1 00:00:01,400 --> 00:00:03,040 Speaker 1: All right, So look, this is a. 2 00:00:04,519 --> 00:00:08,879 Speaker 2: Incredibly busy and wild like news week that I'm living 3 00:00:08,960 --> 00:00:13,319 Speaker 2: right now that you're obviously living right now. If right 4 00:00:13,360 --> 00:00:16,720 Speaker 2: now is you hearing this as I'm recording it, you know, 5 00:00:16,880 --> 00:00:19,640 Speaker 2: but you know, since time is relative, my right now 6 00:00:19,960 --> 00:00:22,400 Speaker 2: was your right now, but now it's not now, dude, 7 00:00:22,640 --> 00:00:25,960 Speaker 2: bars anyway, it's the week of four to twenty. 8 00:00:26,079 --> 00:00:28,960 Speaker 1: Hey, oh my gosh, dude, don't be so on the nose, 9 00:00:29,000 --> 00:00:34,400 Speaker 1: you freaking nerds. Oh my god, it's shut up. Anyway. 10 00:00:34,800 --> 00:00:36,840 Speaker 2: I don't know what's wrong with me, but this week 11 00:00:36,880 --> 00:00:42,000 Speaker 2: between the two justins, the lit twenty one year old 12 00:00:42,280 --> 00:00:49,919 Speaker 2: on freaking discord, no less breaking into heavily protected Pentagon secrets. 13 00:00:50,040 --> 00:00:53,519 Speaker 2: You have said, because you all dudes don't understand the internet. 14 00:00:53,680 --> 00:00:55,040 Speaker 1: So when you've got like. 15 00:00:55,000 --> 00:01:01,040 Speaker 2: An it dude putting stuff on Discord, now, I'm nervous 16 00:01:01,080 --> 00:01:03,880 Speaker 2: that we're going to see some sort of congressional hearing 17 00:01:03,920 --> 00:01:06,640 Speaker 2: where somebody's gonna try to explain what the hell discord is. 18 00:01:08,080 --> 00:01:12,760 Speaker 2: We really need to think about these requirements to be 19 00:01:12,840 --> 00:01:18,280 Speaker 2: in Congress. Between that Sudan shooting, it's just a crazy, crazy, 20 00:01:18,400 --> 00:01:21,680 Speaker 2: crazy week. But I, however, had two pretty dope hip 21 00:01:21,720 --> 00:01:23,319 Speaker 2: hop things I got to be a part of. There's 22 00:01:23,560 --> 00:01:27,200 Speaker 2: event called ryan Fest out in La festival hip hop, 23 00:01:27,240 --> 00:01:29,160 Speaker 2: but it's during the same week as Coachella, which is 24 00:01:29,200 --> 00:01:32,279 Speaker 2: like pretty dope. One is to show how large freaking 25 00:01:32,360 --> 00:01:35,280 Speaker 2: the market is for music is in Los Angeles. 26 00:01:35,360 --> 00:01:38,240 Speaker 1: But yeah, a lot of the ogs so like Souls. 27 00:01:37,959 --> 00:01:41,080 Speaker 2: And Mischief, Dilated People's, the Homie Blue and Exile Project, 28 00:01:41,120 --> 00:01:47,120 Speaker 2: Load Master Ace, you know, dead Press, just real like 29 00:01:47,200 --> 00:01:49,600 Speaker 2: some underground indie hip hop stuff. And then also we 30 00:01:49,680 --> 00:01:53,800 Speaker 2: did a reunion we as in me and the crew. 31 00:01:53,840 --> 00:01:55,640 Speaker 2: I came up with this crew called Tunno Rats. If 32 00:01:55,680 --> 00:01:59,480 Speaker 2: you're interested in my other lives, yeah, go check us out. 33 00:02:00,000 --> 00:02:04,440 Speaker 2: Who's called Tono Rats. Anyway, we did a reunion show. 34 00:02:04,480 --> 00:02:07,160 Speaker 2: We hadn't been on stage together in the last like 35 00:02:07,560 --> 00:02:11,400 Speaker 2: maybe fifteen years. I'm the like the Cruise multi generational. 36 00:02:11,400 --> 00:02:16,720 Speaker 2: I'm the youngest of the collective. I'm like the third generation. Anyway, 37 00:02:17,520 --> 00:02:20,200 Speaker 2: a lot of indie hip hop this weekend, which got 38 00:02:20,200 --> 00:02:22,920 Speaker 2: me to thinking, you know, maybe this would be a 39 00:02:22,960 --> 00:02:24,360 Speaker 2: cool time to bring. 40 00:02:24,080 --> 00:02:28,240 Speaker 1: That into the politics, to be like. 41 00:02:28,400 --> 00:02:31,880 Speaker 2: I think that there's as an independent artist, specifically an 42 00:02:31,880 --> 00:02:33,959 Speaker 2: independent hip hop artist, I think there are a lot 43 00:02:33,960 --> 00:02:39,560 Speaker 2: of things that politicians can learn from having to navigate 44 00:02:39,600 --> 00:02:42,680 Speaker 2: the music industry as an indie artist. So I think today, 45 00:02:42,960 --> 00:02:47,760 Speaker 2: as the twenty twenty four election cycle is starting, maybe 46 00:02:47,800 --> 00:02:51,480 Speaker 2: let's do some lessons that indie artists can teach you politicians. 47 00:02:51,520 --> 00:02:57,040 Speaker 2: You ready The Independent Artist's Guide to Running for Office Politicians, y'all? 48 00:03:20,919 --> 00:03:23,560 Speaker 2: All right, y'all, there's just so much to cover in 49 00:03:23,600 --> 00:03:26,079 Speaker 2: the news, and like I mean, for my own mental health, 50 00:03:26,120 --> 00:03:27,639 Speaker 2: sometimes I do got to like pull back. 51 00:03:27,680 --> 00:03:29,160 Speaker 1: You've heard me say this before. 52 00:03:29,360 --> 00:03:32,639 Speaker 2: And since I'm not really like a journalist, you know 53 00:03:32,639 --> 00:03:34,639 Speaker 2: what I'm saying, Like, I'm more like this is analysis, 54 00:03:34,680 --> 00:03:37,120 Speaker 2: This is like the people helping you understand what the 55 00:03:37,160 --> 00:03:39,080 Speaker 2: hell the journalist is saying, you know what I mean. 56 00:03:39,520 --> 00:03:42,080 Speaker 2: And using my antenna is to you know, kind of 57 00:03:42,120 --> 00:03:45,000 Speaker 2: like train you to use your antennas you feel me 58 00:03:45,440 --> 00:03:49,720 Speaker 2: and hopefully onboard some of y'all into you know, maybe 59 00:03:49,800 --> 00:03:51,840 Speaker 2: running for office here and there you feel me. I 60 00:03:51,880 --> 00:03:55,080 Speaker 2: feel like, man, if I could inspire some of y'all 61 00:03:55,080 --> 00:03:56,920 Speaker 2: you know, who got some good sense and maybe want 62 00:03:56,920 --> 00:03:59,320 Speaker 2: to see, you know, can imagine a better future that 63 00:03:59,440 --> 00:04:01,840 Speaker 2: if I could, you know, install some confidence in you 64 00:04:01,920 --> 00:04:03,960 Speaker 2: that like yo, you know, you might actually be able 65 00:04:03,960 --> 00:04:08,880 Speaker 2: to pull this off. You feel me, then, like, man, 66 00:04:09,160 --> 00:04:11,080 Speaker 2: then we've done good work. You feel me, and of 67 00:04:11,120 --> 00:04:13,120 Speaker 2: course sell a couple of ads. You understand I'm saying, 68 00:04:13,440 --> 00:04:15,000 Speaker 2: let me be real with you. I'm saying, you boy 69 00:04:15,000 --> 00:04:15,920 Speaker 2: got to eat anyway. 70 00:04:16,279 --> 00:04:16,520 Speaker 1: Yeah. 71 00:04:16,720 --> 00:04:21,600 Speaker 2: So, Independent Artist's Guide to running for office. Why I 72 00:04:21,600 --> 00:04:25,120 Speaker 2: feel pretty qualified to do this is because I've been 73 00:04:25,160 --> 00:04:28,560 Speaker 2: an independent artist for a pretty long time. I've been 74 00:04:28,600 --> 00:04:31,760 Speaker 2: on a major label. I've been released from a major label. 75 00:04:31,880 --> 00:04:34,279 Speaker 2: I got a major label holding on to some masters. 76 00:04:34,320 --> 00:04:38,240 Speaker 2: Like I feel like I've had all of the experiences. 77 00:04:38,320 --> 00:04:41,400 Speaker 2: I've had great experiences, I've had bad experiences. But I 78 00:04:41,440 --> 00:04:46,080 Speaker 2: have noticed that no matter what institution you're a part of, 79 00:04:46,680 --> 00:04:49,479 Speaker 2: there are a few things that continue to rain true 80 00:04:49,880 --> 00:04:52,760 Speaker 2: because at the end of the day, if the people 81 00:04:52,800 --> 00:04:57,480 Speaker 2: don't mess with you, it ain't nothing no machine can 82 00:04:57,520 --> 00:04:59,960 Speaker 2: do for you. People don't rock with you, it just 83 00:05:00,080 --> 00:05:04,599 Speaker 2: don't matter. Oh and one more disclaimer. If we're talking 84 00:05:04,640 --> 00:05:06,840 Speaker 2: about somebody that's just interested in power and really don't 85 00:05:07,360 --> 00:05:11,040 Speaker 2: and it's completely devoid of like any sort of like 86 00:05:11,560 --> 00:05:14,600 Speaker 2: north Star or some sort of thing that's guiding that 87 00:05:14,760 --> 00:05:17,520 Speaker 2: a guiding principle, then none of this stuff matters, then 88 00:05:17,600 --> 00:05:19,280 Speaker 2: what we're what I'm saying don't matter. You just want 89 00:05:19,279 --> 00:05:20,400 Speaker 2: to be a star. You just want to be a star. 90 00:05:20,560 --> 00:05:23,520 Speaker 2: Just go ahead, ignore everything I'm saying. So that's the 91 00:05:23,600 --> 00:05:26,120 Speaker 2: caveat for these rules I'm about to lay out for you. 92 00:05:26,839 --> 00:05:29,040 Speaker 2: This is gonna be fun because god, I don't need 93 00:05:29,040 --> 00:05:48,320 Speaker 2: to say because it's gonna be fun, all right. Rule 94 00:05:48,400 --> 00:05:51,479 Speaker 2: number one write this down. Don't write this down, but 95 00:05:51,520 --> 00:05:55,280 Speaker 2: you understand what I'm saying. Rule number one is you 96 00:05:55,320 --> 00:05:58,159 Speaker 2: have to ask yourself this question. Does your own scene 97 00:05:58,200 --> 00:06:00,760 Speaker 2: mess with you? Now? If you're a artists, you know, 98 00:06:01,120 --> 00:06:06,279 Speaker 2: probably you're going to start off local at any open mics, 99 00:06:06,320 --> 00:06:09,640 Speaker 2: whatever gigs you can get. You can build enough as 100 00:06:09,720 --> 00:06:12,040 Speaker 2: much of a fan base as you can via like 101 00:06:12,520 --> 00:06:15,120 Speaker 2: the Internet, whether it's you know, YouTube, social media. You 102 00:06:15,240 --> 00:06:19,320 Speaker 2: have a million, million, million followers, right, a million streams, 103 00:06:19,760 --> 00:06:20,640 Speaker 2: everybody loves it. 104 00:06:21,680 --> 00:06:25,000 Speaker 1: But if you can't get one hundred people. 