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Speaker 2: My graduates from my school being forced back drop Mike
Speaker 2: drop back drop drop.
Speaker 3: All right, guys, welcome back e y l legendary situation
Speaker 3: right here.
Speaker 4: Absolutely.
Speaker 3: First of a number of reasons, yeah, many of reasons.
Speaker 3: That's a fact. First and foremost, we want to thank
Speaker 3: you guys for your ongoing support. It's truly, truly humbling
Speaker 3: and we never never ever take it for granted. So,
Speaker 3: you know, one of the things the dope part about
Speaker 3: Earn a Lisia is that if you've been rocking with
Speaker 3: us from day one, or even if you just came aboard,
Speaker 3: you get to see our growth because we're actually you know,
Speaker 3: this is actually happening in real time for us. So
Speaker 3: people saw, you know, how we started in Troy's dining room,
Speaker 3: and they saw the progression in us, you know, having
Speaker 3: a studio and then going to Atlanta having a studio
Speaker 3: out there, and then you know, getting a trucking company,
Speaker 3: and then they sort of growth as far as our YouTube,
Speaker 3: they sort of growth as far as Eyo University, just exploding,
Speaker 3: and it's just constantly like, you know, we're an entrepreneur
Speaker 3: business podcast platform, but you know, we don't just highlight
Speaker 3: other people like we actually show you the workings of
Speaker 3: what we have going on as well. And that's the
Speaker 3: whole point, right, It's like, you know, we're in it
Speaker 3: to create jobs, create opportunities, and make a profit. We
Speaker 3: never apologize about making money. That's the whole point. Yeah, yeah,
Speaker 3: for sure, So you know, one of the things that
Speaker 3: was day one and has grown and we've had trials
Speaker 3: and tribulations, and something that is probably one of the
Speaker 3: most common things for entrepreneurs, especially in our community, is merch.
Speaker 4: But you know what I mean.
Speaker 3: So it's merch and people they have witnessed our merch
Speaker 3: journey and actually we put a post on a rail
Speaker 3: that got a lot a lot of views, and people
Speaker 3: was asking us about it, like, you know, can you
Speaker 3: explain this and what's this machine you're using? And how
Speaker 3: do you do this? And how'd y'all change that? And
Speaker 3: how y'all do it yourself? Because we say, you know,
Speaker 3: we cut out the minimun we're doing everything ourselves now.
Speaker 3: So we figured, you know, instead of just kind of
Speaker 3: making an ig post and you know, a clip explaining it.
Speaker 3: I know a lot of people have the same question
Speaker 3: and interested. It's like, you know, how do you get
Speaker 3: started in the merch game? How do you grow the
Speaker 3: merch game? There's a lot of moving parts. To us,
Speaker 3: it's a little bit more even than I expected it
Speaker 3: to be.
Speaker 4: It's crazy because when we started, we had no idea
Speaker 4: of all the intricacies, and now it's like, you know,
Speaker 4: it's a whole machine. We got running man.
Speaker 1: Yeah.
Speaker 3: So being that, you know, we just dropped our our
Speaker 3: new merch collection, we figured it'd be fitting to have
Speaker 3: an episode like that explaining our merch journey from the
Speaker 3: beginning to where we are now, all the trial and fibulations,
Speaker 3: all the mistakes, all the mistakes that we made that
Speaker 3: cost us a lot of money, and you know, hopefully,
Speaker 3: you know, you can actually learn from it and make
Speaker 3: money and save yourself, uh time and energy by actually
Speaker 3: learning from all mistakes. So we have a special guest
Speaker 3: for this episode. Once again, if you've been following our journey,
Speaker 3: probably heard Chico Bean shout at Chico Bean shouts being dash.
Speaker 3: You've heard him referenced on a few different episodes before Mike,
Speaker 3: So you know, you see an Lisia a lot of times,
Speaker 3: mostly all the time you see me and Troy where
Speaker 3: the we're the face of it in front of the camera.
Speaker 3: But none of it will be possible without our third partner,
Speaker 3: the guy behind the scenes. Mike might be Mike. Yes,
Speaker 3: Chico Bean, So Mike, Mike does everything as far as
Speaker 3: from you know, uh YouTube to the technical stuff Eyo University.
Speaker 3: He's kind of the handyman of earning Lesia. He makes
Speaker 3: the whole operation run on all of the things that.
Speaker 4: You like, we're gonna say this, We're going this, yeah
Speaker 4: for sure.
Speaker 3: So one of the things things that he uh he
Speaker 3: took the head and he's really been the forefront of
Speaker 3: actually managing was the merch. So we figured, okay, if
Speaker 3: we're gonna do a merch episode, we gotta include micing
Speaker 3: it because he's the guy that actually has all the
Speaker 3: information and you know, legendary situation because I don't think
Speaker 3: anybody has really seen him too much. Uh So now
Speaker 3: we're putting a guy behind the camera in front of
Speaker 3: the camera, so hopefully he doesn't get too nervous. Take
Speaker 3: it easy on him.
Speaker 4: We're gonna be yeah, we'll go we'll go easy on So.
Speaker 3: First and foremost, thank you for joining us.
Speaker 5: Appreciate it, thank you for having me.
Speaker 4: This is it's legendary, and this is the first time
Speaker 4: that we're recording an episode as ernial Lesia, which makes
Speaker 4: it really dope. Man, Like you said, they see us too,
Speaker 4: but it's like this, this is this is a three
Speaker 4: uh headed team that does this so child to you, man.
Speaker 3: It's like it's like Destiny's Child reunited. All right, So
Speaker 3: we're gonna we're gonna jump right into it. And this
Speaker 3: is a free flowing conversation because all of us played
Speaker 3: the part in the merch. But I think it's important
Speaker 3: to start at the beginning level of why we even
Speaker 3: thought merch was important. So this is something that all entrepreneurs,
Speaker 3: no matter what business you're in. This is a great
Speaker 3: thing about merch, right, is that from my standpoint, anybody
Speaker 3: else can chime in. It's a great marketing tool. So
Speaker 3: that was the first that's the first thought behind it.
Speaker 3: It's like, all right, we're building our brand over a
Speaker 3: year ago where we're new. We're building our brand. You know,
Speaker 3: obviously we're on Instagram, we got the podcast popping, but
Speaker 3: how do we reach more people? How do we grow
Speaker 3: the tent even larger? So the number one thing, as
Speaker 3: if you know, when Dame says shot out the Dame,
Speaker 3: is that you know, people see me, I gotta wear something.
Speaker 3: So instead of me promoting other people's brands and when
Speaker 3: you know, uh, designer clothes and rapping about designer clothes,
Speaker 3: I'm wearing my own stuff. So that's what we said, Like,
Speaker 3: you know, they got to see us in front of
Speaker 3: the camera, it's a visual thing. They see us with
Speaker 3: clips on Instagram. Why not have something that we can
Speaker 3: coin ourselves and put it out there and not only
Speaker 3: will it help grow our brand, but it'll be it'll
Speaker 3: be you know, something that people can champion and be
Speaker 3: proud of as well. So we going back and forth
Speaker 3: for a while, like you know, all right, what do
Speaker 3: we do? What do we do? So, you know, just
Speaker 3: kind of going back and forth. I'm like, all right, well,
Speaker 3: we're a financial literacy platform, right, and what kind of
Speaker 3: what's a cool slogan that can fit in? Because obviously
Speaker 3: we can just make earn your leisure and we did
Speaker 3: do that.
Speaker 4: We started with the logo t.
Speaker 3: Yeah, the logo tea those is extremely popular. We should
Speaker 3: release that limited edition. But it was like, what's our slogan,
Speaker 3: what's our thing that we can just you know, every
Speaker 3: brand I feel like has a slogan. Nike has just
Speaker 3: do it, you know what I'm saying, Like, it's like
Speaker 3: you always got a slogan. So assets Overliabilities I came
Speaker 3: up with that.
Speaker 4: Now, we shouldn't jump straight to that yet because it
Speaker 4: was like we had like a bunch of ideas. You
Speaker 4: know what I'm saying, because ideas, the idea, a bunch
Speaker 4: of them. But it was like, Yo, let's let's just
Speaker 4: throw out a bunch of them. And that's something that
Speaker 4: people need to learn to like just have a bunch
Speaker 4: of ideas, a bunch of ideas, put them all out there,
Speaker 4: and something that we had to learn and maybe as
Speaker 4: you go on, scale back the ideas. But asterabilities that
Speaker 4: that was like we were like, yeah, that we gotta
Speaker 4: go with that. So you gotta tell the story how
Speaker 4: you came up with that.
Speaker 3: Yeah, as the soil liabilities, it was like you said,
Speaker 3: it was a lot of different things that he was
Speaker 3: going back and forth with hustle for your last name.
Speaker 3: That wasn't we didn't come up with that. But we
Speaker 3: didn't come up with that. I'm not sure we had
Speaker 3: a few.
Speaker 4: Yeah, we had had the curators of culture. I remember
Speaker 4: that joint. We had the credit rules everything around me.
Speaker 3: Remember that that was actually a good one.
Speaker 4: The stream joint was it we had a bunch of them,
Speaker 4: you know, because it was just like, Yo, we knew
Speaker 4: how important it is to that the what clothing can
Speaker 4: do for a community, right, the first thing that people
Speaker 4: see is what you have on. And so if they're
Speaker 4: gonna look at what you have on, might well have
Speaker 4: a message. So like even the Day one people, like
Speaker 4: the first couple of episodes, we even have our own stuff,
Speaker 4: like we were wearing other people stuff, and it was like, nah, bro,
Speaker 4: like we got to stick to that that model of like, yo,
Speaker 4: if they gonna see us, the might as well to
Speaker 4: see us on our own thing.
Speaker 3: Yeah. So when I came up with the idea of
Speaker 3: assets over liabilities, it was like, to me, just a
Speaker 3: no brainer where I'm like, all right, the most simplest
Speaker 3: way to explain it in three words as far as
Speaker 3: what we do is assets over liabilities, right, Like that's
Speaker 3: easy to the point so that the wording came to
Speaker 3: my brain like assover liabilities. Now it's like visually, how
Speaker 3: does this look? Right? So I'm going back and forth
Speaker 3: with Mike because Mike making the mock up, so I'm like, yo,
Speaker 3: we should have assets over liabilities with the bar in
Speaker 3: between over, like like on where over is. And he
Speaker 3: didn't fully understand what I was saying. So his first
Speaker 3: mock up was assets and then it was just over
Speaker 3: and it was no bar. And I'm kind of like
Speaker 3: trying to explain it to him, like, nah, I want
Speaker 3: the bar, like you know what I'm saying, because I
Speaker 3: feel like the reason why I did that. I feel
Speaker 3: like even going back to math class, when you have
Speaker 3: like the frack, like you always got like a line.
