1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:20,159 Speaker 1: Donald J. 7 00:00:20,239 --> 00:00:21,200 Speaker 2: Trump's leadership. 8 00:00:21,480 --> 00:00:25,079 Speaker 1: I'm Christy nom the United States Secretary of Homeland Security. 9 00:00:25,440 --> 00:00:29,200 Speaker 1: Under President Trump, attempted illegal border crossings are at the 10 00:00:29,240 --> 00:00:33,080 Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal 11 00:00:33,120 --> 00:00:36,920 Speaker 1: aliens have been arrested. If you are here illegally, your 12 00:00:37,040 --> 00:00:41,160 Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned, 13 00:00:41,479 --> 00:00:42,160 Speaker 1: and deported. 14 00:00:42,600 --> 00:00:43,800 Speaker 2: You will never return. 15 00:00:44,120 --> 00:00:47,120 Speaker 1: But if you register using our CBP home app and 16 00:00:47,240 --> 00:00:50,120 Speaker 1: leave now, you could be allowed to return legally. 17 00:00:50,479 --> 00:00:52,720 Speaker 2: Do what's right. Leave now. 18 00:00:53,040 --> 00:00:57,400 Speaker 1: Under President Trump, America's laws, border and families will. 19 00:00:57,200 --> 00:01:00,000 Speaker 3: Be protected sponsored by the United States Department of Homeland Security. 20 00:01:00,120 --> 00:01:01,680 Speaker 4: So now we're going to go into a very important 21 00:01:01,680 --> 00:01:04,760 Speaker 4: topic for business, but not just business. Once again, I 22 00:01:04,760 --> 00:01:08,520 Speaker 4: can't stress this enough. Salespeople have a bad reputation. Any 23 00:01:08,560 --> 00:01:11,960 Speaker 4: type of salespeople, right they feel like you're like pushy 24 00:01:12,160 --> 00:01:14,399 Speaker 4: or you're taking advantage of somebody. But sales makes the 25 00:01:14,400 --> 00:01:17,480 Speaker 4: world over. Everything is being sold. If you buy a grocery, 26 00:01:17,560 --> 00:01:19,720 Speaker 4: somebody's selling that to you in one way or another. 27 00:01:20,319 --> 00:01:22,880 Speaker 4: It's not a hard sell because you need to buy it, right. 28 00:01:22,920 --> 00:01:24,720 Speaker 4: It might be a soft selle, but it's still a sale. 29 00:01:25,080 --> 00:01:26,600 Speaker 4: So if you go to a job and if you 30 00:01:26,600 --> 00:01:29,920 Speaker 4: have to sell yourself, if you're trying to impress a meet, 31 00:01:30,480 --> 00:01:33,600 Speaker 4: you have to sell yourself. Right, it's all sales. It's 32 00:01:33,600 --> 00:01:37,800 Speaker 4: all sales. So all right, Obviously as a car salesman 33 00:01:37,840 --> 00:01:40,479 Speaker 4: in the car industry, you have to master the art 34 00:01:40,480 --> 00:01:42,960 Speaker 4: of selling if you're going to be good. Right, So 35 00:01:43,200 --> 00:01:47,400 Speaker 4: can we talk about selling? Can we talk about some objectives, 36 00:01:47,440 --> 00:01:50,440 Speaker 4: how to overcome them, and different things that you've seen 37 00:01:50,440 --> 00:01:51,600 Speaker 4: in the industry. Yeah? 38 00:01:51,600 --> 00:01:52,040 Speaker 5: Absolutely. 39 00:01:52,240 --> 00:01:53,760 Speaker 6: I Mean one of the things I like we talked 40 00:01:53,760 --> 00:01:57,120 Speaker 6: about earlier was if your goal is to help somebody, 41 00:01:57,880 --> 00:02:00,560 Speaker 6: it's a lot different than trying to sell somebody. So 42 00:02:00,840 --> 00:02:03,440 Speaker 6: asking questions. You know, you've all heard this where people say, oh, 43 00:02:03,520 --> 00:02:07,360 Speaker 6: sell me this pen right, Well, it is funny because 44 00:02:07,840 --> 00:02:11,200 Speaker 6: I've never heard the actual pitch when somebody said, you know, 45 00:02:11,360 --> 00:02:12,920 Speaker 6: somebody's pen. They go, okay, do you need a pen 46 00:02:13,040 --> 00:02:14,320 Speaker 6: or do you want to write a check? Whatever it's 47 00:02:14,760 --> 00:02:16,200 Speaker 6: I was on an interview once and I got and 48 00:02:16,240 --> 00:02:18,440 Speaker 6: a really cool guy who I loved dearly. He's a 49 00:02:18,440 --> 00:02:20,600 Speaker 6: dear friend of mine. One of the hardest interviews, he 50 00:02:20,639 --> 00:02:22,320 Speaker 6: told me, is the hardest interview you ever gave anybody, 51 00:02:22,360 --> 00:02:24,640 Speaker 6: And it was. It was a lot of fun. And 52 00:02:24,680 --> 00:02:26,600 Speaker 6: he turned to me, this is before Wolf of Wall Street, 53 00:02:26,600 --> 00:02:28,200 Speaker 6: and he said to me, hey, sell me this stapler. 