1 00:00:00,280 --> 00:00:03,400 Speaker 1: Thank you for listening. This is the best of with 2 00:00:03,520 --> 00:00:05,240 Speaker 1: Clay Travis and Buck Sexton. 3 00:00:05,680 --> 00:00:09,280 Speaker 2: We are very pleased to welcome onto the program doctor 4 00:00:09,640 --> 00:00:15,120 Speaker 2: Laura Schlessinger, who recently celebrated fifty years on the radio. 5 00:00:15,320 --> 00:00:19,440 Speaker 2: She is a best selling author. She's also auctioning off 6 00:00:19,480 --> 00:00:22,720 Speaker 2: some handmade items to support children of fallen patriots. Go 7 00:00:22,800 --> 00:00:25,439 Speaker 2: to doctor Laura dot com for more of that again 8 00:00:25,560 --> 00:00:28,720 Speaker 2: doctor Laura dot com. Doctor Laura, I just say it's 9 00:00:28,760 --> 00:00:32,240 Speaker 2: an honor to speak to you because I've been hearing 10 00:00:32,280 --> 00:00:35,400 Speaker 2: your voice ever since I got married, because my wife 11 00:00:35,840 --> 00:00:38,640 Speaker 2: is a longtime doctor Laura listener. And let me tell you, 12 00:00:38,720 --> 00:00:40,960 Speaker 2: I am very thankful. I am very thankful for it. 13 00:00:42,600 --> 00:00:44,240 Speaker 3: Well, then she's your girlfriend. 14 00:00:45,720 --> 00:00:47,640 Speaker 2: She's the best. She's fantastic. 15 00:00:47,680 --> 00:00:47,879 Speaker 4: You know. 16 00:00:47,920 --> 00:00:51,240 Speaker 2: I come home and we got married, and I came 17 00:00:51,280 --> 00:00:53,240 Speaker 2: home and there's dinner on the table, and I say, Honey, 18 00:00:53,320 --> 00:00:54,840 Speaker 2: I want to go to the shooting range with the guys. 19 00:00:54,840 --> 00:00:57,440 Speaker 2: She says, you need guy time. You know all these 20 00:00:57,560 --> 00:01:00,120 Speaker 2: rules and lessons. And then I found this book ye 21 00:01:00,160 --> 00:01:03,200 Speaker 2: for Karen, Feeding of Husbands, which is dog eared and 22 00:01:03,360 --> 00:01:06,679 Speaker 2: underlined and everything else. I'd tell you. I got married 23 00:01:06,720 --> 00:01:08,560 Speaker 2: a little later in life, Doctor Laura. So I got 24 00:01:08,560 --> 00:01:11,960 Speaker 2: married around forty I think it was forty one, and 25 00:01:12,280 --> 00:01:15,320 Speaker 2: my wife has absolutely loved my life. She's absolutely fantastic. 26 00:01:15,319 --> 00:01:18,920 Speaker 2: We're about to have a baby in a couple of weeks, 27 00:01:19,200 --> 00:01:21,319 Speaker 2: so everything is going. I really want to have you 28 00:01:21,360 --> 00:01:23,640 Speaker 2: on in part just to thank you because, and this 29 00:01:23,720 --> 00:01:26,400 Speaker 2: comes from my wife as well. I think you give 30 00:01:26,600 --> 00:01:32,840 Speaker 2: so many women such incredibly important and powerful advice for 31 00:01:32,880 --> 00:01:36,160 Speaker 2: them to have great, meaningful lives as wives, as mothers. 32 00:01:36,200 --> 00:01:39,440 Speaker 2: Is so I'm always whenever Carrie starts saying doctor Laura says, 33 00:01:39,480 --> 00:01:41,760 Speaker 2: I start nod of my head. YEP, that's that's great. 34 00:01:42,240 --> 00:01:44,760 Speaker 2: She sent in my wife's So I just got to 35 00:01:44,800 --> 00:01:46,640 Speaker 2: tell you this. It's the truth. My wife's sent in 36 00:01:46,680 --> 00:01:49,720 Speaker 2: a question for you. In Clay's wife Laura has a 37 00:01:49,800 --> 00:01:53,160 Speaker 2: question too, She says, Hi, doctor Laura, I'm a longtime 38 00:01:53,200 --> 00:01:56,240 Speaker 2: listener and read the Proper Care and Feeding of Husbands. 39 00:01:56,280 --> 00:01:59,440 Speaker 2: I also took the online course. Your wisdom has not 40 00:01:59,480 --> 00:02:01,520 Speaker 2: only made me the wife i am today, but also 41 00:02:01,600 --> 00:02:04,000 Speaker 2: led me to find an incredible husband who adores me. 42 00:02:04,400 --> 00:02:07,240 Speaker 2: Fact check true. In a couple of weeks, we will 43 00:02:07,240 --> 00:02:09,679 Speaker 2: be welcoming our first child. We're so thrilled to grow 44 00:02:09,680 --> 00:02:12,680 Speaker 2: our family. But what is your advice for ensuring our 45 00:02:12,760 --> 00:02:16,840 Speaker 2: solid and healthy marriage stays intact after the first baby comes. 46 00:02:16,840 --> 00:02:17,799 Speaker 2: Thank you for all you do. 47 00:02:20,320 --> 00:02:22,600 Speaker 3: You don't stop having your hands all over each other. 48 00:02:22,680 --> 00:02:26,079 Speaker 3: That means when you're walking around, That means when one 49 00:02:26,080 --> 00:02:28,359 Speaker 3: of you takes a shower, maybe we could, you know, 50 00:02:28,400 --> 00:02:30,520 Speaker 3: save on water, we could both be in the shower. 51 00:02:30,880 --> 00:02:35,120 Speaker 3: It's really the physicality and the silliness. Everybody thinks it's 52 00:02:35,160 --> 00:02:38,399 Speaker 3: got to be marital therapy and heavy duty conversations, which 53 00:02:38,440 --> 00:02:42,480 Speaker 3: you and I both know guys don't enjoy. So the 54 00:02:42,560 --> 00:02:44,919 Speaker 3: more physical you are with each other and the more 55 00:02:45,080 --> 00:02:48,040 Speaker 3: cute you are with each other, that's really all you need. 56 00:02:49,200 --> 00:02:51,080 Speaker 2: I love it. That's really good advice. 57 00:02:51,120 --> 00:02:53,680 Speaker 5: Now I don't even know what my wife has sent in, 58 00:02:54,520 --> 00:02:57,840 Speaker 5: but there is audio. She went and used the app 59 00:02:57,919 --> 00:02:59,720 Speaker 5: and then she needed more space, so she. 60 00:02:59,680 --> 00:03:01,040 Speaker 2: Said, I just give contects play. 61 00:03:01,040 --> 00:03:01,440 Speaker 4: How long? 62 00:03:01,520 --> 00:03:02,560 Speaker 2: How long have you been married? 63 00:03:02,600 --> 00:03:04,639 Speaker 5: Tell doctor Laura how I have been Yeah, so I've 64 00:03:04,639 --> 00:03:08,680 Speaker 5: been married man twenty one years will be August. So 65 00:03:08,720 --> 00:03:14,720 Speaker 5: I've been married over twenty years now. We have three boys, seventeen, fourteen, 66 00:03:14,760 --> 00:03:17,720 Speaker 5: and ten year old. And here is what my wife 67 00:03:17,800 --> 00:03:19,480 Speaker 5: Lura wanted to ask you. 68 00:03:20,280 --> 00:03:24,160 Speaker 6: Listen, Clay and I are parents of boys, and thus 69 00:03:24,320 --> 00:03:29,920 Speaker 6: far I think we have weathered adolescents fairly well. However, 70 00:03:30,280 --> 00:03:34,000 Speaker 6: some of our friends who have daughters, their experiences, the 71 00:03:34,040 --> 00:03:38,160 Speaker 6: way they talk about it sound very different. In fact, 72 00:03:38,200 --> 00:03:42,240 Speaker 6: some of them say, raising daughters through adolescents is a 73 00:03:42,240 --> 00:03:43,320 Speaker 6: complete nightmare. 74 00:03:43,720 --> 00:03:46,080 Speaker 3: I have a friend this morning tell me. 75 00:03:46,040 --> 00:03:48,280 Speaker 6: That she feels she's coming home to a bag of 76 00:03:48,320 --> 00:03:51,960 Speaker 6: snakes every day when she comes home to her adolescent daughters, 77 00:03:52,000 --> 00:03:54,520 Speaker 6: which is funny but harsh. 78 00:03:54,920 --> 00:03:58,520 Speaker 3: So in general, do you have some. 79 00:03:58,600 --> 00:04:03,800 Speaker 6: Great advice for parents going through adolescence with their children, 80 00:04:04,240 --> 00:04:07,720 Speaker 6: obviously the children going through adolescents, And do you have 81 00:04:08,160 --> 00:04:14,560 Speaker 6: different advice for parents of girls weathering adolescens versus parents 82 00:04:14,600 --> 00:04:16,760 Speaker 6: of boys weathering adolescence. 83 00:04:17,080 --> 00:04:20,200 Speaker 3: Thank you, I thought you were just going to have 84 00:04:20,279 --> 00:04:22,480 Speaker 3: me on for a few minutes. That's going to take. 85 00:04:22,360 --> 00:04:24,200 Speaker 2: Me about half an hour I get through. 86 00:04:24,800 --> 00:04:28,559 Speaker 3: Let me try to bring it down. Number one, whether 87 00:04:28,600 --> 00:04:30,880 Speaker 3: it's a boy or a girl, that it's a tight 88 00:04:31,000 --> 00:04:34,080 Speaker 3: family that does things together, that is sweet with each other. 