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Speaker 1: Well, we have award winning celebrity event planner and the

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Speaker 1: founder of Easy Pasy Party Planning, Kimberly Paramount, and you're

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Speaker 1: also the author of I love this title, Hustle the

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Speaker 1: High Ticket, and we are so excited to have you here.

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Speaker 1: You're an amazing story. You started off as a teacher

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Speaker 1: and now you are the queen of celebrity event planning

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Speaker 1: and paying it forward and teaching people. How the heck

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Speaker 1: did that happen?

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Speaker 2: So I started as a teacher.

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Speaker 3: You know, when you were in high school, they make

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Speaker 3: you do this vision board and you have to come

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Speaker 3: up with everything you So I wanted ten kids, wow,

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Speaker 3: until I had one and that came.

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Speaker 2: Yes.

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Speaker 3: I wanted the white picket finsh you know, my house,

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Speaker 3: and I wanted the Mercedes. I was in gifted classes, right,

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Speaker 3: and so I love the way when I read to kids,

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Speaker 3: I commanded their attention. So when I grew up, I

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Speaker 3: said I want to be a teacher. Until I became one.

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Speaker 2: And it was like, Lord, what did you tease? Don't

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Speaker 2: like this.

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Speaker 3: I was a substitute teacher, so I taught elementary kids

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Speaker 3: and it was it was a lot.

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Speaker 2: It's like this.

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Speaker 4: Imagine having ten of them at home all the time.

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Speaker 2: That's why I changed my mind.

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Speaker 3: So so I started and I'm like, I can't get

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Speaker 3: anything even with this salary, I can't get any of

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Speaker 3: the other things on my vision board. And so one

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Speaker 3: day I googled what can you know? What can I

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Speaker 3: invest in? I had a couple thousand dollars, and inflatable

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Speaker 3: bounce houses came up.

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Speaker 2: Okay, I said, oh, I would crush this. There's nobody

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Speaker 2: else doing that. That is so random, Okay.

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Speaker 3: And so I invested in those bounce houses. They came

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Speaker 3: to my house and I was like, oh my god.

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Speaker 3: Now I don't have muscles, I don't have a truck.

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Speaker 3: I don't know how I'm going to figure this out.

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Speaker 3: But it just turned into me doing more and more things. Right,

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Speaker 3: So I started going to parties and I'm like, they

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Speaker 3: need balloons, they need t shirts, they need all of

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Speaker 3: these different things. And then it blossomed them to me

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Speaker 3: being a full service you know, even.

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Speaker 4: Yeah, that is so interesting that you say that, because

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Speaker 4: you're right, people need that, because nobody wants to plan

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Speaker 4: an event. I literally over the Memorial weekend had like

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Speaker 4: a little small impromptu cookout. I was like I'm never

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Speaker 4: planning this again myself. And it wasn't even that big

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Speaker 4: of a deal. So imagine all of those kids parties

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Speaker 4: where you have to make sure you have everything in

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Speaker 4: order that you need to have, but you don't want

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Speaker 4: to have to deal with it.

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Speaker 3: Absolutely, it's stressful. It's a big job. So that's why

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Speaker 3: you have to leave it to the pros. It's logistics,

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Speaker 3: it's putting a team together. It's making sure that it

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Speaker 3: looks beautiful, it's making sure that it starts on time.

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Speaker 4: All of these times I saw you said the entryway

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Speaker 4: is the most important thing on the walk up, Like

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Speaker 4: if your entryway isn't right, then it's not impressive like

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Speaker 4: that at first.

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Speaker 3: Yes, because this is the first thing that people see.

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Speaker 3: It sets the tone for what they are about to experience, right,

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Speaker 3: and everybody stops at the entryway to take photos and

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Speaker 3: it just gives them that feeling. And you walk into

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Speaker 3: the party, you hit the impact point, right, we see

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Speaker 3: the focal point, and this is the thing that kind

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Speaker 3: of like ties everything in that room together.

