 --> 0:28:03.390
<v Speaker 1>tells us, how investors are actually using those two vehicles

0:28:03.450 --> 0:28:05.230
<v Speaker 1>together in the same portfolio.

0:28:06.609 --> 0:28:08.850
<v Speaker 2>I think, you know, and you hit on it. One

0:28:08.890 --> 0:28:13.850
<v Speaker 2>of the most interesting findings from ICI's research is that

0:28:14.109 --> 0:28:23.129
<v Speaker 2>ETF investors are rarely ETF-only investors. In fact, 86% of

0:28:23.410 --> 0:28:29.470
<v Speaker 2>ETF-owning households also own mutual funds. And so when we

0:28:29.570 --> 0:28:32.889
<v Speaker 2>look at that, and I had one of my team

0:28:33.310 --> 0:28:36.409
<v Speaker 2>members pull some data on this. So when we look

0:28:36.590 --> 0:28:40.110
<v Speaker 2>at that group, that group of households that own both

0:28:40.490 --> 0:28:47.739
<v Speaker 2>mutual funds and ETS, and what we're finding there is

0:28:47.800 --> 0:28:52.380
<v Speaker 2>that mutual funds are heavily used in retirement saving. So

0:28:52.560 --> 0:28:58.420
<v Speaker 2>roughly three quarters of this group of people or households

0:28:58.960 --> 0:29:04.710
<v Speaker 2>own mutual funds through their employer-sponsored retirement plans, and ownership

0:29:04.810 --> 0:29:13.650
<v Speaker 2>rates inside workplace retirement plans exceed 80% for many working-age households.

0:29:13.950 --> 0:29:19.220
<v Speaker 2>Mutual fund ownership inside IRAs is also high, and that's

0:29:19.320 --> 0:29:26.130
<v Speaker 2>true even for households younger than 35. So 65% of

0:29:26.270 --> 0:29:32.200
<v Speaker 2>these households, and they own ETFs as well, own mutual

0:29:32.360 --> 0:29:39.230
<v Speaker 2>funds inside their IRAs, outside retirement plans and IRAs. So

0:29:39.310 --> 0:29:44.160
<v Speaker 2>think about like... taxable brokerage accounts, only about half of

0:29:44.240 --> 0:29:50.840
<v Speaker 2>these younger households own mutual funds. While over 65% of

0:29:50.940 --> 0:29:56.430
<v Speaker 2>households over 65 own them in their taxable sort of

0:29:56.490 --> 0:30:01.330
<v Speaker 2>brokerage accounts or taxable accounts. And when we look at

0:30:01.690 --> 0:30:07.310
<v Speaker 2>ETF ownership rates, they're very stable across the age groups.

0:30:07.450 --> 0:30:13.220
<v Speaker 2>And that's both in IRAs and taxable brokerage accounts. So

0:30:13.480 --> 0:30:17.600
<v Speaker 2>about 60% of households that own both products, mutual funds

0:30:17.860 --> 0:30:22.760
<v Speaker 2>and ETFs, hold ETFs in their taxable brokerage accounts and

0:30:22.800 --> 0:30:27.140
<v Speaker 2>a similar share hold ETFs in their IRAs. Interesting. And

0:30:27.200 --> 0:30:31.040
<v Speaker 2>if we think about that, going back to the younger households,

0:30:31.100 --> 0:30:36.420
<v Speaker 2>that means when we combine this data together, those younger households,

0:30:37.230 --> 0:30:41.010
<v Speaker 2>the ones younger than 35, in their IRA, they're holding

0:30:41.170 --> 0:30:43.810
<v Speaker 2>both mutual funds and ETFs.

0:30:44.550 --> 0:30:46.710
<v Speaker 1>So I guess it means the mutual fund's not dead,

0:30:47.250 --> 0:30:48.450
<v Speaker 1>at least not yet.

0:30:48.830 --> 0:30:49.830
<v Speaker 2>Definitely not.

0:30:50.570 --> 0:30:52.330
<v Speaker 1>And so, yeah, one of the big questions I want

0:30:52.350 --> 0:30:54.450
<v Speaker 1>to ask before, we're going to have one more after this,

0:30:54.550 --> 0:30:57.630
<v Speaker 1>but Beyond cost, what does the research tell us about

0:30:58.310 --> 0:31:02.550
<v Speaker 1>what investors actually value when selecting funds? Has that changed

0:31:02.610 --> 0:31:04.610
<v Speaker 1>as ETFs have become a larger part of the market?

