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Speaker 1: Hey, Hey, Sullen Wilson, Rap right Off and me and

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Speaker 1: my partner beat Our Miller. And you know, we got

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Speaker 1: the premiere website out there, rap right dot com. And

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Speaker 1: now I'm about to take over the podcast game. We're

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Speaker 1: gonna sit down with the coaches most important voices to

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Speaker 1: give you that news and information, that opinion. The only

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Speaker 1: opinion of matter is man here, Rap right Off. Listen up, Yeah,

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Speaker 1: Rap right Off podcasts Elliot Wilson, Bryan beat Dot Miller

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Speaker 1: Number ten Beat Wow. It's been alone to know. I was.

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Speaker 1: I was. I was a little sad last episode and

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Speaker 1: I was like, I was like that t I one.

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Speaker 1: I don't know, man, it was good, but it wasn't

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Speaker 1: we set the ball high. I was like, what you

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Speaker 1: mean that? Then I listened back and I was like, oh,

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Speaker 1: this is pretty this is pretty solid. That's might be

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Speaker 1: another win. The people are loving it to you might

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Speaker 1: be another win, you know what I mean. I was there, no,

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Speaker 1: but I think you even felt like it may not

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Speaker 1: have been that like a plus every right after right,

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Speaker 1: everything I do is a plus. We're going medalist over here. Baby.

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Speaker 1: You know you like that silver. You've always said you're

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Speaker 1: sivil medalists. You're always against a silver medalists now, But

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Speaker 1: I want to talk on one thing before we get

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Speaker 1: I guess we got a great guest today. Man, oh

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Speaker 1: my god, the bar Saiveral High. Everybody thinks it's gonna

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Speaker 1: be a classic because the guests is just he doesn't

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Speaker 1: do too many of these. An exclusive. But you know,

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Speaker 1: I thought it was funny and no disrespect to the

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Speaker 1: other interviews t I did, but I thought that Iggy

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Speaker 1: thing was funny that Hot Night seven when they interviewed him,

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Speaker 1: because he pretty much was you know, they've covered that

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Speaker 1: beat more than us, right, the whole Iggy, so all

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Speaker 1: due respect, that's their lane. We didn't really ask about Iggy,

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Speaker 1: so um, I guess we caught an l in some

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Speaker 1: sense of like all the miles they got of him

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Speaker 1: basically saying that he don't really communicate with Iggy and like,

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Speaker 1: you know, But but I think what's funny is in

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Speaker 1: this culture now, people run with it and they make

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Speaker 1: the headline what they wanted to be, which was like

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Speaker 1: t I Severn's all business ties with Iiggy. That's not

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Speaker 1: what he said. He said, I'm not really fucking with her,

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Speaker 1: Like I'm not talking to I don't, but he's still

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Speaker 1: gonna make money for mother. Like the same thing we

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Speaker 1: said with Travis Scott is like Travis Scott is grant

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Speaker 1: hustle whether he listens to t I or not. So

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Speaker 1: it's like he has a business man. I think it's

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Speaker 1: like so obvious that, like just because he ain't sunk

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Speaker 1: with her personally, the relationship isn't good. And that's to

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Speaker 1: me what she was reacting to on Twitter, like she's

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Speaker 1: running with it, like I haven't heard the t I

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Speaker 1: wants to several business ties with me, like this is

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Speaker 1: one thing, and being like I don't funk with somebody,

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Speaker 1: but you know, I mean I can. They just ran

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Speaker 1: with it. You can't blee everything here on the internet.

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Speaker 1: But I think it's got, but I think it's actually

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Speaker 1: gotten worse. You don't think it's gotten. Its definitely gotten

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Speaker 1: worse because even that's not la them you jumped into

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Speaker 1: with that, right, and it's not confirmed that she's dating

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Speaker 1: French montem she even mentioned his name, like we he

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Speaker 1: at least mentioned her name on our ship, like so

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Speaker 1: now shout at tow she didn't even shout about man,

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Speaker 1: Like seriously, we're living in the guards. However, man, with

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Speaker 1: the thirsty beat out out here, it's all about the pool. Quote. Man,

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Speaker 1: I'm gonna blow up your site either. That's what's so

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Speaker 1: corny about it. Man, It's just I just had to

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Speaker 1: get that out real quick, man, because I'm thinking about it.

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Speaker 1: I had to get that off my chest real quick.

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Speaker 1: Not that not that we even care, man, you know

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Speaker 1: what I'm saying. But I'm saying I just hate what

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Speaker 1: it's information out there. Dark Knight, right, you hate that ship.

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Speaker 1: But that's why we're here, man. We here to represent

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Speaker 1: for the people, for the It's all about the culture,

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Speaker 1: the culture. It's all about the culture. This man's place

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Speaker 1: in the culture has been questioned at times, man, but

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Speaker 1: but you know he comes from the day one with

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Speaker 1: run d f C and everything. Man. This guy's put it,

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Speaker 1: this working, he's been in for a while. And this

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Speaker 1: isn't a guy who's gonna run around do all these

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Speaker 1: different tereviews. Man, we were hard to get up this

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Speaker 1: man to come true. Yeah, and that the bars kind

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Speaker 1: of set high, so we're gonna see. Speaking of bars,

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Speaker 1: uh uh, A little project dropped this week. Did you

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Speaker 1: hear about it? What is that? You know? I'm waiting

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Speaker 1: before you get the project. You know, besides the projects,

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Speaker 1: I like the sponsors. Man. Yeah, to keep the lights on.

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Speaker 1: Bevil's back out of it again. Shout out the christ

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Speaker 1: and walcome my people's at Bevil. Man, thank you for

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Speaker 1: sponsoring us again. You guys are fucking phenomenal. You know

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Speaker 1: we had to switch up. Everybody doesn't know. Bevil basically

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Speaker 1: makes the whole shaving experience. You know. It's the first

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Speaker 1: and only shaving system for men with course curly here

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Speaker 1: in sensitive because you're looking like zz and I gotta

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Speaker 1: it right, man, I gotta call Tristed. I gotta get

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Speaker 1: I gotta get right man. I got the products at

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Speaker 1: home too. Man, I gotta starting, man, I mess it up.

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Speaker 1: We gotta get you. We gotta get you part of

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Speaker 1: the Bevil family. Though, I'm gonna grow without just for

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Speaker 1: this man, just to shave and just prove a point.

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Speaker 1: You know, you need that smooth bum free shaved man

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Speaker 1: for the ladies. Man, because you don't want out here

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Speaker 1: looking like a pack of nerds and hate that. But

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Speaker 1: that's why you just to walk in this cul one man.

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Speaker 1: Because they changed the game. They felt like brothers couldn't

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Speaker 1: get the right situation to get that stuff where it

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Speaker 1: needs to be. He came in with Bevil and changed

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Speaker 1: the game, Man, but we're gonna keep it more exciting

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Speaker 1: for the people listen to our show. Man. We changed

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Speaker 1: up our code. Man. So that's what you gotta do. Man,

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Speaker 1: when you go to get bevil dot com today, use

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Speaker 1: the cold radar free radar free. Yes r A D

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Speaker 1: A R F R E before we have radar. This

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Speaker 1: one is radar free because you get the first one

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Speaker 1: free at gevil Get bevil dot com. That's get bevil

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Speaker 1: dot com. The offer is only good for the first

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Speaker 1: two hundred customers in the next forty year hours. So

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Speaker 1: we're going hard like the people that are true listeners. Man,

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Speaker 1: I need you to get that Get bevil dot Tom

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Speaker 1: used the code radar free first two customers. Men, you're

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Speaker 1: gonna get a special package. Man. Shout out to Tristan

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Speaker 1: Walking Devil Man colored people love free stuff. You gotta

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Speaker 1: wrap right up, like I said, Man Triester walking Bevil

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Speaker 1: with an amazing job with the company, but also supporting

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Speaker 1: this culture, supporting the right programs. Were honored that they're

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Speaker 1: continuing to ride with us as we build something. Man

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Speaker 1: were only like this is our tenth episode. You know,

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Speaker 1: me and Bat I take this very serious for the culture.

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Speaker 1: We respect fellow black entrepreneurs and we just here trying

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Speaker 1: to make great things happen. Man, So go to get

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Speaker 1: devil dot com once again. The code is radar free Black.

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Speaker 1: But you were saying about Bars, my brother, Yeah, saying

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Speaker 1: about Bars. It's a great time to be alive, elliot.

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Speaker 1: What happened a lot of times? Literally? Why you snitch?

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Speaker 1: Why you even a little tet? You couldn't hold out

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Speaker 1: you treating in that for Hey, it's a time to

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Speaker 1: be alive to you added the hat to begetting man,

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Speaker 1: you couldn't let it go. Man, I had to go in. Man,

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Speaker 1: you had to go with beat up. It's for the

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Speaker 1: cod Like, Yo, why did you go in the earlier?

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Speaker 1: But I sat with it so far, you know, And

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Speaker 1: how do you how I think people would be too critical?

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Speaker 1: I mean it's a it's a mixtape, I think, I

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Speaker 1: mean it's an album. We bought it. But I'm just

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Speaker 1: saying stylistically, I think what's interesting about Drake is that

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Speaker 1: Drake as he's cooking up views from the six to

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Speaker 1: be this kind of like you know, well, prepared master

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Speaker 1: work of probably more his original style rapping and singing,

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Speaker 1: like you know, he's just if it's if you're reading

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Speaker 1: this is too late now this project where he's just

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Speaker 1: kind of feeding people with different type of music that

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Speaker 1: fits the vibe of what this whole year is about,

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Speaker 1: like these Waves. So I mean it's flaws in it,

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Speaker 1: Like I don't think it's flawless, but it's still fun

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Speaker 1: to me. And I like a lot of records on there,

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Speaker 1: Like I don't think it's as good as DS two

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Speaker 1: or Drake's record, but I think it's dope, and I

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Speaker 1: think that it almost sets the bar that people feel like, wow,

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Speaker 1: it would be great if like Kendrick and Cole could

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Speaker 1: lock themselves in the studio for a week and put

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Speaker 1: out whatever they make for us. Like I think that

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Speaker 1: the bars not said. I think people expect creativity, and

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Speaker 1: I think it almost serves as a victory lap of

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Speaker 1: of of what Drake and futures impact has been in

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Speaker 1: the culture this year. And I feel like Drake kind

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Speaker 1: of took a back seat and kind of fit into

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Speaker 1: the Futures world and elevated him. So I'd like to

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Speaker 1: see that because I think from a competitive aspect of it.

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Speaker 1: You know, Drake's already slidified his position, but it's great

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Speaker 1: to see Future continue to elevate. And now he'll have

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Speaker 1: to me have the record sales that now will match

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Speaker 1: his impact, so on that level, On that level, I

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Speaker 1: like it a lot, like if Mike still matters. I

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Speaker 1: think it's like a three and a half out of five. Um.

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Speaker 1: I think future it's more. I do think a lot

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Speaker 1: of it's gonna grow on people too that are critical

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Speaker 1: like it's I think a lot more songs are going

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Speaker 1: to grow on people that may not like those songs

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Speaker 1: at for us. But I sorr it's more of a

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Speaker 1: future project, I think more so than Drake, because it's

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Speaker 1: like metro booming is spirithading most of it. Wait, dark Knight,

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Speaker 1: he said Cohen, Dark Knight gotta go get him medicines

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Speaker 1: historic before New York comes in. I just think he's good.

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Speaker 1: Is he coming? Is he know? It's the tallest rarely

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Speaker 1: getting off quick beat out les. It's decent. That's a

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Speaker 1: decent project. I think it's not superior than DS two

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Speaker 1: or if you're reading this, but I think it's an

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Speaker 1: enjoyable It's amazing that they pulled it off. The numbers

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Speaker 1: are gonna be insane. But I think this, I think

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Speaker 1: it's a testament to how much interest they can generate.

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Speaker 1: I think interest kind of trumps the actual product these

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Speaker 1: days and this kind of climate, and they can generate

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Speaker 1: that well also just promotion, marketing and just making the

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Speaker 1: point event. But they are they did but the I

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Speaker 1: did that they But yeah, just the idea that they

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Speaker 1: found the time out of their busy schedules to really

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Speaker 1: lock in a tree funny tree sound out Spy Atlanta.

