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Speaker 1: Hey, hey, hey, we're back. We're black, we're brown and

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Speaker 1: ambition ambisition and ambusition, ambition. I felt like I lost

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Speaker 1: my voice five years ago. I never got it back.

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Speaker 2: Well, that little scratchy scratch, that little grit, you know

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Speaker 2: what I mean. I love it. It makes you you.

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Speaker 2: It probably makes people unfortunately take you more seriously and

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Speaker 2: me not seriously at all.

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Speaker 1: Better voice. I'm like, I'm like, damn, I can't. No,

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Speaker 1: I know it's nothing.

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Speaker 2: Once again, your decision to sing the song. It's been

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Speaker 2: nine years. We're the boss, but we love it. I

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Speaker 2: loved My favorite thing is seeing the guest's face when

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Speaker 2: they're like, yeah, she's singing, it's happening.

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Speaker 1: We all freedom like, yes, we do not well, but

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Speaker 1: we do have a guest. We're extra black in the

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Speaker 1: suit today. We have a brother in the stew and yeah,

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Speaker 1: I met Brandon some years ago, Brandon Copland aka Cope.

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Speaker 1: If you guys are football fans.

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Speaker 2: He's professor Cope.

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Speaker 1: Yeah, yeah, so so many things. So man's gonna do

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Speaker 1: his bio. But yeah, I can't wait to talk to

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Speaker 1: to to someone who's had so many different careers.

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Speaker 2: Yeah, r a b A fan. So we have some company.

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Speaker 2: As we said, company is in the house. Ever been

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Speaker 2: beyond your best behavior? We're gonna welcome in our company.

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Speaker 2: Brandon Copeland. Professor Cope is a ten year NFL veteran.

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Speaker 2: Are you our first NFL player on the show? I

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Speaker 2: can't try to think. I think yeah, I think so.

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Speaker 2: We're you know, brand ambition, not our target demo. But

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Speaker 2: but we love having you on the show. Just don't

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Speaker 2: We're not gonna like talk about sports, are We're just

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Speaker 2: gonna like keep it money okay cool. Professor Cope is

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Speaker 2: a ten year NFL veteran, the a, the author of

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Speaker 2: the new book Your Money play Book, and the co

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Speaker 2: founder of athletes dot org, which is the player association

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Speaker 2: for college athletes. He's also a member of the esteemed

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Speaker 2: CNBC Global Financial Wellness Council, and he's been dedicated to

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Speaker 2: financial education, as well as being the first NFL player

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Speaker 2: to double as an IVY League professor. At No Big,

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Speaker 2: No Biggie like U, penn It's fine city of Pennsylvania, Brandon,

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Speaker 2: Professor Cope, brother, welcome to the show.

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Speaker 3: Thank you, thank you for having me. I love the

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Speaker 3: music intro. I will say you know, we were down

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Speaker 3: in Florida. We're down near the storm and so we

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Speaker 3: my wife and I were supposed to go to the

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Speaker 3: Usher concert and it got canceled because of the storm.

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Speaker 4: You know, obviously safety first.

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Speaker 3: But you know, I've been around the house practicing my

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Speaker 3: my high notes over there.

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Speaker 4: I was about to join. I don't want to. I

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Speaker 4: don't want to, you know what I'm saying.

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Speaker 1: Okay, you know, oh dang, yeah, the Usher concert. I've

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Speaker 1: seen Ushering. He's excellent. So you guys will get a chance.

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Speaker 2: See that's that third kid energy, Like, yeah, we just

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Speaker 2: had a baby, but let's go see Usher. You know

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Speaker 2: what I mean. It's fine.

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Speaker 1: Yeah, we just found out that coach just had his

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Speaker 1: third only one month old. So boy it was a boy, right,

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Speaker 1: a boy?

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Speaker 4: Yep, yep, baby boy. Three boys. I was trying to

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Speaker 4: get that girl. I was trying to get that girl.

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Speaker 4: But you know, hey, oh I thought you had girls.

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Speaker 2: Okay, they're all boys.

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Speaker 3: Yeah, all boys. I love the boys, don't get me wrong.

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Speaker 3: You know it's growing up. That was the dream come true.

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Speaker 3: But then after two of them, you start to realize, like, hey, y'all, y'all.

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Speaker 4: Y'all, go to y'all mom a lot y'all, not me. Yeah.

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Speaker 3: Wait, if I need somebody to look after me, you know,

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Speaker 3: I'm like, oh yeah, so anyway, but I know wife,

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Speaker 3: she'll be taking care of She's.

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Speaker 1: Gonna have a oh yeah for sure. But yeah, girls,

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Speaker 1: my dad is set for life. He's like, I don't

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Speaker 1: I don't lift the finger with girls, right, boys be like,

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Speaker 1: who's that that guy?

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Speaker 2: I'm ready and my boys different. They're going to be caregivers.

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Speaker 2: They're going to love to just give and be generous.

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Speaker 2: All right, But professor Cope, talk to you. You left

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Speaker 2: the NFL. What would decide a little over a year ago?

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Speaker 4: Yep?

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Speaker 2: And what was that transition?

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Speaker 4: Like, how the transition? Yeah, the transition was.

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Speaker 3: I mean for most people they talk about how tough

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Speaker 3: the transition is, and I am no different. The transition

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Speaker 3: is tough. Is different not playing a sport that I've played.

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Speaker 3: I've built my foundation off of my life, off of

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Speaker 3: my schedule, around my livelihood, around for the last twenty

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Speaker 3: four years of my life.

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Speaker 4: Right.

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Speaker 3: I started playing football in fourth grade just to you know,

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Speaker 3: one get a lot of energy out to My grandfather

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Speaker 3: played eleven years in the NFL as well too, so

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Speaker 3: he was my hero. And you know, how do I

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Speaker 3: continue to make him proud?

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Speaker 4: So to speak?

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Speaker 3: But you know, to have that part of your identity

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Speaker 3: regardless of what you're doing off the field, it's a

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Speaker 3: challenge just to change.

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Speaker 4: You know. I didn't shrink when I left the NFL.

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Speaker 4: So you know, people still like, hey, you play for somebody,

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Speaker 4: you know, not anymore?

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Speaker 3: Not anymore, you know, right so every time that wound opens.

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Speaker 3: But I think, you know, the biggest thing for me

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Speaker 3: was one talking to a lot of folks who, in

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Speaker 3: my eyes, have successfully made the transition about Hey, what's next?

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Speaker 3: How do you deal with this? How do you deal

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Speaker 3: with that? How do you set a schedule?

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Speaker 4: Now?

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Speaker 3: How do you start to understand what's for you and

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Speaker 3: what's not for you? Because as an NFL player, there's

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Speaker 3: a lot of things that you can you can take

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Speaker 3: on because it's fun.

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Speaker 4: To do in your free time. Right now, it's different.

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Speaker 3: Everything that you choose to do is you know, needs

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Speaker 3: to be taken extremely seriously, right with your time and

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Speaker 3: so and also things that a lot of folks don't

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Speaker 3: necessarily think about or consider. I've always been extremely present.

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Speaker 3: My family has always stayed with me when I'm doing

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Speaker 3: you know, going to city to city or team the team,

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Speaker 3: But there is a certain amount of reconnection that you

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Speaker 3: have to do with your family as well in order

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Speaker 3: to really be able to sit down, spend time be present.

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Speaker 3: Because for ten years of my life everything was about me.

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Speaker 3: When I came into the NFL, my agent and the

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Speaker 3: veterans in the locker room said, cope, in order to

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Speaker 3: make it here and stay here, you got to be selfish.

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Speaker 3: You can't spend time wasting energy thinking about other people's problems.

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Speaker 3: You got to focus on making the team and sticking here,

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Speaker 3: and everybody will thank you because of it. Now you

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Speaker 3: get out of the NFL, and now you got to

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Speaker 3: go back and pour back into everyone else who's sacrificed

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Speaker 3: in order for you to have the time, the freedom

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Speaker 3: of mind to be able to be successful in the

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Speaker 3: NFL for so long.

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Speaker 2: So yeah, and like marriage is last, you get that

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Speaker 2: kind of peptile what And I'm like, as a wife,

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Speaker 2: I'm like, that's that's huge, but I understand it. It's

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Speaker 2: like also it's a give and take. It's very rare

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Speaker 2: to have that like perfect fifty to fifty partnership. So

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Speaker 2: thanks for being transparent about that, because I love that.

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Speaker 2: They were like it was no bullshit, It's just like, yeah,

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Speaker 2: this is how it's going to be. So a year in,

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Speaker 2: what does success a successful transition? What were you what

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Speaker 2: were you hoping for and envisioning? And like did you

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Speaker 2: start that transition even before you left, because I mean,

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Speaker 2: you've got a book that doesn't happen overnight.

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Speaker 4: Yeah, it definitely doesn't happen overnight.

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Speaker 3: I think for me, I was always prepared for the

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Speaker 3: day football ended.

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Speaker 4: When I came into the NFL.

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Speaker 3: I got fired like five times in my first season

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Speaker 3: in the NFL, so I always knew I was I

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Speaker 3: went to UPenn and in the spring when twenty thirteen

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Speaker 3: they had the draft, and the Baltimore Ravens didn't call

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Speaker 3: me during the draft. They called me right after and

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Speaker 3: they signed me to an undrafted free agency deal three

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Speaker 3: years one point four to five million dollar contracts. So

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Speaker 3: I'm sitting there on a college campus and you know,

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Speaker 3: to most people, I'm a millionaire. I've made it right.

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Speaker 3: I fortunately understood the path my grandfather took, and so

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Speaker 3: I knew that the work was just beginning. But I

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Speaker 3: only saw twenty four thousand of those dollars before being

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Speaker 3: fired for the first time, and so for me, everything

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Speaker 3: was like, oh, you guys, can you can take all

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Speaker 3: of this away. So I need to make sure that

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Speaker 3: I'm hoarding money and saving as much as possible and

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Speaker 3: then eventually let me take that and put it into

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Speaker 3: things that make me money. But that also meant that

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Speaker 3: I know that this platform will be taken away from

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Speaker 3: me at some point. So how do I go out

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Speaker 3: and connect with people and try different things and meet

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Speaker 3: different mentors that I can leverage as I transition from

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Speaker 3: the game. And I think a successful transition. Obviously everybody's

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Speaker 3: version looks different depending on their life, but for me,

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Speaker 3: it was one getting over football right.

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Speaker 4: And what I mean when I.

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Speaker 3: Say that, you know, depending on how you leave the

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Speaker 3: game will determine in how you look at the game

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Speaker 3: for the rest of your life. I fortunately got everything

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Speaker 3: that I could have gotten out of football in my

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Speaker 3: ten years. I started with my hometown team in Baltimore,

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Speaker 3: I got fired from them and went to five other teams,

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Speaker 3: and I came back to them ten years later and

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Speaker 3: finished my career in Baltimore with the Ravens. And my

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Speaker 3: goal coming in was for my kids to see me

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Speaker 3: play and for me to be able to make more

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Speaker 3: money off the field than on the field. Did it,

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Speaker 3: done it, happy, proud of myself. But to be able

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Speaker 3: to walk away like that and not walk away with hey,

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Speaker 3: you're not good enough, kid, or get out of here

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Speaker 3: or whatever, right, that can make me look at the

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Speaker 3: game for the rest of my life through like scarred eyes.

