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Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:01:00.640 --> 0:01:06.680 My graduates from my school being forced back drop Mike 0:01:06.800 --> 0:01:09.240 drop back drop drop. 0:01:20.280 --> 0:01:24.440 All right, guys, welcome back e y l legendary situation 0:01:24.600 --> 0:01:24.960 right here. 0:01:25.000 --> 0:01:25.600 Absolutely. 0:01:25.840 --> 0:01:28.399 First of a number of reasons, yeah, many of reasons. 0:01:28.400 --> 0:01:31.440 That's a fact. First and foremost, we want to thank 0:01:31.440 --> 0:01:34.080 you guys for your ongoing support. It's truly, truly humbling 0:01:34.080 --> 0:01:37.080 and we never never ever take it for granted. So, 0:01:37.600 --> 0:01:39.720 you know, one of the things the dope part about 0:01:39.760 --> 0:01:41.440 Earn a Lisia is that if you've been rocking with 0:01:41.520 --> 0:01:43.520 us from day one, or even if you just came aboard, 0:01:44.360 --> 0:01:47.040 you get to see our growth because we're actually you know, 0:01:47.120 --> 0:01:49.640 this is actually happening in real time for us. So 0:01:49.800 --> 0:01:53.560 people saw, you know, how we started in Troy's dining room, 0:01:53.800 --> 0:01:56.080 and they saw the progression in us, you know, having 0:01:56.080 --> 0:01:59.320 a studio and then going to Atlanta having a studio 0:01:59.360 --> 0:02:02.280 out there, and then you know, getting a trucking company, 0:02:02.320 --> 0:02:04.480 and then they sort of growth as far as our YouTube, 0:02:04.920 --> 0:02:07.919 they sort of growth as far as Eyo University, just exploding, 0:02:08.840 --> 0:02:11.560 and it's just constantly like, you know, we're an entrepreneur 0:02:11.720 --> 0:02:17.280 business podcast platform, but you know, we don't just highlight 0:02:17.360 --> 0:02:19.600 other people like we actually show you the workings of 0:02:19.680 --> 0:02:22.680 what we have going on as well. And that's the 0:02:22.680 --> 0:02:24.680 whole point, right, It's like, you know, we're in it 0:02:24.720 --> 0:02:29.640 to create jobs, create opportunities, and make a profit. We 0:02:29.720 --> 0:02:33.280 never apologize about making money. That's the whole point. Yeah, yeah, 0:02:33.320 --> 0:02:35.480 for sure, So you know, one of the things that 0:02:35.639 --> 0:02:40.320 was day one and has grown and we've had trials 0:02:40.360 --> 0:02:42.880 and tribulations, and something that is probably one of the 0:02:42.919 --> 0:02:46.760 most common things for entrepreneurs, especially in our community, is merch. 0:02:47.280 --> 0:02:47.880 But you know what I mean. 0:02:47.960 --> 0:02:51.640 So it's merch and people they have witnessed our merch 0:02:51.800 --> 0:02:54.880 journey and actually we put a post on a rail 0:02:55.600 --> 0:02:57.760 that got a lot a lot of views, and people 0:02:57.919 --> 0:03:00.280 was asking us about it, like, you know, can you 0:03:00.360 --> 0:03:02.760 explain this and what's this machine you're using? And how 0:03:02.760 --> 0:03:04.800 do you do this? And how'd y'all change that? And 0:03:04.800 --> 0:03:06.400 how y'all do it yourself? Because we say, you know, 0:03:06.400 --> 0:03:08.480 we cut out the minimun we're doing everything ourselves now. 0:03:08.560 --> 0:03:12.120 So we figured, you know, instead of just kind of 0:03:12.120 --> 0:03:15.000 making an ig post and you know, a clip explaining it. 0:03:15.120 --> 0:03:18.160 I know a lot of people have the same question 0:03:18.200 --> 0:03:20.360 and interested. It's like, you know, how do you get 0:03:20.400 --> 0:03:22.760 started in the merch game? How do you grow the 0:03:22.800 --> 0:03:24.560 merch game? There's a lot of