Speaker 1: Hey, hey, hey, we're back. We're black, we're brown and
Speaker 1: ambition ambisition and ambusition, ambition. I felt like I lost
Speaker 1: my voice five years ago. I never got it back.
Speaker 2: Well, that little scratchy scratch, that little grit, you know
Speaker 2: what I mean. I love it. It makes you you.
Speaker 2: It probably makes people unfortunately take you more seriously and
Speaker 2: me not seriously at all.
Speaker 1: Better voice. I'm like, I'm like, damn, I can't. No,
Speaker 1: I know it's nothing.
Speaker 2: Once again, your decision to sing the song. It's been
Speaker 2: nine years. We're the boss, but we love it. I
Speaker 2: loved My favorite thing is seeing the guest's face when
Speaker 2: they're like, yeah, she's singing, it's happening.
Speaker 1: We all freedom like, yes, we do not well, but
Speaker 1: we do have a guest. We're extra black in the
Speaker 1: suit today. We have a brother in the stew and yeah,
Speaker 1: I met Brandon some years ago, Brandon Copland aka Cope.
Speaker 1: If you guys are football fans.
Speaker 2: He's professor Cope.
Speaker 1: Yeah, yeah, so so many things. So man's gonna do
Speaker 1: his bio. But yeah, I can't wait to talk to
Speaker 1: to to someone who's had so many different careers.
Speaker 2: Yeah, r a b A fan. So we have some company.
Speaker 2: As we said, company is in the house. Ever been
Speaker 2: beyond your best behavior? We're gonna welcome in our company.
Speaker 2: Brandon Copeland. Professor Cope is a ten year NFL veteran.
Speaker 2: Are you our first NFL player on the show? I
Speaker 2: can't try to think. I think yeah, I think so.
Speaker 2: We're you know, brand ambition, not our target demo. But
Speaker 2: but we love having you on the show. Just don't
Speaker 2: We're not gonna like talk about sports, are We're just
Speaker 2: gonna like keep it money okay cool. Professor Cope is
Speaker 2: a ten year NFL veteran, the a, the author of
Speaker 2: the new book Your Money play Book, and the co
Speaker 2: founder of athletes dot org, which is the player association
Speaker 2: for college athletes. He's also a member of the esteemed
Speaker 2: CNBC Global Financial Wellness Council, and he's been dedicated to
Speaker 2: financial education, as well as being the first NFL player
Speaker 2: to double as an IVY League professor. At No Big,
Speaker 2: No Biggie like U, penn It's fine city of Pennsylvania, Brandon,
Speaker 2: Professor Cope, brother, welcome to the show.
Speaker 3: Thank you, thank you for having me. I love the
Speaker 3: music intro. I will say you know, we were down
Speaker 3: in Florida. We're down near the storm and so we
Speaker 3: my wife and I were supposed to go to the
Speaker 3: Usher concert and it got canceled because of the storm.
Speaker 4: You know, obviously safety first.
Speaker 3: But you know, I've been around the house practicing my
Speaker 3: my high notes over there.
Speaker 4: I was about to join. I don't want to. I
Speaker 4: don't want to, you know what I'm saying.
Speaker 1: Okay, you know, oh dang, yeah, the Usher concert. I've
Speaker 1: seen Ushering. He's excellent. So you guys will get a chance.
Speaker 2: See that's that third kid energy, Like, yeah, we just
Speaker 2: had a baby, but let's go see Usher. You know
Speaker 2: what I mean. It's fine.
Speaker 1: Yeah, we just found out that coach just had his
Speaker 1: third only one month old. So boy it was a boy, right,
Speaker 1: a boy?
Speaker 4: Yep, yep, baby boy. Three boys. I was trying to
Speaker 4: get that girl. I was trying to get that girl.
Speaker 4: But you know, hey, oh I thought you had girls.
Speaker 2: Okay, they're all boys.
Speaker 3: Yeah, all boys. I love the boys, don't get me wrong.
Speaker 3: You know it's growing up. That was the dream come true.
Speaker 3: But then after two of them, you start to realize, like, hey, y'all, y'all.
Speaker 4: Y'all, go to y'all mom a lot y'all, not me. Yeah.
Speaker 3: Wait, if I need somebody to look after me, you know,
Speaker 3: I'm like, oh yeah, so anyway, but I know wife,
Speaker 3: she'll be taking care of She's.
Speaker 1: Gonna have a oh yeah for sure. But yeah, girls,
Speaker 1: my dad is set for life. He's like, I don't
Speaker 1: I don't lift the finger with girls, right, boys be like,
Speaker 1: who's that that guy?
Speaker 2: I'm ready and my boys different. They're going to be caregivers.
Speaker 2: They're going to love to just give and be generous.
Speaker 2: All right, But professor Cope, talk to you. You left
Speaker 2: the NFL. What would decide a little over a year ago?
Speaker 4: Yep?
Speaker 2: And what was that transition?
Speaker 4: Like, how the transition? Yeah, the transition was.
Speaker 3: I mean for most people they talk about how tough
Speaker 3: the transition is, and I am no different. The transition
Speaker 3: is tough. Is different not playing a sport that I've played.
Speaker 3: I've built my foundation off of my life, off of
Speaker 3: my schedule, around my livelihood, around for the last twenty
Speaker 3: four years of my life.
Speaker 4: Right.
Speaker 3: I started playing football in fourth grade just to you know,
Speaker 3: one get a lot of energy out to My grandfather
Speaker 3: played eleven years in the NFL as well too, so
Speaker 3: he was my hero. And you know, how do I
Speaker 3: continue to make him proud?
Speaker 4: So to speak?
Speaker 3: But you know, to have that part of your identity
Speaker 3: regardless of what you're doing off the field, it's a
Speaker 3: challenge just to change.
Speaker 4: You know. I didn't shrink when I left the NFL.
Speaker 4: So you know, people still like, hey, you play for somebody,
Speaker 4: you know, not anymore?
Speaker 3: Not anymore, you know, right so every time that wound opens.
Speaker 3: But I think, you know, the biggest thing for me
Speaker 3: was one talking to a lot of folks who, in
Speaker 3: my eyes, have successfully made the transition about Hey, what's next?
Speaker 3: How do you deal with this? How do you deal
Speaker 3: with that? How do you set a schedule?
Speaker 4: Now?
Speaker 3: How do you start to understand what's for you and
Speaker 3: what's not for you? Because as an NFL player, there's
Speaker 3: a lot of things that you can you can take
Speaker 3: on because it's fun.
Speaker 4: To do in your free time. Right now, it's different.
Speaker 3: Everything that you choose to do is you know, needs
Speaker 3: to be taken extremely seriously, right with your time and
Speaker 3: so and also things that a lot of folks don't
Speaker 3: necessarily think about or consider. I've always been extremely present.
Speaker 3: My family has always stayed with me when I'm doing
Speaker 3: you know, going to city to city or team the team,
Speaker 3: But there is a certain amount of reconnection that you
Speaker 3: have to do with your family as well in order
Speaker 3: to really be able to sit down, spend time be present.
Speaker 3: Because for ten years of my life everything was about me.
Speaker 3: When I came into the NFL, my agent and the
Speaker 3: veterans in the locker room said, cope, in order to
Speaker 3: make it here and stay here, you got to be selfish.
Speaker 3: You can't spend time wasting energy thinking about other people's problems.