54 00:02:29,200 --> 00:02:30,280 Speaker 6: And he put it in front of me and he 55 00:02:30,320 --> 00:02:31,840 Speaker 6: handed me the stapler and he looked at me, and 56 00:02:31,880 --> 00:02:34,600 Speaker 6: I sat back and I looked at the stapler. I 57 00:02:34,639 --> 00:02:38,880 Speaker 6: started laughing and took the staple and I put it down. 58 00:02:38,919 --> 00:02:40,400 Speaker 6: I said, let me ask you a question before I 59 00:02:40,480 --> 00:02:43,320 Speaker 6: show you stapler that I have. Let me ask you 60 00:02:43,320 --> 00:02:45,320 Speaker 6: a question about what you're going to be using the 61 00:02:45,320 --> 00:02:48,519 Speaker 6: stapler for. How many pages are you stapling at a time? 62 00:02:48,880 --> 00:02:51,679 Speaker 6: You're speaking three papers, four papers? Are you stapling three 63 00:02:51,720 --> 00:02:53,840 Speaker 6: or four hundred papers at a time? Because the stapler 64 00:02:53,880 --> 00:02:56,120 Speaker 6: I have here may not be the right stapler for you. 65 00:02:56,280 --> 00:02:58,960 Speaker 6: So I started asking questions to find out what it 66 00:02:59,000 --> 00:03:01,760 Speaker 6: is he's looking to accomplished before I started selling him 67 00:03:01,760 --> 00:03:02,799 Speaker 6: that stapler or that pen? 68 00:03:02,960 --> 00:03:03,160 Speaker 5: Right? 69 00:03:03,400 --> 00:03:05,919 Speaker 6: So are you signing important documents? Are you just think 70 00:03:06,040 --> 00:03:08,800 Speaker 6: you just need something? Do you lose pens frequently? Right? 71 00:03:08,880 --> 00:03:10,680 Speaker 6: I'm not going to sell somebody five hundred dollars pen 72 00:03:10,960 --> 00:03:14,040 Speaker 6: if they just known for something they losing their pens frequently. 73 00:03:14,080 --> 00:03:16,000 Speaker 6: I'm going to sell you a pack of pens for 74 00:03:16,080 --> 00:03:18,680 Speaker 6: five hundred dollars, right, So this way, if you lose them, 75 00:03:18,760 --> 00:03:20,639 Speaker 6: it's okay, right, Or I'll sell you two packs for 76 00:03:20,639 --> 00:03:21,560 Speaker 6: two hundred fifty dollars. 77 00:03:21,600 --> 00:03:21,840 Speaker 5: Right. 78 00:03:21,960 --> 00:03:24,799 Speaker 6: So that's me to ask the questions up front. That's 79 00:03:24,840 --> 00:03:27,560 Speaker 6: going to help you help the customer find out what 80 00:03:27,560 --> 00:03:29,920 Speaker 6: the customers. So let's say the customer's driving, you know, 81 00:03:29,960 --> 00:03:31,560 Speaker 6: you want to ask them what they currently use the 82 00:03:31,639 --> 00:03:34,600 Speaker 6: vehicle for. Who's in the vehicle. Somebody may say, well, 83 00:03:34,600 --> 00:03:37,480 Speaker 6: I'm a real estate agent. Okay, do you show clients' houses? 84 00:03:37,520 --> 00:03:38,640 Speaker 6: Do you pick them up and take them? 85 00:03:39,040 --> 00:03:39,440 Speaker 4: Yeah? I do? 86 00:03:39,560 --> 00:03:42,200 Speaker 6: Okay, So is that person primed for a coup or 87 00:03:42,200 --> 00:03:43,360 Speaker 6: a car with a small back seat. 88 00:03:43,360 --> 00:03:43,840 Speaker 5: Probably not. 89 00:03:44,080 --> 00:03:46,560 Speaker 6: They may want to suv or larger sedan, right, So 90 00:03:46,600 --> 00:03:48,400 Speaker 6: then you kind of just help guide them to what 91 00:03:48,440 --> 00:03:51,400 Speaker 6: it is that is just options and let them make 92 00:03:51,440 --> 00:03:52,040 Speaker 6: the decision. 93 00:03:53,080 --> 00:03:55,680 Speaker 4: Yeah. I think that that's very important because so if 94 00:03:55,680 --> 00:03:58,320 Speaker 4: anybody's not familiar, I'm a financial advisor. That's what I 95 00:03:58,320 --> 00:04:01,800 Speaker 4: do for a living. So we learned early on, Like 96 00:04:01,880 --> 00:04:03,440 Speaker 4: I've been doing it for eleven years, so, but early 97 00:04:03,440 --> 00:04:07,800 Speaker 4: on I had training, right, and long story short, I 98 00:04:07,840 --> 00:04:10,880 Speaker 4: see it happened a lot in my business, especially for 99 00:04:10,960 --> 00:04:13,080 Speaker 4: new people that come in right, because it's commission based, 100 00:04:13,160 --> 00:04:15,800 Speaker 4: So you're hungry to make a sell, right, and you 101 00:04:15,920 --> 00:04:18,120 Speaker 4: end up trying to sell somebody a product that they 102 00:04:18,120 --> 00:04:21,360 Speaker 4: may or may not need, right, But you doing what's 103 00:04:21,360 --> 00:04:23,039 Speaker 4: in the best interest for you. You're not doing it was 104 00:04:23,040 --> 00:04:25,080 Speaker 4: in the best interest of somebody else. But it comes 105 