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Speaker 1: Shout to Molly, Molly and everybody and Groove chambers Man,

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Speaker 1: congrats on that. That's a big look for their studio

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Speaker 1: compound on their tree sound Everybody knows they're important to

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Speaker 1: the culture. I just think, yeah, we just respect that

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Speaker 1: these guys took the time to really feed the fans

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Speaker 1: like they've given so much. Look how much music strikes

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Speaker 1: throwing out this year, like you know, it solilifies their place,

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Speaker 1: you know, and you know, I get from a competitive

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Speaker 1: aspect of it will bring up to meet mill thing,

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Speaker 1: but you know we'll leave that a later day. Oh

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Speaker 1: my good, wow, is this realgendary legendary waiting? I'm sorry

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Speaker 1: I'm sorry you guys, legendary love you. What are you

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Speaker 1: guys doing? We're just trying to figure it out, Leo.

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Speaker 1: Does that mean trying to figure it out? That's the bottom.

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Speaker 1: We all trying to figure it out. Your time with you?

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Speaker 1: How you just trying to figure things out? Now you're

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Speaker 1: killing it man, Not not at all. But seriously, you're

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Speaker 1: inviting people to call. I'm sorry this connect. He was

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Speaker 1: supposed to be out there dot night. What he's doing here?

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Speaker 1: Photos of what? There's no video? Yes, you can't talk that.

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Speaker 1: Do you know what about from Mr Sean? No? No, no no,

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Speaker 1: you could use the garbage candy. Just hold it over,

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Speaker 1: keep your hood. We'll be right back room. Welcome to Play,

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Speaker 1: a new podcast network featuring radio and TV personalities talking business, sports, tech, entertainment,

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Speaker 1: and more. Play it at Play dot in Hey yesterday,

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Speaker 1: so we will see rap right off and me and

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Speaker 1: my partner beat our miller man with the only opinion

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Speaker 1: that Matt is man here rap right off. I can't

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Speaker 1: believe you see a lady and gentlemen, we all come, Yes,

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Speaker 1: yes the afternoon. How are you, sir? I'm very happy

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Speaker 1: and very honored to be here with you. Guys, Um,

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Speaker 1: you know, I just don't do any interviews, but I

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Speaker 1: don't know. Elliot's been begging me for years. I appreciate

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Speaker 1: your persistence, and I hope you're um audience appreciates what

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Speaker 1: I have to say. Absolutely. You know, I kind of

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Speaker 1: legend to this audience because you know this audience, you

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Speaker 1: know they're insatiable. Like you know, you've always embraced this

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Speaker 1: new eratist in that age and digital age, and it

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Speaker 1: gives them access now to go back and look at

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Speaker 1: all the past stuff. At the same time, I appreciate

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Speaker 1: what's going on now. So I think that obviously your

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Speaker 1: name has come up oftentimes and people there's obviously a

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Speaker 1: myth around you, like can you tell a little fo

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Speaker 1: where you thought about how that's how how you've learned

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Speaker 1: to navigate differently in this new era and things two

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Speaker 1: personal changes you may have made in terms of how

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Speaker 1: you do business, and I don't I would um not

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Speaker 1: characterize it as navigation. It is my life ethos and

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Speaker 1: the mission statement of my life to embrace change and

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Speaker 1: to find the new ways of of participating and being relevant.

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Speaker 1: In fact, I change things when things are really good.

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Speaker 1: I don't wait for them to get bad before I

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Speaker 1: change them. And Bob Dylan says it best in one

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Speaker 1: of his great records. If you're not is he being born,

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Speaker 1: You're busy being dying. And that's how I view how

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Speaker 1: I live. I'm I'm a risk taker, and but I

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Speaker 1: don't know I'm taking risks because I take so many

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Speaker 1: risks that it doesn't feel risk. It's instinctual to you.

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Speaker 1: But you've always succeeded that way. I think you also

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Speaker 1: told me once, I think maybe if I'm getting to

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Speaker 1: make sure I'm getting it right when you said like,

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Speaker 1: sometimes you feel like if you're like you know how

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Speaker 1: this business is in the industry, if you're hot a

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Speaker 1: certain way, everybody's buzzed about you. Like you almost said

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Speaker 1: to me, I think one time, when you're hot, you

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Speaker 1: kind of keep it real low key, and then when

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Speaker 1: you're cold, that's when you stick your chest out like

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Speaker 1: I'm still hot out here. That's how you carry yourself like,

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Speaker 1: that's that's that's fundamental. First, My instinct is always to

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Speaker 1: low pro it, just because I believe in that I

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Speaker 1: am a frame um to some beautiful artwork, and the

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Speaker 1: frame is not supposed to overrun the artwork. I'm just

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Speaker 1: the the the entity or the thing that keeps it's

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Speaker 1: having a border. And I would like all my life

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Speaker 1: for people to appreciate the real, true genius of the

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Speaker 1: artists that I've come across and work with. So I

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Speaker 1: never understood why it was important for me to grab

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Speaker 1: a mica get on in videos or anything like video.

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Speaker 1: I never understood that. And I think one of the

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Speaker 1: things that artists have appreciated, um over the years is

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Speaker 1: that I understand my role and you're finding from them

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Speaker 1: behind the scenes. Um, yes, exactly. So is that the

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Speaker 1: approach that you've done with three It's kind of hard

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Speaker 1: to keep a little profile if you got the hottest

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Speaker 1: one of the hottest artists right now, study will congrats

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Speaker 1: ly a Fatty Wild, thank you, thank you, thank you,

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Speaker 1: thank you, and um you know, um what could I say?

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Speaker 1: But listen, the reason why we built this company was

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Speaker 1: to give access to the creative community in a slightly

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Speaker 1: different way than what is out there now. What is

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Speaker 1: out there is fine, The major label system is fine.

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Speaker 1: There's a lot of great executives, a lot of great labels.

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Speaker 1: But I truly believe in my heart when I closed

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Speaker 1: my eyes and I think about the music industry that

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Speaker 1: I adored and loved. It was more boutique houses and

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Speaker 1: it wasn't a you know, do you know who was

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Speaker 1: the founder and blood, sweat and terror of Mercury Records? Okay,

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Speaker 1: you know? So do you know? These companies have been

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Speaker 1: pushed together and that guy had a point of view.

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Speaker 1: That guy woke up every day with a passion to

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Speaker 1: communicate that point of view. That point of view was

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Speaker 1: clear to the receptionist what kind of artists they were

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Speaker 1: going to be involved with, what they represented. So years later,

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Speaker 1: it's part of this monolith company that the d n

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Speaker 1: A is all over the place. So you know, when

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Speaker 1: you talk about what these record companies represent, when they've

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Speaker 1: been pushed together so many times and there's so many

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Speaker 1: iterations away from the original founder, it makes it difficult

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Speaker 1: to stay on tune, you know, just stay focused on

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Speaker 1: what that label represented, and with three hundred we want

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Speaker 1: to represent. I don't want to be the biggest when

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Speaker 1: I walk in the room. I want people to be

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Speaker 1: really scared right now. I want to already curst this out.

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Speaker 1: I want to be the most dangerous label, like, oh

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Speaker 1: fuck this guy again, throwing in the side kind of thing,

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Speaker 1: or just throwing in the side is like, I come

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Speaker 1: to play, you better go. You've got to spread out

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Speaker 1: to catch that ball because I'm getting on the ground.

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Speaker 1: I'm getting on the ground. So I hope you've come

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Speaker 1: to play. It's not that you said that. You always

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Speaker 1: say zero zero and it's four quarters left. That's how

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Speaker 1: four quarters left. And I want to win and I

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Speaker 1: have a terrific team. I really believe in the boutique system.

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Speaker 1: I really eve in a non inter calm, non human resource.

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Speaker 1: I don't know if you've been up in there. Everybody's

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Speaker 1: like Leo doesn't have a private office somewhere. He's in

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Speaker 1: a he's in a mix with the people, the staff.

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Speaker 1: We're in a pit, and we shout a lot of yelling.

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Speaker 1: There's no that's what we do, radar. We shout to communicate,

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Speaker 1: not to be offensive or to hurt anybody's at um feelings,

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Speaker 1: but to communicate a moment in time that we have

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Speaker 1: to strike. And there's no layers. And loving the music

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Speaker 1: and you said you press play like the most simple thing.

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Speaker 1: Listen to the music, press pay attention to the details,

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Speaker 1: actually talk to the artists, understand what it makes them

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Speaker 1: flex into their best form? What gets them tense? And

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Speaker 1: what's their anxiety? How did how could I be helpful?

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Speaker 1: How about starting with what could I do to be helpful?

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Speaker 1: It's not signed to my label and you work for me?

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Speaker 1: Is how could I be helpful? Like I am someone

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Speaker 1: that's been doing this since the Cold Crush Brothers. Okay,

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Speaker 1: and so I would like to be helpful. So let's

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Speaker 1: start there. How could it be helpful? That's a nice?

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Speaker 1: How are you? How are you helpful to Freddie Wap?

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Speaker 1: For example? Let's take us through that because obviously you

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Speaker 1: hear a record like Trap Queen. Any dummy could recognize. Okay,

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Speaker 1: that's a hit, but how how do you make it

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Speaker 1: more than that? How do you groom Freddie Wapp and

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Speaker 1: get him to where he needs to be? First of all, um,

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Speaker 1: all praise goes to RGF Productions. Okay, production, explain who

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Speaker 1: they are people? And I know they hit a tag,

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Speaker 1: but they Archief Productions is a company that reminds me

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Speaker 1: of some of the early entrepreneurs in this game. Okay,

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Speaker 1: their office mobile, their movements, mobile, their focus, their artists,

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Speaker 1: there's no extra noise, their lean machine and you know

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Speaker 1: what you guys are gonna have to figure that out.

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Speaker 1: No stitch stitch out here because they should get an

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Speaker 1: opportunity to to meet you guys. Um. Um, but a

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Speaker 1: lot of praise goes because, um, there's a lot of

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Speaker 1: incubation artists need. Let's let me ask you a question.

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Speaker 1: You go to med school, you graduate med school, do

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Speaker 1: you get a scalpel and the brains? No, you go

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Speaker 1: to residency? Right, So why do rappers? Why did the

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Speaker 1: world feel like a rapper needs to be ready get

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Speaker 1: out of the gate. It takes time to understand that

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Speaker 1: lane that and and boy did he find that lane right?

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Speaker 1: That melodic thing going on right? And he sounds good

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Speaker 1: live with it? Two and I know you put openians

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Speaker 1: alive because you come from that road. Manager a d

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Speaker 1: MC like, That's what I was impressed when I saw

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Speaker 1: a Fettie is that he sounds great live doing the

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Speaker 1: melodies like, well, a lot of you are to struggle

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Speaker 1: with that. They'll sound great on the record, but then

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Speaker 1: they can't deliver live. Um. A lot of effort goes

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Speaker 1: out to a lot of people. There's this is you

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Speaker 1: know when they talk about um, a success has many

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Speaker 1: fathers and and and um failures and norphan that loves

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Speaker 1: that one. I have to tell you there is a

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Speaker 1: lot of people didn't want to see that man win. Okay,

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Speaker 1: he's engaging, he's nice, he's focused, he he's come to

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Speaker 1: play and um, he is thoughtful enough to say thank

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Speaker 1: you or say you know, what is it that we

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Speaker 1: need to do now? And focus on and the work ethic.

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Speaker 1: I mean he just got off to Chris Brown, right,

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Speaker 1: He's a work machine. This guy's going out stop since

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Speaker 1: those records that that that poor man can I thought

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Speaker 1: what you said, how you couldn't even do the crowd.

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Speaker 1: He can't do cas canceling appearances because this guy's out

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Speaker 1: here working and doing everything. He's working and doing many

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Speaker 1: many things. We're trying to be smart and thoughtful and

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Speaker 1: making sure that there's you know, we don't look at

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Speaker 1: this in the moment in time. We're trying to visualize

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Speaker 1: next year, this time, What would Fetti mean this year,

389
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Speaker 1: next time? You know. So we're all in March and

390
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Speaker 1: April and May trying to think about how what's the

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Speaker 1: architecture of this you know, how how how can he

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Speaker 1: continue build upon the strengths? And sometimes that means leaving

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Speaker 1: some money on the table. That's sometimes set sacrifice and

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Speaker 1: and but also think about that beautiful expression. And I

395
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Speaker 1: used to say this all the time. Have them wanting more,

396
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Speaker 1: leave them and more, leave them wanting more. You don't

397
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Speaker 1: have to snatch you every dime and and and sing

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Speaker 1: every song. Leave them wanting more. It's also acting like

399
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Speaker 1: you you want to be here for the long haul.