Speaker 3: You got to focus on making the team and sticking here,
Speaker 3: and everybody will thank you because of it. Now you
Speaker 3: get out of the NFL, and now you got to
Speaker 3: go back and pour back into everyone else who's sacrificed
Speaker 3: in order for you to have the time, the freedom
Speaker 3: of mind to be able to be successful in the
Speaker 3: NFL for so long.
Speaker 2: So yeah, and like marriage is last, you get that
Speaker 2: kind of peptile what And I'm like, as a wife,
Speaker 2: I'm like, that's that's huge, but I understand it. It's
Speaker 2: like also it's a give and take. It's very rare
Speaker 2: to have that like perfect fifty to fifty partnership. So
Speaker 2: thanks for being transparent about that, because I love that.
Speaker 2: They were like it was no bullshit, It's just like, yeah,
Speaker 2: this is how it's going to be. So a year in,
Speaker 2: what does success a successful transition? What were you what
Speaker 2: were you hoping for and envisioning? And like did you
Speaker 2: start that transition even before you left, because I mean,
Speaker 2: you've got a book that doesn't happen overnight.
Speaker 4: Yeah, it definitely doesn't happen overnight.
Speaker 3: I think for me, I was always prepared for the
Speaker 3: day football ended.
Speaker 4: When I came into the NFL.
Speaker 3: I got fired like five times in my first season
Speaker 3: in the NFL, so I always knew I was I
Speaker 3: went to UPenn and in the spring when twenty thirteen
Speaker 3: they had the draft, and the Baltimore Ravens didn't call
Speaker 3: me during the draft. They called me right after and
Speaker 3: they signed me to an undrafted free agency deal three
Speaker 3: years one point four to five million dollar contracts. So
Speaker 3: I'm sitting there on a college campus and you know,
Speaker 3: to most people, I'm a millionaire. I've made it right.
Speaker 3: I fortunately understood the path my grandfather took, and so
Speaker 3: I knew that the work was just beginning. But I
Speaker 3: only saw twenty four thousand of those dollars before being
Speaker 3: fired for the first time, and so for me, everything
Speaker 3: was like, oh, you guys, can you can take all
Speaker 3: of this away. So I need to make sure that
Speaker 3: I'm hoarding money and saving as much as possible and
Speaker 3: then eventually let me take that and put it into
Speaker 3: things that make me money. But that also meant that
Speaker 3: I know that this platform will be taken away from
Speaker 3: me at some point. So how do I go out
Speaker 3: and connect with people and try different things and meet
Speaker 3: different mentors that I can leverage as I transition from
Speaker 3: the game. And I think a successful transition. Obviously everybody's
Speaker 3: version looks different depending on their life, but for me,
Speaker 3: it was one getting over football right.
Speaker 4: And what I mean when I.
Speaker 3: Say that, you know, depending on how you leave the
Speaker 3: game will determine in how you look at the game
Speaker 3: for the rest of your life. I fortunately got everything
Speaker 3: that I could have gotten out of football in my
Speaker 3: ten years. I started with my hometown team in Baltimore,
Speaker 3: I got fired from them and went to five other teams,
Speaker 3: and I came back to them ten years later and
Speaker 3: finished my career in Baltimore with the Ravens. And my
Speaker 3: goal coming in was for my kids to see me
Speaker 3: play and for me to be able to make more
Speaker 3: money off the field than on the field. Did it,
Speaker 3: done it, happy, proud of myself. But to be able
Speaker 3: to walk away like that and not walk away with hey,
Speaker 3: you're not good enough, kid, or get out of here
Speaker 3: or whatever, right, that can make me look at the
Speaker 3: game for the rest of my life through like scarred eyes.
Speaker 3: And frankly, you know, I realized in my first few games,
Speaker 3: you know, I'm a competitor, which to be a competitor,
Speaker 3: you got to kind of be a hater. Right, I'm
Speaker 3: going to call a spade of space. So when I'm
Speaker 3: looking at the game, I'm kind of like, man, I
Speaker 3: could do that for a million I could do that, right,
Speaker 3: And I didn't want that negative lens to affect my
Speaker 3: children's love of the game because the game is also
Speaker 3: provided so much for me, and so for me it
Speaker 3: was forgive and let go of hating football to reconnect
Speaker 3: them with my kids and getting to know them better
Speaker 3: because as you all know, you know, kids are different.
Speaker 3: You know you think you can treat them all the same,
Speaker 3: No you can't.
Speaker 4: They they different.
Speaker 3: And then also starting to explore what things I was
Speaker 3: truly interested in professionally beyond the game was the most
Speaker 3: important making sure that I'm sticking true to the goals
Speaker 3: I set up to my for myself going into the
Speaker 3: NFL is like, when I leave, my goal is to
Speaker 3: do what I want to do whenever I want to
Speaker 3: do it, period. And that's in work, that's in business,
Speaker 3: that's with family, and so making sure that I'm really
Speaker 3: identifying what those things actually are.
Speaker 1: So how far into your NFL career did you start
Speaker 1: as an as an IVY League professor? At you Paying
Speaker 1: So that's the school you w into. That was your
Speaker 1: undergrad Yeah, so that how did that happened?
Speaker 4: Yeah? So that was a number of experiences.
Speaker 3: A number of those experiences actually helped develop your money
Speaker 3: playbook and also help develop just my own mindset for
Speaker 3: like how do we scale financial education. But I started
Speaker 3: teaching in twenty nineteen spring of twenty nineteen, so that
Speaker 3: was six years, my sixth, sixth year in the NFL.
Speaker 3: I was with the New York Jets at the time,
Speaker 3: so fortunately I was able to make a drive back
Speaker 3: and forth to Philly and the off seasons, so I'd
Speaker 3: literally be in Ota' spring training and then on Mondays
Speaker 3: I'd be going over to Philly a night and teaching
Speaker 3: a three hour lecture to at that time thirty students.
Speaker 3: Now we have one hundred and twenty students each.
Speaker 2: What did you teach?
Speaker 4: So the course is called life one on one.
Speaker 3: It is all the money decisions we make in life
Speaker 3: that we don't talk about in school for some reason.
Speaker 4: Right, so that's of our house. How to buy a car?
Speaker 3: That three digit credit score? Well, how is it not perfect?
Speaker 3: Don't I feel like I never messed up? I never
Speaker 3: missed a bill, right, like all the things that we
Speaker 3: actually deal with in life. Instead of us talking about
Speaker 3: the tangent of a forty five degree angle, or hey,
Speaker 3: compound interest, it's great. Instead of us worry about the formula,
Speaker 3: let's just figure out what it is and how do
Speaker 3: we use it for our lives.
Speaker 4: And so there were a.
Speaker 3: Number of experiences that I had in the league my
Speaker 3: rookie year twenty thirteen, the NFLPA, the National Football League's
Speaker 3: Players Association, our association, came and taught us about this
Speaker 3: thing called a four to one K and hey, if
Speaker 3: you are playing with this team long enough, you will
Speaker 3: get put money into this thing. And they'll put money
Speaker 3: into this thing. And I'm like, Dang, that sounded like
Speaker 3: free money.
Speaker 2: I might know they had a four to one K
Speaker 2: in the NFL, but.
Speaker 3: Yeah, they got some great benefits in the NFL. But
Speaker 3: I also had to realize, like, all right, if I
Speaker 3: don't make this team, if I don't make this tackle
Speaker 3: of practice, none of this matters. Again, I was fired
Speaker 3: a few times, so I was like, let me put
Speaker 3: this in the back.
