WEBVTT - Pandora Radio and the Music Genome Project

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<v Speaker 1>Brought to you by the reinvented two thousand twelve camera.

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<v Speaker 1>It's ready. Are you get in touch with technology with

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<v Speaker 1>tech Stuff from how stuff works dot com. Hello again, everyone,

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<v Speaker 1>and welcome to tech Stuff. My name is Chris Poulett,

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<v Speaker 1>and I am the tech editor here at how stuff

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<v Speaker 1>works dot Com. Sitting across from me, as he always does,

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<v Speaker 1>is senior writer Jonathan Strickland. Hey there, all right, Well,

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<v Speaker 1>why don't we just go ahead, get the formalities out

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<v Speaker 1>of the way and start this off with a little

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<v Speaker 1>listener mail. This listener mail comes from Justin. He says, Hi, guys,

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<v Speaker 1>I'm fourteen and love the show. Don't worry, I'm making

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<v Speaker 1>sure this isn't long like some of your others. So

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<v Speaker 1>how does Pandora Internet radio work like with the amount

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<v Speaker 1>of skips and stuff? Thanks for the show, it's awesome, Justin, Well,

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<v Speaker 1>thank you, Justin. We decided we're going to talk about

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<v Speaker 1>Pandora Radio and the underlying structure behind it, the Music

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<v Speaker 1>Genome Project, because it's pretty cool. Yeah, the Music Genome

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<v Speaker 1>Project is pretty key to this whole thing. Um. Because

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<v Speaker 1>there are a number of different kinds of internet radio

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<v Speaker 1>stations out there. Pandora is just one of them. Uh,

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<v Speaker 1>some of the other's famous ones that people are probably

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<v Speaker 1>pretty familiar with. Our last dot FM or group, shark

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<v Speaker 1>Um Radio one Lama maybe that one is not familiar

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<v Speaker 1>to me, Fine Tune, and of course Spotify, which we

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<v Speaker 1>have yet to see in the United States. And then

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<v Speaker 1>there's some others that are not internet radio stations but

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<v Speaker 1>also will deliver music to you via the web, things

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<v Speaker 1>like La La oh wait, that's gone well La La

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<v Speaker 1>went bye bye and went to La La Land. I

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<v Speaker 1>went to apple Land is what I went to. Well,

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<v Speaker 1>that's true at any rate, So internet radio. The interesting

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<v Speaker 1>thing about Pandora is that it kind of sprung out

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<v Speaker 1>of the idea of how do you find new music

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<v Speaker 1>that you're going to like? You know, not just not

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<v Speaker 1>just finding new music, because that's that in itself is

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<v Speaker 1>not necessarily that hard, but finding new music that kind

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<v Speaker 1>of appeals to you based upon what you already like.

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<v Speaker 1>That can be kind of a challenge. I mean, you

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<v Speaker 1>walk into a music store and you look at the

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<v Speaker 1>categories and they're pretty broad, right, like rock or rap

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<v Speaker 1>or blues or whatever. That's These genres are huge, I mean,

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<v Speaker 1>they're there are sub genres in every single one of these. Yes,

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<v Speaker 1>And just because you happen to like someone who has

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<v Speaker 1>a great record in one genre doesn't mean that you're

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<v Speaker 1>going to pick up any other record in that genre

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<v Speaker 1>and be equally as enamored. So Pandora Radio kind of

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<v Speaker 1>grew out of this idea of the Music Genome Project,

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<v Speaker 1>which uh uh is fascinating to me. The idea is

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<v Speaker 1>that analysts break down a song by describing it through

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<v Speaker 1>one of several hundred musical attributes, and the collection of

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<v Speaker 1>attributes are kind of what give the song it's character,

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<v Speaker 1>and that by breaking down other songs and getting their attributes,

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<v Speaker 1>you can compare one against the other and see how

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<v Speaker 1>similar they are, Like how many of the qualities does

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<v Speaker 1>one song share with another? And if there are several

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<v Speaker 1>qualities that are shared, you could leap to the conclusion

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<v Speaker 1>that hey, you know, if you really like, if you

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<v Speaker 1>really dig this one song, then this other song that's

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<v Speaker 1>kind of similar to it, you'll probably also like. There's

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<v Speaker 1>a good chance. So uh, that's kind of how Pandora

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<v Speaker 1>that's the basis of Pandora Radio. Yeah, I can actually

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<v Speaker 1>get pretty messy these uh. The songs are are picked

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<v Speaker 1>apart by essentially by hand. Um, so of course there

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<v Speaker 1>is a human being sitting somewhere in a room full

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<v Speaker 1>of little bits of music all over the floor, or

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<v Speaker 1>maybe not now. Um. It does take human beings, however,

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<v Speaker 1>to uh who are working at Pandora to listen to

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<v Speaker 1>a song and and basically they're they're dissecting it. They're

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<v Speaker 1>listening to it for different things, UM, different styles of music.

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<v Speaker 1>They're listening for the different instrumentation. Perhaps you like piano jazz,

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<v Speaker 1>but you you can't stand saxophones, so I mean you can.