105 00:06:24,720 --> 00:06:29,279 Speaker 2: In the room, it's not sustainable. Does that make sense 106 00:06:29,839 --> 00:06:32,960 Speaker 2: if you're an artist? Now, obviously like influencers, of course 107 00:06:33,000 --> 00:06:36,240 Speaker 2: there's there's exceptions to this, but like how you're measured, 108 00:06:36,240 --> 00:06:37,920 Speaker 2: I think I said this before, is your hard ticket 109 00:06:37,960 --> 00:06:41,560 Speaker 2: sales if you can't sell one hundred tickets in a 110 00:06:41,600 --> 00:06:44,560 Speaker 2: major city. If you're an artist, you kind of don't 111 00:06:44,560 --> 00:06:48,880 Speaker 2: have a career. Does your city mess with you? Because 112 00:06:49,800 --> 00:06:52,919 Speaker 2: before you can go national, if you if you're not 113 00:06:53,000 --> 00:06:55,840 Speaker 2: popping in the hood, you not popping in your own neighborhood, 114 00:06:56,000 --> 00:06:58,800 Speaker 2: you have no foundation. Of course, there are exceptions to 115 00:06:58,839 --> 00:07:01,200 Speaker 2: this rule, which I'll get to after this, or ways 116 00:07:01,200 --> 00:07:04,039 Speaker 2: to make it work in your favor either way, but 117 00:07:04,400 --> 00:07:09,280 Speaker 2: specifically I cite to you as an example, the two 118 00:07:09,640 --> 00:07:15,480 Speaker 2: Justins in Tennessee. They was able to jump into the 119 00:07:15,600 --> 00:07:21,080 Speaker 2: national scene because they local scene really rocked with them 120 00:07:21,360 --> 00:07:24,040 Speaker 2: and even when they went to that state legislature and 121 00:07:24,080 --> 00:07:28,040 Speaker 2: the state legislature who, to be honest, I cannot believe 122 00:07:28,080 --> 00:07:29,800 Speaker 2: how dumb that move. I'm just saying just from a 123 00:07:29,800 --> 00:07:32,800 Speaker 2: strategic standpoint, you know what I'm saying, like that was 124 00:07:32,840 --> 00:07:35,960 Speaker 2: just a dumb move, like y'all, y'all overplayed y'all hands 125 00:07:35,960 --> 00:07:39,480 Speaker 2: to try to, like, you know, expel these brothers because 126 00:07:39,720 --> 00:07:42,440 Speaker 2: let me tell you why they wasn't paying attention to 127 00:07:42,520 --> 00:07:44,880 Speaker 2: rule number one, which is do they city mess with them? 128 00:07:45,400 --> 00:07:48,160 Speaker 2: Because you thinking just because you don't know who they are, 129 00:07:48,960 --> 00:07:51,000 Speaker 2: just because they I never heard of your music. 130 00:07:51,280 --> 00:07:53,080 Speaker 1: That don't mean they not popping, y'all. 131 00:07:53,080 --> 00:07:55,760 Speaker 2: I don't know what these boys are, you know how, 132 00:07:55,800 --> 00:07:57,440 Speaker 2: I know they popping and they own hood messed with 133 00:07:57,480 --> 00:08:00,840 Speaker 2: him because they was back in the day. They city 134 00:08:00,880 --> 00:08:02,720 Speaker 2: sent them right back, like, I don't care if they're not. 135 00:08:02,920 --> 00:08:07,320 Speaker 2: You are, dude, this is our champion. Do your city 136 00:08:07,360 --> 00:08:09,920 Speaker 2: mess with you? And that's what happened to Justice. They 137 00:08:09,920 --> 00:08:13,040 Speaker 2: city mess with them. They district's metal. Memphis and Nashville 138 00:08:13,480 --> 00:08:16,600 Speaker 2: mess with the two Justice all just because you think 139 00:08:16,600 --> 00:08:18,600 Speaker 2: you the state legislation. Will you know the rest of 140 00:08:18,600 --> 00:08:20,400 Speaker 2: the city, rest of the state, don't mess with it. 141 00:08:20,400 --> 00:08:22,680 Speaker 1: Don't matter. I got a fan base. My fan base 142 00:08:22,760 --> 00:08:23,600 Speaker 1: gonna keep me popping. 143 00:08:24,240 --> 00:08:27,280 Speaker 2: I live in a city like Los Angeles where you 144 00:08:27,320 --> 00:08:31,120 Speaker 2: can have an entire, humongous, great career without ever leaving 145 00:08:31,160 --> 00:08:33,720 Speaker 2: Los Angeles. I can name a ton of artists like 146 00:08:33,760 --> 00:08:38,560 Speaker 2: that who out here no matter where they go. I mean, 147 00:08:38,600 --> 00:08:41,319 Speaker 2: they fill in rooms everywhere they go, and everybody know 148 00:08:41,400 --> 00:08:42,520 Speaker 2: every lyrics to every song. 149 00:08:43,400 --> 00:08:46,480 Speaker 1: And it could work if you cool with just being here. 150 00:08:46,760 --> 00:09:24,040 Speaker 2: Now here's the flip side of them. 151 00:09:24,080 --> 00:09:25,640 Speaker 1: Now here go rule number two. 152 00:09:26,360 --> 00:09:29,520 Speaker 2: Okay, just because your city mess with you that don't 153 00:09:29,520 --> 00:09:31,680 Speaker 2: mean the nation mess with you. This could work to 154 00:09:31,720 --> 00:09:33,880 Speaker 2: your advantage if you down to just be like, no, 155 00:09:33,960 --> 00:09:36,520 Speaker 2: I'm just gonna lock down this area and you know, 156 00:09:36,679 --> 00:09:39,800 Speaker 2: set my set my crown in my throne in this 157 00:09:39,880 --> 00:09:41,880 Speaker 2: region and we good. This is all I like, this 158 00:09:41,920 --> 00:09:43,880 Speaker 2: is where I want to be. I'm comfortable here and 159 00:09:43,920 --> 00:09:45,720 Speaker 2: I'm on top of the world. You think of like 160 00:09:45,760 --> 00:09:48,360 Speaker 2: a uh, I think Kawhi Leonard like, I don't know 161 00:09:48,360 --> 00:09:50,120 Speaker 2: why that food left Toronto. 162 00:09:49,920 --> 00:09:53,600 Speaker 1: Like you, the Ran Cat ain't no other NBA teams 163 00:09:53,679 --> 00:09:55,400 Speaker 1: up there. If you was cool with it, he wasn't 164 00:09:55,400 --> 00:09:56,600 Speaker 1: cool with it. He want to stay. 165 00:09:56,720 --> 00:10:00,640 Speaker 2: But again, just because you're city mess with you, that 166 00:10:00,679 --> 00:10:03,280 Speaker 2: don't mean the nation mess with you. Let me give 167 00:10:03,280 --> 00:10:05,120 Speaker 2: you an example. I was on tour with some homies 168 00:10:05,160 --> 00:10:07,839 Speaker 2: in twenty twelve. It was a big, one of the 169 00:10:07,880 --> 00:10:10,680 Speaker 2: biggest tours I've ever been on. It's called the Unashamed Tour, 170 00:10:10,880 --> 00:10:14,360 Speaker 2: and it was I mean like, yeah, two tour buses, 171 00:10:14,679 --> 00:10:16,199 Speaker 2: you know, Arenas. 172 00:10:16,280 --> 00:10:16,960 Speaker 1: It was pretty crazy. 173 00:10:17,000 --> 00:10:21,320 Speaker 2: I had never played Arenas and we would be on 174 00:10:21,440 --> 00:10:24,160 Speaker 2: the bus and most of the brothers on the tour 175 00:10:24,200 --> 00:10:31,280 Speaker 2: were from the South, you know, whether it was Dallas, Houston, Memphis, Cashville, Murphyville. 176 00:10:31,320 --> 00:10:33,680 Speaker 2: I say Cashville because there's a black part of Nashville 177 00:10:33,720 --> 00:10:37,280 Speaker 2: that y'all don't recognize, even some one of the brothers 178 00:10:37,320 --> 00:10:39,200 Speaker 2: from Florida, you know what I'm saying, Like, let's not 179 00:10:39,280 --> 00:10:42,400 Speaker 2: forget that Florida is still the South, right, So me 180 00:10:42,920 --> 00:10:45,960 Speaker 2: and two other artists were not from there. One brother 181 00:10:46,040 --> 00:10:47,800 Speaker 2: was from New York or two brothers were from New York, 182 00:10:47,800 --> 00:10:49,440 Speaker 2: and then it was me from Cali, right. 