89 00:04:34,600 --> 00:04:37,000 Speaker 3: That the father spends time with the daughter, the father 90 00:04:37,080 --> 00:04:39,599 Speaker 3: spends time with the son, the mother spends time and 91 00:04:39,680 --> 00:04:43,240 Speaker 3: the family is always together for dinner, if they have 92 00:04:43,279 --> 00:04:45,960 Speaker 3: to go do sports things or what have you. That 93 00:04:46,760 --> 00:04:49,479 Speaker 3: you know that's a very important part of the family. 94 00:04:50,040 --> 00:04:53,279 Speaker 3: People keep divvying it up. Yeah, there are differences in 95 00:04:53,279 --> 00:04:55,760 Speaker 3: how you raise girls from boys, and I'd have to 96 00:04:55,760 --> 00:04:58,440 Speaker 3: come back another time to go through that. But the 97 00:04:58,480 --> 00:05:01,480 Speaker 3: first and foremost thing, just like I spoke about husbands 98 00:05:01,480 --> 00:05:05,520 Speaker 3: and wives in the physical and the cuteness, the I 99 00:05:05,600 --> 00:05:08,360 Speaker 3: was with a family and I thought, and I talked 100 00:05:08,360 --> 00:05:10,799 Speaker 3: about them on my air, that this was the best 101 00:05:11,200 --> 00:05:18,080 Speaker 3: family I had seen in decades. Anytime anybody got something me, 102 00:05:18,200 --> 00:05:21,120 Speaker 3: I would you send me? Could I have? Yes? Please? 103 00:05:21,200 --> 00:05:25,880 Speaker 3: Thank you. Everybody was so concerned and polite to one another. 104 00:05:26,320 --> 00:05:29,520 Speaker 3: That is not something that families do. You have two 105 00:05:29,600 --> 00:05:32,479 Speaker 3: career families, you have all kinds of other stuff going 106 00:05:32,520 --> 00:05:37,040 Speaker 3: on in the house, and it's not a family, it's 107 00:05:37,360 --> 00:05:41,920 Speaker 3: mother and father and kids. But when it's a family, 108 00:05:42,360 --> 00:05:45,240 Speaker 3: when people are always saying please and thank you, and 109 00:05:45,279 --> 00:05:48,800 Speaker 3: show concern for each other and discipline in kind ways, 110 00:05:48,960 --> 00:05:54,120 Speaker 3: with understanding and compassion, you'd be surprised how it minimizes 111 00:05:54,160 --> 00:05:56,680 Speaker 3: how crazy it gets. And also take your kids out 112 00:05:56,720 --> 00:05:57,400 Speaker 3: of public school. 113 00:05:58,839 --> 00:06:01,160 Speaker 2: Wow, Doctor Laura if we're gonna have to have you back, 114 00:06:01,200 --> 00:06:03,440 Speaker 2: and I'm really looking forward to all the questions and 115 00:06:03,480 --> 00:06:05,400 Speaker 2: comments we're gonna get from the audience about you coming 116 00:06:05,440 --> 00:06:08,800 Speaker 2: on and just beginning this arc of wisdom. And like 117 00:06:08,839 --> 00:06:11,480 Speaker 2: I said, as a husband and a very happy husband 118 00:06:11,480 --> 00:06:15,080 Speaker 2: who does completely adore his wife, and I know, you know, 119 00:06:15,520 --> 00:06:18,000 Speaker 2: it's so important that I think women get a lot 120 00:06:18,000 --> 00:06:21,040 Speaker 2: of the messaging and men and men, but that we 121 00:06:21,120 --> 00:06:22,760 Speaker 2: both get a lot of the messaging that you're putting 122 00:06:22,800 --> 00:06:24,960 Speaker 2: out there. And I wanted you to a dress something 123 00:06:25,000 --> 00:06:27,279 Speaker 2: that's more just sort of general for the country right now. 124 00:06:27,400 --> 00:06:29,640 Speaker 2: You know, we talk here about politics and national security 125 00:06:29,640 --> 00:06:32,760 Speaker 2: and education, all these different things, but the importance of 126 00:06:32,880 --> 00:06:36,800 Speaker 2: family and marriage is central. Should be central, Maybe should 127 00:06:36,800 --> 00:06:38,880 Speaker 2: be is a better word these days. You know, there's 128 00:06:38,920 --> 00:06:41,719 Speaker 2: a story just out today and it says, and the 129 00:06:41,720 --> 00:06:45,279 Speaker 2: headline is American women are giving up on marriage, And 130 00:06:45,440 --> 00:06:47,240 Speaker 2: one of the lines from it is American women have 131 00:06:47,320 --> 00:06:51,000 Speaker 2: never been this resigned to staying signal single. They are 132 00:06:51,040 --> 00:06:54,599 Speaker 2: responding to major demographic shifts, including huge and growing gender 133 00:06:54,640 --> 00:06:57,960 Speaker 2: gaps in economic and education attainment, and beliefs about what 134 00:06:58,000 --> 00:07:01,040 Speaker 2: a family should look like. What is going on and 135 00:07:01,080 --> 00:07:02,000 Speaker 2: how do we fix it. 136 00:07:03,320 --> 00:07:06,080 Speaker 3: Not enough fathers in the home raising sons to be 137 00:07:06,240 --> 00:07:12,760 Speaker 3: men of honor and courage and principle. And that's basically 138 00:07:13,120 --> 00:07:17,560 Speaker 3: again the women have gone through the feminist thing where 139 00:07:17,560 --> 00:07:23,120 Speaker 3: men are the evil empire and all this negativity toward masculinity. 140 00:07:23,160 --> 00:07:26,720 Speaker 3: It's all toxic. I think it's wonderful. Give me a 141 00:07:26,760 --> 00:07:28,800 Speaker 3: guy with the cowboy hat and boots, and I pay 142 00:07:28,800 --> 00:07:33,040 Speaker 3: attention because there's a sense that there's a strength there. 143 00:07:33,080 --> 00:07:36,840 Speaker 3: And women like to feel protected. That's probably the number 144 00:07:36,840 --> 00:07:39,840 Speaker 3: one thing women don't admit. They want to feel protected, 145 00:07:40,200 --> 00:07:44,000 Speaker 3: and that's why they like those silly books where there's 146 00:07:44,040 --> 00:07:47,800 Speaker 3: this ripped guy on the cover and she's being carried, 147 00:07:48,120 --> 00:07:50,800 Speaker 3: you know, into safety. Why do they read those things 148 00:07:50,840 --> 00:07:54,880 Speaker 3: at such large amounts Because ultimately, as smart and incompetent 149 00:07:54,960 --> 00:07:57,800 Speaker 3: as we can be, we want to be protected and 150 00:07:57,840 --> 00:08:00,920 Speaker 3: men have not been brought up to be that anymore. 151 00:08:02,400 --> 00:08:05,040 Speaker 5: Are you more You've been doing this for fifty years 152 00:08:05,280 --> 00:08:09,120 Speaker 5: and Buck just laid out. A marriage is becoming less common. 153 00:08:09,280 --> 00:08:12,840 Speaker 5: A lot of men are not president homes. Unfortunately, the 154 00:08:12,960 --> 00:08:18,120 Speaker 5: overall birth rate in many Western civilizations is collapsing. Are 155 00:08:18,160 --> 00:08:21,720 Speaker 5: you more or less optimistic about the future of the 156 00:08:21,760 --> 00:08:24,960 Speaker 5: family unit today than when you started. How would you 157 00:08:25,040 --> 00:08:29,280 Speaker 5: analyze the scope of relationship that you've seen over fifty years. 158 00:08:30,640 --> 00:08:34,920 Speaker 3: Oh no, I was more optimistic than that I am 159 00:08:35,000 --> 00:08:37,120 Speaker 3: now because there have been so many forces. We have, 160 00:08:37,240 --> 00:08:39,800 Speaker 3: like one or two generations now I think are lost. 161 00:08:40,320 --> 00:08:42,480 Speaker 3: These are young people who are not being brought up 162 00:08:42,520 --> 00:08:45,600 Speaker 3: that you finish school and you aim to be and 163 00:08:45,679 --> 00:08:48,000 Speaker 3: do things, and you make a family and you raise 164 00:08:48,160 --> 00:08:51,800 Speaker 3: kids and you have communities. And that was how I 165 00:08:51,920 --> 00:08:54,520 Speaker 3: was brought up, and it was all this optimism. Now 166 00:08:54,600 --> 00:08:59,040 Speaker 3: you have throngs of kids who have no idea where 167 00:08:59,400 --> 00:09:01,960 Speaker 3: they can go and what they can be, and so 168 00:09:02,040 --> 00:09:06,120 Speaker 3: they get involved in all of these cliques like non binary. 169 00:09:06,280 --> 00:09:08,520 Speaker 3: And you know, I belong now to a group of 170 00:09:08,559 --> 00:09:12,240 Speaker 3: people who are equally lost and don't have an identity 171 00:09:12,280 --> 00:09:14,240 Speaker 3: and don't have a direction, and don't have a sense 172 00:09:14,280 --> 00:09:17,280 Speaker 3: of self other than I can belong to this community. 