moving parts. To us, 0:03:24.560 --> 0:03:27.360 it's a little bit more even than I expected it 0:03:27.400 --> 0:03:27.640 to be. 0:03:27.760 --> 0:03:30.440 It's crazy because when we started, we had no idea 0:03:30.440 --> 0:03:32.519 of all the intricacies, and now it's like, you know, 0:03:32.600 --> 0:03:34.200 it's a whole machine. We got running man. 0:03:34.360 --> 0:03:34.640 Yeah. 0:03:34.760 --> 0:03:38.280 So being that, you know, we just dropped our our 0:03:38.320 --> 0:03:41.800 new merch collection, we figured it'd be fitting to have 0:03:41.840 --> 0:03:45.520 an episode like that explaining our merch journey from the 0:03:45.520 --> 0:03:48.720 beginning to where we are now, all the trial and fibulations, 0:03:48.720 --> 0:03:51.240 all the mistakes, all the mistakes that we made that 0:03:51.280 --> 0:03:54.320 cost us a lot of money, and you know, hopefully, 0:03:54.480 --> 0:03:57.320 you know, you can actually learn from it and make 0:03:57.400 --> 0:04:03.240 money and save yourself, uh time and energy by actually 0:04:03.280 --> 0:04:06.360 learning from all mistakes. So we have a special guest 0:04:06.400 --> 0:04:10.760 for this episode. Once again, if you've been following our journey, 0:04:11.200 --> 0:04:14.960 probably heard Chico Bean shout at Chico Bean shouts being dash. 0:04:15.080 --> 0:04:18.480 You've heard him referenced on a few different episodes before Mike, 0:04:19.800 --> 0:04:22.279 So you know, you see an Lisia a lot of times, 0:04:22.320 --> 0:04:24.760 mostly all the time you see me and Troy where 0:04:24.800 --> 0:04:27.040 the we're the face of it in front of the camera. 0:04:27.160 --> 0:04:31.040 But none of it will be possible without our third partner, 0:04:31.200 --> 0:04:35.839 the guy behind the scenes. Mike might be Mike. Yes, 0:04:36.600 --> 0:04:41.000 Chico Bean, So Mike, Mike does everything as far as 0:04:41.080 --> 0:04:46.600 from you know, uh YouTube to the technical stuff Eyo University. 0:04:46.720 --> 0:04:49.240 He's kind of the handyman of earning Lesia. He makes 0:04:49.600 --> 0:04:52.880 the whole operation run on all of the things that. 0:04:54.000 --> 0:04:58.080 You like, we're gonna say this, We're going this, yeah 0:04:58.160 --> 0:04:58.599 for sure. 0:04:58.760 --> 0:05:01.599 So one of the things things that he uh he 0:05:01.920 --> 0:05:05.840 took the head and he's really been the forefront of 0:05:05.920 --> 0:05:10.320 actually managing was the merch. So we figured, okay, if 0:05:10.320 --> 0:05:13.680 we're gonna do a merch episode, we gotta include micing 0:05:13.760 --> 0:05:15.839 it because he's the guy that actually has all the 0:05:15.880 --> 0:05:20.800 information and you know, legendary situation because I don't think 0:05:20.839 --> 0:05:24.120 anybody has really seen him too much. Uh So now 0:05:24.160 --> 0:05:26.359 we're putting a guy behind the camera in front of 0:05:26.360 --> 0:05:30.080 the camera, so hopefully he doesn't get too nervous. Take 0:05:30.080 --> 0:05:30.760 it easy on him. 0:05:30.800 --> 0:05:32.600 We're gonna be yeah, we'll go we'll go easy on So. 0:05:32.560 --> 0:05:35.279 First and foremost, thank you for joining us. 0:05:35.320 --> 0:05:36.920 Appreciate it, thank you for having me. 0:05:38.080 --> 0:05:41.440 This is it's legendary, and this is the first time 0:05:41.480 --> 0:05:45.400 that we're recording an episode as ernial Lesia, which makes 0:05:45.400 --> 0:05:47.440 it really dope. Man, Like you said, they see us too, 0:05:47.440 --> 0:05:49.240 but it's like this, this is this is a three 0:05:49.440 --> 0:05:52.679 uh headed team that does this so child to you, man. 0:05:52.560 --> 0:05:57.080 It's like it's like Destiny's