183 00:10:49,679 --> 00:10:51,080 Speaker 1: And sometimes at night, you know what. 184 00:10:51,040 --> 00:10:53,360 Speaker 2: I'm saying, after the tour, after a good show, you know, 185 00:10:53,440 --> 00:10:55,000 Speaker 2: when you get back on the bus, you know, you 186 00:10:55,120 --> 00:10:57,600 Speaker 2: just kind of have you know, a little little you know, 187 00:10:58,000 --> 00:10:59,960 Speaker 2: before everybody go to bed, like we might turn up 188 00:11:00,000 --> 00:11:02,000 Speaker 2: a little bit, you know, you just plug in the 189 00:11:02,080 --> 00:11:05,160 Speaker 2: ox and just start playing music from y'all's from y'all's area. 190 00:11:05,240 --> 00:11:06,840 Speaker 2: You know what I'm saying, Like if you still got energy, 191 00:11:06,880 --> 00:11:08,960 Speaker 2: you know, like we're not old mentoring no more. This 192 00:11:09,080 --> 00:11:11,040 Speaker 2: was when we was you know, we was, we was 193 00:11:11,080 --> 00:11:15,320 Speaker 2: young bucks you feel me and ten years ago, but uh, 194 00:11:16,080 --> 00:11:18,719 Speaker 2: you you just you start putting on music, you know 195 00:11:18,760 --> 00:11:20,520 Speaker 2: what I'm saying, And it's like and it's a lot 196 00:11:20,600 --> 00:11:23,160 Speaker 2: of times if you if you've heard my music. It's 197 00:11:23,240 --> 00:11:27,160 Speaker 2: very positive, very spiritual, very uplifting, you know, very political, 198 00:11:27,600 --> 00:11:29,439 Speaker 2: like it's a lot of all these things. My music 199 00:11:29,559 --> 00:11:35,520 Speaker 2: is deep, but my taste is ratchet, yo saying, just 200 00:11:35,559 --> 00:11:38,040 Speaker 2: like all the homies, our taste is very ratchet. You 201 00:11:38,080 --> 00:11:41,560 Speaker 2: feel me now When I say ratchet, I'm talking like Calie, 202 00:11:41,600 --> 00:11:45,439 Speaker 2: West Coast underground, grimy dirty you feel me or East 203 00:11:45,440 --> 00:11:48,240 Speaker 2: Coast backpack rap. You feel me like I'm not into 204 00:11:48,280 --> 00:11:50,520 Speaker 2: the U or I wasn't at the time, really like 205 00:11:50,559 --> 00:11:53,199 Speaker 2: I didn't appreciate nothing coming out unless you was outcasts 206 00:11:53,240 --> 00:11:55,480 Speaker 2: or t I. You know what I'm saying. A scarface, 207 00:11:55,559 --> 00:11:57,200 Speaker 2: but scarface sounded like Oakland of me. 208 00:11:57,240 --> 00:11:57,679 Speaker 1: You know what I mean. 209 00:11:57,720 --> 00:12:00,760 Speaker 2: So anyway, I was into that these this word they 210 00:12:01,240 --> 00:12:03,720 Speaker 2: I mean, it looked like a Chief Key video, Like 211 00:12:03,760 --> 00:12:06,320 Speaker 2: they just pulled their shirts off and was just like 212 00:12:06,360 --> 00:12:08,959 Speaker 2: flinging their head around everybody. 213 00:12:08,520 --> 00:12:13,079 Speaker 1: Jumping hey hey hey, and me and the other. 214 00:12:12,960 --> 00:12:15,360 Speaker 2: And the two New Yorkers was looking at each other like, boy, 215 00:12:15,640 --> 00:12:18,320 Speaker 2: what is how do I've never heard any of these songs? 216 00:12:18,360 --> 00:12:19,920 Speaker 2: Been listening to hip hop my whole life. I've never 217 00:12:19,960 --> 00:12:22,360 Speaker 2: heard any of these songs. These fools is singing along, 218 00:12:22,640 --> 00:12:24,960 Speaker 2: bouncing around. Even one of the brothers from the Midwest, 219 00:12:25,000 --> 00:12:28,439 Speaker 2: from Saint Louis, he played he knew all the same music. 220 00:12:28,520 --> 00:12:31,160 Speaker 2: I was like, what are these songs? And they were like, 221 00:12:31,160 --> 00:12:33,240 Speaker 2: oh this song, We're crazy in the club. I was 222 00:12:33,280 --> 00:12:37,240 Speaker 2: like who look little trigger Finger, like like who are 223 00:12:37,280 --> 00:12:41,760 Speaker 2: these people? What are these songs? And since again they Texans, 224 00:12:41,840 --> 00:12:43,960 Speaker 2: they had a way that they would freestyle, and since 225 00:12:44,000 --> 00:12:46,520 Speaker 2: they was all from it, it was such a vibe. 226 00:12:46,760 --> 00:12:48,000 Speaker 1: They would be like I'd have. 227 00:12:48,080 --> 00:12:52,040 Speaker 3: Came dawn, I Ida came through, ay Itta drink Hey, Ita, 228 00:12:52,120 --> 00:12:56,480 Speaker 3: drink bro sitting at the table, heya da hey the 229 00:12:56,559 --> 00:13:00,199 Speaker 3: mic hey and I was like, you're as a that's 230 00:13:00,240 --> 00:13:00,719 Speaker 3: coach MC. 231 00:13:00,880 --> 00:13:01,720 Speaker 1: I'm like, y'all cheating. 232 00:13:01,920 --> 00:13:03,840 Speaker 2: We didn't get to rap like that when we freestyl 233 00:13:04,640 --> 00:13:07,320 Speaker 2: I mean, you had to have styles for miles kickback, 234 00:13:07,400 --> 00:13:10,440 Speaker 2: dip back like God Revivals, who stepped, I wrapped the West, 235 00:13:10,440 --> 00:13:12,880 Speaker 2: flipper track, crack your back of tunnel like you had 236 00:13:12,880 --> 00:13:14,160 Speaker 2: to like style it out. 237 00:13:14,559 --> 00:13:17,960 Speaker 1: They could just Ida came down. I came through. 238 00:13:18,440 --> 00:13:21,680 Speaker 2: Y'all was like, oh my gosh, what is this. I 239 00:13:21,679 --> 00:13:24,120 Speaker 2: didn't know who none of these artists were. They was 240 00:13:24,240 --> 00:13:26,760 Speaker 2: kings where they were to me, I was like, these 241 00:13:26,800 --> 00:13:28,680 Speaker 2: are the most obscure. 242 00:13:29,640 --> 00:13:30,199 Speaker 1: Names. 243 00:13:30,720 --> 00:13:33,480 Speaker 2: So just because you pop it at home, don't mean 244 00:13:33,520 --> 00:13:36,520 Speaker 2: you gonna pop across the nation. It takes very special 245 00:13:36,520 --> 00:13:40,280 Speaker 2: people to pop across the nation. There's a million gangster rappers. 246 00:13:41,280 --> 00:13:44,960 Speaker 2: But like, there's something that I would name out here 247 00:13:45,000 --> 00:13:46,360 Speaker 2: that y'all would be like, I don't know it is. 248 00:13:46,400 --> 00:13:48,400 Speaker 2: But if I say Drake, Snoop and Pock, y'all would 249 00:13:48,400 --> 00:13:50,439 Speaker 2: be like, yeah, is it was? It? The machine that's 250 00:13:50,440 --> 00:13:52,840 Speaker 2: a part of it, right, that's absolutely a part of it. 251 00:13:52,880 --> 00:13:57,199 Speaker 2: Don't get me wrong, But there was machines behind plenty 252 00:13:57,240 --> 00:13:59,080 Speaker 2: of artists, y'all don't know who they are, you know, 253 00:13:59,160 --> 00:14:04,600 Speaker 2: above the lawyers. That's what I thought, had a great 254 00:14:04,600 --> 00:14:07,080 Speaker 2: machine behind him. Now when you look at the South, 255 00:14:07,160 --> 00:14:09,320 Speaker 2: it's like, you know, why did the screwed? Why did 256 00:14:09,400 --> 00:14:11,400 Speaker 2: DJ screw stuff work? Why did the screw tapes work? 257 00:14:11,440 --> 00:14:13,840 Speaker 2: Why did it start a freaking movement? That whole lean 258 00:14:13,920 --> 00:14:15,640 Speaker 2: and chopped and screwed movement? 259 00:14:15,760 --> 00:14:17,520 Speaker 1: Like that was? Why did it make it out? 260 00:14:17,559 --> 00:14:19,680 Speaker 2: I just don't get, you know what, Just because it 261 00:14:20,200 --> 00:14:23,080 Speaker 2: some people just got it. Some people ready for the 262 00:14:23,160 --> 00:14:26,640 Speaker 2: national scene. Now when you look at like look at 263 00:14:26,640 --> 00:14:28,640 Speaker 2: top dog in them like Kendrick. Now this might be 264 00:14:28,720 --> 00:14:32,240 Speaker 2: again some like oh man stuff, right, But when you 265 00:14:32,280 --> 00:14:34,640 Speaker 2: look at Kendrick, I'll do the young fools to like 266 00:14:34,680 --> 00:14:37,600 Speaker 2: the young Dolphs in them, you know, and Dirk's and 267 00:14:37,600 --> 00:14:37,960 Speaker 2: all them. 268 00:14:38,040 --> 00:14:38,960 Speaker 1: But like when you. 269 00:14:38,920 --> 00:14:41,840 Speaker 2: Look at the tde roster, the black hippie thing, really, 270 00:14:41,880 --> 00:14:45,400 Speaker 2: any one of them could have popped. Any one of 271 00:14:45,440 --> 00:14:48,480 Speaker 2: them could have been Kendrick is if we're just talking talent, 272 00:14:48,720 --> 00:14:51,160 Speaker 2: and if you ask among them, they all kind of 273 00:14:51,160 --> 00:14:54,240 Speaker 2: feel like abs. The lyricists abs so out they're like, no, 274 00:14:54,280 --> 00:14:58,880 Speaker 2: he's He's the one barring off. Kendrick could write songs, 275 00:14:59,480 --> 00:15:04,040 Speaker 2: his ear was unmatched. He was ready for the national scene. 276 00:15:04,320 --> 00:15:08,160 Speaker 2: So why is he on the list as like the one, 277 00:15:08,240 --> 00:15:11,640 Speaker 2: two three artists of a decade and not school boy Hugh? 278 00:15:11,760 --> 00:15:12,320 Speaker 1: I don't know. 279 00:15:13,120 --> 00:15:16,520 Speaker 2: It's not talent, it's just listen, just because you popping 280 00:15:16,520 --> 00:15:18,360 Speaker 2: at home don't mean you gonna pop across the world. 281 00:15:18,960 --> 00:15:22,720 Speaker 2: Who do I say this about in politics? Ron DeSantis? Oh, 282 00:15:22,760 --> 00:15:24,800 Speaker 2: he popping at home. He got a little bit of 283 00:15:24,840 --> 00:15:29,720 Speaker 2: buzz across the nation. But just because you popping at 284 00:15:29,720 --> 00:15:32,640 Speaker 2: home don't mean you gonna pop across the nation. I 285 00:15:32,640 --> 00:15:35,320 Speaker 2: don't know if he got it, because in my mind 286 00:15:35,400 --> 00:15:37,960 Speaker 2: it's like one of the other rules you have to ask, 287 00:15:38,000 --> 00:15:40,360 Speaker 2: which I think can may fit into number two, But 288 00:15:40,440 --> 00:15:41,520 Speaker 2: I think this is number three. 289 00:15:41,520 --> 00:15:43,240 Speaker 1: But you can call it whatever you want. Two point 290 00:15:43,280 --> 00:15:47,640 Speaker 1: five is why me and not them? If you're an artist. 