173 00:09:17,280 --> 00:09:19,280 Speaker 3: It's like what we used to look at with groupies 174 00:09:19,320 --> 00:09:24,520 Speaker 3: with rock stars. This is what's happening. So I'm worried. 175 00:09:25,080 --> 00:09:27,760 Speaker 3: Be honest with you, I'm worried. But the one little 176 00:09:27,760 --> 00:09:31,800 Speaker 3: piece of optimism I have is I'm still here. People 177 00:09:31,800 --> 00:09:37,840 Speaker 3: are still calling somebody wants the help to pull it 178 00:09:37,880 --> 00:09:41,080 Speaker 3: back together again and make life meaningful in something you 179 00:09:41,120 --> 00:09:44,959 Speaker 3: can feel comfortable and safe with and productive and loving 180 00:09:45,400 --> 00:09:49,080 Speaker 3: and receive all of that. So as long as I 181 00:09:49,120 --> 00:09:51,880 Speaker 3: still get that response, I keep my optimism up. 182 00:09:52,400 --> 00:09:56,840 Speaker 5: Doctor Warrett, that's a great line. You just laid out 183 00:09:57,440 --> 00:09:59,520 Speaker 5: some of the challenges. How much do you think it 184 00:09:59,559 --> 00:10:03,000 Speaker 5: has to do with kids getting phones too young? What 185 00:10:03,120 --> 00:10:06,280 Speaker 5: advice would you give parents out there? My wife asked 186 00:10:06,280 --> 00:10:09,520 Speaker 5: a question about adolescence, but what advice would you give 187 00:10:09,559 --> 00:10:13,400 Speaker 5: to parents about social media and about what they allow 188 00:10:13,480 --> 00:10:16,400 Speaker 5: their kids to be exposed to, particularly on the internet. 189 00:10:17,720 --> 00:10:20,800 Speaker 3: Well, everybody tells me I'm insane to think. You know, 190 00:10:20,920 --> 00:10:23,680 Speaker 3: you can push up against a tsunami, but it takes 191 00:10:23,840 --> 00:10:28,400 Speaker 3: just everybody lining up. I tell people that they're irresponsible 192 00:10:28,440 --> 00:10:32,800 Speaker 3: parents if they give smartphones to their kids, any minor 193 00:10:32,880 --> 00:10:36,120 Speaker 3: child period. Get them a flip phone that takes calls. 194 00:10:36,800 --> 00:10:41,160 Speaker 3: That's it. No texting, no Internet, And instead of spending 195 00:10:41,200 --> 00:10:45,240 Speaker 3: one's time with screams, how about we actually have families 196 00:10:45,240 --> 00:10:48,520 Speaker 3: that do stuff together. I mean, when my kid was 197 00:10:48,840 --> 00:10:51,320 Speaker 3: talk about a screen though, we would watch Law and 198 00:10:51,480 --> 00:10:53,920 Speaker 3: Order as a whole family, and then we would sit 199 00:10:54,000 --> 00:10:56,320 Speaker 3: here and we would go I think he did it. No, 200 00:10:56,440 --> 00:10:58,559 Speaker 3: I think she did it. And so it was all 201 00:10:58,559 --> 00:11:02,719 Speaker 3: of this thinking through using pieces of information. And I 202 00:11:02,880 --> 00:11:06,360 Speaker 3: just read today that our children are really suffering the 203 00:11:06,400 --> 00:11:09,840 Speaker 3: inability to have fine motor skills because they're not playing 204 00:11:09,840 --> 00:11:12,360 Speaker 3: with crayons, they're not playing with scissors, They're just sitting 205 00:11:12,440 --> 00:11:17,160 Speaker 3: there like that, and so we're actually losing physicality. I mean, 206 00:11:17,240 --> 00:11:18,120 Speaker 3: is that not shocking? 207 00:11:19,760 --> 00:11:21,560 Speaker 2: It's it's amazing. And when you think about all the 208 00:11:21,559 --> 00:11:24,840 Speaker 2: influences that are on kids these days and what they're 209 00:11:24,880 --> 00:11:27,400 Speaker 2: being told, and how I think a lot of them 210 00:11:27,440 --> 00:11:30,400 Speaker 2: are being set up for misery. I mean, actor Laura, 211 00:11:30,440 --> 00:11:34,360 Speaker 2: you know you have the metrics these days, and the 212 00:11:34,400 --> 00:11:36,959 Speaker 2: metrics for young women in particular in terms of happiness 213 00:11:37,000 --> 00:11:40,040 Speaker 2: self describe happiness. It's terrifying in terms of how bad 214 00:11:40,080 --> 00:11:42,760 Speaker 2: it is. How do we start to yea turn again? 215 00:11:43,160 --> 00:11:44,840 Speaker 2: You're going up against the tsunami, but how do we 216 00:11:44,840 --> 00:11:45,880 Speaker 2: start to turn that around? 217 00:11:47,640 --> 00:11:50,400 Speaker 3: Well, I just it popped into my head as you 218 00:11:50,400 --> 00:11:53,520 Speaker 3: were asking me the question. Look at all the very 219 00:11:53,559 --> 00:11:58,640 Speaker 3: intelligent and very attractive women that are now in positions 220 00:11:58,679 --> 00:12:02,600 Speaker 3: of power in our government. I am so enthralled with that, 221 00:12:03,160 --> 00:12:06,080 Speaker 3: and I think that's wonderful for young women to have 222 00:12:06,160 --> 00:12:09,840 Speaker 3: something to aspire to keep my act clean. No more 223 00:12:09,880 --> 00:12:12,160 Speaker 3: shacking up, using drugs, this and that and the other thing. 224 00:12:12,440 --> 00:12:14,640 Speaker 3: I want to be like that lady who's now running 225 00:12:14,679 --> 00:12:19,400 Speaker 3: the whatever it is. So having role models like that, 226 00:12:21,520 --> 00:12:23,760 Speaker 3: you know, I have people calling who say I was 227 00:12:23,920 --> 00:12:26,640 Speaker 3: in a car seat in the back of my parents' 228 00:12:26,720 --> 00:12:29,640 Speaker 3: car listening to you, and now I have kids and 229 00:12:29,679 --> 00:12:33,320 Speaker 3: I'm using what I've learned. So anytime you can be 230 00:12:33,440 --> 00:12:35,920 Speaker 3: a positive influence, do it. 231 00:12:36,880 --> 00:12:38,360 Speaker 2: My wife makes fun of me because I just always 232 00:12:38,360 --> 00:12:39,720 Speaker 2: sit there in the car when she turns you on. 233 00:12:39,760 --> 00:12:42,160 Speaker 2: I'm just like doctor Laura's right. So I'm telling you this. 234 00:12:42,520 --> 00:12:44,240 Speaker 2: I was like, we have to have doctor Lauren's I'm 235 00:12:44,280 --> 00:12:46,320 Speaker 2: like doctor Laura's right, and carry looks at me. She goes, oh, 236 00:12:46,360 --> 00:12:47,760 Speaker 2: I know, Clay, go ahead. 237 00:12:47,920 --> 00:12:50,200 Speaker 5: Last question for you, and we appreciate your time. And 238 00:12:50,200 --> 00:12:53,120 Speaker 5: you're certainly a radio legend. You've been so influential for 239 00:12:53,160 --> 00:12:56,800 Speaker 5: so long when the modern era, like I was reading 240 00:12:56,800 --> 00:13:00,280 Speaker 5: the other day, the number of successful women that are 241 00:13:00,400 --> 00:13:04,080 Speaker 5: choosing to go find a sperm donor to have a 242 00:13:04,200 --> 00:13:08,880 Speaker 5: child with instead of an actual man is staggering to me, 243 00:13:09,760 --> 00:13:13,520 Speaker 5: what kind of world are we? Okay, I wanted to 244 00:13:13,559 --> 00:13:14,440 Speaker 5: get your take on. 245 00:13:14,520 --> 00:13:19,480 Speaker 3: This makes me angry because kids need a dad, and 246 00:13:19,520 --> 00:13:21,559 Speaker 3: I just say to these women, oh, that's not well. 247 00:13:21,600 --> 00:13:23,079 Speaker 3: I have money and I can take care of that. 248 00:13:23,200 --> 00:13:25,720 Speaker 3: I don't care about that. You had a mommy and 249 00:13:25,720 --> 00:13:27,920 Speaker 3: a daddy, and I'm sure that meant something to you. 250 00:13:28,280 --> 00:13:30,280 Speaker 3: Now you're gonna rob a kit of a dad because 251 00:13:30,320 --> 00:13:34,800 Speaker 3: it's convenient for you not to commit and give of 252 00:13:34,880 --> 00:13:38,120 Speaker 3: yourself and be vulnerable to another human being and be 253 00:13:38,240 --> 00:13:42,080 Speaker 3: invested in each other's lives beautifully. That's a real shame. 254 00:13:42,520 --> 00:13:44,400 Speaker 3: That's a real shame. That is so selfish. 