Speaker 3: So I'm like, if we can have that line and
Speaker 3: just have like, it makes over even stand out even
Speaker 3: more like as opposed to just saying over. Now you
Speaker 3: got the line. So it's assets over liabilities with the line,
Speaker 3: it's like a it's like a play on the whole situation.
Speaker 3: So he's like, finally we did it, and then we
Speaker 3: got the font. The fonts extremely important. You want to talk.
Speaker 6: About how you how you decide the font Normally I
Speaker 6: go to a site called the font dot com or
Speaker 6: Google fonts to get the fonts. And I remember I
Speaker 6: sent you like about four or five fonts and you
Speaker 6: you like the the glitchy font, the you know, the
Speaker 6: rustic font that we have. You like that one and
Speaker 6: we just played with that one. But if you go
Speaker 6: to the font dot com, you can get you can
Speaker 6: get a free fonce or Google fonts.
Speaker 5: They got and they got thousands of thousands of fonts.
Speaker 3: Yeah, the fonts is extremely important because even when we
Speaker 3: was doing the logo for Earn Your Lisua and I
Speaker 3: was playing around with that and I came up with
Speaker 3: a Friday the thirteenth is the font that we use
Speaker 3: for the Earn Leisure, right, I just found out on
Speaker 3: the app. I just went to an app and it
Speaker 3: was just playing around with different fonts and it was
Speaker 3: like that, So the font that we use is extremely important.
Speaker 3: I encourage people to so then so then it was like,
Speaker 3: all right, how do what do we do? Like, what
Speaker 3: do we do with it? Right? So it's like, all right,
Speaker 3: we got the assets over liabilities, this is what we're
Speaker 3: gonna go with. Then we decided, like the easiest thing
Speaker 3: to do is put it on T shirts, put it
Speaker 3: on T shirts and put it on sweaters. So you
Speaker 3: want to talk about how we actually did that, Troy
Speaker 3: and Mike.
Speaker 6: So so basically, once we confirmed the logo, we had
Speaker 6: to get you know, a mock up.
Speaker 5: So I got I got a couple of a T.
Speaker 6: Shirt I think a T shirt mock up, and hoe
Speaker 6: a hoodie mack up because the hoodies was, you know,
Speaker 6: it was big big at that time. It was around
Speaker 6: January February something like that. So we had to get
Speaker 6: the hoodie. So I gave you a mock up. And
Speaker 6: after we got the mock up, we found the site
Speaker 6: called printful dot com. Because we didn't know we didn't
Speaker 6: know if we could sell merch, so we had to
Speaker 6: see if it was going to go in printfl dot com.
Speaker 6: They basically it's a drop ship service, so they allow
Speaker 6: you to, uh, you send them the logo and whenever
Speaker 6: you get an order, it goes straight to your site
Speaker 6: to them. Yeah, they printed, they send it out and
Speaker 6: they send you a profit. It's about profit. You don't
Speaker 6: make as much profit, but you don't have to put
Speaker 6: all that money up front for the inventory.
Speaker 4: That's key. That's keys. Like so like print full was
Speaker 4: so key because it was like, Yo, we didn't have
Speaker 4: any money, Like I don't want to over like discount
Speaker 4: that fact, Like we had no money to buy the
Speaker 4: merge and then print it up. So it was like, look,
Speaker 4: we don't have to buy the merch like print fill
Speaker 4: will fulfill it for us. They have the manufacturer of
Speaker 4: the fulfillment center and a distribution center. All we have
Speaker 4: to do really is create the file. So every time,
Speaker 4: like we came up with a logo, I know, like
Speaker 4: we had and that was, like I said, we had
Speaker 4: to scale back. We had so many different logo, different
Speaker 4: sayings on shirts. It was like, all right, someone is
Speaker 4: we don't even need you know what I'm saying. All
Speaker 4: we have to do is just create the file for it.
Speaker 4: And so once we put the file in, it was easy.
Speaker 4: Like now it's like pick a piece of merch. It
Speaker 4: could be a tank top. Remember we had told do.
Speaker 6: Tank tops, you do t shirts, you could do everything,
Speaker 6: mass anything, and it was it was it was an
Speaker 6: inexpensive solution to get our merch up and get it up.
Speaker 4: Fast, right, so it cost does nothing to actually do it.
Speaker 4: But we gain profit, not as much as we could have,
Speaker 4: and we learned that get down there. But it was
Speaker 4: like what profit?
Speaker 3: So yeah, So print fall is great for people that
Speaker 3: don't have the money or may not have the confidence
Speaker 3: because you don't know if your merger is going to sell.
Speaker 3: And it was like Cat said about the books, like
Speaker 3: you don't want to buy a hundred sweaters and then
Speaker 3: just have it sitting in your basement forever. So print folk,
Speaker 3: all you have to do is just give them the design,
Speaker 3: right and then they put it on and then.
Speaker 6: And you can make your own price as well, so
Speaker 6: you you know, they tell you that it costs, say
Speaker 6: fifteen dollars, right, that's just the number I'm thrown out there.
Speaker 6: You can make it sixteen dollars, you can make it
Speaker 6: twenty dollars. You can make your own price, so that's
Speaker 6: also good too. And it tells you how much profit
Speaker 6: you're going to make after you make your price, so
Speaker 6: you know exactly how much you're making for sure.
Speaker 3: So so how do we integrate that with the website
Speaker 3: like actually putting it on the website.
Speaker 6: So what's cool is with Shopify and that's the that's
Speaker 6: how we are. Our site is built is built on
Speaker 6: that Shopify on platform, which one of the best platforms
Speaker 6: if you want to do any e commerce. And that's
Speaker 6: about what thirty dollars a month. It starts for thirty
Speaker 6: dollars a month to have that platform, and they do
Speaker 6: the shipping, the shipping percentage, they do the analytics for you,
Speaker 6: they do everything. So with Shopify, you you connect the
Speaker 6: print fo app to the Shopify and it automatically sinks
Speaker 6: with what your merch when you make on make on
Speaker 6: print forle that's that fast.
Speaker 3: Na, so you you're pretty much so all right, So shot,
Speaker 3: Shopify is the payment processor.
Speaker 6: No, Shopify is your Shopify is the is the uh
Speaker 6: the platform. Let's say that's the platform, and your leisure
Speaker 6: goes on that platform.
Speaker 4: Okay, that's our store.
Speaker 5: Yep, that's our store.
Speaker 4: Okay.
Speaker 6: Now, print fo is a third party app that talks
Speaker 6: to Shopify. So every time someone comes to earn your
Speaker 6: leisure and make a sale, Shopify sends that sale to
Speaker 6: print fal and printfal makes the uderm send it out.
Speaker 4: The manufacturer fulfiller distributed, gotcha okay yep.
Speaker 3: So the payment process and runs through Shopify.
Speaker 6: Right, the payment processes through a company called strike Stripe
Speaker 6: and Shopify. So we have we accept credit card payments
Speaker 6: to Shopify payments. So Shopify handles all the merchant, the
Speaker 6: merchant merchant account, and then we also have PayPal, so
Speaker 6: we use PayPal, we use the Shopify merchant.
Speaker 4: Okay, and every time a sale comes through, when we
Speaker 4: get an email about that.
Speaker 5: We get an email saying you got you got I
Speaker 5: know what, somebody. We've begetting a lot.
Speaker 3: Of those lately, so so so so so yeah, so
Speaker 3: we set that up and so now we got to
Speaker 3: market it right. So as far as marketing, you know
Speaker 3: what got us here and you know, our our game
Speaker 3: plan from day one was social media, so you know
Speaker 3: we was wearing it on social media and being at it.
Speaker 3: It was something that that caught people's attention. Like when
Speaker 3: people see the asset of a liabilities, they're like, what
Speaker 3: is that? Like are you an accountant? Like what does
Speaker 3: that mean? Like you know, I mean it's a conversation.
Speaker 3: Start media conversations. People people see you in the airport
Speaker 3: and they like stop you. And that's another thing too
Speaker 3: from the tip from my standpoint as far as on
Speaker 3: the marketing side, is that a lot of times we
Speaker 3: have to be like try to put our brand out there,
Speaker 3: Like if you have you know, X Y and z Burger,
Speaker 3: you want to put x Y and z Burger. Like
Speaker 3: we could have easily put earn your Leisure on every
Speaker 3: single thing, but sometimes it's like you could put something
Speaker 3: out there that's not directly related to who you are,
Speaker 3: but it all comes back to you. For us, we've
Speaker 3: become a lot of different things have come synonymous with us,
Speaker 3: so E Y L, which is the initials even if
Speaker 3: they don't know, they might not even heard of earn
Speaker 3: your leisure, but they heard of e y L remember that.
Speaker 4: But that's a conversation too though, that's and we should
Speaker 4: talk about that. It was like Yo when we got EYL,
Speaker 4: was like people know things in like three letters. We
Speaker 4: were like, Yo y l y is a brand, Like
Speaker 4: Yo EYL sounds pretty similar, Like that's wrong with that.
Speaker 3: I mean, you know me, I get everything from from
Speaker 3: rap music, so I've told the story before, but like
Speaker 3: Wu Tang to me, like that was just so dope
Speaker 3: how they did it. So it's like they have the
Speaker 3: Wu Tang klan, but then they got wool killer Bees, right,
Speaker 3: that was their logo. Then they got the W Like
Speaker 3: that W was strong.
Speaker 4: I mean, that's world renowned. If you see that W,
Speaker 4: you think Wu Tang.
Speaker 3: And then you got the Wu. So it's like it's
Speaker 3: so many different things that you can like where it's
Speaker 3: like even if you're not saying the Wu Tang clan,
Speaker 3: you saying any of those different things, it all comes
Speaker 3: back to Wu Tang. So for us it was the
Speaker 3: same thing. It was like, I if we got a slogan,
Speaker 3: so now our slogan became Aciso reliabilities EYL. Like you said,
Speaker 3: that's like YSL or that's like something that's like a
Speaker 3: you know, USC. When you think of a college, it's
Speaker 3: like USC, LSU or any of those type of universities.
Speaker 3: They always like N YU. They always have three Like
Speaker 3: you don't say New York University, say n.
Speaker 4: Yuh yeah US they're all three letters.
Speaker 3: Yeah. So it's like E y L, which made it
Speaker 3: perfect for Eyo University, which came later on down line.
Speaker 3: And then just even our obblehead logo what you see
Speaker 3: in the back right there, that's something that just came
Speaker 3: about on a moji app. But now people see that's
Speaker 3: a conversation starter, right It's like, oh yeah, what's this
Speaker 3: And it's like, you know, so marketing for us was
Speaker 3: real big. So as far as marketing the merch, we're
Speaker 3: wearing it every single chance we get shot out to Spurgo,
Speaker 3: that's something that he said, like brand consistency. Every time
Speaker 3: you see us out, we're wearing it. We're wearing it
Speaker 3: on our podcast, we're wearing it on YouTube, we're wearing
Speaker 3: it in the Instagram, and then we're giving it away.