291 00:15:47,880 --> 00:15:51,000 Speaker 2: Now, granted, people can download whateverever re meanings song as 292 00:15:51,000 --> 00:15:52,880 Speaker 2: they don't buyer earny albums they want. But the point 293 00:15:52,960 --> 00:15:54,960 Speaker 2: is when you start putting on lists, when it comes 294 00:15:55,000 --> 00:15:57,400 Speaker 2: to like when they step into they whip, you know, 295 00:15:57,440 --> 00:15:59,280 Speaker 2: step into they whip, when they whenever it is, they 296 00:15:59,320 --> 00:16:02,280 Speaker 2: open the app and they fina press play? Why are 297 00:16:02,320 --> 00:16:05,480 Speaker 2: you gonna press play for me and not them? When 298 00:16:05,480 --> 00:16:08,000 Speaker 2: you see tickets fly up, when you see merch you know, 299 00:16:08,160 --> 00:16:12,240 Speaker 2: sales go on, why me not them? If you just 300 00:16:12,280 --> 00:16:14,600 Speaker 2: a clone to somebody else, which is what the music 301 00:16:14,600 --> 00:16:17,200 Speaker 2: industry does all the time, you're just trying to catch 302 00:16:17,720 --> 00:16:24,360 Speaker 2: the crumbs of and maybe siphon off fans from an 303 00:16:24,440 --> 00:16:28,120 Speaker 2: already established brand. Oh if that don't sound like DeSantis 304 00:16:28,120 --> 00:16:29,880 Speaker 2: and Trump, then I mean, is that? 305 00:16:29,920 --> 00:16:30,720 Speaker 1: And now what's happening? 306 00:16:30,880 --> 00:16:31,000 Speaker 3: Like? 307 00:16:31,280 --> 00:16:33,360 Speaker 2: Remember I told you how fifty did ja like you 308 00:16:33,480 --> 00:16:35,920 Speaker 2: trying to siphon off The difference between fifty and Ja 309 00:16:36,520 --> 00:16:40,200 Speaker 2: and Trump and DeSantis, like I said, is because fifty 310 00:16:40,240 --> 00:16:43,880 Speaker 2: can rap. Fifty was an amazing artist. I don't know 311 00:16:43,920 --> 00:16:46,360 Speaker 2: if DeSantis is proven yet. Oh he could guard, he 312 00:16:46,880 --> 00:16:48,880 Speaker 2: can govern locally, he could govern when it comes to 313 00:16:48,880 --> 00:16:51,880 Speaker 2: the culture war stuff. You know, he got that like 314 00:16:52,320 --> 00:16:54,720 Speaker 2: smiling your face, stab you in the back type energy 315 00:16:54,720 --> 00:16:57,680 Speaker 2: that politicians do need, or you could say with a 316 00:16:57,720 --> 00:17:01,000 Speaker 2: straight face some stuff that you know is ferdulent. You 317 00:17:01,080 --> 00:17:04,760 Speaker 2: kind of need that ability. But does that play in stadiums? 318 00:17:04,960 --> 00:17:05,239 Speaker 1: Are you? 319 00:17:05,359 --> 00:17:09,040 Speaker 2: I mean, it's dope. Regional you popping in Florida. You 320 00:17:09,119 --> 00:17:11,439 Speaker 2: got that Miami based down you know what I mean? 321 00:17:11,480 --> 00:17:14,000 Speaker 2: You got that getting stirty y'all getting stirty real. 322 00:17:13,880 --> 00:17:14,440 Speaker 1: Good down there. 323 00:17:14,440 --> 00:17:16,200 Speaker 2: You know what I'm saying. That's for the young folk 324 00:17:16,280 --> 00:17:17,960 Speaker 2: they do. You know, you get stirty with the best 325 00:17:18,040 --> 00:17:21,800 Speaker 2: of them. Won't get thirty everywhere. That's not what's happening everywhere. Now, 326 00:17:22,160 --> 00:17:25,760 Speaker 2: you're gonna take that regional sound out outside. It may 327 00:17:25,800 --> 00:17:28,160 Speaker 2: not pop. I experienced that myself, you know what I'm saying. 328 00:17:28,200 --> 00:17:30,040 Speaker 2: Like I said, on this same tour with these uh 329 00:17:30,280 --> 00:17:32,800 Speaker 2: with these Southern brothers, you know, I was one of 330 00:17:32,800 --> 00:17:36,119 Speaker 2: the openness. I went out there with my California you know, 331 00:17:36,640 --> 00:17:37,560 Speaker 2: backpack rapper. 332 00:17:37,680 --> 00:17:39,680 Speaker 1: You know what I'm saying, lyrical miracle. They was looking 333 00:17:39,720 --> 00:17:40,280 Speaker 1: at me like. 334 00:17:40,359 --> 00:17:44,160 Speaker 2: Uh, what's he talking about? 335 00:17:44,520 --> 00:17:45,720 Speaker 1: Bro By show too. 336 00:17:45,800 --> 00:17:48,840 Speaker 2: I we went back and flipped that setup and was like, Okay, 337 00:17:48,920 --> 00:17:51,320 Speaker 2: I need to give y'all some riding music, some with 338 00:17:51,359 --> 00:17:53,960 Speaker 2: some more choruses. Boy, I was one of the greatest 339 00:17:54,000 --> 00:17:56,240 Speaker 2: lessons I learned in my life. Was like, listen, bro 340 00:17:56,720 --> 00:17:59,560 Speaker 2: just because it worked down here, you know, don't worry, 341 00:17:59,600 --> 00:18:01,200 Speaker 2: don't mean it's gonna work everywhere else. 342 00:18:01,920 --> 00:18:04,359 Speaker 1: You better learn how to learn from other people. And 343 00:18:04,400 --> 00:18:04,959 Speaker 1: that's what I did. 344 00:18:05,040 --> 00:18:07,560 Speaker 2: I learned how to learn from other people make music 345 00:18:07,600 --> 00:18:09,320 Speaker 2: a little more palatable for the rest of the world, 346 00:18:10,680 --> 00:18:13,680 Speaker 2: while at the same time repping your city because you 347 00:18:13,720 --> 00:18:17,199 Speaker 2: can't lose your brand. You feel me. But you gotta like, 348 00:18:18,800 --> 00:18:21,600 Speaker 2: just because you popping at home, don't mean you popping 349 00:18:21,640 --> 00:18:25,600 Speaker 2: anywhere else. Now, how do you make that work for you? 350 00:18:25,680 --> 00:18:29,800 Speaker 2: If you're not popping at home, there's plenty of people 351 00:18:29,840 --> 00:18:32,359 Speaker 2: like that. I mean, if you're Sometimes if you're not 352 00:18:32,400 --> 00:18:35,240 Speaker 2: popping at home, that's probably because maybe you just forward thinking, 353 00:18:35,240 --> 00:18:37,119 Speaker 2: maybe you just different, Maybe you just think about the 354 00:18:37,119 --> 00:18:37,719 Speaker 2: world differently. 355 00:18:37,760 --> 00:18:38,280 Speaker 1: Think about that. 356 00:18:38,320 --> 00:18:42,440 Speaker 2: If you're like, you know, you're a left leaning politician 357 00:18:42,440 --> 00:18:46,280 Speaker 2: in a red state or you're a right leaning popeltitician 358 00:18:46,320 --> 00:18:48,040 Speaker 2: in a blue state, you probably not popping at home. 359 00:18:48,400 --> 00:18:51,399 Speaker 2: But when you hit the road, you might find like, dang, 360 00:18:51,480 --> 00:18:54,119 Speaker 2: I got a gang of fans out here. I can 361 00:18:54,320 --> 00:18:56,600 Speaker 2: use this for my advantage. And then you get the 362 00:18:56,640 --> 00:18:59,480 Speaker 2: rest of the country riding for you. And then you 363 00:18:59,480 --> 00:19:01,840 Speaker 2: could turn back at home and you come home a superstar. 364 00:19:02,320 --> 00:19:04,439 Speaker 2: You can do that, and then the rest of the 365 00:19:04,480 --> 00:19:06,880 Speaker 2: hood they come back and they're like dang, they start 366 00:19:06,920 --> 00:19:08,639 Speaker 2: acting like they mess with you, or they come out 367 00:19:08,680 --> 00:19:10,600 Speaker 2: the woodworks to being like, no, I've always liked y'all, 368 00:19:10,640 --> 00:19:11,159 Speaker 2: always like you. 369 00:19:11,480 --> 00:19:12,000 Speaker 1: Know who could do? 370 00:19:12,119 --> 00:19:16,359 Speaker 2: You know who did that was Merse This again, this 371 00:19:16,400 --> 00:19:18,760 Speaker 2: is underground wrap stuff, y'all go look up. Mercy had 372 00:19:18,840 --> 00:19:23,880 Speaker 2: legend that's funny from a group called Living Legends. Merce 373 00:19:23,920 --> 00:19:28,880 Speaker 2: would just like he would just move. He's like, all right, 374 00:19:29,560 --> 00:19:31,600 Speaker 2: I'll go on tour with Atmosphere and do the rhyme 375 00:19:31,680 --> 00:19:35,040 Speaker 2: Sayers thing. He did this the Felt albums would slug 376 00:19:35,040 --> 00:19:38,360 Speaker 2: from Atmosphere like he did the the projects with Ninth 377 00:19:38,440 --> 00:19:42,320 Speaker 2: Wonder You know, like I'm naming all these people because 378 00:19:42,600 --> 00:19:45,639 Speaker 2: if you know, you know, if not google, So the 379 00:19:45,720 --> 00:19:49,040 Speaker 2: Merse and Ninth Wonder records, like they're I mean, these 380 00:19:49,040 --> 00:19:54,359 Speaker 2: are like so he came back home triumphant, and it 381 00:19:54,440 --> 00:19:56,520 Speaker 2: was like all city merse, you know what I'm saying. 382 00:19:56,560 --> 00:20:00,320 Speaker 2: He's like, Okay, well yeah, you know, sure put on 383 00:20:00,359 --> 00:20:03,200 Speaker 2: the paid dues and the rock the Bell festivals. Like 384 00:20:03,280 --> 00:20:06,480 Speaker 2: he's just he's a household name now. But sometimes it's 385 00:20:06,480 --> 00:20:09,040 Speaker 2: like when the city don't get it, sometimes you got 386 00:20:09,040 --> 00:20:10,000 Speaker 2: to hit the road. 387 00:20:10,960 --> 00:20:12,240 Speaker 1: So there's a way to do that too. 388 00:20:12,320 --> 00:20:14,280 Speaker 2: Like if let's say your city don't mess with you, 389 00:20:14,320 --> 00:20:16,639 Speaker 2: there's a way to go. Get go, get the fans 390 00:20:16,680 --> 00:20:21,920 Speaker 2: somewhere else, bring them back home. Marthie Taylor Green doing that, 391 00:20:23,200 --> 00:20:25,320 Speaker 2: they don't really don't really mess with her down there. 