00:04:25,080 --> 00:04:28,200 Speaker 4: across right. So my thing is like it's like going 106 00:04:28,240 --> 00:04:33,040 Speaker 4: to the doctor. I can't subscribe medication without actually know 107 00:04:33,080 --> 00:04:35,120 Speaker 4: what's going on. So like the first meeting that I have, 108 00:04:35,160 --> 00:04:36,840 Speaker 4: the first conversation that I have with my clients, I 109 00:04:36,839 --> 00:04:40,240 Speaker 4: don't actually talk about any product at all because I 110 00:04:40,279 --> 00:04:42,400 Speaker 4: don't know what's appropriate. I need to know what's going 111 00:04:42,400 --> 00:04:45,440 Speaker 4: on first, and then from there, if you need to 112 00:04:45,440 --> 00:04:48,960 Speaker 4: buy something, you're going to sell yourself. Because once I 113 00:04:49,040 --> 00:04:54,120 Speaker 4: explain the process and different things that may be beneficial 114 00:04:54,160 --> 00:04:56,120 Speaker 4: to you, and then you'll say, Okay, yeah, actually I 115 00:04:56,160 --> 00:04:59,120 Speaker 4: need to do this. You need to psychologically when you 116 00:04:59,160 --> 00:05:02,440 Speaker 4: know you need to do some it's much easier than 117 00:05:02,480 --> 00:05:05,680 Speaker 4: trying to convince somebody. And that's the biggest mistake I 118 00:05:05,720 --> 00:05:09,599 Speaker 4: see with sales, especially like I said, young salespeople, people 119 00:05:09,760 --> 00:05:12,200 Speaker 4: just getting in the business, is that there's they push. 120 00:05:12,240 --> 00:05:13,920 Speaker 4: You don't have to push. You can't push. 121 00:05:14,000 --> 00:05:16,360 Speaker 7: Yeah, gosh, I guess this question would be for both 122 00:05:16,360 --> 00:05:19,120 Speaker 7: of you when you see doubt in somebody, like what's 123 00:05:19,160 --> 00:05:21,400 Speaker 7: the step right? Because I'm sure there'll come times in 124 00:05:21,440 --> 00:05:24,599 Speaker 7: cars salesmen and your profession is for sure they'll be 125 00:05:24,680 --> 00:05:27,719 Speaker 7: doubt and people aren't sure what's the next technique. 126 00:05:27,800 --> 00:05:31,360 Speaker 6: So the way I look at is if someone's not sure, right, 127 00:05:31,400 --> 00:05:34,240 Speaker 6: if they have that doubt, it's because we haven't answered 128 00:05:34,360 --> 00:05:36,120 Speaker 6: all the questions and it may be a question that 129 00:05:36,160 --> 00:05:38,400 Speaker 6: they don't know they have. And that's what you have 130 00:05:38,480 --> 00:05:40,800 Speaker 6: to uncover the objections. So you're going to ask some 131 00:05:40,920 --> 00:05:43,520 Speaker 6: questions that are going to lead in to the customers saying, hey, 132 00:05:43,520 --> 00:05:44,200 Speaker 6: you know what this is? 133 00:05:44,240 --> 00:05:44,800 Speaker 5: What this is? 134 00:05:44,800 --> 00:05:48,160 Speaker 6: Actually what the real issue? It's the underlying issue that's 135 00:05:48,160 --> 00:05:48,839 Speaker 6: holding them back. 136 00:05:49,600 --> 00:05:52,920 Speaker 4: Yeah, And for me, I never forget the most important thing. 137 00:05:53,000 --> 00:05:54,680 Speaker 4: One of the most important things I learned early on 138 00:05:54,800 --> 00:05:57,680 Speaker 4: is somebody told me about the hidden objection. The haden 139 00:05:57,720 --> 00:06:01,520 Speaker 4: objection is when they don't tell you nobody. People are 140 00:06:01,600 --> 00:06:04,960 Speaker 4: very funny, right as far as it's human nature. You 141 00:06:04,960 --> 00:06:07,320 Speaker 4: don't want to hurt somebody's feelings. But we're just in 142 00:06:07,400 --> 00:06:10,200 Speaker 4: brain like that, right. So instead of this happens all 143 00:06:10,240 --> 00:06:12,520 Speaker 4: the time outside of business too. You take a girl 144 00:06:12,520 --> 00:06:15,039 Speaker 4: on the date, you don't hear back from her. She 145 00:06:15,120 --> 00:06:17,839 Speaker 4: doesn't tell you that your breaths think that's why she 146 00:06:17,839 --> 00:06:21,320 Speaker 4: doesn't want to help you again, right, she'll just c yeah, 147 00:06:21,400 --> 00:06:24,080 Speaker 4: exactly right. But there's a hidden objection that happens all 148 00:06:24,080 --> 00:06:27,600 Speaker 4: the time in sales where people don't express what really 149 00:06:28,520 --> 00:06:31,560 Speaker 4: is holding them back. So that's up to you as 150 00:06:31,560 --> 00:06:35,239 Speaker 4: a salesperson to get in the forefront of the hitting objection. 151 00:06:35,560 --> 00:06:35,760 Speaker 5: Right. 