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Speaker 2: My graduates from my school being forced back drop Mike

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Speaker 2: drop back drop drop.

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Speaker 3: All right, guys, welcome back e y l legendary situation

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Speaker 3: right here.

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Speaker 4: Absolutely.

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Speaker 3: First of a number of reasons, yeah, many of reasons.

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Speaker 3: That's a fact. First and foremost, we want to thank

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Speaker 3: you guys for your ongoing support. It's truly, truly humbling

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Speaker 3: and we never never ever take it for granted. So,

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Speaker 3: you know, one of the things the dope part about

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Speaker 3: Earn a Lisia is that if you've been rocking with

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Speaker 3: us from day one, or even if you just came aboard,

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Speaker 3: you get to see our growth because we're actually you know,

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Speaker 3: this is actually happening in real time for us. So

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Speaker 3: people saw, you know, how we started in Troy's dining room,

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Speaker 3: and they saw the progression in us, you know, having

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Speaker 3: a studio and then going to Atlanta having a studio

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Speaker 3: out there, and then you know, getting a trucking company,

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Speaker 3: and then they sort of growth as far as our YouTube,

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Speaker 3: they sort of growth as far as Eyo University, just exploding,

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Speaker 3: and it's just constantly like, you know, we're an entrepreneur

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Speaker 3: business podcast platform, but you know, we don't just highlight

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Speaker 3: other people like we actually show you the workings of

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Speaker 3: what we have going on as well. And that's the

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Speaker 3: whole point, right, It's like, you know, we're in it

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Speaker 3: to create jobs, create opportunities, and make a profit. We

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Speaker 3: never apologize about making money. That's the whole point. Yeah, yeah,

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Speaker 3: for sure, So you know, one of the things that

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Speaker 3: was day one and has grown and we've had trials

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Speaker 3: and tribulations, and something that is probably one of the

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Speaker 3: most common things for entrepreneurs, especially in our community, is merch.

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Speaker 4: But you know what I mean.

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Speaker 3: So it's merch and people they have witnessed our merch

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Speaker 3: journey and actually we put a post on a rail

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Speaker 3: that got a lot a lot of views, and people

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Speaker 3: was asking us about it, like, you know, can you

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Speaker 3: explain this and what's this machine you're using? And how

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Speaker 3: do you do this? And how'd y'all change that? And

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Speaker 3: how y'all do it yourself? Because we say, you know,

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Speaker 3: we cut out the minimun we're doing everything ourselves now.

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Speaker 3: So we figured, you know, instead of just kind of

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Speaker 3: making an ig post and you know, a clip explaining it.

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Speaker 3: I know a lot of people have the same question

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Speaker 3: and interested. It's like, you know, how do you get

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Speaker 3: started in the merch game? How do you grow the

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Speaker 3: merch game? There's a lot of moving parts. To us,

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Speaker 3: it's a little bit more even than I expected it

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Speaker 3: to be.

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Speaker 4: It's crazy because when we started, we had no idea

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Speaker 4: of all the intricacies, and now it's like, you know,

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Speaker 4: it's a whole machine. We got running man.

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Speaker 1: Yeah.

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Speaker 3: So being that, you know, we just dropped our our

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Speaker 3: new merch collection, we figured it'd be fitting to have

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Speaker 3: an episode like that explaining our merch journey from the

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Speaker 3: beginning to where we are now, all the trial and fibulations,

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Speaker 3: all the mistakes, all the mistakes that we made that

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Speaker 3: cost us a lot of money, and you know, hopefully,

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Speaker 3: you know, you can actually learn from it and make

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Speaker 3: money and save yourself, uh time and energy by actually

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Speaker 3: learning from all mistakes. So we have a special guest

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Speaker 3: for this episode. Once again, if you've been following our journey,

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Speaker 3: probably heard Chico Bean shout at Chico Bean shouts being dash.

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Speaker 3: You've heard him referenced on a few different episodes before Mike,

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Speaker 3: So you know, you see an Lisia a lot of times,

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Speaker 3: mostly all the time you see me and Troy where

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Speaker 3: the we're the face of it in front of the camera.

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Speaker 3: But none of it will be possible without our third partner,

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Speaker 3: the guy behind the scenes. Mike might be Mike. Yes,

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Speaker 3: Chico Bean, So Mike, Mike does everything as far as

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Speaker 3: from you know, uh YouTube to the technical stuff Eyo University.

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Speaker 3: He's kind of the handyman of earning Lesia. He makes

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Speaker 3: the whole operation run on all of the things that.

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Speaker 4: You like, we're gonna say this, We're going this, yeah

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Speaker 4: for sure.

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Speaker 3: So one of the things things that he uh he

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Speaker 3: took the head and he's really been the forefront of

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Speaker 3: actually managing was the merch. So we figured, okay, if

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Speaker 3: we're gonna do a merch episode, we gotta include micing

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Speaker 3: it because he's the guy that actually has all the

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Speaker 3: information and you know, legendary situation because I don't think

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Speaker 3: anybody has really seen him too much. Uh So now

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Speaker 3: we're putting a guy behind the camera in front of

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Speaker 3: the camera, so hopefully he doesn't get too nervous. Take

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Speaker 3: it easy on him.

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Speaker 4: We're gonna be yeah, we'll go we'll go easy on So.

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Speaker 3: First and foremost, thank you for joining us.

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Speaker 5: Appreciate it, thank you for having me.

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Speaker 4: This is it's legendary, and this is the first time

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Speaker 4: that we're recording an episode as ernial Lesia, which makes

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Speaker 4: it really dope. Man, Like you said, they see us too,

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Speaker 4: but it's like this, this is this is a three

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Speaker 4: uh headed team that does this so child to you, man.

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Speaker 3: It's like it's like Destiny's Child reunited. All right, So

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Speaker 3: we're gonna we're gonna jump right into it. And this

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Speaker 3: is a free flowing conversation because all of us played

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Speaker 3: the part in the merch. But I think it's important

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Speaker 3: to start at the beginning level of why we even

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Speaker 3: thought merch was important. So this is something that all entrepreneurs,

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Speaker 3: no matter what business you're in. This is a great

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Speaker 3: thing about merch, right, is that from my standpoint, anybody

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Speaker 3: else can chime in. It's a great marketing tool. So

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Speaker 3: that was the first that's the first thought behind it.

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Speaker 3: It's like, all right, we're building our brand over a

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Speaker 3: year ago where we're new. We're building our brand. You know,

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Speaker 3: obviously we're on Instagram, we got the podcast popping, but

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Speaker 3: how do we reach more people? How do we grow

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Speaker 3: the tent even larger? So the number one thing, as

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Speaker 3: if you know, when Dame says shot out the Dame,

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Speaker 3: is that you know, people see me, I gotta wear something.

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Speaker 3: So instead of me promoting other people's brands and when

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Speaker 3: you know, uh, designer clothes and rapping about designer clothes,

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Speaker 3: I'm wearing my own stuff. So that's what we said, Like,

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Speaker 3: you know, they got to see us in front of

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Speaker 3: the camera, it's a visual thing. They see us with

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Speaker 3: clips on Instagram. Why not have something that we can

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Speaker 3: coin ourselves and put it out there and not only

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Speaker 3: will it help grow our brand, but it'll be it'll

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Speaker 3: be you know, something that people can champion and be

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Speaker 3: proud of as well. So we going back and forth

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Speaker 3: for a while, like you know, all right, what do

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Speaker 3: we do? What do we do? So, you know, just

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Speaker 3: kind of going back and forth. I'm like, all right, well,

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Speaker 3: we're a financial literacy platform, right, and what kind of

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Speaker 3: what's a cool slogan that can fit in? Because obviously

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Speaker 3: we can just make earn your leisure and we did

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Speaker 3: do that.

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Speaker 4: We started with the logo t.

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Speaker 3: Yeah, the logo tea those is extremely popular. We should

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Speaker 3: release that limited edition. But it was like, what's our slogan,

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Speaker 3: what's our thing that we can just you know, every

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Speaker 3: brand I feel like has a slogan. Nike has just

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Speaker 3: do it, you know what I'm saying, Like, it's like

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Speaker 3: you always got a slogan. So assets Overliabilities I came

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Speaker 3: up with that.

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Speaker 4: Now, we shouldn't jump straight to that yet because it

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Speaker 4: was like we had like a bunch of ideas. You

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Speaker 4: know what I'm saying, because ideas, the idea, a bunch

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Speaker 4: of them. But it was like, Yo, let's let's just

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Speaker 4: throw out a bunch of them. And that's something that

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Speaker 4: people need to learn to like just have a bunch

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Speaker 4: of ideas, a bunch of ideas, put them all out there,

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Speaker 4: and something that we had to learn and maybe as

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Speaker 4: you go on, scale back the ideas. But asterabilities that

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Speaker 4: that was like we were like, yeah, that we gotta

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Speaker 4: go with that. So you gotta tell the story how

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Speaker 4: you came up with that.

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Speaker 3: Yeah, as the soil liabilities, it was like you said,

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Speaker 3: it was a lot of different things that he was

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Speaker 3: going back and forth with hustle for your last name.

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Speaker 3: That wasn't we didn't come up with that. But we

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Speaker 3: didn't come up with that. I'm not sure we had

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Speaker 3: a few.

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Speaker 4: Yeah, we had had the curators of culture. I remember

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Speaker 4: that joint. We had the credit rules everything around me.

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Speaker 3: Remember that that was actually a good one.

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Speaker 4: The stream joint was it we had a bunch of them,

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Speaker 4: you know, because it was just like, Yo, we knew

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Speaker 4: how important it is to that the what clothing can

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Speaker 4: do for a community, right, the first thing that people

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Speaker 4: see is what you have on. And so if they're

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Speaker 4: gonna look at what you have on, might well have

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Speaker 4: a message. So like even the Day one people, like

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Speaker 4: the first couple of episodes, we even have our own stuff,

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Speaker 4: like we were wearing other people stuff, and it was like, nah, bro,

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Speaker 4: like we got to stick to that that model of like, yo,

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Speaker 4: if they gonna see us, the might as well to

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Speaker 4: see us on our own thing.

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Speaker 3: Yeah. So when I came up with the idea of

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Speaker 3: assets over liabilities, it was like, to me, just a

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Speaker 3: no brainer where I'm like, all right, the most simplest

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Speaker 3: way to explain it in three words as far as

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Speaker 3: what we do is assets over liabilities, right, Like that's

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Speaker 3: easy to the point so that the wording came to

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Speaker 3: my brain like assover liabilities. Now it's like visually, how

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Speaker 3: does this look? Right? So I'm going back and forth

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Speaker 3: with Mike because Mike making the mock up, so I'm like, yo,

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Speaker 3: we should have assets over liabilities with the bar in

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Speaker 3: between over, like like on where over is. And he

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Speaker 3: didn't fully understand what I was saying. So his first

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Speaker 3: mock up was assets and then it was just over

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Speaker 3: and it was no bar. And I'm kind of like

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Speaker 3: trying to explain it to him, like, nah, I want

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Speaker 3: the bar, like you know what I'm saying, because I

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Speaker 3: feel like the reason why I did that. I feel

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Speaker 3: like even going back to math class, when you have

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Speaker 3: like the frack, like you always got like a line.

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Speaker 3: So I'm like, if we can have that line and

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Speaker 3: just have like, it makes over even stand out even

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Speaker 3: more like as opposed to just saying over. Now you

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Speaker 3: got the line. So it's assets over liabilities with the line,

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Speaker 3: it's like a it's like a play on the whole situation.

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Speaker 3: So he's like, finally we did it, and then we

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Speaker 3: got the font. The fonts extremely important. You want to talk.

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Speaker 6: About how you how you decide the font Normally I

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Speaker 6: go to a site called the font dot com or

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Speaker 6: Google fonts to get the fonts. And I remember I

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Speaker 6: sent you like about four or five fonts and you

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Speaker 6: you like the the glitchy font, the you know, the

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Speaker 6: rustic font that we have. You like that one and

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Speaker 6: we just played with that one. But if you go

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Speaker 6: to the font dot com, you can get you can

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Speaker 6: get a free fonce or Google fonts.

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Speaker 5: They got and they got thousands of thousands of fonts.

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Speaker 3: Yeah, the fonts is extremely important because even when we

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Speaker 3: was doing the logo for Earn Your Lisua and I

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Speaker 3: was playing around with that and I came up with

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Speaker 3: a Friday the thirteenth is the font that we use

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Speaker 3: for the Earn Leisure, right, I just found out on

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Speaker 3: the app. I just went to an app and it

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Speaker 3: was just playing around with different fonts and it was

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Speaker 3: like that, So the font that we use is extremely important.

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Speaker 3: I encourage people to so then so then it was like,

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Speaker 3: all right, how do what do we do? Like, what

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Speaker 3: do we do with it? Right? So it's like, all right,

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Speaker 3: we got the assets over liabilities, this is what we're

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Speaker 3: gonna go with. Then we decided, like the easiest thing

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Speaker 3: to do is put it on T shirts, put it

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Speaker 3: on T shirts and put it on sweaters. So you

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Speaker 3: want to talk about how we actually did that, Troy

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Speaker 3: and Mike.

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Speaker 6: So so basically, once we confirmed the logo, we had

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Speaker 6: to get you know, a mock up.

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Speaker 5: So I got I got a couple of a T.

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Speaker 6: Shirt I think a T shirt mock up, and hoe

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Speaker 6: a hoodie mack up because the hoodies was, you know,

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Speaker 6: it was big big at that time. It was around

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Speaker 6: January February something like that. So we had to get

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Speaker 6: the hoodie. So I gave you a mock up. And

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Speaker 6: after we got the mock up, we found the site

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Speaker 6: called printful dot com. Because we didn't know we didn't

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Speaker 6: know if we could sell merch, so we had to

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Speaker 6: see if it was going to go in printfl dot com.

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Speaker 6: They basically it's a drop ship service, so they allow

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Speaker 6: you to, uh, you send them the logo and whenever

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Speaker 6: you get an order, it goes straight to your site

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Speaker 6: to them. Yeah, they printed, they send it out and

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Speaker 6: they send you a profit. It's about profit. You don't

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Speaker 6: make as much profit, but you don't have to put

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Speaker 6: all that money up front for the inventory.

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Speaker 4: That's key. That's keys. Like so like print full was

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Speaker 4: so key because it was like, Yo, we didn't have

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Speaker 4: any money, Like I don't want to over like discount

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Speaker 4: that fact, Like we had no money to buy the

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Speaker 4: merge and then print it up. So it was like, look,

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Speaker 4: we don't have to buy the merch like print fill

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Speaker 4: will fulfill it for us. They have the manufacturer of

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Speaker 4: the fulfillment center and a distribution center. All we have

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Speaker 4: to do really is create the file. So every time,

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Speaker 4: like we came up with a logo, I know, like

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Speaker 4: we had and that was, like I said, we had

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Speaker 4: to scale back. We had so many different logo, different

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Speaker 4: sayings on shirts. It was like, all right, someone is

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Speaker 4: we don't even need you know what I'm saying. All

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Speaker 4: we have to do is just create the file for it.

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Speaker 4: And so once we put the file in, it was easy.

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Speaker 4: Like now it's like pick a piece of merch. It

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Speaker 4: could be a tank top. Remember we had told do.

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Speaker 6: Tank tops, you do t shirts, you could do everything,

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Speaker 6: mass anything, and it was it was it was an

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Speaker 6: inexpensive solution to get our merch up and get it up.

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Speaker 4: Fast, right, so it cost does nothing to actually do it.

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Speaker 4: But we gain profit, not as much as we could have,

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Speaker 4: and we learned that get down there. But it was

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Speaker 4: like what profit?

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Speaker 3: So yeah, So print fall is great for people that

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Speaker 3: don't have the money or may not have the confidence

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Speaker 3: because you don't know if your merger is going to sell.

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Speaker 3: And it was like Cat said about the books, like

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Speaker 3: you don't want to buy a hundred sweaters and then

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Speaker 3: just have it sitting in your basement forever. So print folk,

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Speaker 3: all you have to do is just give them the design,

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Speaker 3: right and then they put it on and then.

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Speaker 6: And you can make your own price as well, so

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Speaker 6: you you know, they tell you that it costs, say

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Speaker 6: fifteen dollars, right, that's just the number I'm thrown out there.

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Speaker 6: You can make it sixteen dollars, you can make it

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Speaker 6: twenty dollars. You can make your own price, so that's

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Speaker 6: also good too. And it tells you how much profit

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Speaker 6: you're going to make after you make your price, so

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Speaker 6: you know exactly how much you're making for sure.

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Speaker 3: So so how do we integrate that with the website

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Speaker 3: like actually putting it on the website.

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Speaker 6: So what's cool is with Shopify and that's the that's

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Speaker 6: how we are. Our site is built is built on

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Speaker 6: that Shopify on platform, which one of the best platforms

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Speaker 6: if you want to do any e commerce. And that's

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Speaker 6: about what thirty dollars a month. It starts for thirty

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Speaker 6: dollars a month to have that platform, and they do

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Speaker 6: the shipping, the shipping percentage, they do the analytics for you,

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Speaker 6: they do everything. So with Shopify, you you connect the

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Speaker 6: print fo app to the Shopify and it automatically sinks

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Speaker 6: with what your merch when you make on make on

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Speaker 6: print forle that's that fast.

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Speaker 3: Na, so you you're pretty much so all right, So shot,

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Speaker 3: Shopify is the payment processor.

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Speaker 6: No, Shopify is your Shopify is the is the uh

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Speaker 6: the platform. Let's say that's the platform, and your leisure

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Speaker 6: goes on that platform.

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Speaker 4: Okay, that's our store.

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Speaker 5: Yep, that's our store.

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Speaker 4: Okay.

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Speaker 6: Now, print fo is a third party app that talks

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Speaker 6: to Shopify. So every time someone comes to earn your

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Speaker 6: leisure and make a sale, Shopify sends that sale to

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Speaker 6: print fal and printfal makes the uderm send it out.

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Speaker 4: The manufacturer fulfiller distributed, gotcha okay yep.

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Speaker 3: So the payment process and runs through Shopify.

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Speaker 6: Right, the payment processes through a company called strike Stripe

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Speaker 6: and Shopify. So we have we accept credit card payments

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Speaker 6: to Shopify payments. So Shopify handles all the merchant, the

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Speaker 6: merchant merchant account, and then we also have PayPal, so

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Speaker 6: we use PayPal, we use the Shopify merchant.

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Speaker 4: Okay, and every time a sale comes through, when we

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Speaker 4: get an email about that.

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Speaker 5: We get an email saying you got you got I

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Speaker 5: know what, somebody. We've begetting a lot.