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<v Speaker 1>They're identifying traits like that, Um, different kinds of of singing, vocalization,

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<v Speaker 1>maybe all instrumentals. These are all kinds of of attributes

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<v Speaker 1>or uh facets as they like to describe them in

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<v Speaker 1>library school, Um, of a song that they'll use to

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<v Speaker 1>record and Um. Once you get started with Pandora, simply

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<v Speaker 1>by putting in, say a favorite artist or a favorite song. UM,

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<v Speaker 1>that's really when the music genome project kicks in, because

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<v Speaker 1>you know, it's going to try to play another song

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<v Speaker 1>in your station based on the traits that are available

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<v Speaker 1>for that particular song or that particular artist that you

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<v Speaker 1>put in. Sure. Yeah, So for example, if I wanted

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<v Speaker 1>to put in um uh say the Ramones, and I did, uh,

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<v Speaker 1>I want to be sedated? Okay, because you know I'm

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<v Speaker 1>a punk rock fan. Yes you are, so if I

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<v Speaker 1>put that in, it would the Pandora Radio would would

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<v Speaker 1>consult the Genome project essentially the database, and say, all right, well,

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<v Speaker 1>this guy wants he likes I want to be sedated.

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<v Speaker 1>What qualities does that song have? You know, what kind

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<v Speaker 1>of rhythm does it follow? Is it a male vocalist

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<v Speaker 1>or a female vocalist? Of course in this case it's

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<v Speaker 1>a male vocalist. Um is it a band? Is it?

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<v Speaker 1>Is it acoustic? Is it rock? It looks at all

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<v Speaker 1>these different qualities and then says, all right, well, what

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<v Speaker 1>else is in the library that kind of has this

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<v Speaker 1>similar uh structure? And it might pull something from the

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<v Speaker 1>clash and then play the clash and say, hey, do

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<v Speaker 1>you like this? And then it's your choice to either

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<v Speaker 1>give it a thumbs up or a thumbs down or

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<v Speaker 1>you know, you don't have to do anything at all

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<v Speaker 1>if you don't want to. If you do a thumbs up, generally,

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<v Speaker 1>what that's telling Pandora is that not only do you

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<v Speaker 1>like the song, but it will start to play that

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<v Speaker 1>heavier in rotations in the future. Now. Granted, when you

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<v Speaker 1>first get started, it's not going to do that that

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<v Speaker 1>often because you haven't built up your own station yet.

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<v Speaker 1>But over time, as you thumb up or thumbdown songs, UH,

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<v Speaker 1>certain songs will get played more often than others. Now,

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<v Speaker 1>one of the nice things about Pandora is that you're

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<v Speaker 1>not limited to a particular station. So, say you have

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<v Speaker 1>a remoone station, but you say, you know what today,

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<v Speaker 1>I'm I really want to you know, I'm thinking back

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<v Speaker 1>to the days when I was in high school band.

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<v Speaker 1>I really want to listen to something symphonic. Well, you can.

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<v Speaker 1>You can put in a favorite UH composer, say Aaron Copeland,

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<v Speaker 1>or maybe you want to listen to music from the

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<v Speaker 1>romantic period, you can put that in. You don't have

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<v Speaker 1>to put your you don't have to throw away what

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<v Speaker 1>you've done on your remone station. You can actually create

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<v Speaker 1>up to a hundred stations of your own. So if

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<v Speaker 1>you have your you know, rainy day station for a

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<v Speaker 1>mood music while you're working, or you really want something

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<v Speaker 1>UH like industrial or hip hop, you can go ahead

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<v Speaker 1>and switch from one to the other. And if you

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<v Speaker 1>really want to you can mix some of them together

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<v Speaker 1>in their quick Mix feature, which is a fairly new

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<v Speaker 1>feature on the site. Has been around for probably more

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<v Speaker 1>than a year now now that I think about it,

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<v Speaker 1>um but it was there when it started. And it's

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<v Speaker 1>an opportunity to mash up different stations, so you can

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<v Speaker 1>uh combine different different stations that you've already set up

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<v Speaker 1>and it will give you a mix. So you really

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<v Speaker 1>have a lot of options as far as customizing, and

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<v Speaker 1>it's not it's going to keep in mind what your

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<v Speaker 1>preferences are for a particular station, So you're starting with

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<v Speaker 1>a blank slate each time. Yeah, but you have the

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<v Speaker 1>opportunity to customize and and if you want to, you

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<v Speaker 1>can change uh your station around too, because you can

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<v Speaker 1>edit the page for that station and if you say,

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<v Speaker 1>come a song down that you didn't mean to, you

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<v Speaker 1>can go, oh geez and go back to edit your page.

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<v Speaker 1>You have to say, oh gees. By the way, that's

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<v Speaker 1>that's part of you wouldn't have thought. So yeah, you know,

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<v Speaker 1>we're just going to go ahead and do that email us,

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<v Speaker 1>but no, you can go back and edit it and say,

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<v Speaker 1>you know, and check this one, I actually like this

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<v Speaker 1>and um, so it's pretty nice that you can you

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<v Speaker 1>can customize this and you don't have This is what

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<v Speaker 1>sets Pandora apart from a lot of the other um

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<v Speaker 1>Internet ready stations is you have this customized ability to

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<v Speaker 1>really make the station yours. Yeah, and and beyond that,

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<v Speaker 1>just to kind of build on what you were saying,

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<v Speaker 1>they're put uh, it has a couple of other options

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<v Speaker 1>that are kind of cool to One of which is

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<v Speaker 1>that let's say that you have maybe a dozen radio

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<v Speaker 1>stations that you've created, and you've got them in different

