WEBVTT - Math & Magic Returns March 19th 

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<v Speaker 1>Hi.

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<v Speaker 2>I'm Bob Pittman, Chairman and CEO of iHeartMedia, and I'm

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<v Speaker 2>kicking off a brand new season of my podcast, Mathemagic,

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<v Speaker 2>Stories from the Frontiers of Marketing. Mathemagic takes you behind

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<v Speaker 2>the scenes of the biggest businesses in industries while sharing

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<v Speaker 2>insights from the smartest minds in marketing. I'm talking to

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<v Speaker 2>leaders from the entertainment industry, to finance and everywhere in between.

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<v Speaker 2>Coming up the seasonal Mathemagic, Liquid Depth CEO Mike Cesario

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<v Speaker 2>shares how the right mix of marketing magic turned the

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<v Speaker 2>water industry on its head.

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<v Speaker 3>People think that creative ideas are like these light bulb

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<v Speaker 3>moments that happen when you're in the shower, where it's

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<v Speaker 3>really like a stone sculpture. You're constantly just chipping away

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<v Speaker 3>and refining to eventually get to that.

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<v Speaker 4>Perfect final appeal.

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<v Speaker 2>The CEO behind Grand Theft, Auto and Take to Interactive

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<v Speaker 2>Straus Zelnik talks about how he balances creativity and risk.

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<v Speaker 4>If you're unable to take meaningful creative risk and therefore

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<v Speaker 4>run the risk of its making horrible creative mistakes, then

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<v Speaker 4>you can can't play in this business.

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<v Speaker 2>And our own chief business officer Lisa Coffee reveals what

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<v Speaker 2>it really means to be guaranteed human.

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<v Speaker 1>Here at iHeart, making consumers see the value of the

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<v Speaker 1>human voice and to have that guaranteed human promise behind

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<v Speaker 1>it really makes it rise to the top.

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<v Speaker 2>Plus Sesame Street CEO, Sherry Weston, Charlatanne the God, and

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<v Speaker 2>many more, hear how math and magic, data analytics, and

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<v Speaker 2>that creative spark come together to propel businesses even further

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<v Speaker 2>into the future. Listen to a brand new season of

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<v Speaker 2>math and magic stories from the frontiers of marketing starting

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<v Speaker 2>March nineteenth, the iHeartRadio app, Apple Podcast, or wherever you

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<v Speaker 2>get your podcast