400
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Speaker 1: Sometimes if the guy goes after everything is greedy, he

401
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Speaker 1: think he's gonna have tomorrow, he may not be here

402
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Speaker 1: year from now. You look desperate. You almost have to

403
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Speaker 1: have the confidence that it's gonna come back around. I'm

404
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Speaker 1: going to be a player, and I have these opportunities

405
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Speaker 1: next year, but after that. It's also kind of like

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Speaker 1: a testament to le Yo because he's really dedicated to

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Speaker 1: his artist. I mean, I think about you know, he

408
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Speaker 1: went outside Warner Brothers with the Loop, a Fiasco, Brecast,

409
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Speaker 1: the boom Box. You know they recently, Uh it was

410
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Speaker 1: late last year. You went to Atlanta, you hooked up

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Speaker 1: with Travis Scott, Young Thug and those guys that that

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Speaker 1: that's something that just comes naturally. Well, first of all, Um,

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Speaker 1: I have zero fear, zero fear because I have a

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Speaker 1: certain um design on how I left Number one. Bad

415
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Speaker 1: news travels faster than good news. Okay, so all the

416
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Speaker 1: most thorough guys, they only want to know if they

417
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Speaker 1: have to go to Plan B or Plan C. The

418
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Speaker 1: real thorough guys have planned being planned C already organized.

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Speaker 1: It's it's the rookies that have no Plan B or

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Speaker 1: sniffed him out real quick on the time that you

421
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Speaker 1: have a problem in this business if you don't if

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Speaker 1: you withhold bad news because it does not allow them

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Speaker 1: to move to B or C. That's how Leo does mean.

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Speaker 1: We can't do this, Fetti Crown can't do it. Just

425
00:24:22,880 --> 00:24:32,680
Speaker 1: hit it on. He's got responsibility people, um studios, you know, interviews,

426
00:24:32,880 --> 00:24:37,399
Speaker 1: he doesn't, he he doesn't. He ends he's a father

427
00:24:38,359 --> 00:24:42,200
Speaker 1: and has a relationship and has to be good to himself.

428
00:24:42,359 --> 00:24:45,840
Speaker 1: So we all our dearest thing is time, so we

429
00:24:45,960 --> 00:24:49,960
Speaker 1: don't need cryptic language. So one of the reasons I've

430
00:24:50,040 --> 00:24:54,200
Speaker 1: touched more rap than everybody else combined, and I don't

431
00:24:54,280 --> 00:24:58,920
Speaker 1: walk the security guard. I don't have any of those issues.

432
00:24:59,560 --> 00:25:01,960
Speaker 1: Um becau was I actually hit it on the head

433
00:25:02,080 --> 00:25:05,760
Speaker 1: real hard, real fast. It just feels like a time back,

434
00:25:05,960 --> 00:25:08,440
Speaker 1: like during the Rush era when you guys had before

435
00:25:08,480 --> 00:25:12,520
Speaker 1: it was was rush correct management, right, So now it's like, Okay,

436
00:25:12,520 --> 00:25:15,080
Speaker 1: you got fatty Wap, you got young thug. It's kind

437
00:25:15,080 --> 00:25:17,840
Speaker 1: of like your spearheading had Megales you know, recently just

438
00:25:17,920 --> 00:25:19,480
Speaker 1: left the label. So it feels like as if you're

439
00:25:19,520 --> 00:25:21,480
Speaker 1: mentoring it all over again. It'st kind of like starting

440
00:25:21,480 --> 00:25:28,040
Speaker 1: from ground zero. Well, listen, um, I love this journey.

441
00:25:28,920 --> 00:25:32,040
Speaker 1: You know, a lot of people were confused. I was

442
00:25:32,119 --> 00:25:36,480
Speaker 1: going to a convention about fifteen years ago, um in Miami,

443
00:25:37,119 --> 00:25:40,520
Speaker 1: and I was can be down and I don't know

444
00:25:40,640 --> 00:25:43,520
Speaker 1: which convention, but I had just sold the company. I

445
00:25:43,680 --> 00:25:47,159
Speaker 1: just sold Deaf Champ and I was walking. Most of

446
00:25:47,240 --> 00:25:50,520
Speaker 1: the people on the plane were people from the industry,

447
00:25:50,840 --> 00:25:53,320
Speaker 1: and everybody looked at me like I was crazy, and

448
00:25:53,400 --> 00:25:59,240
Speaker 1: I was seeing the bubbles over their heads saying, my god,

449
00:26:00,160 --> 00:26:03,359
Speaker 1: we just read you just got hundreds of millions of dollars.

450
00:26:03,480 --> 00:26:07,920
Speaker 1: Why are you going to this convention? And what people

451
00:26:08,000 --> 00:26:12,840
Speaker 1: don't understand it's not the destination, it's the journey. And

452
00:26:13,240 --> 00:26:17,359
Speaker 1: to me, this is just a beautiful journey and the

453
00:26:17,960 --> 00:26:21,800
Speaker 1: I feel I still have a lot to contribute, and

454
00:26:21,920 --> 00:26:26,320
Speaker 1: I really believe that there's I hope I could provide

455
00:26:26,359 --> 00:26:32,480
Speaker 1: an inspiration for a new generation of entrepreneur, creative entrepreneurs

456
00:26:32,600 --> 00:26:36,000
Speaker 1: that team up with capital and actually go out there

457
00:26:36,400 --> 00:26:40,080
Speaker 1: and bang and and and make some noise because the

458
00:26:40,280 --> 00:26:47,280
Speaker 1: artists needed the artists actually need um attention and care,

459
00:26:47,640 --> 00:26:54,160
Speaker 1: mentorship and mentorship. In conversation, how can I be helpful? Yeah,

460
00:26:54,960 --> 00:26:56,480
Speaker 1: I was saying that we had him less guest. He

461
00:26:56,600 --> 00:26:58,440
Speaker 1: was saying, it's the best of times and the worst

462
00:26:58,480 --> 00:27:01,240
Speaker 1: of times because artists now get that stuff out without

463
00:27:01,280 --> 00:27:03,800
Speaker 1: any helper assistance. But at the same time, it's a

464
00:27:03,880 --> 00:27:06,600
Speaker 1: mess in The pipeline is closed because there's no curators,

465
00:27:06,600 --> 00:27:08,960
Speaker 1: there's no people like you and me like helping, so

466
00:27:09,080 --> 00:27:11,400
Speaker 1: it gets flooded. It gets the clocks up, the pipeline

467
00:27:11,480 --> 00:27:16,760
Speaker 1: is clocked. Yes, yes it is. It's um um the

468
00:27:17,560 --> 00:27:20,240
Speaker 1: be careful for what you wish for. You know, digital

469
00:27:20,320 --> 00:27:28,600
Speaker 1: revolution is magnificent, but the Levy broke so curation, mentorship, structure,

470
00:27:29,680 --> 00:27:34,880
Speaker 1: um team, it's still necessary. So to take to take

471
00:27:34,960 --> 00:27:36,520
Speaker 1: us back to fetty, I'm sorry, real quick. How do

472
00:27:36,600 --> 00:27:38,359
Speaker 1: you so? Then? How do you navigate that? I think

473
00:27:38,400 --> 00:27:40,480
Speaker 1: he's a great example of somebody who could He seemed

474
00:27:40,520 --> 00:27:42,119
Speaker 1: like he's just doing on his own he puts a

475
00:27:42,160 --> 00:27:44,720
Speaker 1: record ont on SoundCloud years ago. But then you take

476
00:27:44,800 --> 00:27:46,600
Speaker 1: it to the process where it's a trap Queen of

477
00:27:46,640 --> 00:27:49,080
Speaker 1: six seven nine to my Way to and again, like

478
00:27:49,160 --> 00:27:51,919
Speaker 1: talk a little bit about how you were patiently building

479
00:27:51,960 --> 00:27:57,200
Speaker 1: this guy up to this moment of this album release. Listen,

480
00:27:57,760 --> 00:28:03,359
Speaker 1: Elliott at that is a stupid question. No, no, it's

481
00:28:03,400 --> 00:28:06,840
Speaker 1: not a it's not a stupid question. And we could

482
00:28:06,840 --> 00:28:12,359
Speaker 1: spend hours. I just want to talk about telling the

483
00:28:12,520 --> 00:28:18,119
Speaker 1: process to spend hours. But let's peel back what the

484
00:28:18,200 --> 00:28:25,200
Speaker 1: digital revolution actually provides us. The digital revolution provides that

485
00:28:25,320 --> 00:28:29,280
Speaker 1: the cream is going to rise to the top. Okay,

486
00:28:29,960 --> 00:28:37,240
Speaker 1: and Fetty is hit a nerve so beautifully. It's a

487
00:28:37,400 --> 00:28:44,360
Speaker 1: melodic it's a interesting it's not regurgitated, it's not overly

488
00:28:44,480 --> 00:28:50,080
Speaker 1: words smith ing. It's something really special and it's not

489
00:28:50,280 --> 00:28:53,680
Speaker 1: just once, it's twice. There's a lot of signature to it.

490
00:28:54,320 --> 00:28:58,320
Speaker 1: So you know, I would like to take a lot

491
00:28:58,400 --> 00:29:02,160
Speaker 1: of credit, but um, the fact that the matter is

492
00:29:02,320 --> 00:29:04,560
Speaker 1: is that there's a lot of hard work, a lot

493
00:29:04,640 --> 00:29:07,280
Speaker 1: of marketing, a lot of promotion, and a lot of

494
00:29:07,440 --> 00:29:13,000
Speaker 1: thoughtful timing. But come on, we got to put our

495
00:29:13,080 --> 00:29:15,760
Speaker 1: hats off to this kid. This kid is doing it

496
00:29:15,880 --> 00:29:18,200
Speaker 1: on every level and being so self sufficient that the

497
00:29:18,200 --> 00:29:20,400
Speaker 1: album contains a lot of songs that he previously put

498
00:29:20,440 --> 00:29:22,560
Speaker 1: on SoundCloud, but you'd be mastered the records and change

499
00:29:22,600 --> 00:29:24,480
Speaker 1: them up, Like why did you feel like you could

500
00:29:24,520 --> 00:29:31,200
Speaker 1: still utilize those songs? They're like really great, like really great,

501
00:29:31,320 --> 00:29:37,360
Speaker 1: like Vin You would say to me, why weren't they on?

502
00:29:39,040 --> 00:29:41,560
Speaker 1: If you know what I'm saying that you can't um

503
00:29:42,320 --> 00:29:45,920
Speaker 1: um win in this world? You know I want Elliott.

504
00:29:46,000 --> 00:29:47,840
Speaker 1: One thing that I do want to say. One of

505
00:29:47,920 --> 00:29:52,280
Speaker 1: the reasons why this industry is um on bended knee

506
00:29:52,920 --> 00:29:58,640
Speaker 1: or hurt is the lack of faternal order in our business. Now,

507
00:29:59,120 --> 00:30:04,400
Speaker 1: let me try and sport you back to Okay in

508
00:30:04,480 --> 00:30:10,160
Speaker 1: the East Village, Okay after uh Public Enemy show or

509
00:30:10,800 --> 00:30:16,880
Speaker 1: or um um after going uptown to six nine in

510
00:30:17,000 --> 00:30:22,680
Speaker 1: Jerome at the disco Fever, there was a spot that

511
00:30:22,880 --> 00:30:26,720
Speaker 1: we would all show up, every single label, every single

512
00:30:27,920 --> 00:30:34,760
Speaker 1: all of those guys, everybody. We just congregate and celebrate

513
00:30:34,880 --> 00:30:37,160
Speaker 1: each other's success. I smoke a little bit to relax

514
00:30:37,240 --> 00:30:48,920
Speaker 1: a little said, I wish it was just that typically

515
00:30:49,040 --> 00:30:52,760
Speaker 1: it was um just before save the Robots that didn't open.

516
00:30:54,280 --> 00:30:56,080
Speaker 1: You don't know about that big club in the I

517
00:30:56,800 --> 00:31:02,680
Speaker 1: was still with my dad's testicles at that. So the

518
00:31:02,840 --> 00:31:04,840
Speaker 1: fact that the matter is is that it was an

519
00:31:04,880 --> 00:31:09,760
Speaker 1: industry that people actually adored what we were doing, and

520
00:31:10,040 --> 00:31:15,840
Speaker 1: it resonated and we would champion each other's successes. And

521
00:31:16,440 --> 00:31:20,719
Speaker 1: where the fund is that these days no one, By

522
00:31:20,800 --> 00:31:24,320
Speaker 1: the way, only one person called me up saying, yo,

523
00:31:24,520 --> 00:31:30,560
Speaker 1: my man, congratulations three We really we really love what

524
00:31:30,720 --> 00:31:33,640
Speaker 1: we're seeing. Well done, my man. Who's up? I'm not

525
00:31:33,680 --> 00:31:37,400
Speaker 1: going to say who I'm not. I'm not, I'm not.