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Speaker 3: Of those lately, so so so so so yeah, so

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Speaker 3: we set that up and so now we got to

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Speaker 3: market it right. So as far as marketing, you know

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Speaker 3: what got us here and you know, our our game

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Speaker 3: plan from day one was social media, so you know

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Speaker 3: we was wearing it on social media and being at it.

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Speaker 3: It was something that that caught people's attention. Like when

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Speaker 3: people see the asset of a liabilities, they're like, what

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Speaker 3: is that? Like are you an accountant? Like what does

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Speaker 3: that mean? Like you know, I mean it's a conversation.

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Speaker 3: Start media conversations. People people see you in the airport

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Speaker 3: and they like stop you. And that's another thing too

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Speaker 3: from the tip from my standpoint as far as on

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Speaker 3: the marketing side, is that a lot of times we

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Speaker 3: have to be like try to put our brand out there,

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Speaker 3: Like if you have you know, X Y and z Burger,

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Speaker 3: you want to put x Y and z Burger. Like

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Speaker 3: we could have easily put earn your Leisure on every

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Speaker 3: single thing, but sometimes it's like you could put something

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Speaker 3: out there that's not directly related to who you are,

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Speaker 3: but it all comes back to you. For us, we've

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Speaker 3: become a lot of different things have come synonymous with us,

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Speaker 3: so E Y L, which is the initials even if

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Speaker 3: they don't know, they might not even heard of earn

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Speaker 3: your leisure, but they heard of e y L remember that.

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Speaker 4: But that's a conversation too though, that's and we should

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Speaker 4: talk about that. It was like Yo when we got EYL,

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Speaker 4: was like people know things in like three letters. We

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Speaker 4: were like, Yo y l y is a brand, Like

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Speaker 4: Yo EYL sounds pretty similar, Like that's wrong with that.

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Speaker 3: I mean, you know me, I get everything from from

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Speaker 3: rap music, so I've told the story before, but like

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Speaker 3: Wu Tang to me, like that was just so dope

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Speaker 3: how they did it. So it's like they have the

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Speaker 3: Wu Tang klan, but then they got wool killer Bees, right,

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Speaker 3: that was their logo. Then they got the W Like

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Speaker 3: that W was strong.

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Speaker 4: I mean, that's world renowned. If you see that W,

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Speaker 4: you think Wu Tang.

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Speaker 3: And then you got the Wu. So it's like it's

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Speaker 3: so many different things that you can like where it's

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Speaker 3: like even if you're not saying the Wu Tang clan,

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Speaker 3: you saying any of those different things, it all comes

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Speaker 3: back to Wu Tang. So for us it was the

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Speaker 3: same thing. It was like, I if we got a slogan,

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Speaker 3: so now our slogan became Aciso reliabilities EYL. Like you said,

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Speaker 3: that's like YSL or that's like something that's like a

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Speaker 3: you know, USC. When you think of a college, it's

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Speaker 3: like USC, LSU or any of those type of universities.

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Speaker 3: They always like N YU. They always have three Like

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Speaker 3: you don't say New York University, say n.

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Speaker 4: Yuh yeah US they're all three letters.

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Speaker 3: Yeah. So it's like E y L, which made it

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Speaker 3: perfect for Eyo University, which came later on down line.

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Speaker 3: And then just even our obblehead logo what you see

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Speaker 3: in the back right there, that's something that just came

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Speaker 3: about on a moji app. But now people see that's

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Speaker 3: a conversation starter, right It's like, oh yeah, what's this

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Speaker 3: And it's like, you know, so marketing for us was

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Speaker 3: real big. So as far as marketing the merch, we're

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Speaker 3: wearing it every single chance we get shot out to Spurgo,

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Speaker 3: that's something that he said, like brand consistency. Every time

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Speaker 3: you see us out, we're wearing it. We're wearing it

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Speaker 3: on our podcast, we're wearing it on YouTube, we're wearing

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Speaker 3: it in the Instagram, and then we're giving it away.

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Speaker 3: So all of the influences everybody that came on our show,

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Speaker 3: we're gifting it to them, so now they're wearing it

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00:18:20,840 --> 00:18:22,359
Speaker 3: when they work out. They might put it in their

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Speaker 3: stories where we posted.

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Speaker 4: It freak yeah, and that's how you spread the brand.

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00:18:26,680 --> 00:18:28,040
Speaker 4: And when we was giving it to the people who

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Speaker 4: came on, it was like yo, that was part of

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Speaker 4: like the graduation gift, Like yo, you did the episode

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Speaker 4: Welcome to Alumni, it's your shirt, so it was free.

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Speaker 4: It was free promotion.

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Speaker 3: Yeah, So it just started to It's just one of

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Speaker 3: these things that just started to spread like wildfire because

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Speaker 3: now people we had developed such a loyal base and

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Speaker 3: were given so much value that people was just looking

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Speaker 3: for ways to support us. That's another thing too, It's

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Speaker 3: like focus on the value because once you focus on

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Speaker 3: the value, then selling any product becomes a lot easier

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Speaker 3: because people, you know, they want to support things that

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Speaker 3: they believe in. Right, It's like nips see, like the

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Speaker 3: Proud to Pay campaign where it was like one hundred

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Speaker 3: dollars mixtape. Like sometimes people are just buying a mixtape

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00:19:05,880 --> 00:19:08,120
Speaker 3: or they'll just buy a record just because they really

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Speaker 3: rock with the artist, Like you know what I'm saying.

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00:19:10,119 --> 00:19:12,120
Speaker 3: They feel like they just got so much value from

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Speaker 3: that artist for so long that hey, let me just

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Speaker 3: buy this CD. I might not even never play it,

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Speaker 3: but let me chuse the fifteen dollars. That ain't gonna

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Speaker 3: kill me. Even in Nipsey's case, it was one hundred dollars.

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Speaker 3: Hundred dollars and a lot of people, a lot of

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Speaker 3: people bought, think a thousand people or something like that.

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Speaker 3: So that's how we just started to grow. And so

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Speaker 3: now it became really really big, right. It was like

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Speaker 3: assets over liability seeing.

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Speaker 4: Me like, oh you know them, Like like people would

433
00:19:39,760 --> 00:19:42,080
Speaker 4: walk out and you would be like you see people

434
00:19:42,119 --> 00:19:43,560
Speaker 4: with the shirt and it's like, yeah, that's crazy. They

435
00:19:43,560 --> 00:19:45,199
Speaker 4: walk right past you. They didn't have no idea, And

436
00:19:45,240 --> 00:19:48,680
Speaker 4: it was like, I remember when my brother called me.

437
00:19:48,800 --> 00:19:50,720
Speaker 4: He was like he was in school and somebody saw

438
00:19:50,720 --> 00:19:52,639
Speaker 4: the logo shirt and he was looking at it like, yo,

439
00:19:52,680 --> 00:19:54,159
Speaker 4: that's my brother you got on the shirt. It was

440
00:19:54,240 --> 00:19:56,840
Speaker 4: like unbelievable for him to see it. And they were like, yo,

441
00:19:56,880 --> 00:19:58,560
Speaker 4: you know them, and it's like, yeah, that's my brother. Man,

442
00:19:58,640 --> 00:20:00,159
Speaker 4: this is kind of trippy. He was like, yoah, I

443
00:20:00,200 --> 00:20:02,200
Speaker 4: got something. He was like, yo, ya gotta put those

444
00:20:02,200 --> 00:20:04,280
Speaker 4: logo shirts out, bro. The logo shirts are the ones

445
00:20:04,320 --> 00:20:06,000
Speaker 4: that's going to do it and at the same time

446
00:20:06,040 --> 00:20:08,080
Speaker 4: we were doing the assets who liabilities and people walking

447
00:20:08,119 --> 00:20:09,960
Speaker 4: around with that. It was like seeing it out there

448
00:20:10,359 --> 00:20:11,960
Speaker 4: was crazy because it was like, yo, that was just

449
00:20:11,960 --> 00:20:14,600
Speaker 4: an idea and now it's it's attacking the country in

450
00:20:14,640 --> 00:20:15,000
Speaker 4: the world.

451
00:20:15,160 --> 00:20:17,280
Speaker 6: It's definitely crazy. When you go out, it's like them

452
00:20:17,280 --> 00:20:19,119
Speaker 6: all or something. You see somebody else with the mercer

453
00:20:19,320 --> 00:20:19,760
Speaker 6: like damn.

454
00:20:20,080 --> 00:20:21,680
Speaker 3: So so let me ask you this, because all T

455
00:20:21,800 --> 00:20:24,880
Speaker 3: shirts aren't made the same. So how do we decide

456
00:20:25,080 --> 00:20:27,919
Speaker 3: which quality T shirt? Because like on the way on

457
00:20:28,000 --> 00:20:29,720
Speaker 3: the site they can you got different options of what

458
00:20:30,080 --> 00:20:31,080
Speaker 3: kind of shirts you want to use.

459
00:20:31,040 --> 00:20:34,159
Speaker 6: Right, so, uh, they do have a lot of different

460
00:20:34,960 --> 00:20:38,520
Speaker 6: different T shirt types of T shirts and material. Okay,

461
00:20:38,560 --> 00:20:41,560
Speaker 6: that was like we we we tested like five of

462
00:20:41,600 --> 00:20:45,480
Speaker 6: them and and you know one would shrink, one to

463
00:20:45,560 --> 00:20:49,159
Speaker 6: collar wood might be Mike Collo said one. You know,

464
00:20:49,240 --> 00:20:51,240
Speaker 6: so it was so many different things that was happening.

465
00:20:51,359 --> 00:20:53,399
Speaker 6: We was trying you know, uh, what is that? What

466
00:20:53,480 --> 00:20:55,720
Speaker 6: do they say, You're trying so many things into it

467
00:20:55,760 --> 00:20:58,720
Speaker 6: works or whatever. But we came we came across a

468
00:20:58,800 --> 00:21:03,120
Speaker 6: Netflix to NETFLI. We came across next Level, Next Level

469
00:21:03,119 --> 00:21:06,240
Speaker 6: thirty six hundred. So the next level thirty six hundred.

470
00:21:06,400 --> 00:21:09,800
Speaker 6: It didn't shrink, it looked really well, like well mate,

471
00:21:10,080 --> 00:21:13,720
Speaker 6: and the collar was good, and we just went with

472
00:21:13,760 --> 00:21:15,600
Speaker 6: that and you know, trial and error, that's what I

473
00:21:15,600 --> 00:21:17,879
Speaker 6: was trying to ford. So we did the in the

474
00:21:17,880 --> 00:21:19,760
Speaker 6: next level thirty six hundred. That's what we decided on.

475
00:21:20,240 --> 00:21:22,560
Speaker 4: And it's important too when when you're trying to find

476
00:21:23,200 --> 00:21:24,879
Speaker 4: the T shirt that's going to fit. Yes, you can

477
00:21:24,920 --> 00:21:27,600
Speaker 4: get some demos, but what's important too is the price point.

478
00:21:27,640 --> 00:21:30,080
Speaker 4: So like we chose that price point because it was like,

479
00:21:30,119 --> 00:21:32,480
Speaker 4: all right, that's affordable, right, Like when we look at

480
00:21:32,560 --> 00:21:35,159
Speaker 4: profit margins, it's just like, yo, are we going to

481
00:21:35,240 --> 00:21:37,800
Speaker 4: pay thirty dollars for a Champion T shirt to put

482
00:21:37,800 --> 00:21:40,480
Speaker 4: our logo on? Like if we're paying thirty dollars just

483
00:21:40,520 --> 00:21:42,480
Speaker 4: to get the shirt, we didn't even put the logo

484
00:21:42,520 --> 00:21:44,560
Speaker 4: a ship and it's like you know what, like now,

485
00:21:44,560 --> 00:21:45,600
Speaker 4: how much do you have to charge for a T

486
00:21:45,680 --> 00:21:47,239
Speaker 4: shirt to even make a profit. So it was like

487
00:21:47,440 --> 00:21:49,840
Speaker 4: it's important to find. So there was there's a couple right,

488
00:21:49,920 --> 00:21:53,400
Speaker 4: So next levels on we stuck on. But Giladan was one.

489
00:21:54,160 --> 00:21:56,520
Speaker 4: Champion was on like we said, next level, and American

490
00:21:56,640 --> 00:21:59,640
Speaker 4: Power was one. All our different price points, all different qualities,

491
00:21:59,800 --> 00:22:02,400
Speaker 4: so very important to test out get samples of each one.

492
00:22:02,520 --> 00:22:03,399
Speaker 4: If you can't go on that.

493
00:22:03,440 --> 00:22:06,199
Speaker 6: Route, definitely get each because because we may not we

494
00:22:06,240 --> 00:22:08,879
Speaker 6: may we may like next level, you may like guilding,

495
00:22:08,960 --> 00:22:12,000
Speaker 6: but it all depends. So so we selected to get

496
00:22:12,119 --> 00:22:15,240
Speaker 6: the next level. Thirty six hundred. People liked it, people

497
00:22:15,280 --> 00:22:18,679
Speaker 6: loved it, and we didn't have no complaints in and

498
00:22:18,760 --> 00:22:19,119
Speaker 6: that was that.

499
00:22:19,760 --> 00:22:22,240
Speaker 3: That so then we started to actually so now we're

500
00:22:22,240 --> 00:22:25,199
Speaker 3: selling mersh online. But then we had the idea to

501
00:22:25,240 --> 00:22:28,080
Speaker 3: actually start moving around the country and we we did.

502
00:22:28,240 --> 00:22:32,359
Speaker 3: We did a tour, so before we did any paid events,

503
00:22:32,359 --> 00:22:35,240
Speaker 3: we did free events. So the marketing for that, the

504
00:22:35,280 --> 00:22:38,480
Speaker 3: thought process for that was that, Okay, we're getting bigger

505
00:22:38,480 --> 00:22:42,160
Speaker 3: and bigger, and you know, we know we have listeners

506
00:22:42,240 --> 00:22:44,080
Speaker 3: all over the country and all over the world, but

507
00:22:44,560 --> 00:22:47,040
Speaker 3: it's hard to really gauge that, Like it's hard to

508
00:22:47,080 --> 00:22:50,840
Speaker 3: really gauge what's real and what's not just from your

509
00:22:50,880 --> 00:22:52,360
Speaker 3: cell phone. Like you know what I'm saying. The internet's

510
00:22:52,359 --> 00:22:55,000
Speaker 3: a weird place, like you don't you can't really tell

511
00:22:55,080 --> 00:22:57,280
Speaker 3: if you're like you trapped in your own bubble, like

512
00:22:57,320 --> 00:22:58,720
Speaker 3: we live in New York. So we was getting in

513
00:22:58,720 --> 00:23:01,959
Speaker 3: love in New York. But we knew we had a presence,

514
00:23:02,000 --> 00:23:04,520
Speaker 3: but we didn't know how strong the presence was. So

515
00:23:04,880 --> 00:23:06,520
Speaker 3: we're like, all right, the best way to kind of

516
00:23:06,520 --> 00:23:08,679
Speaker 3: test this out, test the market out is to go

517
00:23:08,720 --> 00:23:14,360
Speaker 3: to different cities and do networking events free networking events promoted.

518
00:23:14,840 --> 00:23:17,439
Speaker 3: We did that and then you know, just kind of

519
00:23:17,440 --> 00:23:20,000
Speaker 3: gauge how hot we are. So the first one we

520
00:23:20,040 --> 00:23:22,399
Speaker 3: did was LA, and then we did.

521
00:23:22,600 --> 00:23:24,640
Speaker 6: We gotta tell him when we decided to do that

522
00:23:24,640 --> 00:23:27,440
Speaker 6: that was big and where we did it in La?

523
00:23:27,640 --> 00:23:29,560
Speaker 3: Yeah, yeah, So the first the first one we did

524
00:23:29,640 --> 00:23:31,119
Speaker 3: was in LA and that was the spur of the

525
00:23:31,160 --> 00:23:33,000
Speaker 3: moment shout out MG the mortgage. I actually got that

526
00:23:33,080 --> 00:23:35,280
Speaker 3: idea from Matt. I don't know if I ever told

527
00:23:35,359 --> 00:23:37,480
Speaker 3: him that. But we was in LA to interview Al

528
00:23:37,480 --> 00:23:39,399
Speaker 3: Harrington and do a few different other things. And this

529
00:23:39,520 --> 00:23:45,520
Speaker 3: was this was April twenty nineteen, and we was out there.

530
00:23:45,520 --> 00:23:48,080
Speaker 3: We had no plan to do an event anything, and

531
00:23:48,359 --> 00:23:51,520
Speaker 3: I saw Matt was in Atlanta and he did a

532
00:23:51,520 --> 00:23:55,000
Speaker 3: pop up networking event randomly, and I asked him. He's like, yeah,

533
00:23:55,000 --> 00:23:56,960
Speaker 3: I got like seventy people that signed up. It's going good.

534
00:23:57,000 --> 00:23:58,480
Speaker 3: Da da da da. So I'm like, yo, we should

535
00:23:58,520 --> 00:24:01,639
Speaker 3: just do a pop up random networking event in LA.

536
00:24:01,760 --> 00:24:04,159
Speaker 3: We're out here, why not just you know, try to

537
00:24:04,200 --> 00:24:06,199
Speaker 3: just see you know, people really rock with us like that.

538
00:24:06,400 --> 00:24:08,960
Speaker 3: So we put it on Instagram. Instagram is a great

539
00:24:08,960 --> 00:24:11,240
Speaker 3: tool up to find resources. We found a lot of

540
00:24:11,240 --> 00:24:13,639
Speaker 3: stuff on Instagram, so we put it on Instagram. I

541
00:24:13,640 --> 00:24:15,520
Speaker 3: think we put on the story like looking at do

542
00:24:15,560 --> 00:24:19,000
Speaker 3: an event in LA and this was like last minute,

543
00:24:19,000 --> 00:24:20,360
Speaker 3: Like we put it on Thursday, and we was trying

544
00:24:20,400 --> 00:24:24,280
Speaker 3: to do the event. We got there Monday, so somebody

545
00:24:24,280 --> 00:24:26,120
Speaker 3: reached out to us like, hey, you know, I got

546
00:24:26,119 --> 00:24:29,520
Speaker 3: to connect with somebody. You know. It's great guy, a great, great,

547
00:24:29,520 --> 00:24:33,600
Speaker 3: great brother businessman and he had a restaurant called Darryl's

548
00:24:34,280 --> 00:24:38,240
Speaker 3: and Cajun Bar and grill. I spoke to him on

549
00:24:38,280 --> 00:24:40,040
Speaker 3: the phone and I told him like, yeah, you know,

550
00:24:40,160 --> 00:24:41,560
Speaker 3: I know it's the last minute, but we wanted to

551
00:24:41,560 --> 00:24:43,720
Speaker 3: do a networking event. Da da da da. So he's

552
00:24:43,760 --> 00:24:45,240
Speaker 3: like all right, cool, He's like, you know, I got

553
00:24:45,280 --> 00:24:48,400
Speaker 3: Monday open. So it was it was a Monday. So

554
00:24:48,520 --> 00:24:51,840
Speaker 3: not only was it just a random Monday, but it's

555
00:24:51,880 --> 00:24:56,080
Speaker 3: not really you know, networking events on Monday it was

556
00:24:56,119 --> 00:24:58,720
Speaker 3: in Carson, California. We didn't really know. You know, we're

557
00:24:58,720 --> 00:25:00,919
Speaker 3: not from LA, so we didn't really know. You know,

558
00:25:00,960 --> 00:25:04,040
Speaker 3: obviously with LA traffic, Carson, California is way out the way.

