WEBVTT - Amazon Fresh grocery store now open in Woodland Hills

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<v Speaker 1>Rich Demiro here Rich on Tech with Jeff Helbling, the

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<v Speaker 1>vice president of Amazon Fresh Stores, got a new store

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<v Speaker 1>opening in Woodland Hills today. Jeff, tell me about this store.

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<v Speaker 1>Just give me the quick rundown. Is it a traditional

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<v Speaker 1>grocery store? Is it?

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<v Speaker 2>What is it like? Well? Thanks Rich. We're incredibly excited

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<v Speaker 2>to open our doors today to the Woodland Hills community. There.

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<v Speaker 2>The stores designs from the ground up to offer a

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<v Speaker 2>seamless grocery shopping experience, whether you're shopping in store online.

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<v Speaker 2>We've taken our decades of operations experience at Amazon to

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<v Speaker 2>deliver consistently low prices for everybody in three same day

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<v Speaker 2>delivery and pick up for Prime members. We've also introduced

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<v Speaker 2>new ways to make grocery shopping more convenient. The Woodland

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<v Speaker 2>Hills store is the first store where customers can use

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<v Speaker 2>our Amazon Dash Cart, which enables them to skip the

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<v Speaker 2>checkout line, and a set of new elect features, including

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<v Speaker 2>the in store Assistant and electa lists in store help

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<v Speaker 2>them better manage their shopping lists and better navigate our ouse. Last,

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<v Speaker 2>but not least, we're very proud of our product offering

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<v Speaker 2>and prices, particularly our fresh produce and Fresh prepared suits

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<v Speaker 2>which are made by our culinary team in store every day,

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<v Speaker 2>a couple of items to call out. Within the store,

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<v Speaker 2>we offer fresh bakes that get made every day for

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<v Speaker 2>eighty nine cents, fresh baked pizza slices for dollars seventy nine,

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<v Speaker 2>and riches chickens for four ninety seven. So we're excited

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<v Speaker 2>to have customers come in the store to see see

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<v Speaker 2>what they think.

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<v Speaker 1>Now, can you explain the dash cart just quickly? So

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<v Speaker 1>I go through the store and I scan my own

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<v Speaker 1>items and I can just walk out as long as

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<v Speaker 1>I have sort of an Amazon account attached to it.

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<v Speaker 2>Yeah. So the way it works is you walk into

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<v Speaker 2>the store and you actually scan into the dash cart,

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<v Speaker 2>You pull up your Amazon app. There's a QR code

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<v Speaker 2>in the app, and use that to sign into the cart.

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<v Speaker 2>You then put bags into the cart and you shop

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<v Speaker 2>as you normally would. The dash cart has inward facing

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<v Speaker 2>cameras that sand items for you as you put them

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<v Speaker 2>into the cart. It also has a scale's way items

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<v Speaker 2>as you go, and so essentially you just shop like

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<v Speaker 2>you normally would. As you put an item into the cart,

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<v Speaker 2>the cart recognizes the item and then it also pulls

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<v Speaker 2>up the item on the screen, so you can essentially

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<v Speaker 2>see your running tally of purchases to go through the store.

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<v Speaker 2>When you're done shopping, we have a dash cart aisle

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<v Speaker 2>that you simply exit out of and you walk right

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<v Speaker 2>out of the store.

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<v Speaker 1>Now real quick with the running do you see a

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<v Speaker 1>running total of what you're spending or just a running

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<v Speaker 1>kind of tab of the things that you purchased.

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<v Speaker 2>You see each item that you purchase, how many you purchase,

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<v Speaker 2>the price of each, and then it adds up the

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<v Speaker 2>running tab of everything that you purchase as you go,

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<v Speaker 2>and so it's essentially a live digital account of you know,

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<v Speaker 2>the receipt you would get at a checkout, and if

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<v Speaker 2>you decide to pull anything out of the current you

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<v Speaker 2>change your mind, you just take the item, put it

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<v Speaker 2>back on the shelf. Then it will also subtract it

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<v Speaker 2>and it'll show that line as you go as well.