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<v Speaker 1>genres or just uh, you know, kind of for different moods,

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<v Speaker 1>and say that you have one station open and a

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<v Speaker 1>song starts playing, and you think, I like this song,

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<v Speaker 1>but it doesn't really belong in the station. It really

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<v Speaker 1>could go in my other station, like you know, station

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<v Speaker 1>number three. You can actually go through the menu system

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<v Speaker 1>and port that song over into your other station. So

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<v Speaker 1>that way, what it does is it automatically gives that

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<v Speaker 1>song that thumbs down for the station it's currently playing in,

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<v Speaker 1>so it won't play it again there, but it will

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<v Speaker 1>play in your in whatever station you designated as the recipient,

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<v Speaker 1>which is really neat because I mean, I have that

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<v Speaker 1>happen all the time. I've one of the stations I

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<v Speaker 1>have is for musicals, uh hardcore punk rock rock. Okay,

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<v Speaker 1>I like musicals actually, Frankly, he has stations for both.

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<v Speaker 1>I'm pretty sure I do have stations for both. I

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<v Speaker 1>have a station called I Want to be Sedated. I

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<v Speaker 1>have a station called Broadway. I have a station called

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<v Speaker 1>Avenue Que, which is slowly, slowly taking over Broadway. I could,

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<v Speaker 1>I could, but at any rate, sometimes the Broadway thing, like,

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<v Speaker 1>I haven't told Pandora specifically or there's no you know,

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<v Speaker 1>I haven't gone through the genre system, which you can

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<v Speaker 1>also do. They have a thing where you can select

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<v Speaker 1>music by genre if you want to just leave it

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<v Speaker 1>more as a more broad uh spectrum. But I haven't

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<v Speaker 1>told Pandora of course that, you know, I just want

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<v Speaker 1>music that it's from musicals, so occasionally. You know, there

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<v Speaker 1>are a lot of different styles of musicals out there, right,

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<v Speaker 1>I mean, some of them are, you know, the kind

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<v Speaker 1>of big melodramatic stuff like the Android Weber stuff with

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<v Speaker 1>Fantom of the Opera and all that kind of thing,

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<v Speaker 1>and then some of them are more rock and roll based.

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<v Speaker 1>I mean, even sticking with Andrew laid whatever you go

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<v Speaker 1>with Jesus Christ Superstar and you've got like that seventies rock. Well,

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<v Speaker 1>occasionally a seventies rock song will come in because it's

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<v Speaker 1>very similar to music that's in that play. But I

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<v Speaker 1>don't want it there because that's my musical station. This

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<v Speaker 1>is not a musical song. It blongs somewhere else, So

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<v Speaker 1>I'll just move it over to one of the stations

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<v Speaker 1>it does belong in, or if I hate the song,

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<v Speaker 1>I'll just give it the thumbs down. Now, we were

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<v Speaker 1>asked specifically about skipping songs and thumbs down songs and

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<v Speaker 1>things like that, and why you're limited and what's the

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<v Speaker 1>deal behind that. I kind of wanted to talk about

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<v Speaker 1>one other thing first, just and and it's related. It's transitions, um,

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<v Speaker 1>because that that is the thing I mean. Um. Actually,

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<v Speaker 1>when I was doing a little extra research, of course,

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<v Speaker 1>I've been using Pandora for years. I'm pretty familiar with it,

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<v Speaker 1>but I was trying to look for the answers to

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<v Speaker 1>specific questions. And one of the things I kept seeing

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<v Speaker 1>seeing on on the Pandora blow Dog was people asking why, uh,

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<v Speaker 1>someone might upgrade. There's a paid version of Pandora called

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<v Speaker 1>Pandora One which we could talk about in a minute.

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<v Speaker 1>But people keep its thirty six dollars a year, and

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<v Speaker 1>people say, why I want to pay thirty six dollars

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<v Speaker 1>a year? You know that's ridiculous. Well, the thing is,

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<v Speaker 1>this music has to be licensed, um, because the artists

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<v Speaker 1>are supposedly getting paid for songs that are getting played

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<v Speaker 1>on internet radio stations as well as satellite radio as

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<v Speaker 1>well as terrestrial radio. Um. The internet radio in particular

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<v Speaker 1>has been an issue, right, internet radio royalties. It's a

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<v Speaker 1>performance piece. I mean, you are whereas the band itself

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<v Speaker 1>is not performing the song, your service is performing the

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<v Speaker 1>song in lieu of the band, and and therefore the

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<v Speaker 1>band should be able to be compensated for that performance. Right.

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<v Speaker 1>And it's not just the band, it's also the music

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<v Speaker 1>label all that kind of stuff too. Studio write, the

0:11:51.800 --> 0:11:55.880
<v Speaker 1>writers and the performers, and uh, as somebody registered with

0:11:55.920 --> 0:11:58.920
<v Speaker 1>one of the music performance services, you know, I'm happy

0:11:59.000 --> 0:12:02.840
<v Speaker 1>to see that they're you know, paying attention to that. However,

0:12:03.240 --> 0:12:05.719
<v Speaker 1>they have to license this stuff, and as part of

0:12:05.760 --> 0:12:10.160
<v Speaker 1>their license there are certain terms and conditions, uh that

0:12:10.320 --> 0:12:13.040
<v Speaker 1>they have to meet. One of those big ones is

0:12:13.080 --> 0:12:16.600
<v Speaker 1>that you are not allowed to play a song on demand, Like,

0:12:16.679 --> 0:12:19.040
<v Speaker 1>you can't just pick a song and say I want

0:12:19.080 --> 0:12:22.200
<v Speaker 1>to hear this right now on Pandora, and that's what

0:12:22.240 --> 0:12:24.360
<v Speaker 1>I want to hear, and that's all that I'm interested in.