559
00:25:04,680 --> 00:25:07,480
Speaker 3: So it was a Monday, it was like right after

560
00:25:07,560 --> 00:25:11,480
Speaker 3: work and it was in Carson, California, and it was

561
00:25:11,520 --> 00:25:14,000
Speaker 3: two days. We just put a flyer up on Instagram

562
00:25:14,000 --> 00:25:16,640
Speaker 3: like yo, if you're in LA, pop up on us,

563
00:25:17,359 --> 00:25:20,080
Speaker 3: and we packed it out and it was crazy because

564
00:25:20,160 --> 00:25:25,760
Speaker 3: it was like for people to come from like San Bernardino.

565
00:25:25,960 --> 00:25:29,000
Speaker 3: People came, some people came from San Diego, like it

566
00:25:29,040 --> 00:25:32,400
Speaker 3: was coming like two hours. So we're like, we got

567
00:25:32,400 --> 00:25:34,640
Speaker 3: something in real life. It's bigger than just on the phone.

568
00:25:34,640 --> 00:25:36,240
Speaker 3: We didn't have any merch with us at that point

569
00:25:36,240 --> 00:25:39,000
Speaker 3: in time, go back to We wasn't expecting it, but

570
00:25:39,080 --> 00:25:41,520
Speaker 3: we're like, you know what going forward, this is this

571
00:25:41,520 --> 00:25:46,280
Speaker 3: would be a marketing play. So now we do the

572
00:25:46,320 --> 00:25:49,520
Speaker 3: next marketing. We do the next event in Brooklyn. Shout

573
00:25:49,520 --> 00:25:52,879
Speaker 3: out to b K nine, We do that. Yeah, a

574
00:25:52,920 --> 00:25:55,399
Speaker 3: few months later, we do it in Brooklyn, and now

575
00:25:55,440 --> 00:25:57,280
Speaker 3: we prepared and now we got a whole plan on

576
00:25:57,320 --> 00:25:59,680
Speaker 3: how to actually monetize these things too. Because it's like,

577
00:25:59,680 --> 00:26:02,159
Speaker 3: all right, now it's free, but we're like, all at

578
00:26:02,200 --> 00:26:04,439
Speaker 3: the very least, we can make some money off of

579
00:26:04,480 --> 00:26:07,880
Speaker 3: the bar and we can sell merch. So now, gota

580
00:26:07,960 --> 00:26:09,840
Speaker 3: we gotta split at the bar because we're bringing a

581
00:26:09,840 --> 00:26:11,639
Speaker 3: bunch of people there. We pick our off day, like

582
00:26:11,640 --> 00:26:15,240
Speaker 3: a Thursday. We're bringing a bunch of people there that's

583
00:26:15,280 --> 00:26:17,920
Speaker 3: not usually going to be there on Thursday at six

584
00:26:17,920 --> 00:26:21,120
Speaker 3: o'clock in the evening, so you know, they don't really

585
00:26:21,119 --> 00:26:23,479
Speaker 3: have a problem splitting the bar. And it was everything

586
00:26:23,520 --> 00:26:26,840
Speaker 3: at the bar, not just alcohol. Food and alcohol. That's

587
00:26:26,840 --> 00:26:28,880
Speaker 3: supportant for people. If you think about doing events once

588
00:26:28,920 --> 00:26:31,960
Speaker 3: Corona opens, don't just let them give you the alcohol.

589
00:26:32,280 --> 00:26:34,679
Speaker 3: You got to get the food in the alcohol. And

590
00:26:34,720 --> 00:26:37,119
Speaker 3: then we set up our merch table and the merch.

591
00:26:37,440 --> 00:26:39,560
Speaker 3: The merch in there sold out like it was. It

592
00:26:39,640 --> 00:26:42,879
Speaker 3: was flying like hotcakes. So now we realize, all right,

593
00:26:42,920 --> 00:26:45,199
Speaker 3: we got something. Not only can we sell merch online,

594
00:26:45,200 --> 00:26:47,880
Speaker 3: but we can actually sell merch hand in hand. And

595
00:26:48,040 --> 00:26:50,159
Speaker 3: these events are a great thing to do it because

596
00:26:50,200 --> 00:26:52,960
Speaker 3: it's not like we have a store. So now we

597
00:26:53,080 --> 00:26:55,240
Speaker 3: have hundreds of people that are coming to a live event.

598
00:26:55,280 --> 00:26:57,320
Speaker 3: We can print the merch. But now that put us

599
00:26:57,320 --> 00:26:59,359
Speaker 3: in a different space because we couldn't now we had

600
00:26:59,359 --> 00:27:02,760
Speaker 3: to actually find physical printer for those. We still had

601
00:27:02,800 --> 00:27:05,160
Speaker 3: the online operation, but we had to have the physical

602
00:27:05,200 --> 00:27:07,040
Speaker 3: So how do we how do we do the physical situation?

603
00:27:07,240 --> 00:27:09,920
Speaker 6: So, I mean, luckily, I knew a guy, a fellow

604
00:27:09,920 --> 00:27:13,520
Speaker 6: in Jersey that had a print, a print print, so

605
00:27:14,040 --> 00:27:17,280
Speaker 6: we did uh. I sent him the logo. I bought

606
00:27:17,320 --> 00:27:19,640
Speaker 6: the shirts. I had an account with a site called

607
00:27:19,760 --> 00:27:23,439
Speaker 6: ssactiveword dot com and they basically get all your apparel

608
00:27:23,440 --> 00:27:25,560
Speaker 6: from there. You get like your T shirts and everything,

609
00:27:25,600 --> 00:27:27,800
Speaker 6: but it's blank. It's blank apparel, and you can get

610
00:27:27,800 --> 00:27:30,359
Speaker 6: like a next level shirt for about three dollars and fifty.

611
00:27:31,040 --> 00:27:32,639
Speaker 6: So we bought all the shirts.

612
00:27:32,640 --> 00:27:34,119
Speaker 5: We bought. I think we bought like one hundred, right

613
00:27:34,200 --> 00:27:35,080
Speaker 5: fifty one hundred shirts.

614
00:27:35,160 --> 00:27:38,000
Speaker 6: We bought a hundred. We bought one hundred shirts. And

615
00:27:38,040 --> 00:27:41,240
Speaker 6: my guy in Jersey, he printed him for like four

616
00:27:41,280 --> 00:27:41,920
Speaker 6: dollars apiece.

617
00:27:43,040 --> 00:27:44,040
Speaker 5: He looked out for us.

618
00:27:44,080 --> 00:27:45,920
Speaker 4: That's a fact. Remember driving we had to drive the

619
00:27:46,000 --> 00:27:46,680
Speaker 4: Jersey to go pick him on.

620
00:27:46,680 --> 00:27:47,920
Speaker 5: The next time we went to go get it, he

621
00:27:48,119 --> 00:27:49,399
Speaker 5: went up. He was like, yeah, I can't give you

622
00:27:49,760 --> 00:27:51,439
Speaker 5: this crazy tail again. But yeah, he did it.

623
00:27:51,480 --> 00:27:53,480
Speaker 6: For like four dollars apiece, so it only really close.

624
00:27:53,560 --> 00:28:02,480
Speaker 6: It's like seven dollars. What's his name, damn, Jared.

625
00:28:05,320 --> 00:28:05,760
Speaker 4: I don't know.

626
00:28:09,560 --> 00:28:11,120
Speaker 5: I can I can find out in two seconds.

627
00:28:12,280 --> 00:28:19,600
Speaker 3: I mean you're doing I mean does he have a

628
00:28:19,600 --> 00:28:21,840
Speaker 3: website or something? Or no, that's all right, don't don't

629
00:28:21,840 --> 00:28:26,000
Speaker 3: worry about that. So, yeah, I remember that man shot

630
00:28:26,040 --> 00:28:27,680
Speaker 3: to him. That was crazy because we actually had to

631
00:28:27,720 --> 00:28:30,359
Speaker 3: go to his house. He had a print press like

632
00:28:30,600 --> 00:28:34,160
Speaker 3: Gage's car though his car.

633
00:28:35,520 --> 00:28:38,600
Speaker 5: Let's take that out. You don't remember that? What that

634
00:28:38,720 --> 00:28:39,400
Speaker 5: blew his mind?

635
00:28:40,320 --> 00:28:40,520
Speaker 4: Yeah?

636
00:28:40,680 --> 00:28:41,960
Speaker 5: Remember we had to push.

637
00:28:42,240 --> 00:28:44,160
Speaker 4: Oh yeah, yeah, we pulled up. We pulled up. Yeah, yeah,

638
00:28:44,160 --> 00:28:46,080
Speaker 4: we pulled up. He had to pull That's the fact.

639
00:28:46,080 --> 00:28:48,320
Speaker 4: Because it was like this random I'm like, yo, where

640
00:28:48,360 --> 00:28:50,080
Speaker 4: Mike got us going? Man, because you're doing all this,

641
00:28:50,160 --> 00:28:52,000
Speaker 4: you're doing all this from Atlanta, but we actually doing

642
00:28:52,040 --> 00:28:53,640
Speaker 4: like the legwork out here, Like yo, we gotta go

643
00:28:53,640 --> 00:28:55,760
Speaker 4: to this random duced crib and I was like, this

644
00:28:55,800 --> 00:28:56,520
Speaker 4: is getting crazy.

645
00:28:56,600 --> 00:28:56,760
Speaker 6: Man.

646
00:28:56,800 --> 00:28:58,520
Speaker 4: We ran up to his house. I'm like, oh, he

647
00:28:58,640 --> 00:29:00,840
Speaker 4: got a nice car and it's oh, there's a garage

648
00:29:00,880 --> 00:29:02,920
Speaker 4: back there, and trying to find out that's what he's running.

649
00:29:02,960 --> 00:29:03,760
Speaker 4: The operation out of.

650
00:29:04,360 --> 00:29:07,280
Speaker 3: Yeah, he was literally running it out of his basement

651
00:29:07,400 --> 00:29:09,920
Speaker 3: printing up shirts. So yeah, shot out to him, No,

652
00:29:09,960 --> 00:29:12,480
Speaker 3: good dude, and uh, you know you can find that

653
00:29:13,000 --> 00:29:15,400
Speaker 3: just a print shop anywhere, I guess, but we found

654
00:29:15,440 --> 00:29:17,560
Speaker 3: that one in Jersey. So we did that, and we

655
00:29:17,600 --> 00:29:19,120
Speaker 3: still was a little nervous because you know, it was

656
00:29:19,160 --> 00:29:21,520
Speaker 3: our first event where we're selling merchandise and we don't

657
00:29:21,560 --> 00:29:23,880
Speaker 3: know how that's going to go. And we found out that,

658
00:29:24,000 --> 00:29:26,440
Speaker 3: you know, people not only what they willing to buy,

659
00:29:26,480 --> 00:29:29,440
Speaker 3: but they was you know, buying two and three shirts

660
00:29:29,480 --> 00:29:31,840
Speaker 3: and then so this is important as well, making sure

661
00:29:31,840 --> 00:29:34,400
Speaker 3: you had your cash app set up because you know,

662
00:29:34,520 --> 00:29:36,600
Speaker 3: especially if you're selling merch on a fly like that.

663
00:29:36,680 --> 00:29:38,800
Speaker 3: Of course, the credit card process a machine would be great,

664
00:29:38,800 --> 00:29:41,480
Speaker 3: but we don't. We didn't have that, and that might

665
00:29:41,520 --> 00:29:43,920
Speaker 3: not be you know, something that you can do right

666
00:29:43,920 --> 00:29:45,880
Speaker 3: away if you're not you know, you're just doing it

667
00:29:45,920 --> 00:29:48,320
Speaker 3: on the fly. But cash app is definitely a way

668
00:29:48,480 --> 00:29:51,080
Speaker 3: digitally people might not have money on them. So everybody

669
00:29:51,080 --> 00:29:55,160
Speaker 3: didn't have money, so you know, just cash app signs.

670
00:29:54,920 --> 00:29:57,120
Speaker 4: Up to it and we ain't have any money. So

671
00:29:57,160 --> 00:29:58,840
Speaker 4: it was like if somebody wanted to change it was

672
00:29:58,880 --> 00:30:00,760
Speaker 4: just like what we do, you know what I'm saying,

673
00:30:00,800 --> 00:30:03,680
Speaker 4: So the digital digital Yeah, we're just out there, you

674
00:30:03,680 --> 00:30:05,920
Speaker 4: know what. Shout Shout out to Zay, Shout to Yogi

675
00:30:05,960 --> 00:30:08,600
Speaker 4: shot Danielle for for out being out there selling them

676
00:30:08,800 --> 00:30:10,479
Speaker 4: because they was outside in the streets with it.

677
00:30:10,480 --> 00:30:10,600
Speaker 3: Man.

678
00:30:10,600 --> 00:30:12,200
Speaker 4: It was hand to hand combat.

679
00:30:11,800 --> 00:30:13,120
Speaker 5: Out there in front like before you came in.

680
00:30:13,280 --> 00:30:16,080
Speaker 4: Yet I know we was up to something like the

681
00:30:16,080 --> 00:30:18,239
Speaker 4: first once we walked up, because you know, we had

682
00:30:18,240 --> 00:30:19,680
Speaker 4: no idea this was the first time doing an event

683
00:30:19,720 --> 00:30:21,880
Speaker 4: in New York. When we walked up. As soon as

684
00:30:21,880 --> 00:30:23,720
Speaker 4: we got like in front of b K nine, this

685
00:30:23,840 --> 00:30:25,520
Speaker 4: dude was like, Yo, I just took a bus from

686
00:30:25,520 --> 00:30:27,719
Speaker 4: Philadelphia to come see you. Wow. And I was just

687
00:30:27,760 --> 00:30:30,200
Speaker 4: like what. And then another lady was like, yo, I

688
00:30:30,240 --> 00:30:31,720
Speaker 4: just took a bus from Rhde Island and I'm just

689
00:30:31,760 --> 00:30:34,200
Speaker 4: like yo, this is crazy, Like they really rocking with

690
00:30:34,240 --> 00:30:37,000
Speaker 4: us out here, man. So yeah, man, you just you

691
00:30:37,080 --> 00:30:38,920
Speaker 4: never know, man, You never know what the support is.

692
00:30:38,920 --> 00:30:40,840
Speaker 4: You can study all the analytics you want until you

693
00:30:40,880 --> 00:30:43,120
Speaker 4: get to a place and you have the ability to

694
00:30:43,120 --> 00:30:45,160
Speaker 4: touch the people. Man, that's when you really see like

695
00:30:45,240 --> 00:30:48,360
Speaker 4: the amazing it was. That was definitely an amazing experience.

696
00:30:48,360 --> 00:30:51,280
Speaker 4: Because you put you put the picture out on Instagram. Yeah,

697
00:30:51,320 --> 00:30:52,960
Speaker 4: we flooded. We literally flooded the street.

698
00:30:53,000 --> 00:30:55,280
Speaker 3: Yeah, it was too many people in the inn, the establishment.

699
00:30:55,360 --> 00:30:57,920
Speaker 3: They flooded out on the streets. It was old school

700
00:30:57,960 --> 00:31:00,840
Speaker 3: New York vibes for sure. Said, you know, shout out

701
00:31:00,840 --> 00:31:02,480
Speaker 3: to everybody that worked the merch table. That's what you do.

702
00:31:02,520 --> 00:31:05,840
Speaker 3: You get somebody, you know that a young person that

703
00:31:05,920 --> 00:31:07,800
Speaker 3: to work work the merch table, give the one hundred

704
00:31:07,800 --> 00:31:10,840
Speaker 3: dollars for it, somebody that you trust. And that's how

705
00:31:11,000 --> 00:31:13,200
Speaker 3: that's what we did. So all so now from there

706
00:31:13,240 --> 00:31:16,880
Speaker 3: we gotta we gotta model in place off of trial

707
00:31:16,880 --> 00:31:18,760
Speaker 3: and error. So then we went to a few other

708
00:31:18,800 --> 00:31:21,040
Speaker 3: cities after that. We went to Atlanta shout out to

709
00:31:21,080 --> 00:31:23,600
Speaker 3: Viata Lounge. We went to Houston, shout out to lay

710
00:31:23,960 --> 00:31:29,600
Speaker 3: Shot the Jazminez. We went to Chicago Bureau Bar. So yeah,

711
00:31:29,640 --> 00:31:32,200
Speaker 3: we went on a We went on a five city tour.

712
00:31:33,000 --> 00:31:35,400
Speaker 3: Uh before we had any paid events, and it was

713
00:31:35,440 --> 00:31:37,560
Speaker 3: all free. We was paying out, paying our own way

714
00:31:37,600 --> 00:31:40,520
Speaker 3: to get out to each city. And like I said,

715
00:31:40,800 --> 00:31:42,600
Speaker 3: our whole goal was just to try to make our

716
00:31:42,640 --> 00:31:46,239
Speaker 3: travel back from the bar and then merch and then

717
00:31:46,280 --> 00:31:49,720
Speaker 3: we would do interviews in those cities too, And not

718
00:31:49,840 --> 00:31:53,200
Speaker 3: only did that just build our just street crag because

719
00:31:53,200 --> 00:31:55,720
Speaker 3: we were just moving around and the crowds just kept

720
00:31:55,760 --> 00:31:58,240
Speaker 3: swelling and swelling. By the time we finished up in Chicago,

721
00:31:58,720 --> 00:32:00,640
Speaker 3: I think we had like it was averaging like four

722
00:32:00,680 --> 00:32:03,560
Speaker 3: hundred five hundred people in an event. It was just crazy,

723
00:32:03,600 --> 00:32:06,040
Speaker 3: like establishment owners, like we never saw this before ever,

724
00:32:06,400 --> 00:32:08,200
Speaker 3: And we were selling a bunch of merch and then

725
00:32:08,240 --> 00:32:10,560
Speaker 3: that led to us doing paid events. So after that

726
00:32:10,600 --> 00:32:12,520
Speaker 3: first round of the five city tour, then we started

727
00:32:12,520 --> 00:32:17,320
Speaker 3: doing paid events where we did live podcasts and workshops

728
00:32:17,360 --> 00:32:19,240
Speaker 3: and made like a whole two day weekend out of it.