Speaker 4: Of my pocket, my brain.
Speaker 3: But I'm like, I had to make it to the
Speaker 3: NFL to learn what a four to one K is, Like,
Speaker 3: who is.
Speaker 4: Going to teach my mom this? Who's gonna teach my
Speaker 4: brother this? Right?
Speaker 3: And then later on fast forward in twenty eighteen, my
Speaker 3: wife and I we bought our first house townhouse now
Speaker 3: it's a rental in.
Speaker 4: New Jersey, and she called me.
Speaker 3: I was in Detroit with the lines, went back to
Speaker 3: see the home inspection and all that type of stuff
Speaker 3: for a bye week, and then now we're closing. It's
Speaker 3: December twenty sixteen. I'm sitting in my locker room and
Speaker 3: they email me the closing package.
Speaker 4: She's actually at.
Speaker 3: The realtor's office and about to sign on the dot
Speaker 3: of line and she's like, hey, hey, babe, Hey, does
Speaker 3: everything look right? You know, I'm supposed to be the
Speaker 3: Wharton Business School guy. You know, I've enterned on Wall
Speaker 3: Street at Heads Fund. I'm looking and it's one hundred
Speaker 3: and six pages of closing disclosures.
Speaker 2: I'm like, I got how are you looking at it?
Speaker 2: Not there? That's a huge stack of paper.
Speaker 4: Oh no, I know. But I'm sitting literally in my
Speaker 4: locker on my phone, open up the PDF, and I'm
Speaker 4: just scrolling.
Speaker 2: Us zooming in that exhibit. Jesus.
Speaker 3: Yeah, I'm like, I have no idea whether this thing
Speaker 3: is right or not, and I'm about to sign over
Speaker 3: thirty years of my life.
Speaker 4: And instead of us talking about this.
Speaker 3: Which we all want to do at some point, whether
Speaker 3: it's rent own, we all want to have shelter, we
Speaker 3: were talking about things that I will never use in
Speaker 3: my life again. And so all those things made me decide,
Speaker 3: let's start a course for people use the platform of
Speaker 3: the NFL, and then let's also figure out how to
Speaker 3: scale it. And so now we have high school kids
Speaker 3: who take it and get credit and things of that nature,
Speaker 3: and we're continuing to build it out.
Speaker 2: Oh that's amazing, Tiffany. That's like Kindred spirits over here,
Speaker 2: right with your curriculum in Jersey.
Speaker 4: Yeah.
Speaker 1: No, that's amazing because I mean to do both at
Speaker 1: the same time. I can't even imagine the amount of
Speaker 1: work that that took. But I'm sure because you developed
Speaker 1: these kind of like interests off the field, it helped
Speaker 1: with the transition. So it wasn't like you just transitioned
Speaker 1: to nothing. It was like, well, I was already teaching,
Speaker 1: you know. And I know you have a nonprofit organization,
Speaker 1: right yep, yep.
Speaker 3: So my wife and I we have a well one.
Speaker 3: Like you said, I guess before I even go to that,
Speaker 3: I always trying to make sure I speaking, we and
Speaker 3: hour a lot because I've been very blessed to have
Speaker 3: an amazing team, amazing people who believe in the mission,
Speaker 3: believe in the vision of what we're trying to do,
Speaker 3: whether it's with Athletes dot Org or Beyond the Basics
Speaker 3: or Life one on one, which is the course, and
Speaker 3: they pour into it and make me much better than
Speaker 3: I ever would be without them.
Speaker 4: So shout out to the team. Keep you know, I
Speaker 4: appreciate y'all.
Speaker 3: And on top of that, I think you know, my
Speaker 3: wife and I we start a foundation beyond the basics
Speaker 3: inc our goal is to help young people realize their
Speaker 3: potential earlier, right, and the reason being, I'm not in
Speaker 3: the seat I'm in if I don't have a grandfather
Speaker 3: and a mother who take the blinders off of me
Speaker 3: and just expose me to where my ambition can take me. Right,
Speaker 3: There's so many young people who are in neighborhoods that
Speaker 3: they only see the four blocks between their house and
Speaker 3: their school, and they don't see big cities and money
Speaker 3: and all these other things where now, if they had
Speaker 3: that ambition, they can see WHOA hold.
Speaker 4: Up, I could do that over there.
Speaker 3: So our foundation we do some amazing, unique, once in
Speaker 3: the lifetime experiences, and we also focus on helping take
Speaker 3: those blinders off of young people through exposure, through mentors
Speaker 3: and shadow opportunities.
Speaker 4: We have.
Speaker 3: One of our biggest event actually coming up for the holidays,
Speaker 3: which is December to remember, we take kids around the
Speaker 3: country shopping.
Speaker 4: For the holidays.
Speaker 3: All these kids underserved, amazing young folks who come into
Speaker 3: a Target or Walmart thinking that they're going to do
Speaker 3: community service and when they get there they get to
Speaker 3: meet one of their favorite NFL players from the local team.
Speaker 3: But then they also get two hundred bucks that they
Speaker 3: can go and spending the store. And the beautiful thing
Speaker 3: about it is most of them spend more money on
Speaker 3: other people than themselves. So it's been a experience. We've
Speaker 3: been doing it for eight years now and just been
Speaker 3: fortunate again to have players around the league. One of
Speaker 3: the good things about getting cut so much and going
Speaker 3: to six different teams, I guess was you make a
Speaker 3: lot of friends around the league that want to continue
Speaker 3: to support different initiatives as well.
Speaker 2: So I was wondering about that because how, you know,
Speaker 2: I think about the importance of listen. I'm not even
Speaker 2: like try Mandy, do not try to say anything about sports,
Speaker 2: because you really don't know. But with a team, there's
Speaker 2: so many sports metaphors in business. I mean, people love
Speaker 2: a sports metaphor. So much of the language that we
Speaker 2: speak around money is around it is like what the
Speaker 2: sports tend to at the team element and all of that.
Speaker 2: But when you're moving so frequently, Yeah, how what was
Speaker 2: it like being the new kid so many times? And
Speaker 2: what grounded you?
Speaker 3: Yeah, that is a phenomenal question, you know, I think
Speaker 3: that for me, you have to hone in on who
Speaker 3: you are and what your identity is some of the
Speaker 3: greatest plays talk about the fundamentals, the fundamentals like of
Speaker 3: the sport. So, you know, Lebron James is amazing. Obviously
Speaker 3: he's God has put a little extra on it, right,
Speaker 3: he said, you know what you Lebron, right, But he
Speaker 3: also is like extremely consistent in all the details of
Speaker 3: what makes him great.
Speaker 4: His diet.
Speaker 3: The years ago, he was at a little high school
Speaker 3: game and they were like, Lebron James got billions of dollars.
Speaker 3: You know, he's a billionaire now and he's eating you know,
Speaker 3: trail mix out of a ziploc bag. Well, most people
Speaker 3: are like, you know, oh, like he's trying to save
Speaker 3: money and not go to the concession stand. No, he's
Speaker 3: more so just protecting his health and his body as
Speaker 3: big as asset. He's focused on the fundamentals of what
Speaker 3: it takes for him to be great. For me, I
Speaker 3: was always focused on my standard being my standard. So
Speaker 3: when I go into any room, any locker room, you know,
Speaker 3: one of the best pieces of advice was like, don't
Speaker 3: try to fit in with everybody, stand out.
