WEBVTT - How To Grow Your Base | MiniPod 0:00:00.240 --> 0:00:03.680 Native Land Pod is a production of iHeartRadio in partnership 0:00:03.720 --> 0:00:05.120 with Reason Choice Media. 0:00:05.800 --> 0:00:08.600 Well come, Welcome, Well come, well come, welcome, Welcome. 0:00:10.520 --> 0:00:12.600 So, as you all know, the election is right around 0:00:12.640 --> 0:00:16.360 the corner, and we are talking today about where we 0:00:16.400 --> 0:00:19.520 should go and how we grow and build audience and 0:00:19.520 --> 0:00:23.520 build coalition around showing up the Native Land Pod and 0:00:23.640 --> 0:00:26.480 welcoming more people home. So today we're going to dive 0:00:26.560 --> 0:00:27.120 right into it. 0:00:27.200 --> 0:00:28.040 Welcome home, y'all. 0:00:28.080 --> 0:00:31.680 I am Angela Raie with Tiffany Cross and Andrew gillim. Y'all, 0:00:32.000 --> 0:00:33.919 we got a lot to talk about around this, and 0:00:34.120 --> 0:00:36.240 probably it might may end up in a fierce debate. 0:00:36.280 --> 0:00:39.720 Sometimes we end up in debate. So my question for 0:00:39.800 --> 0:00:43.280 you all is you know we have Andrew is not 0:00:43.400 --> 0:00:45.839 here or did we lose him for what? 0:00:45.960 --> 0:00:48.519 Are you okay? So part of our challenge here on 0:00:48.600 --> 0:00:50.440 Native Land is that Andrew. 0:00:50.680 --> 0:00:53.000 Now he's talking on you. Andrew, get off. 0:00:52.800 --> 0:00:54.760 Of this is what happened. I just want y'all to 0:00:54.800 --> 0:00:57.680 know this is ongoing. I'm pretty sure he did it 0:00:57.720 --> 0:00:58.200 on purpose. 0:00:58.320 --> 0:01:01.520 I think at this dabra bish. 0:01:02.000 --> 0:01:04.040 So my question for you you know what I want 0:01:04.040 --> 0:01:06.360 to go to first, Andrew, This is a great question 0:01:06.400 --> 0:01:09.679 for you. You are one of the greatest campaigners I've 0:01:09.680 --> 0:01:13.880 ever seen, and so as we build a campaign, build 0:01:13.920 --> 0:01:18.000 a ground game for our podcast where we are hoping 0:01:18.040 --> 0:01:21.840 to engage people beyond just listeners, but really being a 0:01:21.880 --> 0:01:24.759 part of our home, being a part of native Land, 0:01:24.800 --> 0:01:28.720 being a part of this safe space, and engaging politically, 0:01:28.880 --> 0:01:31.520 I think overall, we really would desire to see people 0:01:31.560 --> 0:01:35.560 show up participation overall in the political process. What is 0:01:35.600 --> 0:01:38.960 the best way to shore up not just support for 0:01:39.000 --> 0:01:41.560 the podcast and grow the audience, but to grow that 0:01:41.680 --> 0:01:45.560 base of concerned citizens that are engaged, that participate, that 0:01:45.640 --> 0:01:47.840 participate on the show, send in their questions, et cetera, 0:01:47.880 --> 0:01:49.920 et cetera. What do you think is the best way 0:01:49.960 --> 0:01:50.680 for us to do that? 0:01:51.600 --> 0:01:55.920 Well, thank you for the question, Executive producer Rye. And 0:01:56.000 --> 0:02:00.400 in seriousness, I would just say, I don't assume that 0:02:00.480 --> 0:02:07.000 they are not already extremely engaged, responsive and involved in 0:02:07.040 --> 0:02:09.680 the show, because I can't tell y'all how many folks did. 0:02:09.919 --> 0:02:11.440 I mean, you know what, you see it too when 0:02:12.160 --> 0:02:14.400 we're out moving and then when I think about what 0:02:14.440 --> 0:02:16.880 these individuals do in their real. 0:02:16.639 --> 0:02:20.280 Lives, they're like carrying the you know, they're carrying the globe. 