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Speaker 2: I love it.

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Speaker 1: I'm still back on how did you go from inflatable

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Speaker 1: slides inflatable balloons to multimillion dollar business.

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Speaker 3: Well, so I started. So I started doing events right,

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Speaker 3: and then I got pregnant. And when I get pregnant,

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Speaker 3: I can't do anything.

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Speaker 2: Y'all get so sick.

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Speaker 3: And so I remember saying, I have to do something

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Speaker 3: right because the bills are still coming. And so I said,

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Speaker 3: I'm gonna do I'm going to start a prop business.

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Speaker 3: I'm just gonna make props at home. This is something

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Speaker 3: I can do. And then people started asking me how

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Speaker 3: I did it, and I'm like, of course, everybody knows

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Speaker 3: how to just print this out, attach it to some

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Speaker 3: phone board and cut it out. Come to find out,

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Speaker 3: thirty seven hundred people did not know.

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Speaker 4: I don't. I'm one of those thirty seven hundred and

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Speaker 4: one people don't know.

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Speaker 3: We see this is how you know it's your gift though,

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Speaker 3: because that isn't even possible.

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Speaker 2: I don't.

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Speaker 4: You're right, but but you know it is also dealing

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Speaker 4: with personalities too, right, because when you're helping somebody as

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Speaker 4: far as event planning, people can be very particular. They're

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Speaker 4: under a lot of stress. What is that experience like?

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Speaker 4: Because sometimes it's not easy to have to deal with that.

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Speaker 3: As an event planner, like you got to learn to

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Speaker 3: keep your poker face on, so like the house can

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Speaker 3: be on fire in the back, but I'm still gonna.

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Speaker 2: Show up, like, Hi, angel, everything is going amazing. Do

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Speaker 2: you need some coffee or water right now? Right?

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Speaker 3: So you just have to You just gotta learn to pivot,

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Speaker 3: even with just with entreprenepreneurship, you can't panic.

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Speaker 2: You gotta pivot. I had any I.

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Speaker 3: Had any event just in the last month, and one

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Speaker 3: of our vendors canceled twenty four hours before the event.

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Speaker 2: And this was our printer.

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Speaker 3: So this was all of the the entry way, like

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Speaker 3: all of this stuff, and I'm just like, oh my goodness.

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Speaker 3: And my team is like they're trained, They're like, oh,

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Speaker 3: it's gonna work out. Like this is one of my slogans,

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Speaker 3: like I always say, like God will never leave you

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Speaker 3: or forsake you, Like it.

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Speaker 2: Has to rut or it has to work.

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Speaker 3: So we split that job up between three different companies

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Speaker 3: and we got it done.

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Speaker 4: That's period. That's why you have to have a great team. Yes,

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Speaker 4: And like you said, stay calm and be solution oriented.

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Speaker 1: And that's what you did when you had to pivot

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Speaker 1: to from doing events during the pandemic or when you

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Speaker 1: were pregnant, and then you said, thirty four hundred people

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Speaker 1: came to you. And then now that was really the

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Speaker 1: beginning of easy PC. That was the.

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Speaker 2: Beginning of easy PS Party planning.

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Speaker 4: So tell us what you get with easy PS party planning.

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Speaker 4: So what exactly happens?

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Speaker 3: Yeah, yeah, So we teach creators kind of how to

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Speaker 3: come in, how to discover what their gift is, what

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Speaker 3: is your niche because a lot of times creatives are staying, Okay,

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Speaker 3: I'm going to do the balloons, flow wraps, the flowers,

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Speaker 3: the party, I'm going to do everything. It doesn't make sense.

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Speaker 3: What's the one thing that you are great at? And

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Speaker 3: then you create streams of income around that one thing.

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Speaker 3: So we help them discover what their niche is. We

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Speaker 3: help them implement systems because you cannot listen Beyonce call

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Speaker 3: you and say, hey, I want you to do my event,

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Speaker 3: and you're like, okay, Beyonce, can you text me the details?