255 00:13:45,040 --> 00:13:49,160 Speaker 2: Yeah, yeah, I don't look doctor Laura. We gotta have 256 00:13:49,160 --> 00:13:50,680 Speaker 2: we gotta have you back, because you know, for you 257 00:13:50,720 --> 00:13:53,959 Speaker 2: to solve all problems of relationships and family and child 258 00:13:53,960 --> 00:13:56,960 Speaker 2: rearing in about ten minutes is asking a lot. But 259 00:13:57,120 --> 00:14:00,480 Speaker 2: you didn't know a remarkable job. Guys. There's so many books. 260 00:14:00,520 --> 00:14:02,520 Speaker 2: I mean, the Proper Karen Feeding of Husbands. I've actually 261 00:14:02,520 --> 00:14:05,960 Speaker 2: got Carrie's very dog eared and underlined copy of my 262 00:14:06,000 --> 00:14:08,800 Speaker 2: hand great book. And go to doctor Laura dot com 263 00:14:08,960 --> 00:14:10,920 Speaker 2: because she's doing some great charity work too. Doctor Laura. 264 00:14:10,920 --> 00:14:12,640 Speaker 2: We'd love to have you back and thanks for being here. 265 00:14:13,720 --> 00:14:15,600 Speaker 3: I would love it. Thank you, guys, and I love 266 00:14:15,679 --> 00:14:16,600 Speaker 3: listening to you too. 267 00:14:16,960 --> 00:14:20,680 Speaker 1: You're listening to the best of Clay Travis and Buck Sexton. 268 00:14:21,000 --> 00:14:23,640 Speaker 5: Welcome back in Clay Travis Buck Sexton Show. 269 00:14:23,800 --> 00:14:24,120 Speaker 2: Doctor. 270 00:14:24,200 --> 00:14:27,240 Speaker 5: Laura was awesome. A lot of great reaction rolling in 271 00:14:27,320 --> 00:14:31,480 Speaker 5: for her. She's a fifty year radio legend, much like 272 00:14:31,600 --> 00:14:34,920 Speaker 5: Rush was a thirty plus year radio legend. Many of 273 00:14:34,960 --> 00:14:38,880 Speaker 5: you grew up listening to her as well as to him, 274 00:14:39,520 --> 00:14:41,680 Speaker 5: and I think we could have talked to her for 275 00:14:41,720 --> 00:14:44,320 Speaker 5: a long time. Buck like that. She could have kept 276 00:14:44,360 --> 00:14:46,240 Speaker 5: taking questions, and I think we would have gotten a 277 00:14:46,240 --> 00:14:48,720 Speaker 5: lot based on what I'm seeing rolling in from you 278 00:14:48,720 --> 00:14:49,440 Speaker 5: guys as well. 279 00:14:49,720 --> 00:14:51,520 Speaker 2: And I think it's so important. I think a lot 280 00:14:51,560 --> 00:14:56,640 Speaker 2: of people don't get they don't get a basic framework, 281 00:14:56,680 --> 00:14:59,680 Speaker 2: like we're taught so many things about so much different 282 00:14:59,720 --> 00:15:03,400 Speaker 2: stuff in our lives. How are you a good husband, 283 00:15:03,640 --> 00:15:06,480 Speaker 2: How are you a good wife? What builds now? I 284 00:15:06,520 --> 00:15:08,600 Speaker 2: know some people say, well, I didn't get instruction and 285 00:15:08,600 --> 00:15:11,280 Speaker 2: I've been married fifty years and I'm so happy and okay, fine, 286 00:15:11,320 --> 00:15:15,160 Speaker 2: But the same way that learning about personal finance is 287 00:15:15,200 --> 00:15:19,880 Speaker 2: just empowering. I think learning about healthy and productive personal relationships. 288 00:15:20,000 --> 00:15:23,000 Speaker 2: I mean, you know, getting an understanding of it, not 289 00:15:23,080 --> 00:15:25,920 Speaker 2: just going through the experiential side of it, is really 290 00:15:26,000 --> 00:15:28,480 Speaker 2: important with family and child rearing. You know, I'm reading 291 00:15:28,480 --> 00:15:30,000 Speaker 2: books now about how to be a great dad and 292 00:15:30,040 --> 00:15:33,040 Speaker 2: the expecting father and all this stuff. I think that 293 00:15:33,280 --> 00:15:35,440 Speaker 2: is a really good thing to know. I know a 294 00:15:35,440 --> 00:15:37,400 Speaker 2: lot of you have a tremendous amount of knowledge from 295 00:15:37,440 --> 00:15:39,880 Speaker 2: your lives about this, but you know, does your twenty 296 00:15:39,960 --> 00:15:42,080 Speaker 2: year old. I think the twenty year olds are getting 297 00:15:42,160 --> 00:15:44,720 Speaker 2: terrible information about dating now. I think the twenty five 298 00:15:44,760 --> 00:15:47,120 Speaker 2: and thirty five year olds are getting terrible information about 299 00:15:47,120 --> 00:15:48,480 Speaker 2: how to find a husband or a wife. 300 00:15:49,000 --> 00:15:53,160 Speaker 5: I also think that this ties in with boys and 301 00:15:53,240 --> 00:15:56,560 Speaker 5: men in crisis. We have a lot of people who 302 00:15:56,560 --> 00:15:59,960 Speaker 5: aren't getting raised by men. Somebody said on the show recently, 303 00:16:00,280 --> 00:16:02,480 Speaker 5: or I think I heard it on our show, but 304 00:16:02,760 --> 00:16:05,640 Speaker 5: that we basically have tried to turn women into men 305 00:16:05,840 --> 00:16:08,520 Speaker 5: and men into women. That we've created sort of this 306 00:16:08,600 --> 00:16:12,560 Speaker 5: amorphous unisex which frequently makes both men and women unhappy. 307 00:16:12,960 --> 00:16:18,120 Speaker 5: But the data reflects buck that the overall young men 308 00:16:18,920 --> 00:16:22,440 Speaker 5: suffer by far the most from being in single parent households. 309 00:16:22,560 --> 00:16:24,720 Speaker 5: Young women tend to not be bad, probably because they're 310 00:16:24,720 --> 00:16:26,760 Speaker 5: often being raised by women and they have a strong 311 00:16:26,800 --> 00:16:29,880 Speaker 5: female role model. But as good as a mom is, 312 00:16:30,080 --> 00:16:32,920 Speaker 5: it's very hard to do both sides of the raising, 313 00:16:33,120 --> 00:16:36,960 Speaker 5: and men, frankly, are not lifting up enough, and I 314 00:16:36,960 --> 00:16:39,600 Speaker 5: think that's one reason we've seen masculinity and crisis. 315 00:16:39,760 --> 00:16:43,240 Speaker 1: You're enjoying the Best of program with Clay Travis and 316 00:16:43,360 --> 00:16:44,040 Speaker 1: Buck Sexton. 317 00:16:44,160 --> 00:16:44,240 Speaker 3: Oh. 318 00:16:44,280 --> 00:16:48,960 Speaker 5: We are joined by Anson, Freark's former president at Anaheuser 319 00:16:49,040 --> 00:16:53,280 Speaker 5: Busch co founder Strive Asset Management, his new book, Last 320 00:16:53,320 --> 00:16:57,760 Speaker 5: Call for bud Light, The Fall and Future of America's 321 00:16:57,800 --> 00:17:02,240 Speaker 5: Favorite Beer, and soon I appreciate you joining us here. 322 00:17:02,880 --> 00:17:08,000 Speaker 5: I would submit that the failed Dylan mulvany bud Light deal, 323 00:17:08,960 --> 00:17:12,280 Speaker 5: the fact that they send her the bud Light cans him. 324 00:17:12,359 --> 00:17:16,360 Speaker 5: Whatever you want to say, right around the March Madness tournament, 325 00:17:16,520 --> 00:17:20,080 Speaker 5: I believe two years ago bud Light sales you can 326 00:17:20,200 --> 00:17:23,640 Speaker 5: update me on them. I believe are still down forty percent. 327 00:17:24,359 --> 00:17:30,960 Speaker 5: Is this the most destructive ad endorsement product relationship that 328 00:17:31,119 --> 00:17:34,200 Speaker 5: has ever existed in modern American capitalism? 329 00:17:34,240 --> 00:17:35,440 Speaker 2: Can you think of a worst one? 330 00:17:35,600 --> 00:17:36,520 Speaker 5: Or is this the worst? 331 00:17:37,480 --> 00:17:39,120 Speaker 4: I mean, Clay, I think this is the worst one. 332 00:17:39,119 --> 00:17:40,720 Speaker 4: I mean, maybe you could say that when there was 333 00:17:40,840 --> 00:17:43,600 Speaker 4: New Coke, and New Coke came out in the nineteen 334 00:17:43,640 --> 00:17:46,720 Speaker 4: eighties and then that plummeted. Everybody hated New Coke. The 335 00:17:46,760 --> 00:17:49,080 Speaker 4: good thing about the Coke executive they should learn their lesson. 336 00:17:49,119 --> 00:17:51,840 Speaker 4: They say, hey, we screwed up, we apologize, and they 337 00:17:51,880 --> 00:17:53,720 Speaker 4: went back to the old formula. And you know, Coke's 338 00:17:53,760 --> 00:17:55,960 Speaker 4: doing fine. But that's one of the big problems here 339 00:17:56,000 --> 00:17:58,480 Speaker 4: is that this company lost thirty percent of its sales 340 00:17:58,520 --> 00:18:00,800 Speaker 4: two years ago. It lost another ten percent of its 341 00:18:00,800 --> 00:18:03,680 Speaker 4: sales last year with bud Light. It's still declining this year. 342 00:18:03,880 --> 00:18:05,640 Speaker 4: And one of the reasons is that no one's taking 343 00:18:05,640 --> 00:18:07,879 Speaker 4: accountability for this. I mean, the CEO is still there. 