0:02:20.520 --> 0:02:23.000 So I think one, I don't know how we rate 0:02:23.080 --> 0:02:25.000 this or how we rank it or get a determination 0:02:25.080 --> 0:02:27.280 of it. I would be willing to bet we probably 0:02:27.320 --> 0:02:31.480 have amongst our listeners some of the most responsive, active, 0:02:31.600 --> 0:02:36.760 engaged in owning like ownership sort of feeling. So I 0:02:36.840 --> 0:02:39.000 think that's probably one of our assets when I think 0:02:39.360 --> 0:02:46.520 about growth for us, I think white liberals want to 0:02:46.600 --> 0:02:50.920 find and probably would find home in this show, if 0:02:51.000 --> 0:02:54.440 for no other reason, to be the fly on the 0:02:54.520 --> 0:02:58.320 wall who then gets to go back in their circles 0:02:58.360 --> 0:03:01.079 of diversity where that exists, or we're in there very 0:03:01.160 --> 0:03:06.400 non diverse circles and talk with some believed authority or 0:03:06.440 --> 0:03:12.680 perceived or heard or listened into perspective about what black 0:03:12.720 --> 0:03:15.880 folks who are interested in culture and politics are thinking 0:03:16.040 --> 0:03:18.880 doing and by way of sort of keeping a pulse 0:03:18.919 --> 0:03:21.120 on the community. And I don't I'm not offended by that. 0:03:21.200 --> 0:03:24.679 I actually invite I like that that happens. In fact, 0:03:24.720 --> 0:03:28.160 I would say since we aired the first question we 0:03:28.200 --> 0:03:31.400 got from a white viewer, brother from I mean, young 0:03:31.440 --> 0:03:35.720 man from Atlanta, we've now seen more white viewers submit 0:03:35.880 --> 0:03:38.960 questions because they're you know, maybe they made the assumption 0:03:39.040 --> 0:03:41.080 that this couldn't be a home for them and that 0:03:41.120 --> 0:03:42.880 they were to you know, just eavesdrop. 0:03:43.240 --> 0:03:45.120 But I think by doing that. 0:03:45.040 --> 0:03:46.600 And invited them in, and I just think there's a 0:03:46.680 --> 0:03:50.920 huge growth opportunity amongst white liberals who want to follow 0:03:50.960 --> 0:03:53.840 the right instruction, which is, don't assume what I think, 0:03:54.320 --> 0:03:58.600 don't you know, take don't assume we see this thing 0:03:58.640 --> 0:04:02.240 the same way, have a seat, take a listen, and 0:04:02.440 --> 0:04:04.920 if there's something growth or gain, you give them that. Cool. 0:04:05.800 --> 0:04:10.960 Well, I think Angela is asking the question because a 0:04:11.000 --> 0:04:14.280 part of it is, you know, growing our audience. So 0:04:14.360 --> 0:04:17.200 I hear you, Andrew, I'm definitely a fan. I think 0:04:17.279 --> 0:04:19.760 you know, we all probably on some level take to 0:04:19.800 --> 0:04:25.080 Fred Hampton approach to coalition building. I think though, it 0:04:25.160 --> 0:04:27.840 is a difference between campaigning and growing an audience. And 0:04:28.120 --> 0:04:32.400 they're cousins not sisters, right, There is definitely a vent 0:04:32.520 --> 0:04:36.960 diagram where these things overlap. Like I think with a campaign, 0:04:37.000 --> 0:04:39.320 there's a call to action, we want you to vote 0:04:39.400 --> 0:04:41.880 on this day for this issue. I think when it 0:04:41.880 --> 0:04:44.000 comes to growing an audience, we're saying we want you 0:04:44.080 --> 0:04:46.479 to come back every week with all the things that 0:04:46.560 --> 0:04:49.680 are pulling at your attention. We are offering you something 0:04:49.760 --> 0:04:52.640 so valuable. We're asking for your time to come back 0:04:52.720 --> 0:04:55.479 every week after week after week and not only do that, 0:04:55.560 --> 0:04:57.839 but tell other people to come back week after week 0:04:57.880 --> 0:05:00.520 and like and review and share our content and all that. 0:05:00.960 --> 0:05:05.480 So I think when it comes to that brand of things, 0:05:05.680 --> 0:05:08.440 we'd be interested in hearing from you guys at home 0:05:09.839 --> 0:05:12.400 where you'd like to see us, because the thing is, 0:05:12.440 --> 0:05:14.600 we may pop up in places that you don't always 0:05:14.680 --> 0:05:18.039 like and that you don't always agree with. And I 0:05:18.080 --> 0:05:21.200 think this is where there are points of disagreement among 0:05:21.279 --> 0:05:23.920 the three