0:12:24.679 --> 0:12:27.959
<v Speaker 1>Pandora's not a play for on demand service like that,

0:12:28.360 --> 0:12:31.600
<v Speaker 1>So you couldn't say I want to hear meat loafs.

0:12:31.679 --> 0:12:33.480
<v Speaker 1>I will do anything for love, but I won't do

0:12:33.520 --> 0:12:35.839
<v Speaker 1>that because I've got twenty seven minutes to kill and

0:12:35.920 --> 0:12:38.600
<v Speaker 1>I'd really like to hear some melodramatic music. Um. I mean,

0:12:38.679 --> 0:12:40.840
<v Speaker 1>you could say it, but it's not gonna happen because

0:12:40.920 --> 0:12:44.679
<v Speaker 1>Pandora doesn't work that way. Uh. And you also can't

0:12:44.720 --> 0:12:47.760
<v Speaker 1>rewind and listen to something that you just listen to. Uh.

0:12:47.840 --> 0:12:50.800
<v Speaker 1>That that's also part of the part of the agreement

0:12:51.000 --> 0:12:55.640
<v Speaker 1>with You can pause it, you just can't rewind. Um.

0:12:55.679 --> 0:12:58.560
<v Speaker 1>I mean, now, if you did accidentally thumbs down a song,

0:12:58.679 --> 0:13:00.679
<v Speaker 1>you can go back and give the thumbs up, but

0:13:00.720 --> 0:13:03.040
<v Speaker 1>it's not gonna play it again. It's just gonna switch

0:13:03.120 --> 0:13:05.720
<v Speaker 1>it in the database so that so that it will

0:13:05.760 --> 0:13:10.559
<v Speaker 1>eventually play it further down. But um, yeah, these are

0:13:10.880 --> 0:13:14.120
<v Speaker 1>terms that Pandora had to agree to in order to

0:13:14.200 --> 0:13:16.520
<v Speaker 1>get a deal to be able to to present this

0:13:16.600 --> 0:13:20.200
<v Speaker 1>music in the first place. And for a while things

0:13:20.200 --> 0:13:22.920
<v Speaker 1>were actually looking pretty grim for Pandora and other internet

0:13:23.000 --> 0:13:28.439
<v Speaker 1>radio stations because they were being held to pretty extreme

0:13:29.240 --> 0:13:32.160
<v Speaker 1>um conditions as far as you know how much money

0:13:32.200 --> 0:13:35.760
<v Speaker 1>they had to pay uh to be able to play music.

0:13:36.000 --> 0:13:37.320
<v Speaker 1>For a while, it looked like it was going to

0:13:37.360 --> 0:13:42.000
<v Speaker 1>be a per performance, per person model, which means that

0:13:42.080 --> 0:13:45.640
<v Speaker 1>every time someone listens to a certain song on Pandora,

0:13:46.000 --> 0:13:47.920
<v Speaker 1>Pandora would have to pay for that. Now it's more

0:13:47.960 --> 0:13:52.439
<v Speaker 1>of a kind of more like a very broad spectrum

0:13:52.440 --> 0:13:55.920
<v Speaker 1>where you're you're paying a lump sum in order to

0:13:56.000 --> 0:13:58.480
<v Speaker 1>have the right to play certain kinds of music. So

0:13:58.520 --> 0:14:00.880
<v Speaker 1>it's no longer every single time I'm the song place

0:14:00.960 --> 0:14:03.520
<v Speaker 1>you pay up. It's you pay this lump sum to

0:14:03.640 --> 0:14:06.880
<v Speaker 1>the industry and then you're allowed to play the music. Yes,

0:14:07.520 --> 0:14:09.360
<v Speaker 1>which is great because if it had been the other way,

0:14:09.360 --> 0:14:13.760
<v Speaker 1>Pandora might not even be around anymore currently as far

0:14:13.840 --> 0:14:19.040
<v Speaker 1>as the royalties situation goes, um, you can be a

0:14:19.040 --> 0:14:22.480
<v Speaker 1>Pandora account holder and listen for up to forty hours

0:14:22.480 --> 0:14:25.440
<v Speaker 1>a month for free, right um. If you go over that,

0:14:25.800 --> 0:14:28.480
<v Speaker 1>then they'll charge you a month if you want to

0:14:28.560 --> 0:14:29.720
<v Speaker 1>and for the rest of the month if you want

0:14:29.720 --> 0:14:32.520
<v Speaker 1>to keep listening. UM, or you can pay for Pandora one,

0:14:32.560 --> 0:14:34.320
<v Speaker 1>which is the service I was telling you about a

0:14:34.320 --> 0:14:37.960
<v Speaker 1>moment ago um which uh it's thirty six dollars a year.