152 00:06:36,000 --> 00:06:40,320 Speaker 4: So that's difficult because you don't know what it is, right, 153 00:06:40,360 --> 00:06:42,640 Speaker 4: but you got to kind of use your creativity and 154 00:06:42,720 --> 00:06:45,000 Speaker 4: say okay, usually come down to a few different things. 155 00:06:45,200 --> 00:06:48,000 Speaker 4: Money is ninety percent of the time with the issue 156 00:06:48,080 --> 00:06:50,760 Speaker 4: is right, and somebody can't afford to pay for something. 157 00:06:51,320 --> 00:06:53,680 Speaker 4: They won't tell you they can't afford to do it. 158 00:06:54,560 --> 00:06:57,600 Speaker 4: It's just won't do it. But and then they won't 159 00:06:57,640 --> 00:07:00,800 Speaker 4: respond to your your emails, your text mess instead of 160 00:07:00,880 --> 00:07:02,440 Speaker 4: just being out front and just saying, look, right now, 161 00:07:02,480 --> 00:07:05,599 Speaker 4: I don't have enough money. Nobody wants to be feel embarrassed. 162 00:07:06,320 --> 00:07:11,160 Speaker 4: So that's up to you to give them different options. 163 00:07:11,200 --> 00:07:12,760 Speaker 4: So that's one of the things. That's one of the 164 00:07:12,760 --> 00:07:14,640 Speaker 4: things they teach you in sales. They always have three options. 165 00:07:14,920 --> 00:07:18,160 Speaker 4: This is very important. Three options. And if it's on paper, 166 00:07:18,320 --> 00:07:25,640 Speaker 4: it should be color coded green, blue, red, or red blue, green, red, blue, green, 167 00:07:26,360 --> 00:07:32,000 Speaker 4: because reason being red is a no go. We're psychologically 168 00:07:32,200 --> 00:07:34,360 Speaker 4: trained for that, right, So if you stop your red lights, 169 00:07:34,440 --> 00:07:37,560 Speaker 4: everything red is no use as well. Blue is a 170 00:07:37,680 --> 00:07:41,280 Speaker 4: very neutral color, and green is go. You want to do. 171 00:07:41,320 --> 00:07:45,080 Speaker 4: The highest priced item is green, the lowest priced item 172 00:07:45,200 --> 00:07:48,040 Speaker 4: is red, and then they're realistic what they probably can 173 00:07:48,160 --> 00:07:53,720 Speaker 4: afford in the blue. Nobody wants to do the lowest option. 174 00:07:54,080 --> 00:07:56,760 Speaker 4: Nobody psychologically nobody ever wants to do the lowest. Nobody 175 00:07:56,760 --> 00:07:58,600 Speaker 4: wants to be the dumbest person in the room. Nobody 176 00:07:58,640 --> 00:08:00,720 Speaker 4: wants to be the fattest. You're okay being a second. 177 00:08:01,040 --> 00:08:04,000 Speaker 7: That's what everybody's okay with being your second. 178 00:08:04,480 --> 00:08:06,520 Speaker 4: Just don't want to You're okay being the second dumbest 179 00:08:06,560 --> 00:08:08,080 Speaker 4: person in the class, right, you just don't want to 180 00:08:08,080 --> 00:08:11,520 Speaker 4: be the dumbest person. You're okay buying the second. Like 181 00:08:11,560 --> 00:08:13,240 Speaker 4: somebody said this about the wine, Like when you go 182 00:08:13,280 --> 00:08:17,280 Speaker 4: to a restaurant, the wine that sells the most is 183 00:08:17,320 --> 00:08:21,440 Speaker 4: the second cheapest, because nobody wants to buy the cheapest wine. 184 00:08:21,480 --> 00:08:23,760 Speaker 7: Nobody wants no one wants to look like they can't 185 00:08:23,760 --> 00:08:24,080 Speaker 7: afford it. 186 00:08:24,600 --> 00:08:27,679 Speaker 4: You bout the second cheapest, you don't really break the bank. 187 00:08:27,760 --> 00:08:29,640 Speaker 4: It's still in your price range, and you feel good 188 00:08:29,640 --> 00:08:33,520 Speaker 4: about yourself. That's the trick for salespeople. It's all about positioning. 189 00:08:33,559 --> 00:08:36,160 Speaker 4: You could sell anything if you position it correctly right, 190 00:08:36,679 --> 00:08:39,640 Speaker 4: and you don't make people feel like they're going out 191 00:08:39,679 --> 00:08:43,120 Speaker 4: of their budget. They're right in line. It's all about 192 00:08:43,200 --> 00:08:45,319 Speaker 4: you gotta, you know, kind of stroke the ego. So 193 00:08:45,559 --> 00:08:48,239 Speaker 4: I say that to say, when you give somebody options, 194 00:08:49,120 --> 00:08:51,000 Speaker 4: that's the way to get out in front of the 195 00:08:51,080 --> 00:08:53,680 Speaker 4: hitting objection. Because if the price is a hitting objection, 196 00:08:53,760 --> 00:08:55,800 Speaker 4: it's like, okay, now I've given you three prices. One 197 00:08:55,800 --> 00:08:58,319 Speaker 4: I know you definitely can do one you probably should 198 00:08:58,400 --> 00:09:02,120 Speaker 4: do and one you really can't do. That's my take 199 00:09:02,160 --> 00:09:02,400 Speaker 4: on it. 200 00:09:02,800 --> 00:09:04,679 Speaker 6: Yeah, I never heard the color thing, but same thing 201 00:09:04,720 --> 00:09:07,760 Speaker 6: with us. We give three three options and another thing 202 00:09:07,760 --> 00:09:10,480 Speaker 6: you want to do is going back to certify. 