Child reunited. All right, So 0:05:57.120 --> 0:05:59.560 we're gonna we're gonna jump right into it. And this 0:05:59.600 --> 0:06:01.960 is a free flowing conversation because all of us played 0:06:02.000 --> 0:06:04.799 the part in the merch. But I think it's important 0:06:04.800 --> 0:06:06.960 to start at the beginning level of why we even 0:06:06.960 --> 0:06:10.160 thought merch was important. So this is something that all entrepreneurs, 0:06:10.680 --> 0:06:13.120 no matter what business you're in. This is a great 0:06:13.120 --> 0:06:16.520 thing about merch, right, is that from my standpoint, anybody 0:06:16.560 --> 0:06:19.760 else can chime in. It's a great marketing tool. So 0:06:19.920 --> 0:06:22.160 that was the first that's the first thought behind it. 0:06:22.160 --> 0:06:23.720 It's like, all right, we're building our brand over a 0:06:23.800 --> 0:06:28.719 year ago where we're new. We're building our brand. You know, 0:06:28.839 --> 0:06:32.320 obviously we're on Instagram, we got the podcast popping, but 0:06:32.720 --> 0:06:34.520 how do we reach more people? How do we grow 0:06:34.560 --> 0:06:37.320 the tent even larger? So the number one thing, as 0:06:37.400 --> 0:06:39.240 if you know, when Dame says shot out the Dame, 0:06:39.320 --> 0:06:42.360 is that you know, people see me, I gotta wear something. 0:06:42.920 --> 0:06:45.640 So instead of me promoting other people's brands and when 0:06:45.880 --> 0:06:49.479 you know, uh, designer clothes and rapping about designer clothes, 0:06:49.480 --> 0:06:52.000 I'm wearing my own stuff. So that's what we said, Like, 0:06:52.040 --> 0:06:53.880 you know, they got to see us in front of 0:06:53.960 --> 0:06:56.880 the camera, it's a visual thing. They see us with 0:06:56.880 --> 0:07:00.360 clips on Instagram. Why not have something that we can 0:07:00.400 --> 0:07:04.000 coin ourselves and put it out there and not only 0:07:04.000 --> 0:07:07.239 will it help grow our brand, but it'll be it'll 0:07:07.240 --> 0:07:09.760 be you know, something that people can champion and be 0:07:09.800 --> 0:07:12.520 proud of as well. So we going back and forth 0:07:12.560 --> 0:07:14.400 for a while, like you know, all right, what do 0:07:14.960 --> 0:07:17.920 we do? What do we do? So, you know, just 0:07:18.000 --> 0:07:19.760 kind of going back and forth. I'm like, all right, well, 0:07:19.800 --> 0:07:25.720 we're a financial literacy platform, right, and what kind of 0:07:25.800 --> 0:07:29.440 what's a cool slogan that can fit in? Because obviously 0:07:29.440 --> 0:07:31.720 we can just make earn your leisure and we did 0:07:31.800 --> 0:07:32.040 do that. 0:07:32.320 --> 0:07:33.240 We started with the logo t. 0:07:33.360 --> 0:07:36.280 Yeah, the logo tea those is extremely popular. We should 0:07:36.280 --> 0:07:40.040 release that limited edition. But it was like, what's our slogan, 0:07:40.080 --> 0:07:41.800 what's our thing that we can just you know, every 0:07:41.840 --> 0:07:43.840 brand I feel like has a slogan. Nike has just 0:07:43.920 --> 0:07:46.000 do it, you know what I'm saying, Like, it's like 0:07:46.040 --> 0:07:51.560 you always got a slogan. So assets Overliabilities I came 0:07:51.640 --> 0:07:51.960 up with that. 0:07:52.000 --> 0:07:54.000 Now, we shouldn't jump straight to that yet because it 0:07:54.080 --> 0:07:56.040 was like we had like a bunch of ideas. You 0:07:56.040 --> 0:07:58.640 know what I'm saying, because ideas, the idea, a bunch 0:07:58.680 --> 0:08:00.760 of them. But it was like, Yo, let's let's just 0:08:00.840 --> 0:08:02.160 throw out a bunch of them. And that's something that 0:08:02.200 --> 0:08:04.800 people need to learn to like just