526
00:31:37,640 --> 00:31:44,200
Speaker 1: Monty Lippmann called me up and just said, I just

527
00:31:44,400 --> 00:31:51,360
Speaker 1: love what you're doing. Wow, celebrate each other's successes. I'm

528
00:31:51,440 --> 00:31:58,000
Speaker 1: not When did this industry become like full of mean

529
00:31:58,160 --> 00:32:04,840
Speaker 1: spirited gossip. You know, where we actually enjoyed people's failures.

530
00:32:05,800 --> 00:32:10,000
Speaker 1: How does that feed your family when someone catches a brick,

531
00:32:10,480 --> 00:32:14,680
Speaker 1: or someone gets hurt, or someone does something wrong. I

532
00:32:14,760 --> 00:32:17,880
Speaker 1: don't know how that helps. But I know that if

533
00:32:17,960 --> 00:32:22,080
Speaker 1: someone successful, it's tide rising. It helps the business, It

534
00:32:22,160 --> 00:32:26,400
Speaker 1: helps the business, it helps the whole thing. So, you know,

535
00:32:27,280 --> 00:32:28,920
Speaker 1: but I think hip hop, I think I think you're

536
00:32:28,920 --> 00:32:32,080
Speaker 1: absolutely right. I think social media also helped uh fuel

537
00:32:32,120 --> 00:32:34,640
Speaker 1: that monster because people can now, you know, I think

538
00:32:34,680 --> 00:32:37,680
Speaker 1: they cost a line of like trying to turn every

539
00:32:37,800 --> 00:32:40,360
Speaker 1: criticism into a joke in comedy, and everybody wants to

540
00:32:40,400 --> 00:32:42,480
Speaker 1: have the big satire, the big jab you know what

541
00:32:42,520 --> 00:32:44,400
Speaker 1: I mean. I think we feel that. But what I

542
00:32:44,440 --> 00:32:45,960
Speaker 1: think it's great about this year and I want to

543
00:32:46,000 --> 00:32:47,720
Speaker 1: get your opinion of but I feel like, especially in

544
00:32:47,800 --> 00:32:50,200
Speaker 1: hip hop, we all feel energized. It's been a very

545
00:32:50,240 --> 00:32:52,280
Speaker 1: exciting year in hip hop. A lot of it releases

546
00:32:52,320 --> 00:32:54,200
Speaker 1: a lot of good energy, a lot of consistent energy

547
00:32:54,240 --> 00:32:56,120
Speaker 1: to the culture. You know, you put out Bar to

548
00:32:56,160 --> 00:32:57,560
Speaker 1: six early in the year, Like, there's been a lot

549
00:32:57,640 --> 00:32:59,120
Speaker 1: of records and a lot of great energy, and I

550
00:32:59,200 --> 00:33:01,800
Speaker 1: feel like then you see a competitiveness that isn't a

551
00:33:01,840 --> 00:33:03,680
Speaker 1: good way that a DrAk and future can get together

552
00:33:03,720 --> 00:33:06,080
Speaker 1: and make a record in those kind of things. So

553
00:33:06,400 --> 00:33:08,280
Speaker 1: do you feel do you feel like the landscape with

554
00:33:08,520 --> 00:33:10,880
Speaker 1: the Fetties now in and Doug is now in, is

555
00:33:10,920 --> 00:33:13,760
Speaker 1: in a much better place this year? I'm all I

556
00:33:14,080 --> 00:33:16,920
Speaker 1: all I can say is I hope so. And I

557
00:33:16,960 --> 00:33:20,080
Speaker 1: would do everything in my power to promote it. I

558
00:33:20,160 --> 00:33:24,520
Speaker 1: would do everything in my power to promote that our

559
00:33:24,720 --> 00:33:30,400
Speaker 1: artists and our industry celebrates people's success, and so we

560
00:33:30,520 --> 00:33:36,760
Speaker 1: could actually start moving to the light. Okay, just moving

561
00:33:36,840 --> 00:33:40,440
Speaker 1: to the light. Okay, how can we be helpful? How

562
00:33:40,560 --> 00:33:43,200
Speaker 1: could we elect the next president? How could we be

563
00:33:43,560 --> 00:33:52,120
Speaker 1: instrumental in change? How do we act in the role

564
00:33:52,360 --> 00:33:58,160
Speaker 1: of responsibility of having the most successful type of music

565
00:33:58,320 --> 00:34:03,560
Speaker 1: out here? How do you I was thinking about the mentorship. No,

566
00:34:03,720 --> 00:34:05,640
Speaker 1: it's the truth. I mean, I think you're responsible for

567
00:34:05,760 --> 00:34:08,160
Speaker 1: a lot of that mentorship in the game, whether it's

568
00:34:08,200 --> 00:34:11,840
Speaker 1: bringing in people like Julie Greenwald, uh, tom oscal Wits,

569
00:34:12,280 --> 00:34:15,319
Speaker 1: Kevin Lyles, even Chris Lyty to that to that point,

570
00:34:15,360 --> 00:34:17,960
Speaker 1: do you see still see that happening in the game

571
00:34:18,000 --> 00:34:20,120
Speaker 1: with I guess who you're recruiting or who you're working with.

572
00:34:20,440 --> 00:34:26,960
Speaker 1: So everybody my crew used to say, wow, um man,

573
00:34:27,320 --> 00:34:30,000
Speaker 1: we're doing all this work and heavy lifting and and

574
00:34:30,560 --> 00:34:38,080
Speaker 1: you're getting rich. I said, now, that's stupid. Okay, hopefully

575
00:34:38,160 --> 00:34:43,680
Speaker 1: you could understand that. I felt securing myself enough to

576
00:34:43,880 --> 00:34:48,399
Speaker 1: hire beasts around me. Okay. Julie Greenwall is the best

577
00:34:48,480 --> 00:34:51,439
Speaker 1: record executive in the business, bar none, there's no even

578
00:34:51,880 --> 00:34:56,240
Speaker 1: it's not even up for debate. Kevin Lyle is extraordinary.

579
00:34:56,320 --> 00:34:58,200
Speaker 1: You you know when you're you're on the field and

580
00:34:58,320 --> 00:35:02,240
Speaker 1: you're picking teams. You gotta pick Mike Kayser, Todd Moscow.

581
00:35:02,320 --> 00:35:08,600
Speaker 1: It's insanity. They're insane. Come to play humble, will stretch

582
00:35:08,760 --> 00:35:14,000
Speaker 1: for that ball when you're you know, thinking that you're safe,

583
00:35:14,400 --> 00:35:16,759
Speaker 1: and take that thing away from you. So do How

584
00:35:16,800 --> 00:35:19,120
Speaker 1: did how did the death of Chriss lightly affect you?

585
00:35:19,200 --> 00:35:21,640
Speaker 1: Because I remember you gave him his first job, like

586
00:35:21,719 --> 00:35:23,799
Speaker 1: gating forty grand to start working with you on the rush.

587
00:35:24,480 --> 00:35:27,000
Speaker 1: How did that on time with your minds affect you?

588
00:35:29,480 --> 00:35:32,920
Speaker 1: Oh boy? Um? How did that affect me? And it

589
00:35:33,040 --> 00:35:36,120
Speaker 1: affects me every single day. He was a beautiful man

590
00:35:36,840 --> 00:35:41,160
Speaker 1: right now, I see his smile. That smile was infectious

591
00:35:41,239 --> 00:35:50,120
Speaker 1: from ear to ear. He was a point guard. You know,

592
00:35:50,600 --> 00:35:54,799
Speaker 1: he created a collapse in the defense because of all

593
00:35:55,040 --> 00:36:02,400
Speaker 1: the movement that he would make to the basket. Um loyal, loyal,

594
00:36:02,640 --> 00:36:06,400
Speaker 1: so on. You know. Um. There was there was an

595
00:36:06,480 --> 00:36:11,400
Speaker 1: issue with Sugar one um um year and you know

596
00:36:11,600 --> 00:36:14,000
Speaker 1: I had just signed Warren g and I was at

597
00:36:14,040 --> 00:36:18,440
Speaker 1: a club and Sugar was there and Chris goes come

598
00:36:18,520 --> 00:36:21,600
Speaker 1: with me and took me out the back way and

599
00:36:21,800 --> 00:36:23,800
Speaker 1: we went through the and and when I went to

600
00:36:23,880 --> 00:36:26,120
Speaker 1: the hotel. They're all out there. He wanted to talk

601
00:36:26,200 --> 00:36:30,719
Speaker 1: to me um and took me through the kitchen. He said,

602
00:36:31,280 --> 00:36:38,520
Speaker 1: you're in. I'm in, cool, loyal, loving man. We'll walk

603
00:36:38,600 --> 00:36:43,239
Speaker 1: a long distance to help someone. It's like that he's

604
00:36:43,280 --> 00:36:47,440
Speaker 1: missed every every single day. And how about this an

605
00:36:47,600 --> 00:36:56,040
Speaker 1: inspiration for a whole host of other people who looked

606
00:36:56,120 --> 00:37:01,960
Speaker 1: towards him or Kevin look too, He's an inspiring individual

607
00:37:03,400 --> 00:37:08,919
Speaker 1: and um positivity and and and moving to the light

608
00:37:09,760 --> 00:37:13,920
Speaker 1: at least in in honor of some of the people

609
00:37:14,120 --> 00:37:18,279
Speaker 1: that have have preceded us in such a powerful way.

610
00:37:19,320 --> 00:37:21,520
Speaker 1: So does it bother you? And like, you get criticized

611
00:37:21,520 --> 00:37:24,440
Speaker 1: a lot, you know from other exects and people like

612
00:37:24,560 --> 00:37:26,520
Speaker 1: Dame dash To call you a culture vote show that

613
00:37:26,600 --> 00:37:28,880
Speaker 1: you haven't done things. Does that bother you? Or how

614
00:37:29,280 --> 00:37:32,120
Speaker 1: do you feel about that? You know, it actually doesn't

615
00:37:32,200 --> 00:37:34,960
Speaker 1: bother me. It would bother me if it came from

616
00:37:35,040 --> 00:37:39,640
Speaker 1: a credible source. And if it's a credible source, then

617
00:37:39,719 --> 00:37:42,800
Speaker 1: we could have a conversation and actually have a discussion.

618
00:37:42,920 --> 00:37:47,759
Speaker 1: Because if someone thinks some some something about me that

619
00:37:48,440 --> 00:37:50,879
Speaker 1: I may have done to offend them or hurt them,

620
00:37:51,040 --> 00:37:54,560
Speaker 1: or or do something that they misunderstand, then we'll have

621
00:37:54,680 --> 00:37:58,400
Speaker 1: a dialogue and then we'll communicate and get to an

622
00:37:58,480 --> 00:38:04,080
Speaker 1: understanding and and and move on or not. But you know,

623
00:38:04,640 --> 00:38:07,279
Speaker 1: I can't, I can't give any light to that. It's

624
00:38:07,400 --> 00:38:11,200
Speaker 1: it's a clown right now. But I think you know,

625
00:38:11,400 --> 00:38:13,640
Speaker 1: jay Z, obviously you guys have formed such a strong

626
00:38:13,840 --> 00:38:17,640
Speaker 1: mentorship friendship through the years. I mean, obviously everybody looks

627
00:38:17,680 --> 00:38:19,520
Speaker 1: at that was such a key component of that def

628
00:38:19,640 --> 00:38:22,160
Speaker 1: Jam error with def Jam and murder inc and rough

629
00:38:22,280 --> 00:38:25,200
Speaker 1: Riders under one umbrella. Like talk a little about navigating

630
00:38:25,280 --> 00:38:28,600
Speaker 1: all those personalities in one place and the competitive nature

631
00:38:28,680 --> 00:38:31,040
Speaker 1: that was going on there. That's only I don't navigate.