203 00:09:11,840 --> 00:09:14,080 Speaker 7: This episode is brought to you by P and C Bank. 204 00:09:14,480 --> 00:09:17,240 Speaker 7: A lot of people think podcasts about work are boring, 205 00:09:17,440 --> 00:09:21,280 Speaker 7: and sure they definitely can be, but understanding of professionals 206 00:09:21,360 --> 00:09:24,640 Speaker 7: routine shows us how they achieve their success little by little, 207 00:09:25,000 --> 00:09:28,640 Speaker 7: day after day. It's like banking with P and C Bank. 208 00:09:29,120 --> 00:09:31,920 Speaker 7: It might seem boring to save, plan and make calculated 209 00:09:31,960 --> 00:09:35,040 Speaker 7: decisions with your bank, but keeping your money boring is 210 00:09:35,080 --> 00:09:38,400 Speaker 7: what helps you live or more happily fulfilled life. P 211 00:09:38,520 --> 00:09:43,360 Speaker 7: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 212 00:09:43,400 --> 00:09:46,040 Speaker 7: Boring since eighteen sixty five is a service mark of 213 00:09:46,080 --> 00:09:48,880 Speaker 7: the P ANDC Financial Service Group, Inc. P and C 214 00:09:49,040 --> 00:09:56,079 Speaker 7: Bank National Association Member FDIC Ernest What's up? You ever 215 00:09:56,160 --> 00:09:59,320 Speaker 7: walk into a small business and everything just works like? 216 00:09:59,360 --> 00:10:02,840 Speaker 7: The checkout is fast, the receipts are digital, tipping is 217 00:10:02,880 --> 00:10:05,440 Speaker 7: a breeze, and you're out the door before the line 218 00:10:05,480 --> 00:10:10,120 Speaker 7: even Builds. Odds are they're using Square. We love supporting 219 00:10:10,120 --> 00:10:12,800 Speaker 7: businesses that run on Square because it just feels seamless. 220 00:10:12,960 --> 00:10:15,520 Speaker 7: Whether it's a local coffee shop, a vendor at a 221 00:10:15,520 --> 00:10:18,400 Speaker 7: pop up market, or even one of our merch partners, 222 00:10:18,640 --> 00:10:22,439 Speaker 7: Square makes it easy for them to take payments, manage inventory, 223 00:10:22,520 --> 00:10:26,440 Speaker 7: and run their business with confidence, all from one simple system. 224 00:10:26,920 --> 00:10:29,480 Speaker 7: If you're a business owner or even just thinking about 225 00:10:29,559 --> 00:10:32,640 Speaker 7: launching something soon, Square is hands down one of the 226 00:10:32,679 --> 00:10:36,120 Speaker 7: best tools out there to help you start, run and grow. 227 00:10:36,400 --> 00:10:39,439 Speaker 7: It's not just about payments, it's about giving you time 228 00:10:39,520 --> 00:10:42,440 Speaker 7: back so you can focus on what matters most ready. 229 00:10:42,480 --> 00:10:45,840 Speaker 7: To see how Square can transform your business, visit Square 230 00:10:45,920 --> 00:10:50,439 Speaker 7: dot com backslash go backslash eyl to learn more that 231 00:10:50,640 --> 00:10:56,120 Speaker 7: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate. 232 00:10:56,240 --> 00:10:58,600 Speaker 7: Let's Square handle the back end so you can keep 233 00:10:58,640 --> 00:11:01,040 Speaker 7: pushing your vision forward. 234 00:11:02,080 --> 00:11:05,760 Speaker 1: An illegal alien from Guatemala charged with raping a child 235 00:11:05,800 --> 00:11:09,599 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 236 00:11:09,840 --> 00:11:13,960 Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with 237 00:11:14,040 --> 00:11:16,960 Speaker 1: filming and selling child pornography in Michigan. 238 00:11:17,320 --> 00:11:18,000 Speaker 2: These are just. 239 00:11:18,040 --> 00:11:21,800 Speaker 1: Some of the heinous migrant criminals caught because of President 240 00:11:21,800 --> 00:11:22,240 Speaker 1: Donald J. 241 00:11:22,320 --> 00:11:24,720 Speaker 2: Trump's leadership. I'm Christy nom the. 242 00:11:24,800 --> 00:11:29,400 Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted 243 00:11:29,440 --> 00:11:33,120 Speaker 1: illegal border crossings are at the lowest levels ever recorded, 244 00:11:33,440 --> 00:11:36,480 Speaker 1: and over one hundred thousand illegal aliens have been arrested. 