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Speaker 3: And frankly, you know, I realized in my first few games,

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Speaker 3: you know, I'm a competitor, which to be a competitor,

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Speaker 3: you got to kind of be a hater. Right, I'm

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Speaker 3: going to call a spade of space. So when I'm

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Speaker 3: looking at the game, I'm kind of like, man, I

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Speaker 3: could do that for a million I could do that, right,

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Speaker 3: And I didn't want that negative lens to affect my

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Speaker 3: children's love of the game because the game is also

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Speaker 3: provided so much for me, and so for me it

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Speaker 3: was forgive and let go of hating football to reconnect

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Speaker 3: them with my kids and getting to know them better

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Speaker 3: because as you all know, you know, kids are different.

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Speaker 3: You know you think you can treat them all the same,

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Speaker 3: No you can't.

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Speaker 4: They they different.

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Speaker 3: And then also starting to explore what things I was

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Speaker 3: truly interested in professionally beyond the game was the most

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Speaker 3: important making sure that I'm sticking true to the goals

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Speaker 3: I set up to my for myself going into the

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Speaker 3: NFL is like, when I leave, my goal is to

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Speaker 3: do what I want to do whenever I want to

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Speaker 3: do it, period. And that's in work, that's in business,

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Speaker 3: that's with family, and so making sure that I'm really

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Speaker 3: identifying what those things actually are.

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Speaker 1: So how far into your NFL career did you start

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Speaker 1: as an as an IVY League professor? At you Paying

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Speaker 1: So that's the school you w into. That was your

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Speaker 1: undergrad Yeah, so that how did that happened?

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Speaker 4: Yeah? So that was a number of experiences.

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Speaker 3: A number of those experiences actually helped develop your money

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Speaker 3: playbook and also help develop just my own mindset for

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Speaker 3: like how do we scale financial education. But I started

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Speaker 3: teaching in twenty nineteen spring of twenty nineteen, so that

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Speaker 3: was six years, my sixth, sixth year in the NFL.

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Speaker 3: I was with the New York Jets at the time,

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Speaker 3: so fortunately I was able to make a drive back

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Speaker 3: and forth to Philly and the off seasons, so I'd

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Speaker 3: literally be in Ota' spring training and then on Mondays

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Speaker 3: I'd be going over to Philly a night and teaching

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Speaker 3: a three hour lecture to at that time thirty students.

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Speaker 3: Now we have one hundred and twenty students each.

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Speaker 2: What did you teach?

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Speaker 4: So the course is called life one on one.

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Speaker 3: It is all the money decisions we make in life

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Speaker 3: that we don't talk about in school for some reason.

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Speaker 4: Right, so that's of our house. How to buy a car?

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Speaker 3: That three digit credit score? Well, how is it not perfect?

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Speaker 3: Don't I feel like I never messed up? I never

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Speaker 3: missed a bill, right, like all the things that we

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Speaker 3: actually deal with in life. Instead of us talking about

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Speaker 3: the tangent of a forty five degree angle, or hey,

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Speaker 3: compound interest, it's great. Instead of us worry about the formula,

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Speaker 3: let's just figure out what it is and how do

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Speaker 3: we use it for our lives.

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Speaker 4: And so there were a.

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Speaker 3: Number of experiences that I had in the league my

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Speaker 3: rookie year twenty thirteen, the NFLPA, the National Football League's

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Speaker 3: Players Association, our association, came and taught us about this

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Speaker 3: thing called a four to one K and hey, if

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Speaker 3: you are playing with this team long enough, you will

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Speaker 3: get put money into this thing. And they'll put money

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Speaker 3: into this thing. And I'm like, Dang, that sounded like

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Speaker 3: free money.

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Speaker 2: I might know they had a four to one K

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Speaker 2: in the NFL, but.

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Speaker 3: Yeah, they got some great benefits in the NFL. But

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Speaker 3: I also had to realize, like, all right, if I

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Speaker 3: don't make this team, if I don't make this tackle

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Speaker 3: of practice, none of this matters. Again, I was fired

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Speaker 3: a few times, so I was like, let me put

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Speaker 3: this in the back.

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Speaker 4: Of my pocket, my brain.

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Speaker 3: But I'm like, I had to make it to the

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Speaker 3: NFL to learn what a four to one K is, Like,

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Speaker 3: who is.

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Speaker 4: Going to teach my mom this? Who's gonna teach my

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Speaker 4: brother this? Right?

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Speaker 3: And then later on fast forward in twenty eighteen, my

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Speaker 3: wife and I we bought our first house townhouse now

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Speaker 3: it's a rental in.

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Speaker 4: New Jersey, and she called me.

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Speaker 3: I was in Detroit with the lines, went back to

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Speaker 3: see the home inspection and all that type of stuff

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Speaker 3: for a bye week, and then now we're closing. It's

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Speaker 3: December twenty sixteen. I'm sitting in my locker room and

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Speaker 3: they email me the closing package.

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Speaker 4: She's actually at.

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Speaker 3: The realtor's office and about to sign on the dot

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Speaker 3: of line and she's like, hey, hey, babe, Hey, does

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Speaker 3: everything look right? You know, I'm supposed to be the

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Speaker 3: Wharton Business School guy. You know, I've enterned on Wall

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Speaker 3: Street at Heads Fund. I'm looking and it's one hundred

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Speaker 3: and six pages of closing disclosures.

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Speaker 2: I'm like, I got how are you looking at it?

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Speaker 2: Not there? That's a huge stack of paper.

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Speaker 4: Oh no, I know. But I'm sitting literally in my

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Speaker 4: locker on my phone, open up the PDF, and I'm

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Speaker 4: just scrolling.

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Speaker 2: Us zooming in that exhibit. Jesus.

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Speaker 3: Yeah, I'm like, I have no idea whether this thing

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Speaker 3: is right or not, and I'm about to sign over

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Speaker 3: thirty years of my life.

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Speaker 4: And instead of us talking about this.

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Speaker 3: Which we all want to do at some point, whether

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Speaker 3: it's rent own, we all want to have shelter, we

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Speaker 3: were talking about things that I will never use in

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Speaker 3: my life again. And so all those things made me decide,

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Speaker 3: let's start a course for people use the platform of

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Speaker 3: the NFL, and then let's also figure out how to

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Speaker 3: scale it. And so now we have high school kids

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Speaker 3: who take it and get credit and things of that nature,

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Speaker 3: and we're continuing to build it out.

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Speaker 2: Oh that's amazing, Tiffany. That's like Kindred spirits over here,

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Speaker 2: right with your curriculum in Jersey.

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Speaker 4: Yeah.

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Speaker 1: No, that's amazing because I mean to do both at

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Speaker 1: the same time. I can't even imagine the amount of

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Speaker 1: work that that took. But I'm sure because you developed

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Speaker 1: these kind of like interests off the field, it helped

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Speaker 1: with the transition. So it wasn't like you just transitioned

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Speaker 1: to nothing. It was like, well, I was already teaching,

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Speaker 1: you know. And I know you have a nonprofit organization,

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Speaker 1: right yep, yep.

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Speaker 3: So my wife and I we have a well one.

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Speaker 3: Like you said, I guess before I even go to that,

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Speaker 3: I always trying to make sure I speaking, we and

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Speaker 3: hour a lot because I've been very blessed to have

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Speaker 3: an amazing team, amazing people who believe in the mission,

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Speaker 3: believe in the vision of what we're trying to do,

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Speaker 3: whether it's with Athletes dot Org or Beyond the Basics

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Speaker 3: or Life one on one, which is the course, and

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Speaker 3: they pour into it and make me much better than

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Speaker 3: I ever would be without them.

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Speaker 4: So shout out to the team. Keep you know, I

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Speaker 4: appreciate y'all.

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Speaker 3: And on top of that, I think you know, my

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Speaker 3: wife and I we start a foundation beyond the basics

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Speaker 3: inc our goal is to help young people realize their

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Speaker 3: potential earlier, right, and the reason being, I'm not in

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Speaker 3: the seat I'm in if I don't have a grandfather

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Speaker 3: and a mother who take the blinders off of me

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Speaker 3: and just expose me to where my ambition can take me. Right,

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Speaker 3: There's so many young people who are in neighborhoods that

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Speaker 3: they only see the four blocks between their house and

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Speaker 3: their school, and they don't see big cities and money

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Speaker 3: and all these other things where now, if they had

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Speaker 3: that ambition, they can see WHOA hold.

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Speaker 4: Up, I could do that over there.

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Speaker 3: So our foundation we do some amazing, unique, once in

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Speaker 3: the lifetime experiences, and we also focus on helping take

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Speaker 3: those blinders off of young people through exposure, through mentors

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Speaker 3: and shadow opportunities.

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Speaker 4: We have.

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Speaker 3: One of our biggest event actually coming up for the holidays,

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Speaker 3: which is December to remember, we take kids around the

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Speaker 3: country shopping.

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Speaker 4: For the holidays.

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Speaker 3: All these kids underserved, amazing young folks who come into

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Speaker 3: a Target or Walmart thinking that they're going to do

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Speaker 3: community service and when they get there they get to

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Speaker 3: meet one of their favorite NFL players from the local team.

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Speaker 3: But then they also get two hundred bucks that they

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Speaker 3: can go and spending the store. And the beautiful thing

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Speaker 3: about it is most of them spend more money on

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Speaker 3: other people than themselves. So it's been a experience. We've

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Speaker 3: been doing it for eight years now and just been

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Speaker 3: fortunate again to have players around the league. One of

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Speaker 3: the good things about getting cut so much and going

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Speaker 3: to six different teams, I guess was you make a

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Speaker 3: lot of friends around the league that want to continue

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Speaker 3: to support different initiatives as well.

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Speaker 2: So I was wondering about that because how, you know,

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Speaker 2: I think about the importance of listen. I'm not even

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Speaker 2: like try Mandy, do not try to say anything about sports,

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Speaker 2: because you really don't know. But with a team, there's

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Speaker 2: so many sports metaphors in business. I mean, people love

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Speaker 2: a sports metaphor. So much of the language that we

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Speaker 2: speak around money is around it is like what the

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Speaker 2: sports tend to at the team element and all of that.

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Speaker 2: But when you're moving so frequently, Yeah, how what was

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Speaker 2: it like being the new kid so many times? And

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Speaker 2: what grounded you?

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Speaker 3: Yeah, that is a phenomenal question, you know, I think

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Speaker 3: that for me, you have to hone in on who

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Speaker 3: you are and what your identity is some of the

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00:17:59,119 --> 00:18:03,359
Speaker 3: greatest plays talk about the fundamentals, the fundamentals like of

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Speaker 3: the sport. So, you know, Lebron James is amazing. Obviously

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Speaker 3: he's God has put a little extra on it, right,

380
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Speaker 3: he said, you know what you Lebron, right, But he

381
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Speaker 3: also is like extremely consistent in all the details of

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Speaker 3: what makes him great.

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Speaker 4: His diet.

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Speaker 3: The years ago, he was at a little high school

385
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Speaker 3: game and they were like, Lebron James got billions of dollars.

386
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Speaker 3: You know, he's a billionaire now and he's eating you know,

387
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Speaker 3: trail mix out of a ziploc bag. Well, most people

388
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Speaker 3: are like, you know, oh, like he's trying to save

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Speaker 3: money and not go to the concession stand. No, he's

390
00:18:33,880 --> 00:18:36,560
Speaker 3: more so just protecting his health and his body as

391
00:18:36,640 --> 00:18:39,719
Speaker 3: big as asset. He's focused on the fundamentals of what

392
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Speaker 3: it takes for him to be great. For me, I

393
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Speaker 3: was always focused on my standard being my standard. So

394
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Speaker 3: when I go into any room, any locker room, you know,

395
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Speaker 3: one of the best pieces of advice was like, don't

396
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Speaker 3: try to fit in with everybody, stand out.

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Speaker 4: Be you right.