344 00:18:08,440 --> 00:18:11,200 Speaker 4: There's been no apology, and that's why customers really haven't 345 00:18:11,200 --> 00:18:12,320 Speaker 4: returned here, which is crazy. 346 00:18:12,680 --> 00:18:13,280 Speaker 2: What would you do. 347 00:18:13,520 --> 00:18:15,760 Speaker 5: Let's pretend that they came to you and they said, okay, 348 00:18:15,800 --> 00:18:18,480 Speaker 5: bud Light is your business. You have to in some 349 00:18:18,680 --> 00:18:21,919 Speaker 5: way make it relevant again for the audience that has 350 00:18:21,960 --> 00:18:25,240 Speaker 5: abandoned it. Is there anything they could do that would 351 00:18:25,720 --> 00:18:29,200 Speaker 5: as you point out, they're continuing to decline down forty percent. 352 00:18:29,400 --> 00:18:30,200 Speaker 5: Is the brand dead? 353 00:18:30,240 --> 00:18:30,320 Speaker 7: No? 354 00:18:30,400 --> 00:18:32,199 Speaker 5: Matter what or is there a way to bring it 355 00:18:32,240 --> 00:18:32,879 Speaker 5: back to life? 356 00:18:33,720 --> 00:18:35,280 Speaker 4: No, I mean actually think there's a way to bring 357 00:18:35,280 --> 00:18:36,560 Speaker 4: this back to life. And I get into this in 358 00:18:36,880 --> 00:18:38,960 Speaker 4: my book Last Call for blud Light what you mentioned about. 359 00:18:38,960 --> 00:18:41,119 Speaker 4: But I think one of the fundamental problems is is 360 00:18:41,160 --> 00:18:44,760 Speaker 4: that this company, Anhezzard Bush, it's no longer American owned. 361 00:18:44,880 --> 00:18:47,680 Speaker 4: It was actually purchased by a European company called Indev 362 00:18:47,960 --> 00:18:50,600 Speaker 4: about fifteen years ago, and then lots of mistakes were 363 00:18:50,640 --> 00:18:53,800 Speaker 4: made over that time period. The in dev company moved 364 00:18:54,359 --> 00:18:56,479 Speaker 4: the corporate headquarters from kind of Saint Louis to New 365 00:18:56,520 --> 00:18:58,760 Speaker 4: York City, brought in a lot of foreign executives that 366 00:18:58,800 --> 00:19:02,080 Speaker 4: really didn't understand the US consumer. They adopted a lot 367 00:19:02,119 --> 00:19:05,679 Speaker 4: of device apology of policies of ESG and DEI. So 368 00:19:05,840 --> 00:19:07,439 Speaker 4: a lot of those problems happen. I think a lot 369 00:19:07,480 --> 00:19:10,400 Speaker 4: of those go away if they actually sell anheizard Bush 370 00:19:10,400 --> 00:19:12,879 Speaker 4: here in the US back to US citizens. I mean, 371 00:19:12,920 --> 00:19:15,720 Speaker 4: sell it to Warren Buffett and Berkshire Hathaway, sell it 372 00:19:15,760 --> 00:19:19,160 Speaker 4: to a consortium of firms like a Blackstone and Steve 373 00:19:19,200 --> 00:19:21,320 Speaker 4: Schwartzman's group, sell it to one of those. I think 374 00:19:21,359 --> 00:19:22,800 Speaker 4: the first thing they can do, which I think would 375 00:19:22,800 --> 00:19:25,120 Speaker 4: be good for this European business that hasn't been able 376 00:19:25,119 --> 00:19:27,200 Speaker 4: to really understand the US, and it'd be good for 377 00:19:27,240 --> 00:19:28,919 Speaker 4: the business here, so they could focus more here in 378 00:19:28,920 --> 00:19:31,640 Speaker 4: the US. They could bring in American executives, they could 379 00:19:31,680 --> 00:19:34,480 Speaker 4: bring back I don't know a lot of the commercials 380 00:19:34,520 --> 00:19:36,879 Speaker 4: that we all love. I think even most importantly is 381 00:19:36,920 --> 00:19:39,320 Speaker 4: that they could tell their customers that we were sorry, 382 00:19:39,359 --> 00:19:42,159 Speaker 4: we screwed up, and that was this old regime. We 383 00:19:42,200 --> 00:19:44,399 Speaker 4: got rid of it, and now we're moving forward with 384 00:19:44,480 --> 00:19:47,520 Speaker 4: you know, kind of American regime, American values, focused on 385 00:19:47,560 --> 00:19:50,320 Speaker 4: our customer. We're not going to get involved in any 386 00:19:50,320 --> 00:19:52,160 Speaker 4: political silliness. So we got involved with over the last 387 00:19:52,160 --> 00:19:53,840 Speaker 4: couple of years. I think that's the first step. 388 00:19:54,560 --> 00:19:57,520 Speaker 5: Why do you think so many brands have ad buyers 389 00:19:57,600 --> 00:20:01,680 Speaker 5: and marketing people who have no idea who actually consumes 390 00:20:01,720 --> 00:20:04,520 Speaker 5: their product. Isn't that really kind of the essence of 391 00:20:04,560 --> 00:20:06,760 Speaker 5: how you make a mistake like this? As you mentioned 392 00:20:06,800 --> 00:20:09,439 Speaker 5: you moved from Saint Louis to New York City. I 393 00:20:09,520 --> 00:20:12,080 Speaker 5: knew that bud Light was in real trouble, and I 394 00:20:12,160 --> 00:20:14,440 Speaker 5: said this, and it's remained the case. You go around 395 00:20:14,440 --> 00:20:17,840 Speaker 5: the tailgates now basically, no guy who throws a tailgate 396 00:20:17,880 --> 00:20:21,160 Speaker 5: at a football game is buying bud Light anymore because 397 00:20:21,240 --> 00:20:23,760 Speaker 5: their buddies are gonna make fun of them in the 398 00:20:23,760 --> 00:20:26,919 Speaker 5: wake of the destruction of the brand. But isn't this 399 00:20:27,040 --> 00:20:30,560 Speaker 5: emblematic of larger issues. Whether it's with Target, whether it's 400 00:20:30,600 --> 00:20:34,520 Speaker 5: with Disney, whether it's with ESPN, the NBA. There are 401 00:20:34,560 --> 00:20:36,800 Speaker 5: just a lot of brands out there that have no 402 00:20:36,920 --> 00:20:41,120 Speaker 5: idea who their actual consumer is and as a result, 403 00:20:41,320 --> 00:20:43,480 Speaker 5: they're completely alienating them. 404 00:20:43,760 --> 00:20:45,960 Speaker 4: Yeah, Clay, I mean, you're one hundred percent right about that. 405 00:20:46,160 --> 00:20:49,160 Speaker 4: This is not just an Anheuser Busch problem. Anheuser Busch 406 00:20:49,280 --> 00:20:50,679 Speaker 4: was the one that was holding the pin when this 407 00:20:50,720 --> 00:20:55,080 Speaker 4: whole ESG DEI bubble pop two years ago, and they 408 00:20:55,119 --> 00:20:57,080 Speaker 4: were the first time that you saw that millions of 409 00:20:57,080 --> 00:21:00,320 Speaker 4: consumers ditched a brand that led to billions of dollars 410 00:21:00,359 --> 00:21:03,120 Speaker 4: of loss of shareholder value. And this for the first time, 411 00:21:03,160 --> 00:21:04,560 Speaker 4: I think, actually was a wake up call to a 412 00:21:04,600 --> 00:21:06,680 Speaker 4: lot of the broader corporations. I mean, you don't get 413 00:21:06,680 --> 00:21:09,280 Speaker 4: the big rollback in ESG and DEI that you're seeing 414 00:21:09,400 --> 00:21:12,000 Speaker 4: right now without the whole bud Light example, where you 415 00:21:12,000 --> 00:21:13,439 Speaker 4: all of a sudden This is the least sustainable thing 416 00:21:13,480 --> 00:21:16,080 Speaker 4: that a company could do was to pander to a 417 00:21:16,400 --> 00:21:19,720 Speaker 4: group that wasn't it wasn't necessarily their customer base, and 418 00:21:19,800 --> 00:21:22,080 Speaker 4: that they got a brand involved in them that wasn't 419 00:21:22,080 --> 00:21:23,800 Speaker 4: authentically bud Light, you know, bud Like used to be 420 00:21:23,840 --> 00:21:26,600 Speaker 4: about sports and music and bringing folks together, never got 421 00:21:26,600 --> 00:21:29,719 Speaker 4: involved in controversial political issues. They lost sight of that 422 00:21:29,880 --> 00:21:32,159 Speaker 4: because they had marketing people based in New York and 423 00:21:32,200 --> 00:21:35,320 Speaker 4: they used marketing based New York firms based in New 424 00:21:35,400 --> 00:21:37,480 Speaker 4: York City. And then that was like one of the 425 00:21:37,520 --> 00:21:40,280 Speaker 4: bigger issues that we saw really across corporate America. A 426 00:21:40,280 --> 00:21:42,600 Speaker 4: lot of these firms that were based in Saint Louis 427 00:21:42,640 --> 00:21:45,840 Speaker 4: or in Arkansas or Texas, all of a sudden, they 428 00:21:45,840 --> 00:21:47,520 Speaker 4: were moving a lot of their headquarters in New York, 429 00:21:47,600 --> 00:21:50,520 Speaker 4: hiring New York firms, taking in advice from a lot 430 00:21:50,560 --> 00:21:53,440 Speaker 4: of New York based asset management companies. Black Rocks a 431 00:21:53,440 --> 00:21:56,520 Speaker 4: good example, who is foicing an ESG and DEI agenda 432 00:21:56,600 --> 00:21:58,320 Speaker 4: on them. And so this led to a lot of 433 00:21:58,320 --> 00:22:00,320 Speaker 4: problems and you saw a lot of companies that lost 434 00:22:00,359 --> 00:22:02,479 Speaker 4: their way over the last couple of years. I'm actually 435 00:22:02,640 --> 00:22:04,879 Speaker 4: pleased to say that there's companies like Disney, they're at 436 00:22:04,920 --> 00:22:07,199 Speaker 4: least making the right steps back in the right direction. 