245 00:11:36,760 --> 00:11:40,320 Speaker 1: If you are here illegally, your next you will be 246 00:11:40,360 --> 00:11:43,800 Speaker 1: fine nearly one thousand dollars a day, imprisoned and. 247 00:11:43,720 --> 00:11:45,880 Speaker 2: Deported, you will never return. 248 00:11:46,200 --> 00:11:49,240 Speaker 1: But if you register using our CBP home app and 249 00:11:49,320 --> 00:11:52,199 Speaker 1: leave now, you could be allowed to return legally. 250 00:11:52,559 --> 00:11:54,840 Speaker 2: Do what's right, leave now. 251 00:11:55,160 --> 00:11:59,960 Speaker 1: Under President Trump, America's laws, border and families will be protected. 252 00:12:00,080 --> 00:12:02,120 Speaker 3: Sponsored by the United States Department of Homeland Security. 253 00:12:02,280 --> 00:12:04,200 Speaker 6: Pre on. If you're giving a customer on a lease, 254 00:12:04,320 --> 00:12:06,520 Speaker 6: or if you're showing a customer a a finance on 255 00:12:06,559 --> 00:12:08,920 Speaker 6: a vehicle, a pre owned car, and you hit them 256 00:12:08,920 --> 00:12:11,800 Speaker 6: with a number a lot of times, the finance numbers 257 00:12:11,800 --> 00:12:14,360 Speaker 6: can be a lot higher than a lease payment, so 258 00:12:14,480 --> 00:12:16,480 Speaker 6: giving them an option say hey, I know you didn't 259 00:12:16,520 --> 00:12:18,240 Speaker 6: you mentioned you want a finance, but just so you know, 260 00:12:18,600 --> 00:12:20,400 Speaker 6: if you were to lease out a brand new car, 261 00:12:20,600 --> 00:12:22,839 Speaker 6: this is what the payment would be. And sometimes I say, 262 00:12:22,840 --> 00:12:24,240 Speaker 6: wait a minute, that payment is a lot lower than 263 00:12:24,240 --> 00:12:27,319 Speaker 6: this finance option, and it gives them that flexibility to say, hey, yeah, 264 00:12:27,360 --> 00:12:29,920 Speaker 6: that's barely my target area, you know, and asking questions 265 00:12:29,920 --> 00:12:31,360 Speaker 6: like you said, if you know what they're currently paying 266 00:12:31,360 --> 00:12:33,600 Speaker 6: for their car, you kind of understand where they're okay 267 00:12:33,720 --> 00:12:34,520 Speaker 6: being so right. 268 00:12:34,520 --> 00:12:37,160 Speaker 7: So, now that you've cleared the dell, right, how do 269 00:12:37,200 --> 00:12:38,680 Speaker 7: you become the Marianna of this deal? 270 00:12:38,760 --> 00:12:38,840 Speaker 3: Like? 271 00:12:38,880 --> 00:12:41,240 Speaker 7: How do you close this deal? How's it done for 272 00:12:41,320 --> 00:12:41,680 Speaker 7: both of you? 273 00:12:42,280 --> 00:12:45,200 Speaker 5: Well, you know, it's it's every customer is different. I'll 274 00:12:45,200 --> 00:12:45,560 Speaker 5: tell you that. 275 00:12:45,640 --> 00:12:48,480 Speaker 6: So it's I've went into deals, you know. One thing 276 00:12:48,520 --> 00:12:50,280 Speaker 6: we do is you always see like a manager will 277 00:12:50,320 --> 00:12:52,240 Speaker 6: come in if the salesperson can close the deal. A 278 00:12:52,280 --> 00:12:54,360 Speaker 6: lot of people think that, oh, this is the closer, 279 00:12:54,440 --> 00:12:56,280 Speaker 6: this is the guys, it's not the case. It's just 280 00:12:56,320 --> 00:12:57,880 Speaker 6: sometimes it's a different face and I don't know if 281 00:12:57,880 --> 00:12:59,120 Speaker 6: that's the same thing if you guys had that in 282 00:12:59,160 --> 00:13:01,560 Speaker 6: the financial industry, somebody else will follow up and just 283 00:13:01,600 --> 00:13:04,480 Speaker 6: touch base. Sometimes somebody is willing to tell me something 284 00:13:04,559 --> 00:13:06,439 Speaker 6: that they just didn't want to say to the salesperson, 285 00:13:06,800 --> 00:13:08,440 Speaker 6: and they may say, you know what, this is really 286 00:13:08,440 --> 00:13:11,520 Speaker 6: what I wanted to be. So we meet every customer 287 00:13:11,679 --> 00:13:13,200 Speaker 6: that comes in if they're not able to close it. 288 00:13:13,440 --> 00:13:15,640 Speaker 6: And like I said, if you really look out for 289 00:13:15,720 --> 00:13:18,240 Speaker 6: the person, that's going to increase your chances of helping 290 00:13:18,240 --> 00:13:20,320 Speaker 6: the customer and be able to close deals more often. 291 00:13:20,760 --> 00:13:22,280 Speaker 6: Like you said, ninety percent of the time it is 292 00:13:22,320 --> 00:13:24,000 Speaker 6: priced and you have to work the numbers. You have 293 00:13:24,040 --> 00:13:24,839 Speaker 6: to take care of people. 