729
00:32:19,320 --> 00:32:21,880
Speaker 3: And we hit you know cities on that tour as well,

730
00:32:21,920 --> 00:32:25,640
Speaker 3: and we sold merched there and everything was going good.

731
00:32:26,480 --> 00:32:30,960
Speaker 3: We was releasing some new merch we had. Eyl University

732
00:32:31,200 --> 00:32:34,120
Speaker 3: was our online education platform which had just started at

733
00:32:34,120 --> 00:32:37,600
Speaker 3: that time in November, and you know, one way to

734
00:32:37,640 --> 00:32:41,360
Speaker 3: really promote that, we figured was through merchandise as well.

735
00:32:41,720 --> 00:32:44,760
Speaker 3: So going back to the educational play, it is like,

736
00:32:44,800 --> 00:32:48,560
Speaker 3: all right, Eyo University. So now we got two lines.

737
00:32:48,640 --> 00:32:51,240
Speaker 3: We got the ascess over liability line, but then we

738
00:32:51,280 --> 00:32:54,080
Speaker 3: got the Eyo University line. We wanted to do ey university.

739
00:32:54,120 --> 00:32:57,080
Speaker 3: We wanted to make it like college. So we talked,

740
00:32:57,280 --> 00:32:58,680
Speaker 3: you wan't to talk about that as far as like

741
00:32:58,720 --> 00:33:03,120
Speaker 3: how we did the the symbol with the olive branch

742
00:33:03,160 --> 00:33:03,720
Speaker 3: and all of that.

743
00:33:04,640 --> 00:33:08,320
Speaker 5: Well, you know, I've seen like a couple of shields. Uh.

744
00:33:08,400 --> 00:33:10,880
Speaker 6: You know, I feel like a university has a shield

745
00:33:11,200 --> 00:33:14,120
Speaker 6: that's kind of normal. So I like, design a shield

746
00:33:14,560 --> 00:33:16,760
Speaker 6: so low. That's I had that first, and then we

747
00:33:16,800 --> 00:33:18,200
Speaker 6: had a e y L. We had that e y

748
00:33:18,320 --> 00:33:20,320
Speaker 6: L and the script. We had that, and I was

749
00:33:20,400 --> 00:33:22,160
Speaker 6: trying to put e y L in different things, but

750
00:33:22,240 --> 00:33:24,920
Speaker 6: I was like, why work, Why try to change something

751
00:33:24,920 --> 00:33:27,280
Speaker 6: you already have? So I put the e y L

752
00:33:27,280 --> 00:33:29,440
Speaker 6: in there in the middle and then put the leaf.

753
00:33:29,520 --> 00:33:32,200
Speaker 6: Is I guess what does that mean for the educational world?

754
00:33:32,680 --> 00:33:34,480
Speaker 3: That's like the IVY League.

755
00:33:35,440 --> 00:33:38,640
Speaker 6: It definitely proceeds. And I think that was that was it.

756
00:33:38,720 --> 00:33:40,240
Speaker 6: I mean it was It wasn't really too hard. We

757
00:33:40,320 --> 00:33:42,560
Speaker 6: just made it really simple. I think the first Macaba

758
00:33:42,640 --> 00:33:43,280
Speaker 6: saying was, Ah.

759
00:33:43,240 --> 00:33:45,120
Speaker 4: That's it, that's it. Yeah, And we wore we wore

760
00:33:45,120 --> 00:33:45,760
Speaker 4: it in DC.

761
00:33:46,360 --> 00:33:47,040
Speaker 3: We can't.

762
00:33:48,120 --> 00:33:50,360
Speaker 4: This episode is brought to you by P and C. Bank.

763
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764
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765
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766
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767
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768
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769
00:34:11,360 --> 00:34:14,680
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770
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771
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772
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773
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774
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775
00:34:35,840 --> 00:34:39,920
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776
00:34:40,239 --> 00:34:42,360
Speaker 4: and you're out the door before the line even builds.

777
00:34:42,680 --> 00:34:46,960
Speaker 4: Odds are they're using Square? We love supporting businesses that

778
00:34:47,040 --> 00:34:49,719
Speaker 4: run on Square because it just feels seamless. Whether it's

779
00:34:49,719 --> 00:34:52,720
Speaker 4: a local coffee shop, a vendor at a pop up market,

780
00:34:52,920 --> 00:34:55,759
Speaker 4: or even one of our merch partners. Square makes it

781
00:34:55,920 --> 00:34:59,279
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782
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783
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784
00:35:06,239 --> 00:35:09,240
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785
00:35:09,280 --> 00:35:12,400
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786
00:35:12,719 --> 00:35:15,720
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787
00:35:15,800 --> 00:35:18,759
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788
00:35:18,760 --> 00:35:22,160
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789
00:35:22,200 --> 00:35:26,759
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790
00:35:26,960 --> 00:35:32,400
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791
00:35:32,520 --> 00:35:34,879
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792
00:35:34,920 --> 00:35:36,120
Speaker 4: pushing your vision forward.

793
00:35:38,360 --> 00:35:42,040
Speaker 7: An illegal alien from Guatemala charged with raping a child

794
00:35:42,080 --> 00:35:45,880
Speaker 7: in Massachusetts. An MS thirteen gang member from El Salvador

795
00:35:46,120 --> 00:35:50,239
Speaker 7: accused of murdering a Texas. Man of Venezuelan charged with

796
00:35:50,320 --> 00:35:54,200
Speaker 7: filming and selling child pornography in Michigan. These are just

797
00:35:54,320 --> 00:35:58,080
Speaker 7: some of the heinous migrant criminals caught because of President

798
00:35:58,120 --> 00:36:02,400
Speaker 7: Donald J. Trump's leadership. Christyom, the United States Secretary of

799
00:36:02,440 --> 00:36:07,239
Speaker 7: Homeland Security under President Trump, attempted illegal border crossings are

800
00:36:07,280 --> 00:36:10,680
Speaker 7: at the lowest levels ever recorded, and over one hundred

801
00:36:10,719 --> 00:36:14,600
Speaker 7: thousand illegal aliens have been arrested. If you were here illegally,

802
00:36:15,080 --> 00:36:18,400
Speaker 7: your next you will be fine nearly one thousand dollars

803
00:36:18,440 --> 00:36:22,560
Speaker 7: a day. Imprisoned and deported, you will never return. But

804
00:36:22,640 --> 00:36:26,200
Speaker 7: if you register using our CBP home app and leave now,

805
00:36:26,560 --> 00:36:29,680
Speaker 7: you could be allowed to return legally. Do what's right.

806
00:36:30,239 --> 00:36:35,200
Speaker 7: Leave now. Under President Trump America's laws, border and families

807
00:36:35,400 --> 00:36:36,200
Speaker 7: will be protected.

808
00:36:36,320 --> 00:36:38,440
Speaker 5: Sponsored by the United States Department of Homeland Security.

809
00:36:38,480 --> 00:36:42,239
Speaker 3: Get the DC isvent too, Like we have DC Child

810
00:36:42,239 --> 00:36:44,400
Speaker 3: out to DC that was a paid event with our

811
00:36:44,400 --> 00:36:47,640
Speaker 3: shot at DC and yeah, so that became something that

812
00:36:47,760 --> 00:36:51,600
Speaker 3: and this is extremely important to marketing for just creatives,

813
00:36:51,600 --> 00:36:54,360
Speaker 3: whether you're doing merch or not. We always try to

814
00:36:54,480 --> 00:36:58,560
Speaker 3: keep the same theme. So being that way educational platform,

815
00:36:58,800 --> 00:37:02,120
Speaker 3: Eyo University the name, which is perfect to have an

816
00:37:02,239 --> 00:37:04,239
Speaker 3: educational and then like even the guests that come on

817
00:37:04,239 --> 00:37:06,240
Speaker 3: our show, we don't call them guests. We call them alumni.

818
00:37:06,680 --> 00:37:09,399
Speaker 3: Like it's like they finished Eyo University and now theyven

819
00:37:09,440 --> 00:37:13,560
Speaker 3: their alumni. And the people that actually teach classes for Universe,

820
00:37:13,600 --> 00:37:15,920
Speaker 3: because every single week is a different class at Eyo University,

821
00:37:16,400 --> 00:37:18,480
Speaker 3: So we don't just call them like guests instructures and

822
00:37:18,480 --> 00:37:20,960
Speaker 3: stuff like that, we call them professors. Right, So now

823
00:37:20,960 --> 00:37:23,720
Speaker 3: we're playing on theme and then now Friday we release

824
00:37:24,840 --> 00:37:28,840
Speaker 3: micro clips on on Friday for our podcast outlets, and

825
00:37:28,880 --> 00:37:32,239
Speaker 3: we call those study Hall because that's like direct you know,

826
00:37:32,320 --> 00:37:35,680
Speaker 3: twenty thirty minutes of just straight information about learning about

827
00:37:35,719 --> 00:37:36,360
Speaker 3: different topics.

828
00:37:36,360 --> 00:37:37,800
Speaker 4: Sometimes when you need extra help, you got to go

829
00:37:37,840 --> 00:37:41,160
Speaker 4: to study home. So like yo, yeah that so that

830
00:37:41,680 --> 00:37:43,160
Speaker 4: it's a perfect play on it because it's like yo,

831
00:37:43,200 --> 00:37:44,920
Speaker 4: if you missed that in the episode, like here's the

832
00:37:45,040 --> 00:37:46,520
Speaker 4: direct access to it.

833
00:37:46,680 --> 00:37:50,640
Speaker 3: And then even for the emoji, now shout out to

834
00:37:50,760 --> 00:37:52,960
Speaker 3: I forget who put that in there, but one of

835
00:37:52,760 --> 00:37:55,480
Speaker 3: the earners put that in there where it was a cap.

836
00:37:55,880 --> 00:37:57,799
Speaker 3: So now we ran with that the graduation cap.

837
00:37:58,200 --> 00:38:00,000
Speaker 4: Yeah, yeah, we needed a similar Yeah.

838
00:38:00,080 --> 00:38:02,920
Speaker 3: So now you see us on you know, on Instagram

839
00:38:02,960 --> 00:38:06,120
Speaker 3: if we always put a hashtag or Alicia Eyo university

840
00:38:06,120 --> 00:38:09,640
Speaker 3: and then the cap, the graduation cap is like synonymous

841
00:38:09,640 --> 00:38:11,640
Speaker 3: with us. Now that that's an emoji all around the

842
00:38:11,719 --> 00:38:13,880
Speaker 3: education camp. So I have to say, now we have

843
00:38:14,280 --> 00:38:17,560
Speaker 3: Eyo University. And then it's like, all right, Eyo University.

844
00:38:17,600 --> 00:38:20,360
Speaker 3: What do colleges have? Right? We got hoodies and stuff

845
00:38:20,400 --> 00:38:23,120
Speaker 3: like that, but college is a little different. So they

846
00:38:23,120 --> 00:38:25,160
Speaker 3: got track suits, right, Like if you go to college,

847
00:38:25,239 --> 00:38:27,520
Speaker 3: like you got tracksuit, which I'm actually wearing right now.

848
00:38:28,920 --> 00:38:31,319
Speaker 3: And then it's like a variety of other things that

849
00:38:31,440 --> 00:38:33,520
Speaker 3: colleges have right when we'll talk about later as far

850
00:38:33,560 --> 00:38:36,560
Speaker 3: as it's varsity jackets and things that. So we developed

851
00:38:37,000 --> 00:38:40,800
Speaker 3: a different line and things was going good. Eyo University

852
00:38:40,840 --> 00:38:45,000
Speaker 3: started selling Asso reliabilities. Everything was selling with the merch,

853
00:38:45,080 --> 00:38:50,440
Speaker 3: and then COVID March came. COVID nineteen hit and that

854
00:38:50,600 --> 00:38:53,840
Speaker 3: changed everything because now when COVID hit, you want to

855
00:38:53,840 --> 00:38:55,120
Speaker 3: tell them what happened with that?

856
00:38:55,200 --> 00:38:55,719
Speaker 5: Oh man?

857
00:38:55,800 --> 00:39:00,560
Speaker 6: So COVID hit and we were still getting sales, but

858
00:39:00,680 --> 00:39:05,280
Speaker 6: unfortunately Printfal wasn't able to keep up with the sales.

859
00:39:05,800 --> 00:39:08,560
Speaker 6: And now you know, we got customers waiting four weeks

860
00:39:08,560 --> 00:39:09,040
Speaker 6: for their merch.

861
00:39:09,040 --> 00:39:10,680
Speaker 5: You're like, oh man, like what we're gonna do?

862
00:39:11,200 --> 00:39:14,200
Speaker 6: And Rashad when he's seeing four weeks, he's you know,

863
00:39:14,200 --> 00:39:18,160
Speaker 6: we got we gotta change it. Other companies are getting out.

864
00:39:18,160 --> 00:39:21,239
Speaker 6: We gotta get it out. So I figured out, we

865
00:39:21,280 --> 00:39:22,479
Speaker 6: gotta we gotta do our own merch.

866
00:39:22,480 --> 00:39:23,880
Speaker 3: So why did we Why would they? Why was it

867
00:39:23,920 --> 00:39:25,880
Speaker 3: four weeks because of COVID?

868
00:39:25,920 --> 00:39:30,400
Speaker 6: Because I mean factories, fact factories, factories couldn't open.

869
00:39:30,440 --> 00:39:33,480
Speaker 4: So print ful Obviously, we says the manufacturer the fulfillment,

870
00:39:33,520 --> 00:39:34,560
Speaker 4: and they're.

871
00:39:34,400 --> 00:39:36,799
Speaker 6: Like, really, yea, they weren't matter of factoring the goods,

872
00:39:36,840 --> 00:39:39,160
Speaker 6: so we couldn't get the goods because everybody was closed

873
00:39:39,160 --> 00:39:41,960
Speaker 6: down exactly so so so you couldn't you can't get

874
00:39:42,000 --> 00:39:44,000
Speaker 6: something you can't get, you know, like they weren't getting

875
00:39:44,000 --> 00:39:44,440
Speaker 6: the merch.

876
00:39:44,239 --> 00:39:46,680
Speaker 3: So they didn't have any more. The problem was that

877
00:39:47,440 --> 00:39:49,400
Speaker 3: it was a it was a it was a supply

878
00:39:49,640 --> 00:39:52,560
Speaker 3: on merch because the factories were being shut down because

879
00:39:52,600 --> 00:39:55,320
Speaker 3: of COVID correct so but the merchandise was still on

880
00:39:55,360 --> 00:39:59,000
Speaker 3: the website. So people's ordering it in print fall. They

881
00:39:59,080 --> 00:40:01,920
Speaker 3: can't get their merch from their factories and we can,

882
00:40:02,000 --> 00:40:03,879
Speaker 3: and then we can't get the merch out. So now

883
00:40:03,880 --> 00:40:06,960
Speaker 3: it's we're looking crazy because people's ordering it and it's

884
00:40:07,000 --> 00:40:10,200
Speaker 3: like back ordered for like five weeks, spending. People sending

885
00:40:10,280 --> 00:40:16,920
Speaker 3: us very concerning disturbing, they're concerned, they're cursing us out

886
00:40:17,040 --> 00:40:18,000
Speaker 3: Like I knew this.

887
00:40:18,280 --> 00:40:20,319
Speaker 4: I knew this was the guys man.

888
00:40:20,560 --> 00:40:22,440
Speaker 3: I'm like, yo, you know what it really hit on.

889
00:40:22,440 --> 00:40:24,200
Speaker 4: It was one we try to do the ones with colors.

890
00:40:24,239 --> 00:40:26,160
Speaker 4: So when we started seeing like somebody would order red

891
00:40:26,239 --> 00:40:28,479
Speaker 4: or were ordered out of it was like it was tough,

892
00:40:28,480 --> 00:40:30,200
Speaker 4: but we could do black and white, and so for

893
00:40:30,239 --> 00:40:31,759
Speaker 4: a while we were just like, Yo, we're just going

894
00:40:31,800 --> 00:40:33,960
Speaker 4: to sell black and white because that's all they had,

895
00:40:34,040 --> 00:40:35,759
Speaker 4: you know what I'm saying. So and that's true too,

896
00:40:35,800 --> 00:40:38,680
Speaker 4: So like paying attention to analytics is key, right, Like

897
00:40:38,719 --> 00:40:41,279
Speaker 4: we can see which color is selling, so it's like, yo,

898
00:40:41,640 --> 00:40:42,799
Speaker 4: you know what I'm saying. We can see the color,

899
00:40:42,800 --> 00:40:44,760
Speaker 4: we can see the size, we know which one is moving.

900
00:40:45,200 --> 00:40:47,840
Speaker 4: So it's like, yeah, somebody might order a random yellow sweatshirt,

901
00:40:47,880 --> 00:40:49,840
Speaker 4: and like every customer is important, so if they're not

902
00:40:49,880 --> 00:40:52,319
Speaker 4: getting it for four weeks, it's like, all right, we've

903
00:40:52,320 --> 00:40:54,479
Speaker 4: got to make a change. This ain't working.

904
00:40:54,480 --> 00:40:56,040
Speaker 3: We had a nice thing going with the merch and

905
00:40:56,080 --> 00:40:58,200
Speaker 3: then that really interrupted it. But it was actually a

906
00:40:58,239 --> 00:41:01,879
Speaker 3: blessing in disguise because we had been talking about making

907
00:41:01,880 --> 00:41:05,000
Speaker 3: a change for a while because they were taking a

908
00:41:05,080 --> 00:41:08,759
Speaker 3: large portion of our profits. Don't talk about that well.

909
00:41:08,920 --> 00:41:12,879
Speaker 6: So, like I said before, they would give us thirty

910
00:41:12,880 --> 00:41:15,719
Speaker 6: percent on the sales, So if we made a thousand dollars,

911
00:41:15,719 --> 00:41:18,440
Speaker 6: we was only bring home three hundred dollars, so they're

912
00:41:18,480 --> 00:41:21,239
Speaker 6: technically making more than us. And this was happening for

913
00:41:21,239 --> 00:41:23,919
Speaker 6: a long time. And again both of you guys were like, we.

914
00:41:23,800 --> 00:41:24,279
Speaker 5: Need to switch.