Speaker 4: Be you right.
Speaker 3: And so whether I was on the Jets, the Baltimore
Speaker 3: Ravens New England Patriots, the Falcons, whatever it was.
Speaker 4: I'm brand. Yes, I did play from Atlanta out there
Speaker 4: we go, there we go.
Speaker 2: Was it a good time or like? Listen, you know,
Speaker 2: I mean the paycheck those are some big you weren't.
Speaker 2: I mean, I know you said you got fired, but
Speaker 2: it wasn't like you didn't get hired by some great teams. Yeah,
Speaker 2: I mean those are some incredible teams.
Speaker 4: Yeah, No, I was. I was, like I said, I
Speaker 4: was fortunate.
Speaker 3: I mean, you know, the average NFL you know, career
Speaker 3: is two years now and whoa and you know I
Speaker 3: was fortunate to play for ten and so yeah, by
Speaker 3: by my own standards. You know, when we went out there,
Speaker 3: I made mom a proud you know, I made my
Speaker 3: wife proud. You know that they were proud of who
Speaker 3: I am and who I was. But yeah, it was
Speaker 3: not an easy feed at all. But as you mentioned,
Speaker 3: it's locking on who I am, locking on my fundamentals,
Speaker 3: and I go into my locker room and I'm gonna
Speaker 3: make it better, right, And you have to drown out
Speaker 3: the noise and you have to really know who you
Speaker 3: are because a lot of young players do, especially, and
Speaker 3: I was no.
Speaker 4: I wasn't above it.
Speaker 3: But what a lot of young players do is they
Speaker 3: become a chameleon to the locker room that they're in. Right,
Speaker 3: you're twenty two years old, twenty one, twenty two years old,
Speaker 3: You're around money for the first time. You're around veterans who,
Speaker 3: on paper you think that they're doing it the right way,
Speaker 3: some of which are some of which aren't right, and
Speaker 3: you start to take notes from the wrong people, and
Speaker 3: that can also, you know, lead to your derailment. So
Speaker 3: I've just been fortunate to be around the right people,
Speaker 3: take notes from the right folks, and just you know,
Speaker 3: be strong enough to be who I am in every
Speaker 3: locker room, whether people liked it or not.
Speaker 2: Now, you said that one of your biggest goals was
Speaker 2: to as far as a transition, and what success looked
Speaker 2: like was to make more money out of the NFL
Speaker 2: than in it. So then you became a teacher. So
Speaker 2: I'm just like what I mean, I know you were
Speaker 2: a professor at school, but make it make sense. What
Speaker 2: does that look like for you? What are your like
Speaker 2: income streams post or is it a work in progress?
Speaker 2: Like we get we get there, we go there on
Speaker 2: Brown ambition.
Speaker 3: No, No, that's these are the conversations we should be having.
Speaker 3: I think that you know what everyone needs to do.
Speaker 3: So when I took my first role at PEN, I
Speaker 3: was not paid a dollar, that was not paid a
Speaker 3: cent to be there and to show up, and they
Speaker 3: paid for my travel back and forth. I would go
Speaker 3: to for Lauderdale to train, I would fly back up
Speaker 3: in the off season, things of that nature. So they
Speaker 3: did that, but for me, I understood that the opportunity
Speaker 3: to take that and leverage it into so many other ways.
Speaker 3: I'm I'm a hustler. We're gonna figure it out. And
Speaker 3: so I think that you know, for the Brown Ambition audience,
Speaker 3: there's sometimes where there's things that aren't giving you the
Speaker 3: value that you think you deserve at that point in time.
Speaker 3: But you have to be smart enough to ring that
Speaker 3: towel out and get every ounce of value that you
Speaker 3: can out of it well on your own. So from that,
Speaker 3: for example, we've created partnerships with brokerage platforms and with
Speaker 3: education companies that have been able to pay me, been
Speaker 3: able to pay my team, been able to pay my
Speaker 3: production team. But also I've been able to get equity
Speaker 3: in those companies as well.
Speaker 4: Right, we are now.
Speaker 3: At the point where we're launching, like we launched financial
Speaker 3: literacy courses on college campuses now with partners like Robinhood. Right,
Speaker 3: so I'm going to Howard next week. Actually, we're launching
Speaker 3: money drills of a financial literacy course on Howard's campus
Speaker 3: for all those universities for all of those students, which
Speaker 3: I'm extremely excited about as well too. So we've been
Speaker 3: able to leverage something. It's speaking, it's building courses, it's consulting.
Speaker 3: We help certain companies better basically make their employees more productive,
Speaker 3: because if their employees understand their finances better, then you
Speaker 3: can come in more productive, you can come in happier
Speaker 3: as opposed to just being like, man, I don't know
Speaker 3: how gonna keep the lights on two weeks from now, right,
Speaker 3: So that's one leg We've also, I'm very big in
Speaker 3: the real estate. We've done a show on Netflix, top ten,
Speaker 3: top ten show. You know what I'm saying, Tiffany, I'm up,
Speaker 3: you know, up there with Tiffany on the Netflix crew
Speaker 3: and everything like that. But it was called by my house.
Speaker 3: It was Shark Tank, but instead of people pitching businesses,
Speaker 3: they were pitching their homes to me. Pam Leeman, the
Speaker 3: CEO of the Corcoran Group, Blane Kellman, the CEO of
Speaker 3: Redfinn and Denisia Wrights. They're an amazing investor and entrepreneur
Speaker 3: out of Los Angeles, and so you know, we've been
Speaker 3: able to leverage those things. You know, I had my
Speaker 3: own trailer. I'm like, hold up.
Speaker 4: This was right before we It launched the year after
Speaker 4: I was with the Falcons, but I remember shooting it
Speaker 4: right before going to training camp with the Falcons in
Speaker 4: twenty twenty one. But anyway, so we've done that. We
Speaker 4: do real estate as well too.
Speaker 3: So I started doing flips when I was in Detroit
Speaker 3: with the talking you know, thirty two thousand dollars auction properties.
Speaker 4: Things you walk into. I got videos. I'll show y'all
Speaker 4: one day if you ever interested. Things you walk into.
Speaker 3: And my property manager like literally going through and just
Speaker 3: like hearing stuff moving and like, yeah, cope, I love you,
Speaker 3: but f this, I'm out of here, and like getting
Speaker 3: out of the joint right, turning it around, putting in
Speaker 3: forty thousand into it and flipping it for one twenty
Speaker 3: eight thirty seven and just doing that over and over
Speaker 3: and over again. And now we're at the point where
Speaker 3: you know, we're doing multi family buildings. We got a
Speaker 3: eighty eight unit in California. We got a couple affordable
Speaker 3: housing projects in Newark, New Jersey. Looking forward to those
Speaker 3: things coming online as well too. And then now we're
Speaker 3: also doing land development down in the Florida area, but
Speaker 3: also Texas as well too, So now you're talking tenants more.
Speaker 3: So you know, a couple hundred acres. You got other
Speaker 3: NFL players involved as well too.
Speaker 4: But now you got.
Speaker 3: Literally Target and Walmart competing for a spot. And I
Speaker 3: think we just accepted a LOI from Lows. You got
Speaker 3: Chase Bank, Starbucks, et cetera. So just kind of I'll say,
Speaker 3: for me, I've always been extremely curious, Kevin Hart says
Speaker 3: in his podcast Heart the Heart.