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Speaker 3: And so whether I was on the Jets, the Baltimore

399
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Speaker 3: Ravens New England Patriots, the Falcons, whatever it was.

400
00:19:00,480 --> 00:19:04,920
Speaker 4: I'm brand. Yes, I did play from Atlanta out there

401
00:19:04,920 --> 00:19:05,600
Speaker 4: we go, there we go.

402
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Speaker 2: Was it a good time or like? Listen, you know,

403
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Speaker 2: I mean the paycheck those are some big you weren't.

404
00:19:12,960 --> 00:19:14,439
Speaker 2: I mean, I know you said you got fired, but

405
00:19:14,480 --> 00:19:17,200
Speaker 2: it wasn't like you didn't get hired by some great teams. Yeah,

406
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Speaker 2: I mean those are some incredible teams.

407
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Speaker 4: Yeah, No, I was. I was, like I said, I

408
00:19:21,760 --> 00:19:22,240
Speaker 4: was fortunate.

409
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Speaker 3: I mean, you know, the average NFL you know, career

410
00:19:25,560 --> 00:19:31,159
Speaker 3: is two years now and whoa and you know I

411
00:19:31,280 --> 00:19:34,360
Speaker 3: was fortunate to play for ten and so yeah, by

412
00:19:35,359 --> 00:19:37,520
Speaker 3: by my own standards. You know, when we went out there,

413
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Speaker 3: I made mom a proud you know, I made my

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Speaker 3: wife proud. You know that they were proud of who

415
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Speaker 3: I am and who I was. But yeah, it was

416
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Speaker 3: not an easy feed at all. But as you mentioned,

417
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Speaker 3: it's locking on who I am, locking on my fundamentals,

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Speaker 3: and I go into my locker room and I'm gonna

419
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Speaker 3: make it better, right, And you have to drown out

420
00:19:55,640 --> 00:19:58,720
Speaker 3: the noise and you have to really know who you

421
00:19:58,760 --> 00:20:03,040
Speaker 3: are because a lot of young players do, especially, and

422
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Speaker 3: I was no.

423
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Speaker 4: I wasn't above it.

424
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Speaker 3: But what a lot of young players do is they

425
00:20:09,760 --> 00:20:12,640
Speaker 3: become a chameleon to the locker room that they're in. Right,

426
00:20:12,640 --> 00:20:15,120
Speaker 3: you're twenty two years old, twenty one, twenty two years old,

427
00:20:15,200 --> 00:20:19,240
Speaker 3: You're around money for the first time. You're around veterans who,

428
00:20:19,920 --> 00:20:22,479
Speaker 3: on paper you think that they're doing it the right way,

429
00:20:22,560 --> 00:20:25,480
Speaker 3: some of which are some of which aren't right, and

430
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Speaker 3: you start to take notes from the wrong people, and

431
00:20:28,920 --> 00:20:31,600
Speaker 3: that can also, you know, lead to your derailment. So

432
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Speaker 3: I've just been fortunate to be around the right people,

433
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Speaker 3: take notes from the right folks, and just you know,

434
00:20:36,240 --> 00:20:39,120
Speaker 3: be strong enough to be who I am in every

435
00:20:39,160 --> 00:20:40,960
Speaker 3: locker room, whether people liked it or not.

436
00:20:43,920 --> 00:20:46,240
Speaker 2: Now, you said that one of your biggest goals was

437
00:20:46,280 --> 00:20:48,840
Speaker 2: to as far as a transition, and what success looked

438
00:20:48,880 --> 00:20:50,960
Speaker 2: like was to make more money out of the NFL

439
00:20:51,160 --> 00:20:54,160
Speaker 2: than in it. So then you became a teacher. So

440
00:20:54,640 --> 00:20:58,719
Speaker 2: I'm just like what I mean, I know you were

441
00:20:58,720 --> 00:21:04,080
Speaker 2: a professor at school, but make it make sense. What

442
00:21:04,080 --> 00:21:05,600
Speaker 2: does that look like for you? What are your like

443
00:21:05,680 --> 00:21:09,280
Speaker 2: income streams post or is it a work in progress?

444
00:21:09,600 --> 00:21:11,159
Speaker 2: Like we get we get there, we go there on

445
00:21:11,200 --> 00:21:12,120
Speaker 2: Brown ambition.

446
00:21:12,359 --> 00:21:15,400
Speaker 3: No, No, that's these are the conversations we should be having.

447
00:21:15,440 --> 00:21:18,280
Speaker 3: I think that you know what everyone needs to do.

448
00:21:18,359 --> 00:21:21,879
Speaker 3: So when I took my first role at PEN, I

449
00:21:22,040 --> 00:21:24,560
Speaker 3: was not paid a dollar, that was not paid a

450
00:21:24,640 --> 00:21:27,840
Speaker 3: cent to be there and to show up, and they

451
00:21:27,840 --> 00:21:29,840
Speaker 3: paid for my travel back and forth. I would go

452
00:21:29,920 --> 00:21:32,880
Speaker 3: to for Lauderdale to train, I would fly back up

453
00:21:33,200 --> 00:21:35,240
Speaker 3: in the off season, things of that nature. So they

454
00:21:35,280 --> 00:21:38,440
Speaker 3: did that, but for me, I understood that the opportunity

455
00:21:38,480 --> 00:21:41,320
Speaker 3: to take that and leverage it into so many other ways.

456
00:21:42,160 --> 00:21:44,359
Speaker 3: I'm I'm a hustler. We're gonna figure it out. And

457
00:21:44,359 --> 00:21:47,040
Speaker 3: so I think that you know, for the Brown Ambition audience,

458
00:21:47,040 --> 00:21:50,000
Speaker 3: there's sometimes where there's things that aren't giving you the

459
00:21:50,080 --> 00:21:52,960
Speaker 3: value that you think you deserve at that point in time.

460
00:21:53,320 --> 00:21:55,480
Speaker 3: But you have to be smart enough to ring that

461
00:21:55,560 --> 00:21:58,439
Speaker 3: towel out and get every ounce of value that you

462
00:21:58,560 --> 00:22:02,239
Speaker 3: can out of it well on your own. So from that,

463
00:22:02,480 --> 00:22:08,159
Speaker 3: for example, we've created partnerships with brokerage platforms and with

464
00:22:08,440 --> 00:22:11,800
Speaker 3: education companies that have been able to pay me, been

465
00:22:11,800 --> 00:22:13,399
Speaker 3: able to pay my team, been able to pay my

466
00:22:13,440 --> 00:22:16,880
Speaker 3: production team. But also I've been able to get equity

467
00:22:17,119 --> 00:22:18,560
Speaker 3: in those companies as well.

468
00:22:18,640 --> 00:22:20,840
Speaker 4: Right, we are now.

469
00:22:20,720 --> 00:22:24,600
Speaker 3: At the point where we're launching, like we launched financial

470
00:22:24,680 --> 00:22:28,560
Speaker 3: literacy courses on college campuses now with partners like Robinhood. Right,

471
00:22:28,600 --> 00:22:31,840
Speaker 3: so I'm going to Howard next week. Actually, we're launching

472
00:22:32,080 --> 00:22:36,080
Speaker 3: money drills of a financial literacy course on Howard's campus

473
00:22:36,480 --> 00:22:38,960
Speaker 3: for all those universities for all of those students, which

474
00:22:38,960 --> 00:22:41,520
Speaker 3: I'm extremely excited about as well too. So we've been

475
00:22:41,520 --> 00:22:47,040
Speaker 3: able to leverage something. It's speaking, it's building courses, it's consulting.

476
00:22:47,800 --> 00:22:53,320
Speaker 3: We help certain companies better basically make their employees more productive,

477
00:22:53,400 --> 00:22:56,800
Speaker 3: because if their employees understand their finances better, then you

478
00:22:56,840 --> 00:22:59,360
Speaker 3: can come in more productive, you can come in happier

479
00:22:59,760 --> 00:23:01,680
Speaker 3: as opposed to just being like, man, I don't know

480
00:23:01,720 --> 00:23:04,040
Speaker 3: how gonna keep the lights on two weeks from now, right,

481
00:23:04,840 --> 00:23:07,760
Speaker 3: So that's one leg We've also, I'm very big in

482
00:23:07,800 --> 00:23:10,840
Speaker 3: the real estate. We've done a show on Netflix, top ten,

483
00:23:10,960 --> 00:23:13,359
Speaker 3: top ten show. You know what I'm saying, Tiffany, I'm up,

484
00:23:13,800 --> 00:23:17,080
Speaker 3: you know, up there with Tiffany on the Netflix crew

485
00:23:17,160 --> 00:23:19,399
Speaker 3: and everything like that. But it was called by my house.

486
00:23:19,440 --> 00:23:21,920
Speaker 3: It was Shark Tank, but instead of people pitching businesses,

487
00:23:21,920 --> 00:23:25,199
Speaker 3: they were pitching their homes to me. Pam Leeman, the

488
00:23:25,240 --> 00:23:28,919
Speaker 3: CEO of the Corcoran Group, Blane Kellman, the CEO of

489
00:23:28,960 --> 00:23:33,080
Speaker 3: Redfinn and Denisia Wrights. They're an amazing investor and entrepreneur

490
00:23:33,119 --> 00:23:35,040
Speaker 3: out of Los Angeles, and so you know, we've been

491
00:23:35,080 --> 00:23:37,359
Speaker 3: able to leverage those things. You know, I had my

492
00:23:37,400 --> 00:23:39,439
Speaker 3: own trailer. I'm like, hold up.

493
00:23:44,560 --> 00:23:48,120
Speaker 4: This was right before we It launched the year after

494
00:23:48,200 --> 00:23:50,479
Speaker 4: I was with the Falcons, but I remember shooting it

495
00:23:50,560 --> 00:23:53,040
Speaker 4: right before going to training camp with the Falcons in

496
00:23:53,080 --> 00:23:55,879
Speaker 4: twenty twenty one. But anyway, so we've done that. We

497
00:23:55,960 --> 00:23:57,160
Speaker 4: do real estate as well too.

498
00:23:57,200 --> 00:23:59,640
Speaker 3: So I started doing flips when I was in Detroit

499
00:23:59,680 --> 00:24:04,720
Speaker 3: with the talking you know, thirty two thousand dollars auction properties.

500
00:24:04,760 --> 00:24:06,920
Speaker 4: Things you walk into. I got videos. I'll show y'all

501
00:24:06,920 --> 00:24:09,040
Speaker 4: one day if you ever interested. Things you walk into.

502
00:24:09,040 --> 00:24:11,399
Speaker 3: And my property manager like literally going through and just

503
00:24:11,440 --> 00:24:14,560
Speaker 3: like hearing stuff moving and like, yeah, cope, I love you,

504
00:24:14,640 --> 00:24:16,760
Speaker 3: but f this, I'm out of here, and like getting

505
00:24:16,800 --> 00:24:19,359
Speaker 3: out of the joint right, turning it around, putting in

506
00:24:19,640 --> 00:24:22,200
Speaker 3: forty thousand into it and flipping it for one twenty

507
00:24:22,280 --> 00:24:25,160
Speaker 3: eight thirty seven and just doing that over and over

508
00:24:25,160 --> 00:24:27,840
Speaker 3: and over again. And now we're at the point where

509
00:24:27,920 --> 00:24:30,960
Speaker 3: you know, we're doing multi family buildings. We got a

510
00:24:31,000 --> 00:24:35,119
Speaker 3: eighty eight unit in California. We got a couple affordable

511
00:24:35,119 --> 00:24:38,240
Speaker 3: housing projects in Newark, New Jersey. Looking forward to those

512
00:24:38,240 --> 00:24:40,720
Speaker 3: things coming online as well too. And then now we're

513
00:24:40,720 --> 00:24:44,600
Speaker 3: also doing land development down in the Florida area, but

514
00:24:44,640 --> 00:24:48,360
Speaker 3: also Texas as well too, So now you're talking tenants more.