294 00:13:24,960 --> 00:13:27,440 Speaker 4: So yeah, I think it depends on your personality too, 295 00:13:28,120 --> 00:13:30,680 Speaker 4: So you can't be what you're not, and you kind 296 00:13:30,679 --> 00:13:32,520 Speaker 4: of have to play to your strength. Some people are 297 00:13:32,960 --> 00:13:36,040 Speaker 4: naturally just really aggressive people, right, That's not me. I'm 298 00:13:36,040 --> 00:13:38,040 Speaker 4: more of a laid back person. So my selling style 299 00:13:38,120 --> 00:13:43,000 Speaker 4: is passive, passive, but it's very important that at some 300 00:13:43,040 --> 00:13:46,480 Speaker 4: point you have to close. You can't just string things 301 00:13:46,480 --> 00:13:50,320 Speaker 4: out forever because it'll fall apart. So knowing when to 302 00:13:50,360 --> 00:13:54,640 Speaker 4: close is a very delicate thing. Like for me personally, 303 00:13:55,080 --> 00:13:58,320 Speaker 4: my sales process is a two meeting process, right. The 304 00:13:58,360 --> 00:14:02,120 Speaker 4: first meeting is just I gather information, the second meeting 305 00:14:02,160 --> 00:14:04,240 Speaker 4: I present, and then at the end of the second 306 00:14:04,240 --> 00:14:08,600 Speaker 4: meeting there's a close at that point, right. Everybody's different. 307 00:14:08,640 --> 00:14:10,920 Speaker 4: Some people like to close in the first meeting. To me, 308 00:14:11,120 --> 00:14:13,640 Speaker 4: that's too aggressive, right. Some people stretch you out to 309 00:14:13,720 --> 00:14:16,520 Speaker 4: three meetings. To me, that takes too long. So I 310 00:14:16,520 --> 00:14:20,840 Speaker 4: think mastering your sales process for yourself is important in 311 00:14:20,960 --> 00:14:24,040 Speaker 4: knowing who you are as a person. Me personally, I'm 312 00:14:24,080 --> 00:14:27,360 Speaker 4: not like I said, I would strongly recommend not to 313 00:14:27,400 --> 00:14:30,800 Speaker 4: be pushy, but some people like that, right, It's like 314 00:14:30,880 --> 00:14:34,360 Speaker 4: our relationship. Some people like people that are aggressive, some 315 00:14:34,400 --> 00:14:37,920 Speaker 4: people like people that are laid back. You really, you know, 316 00:14:37,800 --> 00:14:40,640 Speaker 4: you kind of end. Also, every client isn't for you. 317 00:14:40,680 --> 00:14:43,080 Speaker 4: That's something that's important as well. Right, you can't chase 318 00:14:43,160 --> 00:14:47,120 Speaker 4: money because ultimately a bad client is not worth the 319 00:14:47,160 --> 00:14:50,400 Speaker 4: money that you're gonna get. It's true, it's not worth 320 00:14:50,440 --> 00:14:53,040 Speaker 4: it in the long run because they're gonna be calling you, 321 00:14:53,080 --> 00:14:54,680 Speaker 4: they're gonna be handing you in the stress and just 322 00:14:54,800 --> 00:14:57,160 Speaker 4: even the service work that it may take. You might 323 00:14:57,160 --> 00:14:59,080 Speaker 4: make a little bit of money, but it's gonna cost 324 00:14:59,080 --> 00:15:01,000 Speaker 4: you way more time. So I tell people all the time, 325 00:15:01,040 --> 00:15:02,720 Speaker 4: the first meeting that I have with people, I say, 326 00:15:03,520 --> 00:15:06,280 Speaker 4: this is for me to fill you out, to see 327 00:15:06,280 --> 00:15:08,640 Speaker 4: if you're a good fit for me, and for you 328 00:15:08,880 --> 00:15:11,240 Speaker 4: to see if I'm a good fit for you. I'm 329 00:15:11,280 --> 00:15:13,800 Speaker 4: not trying to get every single person that walks into 330 00:15:13,880 --> 00:15:19,280 Speaker 4: my door when you take that approach. Another psychological trick here. 331 00:15:19,760 --> 00:15:23,200 Speaker 4: There's a reason why the pretty girl or the handsome 332 00:15:23,240 --> 00:15:27,360 Speaker 4: guy whatever, they always have people lined up to date though, 333 00:15:27,880 --> 00:15:32,040 Speaker 4: the reason being is because they're hard to get psychologically. 