0:14:38.000 --> 0:14:40.640
<v Speaker 1>Gives you also some other perks. Uh. You don't see

0:14:40.640 --> 0:14:43.520
<v Speaker 1>any ads on the page anymore. Um. Also you get

0:14:43.960 --> 0:14:46.160
<v Speaker 1>a higher quality of audio. The normal bit rate I

0:14:46.160 --> 0:14:50.320
<v Speaker 1>believe is kvps and um that goes up to one

0:14:50.960 --> 0:14:54.320
<v Speaker 1>for for the higher quality, and you get um. You

0:14:54.360 --> 0:14:56.760
<v Speaker 1>know that you don't have to to deal with so

0:14:56.800 --> 0:15:00.400
<v Speaker 1>many Hey what do you do? And are you still listening? Um?

0:15:00.440 --> 0:15:03.520
<v Speaker 1>Hey excuse me little alerts? Yeah, where just the music

0:15:03.600 --> 0:15:05.240
<v Speaker 1>just suddenly stops and then you have to go over

0:15:05.320 --> 0:15:08.840
<v Speaker 1>and actively click on something so that Pandora will keep playing. Well,

0:15:08.840 --> 0:15:11.400
<v Speaker 1>they don't want to be paying royalties for songs if

0:15:11.440 --> 0:15:13.800
<v Speaker 1>no one is. Actually are they still doing that? Yes,

0:15:13.800 --> 0:15:15.720
<v Speaker 1>they are still doing I wasn't sure I have that

0:15:16.000 --> 0:15:17.600
<v Speaker 1>I have that thing going on. I haven't had I

0:15:17.640 --> 0:15:20.600
<v Speaker 1>haven't had Pandora play for that long a time, and

0:15:20.680 --> 0:15:22.720
<v Speaker 1>so such a long time that I haven't and I

0:15:22.760 --> 0:15:25.880
<v Speaker 1>haven't noticed it recently. And I'll listen to Pandora, but

0:15:25.920 --> 0:15:30.040
<v Speaker 1>I usually end up listening, you know, in half hour stints,

0:15:30.040 --> 0:15:34.200
<v Speaker 1>so I don't tend to encounter that very much. Well. Um,

0:15:34.360 --> 0:15:37.320
<v Speaker 1>so as far as the skipping goes, you can skip

0:15:37.400 --> 0:15:40.080
<v Speaker 1>up to I believe ten times an hour. No, six

0:15:40.240 --> 0:15:43.520
<v Speaker 1>six skips per hour, twelve per day if you're a

0:15:43.560 --> 0:15:46.480
<v Speaker 1>free user. If you if you're not in a particular station,

0:15:46.520 --> 0:15:50.720
<v Speaker 1>now yes, uh, twelve per day, no across all stations.

0:15:50.920 --> 0:15:53.280
<v Speaker 1>If you're a free list, if you're if you have

0:15:53.360 --> 0:15:56.160
<v Speaker 1>the free account. Um, yeah, because I actually went to

0:15:56.160 --> 0:15:58.080
<v Speaker 1>the fact to look this up. If you're if you

0:15:58.120 --> 0:16:00.840
<v Speaker 1>have a free Pandora account, you are limited to six

0:16:00.920 --> 0:16:04.000
<v Speaker 1>skips per hour per station, so that that might be

0:16:04.040 --> 0:16:06.680
<v Speaker 1>what you're thinking of, that six per hour per station,

0:16:06.760 --> 0:16:11.760
<v Speaker 1>but total if you're a free user, now only partially wrong, right.

0:16:12.240 --> 0:16:14.720
<v Speaker 1>If you're a Pandora one user, so you're paying the

0:16:14.760 --> 0:16:19.000
<v Speaker 1>three six dollars a year, Uh, you don't have a

0:16:19.080 --> 0:16:21.960
<v Speaker 1>maximum number of skips that you per day. You can

0:16:22.000 --> 0:16:23.920
<v Speaker 1>skip as many times as you want, but you're still

0:16:24.000 --> 0:16:27.280
<v Speaker 1>limited to six per hour per station, So you can't.

0:16:27.480 --> 0:16:31.080
<v Speaker 1>You can't just keep on skipping songs, you know forever.

0:16:31.280 --> 0:16:33.520
<v Speaker 1>You you do run out? Now, if you have a

0:16:33.560 --> 0:16:36.800
<v Speaker 1>hundred stations, and you know, you know, if you make

0:16:36.840 --> 0:16:39.640
<v Speaker 1>a hundred of the same station, then you theoretically will

0:16:39.680 --> 0:16:41.480
<v Speaker 1>eventually hear the songs you want to hear just by

0:16:41.600 --> 0:16:43.240
<v Speaker 1>keep on skipping and then go to the next station

0:16:43.280 --> 0:16:49.360
<v Speaker 1>and continue skipping. So uh but yeah, again that's part

0:16:49.360 --> 0:16:53.520
<v Speaker 1>of the licensing agreement um with the music industry. I mean,

0:16:53.720 --> 0:16:56.400
<v Speaker 1>Pandora Radio has to play ball. If it doesn't, then

0:16:56.440 --> 0:16:59.400
<v Speaker 1>they don't have any content. And as for content, actually

0:16:59.440 --> 0:17:02.000
<v Speaker 1>I looked up again in their fact and it says

0:17:02.120 --> 0:17:05.280
<v Speaker 1>currently they have around three quarters of a million songs

0:17:05.280 --> 0:17:08.280
<v Speaker 1>in their database, so seven fifty thousand songs. And that's

0:17:08.280 --> 0:17:11.040
<v Speaker 1>of course across multiple genres. Oh and you know, we

0:17:11.040 --> 0:17:14.119
<v Speaker 1>were talking about the whole the different qualities that songs have.

