1 00:00:08,080 --> 00:00:10,240 Speaker 1: Hello, and welcome to Savor Prediction of I Heart Radio. 2 00:00:10,280 --> 00:00:12,760 Speaker 1: I'm Any and I'm Lauren vocal Bam, and today we 3 00:00:12,840 --> 00:00:18,200 Speaker 1: have an episode for you about nutrition labels. Yes, which 4 00:00:18,320 --> 00:00:22,880 Speaker 1: was a suggestion from you, Lauren. Was there any particular 5 00:00:22,920 --> 00:00:26,239 Speaker 1: reason this was on your mind? Uh? This was this 6 00:00:26,360 --> 00:00:30,080 Speaker 1: was a listeners suggestion from way in the way back. Um. 7 00:00:30,120 --> 00:00:33,720 Speaker 1: And you know, sometimes I'll be going through our idea 8 00:00:34,040 --> 00:00:36,839 Speaker 1: spreadsheet and just going like I don't know, like, like 9 00:00:36,880 --> 00:00:40,040 Speaker 1: what what is in here that we just haven't thought 10 00:00:40,080 --> 00:00:43,479 Speaker 1: about in a minute, And this popped up? And forgive 11 00:00:43,560 --> 00:00:46,559 Speaker 1: me for whoever it was that suggested this a I 12 00:00:46,560 --> 00:00:52,080 Speaker 1: think it was in and be I did not put 13 00:00:52,120 --> 00:00:55,960 Speaker 1: your name in the notes. If it was you, thank you. Uh. 14 00:00:56,800 --> 00:00:59,120 Speaker 1: But yeah, this is something that's like never that far 15 00:00:59,240 --> 00:01:02,360 Speaker 1: from my mind because whenever I'm in a grocery store, 16 00:01:02,440 --> 00:01:05,559 Speaker 1: especially having like the kind of food sensitivities that I do, Um, 17 00:01:05,600 --> 00:01:09,520 Speaker 1: it's really important for me to annoyingly important for me 18 00:01:09,680 --> 00:01:12,520 Speaker 1: to read the nutrition labels of all of the products 19 00:01:13,280 --> 00:01:16,360 Speaker 1: that I'm buying, because you know, like people just love 20 00:01:16,400 --> 00:01:20,639 Speaker 1: putting bell peppers and stuff just all over the place. 21 00:01:20,760 --> 00:01:25,120 Speaker 1: And I don't know why people like it. Oh, here's 22 00:01:25,160 --> 00:01:30,080 Speaker 1: a safe dessert, Bell Pepper. I'm starting to feel like 23 00:01:30,080 --> 00:01:35,720 Speaker 1: it's personal. Um, that's the only logical explanation I think. 24 00:01:37,120 --> 00:01:39,640 Speaker 1: But but yeah, yeah, so um so so I'm always 25 00:01:39,640 --> 00:01:43,200 Speaker 1: looking at that kind of thing and um, and they 26 00:01:43,200 --> 00:01:50,640 Speaker 1: are a strange beasts, they really are. Um. And this 27 00:01:50,760 --> 00:01:56,280 Speaker 1: episode had so many papers written on it that were 28 00:01:56,280 --> 00:02:03,080 Speaker 1: really dense, fascinating, very very ins um and just bought 29 00:02:03,120 --> 00:02:05,400 Speaker 1: up things that I never considered of like, oh, yeah, 30 00:02:05,440 --> 00:02:09,799 Speaker 1: how did they arrive at that number? Sure? Um, yeah, 31 00:02:09,880 --> 00:02:11,480 Speaker 1: and there. I mean, I feel like this is going 32 00:02:11,520 --> 00:02:15,440 Speaker 1: to be this is like like a longer outline, like 33 00:02:15,440 --> 00:02:18,919 Speaker 1: like one of our longer outlines of late Um. And 34 00:02:19,120 --> 00:02:22,160 Speaker 1: it's kind of going to be a brief overview because 35 00:02:23,040 --> 00:02:25,600 Speaker 1: like we were, we were both saying before we started recording, 36 00:02:25,600 --> 00:02:27,040 Speaker 1: like there were a lot of rabbit holes that we 37 00:02:27,120 --> 00:02:29,600 Speaker 1: just chose not to go down because we were like, Nope, 38 00:02:29,600 --> 00:02:33,920 Speaker 1: that could be a different episode. Yeah. Yeah, and for sure, 39 00:02:34,040 --> 00:02:38,160 Speaker 1: like sometimes peek behind the curtains, I think it's probably 40 00:02:38,280 --> 00:02:40,520 Speaker 1: is true for most shobs, but sometimes the timing works 41 00:02:40,520 --> 00:02:44,960 Speaker 1: out very interestingly. So for this current week that we 42 00:02:44,960 --> 00:02:47,680 Speaker 1: were researching this for reasons, a lot of reasons I've 43 00:02:47,680 --> 00:02:51,040 Speaker 1: had to research at night, like late at night, and 44 00:02:51,120 --> 00:02:54,640 Speaker 1: so when you're trying to research like nutrition facts and 45 00:02:54,760 --> 00:02:58,480 Speaker 1: labels and math and percentages at three in the morning, 46 00:02:59,320 --> 00:03:02,440 Speaker 1: your brain reaches a point where you're like, you're not 47 00:03:03,000 --> 00:03:08,040 Speaker 1: you're not getting this. You're writing something down that you 48 00:03:08,120 --> 00:03:15,079 Speaker 1: don't understand. Step back. Yeah, you know that processing thing 49 00:03:15,200 --> 00:03:18,320 Speaker 1: that you usually do when you intake information. That's not 50 00:03:18,360 --> 00:03:21,519 Speaker 1: what you're doing right now, buddy. Yeah, this one was 51 00:03:21,600 --> 00:03:26,200 Speaker 1: more math heavy too, so it was like a confluence. Yeah, 52 00:03:26,280 --> 00:03:30,440 Speaker 1: for sure. Well, I'm I'm sorry for suggesting a difficult 53 00:03:30,440 --> 00:03:33,119 Speaker 1: one in the middle of your birthday week. It's Annie's 54 00:03:33,120 --> 00:03:37,560 Speaker 1: birthday week, y'all. Everybody wish her a happy birthday. I 55 00:03:37,720 --> 00:03:39,600 Speaker 1: just waved as if I can see all of you, 56 00:03:39,760 --> 00:03:42,720 Speaker 1: but thank you for your wishes happy birthday that I'm 57 00:03:42,720 --> 00:03:47,400 Speaker 1: going to assume that you gave me in response to that. No, 58 00:03:47,520 --> 00:03:49,560 Speaker 1: it was no problem. It was really interesting. It's it 59 00:03:49,640 --> 00:03:51,840 Speaker 1: was just funny that sometimes the timing works out that 60 00:03:51,880 --> 00:03:57,400 Speaker 1: way where, Yeah, I want to ask that you ever 61 00:03:57,440 --> 00:04:03,360 Speaker 1: play in elementary school game where you had you had 62 00:04:03,440 --> 00:04:06,480 Speaker 1: kind of like hand sized regular balls and that was 63 00:04:06,720 --> 00:04:10,600 Speaker 1: your fat, it represented fat, and then you had these 64 00:04:10,680 --> 00:04:14,440 Speaker 1: like small balls that were yellow and they represent cholesterol, 65 00:04:14,640 --> 00:04:17,919 Speaker 1: and you had your like little cube that was taped 66 00:04:17,960 --> 00:04:21,000 Speaker 1: onto the floor and you were trying to keep out 67 00:04:21,839 --> 00:04:24,839 Speaker 1: the fat and cholesterol. And then at the end you 68 00:04:24,920 --> 00:04:28,840 Speaker 1: got points tallied up for how much you had inside 69 00:04:28,839 --> 00:04:34,320 Speaker 1: of your little Um. The short answer is no. Um. 70 00:04:34,360 --> 00:04:40,440 Speaker 1: The long answers, that's bonkers. What the heck? Uh? Oh 71 00:04:40,560 --> 00:04:45,000 Speaker 1: my heck? And goodness the okay, all right, my dudes, 72 00:04:45,279 --> 00:04:51,240 Speaker 1: The little like nutrition science part of my brain is 73 00:04:51,760 --> 00:04:58,520 Speaker 1: angry about this on a deep number of levels. You 74 00:04:58,560 --> 00:05:05,000 Speaker 1: don't think my physical education class with representatives of different 75 00:05:05,040 --> 00:05:10,719 Speaker 1: sizes of balls and point numbers nutrition learning experience for me? 76 00:05:10,960 --> 00:05:21,960 Speaker 1: I um no, nope, all right, emphatic note I didn't 77 00:05:21,960 --> 00:05:24,359 Speaker 1: like it either. It was also very intense. It was 78 00:05:24,560 --> 00:05:27,479 Speaker 1: very stressing. Yeah that that just from a purely like 79 00:05:27,640 --> 00:05:31,279 Speaker 1: game standpoint, that sounds like a very stressful game. It 80 00:05:31,400 --> 00:05:35,760 Speaker 1: was very stress and also like I think that young 81 00:05:36,200 --> 00:05:39,159 Speaker 1: like depending on the age group, like elementary school, Lauren 82 00:05:39,279 --> 00:05:42,880 Speaker 1: definitely would have gotten mad about it and started like 83 00:05:42,880 --> 00:05:46,560 Speaker 1: like removing the balls by any means necessary, like mostly 84 00:05:46,680 --> 00:05:52,000 Speaker 1: pegging fellow classmates with them. So I'm not saying I'm 85 00:05:52,000 --> 00:05:55,960 Speaker 1: the fanos of elementary school games. But I kind of 86 00:05:56,080 --> 00:06:03,840 Speaker 1: sounds like what you're saying. I don't know. M mmm. Um. Also, yes, 87 00:06:03,920 --> 00:06:07,240 Speaker 1: you can see our episode we don on expiration dates, 88 00:06:07,240 --> 00:06:12,800 Speaker 1: which really interesting one. Also interestingly, our margarine episode and 89 00:06:12,880 --> 00:06:15,320 Speaker 1: I think our types of milk episode we touch on 90 00:06:15,360 --> 00:06:19,240 Speaker 1: some of this stuff we're gonna touch on in this one. Yeah. Yeah. 91 00:06:19,279 --> 00:06:25,000 Speaker 1: Also um, our sugar episodes um. And relatedly our miracle 92 00:06:25,040 --> 00:06:34,240 Speaker 1: berry episode. Yes, right, so weird, so weird, okay, um. 93 00:06:34,240 --> 00:06:37,520 Speaker 1: But um, I suppose this brings us to our question. 94 00:06:38,960 --> 00:06:43,400 Speaker 1: I love when you asked that with a question, But yes, 95 00:06:43,480 --> 00:06:52,920 Speaker 1: I think it does. Nutrition labels what are they? Well? Uh, 96 00:06:53,120 --> 00:06:57,960 Speaker 1: nutrition labels are disclosures UM that producers of some types 97 00:06:58,000 --> 00:07:01,000 Speaker 1: of food and drink products are required by their government 98 00:07:01,160 --> 00:07:05,880 Speaker 1: to post clearly on the packaging of each product that 99 00:07:05,920 --> 00:07:08,320 Speaker 1: they produce, UM, so that a potential customer can see 100 00:07:08,320 --> 00:07:11,920 Speaker 1: at a glance, uh, several things about that product, generally 101 00:07:12,000 --> 00:07:16,200 Speaker 1: including the ingredients, caloric content per serving, um, how many 102 00:07:16,240 --> 00:07:20,800 Speaker 1: servings the package contains, and the content of several macro 103 00:07:21,080 --> 00:07:24,960 Speaker 1: and micro nutrients um. In the United States, as of 104 00:07:25,120 --> 00:07:29,240 Speaker 1: right now, I'm pretty sure uh, these labels must include 105 00:07:29,640 --> 00:07:35,960 Speaker 1: calories total fat, saturated fat, trans fat, cholesterol, sodium, total carbohydrate, 106 00:07:36,040 --> 00:07:41,440 Speaker 1: dietary fiber, total sugars, added sugars, protein, vitamin D, calcium, iron, 107 00:07:41,600 --> 00:07:48,000 Speaker 1: and potassium. All of those macro and micronutrients are listed 108 00:07:48,360 --> 00:07:53,520 Speaker 1: in both the amount UM and the percentage of recommended 109 00:07:53,600 --> 00:07:57,480 Speaker 1: daily intake. That that amount represents UM and and the 110 00:07:57,520 --> 00:08:02,360 Speaker 1: percentage of recommended daily in cake is assuming that you 111 