Speaker 3: So all of the influences everybody that came on our show,
Speaker 3: we're gifting it to them, so now they're wearing it
Speaker 3: when they work out. They might put it in their
Speaker 3: stories where we posted.
Speaker 4: It freak yeah, and that's how you spread the brand.
Speaker 4: And when we was giving it to the people who
Speaker 4: came on, it was like yo, that was part of
Speaker 4: like the graduation gift, Like yo, you did the episode
Speaker 4: Welcome to Alumni, it's your shirt, so it was free.
Speaker 4: It was free promotion.
Speaker 3: Yeah, So it just started to It's just one of
Speaker 3: these things that just started to spread like wildfire because
Speaker 3: now people we had developed such a loyal base and
Speaker 3: were given so much value that people was just looking
Speaker 3: for ways to support us. That's another thing too, It's
Speaker 3: like focus on the value because once you focus on
Speaker 3: the value, then selling any product becomes a lot easier
Speaker 3: because people, you know, they want to support things that
Speaker 3: they believe in. Right, It's like nips see, like the
Speaker 3: Proud to Pay campaign where it was like one hundred
Speaker 3: dollars mixtape. Like sometimes people are just buying a mixtape
Speaker 3: or they'll just buy a record just because they really
Speaker 3: rock with the artist, Like you know what I'm saying.
Speaker 3: They feel like they just got so much value from
Speaker 3: that artist for so long that hey, let me just
Speaker 3: buy this CD. I might not even never play it,
Speaker 3: but let me chuse the fifteen dollars. That ain't gonna
Speaker 3: kill me. Even in Nipsey's case, it was one hundred dollars.
Speaker 3: Hundred dollars and a lot of people, a lot of
Speaker 3: people bought, think a thousand people or something like that.
Speaker 3: So that's how we just started to grow. And so
Speaker 3: now it became really really big, right. It was like
Speaker 3: assets over liability seeing.
Speaker 4: Me like, oh you know them, Like like people would
Speaker 4: walk out and you would be like you see people
Speaker 4: with the shirt and it's like, yeah, that's crazy. They
Speaker 4: walk right past you. They didn't have no idea, And
Speaker 4: it was like, I remember when my brother called me.
Speaker 4: He was like he was in school and somebody saw
Speaker 4: the logo shirt and he was looking at it like, yo,
Speaker 4: that's my brother you got on the shirt. It was
Speaker 4: like unbelievable for him to see it. And they were like, yo,
Speaker 4: you know them, and it's like, yeah, that's my brother. Man,
Speaker 4: this is kind of trippy. He was like, yoah, I
Speaker 4: got something. He was like, yo, ya gotta put those
Speaker 4: logo shirts out, bro. The logo shirts are the ones
Speaker 4: that's going to do it and at the same time
Speaker 4: we were doing the assets who liabilities and people walking
Speaker 4: around with that. It was like seeing it out there
Speaker 4: was crazy because it was like, yo, that was just
Speaker 4: an idea and now it's it's attacking the country in
Speaker 4: the world.
Speaker 6: It's definitely crazy. When you go out, it's like them
Speaker 6: all or something. You see somebody else with the mercer
Speaker 6: like damn.
Speaker 3: So so let me ask you this, because all T
Speaker 3: shirts aren't made the same. So how do we decide
Speaker 3: which quality T shirt? Because like on the way on
Speaker 3: the site they can you got different options of what
Speaker 3: kind of shirts you want to use.
Speaker 6: Right, so, uh, they do have a lot of different
Speaker 6: different T shirt types of T shirts and material. Okay,
Speaker 6: that was like we we we tested like five of
Speaker 6: them and and you know one would shrink, one to
Speaker 6: collar wood might be Mike Collo said one. You know,
Speaker 6: so it was so many different things that was happening.
Speaker 6: We was trying you know, uh, what is that? What
Speaker 6: do they say, You're trying so many things into it
Speaker 6: works or whatever. But we came we came across a
Speaker 6: Netflix to NETFLI. We came across next Level, Next Level
Speaker 6: thirty six hundred. So the next level thirty six hundred.
Speaker 6: It didn't shrink, it looked really well, like well mate,
Speaker 6: and the collar was good, and we just went with
Speaker 6: that and you know, trial and error, that's what I
Speaker 6: was trying to ford. So we did the in the
Speaker 6: next level thirty six hundred. That's what we decided on.
Speaker 4: And it's important too when when you're trying to find
Speaker 4: the T shirt that's going to fit. Yes, you can
Speaker 4: get some demos, but what's important too is the price point.
Speaker 4: So like we chose that price point because it was like,
Speaker 4: all right, that's affordable, right, Like when we look at
Speaker 4: profit margins, it's just like, yo, are we going to
Speaker 4: pay thirty dollars for a Champion T shirt to put
Speaker 4: our logo on? Like if we're paying thirty dollars just
Speaker 4: to get the shirt, we didn't even put the logo
Speaker 4: a ship and it's like you know what, like now,
Speaker 4: how much do you have to charge for a T
Speaker 4: shirt to even make a profit. So it was like
Speaker 4: it's important to find. So there was there's a couple right,
Speaker 4: So next levels on we stuck on. But Giladan was one.
Speaker 4: Champion was on like we said, next level, and American
Speaker 4: Power was one. All our different price points, all different qualities,
Speaker 4: so very important to test out get samples of each one.
Speaker 4: If you can't go on that.
Speaker 6: Route, definitely get each because because we may not we
Speaker 6: may we may like next level, you may like guilding,
Speaker 6: but it all depends. So so we selected to get
Speaker 6: the next level. Thirty six hundred. People liked it, people
Speaker 6: loved it, and we didn't have no complaints in and
Speaker 6: that was that.
Speaker 3: That so then we started to actually so now we're
Speaker 3: selling mersh online. But then we had the idea to
Speaker 3: actually start moving around the country and we we did.
Speaker 3: We did a tour, so before we did any paid events,
Speaker 3: we did free events. So the marketing for that, the
Speaker 3: thought process for that was that, Okay, we're getting bigger
Speaker 3: and bigger, and you know, we know we have listeners
Speaker 3: all over the country and all over the world, but
Speaker 3: it's hard to really gauge that, Like it's hard to
Speaker 3: really gauge what's real and what's not just from your
Speaker 3: cell phone. Like you know what I'm saying. The internet's
Speaker 3: a weird place, like you don't you can't really tell
Speaker 3: if you're like you trapped in your own bubble, like
Speaker 3: we live in New York. So we was getting in
Speaker 3: love in New York. But we knew we had a presence,
Speaker 3: but we didn't know how strong the presence was. So
Speaker 3: we're like, all right, the best way to kind of
Speaker 3: test this out, test the market out is to go
Speaker 3: to different cities and do networking events free networking events promoted.
Speaker 3: We did that and then you know, just kind of
Speaker 3: gauge how hot we are. So the first one we
Speaker 3: did was LA, and then we did.
Speaker 6: We gotta tell him when we decided to do that
Speaker 6: that was big and where we did it in La?
Speaker 3: Yeah, yeah, So the first the first one we did
Speaker 3: was in LA and that was the spur of the
Speaker 3: moment shout out MG the mortgage. I actually got that
Speaker 3: idea from Matt. I don't know if I ever told
Speaker 3: him that. But we was in LA to interview Al
Speaker 3: Harrington and do a few different other things. And this
Speaker 3: was this was April twenty nineteen, and we was out there.
Speaker 3: We had no plan to do an event anything, and
Speaker 3: I saw Matt was in Atlanta and he did a
Speaker 3: pop up networking event randomly, and I asked him. He's like, yeah,
Speaker 3: I got like seventy people that signed up. It's going good.
Speaker 3: Da da da da. So I'm like, yo, we should
Speaker 3: just do a pop up random networking event in LA.
Speaker 3: We're out here, why not just you know, try to
Speaker 3: just see you know, people really rock with us like that.
Speaker 3: So we put it on Instagram. Instagram is a great
Speaker 3: tool up to find resources. We found a lot of
Speaker 3: stuff on Instagram, so we put it on Instagram. I
Speaker 3: think we put on the story like looking at do
Speaker 3: an event in LA and this was like last minute,
Speaker 3: Like we put it on Thursday, and we was trying
Speaker 3: to do the event. We got there Monday, so somebody
Speaker 3: reached out to us like, hey, you know, I got
Speaker 3: to connect with somebody. You know. It's great guy, a great, great,
Speaker 3: great brother businessman and he had a restaurant called Darryl's
Speaker 3: and Cajun Bar and grill. I spoke to him on
Speaker 3: the phone and I told him like, yeah, you know,
Speaker 3: I know it's the last minute, but we wanted to
Speaker 3: do a networking event. Da da da da. So he's
Speaker 3: like all right, cool, He's like, you know, I got
Speaker 3: Monday open. So it was it was a Monday. So
Speaker 3: not only was it just a random Monday, but it's
Speaker 3: not really you know, networking events on Monday it was
Speaker 3: in Carson, California. We didn't really know. You know, we're
Speaker 3: not from LA, so we didn't really know. You know,
Speaker 3: obviously with LA traffic, Carson, California is way out the way.
Speaker 3: So it was a Monday, it was like right after
Speaker 3: work and it was in Carson, California, and it was
Speaker 3: two days. We just put a flyer up on Instagram
Speaker 3: like yo, if you're in LA, pop up on us,
Speaker 3: and we packed it out and it was crazy because
Speaker 3: it was like for people to come from like San Bernardino.
Speaker 3: People came, some people came from San Diego, like it
Speaker 3: was coming like two hours. So we're like, we got
Speaker 3: something in real life. It's bigger than just on the phone.
Speaker 3: We didn't have any merch with us at that point
Speaker 3: in time, go back to We wasn't expecting it, but
Speaker 3: we're like, you know what going forward, this is this
Speaker 3: would be a marketing play. So now we do the
Speaker 3: next marketing. We do the next event in Brooklyn. Shout
Speaker 3: out to b K nine, We do that. Yeah, a
Speaker 3: few months later, we do it in Brooklyn, and now
Speaker 3: we prepared and now we got a whole plan on
Speaker 3: how to actually monetize these things too. Because it's like,
Speaker 3: all right, now it's free, but we're like, all at
Speaker 3: the very least, we can make some money off of
Speaker 3: the bar and we can sell merch. So now, gota
Speaker 3: we gotta split at the bar because we're bringing a
Speaker 3: bunch of people there. We pick our off day, like
Speaker 3: a Thursday. We're bringing a bunch of people there that's
Speaker 3: not usually going to be there on Thursday at six
Speaker 3: o'clock in the evening, so you know, they don't really
Speaker 3: have a problem splitting the bar. And it was everything
Speaker 3: at the bar, not just alcohol. Food and alcohol. That's
Speaker 3: supportant for people. If you think about doing events once
Speaker 3: Corona opens, don't just let them give you the alcohol.