0:17:14.760 --> 0:17:16.560
<v Speaker 1>I meant to mention this too. I thought it was

0:17:16.640 --> 0:17:21.120
<v Speaker 1>really interesting that they don't use the full set of

0:17:21.119 --> 0:17:24.600
<v Speaker 1>of of attributes for every single song, you know, they don't.

0:17:24.880 --> 0:17:28.520
<v Speaker 1>They don't break it down to four categories or whatever. Uh.

0:17:28.640 --> 0:17:34.400
<v Speaker 1>Certain genres have their own um attributes. So for example,

0:17:34.840 --> 0:17:39.480
<v Speaker 1>rap might have East Coast versus West Coast inspired rap.

0:17:40.240 --> 0:17:44.480
<v Speaker 1>The rap songs tend to have more lyrically based criteria

0:17:44.560 --> 0:17:47.520
<v Speaker 1>than you would see in other songs, because rap is

0:17:48.200 --> 0:17:52.920
<v Speaker 1>very much focused on the lyrics. Yes, so depending upon

0:17:52.920 --> 0:17:56.200
<v Speaker 1>the genre that you're listening to, you'll have a different

0:17:56.200 --> 0:17:58.679
<v Speaker 1>set of criteria that that song is going to be

0:17:58.880 --> 0:18:01.600
<v Speaker 1>uh classified us and then or you know that they

0:18:01.680 --> 0:18:05.240
<v Speaker 1>used to classify that song rather and uh so that

0:18:05.240 --> 0:18:06.840
<v Speaker 1>that's what they're looking at when they're going to be

0:18:06.840 --> 0:18:11.040
<v Speaker 1>pulling up the next one on the list. Uh. I

0:18:11.640 --> 0:18:13.960
<v Speaker 1>I found Pandora to be pretty much the one of

0:18:14.000 --> 0:18:16.919
<v Speaker 1>the coolest sites on the net. I mean, it's one

0:18:16.920 --> 0:18:20.439
<v Speaker 1>of the ones that I tend to rely on whenever,

0:18:20.800 --> 0:18:23.160
<v Speaker 1>you know, especially if I'm working from home. I've got

0:18:23.160 --> 0:18:26.840
<v Speaker 1>Pandora on my this is like plug Orama, but I've

0:18:26.840 --> 0:18:30.000
<v Speaker 1>got to Pandora Radio on my Roku and so I'll

0:18:30.040 --> 0:18:32.679
<v Speaker 1>just switch it over to my Avenue Q station so

0:18:32.720 --> 0:18:35.760
<v Speaker 1>I can, you know, do jazz hands between writing articles.

0:18:36.080 --> 0:18:43.840
<v Speaker 1>This is almost almost not a lie. Um, So I

0:18:43.920 --> 0:18:46.840
<v Speaker 1>didn't need to know that. Um. Actually that brings up

0:18:46.840 --> 0:18:51.040
<v Speaker 1>a good point. One thing that's uh. One thing they're

0:18:51.040 --> 0:18:54.520
<v Speaker 1>playing ball especially has allowed Pandora to do is they've

0:18:54.560 --> 0:19:00.320
<v Speaker 1>gotten themselves into a number of pretty cool partnerships. Um.

0:19:00.400 --> 0:19:02.840
<v Speaker 1>Not only with with Roku, but um, of course there

0:19:02.880 --> 0:19:06.679
<v Speaker 1>are applications for Android and the iPhone OS. I was

0:19:06.800 --> 0:19:10.120
<v Speaker 1>so happy when they finally got the Android app out there.

0:19:10.160 --> 0:19:12.479
<v Speaker 1>That the iPhone app had been out for several months

0:19:12.600 --> 0:19:16.040
<v Speaker 1>before it finally came to Android, but that I thought

0:19:16.680 --> 0:19:18.800
<v Speaker 1>that was where I said, you know, these guys not

0:19:18.800 --> 0:19:22.320
<v Speaker 1>only get the music classification game, they get the app

0:19:22.359 --> 0:19:24.760
<v Speaker 1>game because they understand that this is where the futures

0:19:24.800 --> 0:19:27.080
<v Speaker 1>headed and they got on board as fast as they

0:19:27.119 --> 0:19:29.760
<v Speaker 1>possibly could, which I mean that that's shows a very

0:19:29.760 --> 0:19:33.000
<v Speaker 1>forward thinking company too. Yep, yep. And there you know,

0:19:33.040 --> 0:19:35.400
<v Speaker 1>it's not limited to uh to the mobile devices either.