632
00:38:32,120 --> 00:38:33,879
Speaker 1: I think that that's a bad word. I'm never gonna

633
00:38:33,880 --> 00:38:37,360
Speaker 1: say that again. That's an implication of something that I

634
00:38:37,440 --> 00:38:39,959
Speaker 1: woke up to do. Got you. I wake up every

635
00:38:40,040 --> 00:38:47,279
Speaker 1: day to try to help and move it forward. How

636
00:38:47,440 --> 00:38:52,480
Speaker 1: could I be helpful? How could I participate? So when

637
00:38:52,680 --> 00:38:55,280
Speaker 1: if you if you choose me to be a power forward,

638
00:38:55,680 --> 00:38:59,759
Speaker 1: I'm not dribbling the ball reboundund you know, I'm doing

639
00:39:00,040 --> 00:39:04,520
Speaker 1: what team expected me to do. You know what I'm saying. So, um,

640
00:39:06,520 --> 00:39:09,719
Speaker 1: what was that era? That era was beautiful? It was

641
00:39:09,880 --> 00:39:16,600
Speaker 1: healthy competition. People wanted to win, and he went on

642
00:39:16,960 --> 00:39:27,840
Speaker 1: talent and it was a creative shop that gave the

643
00:39:28,400 --> 00:39:35,080
Speaker 1: the the oxygen, gave the fuel, gave the apparatus the

644
00:39:35,200 --> 00:39:43,400
Speaker 1: platform for that creativity to actually go down. Wow, what

645
00:39:43,560 --> 00:39:46,759
Speaker 1: a special what a special moment. Man. By the way,

646
00:39:48,400 --> 00:39:51,400
Speaker 1: all I could say is to the young people is

647
00:39:51,760 --> 00:40:00,040
Speaker 1: take a snapshot and don't neglect the present. Mhm. I

648
00:40:00,120 --> 00:40:02,920
Speaker 1: wish I held onto that for a split second more,

649
00:40:03,080 --> 00:40:06,200
Speaker 1: just closed my eyes and just said wal because you're

650
00:40:06,200 --> 00:40:08,600
Speaker 1: still doing it in the moment, doing it in the moment,

651
00:40:08,760 --> 00:40:11,640
Speaker 1: you just got to pull over and say, WHOA really?

652
00:40:12,400 --> 00:40:17,279
Speaker 1: This next job rule jay Z month you dropped knock

653
00:40:17,360 --> 00:40:22,200
Speaker 1: it off December like Drake DRIs dropped you know, the

654
00:40:22,239 --> 00:40:27,920
Speaker 1: new projects responsible for records dropping in December. That's very accurate,

655
00:40:29,400 --> 00:40:31,640
Speaker 1: but explained to music. But it's also the structure that

656
00:40:31,719 --> 00:40:33,400
Speaker 1: things would benefit dropping at the end of the year,

657
00:40:33,440 --> 00:40:34,680
Speaker 1: Like can you explain a little about them in the

658
00:40:34,719 --> 00:40:37,200
Speaker 1: strategy of that. This is the reason why they didn't

659
00:40:37,960 --> 00:40:42,560
Speaker 1: I want to drop things in shut down as they

660
00:40:42,719 --> 00:40:48,080
Speaker 1: think that the retailers were too busy moving product than

661
00:40:48,280 --> 00:40:57,920
Speaker 1: Christmas to receiving it. And my theory was parents started

662
00:40:58,080 --> 00:41:03,920
Speaker 1: feeling disconnected from what gifts that they could buy their children,

663
00:41:05,360 --> 00:41:09,960
Speaker 1: especially culturally and musically. So what they said was I'm

664
00:41:09,960 --> 00:41:12,200
Speaker 1: gonna give them cash, and they do what they gotta do.

665
00:41:13,560 --> 00:41:18,880
Speaker 1: And so there was the biggest gift in Christmas was cash.

666
00:41:19,719 --> 00:41:22,439
Speaker 1: So to me, I wanted to be close to the cash,

667
00:41:25,480 --> 00:41:30,480
Speaker 1: and I got jigger Man dark Man ex But then

668
00:41:30,520 --> 00:41:32,839
Speaker 1: it starts to take us to the information that Gotty

669
00:41:32,920 --> 00:41:34,560
Speaker 1: I guess was the first figure to sort of bring

670
00:41:34,640 --> 00:41:38,960
Speaker 1: these artists or attention like he will not not really,

671
00:41:39,080 --> 00:41:47,440
Speaker 1: but clar clarity clarity is that IRV was unbelievably important

672
00:41:48,160 --> 00:41:54,800
Speaker 1: to that whole thing. That whole thing was wonderful. He

673
00:41:55,719 --> 00:41:59,800
Speaker 1: most definitely introduced me to Um, the rough Riders and

674
00:41:59,880 --> 00:42:06,359
Speaker 1: the MX and Yonkers in the morning Um he Um

675
00:42:06,480 --> 00:42:11,160
Speaker 1: had a relationship and association with Jay Um and definitely

676
00:42:11,280 --> 00:42:19,160
Speaker 1: of course with John Um. But his Um fingerprints and

677
00:42:20,320 --> 00:42:25,239
Speaker 1: um Um creative energy, energy that I haven't seen in

678
00:42:25,320 --> 00:42:30,520
Speaker 1: a very long time, sleepless energy, excited. So by the

679
00:42:30,560 --> 00:42:34,879
Speaker 1: way he could recite every rhyme there is. Okay, I've

680
00:42:34,880 --> 00:42:39,279
Speaker 1: seen him do Tupac records in the studio, so he's

681
00:42:39,320 --> 00:42:42,720
Speaker 1: the real deal. But with Rocke felt at that time. Obviously,

682
00:42:42,760 --> 00:42:44,600
Speaker 1: I'll tell people that back then a lot of business

683
00:42:44,640 --> 00:42:46,560
Speaker 1: had to go through Dame Day would try to Jay

684
00:42:46,560 --> 00:42:48,160
Speaker 1: would be more in the background and stuff like that.

685
00:42:48,239 --> 00:42:50,960
Speaker 1: How did you develop that, change that dynamic and have

686
00:42:51,080 --> 00:42:52,920
Speaker 1: more of a direct report with Jay? And what was

687
00:42:52,960 --> 00:42:54,279
Speaker 1: it like getting to know him? And when did you

688
00:42:54,320 --> 00:42:57,440
Speaker 1: realize that there was something even more special about him? Well,

689
00:42:57,560 --> 00:42:59,640
Speaker 1: Jay and I have known each other since Big Daddy

690
00:42:59,680 --> 00:43:03,160
Speaker 1: came m Okay, So I had a relationship with Jay

691
00:43:03,840 --> 00:43:11,480
Speaker 1: way before Rocket Feller Records. So and and and Jay, Um,

692
00:43:11,680 --> 00:43:19,520
Speaker 1: it's a very thoughtful person. And and also like saying

693
00:43:19,640 --> 00:43:25,640
Speaker 1: thank you and likes giving da to those that are helpful.

694
00:43:26,480 --> 00:43:30,520
Speaker 1: Can't get us get him on the show. I'm sure

695
00:43:30,600 --> 00:43:35,359
Speaker 1: he's going to do well. I'm ahead, so so Um,

696
00:43:36,920 --> 00:43:39,399
Speaker 1: that report was already there. That report was already there,

697
00:43:39,560 --> 00:43:44,400
Speaker 1: and he was fully engaged and and Damon wasn't trying

698
00:43:44,480 --> 00:43:49,600
Speaker 1: to block him um from having a relationship with us.

699
00:43:50,200 --> 00:43:55,520
Speaker 1: Damon was secure and that you know that that feeling

700
00:43:55,719 --> 00:43:58,400
Speaker 1: and how he felt about things. He wasn't trying to

701
00:43:59,280 --> 00:44:04,080
Speaker 1: have the relation ships simply go through him. So, but

702
00:44:04,200 --> 00:44:06,600
Speaker 1: do you feel like that again, his criticism and you

703
00:44:06,719 --> 00:44:09,440
Speaker 1: doesn't feel like he feels like you. He was uncomfortable

704
00:44:09,520 --> 00:44:12,560
Speaker 1: with you, you and you and you and Jay's relationship

705
00:44:12,600 --> 00:44:15,320
Speaker 1: outside of his dynamic, and that your report started to

706
00:44:15,360 --> 00:44:18,400
Speaker 1: affect his dynamic and his his power fin that structure.

707
00:44:18,600 --> 00:44:21,080
Speaker 1: You know, I don't know the details of that, so

708
00:44:21,800 --> 00:44:25,759
Speaker 1: I don't know how, you know, how I could have.

709
00:44:26,520 --> 00:44:30,600
Speaker 1: You know, they have to have their own strength and

710
00:44:31,239 --> 00:44:34,120
Speaker 1: reliability in their own relationship. I don't know how my

711
00:44:34,280 --> 00:44:38,560
Speaker 1: relationship with Jay would have affected that. Um, that's fair. Yeah,

712
00:44:39,080 --> 00:44:42,560
Speaker 1: that's fair. That's fair. Um. Speaking of wow, they just

713
00:44:42,600 --> 00:44:46,680
Speaker 1: tricked me out? And business models? Um, people often label

714
00:44:46,719 --> 00:44:52,440
Speaker 1: you responsible for the three sixty business models? You damn straight?

715
00:44:54,320 --> 00:44:56,680
Speaker 1: Do you still stand by that? I still stand by

716
00:44:56,760 --> 00:45:00,680
Speaker 1: it in a tent? Why is that case? So? Here?

717
00:45:00,719 --> 00:45:03,840
Speaker 1: It is. I'm gonna you're gonna act like you're an artist.

718
00:45:05,040 --> 00:45:09,279
Speaker 1: You get to be a meet you. I'm gonna I'm

719
00:45:09,280 --> 00:45:11,640
Speaker 1: gonna give it to you right now. Okay, Okay, listen,

720
00:45:13,320 --> 00:45:17,320
Speaker 1: I personally believe since the levy has been broken, okay,

721
00:45:18,040 --> 00:45:25,840
Speaker 1: and create, curation and an effort is paramount in this.

722
00:45:27,320 --> 00:45:34,680
Speaker 1: You know, vast um music, un organized music landscape that

723
00:45:34,880 --> 00:45:40,600
Speaker 1: I actually want to invest in you with the belief

724
00:45:40,880 --> 00:45:45,400
Speaker 1: right now that you're going to be a very important artist. Okay,

725
00:45:45,640 --> 00:45:53,040
Speaker 1: So I'm ready. I'm ready to go through the bumps

726
00:45:54,680 --> 00:46:00,320
Speaker 1: the tribulations because I think you're important. Thank you, And

727
00:46:01,840 --> 00:46:06,200
Speaker 1: I want the only way that I could actually engage

728
00:46:06,680 --> 00:46:10,800
Speaker 1: on that type of level and to invest over that

729
00:46:11,040 --> 00:46:15,680
Speaker 1: length of time and not have to worry about um

730
00:46:16,320 --> 00:46:21,040
Speaker 1: um my r O I return on investment is that

731
00:46:21,239 --> 00:46:24,120
Speaker 1: I have to have a smaller roster because I can't

732
00:46:24,360 --> 00:46:28,720
Speaker 1: have this wrap a thousand with a thousand people because

733
00:46:29,440 --> 00:46:32,680
Speaker 1: it's just only a finite amount of time. Okay. So

734
00:46:32,880 --> 00:46:35,879
Speaker 1: I have to have a smaller roster. And the only

735
00:46:35,960 --> 00:46:38,680
Speaker 1: way that I could have a smaller roster is that

736
00:46:39,239 --> 00:46:42,040
Speaker 1: the ones that are on my label I have to

737
00:46:42,160 --> 00:46:47,000
Speaker 1: make more. Okay. So the only way that I could

738
00:46:47,080 --> 00:46:51,680
Speaker 1: make more is to actually be your partner and and

739
00:46:52,360 --> 00:46:55,640
Speaker 1: and to have a three sixties. So let me ask

740
00:46:55,640 --> 00:46:58,240
Speaker 1: you a question. If if you were and you asked

741
00:46:58,280 --> 00:47:01,560
Speaker 1: me to come and and are the restaurant right, and

742
00:47:01,680 --> 00:47:04,640
Speaker 1: you said you have this great concept for barbecue restaurant,

743
00:47:05,560 --> 00:47:08,280
Speaker 1: you would come to me and say, I got this concept.

744
00:47:08,640 --> 00:47:11,080
Speaker 1: I provide the money. Now, if I provide the money,

745
00:47:11,440 --> 00:47:15,239
Speaker 1: I'll get half right, Yeah right, So we go off

746
00:47:16,040 --> 00:47:20,480
Speaker 1: really successful restaurant and everything like that, and the barbecue

747
00:47:20,600 --> 00:47:26,000
Speaker 1: sauce is so damn good that you start bottling it.