Speaker 3: You got to get the food in the alcohol. And
Speaker 3: then we set up our merch table and the merch.
Speaker 3: The merch in there sold out like it was. It
Speaker 3: was flying like hotcakes. So now we realize, all right,
Speaker 3: we got something. Not only can we sell merch online,
Speaker 3: but we can actually sell merch hand in hand. And
Speaker 3: these events are a great thing to do it because
Speaker 3: it's not like we have a store. So now we
Speaker 3: have hundreds of people that are coming to a live event.
Speaker 3: We can print the merch. But now that put us
Speaker 3: in a different space because we couldn't now we had
Speaker 3: to actually find physical printer for those. We still had
Speaker 3: the online operation, but we had to have the physical
Speaker 3: So how do we how do we do the physical situation?
Speaker 6: So, I mean, luckily, I knew a guy, a fellow
Speaker 6: in Jersey that had a print, a print print, so
Speaker 6: we did uh. I sent him the logo. I bought
Speaker 6: the shirts. I had an account with a site called
Speaker 6: ssactiveword dot com and they basically get all your apparel
Speaker 6: from there. You get like your T shirts and everything,
Speaker 6: but it's blank. It's blank apparel, and you can get
Speaker 6: like a next level shirt for about three dollars and fifty.
Speaker 6: So we bought all the shirts.
Speaker 5: We bought. I think we bought like one hundred, right
Speaker 5: fifty one hundred shirts.
Speaker 6: We bought a hundred. We bought one hundred shirts. And
Speaker 6: my guy in Jersey, he printed him for like four
Speaker 6: dollars apiece.
Speaker 5: He looked out for us.
Speaker 4: That's a fact. Remember driving we had to drive the
Speaker 4: Jersey to go pick him on.
Speaker 5: The next time we went to go get it, he
Speaker 5: went up. He was like, yeah, I can't give you
Speaker 5: this crazy tail again. But yeah, he did it.
Speaker 6: For like four dollars apiece, so it only really close.
Speaker 6: It's like seven dollars. What's his name, damn, Jared.
Speaker 4: I don't know.
Speaker 5: I can I can find out in two seconds.
Speaker 3: I mean you're doing I mean does he have a
Speaker 3: website or something? Or no, that's all right, don't don't
Speaker 3: worry about that. So, yeah, I remember that man shot
Speaker 3: to him. That was crazy because we actually had to
Speaker 3: go to his house. He had a print press like
Speaker 3: Gage's car though his car.
Speaker 5: Let's take that out. You don't remember that? What that
Speaker 5: blew his mind?
Speaker 4: Yeah?
Speaker 5: Remember we had to push.
Speaker 4: Oh yeah, yeah, we pulled up. We pulled up. Yeah, yeah,
Speaker 4: we pulled up. He had to pull That's the fact.
Speaker 4: Because it was like this random I'm like, yo, where
Speaker 4: Mike got us going? Man, because you're doing all this,
Speaker 4: you're doing all this from Atlanta, but we actually doing
Speaker 4: like the legwork out here, Like yo, we gotta go
Speaker 4: to this random duced crib and I was like, this
Speaker 4: is getting crazy.
Speaker 6: Man.
Speaker 4: We ran up to his house. I'm like, oh, he
Speaker 4: got a nice car and it's oh, there's a garage
Speaker 4: back there, and trying to find out that's what he's running.
Speaker 4: The operation out of.
Speaker 3: Yeah, he was literally running it out of his basement
Speaker 3: printing up shirts. So yeah, shot out to him, No,
Speaker 3: good dude, and uh, you know you can find that
Speaker 3: just a print shop anywhere, I guess, but we found
Speaker 3: that one in Jersey. So we did that, and we
Speaker 3: still was a little nervous because you know, it was
Speaker 3: our first event where we're selling merchandise and we don't
Speaker 3: know how that's going to go. And we found out that,
Speaker 3: you know, people not only what they willing to buy,
Speaker 3: but they was you know, buying two and three shirts
Speaker 3: and then so this is important as well, making sure
Speaker 3: you had your cash app set up because you know,
Speaker 3: especially if you're selling merch on a fly like that.
Speaker 3: Of course, the credit card process a machine would be great,
Speaker 3: but we don't. We didn't have that, and that might
Speaker 3: not be you know, something that you can do right
Speaker 3: away if you're not you know, you're just doing it
Speaker 3: on the fly. But cash app is definitely a way
Speaker 3: digitally people might not have money on them. So everybody
Speaker 3: didn't have money, so you know, just cash app signs.
Speaker 4: Up to it and we ain't have any money. So
Speaker 4: it was like if somebody wanted to change it was
Speaker 4: just like what we do, you know what I'm saying,
Speaker 4: So the digital digital Yeah, we're just out there, you
Speaker 4: know what. Shout Shout out to Zay, Shout to Yogi
Speaker 4: shot Danielle for for out being out there selling them
Speaker 4: because they was outside in the streets with it.
Speaker 3: Man.
Speaker 4: It was hand to hand combat.
Speaker 5: Out there in front like before you came in.
Speaker 4: Yet I know we was up to something like the
Speaker 4: first once we walked up, because you know, we had
Speaker 4: no idea this was the first time doing an event
Speaker 4: in New York. When we walked up. As soon as
Speaker 4: we got like in front of b K nine, this
Speaker 4: dude was like, Yo, I just took a bus from
Speaker 4: Philadelphia to come see you. Wow. And I was just
Speaker 4: like what. And then another lady was like, yo, I
Speaker 4: just took a bus from Rhde Island and I'm just
Speaker 4: like yo, this is crazy, Like they really rocking with
Speaker 4: us out here, man. So yeah, man, you just you
Speaker 4: never know, man, You never know what the support is.
Speaker 4: You can study all the analytics you want until you
Speaker 4: get to a place and you have the ability to
Speaker 4: touch the people. Man, that's when you really see like
Speaker 4: the amazing it was. That was definitely an amazing experience.
Speaker 4: Because you put you put the picture out on Instagram. Yeah,
Speaker 4: we flooded. We literally flooded the street.
Speaker 3: Yeah, it was too many people in the inn, the establishment.
Speaker 3: They flooded out on the streets. It was old school
Speaker 3: New York vibes for sure. Said, you know, shout out
Speaker 3: to everybody that worked the merch table. That's what you do.
Speaker 3: You get somebody, you know that a young person that
Speaker 3: to work work the merch table, give the one hundred
Speaker 3: dollars for it, somebody that you trust. And that's how
Speaker 3: that's what we did. So all so now from there
Speaker 3: we gotta we gotta model in place off of trial
Speaker 3: and error. So then we went to a few other
Speaker 3: cities after that. We went to Atlanta shout out to
Speaker 3: Viata Lounge. We went to Houston, shout out to lay
Speaker 3: Shot the Jazminez. We went to Chicago Bureau Bar. So yeah,
Speaker 3: we went on a We went on a five city tour.
Speaker 3: Uh before we had any paid events, and it was
Speaker 3: all free. We was paying out, paying our own way
Speaker 3: to get out to each city. And like I said,
Speaker 3: our whole goal was just to try to make our
Speaker 3: travel back from the bar and then merch and then
Speaker 3: we would do interviews in those cities too, And not
Speaker 3: only did that just build our just street crag because
Speaker 3: we were just moving around and the crowds just kept
Speaker 3: swelling and swelling. By the time we finished up in Chicago,
Speaker 3: I think we had like it was averaging like four
Speaker 3: hundred five hundred people in an event. It was just crazy,
Speaker 3: like establishment owners, like we never saw this before ever,
Speaker 3: And we were selling a bunch of merch and then
Speaker 3: that led to us doing paid events. So after that
Speaker 3: first round of the five city tour, then we started
Speaker 3: doing paid events where we did live podcasts and workshops
Speaker 3: and made like a whole two day weekend out of it.
Speaker 3: And we hit you know cities on that tour as well,
Speaker 3: and we sold merched there and everything was going good.
Speaker 3: We was releasing some new merch we had. Eyl University
Speaker 3: was our online education platform which had just started at
Speaker 3: that time in November, and you know, one way to
Speaker 3: really promote that, we figured was through merchandise as well.
Speaker 3: So going back to the educational play, it is like,
Speaker 3: all right, Eyo University. So now we got two lines.
Speaker 3: We got the ascess over liability line, but then we
Speaker 3: got the Eyo University line. We wanted to do ey university.
Speaker 3: We wanted to make it like college. So we talked,
Speaker 3: you wan't to talk about that as far as like
Speaker 3: how we did the the symbol with the olive branch
Speaker 3: and all of that.
Speaker 5: Well, you know, I've seen like a couple of shields. Uh.
Speaker 6: You know, I feel like a university has a shield
Speaker 6: that's kind of normal. So I like, design a shield
Speaker 6: so low. That's I had that first, and then we
Speaker 6: had a e y L. We had that e y
Speaker 6: L and the script. We had that, and I was
Speaker 6: trying to put e y L in different things, but
Speaker 6: I was like, why work, Why try to change something
Speaker 6: you already have? So I put the e y L
Speaker 6: in there in the middle and then put the leaf.
Speaker 6: Is I guess what does that mean for the educational world?
Speaker 3: That's like the IVY League.
Speaker 6: It definitely proceeds. And I think that was that was it.
Speaker 6: I mean it was It wasn't really too hard. We
Speaker 6: just made it really simple. I think the first Macaba
Speaker 6: saying was, Ah.
Speaker 4: That's it, that's it. Yeah, And we wore we wore
Speaker 4: it in DC.
Speaker 3: We can't.
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Speaker 3: Get the DC isvent too, Like we have DC Child
Speaker 3: out to DC that was a paid event with our
Speaker 3: shot at DC and yeah, so that became something that
Speaker 3: and this is extremely important to marketing for just creatives,
Speaker 3: whether you're doing merch or not. We always try to
Speaker 3: keep the same theme. So being that way educational platform,
Speaker 3: Eyo University the name, which is perfect to have an
Speaker 3: educational and then like even the guests that come on
Speaker 3: our show, we don't call them guests. We call them alumni.
Speaker 3: Like it's like they finished Eyo University and now theyven
Speaker 3: their alumni. And the people that actually teach classes for Universe,
Speaker 3: because every single week is a different class at Eyo University,
Speaker 3: So we don't just call them like guests instructures and
Speaker 3: stuff like that, we call them professors. Right, So now
Speaker 3: we're playing on theme and then now Friday we release
Speaker 3: micro clips on on Friday for our podcast outlets, and
Speaker 3: we call those study Hall because that's like direct you know,
Speaker 3: twenty thirty minutes of just straight information about learning about
Speaker 3: different topics.