00:08:02,400 --> 00:08:07,120 Speaker 1: are an average healthy human person consuming approximately two thousand 112 00:08:07,160 --> 00:08:10,400 Speaker 1: calories per day UM, which many of us are not. 113 00:08:10,800 --> 00:08:16,040 Speaker 1: So that's hilarious anyway. Um. The labels also have to 114 00:08:16,080 --> 00:08:19,400 Speaker 1: state whether UM eight common allergens may be present, and 115 00:08:19,680 --> 00:08:24,400 Speaker 1: that's milk, egg shellfish, fish, tree nuts, wheat, peanuts, and soybeans. Um. 116 00:08:24,560 --> 00:08:27,280 Speaker 1: And also it has to list the name and the 117 00:08:27,280 --> 00:08:31,840 Speaker 1: address of the producer and there you go. UM. So, 118 00:08:32,800 --> 00:08:34,560 Speaker 1: I mean, you know that's that's like a long list 119 00:08:34,600 --> 00:08:38,040 Speaker 1: of stuff, but it seems like something that you know 120 00:08:38,080 --> 00:08:42,559 Speaker 1: that the creation and regulation of should be fairly straightforward, 121 00:08:42,679 --> 00:08:46,079 Speaker 1: right like like in these are modern times, there are 122 00:08:46,160 --> 00:08:49,320 Speaker 1: science ways to tell what kinds of molecules are in 123 00:08:49,360 --> 00:08:52,880 Speaker 1: a substance UM and in one amounts, and there are 124 00:08:52,960 --> 00:08:56,160 Speaker 1: whole databases of accepted amounts of these substances that different 125 00:08:56,160 --> 00:08:59,400 Speaker 1: food ingredients possess on average. So if you you know, 126 00:08:59,480 --> 00:09:01,920 Speaker 1: do that sans yourself, or look at those databases and 127 00:09:01,920 --> 00:09:05,200 Speaker 1: then combine the results of that with an honest list 128 00:09:05,200 --> 00:09:07,680 Speaker 1: of what all ingredients you used to make a product, 129 00:09:08,120 --> 00:09:15,160 Speaker 1: you know, like boom nutrition label. Right, No, of course not. 130 00:09:18,440 --> 00:09:22,679 Speaker 1: There are just all kinds of complications. It's it's complications 131 00:09:22,720 --> 00:09:25,640 Speaker 1: all the way down, um, at the very top level, 132 00:09:26,000 --> 00:09:29,120 Speaker 1: you know. It's it's it's like we say pretty much 133 00:09:29,160 --> 00:09:32,800 Speaker 1: every episode, you know, like like human bodies are complicated. 134 00:09:32,920 --> 00:09:37,720 Speaker 1: Nutrition is complicated, um, And humanity's knowledge of how the 135 00:09:37,800 --> 00:09:41,840 Speaker 1: human body works is changing constantly. So so even the 136 00:09:41,880 --> 00:09:45,800 Speaker 1: decision of what's pertinent to put on these labels is 137 00:09:45,880 --> 00:09:49,760 Speaker 1: changing constantly. And then there are any number of reasons 138 00:09:49,760 --> 00:09:52,800 Speaker 1: why producer might not want to disclose every little thing 139 00:09:52,800 --> 00:09:56,040 Speaker 1: about their product. Um. Some some are earnest, This recipe 140 00:09:56,240 --> 00:09:58,800 Speaker 1: is proprietary, and I don't want to tell the world 141 00:09:58,880 --> 00:10:01,400 Speaker 1: exactly what goes in to my spice blend for it, 142 00:10:01,440 --> 00:10:04,360 Speaker 1: because then someone might reproduce it and this is my business, 143 00:10:04,520 --> 00:10:08,600 Speaker 1: you know. Um. Some some reasons are a little tricksier, 144 00:10:08,640 --> 00:10:12,000 Speaker 1: you know, like maybe a producer is afraid that health 145 00:10:12,040 --> 00:10:15,360 Speaker 1: conscious consumers won't buy their product if they see how 146 00:10:15,440 --> 00:10:19,160 Speaker 1: much fat or sugar is in it, and rather than reformulate, 147 00:10:19,280 --> 00:10:22,880 Speaker 1: they would prefer to fudge the numbers a little. Um. 148 00:10:22,960 --> 00:10:26,840 Speaker 1: So the creation of these labels, from the regulation around 149 00:10:26,840 --> 00:10:31,840 Speaker 1: them to the compliance with those regulations is uh fraught 150 00:10:32,160 --> 00:10:37,320 Speaker 1: at worst, and honestly, at best, it's just it's just messy. Um. 151 00:10:37,360 --> 00:10:40,120 Speaker 1: Every government that requires these labels has a lot to 152 00:10:40,160 --> 00:10:44,320 Speaker 1: take into consideration and a lot of voices in their ears. Um. 153 00:10:44,360 --> 00:10:46,800 Speaker 1: When the system works well, you know, you as a 154 00:10:46,840 --> 00:10:49,360 Speaker 1: consumer can walk into a store and pick up a 155 00:10:49,360 --> 00:10:52,240 Speaker 1: product and feel confident that you know what's in it 156 00:10:52,600 --> 00:10:55,600 Speaker 1: and how it will fit into your diet. Um. But 157 00:10:55,720 --> 00:10:59,200 Speaker 1: how we go about trying to make that happen is 158 00:11:00,040 --> 00:11:06,280 Speaker 1: is a continual and strange process. Yeah. As ofen UM, 159 00:11:06,360 --> 00:11:15,360 Speaker 1: nutrition labels were mandatory in the United States, Canada, Mexico, Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Uruguay, 160 00:11:15,559 --> 00:11:21,200 Speaker 1: the European Union, Russia, Israel, the Gulf Cooperation Council, UM, Nigeria, India, 161 00:11:21,240 --> 00:11:27,880 Speaker 1: Hong Kong, China, Japan, South Korea, Malaysia, Taiwan, Thailand, the Philippines, Indonesia, Vietnam, Australia, 162 00:11:27,960 --> 00:11:30,760 Speaker 1: and New Zealand. And I know that that's like a 163 00:11:30,800 --> 00:11:33,520 Speaker 1: long list of countries, and I'm I felt weird about 164 00:11:33,520 --> 00:11:35,679 Speaker 1: including it, but then I felt weird about not including it. 165 00:11:35,920 --> 00:11:39,080 Speaker 1: I don't know, like so much of so much of 166 00:11:39,120 --> 00:11:41,520 Speaker 1: the information that we've got for y'all today is so 167 00:11:41,760 --> 00:11:43,760 Speaker 1: US centric that I was just like, now, just go 168 00:11:43,800 --> 00:11:47,080 Speaker 1: ahead and do this at the very least, um h. Yeah. 169 00:11:47,160 --> 00:11:49,600 Speaker 1: And and then so those are those are places where 170 00:11:49,720 --> 00:11:54,199 Speaker 1: Nutritian labeling is mandatory. Um. It is furthermore voluntary in 171 00:11:54,320 --> 00:12:01,280 Speaker 1: a bunch of other countries, and those are Venezuela, Turkey, Switzerland, Morocco, Lebanon, George, Singapore, Brunei, 172 00:12:01,600 --> 00:12:07,000 Speaker 1: me and mar Vietnam, Kenya, Mauritius, and South Africa. And yeah, 173 00:12:07,040 --> 00:12:11,680 Speaker 1: there are both national and international organizations um that that 174 00:12:11,840 --> 00:12:14,920 Speaker 1: study what different places are doing and how it's working 175 00:12:14,960 --> 00:12:21,720 Speaker 1: and how it might be improved. Yes, yes, and I 176 00:12:21,760 --> 00:12:27,840 Speaker 1: have a Seinfeld reference. Uh of course. Yeah. This this 177 00:12:27,880 --> 00:12:33,120 Speaker 1: episode is actually very strange because looking back, it feels 178 00:12:33,160 --> 00:12:36,080 Speaker 1: so odd. But there's a whole episode about like fat free, 179 00:12:36,120 --> 00:12:42,720 Speaker 1: the fat free yogurt talked about in Our Our yogurt episode. Okay, sure, sure, yeah, 180 00:12:42,920 --> 00:12:44,959 Speaker 1: we talk I think we talked about this episode then too. 181 00:12:45,320 --> 00:12:49,000 Speaker 1: There's a whole episode about that, and um, everybody in 182 00:12:49,040 --> 00:12:55,800 Speaker 1: this show is in heavy quotes gaining weight. Um because 183 00:12:55,840 --> 00:12:58,200 Speaker 1: they're eating this yogurt. They're like, it's not fat free. 184 00:12:58,240 --> 00:13:00,320 Speaker 1: It can't be. So they steal sample of the ogret 185 00:13:00,320 --> 00:13:06,240 Speaker 1: to go get it tested and then uh some something 186 00:13:06,320 --> 00:13:11,520 Speaker 1: else spills into it, so the test gets ruined. Anyway, 187 00:13:11,520 --> 00:13:18,720 Speaker 1: The weird part is Rudy Giuliani, isn't it. Yeah. Times 188 00:13:19,360 --> 00:13:22,680 Speaker 1: change in a lot of ways and don't change in others. 189 00:13:24,000 --> 00:13:26,480 Speaker 1: But it was a good like and it was like 190 00:13:26,520 --> 00:13:30,760 Speaker 1: how he won slash lost the election was the fighting 191 00:13:30,800 --> 00:13:36,040 Speaker 1: the frozen yogurt like accurately labeled, Uh so people knew 192 00:13:36,040 --> 00:13:41,000 Speaker 1: what they were getting. Interesting, fascinating. Yeah, But speaking of 193 00:13:41,800 --> 00:13:49,040 Speaker 1: what about the nutrition the nutrition of a nutrition label? Sure, 194 00:13:49,920 --> 00:13:55,920 Speaker 1: don't don't eat nutrition labels. They're not food. All right? 195 00:13:57,200 --> 00:14:00,480 Speaker 1: All right, have you ever had that moment where you're like, 196 00:14:00,720 --> 00:14:03,400 Speaker 1: because we were just talking about cheese, and I have 197 00:14:03,480 --> 00:14:06,040 Speaker 1: a lot of cheese for other various reasons most of 198 00:14:06,080 --> 00:14:09,880 Speaker 1: the bird, but the other day I was eating to 199 00:14:09,920 --> 00:14:12,080 Speaker 1: get like the piece of the rind and I'm like, 200 00:14:12,160 --> 00:14:13,959 Speaker 1: I'm not sure I'm supposed to eat this. This might 201 00:14:14,000 --> 00:14:19,440 Speaker 1: be paper. Yeah, yeah, I always. I frequently have that 202 00:14:19,560 --> 00:14:22,000 Speaker 1: question about cheese. Is I'm like, is this wax? Is 203 00:14:22,040 --> 00:14:26,320 Speaker 1: this cheese? Is this? What is? Well? When in doubt, 204 00:14:26,360 --> 00:14:33,280 Speaker 1: I just eat it when in doubt, Oh dear, that's 205 00:14:33,280 --> 00:14:40,120 Speaker 1: our lesser known motto. Well, we do have some numbers 206 00:14:40,160 --> 00:14:45,440 Speaker 1: for you. Yes, yes, we do. Yes. In when the 207 00:14:45,480 --> 00:14:47,240 Speaker 1: U s f d A, along with the Department of 208 00:14:47,240 --> 00:14:50,160 Speaker 1: Health and Human Services released the first Dietary Guidelines for 209 00:14:50,280 --> 00:14:54,560 Speaker 1: Americans with the intent of updating them every five years. UM. 210 00:14:54,600 --> 00:14:57,280 Speaker 1: When they first released them, there were seven guidelines and 211 00:14:57,320 --> 00:15:00,200 Speaker 1: two thous five they were forty one, so they are 212 00:15:00,840 --> 00:15:04,920 Speaker 1: constantly re evaluating and updating and adding stuff. Yeah, oh yes, 213 00:15:05,200 --> 00:15:09,960 Speaker 1: oh yes. Also, um, it does cost money for producers 214 00:15:10,000 --> 00:15:12,800 Speaker 1: to create nutrition labeling for their products. Um. And there 215 00:15:12,840 --> 00:15:16,240 Speaker 1: are all kinds of lab and database and consultation services 216 00:15:16,240 --> 00:15:19,240 Speaker 1: out there, but generally it seems like it costs in 217 00:15:19,480 --> 00:15:24,000 Speaker 1: current one United States dollars a little over a grand 