515
00:24:48,440 --> 00:24:51,640
Speaker 3: So you know, a couple hundred acres. You got other

516
00:24:51,720 --> 00:24:53,280
Speaker 3: NFL players involved as well too.

517
00:24:53,320 --> 00:24:54,280
Speaker 4: But now you got.

518
00:24:54,440 --> 00:24:59,560
Speaker 3: Literally Target and Walmart competing for a spot. And I

519
00:24:59,600 --> 00:25:02,960
Speaker 3: think we just accepted a LOI from Lows. You got

520
00:25:03,080 --> 00:25:06,880
Speaker 3: Chase Bank, Starbucks, et cetera. So just kind of I'll say,

521
00:25:06,880 --> 00:25:10,240
Speaker 3: for me, I've always been extremely curious, Kevin Hart says

522
00:25:10,920 --> 00:25:12,800
Speaker 3: in his podcast Heart the Heart.

523
00:25:12,600 --> 00:25:14,439
Speaker 4: With an interview with Jay Z.

524
00:25:14,640 --> 00:25:17,440
Speaker 3: Always says, you know, people will let him into the room,

525
00:25:17,760 --> 00:25:19,840
Speaker 3: but then there be a door, and you know, they

526
00:25:19,880 --> 00:25:21,840
Speaker 3: let him behind one door, and then there be another door,

527
00:25:21,880 --> 00:25:24,800
Speaker 3: and most people get excited about being in that room, right.

528
00:25:24,680 --> 00:25:26,920
Speaker 4: And You're just like, yeah, I'm here, I'm on Netflix.

529
00:25:27,040 --> 00:25:29,720
Speaker 3: Yeah, you know, but I'm kind of like, now, like

530
00:25:29,760 --> 00:25:31,000
Speaker 3: what's behind there?

531
00:25:31,080 --> 00:25:32,120
Speaker 4: Like just just.

532
00:25:32,040 --> 00:25:37,560
Speaker 3: In that curiosity for me also eventually leads to some action,

533
00:25:37,960 --> 00:25:41,280
Speaker 3: and fortunately our actions have been good thus far.

534
00:25:41,480 --> 00:25:44,720
Speaker 4: So pray for you boy a lot.

535
00:25:45,400 --> 00:25:49,320
Speaker 1: I just had my team, my team meeting this morning,

536
00:25:49,640 --> 00:25:53,040
Speaker 1: two hour long. I like start strategic planning, and you know,

537
00:25:53,119 --> 00:25:54,960
Speaker 1: you look at all the stuff, You're like, ha ha,

538
00:25:55,920 --> 00:25:59,280
Speaker 1: these all our projects and so I understand the pray

539
00:25:59,320 --> 00:26:02,359
Speaker 1: for your girl part. So then, so how did this

540
00:26:02,480 --> 00:26:04,960
Speaker 1: lead to? So you're doing all of this and somehow

541
00:26:05,000 --> 00:26:07,840
Speaker 1: you managed to write a book? Yeah you know, Okay,

542
00:26:07,840 --> 00:26:09,359
Speaker 1: tell us more about your book. Who is it for?

543
00:26:10,240 --> 00:26:10,480
Speaker 4: Yeah?

544
00:26:10,480 --> 00:26:12,040
Speaker 1: How did you even find the time to like to

545
00:26:12,160 --> 00:26:12,800
Speaker 1: get to it?

546
00:26:13,160 --> 00:26:13,440
Speaker 4: Yeah?

547
00:26:13,480 --> 00:26:16,920
Speaker 3: So it started as we started the book, and I say,

548
00:26:16,960 --> 00:26:19,040
Speaker 3: we get my team because you know, like you said,

549
00:26:19,040 --> 00:26:22,320
Speaker 3: you got to expand yourself. But we started the book

550
00:26:22,520 --> 00:26:25,760
Speaker 3: three years ago now, and it was really started as

551
00:26:25,800 --> 00:26:29,760
Speaker 3: forty pages just for our class, because for every semester,

552
00:26:30,320 --> 00:26:33,520
Speaker 3: you know, with the curriculum for the course, the syllabus,

553
00:26:33,520 --> 00:26:36,399
Speaker 3: plus the assignments and the homework assignments, you're pointing them

554
00:26:36,480 --> 00:26:39,080
Speaker 3: to other books. I'm pointing them to Everyday Millionaires and

555
00:26:39,160 --> 00:26:41,679
Speaker 3: rich Dad, Poor Dad and this YouTube video and stuff

556
00:26:41,720 --> 00:26:44,080
Speaker 3: like that. And eventually you get to the point where like,

557
00:26:44,080 --> 00:26:46,400
Speaker 3: all right, well, I'm going to establish my own set

558
00:26:46,400 --> 00:26:49,000
Speaker 3: of rules and standards here that you.

559
00:26:48,920 --> 00:26:51,240
Speaker 4: Can all that are evergreen, that you all can can

560
00:26:51,400 --> 00:26:53,200
Speaker 4: use in your own lives and go ahead, share it

561
00:26:53,200 --> 00:26:55,080
Speaker 4: with your friends, share it with your family, et cetera.

562
00:26:55,520 --> 00:26:59,520
Speaker 4: And so after the first semester of doing that, one

563
00:26:59,600 --> 00:27:01,240
Speaker 4: of the things I was thinking was like, Yo, this

564
00:27:01,320 --> 00:27:04,720
Speaker 4: is cool. But yeah, I'm my biggest critic.

565
00:27:05,119 --> 00:27:09,520
Speaker 3: Typically this is cool, but is anybody walking away with

566
00:27:09,640 --> 00:27:12,719
Speaker 3: something that they can actually like go sit down and

567
00:27:12,760 --> 00:27:16,120
Speaker 3: build their actual plan with or are they walking away

568
00:27:16,119 --> 00:27:18,240
Speaker 3: with a bunch of tips and a bunch of advice

569
00:27:18,520 --> 00:27:20,280
Speaker 3: and what is a four to one K and why

570
00:27:20,280 --> 00:27:21,240
Speaker 3: it's important what.

571
00:27:21,280 --> 00:27:24,120
Speaker 4: You can find anywhere? No offense? Right? Like, but but.

572
00:27:24,200 --> 00:27:27,680
Speaker 3: Ultimately, are you actually giving me Okay, this is the

573
00:27:28,520 --> 00:27:30,920
Speaker 3: this is the play call. I'm gonna go football for

574
00:27:31,080 --> 00:27:33,080
Speaker 3: saying this is the play call. This is how you

575
00:27:33,119 --> 00:27:36,280
Speaker 3: actually executed. This is how you executed in your life.

576
00:27:36,800 --> 00:27:40,639
Speaker 3: For example, third third child, third baby boy, we just

577
00:27:40,640 --> 00:27:44,359
Speaker 3: set up his roth Ira in about six minutes this morning,

578
00:27:44,520 --> 00:27:47,199
Speaker 3: like fresh hot off the presses, right, he already in

579
00:27:47,240 --> 00:27:48,639
Speaker 3: my you know what I'm.

580
00:27:48,480 --> 00:27:51,560
Speaker 1: Saying, babe off, Yeah, he got on.

581
00:27:53,240 --> 00:27:55,240
Speaker 4: You know, they're all looking at me like, I can't

582
00:27:55,280 --> 00:27:58,840
Speaker 4: wait so we can get a bag. I'm like, no, no, no, no, no,

583
00:28:00,080 --> 00:28:00,720
Speaker 4: my downfall.

584
00:28:01,119 --> 00:28:03,159
Speaker 2: You know they got to be on the payroll.

585
00:28:02,840 --> 00:28:06,879
Speaker 3: Right, Yes they are. They models. I get them in everything.

586
00:28:06,880 --> 00:28:08,040
Speaker 4: I get every single thing.

587
00:28:09,760 --> 00:28:12,800
Speaker 3: But again, but now taking that process that I did

588
00:28:12,840 --> 00:28:15,280
Speaker 3: for that and also putting it into the playbook, so

589
00:28:15,400 --> 00:28:18,359
Speaker 3: now you as an individual can take it and actually

590
00:28:18,400 --> 00:28:19,120
Speaker 3: apply to your life.

591
00:28:19,160 --> 00:28:20,159
Speaker 4: And one of the.

592
00:28:20,040 --> 00:28:25,320
Speaker 3: Best pieces of feedback I've gotten. It's been a couple

593
00:28:25,400 --> 00:28:28,000
Speaker 3: of them, but one in particular my one of the guys,

594
00:28:28,040 --> 00:28:31,360
Speaker 3: Danny Mac who goes around with me sometimes and he's

595
00:28:31,359 --> 00:28:36,040
Speaker 3: shooting things and again making me look better than I am.

596
00:28:36,760 --> 00:28:37,639
Speaker 4: One of the things he said, he.

597
00:28:37,680 --> 00:28:38,960
Speaker 3: Was like, man, I tried to read your book, but

598
00:28:39,320 --> 00:28:42,160
Speaker 3: it wasn't no easy read. This wasn't no no sit

599
00:28:42,200 --> 00:28:45,040
Speaker 3: down and like just nonchalantly read it.

600
00:28:45,080 --> 00:28:47,880
Speaker 4: Like I had to break out my own notebook and

601
00:28:47,960 --> 00:28:50,880
Speaker 4: like write out my goals and and write out my

602
00:28:50,960 --> 00:28:53,640
Speaker 4: plan and all this stuff. And I was like, that's

603
00:28:53,640 --> 00:28:55,840
Speaker 4: what I'm talking about, That's exactly what I want. Like

604
00:28:56,120 --> 00:28:58,240
Speaker 4: when you leave this thing, you leave it better.

605
00:28:58,400 --> 00:29:01,040
Speaker 3: And I got a d M from a friend that

606
00:29:01,120 --> 00:29:03,880
Speaker 3: I used to train with. He ran track and uh,

607
00:29:04,000 --> 00:29:06,080
Speaker 3: you know, tried to make the Olympic team and unfortunately

608
00:29:06,160 --> 00:29:08,360
Speaker 3: fell a little bit short. And one of the things

609
00:29:08,400 --> 00:29:10,040
Speaker 3: he said, he was like, man, I had to thanks

610
00:29:10,080 --> 00:29:11,880
Speaker 3: for holding me accountable this morning. I had to go

611
00:29:11,920 --> 00:29:16,080
Speaker 3: back and read the fourth quarter about blank blank blank

612
00:29:16,080 --> 00:29:18,280
Speaker 3: blank blank to make sure I'm buttoning up this stuff

613
00:29:18,280 --> 00:29:18,840
Speaker 3: with my legacy.

614
00:29:18,880 --> 00:29:20,160
Speaker 4: He just had his second.

615
00:29:20,240 --> 00:29:23,640
Speaker 3: Child as well too, so so anyway, that to me

616
00:29:24,400 --> 00:29:27,640
Speaker 3: is what was missing years ago. And so we went back,

617
00:29:28,000 --> 00:29:30,640
Speaker 3: retooled it and tried to make sure that every single

618
00:29:30,720 --> 00:29:32,640
Speaker 3: time you go through a quarter, what we call a

619
00:29:32,720 --> 00:29:36,760
Speaker 3: quarter because of the football realms, you know what I'm saying,

620
00:29:37,480 --> 00:29:38,200
Speaker 3: you know, trying.

621
00:29:38,000 --> 00:29:41,000
Speaker 4: To make sure I'm bringing.