915
00:41:24,280 --> 00:41:26,600
Speaker 6: We need to switch on every transaction. Yeah, you know,

916
00:41:26,680 --> 00:41:28,640
Speaker 6: on every transaction exactly, but we need to switch. We

917
00:41:28,680 --> 00:41:31,040
Speaker 6: need to start doing our own merch because at this point,

918
00:41:31,080 --> 00:41:33,680
Speaker 6: we already know we have something. It's selling, is good,

919
00:41:34,480 --> 00:41:37,279
Speaker 6: and it's valuable. So when you first started out, we

920
00:41:37,320 --> 00:41:41,000
Speaker 6: don't know, we're unknown. So we actually had a product

921
00:41:41,000 --> 00:41:43,200
Speaker 6: that was selling really well and we were still using

922
00:41:43,200 --> 00:41:45,600
Speaker 6: printfle and I think printvill was supposed to be used

923
00:41:45,600 --> 00:41:47,640
Speaker 6: this until we knew what we could sell and you

924
00:41:47,640 --> 00:41:51,960
Speaker 6: know what we were selling, so we were only making thirty percent,

925
00:41:52,040 --> 00:41:53,959
Speaker 6: So we had that we had. It was a gift,

926
00:41:53,960 --> 00:41:56,239
Speaker 6: the gift and the curse, right, So we had some

927
00:41:56,280 --> 00:41:58,920
Speaker 6: customers and we've really I'm personally sorry, and I know

928
00:41:58,960 --> 00:42:01,200
Speaker 6: they're personally sorry that you guys took a little longer

929
00:42:01,239 --> 00:42:01,799
Speaker 6: to get your merch.

930
00:42:01,880 --> 00:42:03,720
Speaker 3: But everybody got their merch by the way.

931
00:42:03,600 --> 00:42:06,759
Speaker 6: Everybody got their merch, we got it. But so so

932
00:42:06,840 --> 00:42:08,560
Speaker 6: we had the switch. Now we had the switch, we

933
00:42:08,600 --> 00:42:10,880
Speaker 6: had no choice. So what we end up doing is

934
00:42:11,120 --> 00:42:13,440
Speaker 6: we went to uh, you know, a Google, Google's you know,

935
00:42:13,719 --> 00:42:16,239
Speaker 6: how can I I didn't want to buy a silkscreen

936
00:42:16,600 --> 00:42:18,480
Speaker 6: place that was just gonna be too much. But how

937
00:42:18,480 --> 00:42:21,640
Speaker 6: can I get this silk screen onto a shirt? And

938
00:42:21,719 --> 00:42:24,600
Speaker 6: I found I found a site PW Custom I think

939
00:42:24,600 --> 00:42:28,000
Speaker 6: it's called pwcustom dot com. And what they do is

940
00:42:28,080 --> 00:42:30,680
Speaker 6: you send the logo to them and you could put two,

941
00:42:30,719 --> 00:42:31,920
Speaker 6: you can put four, you can put a bunch of

942
00:42:31,960 --> 00:42:34,239
Speaker 6: logos on a big twelve by twelve foot sheet. So

943
00:42:34,280 --> 00:42:35,840
Speaker 6: what I did was I put a bunch of logos

944
00:42:35,840 --> 00:42:39,000
Speaker 6: on a twelve foot by a twelve by twelve sheet

945
00:42:39,200 --> 00:42:40,880
Speaker 6: and then they sent it to you. You buy like

946
00:42:40,880 --> 00:42:42,719
Speaker 6: a it's so cheap. It's like one hundred dollars for

947
00:42:42,840 --> 00:42:46,840
Speaker 6: like one hundred sheets. So I'm basically paying a thirty

948
00:42:46,880 --> 00:42:49,200
Speaker 6: cent a logo because I had like four logos on it. Right,

949
00:42:49,200 --> 00:42:52,000
Speaker 6: So we paid like thirty cent a logo. I sent

950
00:42:52,000 --> 00:42:53,640
Speaker 6: them a logo, they sent them back a week later.

951
00:42:54,000 --> 00:42:56,359
Speaker 6: I had all these logos. I'm like, all right, how

952
00:42:56,360 --> 00:42:57,200
Speaker 6: do we get it on the shirt?

953
00:42:57,280 --> 00:42:57,880
Speaker 4: What we're going to do?

954
00:42:58,080 --> 00:42:58,759
Speaker 5: What we gotta do?

955
00:42:59,680 --> 00:43:02,480
Speaker 6: Google at you need you did a hint sing right,

956
00:43:02,520 --> 00:43:04,160
Speaker 6: you had to get it like a heating like three

957
00:43:04,200 --> 00:43:07,200
Speaker 6: hundred dollars. You go to Amazon anywhere to get like

958
00:43:07,000 --> 00:43:08,880
Speaker 6: a T shirt heat pressed.

959
00:43:09,680 --> 00:43:10,319
Speaker 5: We got that.

960
00:43:11,160 --> 00:43:13,560
Speaker 6: You literally put this, I mean, I couldn't believe this.

961
00:43:13,840 --> 00:43:17,040
Speaker 6: We paid three dollars for a shirt. We paid fifty

962
00:43:17,040 --> 00:43:19,880
Speaker 6: and fifty cents to a dollar for the logo, and

963
00:43:19,960 --> 00:43:21,600
Speaker 6: we got the heat sing And once you pay that,

964
00:43:21,640 --> 00:43:23,680
Speaker 6: pay that, you don't have to pay that anymore. And

965
00:43:23,719 --> 00:43:26,480
Speaker 6: you put it on there for thirty seconds. You got

966
00:43:26,480 --> 00:43:27,839
Speaker 6: your T shirt and.

967
00:43:27,800 --> 00:43:29,360
Speaker 5: We got a front logo at a bat logo.

968
00:43:30,040 --> 00:43:32,920
Speaker 3: What's the name of the machine again, it's it's a

969
00:43:32,920 --> 00:43:35,160
Speaker 3: T shirt heat press. How much did that cost?

970
00:43:35,360 --> 00:43:36,120
Speaker 5: You can get you a.

971
00:43:36,080 --> 00:43:38,080
Speaker 6: Decent one is three hundred, three hundred and fifty dollars.

972
00:43:37,920 --> 00:43:39,720
Speaker 6: Thats a decent one you want. You want a quality

973
00:43:39,760 --> 00:43:41,960
Speaker 6: heat pressed because one is going to last longer and

974
00:43:42,040 --> 00:43:44,080
Speaker 6: two the heat is is going to be consistent.

975
00:43:44,239 --> 00:43:45,560
Speaker 4: You can go on Amazon right now if you just

976
00:43:45,600 --> 00:43:48,040
Speaker 4: type in power press machine, it'll come up because and

977
00:43:48,040 --> 00:43:49,560
Speaker 4: look at differ views, so review.

978
00:43:49,760 --> 00:43:51,880
Speaker 6: What did that change our profit margin from? So we

979
00:43:51,920 --> 00:43:57,040
Speaker 6: went from making thirty percent to ninety percent and then

980
00:43:57,239 --> 00:44:00,560
Speaker 6: and then we had the power to ship everything out ourselves. Yeah,

981
00:44:00,640 --> 00:44:03,839
Speaker 6: so we got we got the label printer, I got

982
00:44:03,840 --> 00:44:06,960
Speaker 6: the label printer which hooks directly up to Shopify. I mean,

983
00:44:07,000 --> 00:44:08,680
Speaker 6: you know, you press a button, it prints out the

984
00:44:09,840 --> 00:44:12,839
Speaker 6: customers are labeled. So we already take that. I went

985
00:44:12,880 --> 00:44:15,399
Speaker 6: to Amazon. You get the black little packages to put

986
00:44:15,440 --> 00:44:18,600
Speaker 6: the merch in, put the label on it, send it out.

987
00:44:19,080 --> 00:44:21,600
Speaker 4: Shout out to Spargo because when we sat down with

988
00:44:21,680 --> 00:44:24,200
Speaker 4: him in I think it was early February, we sat

989
00:44:24,200 --> 00:44:25,799
Speaker 4: down with him and we're like, how are you doing this?

990
00:44:26,080 --> 00:44:27,920
Speaker 4: And he's like, yeah, I'm going to the mail every day,

991
00:44:27,960 --> 00:44:29,720
Speaker 4: I'm putting that joint of the mail. I'm putting shipments

992
00:44:29,719 --> 00:44:32,680
Speaker 4: in the mail. I'm just like, he's fourteenth, why.

993
00:44:32,480 --> 00:44:33,200
Speaker 5: Are we not doing this?

994
00:44:34,680 --> 00:44:36,840
Speaker 4: So like we were learning from him, like he probably

995
00:44:36,960 --> 00:44:38,399
Speaker 4: even know, but we just learning from him, Like yo,

996
00:44:38,400 --> 00:44:40,160
Speaker 4: he's actually doing this, Like we need to get that

997
00:44:40,200 --> 00:44:43,320
Speaker 4: print that he's using, like just taking pieces. So it's like,

998
00:44:43,400 --> 00:44:45,440
Speaker 4: you know, everything that we're saying and we're teaching and

999
00:44:45,440 --> 00:44:47,680
Speaker 4: we're learning, we're also applying. I think that's why I

1000
00:44:47,680 --> 00:44:48,879
Speaker 4: don't want people to overlook.

1001
00:44:48,600 --> 00:44:50,640
Speaker 6: That we definitely we get we give a lot of

1002
00:44:50,680 --> 00:44:53,520
Speaker 6: information on the platform, and it's like, how could are

1003
00:44:53,520 --> 00:44:55,720
Speaker 6: we getting so much information? Why we're not taking advantage

1004
00:44:55,719 --> 00:44:59,040
Speaker 6: of the information so and basically we got the we

1005
00:44:59,080 --> 00:45:01,839
Speaker 6: got the little system set up we had. At first

1006
00:45:01,920 --> 00:45:04,040
Speaker 6: we were using my closet, had an empty closet in

1007
00:45:04,080 --> 00:45:05,840
Speaker 6: my house. We was using my closet.

1008
00:45:05,840 --> 00:45:06,799
Speaker 4: We had all the mercher trapping.

1009
00:45:07,400 --> 00:45:09,680
Speaker 5: It was trapping out the closet. And then we started

1010
00:45:09,680 --> 00:45:10,359
Speaker 5: getting more merch.

1011
00:45:10,400 --> 00:45:12,640
Speaker 6: We was trapping out a whole room and then we

1012
00:45:12,719 --> 00:45:15,240
Speaker 6: got a whole studio to put all the merchant.

1013
00:45:15,239 --> 00:45:17,520
Speaker 3: But even before that, so then even I'm using l A,

1014
00:45:17,880 --> 00:45:18,760
Speaker 3: we had the portable.

1015
00:45:19,280 --> 00:45:21,080
Speaker 6: That was that's the that's the power press. That was

1016
00:45:21,160 --> 00:45:25,000
Speaker 6: that was that was a I couldn't even get the

1017
00:45:25,080 --> 00:45:26,440
Speaker 6: name of it. But it was something you got on

1018
00:45:26,600 --> 00:45:28,480
Speaker 6: It was like one hundred dollars, but it's something you

1019
00:45:28,480 --> 00:45:30,800
Speaker 6: got on I got We got it from a Walmart

1020
00:45:31,360 --> 00:45:34,239
Speaker 6: Walmart dot com. But it was it was that one.

1021
00:45:34,239 --> 00:45:37,160
Speaker 6: I won't suggest that one because taling there. That was

1022
00:45:37,160 --> 00:45:39,640
Speaker 6: our trialing there because remember I said, you have to

1023
00:45:39,640 --> 00:45:43,000
Speaker 6: get something that's consistently hot, at a steady heat, and

1024
00:45:43,000 --> 00:45:44,840
Speaker 6: it has to it has to give a lot of pressure.

1025
00:45:45,080 --> 00:45:46,880
Speaker 6: And that's why because because it's a chemical on the

1026
00:45:46,880 --> 00:45:49,240
Speaker 6: other side of this, and it goes inside the fabric

1027
00:45:49,239 --> 00:45:50,839
Speaker 6: and it stays in the fabric, Like you could watch

1028
00:45:50,840 --> 00:45:51,440
Speaker 6: this a million times.

1029
00:45:51,480 --> 00:45:52,840
Speaker 5: It ain't coming out that.

1030
00:45:53,120 --> 00:45:55,040
Speaker 4: One was just like that. Definitely was trying never but

1031
00:45:55,120 --> 00:45:57,719
Speaker 4: it was like literally that was man hand labor. It

1032
00:45:57,760 --> 00:45:59,560
Speaker 4: was like, Yo, bring me the T shirt, bring me

1033
00:45:59,600 --> 00:46:01,040
Speaker 4: the color, and we're putting it down in.

1034
00:46:01,080 --> 00:46:03,000
Speaker 5: It and stuff. Think we was giving those out. We

1035
00:46:03,040 --> 00:46:03,359
Speaker 5: didn't sell.

1036
00:46:03,520 --> 00:46:06,680
Speaker 3: Yeah, I mean shot Resa Islam when he's seen us

1037
00:46:06,880 --> 00:46:09,320
Speaker 3: and he came, He's like, y'are doing this by yourself.

1038
00:46:09,360 --> 00:46:12,480
Speaker 3: Then he's like, what color you want? What size? We

1039
00:46:12,560 --> 00:46:15,200
Speaker 3: literally did it like in five minutes. He was amazed.

1040
00:46:15,239 --> 00:46:17,560
Speaker 3: He was amazed. He was like, y'all can just I

1041
00:46:17,640 --> 00:46:20,520
Speaker 3: just did this like just like yeah, like yeah. We

1042
00:46:20,560 --> 00:46:22,000
Speaker 3: set up shopping in l a for the whole month

1043
00:46:22,000 --> 00:46:24,319
Speaker 3: of July and we had a bunch of merch that

1044
00:46:24,360 --> 00:46:28,960
Speaker 3: we was just making, giving people, giving it out. We ourselves.

1045
00:46:29,520 --> 00:46:30,959
Speaker 4: Kids got made their own T shirt.

1046
00:46:31,080 --> 00:46:32,160
Speaker 3: We had this for the kids. We had merch for

1047
00:46:32,200 --> 00:46:33,600
Speaker 3: the kids. Yet that he was just like, Yo, we're

1048
00:46:33,600 --> 00:46:36,760
Speaker 3: gonna wear something. Just wear everything. Now. My whole closet

1049
00:46:36,800 --> 00:46:39,600
Speaker 3: is just full of earn leisious stuff. So so so

1050
00:46:39,680 --> 00:46:42,640
Speaker 3: from now all right, so now we're scaling and we're

1051
00:46:42,680 --> 00:46:47,279
Speaker 3: doing it ourselves. And it's obviously a much more you

1052
00:46:47,360 --> 00:46:49,319
Speaker 3: make more on the profit margin, but it's a lot

1053
00:46:49,440 --> 00:46:52,799
Speaker 3: more work involved because now somebody has to physically do

1054
00:46:52,920 --> 00:46:56,560
Speaker 3: the work, not only make the shirts. First, we got

1055
00:46:56,600 --> 00:46:58,759
Speaker 3: to buy the inventory, talk about that.

1056
00:46:59,360 --> 00:47:01,799
Speaker 6: So so we we had to buy uh, you know,

1057
00:47:01,880 --> 00:47:03,680
Speaker 6: we had to spend a lot of money on like

1058
00:47:03,760 --> 00:47:06,120
Speaker 6: T shirts, sweat sweaters, hoodies.

1059
00:47:06,520 --> 00:47:08,160
Speaker 5: We bought it all that. We bought it all blank.

1060
00:47:08,760 --> 00:47:11,840
Speaker 6: And I mean, I know they have the tags of

1061
00:47:11,880 --> 00:47:14,040
Speaker 6: the companies and I know you didn't like that at all,

1062
00:47:14,400 --> 00:47:16,319
Speaker 6: and that's when we'll probably get to the next point. Well,

1063
00:47:16,320 --> 00:47:17,880
Speaker 6: we got to the next level. But but at the

1064
00:47:17,960 --> 00:47:19,680
Speaker 6: end of the day, we got good quality merch. We

1065
00:47:19,719 --> 00:47:22,440
Speaker 6: knew it with quality we liked. We knew which brands

1066
00:47:22,680 --> 00:47:24,759
Speaker 6: of the sweaters we liked. We knew which brands of

1067
00:47:24,800 --> 00:47:26,680
Speaker 6: the T shirts we liked. So we would buy like

1068
00:47:26,760 --> 00:47:29,560
Speaker 6: boxes and boxes and boxes of merch that would come

1069
00:47:29,600 --> 00:47:32,279
Speaker 6: to the house and then unpack it and then you

1070
00:47:32,320 --> 00:47:35,600
Speaker 6: would stamp it with the logo and you know and whatnot.

1071
00:47:35,560 --> 00:47:38,200
Speaker 3: And then talk about like different companies. It's like me,

1072
00:47:38,400 --> 00:47:40,440
Speaker 3: like I have long arms, so it was like I

1073
00:47:40,520 --> 00:47:42,640
Speaker 3: used to always get frustrated I'm like, yo, this sweater

1074
00:47:42,640 --> 00:47:44,600
Speaker 3: doesn't fit me the same way to other sweater fit me.

1075
00:47:44,680 --> 00:47:47,680
Speaker 3: And I realized that's because it was different brands.

1076
00:47:47,320 --> 00:47:47,839
Speaker 5: Right yep.

1077
00:47:47,840 --> 00:47:50,400
Speaker 6: So like that's why we did trialing there with the brands.

1078
00:47:50,520 --> 00:47:52,120
Speaker 6: We knew next level, we knew how they fit.

1079
00:47:52,520 --> 00:47:52,920
Speaker 5: Guilding.

1080
00:47:53,320 --> 00:47:55,279
Speaker 6: You didn't like Guilding because it was too short. It

1081
00:47:55,320 --> 00:47:57,239
Speaker 6: was cut too short, the arms was cut too short.

1082
00:47:57,280 --> 00:47:59,960
Speaker 6: So we wanted we wanted to fit a little bit especial.

1083
00:48:00,239 --> 00:48:02,600
Speaker 6: You're gonna be wearing it all the time. You you're

1084
00:48:02,640 --> 00:48:05,000
Speaker 6: the face of the brand, so we wanted to make

1085
00:48:05,040 --> 00:48:09,120
Speaker 6: it look fitting and well, uh, we had another one

1086
00:48:09,160 --> 00:48:11,239
Speaker 6: that was really good, but I don't know which one.

1087
00:48:11,239 --> 00:48:12,839
Speaker 5: You didn't like it, but it was called Independent, which

1088
00:48:12,880 --> 00:48:14,800
Speaker 5: was really thick. Remember the thick one.

1089
00:48:14,640 --> 00:48:17,360
Speaker 6: That really those great like I like that was I

1090
00:48:17,400 --> 00:48:19,120
Speaker 6: live in Atlanta, said that was my that was my code.

1091
00:48:20,320 --> 00:48:22,560
Speaker 6: But that was that we had. We had the Independent.