have a bunch 0:08:04.840 --> 0:08:06.800 of ideas, a bunch of ideas, put them all out there, 0:08:06.800 --> 0:08:08.880 and something that we had to learn and maybe as 0:08:08.920 --> 0:08:11.880 you go on, scale back the ideas. But asterabilities that 0:08:11.880 --> 0:08:14.080 that was like we were like, yeah, that we gotta 0:08:14.080 --> 0:08:15.600 go with that. So you gotta tell the story how 0:08:15.600 --> 0:08:16.080 you came up with that. 0:08:16.200 --> 0:08:18.000 Yeah, as the soil liabilities, it was like you said, 0:08:18.000 --> 0:08:19.000 it was a lot of different things that he was 0:08:19.040 --> 0:08:21.440 going back and forth with hustle for your last name. 0:08:22.040 --> 0:08:24.680 That wasn't we didn't come up with that. But we 0:08:24.720 --> 0:08:27.360 didn't come up with that. I'm not sure we had 0:08:27.360 --> 0:08:27.640 a few. 0:08:27.880 --> 0:08:30.880 Yeah, we had had the curators of culture. I remember 0:08:30.920 --> 0:08:34.439 that joint. We had the credit rules everything around me. 0:08:34.440 --> 0:08:37.080 Remember that that was actually a good one. 0:08:37.080 --> 0:08:41.160 The stream joint was it we had a bunch of them, 0:08:41.160 --> 0:08:42.840 you know, because it was just like, Yo, we knew 0:08:42.840 --> 0:08:46.079 how important it is to that the what clothing can 0:08:46.120 --> 0:08:48.120 do for a community, right, the first thing that people 0:08:48.160 --> 0:08:50.000 see is what you have on. And so if they're 0:08:50.000 --> 0:08:51.640 gonna look at what you have on, might well have 0:08:51.679 --> 0:08:54.320 a message. So like even the Day one people, like 0:08:54.800 --> 0:08:57.360 the first couple of episodes, we even have our own stuff, 0:08:57.440 --> 0:08:59.679 like we were wearing other people stuff, and it was like, nah, bro, 0:08:59.800 --> 0:09:02.440 like we got to stick to that that model of like, yo, 0:09:02.679 --> 0:09:03.920 if they gonna see us, the might as well to 0:09:03.920 --> 0:09:04.720 see us on our own thing. 0:09:04.880 --> 0:09:06.520 Yeah. So when I came up with the idea of 0:09:06.559 --> 0:09:10.079 assets over liabilities, it was like, to me, just a 0:09:10.160 --> 0:09:14.280 no brainer where I'm like, all right, the most simplest 0:09:14.559 --> 0:09:17.880 way to explain it in three words as far as 0:09:17.920 --> 0:09:21.160 what we do is assets over liabilities, right, Like that's 0:09:21.240 --> 0:09:23.920 easy to the point so that the wording came to 0:09:23.960 --> 0:09:27.240 my brain like assover liabilities. Now it's like visually, how 0:09:27.280 --> 0:09:29.840 does this look? Right? So I'm going back and forth 0:09:29.880 --> 0:09:33.280 with Mike because Mike making the mock up, so I'm like, yo, 0:09:33.320 --> 0:09:38.560 we should have assets over liabilities with the bar in 0:09:38.640 --> 0:09:43.280 between over, like like on where over is. And he 0:09:43.320 --> 0:09:45.640 didn't fully understand what I was saying. So his first 0:09:45.679 --> 0:09:48.000 mock up was assets and then it was just over 0:09:48.880 --> 0:09:51.200 and it was no bar. And I'm kind of like 0:09:51.240 --> 0:09:53.080 trying to explain it to him, like, nah, I want 0:09:53.120 --> 0:09:56.160 the bar, like you know what I'm saying, because I 0:09:56.160 --> 0:09:57.520 feel like the reason why I did that. I feel 0:09:57.520 --> 0:09:59.280 like even going back to math class, when you have 0:09:59.440 --> 0:10:02.400 like the frack, like you always got like a line. 0:10:02.600 --> 0:10:04.640 So I'm like, if we can have that line and 0:10:04.840 --> 0:10:07.680 just have like, it makes over even stand out even 0:10:07.720 --> 0:10:10.160 more like as opposed to just saying over. Now you 0:10:10.240 --> 0:10:14.320 got the line. So it's assets over liabilities with the line, 0:10:14.360 --> 0:10:16.480 it's like a it's like a play on the whole situation. 