218 00:15:24,320 --> 00:15:26,960 Speaker 1: to get the information you need about a product for 219 00:15:27,080 --> 00:15:29,120 Speaker 1: your label. And that's to say nothing of the cost 220 00:15:29,240 --> 00:15:33,640 Speaker 1: of actually getting those labels printed. And implemented. UM. And 221 00:15:33,680 --> 00:15:35,800 Speaker 1: of course, UM, every time that there's a change in 222 00:15:35,880 --> 00:15:40,120 Speaker 1: label regulation, as we're talking about happening constantly, you do 223 00:15:40,200 --> 00:15:42,880 Speaker 1: have to get new labeled data done and get that 224 00:15:42,960 --> 00:15:46,640 Speaker 1: label drawn up and change your packaging. UM. When the 225 00:15:46,720 --> 00:15:51,040 Speaker 1: FDA was looking into changing its labeling guidelines in a 226 00:15:51,080 --> 00:15:54,040 Speaker 1: big way in the ninety nineties, UM, it recognized that 227 00:15:54,120 --> 00:15:57,640 Speaker 1: the printing costs alone would cost the food industry some 228 00:15:57,720 --> 00:16:05,560 Speaker 1: seven and fifty six million dollars. Wow. Yeah, But it 229 00:16:05,600 --> 00:16:08,920 Speaker 1: was deemed important because like, nutrition is kind of a 230 00:16:08,920 --> 00:16:12,960 Speaker 1: big part of health. UM, and it's a big concern. UM. 231 00:16:13,120 --> 00:16:17,200 Speaker 1: Non communicable diseases, you know, like cancer, heart disease, diabetes, 232 00:16:17,240 --> 00:16:23,560 Speaker 1: stuff like that account for of human deaths globally. UM. 233 00:16:23,960 --> 00:16:27,520 Speaker 1: That's according to the World Health Organization. And poor diet 234 00:16:27,560 --> 00:16:32,280 Speaker 1: is a major risk factor of those. And according to 235 00:16:32,280 --> 00:16:35,880 Speaker 1: Tough Nutrition and Health Letter, people who consult nutrition labels 236 00:16:35,920 --> 00:16:39,400 Speaker 1: consume fewer calories and less total fat, saturated fat, cholesterol, 237 00:16:39,440 --> 00:16:42,400 Speaker 1: and added segars than non label users, But only sixty 238 00:16:42,400 --> 00:16:44,520 Speaker 1: one point six percent of those surveys said that they 239 00:16:44,560 --> 00:16:48,400 Speaker 1: regularly check the Nutrition Facts Panel. Usage of other label 240 00:16:48,440 --> 00:16:52,000 Speaker 1: resources was even lower, fifty one point six percent check 241 00:16:52,040 --> 00:16:54,640 Speaker 1: the ingredients list, forty seven point two percent look at 242 00:16:54,640 --> 00:16:57,560 Speaker 1: the serving size, and forty three point eight percent consider 243 00:16:57,600 --> 00:17:04,080 Speaker 1: health claims when pondering a food purchase. Huh yeah um, 244 00:17:04,119 --> 00:17:07,640 Speaker 1: and other studies have found upwards of people don't believe 245 00:17:07,880 --> 00:17:13,680 Speaker 1: health labeling on products. Yeah, but you know there we're 246 00:17:13,680 --> 00:17:18,919 Speaker 1: going to talk about some nefarious actors in the field 247 00:17:19,080 --> 00:17:22,800 Speaker 1: and practices and past. Sure. Yeah, yeah, I mean, you know, 248 00:17:23,000 --> 00:17:25,960 Speaker 1: it's I think I think moving moving forward with with 249 00:17:26,080 --> 00:17:30,800 Speaker 1: healthy skepticism is always good. But um, but gosh, yeah, 250 00:17:30,840 --> 00:17:33,680 Speaker 1: I I feel like I believe in them too much. 251 00:17:34,119 --> 00:17:37,040 Speaker 1: I'm like, this is science act. Clearly, no one whatever 252 00:17:37,119 --> 00:17:42,280 Speaker 1: lie about anything on a food package. How why what they? 253 00:17:42,280 --> 00:17:47,000 Speaker 1: How dare they? Yeah? In in that. In that same 254 00:17:47,200 --> 00:17:51,560 Speaker 1: research that the FDA was doing in the UM, they 255 00:17:51,560 --> 00:17:54,879 Speaker 1: were really trying to prove out the the like the 256 00:17:54,960 --> 00:17:59,399 Speaker 1: like cost benefit analysis of this whole thing UM, and 257 00:18:00,680 --> 00:18:06,000 Speaker 1: they determined that providing consumers with better nutrition information via 258 00:18:06,080 --> 00:18:11,280 Speaker 1: these labels would prevent one and seventy nine cancer cases, 259 00:18:11,680 --> 00:18:15,280 Speaker 1: four thousand and twenty four cases of cardiovascular disease, and 260 00:18:15,480 --> 00:18:19,960 Speaker 1: twelve thousand, nine hundred and two premature deaths over twenty years. 261 00:18:22,720 --> 00:18:24,960 Speaker 1: And they put a cash number on this, UM four 262 00:18:25,000 --> 00:18:29,400 Speaker 1: point two billion dollars in social benefits, worker productivity, healthcare savings, 263 00:18:29,400 --> 00:18:32,280 Speaker 1: all of that over the next twenty years UM. They 264 00:18:32,520 --> 00:18:36,840 Speaker 1: estimated in comparison UM that the cost of implementing these 265 00:18:36,960 --> 00:18:39,520 Speaker 1: labeling changes that they were proposing would be around two 266 00:18:39,560 --> 00:18:44,000 Speaker 1: point six billion dollars. So they were like, they were like, 267 00:18:44,119 --> 00:18:47,160 Speaker 1: forget about saving lives, because like, if all you're looking 268 00:18:47,200 --> 00:18:50,760 Speaker 1: at is the money, then I guess screw people. Um. 269 00:18:50,880 --> 00:18:54,520 Speaker 1: But but just in terms of money, you know, you're 270 00:18:54,680 --> 00:18:58,119 Speaker 1: you're saving like like at least a billion and a 271 00:18:58,200 --> 00:19:03,200 Speaker 1: half bucks by implementing these changes, and probably a lot 272 00:19:03,200 --> 00:19:05,600 Speaker 1: of people too, if you want to care about that 273 00:19:05,600 --> 00:19:14,000 Speaker 1: sort of if you care about yeah, wow, so big deal. Um. Obviously, 274 00:19:14,000 --> 00:19:18,320 Speaker 1: there's been a lot of research into the money aspect 275 00:19:18,400 --> 00:19:20,880 Speaker 1: and the life saving aspect and just the health overall 276 00:19:20,920 --> 00:19:24,240 Speaker 1: health aspect of that. I have found that really interesting 277 00:19:24,240 --> 00:19:26,520 Speaker 1: because I feel like, through this show, I've seen these 278 00:19:26,600 --> 00:19:30,720 Speaker 1: peaks and loads of people caring about health and not 279 00:19:30,800 --> 00:19:33,320 Speaker 1: caring so much, and so that does really impact what 280 00:19:33,680 --> 00:19:37,280 Speaker 1: it ends up on the label. Yeah, yeah, and right, 281 00:19:37,400 --> 00:19:39,880 Speaker 1: And I mean I don't know, like it's there. There's 282 00:19:39,920 --> 00:19:42,200 Speaker 1: so much I feel like there's a really huge gap 283 00:19:42,240 --> 00:19:44,639 Speaker 1: and assumption between like the fact that you put a 284 00:19:44,720 --> 00:19:46,640 Speaker 1: label out there and right like like you were saying 285 00:19:46,640 --> 00:19:50,040 Speaker 1: like this, this tough research was saying, um that that 286 00:19:50,160 --> 00:19:53,199 Speaker 1: someone's going to take that to heart and use it 287 00:19:53,480 --> 00:19:59,240 Speaker 1: in an appropriate way. Um. But but they've researched it 288 00:19:59,280 --> 00:20:03,720 Speaker 1: more than I have. They certainly have, UM. And I 289 00:20:03,800 --> 00:20:05,800 Speaker 1: was kind of reminded a couple of years ago. I 290 00:20:05,880 --> 00:20:07,760 Speaker 1: used to be somebody would bake a lot of stuff 291 00:20:07,760 --> 00:20:10,480 Speaker 1: and bringing them into the office back in the day, 292 00:20:10,960 --> 00:20:12,440 Speaker 1: and I would make a lot of healthy stuff. And 293 00:20:12,440 --> 00:20:15,320 Speaker 1: I remember once I made these they were really good, 294 00:20:15,560 --> 00:20:19,679 Speaker 1: delicious muffins, and they were, you know, really healthy and 295 00:20:19,720 --> 00:20:23,520 Speaker 1: low calory. And one of our coworkers was like, I 296 00:20:23,560 --> 00:20:25,920 Speaker 1: don't trust anything like this because I don't trust what's 297 00:20:25,960 --> 00:20:27,400 Speaker 1: in it. And I was like, well, I made it, 298 00:20:28,119 --> 00:20:34,760 Speaker 1: um even so, and she was like, no, but it 299 00:20:34,800 --> 00:20:36,919 Speaker 1: just doesn't make sense, like what is in it. I 300 00:20:37,000 --> 00:20:38,959 Speaker 1: was like, this thing and this thing and this thing, 301 00:20:39,160 --> 00:20:43,920 Speaker 1: here's the recipe. So that's just an interesting aspect to 302 00:20:43,960 --> 00:20:46,159 Speaker 1: you of of human nature, to me of like this, 303 00:20:46,320 --> 00:20:50,520 Speaker 1: always we have our experiences and assumptions that we operate 304 00:20:50,560 --> 00:20:55,280 Speaker 1: off of um, and that's what this nutrition label is 305 00:20:55,359 --> 00:20:58,880 Speaker 1: having to grapple with, is all of that, the company 306 00:20:59,000 --> 00:21:01,600 Speaker 1: side and the government side, in the human nature side. 307 00:21:04,000 --> 00:21:06,240 Speaker 1: It isn't. It is an interesting puzzle and it has 308 00:21:06,760 --> 00:21:09,720 Speaker 1: it is one that we have been coping with for 309 00:21:09,720 --> 00:21:13,840 Speaker 1: her for a hot minute. Yes, and speaking of a 310 00:21:13,880 --> 00:21:17,240 Speaker 1: hot minute, we do have a hot bit of history 311 00:21:17,320 --> 00:21:19,800 Speaker 1: for you. We do, and we will get into that 312 00:21:19,840 --> 00:21:21,520 Speaker 1: as soon as we get back from a quick break 313 00:21:21,520 --> 00:21:32,080 Speaker 1: for a word from our sponsor, and we're back, Thank 314 00:21:32,080 --> 00:21:35,240 Speaker 1: you sponsored, Yes, thank you. So, as we said, a 315 00:21:35,240 --> 00:21:37,000 Speaker 1: lot of what we're going to be talking about is 316 00:21:37,080 --> 00:21:39,720 Speaker 1: based in the United States. Um, that we're going to 317 00:21:39,720 --> 00:21:43,640 Speaker 1: touch on other countries and that information is absolutely out there. 