437 00:22:07,520 --> 00:22:10,159 Speaker 4: They fired their CEO, Bob Chapik, they brought back Bob Iiger. 438 00:22:10,400 --> 00:22:12,520 Speaker 4: Bob Iger said, we're getting out of politics. We're not 439 00:22:12,560 --> 00:22:14,600 Speaker 4: doing it anymore. They've rolled back a lot of their 440 00:22:14,640 --> 00:22:17,359 Speaker 4: DEI policies in recent weeks. Are they perfect, No, but 441 00:22:17,359 --> 00:22:19,480 Speaker 4: at least that they acknowledged that there was a problem. 442 00:22:19,680 --> 00:22:22,040 Speaker 4: I hope we're seeing that more across corporate America. I 443 00:22:22,040 --> 00:22:23,760 Speaker 4: think annezard Bush is just a little bit behind the 444 00:22:23,760 --> 00:22:24,960 Speaker 4: eight ball on getting there. 445 00:22:25,520 --> 00:22:27,440 Speaker 5: A lot of people said, we're talking to Anson fre 446 00:22:27,520 --> 00:22:30,560 Speaker 5: Eric's from bud Light, former president there. He's got a 447 00:22:30,560 --> 00:22:34,520 Speaker 5: book out, Last Call for bud Light. Usually people say, oh, 448 00:22:34,560 --> 00:22:38,200 Speaker 5: this is not going to last. Two years later, basically 449 00:22:38,440 --> 00:22:41,600 Speaker 5: we're still dealing with the continued fallout for bud Light. 450 00:22:42,000 --> 00:22:44,520 Speaker 5: Do you think they've been stunned by how toxic their 451 00:22:44,560 --> 00:22:47,760 Speaker 5: brand has become? Do you think they ever expected it 452 00:22:47,800 --> 00:22:50,680 Speaker 5: to go on this long? Is that why they didn't apologize. 453 00:22:50,680 --> 00:22:52,920 Speaker 5: They just kept hoping, Oh, this is going to go away, 454 00:22:53,000 --> 00:22:54,679 Speaker 5: Oh this is going to go away, and in the 455 00:22:54,720 --> 00:22:56,360 Speaker 5: process their brand just vanished. 456 00:22:57,359 --> 00:22:59,320 Speaker 4: Yeah, I mean one hundred percent. That's what they thought, 457 00:22:59,359 --> 00:23:02,439 Speaker 4: because they're really hadn't been a very successful i'll call 458 00:23:02,440 --> 00:23:05,560 Speaker 4: it consumer boycott previous to this. You know, of course, 459 00:23:05,560 --> 00:23:07,959 Speaker 4: people were upset when in the NFL. People were kneeling 460 00:23:08,000 --> 00:23:09,760 Speaker 4: in the NFL, But what are you gonna do? There's 461 00:23:09,800 --> 00:23:12,240 Speaker 4: no other alternative on Sundays in the NFL. You have 462 00:23:12,240 --> 00:23:14,200 Speaker 4: people were upset at Disney when Disney got involved in 463 00:23:14,240 --> 00:23:16,159 Speaker 4: front of rights issues in Florida, but you know, if 464 00:23:16,160 --> 00:23:17,480 Speaker 4: your kids want to go to Disney World and not 465 00:23:17,520 --> 00:23:20,639 Speaker 4: a lot of alternatives, bud Light was uniquely susceptible to 466 00:23:20,720 --> 00:23:23,720 Speaker 4: this massive boycott really for two reasons. As one is 467 00:23:23,720 --> 00:23:26,440 Speaker 4: that they have a commoditized brand, where everywhere there's bud Light, 468 00:23:26,680 --> 00:23:28,879 Speaker 4: there's also Miller Lite and cores Light at the exact 469 00:23:28,920 --> 00:23:32,240 Speaker 4: same price. And then secondarily, people could actually see the 470 00:23:32,320 --> 00:23:36,160 Speaker 4: impact of this boycott. Every single week, there's sales data 471 00:23:36,200 --> 00:23:39,159 Speaker 4: from retailers like Walmart and Kroger in seven to eleven 472 00:23:39,440 --> 00:23:42,240 Speaker 4: that gets reported, So every week you were seeing in 473 00:23:42,280 --> 00:23:44,520 Speaker 4: real time the bud Light sales were down ten percent, 474 00:23:44,600 --> 00:23:47,240 Speaker 4: twenty percent, thirty percent, forty percent. And then with the 475 00:23:47,240 --> 00:23:49,560 Speaker 4: effect of social media, you had everybody that was posting 476 00:23:49,560 --> 00:23:52,360 Speaker 4: photos and videos online of like the bud Light line 477 00:23:52,400 --> 00:23:55,640 Speaker 4: at a baseball game empty and a cores lightline thirty deep. 478 00:23:55,880 --> 00:23:58,000 Speaker 4: And so that has just had this big impact on 479 00:23:58,040 --> 00:24:00,680 Speaker 4: the business that they didn't realize how sucat they were 480 00:24:00,840 --> 00:24:03,560 Speaker 4: because for ninety five percent of the American population, they 481 00:24:03,560 --> 00:24:06,280 Speaker 4: can't tell the difference between bud Light, Miller Lite, Course Light. 482 00:24:06,560 --> 00:24:08,760 Speaker 4: The only thing that differentiates them is their brand. And 483 00:24:08,840 --> 00:24:13,320 Speaker 4: bud Light used to be that fun sports music, backyard 484 00:24:13,320 --> 00:24:16,280 Speaker 4: barbecuing kind of like Americana brand that you're talking about 485 00:24:16,280 --> 00:24:18,119 Speaker 4: all the guys used to drink at tailgates as the 486 00:24:18,119 --> 00:24:20,560 Speaker 4: most acceptable brand of the biggest beer brand. And then 487 00:24:20,600 --> 00:24:22,440 Speaker 4: when they lost that identity and all of a sudden, 488 00:24:22,440 --> 00:24:24,720 Speaker 4: it became this almost like brand like Ben and Jerry's. 489 00:24:24,960 --> 00:24:27,880 Speaker 4: Where are they advocating for certain social issues and more 490 00:24:27,880 --> 00:24:31,160 Speaker 4: progressive causes by getting involved with Dylan Mulvanium and not 491 00:24:31,200 --> 00:24:34,199 Speaker 4: even being able to articulate to the customer what the 492 00:24:34,240 --> 00:24:36,639 Speaker 4: brand stands for moving forward. I mean, you remember that 493 00:24:36,960 --> 00:24:40,320 Speaker 4: right after this happened, their CEO had multiple botched attempts 494 00:24:40,600 --> 00:24:43,520 Speaker 4: of trying to talk about bud Light, never apologize their 495 00:24:43,560 --> 00:24:45,480 Speaker 4: loyal customer base that was called Fradday out of touch. 496 00:24:45,760 --> 00:24:49,040 Speaker 4: Nor talked the more progressive customer base and said, you know, hey, 497 00:24:49,119 --> 00:24:50,679 Speaker 4: we're going to be more like Ben and Jerry's and 498 00:24:50,720 --> 00:24:52,080 Speaker 4: I don't know, when you walk in the middle of 499 00:24:52,119 --> 00:24:54,560 Speaker 4: a cultural battlefield, they ended up getting shot at from 500 00:24:54,560 --> 00:24:55,080 Speaker 4: both sides. 501 00:24:55,720 --> 00:24:57,959 Speaker 5: No, And I think that's a really important part here 502 00:24:57,960 --> 00:25:01,119 Speaker 5: about the commoditized brand nature. Chick fil A got ripped 503 00:25:01,119 --> 00:25:04,000 Speaker 5: to the high heavens and even people out there that 504 00:25:04,000 --> 00:25:06,680 Speaker 5: are super left wing or like, you know, I might 505 00:25:06,720 --> 00:25:10,600 Speaker 5: not agree with Chick fil A on whatever LGBTQI issue 506 00:25:10,600 --> 00:25:13,280 Speaker 5: there is, but they got a great chicken sandwich and 507 00:25:13,320 --> 00:25:14,680 Speaker 5: so I'm gonna keep showing up. 508 00:25:14,720 --> 00:25:16,080 Speaker 2: I love their waffle fries. 