392 00:20:26,359 --> 00:20:28,520 Speaker 2: She went and got them. She wouldn't got the national fans. 393 00:20:28,960 --> 00:20:31,720 Speaker 2: Now she got the national fans. She came back home 394 00:20:31,760 --> 00:20:36,680 Speaker 2: a star. You feel me, because why the hell else 395 00:20:36,680 --> 00:20:40,840 Speaker 2: would she be at Trump's arraignment if you, I mean, 396 00:20:40,880 --> 00:20:42,440 Speaker 2: if you really worry about your hood, you should be 397 00:20:42,480 --> 00:20:43,000 Speaker 2: at your hood. 398 00:20:43,400 --> 00:20:45,760 Speaker 1: Nah, go get them national numbers. 399 00:20:46,560 --> 00:20:49,240 Speaker 2: So to recap before we go to the next two steps, 400 00:20:49,280 --> 00:20:50,920 Speaker 2: and take a break before we go to those next 401 00:20:50,920 --> 00:20:55,000 Speaker 2: two steps. Number one, does your own scene mess with you? 402 00:20:56,119 --> 00:20:58,879 Speaker 2: Do you have a loyal fan base at home that'll 403 00:20:58,920 --> 00:21:02,439 Speaker 2: be able to carry you when everybody else starts tripping? 404 00:21:03,440 --> 00:21:06,720 Speaker 2: Because if you got a loyal scene at home, you'll 405 00:21:06,760 --> 00:21:11,240 Speaker 2: always be all right. And the flip side of this 406 00:21:11,320 --> 00:21:13,399 Speaker 2: might also be true where maybe you don't have a 407 00:21:13,480 --> 00:21:16,720 Speaker 2: loyal scene at home, but you can go nationally, find yo, 408 00:21:16,960 --> 00:21:21,159 Speaker 2: find your tribe, and bring them back home, and then 409 00:21:21,200 --> 00:21:24,320 Speaker 2: that'll make your start at home. So number one, ask 410 00:21:24,359 --> 00:21:26,920 Speaker 2: yourself this question, does your local scene mess with you? 411 00:21:27,080 --> 00:21:30,719 Speaker 2: Number two, just because you popping at home, don't mean 412 00:21:30,760 --> 00:21:35,600 Speaker 2: you're gonna pop nationally. Okay, just because you might be able, 413 00:21:35,640 --> 00:21:37,240 Speaker 2: you might be the king of your little part of 414 00:21:37,240 --> 00:21:41,520 Speaker 2: the pond, queen of your little region. But listen, just 415 00:21:41,520 --> 00:21:43,880 Speaker 2: because it works here don't mean it's gonna work everywhere. 416 00:21:44,600 --> 00:21:49,800 Speaker 2: Number three, ask yourself, why me and not them? There 417 00:21:49,800 --> 00:21:52,640 Speaker 2: needs to be something so unique, so special about what 418 00:21:52,720 --> 00:21:59,199 Speaker 2: you offer, right that distinguishes you from everybody else. You 419 00:21:59,240 --> 00:22:03,800 Speaker 2: can't just be like the less dramatic version of somebody else, right. 420 00:22:03,920 --> 00:22:07,359 Speaker 2: You can't just be a scrub clean version of something else, 421 00:22:07,440 --> 00:22:11,119 Speaker 2: and there's gotta be a reason why you're the one. 422 00:22:11,440 --> 00:22:13,760 Speaker 2: And sometimes it has to do with the machine, but 423 00:22:13,800 --> 00:22:15,800 Speaker 2: that's only a part of it, because the machine can 424 00:22:15,840 --> 00:22:19,600 Speaker 2: only do so much. You gotta have that thing, whatever 425 00:22:19,640 --> 00:22:23,800 Speaker 2: that thing is, you gotta have it now. Rules four 426 00:22:23,840 --> 00:22:26,359 Speaker 2: and five, Questions four and five, ever you want to 427 00:22:26,359 --> 00:22:26,639 Speaker 2: do it? 428 00:22:27,280 --> 00:22:54,720 Speaker 1: After this break? All right, we're back. 429 00:22:55,680 --> 00:23:00,520 Speaker 2: Number four, which I personally feel is the most important 430 00:23:01,359 --> 00:23:06,600 Speaker 2: okay for artists, for politicians, for anybody who's trying to 431 00:23:06,600 --> 00:23:09,679 Speaker 2: do something publicly, but specifically as we're going into this, uh, 432 00:23:09,720 --> 00:23:12,360 Speaker 2: this election cycle, and I want y'all to know this 433 00:23:13,000 --> 00:23:17,200 Speaker 2: as voters, to know and to understand the game that's 434 00:23:17,240 --> 00:23:21,920 Speaker 2: being presented to you. Here's the truth, Number four. Perception 435 00:23:22,160 --> 00:23:26,800 Speaker 2: is reality until it's not. Say it again for you, 436 00:23:27,240 --> 00:23:34,000 Speaker 2: Perception is reality until it's not. All right, let me 437 00:23:34,119 --> 00:23:40,280 Speaker 2: unpack it. Maclamore pop and Tags that guy. Now, I've 438 00:23:40,320 --> 00:23:45,080 Speaker 2: seen Maclamore's meteoric up, you know rise, especially because he 439 00:23:45,160 --> 00:23:48,840 Speaker 2: was just a part of the Pacific Northwest hip hop scene. 440 00:23:49,359 --> 00:23:50,240 Speaker 1: He's a great guy. 441 00:23:51,160 --> 00:23:56,200 Speaker 2: He's an incredible rapper, incredible, you know, And popping tags 442 00:23:56,280 --> 00:23:58,800 Speaker 2: is a it's a pop song, it's a it is 443 00:23:58,840 --> 00:24:00,320 Speaker 2: a brilliant pops song. 444 00:24:00,520 --> 00:24:01,000 Speaker 1: You can call. 445 00:24:00,960 --> 00:24:02,320 Speaker 2: Whatever you want. You know what I'm saying, I don't 446 00:24:02,320 --> 00:24:04,280 Speaker 2: know how old y'all are. Like, there's a level of 447 00:24:04,320 --> 00:24:06,320 Speaker 2: corny to it, but of course it's a pop song. 448 00:24:06,359 --> 00:24:09,000 Speaker 2: It's supposed to be. But was he styling on that 449 00:24:09,080 --> 00:24:10,680 Speaker 2: that he's styling on it? You know what I'm saying. 450 00:24:11,240 --> 00:24:13,439 Speaker 2: I'm not gonna hop in the car and blast it. 451 00:24:13,680 --> 00:24:16,239 Speaker 2: You feel me? But I don't hate the band. Like 452 00:24:17,600 --> 00:24:22,240 Speaker 2: The Heist was a great record. The problem is it 453 00:24:22,280 --> 00:24:25,520 Speaker 2: wasn't even his fault because it was the same year 454 00:24:25,560 --> 00:24:29,400 Speaker 2: as Good Kid, Mad City, which is a perfect record, 455 00:24:30,680 --> 00:24:35,320 Speaker 2: and for some reason, the Grammy Association decided to give 456 00:24:35,440 --> 00:24:40,320 Speaker 2: the Grammy for Best Rap Album to The Heist rather 457 00:24:40,359 --> 00:24:44,040 Speaker 2: than Good Kid, Mad City. And at that moment, hip 458 00:24:44,080 --> 00:24:49,280 Speaker 2: hop culture, who was probably was gonna, like, you know, 459 00:24:50,080 --> 00:24:55,280 Speaker 2: at least recognize game. At that moment, there was nothing 460 00:24:55,320 --> 00:24:58,920 Speaker 2: Maclamore could do. His brand was burnt. There was no 461 00:24:59,040 --> 00:25:01,399 Speaker 2: follow up he could do that in the eyes of 462 00:25:01,520 --> 00:25:05,640 Speaker 2: hip hop culture because he just became the symbol of 463 00:25:05,680 --> 00:25:09,080 Speaker 2: what we felt was wrong with music industry. It is 464 00:25:09,119 --> 00:25:12,040 Speaker 2: not his fault because the boy could rap, and like 465 00:25:12,080 --> 00:25:14,879 Speaker 2: I said, he's a good guy to the point of 466 00:25:14,920 --> 00:25:18,800 Speaker 2: where he knew it shouldn't have went to him and 467 00:25:18,920 --> 00:25:21,240 Speaker 2: sent the text like in the text got screenshot it 468 00:25:21,320 --> 00:25:24,920 Speaker 2: sent out like, man, you should have won this. This 469 00:25:24,960 --> 00:25:28,760 Speaker 2: is really yours. He sent it to Kendrick y'all, that's 470 00:25:28,760 --> 00:25:33,760 Speaker 2: the right thing to do. Doesn't matter. Perception's reality now 471 00:25:34,000 --> 00:25:38,720 Speaker 2: ten years later, eleven years later, it just there's nothing 472 00:25:38,720 --> 00:25:43,040 Speaker 2: he could do. Man, Like, you're just perception's reality. We 473 00:25:43,119 --> 00:25:48,240 Speaker 2: see you that way, Tory Lanez. I I'm not a. 474 00:25:48,160 --> 00:25:49,480 Speaker 1: Tory Lanez fan. Now. 475 00:25:49,640 --> 00:25:53,199 Speaker 2: I say this as someone that's just a consumer of music. 476 00:25:53,320 --> 00:25:55,560 Speaker 2: I don't know the guy, right, this is just me. 477 00:25:55,680 --> 00:25:58,600 Speaker 2: This is not my taste. A lot of people like him, 478 00:25:59,119 --> 00:26:01,280 Speaker 2: you know. Please please hear me when I'm saying this, 479 00:26:01,280 --> 00:26:02,760 Speaker 2: This isn't no disk tract or nothing. 480 00:26:03,240 --> 00:26:05,760 Speaker 1: I'm not trying to throw them shade. I'm just saying 481 00:26:06,960 --> 00:26:08,639 Speaker 1: it's not my thing. 482 00:26:09,680 --> 00:26:15,160 Speaker 2: Now, as a commentator of culture, he's kind of in. 483 00:26:18,200 --> 00:26:19,359 Speaker 1: He's in the corny box. 484 00:26:21,920 --> 00:26:22,000 Speaker 2: Now. 485 00:26:22,040 --> 00:26:23,040 Speaker 1: A lot of people disagree. 