Speaker 4: With an interview with Jay Z.
Speaker 3: Always says, you know, people will let him into the room,
Speaker 3: but then there be a door, and you know, they
Speaker 3: let him behind one door, and then there be another door,
Speaker 3: and most people get excited about being in that room, right.
Speaker 4: And You're just like, yeah, I'm here, I'm on Netflix.
Speaker 3: Yeah, you know, but I'm kind of like, now, like
Speaker 3: what's behind there?
Speaker 4: Like just just.
Speaker 3: In that curiosity for me also eventually leads to some action,
Speaker 3: and fortunately our actions have been good thus far.
Speaker 4: So pray for you boy a lot.
Speaker 1: I just had my team, my team meeting this morning,
Speaker 1: two hour long. I like start strategic planning, and you know,
Speaker 1: you look at all the stuff, You're like, ha ha,
Speaker 1: these all our projects and so I understand the pray
Speaker 1: for your girl part. So then, so how did this
Speaker 1: lead to? So you're doing all of this and somehow
Speaker 1: you managed to write a book? Yeah you know, Okay,
Speaker 1: tell us more about your book. Who is it for?
Speaker 4: Yeah?
Speaker 1: How did you even find the time to like to
Speaker 1: get to it?
Speaker 4: Yeah?
Speaker 3: So it started as we started the book, and I say,
Speaker 3: we get my team because you know, like you said,
Speaker 3: you got to expand yourself. But we started the book
Speaker 3: three years ago now, and it was really started as
Speaker 3: forty pages just for our class, because for every semester,
Speaker 3: you know, with the curriculum for the course, the syllabus,
Speaker 3: plus the assignments and the homework assignments, you're pointing them
Speaker 3: to other books. I'm pointing them to Everyday Millionaires and
Speaker 3: rich Dad, Poor Dad and this YouTube video and stuff
Speaker 3: like that. And eventually you get to the point where like,
Speaker 3: all right, well, I'm going to establish my own set
Speaker 3: of rules and standards here that you.
Speaker 4: Can all that are evergreen, that you all can can
Speaker 4: use in your own lives and go ahead, share it
Speaker 4: with your friends, share it with your family, et cetera.
Speaker 4: And so after the first semester of doing that, one
Speaker 4: of the things I was thinking was like, Yo, this
Speaker 4: is cool. But yeah, I'm my biggest critic.
Speaker 3: Typically this is cool, but is anybody walking away with
Speaker 3: something that they can actually like go sit down and
Speaker 3: build their actual plan with or are they walking away
Speaker 3: with a bunch of tips and a bunch of advice
Speaker 3: and what is a four to one K and why
Speaker 3: it's important what.
Speaker 4: You can find anywhere? No offense? Right? Like, but but.
Speaker 3: Ultimately, are you actually giving me Okay, this is the
Speaker 3: this is the play call. I'm gonna go football for
Speaker 3: saying this is the play call. This is how you
Speaker 3: actually executed. This is how you executed in your life.
Speaker 3: For example, third third child, third baby boy, we just
Speaker 3: set up his roth Ira in about six minutes this morning,
Speaker 3: like fresh hot off the presses, right, he already in
Speaker 3: my you know what I'm.
Speaker 1: Saying, babe off, Yeah, he got on.
Speaker 4: You know, they're all looking at me like, I can't
Speaker 4: wait so we can get a bag. I'm like, no, no, no, no, no,
Speaker 4: my downfall.
Speaker 2: You know they got to be on the payroll.
Speaker 3: Right, Yes they are. They models. I get them in everything.
Speaker 4: I get every single thing.
Speaker 3: But again, but now taking that process that I did
Speaker 3: for that and also putting it into the playbook, so
Speaker 3: now you as an individual can take it and actually
Speaker 3: apply to your life.
Speaker 4: And one of the.
Speaker 3: Best pieces of feedback I've gotten. It's been a couple
Speaker 3: of them, but one in particular my one of the guys,
Speaker 3: Danny Mac who goes around with me sometimes and he's
Speaker 3: shooting things and again making me look better than I am.
Speaker 4: One of the things he said, he.
Speaker 3: Was like, man, I tried to read your book, but
Speaker 3: it wasn't no easy read. This wasn't no no sit
Speaker 3: down and like just nonchalantly read it.
Speaker 4: Like I had to break out my own notebook and
Speaker 4: like write out my goals and and write out my
Speaker 4: plan and all this stuff. And I was like, that's
Speaker 4: what I'm talking about, That's exactly what I want. Like
Speaker 4: when you leave this thing, you leave it better.
Speaker 3: And I got a d M from a friend that
Speaker 3: I used to train with. He ran track and uh,
Speaker 3: you know, tried to make the Olympic team and unfortunately
Speaker 3: fell a little bit short. And one of the things
Speaker 3: he said, he was like, man, I had to thanks
Speaker 3: for holding me accountable this morning. I had to go
Speaker 3: back and read the fourth quarter about blank blank blank
Speaker 3: blank blank to make sure I'm buttoning up this stuff
Speaker 3: with my legacy.
Speaker 4: He just had his second.
Speaker 3: Child as well too, so so anyway, that to me
Speaker 3: is what was missing years ago. And so we went back,
Speaker 3: retooled it and tried to make sure that every single
Speaker 3: time you go through a quarter, what we call a
Speaker 3: quarter because of the football realms, you know what I'm saying,
Speaker 3: you know, trying.
Speaker 4: To make sure I'm bringing.
Speaker 2: Twenty percent of the game is a quarter. I do
Speaker 2: know that, you know.
Speaker 3: We tried to make sure that that you can walk
Speaker 3: away from that quarter with something that, if you put
Speaker 3: in the work, you can actually go and apply to
Speaker 3: your life. You walk away with that playbook and that blueprint,
Speaker 3: which was important to me.
Speaker 2: Okay, Yeah, who do you think the book is for? Yeah, like,
Speaker 2: who's your ideal reader? Are they younger?
Speaker 4: Yeah? Young adults, young adults.
Speaker 3: I think I truly think that everybody can find something
Speaker 3: in it for sure, because I mean, I'm sure as
Speaker 3: you both know, right, like, financial education is not something
Speaker 3: that anybody has been formally taught for the most part, right, So,
Speaker 3: like there's people in their forties fifties who just never
Speaker 3: had these lessons, right, and now instead of them necessarily
Speaker 3: potentially using it for them, they may use it for
Speaker 3: their children or how they you know, engage with their children.
Speaker 3: But for me, it was originally as for young adults,
Speaker 3: that college age, that college graduate, who's really like going
Speaker 3: out and really planning a strong financial life and a
Speaker 3: strong financial future.
Speaker 2: Perfect. We get that question a lot, and I think
Speaker 2: it's not a one size fit all answer, but talk
Speaker 2: to us. You mentioned the roth iray for your baby
Speaker 2: whose belly buttons still ain't fallen off. Personally, I was like,
Speaker 2: you can might tell my husband you can catch it.
Speaker 2: I don't want to touch, but like talk about like
Speaker 2: if you were going to give parents of small children
Speaker 2: or any age child really some tips on setting them
Speaker 2: up for financial success just from your personal experience, what
Speaker 2: would you say.
Speaker 3: Yeah, yeah, and sorry, you talked about the belly button
Speaker 3: and this is probably something my wife will will kill me.
Speaker 1: For him.
Speaker 2: So that's fine, you don't put it in the jar
Speaker 2: and keep it.