622
00:29:41,440 --> 00:29:44,440
Speaker 2: Twenty percent of the game is a quarter. I do

623
00:29:44,560 --> 00:29:46,880
Speaker 2: know that, you know.

624
00:29:47,080 --> 00:29:49,440
Speaker 3: We tried to make sure that that you can walk

625
00:29:49,480 --> 00:29:52,200
Speaker 3: away from that quarter with something that, if you put

626
00:29:52,240 --> 00:29:54,880
Speaker 3: in the work, you can actually go and apply to

627
00:29:54,920 --> 00:29:57,560
Speaker 3: your life. You walk away with that playbook and that blueprint,

628
00:29:57,560 --> 00:29:58,560
Speaker 3: which was important to me.

629
00:29:59,480 --> 00:30:02,760
Speaker 2: Okay, Yeah, who do you think the book is for? Yeah, like,

630
00:30:02,760 --> 00:30:04,720
Speaker 2: who's your ideal reader? Are they younger?

631
00:30:05,440 --> 00:30:07,200
Speaker 4: Yeah? Young adults, young adults.

632
00:30:07,200 --> 00:30:10,000
Speaker 3: I think I truly think that everybody can find something

633
00:30:10,000 --> 00:30:11,920
Speaker 3: in it for sure, because I mean, I'm sure as

634
00:30:11,960 --> 00:30:15,400
Speaker 3: you both know, right, like, financial education is not something

635
00:30:15,400 --> 00:30:19,520
Speaker 3: that anybody has been formally taught for the most part, right, So,

636
00:30:19,600 --> 00:30:22,800
Speaker 3: like there's people in their forties fifties who just never

637
00:30:22,920 --> 00:30:26,520
Speaker 3: had these lessons, right, and now instead of them necessarily

638
00:30:26,560 --> 00:30:28,480
Speaker 3: potentially using it for them, they may use it for

639
00:30:28,520 --> 00:30:32,160
Speaker 3: their children or how they you know, engage with their children.

640
00:30:32,200 --> 00:30:35,000
Speaker 3: But for me, it was originally as for young adults,

641
00:30:35,000 --> 00:30:38,360
Speaker 3: that college age, that college graduate, who's really like going

642
00:30:38,400 --> 00:30:42,400
Speaker 3: out and really planning a strong financial life and a

643
00:30:42,440 --> 00:30:43,560
Speaker 3: strong financial future.

644
00:30:44,440 --> 00:30:46,560
Speaker 2: Perfect. We get that question a lot, and I think

645
00:30:46,600 --> 00:30:49,360
Speaker 2: it's not a one size fit all answer, but talk

646
00:30:49,440 --> 00:30:52,040
Speaker 2: to us. You mentioned the roth iray for your baby

647
00:30:52,160 --> 00:30:56,520
Speaker 2: whose belly buttons still ain't fallen off. Personally, I was like,

648
00:30:56,560 --> 00:30:58,120
Speaker 2: you can might tell my husband you can catch it.

649
00:30:58,160 --> 00:31:01,840
Speaker 2: I don't want to touch, but like talk about like

650
00:31:01,880 --> 00:31:05,440
Speaker 2: if you were going to give parents of small children

651
00:31:05,520 --> 00:31:08,440
Speaker 2: or any age child really some tips on setting them

652
00:31:08,480 --> 00:31:11,200
Speaker 2: up for financial success just from your personal experience, what

653
00:31:11,240 --> 00:31:12,080
Speaker 2: would you say.

654
00:31:12,400 --> 00:31:15,320
Speaker 3: Yeah, yeah, and sorry, you talked about the belly button

655
00:31:15,480 --> 00:31:17,880
Speaker 3: and this is probably something my wife will will kill me.

656
00:31:17,920 --> 00:31:18,200
Speaker 1: For him.

657
00:31:18,320 --> 00:31:22,520
Speaker 2: So that's fine, you don't put it in the jar

658
00:31:22,560 --> 00:31:23,040
Speaker 2: and keep it.

659
00:31:24,320 --> 00:31:28,200
Speaker 4: Yeah yeah, we eat it now it's.

660
00:31:28,080 --> 00:31:30,600
Speaker 2: Like dehydrated, and polarize it and wear it in a

661
00:31:30,640 --> 00:31:31,320
Speaker 2: little necklace.

662
00:31:33,760 --> 00:31:36,960
Speaker 3: I will say this, and this is you know, maybe

663
00:31:36,960 --> 00:31:39,880
Speaker 3: I'm naive, you know, but my wife and I, you know,

664
00:31:39,920 --> 00:31:42,720
Speaker 3: we planned for our first child in terms of the pregnancy.

665
00:31:42,760 --> 00:31:43,680
Speaker 4: We had a doula in there.

666
00:31:43,720 --> 00:31:46,800
Speaker 3: Who's my wife's best friend, shout out the YACHTI her

667
00:31:46,840 --> 00:31:49,800
Speaker 3: best friend and the godmother of our first child. But

668
00:31:49,840 --> 00:31:52,280
Speaker 3: nobody told me about the placent the bag. All right,

669
00:31:52,560 --> 00:31:54,720
Speaker 3: so I know this. I'm not trying to get you

670
00:31:54,760 --> 00:31:56,200
Speaker 3: all in a different rating category.

671
00:31:57,320 --> 00:32:00,800
Speaker 2: Oh let's go there. Female anatomy we do know about.

672
00:32:01,320 --> 00:32:03,640
Speaker 4: Yeah, well yeah, I'm sitting there. You know.

673
00:32:03,880 --> 00:32:06,120
Speaker 3: You know, baby boys start crying. The first one, you

674
00:32:06,160 --> 00:32:08,960
Speaker 3: the Bryson is his names twenty nineteen. He started crying,

675
00:32:08,960 --> 00:32:10,760
Speaker 3: and then I, for the I ain't gonna lie, I

676
00:32:10,760 --> 00:32:13,640
Speaker 3: started crying, you know, I started. I said, oh oh snap,

677
00:32:13,680 --> 00:32:18,240
Speaker 3: it got real, oh real responsibilities, okay, and then they

678
00:32:18,240 --> 00:32:21,040
Speaker 3: start pulling and I was just like, what's.

679
00:32:22,520 --> 00:32:23,320
Speaker 2: What else is in there?

680
00:32:24,280 --> 00:32:24,440
Speaker 1: Oh?

681
00:32:25,720 --> 00:32:30,680
Speaker 3: Yeah, but nobody, lady, nobody told me that that was

682
00:32:31,560 --> 00:32:34,840
Speaker 3: a part of the process. Right, So anyway, that's just

683
00:32:35,000 --> 00:32:37,880
Speaker 3: one thing for any of the fellas listening going into

684
00:32:37,880 --> 00:32:41,280
Speaker 3: that situation, just know that there's it's not over once

685
00:32:41,360 --> 00:32:42,200
Speaker 3: the baby comes out.

686
00:32:42,200 --> 00:32:43,960
Speaker 2: He went south of the border, and I don't think

687
00:32:44,120 --> 00:32:45,480
Speaker 2: a lot of men even do that. You know what,

688
00:32:46,600 --> 00:32:49,440
Speaker 2: you put yourself in that position. Congratulations, You please yourself.

689
00:32:49,640 --> 00:32:51,400
Speaker 1: Men will little pass out? You're like, come on now,

690
00:32:51,440 --> 00:32:53,480
Speaker 1: we've got to focus on this lady over here passing down.

691
00:32:54,320 --> 00:32:56,320
Speaker 2: No one told you, well.

692
00:32:57,720 --> 00:33:01,320
Speaker 3: You know, but uh yeah, so anyway that nobody tell me.

693
00:33:01,360 --> 00:33:06,600
Speaker 3: But your question, well, I ever forgot your question about.

694
00:33:06,320 --> 00:33:08,120
Speaker 1: Like new parents, Like, so if you're a new parent,

695
00:33:08,280 --> 00:33:10,080
Speaker 1: you have because that does come up a lot, like

696
00:33:10,120 --> 00:33:13,120
Speaker 1: I have a kid or you know, like you know,

697
00:33:13,120 --> 00:33:15,360
Speaker 1: maybe that kid's a little older. What are some tips

698
00:33:15,400 --> 00:33:17,320
Speaker 1: And you're like, oh, now you're on your third and

699
00:33:17,320 --> 00:33:19,640
Speaker 1: you're like, like you said, baby by name, even fall

700
00:33:19,720 --> 00:33:22,240
Speaker 1: off you already got a roth ira for your child,

701
00:33:22,320 --> 00:33:23,720
Speaker 1: Like what are some things that you're like, Oh, now

702
00:33:23,760 --> 00:33:25,720
Speaker 1: that I'm third, third kid in this is what I

703
00:33:25,760 --> 00:33:27,520
Speaker 1: know my financial steps for this kid.

704
00:33:27,800 --> 00:33:30,680
Speaker 3: Yeah, so my my plan for every child is I

705
00:33:30,720 --> 00:33:33,760
Speaker 3: set them up with four accounts, right, and it may

706
00:33:33,920 --> 00:33:36,200
Speaker 3: differ for whoever you are and all that type of stuff.

707
00:33:36,200 --> 00:33:39,080
Speaker 3: But savings account, how your savings account its number one

708
00:33:39,240 --> 00:33:40,760
Speaker 3: thing I set up. As soon as I get the

709
00:33:40,760 --> 00:33:43,000
Speaker 3: SOLI security card. Go to for me, I go to Ally.

710
00:33:43,080 --> 00:33:45,000
Speaker 3: You can go wherever you want it. I'm not plugged

711
00:33:45,040 --> 00:33:46,960
Speaker 3: by Allied. I don't pay me nothing like that. I'm

712
00:33:47,000 --> 00:33:48,960
Speaker 3: just telling you what I do, so don't sue me

713
00:33:49,960 --> 00:33:53,880
Speaker 3: Allied too. I set up an investment account, a brokerage account.

714
00:33:54,040 --> 00:33:55,960
Speaker 3: Don't need my kids saving up a lot of money,

715
00:33:56,040 --> 00:33:59,280
Speaker 3: especially not that young. I need their money working for them.

716
00:33:59,320 --> 00:33:59,560
Speaker 4: Three.

717
00:33:59,600 --> 00:34:03,280
Speaker 3: I set them up with a roth Ira because although

718
00:34:03,440 --> 00:34:07,360
Speaker 3: I battle in my head a lot about the wroth Ira,

719
00:34:07,720 --> 00:34:13,520
Speaker 3: the wroth iray is an amazing tool tax free growth and wealth,

720
00:34:13,760 --> 00:34:16,120
Speaker 3: you know what I'm saying, that can be generated. I also,

721
00:34:16,280 --> 00:34:19,160
Speaker 3: you know, I'm putting away money, you know, literally from

722
00:34:19,160 --> 00:34:21,400
Speaker 3: my one month old for when he's fifty nine and

723
00:34:21,400 --> 00:34:24,600
Speaker 3: a half. And sometimes I'm like, you know, hey, if

724
00:34:24,600 --> 00:34:27,520
Speaker 3: he's in a buying at thirty three, you know, obviously

725
00:34:27,520 --> 00:34:30,000
Speaker 3: he can pull on some of that stuff. And the

726
00:34:30,080 --> 00:34:33,279
Speaker 3: rules may change and differ, but it always, you know,

727
00:34:33,880 --> 00:34:37,520
Speaker 3: I'm always balancing between the regular investment account and the

728
00:34:37,560 --> 00:34:39,839
Speaker 3: wroth IRA and then finally a five to twenty nine

729
00:34:39,840 --> 00:34:44,000
Speaker 3: account five to twenty nine account to try to make

730
00:34:44,040 --> 00:34:48,920
Speaker 3: sure that as they are continuing to grow and start

731
00:34:48,960 --> 00:34:53,920
Speaker 3: to have more education expenses, now there's a pool of

732
00:34:53,960 --> 00:34:58,040
Speaker 3: money that we can tap into specific for them. And

733
00:34:58,120 --> 00:35:01,759
Speaker 3: so however you end up making it work. You know,

734
00:35:02,040 --> 00:35:04,960
Speaker 3: that's what's worked for me. I do pay my kids

735
00:35:05,000 --> 00:35:07,560
Speaker 3: from the business, you know, I don't don't hide from

736
00:35:07,560 --> 00:35:10,600
Speaker 3: that day. You you see them promoting the book, They

737
00:35:10,680 --> 00:35:12,880
Speaker 3: out there working, They out there. If you look on

738
00:35:12,920 --> 00:35:14,120
Speaker 3: my account, look like.