486 00:26:24,080 --> 00:26:26,280 Speaker 2: He's kind of in the there's not really much you 487 00:26:26,320 --> 00:26:28,800 Speaker 2: could do about it, Like, you're just you're kind of 488 00:26:28,840 --> 00:26:32,240 Speaker 2: in that. Then the Meghan situation kind of pushed it 489 00:26:32,320 --> 00:26:36,960 Speaker 2: more into like, now, this is just weird. There's so 490 00:26:37,119 --> 00:26:40,119 Speaker 2: much like massage and war in there, Like it's just 491 00:26:42,200 --> 00:26:45,240 Speaker 2: at perception's reality. Man, I don't I don't know. 492 00:26:46,119 --> 00:26:50,280 Speaker 1: On the other hand, NBA young boy who again not 493 00:26:50,400 --> 00:26:52,840 Speaker 1: my thing. It is what it is. 494 00:26:54,160 --> 00:26:56,919 Speaker 2: The industry tried to like blacklist the boy he liked 495 00:26:56,960 --> 00:27:01,000 Speaker 2: the second most streaming artist. Perception is reality. It's what 496 00:27:01,080 --> 00:27:04,640 Speaker 2: we perceive him as, right, y'all know ice Cube? I mean, 497 00:27:04,760 --> 00:27:08,040 Speaker 2: of course he oh oh man now, but like you know, 498 00:27:08,200 --> 00:27:10,199 Speaker 2: Nwa ice Cube, you know what man went to like 499 00:27:11,680 --> 00:27:16,840 Speaker 2: USC for cinematography, Like he's a fully educated perceptions reality. 500 00:27:18,200 --> 00:27:24,800 Speaker 2: Trump is the perfect example perceptions reality. We perceived him 501 00:27:24,800 --> 00:27:30,000 Speaker 2: as this mogul, as this boss, despite mountains of evidence 502 00:27:30,040 --> 00:27:33,080 Speaker 2: that this man been broke way longer than he been wealthy, 503 00:27:33,359 --> 00:27:37,080 Speaker 2: and this whole time, this was a character that NBC created. 504 00:27:37,640 --> 00:27:42,440 Speaker 2: This man ain't no damn mogul, that man in debt, 505 00:27:43,080 --> 00:27:46,959 Speaker 2: This nigga is not the boss that everyone said, that 506 00:27:47,000 --> 00:27:50,760 Speaker 2: these fools say is that he makes. But perception is reality, 507 00:27:51,640 --> 00:27:53,600 Speaker 2: and this is what he continues to bank off. If 508 00:27:53,600 --> 00:27:56,240 Speaker 2: you could perceive him as this particular person, if you 509 00:27:56,280 --> 00:27:59,880 Speaker 2: could perceive him as this like martyr for the call, 510 00:28:00,560 --> 00:28:03,159 Speaker 2: which is what he's banking on. For the fact that 511 00:28:03,200 --> 00:28:08,880 Speaker 2: this man is facing plentiful of charges, is the perception 512 00:28:09,560 --> 00:28:11,679 Speaker 2: that he's school and that becomes reality even though that's not. 513 00:28:11,760 --> 00:28:12,760 Speaker 1: That's clearly not the key. 514 00:28:13,000 --> 00:28:15,080 Speaker 2: So this stuff can work for you or against you, 515 00:28:16,320 --> 00:28:21,120 Speaker 2: but perception is reality until it's not. Now, as an artist, 516 00:28:21,320 --> 00:28:23,800 Speaker 2: what happens is this. You go out, you do a 517 00:28:23,800 --> 00:28:26,679 Speaker 2: couple of shows. You hire yourself a really good like 518 00:28:27,000 --> 00:28:34,480 Speaker 2: you know, performance videographer or photographer who shoots the dopest 519 00:28:35,000 --> 00:28:39,840 Speaker 2: dopest like live concert footage, you know, and does the 520 00:28:40,320 --> 00:28:43,800 Speaker 2: little thirty second recaps of tour nights, shoots it at 521 00:28:43,840 --> 00:28:46,560 Speaker 2: an angle that looks like, dang them shows is popping dog, 522 00:28:46,720 --> 00:28:49,560 Speaker 2: like this food really got it man? It shows is dope. Man, 523 00:28:49,600 --> 00:28:51,480 Speaker 2: it looks like it's you know, a whole ocean of people. 524 00:28:51,520 --> 00:28:53,280 Speaker 2: You take a photo. Maybe you have one show that 525 00:28:53,440 --> 00:28:55,800 Speaker 2: was like during a festival, and you take a good 526 00:28:55,840 --> 00:28:58,000 Speaker 2: angle of that, so like now you got the one 527 00:28:58,120 --> 00:29:00,720 Speaker 2: huge crowd photo and shot in there. But those weren't 528 00:29:00,720 --> 00:29:04,320 Speaker 2: your actual shows, your actual shows. You know, they still 529 00:29:04,320 --> 00:29:07,800 Speaker 2: looked amazing, but that room only held fifty people. So 530 00:29:07,880 --> 00:29:11,800 Speaker 2: the perception was first all this fool out here killing it. 531 00:29:12,520 --> 00:29:16,000 Speaker 2: Then a promoter pull up your hard ticket sale history, 532 00:29:16,960 --> 00:29:19,320 Speaker 2: or someone actually buys a ticket, they say, dang, I 533 00:29:19,320 --> 00:29:21,200 Speaker 2: can't miss this show. When you come into the town 534 00:29:22,880 --> 00:29:26,760 Speaker 2: they come and it's like, oh it ain't but eighty 535 00:29:26,800 --> 00:29:30,880 Speaker 2: two people here. Man, this food had me believing these 536 00:29:30,880 --> 00:29:31,680 Speaker 2: were stadiums. 537 00:29:31,680 --> 00:29:34,040 Speaker 1: He was rocking. First. 538 00:29:34,160 --> 00:29:36,080 Speaker 2: Usually the fan is like, dang, I got lucky, I 539 00:29:36,120 --> 00:29:38,720 Speaker 2: got to catch this dude at this small thing, or 540 00:29:38,760 --> 00:29:40,720 Speaker 2: sometimes you like dang, am I am I tripping? Like 541 00:29:40,920 --> 00:29:43,320 Speaker 2: or maybe I'm tripping, like maybe I just went on 542 00:29:43,320 --> 00:29:45,840 Speaker 2: the off night. But eventually you start realizing, like, you 543 00:29:45,840 --> 00:29:50,400 Speaker 2: know what, actually that food just got really good photographer, 544 00:29:51,720 --> 00:29:56,080 Speaker 2: and now reality's reality. You really not popping like that. 545 00:29:56,840 --> 00:29:59,840 Speaker 2: You know when you see footage from somebody's like campaign 546 00:30:00,080 --> 00:30:05,560 Speaker 2: rally and the crowd is behind them, you know when 547 00:30:05,560 --> 00:30:06,959 Speaker 2: you look at the thing, because you got to think 548 00:30:07,000 --> 00:30:10,560 Speaker 2: that's that's made for TV, right, because like what a 549 00:30:10,680 --> 00:30:14,160 Speaker 2: horrible seat to have, Like why would you go to 550 00:30:14,200 --> 00:30:17,680 Speaker 2: something where you're all the speakers are facing the opposite 551 00:30:17,680 --> 00:30:21,120 Speaker 2: way and you only see this person's back, Because that's 552 00:30:21,160 --> 00:30:24,000 Speaker 2: for perception. Nobody really, you don't sit like that. Have 553 00:30:24,080 --> 00:30:29,080 Speaker 2: you've actually been to a campaign rally. There's really not 554 00:30:29,160 --> 00:30:33,880 Speaker 2: that many people there. It's like a row maybe unless 555 00:30:33,920 --> 00:30:39,440 Speaker 2: you wanted them, like you know, exceptional national, next person 556 00:30:39,560 --> 00:30:42,760 Speaker 2: up type candidate. It's really not that many people there. 557 00:30:43,200 --> 00:30:45,120 Speaker 2: They just make it look like it is. The point 558 00:30:45,160 --> 00:30:47,000 Speaker 2: is to make it look like it's popping. You know 559 00:30:47,040 --> 00:30:49,520 Speaker 2: when politicians like are waving when they walk in and 560 00:30:49,520 --> 00:30:51,600 Speaker 2: they clap their hands and then they point at somebody like, 561 00:30:51,680 --> 00:30:53,880 Speaker 2: oh hey, what's up. Like they're waving at somebody that 562 00:30:53,880 --> 00:30:56,240 Speaker 2: they knew that was there. They're just doing that. There's 563 00:30:56,240 --> 00:30:59,280 Speaker 2: no one there. You're just supposed to do that because 564 00:30:59,320 --> 00:31:01,000 Speaker 2: it's perception. 565 00:31:02,080 --> 00:31:02,680 Speaker 1: It's not real. 566 00:31:03,640 --> 00:31:06,160 Speaker 2: You heard of the phrase astroturfing. You should have because 567 00:31:06,160 --> 00:31:07,600 Speaker 2: I've talked about it on this pot. But let me 568 00:31:07,640 --> 00:31:11,000 Speaker 2: remind you again. Astroturfing is this is how you get 569 00:31:11,360 --> 00:31:13,280 Speaker 2: if there is a million people at that show, How 570 00:31:13,280 --> 00:31:16,680 Speaker 2: you get people there or that rally, how you get 571 00:31:16,680 --> 00:31:19,400 Speaker 2: people there is like a Craigslist ad or like a 572 00:31:19,440 --> 00:31:24,160 Speaker 2: group on when you pay come and feel this this 573 00:31:24,200 --> 00:31:28,000 Speaker 2: thing to make it look all grassroots, They give you signs. 574 00:31:28,040 --> 00:31:31,160 Speaker 1: That's not real. That's not real power. 575 00:31:31,920 --> 00:31:34,400 Speaker 2: Real power is what you and I have where you 576 00:31:34,440 --> 00:31:37,240 Speaker 2: could text somebody right now, set it many times and 577 00:31:37,320 --> 00:31:40,200 Speaker 2: been like, hey, we're finna do a barbecue, you know, 578 00:31:40,560 --> 00:31:43,240 Speaker 2: a little backpack giveaway at the park this weekend. And 579 00:31:43,280 --> 00:31:46,240 Speaker 2: a hundred people show up. That's real power. Oh what 580 00:31:46,320 --> 00:31:48,640 Speaker 2: in a thousand people? That's okay, because a thousand people's 581 00:31:48,640 --> 00:31:51,640 Speaker 2: not real power, that's not really they're not really there 582 00:31:51,680 --> 00:31:53,680 Speaker 2: for you. But the hundred people that are really there, 583 00:31:54,320 --> 00:31:57,880 Speaker 2: they really there. Now use that for your advantage. If 584 00:31:57,880 --> 00:32:01,400 Speaker 2: you're the artist and you can get eighty five people. 