0:10:17.160 --> 0:10:20.760 So he's like, finally we did it, and then we 0:10:20.800 --> 0:10:23.240 got the font. The fonts extremely important. You want to talk. 0:10:23.080 --> 0:10:25.840 About how you how you decide the font Normally I 0:10:25.880 --> 0:10:28.439 go to a site called the font dot com or 0:10:28.520 --> 0:10:31.280 Google fonts to get the fonts. And I remember I 0:10:31.280 --> 0:10:33.360 sent you like about four or five fonts and you 0:10:33.480 --> 0:10:36.719 you like the the glitchy font, the you know, the 0:10:37.080 --> 0:10:39.360 rustic font that we have. You like that one and 0:10:39.400 --> 0:10:40.920 we just played with that one. But if you go 0:10:40.960 --> 0:10:42.960 to the font dot com, you can get you can 0:10:43.000 --> 0:10:44.760 get a free fonce or Google fonts. 0:10:45.120 --> 0:10:47.280 They got and they got thousands of thousands of fonts. 0:10:47.400 --> 0:10:49.719 Yeah, the fonts is extremely important because even when we 0:10:49.720 --> 0:10:53.240 was doing the logo for Earn Your Lisua and I 0:10:53.320 --> 0:10:55.120 was playing around with that and I came up with 0:10:55.160 --> 0:10:58.880 a Friday the thirteenth is the font that we use 0:10:58.920 --> 0:11:01.000 for the Earn Leisure, right, I just found out on 0:11:01.000 --> 0:11:03.160 the app. I just went to an app and it 0:11:03.240 --> 0:11:04.880 was just playing around with different fonts and it was 0:11:04.920 --> 0:11:08.200 like that, So the font that we use is extremely important. 0:11:08.280 --> 0:11:10.679 I encourage people to so then so then it was like, 0:11:10.679 --> 0:11:13.240 all right, how do what do we do? Like, what 0:11:13.240 --> 0:11:15.120 do we do with it? Right? So it's like, all right, 0:11:15.200 --> 0:11:18.079 we got the assets over liabilities, this is what we're 0:11:18.080 --> 0:11:21.240 gonna go with. Then we decided, like the easiest thing 0:11:21.240 --> 0:11:23.280 to do is put it on T shirts, put it 0:11:23.320 --> 0:11:26.600 on T shirts and put it on sweaters. So you 0:11:26.640 --> 0:11:29.280 want to talk about how we actually did that, Troy 0:11:29.280 --> 0:11:29.640 and Mike. 0:11:29.880 --> 0:11:33.719 So so basically, once we confirmed the logo, we had 0:11:33.760 --> 0:11:35.079 to get you know, a mock up. 0:11:35.280 --> 0:11:36.560 So I got I got a couple of a T. 0:11:36.600 --> 0:11:38.640 Shirt I think a T shirt mock up, and hoe 0:11:38.840 --> 0:11:41.200 a hoodie mack up because the hoodies was, you know, 0:11:41.280 --> 0:11:42.840 it was big big at that time. It was around 0:11:42.920 --> 0:11:45.480 January February something like that. So we had to get 0:11:45.520 --> 0:11:47.760 the hoodie. So I gave you a mock up. And 0:11:47.800 --> 0:11:49.840 after we got the mock up, we found the site 0:11:49.880 --> 0:11:53.280 called printful dot com. Because we didn't know we didn't 0:11:53.320 --> 0:11:55.120 know if we could sell merch, so we had to 0:11:55.160 --> 0:11:57.400 see if it was going to go in printfl dot com. 0:11:57.440 --> 0:12:00.800 They basically it's a drop ship service, so they allow 0:12:00.840 --> 0:12:04.360 you to, uh, you send them the logo and whenever 0:12:04.400 --> 0:12:06.240 you get an order, it goes straight to your site 0:12:06.280 --> 0:12:08.840 to them. Yeah, they printed, they send it out and 0:12:08.880 --> 0:12:12.280 they send you a profit. It's about profit. You don't 0:12:12.320 --> 0:12:14.280 make as much profit, but you don't have to put 0:12:14.320 --> 0:12:16.479 all that money up front for the inventory. 