Speaker 4: Sometimes when you need extra help, you got to go
Speaker 4: to study home. So like yo, yeah that so that
Speaker 4: it's a perfect play on it because it's like yo,
Speaker 4: if you missed that in the episode, like here's the
Speaker 4: direct access to it.
Speaker 3: And then even for the emoji, now shout out to
Speaker 3: I forget who put that in there, but one of
Speaker 3: the earners put that in there where it was a cap.
Speaker 3: So now we ran with that the graduation cap.
Speaker 4: Yeah, yeah, we needed a similar Yeah.
Speaker 3: So now you see us on you know, on Instagram
Speaker 3: if we always put a hashtag or Alicia Eyo university
Speaker 3: and then the cap, the graduation cap is like synonymous
Speaker 3: with us. Now that that's an emoji all around the
Speaker 3: education camp. So I have to say, now we have
Speaker 3: Eyo University. And then it's like, all right, Eyo University.
Speaker 3: What do colleges have? Right? We got hoodies and stuff
Speaker 3: like that, but college is a little different. So they
Speaker 3: got track suits, right, Like if you go to college,
Speaker 3: like you got tracksuit, which I'm actually wearing right now.
Speaker 3: And then it's like a variety of other things that
Speaker 3: colleges have right when we'll talk about later as far
Speaker 3: as it's varsity jackets and things that. So we developed
Speaker 3: a different line and things was going good. Eyo University
Speaker 3: started selling Asso reliabilities. Everything was selling with the merch,
Speaker 3: and then COVID March came. COVID nineteen hit and that
Speaker 3: changed everything because now when COVID hit, you want to
Speaker 3: tell them what happened with that?
Speaker 5: Oh man?
Speaker 6: So COVID hit and we were still getting sales, but
Speaker 6: unfortunately Printfal wasn't able to keep up with the sales.
Speaker 6: And now you know, we got customers waiting four weeks
Speaker 6: for their merch.
Speaker 5: You're like, oh man, like what we're gonna do?
Speaker 6: And Rashad when he's seeing four weeks, he's you know,
Speaker 6: we got we gotta change it. Other companies are getting out.
Speaker 6: We gotta get it out. So I figured out, we
Speaker 6: gotta we gotta do our own merch.
Speaker 3: So why did we Why would they? Why was it
Speaker 3: four weeks because of COVID?
Speaker 6: Because I mean factories, fact factories, factories couldn't open.
Speaker 4: So print ful Obviously, we says the manufacturer the fulfillment,
Speaker 4: and they're.
Speaker 6: Like, really, yea, they weren't matter of factoring the goods,
Speaker 6: so we couldn't get the goods because everybody was closed
Speaker 6: down exactly so so so you couldn't you can't get
Speaker 6: something you can't get, you know, like they weren't getting
Speaker 6: the merch.
Speaker 3: So they didn't have any more. The problem was that
Speaker 3: it was a it was a it was a supply
Speaker 3: on merch because the factories were being shut down because
Speaker 3: of COVID correct so but the merchandise was still on
Speaker 3: the website. So people's ordering it in print fall. They
Speaker 3: can't get their merch from their factories and we can,
Speaker 3: and then we can't get the merch out. So now
Speaker 3: it's we're looking crazy because people's ordering it and it's
Speaker 3: like back ordered for like five weeks, spending. People sending
Speaker 3: us very concerning disturbing, they're concerned, they're cursing us out
Speaker 3: Like I knew this.
Speaker 4: I knew this was the guys man.
Speaker 3: I'm like, yo, you know what it really hit on.
Speaker 4: It was one we try to do the ones with colors.
Speaker 4: So when we started seeing like somebody would order red
Speaker 4: or were ordered out of it was like it was tough,
Speaker 4: but we could do black and white, and so for
Speaker 4: a while we were just like, Yo, we're just going
Speaker 4: to sell black and white because that's all they had,
Speaker 4: you know what I'm saying. So and that's true too,
Speaker 4: So like paying attention to analytics is key, right, Like
Speaker 4: we can see which color is selling, so it's like, yo,
Speaker 4: you know what I'm saying. We can see the color,
Speaker 4: we can see the size, we know which one is moving.
Speaker 4: So it's like, yeah, somebody might order a random yellow sweatshirt,
Speaker 4: and like every customer is important, so if they're not
Speaker 4: getting it for four weeks, it's like, all right, we've
Speaker 4: got to make a change. This ain't working.
Speaker 3: We had a nice thing going with the merch and
Speaker 3: then that really interrupted it. But it was actually a
Speaker 3: blessing in disguise because we had been talking about making
Speaker 3: a change for a while because they were taking a
Speaker 3: large portion of our profits. Don't talk about that well.
Speaker 6: So, like I said before, they would give us thirty
Speaker 6: percent on the sales, So if we made a thousand dollars,
Speaker 6: we was only bring home three hundred dollars, so they're
Speaker 6: technically making more than us. And this was happening for
Speaker 6: a long time. And again both of you guys were like, we.
Speaker 5: Need to switch.
Speaker 6: We need to switch on every transaction. Yeah, you know,
Speaker 6: on every transaction exactly, but we need to switch. We
Speaker 6: need to start doing our own merch because at this point,
Speaker 6: we already know we have something. It's selling, is good,
Speaker 6: and it's valuable. So when you first started out, we
Speaker 6: don't know, we're unknown. So we actually had a product
Speaker 6: that was selling really well and we were still using
Speaker 6: printfle and I think printvill was supposed to be used
Speaker 6: this until we knew what we could sell and you
Speaker 6: know what we were selling, so we were only making thirty percent,
Speaker 6: So we had that we had. It was a gift,
Speaker 6: the gift and the curse, right, So we had some
Speaker 6: customers and we've really I'm personally sorry, and I know
Speaker 6: they're personally sorry that you guys took a little longer
Speaker 6: to get your merch.
Speaker 3: But everybody got their merch by the way.
Speaker 6: Everybody got their merch, we got it. But so so
Speaker 6: we had the switch. Now we had the switch, we
Speaker 6: had no choice. So what we end up doing is
Speaker 6: we went to uh, you know, a Google, Google's you know,
Speaker 6: how can I I didn't want to buy a silkscreen
Speaker 6: place that was just gonna be too much. But how
Speaker 6: can I get this silk screen onto a shirt? And
Speaker 6: I found I found a site PW Custom I think
Speaker 6: it's called pwcustom dot com. And what they do is
Speaker 6: you send the logo to them and you could put two,
Speaker 6: you can put four, you can put a bunch of
Speaker 6: logos on a big twelve by twelve foot sheet. So
Speaker 6: what I did was I put a bunch of logos
Speaker 6: on a twelve foot by a twelve by twelve sheet
Speaker 6: and then they sent it to you. You buy like
Speaker 6: a it's so cheap. It's like one hundred dollars for
Speaker 6: like one hundred sheets. So I'm basically paying a thirty
Speaker 6: cent a logo because I had like four logos on it. Right,
Speaker 6: So we paid like thirty cent a logo. I sent
Speaker 6: them a logo, they sent them back a week later.
Speaker 6: I had all these logos. I'm like, all right, how
Speaker 6: do we get it on the shirt?
Speaker 4: What we're going to do?
Speaker 5: What we gotta do?
Speaker 6: Google at you need you did a hint sing right,
Speaker 6: you had to get it like a heating like three
Speaker 6: hundred dollars. You go to Amazon anywhere to get like
Speaker 6: a T shirt heat pressed.
Speaker 5: We got that.
Speaker 6: You literally put this, I mean, I couldn't believe this.
Speaker 6: We paid three dollars for a shirt. We paid fifty
Speaker 6: and fifty cents to a dollar for the logo, and
Speaker 6: we got the heat sing And once you pay that,
Speaker 6: pay that, you don't have to pay that anymore. And
Speaker 6: you put it on there for thirty seconds. You got
Speaker 6: your T shirt and.
Speaker 5: We got a front logo at a bat logo.
Speaker 3: What's the name of the machine again, it's it's a
Speaker 3: T shirt heat press. How much did that cost?
Speaker 5: You can get you a.
Speaker 6: Decent one is three hundred, three hundred and fifty dollars.
Speaker 6: Thats a decent one you want. You want a quality
Speaker 6: heat pressed because one is going to last longer and
Speaker 6: two the heat is is going to be consistent.
Speaker 4: You can go on Amazon right now if you just
Speaker 4: type in power press machine, it'll come up because and
Speaker 4: look at differ views, so review.
Speaker 6: What did that change our profit margin from? So we
Speaker 6: went from making thirty percent to ninety percent and then
Speaker 6: and then we had the power to ship everything out ourselves. Yeah,
Speaker 6: so we got we got the label printer, I got
Speaker 6: the label printer which hooks directly up to Shopify. I mean,
Speaker 6: you know, you press a button, it prints out the
Speaker 6: customers are labeled. So we already take that. I went
Speaker 6: to Amazon. You get the black little packages to put
Speaker 6: the merch in, put the label on it, send it out.
Speaker 4: Shout out to Spargo because when we sat down with
Speaker 4: him in I think it was early February, we sat
Speaker 4: down with him and we're like, how are you doing this?
Speaker 4: And he's like, yeah, I'm going to the mail every day,
Speaker 4: I'm putting that joint of the mail. I'm putting shipments
Speaker 4: in the mail. I'm just like, he's fourteenth, why.
Speaker 5: Are we not doing this?
Speaker 4: So like we were learning from him, like he probably
Speaker 4: even know, but we just learning from him, Like yo,
Speaker 4: he's actually doing this, Like we need to get that
Speaker 4: print that he's using, like just taking pieces. So it's like,
Speaker 4: you know, everything that we're saying and we're teaching and
Speaker 4: we're learning, we're also applying. I think that's why I
Speaker 4: don't want people to overlook.
Speaker 6: That we definitely we get we give a lot of
Speaker 6: information on the platform, and it's like, how could are
Speaker 6: we getting so much information? Why we're not taking advantage
Speaker 6: of the information so and basically we got the we
Speaker 6: got the little system set up we had. At first
Speaker 6: we were using my closet, had an empty closet in
Speaker 6: my house. We was using my closet.
Speaker 4: We had all the mercher trapping.
Speaker 5: It was trapping out the closet. And then we started
Speaker 5: getting more merch.
Speaker 6: We was trapping out a whole room and then we
Speaker 6: got a whole studio to put all the merchant.
Speaker 3: But even before that, so then even I'm using l A,
Speaker 3: we had the portable.