585 00:32:01,120 --> 00:32:02,480 Speaker 1: In a room, that's dope. 586 00:32:02,920 --> 00:32:05,600 Speaker 2: You can get eighty five people in a room, doc 587 00:32:05,920 --> 00:32:08,400 Speaker 2: get their email addresses. See if you could get down 588 00:32:08,400 --> 00:32:11,000 Speaker 2: yourself a little like text messaging service app where you 589 00:32:11,040 --> 00:32:15,400 Speaker 2: can like start sending them discount coupons, like do coffee meetups, 590 00:32:15,440 --> 00:32:20,080 Speaker 2: like like get involved now. Sometimes you know, of course 591 00:32:20,080 --> 00:32:23,280 Speaker 2: you should, you should have some sort of like safety precautions. 592 00:32:23,400 --> 00:32:27,360 Speaker 2: I've been in a situation where i found myself a 593 00:32:27,360 --> 00:32:30,320 Speaker 2: little too open and warm, warm, and I've had to 594 00:32:30,400 --> 00:32:33,400 Speaker 2: put some boundaries around some folks. But the point is, 595 00:32:33,720 --> 00:32:37,760 Speaker 2: you don't bemoan it, you don't fake it. Perception is 596 00:32:37,840 --> 00:32:41,600 Speaker 2: reality until it's not. And once that bubble is burst. 597 00:32:42,240 --> 00:32:45,040 Speaker 2: Hopefully you learn. Man, don't fake it till you make 598 00:32:45,080 --> 00:32:47,680 Speaker 2: it fam because sometimes you don't get to make it. 599 00:32:48,640 --> 00:32:53,640 Speaker 2: Just look at it truthfully, where it is, where you are, 600 00:32:54,760 --> 00:32:57,960 Speaker 2: and what you need to do. Because you can fake streams, 601 00:32:58,840 --> 00:33:02,880 Speaker 2: you can fake photos, but you can't fake ticket sales. 602 00:33:03,360 --> 00:33:04,560 Speaker 1: And you can't fake votes. 603 00:33:05,760 --> 00:33:07,440 Speaker 2: They make because they want you to think they can, 604 00:33:08,000 --> 00:33:11,160 Speaker 2: but you can't fake votes. These people gonna vote for 605 00:33:11,240 --> 00:33:14,040 Speaker 2: you or not. You need to give them a reason 606 00:33:14,120 --> 00:33:19,360 Speaker 2: to all right. Number five two more. Number five is 607 00:33:20,120 --> 00:33:23,840 Speaker 2: be very picky about who you around. 608 00:33:26,320 --> 00:33:26,640 Speaker 1: Now. 609 00:33:26,960 --> 00:33:28,960 Speaker 2: I feel like there's a rule for everybody, you know, 610 00:33:29,120 --> 00:33:32,080 Speaker 2: But when it comes to artists sometimes, like you know, 611 00:33:32,120 --> 00:33:35,840 Speaker 2: you're going on tour, you're doing features, popping up at parties, 612 00:33:36,000 --> 00:33:38,080 Speaker 2: just all these different things. And some of those things 613 00:33:38,120 --> 00:33:40,760 Speaker 2: can be transactional, like in the sense of you know, 614 00:33:40,840 --> 00:33:43,960 Speaker 2: you pay a artist, you know whatever, thousand dollars to 615 00:33:44,040 --> 00:33:45,880 Speaker 2: hop on a song, or they pay you up you know. 616 00:33:45,920 --> 00:33:48,280 Speaker 2: Sometimes like you know, when money get tight, you're like, yeah, man, 617 00:33:48,360 --> 00:33:50,160 Speaker 2: let me do this features like twelve hundred dollars. 618 00:33:50,640 --> 00:33:51,600 Speaker 1: You don't jump on this thing. 619 00:33:51,680 --> 00:33:55,920 Speaker 2: But like, because sense perception is reality, if you do 620 00:33:56,640 --> 00:34:01,120 Speaker 2: this song with this artist turns out that fool's a pedophile, 621 00:34:01,880 --> 00:34:06,520 Speaker 2: Yo'm saying, or the album ends up being trash. You 622 00:34:06,600 --> 00:34:09,800 Speaker 2: are now forever connected to that album and that artists. 623 00:34:10,280 --> 00:34:13,400 Speaker 2: So you gotta be real picky as to who you 624 00:34:13,480 --> 00:34:15,719 Speaker 2: willing to shake hands with, you know what I'm saying, 625 00:34:15,800 --> 00:34:18,160 Speaker 2: because that stuff sometimes can come back and bite you. 626 00:34:18,200 --> 00:34:20,239 Speaker 2: Every I don't know. I don't know no politician that 627 00:34:20,520 --> 00:34:22,279 Speaker 2: ain't never been in that position. I mean, that's the 628 00:34:22,440 --> 00:34:26,640 Speaker 2: entirety of the GOP. Like y'all stuck you' said, like 629 00:34:26,760 --> 00:34:29,200 Speaker 2: I don't I don't know what y'all gonna do. You 630 00:34:29,280 --> 00:34:30,879 Speaker 2: know what I'm saying. That man that turned you into 631 00:34:30,880 --> 00:34:34,040 Speaker 2: a pretzel. As a side note, I'd say about that 632 00:34:34,080 --> 00:34:35,840 Speaker 2: man if I was a GOP, you know how happy 633 00:34:35,880 --> 00:34:39,840 Speaker 2: I would be about these Trump charges right now, because look, 634 00:34:40,000 --> 00:34:42,520 Speaker 2: I would be the snitch. If I was a GOP, 635 00:34:42,680 --> 00:34:44,279 Speaker 2: I'd be the snitch. I'd be the one feeding in 636 00:34:44,360 --> 00:34:46,319 Speaker 2: papers because like that man got a death grip on 637 00:34:46,400 --> 00:34:49,200 Speaker 2: your y'all can't do nothing you will do. You can 638 00:34:49,320 --> 00:34:51,960 Speaker 2: do nothing, your party can't go any direction. 639 00:34:52,080 --> 00:34:53,440 Speaker 1: That man don't want y'all to go. 640 00:34:53,840 --> 00:34:55,880 Speaker 2: He got a death grip on thirty four percent of 641 00:34:55,920 --> 00:34:58,560 Speaker 2: your constituents. So to me, I'm like, y'all got a 642 00:34:58,600 --> 00:35:01,880 Speaker 2: gift because y'all I can somehow finally shake loose at 643 00:35:01,920 --> 00:35:02,319 Speaker 2: this man. 644 00:35:02,400 --> 00:35:03,600 Speaker 1: And you don't have to do it. 645 00:35:03,880 --> 00:35:06,440 Speaker 2: You should be sliding brag all kinds of documents you 646 00:35:06,480 --> 00:35:08,200 Speaker 2: feel me to be like, and you can get on 647 00:35:08,239 --> 00:35:10,640 Speaker 2: the camera and tell everybody like, no, listen, whoa we 648 00:35:10,680 --> 00:35:13,000 Speaker 2: don't know. This is just a woke mob trying to 649 00:35:13,719 --> 00:35:15,600 Speaker 2: destroy you. You could tell that you could play the 650 00:35:15,640 --> 00:35:17,759 Speaker 2: game as much as you won't. You feel me, but like, 651 00:35:18,280 --> 00:35:22,439 Speaker 2: because that man, a career killer like Trump, destroy your life. 652 00:35:22,520 --> 00:35:25,160 Speaker 2: You don't like you, You feel me letting nothing y'all 653 00:35:25,160 --> 00:35:27,600 Speaker 2: can do? You can You thought you could wait it out. 654 00:35:27,920 --> 00:35:31,480 Speaker 2: You 'm saying, y'all can't wait it out. You feel me? 655 00:35:31,600 --> 00:35:34,440 Speaker 1: So if I was, Look, if I was I was, 656 00:35:35,080 --> 00:35:36,840 Speaker 1: I'd be like yo or just. 657 00:35:36,760 --> 00:35:39,400 Speaker 2: This is just this is a hoax. It shouldn't happen anyway, 658 00:35:39,400 --> 00:35:40,880 Speaker 2: brag holler at me. You have to work, man, Let 659 00:35:40,880 --> 00:35:42,520 Speaker 2: me slide you something right quick. That's what I would 660 00:35:42,560 --> 00:35:44,840 Speaker 2: be doing anyway. You gotta be careful who you do, 661 00:35:44,920 --> 00:35:46,680 Speaker 2: who you do these features with, who you do these 662 00:35:46,680 --> 00:35:48,879 Speaker 2: songs with. You know what I'm saying, who you put 663 00:35:48,880 --> 00:35:51,880 Speaker 2: your name next to, and then who you hire? You 664 00:35:51,920 --> 00:35:53,960 Speaker 2: feel me, I think a lot of times, like as 665 00:35:54,000 --> 00:35:56,359 Speaker 2: an artist, you want to come off like you got 666 00:35:56,400 --> 00:35:58,920 Speaker 2: more going on than you do, so then you hire you. 667 00:35:58,920 --> 00:36:01,560 Speaker 2: You know, you think it's growth, but like all growth 668 00:36:01,640 --> 00:36:04,080 Speaker 2: and good growth, you know, it's a it's a horrible 669 00:36:04,120 --> 00:36:06,280 Speaker 2: way to say it, but like you know, some growth 670 00:36:06,360 --> 00:36:06,880 Speaker 2: is cancer. 671 00:36:06,920 --> 00:36:08,960 Speaker 1: You feel me, that's a tumor. That's not growth. 