739
00:35:15,000 --> 00:35:17,839
Speaker 2: So does does Bryson is a Bryson LLC. And then

740
00:35:17,880 --> 00:35:19,120
Speaker 2: you pay him. How does that work?

741
00:35:19,440 --> 00:35:22,120
Speaker 3: So they get paid as an independent contractor on my

742
00:35:22,600 --> 00:35:25,960
Speaker 3: from my company. So for them their models on my company.

743
00:35:26,000 --> 00:35:29,160
Speaker 3: So I've had Bryson do TV shows with me. Actually

744
00:35:29,640 --> 00:35:32,520
Speaker 3: he's come on TV shows, Brailn. He'll do promo videos

745
00:35:32,560 --> 00:35:34,960
Speaker 3: and things like that. Bryson is the oldest one. Braylan

746
00:35:35,080 --> 00:35:36,839
Speaker 3: is the youngest one. Brendan he's a little too young

747
00:35:36,920 --> 00:35:37,799
Speaker 3: right now. But he's going to.

748
00:35:39,920 --> 00:35:41,400
Speaker 2: Why don't you do that to yourself?

749
00:35:41,960 --> 00:35:47,960
Speaker 1: Because he said, what's your wife?

750
00:35:48,200 --> 00:35:57,000
Speaker 3: What's your wife's Dave brishetta now joking, Yeah, her name,

751
00:35:57,200 --> 00:35:59,520
Speaker 3: her name is Taylors. I offered, I'm like, you want

752
00:35:59,520 --> 00:36:03,440
Speaker 3: to tea something in there, but I know for a

753
00:36:03,600 --> 00:36:06,040
Speaker 3: fact you guys are like stumbling over your words in

754
00:36:06,040 --> 00:36:06,520
Speaker 3: that house.

755
00:36:07,840 --> 00:36:09,560
Speaker 1: I was gonna say that because you know you're getting

756
00:36:09,600 --> 00:36:10,440
Speaker 1: that boy.

757
00:36:10,480 --> 00:36:14,520
Speaker 2: You here, it's number one, number two, number three, You

758
00:36:14,560 --> 00:36:15,560
Speaker 2: gotta you gotta do that.

759
00:36:16,520 --> 00:36:19,200
Speaker 3: I literally literally had that moment this weekend. I called

760
00:36:19,200 --> 00:36:23,440
Speaker 3: my second like, you know, two different names. I'm sixty,

761
00:36:23,800 --> 00:36:26,680
Speaker 3: and I'm like I literally turned on, like this is

762
00:36:26,719 --> 00:36:27,399
Speaker 3: the rest of all?

763
00:36:28,000 --> 00:36:30,759
Speaker 2: And sure, so question so.

764
00:36:30,719 --> 00:36:34,720
Speaker 1: That that that is that a custodial account, the investment

765
00:36:34,760 --> 00:36:35,160
Speaker 1: account that.

766
00:36:35,200 --> 00:36:38,160
Speaker 3: Yeah, yeah, yep, yep, all of them are custodio accounts.

767
00:36:38,239 --> 00:36:41,520
Speaker 3: And yeah again when they when they do things to

768
00:36:41,719 --> 00:36:45,239
Speaker 3: earn from the business and they'll get paid directly from

769
00:36:45,239 --> 00:36:46,080
Speaker 3: the business.

770
00:36:45,960 --> 00:36:47,399
Speaker 1: And you don't have to be taxes if you keep

771
00:36:47,400 --> 00:36:49,880
Speaker 1: it under a certain amount. I think it's like twelve

772
00:36:49,960 --> 00:36:52,920
Speaker 1: or thirteen thousand dollars for the year, then you know

773
00:36:53,080 --> 00:36:56,080
Speaker 1: they don't occur income tax because it's too low. So

774
00:36:56,120 --> 00:36:58,240
Speaker 1: I do the same type of step daughter I give her.

775
00:36:58,680 --> 00:37:01,279
Speaker 1: She does like social media for me because she's eighteen now,

776
00:37:01,920 --> 00:37:04,200
Speaker 1: but for the last she's been like fourteen or fifteen.

777
00:37:04,680 --> 00:37:07,239
Speaker 1: I just I you know, she has social media, and

778
00:37:07,280 --> 00:37:09,839
Speaker 1: then I pay her whatever the max is for the

779
00:37:09,920 --> 00:37:13,160
Speaker 1: four one k like this year is like seven thousand dollars.

780
00:37:13,800 --> 00:37:16,399
Speaker 2: And you have to be earning an income to yes,

781
00:37:16,520 --> 00:37:19,000
Speaker 2: to put money, have to be putting money in for

782
00:37:19,200 --> 00:37:22,000
Speaker 2: your yeah, child. So like for someone who's working nine

783
00:37:22,040 --> 00:37:24,799
Speaker 2: to five, is there a way for them to take

784
00:37:24,880 --> 00:37:26,120
Speaker 2: get access to that as well?

785
00:37:27,080 --> 00:37:29,160
Speaker 3: Well, I would say you got to be creative, start

786
00:37:29,200 --> 00:37:31,880
Speaker 3: an LLC. Yeah, I mean you got to have a business.

787
00:37:31,880 --> 00:37:36,120
Speaker 3: Listen in case the you know listening, I'm telling you

788
00:37:36,160 --> 00:37:38,560
Speaker 3: straight up pay your taxes and pay it on time.

789
00:37:38,719 --> 00:37:39,800
Speaker 4: Don't you ever run.

790
00:37:39,560 --> 00:37:40,720
Speaker 2: We endorse this message?

791
00:37:41,080 --> 00:37:42,399
Speaker 4: Yeah, exactly right.

792
00:37:43,680 --> 00:37:46,920
Speaker 3: But I think that you know again, Ultimately, as as

793
00:37:46,960 --> 00:37:50,959
Speaker 3: I started learning about as I started prepping to teach

794
00:37:51,000 --> 00:37:54,200
Speaker 3: the course, because my biggest fear was was getting in

795
00:37:54,200 --> 00:37:56,640
Speaker 3: front of these students and then somebody calling you out

796
00:37:56,680 --> 00:37:59,240
Speaker 3: for something you don't know. Right, So I'm very comfortable

797
00:37:59,320 --> 00:38:01,880
Speaker 3: saying hey, I don't know that. I'm very comfortable. We

798
00:38:01,920 --> 00:38:04,000
Speaker 3: bring the subject matter experts all the time. But one

799
00:38:04,040 --> 00:38:05,160
Speaker 3: of the biggest.

800
00:38:07,000 --> 00:38:11,160
Speaker 4: Discoveries I had was taxes and tax strategy and how

801
00:38:11,200 --> 00:38:15,640
Speaker 4: all the wealthy people talk about tax.

802
00:38:14,120 --> 00:38:16,520
Speaker 3: In real estate and depreciation and all this stuff, and

803
00:38:16,600 --> 00:38:20,360
Speaker 3: so going into it, you find out that most folks

804
00:38:20,520 --> 00:38:25,600
Speaker 3: get extremely, extremely proactive when they're trying to find ways

805
00:38:25,680 --> 00:38:29,840
Speaker 3: to save as much money as possible via strong tax strategy.

806
00:38:30,080 --> 00:38:32,319
Speaker 3: So I guess that's my long window way of saying,

807
00:38:32,360 --> 00:38:33,760
Speaker 3: if you have a nine to five.

808
00:38:33,920 --> 00:38:35,239
Speaker 4: You should at least consider it.

809
00:38:35,239 --> 00:38:38,120
Speaker 3: You should consult with a tax advisor accountant and consider

810
00:38:38,320 --> 00:38:44,319
Speaker 3: are there any opportunities for you to keep money in

811
00:38:44,360 --> 00:38:47,040
Speaker 3: your last name? Taxes are your biggest bill, and so

812
00:38:47,200 --> 00:38:50,359
Speaker 3: if I can keep money in little brus names, I'm

813
00:38:50,400 --> 00:38:52,840
Speaker 3: always going to do that as opposed to giving it

814
00:38:52,880 --> 00:38:53,800
Speaker 3: over to a pothole.

815
00:38:54,200 --> 00:38:56,600
Speaker 1: And it's other tax benefits, Like you're five twenty nine,

816
00:38:56,680 --> 00:38:57,920
Speaker 1: you don't need to have a business to have to

817
00:38:57,960 --> 00:39:01,800
Speaker 1: do and that's a tax advantage. H Also the HSA,

818
00:39:02,120 --> 00:39:05,520
Speaker 1: right is HSA? Yes? Right? That's like tax that who

819
00:39:05,560 --> 00:39:09,080
Speaker 1: does stand for Health Savings account Ye? Right? So like

820
00:39:09,560 --> 00:39:13,800
Speaker 1: there there are that's a really great tax benefits for

821
00:39:13,880 --> 00:39:16,320
Speaker 1: the HSA because I think you can put money into it,

822
00:39:16,360 --> 00:39:18,719
Speaker 1: save taxes, you can pull money out, don't have to

823
00:39:18,719 --> 00:39:20,080
Speaker 1: pay taxes and then if you don't use it, I

824
00:39:20,120 --> 00:39:23,000
Speaker 1: believe you can roll it over into like a retirement account.

825
00:39:23,000 --> 00:39:24,879
Speaker 1: I believe. So that's so there are other ways even

826
00:39:24,880 --> 00:39:27,040
Speaker 1: if you never start a business. There are other tax

827
00:39:27,040 --> 00:39:29,680
Speaker 1: advantage accounts. Maxing out your four O one K or

828
00:39:29,760 --> 00:39:33,440
Speaker 1: are traditional IRA. You know, you'll save taxes now and

829
00:39:33,480 --> 00:39:35,279
Speaker 1: then pay taxes later when you pull the money out.

830
00:39:35,320 --> 00:39:37,960
Speaker 1: So I mean, yes, starting a business is one of

831
00:39:37,960 --> 00:39:41,279
Speaker 1: the best ways to navigate taxes. But even real estate

832
00:39:41,320 --> 00:39:44,600
Speaker 1: to your point about buying real estate and depreciating, you know,

833
00:39:45,080 --> 00:39:48,080
Speaker 1: and when it comes to real estate, there's a way

834
00:39:48,120 --> 00:39:51,000
Speaker 1: to save taxes. So yes, I mean not everyone's built

835
00:39:51,040 --> 00:39:52,920
Speaker 1: to start a business because it's not just so simple

836
00:39:52,920 --> 00:39:57,160
Speaker 1: as sign up at LLC. You know, there's taxes, there's staff,

837
00:39:57,480 --> 00:40:02,959
Speaker 1: there's hr child, it's a man now. And then.