of us. And I do want to point 0:05:23.920 --> 0:05:26.560 out we read y'all comments. We you know, see all 0:05:26.600 --> 0:05:29.560 the things y'all are saying, and I appreciate that. The 0:05:29.640 --> 0:05:33.360 audience Angela Andrew, I'll share with you guys that they 0:05:33.440 --> 0:05:38.200 really love the disagreement among the three of us because 0:05:38.400 --> 0:05:41.919 we never get to have nuanced anywhere else. You know, 0:05:42.120 --> 0:05:45.000 if we were all on a cable news panel, all 0:05:45.040 --> 0:05:47.120 three of us will mostly agree and that would be that. 0:05:47.279 --> 0:05:50.200 But we are so much more complicated than that, you know, 0:05:50.279 --> 0:05:54.080 we have so many more like diversity of opinion among 0:05:54.240 --> 0:05:57.919 us and different life experience and different professional experience. So 0:05:57.960 --> 0:06:00.880 I really appreciate that we offer that space for you 0:06:00.960 --> 0:06:04.240 all at home, the same way that we allow for 0:06:04.320 --> 0:06:06.880 each other. So I think are maybe our points of 0:06:06.920 --> 0:06:10.400 disagreement right here. When we talked about convincing last week, 0:06:10.800 --> 0:06:16.600 and I'm saying I'm not a convincer, I don't necessarily Angela. 0:06:16.680 --> 0:06:18.279 You correct me if I'm wrong, But I know I 0:06:18.279 --> 0:06:20.520 don't want to go on Fox News. I don't find 0:06:20.520 --> 0:06:22.839 that to be a good use of my time. I 0:06:22.880 --> 0:06:26.599 think what's valuable to me is telling people who are 0:06:26.800 --> 0:06:31.360 receptive and align, like, let's build that audience first. I'm 0:06:31.400 --> 0:06:33.560 not going to the dissenters first. I'm going to the 0:06:33.600 --> 0:06:36.159 people who agree first, and let's have a ground swelling there. 0:06:37.400 --> 0:06:39.839 I don't know that I necessarily want to sit with 0:06:39.920 --> 0:06:43.919 people routinely who I have an ideological difference with. But 0:06:44.200 --> 0:06:46.320 you you operate in a lot of spaces. 0:06:46.320 --> 0:06:48.120 So what are your thoughts about where we should go, 0:06:48.200 --> 0:06:48.800 what we should do. 0:06:49.640 --> 0:06:52.640 You know what I like about this pod, this mini 0:06:52.680 --> 0:06:56.040 pod for us, is it's actually very instructive to other 0:06:56.880 --> 0:06:59.920 podcasts who may be trying to wrestle with the same thing. 0:07:00.120 --> 0:07:02.400 Like you know, it feels like you kind of hit 0:07:02.560 --> 0:07:05.599 a plateau with your audience. It's the same people are 0:07:05.640 --> 0:07:07.880 coming back every week. We're not talking about those folks 0:07:07.920 --> 0:07:09.920 who already in the know. They may be what they 0:07:09.920 --> 0:07:13.200 call political junkies or politicals, they're already into this type 0:07:13.200 --> 0:07:15.960 of content. And so how do you reach people who 0:07:16.840 --> 0:07:19.480 maybe to your your last point tip, the two points 0:07:19.480 --> 0:07:22.880 you raised were receptive and aligned. There are folks who 0:07:23.000 --> 0:07:25.960 in order to be receptive and aligned, they first have 0:07:26.080 --> 0:07:28.600 to know about it. And I think there's still a 0:07:28.640 --> 0:07:31.200 really large gulf of folks who don't know about it. 0:07:31.240 --> 0:07:33.360 When even in my professional development program, when some of 0:07:33.400 --> 0:07:36.320 the young people come in, they don't know about the 0:07:36.360 --> 0:07:39.680 podcast yet. And so to me, some of the things 0:07:39.680 --> 0:07:41.760 that you do in those moments. Okay, now, I think 0:07:41.760 --> 0:07:43.280 Andrew actually might be frozen. 0:07:46.080 --> 0:07:46.320 Neil. 0:07:49.320 --> 0:07:50.880 I thought he was bound his head in prayer, or 0:07:50.880 --> 0:07:54.120 maybe he was sleep taking a nap until he remarks again. 