672 00:36:09,160 --> 00:36:11,000 Speaker 2: You know, you got to really think about like every 673 00:36:11,040 --> 00:36:13,200 Speaker 2: move you make and is it really going to be 674 00:36:13,840 --> 00:36:15,960 Speaker 2: Is this a growth? That's a good growth? You know, 675 00:36:16,120 --> 00:36:18,840 Speaker 2: So don't hire people you don't need. Don't get in 676 00:36:18,880 --> 00:36:21,400 Speaker 2: a situation you don't spend money you ain't got. Food's 677 00:36:21,400 --> 00:36:24,080 Speaker 2: be spending all kind of stuff on on on ads 678 00:36:24,080 --> 00:36:28,120 Speaker 2: and on on on. You know, campaigns when it's like fam, 679 00:36:28,239 --> 00:36:30,799 Speaker 2: it's not even you ain't gonna you can't win this one, 680 00:36:30,880 --> 00:36:33,359 Speaker 2: dog like this ain't gonna work, man, Like, put your 681 00:36:33,400 --> 00:36:35,879 Speaker 2: dough into this campaign because like you have more better 682 00:36:35,960 --> 00:36:38,439 Speaker 2: chance of winning this one than that one. You feel me, right, 683 00:36:38,480 --> 00:36:40,960 Speaker 2: And then you and you build your brand. You understand 684 00:36:40,960 --> 00:36:44,840 Speaker 2: what I'm saying. I remember, I mean I'm gonna go 685 00:36:44,840 --> 00:36:47,520 Speaker 2: back to the santis, Like, you know, I hate to 686 00:36:47,560 --> 00:36:50,080 Speaker 2: go back to that dude, but I think really for real, 687 00:36:50,160 --> 00:36:52,880 Speaker 2: for real, like a thing that he got to think about, 688 00:36:52,960 --> 00:36:55,759 Speaker 2: Like and it sucks because it's a Republican talking point, 689 00:36:55,840 --> 00:36:58,799 Speaker 2: but it's it's actually like it's a good point. What 690 00:36:58,880 --> 00:37:02,160 Speaker 2: if what if he waited until twenty twenty eight? What 691 00:37:02,200 --> 00:37:04,239 Speaker 2: if he did? I mean, then you ain't got this 692 00:37:04,280 --> 00:37:09,760 Speaker 2: monkey on your shoulder. You feel me, You're not running 693 00:37:09,800 --> 00:37:14,600 Speaker 2: against the guy that you're basically competing to be. You 694 00:37:14,640 --> 00:37:17,319 Speaker 2: feel me like you don't have that l under your 695 00:37:17,320 --> 00:37:20,200 Speaker 2: belt of losing to him. I mean, I mean it's 696 00:37:20,239 --> 00:37:22,799 Speaker 2: a gamble because he I mean, maybe he could win, 697 00:37:23,520 --> 00:37:25,000 Speaker 2: but I don't know. Just because you popping at home 698 00:37:25,040 --> 00:37:28,879 Speaker 2: don't mean you poping nationally, you know, like or you're 699 00:37:28,880 --> 00:37:37,279 Speaker 2: presenting yourself as like the Whole Foods version of the 700 00:37:37,360 --> 00:37:39,880 Speaker 2: thing everybody love, Like I don't know how good that. 701 00:37:40,320 --> 00:37:41,960 Speaker 2: I don't know how good that's gonna play. You know 702 00:37:42,000 --> 00:37:45,880 Speaker 2: what I'm saying. What if you position yourself not as 703 00:37:45,920 --> 00:37:48,360 Speaker 2: the Whole Foods version but the next generation of I 704 00:37:48,360 --> 00:37:51,680 Speaker 2: don't know, like you, and maybe he's not even gonna run, 705 00:37:51,680 --> 00:37:53,319 Speaker 2: Like we don't even know yet it just seems like 706 00:37:53,360 --> 00:37:55,759 Speaker 2: he is, at least as of the week that I'm 707 00:37:55,800 --> 00:37:59,400 Speaker 2: recording this. You know, you never know, but yeah, be 708 00:37:59,480 --> 00:38:01,600 Speaker 2: careful who you keep around, who you shake your hands with. 709 00:38:01,680 --> 00:38:03,200 Speaker 2: And then the last one is the one that my 710 00:38:03,280 --> 00:38:06,759 Speaker 2: manager always says, your plant where you want to grow. 711 00:38:06,960 --> 00:38:09,680 Speaker 2: You can't just go for where you think the crowds are, 712 00:38:09,719 --> 00:38:12,560 Speaker 2: because that might not be your crowd. You invest in 713 00:38:12,640 --> 00:38:15,560 Speaker 2: the scene that you believe in, and you build a 714 00:38:15,640 --> 00:38:17,759 Speaker 2: career that you want to build. If not, you're going 715 00:38:17,840 --> 00:38:20,640 Speaker 2: to be sitting in that corner office overlooking this the 716 00:38:20,840 --> 00:38:24,279 Speaker 2: DC skyline, miserable, having to vote for stuff that you 717 00:38:24,320 --> 00:38:26,600 Speaker 2: don't even want to, you don't even believe in. You're 718 00:38:26,640 --> 00:38:29,719 Speaker 2: being swayed by the crowd, you know, leading from behind. No, 719 00:38:29,960 --> 00:38:32,840 Speaker 2: you gotta you gotta be the person you trying to 720 00:38:32,920 --> 00:38:35,760 Speaker 2: be so you can do the things that you're trying 721 00:38:35,760 --> 00:38:36,000 Speaker 2: to do. 722 00:38:36,080 --> 00:38:39,600 Speaker 1: Now. Granted, I'm assuming you. 723 00:38:39,680 --> 00:38:42,440 Speaker 2: The type of politician that has some sort of moral standard, 724 00:38:42,800 --> 00:38:45,040 Speaker 2: that has some sort of conviction. Now, if you just 725 00:38:45,120 --> 00:38:49,359 Speaker 2: in it for the power, ignore everything I'm saying, y up, 726 00:38:49,360 --> 00:38:51,720 Speaker 2: set go get go, get your back, go get your power. 727 00:38:53,000 --> 00:38:56,719 Speaker 2: Be as devoid of any of these things that you 728 00:38:56,800 --> 00:39:00,440 Speaker 2: want to be. But if you really actually believe in 729 00:39:00,440 --> 00:39:02,480 Speaker 2: the stuff you're trying to believe, and you really think 730 00:39:02,960 --> 00:39:06,279 Speaker 2: you could make this country better, you got a plant 731 00:39:06,320 --> 00:39:08,719 Speaker 2: where you want to grow, invest in things that you 732 00:39:08,760 --> 00:39:11,279 Speaker 2: think will lead towards the things, And I understand the 733 00:39:11,440 --> 00:39:13,840 Speaker 2: nature of the game is just like in music. The 734 00:39:13,920 --> 00:39:16,840 Speaker 2: nature of the game forces you to carry yourself in 735 00:39:16,880 --> 00:39:18,839 Speaker 2: a certain way that if you're going to reach a 736 00:39:18,840 --> 00:39:21,520 Speaker 2: certain type of success, you have to play the game 737 00:39:21,560 --> 00:39:25,040 Speaker 2: in a certain way. Or you could be like, forget that, 738 00:39:25,040 --> 00:39:26,520 Speaker 2: I'm gonna play this game the way I want to 739 00:39:26,520 --> 00:39:28,160 Speaker 2: play it, and it's gonna work the way I want 740 00:39:28,160 --> 00:39:29,799 Speaker 2: to work, and I'm gonna bend it to my will. 741 00:39:29,920 --> 00:39:50,440 Speaker 2: Maybe shoot your shot. Hopefully it works. So in conclusion, 742 00:39:50,800 --> 00:39:54,480 Speaker 2: the six things that any politician can learn from independent artists. 743 00:39:55,000 --> 00:40:00,000 Speaker 2: Number one, ask yourself, does your own hood mess with you? 744 00:40:00,960 --> 00:40:04,799 Speaker 2: Number two, just because you popping at home, don't mean 745 00:40:04,800 --> 00:40:09,960 Speaker 2: you poping national. Number three ask yourself, why me and 746 00:40:10,000 --> 00:40:11,080 Speaker 2: not them? 747 00:40:11,360 --> 00:40:13,759 Speaker 1: Perception is reality until it's not. 748 00:40:15,080 --> 00:40:18,359 Speaker 2: Number five, the very picky who you connect with, keep 749 00:40:18,400 --> 00:40:19,520 Speaker 2: that circle nice and tight. 750 00:40:20,560 --> 00:40:23,480 Speaker 1: And number six, plant where you want to grow. 751 00:40:26,360 --> 00:40:29,799 Speaker 2: If you hip to these rules, not only one, I 752 00:40:29,840 --> 00:40:33,399 Speaker 2: think you might find yourself a very successful politician, but two, 753 00:40:33,560 --> 00:40:36,640 Speaker 2: as an informed voter, you might be able to understand 754 00:40:36,880 --> 00:40:40,439 Speaker 2: and choose wisely the people that you want to mess with. 755 00:40:41,360 --> 00:40:42,880 Speaker 1: Happy election season, y'all. 756 00:40:43,239 --> 00:41:11,040 Speaker 2: Hood politics, You know, I don't know why I ain't 757 00:41:11,080 --> 00:41:13,879 Speaker 2: thought of this before, but you know you could use 758 00:41:13,960 --> 00:41:20,640 Speaker 2: promo code hood for fifteen percent off on terraform coolbrew 759 00:41:20,680 --> 00:41:24,400 Speaker 2: dot com. Like I forgot I own that company and 760 00:41:24,560 --> 00:41:29,000 Speaker 2: this is my pod. Y'all, go ahead and punch it. 761 00:41:29,080 --> 00:41:31,919 Speaker 2: Promo cod hood if you in the cold Brew gets 762 00:41:31,920 --> 00:41:35,880 Speaker 2: you some cold brew, gonna get you some coffee. Yeah, Like, 763 00:41:36,320 --> 00:41:39,360 Speaker 2: I can't believe I ain't think of this till right now. 764 00:41:50,040 --> 00:41:50,359 Speaker 3: Yo Yo. 765 00:41:50,520 --> 00:41:53,040 Speaker 2: This thing right here was recorded by Me Propaganda and 766 00:41:53,120 --> 00:41:59,280 Speaker 2: East Lows, boil Heights, Los Angeles, California. This thing was mixed, edited, mastered, 767 00:41:59,360 --> 00:42:02,120 Speaker 2: and scored by the one and the only Matt Awsowski. 768 00:42:02,280 --> 00:42:05,759 Speaker 2: Y'all check out this fool's music. I mean it's incredible. 769 00:42:06,280 --> 00:42:11,359 Speaker 2: Executive produced by Sophie Lichterman for Cool Zone Media. Man, 770 00:42:11,719 --> 00:42:14,000 Speaker 2: and thank you for everybody who continue to tap in 771 00:42:14,080 --> 00:42:17,239 Speaker 2: with us. Make sure you leaving reviews and five star 772 00:42:17,360 --> 00:42:19,319 Speaker 2: ratings and sharing it with the homies so we could 773 00:42:19,360 --> 00:42:22,200 Speaker 2: get this thing pushed up in the algorithm and listen. 774 00:42:22,280 --> 00:42:24,319 Speaker 2: I just want to remind you these people is not 775 00:42:24,440 --> 00:42:28,000 Speaker 2: smarter than you. If you understand city living, you understand politics, 776 00:42:28,080 --> 00:42:29,040 Speaker 2: We'll see you next week.