509 00:25:16,280 --> 00:25:19,120 Speaker 5: I'm not trying to give a free advertisement for Chick 510 00:25:19,119 --> 00:25:21,040 Speaker 5: fil A, but I love the brand and it's hard 511 00:25:21,040 --> 00:25:23,679 Speaker 5: for me to think of something they could do that 512 00:25:23,720 --> 00:25:26,840 Speaker 5: would make me change my decision. But to your point, 513 00:25:26,920 --> 00:25:29,520 Speaker 5: for a lot of people who go into a grocery 514 00:25:29,560 --> 00:25:32,280 Speaker 5: store or go into a gas station and are gonna 515 00:25:32,280 --> 00:25:35,399 Speaker 5: grab a twelve or a twenty four pack of a beer, 516 00:25:35,920 --> 00:25:39,280 Speaker 5: there isn't a lot of difference between Miller Lite, bud Light, 517 00:25:39,480 --> 00:25:41,760 Speaker 5: Course Light. I know I'm gonna get blown up by 518 00:25:41,800 --> 00:25:44,120 Speaker 5: guys out there, Like I can tell a tremendous difference. 519 00:25:44,359 --> 00:25:47,320 Speaker 5: I disagree like Guinness, right, you know when you're drinking 520 00:25:47,320 --> 00:25:50,240 Speaker 5: a Guinness, You know when you're drinking a certain type 521 00:25:50,280 --> 00:25:53,320 Speaker 5: of beer that has a different flavor and taste. I 522 00:25:53,320 --> 00:25:58,000 Speaker 5: think for most people, light beer is relatively easily replaceable. 523 00:25:58,080 --> 00:26:00,160 Speaker 5: Let me ask you this question, and I think that's 524 00:26:00,160 --> 00:26:02,679 Speaker 5: an important part about why the boycott worked so well. 525 00:26:02,800 --> 00:26:07,040 Speaker 5: It was an easy change for people to make. Target 526 00:26:07,840 --> 00:26:10,520 Speaker 5: smart guy. I really like him. James auth Meyer now 527 00:26:10,640 --> 00:26:13,480 Speaker 5: the attorney general in the state of Florida. One of 528 00:26:13,480 --> 00:26:16,560 Speaker 5: the first things he's done is file a lawsuit against Target, 529 00:26:16,880 --> 00:26:19,320 Speaker 5: going after them for burning up a great deal of 530 00:26:19,320 --> 00:26:22,600 Speaker 5: shareholder value, he says, by basically going all in with 531 00:26:22,680 --> 00:26:25,720 Speaker 5: the tuck bathing, suits, everything else. What you do now 532 00:26:26,680 --> 00:26:30,520 Speaker 5: I think is important. But in some way, is that 533 00:26:30,560 --> 00:26:35,080 Speaker 5: the effective method to get businesses back to just saying, hey, 534 00:26:35,280 --> 00:26:38,960 Speaker 5: can you just serve everybody? Democrat, Republican, Independent, You don't 535 00:26:39,040 --> 00:26:42,399 Speaker 5: need to go after this woke agenda. Is there a 536 00:26:42,600 --> 00:26:46,159 Speaker 5: lawsuit mechanism in your mind that could be pursued and 537 00:26:46,160 --> 00:26:47,040 Speaker 5: should be pursued. 538 00:26:48,240 --> 00:26:50,879 Speaker 4: I mean, there is a lawsuit mechanism. And you know, 539 00:26:50,920 --> 00:26:52,880 Speaker 4: if you go back, really the lawsuits that are coming 540 00:26:52,920 --> 00:26:55,320 Speaker 4: out right now goes back to really the Civil Rights 541 00:26:55,359 --> 00:26:57,639 Speaker 4: Act of nineteen sixty four, which essentially says that you 542 00:26:57,680 --> 00:27:02,200 Speaker 4: cannot discriminate based off of a race, sex, gender, national origin, etc. 543 00:27:02,840 --> 00:27:04,760 Speaker 4: And a lot of retailers, I mean, Target was one 544 00:27:04,800 --> 00:27:06,760 Speaker 4: of these, and in the post George Floyd era that 545 00:27:06,800 --> 00:27:10,240 Speaker 4: they came out with a lot of essentially racist policies 546 00:27:10,280 --> 00:27:13,040 Speaker 4: against certain people. They said that you're going to hire 547 00:27:13,080 --> 00:27:16,360 Speaker 4: a certain quota of people that look this way. Target 548 00:27:16,400 --> 00:27:21,480 Speaker 4: was allocating shelf space at their stores based off of race, sex, color. 549 00:27:21,760 --> 00:27:23,600 Speaker 4: That just doesn't make any sense in the society we're 550 00:27:23,640 --> 00:27:25,399 Speaker 4: living in. I mean, we live in a meritocracy. You 551 00:27:25,400 --> 00:27:27,320 Speaker 4: should be able to put the products in the shelf 552 00:27:27,359 --> 00:27:30,080 Speaker 4: that sell. That's the right thing for the customer, that's 553 00:27:30,119 --> 00:27:32,480 Speaker 4: the right thing for your shareholder value as well. I 554 00:27:32,480 --> 00:27:35,160 Speaker 4: think that's the bigger issue that Targets facings like why 555 00:27:35,160 --> 00:27:37,880 Speaker 4: are you pushing forward with a certain really social type 556 00:27:37,920 --> 00:27:40,520 Speaker 4: agenda as opposed to putting what sells? And I think 557 00:27:40,520 --> 00:27:42,679 Speaker 4: that the bigger issue with Target was, you know, when 558 00:27:42,720 --> 00:27:44,760 Speaker 4: you walk into a Target store, their most valuable real 559 00:27:44,840 --> 00:27:47,679 Speaker 4: estate is that first big display area right when you 560 00:27:47,720 --> 00:27:50,240 Speaker 4: walk in, and when they're putting tuck friendly bathing suits 561 00:27:50,280 --> 00:27:53,159 Speaker 4: across every single Target across America. Well, that's not what 562 00:27:53,200 --> 00:27:55,280 Speaker 4: the majority of their customer base wants, and that's not 563 00:27:55,320 --> 00:27:58,040 Speaker 4: good for shareholders, not good for shareholder value. Yes, I 564 00:27:58,080 --> 00:28:00,240 Speaker 4: think the lawsuits will make sure that they're abiding by 565 00:28:00,359 --> 00:28:02,240 Speaker 4: sort of the Civil Rights Act and making sure that 566 00:28:02,240 --> 00:28:05,200 Speaker 4: they're not discriminating against people. I think even more importantly, 567 00:28:05,240 --> 00:28:08,199 Speaker 4: I think that the American consumer has gone to Walmart's, 568 00:28:08,240 --> 00:28:11,239 Speaker 4: has gone to other areas, and Target stock price has 569 00:28:11,280 --> 00:28:13,000 Speaker 4: been in the tank over the last year or two 570 00:28:13,000 --> 00:28:15,439 Speaker 4: since this controversy. I think what's going to turn around 571 00:28:15,520 --> 00:28:19,280 Speaker 4: is again Target recmmitting this fundamental principles of serving their customers, 572 00:28:19,560 --> 00:28:21,720 Speaker 4: bringing customers back by giving more of the products of 573 00:28:21,760 --> 00:28:23,640 Speaker 4: what they want. I think that's the more effective way 574 00:28:23,680 --> 00:28:26,639 Speaker 4: to get this thing turned around. And consumers again just 575 00:28:26,760 --> 00:28:28,600 Speaker 4: vote with your wallets. That's the more effective way to 576 00:28:28,640 --> 00:28:30,119 Speaker 4: get back to serving all customers. 