Speaker 4: Yeah yeah, we eat it now it's.
Speaker 2: Like dehydrated, and polarize it and wear it in a
Speaker 2: little necklace.
Speaker 3: I will say this, and this is you know, maybe
Speaker 3: I'm naive, you know, but my wife and I, you know,
Speaker 3: we planned for our first child in terms of the pregnancy.
Speaker 4: We had a doula in there.
Speaker 3: Who's my wife's best friend, shout out the YACHTI her
Speaker 3: best friend and the godmother of our first child. But
Speaker 3: nobody told me about the placent the bag. All right,
Speaker 3: so I know this. I'm not trying to get you
Speaker 3: all in a different rating category.
Speaker 2: Oh let's go there. Female anatomy we do know about.
Speaker 4: Yeah, well yeah, I'm sitting there. You know.
Speaker 3: You know, baby boys start crying. The first one, you
Speaker 3: the Bryson is his names twenty nineteen. He started crying,
Speaker 3: and then I, for the I ain't gonna lie, I
Speaker 3: started crying, you know, I started. I said, oh oh snap,
Speaker 3: it got real, oh real responsibilities, okay, and then they
Speaker 3: start pulling and I was just like, what's.
Speaker 2: What else is in there?
Speaker 1: Oh?
Speaker 3: Yeah, but nobody, lady, nobody told me that that was
Speaker 3: a part of the process. Right, So anyway, that's just
Speaker 3: one thing for any of the fellas listening going into
Speaker 3: that situation, just know that there's it's not over once
Speaker 3: the baby comes out.
Speaker 2: He went south of the border, and I don't think
Speaker 2: a lot of men even do that. You know what,
Speaker 2: you put yourself in that position. Congratulations, You please yourself.
Speaker 1: Men will little pass out? You're like, come on now,
Speaker 1: we've got to focus on this lady over here passing down.
Speaker 2: No one told you, well.
Speaker 3: You know, but uh yeah, so anyway that nobody tell me.
Speaker 3: But your question, well, I ever forgot your question about.
Speaker 1: Like new parents, Like, so if you're a new parent,
Speaker 1: you have because that does come up a lot, like
Speaker 1: I have a kid or you know, like you know,
Speaker 1: maybe that kid's a little older. What are some tips
Speaker 1: And you're like, oh, now you're on your third and
Speaker 1: you're like, like you said, baby by name, even fall
Speaker 1: off you already got a roth ira for your child,
Speaker 1: Like what are some things that you're like, Oh, now
Speaker 1: that I'm third, third kid in this is what I
Speaker 1: know my financial steps for this kid.
Speaker 3: Yeah, so my my plan for every child is I
Speaker 3: set them up with four accounts, right, and it may
Speaker 3: differ for whoever you are and all that type of stuff.
Speaker 3: But savings account, how your savings account its number one
Speaker 3: thing I set up. As soon as I get the
Speaker 3: SOLI security card. Go to for me, I go to Ally.
Speaker 3: You can go wherever you want it. I'm not plugged
Speaker 3: by Allied. I don't pay me nothing like that. I'm
Speaker 3: just telling you what I do, so don't sue me
Speaker 3: Allied too. I set up an investment account, a brokerage account.
Speaker 3: Don't need my kids saving up a lot of money,
Speaker 3: especially not that young. I need their money working for them.
Speaker 4: Three.
Speaker 3: I set them up with a roth Ira because although
Speaker 3: I battle in my head a lot about the wroth Ira,
Speaker 3: the wroth iray is an amazing tool tax free growth and wealth,
Speaker 3: you know what I'm saying, that can be generated. I also,
Speaker 3: you know, I'm putting away money, you know, literally from
Speaker 3: my one month old for when he's fifty nine and
Speaker 3: a half. And sometimes I'm like, you know, hey, if
Speaker 3: he's in a buying at thirty three, you know, obviously
Speaker 3: he can pull on some of that stuff. And the
Speaker 3: rules may change and differ, but it always, you know,
Speaker 3: I'm always balancing between the regular investment account and the
Speaker 3: wroth IRA and then finally a five to twenty nine
Speaker 3: account five to twenty nine account to try to make
Speaker 3: sure that as they are continuing to grow and start
Speaker 3: to have more education expenses, now there's a pool of
Speaker 3: money that we can tap into specific for them. And
Speaker 3: so however you end up making it work. You know,
Speaker 3: that's what's worked for me. I do pay my kids
Speaker 3: from the business, you know, I don't don't hide from
Speaker 3: that day. You you see them promoting the book, They
Speaker 3: out there working, They out there. If you look on
Speaker 3: my account, look like.
Speaker 2: So does does Bryson is a Bryson LLC. And then
Speaker 2: you pay him. How does that work?
Speaker 3: So they get paid as an independent contractor on my
Speaker 3: from my company. So for them their models on my company.
Speaker 3: So I've had Bryson do TV shows with me. Actually
Speaker 3: he's come on TV shows, Brailn. He'll do promo videos
Speaker 3: and things like that. Bryson is the oldest one. Braylan
Speaker 3: is the youngest one. Brendan he's a little too young
Speaker 3: right now. But he's going to.
Speaker 2: Why don't you do that to yourself?
Speaker 1: Because he said, what's your wife?
Speaker 3: What's your wife's Dave brishetta now joking, Yeah, her name,
Speaker 3: her name is Taylors. I offered, I'm like, you want
Speaker 3: to tea something in there, but I know for a
Speaker 3: fact you guys are like stumbling over your words in
Speaker 3: that house.
Speaker 1: I was gonna say that because you know you're getting
Speaker 1: that boy.
Speaker 2: You here, it's number one, number two, number three, You
Speaker 2: gotta you gotta do that.
Speaker 3: I literally literally had that moment this weekend. I called
Speaker 3: my second like, you know, two different names. I'm sixty,
Speaker 3: and I'm like I literally turned on, like this is
Speaker 3: the rest of all?
Speaker 2: And sure, so question so.
Speaker 1: That that that is that a custodial account, the investment
Speaker 1: account that.
Speaker 3: Yeah, yeah, yep, yep, all of them are custodio accounts.
Speaker 3: And yeah again when they when they do things to
Speaker 3: earn from the business and they'll get paid directly from
Speaker 3: the business.
Speaker 1: And you don't have to be taxes if you keep
Speaker 1: it under a certain amount. I think it's like twelve
Speaker 1: or thirteen thousand dollars for the year, then you know
Speaker 1: they don't occur income tax because it's too low. So
Speaker 1: I do the same type of step daughter I give her.
Speaker 1: She does like social media for me because she's eighteen now,
Speaker 1: but for the last she's been like fourteen or fifteen.
Speaker 1: I just I you know, she has social media, and
Speaker 1: then I pay her whatever the max is for the
Speaker 1: four one k like this year is like seven thousand dollars.
Speaker 2: And you have to be earning an income to yes,
Speaker 2: to put money, have to be putting money in for
Speaker 2: your yeah, child. So like for someone who's working nine
Speaker 2: to five, is there a way for them to take
Speaker 2: get access to that as well?
Speaker 3: Well, I would say you got to be creative, start
Speaker 3: an LLC. Yeah, I mean you got to have a business.
Speaker 3: Listen in case the you know listening, I'm telling you
Speaker 3: straight up pay your taxes and pay it on time.
Speaker 4: Don't you ever run.