0:12:16.600 --> 0:12:18.640 That's key. That's keys. Like so like print full was 0:12:18.679 --> 0:12:20.120 so key because it was like, Yo, we didn't have 0:12:20.120 --> 0:12:23.240 any money, Like I don't want to over like discount 0:12:23.240 --> 0:12:26.120 that fact, Like we had no money to buy the 0:12:26.160 --> 0:12:28.120 merge and then print it up. So it was like, look, 0:12:28.440 --> 0:12:30.360 we don't have to buy the merch like print fill 0:12:30.559 --> 0:12:32.679 will fulfill it for us. They have the manufacturer of 0:12:32.679 --> 0:12:35.320 the fulfillment center and a distribution center. All we have 0:12:35.360 --> 0:12:37.320 to do really is create the file. So every time, 0:12:37.360 --> 0:12:39.040 like we came up with a logo, I know, like 0:12:39.080 --> 0:12:40.560 we had and that was, like I said, we had 0:12:40.559 --> 0:12:43.199 to scale back. We had so many different logo, different 0:12:43.320 --> 0:12:45.560 sayings on shirts. It was like, all right, someone is 0:12:45.559 --> 0:12:47.240 we don't even need you know what I'm saying. All 0:12:47.280 --> 0:12:48.959 we have to do is just create the file for it. 0:12:49.200 --> 0:12:51.360 And so once we put the file in, it was easy. 0:12:51.440 --> 0:12:54.000 Like now it's like pick a piece of merch. It 0:12:54.040 --> 0:12:56.360 could be a tank top. Remember we had told do. 0:12:56.360 --> 0:12:59.079 Tank tops, you do t shirts, you could do everything, 0:12:59.360 --> 0:13:01.680 mass anything, and it was it was it was an 0:13:01.720 --> 0:13:04.719 inexpensive solution to get our merch up and get it up. 0:13:04.679 --> 0:13:07.480 Fast, right, so it cost does nothing to actually do it. 0:13:07.960 --> 0:13:10.160 But we gain profit, not as much as we could have, 0:13:10.280 --> 0:13:12.559 and we learned that get down there. But it was 0:13:12.600 --> 0:13:13.680 like what profit? 0:13:13.800 --> 0:13:15.920 So yeah, So print fall is great for people that 0:13:16.559 --> 0:13:18.680 don't have the money or may not have the confidence 0:13:18.679 --> 0:13:20.200 because you don't know if your merger is going to sell. 0:13:20.240 --> 0:13:22.040 And it was like Cat said about the books, like 0:13:22.040 --> 0:13:24.079 you don't want to buy a hundred sweaters and then 0:13:24.520 --> 0:13:28.160 just have it sitting in your basement forever. So print folk, 0:13:28.480 --> 0:13:30.640 all you have to do is just give them the design, 0:13:30.880 --> 0:13:33.680 right and then they put it on and then. 0:13:33.600 --> 0:13:35.559 And you can make your own price as well, so 0:13:35.640 --> 0:13:37.200 you you know, they tell you that it costs, say 0:13:37.200 --> 0:13:39.400 fifteen dollars, right, that's just the number I'm thrown out there. 0:13:39.559 --> 0:13:41.079 You can make it sixteen dollars, you can make it 0:13:41.120 --> 0:13:43.439 twenty dollars. You can make your own price, so that's 0:13:43.520 --> 0:13:45.160 also good too. And it tells you how much profit 0:13:45.240 --> 0:13:47.280 you're going to make after you make your price, so 0:13:47.320 --> 0:13:48.880 you know exactly how much you're making for sure. 0:13:49.440 --> 0:13:52.160 So so how do we integrate that with the website 0:13:52.200 --> 0:13:53.520 like actually putting it on the website. 