748
00:47:26,480 --> 00:47:29,160
Speaker 1: Should I not get some action with that? I think?

749
00:47:29,200 --> 00:47:31,680
Speaker 1: So it's only fair. I think so it's only fair.

750
00:47:32,360 --> 00:47:36,840
Speaker 1: So three sixty is actually let me ask you a question.

751
00:47:37,120 --> 00:47:42,359
Speaker 1: Does your manager get of everything? Well, I give, I'll

752
00:47:42,360 --> 00:47:46,000
Speaker 1: pay him in other ways, but but we we split

753
00:47:46,080 --> 00:47:51,520
Speaker 1: things sometimes. You know the manager managers are getting Are

754
00:47:51,600 --> 00:47:54,759
Speaker 1: they making any investment? They're not. They're not making any

755
00:47:54,800 --> 00:47:58,920
Speaker 1: investorent yet they're getting of everything. Do they hire a staff?

756
00:47:59,640 --> 00:48:03,280
Speaker 1: Did they have you know, hundreds and hundreds of people

757
00:48:03,360 --> 00:48:06,759
Speaker 1: around the world with phones and healthcare and everything. No.

758
00:48:08,560 --> 00:48:11,720
Speaker 1: So my my only thing is I don't want anything

759
00:48:11,800 --> 00:48:17,359
Speaker 1: that's not fair, And I actually want an immersive relationship

760
00:48:17,440 --> 00:48:21,439
Speaker 1: with my artists. I actually want to have much less

761
00:48:21,640 --> 00:48:26,279
Speaker 1: and focus on them and spend much more on my

762
00:48:26,440 --> 00:48:30,040
Speaker 1: smaller roster, which means that I have to be right more.

763
00:48:30,520 --> 00:48:33,640
Speaker 1: It's not like a day trading thing. I actually have

764
00:48:33,880 --> 00:48:38,040
Speaker 1: to be really good at what I do. Well, you are, like,

765
00:48:38,160 --> 00:48:39,279
Speaker 1: what what do you think it does? It makes you

766
00:48:39,440 --> 00:48:42,400
Speaker 1: a good negotiator like that? And I thought about negotiation.

767
00:48:42,520 --> 00:48:45,080
Speaker 1: By the way, yo, be if you don't like it

768
00:48:45,840 --> 00:48:49,680
Speaker 1: and they don't have to do it, may not be

769
00:48:49,880 --> 00:48:53,319
Speaker 1: right for you. Okay, you may prefer to be one

770
00:48:53,400 --> 00:48:58,040
Speaker 1: of a thousand. Okay you may and and that may

771
00:48:58,120 --> 00:49:01,640
Speaker 1: be stylistically right for you. I'm not saying it's I'm

772
00:49:01,680 --> 00:49:05,680
Speaker 1: not right for everybody. But what I am is honest

773
00:49:06,160 --> 00:49:12,080
Speaker 1: and truthful, and I actually believe that three sixty is

774
00:49:12,520 --> 00:49:16,840
Speaker 1: a is really the right dynamics between an artist and

775
00:49:16,920 --> 00:49:19,160
Speaker 1: the label. But if an artist is really successful, do

776
00:49:19,239 --> 00:49:20,799
Speaker 1: you think that, because I hear this one a lot

777
00:49:20,840 --> 00:49:23,680
Speaker 1: of artists, that a label owner or a boss should

778
00:49:23,719 --> 00:49:25,879
Speaker 1: take a piece of their merchandise or take a piece

779
00:49:25,920 --> 00:49:30,600
Speaker 1: of the show. Why not? It was my capital in

780
00:49:30,760 --> 00:49:35,440
Speaker 1: my effort to marketing that that put you in the

781
00:49:35,560 --> 00:49:37,959
Speaker 1: position to sell those T shirts. And by the way,

782
00:49:38,520 --> 00:49:42,800
Speaker 1: it's not like I'm getting action action. I'm getting a

783
00:49:42,920 --> 00:49:48,360
Speaker 1: little bit of action and it just helps me not

784
00:49:48,600 --> 00:49:51,560
Speaker 1: have to sign a ton of action and spend that much,

785
00:49:52,000 --> 00:49:55,520
Speaker 1: spend a little bit. Ultimately, it's more committed relationships with

786
00:49:55,600 --> 00:49:58,560
Speaker 1: a smaller group of artists, more committed relationship with a

787
00:49:58,640 --> 00:50:03,160
Speaker 1: smaller group of artists, and a much more risk. I'm

788
00:50:03,280 --> 00:50:08,239
Speaker 1: taking a wall taking risk together, wall together. It's more

789
00:50:08,239 --> 00:50:10,480
Speaker 1: of a more of a push of a true alliance

790
00:50:10,719 --> 00:50:13,520
Speaker 1: and then more of a true of alliance. And it's just,

791
00:50:14,160 --> 00:50:18,359
Speaker 1: you know, it's so easy for the establishment to say, oh,

792
00:50:18,480 --> 00:50:22,880
Speaker 1: three sixty sucks, and on the face of it, of

793
00:50:23,040 --> 00:50:26,840
Speaker 1: course an artist um um doesn't feel right about that.

794
00:50:27,320 --> 00:50:29,960
Speaker 1: But if they actually engage in the dialogue, let me

795
00:50:30,040 --> 00:50:33,839
Speaker 1: explain something to you. I would much rather like if

796
00:50:33,880 --> 00:50:35,680
Speaker 1: I was an artist. First of all, I would want

797
00:50:35,719 --> 00:50:39,279
Speaker 1: to be signed by myself or or Julie Greenwald or

798
00:50:39,480 --> 00:50:42,000
Speaker 1: or you know what I'm saying, not too many, but

799
00:50:42,200 --> 00:50:44,880
Speaker 1: I would seek them out and say I want to

800
00:50:44,920 --> 00:50:48,640
Speaker 1: be your partner. I want you, I want your capital,

801
00:50:48,960 --> 00:50:52,360
Speaker 1: and I want your people and your guidance. And for that,

802
00:50:52,960 --> 00:50:55,920
Speaker 1: if it, if it always is all upside, I do

803
00:50:56,120 --> 00:50:59,560
Speaker 1: a lot of great shows because of your effort. I

804
00:50:59,680 --> 00:51:04,200
Speaker 1: want to give you a little action that's not doesn't

805
00:51:04,200 --> 00:51:06,399
Speaker 1: see that's kind of how j approached it. I guess

806
00:51:06,400 --> 00:51:07,920
Speaker 1: what you're saying that makes me think of Jay. He's

807
00:51:08,040 --> 00:51:09,680
Speaker 1: not a moves he made with Live Nation like it

808
00:51:09,719 --> 00:51:11,759
Speaker 1: seems like that's similar to what he ended up doing.

809
00:51:11,960 --> 00:51:15,759
Speaker 1: None of this. If you actually have dialogue and have

810
00:51:15,920 --> 00:51:19,160
Speaker 1: the discussion. Doesn't make any sense. It makes sense, But

811
00:51:19,200 --> 00:51:20,879
Speaker 1: how do you navigate and make it not about the money?

812
00:51:20,880 --> 00:51:22,440
Speaker 1: Because I've heard you said like you don't do bidding

813
00:51:22,480 --> 00:51:24,799
Speaker 1: wars and you know, and how do you even sign

814
00:51:24,840 --> 00:51:26,480
Speaker 1: an act because you always think about it at you

815
00:51:26,520 --> 00:51:28,600
Speaker 1: get acting. He's in there, he has a record, and

816
00:51:28,800 --> 00:51:30,759
Speaker 1: he's gonna ask for a million dollars and he doesn't

817
00:51:30,800 --> 00:51:32,360
Speaker 1: deserve a million dollars? So how do you make it

818
00:51:32,440 --> 00:51:35,600
Speaker 1: not about money and convince somebody that this is the

819
00:51:35,719 --> 00:51:37,320
Speaker 1: right place to sign? Like, how do you how do

820
00:51:37,360 --> 00:51:40,399
Speaker 1: you deal with those? It's easy to just walk through

821
00:51:40,480 --> 00:51:44,360
Speaker 1: the economics with them. I mean, this is not brain surgery.

822
00:51:45,040 --> 00:51:47,520
Speaker 1: So if you want a million dollars, let me show

823
00:51:47,560 --> 00:51:50,480
Speaker 1: you what I have to do to get to a

824
00:51:51,080 --> 00:51:55,280
Speaker 1: million dollars. Now have costs of capital. I have an investment,

825
00:51:55,400 --> 00:51:58,840
Speaker 1: that investor that wants his action, and I have a

826
00:51:58,920 --> 00:52:03,040
Speaker 1: staff that you want them in your in your behalf.

827
00:52:03,160 --> 00:52:05,520
Speaker 1: And I could get Joe Schmo, I could get you know,

828
00:52:06,480 --> 00:52:10,520
Speaker 1: you know, the real people Durant And it's people right,

829
00:52:10,800 --> 00:52:14,759
Speaker 1: you want you want the real people? So you know

830
00:52:15,600 --> 00:52:18,799
Speaker 1: then it's black and white, it's you know when someone

831
00:52:18,880 --> 00:52:24,239
Speaker 1: says I want a million dollars, yeah, it's to me,

832
00:52:24,440 --> 00:52:29,239
Speaker 1: it's it's the lack of education, and I think, um,

833
00:52:30,400 --> 00:52:33,480
Speaker 1: we need to do a better job in education, better

834
00:52:33,600 --> 00:52:38,360
Speaker 1: job and transparency. I want um to show people and

835
00:52:38,640 --> 00:52:41,759
Speaker 1: artists and and um what's going on. I want to

836
00:52:41,800 --> 00:52:46,520
Speaker 1: walk them through it. It's, you know, highly educated artist.

837
00:52:47,160 --> 00:52:49,840
Speaker 1: I think he's a better artist personally. So you're not

838
00:52:49,920 --> 00:52:54,040
Speaker 1: givings and Alexis to any artists these days. I haven't

839
00:52:58,560 --> 00:53:03,040
Speaker 1: he did for all. No, no, no, no, no, that's

840
00:53:03,200 --> 00:53:07,520
Speaker 1: that's you know, there's just so many Listen again, I

841
00:53:07,600 --> 00:53:13,320
Speaker 1: don't do any interviews, and so you know, the reality

842
00:53:13,560 --> 00:53:17,759
Speaker 1: is is that I hear stories every day about me

843
00:53:18,719 --> 00:53:24,839
Speaker 1: that just shocking, you know what I'm saying? And they

844
00:53:25,480 --> 00:53:30,520
Speaker 1: made twists and turns, and you know what could I say?

845
00:53:30,680 --> 00:53:33,440
Speaker 1: It's it's part of the gift and the curse of

846
00:53:33,560 --> 00:53:36,800
Speaker 1: not having you know, direct line to to your fans

847
00:53:36,880 --> 00:53:40,640
Speaker 1: and and and actually doing interviews. Can we tell about

848
00:53:40,640 --> 00:53:42,279
Speaker 1: another one of yours, young thug. He seems like a

849
00:53:42,400 --> 00:53:44,000
Speaker 1: very unique We some about him with t I also

850
00:53:44,120 --> 00:53:46,600
Speaker 1: like you look at him, you might think that he's flamboyant,

851
00:53:46,680 --> 00:53:48,480
Speaker 1: is look or whatever? But he obviously has it comes

852
00:53:48,480 --> 00:53:50,480
Speaker 1: from the streets. He has a strong pedigree. He's a

853
00:53:50,600 --> 00:53:53,520
Speaker 1: very unique individual. Like talk about working with him, and

854
00:53:53,560 --> 00:53:57,560
Speaker 1: I know he had been to different label situations. He's

855
00:53:57,640 --> 00:54:01,959
Speaker 1: fearless and he's creative and he doesn't spend any time

856
00:54:02,520 --> 00:54:09,719
Speaker 1: looking at anybody else. Nobody else. He nobody could label him. Um,

857
00:54:09,800 --> 00:54:13,239
Speaker 1: nobody could judge him. He doesn't wake up every day

858
00:54:13,360 --> 00:54:16,680
Speaker 1: trying to figure out what anybody's saying about him or

859
00:54:17,200 --> 00:54:20,040
Speaker 1: if they none of that. Let's just get back out

860
00:54:20,040 --> 00:54:26,600
Speaker 1: of my just loves create, creating. If if he could

861
00:54:26,680 --> 00:54:29,400
Speaker 1: never come out of the studio, you would never see him.