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Speaker 2: No, Like, you need a system.

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Speaker 3: You need a calendar booking link, right, you need like

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Speaker 3: a software to be able to streamline the actual process.

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Speaker 4: So systems, you would say, system is okay, systems.

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Speaker 1: So you help creatives put all this stuff together. And

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Speaker 1: then start their own business doing and.

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Speaker 2: Start their own business doing it. Yep. We teach you

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Speaker 2: how to get your first client.

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Speaker 1: And you have like one hundred thousand students now, yes,

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Speaker 1: just by word of mouth. How do you think your

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Speaker 1: business scaled that much?

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Speaker 3: I would say leading with value. So I'm on social media.

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Speaker 3: I'm always posting. I'm always talking about like, hey, you

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Speaker 3: can go to you know, sticker banners, banner bugs, FedEx,

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Speaker 3: you can go to these places to you know, to

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Speaker 3: print out these products. I'm always just giving tips. Hey

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Speaker 3: you can if you're starting your business, go to event

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Speaker 3: bright dot com. These are people who are already having events. Okay,

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Speaker 3: reach out to them and say, hey, my name is Kim,

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Speaker 3: I'm a luxury event planner in Atlanta, Georgia. I would

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Speaker 3: like to host I would like to sponsor your event,

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Speaker 3: or I have donation dollars available for these types of events.

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Speaker 3: You send out fifty emails or text message. No fifty

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Speaker 3: emails or text messages through year CIM. But you send

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Speaker 3: out fifty of these you know emails, you're gonna get

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Speaker 3: at least you know ten people to write you back

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Speaker 3: and say.

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Speaker 2: Hey, I'm interested.

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Speaker 3: This is how you get your first client, right, and

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Speaker 3: then what I'm gonna do is I'm gonna have some

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Speaker 3: kind of flyers or QR codes thing there for everybody

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Speaker 3: that is coming to this event. They're seeing how beautiful

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Speaker 3: my work is. Right, And I'm also gonna make the

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Speaker 3: host feel like I could never do an event without Kim.

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Speaker 4: Again, right, and then that's referrals after that.

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Speaker 1: Yeah.

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Speaker 2: Right, So, so talk.

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Speaker 4: To me about early on for you, like learning this

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Speaker 4: whole process, because this is something that I see how

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Speaker 4: passionate you are about it and how you know from

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Speaker 4: A to Z everything. But what was that like in

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Speaker 4: the early days for you?

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Speaker 2: The early days was it was a struggle. It was

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Speaker 2: a it was a hustle.

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Speaker 3: Right, I was trying to do everything I was doing.

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Speaker 3: If you scroll down on my Instagram, you gonna see

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Speaker 3: like I was the two two Lady. I used to

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Speaker 3: ship two Too's road ride. I used to make T shirts.

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Speaker 3: Then I started doing party like I can remember, Okay,

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Speaker 3: so this is how it would be. I would be

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Speaker 3: in my little office making the T shirts, fifty T

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Speaker 3: shirts for the entire party guests, and then I'm going

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Speaker 3: to make the two two the blinged out vest, right,

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Speaker 3: and then I'm going into my living room to do

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Speaker 3: the party favors, you know, the custom chip bags and

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Speaker 3: all of this stuff right in my living room. And

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Speaker 3: then I'm not even finished, en Gi. Then I'm gonna

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Speaker 3: do just to blow up just enough balloons for me

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Speaker 3: to have a head start for the party the next day.

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Speaker 3: Right I'm pulling up to the party, I open the door,

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Speaker 3: everything falling out.

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Speaker 1: Right.

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Speaker 3: I'm a one woman show. So this is I had

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Speaker 3: to figure out. Like him, you need a team. If

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Speaker 3: you really want a scaling row, you gotta you gotta

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Speaker 3: get a team, right. You gotta get a coach. You

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Speaker 3: gotta get a mentor someone that's gonna that's been here

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Speaker 3: who is gonna help you, you know, prepare and be

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Speaker 3: the best person that you can be.