1092
00:48:22,800 --> 00:48:25,960
Speaker 6: So everything was for a reason, you know, one thing

1093
00:48:26,040 --> 00:48:27,680
Speaker 6: was good and one thing was bad. Someone told us

1094
00:48:27,680 --> 00:48:31,080
Speaker 6: about Guilding. Your boy told us about the Guilding uh

1095
00:48:31,440 --> 00:48:32,800
Speaker 6: pro or something. I don't know what the name of

1096
00:48:32,880 --> 00:48:34,600
Speaker 6: Guilding on my hand HAMMERA.

1097
00:48:35,239 --> 00:48:36,839
Speaker 5: I didn't like that. What's your friend's name.

1098
00:48:37,600 --> 00:48:42,479
Speaker 6: Uh oh, Chad was the chat chat chat Yeah, yeah, chat.

1099
00:48:42,680 --> 00:48:45,239
Speaker 6: So he told us about that. I ordered a bunch

1100
00:48:45,239 --> 00:48:47,440
Speaker 6: of those. I mean, our person didn't like him. They

1101
00:48:47,440 --> 00:48:49,600
Speaker 6: were good with the neck, so my neck wouldn't get

1102
00:48:49,840 --> 00:48:51,040
Speaker 6: moist like they said.

1103
00:48:51,120 --> 00:48:54,200
Speaker 5: He I mean, you know how they got at me, Man,

1104
00:48:54,400 --> 00:48:56,399
Speaker 5: they got at me. Going to cut this out.

1105
00:48:56,760 --> 00:48:59,520
Speaker 6: But but but whether or not we looked at a

1106
00:48:59,520 --> 00:49:01,399
Speaker 6: different bunch of different shirts, we did order a bunch

1107
00:49:01,400 --> 00:49:05,040
Speaker 6: of shirts from the ss active dot com because they

1108
00:49:05,040 --> 00:49:08,080
Speaker 6: give you access to all the all the inventory. And

1109
00:49:08,120 --> 00:49:10,000
Speaker 6: the good thing is they had a warehouse literally twenty

1110
00:49:10,000 --> 00:49:12,600
Speaker 6: minutes from my house, so if I had like a

1111
00:49:12,600 --> 00:49:15,440
Speaker 6: big order to fulfill, I can literally go there and

1112
00:49:15,480 --> 00:49:17,000
Speaker 6: pick up the merch the same day and bring it

1113
00:49:17,040 --> 00:49:18,719
Speaker 6: back and printed and send it out in the same day.

1114
00:49:18,920 --> 00:49:21,160
Speaker 6: So that was really good. It was definitely a good process.

1115
00:49:21,320 --> 00:49:23,319
Speaker 6: It was a good process, but it was it was

1116
00:49:23,360 --> 00:49:25,960
Speaker 6: too much. It was too much work and and and

1117
00:49:26,360 --> 00:49:28,720
Speaker 6: we we are big on you want to do something

1118
00:49:28,760 --> 00:49:30,640
Speaker 6: once and get paid for it over and over again.

1119
00:49:31,000 --> 00:49:34,720
Speaker 4: Create a system, yeah, to save yourself energy, time and money.

1120
00:49:34,560 --> 00:49:36,799
Speaker 6: And and good. It was good that we know we

1121
00:49:36,880 --> 00:49:39,279
Speaker 6: had that to fall back on. But the best thing

1122
00:49:39,280 --> 00:49:41,200
Speaker 6: about it is it was we was learning. We was

1123
00:49:41,239 --> 00:49:41,799
Speaker 6: always learning.

1124
00:49:41,880 --> 00:49:44,399
Speaker 4: Yeah, shout out to chat from ourselve. He's been he's

1125
00:49:44,440 --> 00:49:46,920
Speaker 4: been like instricating all the movies that we've been making,

1126
00:49:47,000 --> 00:49:48,719
Speaker 4: especially when it came to the merge because obviously they

1127
00:49:48,719 --> 00:49:51,040
Speaker 4: have a successful merch mind that they're doing. So like

1128
00:49:51,040 --> 00:49:53,000
Speaker 4: we've just been picking his brain and one of the

1129
00:49:53,040 --> 00:49:55,279
Speaker 4: things he was saying was like, it's that fine balance, right. So,

1130
00:49:55,320 --> 00:49:57,480
Speaker 4: like Printville was cool because we didn't have to keep inventory,

1131
00:49:57,800 --> 00:49:59,719
Speaker 4: but now that we're doing it ourselves, it's like, Yo,

1132
00:49:59,760 --> 00:50:03,160
Speaker 4: we're compiling inventory and like we have to sell it

1133
00:50:03,239 --> 00:50:05,680
Speaker 4: or it sits. And so like trying to find that balance.

1134
00:50:05,680 --> 00:50:07,799
Speaker 4: And that's something that I stress to people a lot too,

1135
00:50:07,920 --> 00:50:10,080
Speaker 4: is like find a balance, Like, Yo, you don't want

1136
00:50:10,080 --> 00:50:13,719
Speaker 4: to have so much that you can't move it right,

1137
00:50:13,800 --> 00:50:15,640
Speaker 4: and then you have abundance, but you don't want to

1138
00:50:15,640 --> 00:50:18,920
Speaker 4: have not enough and now you've sold out and people

1139
00:50:18,920 --> 00:50:21,160
Speaker 4: still want to demand. So just a balance that you

1140
00:50:21,200 --> 00:50:22,440
Speaker 4: got to find when you're doing this Mrcht thing.

1141
00:50:22,560 --> 00:50:25,000
Speaker 3: So yeah, so now we got so Mike lives in

1142
00:50:25,040 --> 00:50:27,120
Speaker 3: Atlanta and me and Troy live in New York, so

1143
00:50:27,239 --> 00:50:29,040
Speaker 3: we going to Atlanta. We spending a lot of time

1144
00:50:29,040 --> 00:50:31,520
Speaker 3: in Atlanta, and we're going out there and he's running

1145
00:50:31,520 --> 00:50:33,960
Speaker 3: this whole operation out of his apartment and we have

1146
00:50:34,160 --> 00:50:37,600
Speaker 3: like you know, it's like Blow, like the movie Blow,

1147
00:50:37,640 --> 00:50:38,920
Speaker 3: and it's just like you know what I'm saying. We

1148
00:50:39,000 --> 00:50:42,640
Speaker 3: got so much bundles just in a room, like just

1149
00:50:42,719 --> 00:50:46,040
Speaker 3: stacked to the ceiling of just hoodies and T shirts

1150
00:50:46,040 --> 00:50:48,799
Speaker 3: and sweaters and print machine. Not only doing this out

1151
00:50:48,800 --> 00:50:51,239
Speaker 3: of his apartment, we also had a studio. We have

1152
00:50:51,280 --> 00:50:53,839
Speaker 3: a studio out of his apartment as well. So it's

1153
00:50:53,840 --> 00:50:56,400
Speaker 3: becoming overwhelming to have all this stuff in his apartment.

1154
00:50:57,800 --> 00:51:01,880
Speaker 3: So then we have to actually find a physical location.

1155
00:51:01,920 --> 00:51:03,840
Speaker 3: So this is this is the So this is the

1156
00:51:03,840 --> 00:51:05,480
Speaker 3: other side of it, right where it's like, all right,

1157
00:51:05,520 --> 00:51:09,200
Speaker 3: we're print fall. Everything was free, but we was only

1158
00:51:09,239 --> 00:51:13,320
Speaker 3: getting thirty percent profit. Now we get in double triple

1159
00:51:13,480 --> 00:51:17,360
Speaker 3: the profit. But now we got to have labor, we

1160
00:51:17,400 --> 00:51:20,000
Speaker 3: got to have expenses, we got to have warehouses. So

1161
00:51:20,120 --> 00:51:22,640
Speaker 3: now what do we do with that? Now with the

1162
00:51:22,880 --> 00:51:23,719
Speaker 3: with the warehouse.

1163
00:51:24,040 --> 00:51:25,200
Speaker 5: So now we got the warehouse.

1164
00:51:25,239 --> 00:51:28,640
Speaker 6: So and we got a big, big, big, big open

1165
00:51:28,640 --> 00:51:32,560
Speaker 6: space and we went to home depot. We got about

1166
00:51:32,880 --> 00:51:36,200
Speaker 6: ten to fifteen shells and you stack them up. We

1167
00:51:36,239 --> 00:51:38,680
Speaker 6: put all the merch there. We got a little a desk,

1168
00:51:39,239 --> 00:51:42,080
Speaker 6: put for the for the computer, for the laborer, and

1169
00:51:42,880 --> 00:51:45,400
Speaker 6: like we literally got a whole system. So each system,

1170
00:51:45,440 --> 00:51:49,680
Speaker 6: each thing is labeled like largest and the type of

1171
00:51:49,719 --> 00:51:53,160
Speaker 6: shirt is totally like organized and the system and processes

1172
00:51:53,200 --> 00:51:54,000
Speaker 6: in place at this point.

1173
00:51:54,040 --> 00:51:55,640
Speaker 3: So now we have a we have a we have

1174
00:51:55,719 --> 00:51:58,800
Speaker 3: a loft in Atlanta that's dedicated just for merch to

1175
00:51:58,960 --> 00:51:59,960
Speaker 3: our studio.

1176
00:52:00,040 --> 00:52:03,680
Speaker 4: We're not in your criminal not got my.

1177
00:52:03,680 --> 00:52:06,759
Speaker 6: Space back, and so so we got this, we got

1178
00:52:06,760 --> 00:52:10,680
Speaker 6: this this space now and it's like yeah, we we

1179
00:52:10,680 --> 00:52:14,440
Speaker 6: we we enjoyed, we enjoyed making the merch, but I

1180
00:52:14,440 --> 00:52:17,160
Speaker 6: think we could be more, even more efficient and even

1181
00:52:17,200 --> 00:52:20,920
Speaker 6: the quality could be even better. So we we actually,

1182
00:52:21,000 --> 00:52:22,880
Speaker 6: you know, shout out. I gotta give shout to Tiffany

1183
00:52:22,880 --> 00:52:24,840
Speaker 6: because that's the first person I ever heard, you know,

1184
00:52:24,920 --> 00:52:27,879
Speaker 6: my sister Tiffany. She she she she she does got

1185
00:52:27,880 --> 00:52:30,480
Speaker 6: a company influence ours and she got she gets e

1186
00:52:30,520 --> 00:52:33,000
Speaker 6: merged from Pakistan. I'm like, how the hell you find

1187
00:52:33,200 --> 00:52:36,960
Speaker 6: out about Pakistan? Like how do you find that? So me,

1188
00:52:37,239 --> 00:52:40,120
Speaker 6: I do my little research. Again, I'm the only the

1189
00:52:40,120 --> 00:52:41,920
Speaker 6: only thing I was worried about, is you have to

1190
00:52:42,360 --> 00:52:44,719
Speaker 6: Western Union. These people is money and this is in

1191
00:52:44,800 --> 00:52:47,359
Speaker 6: Pakistan's so it's like you don't know if you're gonna

1192
00:52:47,360 --> 00:52:49,440
Speaker 6: get your money money. So what we did was we

1193
00:52:49,680 --> 00:52:54,600
Speaker 6: I got three different manufacturers. So if you google fashion manufacturer,

1194
00:52:54,600 --> 00:52:58,759
Speaker 6: clothing manufacturer Pakistan is gonna come up. So we got

1195
00:52:58,760 --> 00:53:02,680
Speaker 6: three different things. I got samples from all three of them.

1196
00:53:03,480 --> 00:53:06,279
Speaker 6: One the first one came, I didn't like it, so

1197
00:53:06,360 --> 00:53:09,319
Speaker 6: now they didn't like it. The second one came, I

1198
00:53:09,360 --> 00:53:12,880
Speaker 6: fell in love. Then the third one came whatever. And

1199
00:53:12,920 --> 00:53:15,160
Speaker 6: the way what I was saying with the money gramm

1200
00:53:15,160 --> 00:53:17,200
Speaker 6: and stuff, you have to send money through money gramm

1201
00:53:17,320 --> 00:53:17,680
Speaker 6: of thing.

1202
00:53:17,880 --> 00:53:18,680
Speaker 5: I was a little worried.

1203
00:53:18,680 --> 00:53:20,200
Speaker 6: So we had to send about like one hundred dollars

1204
00:53:20,239 --> 00:53:22,239
Speaker 6: to each of them, three hundred dollars. If we lose

1205
00:53:22,280 --> 00:53:24,880
Speaker 6: three hundred dolls, we lose three undred hours. The guys

1206
00:53:24,920 --> 00:53:27,520
Speaker 6: talk to you on WhatsApp. They're very communative. They're sending

1207
00:53:27,520 --> 00:53:29,400
Speaker 6: pictures every day. They're doing that, and you want to

1208
00:53:29,400 --> 00:53:31,560
Speaker 6: make sure if you do go to that route, you

1209
00:53:31,600 --> 00:53:33,200
Speaker 6: want to make sure they're talking to you all the time,

1210
00:53:33,239 --> 00:53:36,320
Speaker 6: sending you updates every day. You're talking They're not going

1211
00:53:36,920 --> 00:53:39,040
Speaker 6: days and days without talking to you because you gonta

1212
00:53:39,040 --> 00:53:40,920
Speaker 6: eventually spend a lot of money with these people because

1213
00:53:41,120 --> 00:53:44,600
Speaker 6: not only do they just do the they're taking a fabric.

1214
00:53:44,680 --> 00:53:46,399
Speaker 6: I got to pick the same the fabric I want

1215
00:53:46,400 --> 00:53:48,279
Speaker 6: it got, I got to pick the tag I wanted,

1216
00:53:48,320 --> 00:53:50,920
Speaker 6: I got to pick the stitchings I wanted, everything you

1217
00:53:51,080 --> 00:53:53,840
Speaker 6: could pick. You're literally coming from nothing and getting a

1218
00:53:53,880 --> 00:53:55,400
Speaker 6: product made from scratch.

1219
00:53:55,960 --> 00:53:56,560
Speaker 5: It's amazing.

1220
00:53:56,640 --> 00:53:58,240
Speaker 6: So I'm like, and this is what you're gonna understand

1221
00:53:58,239 --> 00:54:00,600
Speaker 6: too if you go that route. But then wait, they

1222
00:54:00,600 --> 00:54:05,000
Speaker 6: gotta ship it. Shipping was five thousand dollars for.

1223
00:54:05,719 --> 00:54:06,399
Speaker 4: A large bolt.

1224
00:54:06,480 --> 00:54:07,840
Speaker 3: That's what That's what they get you.

1225
00:54:08,040 --> 00:54:10,080
Speaker 5: That's where they get you. The ship is like five thousand.

1226
00:54:10,320 --> 00:54:12,200
Speaker 6: But I'm telling you this quality that you guys are

1227
00:54:12,200 --> 00:54:14,520
Speaker 6: gonna start getting when it's when we release this merch.

1228
00:54:14,920 --> 00:54:16,800
Speaker 5: You're gonna think. You're gonna be like, oh my gosh,

1229
00:54:16,800 --> 00:54:17,520
Speaker 5: I love you guys.

1230
00:54:17,560 --> 00:54:20,000
Speaker 3: So now so now so you see the evolution. So

1231
00:54:20,080 --> 00:54:24,560
Speaker 3: event originally we were just letting print Fall do it,

1232
00:54:24,640 --> 00:54:28,440
Speaker 3: and then we started actually manually doing it, had manual labor,

1233
00:54:28,960 --> 00:54:31,399
Speaker 3: but that wasn't you can only do like, how far

1234
00:54:31,480 --> 00:54:34,080
Speaker 3: can you actually just do it yourself manually printing it.

1235
00:54:34,360 --> 00:54:37,520
Speaker 3: So now we got outsourced it. But now it's like

1236
00:54:37,600 --> 00:54:40,240
Speaker 3: talk about like the tags, like pay attention to detail,

1237
00:54:40,280 --> 00:54:41,680
Speaker 3: like we got we got all we.

1238
00:54:41,640 --> 00:54:44,360
Speaker 5: Got tags on the bottom, we got tags inside.

1239
00:54:43,960 --> 00:54:47,080
Speaker 3: The early legia, the early Leasia tag, the Leasia to.

1240
00:54:47,160 --> 00:54:49,600
Speaker 6: Early tags on all our products going forward to all

1241
00:54:49,640 --> 00:54:50,919
Speaker 6: of the merch early tags.

1242
00:54:51,000 --> 00:54:53,160
Speaker 5: Because that's what all again, that's a fact, that's what

1243
00:54:53,239 --> 00:54:53,560
Speaker 5: all began.

1244
00:54:53,719 --> 00:54:55,640
Speaker 4: I think I think one part that that we're leaving

1245
00:54:55,680 --> 00:55:00,440
Speaker 4: out is that it also presents an opportunity for employment people,

1246
00:55:00,520 --> 00:55:03,319
Speaker 4: right because now like that we don't have print Field

1247
00:55:03,360 --> 00:55:05,440
Speaker 4: doing it for us. Now we got to find somebody

1248
00:55:05,480 --> 00:55:07,680
Speaker 4: to do that labor for it. So it also provides

1249
00:55:07,719 --> 00:55:09,640
Speaker 4: economic opportunity for the people around us.

1250
00:55:09,840 --> 00:55:11,279
Speaker 5: Yeah, and and that's another thing.

1251
00:55:11,320 --> 00:55:13,800
Speaker 6: You know, my brother Vincent, he he's the one who's

1252
00:55:13,840 --> 00:55:16,400
Speaker 6: doing like I couldn't do it because I'm doing so

1253
00:55:16,480 --> 00:55:17,240
Speaker 6: many other things.

1254
00:55:17,360 --> 00:55:20,520
Speaker 5: I couldn't do this. I'm like, I would love.

1255
00:55:20,480 --> 00:55:22,399
Speaker 6: To, but I can't, right, I have so many other

1256
00:55:22,400 --> 00:55:24,440
Speaker 6: things on my place. So my brother Vincent, he just

1257
00:55:24,520 --> 00:55:27,160
Speaker 6: runs the studio and and runs the merch and does

1258
00:55:27,200 --> 00:55:30,320
Speaker 6: the merch with what is his guy Smitty, So everybody's

1259
00:55:30,320 --> 00:55:31,040
Speaker 6: gonna get.

1260
00:55:30,880 --> 00:55:32,160
Speaker 3: Everybody eats everybody.

1261
00:55:32,400 --> 00:55:35,400
Speaker 5: That's how it's like, you know, we we created.

1262
00:55:35,920 --> 00:55:39,200
Speaker 6: What we're doing basically is creating the processes and systems,

1263
00:55:39,480 --> 00:55:41,800
Speaker 6: and then we allow other people to learn those processes

1264
00:55:41,840 --> 00:55:44,360
Speaker 6: and systems and they can come and take advantage of

1265
00:55:44,520 --> 00:55:47,239
Speaker 6: of you know, just great opportunity.