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<v Speaker 1>That's kind of a handy future for those of us

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<v Speaker 1>that want to stick to a budget when we go

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<v Speaker 1>into the store, because sometimes it's easy to overspend. Let's

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<v Speaker 1>talk about cashier, so you still have regular cashiers as well.

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<v Speaker 2>You don't do that, right, yeah, we do. We expect

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<v Speaker 2>some customers will be thrilled to use the dash part.

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<v Speaker 2>Other customers are just going to want to use the

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<v Speaker 2>cash here like any other grocery store, and so we

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<v Speaker 2>have traditional point and sail stations with cashiers. The thing

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<v Speaker 2>I would add there is we do have contactless payments

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<v Speaker 2>customers that want it, so similar to the way that

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<v Speaker 2>you use your Amazon app and the QR code to

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<v Speaker 2>sign into a dash card. If you choose and want

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<v Speaker 2>to do that at at the at the cash app,

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<v Speaker 2>you can do that as well.

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<v Speaker 1>Now, why not just open a new Whole Foods? Why

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<v Speaker 1>come up with a whole new way of creating a

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<v Speaker 1>grocery store.

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<v Speaker 2>Well, we're excited to give customers the additional choice. You know,

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<v Speaker 2>Whole Food has been and continues to be the pioneer

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<v Speaker 2>in natural and organic foods. Uh. It's a business we're

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<v Speaker 2>very proud to have, and we see Amazon Fresh being

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<v Speaker 2>essentially a compliment. The two businesses serve different customer needs

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<v Speaker 2>and we're excited about offering customers the choice between them,

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<v Speaker 2>and you know, we continue to invest and grow in

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<v Speaker 2>both of them, and we set customers will white shopping.

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<v Speaker 1>Both and there's a difference of the things you can

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<v Speaker 1>get like you mentioned earlier, it's much more of a

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<v Speaker 1>variety of things like Cheetos or sorry cheerios or chips

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<v Speaker 1>from Free to Lay, Coca Cola, but also some of

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<v Speaker 1>those organic brands as well. Will it will there be

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<v Speaker 1>an emphasis on organic. Will you offer a lot of

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<v Speaker 1>that stuff in the store.

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<v Speaker 2>We will offer episodes, We will offer organic products in store,

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<v Speaker 2>but not to the extent that Whole Foods does Whole

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<v Speaker 2>Foods offer It's much more focused sort of in the

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<v Speaker 2>organic space. As you mentioned, we're going to have a

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<v Speaker 2>larger conventional offer. We will have more national brands the

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<v Speaker 2>type if you mentioned. We will have Cheetos.

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<v Speaker 1>Also, okay, just making sure they're Yeah.

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<v Speaker 2>So the offers actually, when you look at the product offers,

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<v Speaker 2>the majority of products are different between the two stores.

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<v Speaker 2>And again where we're excited to offer customers the choice

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<v Speaker 2>and the ability to get both.

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<v Speaker 1>Now I heard earlier when you mentioned about the Prime

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<v Speaker 1>members and the and the free pickup. Do Prime members

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<v Speaker 1>have any advantage shopping here? Do I need a Prime

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<v Speaker 1>membership to get in or to get certain pricing?

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<v Speaker 2>So in terms of pricing within the store, everybody gets

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<v Speaker 2>the same low prices every day. You do not need

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<v Speaker 2>a Prime membership to either shop the store or you know,

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<v Speaker 2>to use the dash cart. You just need an Amazon

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<v Speaker 2>account to use the dash cart. Prime members do, however,

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<v Speaker 2>get free pickup and delivery from the store, and Prime

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<v Speaker 2>members are also eligible to use the Primer Board's credit card,

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<v Speaker 2>which gives them five percent off alter store.

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<v Speaker 1>Now, Jeff, you said you had a local connection to

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<v Speaker 1>Southern California. Grocery stores are historically extremely tough in Southern California.