0:19:35.440 --> 0:19:39.040
<v Speaker 1>They've got a lot of home based while Roku, but

0:19:39.040 --> 0:19:42.679
<v Speaker 1>they've also got other home based appliances as well, some

0:19:42.720 --> 0:19:45.639
<v Speaker 1>of the internet radio tuners that are out there in

0:19:45.720 --> 0:19:49.480
<v Speaker 1>stereo systems um plus. I believe the new tvo UM

0:19:49.720 --> 0:19:54.359
<v Speaker 1>is going to have Pandora capability embedded into it. And

0:19:54.520 --> 0:19:56.560
<v Speaker 1>they you know, they've done a lot to to try

0:19:56.640 --> 0:19:59.080
<v Speaker 1>to reach out to different kinds of outlets, so it's

0:19:59.080 --> 0:20:02.280
<v Speaker 1>not just the desktop computer um where you're going to

0:20:02.280 --> 0:20:04.520
<v Speaker 1>see that, and I think they've been more successful at

0:20:04.520 --> 0:20:06.680
<v Speaker 1>that than a lot of the other Internet radio stations,

0:20:06.720 --> 0:20:09.800
<v Speaker 1>although um, there are others who have their own apps

0:20:09.960 --> 0:20:13.000
<v Speaker 1>out and uh, you know, but they're they're not quite

0:20:13.000 --> 0:20:17.560
<v Speaker 1>as as adept at making those connections, those business connections released.

0:20:17.760 --> 0:20:21.879
<v Speaker 1>They may have gotten beaten to it if Pandora's gotten exclusive,

0:20:22.480 --> 0:20:28.000
<v Speaker 1>right And uh uh have you discovered any cool new

0:20:28.119 --> 0:20:32.840
<v Speaker 1>artists or people you were not familiar with through pandora UM?

0:20:32.920 --> 0:20:36.080
<v Speaker 1>In In some cases yes, especially as I started to

0:20:36.160 --> 0:20:40.440
<v Speaker 1>explore UM jazz because it's something I've gradually been getting

0:20:40.440 --> 0:20:43.159
<v Speaker 1>into over the past couple of years. And um, so

0:20:43.200 --> 0:20:45.880
<v Speaker 1>I started a couple of different jazz stations in UM

0:20:46.240 --> 0:20:50.680
<v Speaker 1>Symphonic Music Stations UM and gradually have made notes of

0:20:50.880 --> 0:20:54.960
<v Speaker 1>different composers and artists that that I like, um, you know,

0:20:55.000 --> 0:20:57.560
<v Speaker 1>over the past couple of years, just doing that because

0:20:58.080 --> 0:21:00.760
<v Speaker 1>I don't know about about you, But speaking for myself,

0:21:00.760 --> 0:21:03.080
<v Speaker 1>when I'm editing articles, I find it difficult to listen

0:21:03.119 --> 0:21:06.240
<v Speaker 1>to a lot of music with lyrics in it, although

0:21:06.240 --> 0:21:07.800
<v Speaker 1>I can listen to music, so if I can listen

0:21:07.800 --> 0:21:10.040
<v Speaker 1>to instrumental stuff, UM, I sort of gave me an

0:21:10.040 --> 0:21:13.560
<v Speaker 1>opportunity to explore those genres and you know, every once,

0:21:13.840 --> 0:21:16.119
<v Speaker 1>but the problem is, uh, you can find out exactly

0:21:16.119 --> 0:21:19.720
<v Speaker 1>who it is, so uh, suddenly I'll have to stop

0:21:19.760 --> 0:21:22.600
<v Speaker 1>what I'm doing and go, you know, bookmark the artist,

0:21:22.640 --> 0:21:24.879
<v Speaker 1>which is kind of cool. They've got you know, Facebook integration.

0:21:25.280 --> 0:21:28.960
<v Speaker 1>You could share that with your your friends on Facebook. Um,

0:21:29.000 --> 0:21:31.200
<v Speaker 1>and you can even purchase songs, and you can purchase

0:21:31.280 --> 0:21:34.840
<v Speaker 1>songs too, which is good because you know, it's an

0:21:34.880 --> 0:21:38.960
<v Speaker 1>opportunity to learn more about music. It's not just entertainment. Yeah,

0:21:39.800 --> 0:21:42.639
<v Speaker 1>there's one artist in particular that I wanted to quickly

0:21:42.720 --> 0:21:45.640
<v Speaker 1>mention and this was This was from it was off

0:21:45.720 --> 0:21:48.240
<v Speaker 1>my my radio station that was based off Jonathan Colton,

0:21:48.840 --> 0:21:52.720
<v Speaker 1>who of course is the the Internet geek music god

0:21:53.600 --> 0:21:57.440
<v Speaker 1>code Monkey himself or r E or Brains or skull

0:21:57.480 --> 0:21:59.960
<v Speaker 1>Crusher Mountain, one of those three tends to be most

0:22:00.000 --> 0:22:03.520
<v Speaker 1>people's favorites. Um. I was listening to the station and

0:22:03.560 --> 0:22:06.120
<v Speaker 1>there was a an artist who came up named Mark

0:22:06.160 --> 0:22:10.520
<v Speaker 1>Aaron James, and uh, if you haven't heard him, I

0:22:10.600 --> 0:22:13.320
<v Speaker 1>recommend checking it out if you like geeky type stuff.