318 00:21:44,359 --> 00:21:48,280 Speaker 1: So that being said, international listeners, as always, I would 319 00:21:48,359 --> 00:21:50,280 Speaker 1: love to hear from you, oh yeah, yeah, yeah, and 320 00:21:50,320 --> 00:21:53,280 Speaker 1: if um, if, if you know, off the top of 321 00:21:53,320 --> 00:21:56,040 Speaker 1: your head of a particularly interesting story, we would be 322 00:21:56,080 --> 00:21:59,040 Speaker 1: happy to do a whole episode. But yeah, like like 323 00:21:59,119 --> 00:22:02,040 Speaker 1: that's this would have been a much there's you guys. 324 00:22:02,080 --> 00:22:06,160 Speaker 1: There's a lot of governments out there, as it turns out, Yeah, 325 00:22:06,240 --> 00:22:08,520 Speaker 1: but a lot, a lot a lot of them looking 326 00:22:08,560 --> 00:22:12,920 Speaker 1: into this whole nutrition puzzle piece and how to communicate 327 00:22:13,000 --> 00:22:17,200 Speaker 1: that effectively to the public. So yeah, it's a lot 328 00:22:17,800 --> 00:22:22,080 Speaker 1: um alright. So nutrition labels in the US really got 329 00:22:22,080 --> 00:22:25,680 Speaker 1: started around the nineteen sixties. Certain foods that the Food 330 00:22:25,680 --> 00:22:27,880 Speaker 1: and Drug Administration are the f t A labeled as 331 00:22:28,280 --> 00:22:31,600 Speaker 1: for quote special dietary uses, meaning foods that could be 332 00:22:31,720 --> 00:22:36,920 Speaker 1: used to meet knees caused by physical, pathological, or similar conditions. Um. 333 00:22:36,960 --> 00:22:40,600 Speaker 1: Those foods have labels detailing their sodium and or calories 334 00:22:41,160 --> 00:22:44,000 Speaker 1: on them um. From nineteen forty one to about nineteen 335 00:22:44,080 --> 00:22:48,520 Speaker 1: sixty one. There were several reasons at play when it 336 00:22:48,600 --> 00:22:51,960 Speaker 1: came to the lack of labeling. One reason was that 337 00:22:52,000 --> 00:22:55,440 Speaker 1: most people were cooking at home with pretty simple ingredients. 338 00:22:56,040 --> 00:22:59,720 Speaker 1: The other related reason was this was before food processing, 339 00:22:59,760 --> 00:23:03,040 Speaker 1: so people weren't really questioning what was in their food. 340 00:23:03,040 --> 00:23:08,520 Speaker 1: That coworker at our office like, what isn't here? Yeah 341 00:23:08,600 --> 00:23:11,520 Speaker 1: I made it? Yeah yeah. I mean you know, for 342 00:23:11,520 --> 00:23:15,160 Speaker 1: for for most of human history, um, the food production 343 00:23:15,280 --> 00:23:19,200 Speaker 1: happened in in homes or in shops, um and so 344 00:23:19,520 --> 00:23:21,560 Speaker 1: uh and and and locally and so you know, you 345 00:23:21,600 --> 00:23:29,840 Speaker 1: weren't before the Industrial Revolution, it wasn't really a question rights, right. Um. 346 00:23:29,960 --> 00:23:33,680 Speaker 1: That being said, there were labels even earlier than this, 347 00:23:33,920 --> 00:23:36,440 Speaker 1: going back to some food born outbreaks in the eighteen 348 00:23:36,480 --> 00:23:38,960 Speaker 1: fifties in the U s including the high profile death 349 00:23:39,320 --> 00:23:42,280 Speaker 1: of US President Zachary Taylor, who was believed to have 350 00:23:42,320 --> 00:23:45,680 Speaker 1: died at her eating some bad fruit and drinking some 351 00:23:45,760 --> 00:23:49,840 Speaker 1: bad milk. President Lincoln created the U s d A 352 00:23:49,920 --> 00:23:52,680 Speaker 1: in eighteen sixty two in response, and the USDA crafted 353 00:23:52,720 --> 00:23:55,920 Speaker 1: some strict guidelines on food processing and handling. And I 354 00:23:55,920 --> 00:23:57,480 Speaker 1: think that's another theme, like we're not going to go 355 00:23:57,520 --> 00:24:00,280 Speaker 1: through that as much, but I kept thinking king of 356 00:24:00,720 --> 00:24:04,440 Speaker 1: like the Jungle Sinclair's The Jungle. There these big moments 357 00:24:04,520 --> 00:24:08,080 Speaker 1: in history where people like, wait, what is this? Oh 358 00:24:08,160 --> 00:24:10,240 Speaker 1: yeah yeah yeah, and and we and we We've talked 359 00:24:10,240 --> 00:24:12,720 Speaker 1: about that in a bunch of different episodes. Um catch 360 00:24:12,800 --> 00:24:15,640 Speaker 1: up was a big one. Stuff like that. Yeah yeah 361 00:24:15,760 --> 00:24:20,840 Speaker 1: yeah um. Others. Other researchers have pointed out that due 362 00:24:20,840 --> 00:24:25,240 Speaker 1: to miss labeling around bread weight, food labeling technically goes 363 00:24:25,280 --> 00:24:27,119 Speaker 1: back even further like the Middle Ages, but that was 364 00:24:27,200 --> 00:24:30,160 Speaker 1: much more you know, this is how much this piece 365 00:24:30,240 --> 00:24:35,239 Speaker 1: of bread? Weys sure sure? Or or you know, like 366 00:24:35,240 --> 00:24:37,440 Speaker 1: like various other things like um like like we talked 367 00:24:37,440 --> 00:24:40,199 Speaker 1: about in our Cheddar episode. Um uh you know, like 368 00:24:40,240 --> 00:24:42,800 Speaker 1: how much how much milk fat would have been going 369 00:24:42,840 --> 00:24:47,600 Speaker 1: into different products like that. So yeah, yeah, cheese is 370 00:24:47,600 --> 00:24:50,879 Speaker 1: a good one to bring up in this conversation. Yes, 371 00:24:51,240 --> 00:24:57,440 Speaker 1: lots of scandals with the cheese. In six the First 372 00:24:57,520 --> 00:25:01,040 Speaker 1: Food and Drugs Act past, illegalizing interstate sales of miss 373 00:25:01,040 --> 00:25:04,720 Speaker 1: branded and or adulterated foods, drinks, and drugs, and in 374 00:25:05,600 --> 00:25:08,120 Speaker 1: the U Supreme Court took it a step further, decrying 375 00:25:08,160 --> 00:25:11,440 Speaker 1: any misleading or deceptive info provided by a company about 376 00:25:11,440 --> 00:25:15,440 Speaker 1: a food product, even if true, was illegal, So even 377 00:25:15,440 --> 00:25:23,320 Speaker 1: if it was just kind of like I guess, yeah, misleading. Yeah. 378 00:25:23,680 --> 00:25:28,000 Speaker 1: Then of course there was the Oleo Margarine Act, enacted 379 00:25:28,000 --> 00:25:33,119 Speaker 1: in nineteen fifty to distinguish colored margarine from butter yes, 380 00:25:33,600 --> 00:25:37,920 Speaker 1: and then in the Food Additives Amendment required manufacturers to 381 00:25:38,040 --> 00:25:40,760 Speaker 1: name all the additives in their product um And then 382 00:25:40,800 --> 00:25:43,760 Speaker 1: that same year, the FDA released their guidelines around foods 383 00:25:43,800 --> 00:25:46,560 Speaker 1: generally recognized as safe our grass g r A s, 384 00:25:46,600 --> 00:25:50,680 Speaker 1: which we've also talked about quite I think stepping back 385 00:25:50,720 --> 00:25:53,880 Speaker 1: a bit, and also future episode because I'm really fascinated 386 00:25:53,880 --> 00:25:59,359 Speaker 1: with this now. The first vitamin was isolated in nine. Yeah. Yeah, 387 00:25:59,840 --> 00:26:04,480 Speaker 1: the entire discussion around macro and micro nutrients, um and 388 00:26:04,680 --> 00:26:07,240 Speaker 1: I and I kind of covered that earlier, but but 389 00:26:07,320 --> 00:26:09,480 Speaker 1: just in case anyone is confused by those terms, um 390 00:26:09,720 --> 00:26:13,359 Speaker 1: uh no shame in it. Uh. Macronutrients are things like 391 00:26:13,440 --> 00:26:16,760 Speaker 1: protein and fat and carbohydrate that are the the the 392 00:26:16,800 --> 00:26:20,679 Speaker 1: big components of our diets. And then the micronutrients are 393 00:26:20,720 --> 00:26:23,400 Speaker 1: the vitamins and minerals and stuff like that. So uh 394 00:26:23,480 --> 00:26:25,560 Speaker 1: yeah yeah, um for yeah, for most of human history, 395 00:26:25,600 --> 00:26:27,520 Speaker 1: we didn't know how all that worked. We were just like, well, 396 00:26:27,600 --> 00:26:30,880 Speaker 1: we feel full when we eat this meat, and we 397 00:26:31,200 --> 00:26:39,080 Speaker 1: you know, dialusue when we eat vegetables, um scurvy. Yeah. Yeah, 398 00:26:39,480 --> 00:26:41,520 Speaker 1: but but but right we we didn't start knowing what 399 00:26:41,640 --> 00:26:45,520 Speaker 1: those molecules are and what they're doing, or or compounds 400 00:26:45,560 --> 00:26:51,640 Speaker 1: are and what they're doing, um until basically the nineteen hundreds. Yeah, 401 00:26:52,520 --> 00:26:58,080 Speaker 1: which is wild to think about anyway, I know. Um Okay, 402 00:26:58,240 --> 00:27:02,080 Speaker 1: So all of this of you know, kind of minimal 403 00:27:02,160 --> 00:27:07,080 Speaker 1: wabeling in the US changed course in the fifties and sixties. 404 00:27:07,119 --> 00:27:12,680 Speaker 1: When processed food entered the mainstream American diet, people understandably 405 00:27:12,720 --> 00:27:15,639 Speaker 1: were a little concerned and perhaps just curious what was 406 00:27:15,680 --> 00:27:20,359 Speaker 1: in their food and kept requesting for this information. And 407 00:27:20,359 --> 00:27:23,320 Speaker 1: because of all this, the nineteen sixty nine White House 408 00:27:23,320 --> 00:27:27,080 Speaker 1: Conference on Food, Nutrition and Health received a recommendation suggesting 409 00:27:27,359 --> 00:27:29,480 Speaker 1: that they come up with a way to quantify and 410 00:27:29,480 --> 00:27:33,560 Speaker 1: communicate the nutritional qualities of food products. And here's a 411 00:27:33,640 --> 00:27:36,639 Speaker 1: quote from that conference. Every manufacturer should be encouraged to 412 00:27:36,640 --> 00:27:40,080 Speaker 1: provide truthful nutritional information about his products to enable consumers 413 00:27:40,160 --> 00:27:46,480 Speaker 1: to follow recommended dietary regiments. The FDA took this suggestion 414 00:27:46,480 --> 00:27:48,080 Speaker 1: to heart and got to work on it right away. 415 00:27:48,119 --> 00:27:52,640 Speaker 1: They consulted prominent figures in the food industry, producers and nutritionists. 416 00:27:52,720 --> 00:27:55,920 Speaker 1: They tested out a few labels. In nineteen seventy two, 417 00:27:56,119 --> 00:27:59,480 Speaker 1: the FDA released a proposed format for nutrition labels on 418 00:27:59,520 --> 00:28:03,760 Speaker 1: packaged foods. These labels were optional outside of foods that 419 00:28:03,840 --> 00:28:06,639 Speaker 1: made some level of nutritional claim in any way, whether 420 00:28:06,720 --> 00:28:10,840 Speaker 1: that was in the labeling or in the advertising. They 421 00:28:10,920 --> 00:28:14,679 Speaker 1: implemented this as an extension of the Food, Drug and 422 00:28:14,720 --> 00:28:17,800 Speaker 1: Cosmetic Act that determined that a food was not branded 423 00:28:17,800 --> 00:28:20,840 Speaker 1: correctly if it quote fails to reveal facts material in 424 00:28:20,880 --> 00:28:26,960 Speaker 1: the light of such representation. Okay, okay, so yes. These 425 00:28:27,000 --> 00:28:30,360 Speaker 1: regulations went to effect in nineteen seventy three. They required 426 00:28:30,400 --> 00:28:33,960 Speaker 1: that The label included information on the calorie, protein, and 427 00:28:34,000 --> 00:28:37,040 Speaker 1: carbohydrates UM, all contents of all those, along with the 428 00:28:37,080 --> 00:28:43,200 Speaker 1: recommended daily percentages of vitamins A and C, calcium, thiamin, riboflavin, niacin, iron, 429 00:28:43,280 --> 00:28:47,320 Speaker 1: and proteins. The manufacturer could also include info on the 430 00:28:47,360 --> 00:28:52,160 Speaker 1: saturated fats, polyunsaturated fatty acids, and sodium if they so desired. 431 00:28:53,200 --> 00:28:56,040 Speaker 1: These numbers were to be calculated based on an average 432 00:28:56,040 --> 00:28:59,560 Speaker 1: serving size UM. All of these numbers were based on 433 00:28:59,640 --> 00:29:03,800 Speaker 1: the Recommended Dietary Allowance the rd A, calculated by the 434 00:29:03,920 --> 00:29:07,360 Speaker 1: National Academy of Sciences UH. The numbers were, for the 435 00:29:07,520 --> 00:29:10,480 Speaker 1: most part, the highest value for any given r d 436 00:29:10,640 --> 00:29:15,400 Speaker 1: A nutrient for men and women who weren't pregnant or lactating. 