0:07:54.200 --> 0:07:56.120 But I think the thing that I was gonna say was, 0:07:56.680 --> 0:07:59.800 I think that we deserve, we owe ourselves a tour, 0:08:00.080 --> 0:08:03.200 especially right now we are saying how much democracy is 0:08:03.240 --> 0:08:05.960 on the line and all that's at stake, Well, how 0:08:06.000 --> 0:08:07.840 are we demonstrating all that's at stake if we're just 0:08:07.880 --> 0:08:10.160 in the studio every week. So what happens if we, 0:08:10.240 --> 0:08:12.480 you know, hit the pavement. We're at FAMU and we're 0:08:12.480 --> 0:08:15.120 at spill House Homecoming, and we're in Detroit, and we're 0:08:15.120 --> 0:08:17.200 in Philly or you know, all of these places that 0:08:17.240 --> 0:08:20.400 we're currently finalizing the dates for. And then who do 0:08:20.520 --> 0:08:24.160 we show up with as a collaboration because they are 0:08:24.200 --> 0:08:27.160 the folks that you already listen to, whether they're business 0:08:27.200 --> 0:08:31.040 leaders or other podcasts or elected officials that you really respect. 0:08:31.480 --> 0:08:34.000 What should we do in that respect? And I think 0:08:34.120 --> 0:08:38.400 there the world to me is really open because I 0:08:38.440 --> 0:08:41.840 don't know how we grow by talking in an echo chamber. 0:08:41.880 --> 0:08:45.760 I've never been interested in that. It's more exciting to 0:08:45.800 --> 0:08:48.120 me to hear, Like That's what I actually love about 0:08:48.120 --> 0:08:51.079 our disagreements too. I get mad that we don't all agree, 0:08:51.120 --> 0:08:53.520 but also I appreciate that we don't all agree. Yeah, 0:08:53.600 --> 0:08:56.439 because their perspectives and lived experiences that y'all have that 0:08:56.520 --> 0:08:59.920 I don't. I think, to me, what makes the idea 0:09:00.080 --> 0:09:03.240 of getting out of the studio dynamic to me is 0:09:03.559 --> 0:09:06.200 the opportunity to hear from perspectives we would never hear 0:09:06.280 --> 0:09:09.920 if we don't, you know, And it's beyond your Thanksgiving 0:09:09.960 --> 0:09:12.720 dinner table or your Christmas you know, dinner table. You're 0:09:12.800 --> 0:09:15.800 talking to people who you may not hear from. They 0:09:15.800 --> 0:09:17.920 would never even have the opportunity to share space with you. 0:09:18.000 --> 0:09:22.800 That to me a what if Sean Hannity invites us 0:09:22.840 --> 0:09:27.400 to co host a podcast with him? Just one, just 0:09:27.559 --> 0:09:30.400 one day, not like ongoing, but like, let's do this 0:09:30.440 --> 0:09:30.880 one time. 0:09:31.520 --> 0:09:33.679 I'm open to that. And the reason I'm open to 0:09:33.720 --> 0:09:37.640 that is because I think that I believe people can 0:09:37.679 --> 0:09:41.920 be convinced. As dumb as that may be, as altruistic, I. 0:09:41.960 --> 0:09:44.200 Think people can be convinced. Do you think Sean Hannity 0:09:44.320 --> 0:09:45.440 viewers can be convinced. 0:09:45.720 --> 0:09:48.000 I'm not sure because I don't know who his viewers are. 0:09:48.120 --> 0:09:51.800 I think that his viewership may be large and diverse. 0:09:51.840 --> 0:09:53.920 I think there are some people that watch the show 0:09:54.320 --> 0:09:56.920 to see what he's spewing, just so they can go 0:09:57.000 --> 0:09:58.720 back to the people that I know that watch Fox. 0:09:58.760 --> 0:09:59.199 Because I don't. 0:09:59.240 --> 0:10:01.000 I don't talk to a lo out of MAGA voters. 0:10:01.320 --> 0:10:04.880 Can you imagine why not? I don't really talk to them. 0:10:04.960 --> 0:10:06.920 But the folks who I know who watch Fox are like, 0:10:06.960 --> 0:10:08.840 I just want to hear what the right is saying today. 