862
00:54:29,920 --> 00:54:31,600
Speaker 1: Why is this new thing the slap season? Why was

863
00:54:31,640 --> 00:54:33,319
Speaker 1: that a mixtape? Why didn't you guys put that out?

864
00:54:33,400 --> 00:54:41,000
Speaker 1: Like what's unfortunately? Um, all these recordings were stolen and

865
00:54:41,160 --> 00:54:47,120
Speaker 1: they've been all over the internet. And felt that, Um,

866
00:54:48,120 --> 00:54:50,680
Speaker 1: I mean it just broke his heart. I mean, here

867
00:54:50,800 --> 00:54:53,560
Speaker 1: is a guy who's worked for years on these recordings

868
00:54:53,640 --> 00:54:57,200
Speaker 1: and then before you spread out, it's spread out. So

869
00:54:57,800 --> 00:55:00,239
Speaker 1: what he said to us, because I was a host

870
00:55:00,320 --> 00:55:05,600
Speaker 1: to this, and he said, I just want to organize

871
00:55:05,680 --> 00:55:09,279
Speaker 1: these in a way because they're really good records, in

872
00:55:09,400 --> 00:55:13,440
Speaker 1: a way to understand it, um, instead of it just

873
00:55:13,600 --> 00:55:16,279
Speaker 1: being in the ether and and just have a piece

874
00:55:16,360 --> 00:55:20,840
Speaker 1: that's organized and and um, you know, I think that

875
00:55:21,000 --> 00:55:23,960
Speaker 1: he had the foresight to that was the right decision.

876
00:55:24,600 --> 00:55:26,640
Speaker 1: Well you disappointed that so but the bar to six,

877
00:55:26,719 --> 00:55:28,640
Speaker 1: to me, a lot of the controversy, the whole Little

878
00:55:28,640 --> 00:55:30,360
Speaker 1: Way and all that stuff, to me kind of overshadowed

879
00:55:30,400 --> 00:55:34,719
Speaker 1: the record a little bit. I wasn't disappointed about any

880
00:55:34,800 --> 00:55:38,840
Speaker 1: of that. I'm disappointed about misunderstandings that the reality of

881
00:55:38,960 --> 00:55:44,360
Speaker 1: anybody actually understands. Is that the reason why thugs started

882
00:55:44,480 --> 00:55:50,600
Speaker 1: rapping is because a little Way. Okay, he thinks he's

883
00:55:50,800 --> 00:55:54,600
Speaker 1: the best, and he pays homage to him all the time.

884
00:55:55,120 --> 00:55:59,880
Speaker 1: So but he's controversial, and you know, he we actually

885
00:56:00,080 --> 00:56:03,200
Speaker 1: wanted to name this a different name, but we couldn't

886
00:56:03,280 --> 00:56:05,120
Speaker 1: said with an X right or something like that, trying

887
00:56:05,120 --> 00:56:08,000
Speaker 1: to change it and and and that didn't work. And

888
00:56:08,160 --> 00:56:11,440
Speaker 1: so this is how how it turned out. But the

889
00:56:11,560 --> 00:56:16,040
Speaker 1: reality is that he admires and respects little Wayne. And

890
00:56:16,560 --> 00:56:20,680
Speaker 1: and again the haters don't even spend any time reading

891
00:56:20,840 --> 00:56:24,280
Speaker 1: or understanding or listening. But with Bergman, wasn't Birdman imagine

892
00:56:24,360 --> 00:56:26,200
Speaker 1: him at the time with the whole Burdman Wayne conflict

893
00:56:26,280 --> 00:56:27,960
Speaker 1: isn't He's also just getting caught in the middle of

894
00:56:28,040 --> 00:56:32,480
Speaker 1: that situation. Birdman was not managing him at the time. No, no,

895
00:56:33,080 --> 00:56:35,480
Speaker 1: but the Birdman Wayne conflict to me, in a some

896
00:56:35,600 --> 00:56:39,280
Speaker 1: sense obviously effected. I think that that was a misunderstanding

897
00:56:40,120 --> 00:56:48,200
Speaker 1: why people were presuming um um the worst when it wasn't. Okay. So,

898
00:56:49,160 --> 00:56:51,160
Speaker 1: and what about the reason split for all the megos

899
00:56:51,360 --> 00:56:54,000
Speaker 1: and quality control? I don't know anything about that. You

900
00:56:54,160 --> 00:56:58,680
Speaker 1: mentioned that like five minutes ago that Megoes is still

901
00:56:58,800 --> 00:57:02,239
Speaker 1: under contract, but it's on the three hundred, still part

902
00:57:02,320 --> 00:57:05,480
Speaker 1: of the family, So I don't actually know what you're

903
00:57:05,520 --> 00:57:08,239
Speaker 1: referring to. They're no longer with the label, but maybe

904
00:57:08,239 --> 00:57:09,920
Speaker 1: we did that with the new release of the new

905
00:57:10,000 --> 00:57:12,239
Speaker 1: mixtape that they're no longer with three hundred. So I

906
00:57:12,280 --> 00:57:15,160
Speaker 1: thought that was pretty interesting. Well, I will investigate with

907
00:57:15,320 --> 00:57:20,320
Speaker 1: that when I get back to the office. But um,

908
00:57:20,440 --> 00:57:27,160
Speaker 1: they're incredibly talented. I mean, those guys are unbelievable, unbelievable talent,

909
00:57:27,800 --> 00:57:31,520
Speaker 1: and you know, but there was a little setbacks some

910
00:57:31,600 --> 00:57:33,320
Speaker 1: of the members off set, going to jail and stuff

911
00:57:33,320 --> 00:57:34,960
Speaker 1: like that. How did that, how did that hurt the group?

912
00:57:35,040 --> 00:57:38,320
Speaker 1: In out of album listen, you know they're one third

913
00:57:38,400 --> 00:57:43,000
Speaker 1: one third one third, so one third unfortunately is you know,

914
00:57:43,120 --> 00:57:47,760
Speaker 1: waiting for his due process and um, you know it's

915
00:57:48,040 --> 00:57:52,160
Speaker 1: it's it puts a lot of strain. It's it's difficult.

916
00:57:52,360 --> 00:57:54,760
Speaker 1: Speaking of difficulty, I was telling us how difficult it

917
00:57:54,840 --> 00:57:57,160
Speaker 1: is to deal with Travis Scott at times he doesn't

918
00:57:57,200 --> 00:58:00,760
Speaker 1: listen well and you know he's a handful his magic

919
00:58:00,800 --> 00:58:05,680
Speaker 1: still right, like can you speak about you? So um um,

920
00:58:06,000 --> 00:58:14,840
Speaker 1: Travis is one of the most creative, most most He's

921
00:58:14,880 --> 00:58:21,360
Speaker 1: a force. Let's be clear. At up and Down, you

922
00:58:21,480 --> 00:58:28,240
Speaker 1: had Justin Beaver, you had Rihanna, you had all the celebrity,

923
00:58:33,840 --> 00:58:37,720
Speaker 1: and he's a start of room. He's a start room.

924
00:58:38,000 --> 00:58:41,880
Speaker 1: These are people that are coming out in support of him,

925
00:58:42,080 --> 00:58:46,840
Speaker 1: of course, and what he's doing. So he is, uh,

926
00:58:47,840 --> 00:58:52,600
Speaker 1: whenever an artist is moving against the grain. Let's be clear.

927
00:58:52,680 --> 00:58:59,320
Speaker 1: He's punk rock, right, He's punk rock. So he going

928
00:58:59,400 --> 00:59:02,400
Speaker 1: to act that it's rebellious, Okay, he's He's going to

929
00:59:02,520 --> 00:59:07,760
Speaker 1: ask why every way till Sunday, and he deserves an answer,

930
00:59:08,880 --> 00:59:13,400
Speaker 1: and we have to. We don't want rap music just

931
00:59:13,640 --> 00:59:16,919
Speaker 1: to be one way. We want all flavors of rap music.

932
00:59:17,840 --> 00:59:22,320
Speaker 1: We we right, Yeah, of course this is Travis Scott

933
00:59:22,400 --> 00:59:26,360
Speaker 1: is important. And the fact that rodeo and call you

934
00:59:26,440 --> 00:59:28,960
Speaker 1: like that Rodeo. The fact that the fact that that

935
00:59:29,120 --> 00:59:32,760
Speaker 1: that that UM, he has a lot of energy and

936
00:59:32,920 --> 00:59:36,400
Speaker 1: wants to know why. It's fine with me. I want

937
00:59:36,440 --> 00:59:39,000
Speaker 1: to tell him why. I want to explain it to him.

938
00:59:39,280 --> 00:59:42,200
Speaker 1: I want to do again again what I said to you.

939
00:59:42,440 --> 00:59:44,840
Speaker 1: How could I be helpful? I want to be helpful.

940
00:59:45,160 --> 00:59:48,680
Speaker 1: Is it different this generation of artists dealing with them

941
00:59:48,720 --> 00:59:51,000
Speaker 1: in terms of either management of being labeled boss, in

942
00:59:51,080 --> 00:59:53,360
Speaker 1: terms of those kind of conversations that it was with

943
00:59:53,480 --> 00:59:55,320
Speaker 1: Big Daddy Cane and you know back in the Death

944
00:59:55,480 --> 00:59:59,000
Speaker 1: It's not different at all. It's not different with UM.

945
00:59:59,640 --> 01:00:02,480
Speaker 1: We're in the people business. Every single person comes with

946
01:00:02,600 --> 01:00:07,200
Speaker 1: their own baggage, their own paranoia, their own concerns, their

947
01:00:07,240 --> 01:00:11,880
Speaker 1: own feelings about themselves and about the world. And all

948
01:00:11,960 --> 01:00:15,480
Speaker 1: I try to do is try to explain to them

949
01:00:16,080 --> 01:00:21,080
Speaker 1: that they have a real opportunity to change their socioeconomic

950
01:00:21,680 --> 01:00:27,400
Speaker 1: um um status, that they could actually um create wealth

951
01:00:28,280 --> 01:00:33,480
Speaker 1: and influence the outcome of a lot of things. And

952
01:00:34,800 --> 01:00:39,320
Speaker 1: for example, they've never heard someone saying this to them.

953
01:00:39,480 --> 01:00:42,040
Speaker 1: You know, most artists think that they go to a

954
01:00:42,200 --> 01:00:46,040
Speaker 1: radio station and they say this themselves, how fast could

955
01:00:46,080 --> 01:00:50,240
Speaker 1: I get off at this station? What I tell them

956
01:00:50,880 --> 01:00:52,680
Speaker 1: is this, you should be here to kick you out

957
01:00:52,840 --> 01:00:57,720
Speaker 1: right is happy to buy that time, but they have

958
01:00:57,800 --> 01:01:01,240
Speaker 1: to pay hundreds of thousands of dollars that you're getting

959
01:01:01,320 --> 01:01:05,200
Speaker 1: for free. So your strategy is, how do I stay

960
01:01:05,280 --> 01:01:08,760
Speaker 1: on the air as long as I can because you're

961
01:01:08,920 --> 01:01:13,080
Speaker 1: creating value that PEPSI or GM or Procter and Gamble

962
01:01:13,160 --> 01:01:16,400
Speaker 1: or any of those UM companies would be happy to

963
01:01:16,480 --> 01:01:19,480
Speaker 1: pay hundreds of thousands of dollars for the moment. I

964
01:01:19,600 --> 01:01:26,000
Speaker 1: say that they man except Kanye because when he said

965
01:01:26,040 --> 01:01:28,560
Speaker 1: he took Kaye around for he first started to blow

966
01:01:28,640 --> 01:01:31,600
Speaker 1: up that that was such a labor taking him around,

967
01:01:31,840 --> 01:01:35,160
Speaker 1: educating him with that those type of things through the business. Right, Kanye,

968
01:01:36,040 --> 01:01:42,840
Speaker 1: I mean, you're talking about a marketing sonic, creative genius

969
01:01:43,840 --> 01:01:50,440
Speaker 1: that will be considered one of our great American UM authors, writers,

970
01:01:50,960 --> 01:01:54,360
Speaker 1: cultural ambassadors. You also call him the most talented man

971
01:01:54,400 --> 01:02:00,560
Speaker 1: you ever met. He's just beautiful and beautiful and important,

972
01:02:00,600 --> 01:02:03,160
Speaker 1: and we should honor him every day and say thank

973
01:02:03,200 --> 01:02:05,080
Speaker 1: God when we wake up, we should say thank you.