Speaker 6: That was that's the that's the power press. That was
Speaker 6: that was that was a I couldn't even get the
Speaker 6: name of it. But it was something you got on
Speaker 6: It was like one hundred dollars, but it's something you
Speaker 6: got on I got We got it from a Walmart
Speaker 6: Walmart dot com. But it was it was that one.
Speaker 6: I won't suggest that one because taling there. That was
Speaker 6: our trialing there because remember I said, you have to
Speaker 6: get something that's consistently hot, at a steady heat, and
Speaker 6: it has to it has to give a lot of pressure.
Speaker 6: And that's why because because it's a chemical on the
Speaker 6: other side of this, and it goes inside the fabric
Speaker 6: and it stays in the fabric, Like you could watch
Speaker 6: this a million times.
Speaker 5: It ain't coming out that.
Speaker 4: One was just like that. Definitely was trying never but
Speaker 4: it was like literally that was man hand labor. It
Speaker 4: was like, Yo, bring me the T shirt, bring me
Speaker 4: the color, and we're putting it down in.
Speaker 5: It and stuff. Think we was giving those out. We
Speaker 5: didn't sell.
Speaker 3: Yeah, I mean shot Resa Islam when he's seen us
Speaker 3: and he came, He's like, y'are doing this by yourself.
Speaker 3: Then he's like, what color you want? What size? We
Speaker 3: literally did it like in five minutes. He was amazed.
Speaker 3: He was amazed. He was like, y'all can just I
Speaker 3: just did this like just like yeah, like yeah. We
Speaker 3: set up shopping in l a for the whole month
Speaker 3: of July and we had a bunch of merch that
Speaker 3: we was just making, giving people, giving it out. We ourselves.
Speaker 4: Kids got made their own T shirt.
Speaker 3: We had this for the kids. We had merch for
Speaker 3: the kids. Yet that he was just like, Yo, we're
Speaker 3: gonna wear something. Just wear everything. Now. My whole closet
Speaker 3: is just full of earn leisious stuff. So so so
Speaker 3: from now all right, so now we're scaling and we're
Speaker 3: doing it ourselves. And it's obviously a much more you
Speaker 3: make more on the profit margin, but it's a lot
Speaker 3: more work involved because now somebody has to physically do
Speaker 3: the work, not only make the shirts. First, we got
Speaker 3: to buy the inventory, talk about that.
Speaker 6: So so we we had to buy uh, you know,
Speaker 6: we had to spend a lot of money on like
Speaker 6: T shirts, sweat sweaters, hoodies.
Speaker 5: We bought it all that. We bought it all blank.
Speaker 6: And I mean, I know they have the tags of
Speaker 6: the companies and I know you didn't like that at all,
Speaker 6: and that's when we'll probably get to the next point. Well,
Speaker 6: we got to the next level. But but at the
Speaker 6: end of the day, we got good quality merch. We
Speaker 6: knew it with quality we liked. We knew which brands
Speaker 6: of the sweaters we liked. We knew which brands of
Speaker 6: the T shirts we liked. So we would buy like
Speaker 6: boxes and boxes and boxes of merch that would come
Speaker 6: to the house and then unpack it and then you
Speaker 6: would stamp it with the logo and you know and whatnot.
Speaker 3: And then talk about like different companies. It's like me,
Speaker 3: like I have long arms, so it was like I
Speaker 3: used to always get frustrated I'm like, yo, this sweater
Speaker 3: doesn't fit me the same way to other sweater fit me.
Speaker 3: And I realized that's because it was different brands.
Speaker 5: Right yep.
Speaker 6: So like that's why we did trialing there with the brands.
Speaker 6: We knew next level, we knew how they fit.
Speaker 5: Guilding.
Speaker 6: You didn't like Guilding because it was too short. It
Speaker 6: was cut too short, the arms was cut too short.
Speaker 6: So we wanted we wanted to fit a little bit especial.
Speaker 6: You're gonna be wearing it all the time. You you're
Speaker 6: the face of the brand, so we wanted to make
Speaker 6: it look fitting and well, uh, we had another one
Speaker 6: that was really good, but I don't know which one.
Speaker 5: You didn't like it, but it was called Independent, which
Speaker 5: was really thick. Remember the thick one.
Speaker 6: That really those great like I like that was I
Speaker 6: live in Atlanta, said that was my that was my code.
Speaker 6: But that was that we had. We had the Independent.
Speaker 6: So everything was for a reason, you know, one thing
Speaker 6: was good and one thing was bad. Someone told us
Speaker 6: about Guilding. Your boy told us about the Guilding uh
Speaker 6: pro or something. I don't know what the name of
Speaker 6: Guilding on my hand HAMMERA.
Speaker 5: I didn't like that. What's your friend's name.
Speaker 6: Uh oh, Chad was the chat chat chat Yeah, yeah, chat.
Speaker 6: So he told us about that. I ordered a bunch
Speaker 6: of those. I mean, our person didn't like him. They
Speaker 6: were good with the neck, so my neck wouldn't get
Speaker 6: moist like they said.
Speaker 5: He I mean, you know how they got at me, Man,
Speaker 5: they got at me. Going to cut this out.
Speaker 6: But but but whether or not we looked at a
Speaker 6: different bunch of different shirts, we did order a bunch
Speaker 6: of shirts from the ss active dot com because they
Speaker 6: give you access to all the all the inventory. And
Speaker 6: the good thing is they had a warehouse literally twenty
Speaker 6: minutes from my house, so if I had like a
Speaker 6: big order to fulfill, I can literally go there and
Speaker 6: pick up the merch the same day and bring it
Speaker 6: back and printed and send it out in the same day.
Speaker 6: So that was really good. It was definitely a good process.
Speaker 6: It was a good process, but it was it was
Speaker 6: too much. It was too much work and and and
Speaker 6: we we are big on you want to do something
Speaker 6: once and get paid for it over and over again.
Speaker 4: Create a system, yeah, to save yourself energy, time and money.
Speaker 6: And and good. It was good that we know we
Speaker 6: had that to fall back on. But the best thing
Speaker 6: about it is it was we was learning. We was
Speaker 6: always learning.
Speaker 4: Yeah, shout out to chat from ourselve. He's been he's
Speaker 4: been like instricating all the movies that we've been making,
Speaker 4: especially when it came to the merge because obviously they
Speaker 4: have a successful merch mind that they're doing. So like
Speaker 4: we've just been picking his brain and one of the
Speaker 4: things he was saying was like, it's that fine balance, right. So,
Speaker 4: like Printville was cool because we didn't have to keep inventory,
Speaker 4: but now that we're doing it ourselves, it's like, Yo,
Speaker 4: we're compiling inventory and like we have to sell it
Speaker 4: or it sits. And so like trying to find that balance.
Speaker 4: And that's something that I stress to people a lot too,
Speaker 4: is like find a balance, Like, Yo, you don't want
Speaker 4: to have so much that you can't move it right,
Speaker 4: and then you have abundance, but you don't want to
Speaker 4: have not enough and now you've sold out and people
Speaker 4: still want to demand. So just a balance that you
Speaker 4: got to find when you're doing this Mrcht thing.
Speaker 3: So yeah, so now we got so Mike lives in
Speaker 3: Atlanta and me and Troy live in New York, so
Speaker 3: we going to Atlanta. We spending a lot of time
Speaker 3: in Atlanta, and we're going out there and he's running
Speaker 3: this whole operation out of his apartment and we have
Speaker 3: like you know, it's like Blow, like the movie Blow,
Speaker 3: and it's just like you know what I'm saying. We
Speaker 3: got so much bundles just in a room, like just
Speaker 3: stacked to the ceiling of just hoodies and T shirts
Speaker 3: and sweaters and print machine. Not only doing this out
Speaker 3: of his apartment, we also had a studio. We have
Speaker 3: a studio out of his apartment as well. So it's
Speaker 3: becoming overwhelming to have all this stuff in his apartment.
Speaker 3: So then we have to actually find a physical location.
Speaker 3: So this is this is the So this is the
Speaker 3: other side of it, right where it's like, all right,
Speaker 3: we're print fall. Everything was free, but we was only
Speaker 3: getting thirty percent profit. Now we get in double triple
Speaker 3: the profit. But now we got to have labor, we
Speaker 3: got to have expenses, we got to have warehouses. So
Speaker 3: now what do we do with that? Now with the
Speaker 3: with the warehouse.
Speaker 5: So now we got the warehouse.
Speaker 6: So and we got a big, big, big, big open
Speaker 6: space and we went to home depot. We got about
Speaker 6: ten to fifteen shells and you stack them up. We
Speaker 6: put all the merch there. We got a little a desk,
Speaker 6: put for the for the computer, for the laborer, and
Speaker 6: like we literally got a whole system. So each system,
Speaker 6: each thing is labeled like largest and the type of
Speaker 6: shirt is totally like organized and the system and processes
Speaker 6: in place at this point.
Speaker 3: So now we have a we have a we have
Speaker 3: a loft in Atlanta that's dedicated just for merch to
Speaker 3: our studio.
Speaker 4: We're not in your criminal not got my.
Speaker 6: Space back, and so so we got this, we got
Speaker 6: this this space now and it's like yeah, we we
Speaker 6: we we enjoyed, we enjoyed making the merch, but I
Speaker 6: think we could be more, even more efficient and even
Speaker 6: the quality could be even better. So we we actually,
Speaker 6: you know, shout out. I gotta give shout to Tiffany
Speaker 6: because that's the first person I ever heard, you know,
Speaker 6: my sister Tiffany. She she she she she does got
Speaker 6: a company influence ours and she got she gets e
Speaker 6: merged from Pakistan. I'm like, how the hell you find
Speaker 6: out about Pakistan? Like how do you find that? So me,
Speaker 6: I do my little research. Again, I'm the only the
Speaker 6: only thing I was worried about, is you have to
Speaker 6: Western Union. These people is money and this is in
Speaker 6: Pakistan's so it's like you don't know if you're gonna
Speaker 6: get your money money. So what we did was we
Speaker 6: I got three different manufacturers. So if you google fashion manufacturer,
Speaker 6: clothing manufacturer Pakistan is gonna come up. So we got
Speaker 6: three different things. I got samples from all three of them.
Speaker 6: One the first one came, I didn't like it, so
Speaker 6: now they didn't like it. The second one came, I
Speaker 6: fell in love. Then the third one came whatever. And
Speaker 6: the way what I was saying with the money gramm
Speaker 6: and stuff, you have to send money through money gramm
Speaker 6: of thing.
Speaker 5: I was a little worried.
Speaker 6: So we had to send about like one hundred dollars
Speaker 6: to each of them, three hundred dollars. If we lose
Speaker 6: three hundred dolls, we lose three undred hours. The guys
Speaker 6: talk to you on WhatsApp. They're very communative. They're sending
Speaker 6: pictures every day. They're doing that, and you want to
Speaker 6: make sure if you do go to that route, you
Speaker 6: want to make sure they're talking to you all the time,
Speaker 6: sending you updates every day. You're talking They're not going
Speaker 6: days and days without talking to you because you gonta
Speaker 6: eventually spend a lot of money with these people because
Speaker 6: not only do they just do the they're taking a fabric.