0:10:09.240 --> 0:10:10.960 So I think there are some of those folks that 0:10:11.040 --> 0:10:12.679 could be convinced to be like, oh, I didn't know 0:10:12.720 --> 0:10:15.240 that Tiff and Andrew and Angela had a podcast. Let 0:10:15.240 --> 0:10:17.319 me check it out at least once. I think that's 0:10:17.320 --> 0:10:19.760 a possibility, and I also think that it would make 0:10:19.880 --> 0:10:24.520 for interesting content. Our viewers are used to us dissenting, 0:10:24.600 --> 0:10:28.559 but not dissenting on things that move black people forward, 0:10:28.760 --> 0:10:32.240 like they don't. They're not used to us debating the 0:10:32.360 --> 0:10:34.240 end goal of moving us forward. They're used to us 0:10:34.280 --> 0:10:37.280 debating how we move forward. And I think having a 0:10:37.320 --> 0:10:39.960 conversation with someone who's just like, forget y'all, I don't 0:10:39.960 --> 0:10:42.680 care if you move forward or not drownbish is something 0:10:42.720 --> 0:10:43.560 completely different. 0:10:44.000 --> 0:10:46.079 Well, I want to tell you I do know the 0:10:46.120 --> 0:10:48.880 Sean Hannity viewers, because I think any of us who 0:10:48.880 --> 0:10:50.640 have ever worked in television, you look at the ratings, 0:10:50.640 --> 0:10:53.040 you look at you know, Nielsen, and look at the 0:10:53.080 --> 0:10:56.840 breakdown of the demographics, and their viewers are not actually 0:10:57.040 --> 0:10:59.079 very diverse. And the people who are watching just out 0:10:59.120 --> 0:11:02.000 of curiosity, you not comprise. I think I don't know 0:11:02.000 --> 0:11:03.120 it on top of my head, so I'd hate to 0:11:03.160 --> 0:11:04.839 give it, but I think it's something like ninety three 0:11:04.880 --> 0:11:07.640 percent white and conservative, but I don't you know, you 0:11:07.679 --> 0:11:09.600 guys can fact check me on that. But when you 0:11:09.600 --> 0:11:12.160 look at the numbers of who is actually watching, it 0:11:12.280 --> 0:11:15.760 is not a very diverse coalition. So honestly, my perspective 0:11:15.840 --> 0:11:19.040 is I don't want to spend my time talking to 0:11:19.080 --> 0:11:22.959 those people. I would rather talk to people who feel 0:11:23.400 --> 0:11:26.320 a bit lost in politics. You know, like maybe they're 0:11:26.320 --> 0:11:31.800 not political junkies, but they have curiosity about it, and 0:11:32.160 --> 0:11:35.240 maybe they feel like everyone kind of talks over their head, 0:11:35.480 --> 0:11:37.480 maybe people are just talking at them, they don't feel 0:11:37.480 --> 0:11:40.680 included in the conversation. Like, those are the people I'd 0:11:40.760 --> 0:11:43.640 rather talk to. I like that intersection of people who 0:11:43.720 --> 0:11:47.679 can have a passionate debate about you know, Kendrick Lamar 0:11:48.080 --> 0:11:51.080 and j Cole and Drake, and also have a passionate 0:11:51.120 --> 0:11:54.280 debate about our foreign policy and also have a passionate 0:11:54.280 --> 0:11:57.080 debate about political and economic systems, and also have a 0:11:57.080 --> 0:11:59.920 passionate debate about brown v Board and did it? So, 0:12:00.480 --> 0:12:02.880 you know, and I think there are enough people out there. 0:12:03.200 --> 0:12:05.520 I know, when I get in a cab, taxi drivers 0:12:05.559 --> 0:12:08.280 have opinions. You know, at the barbershop, folks have opinions 0:12:08.600 --> 0:12:10.760 in the group chats. Folks have opinions. People watching a 0:12:10.800 --> 0:12:13.800 basketball game have opinions. I want those people to start 0:12:13.800 --> 0:12:17.280 tuning in. I don't necessarily want to go after Sean 0:12:17.320 --> 0:12:21.920 Hannity viewers or dissenters first, you know, we grow a 0:12:21.920 --> 0:12:26.000 coalition of people who are, you know, somewhat receptive to 0:12:26.080 --> 0:12:29.280 our message, then I would look at outsiders. But right 0:12:29.320 --> 0:12:33.320 now I'd rather go after people who are receptive to us. 0:12:33.840 --> 0:12:44.640 That would be my thought. Andrew, are you frozen or 0:12:44.640 --> 0:12:45.880 what is going on over there? 0:12:46.440 --> 0:12:47.200 No, I'm listening. 0:12:47.400 --> 0:12:50.680 I'm genuinely listening to you all and trying to I 0:12:50.840 --> 0:12:54.960 was your first set of comments after I mentioned. 