0:22:13.359 --> 0:22:16.280
<v Speaker 1>He has a great song called Aqua Aqua Man's Lament,

0:22:17.119 --> 0:22:20.480
<v Speaker 1>which is Aqua Man singing to Vicky vale A k a,

0:22:20.800 --> 0:22:25.240
<v Speaker 1>one of Batman's love interests. And uh, that song pretty

0:22:25.320 --> 0:22:27.400
<v Speaker 1>much convinced me that Pandora was the greatest thing ever,

0:22:27.440 --> 0:22:30.560
<v Speaker 1>because I would have never come across this guy on

0:22:30.640 --> 0:22:32.199
<v Speaker 1>my own, you know, it would have just been a

0:22:32.240 --> 0:22:36.320
<v Speaker 1>you know, incredible happy accident otherwise. So, uh, and that's

0:22:36.359 --> 0:22:38.639
<v Speaker 1>just one example. I mean, granted, I've heard tons and

0:22:38.680 --> 0:22:40.720
<v Speaker 1>tons of different stuff. I've been introduced to shows I

0:22:40.720 --> 0:22:44.479
<v Speaker 1>didn't know about through my punk rock station, I mean

0:22:44.600 --> 0:22:48.960
<v Speaker 1>avenue queue. And that's one of the benefits of doing

0:22:49.000 --> 0:22:52.520
<v Speaker 1>this and and listening to stations like or you know,

0:22:52.560 --> 0:22:54.800
<v Speaker 1>different internet radio stations. And I found the same kind

0:22:54.880 --> 0:22:57.760
<v Speaker 1>of thing with satellite radio many years ago, is that

0:22:57.840 --> 0:23:00.400
<v Speaker 1>they're you know, because they're not driven by the same

0:23:00.440 --> 0:23:03.840
<v Speaker 1>interests that terrestrial radio is. You know, the standard, uh,

0:23:04.040 --> 0:23:06.840
<v Speaker 1>turn on your radio and that's what you get, hundred

0:23:06.960 --> 0:23:09.360
<v Speaker 1>song playlist and they're just gonna keep on shuffling through

0:23:09.400 --> 0:23:11.159
<v Speaker 1>it over and over and over again. Yeah, you just

0:23:11.240 --> 0:23:14.160
<v Speaker 1>you just don't find it with those those types of stations,

0:23:14.160 --> 0:23:17.800
<v Speaker 1>at least not in in this part of uh the century.

0:23:18.480 --> 0:23:20.760
<v Speaker 1>It wasn't it wasn't always that way, but um so

0:23:20.840 --> 0:23:22.679
<v Speaker 1>I think internet radio is really good for that, and

0:23:22.720 --> 0:23:26.359
<v Speaker 1>specifically Pandora and the ability to bookmark artists and and

0:23:26.400 --> 0:23:28.320
<v Speaker 1>the fact that they've got the information about them, they

0:23:28.640 --> 0:23:31.840
<v Speaker 1>carry a lot of biographical information about them. Um, you

0:23:31.920 --> 0:23:33.920
<v Speaker 1>might be able to find out other artists who influenced

0:23:33.920 --> 0:23:36.000
<v Speaker 1>them and explore them as well, which I think is

0:23:36.000 --> 0:23:39.160
<v Speaker 1>a boon to people who really like music, especially different

0:23:39.240 --> 0:23:41.719
<v Speaker 1>kinds of music, because you might find that there are

0:23:41.720 --> 0:23:46.000
<v Speaker 1>connections between musicians that you would not necessarily expect. Yeah,

0:23:46.000 --> 0:23:48.320
<v Speaker 1>it's a good way of discovering all those bands that

0:23:48.440 --> 0:23:54.080
<v Speaker 1>bands other bands, uh site as as big influencers that

0:23:54.480 --> 0:23:57.719
<v Speaker 1>never seemed to get any real attention outside of the

0:23:57.760 --> 0:24:02.240
<v Speaker 1>immediate music industry. So I mean there are hundreds of

0:24:02.280 --> 0:24:05.600
<v Speaker 1>those like came to mind. The first one I think

0:24:05.600 --> 0:24:08.080
<v Speaker 1>of as the Band, which you know a lot of

0:24:08.080 --> 0:24:10.480
<v Speaker 1>people know about the band now, especially if you listen

0:24:10.560 --> 0:24:12.200
<v Speaker 1>to stuff from the B side because they talked about

0:24:12.240 --> 0:24:16.239
<v Speaker 1>them all the time. But the band, that's that's one

0:24:16.280 --> 0:24:19.080
<v Speaker 1>of those groups that all these different musicians cite as

0:24:19.119 --> 0:24:23.600
<v Speaker 1>a big influence on their music. But um, in general

0:24:24.040 --> 0:24:26.480
<v Speaker 1>you might say that that you know, their fame was

0:24:26.560 --> 0:24:29.640
<v Speaker 1>mostly contained in the music industry. I mean, they they

0:24:29.680 --> 0:24:33.000
<v Speaker 1>had more success than just that obviously, but it's a

0:24:33.000 --> 0:24:36.960
<v Speaker 1>good example. Well, I guess that wraps up the discussion

0:24:36.960 --> 0:24:39.719
<v Speaker 1>on Pandora Radio. Justin thanks a lot for writing in.

0:24:40.119 --> 0:24:41.480
<v Speaker 1>That was a fun one for us to talk about

0:24:41.520 --> 0:24:44.919
<v Speaker 1>because we both really do like the website. And if

0:24:44.960 --> 0:24:48.560
<v Speaker 1>any of you guys heard that wasn't clear, uh so,

0:24:48.720 --> 0:24:52.400
<v Speaker 1>rush out and make an account now. Um, if any

0:24:52.440 --> 0:24:56.440
<v Speaker 1>of you have any questions about websites technology you know

0:24:56.680 --> 0:24:59.359
<v Speaker 1>that thing that's making that weird noise in your computer? Okay,

0:24:59.440 --> 0:25:01.920
<v Speaker 1>not the last, but if you have general questions about

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