437 00:29:15,640 --> 00:29:17,560 Speaker 1: And yes, I did try to. This is where my 438 00:29:17,600 --> 00:29:21,800 Speaker 1: brain was like, stop it, you're not understanding this. I 439 00:29:21,800 --> 00:29:26,960 Speaker 1: think you're communicating what they did. But yes, I was interested. 440 00:29:28,400 --> 00:29:31,360 Speaker 1: Oh how I've never thought about that? How did they 441 00:29:31,480 --> 00:29:37,120 Speaker 1: arrive at these numbers? Oh? Sure, yeah, the whole process. Yes, UM. 442 00:29:37,200 --> 00:29:39,520 Speaker 1: The U s d AS Food Safety and Inspection Service 443 00:29:39,520 --> 00:29:42,040 Speaker 1: provided similar numbers for meat and poultry was sort of 444 00:29:42,080 --> 00:29:48,360 Speaker 1: separately regulated. UM. Despite this, a lot of companies were 445 00:29:48,360 --> 00:29:51,720 Speaker 1: out there making false claims, and a case reached the 446 00:29:51,720 --> 00:29:55,440 Speaker 1: Supreme Court in ninety three, the court ruled that nutrition 447 00:29:55,520 --> 00:29:57,720 Speaker 1: labels had to be included on all foods that we're 448 00:29:57,720 --> 00:30:02,480 Speaker 1: making any type of health claim in. The Federal Trade Commission, 449 00:30:02,520 --> 00:30:04,320 Speaker 1: along with the f d A and U s d A, 450 00:30:04,400 --> 00:30:09,120 Speaker 1: conducted hearings on problems and possible improvements of these nutrition labels, 451 00:30:09,200 --> 00:30:13,400 Speaker 1: and they called for them to be made mandatory. Yeah. 452 00:30:13,640 --> 00:30:16,720 Speaker 1: Across the nineteen seventies, there was a lot of concern 453 00:30:16,920 --> 00:30:20,680 Speaker 1: and activism from various communities about all of this. UM. 454 00:30:20,680 --> 00:30:23,840 Speaker 1: Consumer advocate groups like the Center for Science and the 455 00:30:23,880 --> 00:30:29,280 Speaker 1: Public Interest started really pushing for like more better labeling information, UM, 456 00:30:29,360 --> 00:30:31,720 Speaker 1: including for a type of product that we haven't mentioned yet, 457 00:30:32,080 --> 00:30:36,800 Speaker 1: alcohol and more on that in a minute. Yes. Moving 458 00:30:36,800 --> 00:30:39,720 Speaker 1: into the nineteen eighties, interest in health and nutrition was rising, 459 00:30:39,760 --> 00:30:43,120 Speaker 1: partly in thanks to the National Research Council's paper Diet 460 00:30:43,160 --> 00:30:47,080 Speaker 1: and Health Implications for Reducing Chronic Disease Risk, and also 461 00:30:47,480 --> 00:30:51,760 Speaker 1: the Surgeon General's Report on Nutrition and Health. These papers 462 00:30:51,840 --> 00:30:54,440 Speaker 1: really recommended things like cutting back on fat and were 463 00:30:54,480 --> 00:30:59,520 Speaker 1: instrumental in forming these ideas around health in America. Yeah, 464 00:31:00,120 --> 00:31:03,080 Speaker 1: and and right, like Uh, like we said earlier, Um, 465 00:31:03,160 --> 00:31:05,760 Speaker 1: we do talk about this kind of era a lot 466 00:31:05,840 --> 00:31:09,440 Speaker 1: in our Sugar and Miracle Berry episodes. Um, so see 467 00:31:09,480 --> 00:31:11,560 Speaker 1: those for a little more on that there. In short, 468 00:31:11,600 --> 00:31:13,440 Speaker 1: there there were a lot of people, a lot of 469 00:31:13,440 --> 00:31:15,560 Speaker 1: science humans doing a lot of really good work, and 470 00:31:15,600 --> 00:31:19,000 Speaker 1: also a lot of influence from the sugar industry and 471 00:31:19,040 --> 00:31:24,880 Speaker 1: other lobbies. Yes, mucking everything up tremendously. So yes, yes indeed. 472 00:31:25,440 --> 00:31:28,880 Speaker 1: Oh and also, as we mentioned in our serial episode 473 00:31:29,360 --> 00:31:34,480 Speaker 1: in Kellogg's, in conjunction with the National Cancer Institute, started 474 00:31:34,600 --> 00:31:36,920 Speaker 1: a campaign of using the back label to to out 475 00:31:36,920 --> 00:31:40,520 Speaker 1: the link between fiber consumption and too possible loweral rates 476 00:31:40,720 --> 00:31:43,400 Speaker 1: of certain types of cancer. And when the FDA didn't 477 00:31:43,440 --> 00:31:46,280 Speaker 1: come after them, other companies started doing similar things. So 478 00:31:46,360 --> 00:31:49,120 Speaker 1: this really opened the door for a lot of the 479 00:31:49,360 --> 00:31:51,840 Speaker 1: you know, like the little box claims you might see 480 00:31:51,920 --> 00:31:54,480 Speaker 1: us on I I often do think of cereals or 481 00:31:54,480 --> 00:31:58,400 Speaker 1: breakfast products in particular. Yeah, yeah, they're like this has fiber, 482 00:31:58,520 --> 00:32:04,280 Speaker 1: you won't get cancer. Go um and write. Yes, it's 483 00:32:04,320 --> 00:32:09,200 Speaker 1: a very specific and narrow claim that again might technically 484 00:32:09,200 --> 00:32:12,760 Speaker 1: not be untrue, but might be a little bit misleading, 485 00:32:13,600 --> 00:32:18,520 Speaker 1: yes for sure. Um okay, but even At this time, 486 00:32:18,560 --> 00:32:23,800 Speaker 1: there still wasn't any like really standardized nutrition label in 487 00:32:24,960 --> 00:32:27,680 Speaker 1: Dr Lewis W. Sullivan, who was the Secretary of the U. 488 00:32:27,800 --> 00:32:29,840 Speaker 1: S Department of Health and Human Services at the time, 489 00:32:30,200 --> 00:32:33,440 Speaker 1: called on the FDA to revise the food label UM, 490 00:32:33,480 --> 00:32:37,520 Speaker 1: and on a separate occasion said, as consumers shop for 491 00:32:37,600 --> 00:32:41,840 Speaker 1: healthier food, they encounter confusion and frustration. The grocery store 492 00:32:41,880 --> 00:32:44,760 Speaker 1: has become a tower of babel and consumers need to 493 00:32:44,800 --> 00:32:48,440 Speaker 1: be linguists, scientists and mind readers to understand the many 494 00:32:48,520 --> 00:32:53,400 Speaker 1: labels that they see appreciated Yeah, I'm like a O 495 00:32:53,600 --> 00:32:59,000 Speaker 1: snap and be uh yeah, absolutely huh. A period of 496 00:32:59,000 --> 00:33:02,959 Speaker 1: public comment was opened across the country, and as scientific advancements, 497 00:33:03,000 --> 00:33:07,000 Speaker 1: new dietary recommendations, individual states where they were getting in 498 00:33:07,040 --> 00:33:10,680 Speaker 1: on this food safety game, and all this labeling happening 499 00:33:10,880 --> 00:33:14,280 Speaker 1: um within the manufacturing realm. All of this influenced this 500 00:33:14,320 --> 00:33:21,720 Speaker 1: push for a new, clearer, standardized nutrition label. The U. S. 501 00:33:21,800 --> 00:33:25,640 Speaker 1: D A signed the Nutrition Labeling and Education Act, which 502 00:33:25,680 --> 00:33:28,480 Speaker 1: was an amendment of the Federal Food, Drug and Cosmetic 503 00:33:28,520 --> 00:33:32,560 Speaker 1: Act into law, and and this decree that all companies 504 00:33:32,600 --> 00:33:36,040 Speaker 1: had to keep claims about their products consistent and include 505 00:33:36,080 --> 00:33:40,719 Speaker 1: detailed and standardized nutrition information on anything they were intending 506 00:33:40,920 --> 00:33:44,960 Speaker 1: to sell. So that's really recent. I was surprised. Yeah, 507 00:33:45,280 --> 00:33:49,960 Speaker 1: I don't think I realized that this happened during my lifetime. 508 00:33:50,960 --> 00:33:56,240 Speaker 1: Me either, me either. And it's still changing changing. Oh yes. 509 00:33:57,320 --> 00:34:00,239 Speaker 1: So with this act, r d as were replaced with 510 00:34:00,320 --> 00:34:04,200 Speaker 1: reference Daily Intakes are r D eyes, and guidelines around 511 00:34:04,280 --> 00:34:08,000 Speaker 1: serving sizes were given. That's one area where I kind 512 00:34:08,000 --> 00:34:12,640 Speaker 1: of chuckled, and it has it's changed a lot. Officials 513 00:34:12,800 --> 00:34:15,680 Speaker 1: looked to those two reports that I mentioned earlier to 514 00:34:15,719 --> 00:34:18,560 Speaker 1: figure out what vitamins and minerals to include on these labels. 515 00:34:18,880 --> 00:34:23,560 Speaker 1: Um Some like total sugars were voluntary unless the product 516 00:34:23,560 --> 00:34:27,759 Speaker 1: made some kind of claim about sugar content. The legislation 517 00:34:27,840 --> 00:34:31,240 Speaker 1: also called for standardized definitions to be developed and used 518 00:34:31,360 --> 00:34:34,000 Speaker 1: so that we were all on the same page when 519 00:34:34,000 --> 00:34:38,720 Speaker 1: it came to whatever terminology was being implemented. US Nutrition 520 00:34:38,800 --> 00:34:43,200 Speaker 1: Facts labels debuted in it covered a majority of food 521 00:34:43,239 --> 00:34:46,440 Speaker 1: products other than alcohol and meat and poultry, which were 522 00:34:46,760 --> 00:34:49,759 Speaker 1: meat and poultry were under the jurisdiction of different departments, 523 00:34:49,760 --> 00:34:53,120 Speaker 1: so the FDA worked with f S I S to 524 00:34:53,280 --> 00:34:55,920 Speaker 1: get the meat and poultry industry on boards. So they 525 00:34:56,040 --> 00:34:58,399 Speaker 1: even though they were under different jurisdictions, they did kind 526 00:34:58,400 --> 00:35:02,120 Speaker 1: of follow the same path. Yeah um. And there were 527 00:35:02,120 --> 00:35:05,239 Speaker 1: a few other exceptions like baby formula, which already had 528 00:35:05,320 --> 00:35:09,520 Speaker 1: its own set of rules, and yes, serving sizes or 529 00:35:09,760 --> 00:35:14,560 Speaker 1: reference amounts customarily consumed or are a CC were updated 530 00:35:14,600 --> 00:35:20,160 Speaker 1: in and okay so um so uh, meat and poultry 531 00:35:20,600 --> 00:35:24,959 Speaker 1: a few other exceptions, and then alcohol alcohol also being 532 00:35:25,120 --> 00:35:29,239 Speaker 1: under a different jurisdiction. Um, so okay. Brief aside here, 533 00:35:29,440 --> 00:35:32,239 Speaker 1: Um that the reason that alcohol does not have to 534 00:35:32,280 --> 00:35:36,960 Speaker 1: carry nutrition labels in the United States, despite contributing to 535 00:35:37,120 --> 00:35:39,760 Speaker 1: an average of four hundred calories a day to American 536 00:35:39,800 --> 00:35:44,120 Speaker 1: diets by some estimates, Um, the reason is prohibition and 537 00:35:44,160 --> 00:35:51,000 Speaker 1: tax law. M'm not surprised. Yeah yeah, so okay um um. 538 00:35:51,040 --> 00:35:54,399 Speaker 1: After the repeal of prohibition, um, the government was kind 539 00:35:54,400 --> 00:35:57,080 Speaker 1: of going like, all right, how can we at least 540 00:35:57,160 --> 00:35:59,319 Speaker 1: make some money off of this thing that we've been 541 00:35:59,400 --> 00:36:03,839 Speaker 1: railing again that we've finally allowed people to sell and 542 00:36:03,920 --> 00:36:09,279 Speaker 1: buy again. Um so um. They passed the Alcohol Administration Act, 543 00:36:09,400 --> 00:36:12,320 Speaker 1: which created this new governing body that would eventually become 544 00:36:12,360 --> 00:36:15,719 Speaker 1: the Alcohol and Tobacco Tax and Trade Bureau um or 545 00:36:15,760 --> 00:36:19,759 Speaker 1: the t TB for short, and this, uh, this, this 546 00:36:19,880 --> 00:36:24,160 Speaker 1: placed control of how alcohol is marketed and sold UM 547 00:36:24,200 --> 00:36:27,440 Speaker 1: outside of the FDA's hands by the time the FDA 548 00:36:27,680 --> 00:36:30,120 Speaker 1: became a thing. Um. For the most part, there are 549 00:36:30,160 --> 00:36:33,280 Speaker 1: some exceptions, because of course there are UM like wines 550 00:36:33,440 --> 00:36:37,120 Speaker 1: that contain less than seven percent alcohol UM and beers 551 00:36:37,160 --> 00:36:41,640 Speaker 1: that don't contain multi barley those are under FDA regulations. Anyway, 552 00:36:42,280 --> 00:36:45,319 Speaker 1: I again, this could be a whole separate episode, and 553 00:36:45,440 --> 00:36:47,719 Speaker 1: I'm fascinated by it, so hopefully it will be in 554 00:36:47,719 --> 00:36:51,640 Speaker 1: the future. Um. But yeah so um. So. A few 555 00:36:51,680 --> 00:36:56,080 Speaker 1: alcohol labeling regulations were happening vaguely in parallel to everything 556 00:36:56,080 --> 00:36:58,080 Speaker 1: that was going on with the f D, a UM 557 00:36:58,080 --> 00:37:01,600 Speaker 1: and nutrition labels over the years. But I think it's 558 00:37:01,640 --> 00:37:04,680 Speaker 1: safe to say that the alcohol industry was largely just 559 00:37:04,840 --> 00:37:07,759 Speaker 1: pleased as punch to not have to mess with any 560 00:37:07,800 --> 00:37:13,000 Speaker 1: of that, and a number of related lobbies and brands 561 00:37:13,080 --> 00:37:16,160 Speaker 1: did put pressure on the government to avoid pushes for 562 00:37:16,360 --> 00:37:21,000 Speaker 1: nutrition labeling on alcohol. It's funny how it kind of 563 00:37:21,000 --> 00:37:25,440 Speaker 1: backfired for the government, Like all these groups that were like, 564 00:37:25,480 --> 00:37:30,000 Speaker 1: oh no, yeah, yeah, it's it's it's a it's a 565 00:37:30,000 --> 00:37:32,440 Speaker 1: complicated and fascinating I've got like one more note about it. 566 00:37:32,480 --> 00:37:35,960 Speaker 1: But anyway, um uh, continuing with with things that do 567 00:37:36,080 --> 00:37:40,960 Speaker 1: have these nutrition labels. Yes, American Heart Association Loss of 568 00:37:41,000 --> 00:37:45,040 Speaker 1: certification program that in part included the Heart Check label 569 00:37:45,440 --> 00:37:47,480 Speaker 1: on food products, and I imagine a lot of a 570 00:37:47,520 --> 00:37:50,799 Speaker 1: lot of you are familiar with that. To get this certification, 571 00:37:50,880 --> 00:37:53,520 Speaker 1: the product in question has to be low and cholesterol 572 00:37:53,520 --> 00:37:56,520 Speaker 1: and saturated fat and the manufacturer has to make a 573 00:37:56,520 --> 00:38:00,799 Speaker 1: payment to the ah AS if you can't afford it. 574 00:38:00,960 --> 00:38:05,200 Speaker 1: Co branded kind of thing. Sure. The Farm Bill of 575 00:38:05,200 --> 00:38:07,919 Speaker 1: two thousand two required that all fresh meat, poultry, pork, 576 00:38:08,000 --> 00:38:11,440 Speaker 1: and lamb come with a country of origin label, and 577 00:38:11,640 --> 00:38:13,440 Speaker 1: that one to effect in two thousand nine. But it 578 00:38:13,480 --> 00:38:15,359 Speaker 1: was rifles loopholes, and I feel like we've been talking 579 00:38:15,360 --> 00:38:18,400 Speaker 1: about that a lot too when we talk about like, uh, 580 00:38:19,080 --> 00:38:22,719 Speaker 1: mislabeled seafood or or there's just a lot of instances 581 00:38:22,840 --> 00:38:26,600 Speaker 1: of this still being a problem. Yeah, yeah, And I 582 00:38:26,640 --> 00:38:30,880 Speaker 1: believe I believe that this was partially influenced by UM 583 00:38:31,000 --> 00:38:35,359 Speaker 1: the sponge form and scephalitis mad cow um issues of 584 00:38:35,400 --> 00:38:40,320 Speaker 1: that era UM, which we talked about in our Sweetbreads episode. 585 00:38:40,880 --> 00:38:43,640 Speaker 1: Mm hmm, yep, wow, this one's I mean, I guess 586 00:38:43,719 --> 00:38:49,319 Speaker 1: nutrition does such on all kinds of things, so transpats 587 00:38:49,320 --> 00:38:51,560 Speaker 1: were required to be a part of labeling beginning in 588 00:38:51,600 --> 00:38:54,440 Speaker 1: two thousand three here in the United States. Also in 589 00:38:54,480 --> 00:38:56,920 Speaker 1: two thousand three, the FDA shifted their rules so that 590 00:38:57,000 --> 00:38:59,920 Speaker 1: companies no longer had to make health claims based on 591 00:39:00,040 --> 00:39:03,760 Speaker 1: quote significant scientific consensus, but now could make them based 592 00:39:03,800 --> 00:39:08,799 Speaker 1: on quote some scientific evidence or very limited and preliminary 593 00:39:09,080 --> 00:39:14,800 Speaker 1: scientific research. Um. Soon after, in two thousand four, companies 594 00:39:14,800 --> 00:39:19,520 Speaker 1: started denoting their healthier products with their own labeling. Again, 595 00:39:19,560 --> 00:39:23,000 Speaker 1: I believe we're all very familiar with this. Over the 596 00:39:23,040 --> 00:39:26,480 Speaker 1: next decade, similar things happened, with grocery stores and companies 597 00:39:26,520 --> 00:39:30,000 Speaker 1: finding new ways to draw attention to healthier options. In 598 00:39:30,040 --> 00:39:33,160 Speaker 1: two thousand nine, the FDA sent a letter to Smart Choices, 599 00:39:33,560 --> 00:39:38,319 Speaker 1: which is that green check on products. Yeah. Um, And 600 00:39:38,360 --> 00:39:43,239 Speaker 1: the FDA was like, stop please, you're confusing people. Stop it. Um. 601 00:39:43,280 --> 00:39:46,120 Speaker 1: And it worked, I guess, because only a week later 602 00:39:46,160 --> 00:39:53,279 Speaker 1: the programs suspended itself. Well that's that's delightful. I mean, yeah, yeah, 603 00:39:53,400 --> 00:39:55,080 Speaker 1: no, no no, no, that that was that was an era. 604 00:39:55,200 --> 00:39:56,920 Speaker 1: Yeah no, I guess I had never thought about it. 605 00:39:57,000 --> 00:40:00,160 Speaker 1: But um, But the early two thousand's really were a 606 00:40:00,239 --> 00:40:03,239 Speaker 1: time when a lot of labeling was coming out that 607 00:40:03,360 --> 00:40:07,319 Speaker 1: was very like by this it's healthy. Yeah, and it 608 00:40:07,400 --> 00:40:10,160 Speaker 1: wasn't for a few years until like that started getting 609 00:40:10,160 --> 00:40:13,080 Speaker 1: shut down. Yeah. And I was thinking about, you know, 610 00:40:13,120 --> 00:40:15,799 Speaker 1: when I was a kid, because a lot of this 611 00:40:15,880 --> 00:40:18,799 Speaker 1: stuff that I'm thinking of his marketed torch children, and 612 00:40:19,880 --> 00:40:22,319 Speaker 1: it would have like the box tops and so you 613 00:40:22,320 --> 00:40:28,200 Speaker 1: would get like a monetary, you know, kick back of 614 00:40:28,239 --> 00:40:31,120 Speaker 1: eating this thing. And it's also being touted as healthy. 615 00:40:31,440 --> 00:40:37,279 Speaker 1: So okay, yeah, it's just kind of predatory in a way, 616 00:40:37,280 --> 00:40:42,600 Speaker 1: I guess. Oh absolutely telling parents or guardians this is 617 00:40:42,640 --> 00:40:44,879 Speaker 1: good for your kids, and then also you get money 618 00:40:44,920 --> 00:40:48,080 Speaker 1: for your school or whatever if you sure. Yeah yeah. 619 00:40:48,160 --> 00:40:50,799 Speaker 1: And then right, and then like all kinds of parallel 620 00:40:50,880 --> 00:40:54,080 Speaker 1: issues like like use of words like a like natural 621 00:40:54,360 --> 00:40:57,919 Speaker 1: that don't that it's not that they mean nothing, it's 622 00:40:57,960 --> 00:40:59,520 Speaker 1: just that they don't mean what you think they mean. 623 00:40:59,760 --> 00:41:04,520 Speaker 1: Like right, um, and again a whole other, whole other 624 00:41:04,560 --> 00:41:11,799 Speaker 1: episode um uh in um. The aforementioned Alcohol and Tobacco 625 00:41:12,080 --> 00:41:16,960 Speaker 1: Tax and Trade Bureau made nutrition labels for alcohol optional. 626 00:41:20,200 --> 00:41:23,640 Speaker 1: And this is when we started seeing like like you know, 627 00:41:23,640 --> 00:41:27,560 Speaker 1: all of those like light beers marketing. They're low calorie counts, 628 00:41:27,600 --> 00:41:31,400 Speaker 1: like oh yeah, ultra like only like sixty calories bottle 629 00:41:31,480 --> 00:41:34,120 Speaker 1: or sixty carbs or what that's sixty carbs isn't a thing? 630 00:41:34,239 --> 00:41:37,239 Speaker 1: Um like like however much whatever that they feel like 631 00:41:37,640 --> 00:41:41,000 Speaker 1: saying to you as though it means something. Um, I mean, 632 00:41:41,000 --> 00:41:43,880 Speaker 1: and it does. I'm sorry I'm being snarky. Um but yeah. 633 00:41:43,880 --> 00:41:47,080 Speaker 1: So so these these rules state that you do not 634 00:41:47,200 --> 00:41:50,239 Speaker 1: have to include a nutrition label on your product, on 635 00:41:50,280 --> 00:41:53,000 Speaker 1: your alcoholic product, but if you do, you have to 636 00:41:53,000 --> 00:41:57,800 Speaker 1: include account of the total calories, carbs, proteins, and fats. However, 637 00:41:57,960 --> 00:42:00,560 Speaker 1: you still do not have to list ingredients, um, other 638 00:42:00,600 --> 00:42:03,360 Speaker 1: than a few specific substances um that are deemed to 639 00:42:03,360 --> 00:42:09,960 Speaker 1: be potentially hazardous like um self fights and certain food dies. Um. So, 640 00:42:09,960 --> 00:42:14,080 Speaker 1: so that is the current state of affairs for alcohol 641 00:42:14,239 --> 00:42:19,719 Speaker 1: nutrition labeling. That's interesting because I do feel like there's 642 00:42:19,760 --> 00:42:21,920 Speaker 1: been I have seen a lot more of that marketing 643 00:42:22,000 --> 00:42:31,120 Speaker 1: lately of like there's even uh athletic beer. Yeah, that's 644 00:42:31,200 --> 00:42:34,120 Speaker 1: interesting that they're kind of riding this line in between 645 00:42:35,160 --> 00:42:39,919 Speaker 1: of only having to provide certain information. Yeah, and that's 646 00:42:40,040 --> 00:42:42,920 Speaker 1: that's kind of like like part of what the pushback 647 00:42:43,080 --> 00:42:47,440 Speaker 1: against including nutrition labels on these products at all was 648 00:42:47,520 --> 00:42:51,440 Speaker 1: for for for decades, because some detractors were going like, well, 649 00:42:51,719 --> 00:42:53,560 Speaker 1: they're just going to market it as a health food 650 00:42:53,600 --> 00:42:57,280 