Speaker 2: We endorse this message?
Speaker 4: Yeah, exactly right.
Speaker 3: But I think that you know again, Ultimately, as as
Speaker 3: I started learning about as I started prepping to teach
Speaker 3: the course, because my biggest fear was was getting in
Speaker 3: front of these students and then somebody calling you out
Speaker 3: for something you don't know. Right, So I'm very comfortable
Speaker 3: saying hey, I don't know that. I'm very comfortable. We
Speaker 3: bring the subject matter experts all the time. But one
Speaker 3: of the biggest.
Speaker 4: Discoveries I had was taxes and tax strategy and how
Speaker 4: all the wealthy people talk about tax.
Speaker 3: In real estate and depreciation and all this stuff, and
Speaker 3: so going into it, you find out that most folks
Speaker 3: get extremely, extremely proactive when they're trying to find ways
Speaker 3: to save as much money as possible via strong tax strategy.
Speaker 3: So I guess that's my long window way of saying,
Speaker 3: if you have a nine to five.
Speaker 4: You should at least consider it.
Speaker 3: You should consult with a tax advisor accountant and consider
Speaker 3: are there any opportunities for you to keep money in
Speaker 3: your last name? Taxes are your biggest bill, and so
Speaker 3: if I can keep money in little brus names, I'm
Speaker 3: always going to do that as opposed to giving it
Speaker 3: over to a pothole.
Speaker 1: And it's other tax benefits, Like you're five twenty nine,
Speaker 1: you don't need to have a business to have to
Speaker 1: do and that's a tax advantage. H Also the HSA,
Speaker 1: right is HSA? Yes? Right? That's like tax that who
Speaker 1: does stand for Health Savings account Ye? Right? So like
Speaker 1: there there are that's a really great tax benefits for
Speaker 1: the HSA because I think you can put money into it,
Speaker 1: save taxes, you can pull money out, don't have to
Speaker 1: pay taxes and then if you don't use it, I
Speaker 1: believe you can roll it over into like a retirement account.
Speaker 1: I believe. So that's so there are other ways even
Speaker 1: if you never start a business. There are other tax
Speaker 1: advantage accounts. Maxing out your four O one K or
Speaker 1: are traditional IRA. You know, you'll save taxes now and
Speaker 1: then pay taxes later when you pull the money out.
Speaker 1: So I mean, yes, starting a business is one of
Speaker 1: the best ways to navigate taxes. But even real estate
Speaker 1: to your point about buying real estate and depreciating, you know,
Speaker 1: and when it comes to real estate, there's a way
Speaker 1: to save taxes. So yes, I mean not everyone's built
Speaker 1: to start a business because it's not just so simple
Speaker 1: as sign up at LLC. You know, there's taxes, there's staff,
Speaker 1: there's hr child, it's a man now. And then.
Speaker 2: So I mean you went to Wharton Business School, is
Speaker 2: that right? So like when you set up your business,
Speaker 2: like as you were adding new you have these nonprofits
Speaker 2: like how many is it all? Like Brandon Copeland Inc.
Speaker 2: At the top, Like how have you structured it?
Speaker 4: Yeah?
Speaker 3: I have a holding company, okay, and then underneath that
Speaker 3: I have the different businesses and So for real estate,
Speaker 3: for example, I have certain businesses, there's certain properties that
Speaker 3: I have that are in their own LLCs that you
Speaker 3: just do to make sure that nobody can slip and
Speaker 3: fall at one house and then try to take everything,
Speaker 3: you know, your whole life's work. So there's just an
Speaker 3: umbrella organization that is now structured out all of these
Speaker 3: different things, and I keep the nonprofit completely separate.
Speaker 4: There's some people who.
Speaker 3: Would probably tell me you put it underneath, and there's
Speaker 3: benefits of that, but I just never want anybody ever
Speaker 3: even questioning what happens with the nonprofit money or think
Speaker 3: that that's to benefit me, because I don't.
Speaker 4: That's not the case at all.
Speaker 2: What's your advisor stack?
Speaker 4: Like?
Speaker 2: How many When I say advisor stack, I mean like
Speaker 2: how many do you have accountants? You say your team?
Speaker 2: But who is managing your property? Stuff? Like just to
Speaker 2: give a breakdown and let a little bit behind the
Speaker 2: curtain of how the sausage gets made.
Speaker 3: Yeah, yeah, So for me, So I went my first
Speaker 3: nine years in the NFL with no financial advisor at all,
Speaker 3: and in year ten, I decided, you know, I need
Speaker 3: to have somebody who's thinking about this all day, every day.
Speaker 4: The same way that I at that time thought about
Speaker 4: football or real estate or whatever.
Speaker 3: Right, And so now I have an accountant, I have
Speaker 3: a general financial advisor who is a.
Speaker 4: Generalist and can understand.
Speaker 3: He understands real estate, he understands venture capital, he understands
Speaker 3: all these things, and he doesn't have a skew on
Speaker 3: him of like please invest your money in these things
Speaker 3: because I get commission or bonus off of that stuff.
Speaker 4: So that's kind of like my overarching lift.
Speaker 2: Fiduciary A fiduciary, So financial planning.
Speaker 4: Good, okay exactly.
Speaker 3: And then I have a financial advisor that is with
Speaker 3: a brokerage firm that you've all probably heard of as
Speaker 3: well too, and they give me great advice and all
Speaker 3: that type of stuff. And what I do now is
Speaker 3: I set up quarterly financial meetings. Do I need quarterly?
Speaker 3: Probably not? But I do quarterly financial meetings because the
Speaker 3: reason why I said do I need quarterly, probably not
Speaker 3: is because I have my own money anxiety that I
Speaker 3: am just always constantly looking checking, reevaluating, reevaluating. My wife
Speaker 3: and I we started last year doing our own family
Speaker 3: board meeting so that we can be planning out what
Speaker 3: we want twenty twenty five to look like, because as
Speaker 3: you both know, as you continue to get older, you
Speaker 3: continue to get pulled in different directions. One you lose
Speaker 3: you may lose sight of the vision and the dreams
Speaker 3: that you set out for as a kid, or that
Speaker 3: you want and have for yourself because other people's ambitions,
Speaker 3: other people's brown ambitions are pulling in their direction. So
Speaker 3: that's how my team looks. And then my wife, she's
Speaker 3: effectively our CFO. She actually works at Google and she
Speaker 3: manages their money and their books, and she's the CFO
Speaker 3: for a portion or the creative arm of Google, so
Speaker 3: she can manage their stuff.
Speaker 4: I mean you're married, Well yeah, I sugar mama.
Speaker 1: That's that's like Ross Mack. It's bunch. Because people be
Speaker 1: looking at him. I'm like, do you know who his
Speaker 1: wife is?
Speaker 4: All? Do your Google exactly? You thank?
Speaker 3: I mean for them for the ways people walt.
Speaker 1: His wife is there there? You know, well remember Lusters
Speaker 1: you know pink oil?
Speaker 2: Yeah yeah, right, Luster?
Speaker 1: So Ross Mack's wife, they hit their family is the
Speaker 1: founder of Luster, so all the Lusters products. All the
Speaker 1: people look at Ross like, oh, You're a big deal.
Speaker 2: I'm like not really, baby husband.