Speaker 6: I got to pick the same the fabric I want
Speaker 6: it got, I got to pick the tag I wanted,
Speaker 6: I got to pick the stitchings I wanted, everything you
Speaker 6: could pick. You're literally coming from nothing and getting a
Speaker 6: product made from scratch.
Speaker 5: It's amazing.
Speaker 6: So I'm like, and this is what you're gonna understand
Speaker 6: too if you go that route. But then wait, they
Speaker 6: gotta ship it. Shipping was five thousand dollars for.
Speaker 4: A large bolt.
Speaker 3: That's what That's what they get you.
Speaker 5: That's where they get you. The ship is like five thousand.
Speaker 6: But I'm telling you this quality that you guys are
Speaker 6: gonna start getting when it's when we release this merch.
Speaker 5: You're gonna think. You're gonna be like, oh my gosh,
Speaker 5: I love you guys.
Speaker 3: So now so now so you see the evolution. So
Speaker 3: event originally we were just letting print Fall do it,
Speaker 3: and then we started actually manually doing it, had manual labor,
Speaker 3: but that wasn't you can only do like, how far
Speaker 3: can you actually just do it yourself manually printing it.
Speaker 3: So now we got outsourced it. But now it's like
Speaker 3: talk about like the tags, like pay attention to detail,
Speaker 3: like we got we got all we.
Speaker 5: Got tags on the bottom, we got tags inside.
Speaker 3: The early legia, the early Leasia tag, the Leasia to.
Speaker 6: Early tags on all our products going forward to all
Speaker 6: of the merch early tags.
Speaker 5: Because that's what all again, that's a fact, that's what
Speaker 5: all began.
Speaker 4: I think I think one part that that we're leaving
Speaker 4: out is that it also presents an opportunity for employment people,
Speaker 4: right because now like that we don't have print Field
Speaker 4: doing it for us. Now we got to find somebody
Speaker 4: to do that labor for it. So it also provides
Speaker 4: economic opportunity for the people around us.
Speaker 5: Yeah, and and that's another thing.
Speaker 6: You know, my brother Vincent, he he's the one who's
Speaker 6: doing like I couldn't do it because I'm doing so
Speaker 6: many other things.
Speaker 5: I couldn't do this. I'm like, I would love.
Speaker 6: To, but I can't, right, I have so many other
Speaker 6: things on my place. So my brother Vincent, he just
Speaker 6: runs the studio and and runs the merch and does
Speaker 6: the merch with what is his guy Smitty, So everybody's
Speaker 6: gonna get.
Speaker 3: Everybody eats everybody.
Speaker 5: That's how it's like, you know, we we created.
Speaker 6: What we're doing basically is creating the processes and systems,
Speaker 6: and then we allow other people to learn those processes
Speaker 6: and systems and they can come and take advantage of
Speaker 6: of you know, just great opportunity.
Speaker 3: Believe in nepartism.
Speaker 4: Everybody eats, everybody got everybody. If you don't feed your wills,
Speaker 4: they're gonna put you on the menu.
Speaker 5: That's a fact.
Speaker 6: So everybody, and it works. It's working out really well.
Speaker 6: And I'm excited. I know you guys are excited.
Speaker 3: So all right, so now this brings us to the
Speaker 3: conclusion of the evolution of people seeing us with T
Speaker 3: shirts to now we have this launch what we are
Speaker 3: talking about right now, which is the Black Friday launch,
Speaker 3: which actually is going to drop a little earlier. But
Speaker 3: we got Women's line, we have Farsity, we got collections,
Speaker 3: we talk about all of so talk about all the
Speaker 3: stuff that we have that's dropping.
Speaker 4: So right now, before you start talking, I just want
Speaker 4: to say, like, because we've been saying it for so long,
Speaker 4: like I'm super excited because we're like, yo, Numert's coming newmarks.
Speaker 4: You've been saying, and they've been like, Yo, where's it at.
Speaker 4: And I'm like, yeah, we're building it. We're building it
Speaker 4: for this moment.
Speaker 5: We got a lie.
Speaker 4: You know, it's talk to them, like, talk to them,
Speaker 4: talk to.
Speaker 5: Them, yo.
Speaker 6: So so it's like and we like, we know our audience.
Speaker 6: We know our audience. And in the beginning, we didn't
Speaker 6: have a big woman audience.
Speaker 5: We didn't. Then I hit them up. I'm like, yo,
Speaker 5: y'all audience.
Speaker 6: Is like fifty fifty right now, like fifty to fifty,
Speaker 6: Like yeah we should old ladies.
Speaker 4: We love, we love, we love our women, we love everybody.
Speaker 5: We love veryd love the ladies.
Speaker 4: I love everybody said.
Speaker 6: I love everybody. I love everybody. Kids line coming to
Speaker 6: that's a fact. So you know, we got we're scaling,
Speaker 6: We're scaling, skilling day by day. But so we're like,
Speaker 6: we got we have to have some lady, some lady
Speaker 6: get they can't just be wearing these unisex t shirts
Speaker 6: and and and sweaters and whatnot. So we finally got you.
Speaker 6: We finally got we got the tights, we got the
Speaker 6: sports bride, we got the tank tops, we got we
Speaker 6: got a track suit, ladies suit.
Speaker 5: We got so much stuff. Oh, you guys are gonna
Speaker 5: be af Yeah, so I'm so excited.
Speaker 4: Yeah. So so it's really a collection, man, I think
Speaker 4: that's the beautiful part in shotty Kye Rivers earlier, it
Speaker 4: was just like, Yo, we had Assets of A Liabilities
Speaker 4: and people know that it's a brand name, Like they
Speaker 4: know that even if they don't know us, they know
Speaker 4: that's where it comes from. And so that the Assets
Speaker 4: of A Liabilities is its own collection, right, and so
Speaker 4: now are your Lesia. When we start earning his University
Speaker 4: we start wearing that was like, Yo, we have to
Speaker 4: treat this like its own collection because it's anonymous school.
Speaker 4: So you're going to see a lot of items coming
Speaker 4: from it, whether it be no paths, whether it be
Speaker 4: pens and mugs, varsity jackets like we spoke about, right,
Speaker 4: these things are synonymous with school, and so like, yeah,
Speaker 4: we are our own school.
Speaker 3: Yo.
Speaker 4: University is a school, and so like the collection will
Speaker 4: it will be represent be a representation of that. But
Speaker 4: also we got something for our audience, our core supporters.
Speaker 4: Man and shout out shout out to camp from Detroite. Yeah,
Speaker 4: I love it because it was like, Yo, that represents
Speaker 4: our people, right. So like when people have a gang
Speaker 4: of supporters, they usually have a name, and so like
Speaker 4: when they came out with the Earners, I'm like, Yo,
Speaker 4: we got to make something specifically for our audience, man,
Speaker 4: Like the core supporters who've been here from day one
Speaker 4: and the people who have just joined, like they're earners, right,
Speaker 4: Like when we put that graduation emotion, we know that
Speaker 4: they with us, and so like we had to create
Speaker 4: a collection specifically for those people. And so inside that collection,
Speaker 4: you know, there's exclusive items that just for the people
Speaker 4: who've been rocking with us. So it's dope. Man, I'm
Speaker 4: excited because I've been saying it for so long. I'm
Speaker 4: just happy that it's coming to Fluision.
Speaker 3: Yeah, for sure. And then you know, you can't even
Speaker 3: see you can't you're not gonna see it. But I
Speaker 3: could feel it that the you know, we stuff we
Speaker 3: had cotton before, Now we got like a satin What
Speaker 3: is this fabric? If you can see on YouTube, I got.
Speaker 5: This a fleece. It's a fleece fabric.
Speaker 3: Yeah. Me and Mike have the Eyo University track suits.
Speaker 3: Troy has the signature hoodie. But the track suits is
Speaker 3: like a satin, it's like a sad. It's embroidered. It's
Speaker 3: not it's not like patched on. It's it's actually embroidered.
Speaker 3: Got the ey the Earnie a Lesion tag on it,
Speaker 3: just like just like r Ip nip, just like the
Speaker 3: marathon when they have the you know, because now it's
Speaker 3: a lot of people trying to as my man Notcho
Speaker 3: Benger says, you know he like SpongeBob and mister prankters
Speaker 3: out there, it's a lot of people trying to steal
Speaker 3: a sauce and off brands, and you see all these knockoffs.
Speaker 3: So now you're gonna know if it's official, if it's
Speaker 3: a knockoff. The official ones have earn your Lisia tags,
Speaker 3: have earned leezie on the bottom, have Eyo University on
Speaker 3: the back. If you just see something with just the
Speaker 3: words on it, they look for gates. That's one.
Speaker 4: You know, you know what, you know what We kind
Speaker 4: of like glossed over a little bit that trademarking process.
Speaker 4: So like when every time we came up with a logo,
Speaker 4: we had to be very specific, like yo, which one
Speaker 4: are we going to do? Because it costs money to
Speaker 4: trademark these things. And so we trademarked all of our
Speaker 4: all of the logos that we have, and even something
Speaker 4: that having to come out, we trademarket. But that's a
Speaker 4: process too and understanding, like trademarketing is an international thing,
Speaker 4: and so when when people do, especially if you get
Speaker 4: a trademark, lawyers out to should be and she handles
Speaker 4: all our stuff. But it's like, Yo, you got a
Speaker 4: trademarket for the United States, you got a trademarket for Canada,
Speaker 4: you got to trademarket for Mexico, I mean all the
Speaker 4: countries in Europe, China. So it's like when you're going
Speaker 4: into this process and think about merche thing about where
Speaker 4: you're going to be selling right away, right because you
Speaker 4: may not say, like you know, I'm going to trademark
Speaker 4: this and for France because you may not have an
Speaker 4: audience in France yet. So like, if the United States
Speaker 4: is your thing, then make sure you trademark your logo
Speaker 4: for the United States. As you grow bigger and you
Speaker 4: start to have an international presence, absolutely you should add
Speaker 4: that to your portfolio. Because it's like, Yo, the first
Speaker 4: thing they're gonna do, like what in China is like
Speaker 4: you know that that's a huge counterfeit population there, right,
Speaker 4: So it's like they can sell it because it's not
Speaker 4: trademarked there. So that's something that that I don't want
Speaker 4: you to forget or kind of like not having in
Speaker 4: the back of your mind.
Speaker 3: Yeah, the only place that you can get Earn your
Speaker 3: Leisure apparel is on earn your Leisure dot com or
Speaker 3: from us live at an event. There's no other there's
Speaker 3: not We're not selling it on Amazon. We're not happy.