838
00:40:04,880 --> 00:40:06,759
Speaker 2: So I mean you went to Wharton Business School, is

839
00:40:06,800 --> 00:40:10,120
Speaker 2: that right? So like when you set up your business,

840
00:40:10,160 --> 00:40:13,160
Speaker 2: like as you were adding new you have these nonprofits

841
00:40:13,360 --> 00:40:15,640
Speaker 2: like how many is it all? Like Brandon Copeland Inc.

842
00:40:15,680 --> 00:40:17,399
Speaker 2: At the top, Like how have you structured it?

843
00:40:17,719 --> 00:40:17,919
Speaker 4: Yeah?

844
00:40:17,960 --> 00:40:21,160
Speaker 3: I have a holding company, okay, and then underneath that

845
00:40:21,239 --> 00:40:25,319
Speaker 3: I have the different businesses and So for real estate,

846
00:40:25,360 --> 00:40:28,560
Speaker 3: for example, I have certain businesses, there's certain properties that

847
00:40:28,600 --> 00:40:30,960
Speaker 3: I have that are in their own LLCs that you

848
00:40:31,000 --> 00:40:33,040
Speaker 3: just do to make sure that nobody can slip and

849
00:40:33,040 --> 00:40:37,040
Speaker 3: fall at one house and then try to take everything,

850
00:40:37,320 --> 00:40:40,640
Speaker 3: you know, your whole life's work. So there's just an

851
00:40:40,760 --> 00:40:44,719
Speaker 3: umbrella organization that is now structured out all of these

852
00:40:44,760 --> 00:40:47,680
Speaker 3: different things, and I keep the nonprofit completely separate.

853
00:40:47,840 --> 00:40:48,720
Speaker 4: There's some people who.

854
00:40:48,560 --> 00:40:51,120
Speaker 3: Would probably tell me you put it underneath, and there's

855
00:40:51,120 --> 00:40:53,680
Speaker 3: benefits of that, but I just never want anybody ever

856
00:40:53,719 --> 00:40:58,759
Speaker 3: even questioning what happens with the nonprofit money or think

857
00:40:58,760 --> 00:41:00,799
Speaker 3: that that's to benefit me, because I don't.

858
00:41:01,239 --> 00:41:02,960
Speaker 4: That's not the case at all.

859
00:41:03,200 --> 00:41:04,440
Speaker 2: What's your advisor stack?

860
00:41:04,640 --> 00:41:04,759
Speaker 4: Like?

861
00:41:05,000 --> 00:41:07,160
Speaker 2: How many When I say advisor stack, I mean like

862
00:41:07,200 --> 00:41:09,080
Speaker 2: how many do you have accountants? You say your team?

863
00:41:09,200 --> 00:41:12,680
Speaker 2: But who is managing your property? Stuff? Like just to

864
00:41:12,680 --> 00:41:14,799
Speaker 2: give a breakdown and let a little bit behind the

865
00:41:14,840 --> 00:41:17,720
Speaker 2: curtain of how the sausage gets made.

866
00:41:17,840 --> 00:41:20,800
Speaker 3: Yeah, yeah, So for me, So I went my first

867
00:41:20,920 --> 00:41:23,680
Speaker 3: nine years in the NFL with no financial advisor at all,

868
00:41:23,719 --> 00:41:26,200
Speaker 3: and in year ten, I decided, you know, I need

869
00:41:26,239 --> 00:41:29,879
Speaker 3: to have somebody who's thinking about this all day, every day.

870
00:41:29,920 --> 00:41:31,879
Speaker 4: The same way that I at that time thought about

871
00:41:31,880 --> 00:41:33,560
Speaker 4: football or real estate or whatever.

872
00:41:33,640 --> 00:41:37,520
Speaker 3: Right, And so now I have an accountant, I have

873
00:41:37,800 --> 00:41:40,520
Speaker 3: a general financial advisor who is a.

874
00:41:41,600 --> 00:41:43,719
Speaker 4: Generalist and can understand.

875
00:41:43,840 --> 00:41:46,840
Speaker 3: He understands real estate, he understands venture capital, he understands

876
00:41:46,880 --> 00:41:49,200
Speaker 3: all these things, and he doesn't have a skew on

877
00:41:49,320 --> 00:41:52,120
Speaker 3: him of like please invest your money in these things

878
00:41:52,200 --> 00:41:55,120
Speaker 3: because I get commission or bonus off of that stuff.

879
00:41:55,280 --> 00:41:57,520
Speaker 4: So that's kind of like my overarching lift.

880
00:41:58,880 --> 00:42:02,279
Speaker 2: Fiduciary A fiduciary, So financial planning.

881
00:42:02,120 --> 00:42:03,560
Speaker 4: Good, okay exactly.

882
00:42:03,680 --> 00:42:07,319
Speaker 3: And then I have a financial advisor that is with

883
00:42:07,640 --> 00:42:10,839
Speaker 3: a brokerage firm that you've all probably heard of as

884
00:42:10,880 --> 00:42:14,880
Speaker 3: well too, and they give me great advice and all

885
00:42:14,920 --> 00:42:16,360
Speaker 3: that type of stuff. And what I do now is

886
00:42:16,360 --> 00:42:20,120
Speaker 3: I set up quarterly financial meetings. Do I need quarterly?

887
00:42:20,160 --> 00:42:24,520
Speaker 3: Probably not? But I do quarterly financial meetings because the

888
00:42:24,520 --> 00:42:26,279
Speaker 3: reason why I said do I need quarterly, probably not

889
00:42:26,360 --> 00:42:28,839
Speaker 3: is because I have my own money anxiety that I

890
00:42:28,880 --> 00:42:33,480
Speaker 3: am just always constantly looking checking, reevaluating, reevaluating. My wife

891
00:42:33,520 --> 00:42:37,200
Speaker 3: and I we started last year doing our own family

892
00:42:37,440 --> 00:42:39,759
Speaker 3: board meeting so that we can be planning out what

893
00:42:39,800 --> 00:42:42,839
Speaker 3: we want twenty twenty five to look like, because as

894
00:42:42,880 --> 00:42:44,840
Speaker 3: you both know, as you continue to get older, you

895
00:42:44,920 --> 00:42:48,840
Speaker 3: continue to get pulled in different directions. One you lose

896
00:42:50,120 --> 00:42:52,440
Speaker 3: you may lose sight of the vision and the dreams

897
00:42:52,480 --> 00:42:55,440
Speaker 3: that you set out for as a kid, or that

898
00:42:55,520 --> 00:42:58,440
Speaker 3: you want and have for yourself because other people's ambitions,

899
00:42:58,880 --> 00:43:03,120
Speaker 3: other people's brown ambitions are pulling in their direction. So

900
00:43:03,400 --> 00:43:06,120
Speaker 3: that's how my team looks. And then my wife, she's

901
00:43:06,880 --> 00:43:10,480
Speaker 3: effectively our CFO. She actually works at Google and she

902
00:43:10,680 --> 00:43:13,720
Speaker 3: manages their money and their books, and she's the CFO

903
00:43:13,840 --> 00:43:17,759
Speaker 3: for a portion or the creative arm of Google, so

904
00:43:17,960 --> 00:43:18,960
Speaker 3: she can manage their stuff.

905
00:43:19,280 --> 00:43:23,280
Speaker 4: I mean you're married, Well yeah, I sugar mama.

906
00:43:23,320 --> 00:43:27,480
Speaker 1: That's that's like Ross Mack. It's bunch. Because people be

907
00:43:27,480 --> 00:43:28,680
Speaker 1: looking at him. I'm like, do you know who his

908
00:43:28,719 --> 00:43:29,120
Speaker 1: wife is?

909
00:43:29,200 --> 00:43:32,879
Speaker 4: All? Do your Google exactly? You thank?

910
00:43:33,880 --> 00:43:37,360
Speaker 3: I mean for them for the ways people walt.

911
00:43:37,719 --> 00:43:41,200
Speaker 1: His wife is there there? You know, well remember Lusters

912
00:43:41,200 --> 00:43:41,920
Speaker 1: you know pink oil?

913
00:43:42,920 --> 00:43:44,040
Speaker 2: Yeah yeah, right, Luster?

914
00:43:44,120 --> 00:43:46,319
Speaker 1: So Ross Mack's wife, they hit their family is the

915
00:43:46,320 --> 00:43:48,759
Speaker 1: founder of Luster, so all the Lusters products. All the

916
00:43:49,239 --> 00:43:50,799
Speaker 1: people look at Ross like, oh, You're a big deal.

917
00:43:50,840 --> 00:43:54,800
Speaker 2: I'm like not really, baby husband.

918
00:43:56,239 --> 00:44:01,360
Speaker 3: Behind every great woman, there's a little man. I'm sorry, Ross,

919
00:44:01,400 --> 00:44:05,399
Speaker 3: don't call me brother. I love you man, but yeah,

920
00:44:05,440 --> 00:44:08,319
Speaker 3: and then also i'd be remiss. My brother has been

921
00:44:08,400 --> 00:44:10,120
Speaker 3: key to me. One of the reasons why I mean,

922
00:44:10,160 --> 00:44:14,400
Speaker 3: Tiffany we spoke about it before the show, but I

923
00:44:14,440 --> 00:44:18,280
Speaker 3: got the amazing opportunity to work with Tiffany's sister Tracy

924
00:44:19,080 --> 00:44:23,840
Speaker 3: for our book and the public relations around it and

925
00:44:23,840 --> 00:44:26,560
Speaker 3: everything like that. And one of the reasons why I

926
00:44:26,600 --> 00:44:28,640
Speaker 3: felt so strongly about that is because this was a

927
00:44:28,719 --> 00:44:32,200
Speaker 3: sister sister duo, and I have a dynamic duo with

928
00:44:32,280 --> 00:44:35,800
Speaker 3: my brother Chad, who's been my business partner since twenty nineteen.

929
00:44:35,840 --> 00:44:38,400
Speaker 3: He's been my brother forever obviously, but he's a younger

930
00:44:38,440 --> 00:44:40,480
Speaker 3: brother by a couple of years. But you know, to

931
00:44:40,600 --> 00:44:46,840
Speaker 3: have somebody who truly, truly wants your best interests that

932
00:44:47,000 --> 00:44:52,440
Speaker 3: can also stand his own ground in all these rooms,

933
00:44:52,680 --> 00:44:54,960
Speaker 3: you know, I've had a lot of people who say, like,

934
00:44:55,040 --> 00:44:57,319
Speaker 3: you know, when football player told me, man, I want

935
00:44:57,360 --> 00:44:59,439
Speaker 3: you to speak to my brother, They're like, oh, man,

936
00:45:02,560 --> 00:45:05,000
Speaker 3: But you know, when he walks in the room, they

937
00:45:05,200 --> 00:45:05,560
Speaker 3: kind of.

938
00:45:05,480 --> 00:45:08,400
Speaker 4: Like, oh, okay, right, and they can see it.

939
00:45:08,440 --> 00:45:12,160
Speaker 3: And so he's been also just extremely effective at managing

940
00:45:12,880 --> 00:45:16,719
Speaker 3: the people that helped bring these visions to life.

941
00:45:17,640 --> 00:45:18,320
Speaker 1: That's amazing.

942
00:45:19,000 --> 00:45:20,960
Speaker 2: Well, thank you for the transparency. This was a really

943
00:45:20,960 --> 00:45:21,759
Speaker 2: great conversation.

944
00:45:21,840 --> 00:45:25,360
Speaker 1: I j I don't know the guys that I like. Finally,

945
00:45:27,040 --> 00:45:30,239
Speaker 1: the three guys that listen, see we'd be having y'all

946
00:45:30,280 --> 00:45:31,520
Speaker 1: back sometimes.