0:12:57.800 --> 0:13:00.880 Sort of liberal whites. I thought I may have misunderstood 0:13:00.880 --> 0:13:01.360 the question. 0:13:03.400 --> 0:13:06.160 So I'll just I'll say again, and maybe a little 0:13:06.320 --> 0:13:09.480 hopefully clear that I don't think we ought to do 0:13:09.520 --> 0:13:14.400 anything stylistically different, show up as individuals who we are 0:13:14.400 --> 0:13:19.960 not repping perspectives that are not ours. I think the 0:13:20.000 --> 0:13:27.240 sauce is right. I think, however, that there are communities 0:13:27.280 --> 0:13:30.640 who ideologically agree with us, but may not share our 0:13:31.280 --> 0:13:37.719 skin color or lived experience, who are authentically and genuinely curious. 0:13:37.240 --> 0:13:41.400 About and want to do the right things about learning more. 0:13:41.960 --> 0:13:45.880 During the in the wake of of sort of the 0:13:45.960 --> 0:13:54.360 summer of the Awakening, during COVID, after obviously the the 0:13:54.480 --> 0:13:57.400 murder of George Floyd, you had a lot of black 0:13:57.600 --> 0:14:00.560 thought leaders saying I'm not here to teach you, is 0:14:00.640 --> 0:14:04.839 not my job to I don't take responsibility for your 0:14:05.000 --> 0:14:06.040 education on this. 0:14:06.240 --> 0:14:07.080 You do the work. 0:14:07.920 --> 0:14:11.200 And my problem with that lot of thinking was I 0:14:11.240 --> 0:14:15.480 was thinking, god Ley, well do where does that begin? Well, 0:14:15.480 --> 0:14:19.480 then they start reading our books and start showing up 0:14:19.480 --> 0:14:21.520 at more of our lectures and so on and so forth. 0:14:21.560 --> 0:14:25.280 But if you genuinely just want to know folks better, 0:14:25.680 --> 0:14:27.680 and maybe you're in a place where you don't get 0:14:27.720 --> 0:14:31.520 to interact with a lot of us, there's not a 0:14:31.520 --> 0:14:33.920 lot of us there, maybe not a lot of us 0:14:33.960 --> 0:14:35.440 at your job or where you worship. 0:14:36.600 --> 0:14:38.120 Where would folks be able to tune in? 0:14:38.280 --> 0:14:43.000 And I just my thoughts around an area of growth 0:14:43.800 --> 0:14:46.640 is in a white liberal space, not for politics, not 0:14:46.680 --> 0:14:47.640 because I'm running. 0:14:47.360 --> 0:14:51.480 For office, but because I think that there is a sincere, 0:14:51.840 --> 0:14:59.960 genuine interest and allyship potential. And I think I issue 0:15:00.160 --> 0:15:03.400 is just them getting to know it, getting to hear it. 0:15:03.400 --> 0:15:05.040 I don't think we have I. 0:15:04.960 --> 0:15:07.240 Think we show up as who we are, bring who 0:15:07.280 --> 0:15:10.440 we are and knowing that we were out here and 0:15:10.440 --> 0:15:12.360 and and I think that's supposed to take care of itself. 0:15:12.400 --> 0:15:15.840 But it's not for politics, it's not for any other reason. 0:15:15.920 --> 0:15:17.360 Then I think it's a growth. 0:15:19.480 --> 0:15:21.960 I don't know. I don't know what Andrew is over 0:15:21.960 --> 0:15:22.440 there doing. 0:15:23.640 --> 0:15:27.040 I'm for y'all, my computer is slow, so you're showing 0:15:27.120 --> 0:15:29.760 up something. 0:15:30.000 --> 0:15:33.000 Oh he is delayed. Yeah, yeah, he's having I think 0:15:33.000 --> 0:15:34.760 it's probably the storm. 0:15:35.240 --> 0:15:36.400 Dang, even in Tally. 0:15:36.600 --> 0:15:38.760 Okay, yeah, this is I'm sorry, it's I know it's 0:15:38.800 --> 0:15:42.480 frustrating for y'all, and it's doubly frustrating for me. Uh 0:15:42.560 --> 0:15:44.560 the problem, And I think you're probably right it is. 0:15:44.560 --> 0:15:45.080 It's it's all. 0:15:45.160 --> 0:15:46.920 I mean, it's ominous looking outside. 