974
01:02:06,400 --> 01:02:10,800
Speaker 1: We got we got fucking Kanye in our lives. But

975
01:02:11,000 --> 01:02:12,720
Speaker 1: remember the game may not have a job if it

976
01:02:12,840 --> 01:02:15,680
Speaker 1: wasn't for Kanye. Who knows for this new generation? Right,

977
01:02:15,760 --> 01:02:19,480
Speaker 1: the new generation artist, He's he's the blueprint. But remember

978
01:02:19,520 --> 01:02:21,320
Speaker 1: we thought he should just be a producer back in

979
01:02:21,360 --> 01:02:23,400
Speaker 1: the day. We're like, you can't wrap your producer. You

980
01:02:23,440 --> 01:02:25,160
Speaker 1: could be Dr Dre. Why do you want to rap?

981
01:02:25,400 --> 01:02:28,240
Speaker 1: You're wrong right this interview? I love it. We were

982
01:02:28,280 --> 01:02:30,680
Speaker 1: wrong though, right do you know? Do you know what

983
01:02:31,040 --> 01:02:34,880
Speaker 1: this evening is? What's that? Oh? It's a Jewish holiday

984
01:02:34,920 --> 01:02:37,440
Speaker 1: of sorts? Yet yes, so we got to wrap it

985
01:02:37,560 --> 01:02:41,000
Speaker 1: up with this puppy along. Okay, I think almost that.

986
01:02:42,120 --> 01:02:45,360
Speaker 1: This is amazing man, Thank you Leo. So you're so welcome.

987
01:02:45,400 --> 01:02:48,000
Speaker 1: We didn't even talk about let's talk about we don't

988
01:02:48,040 --> 01:02:52,680
Speaker 1: talk about some of the um. Um. You know, you

989
01:02:52,800 --> 01:02:55,680
Speaker 1: probably don't know who a J is A J Scratcher's Yes,

990
01:02:55,920 --> 01:02:58,400
Speaker 1: I do. Bill Adler wrote a very beautiful piece. Bladler

991
01:02:58,440 --> 01:03:04,240
Speaker 1: informed me that a JP scratches that passing cratch. What

992
01:03:04,880 --> 01:03:11,120
Speaker 1: a beautiful guy, enthusiastic, um just loved, just optimistic and

993
01:03:11,720 --> 01:03:16,360
Speaker 1: and wanted to help. Had a legends Thanksgiving every year

994
01:03:16,800 --> 01:03:22,479
Speaker 1: up in the Bronx. I mean, listen, rap music isn't

995
01:03:22,600 --> 01:03:27,800
Speaker 1: right here right now. It's it's come from someplace and

996
01:03:27,960 --> 01:03:29,840
Speaker 1: we should celebrate it. You know, I'm really piste off

997
01:03:29,920 --> 01:03:33,440
Speaker 1: at n y U and and um piste off. I'm

998
01:03:33,440 --> 01:03:37,000
Speaker 1: not going to name the developer, but Bill Adler sold

999
01:03:38,200 --> 01:03:44,960
Speaker 1: his UM to I think it was Cornell. Now, n

1000
01:03:45,040 --> 01:03:48,360
Speaker 1: why I try to convince n y U to have

1001
01:03:48,760 --> 01:03:54,320
Speaker 1: the museum, the hip Hop Museum at the Fourth Street

1002
01:03:54,520 --> 01:03:58,920
Speaker 1: subway station, and build a beautiful hood on it and

1003
01:03:59,240 --> 01:04:03,959
Speaker 1: just have a living museum that thousands of people go through.

1004
01:04:04,720 --> 01:04:08,360
Speaker 1: We got the hip hop Archives in Cornell. That's not good.

1005
01:04:09,160 --> 01:04:14,400
Speaker 1: We have to is insane. I actually have to celebrate

1006
01:04:15,720 --> 01:04:19,360
Speaker 1: UM where where we've been an honor where we've been.

1007
01:04:19,440 --> 01:04:22,080
Speaker 1: It's important to I love the fact that we we

1008
01:04:22,240 --> 01:04:26,440
Speaker 1: talked about Chris. There's so many jetmasters. I mean, the

1009
01:04:26,480 --> 01:04:31,440
Speaker 1: people know yours more manager for three years beginnings. He

1010
01:04:31,560 --> 01:04:34,240
Speaker 1: taught you everything, right, God, they renamed the park at

1011
01:04:34,280 --> 01:04:37,680
Speaker 1: the m c A, m c A. You know, just

1012
01:04:37,880 --> 01:04:44,120
Speaker 1: so many, so many um incredible people that we're so

1013
01:04:44,520 --> 01:04:50,520
Speaker 1: critical to us right here. I don't know how, but molecules,

1014
01:04:50,680 --> 01:04:56,480
Speaker 1: moments and times impact. We don't know how this journey

1015
01:04:56,560 --> 01:05:00,400
Speaker 1: gets to where it is, you know, and I do

1016
01:05:00,600 --> 01:05:03,520
Speaker 1: believe in staying in the present. But man, let's honor

1017
01:05:03,600 --> 01:05:09,240
Speaker 1: and respect the past. Let's celebrate people's successes. Let's actually

1018
01:05:09,880 --> 01:05:12,919
Speaker 1: you know, bring people up here and and and give

1019
01:05:13,000 --> 01:05:18,080
Speaker 1: them an opportunity to communicate positive things, not just hate negative.

1020
01:05:18,120 --> 01:05:19,439
Speaker 1: But do you think that people feel like they can't

1021
01:05:19,440 --> 01:05:21,520
Speaker 1: balance it? Like you can have those great feelings in

1022
01:05:21,560 --> 01:05:22,919
Speaker 1: your heart, but at the same time, like you said,

1023
01:05:22,960 --> 01:05:25,680
Speaker 1: you're you're the ultimate competitor, you want to win big.

1024
01:05:25,880 --> 01:05:27,919
Speaker 1: I think sometimes people feel like they can't balance both,

1025
01:05:27,960 --> 01:05:29,840
Speaker 1: that they can't have that compassion but at the same

1026
01:05:29,880 --> 01:05:34,640
Speaker 1: time have a killer instinct and bess can, you absolutely can,

1027
01:05:35,400 --> 01:05:42,720
Speaker 1: most definitely can. But the reality is is I don't

1028
01:05:42,720 --> 01:05:44,919
Speaker 1: think people actually want to stretch out for the ball.

1029
01:05:45,000 --> 01:05:47,560
Speaker 1: They don't want to skin their knees, they don't want

1030
01:05:47,600 --> 01:05:50,480
Speaker 1: to they don't want to hurt themselves. They want to

1031
01:05:50,520 --> 01:05:55,120
Speaker 1: bend down and pick it up. But you know, UNI,

1032
01:05:55,160 --> 01:05:58,960
Speaker 1: we're getting our uniforms dirty out here. Are there any

1033
01:05:59,040 --> 01:06:03,400
Speaker 1: two artists that are and then your career? No? No, no,

1034
01:06:03,640 --> 01:06:05,440
Speaker 1: So there's no one like a fitty Weather reminds you

1035
01:06:05,560 --> 01:06:07,360
Speaker 1: of Hey have you reminds me of someone from like

1036
01:06:07,400 --> 01:06:10,440
Speaker 1: the Deaf jam era or during the One or ever

1037
01:06:10,520 --> 01:06:16,440
Speaker 1: or anything like that. No, no, no, no, but there's

1038
01:06:18,040 --> 01:06:21,400
Speaker 1: I don't want to say the references because I don't

1039
01:06:21,440 --> 01:06:24,640
Speaker 1: want to put a stamp on it, but there's there's.

1040
01:06:25,120 --> 01:06:29,200
Speaker 1: We're all barring and before we go. Oh. You also

1041
01:06:29,240 --> 01:06:31,280
Speaker 1: say that your drive is always to find the next thing,

1042
01:06:31,400 --> 01:06:34,080
Speaker 1: like and that your favorite part is taking an artist

1043
01:06:34,080 --> 01:06:37,000
Speaker 1: from obscurity to celebrity, like when the first get big.

1044
01:06:37,080 --> 01:06:39,360
Speaker 1: So talk about that, and like you know how people

1045
01:06:39,360 --> 01:06:41,720
Speaker 1: should harass you with CDs want to see you because like, yeah,

1046
01:06:42,440 --> 01:06:48,640
Speaker 1: no female rappers, No female rappers, you have to want them. Okay, Okay,

1047
01:06:49,400 --> 01:06:55,920
Speaker 1: well I think they're necessary. Okay, um, I yes, please

1048
01:06:55,960 --> 01:07:00,920
Speaker 1: do stuff. And I actually do want to find the

1049
01:07:01,040 --> 01:07:04,800
Speaker 1: next thing. I have a real opportunity to build an

1050
01:07:04,880 --> 01:07:07,960
Speaker 1: extremely valuable company. How do you like the name? Three?

1051
01:07:09,120 --> 01:07:13,440
Speaker 1: Isn't that? Don't take your time on that album cover

1052
01:07:13,760 --> 01:07:17,080
Speaker 1: looks right through your logo guy. I'm a logo guy.

1053
01:07:17,200 --> 01:07:19,600
Speaker 1: But talk about that in detail. We talk about that

1054
01:07:19,680 --> 01:07:22,000
Speaker 1: transition from Warner because you took your time before three hundred,

1055
01:07:22,000 --> 01:07:23,680
Speaker 1: there was always rooms that you're also going to manage

1056
01:07:23,720 --> 01:07:25,720
Speaker 1: you just gonna manage like Kaye and just be a

1057
01:07:25,800 --> 01:07:28,760
Speaker 1: manager like no, no, what, I didn't take any time.

1058
01:07:29,000 --> 01:07:33,560
Speaker 1: I actually I didn't take any time. You know. The reality,

1059
01:07:33,640 --> 01:07:37,640
Speaker 1: The reality is there is no shortcuts to this thing,

1060
01:07:38,440 --> 01:07:44,000
Speaker 1: this thing being great things. It's a long, arduous process.

1061
01:07:44,800 --> 01:07:49,200
Speaker 1: You can't be Elliott Wilson overnight. You don't want to

1062
01:07:49,240 --> 01:07:54,160
Speaker 1: be Elliott Wilson overnight because there's a certain amount of incubation.

1063
01:07:54,680 --> 01:07:58,880
Speaker 1: There's a certain amount of of of time that goes

1064
01:07:59,160 --> 01:08:03,400
Speaker 1: into understanding. You have to learn from your mistakes. You

1065
01:08:03,480 --> 01:08:07,240
Speaker 1: have to, you know, there's so many things that make you.

1066
01:08:08,360 --> 01:08:12,960
Speaker 1: And so this was not overnight, and I didn't have

1067
01:08:13,160 --> 01:08:16,880
Speaker 1: any um um slow start. I had a fast start.

1068
01:08:17,000 --> 01:08:24,639
Speaker 1: MANU second second the second largest independent label in America.

1069
01:08:26,960 --> 01:08:29,559
Speaker 1: You know, thank you so much, and listen. The only

1070
01:08:29,600 --> 01:08:32,200
Speaker 1: way we could be successful is we have to work

1071
01:08:32,240 --> 01:08:35,240
Speaker 1: our assets off. We have to be really good, we

1072
01:08:35,320 --> 01:08:38,040
Speaker 1: have to get really lucky, and we have to have

1073
01:08:38,240 --> 01:08:41,519
Speaker 1: people like yourselves that are willing to give us a

1074
01:08:41,600 --> 01:08:46,280
Speaker 1: shot and help us along. This is you know, this

1075
01:08:46,479 --> 01:08:49,280
Speaker 1: is not a line. I need you guys. I need

1076
01:08:49,479 --> 01:08:53,800
Speaker 1: radio out there, I need press people. I need them

1077
01:08:53,920 --> 01:08:58,840
Speaker 1: to say you know what three is important because it

1078
01:08:58,960 --> 01:09:06,479
Speaker 1: may start a new generation of entrepreneurs and reinvigorate. Like

1079
01:09:06,640 --> 01:09:10,120
Speaker 1: you talked about the reinvigoration of the scene right now,

1080
01:09:11,400 --> 01:09:15,640
Speaker 1: wouldn't it be nice to have a reinvigoration of the

1081
01:09:15,760 --> 01:09:20,800
Speaker 1: apparatus of boutiques that are dedicated to really good ship.

1082
01:09:21,920 --> 01:09:26,000
Speaker 1: Let's keep going. Thank you, thank you, thank you, thank

1083
01:09:26,040 --> 01:09:30,280
Speaker 1: you for your time. Wrapper it Up Podcast, Out of Here,