Speaker 1: if you let them, so, don't don't let them include 651 00:42:57,280 --> 00:43:00,359 Speaker 1: any information on it. Um But I don't know. Yeah, 652 00:43:00,360 --> 00:43:05,160 Speaker 1: it's it's an interesting problem um food wise though. Um Uh. 653 00:43:05,320 --> 00:43:09,319 Speaker 1: Similar nutrition labels to what we've had here in the 654 00:43:09,400 --> 00:43:15,080 Speaker 1: US since four only became mandatory across the the European 655 00:43:15,200 --> 00:43:18,920 Speaker 1: Union as a whole in um and and those are 656 00:43:18,920 --> 00:43:21,239 Speaker 1: a little bit different. Um I think my my, my 657 00:43:21,360 --> 00:43:24,200 Speaker 1: data is from twenty five team, so it could very 658 00:43:24,239 --> 00:43:27,399 Speaker 1: well have changed since then. Um but uh, I think 659 00:43:27,400 --> 00:43:31,600 Speaker 1: that they list all of their nutritional information per a 660 00:43:31,680 --> 00:43:34,880 Speaker 1: hundred grams or milli leters of product, not by whatever 661 00:43:34,960 --> 00:43:38,080 Speaker 1: arbitrary serving size, um, which has its pros and cons 662 00:43:38,640 --> 00:43:41,760 Speaker 1: um And there are a few other differences, like uh, 663 00:43:41,840 --> 00:43:46,200 Speaker 1: we list sodium here, they list salt, which are related 664 00:43:46,280 --> 00:43:51,680 Speaker 1: but different. Um Uh. There's a rule over there about 665 00:43:51,840 --> 00:43:54,680 Speaker 1: um if you list vegetable oil, you have to list 666 00:43:54,760 --> 00:43:58,319 Speaker 1: specifically what type. I'm not sure if we've implemented that 667 00:43:58,400 --> 00:44:01,440 Speaker 1: here or not. Um Uh. They use codes for common 668 00:44:01,440 --> 00:44:05,359 Speaker 1: food additives versus the common names which are mandatory here. 669 00:44:05,960 --> 00:44:10,400 Speaker 1: Um So yeah, um, anyone, anyone who's who's familiar, please 670 00:44:10,520 --> 00:44:14,000 Speaker 1: right in. I didn't happen to have a labeled food 671 00:44:14,000 --> 00:44:17,080 Speaker 1: product from that part of the world in my kitchen 672 00:44:17,120 --> 00:44:25,799 Speaker 1: to double check for um uh and then um uh. 673 00:44:25,920 --> 00:44:28,000 Speaker 1: All y'all might remember some of the headlines about this 674 00:44:28,040 --> 00:44:31,960 Speaker 1: coming out. The FDA changed their labels again, UM, adding 675 00:44:32,080 --> 00:44:36,200 Speaker 1: a line for added sugars in grants UM and UH 676 00:44:36,400 --> 00:44:38,880 Speaker 1: the percentage of daily recommended in take that that accounts 677 00:44:38,920 --> 00:44:43,120 Speaker 1: for UM. The new labels also emphasize serving size by 678 00:44:43,120 --> 00:44:45,439 Speaker 1: putting it in bold face, bold type face and giving 679 00:44:45,440 --> 00:44:48,719 Speaker 1: it a larger font size. UM. The new labels make 680 00:44:48,800 --> 00:44:52,440 Speaker 1: the calories per serving the by far most prominent line 681 00:44:52,480 --> 00:44:55,520 Speaker 1: on the label, and they also remove UM. This this 682 00:44:55,840 --> 00:45:00,720 Speaker 1: line that the labels previously had for calories from fat. UM. 683 00:45:00,719 --> 00:45:02,520 Speaker 1: This used to be on the same line as the 684 00:45:02,560 --> 00:45:06,160 Speaker 1: total calories and so it was really drawing attention two 685 00:45:06,680 --> 00:45:09,840 Speaker 1: calories from fat and the influence of fat in in 686 00:45:09,880 --> 00:45:12,640 Speaker 1: a product. UM. Now fat is just listed along with 687 00:45:12,640 --> 00:45:15,879 Speaker 1: the other macronutrients, which I think is great. I think 688 00:45:16,000 --> 00:45:19,080 Speaker 1: is a much more honest and straightforward way of going 689 00:45:19,120 --> 00:45:22,839 Speaker 1: about things. Yeah, yeah, I mean again, that goes back 690 00:45:22,840 --> 00:45:27,120 Speaker 1: to kind of the shifting conversation around health and what 691 00:45:27,160 --> 00:45:29,200 Speaker 1: it's been what's bad for us in this country because 692 00:45:29,239 --> 00:45:30,759 Speaker 1: I remember when it like all of a sudden, we 693 00:45:30,760 --> 00:45:33,640 Speaker 1: were like, wait, sugar, I shouldn't be having fisty grams 694 00:45:33,640 --> 00:45:40,080 Speaker 1: of sugar and this one's boonfull looked how much sugar? 695 00:45:40,280 --> 00:45:43,640 Speaker 1: Too much sugar. It was just a huge conversation Oh sure, sure, well, 696 00:45:43,680 --> 00:45:47,000 Speaker 1: I mean it kind of still is, so, you know, right, 697 00:45:47,040 --> 00:45:49,799 Speaker 1: because like all of this is ongoing. UM. There are 698 00:45:49,840 --> 00:45:53,560 Speaker 1: all kinds of issues and potential solutions being debated and 699 00:45:53,680 --> 00:45:57,759 Speaker 1: implemented to help consumers make more informed choices. UM. One 700 00:45:57,800 --> 00:45:59,560 Speaker 1: of the big ones right now is front of package 701 00:45:59,760 --> 00:46:02,440 Speaker 1: lay ling UM. And this is something that you can 702 00:46:02,560 --> 00:46:05,160 Speaker 1: see in UM in packaged foods. If you find like 703 00:46:05,560 --> 00:46:07,880 Speaker 1: like a candy bar from the UK or something, UM, 704 00:46:08,120 --> 00:46:10,160 Speaker 1: it's going to have right on the front of the 705 00:46:10,280 --> 00:46:14,799 Speaker 1: label like like like calorie count, fat count, stuff like that. UM. 706 00:46:15,239 --> 00:46:18,520 Speaker 1: And uh that's that is especially for categories of food 707 00:46:18,640 --> 00:46:22,120 Speaker 1: like that like snacks and candies. Another thing being discussed 708 00:46:22,160 --> 00:46:25,400 Speaker 1: in a lot of places is UM color coating, like 709 00:46:25,520 --> 00:46:27,839 Speaker 1: along the lines of like like like red, yellow, green, 710 00:46:27,920 --> 00:46:32,360 Speaker 1: like traffic light style color coding. UM to give a consumer, 711 00:46:32,800 --> 00:46:35,880 Speaker 1: even one who who isn't literate, um, and at a 712 00:46:35,960 --> 00:46:39,279 Speaker 1: glance rating of like the healthiness of a food or 713 00:46:39,320 --> 00:46:43,120 Speaker 1: a menu item um, I mean also menus in general, 714 00:46:43,239 --> 00:46:46,200 Speaker 1: like like where and when a food menu has to 715 00:46:46,280 --> 00:46:52,120 Speaker 1: include nutrition information or voluntarily includes it. Fascinating stuff it 716 00:46:52,400 --> 00:46:55,480 Speaker 1: is it is, and I can I can only imagine 717 00:46:57,480 --> 00:47:00,320 Speaker 1: it's I I legitimate, I know it keeps saying this, 718 00:47:00,400 --> 00:47:04,160 Speaker 1: but I really am intrigued by human nature because I 719 00:47:04,280 --> 00:47:10,000 Speaker 1: feel like, you know, food producers manufacturers fight so hard 720 00:47:10,200 --> 00:47:13,640 Speaker 1: for like the green red like whatever, you wouldn't want 721 00:47:13,680 --> 00:47:15,080 Speaker 1: your product to be in the red. But then I 722 00:47:15,120 --> 00:47:16,640 Speaker 1: feel like there are plenty of people who are like, 723 00:47:17,280 --> 00:47:20,759 Speaker 1: give me that junk food. Yeah, I don't care. It's delicious, 724 00:47:20,760 --> 00:47:25,160 Speaker 1: are you Yeah, Like it's a fried potato. I'm going 725 00:47:25,239 --> 00:47:29,000 Speaker 1: to eat it right now, like you know, and well 726 00:47:29,080 --> 00:47:30,920 Speaker 1: and and and also like, oh, I don't know, Like 727 00:47:30,960 --> 00:47:32,960 Speaker 1: I'm I'm of a lot of minds about this because 728 00:47:33,600 --> 00:47:35,560 Speaker 1: like a thing that we try really hard to do 729 00:47:35,640 --> 00:47:39,040 Speaker 1: with this show is to emphasize that like treats are okay, 730 00:47:39,760 --> 00:47:42,480 Speaker 1: and that like and that like human diet is super 731 00:47:43,080 --> 00:47:46,640 Speaker 1: again super complex, and that you know, there's no one 732 00:47:46,680 --> 00:47:50,080 Speaker 1: way that that bodies deal with food, and there's no 733 00:47:50,239 --> 00:47:53,480 Speaker 1: one way that you should feel pressured to eat or 734 00:47:53,560 --> 00:47:57,279 Speaker 1: to look for hex hecking heck um you know and 735 00:47:57,480 --> 00:48:02,120 Speaker 1: and so um, I don't know, it's it's it's just 736 00:48:02,360 --> 00:48:06,160 Speaker 1: very There is just so much more research needs to 737 00:48:06,239 --> 00:48:12,480 Speaker 1: be done. Yes, our research is needed. I do believe 738 00:48:12,600 --> 00:48:17,600 Speaker 1: in informed that's good. Um. But yeah, I think so 739 00:48:17,719 --> 00:48:23,319 Speaker 1: much of it we have been misled about how how 740 00:48:23,360 --> 00:48:25,120 Speaker 1: our diet should look or what is good and what 741 00:48:25,280 --> 00:48:29,480 Speaker 1: is bad. Um. So it is complicated because I'm like, yes, 742 00:48:29,560 --> 00:48:32,200 Speaker 1: I want the label, but do I really understand what 743 00:48:32,320 --> 00:48:36,320 Speaker 1: this labeled means? Yeah, and and and furthermore, like stop 744 00:48:36,840 --> 00:48:38,160 Speaker 1: like like I don't know, like like it can be 745 00:48:38,160 --> 00:48:40,799 Speaker 1: a little bit condescending sometimes, like I feel like most 746 00:48:40,880 --> 00:48:43,560 Speaker 1: of us know that potato chips aren't the most nutrients 747 00:48:43,640 --> 00:48:49,120 Speaker 1: only sounds choice like that's understood. M hum. But I 748 00:48:49,160 --> 00:48:51,879 Speaker 1: mean like like yeah, like like sometimes you just want 749 00:48:51,920 --> 00:48:54,120 Speaker 1: to eat a heck of potato chip, leave me alone. 