947
00:45:32,040 --> 00:45:33,760
Speaker 4: And now they know about the placenta bags.

948
00:45:36,560 --> 00:45:38,360
Speaker 2: I don't even know how you found a way to

949
00:45:38,400 --> 00:45:40,200
Speaker 2: talk about that. You must have come into the show

950
00:45:40,320 --> 00:45:40,840
Speaker 2: wanted to.

951
00:45:41,040 --> 00:45:43,040
Speaker 1: It's only been a bandy, she said.

952
00:45:42,880 --> 00:45:51,160
Speaker 2: Was belly button. You can never unsee it. So you

953
00:45:51,200 --> 00:45:52,560
Speaker 2: never had a cat when you were a kid, never

954
00:45:52,560 --> 00:45:54,319
Speaker 2: watched your cat give birth on your mom's bed and

955
00:45:54,360 --> 00:45:57,160
Speaker 2: had her placenta. That was me. That was my villain

956
00:45:57,200 --> 00:45:57,880
Speaker 2: origin story.

957
00:45:59,080 --> 00:46:00,080
Speaker 4: Yeah you knew.

958
00:46:01,880 --> 00:46:05,920
Speaker 2: Well. I mean, good luck with the the mustard poop

959
00:46:05,960 --> 00:46:10,640
Speaker 2: stage of newborn life. Sometimes I will make a sandwich

960
00:46:10,680 --> 00:46:14,120
Speaker 2: and it brings me right back to the pellette stage.

961
00:46:15,120 --> 00:46:18,279
Speaker 2: When's the pellet? When they start solids, that's more like

962
00:46:18,320 --> 00:46:20,359
Speaker 2: a river, like a thick, muddy river.

963
00:46:20,600 --> 00:46:24,360
Speaker 3: You know, oh man, and you're well, and it doesn't

964
00:46:24,400 --> 00:46:26,040
Speaker 3: smell as much, you know what I'm saying.

965
00:46:26,040 --> 00:46:28,120
Speaker 2: I didn't think it did either. People thought I was crazy.

966
00:46:28,160 --> 00:46:30,960
Speaker 2: When I said that, I'm like, something, this space is

967
00:46:31,000 --> 00:46:31,880
Speaker 2: all good, you know?

968
00:46:32,000 --> 00:46:32,319
Speaker 1: Right now?

969
00:46:32,640 --> 00:46:34,239
Speaker 2: Does your five year old wipe zone butt? Though?

970
00:46:34,880 --> 00:46:35,160
Speaker 1: Yeah?

971
00:46:35,200 --> 00:46:35,800
Speaker 4: Yeah yeah.

972
00:46:36,080 --> 00:46:38,399
Speaker 2: I try to get you trustworthy about it, though, Like.

973
00:46:40,480 --> 00:46:44,480
Speaker 3: Do you trust my five year old is pretty pretty incredible,

974
00:46:44,520 --> 00:46:47,319
Speaker 3: I will say, But my three year old, he's the

975
00:46:47,320 --> 00:46:48,920
Speaker 3: one you gotta watch. I got a video on my

976
00:46:48,960 --> 00:46:51,080
Speaker 3: three year old where I put him. He's two and

977
00:46:51,080 --> 00:46:53,239
Speaker 3: a half. I put him on the toilet. I haven't

978
00:46:53,239 --> 00:46:55,880
Speaker 3: posted this because that's trying not to scar and embarrass

979
00:46:55,920 --> 00:46:58,200
Speaker 3: his tale. But I put him on the little the

980
00:46:58,239 --> 00:47:00,200
Speaker 3: toilet and little seat and all that stuff. And I

981
00:47:00,239 --> 00:47:03,000
Speaker 3: walk out of the bathroom and I come back and

982
00:47:03,040 --> 00:47:05,400
Speaker 3: he's sitting on the seat and it's poop on the ground.

983
00:47:05,440 --> 00:47:08,760
Speaker 1: And I'm just like, man, he said, not in this toilet.

984
00:47:08,480 --> 00:47:08,879
Speaker 2: But here.

985
00:47:10,040 --> 00:47:12,960
Speaker 4: I'm like what And then he just sit there and

986
00:47:12,960 --> 00:47:15,120
Speaker 4: look at me and smile. I'm like, oh.

987
00:47:16,200 --> 00:47:19,040
Speaker 1: See, I'm kid number two. They take you for the loop.

988
00:47:20,680 --> 00:47:23,000
Speaker 4: Yeah, they know, they know. They like, I'm gonna push

989
00:47:23,040 --> 00:47:23,560
Speaker 4: every button.

990
00:47:26,960 --> 00:47:29,319
Speaker 1: But where if people want to fight one, where can

991
00:47:29,360 --> 00:47:30,719
Speaker 1: they find money? Playbook?

992
00:47:31,120 --> 00:47:31,359
Speaker 4: Yep?

993
00:47:31,560 --> 00:47:34,200
Speaker 3: If they go to Brandon Copeland dot com, they can

994
00:47:34,200 --> 00:47:37,400
Speaker 3: find all information on me. They can find your money playbook,

995
00:47:37,440 --> 00:47:40,040
Speaker 3: they can find a class if they want to, and

996
00:47:40,040 --> 00:47:42,080
Speaker 3: then you can also connect with me if they want

997
00:47:42,120 --> 00:47:45,440
Speaker 3: to talk further. So www dot Brandoncopland dot com. On

998
00:47:45,520 --> 00:47:47,960
Speaker 3: socials b Cope fifty one, b c O p E

999
00:47:48,120 --> 00:47:48,600
Speaker 3: five to one.

1000
00:47:49,480 --> 00:47:51,160
Speaker 2: We'll put it all in the show notes b A

1001
00:47:51,320 --> 00:47:55,120
Speaker 2: fam Brandon Copeland. So much fun talking.

1002
00:47:54,880 --> 00:47:56,719
Speaker 1: To Yeah, do you have your book with you? Can

1003
00:47:56,719 --> 00:47:57,480
Speaker 1: you hold it up for us?

1004
00:47:57,880 --> 00:47:58,439
Speaker 2: It's right there?

1005
00:47:59,040 --> 00:48:00,600
Speaker 1: No, well, you know it's like you know how it

1006
00:48:00,640 --> 00:48:05,359
Speaker 1: is with the little Oh yeah, yes'll cover. I love

1007
00:48:05,400 --> 00:48:07,279
Speaker 1: to go to Brown and Barnes and Nobles and see

1008
00:48:07,280 --> 00:48:10,120
Speaker 1: how many books now don't just have white men's faces

1009
00:48:10,120 --> 00:48:10,440
Speaker 1: on it.

1010
00:48:11,320 --> 00:48:12,200
Speaker 2: Who is your publisher?

1011
00:48:13,600 --> 00:48:16,640
Speaker 4: Ben Bella? Ben Bella and they do stuff through.

1012
00:48:16,560 --> 00:48:21,680
Speaker 1: Pengmin Okay, the what if I think called me? It's

1013
00:48:21,680 --> 00:48:23,920
Speaker 1: like Penguin is a book publisher.

1014
00:48:23,440 --> 00:48:28,680
Speaker 2: Than imprint in print, okay, in print awesome? That is exciting.

1015
00:48:28,880 --> 00:48:31,120
Speaker 2: Do you feel that accomplishment in your hand? Like you're

1016
00:48:31,200 --> 00:48:35,000
Speaker 2: just someone who collects accolades and achievements, but does it

1017
00:48:35,040 --> 00:48:37,279
Speaker 2: feel like you achieved something that's a that's a whole

1018
00:48:37,400 --> 00:48:39,680
Speaker 2: person's dream right in your hand? Yeah?

1019
00:48:39,800 --> 00:48:43,200
Speaker 3: Yeah, I think yes, I will say yes, it does.

1020
00:48:43,239 --> 00:48:45,560
Speaker 3: I don't want to sound ungrateful or anything like that.

1021
00:48:45,640 --> 00:48:51,200
Speaker 3: This is this is amazing. I think was more rewarding

1022
00:48:51,440 --> 00:48:54,560
Speaker 3: is when people talk about how they've used it or

1023
00:48:55,320 --> 00:48:59,920
Speaker 3: what they've gotten from it. This is really cool, you know,

1024
00:49:00,200 --> 00:49:02,680
Speaker 3: like you said, I have a few awards. I will say,

1025
00:49:02,840 --> 00:49:06,239
Speaker 3: and God has been good. This is cool because this

1026
00:49:06,640 --> 00:49:08,480
Speaker 3: is one of those things like being a professor that

1027
00:49:08,520 --> 00:49:11,560
Speaker 3: I would have never ever ever thought I when y'all

1028
00:49:11,640 --> 00:49:14,200
Speaker 3: saw me in detention, you know, growing up and all

1029
00:49:14,200 --> 00:49:17,000
Speaker 3: that stuff, you're like, not this guy, right, and so

1030
00:49:17,160 --> 00:49:21,000
Speaker 3: to be able to be doing things like this, yeah,

1031
00:49:21,000 --> 00:49:22,360
Speaker 3: this is pretty incredible.

1032
00:49:22,600 --> 00:49:23,320
Speaker 1: That's incredible.

1033
00:49:23,680 --> 00:49:24,640
Speaker 2: But the trouble maker too.

1034
00:49:24,920 --> 00:49:27,520
Speaker 1: I was a trumble maker. It was well a Nigerian

1035
00:49:27,520 --> 00:49:30,000
Speaker 1: trouble maker, which means you know, talking back. We're not

1036
00:49:30,040 --> 00:49:32,160
Speaker 1: talking back, but talking a lot and getting See that's

1037
00:49:32,160 --> 00:49:33,680
Speaker 1: a Nigerian trouk because you were not allowed.

1038
00:49:33,480 --> 00:49:33,960
Speaker 4: To do too much.

1039
00:49:33,960 --> 00:49:36,239
Speaker 1: It's like oh no, no, no, no, no, you would

1040
00:49:36,280 --> 00:49:38,840
Speaker 1: have lived right, Okay, there's no sex, drugs rocking roll

1041
00:49:38,920 --> 00:49:41,319
Speaker 1: up in here, you know. But it was just like

1042
00:49:41,440 --> 00:49:49,040
Speaker 1: I see, all right that game, Yes.

1043
00:49:48,880 --> 00:49:52,200
Speaker 2: Go take a nap or go just let your wife

1044
00:49:52,200 --> 00:49:53,200
Speaker 2: take a nap or something.

1045
00:49:53,719 --> 00:49:58,239
Speaker 3: Yeah, yeah, I appreciate y'all first, and I really also

1046
00:49:58,320 --> 00:50:00,520
Speaker 3: wanted to say thank you for having me because I've

1047
00:50:00,520 --> 00:50:02,480
Speaker 3: been following you guys for a long time. I've been

1048
00:50:02,520 --> 00:50:05,080
Speaker 3: listening to the show. I actually literally genuinely have been

1049
00:50:05,120 --> 00:50:05,920
Speaker 3: listening to the show.

1050
00:50:06,320 --> 00:50:07,040
Speaker 4: Well, you know.

1051
00:50:07,239 --> 00:50:09,759
Speaker 3: Again, appreciate you guys for having me and taking the time,

1052
00:50:09,840 --> 00:50:12,600
Speaker 3: and also thank you for a dope conversation as well

1053
00:50:12,640 --> 00:50:14,520
Speaker 3: to whoever thought we could talk about.

1054
00:50:14,239 --> 00:50:16,960
Speaker 4: For one K's Plas sent the bags and belly.

1055
00:50:16,640 --> 00:50:25,360
Speaker 2: Buttons we did. Thank you all right, Bye Brandon