0:15:48.280 --> 0:15:50.080 Uh so it could be the weather that's. 0:15:49.960 --> 0:15:51.480 Changing on on on my. 0:15:51.560 --> 0:15:54.480 Side, but I will I will say there are in 0:15:54.520 --> 0:15:59.560 San Francisco and Orange County, in everywhere America, these clubs, 0:15:59.560 --> 0:16:04.120 in organizations that meet week to week hundreds of folks 0:16:04.120 --> 0:16:07.920 who are interested in politics, culture, mostly all white audiences, 0:16:08.800 --> 0:16:12.120 who we wouldn't be necessarily a fight with over what 0:16:12.400 --> 0:16:14.480 their positions may be on This is at in the third, 0:16:15.080 --> 0:16:19.160 but I guarantee you they would be learning immensely from 0:16:21.080 --> 0:16:24.440 where we stand and where each of us individually view things, 0:16:24.680 --> 0:16:28.680 and I would submit we would be in for a 0:16:28.800 --> 0:16:31.720 learning on how it is they see the world. I 0:16:31.720 --> 0:16:33.680 talked about the white Lotus incident where I listened to 0:16:33.680 --> 0:16:35.440 this white lady say, oh, you got to be careful, 0:16:35.480 --> 0:16:37.280 And even if we don't have sympathy for that, it 0:16:37.320 --> 0:16:38.960 doesn't hurt to hear it. So you at least have 0:16:39.080 --> 0:16:41.360 some sense of where some other people may be coming 0:16:41.360 --> 0:16:45.280 from in that way and responding. We might respond with 0:16:45.480 --> 0:16:48.760 the right kind of tactics and words and tools that 0:16:48.800 --> 0:16:54.120 they can then hear us. So a homecoming is going 0:16:54.160 --> 0:16:57.160 to be great. I love the HBCU homecoming. And in 0:16:57.160 --> 0:17:00.800 addition to that, on ninety second and why a pomp 0:17:02.200 --> 0:17:06.840 a North Palm Beach club that's what it's called, that 0:17:07.320 --> 0:17:10.919 meets every other week or once a month. Those are 0:17:11.000 --> 0:17:15.320 also very very rich, well literally rich, but also rich 0:17:15.480 --> 0:17:18.520 environments where I think we would go and it wouldn't 0:17:18.520 --> 0:17:20.439 necessarily be a hostile, but it certainly would be a 0:17:20.520 --> 0:17:23.240 learning because, as you said, we don't want to speak 0:17:23.280 --> 0:17:25.600 to the It shouldn't be about necessarily talking to the 0:17:26.040 --> 0:17:29.400 choir every week, although yeah, the choir needs a lift 0:17:29.520 --> 0:17:34.400 every week too, probably, But we also have acquired that's 0:17:34.440 --> 0:17:37.479 a lot larger than I think we've conceived of, and 0:17:37.520 --> 0:17:39.960 there are a lot of ways to get to them 0:17:40.000 --> 0:17:41.359 so that they know we exist. 0:17:43.080 --> 0:17:45.520 I mean, I think that's kind of my point, because 0:17:45.560 --> 0:17:48.119 I got to be honest. I'm not necessarily like, please, 0:17:48.119 --> 0:17:50.720 white liberals come listen to us. You know, it's like, yeah, 0:17:50.760 --> 0:17:55.359 everybody's welcome. But I would think, you know, by twenty 0:17:55.400 --> 0:17:57.880 forty four, there will be no racial majority. I think, 0:17:58.000 --> 0:18:00.880 you know, the API community fast is growing demographic out there. 0:18:00.960 --> 0:18:03.760 Welcome home, y'all. Latino community for the first time, ellips, 0:18:03.760 --> 0:18:07.520 black folks in terms of eligible voters, not registered voters, 0:18:07.600 --> 0:18:10.679 Welcome home, y'all. The Indigenous community, who rarely has a 0:18:10.720 --> 0:18:14.359 platform or a voice, Welcome home y'all. You know, Arab voices, 0:18:14.400 --> 0:18:17.080 Muslim voices, you know, who don't get a lot of 0:18:17.640 --> 0:18:21.040 reception or attention, Welcome home, y'all. So I would welcome 0:18:21.320 --> 0:18:25.920 some coalitions of people to this platform. I mean, that's 0:18:25.960 --> 0:18:30.000 definitely a way to grow audiences. But also my people, 0:18:30.400 --> 0:18:33.639 you know, there are so many types of black folks 0:18:33.640 --> 0:18:38.240 across this country who feel ignored, unheard, discarded, and disregarded. 