Speaker 3: Behind every great woman, there's a little man. I'm sorry, Ross,
Speaker 3: don't call me brother. I love you man, but yeah,
Speaker 3: and then also i'd be remiss. My brother has been
Speaker 3: key to me. One of the reasons why I mean,
Speaker 3: Tiffany we spoke about it before the show, but I
Speaker 3: got the amazing opportunity to work with Tiffany's sister Tracy
Speaker 3: for our book and the public relations around it and
Speaker 3: everything like that. And one of the reasons why I
Speaker 3: felt so strongly about that is because this was a
Speaker 3: sister sister duo, and I have a dynamic duo with
Speaker 3: my brother Chad, who's been my business partner since twenty nineteen.
Speaker 3: He's been my brother forever obviously, but he's a younger
Speaker 3: brother by a couple of years. But you know, to
Speaker 3: have somebody who truly, truly wants your best interests that
Speaker 3: can also stand his own ground in all these rooms,
Speaker 3: you know, I've had a lot of people who say, like,
Speaker 3: you know, when football player told me, man, I want
Speaker 3: you to speak to my brother, They're like, oh, man,
Speaker 3: But you know, when he walks in the room, they
Speaker 3: kind of.
Speaker 4: Like, oh, okay, right, and they can see it.
Speaker 3: And so he's been also just extremely effective at managing
Speaker 3: the people that helped bring these visions to life.
Speaker 1: That's amazing.
Speaker 2: Well, thank you for the transparency. This was a really
Speaker 2: great conversation.
Speaker 1: I j I don't know the guys that I like. Finally,
Speaker 1: the three guys that listen, see we'd be having y'all
Speaker 1: back sometimes.
Speaker 4: And now they know about the placenta bags.
Speaker 2: I don't even know how you found a way to
Speaker 2: talk about that. You must have come into the show
Speaker 2: wanted to.
Speaker 1: It's only been a bandy, she said.
Speaker 2: Was belly button. You can never unsee it. So you
Speaker 2: never had a cat when you were a kid, never
Speaker 2: watched your cat give birth on your mom's bed and
Speaker 2: had her placenta. That was me. That was my villain
Speaker 2: origin story.
Speaker 4: Yeah you knew.
Speaker 2: Well. I mean, good luck with the the mustard poop
Speaker 2: stage of newborn life. Sometimes I will make a sandwich
Speaker 2: and it brings me right back to the pellette stage.
Speaker 2: When's the pellet? When they start solids, that's more like
Speaker 2: a river, like a thick, muddy river.
Speaker 3: You know, oh man, and you're well, and it doesn't
Speaker 3: smell as much, you know what I'm saying.
Speaker 2: I didn't think it did either. People thought I was crazy.
Speaker 2: When I said that, I'm like, something, this space is
Speaker 2: all good, you know?
Speaker 1: Right now?
Speaker 2: Does your five year old wipe zone butt? Though?
Speaker 1: Yeah?
Speaker 4: Yeah yeah.
Speaker 2: I try to get you trustworthy about it, though, Like.
Speaker 3: Do you trust my five year old is pretty pretty incredible,
Speaker 3: I will say, But my three year old, he's the
Speaker 3: one you gotta watch. I got a video on my
Speaker 3: three year old where I put him. He's two and
Speaker 3: a half. I put him on the toilet. I haven't
Speaker 3: posted this because that's trying not to scar and embarrass
Speaker 3: his tale. But I put him on the little the
Speaker 3: toilet and little seat and all that stuff. And I
Speaker 3: walk out of the bathroom and I come back and
Speaker 3: he's sitting on the seat and it's poop on the ground.
Speaker 1: And I'm just like, man, he said, not in this toilet.
Speaker 2: But here.
Speaker 4: I'm like what And then he just sit there and
Speaker 4: look at me and smile. I'm like, oh.
Speaker 1: See, I'm kid number two. They take you for the loop.
Speaker 4: Yeah, they know, they know. They like, I'm gonna push
Speaker 4: every button.
Speaker 1: But where if people want to fight one, where can
Speaker 1: they find money? Playbook?
Speaker 4: Yep?
Speaker 3: If they go to Brandon Copeland dot com, they can
Speaker 3: find all information on me. They can find your money playbook,
Speaker 3: they can find a class if they want to, and
Speaker 3: then you can also connect with me if they want
Speaker 3: to talk further. So www dot Brandoncopland dot com. On
Speaker 3: socials b Cope fifty one, b c O p E
Speaker 3: five to one.
Speaker 2: We'll put it all in the show notes b A
Speaker 2: fam Brandon Copeland. So much fun talking.
Speaker 1: To Yeah, do you have your book with you? Can
Speaker 1: you hold it up for us?
Speaker 2: It's right there?
Speaker 1: No, well, you know it's like you know how it
Speaker 1: is with the little Oh yeah, yes'll cover. I love
Speaker 1: to go to Brown and Barnes and Nobles and see
Speaker 1: how many books now don't just have white men's faces
Speaker 1: on it.
Speaker 2: Who is your publisher?
Speaker 4: Ben Bella? Ben Bella and they do stuff through.
Speaker 1: Pengmin Okay, the what if I think called me? It's
Speaker 1: like Penguin is a book publisher.
Speaker 2: Than imprint in print, okay, in print awesome? That is exciting.
Speaker 2: Do you feel that accomplishment in your hand? Like you're
Speaker 2: just someone who collects accolades and achievements, but does it
Speaker 2: feel like you achieved something that's a that's a whole
Speaker 2: person's dream right in your hand? Yeah?
Speaker 3: Yeah, I think yes, I will say yes, it does.
Speaker 3: I don't want to sound ungrateful or anything like that.
Speaker 3: This is this is amazing. I think was more rewarding
Speaker 3: is when people talk about how they've used it or
Speaker 3: what they've gotten from it. This is really cool, you know,
Speaker 3: like you said, I have a few awards. I will say,
Speaker 3: and God has been good. This is cool because this
Speaker 3: is one of those things like being a professor that
Speaker 3: I would have never ever ever thought I when y'all
Speaker 3: saw me in detention, you know, growing up and all
Speaker 3: that stuff, you're like, not this guy, right, and so
Speaker 3: to be able to be doing things like this, yeah,
Speaker 3: this is pretty incredible.
Speaker 1: That's incredible.
Speaker 2: But the trouble maker too.
Speaker 1: I was a trumble maker. It was well a Nigerian
Speaker 1: trouble maker, which means you know, talking back. We're not
Speaker 1: talking back, but talking a lot and getting See that's
Speaker 1: a Nigerian trouk because you were not allowed.
Speaker 4: To do too much.
Speaker 1: It's like oh no, no, no, no, no, you would
Speaker 1: have lived right, Okay, there's no sex, drugs rocking roll
Speaker 1: up in here, you know. But it was just like
Speaker 1: I see, all right that game, Yes.
Speaker 2: Go take a nap or go just let your wife
Speaker 2: take a nap or something.
Speaker 3: Yeah, yeah, I appreciate y'all first, and I really also
Speaker 3: wanted to say thank you for having me because I've
Speaker 3: been following you guys for a long time. I've been
Speaker 3: listening to the show. I actually literally genuinely have been
Speaker 3: listening to the show.
Speaker 4: Well, you know.
Speaker 3: Again, appreciate you guys for having me and taking the time,
Speaker 3: and also thank you for a dope conversation as well
Speaker 3: to whoever thought we could talk about.
Speaker 4: For one K's Plas sent the bags and belly.
Speaker 2: Buttons we did. Thank you all right, Bye Brandon