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Speaker 2: Stop making all of these mistakes.

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Speaker 1: What's the You talk about strategy, you say it's all

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Speaker 1: about strategy. It's about strategy. Talk about that, and what

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Speaker 1: are some of the biggest strategic mistakes you see entrepreneurship.

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Speaker 2: I see people not having a strategy, being too cheap.

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Speaker 4: If you not get what you pay for it, that's

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Speaker 4: what they say.

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Speaker 3: Do you hear me, Angie? If you know that when

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Speaker 3: you host your events. You're paying you know, twenty thousand dollars,

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Speaker 3: and you consult me and I say, hey, Angie, I

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Speaker 3: can do the same exact thing for five hundred dollars.

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Speaker 2: Yeah, nope, gonna You're gonna run.

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Speaker 3: Why because you know, like, this person does not value

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Speaker 3: herself to even charge her worth, right, And I know

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Speaker 3: she might be a one woman show. I know her

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Speaker 3: tablecloths probably wrinkled. She probably don't even have a backdrop

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Speaker 3: saying she using a photography. You get what I'm saying.

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Speaker 3: So that's one of the things, not having you know,

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Speaker 3: not knowing how to price properly, and then not having

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Speaker 3: a strategy. When I started, I was thinking that, Okay,

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Speaker 3: all I need to have is the best props and.

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Speaker 1: The huddling hustling.

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Speaker 2: Yes, right, but.

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Speaker 3: I was marketing my services to cheap people, to people

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Speaker 3: who could not afford my services. So it doesn't matter

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Speaker 3: how great you are at what you do. If you

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Speaker 3: are march marketing to the wrong people, you're not gonna get.

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Speaker 4: Now, how do you deal with at being a celebrity planner?

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Speaker 4: People who are like, I'll give you a post for this,

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Speaker 4: you know how people do like Sometimes people will be like,

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Speaker 4: but I do it. If you do this for me,

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Speaker 4: I'll do X, Y and Z and then I'll post

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Speaker 4: for you, or I'll do X, Y and Z for you.

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Speaker 4: How do you handle that? Because people do try it,

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Speaker 4: and I hear that all the time from people who

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Speaker 4: are in business. They're like, I am CIVI tired that

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Speaker 4: celebrities come into me and trying to get stuff for

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Speaker 4: free or super cheap.

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Speaker 1: Yeah.

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Speaker 2: I say, it's all about the strategy.

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Speaker 3: So when I was coming up, like I have this thing, earn,

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Speaker 3: serve or pay your way into great relationships with people.

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Speaker 2: So if you're just.

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Speaker 3: Building your business and you don't have any clients and Beyonce,

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Speaker 3: if Angela comes to you and says, hey, I'm in

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Speaker 3: need of the core you know, and I'm gonna give

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Speaker 3: you a shout out post you're stamping me, you have

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Speaker 3: the credibility to say, Kimberly did an amazing job. So

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Speaker 3: if you're in a space where you need someone to

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Speaker 3: post your work, you need credibility and validity right now,

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Speaker 3: I say, do it.

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Speaker 1: H that's awesome on so many levels. And I was

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Speaker 1: looking at your website and not only do you have

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Speaker 1: like your whole plug and play model, tell us about that,

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Speaker 1: but you also put out how the companies that helped

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Speaker 1: you fund your business. You give so much information for free,

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Speaker 1: that's kind of a conundrum. A lot of entrepreneurs are

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Speaker 1: in do I give away information for free? Or do

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Speaker 1: I value myself? But you you put it out there.

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Speaker 2: This is why I.

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Speaker 3: Do free classes online. This is the exact reason put

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Speaker 3: your stuff out. Put your things out for free. As

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Speaker 3: far as like the digital products, I think this is

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Speaker 3: what makes like what I do different because I teach

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Speaker 3: creators how to make money on your feet as well

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Speaker 3: as in your sleep. Okay, because we do events on

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Speaker 3: the weekends. What happens when it's your daughter's birthday party?