0:31:06.030 --> 0:31:10.590
<v Speaker 2>So ETF and mutual funds, the mutual fund investors consider

0:31:10.850 --> 0:31:13.970
<v Speaker 2>a wide variety of factors, but at the top of

0:31:14.050 --> 0:31:20.310
<v Speaker 2>their lists are historical performance, the risks associated with the fund,

0:31:20.890 --> 0:31:24.500
<v Speaker 2>and the investment objective of the fund. So also these,

0:31:24.780 --> 0:31:27.900
<v Speaker 2>you know, what's interesting is these are valued. We might

0:31:27.920 --> 0:31:32.290
<v Speaker 2>think about it as valued quite similarly between mutual fund

0:31:32.350 --> 0:31:35.890
<v Speaker 2>investors and ETF investors. So, you know, I'm just going

0:31:35.910 --> 0:31:39.650
<v Speaker 2>to give you an example. Eighty nine percent of mutual

0:31:39.670 --> 0:31:43.850
<v Speaker 2>fund investors say historical performance is important when considering a

0:31:43.890 --> 0:31:50.400
<v Speaker 2>fund purchase. 89% of ETF investors say historical performance is

0:31:50.460 --> 0:31:56.200
<v Speaker 2>important when considering a mutual fund purchase. Now, you know, this,

0:31:56.400 --> 0:32:00.480
<v Speaker 2>this result may not be that surprising since there's so

0:32:00.610 --> 0:32:05.130
<v Speaker 2>much overlap in mutual fund in ETF ownership, right? We,

0:32:05.230 --> 0:32:11.030
<v Speaker 2>we just finished talking about how investors own both products. Um,

0:32:11.930 --> 0:32:15.600
<v Speaker 2>And I think also because there's so much overlap, we

0:32:15.930 --> 0:32:20.660
<v Speaker 2>really haven't noticed any significant changes in these rankings or

0:32:20.840 --> 0:32:25.180
<v Speaker 2>percentages over time. They're pretty stable. Okay.

0:32:25.800 --> 0:32:27.620
<v Speaker 1>And I just have one more question before I let

0:32:27.660 --> 0:32:30.510
<v Speaker 1>you go. If we think about the future, if we're

0:32:30.530 --> 0:32:33.470
<v Speaker 1>having this conversation, say, five years from now, what do

0:32:33.490 --> 0:32:35.930
<v Speaker 1>you think will change the most about active management? The

0:32:35.950 --> 0:32:39.810
<v Speaker 1>vehicles investors use, what they pay, where they buy funds,

0:32:39.890 --> 0:32:41.490
<v Speaker 1>or even something else entirely?

0:32:43.150 --> 0:32:46.570
<v Speaker 2>So if we were having this conversation five years from now,

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<v Speaker 2>I think the biggest change would be how active management

0:32:49.940 --> 0:32:55.800
<v Speaker 2>is delivered, accessed, and implemented. So we're already seeing active

0:32:55.860 --> 0:33:00.540
<v Speaker 2>management migrate into ETF wrappers, and that trend has accelerated

0:33:00.580 --> 0:33:05.050
<v Speaker 2>dramatically in recent years. You know, as advisors, model portfolios,

0:33:05.150 --> 0:33:11.470
<v Speaker 2>individual investors increasingly adopt active ETFs. At the same time,

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<v Speaker 2>Tokenization could create new ways to package and distribute investment products,

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<v Speaker 2>potentially allowing investors to access strategies through more flexible, customized,

0:33:24.900 --> 0:33:30.540
<v Speaker 2>and digitally native channels. Another, and I talked a little

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<v Speaker 2>bit about this, and another factor is artificial intelligence could

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<v Speaker 2>be equally transformative. On the investment side, AI can has

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<v Speaker 2>the potential to improve research, portfolio construction, risk management, and

0:33:47.710 --> 0:33:53.630
<v Speaker 2>operational efficiency. On the distribution side, AI-powered advice and portfolio

0:33:53.690 --> 0:33:58.790
<v Speaker 2>tools could make sophisticated investment solutions available to a much

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<v Speaker 2>broader set of investors. And as these efficiency reduce costs,

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<v Speaker 2>competition is likely to continue passing on those savings to investors.

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<v Speaker 1>Well, it'll be interesting to watch and see what happens.

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<v Speaker 1>But we need to end here. But this was great, Shelley.

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<v Speaker 1>Thank you again for joining me today.

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<v Speaker 2>Yeah, thank you so much.

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<v Speaker 1>I also want to thank our listeners. If you liked

0:34:21.190 --> 0:34:23.590
<v Speaker 1>the episode, please share it, subscribe, and leave a review.

0:34:23.610 --> 0:34:25.450
<v Speaker 1>And if you'd like to see more of our research

0:34:25.550 --> 0:34:28.360
<v Speaker 1>on the Terminal, go to BIFundGo for U.S. Fund and

0:34:28.420 --> 0:34:31.560
<v Speaker 1>active research. Until our next episode, this is David Cohn

0:34:31.820 --> 0:34:41.089
<v Speaker 1>with Inside Active. Thank you.