0:13:53.559 --> 0:13:56.319 So what's cool is with Shopify and that's the that's 0:13:56.360 --> 0:13:58.120 how we are. Our site is built is built on 0:13:58.160 --> 0:14:00.959 that Shopify on platform, which one of the best platforms 0:14:01.000 --> 0:14:04.160 if you want to do any e commerce. And that's 0:14:04.200 --> 0:14:05.959 about what thirty dollars a month. It starts for thirty 0:14:06.000 --> 0:14:08.120 dollars a month to have that platform, and they do 0:14:08.200 --> 0:14:12.480 the shipping, the shipping percentage, they do the analytics for you, 0:14:12.520 --> 0:14:17.160 they do everything. So with Shopify, you you connect the 0:14:17.200 --> 0:14:19.920 print fo app to the Shopify and it automatically sinks 0:14:19.960 --> 0:14:21.800 with what your merch when you make on make on 0:14:21.840 --> 0:14:23.600 print forle that's that fast. 0:14:23.920 --> 0:14:26.680 Na, so you you're pretty much so all right, So shot, 0:14:26.800 --> 0:14:29.520 Shopify is the payment processor. 0:14:29.200 --> 0:14:32.000 No, Shopify is your Shopify is the is the uh 0:14:32.760 --> 0:14:35.680 the platform. Let's say that's the platform, and your leisure 0:14:35.720 --> 0:14:36.600 goes on that platform. 0:14:36.640 --> 0:14:37.640 Okay, that's our store. 0:14:37.800 --> 0:14:38.640 Yep, that's our store. 0:14:38.720 --> 0:14:39.040 Okay. 0:14:39.320 --> 0:14:42.720 Now, print fo is a third party app that talks 0:14:42.760 --> 0:14:46.080 to Shopify. So every time someone comes to earn your 0:14:46.120 --> 0:14:50.360 leisure and make a sale, Shopify sends that sale to 0:14:50.400 --> 0:14:52.760 print fal and printfal makes the uderm send it out. 0:14:52.720 --> 0:14:55.360 The manufacturer fulfiller distributed, gotcha okay yep. 0:14:55.440 --> 0:14:57.800 So the payment process and runs through Shopify. 0:14:57.480 --> 0:15:01.280 Right, the payment processes through a company called strike Stripe 0:15:01.360 --> 0:15:03.960 and Shopify. So we have we accept credit card payments 0:15:03.960 --> 0:15:08.000 to Shopify payments. So Shopify handles all the merchant, the 0:15:08.080 --> 0:15:10.760 merchant merchant account, and then we also have PayPal, so 0:15:10.840 --> 0:15:13.040 we use PayPal, we use the Shopify merchant. 0:15:13.320 --> 0:15:15.320 Okay, and every time a sale comes through, when we 0:15:15.440 --> 0:15:16.280 get an email about that. 0:15:16.320 --> 0:15:19.760 We get an email saying you got you got I 0:15:19.800 --> 0:15:21.480 know what, somebody. We've begetting a lot. 0:15:21.400 --> 0:15:24.280 Of those lately, so so so so so yeah, so 0:15:24.320 --> 0:15:27.240 we set that up and so now we got to 0:15:27.320 --> 0:15:29.760 market it right. So as far as marketing, you know 0:15:30.520 --> 0:15:34.160 what got us here and you know, our our game 0:15:34.200 --> 0:15:37.440 plan from day one was social media, so you know 0:15:37.480 --> 0:15:40.040 we was wearing it on social media and being at it. 0:15:40.040 --> 0:15:42.240 It was something that that caught people's attention. Like when 0:15:42.240 --> 0:15:44.600 people see the asset of a liabilities, they're like, what 0:15:44.720 --> 0:15:47.000 is that? Like are you an accountant? Like what does 0:15:47.040 --> 0:15:48.840 that mean? Like you know, I mean it's a conversation. 0:15:48.920 --> 0:15:51.880 Start media conversations. People people see you in the airport 0:15:51.960 --> 0:15:54.440 and they like stop you. And that's another thing too 0:15:54.480 --> 0:15:56.760 from the tip from my standpoint as far as on 0:15:56.800 --> 0:15:58.560 the marketing side, is that a lot of times we 0:15:58.840 --> 0:16:01.440 have to be like try to put our brand out there, 0:16:01.480 --> 0:16:04.600 Like if you have you know, X Y and z Burger, 0:16:04.640 --> 0:16:06.120 you want to put x Y and z Burger. Like 0:16:06.120 --> 0:16:08.440 we could have easily put earn your Leisure on every 0:16:08.440 --> 0:16:12.960 single thing, but sometimes it's like you could put something 0:16:12.960 --> 0:16:16.040 out there