1266
00:55:47,440 --> 00:55:48,440
Speaker 3: Believe in nepartism.

1267
00:55:49,760 --> 00:55:53,439
Speaker 4: Everybody eats, everybody got everybody. If you don't feed your wills,

1268
00:55:53,440 --> 00:55:54,399
Speaker 4: they're gonna put you on the menu.

1269
00:55:54,560 --> 00:55:55,160
Speaker 5: That's a fact.

1270
00:55:55,360 --> 00:55:58,479
Speaker 6: So everybody, and it works. It's working out really well.

1271
00:55:58,520 --> 00:56:01,680
Speaker 6: And I'm excited. I know you guys are excited.

1272
00:56:01,840 --> 00:56:04,239
Speaker 3: So all right, so now this brings us to the

1273
00:56:04,280 --> 00:56:07,640
Speaker 3: conclusion of the evolution of people seeing us with T

1274
00:56:07,760 --> 00:56:12,600
Speaker 3: shirts to now we have this launch what we are

1275
00:56:12,680 --> 00:56:15,800
Speaker 3: talking about right now, which is the Black Friday launch,

1276
00:56:16,280 --> 00:56:18,880
Speaker 3: which actually is going to drop a little earlier. But

1277
00:56:19,080 --> 00:56:22,880
Speaker 3: we got Women's line, we have Farsity, we got collections,

1278
00:56:23,040 --> 00:56:25,800
Speaker 3: we talk about all of so talk about all the

1279
00:56:25,800 --> 00:56:27,200
Speaker 3: stuff that we have that's dropping.

1280
00:56:27,440 --> 00:56:29,680
Speaker 4: So right now, before you start talking, I just want

1281
00:56:29,719 --> 00:56:31,239
Speaker 4: to say, like, because we've been saying it for so long,

1282
00:56:31,320 --> 00:56:33,600
Speaker 4: like I'm super excited because we're like, yo, Numert's coming newmarks.

1283
00:56:33,920 --> 00:56:35,719
Speaker 4: You've been saying, and they've been like, Yo, where's it at.

1284
00:56:35,719 --> 00:56:37,440
Speaker 4: And I'm like, yeah, we're building it. We're building it

1285
00:56:37,480 --> 00:56:38,120
Speaker 4: for this moment.

1286
00:56:38,120 --> 00:56:39,200
Speaker 5: We got a lie.

1287
00:56:39,360 --> 00:56:42,120
Speaker 4: You know, it's talk to them, like, talk to them,

1288
00:56:42,520 --> 00:56:42,920
Speaker 4: talk to.

1289
00:56:42,880 --> 00:56:43,560
Speaker 5: Them, yo.

1290
00:56:43,840 --> 00:56:47,200
Speaker 6: So so it's like and we like, we know our audience.

1291
00:56:47,200 --> 00:56:49,160
Speaker 6: We know our audience. And in the beginning, we didn't

1292
00:56:49,200 --> 00:56:50,560
Speaker 6: have a big woman audience.

1293
00:56:50,960 --> 00:56:53,200
Speaker 5: We didn't. Then I hit them up. I'm like, yo,

1294
00:56:53,719 --> 00:56:54,640
Speaker 5: y'all audience.

1295
00:56:54,360 --> 00:56:57,960
Speaker 6: Is like fifty fifty right now, like fifty to fifty,

1296
00:56:59,160 --> 00:57:00,720
Speaker 6: Like yeah we should old ladies.

1297
00:57:00,760 --> 00:57:03,040
Speaker 4: We love, we love, we love our women, we love everybody.

1298
00:57:03,040 --> 00:57:04,320
Speaker 5: We love veryd love the ladies.

1299
00:57:05,200 --> 00:57:08,480
Speaker 4: I love everybody said.

1300
00:57:09,280 --> 00:57:11,719
Speaker 6: I love everybody. I love everybody. Kids line coming to

1301
00:57:11,920 --> 00:57:15,080
Speaker 6: that's a fact. So you know, we got we're scaling,

1302
00:57:15,120 --> 00:57:18,040
Speaker 6: We're scaling, skilling day by day. But so we're like,

1303
00:57:18,280 --> 00:57:20,680
Speaker 6: we got we have to have some lady, some lady

1304
00:57:20,960 --> 00:57:23,400
Speaker 6: get they can't just be wearing these unisex t shirts

1305
00:57:23,400 --> 00:57:27,800
Speaker 6: and and and sweaters and whatnot. So we finally got you.

1306
00:57:27,960 --> 00:57:31,200
Speaker 6: We finally got we got the tights, we got the

1307
00:57:31,320 --> 00:57:34,360
Speaker 6: sports bride, we got the tank tops, we got we

1308
00:57:34,400 --> 00:57:35,840
Speaker 6: got a track suit, ladies suit.

1309
00:57:36,040 --> 00:57:39,160
Speaker 5: We got so much stuff. Oh, you guys are gonna

1310
00:57:39,160 --> 00:57:41,760
Speaker 5: be af Yeah, so I'm so excited.

1311
00:57:41,840 --> 00:57:44,200
Speaker 4: Yeah. So so it's really a collection, man, I think

1312
00:57:44,240 --> 00:57:46,360
Speaker 4: that's the beautiful part in shotty Kye Rivers earlier, it

1313
00:57:46,400 --> 00:57:48,520
Speaker 4: was just like, Yo, we had Assets of A Liabilities

1314
00:57:48,520 --> 00:57:50,240
Speaker 4: and people know that it's a brand name, Like they

1315
00:57:50,280 --> 00:57:52,160
Speaker 4: know that even if they don't know us, they know

1316
00:57:52,200 --> 00:57:54,440
Speaker 4: that's where it comes from. And so that the Assets

1317
00:57:54,440 --> 00:57:56,480
Speaker 4: of A Liabilities is its own collection, right, and so

1318
00:57:56,600 --> 00:57:59,320
Speaker 4: now are your Lesia. When we start earning his University

1319
00:57:59,320 --> 00:58:00,880
Speaker 4: we start wearing that was like, Yo, we have to

1320
00:58:00,920 --> 00:58:03,880
Speaker 4: treat this like its own collection because it's anonymous school.

1321
00:58:03,880 --> 00:58:05,360
Speaker 4: So you're going to see a lot of items coming

1322
00:58:05,360 --> 00:58:07,640
Speaker 4: from it, whether it be no paths, whether it be

1323
00:58:07,840 --> 00:58:11,840
Speaker 4: pens and mugs, varsity jackets like we spoke about, right,

1324
00:58:11,880 --> 00:58:14,160
Speaker 4: these things are synonymous with school, and so like, yeah,

1325
00:58:14,280 --> 00:58:15,240
Speaker 4: we are our own school.

1326
00:58:15,560 --> 00:58:15,720
Speaker 3: Yo.

1327
00:58:15,840 --> 00:58:18,680
Speaker 4: University is a school, and so like the collection will

1328
00:58:19,400 --> 00:58:22,160
Speaker 4: it will be represent be a representation of that. But

1329
00:58:22,200 --> 00:58:25,600
Speaker 4: also we got something for our audience, our core supporters.

1330
00:58:25,640 --> 00:58:28,560
Speaker 4: Man and shout out shout out to camp from Detroite. Yeah,

1331
00:58:28,560 --> 00:58:30,640
Speaker 4: I love it because it was like, Yo, that represents

1332
00:58:30,800 --> 00:58:34,240
Speaker 4: our people, right. So like when people have a gang

1333
00:58:34,240 --> 00:58:36,200
Speaker 4: of supporters, they usually have a name, and so like

1334
00:58:36,200 --> 00:58:38,040
Speaker 4: when they came out with the Earners, I'm like, Yo,

1335
00:58:38,320 --> 00:58:41,280
Speaker 4: we got to make something specifically for our audience, man,

1336
00:58:41,320 --> 00:58:43,360
Speaker 4: Like the core supporters who've been here from day one

1337
00:58:43,560 --> 00:58:46,280
Speaker 4: and the people who have just joined, like they're earners, right,

1338
00:58:46,440 --> 00:58:49,440
Speaker 4: Like when we put that graduation emotion, we know that

1339
00:58:49,480 --> 00:58:51,120
Speaker 4: they with us, and so like we had to create

1340
00:58:51,120 --> 00:58:54,360
Speaker 4: a collection specifically for those people. And so inside that collection,

1341
00:58:55,040 --> 00:58:58,120
Speaker 4: you know, there's exclusive items that just for the people

1342
00:58:58,160 --> 00:59:01,080
Speaker 4: who've been rocking with us. So it's dope. Man, I'm

1343
00:59:01,120 --> 00:59:02,800
Speaker 4: excited because I've been saying it for so long. I'm

1344
00:59:02,840 --> 00:59:04,280
Speaker 4: just happy that it's coming to Fluision.

1345
00:59:04,760 --> 00:59:07,000
Speaker 3: Yeah, for sure. And then you know, you can't even

1346
00:59:07,000 --> 00:59:09,880
Speaker 3: see you can't you're not gonna see it. But I

1347
00:59:09,880 --> 00:59:11,920
Speaker 3: could feel it that the you know, we stuff we

1348
00:59:11,960 --> 00:59:14,640
Speaker 3: had cotton before, Now we got like a satin What

1349
00:59:14,800 --> 00:59:18,160
Speaker 3: is this fabric? If you can see on YouTube, I got.

1350
00:59:18,040 --> 00:59:19,640
Speaker 5: This a fleece. It's a fleece fabric.

1351
00:59:19,800 --> 00:59:22,840
Speaker 3: Yeah. Me and Mike have the Eyo University track suits.

1352
00:59:23,280 --> 00:59:27,160
Speaker 3: Troy has the signature hoodie. But the track suits is

1353
00:59:27,200 --> 00:59:30,080
Speaker 3: like a satin, it's like a sad. It's embroidered. It's

1354
00:59:30,120 --> 00:59:33,520
Speaker 3: not it's not like patched on. It's it's actually embroidered.

1355
00:59:34,560 --> 00:59:38,640
Speaker 3: Got the ey the Earnie a Lesion tag on it,

1356
00:59:38,800 --> 00:59:41,760
Speaker 3: just like just like r Ip nip, just like the

1357
00:59:41,760 --> 00:59:44,520
Speaker 3: marathon when they have the you know, because now it's

1358
00:59:44,520 --> 00:59:47,800
Speaker 3: a lot of people trying to as my man Notcho

1359
00:59:47,880 --> 00:59:50,440
Speaker 3: Benger says, you know he like SpongeBob and mister prankters

1360
00:59:50,440 --> 00:59:52,000
Speaker 3: out there, it's a lot of people trying to steal

1361
00:59:52,000 --> 00:59:55,080
Speaker 3: a sauce and off brands, and you see all these knockoffs.

1362
00:59:55,080 --> 00:59:57,920
Speaker 3: So now you're gonna know if it's official, if it's

1363
00:59:57,920 --> 01:00:01,200
Speaker 3: a knockoff. The official ones have earn your Lisia tags,

1364
01:00:01,280 --> 01:00:04,280
Speaker 3: have earned leezie on the bottom, have Eyo University on

1365
01:00:04,320 --> 01:00:06,280
Speaker 3: the back. If you just see something with just the

1366
01:00:06,360 --> 01:00:08,840
Speaker 3: words on it, they look for gates. That's one.

1367
01:00:10,040 --> 01:00:11,760
Speaker 4: You know, you know what, you know what We kind

1368
01:00:11,760 --> 01:00:14,560
Speaker 4: of like glossed over a little bit that trademarking process.

1369
01:00:14,600 --> 01:00:17,720
Speaker 4: So like when every time we came up with a logo,

1370
01:00:17,800 --> 01:00:20,200
Speaker 4: we had to be very specific, like yo, which one

1371
01:00:20,240 --> 01:00:22,120
Speaker 4: are we going to do? Because it costs money to

1372
01:00:22,120 --> 01:00:24,960
Speaker 4: trademark these things. And so we trademarked all of our

1373
01:00:25,040 --> 01:00:26,560
Speaker 4: all of the logos that we have, and even something

1374
01:00:26,560 --> 01:00:28,200
Speaker 4: that having to come out, we trademarket. But that's a

1375
01:00:28,240 --> 01:00:32,600
Speaker 4: process too and understanding, like trademarketing is an international thing,

1376
01:00:32,680 --> 01:00:34,400
Speaker 4: and so when when people do, especially if you get

1377
01:00:34,440 --> 01:00:36,280
Speaker 4: a trademark, lawyers out to should be and she handles

1378
01:00:36,280 --> 01:00:37,880
Speaker 4: all our stuff. But it's like, Yo, you got a

1379
01:00:37,920 --> 01:00:40,480
Speaker 4: trademarket for the United States, you got a trademarket for Canada,

1380
01:00:40,520 --> 01:00:43,000
Speaker 4: you got to trademarket for Mexico, I mean all the

1381
01:00:43,000 --> 01:00:47,000
Speaker 4: countries in Europe, China. So it's like when you're going

1382
01:00:47,040 --> 01:00:49,000
Speaker 4: into this process and think about merche thing about where

1383
01:00:49,000 --> 01:00:50,920
Speaker 4: you're going to be selling right away, right because you

1384
01:00:51,000 --> 01:00:53,320
Speaker 4: may not say, like you know, I'm going to trademark

1385
01:00:53,360 --> 01:00:55,800
Speaker 4: this and for France because you may not have an

1386
01:00:55,800 --> 01:00:57,680
Speaker 4: audience in France yet. So like, if the United States

1387
01:00:57,800 --> 01:01:00,760
Speaker 4: is your thing, then make sure you trademark your logo

1388
01:01:00,800 --> 01:01:02,840
Speaker 4: for the United States. As you grow bigger and you

1389
01:01:02,840 --> 01:01:05,919
Speaker 4: start to have an international presence, absolutely you should add

1390
01:01:05,960 --> 01:01:08,880
Speaker 4: that to your portfolio. Because it's like, Yo, the first

1391
01:01:08,880 --> 01:01:10,960
Speaker 4: thing they're gonna do, like what in China is like

1392
01:01:11,000 --> 01:01:13,720
Speaker 4: you know that that's a huge counterfeit population there, right,

1393
01:01:13,760 --> 01:01:16,240
Speaker 4: So it's like they can sell it because it's not

1394
01:01:16,280 --> 01:01:19,200
Speaker 4: trademarked there. So that's something that that I don't want

1395
01:01:19,240 --> 01:01:23,240
Speaker 4: you to forget or kind of like not having in

1396
01:01:23,280 --> 01:01:24,000
Speaker 4: the back of your mind.

1397
01:01:24,120 --> 01:01:25,800
Speaker 3: Yeah, the only place that you can get Earn your

1398
01:01:25,880 --> 01:01:29,640
Speaker 3: Leisure apparel is on earn your Leisure dot com or

1399
01:01:29,680 --> 01:01:33,040
Speaker 3: from us live at an event. There's no other there's

1400
01:01:33,080 --> 01:01:36,000
Speaker 3: not We're not selling it on Amazon. We're not happy.

1401
01:01:36,000 --> 01:01:38,520
Speaker 3: We don't have any third party selling. So if you're

1402
01:01:38,560 --> 01:01:41,840
Speaker 3: confused about that, the only official place to get acis

1403
01:01:41,840 --> 01:01:45,760
Speaker 3: over aliability of Eyo University merchandises online YouTube or YouTube

1404
01:01:45,800 --> 01:01:48,680
Speaker 3: which brings us to brings you to the to the website.

1405
01:01:49,720 --> 01:01:53,440
Speaker 3: But that's it. That's it. So being that you know

1406
01:01:54,040 --> 01:01:57,840
Speaker 3: we are Black Friday is a week away, we're gonna

1407
01:01:57,840 --> 01:01:59,800
Speaker 3: get it. We're gonna get a jump on the competition,

1408
01:02:00,000 --> 01:02:02,400
Speaker 3: gonna get a jump on everybody. We're gonna start off

1409
01:02:02,400 --> 01:02:07,040
Speaker 3: Black Friday right now, today, right now, fifty percent blowout

1410
01:02:07,200 --> 01:02:10,760
Speaker 3: sell for all. That's how we're gonna introduce the new merchandise.

1411
01:02:11,400 --> 01:02:13,240
Speaker 3: And that's just for love. That's just that of love.

1412
01:02:13,520 --> 01:02:16,480
Speaker 3: You know, everybody that's just been rocking with us, that

1413
01:02:16,600 --> 01:02:18,720
Speaker 3: has been supporting us, and just you know, the free information,

1414
01:02:18,760 --> 01:02:20,840
Speaker 3: even this episode is just a bunch of free information

1415
01:02:20,920 --> 01:02:24,280
Speaker 3: that can help entrepreneurs get up and running. So you know,

1416
01:02:25,240 --> 01:02:27,960
Speaker 3: we appreciate you, and we're not even gonna make you

1417
01:02:28,000 --> 01:02:31,480
Speaker 3: wait till Black Friday. We're gonna have the sales start.

1418
01:02:31,320 --> 01:02:35,120
Speaker 4: Now, right, oh man, yea, make sure we got a

1419
01:02:35,120 --> 01:02:36,720
Speaker 4: lot of work. That's a lot of I can. I

1420
01:02:36,720 --> 01:02:39,640
Speaker 4: can hear the rest of the printh A going off

1421
01:02:39,680 --> 01:02:41,480
Speaker 4: now with him. It's like, yo, man, I can't keep

1422
01:02:41,520 --> 01:02:44,520
Speaker 4: up off. But that's dope, man. And when y'all purchase,

1423
01:02:44,520 --> 01:02:47,160
Speaker 4: make sure that that your screenshot and add.

1424
01:02:49,640 --> 01:02:51,160
Speaker 3: We're gonna start a whole this. We're gonna run it

1425
01:02:51,200 --> 01:02:52,720
Speaker 3: up for the next two weeks. We're gonna go crazy

1426
01:02:53,000 --> 01:02:56,640
Speaker 3: posting people stories in your post and your feed all

1427
01:02:56,640 --> 01:02:59,520
Speaker 3: of that. So being that this is Black Friday, and

1428
01:02:59,560 --> 01:03:03,520
Speaker 3: being that you know it's all black everything, Yeah, black power,

1429
01:03:03,680 --> 01:03:07,720
Speaker 3: black excellence South, that's a fact that we're gonna keep

1430
01:03:07,720 --> 01:03:10,520
Speaker 3: it simple. You go to earn your lesion dot com,

1431
01:03:10,560 --> 01:03:13,720
Speaker 3: you go to the merch tab and anything on there

1432
01:03:14,160 --> 01:03:17,680
Speaker 3: or check out. Just into the cold black Black. That's it,

1433
01:03:17,840 --> 01:03:22,480
Speaker 3: and that's gonna run from now until Cyber Monday.