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Speaker 3: You want to go, you want to take a story.

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Speaker 3: Sometimes we're unable to do that because we gotta take

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Speaker 3: the event because we need the money. Right, What about

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Speaker 3: digital products? What about having a product these same banners,

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Speaker 3: chip backs, all of these things. What about having a

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Speaker 3: DIY option for clients who can't afford your services or

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Speaker 3: you get what I'm saying, or drop shipping these items?

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Speaker 3: You can use Zazzo, Faedex, these places that will ship

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Speaker 3: these items to your client's front door, and you just

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Speaker 3: made money without touching the product or seeing the product.

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Speaker 3: So I say, you have to have, you know, multiple.

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Speaker 2: Streams of income. And that's what I teach creatives.

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Speaker 1: So if someone signs up, goes to EGPG, Party Planner, creative,

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Speaker 1: what's gonna happen? What do they get?

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Speaker 3: So we have I have a free class coming up.

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Speaker 3: I'm always doing free classes online. Right now I'm doing

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Speaker 3: like this baby shower masterclass dot com. But what they're

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Speaker 3: gonna learn is how to get their first how to

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Speaker 3: create their first digital product. They're gonna learn the exact

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Speaker 3: systems that they need to automate their business so they

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Speaker 3: can make money they're sleep And they're also gonna learn

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Speaker 3: how to market these things, how to get your first client,

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Speaker 3: you know, the captions, the things that you need to

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Speaker 3: you know, to put out to get those clients.

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Speaker 4: But what do you see people looking for more nowadays?

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Speaker 4: You know, all these gender reveled parties. I feel like

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Speaker 4: that was never a thing before, but I feel like

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Speaker 4: that's a more recent thing. But what are people looking

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Speaker 4: to do more that You're like, Oh, I see growth

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Speaker 4: in this area.

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Speaker 2: As far as parties or baby showers, as far.

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Speaker 4: As events, events, divorce parties or divorce parties is a

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Speaker 4: when I that's a niche right now, that's crazy.

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Speaker 3: There are a lot of divorce parties I'm seeing. But

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Speaker 3: I would say, like my sweet spot is like corporate,

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Speaker 3: like people doing corporate conferences, masterminds, things like that. Baby

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Speaker 3: showers are super hot. Kid parties are super hot because.

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Speaker 2: When are kids being born every second, every every day.

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Speaker 3: So that's why I love our industry like it's it's

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Speaker 3: recession proof.

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Speaker 4: Right, No, absolutely, And like you said, there's all different

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Speaker 4: tiers for people. So even if it's d D D

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Speaker 4: Y I do no D I Y, then you also

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Speaker 4: can I have to think about that. You also can

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Speaker 4: help people with that, but also make money and everybody

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Speaker 4: wins because we love to pay for something that gives

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Speaker 4: us the return that we anticipated. So if I need

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Speaker 4: something it's done well and great, I have no problem

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Speaker 4: paying for it.

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Speaker 2: Absolutely.

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Speaker 1: Tell us about what you call your pink starburst effects.

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Speaker 3: So the pink star burst it's all about having confidence

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Speaker 3: because people see you the way you see you, right

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Speaker 3: I always That's why I like to dress really cute.

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Speaker 1: She's adorable. She's so adorable, that's insane.

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Speaker 3: Why you have to dress the way you want to

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Speaker 3: be addressed. Okay, when you open up a pink, when

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Speaker 3: you open up a pack of starbursts, tell me which

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Speaker 3: one do you eat first?

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Speaker 2: Pink might be read for me. I always want behind us.

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Speaker 2: She's got a red.

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Speaker 4: Nobody like the yellow ones.

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Speaker 2: For some reason, I get the yellow one.

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Speaker 1: Pink pink red.