577 00:28:30,840 --> 00:28:33,880 Speaker 5: The book is last call for bud Light, Anson Freeric's 578 00:28:33,880 --> 00:28:36,840 Speaker 5: former president and Heuser Busch speaking with us. Last question 579 00:28:36,960 --> 00:28:41,320 Speaker 5: for you on a positive side, is every major brand 580 00:28:41,320 --> 00:28:44,440 Speaker 5: in America now having meetings on a regular basis where 581 00:28:44,440 --> 00:28:46,960 Speaker 5: they say, whatever we do, let's make sure we're not 582 00:28:47,280 --> 00:28:50,400 Speaker 5: the next bud Light have. Does the American consumer sent 583 00:28:50,600 --> 00:28:53,760 Speaker 5: a huge and important message to corporate America by not 584 00:28:53,960 --> 00:28:56,360 Speaker 5: buying bud Light, I. 585 00:28:56,320 --> 00:28:58,719 Speaker 4: Think they have the most importantly. I think most brands 586 00:28:58,800 --> 00:29:02,000 Speaker 4: right now are a conversation about just how do you 587 00:29:02,000 --> 00:29:04,040 Speaker 4: build trust with the consumer, and you do it by 588 00:29:04,040 --> 00:29:06,840 Speaker 4: being authentic and men. You mentioned Chick fil A earlier, like, 589 00:29:06,960 --> 00:29:09,240 Speaker 4: I know on Sunday's Chick fil A is going to 590 00:29:09,240 --> 00:29:11,440 Speaker 4: be closed. That's like, you know, I can trust that 591 00:29:11,480 --> 00:29:13,240 Speaker 4: it's going to be closed, and I also know that 592 00:29:13,240 --> 00:29:15,280 Speaker 4: it's because the family who owns it. I mean, they're like, 593 00:29:15,320 --> 00:29:17,719 Speaker 4: you know, Seventh day Adventists. That's their right. They can 594 00:29:17,760 --> 00:29:19,480 Speaker 4: be closed, they can do what they want to do. 595 00:29:19,680 --> 00:29:22,000 Speaker 4: They can advocate for policies they want. That's chick fil A. 596 00:29:22,120 --> 00:29:23,880 Speaker 4: Let Chick fil A be Chick fil A. That's what 597 00:29:24,000 --> 00:29:26,880 Speaker 4: makes it unique, interesting and different. And the same thing 598 00:29:26,880 --> 00:29:28,200 Speaker 4: with bud Light. Like, one of the things that was 599 00:29:28,200 --> 00:29:30,400 Speaker 4: just authentic and true about bud Light is that it 600 00:29:30,480 --> 00:29:33,920 Speaker 4: was this funny spratty uh you know, kind of kind 601 00:29:33,920 --> 00:29:36,320 Speaker 4: of a inside humor type of brand. Let bud Light 602 00:29:36,360 --> 00:29:37,880 Speaker 4: be bud Light, it didn't need to be. Ben and 603 00:29:37,960 --> 00:29:40,440 Speaker 4: Jerry's by getting involved in every single social issue, and 604 00:29:40,480 --> 00:29:42,920 Speaker 4: I think that's more the conversation that's being had. That's 605 00:29:42,920 --> 00:29:45,400 Speaker 4: what my book talks a lot about, is about that authenticity, 606 00:29:45,600 --> 00:29:47,920 Speaker 4: getting back to trust with brands, building that back in 607 00:29:47,960 --> 00:29:49,960 Speaker 4: corporate America. And I think that we're starting to see 608 00:29:49,960 --> 00:29:52,800 Speaker 4: the pendulum swing back. I'm optimistic that it will continue 609 00:29:52,800 --> 00:29:55,520 Speaker 4: to happen. That'd be good for I think American businesses, 610 00:29:55,520 --> 00:29:58,640 Speaker 4: American shareholder capitalism. I think it'll be better for democracy 611 00:29:58,640 --> 00:30:01,360 Speaker 4: as well if we're keeping businesses out out of politics. 612 00:30:01,800 --> 00:30:04,440 Speaker 5: Check it out last call for bud Light, Anson Freerics. 613 00:30:04,480 --> 00:30:05,920 Speaker 5: Appreciate the time. Have a good weekend. 614 00:30:06,600 --> 00:30:07,640 Speaker 4: Thanks, Clay, have a good one. 615 00:30:07,720 --> 00:30:11,440 Speaker 1: You're listening to the best of Clay, Travis and Buck Sexton. 616 00:30:11,560 --> 00:30:18,720 Speaker 2: Ben in Colorado. What's going on, Bene. 617 00:30:16,880 --> 00:30:21,320 Speaker 7: Hey, Buck? Yeah, I think the imports of all the 618 00:30:21,360 --> 00:30:27,000 Speaker 7: Somalians into Minnesota has caused it. Also, like you said, 619 00:30:27,040 --> 00:30:29,640 Speaker 7: the city centers. You know, I used to live up 620 00:30:29,680 --> 00:30:33,200 Speaker 7: in Minnesota in the Boundary Waters and it's a pretty 621 00:30:34,280 --> 00:30:37,640 Speaker 7: pretty sweet little place too, so you know, it's the 622 00:30:37,720 --> 00:30:38,920 Speaker 7: Still City centers. 623 00:30:39,240 --> 00:30:41,840 Speaker 2: Yeah, no, I hear you, thanks Ben. I remember I 624 00:30:41,880 --> 00:30:43,560 Speaker 2: used to go I've mentioned for the show. Used to 625 00:30:43,600 --> 00:30:45,320 Speaker 2: go with my dad and my brother's on camping trips 626 00:30:45,320 --> 00:30:49,040 Speaker 2: in the Boundary waters and feels like another world now, 627 00:30:49,120 --> 00:30:52,120 Speaker 2: but we would you could. I don't recommend you do this, 628 00:30:52,200 --> 00:30:54,480 Speaker 2: and certainly not now, but we would drink the water 629 00:30:54,520 --> 00:30:57,080 Speaker 2: out of the lake. Whi's now at any camping trip 630 00:30:57,080 --> 00:30:58,560 Speaker 2: that I know of in the lower forty eight, Like, 631 00:30:58,600 --> 00:31:02,120 Speaker 2: people don't really do that the same way. Yeah, it was. 632 00:31:02,400 --> 00:31:04,760 Speaker 2: It was amazing. It's the eagles and wolves and all 633 00:31:04,840 --> 00:31:08,080 Speaker 2: kinds of stuff. So yeah, it's very beautiful territory. It's 634 00:31:08,120 --> 00:31:10,000 Speaker 2: just a shame that the politics of it have gone 635 00:31:10,120 --> 00:31:15,400 Speaker 2: so far left and it's going to continue in that direction. Unfortunately. 636 00:31:15,400 --> 00:31:19,240 Speaker 2: I don't see it getting better. I I you know, 637 00:31:19,280 --> 00:31:20,840 Speaker 2: I don't know. Do I have time to get into 638 00:31:20,880 --> 00:31:22,400 Speaker 2: the Yeah, I got a little time to get into it. 639 00:31:22,480 --> 00:31:27,600 Speaker 2: Is so I'm not like a dating coach or you know, 640 00:31:27,800 --> 00:31:29,800 Speaker 2: a life life coach or any of that kind of stuff. 641 00:31:30,040 --> 00:31:31,720 Speaker 2: But I have been around the block a little bit 642 00:31:32,040 --> 00:31:35,040 Speaker 2: and I know some stuff about some things. And there's 643 00:31:35,120 --> 00:31:41,560 Speaker 2: this show Love is Blind where the contestant Sarah Carton 644 00:31:42,440 --> 00:31:46,280 Speaker 2: left there would be groom Ben over the over the 645 00:31:46,280 --> 00:31:49,440 Speaker 2: issue of politics, left him at the altar, and this 646 00:31:49,520 --> 00:31:53,960 Speaker 2: went viral over the weekend. And it's because this is 647 00:31:54,040 --> 00:31:57,360 Speaker 2: let's play cut too. She says she left him because 648 00:31:57,400 --> 00:32:01,400 Speaker 2: of his opinions on BLM and the scene and Trens 649 00:32:01,440 --> 00:32:03,240 Speaker 2: stuff play too, Like I asked him. 650 00:32:03,120 --> 00:32:05,560 Speaker 8: About like Black Lives Matter, and I'm no expert, but 651 00:32:05,680 --> 00:32:07,440 Speaker 8: like when I asked him about it, he was like, 652 00:32:07,480 --> 00:32:09,600 Speaker 8: I guess I never really thought too much about it 653 00:32:09,840 --> 00:32:12,520 Speaker 8: that affected me, especially in our own city, Like how 654 00:32:12,520 --> 00:32:15,520 Speaker 8: could it not? How did not make you think about something? 655 00:32:15,840 --> 00:32:19,920 Speaker 8: I asked him to, like what his church's views are, 656 00:32:20,360 --> 00:32:24,800 Speaker 8: and he said he didn't know. And so then I 657 00:32:24,960 --> 00:32:31,280 Speaker 8: watched a sermon online from his church about yeah, sexual identity, 658 00:32:31,320 --> 00:32:36,520 Speaker 8: and it was traditional. I told that to then, and 659 00:32:37,800 --> 00:32:40,480 Speaker 8: it doesn't really have much to say about it, you know. 660 00:32:40,840 --> 00:32:45,360 Speaker 8: I want him to think about that stuff, equality, religion, the. 661 00:32:45,400 --> 00:32:51,920 Speaker 2: Vaccine, the vaccine, trans identity issues, PLM. 662 00:32:52,240 --> 00:32:56,200 Speaker 9: This guy is the luckiest guy. He he thinks he 663 00:32:56,240 --> 00:32:59,320 Speaker 9: got left at the altar. He was walking across the 664 00:32:59,360 --> 00:33:02,360 Speaker 9: train track looking the wrong way, and a train went 665 00:33:02,440 --> 00:33:05,320 Speaker 9: by him in one hundred miles an hour and just 666 00:33:05,640 --> 00:33:07,080 Speaker 9: clip the end of his nose. 667 00:33:07,160 --> 00:33:10,360 Speaker 2: He's lucky. He is the luckiest guy you will see. 668 00:33:10,760 --> 00:33:14,360 Speaker 2: This woman was going to make him suffer for as 669 00:33:14,400 --> 00:33:19,720 Speaker 2: long as this marriage was going to last. So yeah, guys, 670 00:33:19,960 --> 00:33:22,080 Speaker 2: do not ignore the red flags out there if you're 671 00:33:22,080 --> 00:33:24,080 Speaker 2: a single guy, if you're out there still trying to 672 00:33:24,120 --> 00:33:27,680 Speaker 2: get married. She says, you don't have good policies on trends. 673 00:33:27,800 --> 00:33:28,800 Speaker 2: Identity run