1434
01:03:22,600 --> 01:03:24,880
Speaker 4: Yeah, yeah, November thirty, Cyber Monday, that's.

1435
01:03:24,760 --> 01:03:26,680
Speaker 3: When Cyber Monday. We're gonna run it from now to

1436
01:03:26,800 --> 01:03:29,800
Speaker 3: Cyber Monday. After that, please do not email us. We're

1437
01:03:29,800 --> 01:03:32,840
Speaker 3: giving you a ten day window. Do not hit us

1438
01:03:32,920 --> 01:03:36,680
Speaker 3: like yo, I just missed it. Nah no, No, we're

1439
01:03:36,680 --> 01:03:39,040
Speaker 3: giving you a heads up. We're giving you a jump

1440
01:03:39,160 --> 01:03:42,640
Speaker 3: on everything. Tell you don't have to wait until Black Friday.

1441
01:03:43,080 --> 01:03:47,560
Speaker 3: You have from now until Cyber Monday to pick anything

1442
01:03:47,600 --> 01:03:51,760
Speaker 3: in the store. Man, and just into promo cold Black

1443
01:03:51,880 --> 01:03:55,200
Speaker 3: at check out for fifty off and let's run it

1444
01:03:55,280 --> 01:03:56,800
Speaker 3: up man, Like I said, you know, we want to

1445
01:03:56,800 --> 01:03:58,439
Speaker 3: give you something that you that you're proud of. It's

1446
01:03:58,440 --> 01:04:00,280
Speaker 3: like you know, for years we wear all these all

1447
01:04:00,280 --> 01:04:03,080
Speaker 3: the designers, and we champion these designers and things of

1448
01:04:03,160 --> 01:04:05,640
Speaker 3: that nation. Hey, not only do they not ever give

1449
01:04:05,720 --> 01:04:09,000
Speaker 3: us any information. They never I never heard Tommy Hill

1450
01:04:09,040 --> 01:04:11,400
Speaker 3: figure come on here and give his blueprint. I just

1451
01:04:11,440 --> 01:04:13,680
Speaker 3: never heard it. No disrespect, I just never heard it.

1452
01:04:14,720 --> 01:04:17,400
Speaker 3: I never heard Ralph Lauren say, you know how he

1453
01:04:17,480 --> 01:04:20,640
Speaker 3: scaled his business? It pfit marketing plan and the profit

1454
01:04:20,680 --> 01:04:23,160
Speaker 3: margins and the companies that he's using and things that nature.

1455
01:04:23,160 --> 01:04:24,960
Speaker 3: I never heard them say anything like that. They just

1456
01:04:25,000 --> 01:04:26,240
Speaker 3: live it up. They just leave it up to you

1457
01:04:26,280 --> 01:04:28,640
Speaker 3: to figure out on your own. So not only are

1458
01:04:28,680 --> 01:04:31,960
Speaker 3: we you know, giving information, but we actually given good

1459
01:04:31,960 --> 01:04:34,440
Speaker 3: product too. And that's why we just kept striving and

1460
01:04:34,480 --> 01:04:36,360
Speaker 3: kept striving and just kept getting on and just give

1461
01:04:36,400 --> 01:04:39,400
Speaker 3: it a BS product like this is actually good merchandise,

1462
01:04:39,480 --> 01:04:43,120
Speaker 3: good product and dope, something that you know, like hopefully,

1463
01:04:43,160 --> 01:04:44,320
Speaker 3: like I said, you could be proud of and you

1464
01:04:44,320 --> 01:04:46,520
Speaker 3: can champion it and we can just make it, you know,

1465
01:04:47,000 --> 01:04:48,360
Speaker 3: a fooble for us, by.

1466
01:04:48,400 --> 01:04:50,000
Speaker 4: Us, And when we go out on the road, I'm

1467
01:04:50,040 --> 01:04:51,640
Speaker 4: looking forward to. I want to see the merch I

1468
01:04:51,680 --> 01:04:53,680
Speaker 4: want to see the people that been supporting us. I

1469
01:04:53,680 --> 01:04:55,040
Speaker 4: want to see the one in that EERN shirt. I

1470
01:04:55,040 --> 01:04:57,360
Speaker 4: want to see the EYL University people out there, Like

1471
01:04:57,680 --> 01:04:59,439
Speaker 4: I think it's so dope. But you know when when

1472
01:04:59,480 --> 01:05:02,280
Speaker 4: COVID clear is up, because we ain't going nowhere, Lord willing,

1473
01:05:02,360 --> 01:05:04,280
Speaker 4: but we want to see that support. And also we

1474
01:05:04,280 --> 01:05:06,680
Speaker 4: didn't even tell him like there's going to be limited releases, right,

1475
01:05:06,680 --> 01:05:07,880
Speaker 4: so we got a lot of stuff that will be

1476
01:05:07,960 --> 01:05:10,200
Speaker 4: dropping inside those questions that are gonna be limited. We

1477
01:05:10,320 --> 01:05:11,520
Speaker 4: got collaborations coming.

1478
01:05:11,680 --> 01:05:14,320
Speaker 5: Tell him about the collaboration, man, I mean.

1479
01:05:16,000 --> 01:05:18,520
Speaker 6: So so I guess uh somebody he's an earner.

1480
01:05:18,560 --> 01:05:19,440
Speaker 5: I think he's an earner, right was.

1481
01:05:20,880 --> 01:05:24,080
Speaker 6: And he posted he posted a he has a company

1482
01:05:24,080 --> 01:05:28,880
Speaker 6: called sol Die, so he sells tied shirts or apparel.

1483
01:05:29,360 --> 01:05:32,280
Speaker 6: And he posted a picture of a soul dyed T

1484
01:05:32,440 --> 01:05:35,840
Speaker 6: shirt with the assets over lives. So what he did

1485
01:05:35,960 --> 01:05:38,160
Speaker 6: was he bought a white T shirt from us. We

1486
01:05:38,240 --> 01:05:40,000
Speaker 6: sent it out to him and he tied died it.

1487
01:05:40,000 --> 01:05:41,960
Speaker 6: He did his, he did his you know, his his,

1488
01:05:41,960 --> 01:05:44,560
Speaker 6: so his soul die tied to it. He posted it

1489
01:05:44,560 --> 01:05:46,240
Speaker 6: in the Facebook group. And I'm when I tell you

1490
01:05:46,240 --> 01:05:48,600
Speaker 6: that when crazy we we we had no choice. We

1491
01:05:48,640 --> 01:05:50,040
Speaker 6: had to clide. We had to clide.

1492
01:05:50,640 --> 01:05:52,680
Speaker 3: So so you know, Ben, is that going to be out?

1493
01:05:53,000 --> 01:05:54,320
Speaker 4: It's out.

1494
01:05:55,520 --> 01:05:56,360
Speaker 5: We only did one hundred.

1495
01:05:56,400 --> 01:05:58,920
Speaker 3: We only did a hundred limited limited, only a hundred.

1496
01:05:59,440 --> 01:06:02,280
Speaker 6: It's almost if you left. So you know, Bam, hit

1497
01:06:02,280 --> 01:06:03,960
Speaker 6: the dude up. He's like, look, we got a collab.

1498
01:06:04,000 --> 01:06:06,200
Speaker 6: We got a collab. He collapsed with him. He made

1499
01:06:06,240 --> 01:06:08,360
Speaker 6: it work. He sentenced the shirts.

1500
01:06:08,480 --> 01:06:09,840
Speaker 4: That's the power added value.

1501
01:06:09,880 --> 01:06:11,360
Speaker 5: Yo, unbelievable.

1502
01:06:11,360 --> 01:06:13,160
Speaker 6: And we only did one hundred and I mean we

1503
01:06:13,200 --> 01:06:15,040
Speaker 6: got like thirty left and we only released it.

1504
01:06:15,040 --> 01:06:16,760
Speaker 5: What, we didn't even do a big release. Shit, you

1505
01:06:16,800 --> 01:06:17,920
Speaker 5: guys never even posted yet.

1506
01:06:18,280 --> 01:06:20,040
Speaker 6: I'm still waiting on mine. We just put it on

1507
01:06:20,040 --> 01:06:22,680
Speaker 6: the website. Yeah yeah, and people are just going crazy.

1508
01:06:22,720 --> 01:06:25,000
Speaker 6: So you know, once you guys get it, you know posted,

1509
01:06:25,240 --> 01:06:26,800
Speaker 6: it's only a few lefts, so now you guys know

1510
01:06:26,840 --> 01:06:27,160
Speaker 6: about it.

1511
01:06:27,200 --> 01:06:29,520
Speaker 5: But that was That was a dope, collector.

1512
01:06:29,920 --> 01:06:31,920
Speaker 3: And that's dope too because like you collaborate with other

1513
01:06:31,960 --> 01:06:35,440
Speaker 3: small business owners and you know, people so creatives. If

1514
01:06:35,440 --> 01:06:37,360
Speaker 3: you're out there, if you if you got some kind

1515
01:06:37,400 --> 01:06:39,600
Speaker 3: of dope twist that you can bring our way, feel

1516
01:06:39,640 --> 01:06:41,560
Speaker 3: free to try to reach out to us. Man, email

1517
01:06:41,640 --> 01:06:44,120
Speaker 3: us d m us and you know, hopefully we can

1518
01:06:44,160 --> 01:06:47,160
Speaker 3: we can work together. That's what it's about. To coup economics.

1519
01:06:46,600 --> 01:06:49,800
Speaker 4: Definite definitely similates your economy. Economy we uh, you know,

1520
01:06:49,880 --> 01:06:51,040
Speaker 4: you stimulate us. Dope.

1521
01:06:51,240 --> 01:06:51,440
Speaker 3: It was.

1522
01:06:51,560 --> 01:06:54,280
Speaker 6: It was dope and definitely looking forward to the other

1523
01:06:54,320 --> 01:06:54,920
Speaker 6: collobs we do.

1524
01:06:55,040 --> 01:06:57,960
Speaker 3: Yeah, yeah for sure. So I mean that's it, ladies

1525
01:06:57,960 --> 01:07:01,120
Speaker 3: and gentlemen. We don't even got I say so much more. Man,

1526
01:07:01,160 --> 01:07:02,880
Speaker 3: This was a dope episode for us. It kind of

1527
01:07:02,960 --> 01:07:05,000
Speaker 3: just brought back a lot of memories, and hopefully we

1528
01:07:05,040 --> 01:07:07,360
Speaker 3: can do a few other episodes about, you know, our

1529
01:07:07,400 --> 01:07:10,560
Speaker 3: journey with Eyo University, our journey with marketing, our journey

1530
01:07:10,600 --> 01:07:13,280
Speaker 3: with the podcast, our journey with YouTube, and kind of

1531
01:07:13,320 --> 01:07:15,040
Speaker 3: you know, maybe like once a quarter we can do

1532
01:07:15,040 --> 01:07:17,240
Speaker 3: an episode like this where we actually just open the

1533
01:07:17,240 --> 01:07:20,480
Speaker 3: door and just give you our real life information of

1534
01:07:20,520 --> 01:07:24,200
Speaker 3: what we actually went through, and hopefully that could be beneficial.

1535
01:07:24,360 --> 01:07:27,040
Speaker 4: So because everything earned, man, as you're talking when you're like, oh,

1536
01:07:27,080 --> 01:07:29,280
Speaker 4: the stories, I'm thinking about when we had to pick

1537
01:07:29,360 --> 01:07:31,200
Speaker 4: up the merch from Jersey and it was like, Yo,

1538
01:07:31,280 --> 01:07:33,160
Speaker 4: he's getting on a flight at six thirty. I need

1539
01:07:33,160 --> 01:07:35,680
Speaker 4: somebody to drop Jersey go pick it up. And I

1540
01:07:35,760 --> 01:07:37,400
Speaker 4: was like, I'm like, yo, I gotta go to school.

1541
01:07:37,400 --> 01:07:40,200
Speaker 4: I can't do that. I'm like, yo, yo, bro, i'mna

1542
01:07:40,200 --> 01:07:41,680
Speaker 4: give you one hundred dollars. I need you drive Jersey.

1543
01:07:41,720 --> 01:07:43,120
Speaker 4: He's like, yo, six in the morning. I'm like, you

1544
01:07:43,120 --> 01:07:45,120
Speaker 4: want the one hundred dollars or not. Yeah, it took

1545
01:07:45,160 --> 01:07:47,600
Speaker 4: him like three hours to get there, but Yo, this

1546
01:07:47,680 --> 01:07:49,800
Speaker 4: is what I'm saying. Everything earned, man like, and I'm

1547
01:07:49,800 --> 01:07:52,440
Speaker 4: glad we get to tell the story. Yeah, that was crazy.

1548
01:07:52,480 --> 01:07:54,200
Speaker 4: And the dude he got on it. He didn't miss

1549
01:07:54,200 --> 01:07:55,520
Speaker 4: his flight, and we didn't miss our merching, and I

1550
01:07:55,560 --> 01:07:57,840
Speaker 4: think we would we were leaving next day. I forget

1551
01:07:57,840 --> 01:07:59,200
Speaker 4: we were going. We might have been coming down to

1552
01:07:59,200 --> 01:08:01,040
Speaker 4: Atlanta with the merch. It was like, Yo, we need it,

1553
01:08:01,080 --> 01:08:02,720
Speaker 4: so I need somebody to go get it for me.

1554
01:08:02,760 --> 01:08:04,880
Speaker 4: So there's plenty of stories like that.

1555
01:08:04,920 --> 01:08:07,320
Speaker 3: So there you have it. Ladies and gentlemen. Go to

1556
01:08:07,440 --> 01:08:09,440
Speaker 3: earn your leisure dot com right now, go to the

1557
01:08:09,480 --> 01:08:14,240
Speaker 3: merch tab into Cold Black and some of the stuff

1558
01:08:14,280 --> 01:08:15,880
Speaker 3: will be shipped out ultra black.

1559
01:08:15,960 --> 01:08:18,920
Speaker 6: Oh yeah, so some of it is pre sale, will

1560
01:08:18,960 --> 01:08:20,920
Speaker 6: still get waiting on the merchan We had all those samples.

1561
01:08:20,920 --> 01:08:23,599
Speaker 6: We approved all the samples and imprinted as of right now.

1562
01:08:23,640 --> 01:08:26,000
Speaker 6: So everything's gonna be shipped out on that Monday, So

1563
01:08:26,080 --> 01:08:26,960
Speaker 6: Cyber Monday that's when.

1564
01:08:27,600 --> 01:08:29,880
Speaker 3: So you could order early. You could order early, but

1565
01:08:29,920 --> 01:08:31,880
Speaker 3: everything will be shipped out if it's not in stock

1566
01:08:31,960 --> 01:08:32,280
Speaker 3: right now.

1567
01:08:32,439 --> 01:08:33,240
Speaker 5: It says it on the site.

1568
01:08:33,320 --> 01:08:35,719
Speaker 3: Yeah we'll ship it. It'll be shipped out on Cyber Monday.

1569
01:08:35,720 --> 01:08:36,880
Speaker 3: But that's it.

1570
01:08:36,920 --> 01:08:37,040
Speaker 6: Man.

1571
01:08:37,080 --> 01:08:39,559
Speaker 3: If you want to see Mike back for another episode, yeah,

1572
01:08:39,760 --> 01:08:40,320
Speaker 3: I feel.

1573
01:08:40,120 --> 01:08:42,559
Speaker 4: Free to look good. Yeah, real quick. I just want

1574
01:08:42,560 --> 01:08:44,599
Speaker 4: to give a shout out to some of our Patreon members.

1575
01:08:44,600 --> 01:08:47,439
Speaker 4: They joined at tier five, so Giant Lifestyle was going on,

1576
01:08:47,760 --> 01:08:51,040
Speaker 4: looking forward to the phone call and Brandon Samuel appreciate you.

1577
01:08:51,240 --> 01:08:53,120
Speaker 4: Tier five so obviously you know you have access to

1578
01:08:53,120 --> 01:08:56,000
Speaker 4: ey L University, the number one school for business and

1579
01:08:56,040 --> 01:08:58,240
Speaker 4: finance in the world and entrepreneurship in the world, So

1580
01:08:58,280 --> 01:08:58,920
Speaker 4: shout out to you too.

1581
01:08:59,640 --> 01:09:01,800
Speaker 3: That's it, ladies and gentlemen. Thank you guys for rocking

1582
01:09:01,840 --> 01:09:03,040
Speaker 3: with us. We'll see you next week.

1583
01:09:03,280 --> 01:09:05,479
Speaker 4: Peace, peace, peace, uy.

1584
01:09:07,760 --> 01:09:12,639
Speaker 2: My graduates from my school being fores bad drop bag

1585
01:09:12,720 --> 01:09:18,000
Speaker 2: drop Mike, drop bagdropft.

1586
01:09:26,600 --> 01:09:30,280
Speaker 7: An illegal alien from Guatemala charged with raping a child

1587
01:09:30,280 --> 01:09:34,080
Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador

1588
01:09:34,360 --> 01:09:38,479
Speaker 7: accused of murdering a Texas man of Venezuelan charged with

1589
01:09:38,560 --> 01:09:42,439
Speaker 7: filming and selling child pornography in Michigan. These are just

1590
01:09:42,520 --> 01:09:46,320
Speaker 7: some of the heinous migrant criminals caught because of President

1591
01:09:46,320 --> 01:09:49,920
Speaker 7: Donald J. Trump's leadership. I'm Christy nom the United States

1592
01:09:49,920 --> 01:09:54,719
Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border

1593
01:09:54,760 --> 01:09:58,320
Speaker 7: crossings are at the lowest levels ever recorded, and over

1594
01:09:58,360 --> 01:10:01,599
Speaker 7: one hundred thousand illegal alien have been arrested. If you

1595
01:10:01,680 --> 01:10:05,519
Speaker 7: are here illegally, your next you will be fine nearly

1596
01:10:05,600 --> 01:10:09,599
Speaker 7: one thousand dollars a day, imprisoned, and deported, you will

1597
01:10:09,640 --> 01:10:13,280
Speaker 7: never return. But if you register using our CBP home

1598
01:10:13,360 --> 01:10:16,719
Speaker 7: app and leave now, you could be allowed to return legally.

1599
01:10:17,080 --> 01:10:21,799
Speaker 7: Do what's right. Leave now. Under President Trump America's laws,

1600
01:10:22,000 --> 01:10:24,439
Speaker 7: border and families will be protected.

1601
01:10:24,520 --> 01:10:26,679
Speaker 5: Sponsored by the United States Department of Homeland Security,