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Speaker 1: Here in Silicon Valley. It's the tenth season the iconic

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Speaker 1: le By Stadium in Santa Clara, next to its noisy neighbors, Apple,

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Speaker 1: Alphabet Pairent of Google, and it's been a big decade.

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Speaker 1: There's a big decade to come. Al Guido San Francisco

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Speaker 1: forty nine as president, joined us on set. You know,

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Speaker 1: we always talk about the impact that big tech companies

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Speaker 1: have in Silicon Valley. You guys are right in the

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Speaker 1: heart of it, and you've put out some data on

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Speaker 1: the dollars flying out of the stadium. Just run us

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Speaker 1: through what you've announced.

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Speaker 2: Yeah, I was super excited to announce this morning that

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Speaker 2: Levi Stadium and it's ten seasons has generated two billion

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Speaker 2: dollars of economic impact in our region, you know, employing

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Speaker 2: nearly twelve thousand people over those courses of the ten years.

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Speaker 2: And Ed I think, really what's amazing in that is

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Speaker 2: two years of that was really impacted by a global

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Speaker 2: pandemic where we didn't have live events. So I think

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Speaker 2: about it as only eight years and now looking forward

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Speaker 2: to Super Bowl and World Cup, we're really excited.

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Speaker 1: The big story of the year for Caroline and I

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Speaker 1: is this huge economic phenomenon called Taylor Swift. Heard for

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Speaker 1: it's for.

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Speaker 2: My daughters as well. I have three daughters, fourteen, twelve,

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Speaker 2: and ten. I know all about friendship bracelets. Yeah, so fantastic.

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Speaker 1: You guys had a tour day in July for Taylor Swift.

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Speaker 1: But now looking at what's happening on social media, did

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Speaker 1: you guys feel that economic effect from Taylor Swift?

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Speaker 2: We absolutely did. Thirty three million dollars in fact of that,

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Speaker 2: which is the largest concert we've ever seen. I've never

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Speaker 2: seen anything like it. She is a force to be

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Speaker 2: reckoned with, as we know. And look, I think that

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Speaker 2: is to me, it's a microcosm of the power of life.

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Speaker 2: Sports and entertainment is back coming out of the pandemic.

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Speaker 2: We all thought, is this the pandemic bounce. It's not.

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Speaker 2: It's here to stay. We talk about what we're seeing

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Speaker 2: in the streaming world with people watching it. We talk

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Speaker 2: about what's happening in stage with people going it's never

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Speaker 2: been better than it is right now.

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Speaker 3: I mean, we'll see when the Chiefs come to town how

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Speaker 3: that happensacts the things of the games. But more, how

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Speaker 3: are you trying to ensure that you're at the cutting

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Speaker 3: edge when we just see the swear. For example, I

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Speaker 3: know when I was up there in the ordering my

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Speaker 3: beers at the forty nine Ers game, I was doing

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Speaker 3: it all through an app and that felt really ahead

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Speaker 3: of the time in twenty sixteen. How you continuing to

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Speaker 3: iterate as you look towards the next ten years.

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Speaker 2: It's a great question, Caroline, and we're going to spend

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Speaker 2: about two hundred and fifty million over the course of

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Speaker 2: the next ten years at Levi's stating updating and enhancing

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Speaker 2: it not just for the fan experience, but frankly for

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Speaker 2: the events that are come. We were awarded Super Bowl sixty,

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Speaker 2: which will happen in February of twenty twenty six. We

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Speaker 2: were all also awarded the World Cup in the summer

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Speaker 2: of twenty twenty six that will not happen obviously in

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Speaker 2: any other city outside of the Bay Area. And for that,

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Speaker 2: you know, our fans, and not just our fans on

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Speaker 2: forty nine Ers game days, but fans around the globe

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Speaker 2: are wanting the best technology, they're wanting the best content,

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Speaker 2: they're wunning the best experience. So we're going to continue

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Speaker 2: to advance our invest our dollars to make sure that happens,

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Speaker 2: and I think.

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Speaker 3: When you're thinking about the experience of artificial intelligence and

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Speaker 3: all the ways that you can adopt, I mean, you're

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Speaker 3: not only serving as president at San Francisco forty nine Ers,

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Speaker 3: but you're also part of a consulting firm where you're

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Speaker 3: at elevate. Really think about how other cumps and these

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Speaker 3: are adopting all of this. It's happening quickly enough. Do

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Speaker 3: you feel that really you're owning that space?

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Speaker 2: Yeah, I think it's a really I mean, as you

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Speaker 2: know you report on every day, it's an evolving space.

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Speaker 2: And I think sports in the ecosystem that we see

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Speaker 2: around it right now is to get to a point

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Speaker 2: where we can increase the fan experience on game day.

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Speaker 2: But frankly, that's only the seven hundred thousand people that

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Speaker 2: come to San Francisco forty nine Ers games. If you

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Speaker 2: think about the forty nine Ers ecosystem from a fan

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Speaker 2: based perspective, we have over ten million fans across the globe.

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Speaker 2: So we think about our spells as a sports and

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Speaker 2: entertainment franchise that's really global in nature, and we need

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Speaker 2: all these technology firms to help us reach those fans

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Speaker 2: wherever they are.

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Speaker 1: For example, the rights that you have in the UK

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Speaker 1: international marketing rights outside of the stadium, how are you

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Speaker 1: going to grow revenue and eyeballs? Is it a streaming

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Speaker 1: first strategy because you will sit bound by the NFL.

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Speaker 2: So yes, we're bound by the NFL as it relates

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Speaker 2: to media rights, but we're not bound by the NFL

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Speaker 2: as it relates to sports and marketing rights and rights

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Speaker 2: and marks in those markets. So Ed, you're absolutely correct.

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Speaker 2: The San Francisco forty nine Ers have rights to Mexico

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Speaker 2: and London today and what we're doing in Mexico. We

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Speaker 2: played a game there in Mexico City last year where

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Speaker 2: we saw tremendous fan engagement I think the highest gate

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Speaker 2: in NFL history as a relase to a international game

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Speaker 2: played on the England side in the UK. Not only

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Speaker 2: does San Francisco forty nine Ers own Leeds United, which

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Speaker 2: is in the championship now, but we are activating daily.

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Speaker 2: I know we have a global watch party coming up

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Speaker 2: for our game we're playing this Sunday night in primetime

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Speaker 2: against the Dallas Cowboys. So again, it's all about reaching

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Speaker 2: those fans wherever they are.

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Speaker 3: Ritz they love football and all its forms and guys

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Speaker 3: is Alguido.

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Speaker 1: We love it.

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Speaker 3: Thank you, President of San Francisco, forty nine ers