Speaker 3: We don't have any third party selling. So if you're
Speaker 3: confused about that, the only official place to get acis
Speaker 3: over aliability of Eyo University merchandises online YouTube or YouTube
Speaker 3: which brings us to brings you to the to the website.
Speaker 3: But that's it. That's it. So being that you know
Speaker 3: we are Black Friday is a week away, we're gonna
Speaker 3: get it. We're gonna get a jump on the competition,
Speaker 3: gonna get a jump on everybody. We're gonna start off
Speaker 3: Black Friday right now, today, right now, fifty percent blowout
Speaker 3: sell for all. That's how we're gonna introduce the new merchandise.
Speaker 3: And that's just for love. That's just that of love.
Speaker 3: You know, everybody that's just been rocking with us, that
Speaker 3: has been supporting us, and just you know, the free information,
Speaker 3: even this episode is just a bunch of free information
Speaker 3: that can help entrepreneurs get up and running. So you know,
Speaker 3: we appreciate you, and we're not even gonna make you
Speaker 3: wait till Black Friday. We're gonna have the sales start.
Speaker 4: Now, right, oh man, yea, make sure we got a
Speaker 4: lot of work. That's a lot of I can. I
Speaker 4: can hear the rest of the printh A going off
Speaker 4: now with him. It's like, yo, man, I can't keep
Speaker 4: up off. But that's dope, man. And when y'all purchase,
Speaker 4: make sure that that your screenshot and add.
Speaker 3: We're gonna start a whole this. We're gonna run it
Speaker 3: up for the next two weeks. We're gonna go crazy
Speaker 3: posting people stories in your post and your feed all
Speaker 3: of that. So being that this is Black Friday, and
Speaker 3: being that you know it's all black everything, Yeah, black power,
Speaker 3: black excellence South, that's a fact that we're gonna keep
Speaker 3: it simple. You go to earn your lesion dot com,
Speaker 3: you go to the merch tab and anything on there
Speaker 3: or check out. Just into the cold black Black. That's it,
Speaker 3: and that's gonna run from now until Cyber Monday.
Speaker 4: Yeah, yeah, November thirty, Cyber Monday, that's.
Speaker 3: When Cyber Monday. We're gonna run it from now to
Speaker 3: Cyber Monday. After that, please do not email us. We're
Speaker 3: giving you a ten day window. Do not hit us
Speaker 3: like yo, I just missed it. Nah no, No, we're
Speaker 3: giving you a heads up. We're giving you a jump
Speaker 3: on everything. Tell you don't have to wait until Black Friday.
Speaker 3: You have from now until Cyber Monday to pick anything
Speaker 3: in the store. Man, and just into promo cold Black
Speaker 3: at check out for fifty off and let's run it
Speaker 3: up man, Like I said, you know, we want to
Speaker 3: give you something that you that you're proud of. It's
Speaker 3: like you know, for years we wear all these all
Speaker 3: the designers, and we champion these designers and things of
Speaker 3: that nation. Hey, not only do they not ever give
Speaker 3: us any information. They never I never heard Tommy Hill
Speaker 3: figure come on here and give his blueprint. I just
Speaker 3: never heard it. No disrespect, I just never heard it.
Speaker 3: I never heard Ralph Lauren say, you know how he
Speaker 3: scaled his business? It pfit marketing plan and the profit
Speaker 3: margins and the companies that he's using and things that nature.
Speaker 3: I never heard them say anything like that. They just
Speaker 3: live it up. They just leave it up to you
Speaker 3: to figure out on your own. So not only are
Speaker 3: we you know, giving information, but we actually given good
Speaker 3: product too. And that's why we just kept striving and
Speaker 3: kept striving and just kept getting on and just give
Speaker 3: it a BS product like this is actually good merchandise,
Speaker 3: good product and dope, something that you know, like hopefully,
Speaker 3: like I said, you could be proud of and you
Speaker 3: can champion it and we can just make it, you know,
Speaker 3: a fooble for us, by.
Speaker 4: Us, And when we go out on the road, I'm
Speaker 4: looking forward to. I want to see the merch I
Speaker 4: want to see the people that been supporting us. I
Speaker 4: want to see the one in that EERN shirt. I
Speaker 4: want to see the EYL University people out there, Like
Speaker 4: I think it's so dope. But you know when when
Speaker 4: COVID clear is up, because we ain't going nowhere, Lord willing,
Speaker 4: but we want to see that support. And also we
Speaker 4: didn't even tell him like there's going to be limited releases, right,
Speaker 4: so we got a lot of stuff that will be
Speaker 4: dropping inside those questions that are gonna be limited. We
Speaker 4: got collaborations coming.
Speaker 5: Tell him about the collaboration, man, I mean.
Speaker 6: So so I guess uh somebody he's an earner.
Speaker 5: I think he's an earner, right was.
Speaker 6: And he posted he posted a he has a company
Speaker 6: called sol Die, so he sells tied shirts or apparel.
Speaker 6: And he posted a picture of a soul dyed T
Speaker 6: shirt with the assets over lives. So what he did
Speaker 6: was he bought a white T shirt from us. We
Speaker 6: sent it out to him and he tied died it.
Speaker 6: He did his, he did his you know, his his,
Speaker 6: so his soul die tied to it. He posted it
Speaker 6: in the Facebook group. And I'm when I tell you
Speaker 6: that when crazy we we we had no choice. We
Speaker 6: had to clide. We had to clide.
Speaker 3: So so you know, Ben, is that going to be out?
Speaker 4: It's out.
Speaker 5: We only did one hundred.
Speaker 3: We only did a hundred limited limited, only a hundred.
Speaker 6: It's almost if you left. So you know, Bam, hit
Speaker 6: the dude up. He's like, look, we got a collab.
Speaker 6: We got a collab. He collapsed with him. He made
Speaker 6: it work. He sentenced the shirts.
Speaker 4: That's the power added value.
Speaker 5: Yo, unbelievable.
Speaker 6: And we only did one hundred and I mean we
Speaker 6: got like thirty left and we only released it.
Speaker 5: What, we didn't even do a big release. Shit, you
Speaker 5: guys never even posted yet.
Speaker 6: I'm still waiting on mine. We just put it on
Speaker 6: the website. Yeah yeah, and people are just going crazy.
Speaker 6: So you know, once you guys get it, you know posted,
Speaker 6: it's only a few lefts, so now you guys know
Speaker 6: about it.
Speaker 5: But that was That was a dope, collector.
Speaker 3: And that's dope too because like you collaborate with other
Speaker 3: small business owners and you know, people so creatives. If
Speaker 3: you're out there, if you if you got some kind
Speaker 3: of dope twist that you can bring our way, feel
Speaker 3: free to try to reach out to us. Man, email
Speaker 3: us d m us and you know, hopefully we can
Speaker 3: we can work together. That's what it's about. To coup economics.
Speaker 4: Definite definitely similates your economy. Economy we uh, you know,
Speaker 4: you stimulate us. Dope.
Speaker 3: It was.
Speaker 6: It was dope and definitely looking forward to the other
Speaker 6: collobs we do.
Speaker 3: Yeah, yeah for sure. So I mean that's it, ladies
Speaker 3: and gentlemen. We don't even got I say so much more. Man,
Speaker 3: This was a dope episode for us. It kind of
Speaker 3: just brought back a lot of memories, and hopefully we
Speaker 3: can do a few other episodes about, you know, our
Speaker 3: journey with Eyo University, our journey with marketing, our journey
Speaker 3: with the podcast, our journey with YouTube, and kind of
Speaker 3: you know, maybe like once a quarter we can do
Speaker 3: an episode like this where we actually just open the
Speaker 3: door and just give you our real life information of
Speaker 3: what we actually went through, and hopefully that could be beneficial.
Speaker 4: So because everything earned, man, as you're talking when you're like, oh,
Speaker 4: the stories, I'm thinking about when we had to pick
Speaker 4: up the merch from Jersey and it was like, Yo,
Speaker 4: he's getting on a flight at six thirty. I need
Speaker 4: somebody to drop Jersey go pick it up. And I
Speaker 4: was like, I'm like, yo, I gotta go to school.
Speaker 4: I can't do that. I'm like, yo, yo, bro, i'mna
Speaker 4: give you one hundred dollars. I need you drive Jersey.
Speaker 4: He's like, yo, six in the morning. I'm like, you
Speaker 4: want the one hundred dollars or not. Yeah, it took
Speaker 4: him like three hours to get there, but Yo, this
Speaker 4: is what I'm saying. Everything earned, man like, and I'm
Speaker 4: glad we get to tell the story. Yeah, that was crazy.
Speaker 4: And the dude he got on it. He didn't miss
Speaker 4: his flight, and we didn't miss our merching, and I
Speaker 4: think we would we were leaving next day. I forget
Speaker 4: we were going. We might have been coming down to
Speaker 4: Atlanta with the merch. It was like, Yo, we need it,
Speaker 4: so I need somebody to go get it for me.
Speaker 4: So there's plenty of stories like that.
Speaker 3: So there you have it. Ladies and gentlemen. Go to
Speaker 3: earn your leisure dot com right now, go to the
Speaker 3: merch tab into Cold Black and some of the stuff
Speaker 3: will be shipped out ultra black.
Speaker 6: Oh yeah, so some of it is pre sale, will
Speaker 6: still get waiting on the merchan We had all those samples.
Speaker 6: We approved all the samples and imprinted as of right now.
Speaker 6: So everything's gonna be shipped out on that Monday, So
Speaker 6: Cyber Monday that's when.
Speaker 3: So you could order early. You could order early, but
Speaker 3: everything will be shipped out if it's not in stock
Speaker 3: right now.
Speaker 5: It says it on the site.
Speaker 3: Yeah we'll ship it. It'll be shipped out on Cyber Monday.
Speaker 3: But that's it.
Speaker 6: Man.
Speaker 3: If you want to see Mike back for another episode, yeah,
Speaker 3: I feel.
Speaker 4: Free to look good. Yeah, real quick. I just want
Speaker 4: to give a shout out to some of our Patreon members.
Speaker 4: They joined at tier five, so Giant Lifestyle was going on,
Speaker 4: looking forward to the phone call and Brandon Samuel appreciate you.
Speaker 4: Tier five so obviously you know you have access to
Speaker 4: ey L University, the number one school for business and
Speaker 4: finance in the world and entrepreneurship in the world, So
Speaker 4: shout out to you too.
Speaker 3: That's it, ladies and gentlemen. Thank you guys for rocking
Speaker 3: with us. We'll see you next week.
Speaker 4: Peace, peace, peace, uy.
Speaker 2: My graduates from my school being fores bad drop bag
Speaker 2: drop Mike, drop bagdropft.
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