Speaker 1: Hi.
Speaker 2: I'm Bob Pittman, Chairman and CEO of iHeartMedia, and I'm
Speaker 2: kicking off a brand new season of my podcast, Mathemagic,
Speaker 2: Stories from the Frontiers of Marketing. Mathemagic takes you behind
Speaker 2: the scenes of the biggest businesses in industries while sharing
Speaker 2: insights from the smartest minds in marketing. I'm talking to
Speaker 2: leaders from the entertainment industry, to finance and everywhere in between.
Speaker 2: Coming up the seasonal Mathemagic, Liquid Depth CEO Mike Cesario
Speaker 2: shares how the right mix of marketing magic turned the
Speaker 2: water industry on its head.
Speaker 3: People think that creative ideas are like these light bulb
Speaker 3: moments that happen when you're in the shower, where it's
Speaker 3: really like a stone sculpture. You're constantly just chipping away
Speaker 3: and refining to eventually get to that.
Speaker 4: Perfect final appeal.
Speaker 2: The CEO behind Grand Theft, Auto and Take to Interactive
Speaker 2: Straus Zelnik talks about how he balances creativity and risk.
Speaker 4: If you're unable to take meaningful creative risk and therefore
Speaker 4: run the risk of its making horrible creative mistakes, then
Speaker 4: you can can't play in this business.
Speaker 2: And our own chief business officer Lisa Coffee reveals what
Speaker 2: it really means to be guaranteed human.
Speaker 1: Here at iHeart, making consumers see the value of the
Speaker 1: human voice and to have that guaranteed human promise behind
Speaker 1: it really makes it rise to the top.
Speaker 2: Plus Sesame Street CEO, Sherry Weston, Charlatanne the God, and
Speaker 2: many more, hear how math and magic, data analytics, and
Speaker 2: that creative spark come together to propel businesses even further
Speaker 2: into the future. Listen to a brand new season of
Speaker 2: math and magic stories from the frontiers of marketing starting
Speaker 2: March nineteenth, the iHeartRadio app, Apple Podcast, or wherever you
Speaker 2: get your podcast