750 00:48:55,640 --> 00:48:57,560 Speaker 1: That's a good point too. We have enough of that 751 00:48:58,000 --> 00:49:04,040 Speaker 1: nonsense guilt food already. Hm hm oh. This is this 752 00:49:04,200 --> 00:49:06,800 Speaker 1: is the type of stuff my brain likes to dig into. 753 00:49:08,040 --> 00:49:10,000 Speaker 1: I get mad, But I'm also like, oh yeah, so 754 00:49:10,080 --> 00:49:16,520 Speaker 1: many different angles nutrition labels. Yeah, yes, yes, well clearly 755 00:49:17,160 --> 00:49:19,759 Speaker 1: we'll probably be coming back to discuss more of these 756 00:49:19,800 --> 00:49:23,440 Speaker 1: issues we touched on at a later date. Yes, yes, 757 00:49:23,560 --> 00:49:25,440 Speaker 1: that is about what we have to say about it today. Um, 758 00:49:25,560 --> 00:49:28,040 Speaker 1: we do have some listener mail for you. We do, 759 00:49:28,239 --> 00:49:29,960 Speaker 1: but first we have one more group break for word 760 00:49:30,000 --> 00:49:41,239 Speaker 1: from our sponsor, and we're back. Thank you sponsoring, Yes, 761 00:49:41,320 --> 00:49:52,879 Speaker 1: thank you, and we're back with more people. I wasn't 762 00:49:53,040 --> 00:49:56,400 Speaker 1: following you on that one at all. That's it's because 763 00:49:56,400 --> 00:49:59,560 Speaker 1: I got distracted halfway. I wanted to do like I 764 00:49:59,719 --> 00:50:01,359 Speaker 1: was going to be like a straight read, and then 765 00:50:01,400 --> 00:50:03,000 Speaker 1: I was like, it will never work, but it could 766 00:50:03,000 --> 00:50:06,920 Speaker 1: be hilarious if I just was like listening mail. And 767 00:50:07,040 --> 00:50:08,880 Speaker 1: then I was like, what if I did like a 768 00:50:09,000 --> 00:50:12,320 Speaker 1: robot thing? And then I realized that I don't know 769 00:50:12,400 --> 00:50:19,760 Speaker 1: how to communicate robot voice very well the robot. Yeah. Yeah, anyway, 770 00:50:19,960 --> 00:50:22,719 Speaker 1: well that's what happened. It went in a number of 771 00:50:22,760 --> 00:50:25,040 Speaker 1: different places. I think we ended on some peeps and 772 00:50:25,120 --> 00:50:30,480 Speaker 1: boots and so that was not not robotic. Um my 773 00:50:30,640 --> 00:50:37,040 Speaker 1: favorite SpongeBob episode. Are you SpongeBob listeners? You know what 774 00:50:37,120 --> 00:50:45,879 Speaker 1: I'm talking about um. Allison wrote insert longtime listener, first 775 00:50:45,920 --> 00:50:49,040 Speaker 1: time caller here. My fame is Allison and I've been 776 00:50:49,040 --> 00:50:51,880 Speaker 1: a listeners since the food stuff days. Thank you for 777 00:50:51,960 --> 00:50:55,239 Speaker 1: the educational entertainment. I enjoy listening while I work securely 778 00:50:55,400 --> 00:50:58,399 Speaker 1: cleaning houses, doing my own chores, and on the occasional run. 779 00:50:58,800 --> 00:51:00,520 Speaker 1: There have been many times I've can stitted writing in, 780 00:51:00,640 --> 00:51:03,279 Speaker 1: but never expected the Aqua Faba episode to be the 781 00:51:03,360 --> 00:51:06,759 Speaker 1: one full disclosure. I didn't have a clue about what 782 00:51:06,840 --> 00:51:10,000 Speaker 1: aqua Faba was. Now I know, and it was really interesting. 783 00:51:10,080 --> 00:51:12,080 Speaker 1: But what prompted me to send this email was when 784 00:51:12,120 --> 00:51:14,960 Speaker 1: you said that chickpeas are also known as garbonzo beans. 785 00:51:15,760 --> 00:51:19,000 Speaker 1: I never knew this, so my mind was blown. But 786 00:51:19,160 --> 00:51:22,160 Speaker 1: more importantly, hearing the word garbonzo made me realize I 787 00:51:22,280 --> 00:51:24,800 Speaker 1: could write in and share that we have pet ducks 788 00:51:25,200 --> 00:51:30,120 Speaker 1: that are all food names. When you've asked for pets 789 00:51:30,160 --> 00:51:31,840 Speaker 1: of food names in the past, I've always thought of 790 00:51:31,920 --> 00:51:35,680 Speaker 1: your typical dogs, cats, hamsters, et cetera. It all started 791 00:51:35,719 --> 00:51:38,399 Speaker 1: when we got our first paddling of ducks last year. 792 00:51:38,880 --> 00:51:42,279 Speaker 1: Two of them we called Popcorn and butter Fast or 793 00:51:42,360 --> 00:51:45,200 Speaker 1: to late winner this year, and we had a terrible 794 00:51:45,360 --> 00:51:50,960 Speaker 1: fox attack. Everyone was gone except Butter, who was badly injured. 795 00:51:51,400 --> 00:51:54,359 Speaker 1: We tried nursing her to health and adopted another duck 796 00:51:54,440 --> 00:51:57,560 Speaker 1: so she wouldn't be alone. We named the new duck 797 00:51:57,800 --> 00:52:02,279 Speaker 1: black Bean because she had beautiful black and iridescent feathers. Unfortunately, 798 00:52:02,360 --> 00:52:05,200 Speaker 1: Butter didn't make it, but we had black Bean to 799 00:52:05,280 --> 00:52:08,000 Speaker 1: comfort as. We got six new ducklings this spring and 800 00:52:08,080 --> 00:52:11,520 Speaker 1: decided to name them all after beans. I will attach 801 00:52:11,600 --> 00:52:14,919 Speaker 1: a photo identifying them all. The ladies are jelly Bean, 802 00:52:15,120 --> 00:52:18,560 Speaker 1: Cocoa Bean, Coffee Bean, Vanilla Bean, and baby black Bean. 803 00:52:18,960 --> 00:52:23,560 Speaker 1: And our drake slash Mail is wait for it, Garbanzo Bean. 804 00:52:24,840 --> 00:52:27,560 Speaker 1: I think I literally gassed when you said Garvanzo on 805 00:52:27,600 --> 00:52:29,320 Speaker 1: the episode, and I knew I had just share with 806 00:52:29,400 --> 00:52:33,480 Speaker 1: you all. We love our little duck family. Oh my goodness, 807 00:52:34,880 --> 00:52:38,760 Speaker 1: so adorable, the pictures so cute, the names are so good. 808 00:52:39,520 --> 00:52:44,880 Speaker 1: Oh I love it. I love a duckling. Yes, I'm good. 809 00:52:45,239 --> 00:52:49,640 Speaker 1: My heart feels so warm and full speaking about it. Oh, 810 00:52:49,719 --> 00:52:52,239 Speaker 1: I'm so sorry about your duckling disaster, but I'm so 811 00:52:52,600 --> 00:52:56,600 Speaker 1: so glad that you have some some some new buddies. Yes, 812 00:52:57,000 --> 00:53:01,320 Speaker 1: Um and Alison also from Vermont and built up on 813 00:53:01,560 --> 00:53:04,760 Speaker 1: another previous listener mail, we read about coming to Vermont 814 00:53:04,840 --> 00:53:08,600 Speaker 1: with even more suggestions. So now we've got food and 815 00:53:08,800 --> 00:53:19,880 Speaker 1: ducks to Vermont, so too, excellent excellent lures. Yeah uh, 816 00:53:20,200 --> 00:53:23,560 Speaker 1: Megan wrote, I just listened to the zucchini episode and 817 00:53:23,600 --> 00:53:26,160 Speaker 1: it answered a question I've had for years. I spent 818 00:53:26,239 --> 00:53:28,560 Speaker 1: a couple of years reading all of the Agatha Christie mysteries, 819 00:53:28,640 --> 00:53:31,680 Speaker 1: and in one Poirot retires to the country to grow 820 00:53:32,160 --> 00:53:35,960 Speaker 1: vegetable morrows or marrows. I'm not sure I never knew 821 00:53:36,000 --> 00:53:37,759 Speaker 1: what they were, but thanks to you, now I know 822 00:53:37,960 --> 00:53:41,200 Speaker 1: he was growing zucchini. If I recall correctly. He was 823 00:53:41,239 --> 00:53:44,200 Speaker 1: not very successful, probably because the plants weren't symmetric enough 824 00:53:44,239 --> 00:53:49,040 Speaker 1: for him. I also really appreciate Laurence zutles complaint. The 825 00:53:49,120 --> 00:53:51,239 Speaker 1: way food is named and discussed shapes so much of 826 00:53:51,239 --> 00:53:54,400 Speaker 1: our expectations and experience with it. In my case, I 827 00:53:54,520 --> 00:53:58,160 Speaker 1: want Cincinnati style chili to get rebranded as a meat sauce. 828 00:53:58,520 --> 00:53:59,920 Speaker 1: It has so much more in common with the ball 829 00:54:00,080 --> 00:54:02,560 Speaker 1: NAIs than a chili, and I imagine a meat sauce 830 00:54:02,640 --> 00:54:06,040 Speaker 1: with cinnamon would create less disgust than chili with cinnamon. 831 00:54:06,320 --> 00:54:08,320 Speaker 1: So people who are being introduced to it would have 832 00:54:08,400 --> 00:54:17,359 Speaker 1: less objections to it being weird. Oh that's interesting, Yeah, 833 00:54:17,520 --> 00:54:20,759 Speaker 1: because I totally forgot that brought back my memories of 834 00:54:20,840 --> 00:54:23,400 Speaker 1: our when we learned that in the Midwest, in some 835 00:54:23,560 --> 00:54:27,799 Speaker 1: places people eat cinnamon rolls with chili, right yeah, yeah, 836 00:54:29,040 --> 00:54:31,880 Speaker 1: well well I I always put cinnamon in my chili. 837 00:54:32,280 --> 00:54:36,120 Speaker 1: Um uh, cinnamon and cocoa powder are two of my 838 00:54:36,480 --> 00:54:39,160 Speaker 1: like little like like like secret ingredient kind of kind 839 00:54:39,200 --> 00:54:42,279 Speaker 1: of thing when you're sharing it with us. They're not 840 00:54:42,360 --> 00:54:45,080 Speaker 1: really secret there. I don't really have bad at secrets. 841 00:54:45,320 --> 00:54:52,080 Speaker 1: Um I just no one tell anyone our savor secret. 842 00:54:52,200 --> 00:54:57,279 Speaker 1: You're safe. Here is a safe uh so, so it's 843 00:54:57,280 --> 00:54:59,359 Speaker 1: a really but but but I can see where people 844 00:54:59,400 --> 00:55:03,560 Speaker 1: would I think that it sounds strange because yeah, but 845 00:55:03,840 --> 00:55:05,520 Speaker 1: but yeah, but then there's a whole sentiment roles thing. 846 00:55:05,680 --> 00:55:08,640 Speaker 1: So I don't know. I'm still determined to try that, 847 00:55:09,200 --> 00:55:13,160 Speaker 1: I think, I mean, and it goes back to so 848 00:55:13,239 --> 00:55:14,800 Speaker 1: much what we've been talking about in this episode or 849 00:55:14,800 --> 00:55:17,040 Speaker 1: when we're talking about like zoods, and yeah, it does 850 00:55:17,160 --> 00:55:21,440 Speaker 1: really impact. It's really your personal experiences and thoughts around 851 00:55:21,520 --> 00:55:28,160 Speaker 1: what something is. Um So, I think I believe you 852 00:55:28,280 --> 00:55:30,839 Speaker 1: Megan that maybe if you rebranded it as a meat sauce. 853 00:55:30,880 --> 00:55:34,479 Speaker 1: For some people, yeah, that would be much easier sell. 854 00:55:34,719 --> 00:55:36,400 Speaker 1: That would be so like, yeah, just get it out 855 00:55:36,440 --> 00:55:39,600 Speaker 1: of your head that it's chili. It's something different. Um 856 00:55:40,200 --> 00:55:43,880 Speaker 1: and yeah. But for other people, they're like, why is 857 00:55:43,880 --> 00:55:52,680 Speaker 1: there no cinnamon in my chili? So people are complicated. Yeah, yeah, 858 00:55:52,840 --> 00:55:56,560 Speaker 1: all of our relationships with food are very complicated. It's true. 859 00:55:57,360 --> 00:55:59,360 Speaker 1: I am glad we could help you solve this zucchini 860 00:55:59,520 --> 00:56:05,560 Speaker 1: I get the Christy mystery. Yes, always, always, yes, If 861 00:56:05,600 --> 00:56:07,719 Speaker 1: you have any mysteries to send to us, we would 862 00:56:07,719 --> 00:56:10,560 Speaker 1: love to hear from you. Thanks to both of those 863 00:56:10,600 --> 00:56:12,680 Speaker 1: listeners for writing in. If you would like to write 864 00:56:12,719 --> 00:56:15,239 Speaker 1: to us that you can our emails Hello at savor 865 00:56:15,320 --> 00:56:17,839 Speaker 1: pod dot com. We're also on social media. You can 866 00:56:17,920 --> 00:56:21,319 Speaker 1: find us on Twitter, Facebook, and Instagram at savor pod 867 00:56:21,440 --> 00:56:23,680 Speaker 1: and we do hope to hear from you. Savor is 868 00:56:23,719 --> 00:56:26,200 Speaker 1: production of I Heart Radio. For more podcasts from my 869 00:56:26,280 --> 00:56:28,359 Speaker 1: heart Radio, you can visit the I Heart Radio app, 870 00:56:28,560 --> 00:56:32,000 Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows. 871 00:56:32,560 --> 00:56:35,080 Speaker 1: Thanks as always to our super producers Dylan Fagan and 872 00:56:35,160 --> 00:56:37,359 Speaker 1: Andrew Howard. Thanks to you for listening and we hope 873 00:56:37,360 --> 00:56:39,000 Speaker 1: that lots more good things are coming your way.