that's not directly related to who you are, 0:16:16.200 --> 0:16:19.680 but it all comes back to you. For us, we've 0:16:19.680 --> 0:16:22.440 become a lot of different things have come synonymous with us, 0:16:22.480 --> 0:16:25.760 so E Y L, which is the initials even if 0:16:25.760 --> 0:16:27.560 they don't know, they might not even heard of earn 0:16:27.600 --> 0:16:29.720 your leisure, but they heard of e y L remember that. 0:16:29.800 --> 0:16:32.240 But that's a conversation too though, that's and we should 0:16:32.320 --> 0:16:34.040 talk about that. It was like Yo when we got EYL, 0:16:34.240 --> 0:16:37.200 was like people know things in like three letters. We 0:16:37.200 --> 0:16:39.480 were like, Yo y l y is a brand, Like 0:16:39.560 --> 0:16:42.120 Yo EYL sounds pretty similar, Like that's wrong with that. 0:16:42.720 --> 0:16:44.400 I mean, you know me, I get everything from from 0:16:44.520 --> 0:16:47.080 rap music, so I've told the story before, but like 0:16:47.200 --> 0:16:49.400 Wu Tang to me, like that was just so dope 0:16:49.440 --> 0:16:51.040 how they did it. So it's like they have the 0:16:51.080 --> 0:16:54.520 Wu Tang klan, but then they got wool killer Bees, right, 0:16:54.760 --> 0:16:57.160 that was their logo. Then they got the W Like 0:16:57.200 --> 0:16:58.400 that W was strong. 0:16:58.600 --> 0:17:01.000 I mean, that's world renowned. If you see that W, 0:17:01.160 --> 0:17:02.120 you think Wu Tang. 0:17:02.760 --> 0:17:05.000 And then you got the Wu. So it's like it's 0:17:05.040 --> 0:17:07.800 so many different things that you can like where it's 0:17:07.840 --> 0:17:10.160 like even if you're not saying the Wu Tang clan, 0:17:10.720 --> 0:17:13.200 you saying any of those different things, it all comes 0:17:13.240 --> 0:17:15.399 back to Wu Tang. So for us it was the 0:17:15.400 --> 0:17:17.800 same thing. It was like, I if we got a slogan, 0:17:17.840 --> 0:17:21.240 so now our slogan became Aciso reliabilities EYL. Like you said, 0:17:21.240 --> 0:17:23.879 that's like YSL or that's like something that's like a 0:17:24.440 --> 0:17:26.560 you know, USC. When you think of a college, it's 0:17:26.600 --> 0:17:29.960 like USC, LSU or any of those type of universities. 0:17:29.960 --> 0:17:32.240 They always like N YU. They always have three Like 0:17:32.280 --> 0:17:34.159 you don't say New York University, say n. 0:17:34.240 --> 0:17:37.280 Yuh yeah US they're all three letters. 0:17:38.359 --> 0:17:41.520 Yeah. So it's like E y L, which made it 0:17:41.560 --> 0:17:44.640 perfect for Eyo University, which came later on down line. 0:17:44.680 --> 0:17:47.080 And then just even our obblehead logo what you see 0:17:47.080 --> 0:17:49.440 in the back right there, that's something that just came 0:17:49.440 --> 0:17:52.480 about on a moji app. But now people see that's 0:17:52.520 --> 0:17:56.439 a conversation starter, right It's like, oh yeah, what's this 0:17:56.600 --> 0:17:59.520 And it's like, you know, so marketing for us was 0:17:59.560 --> 0:18:02.480 real big. So as far as marketing the merch, we're 0:18:02.520 --> 0:18:04.720 wearing it every single chance we get shot out to Spurgo, 0:18:04.800 --> 0:18:07.800 that's something that he said, like brand consistency. Every time 0:18:07.840 --> 0:18:09.760 you see us out, we're wearing it. We're wearing it 0:18:09.800 --> 0:18:11.960 on our podcast, we're wearing it on YouTube, we're wearing 0:18:11.920 --> 0:18:14.840 it in the Instagram, and then we're giving it away. 0:18:15.080 --> 0:18:17.840 So all of the influences everybody that came on our show, 0:18:18.280 --> 0:18:20.800 we're gifting it to them, so now they're wearing it 0:18:20.840 --> 0:18:22.359