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<v Speaker 1>We had Fresh and Easy come in and just did

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<v Speaker 1>not do well. Then we had another brand come in

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<v Speaker 1>a couple of years ago. It lasted like, I think,

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<v Speaker 1>less than six months. It was a brand from Oregon.

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<v Speaker 1>What makes you think that Amazon Fresh will be able

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<v Speaker 1>to succeed in this Southern California grocery store very competitive

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<v Speaker 1>grocery store market.

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<v Speaker 2>Well, I at first I would agree with the you know,

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<v Speaker 2>the premise of your question. You know, grocery is a

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<v Speaker 2>very competitive space, and certainly we take nothing for granted

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<v Speaker 2>in opening a new offer. It's up to us to

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<v Speaker 2>offer something that's better for customers that earn their trust

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<v Speaker 2>in windsor business. In doing so. You know, we we

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<v Speaker 2>do our best to focus on those things that are

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<v Speaker 2>eternal that customers care most about when they put the store,

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<v Speaker 2>and that's you know, is the store convenient for me?

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<v Speaker 2>Is it in a great location, And you know, in

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<v Speaker 2>our case, can I get free pick up and deliver

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<v Speaker 2>if I'm a prime number? Second, does it have prices,

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<v Speaker 2>uh low prices on the items that I want? And third,

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<v Speaker 2>does it have the products that I want? Does it

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<v Speaker 2>have really great high quality options? And you know, we

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<v Speaker 2>think we've opened the store that delivers on all three

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<v Speaker 2>of us. We're very proud of our pricing, and you know,

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<v Speaker 2>we're excited for customers to come in and experience that.

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<v Speaker 2>We're very excited about our product offering, particularly again in

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<v Speaker 2>our produce areas and our prepared food areas, but also

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<v Speaker 2>sort of our mix of brands and local and regional products.

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<v Speaker 2>And finally, we're we're really proud of the you know,

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<v Speaker 2>the convenience we offer customers, whether that be uh, you know,

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<v Speaker 2>the convenience if you're a Prime member of getting free

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<v Speaker 2>fast shipping, home delivery or pick up, or if you

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<v Speaker 2>choose the shop in the store, getting to use our

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<v Speaker 2>dash cards or election just to make your your shopping

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<v Speaker 2>trip more easy.

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<v Speaker 1>We will there any products like non grocery like a

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<v Speaker 1>SD card or something you know that Amazon identifies as

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<v Speaker 1>popular in the area. Some electronics like the you know,

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<v Speaker 1>Amazon firestick, any of those types of things in the store.

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<v Speaker 2>Yeah. Yeah. When you come into the store, you'll find

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<v Speaker 2>there's an area we're calling sort of the best of

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<v Speaker 2>Amazon Products, which includes sort of a number of things.

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<v Speaker 2>Most of them have some sort of food relation, but

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<v Speaker 2>not all of them. So you'll be able to buy

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<v Speaker 2>eco devices, for example. You'll also be able to buy

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<v Speaker 2>things like instant post, the pots and.

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<v Speaker 1>Jeff, tell me where can we expect these stores to

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<v Speaker 1>open next?

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<v Speaker 2>After Woodland Hills, Rich, We've announced a couple more stores

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<v Speaker 2>in Los Angeles, So after Woodland Hills, we're actually operating

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<v Speaker 2>three stores right now for online only operations that we

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<v Speaker 2>tend to open up later this year. Those are in

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<v Speaker 2>Irvine North Region, North Hollywood, and we also have announced

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<v Speaker 2>a couple of stores in the Illinois region around Chicago.

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<v Speaker 2>So Apra, Bill Schomberg, and okan.

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<v Speaker 1>All right, Jeff Helpling, vice president of Amazon Fresh Stores,

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<v Speaker 1>looking forward to the opening of the Woodland Hills store

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<v Speaker 1>here in California. Thanks so much for joining me today.

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<v Speaker 2>Thank you so much. Rich,