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Speaker 3: Yeah, so pink are red? Right, So act like you

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Speaker 3: are that pink starbirds. You are the one in the

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Speaker 3: pack that everybody wants. So when you show up to

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Speaker 3: the consultation, you need to be you need to be

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Speaker 3: acting like you are the pink starbirds, right. You need

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Speaker 3: to have confidence. You need to show up exactly like

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Speaker 3: you're a pink starburst. Don't come into consultation saying, well,

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Speaker 3: this is my first time doing this, or I may

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Speaker 3: be able to do it.

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Speaker 2: Figure out how who not?

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Speaker 3: How you gonna get it done? Figure out who can

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Speaker 3: do it, build a team and get it done.

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Speaker 1: How can people work with you? Tell us about the process.

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Speaker 3: Yeah, so I'm actually I'm always doing classes online. You

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Speaker 3: can text the word party p A r T Y

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Speaker 3: two the number six seven eight four zero three six

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Speaker 3: four zero eight and I'm gonna give them a party

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Speaker 3: planning tool.

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Speaker 1: Get say that again.

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Speaker 3: All right, so text the word party p A R

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Speaker 3: T y two the number six seven eight four zero

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Speaker 3: three six four zero eight or just go to baby

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Speaker 3: shower masterclass dot com.

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Speaker 4: Right, the fact that you knew that number off the

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Speaker 4: top of your head like that, you're.

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Speaker 1: Impressed, We're totally impressed. Well, we're totally impressed with you.

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Speaker 1: We are so proud of what you've done, and we

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Speaker 1: look forward to lots of fun projects in the future

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Speaker 1: to help people scale. And if you had one parting

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Speaker 1: strategy for entrepreneurs, what would you say is the top

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Speaker 1: tip in terms of really realizing their dream?

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Speaker 3: I would say, people, people gotta know you so they

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Speaker 3: can flow you. So start networking. Start putting yourself where

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Speaker 3: you see yourself. Start putting yourself in those rooms where

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Speaker 3: you get goose bumps and you get nervous, those are

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Speaker 3: the rooms that you deserved be in.

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Speaker 2: So that's that's what I would say.

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Speaker 4: I love that you said that because a lot of

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Speaker 4: times as entrepreneurs, you feel like you're in your bubble.

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Speaker 4: You just have to put your head down and grind,

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Speaker 4: But it is important to go out. You get a

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Speaker 4: lot of work done when you go into some of

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Speaker 4: these rooms.

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Speaker 3: Absolutely, People ask like, Kim, how are you getting these clients?

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Speaker 3: It's because I'm putting myself in the rooms with those clients.

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Speaker 2: Right.

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Speaker 3: You don't have to be the most talented, but you

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Speaker 3: do need to have the best strategy.

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Speaker 1: And I love that you pay it forward and you're

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Speaker 1: teaching other people how to do it. Everybody go to

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Speaker 1: these EASYPZ Party Planner work with KIMBERLYP dot com. We're

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Speaker 1: gonna have all her stuff on her Wealth Wednesday's Instagram

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Speaker 1: and in the bio and we're just so excited to

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Speaker 1: have you and so proud of you and thank you

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Speaker 1: so much for bringing us a party today.

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Speaker 2: Thank you for having me.

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Speaker 4: Is it work with kim P or work with Kimberly?

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Speaker 2: Yes, so it's work with kimp dot com. Okay.

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Speaker 3: And the website is e the letter e the letter Z,

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Speaker 3: the letter P, the letter Z e e EP the

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Speaker 3: party Planning.

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Speaker 4: You can't forget that.

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Speaker 1: You can't forget that easy PAS Party Planning dot Com.

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Speaker 1: Thanks so much for joining us on Happy Wealth Wednesdays.

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Speaker 1: And the book.

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Speaker 2: Again it is from Husse to high Ticket.

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Speaker 1: Yeah. I love that and I know that's on your

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Speaker 1: side as well.

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Speaker 2: Yep. It's on my side as well

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Speaker 1: All right, Happy Wealth Wednesdays, everybody happy, well, well,