0:18:38.600 --> 0:18:41.080 I want those folks to be aware. I don't think 0:18:41.119 --> 0:18:43.879 our numbers are large enough yet that we have to 0:18:43.920 --> 0:18:47.760 be so eager to go outside the community and beg 0:18:47.800 --> 0:18:51.640 for listeners. Although we welcome everybody, but I would love 0:18:51.680 --> 0:18:55.479 for us to tap in to young folks, you know, 0:18:55.640 --> 0:18:59.359 who are developing their worldview, our peers who don't have 0:18:59.440 --> 0:19:03.080 a place to go, you know, people who find legacy 0:19:03.119 --> 0:19:06.600 media tired and boring and does not reflecting their voices. 0:19:06.680 --> 0:19:09.000 So look, I think, yeah, we might land in some 0:19:09.119 --> 0:19:11.520 spaces that some of y'all don't agree with, And there 0:19:11.560 --> 0:19:16.400 are platforms that some of y'all, you know, might find 0:19:16.440 --> 0:19:18.399 they all might disagree with. Then y'all don't like the 0:19:18.480 --> 0:19:20.520 things that are said on some of these platforms, but 0:19:20.640 --> 0:19:23.040 you might see us on some of these platforms, and 0:19:23.080 --> 0:19:26.640 I don't I just don't want us in gaining new followers. 0:19:26.680 --> 0:19:29.959 I don't want our existing audience to think that we 0:19:30.000 --> 0:19:33.320 are taking a different direction or abandoning them. We're gonna 0:19:33.320 --> 0:19:36.040 stay consistent, but we might pop up some places to 0:19:36.359 --> 0:19:39.480 welcome home new folks, if that makes sense exactly. 0:19:44.280 --> 0:19:45.560 I was just gonna say, part of the way we 0:19:45.560 --> 0:19:48.400 welcome home new folks is to ensure that they even 0:19:48.480 --> 0:19:52.959 know that we exist, and that means, you know, making 0:19:53.040 --> 0:19:59.000 democracy and politics, democratizing access to processes, and making sure 0:19:59.000 --> 0:20:02.119 that folks feel comfortable engaging. So that may mean, you know, 0:20:02.160 --> 0:20:04.439 we become a little more pedestrian. We collab with some 0:20:04.520 --> 0:20:09.520 folks that have an affinity towards making their material their 0:20:09.600 --> 0:20:14.440 podcast very accessible to their listenership, the folks who view them, etc. Andrew, 0:20:14.480 --> 0:20:15.720 I know you were about to say something. 0:20:17.320 --> 0:20:19.359 I just wanted to quickly say, what power is. 0:20:19.480 --> 0:20:25.960 My thinking around building audience is also that we have 0:20:26.040 --> 0:20:32.360 to get laws, systems, structures changed, and how do we 0:20:32.960 --> 0:20:37.080 educate and equit people with what it is that they need. 0:20:37.119 --> 0:20:39.239 And by the way, the lessons on how we do 0:20:39.280 --> 0:20:42.040 that don't need to necessarily change because of the complexion 0:20:42.040 --> 0:20:46.000 of the persons who is on the listening side. They 0:20:46.119 --> 0:20:49.840 just need to know and also need to hear the 0:20:49.880 --> 0:20:52.800 best ways in which we can go about getting the 0:20:52.880 --> 0:20:55.119 change that we want. Nobody wants to talk into the ether. 0:20:55.760 --> 0:20:59.879 I want to see systems leveled in some cases and 0:21:00.119 --> 0:21:06.320 in other cases reimagined, and in other cases built because 0:21:06.359 --> 0:21:10.480 nobody ever considered that before. And unfortunately, at least where 0:21:10.520 --> 0:21:12.760 I live in Florida, where black folks are eleven percent 0:21:12.800 --> 0:21:17.840 of the population, we can't do that by ourselves exactly. 0:21:18.040 --> 0:21:20.640 And that's the point, right, Like we're what we're talking 0:21:20.680 --> 0:21:24.720 about is not abandoning our base, is talking about growing 0:21:24.800 --> 0:21:29.679 our base, constituency building, coalition building, and growing audience. So 0:21:30.440 --> 0:21:33.600 this has been great. Hopefully we can offer some more tactics. 0:21:33.640 --> 0:21:35.480 TIF if you have a tactic to leave folks with 0:21:35.520 --> 0:21:39.199