334 00:15:32,600 --> 00:15:36,520 Speaker 4: Once you actually get the girl, it's not the same 335 00:15:36,880 --> 00:15:40,200 Speaker 4: the girl that constantly rejects you. We chase after that. 336 00:15:40,800 --> 00:15:43,840 Speaker 4: The girl that we can easily get, we look right past. 337 00:15:44,240 --> 00:15:46,680 Speaker 4: The same thing with sales. I know to get Bernie 338 00:15:46,760 --> 00:15:50,000 Speaker 4: Madoff when I watched this movie and I read some 339 00:15:50,000 --> 00:15:52,320 Speaker 4: stuff and they were saying that when he became so 340 00:15:52,440 --> 00:15:54,640 Speaker 4: big to get money, like he would turn people down, 341 00:15:54,840 --> 00:15:57,640 Speaker 4: like they would say, like they were begging they wanted 342 00:15:57,640 --> 00:16:00,600 Speaker 4: to work with him. Yeah, because now if he approaching 343 00:16:00,640 --> 00:16:02,840 Speaker 4: it like give me your money, I need your money, 344 00:16:02,840 --> 00:16:05,680 Speaker 4: they're looking at it like no. Psychologically, he's like, I 345 00:16:05,720 --> 00:16:07,920 Speaker 4: don't need your money. When somebody tells you that they 346 00:16:07,960 --> 00:16:10,520 Speaker 4: don't need you, you want them more, you know more. 347 00:16:11,240 --> 00:16:13,720 Speaker 4: So that's another trick for salespeople to understand as well. 348 00:16:13,720 --> 00:16:15,560 Speaker 4: You have to kind of position yourself to make it 349 00:16:15,600 --> 00:16:19,720 Speaker 4: seem like you're the real asset. Your clients need you 350 00:16:20,240 --> 00:16:21,600 Speaker 4: more than you need your clients. 351 00:16:21,680 --> 00:16:24,240 Speaker 6: Well, that comes to the inventory also, so you'll see 352 00:16:24,240 --> 00:16:26,240 Speaker 6: that with certain vehicles like let's say the g Wagon, 353 00:16:26,320 --> 00:16:29,360 Speaker 6: the big Issu Vidam, people are paying top dollar for 354 00:16:29,360 --> 00:16:31,520 Speaker 6: that car because you just can't get it. And you 355 00:16:31,560 --> 00:16:33,360 Speaker 6: got people calling around the dealership saying, hey, do you 356 00:16:33,440 --> 00:16:35,360 Speaker 6: have this car and stock whatever it is, I'm gonna 357 00:16:35,360 --> 00:16:37,720 Speaker 6: pay it because I want that particular car. 358 00:16:37,960 --> 00:16:39,800 Speaker 5: So it does drive the market. 359 00:16:40,760 --> 00:16:46,480 Speaker 4: True, Yeah, that's some hacks. That's psychological hacks right there. 360 00:16:46,480 --> 00:16:48,560 Speaker 6: You definitely got to And it's funny you mentioned not 361 00:16:48,640 --> 00:16:52,240 Speaker 6: being pushy, but to that point, I'm not a pushy 362 00:16:52,400 --> 00:16:53,160 Speaker 6: type of person. 363 00:16:53,320 --> 00:16:55,360 Speaker 5: I think you guys can see that. I'm pretty easy going. 364 00:16:56,040 --> 00:16:59,200 Speaker 6: But sometimes you need to nudge people, right. I can't 365 00:16:59,200 --> 00:17:04,280 Speaker 6: tell you how many times the person was everything lose perfect, 366 00:17:04,440 --> 00:17:07,359 Speaker 6: the car, the color of the price, the equipment, the dealership, 367 00:17:07,440 --> 00:17:10,680 Speaker 6: everything was just right, and they just we're still hesitant. 368 00:17:10,760 --> 00:17:14,520 Speaker 6: It's like this fear of commitment, right, And sometimes you 369 00:17:14,640 --> 00:17:17,560 Speaker 6: just have to let people know, say listen, it's. 370 00:17:17,480 --> 00:17:18,359 Speaker 5: Okay to say yes. 371 00:17:19,400 --> 00:17:20,719 Speaker 6: And I'm telling you, I can't tell you how many 372 00:17:20,760 --> 00:17:22,960 Speaker 6: people I've asked people said, let me ask you a question. 373 00:17:23,040 --> 00:17:25,800 Speaker 6: If you said yes right now, what would happen? And 374 00:17:25,840 --> 00:17:29,000 Speaker 6: they go nothing, I'd have the car, like, would you 375 00:17:29,000 --> 00:17:30,160 Speaker 6: be comfortable with the monthly payment? 376 00:17:30,200 --> 00:17:30,360 Speaker 4: Yeah? 377 00:17:30,400 --> 00:17:32,240 Speaker 6: Would you be happy with the monthly would you be 378 00:17:32,280 --> 00:17:34,359 Speaker 6: making life changing decisions over that monthly pay? And they 379 00:17:34,400 --> 00:17:36,919 Speaker 6: go no, I'd have a brand new car and I go, 380 00:17:37,080 --> 00:17:38,080 Speaker 6: so let's do it, and they. 381 00:17:38,000 --> 00:17:41,840 Speaker 5: Go okay, there're the keys. They go okay, and they're surprised. 382 00:17:41,840 --> 00:17:42,959 Speaker 5: They're like, you know what, I just bought a car. 383 00:17:43,000 --> 00:17:45,080 Speaker 6: And those are the happiest people in the world, because 384 00:17:45,080 --> 00:17:49,240 Speaker 6: sometimes they need that little nudge, not pressure, but nudge 385 00:17:49,240 --> 00:17:50,000 Speaker 6: to say yes. 386 00:17:49,840 --> 00:17:50,399 Speaker 4: That's the truth. 387 00:17:50,840 --> 00:17:52,080 Speaker 7: The fact that you just said that it made me 388 00:17:52,119 --> 00:17:54,679 Speaker 7: think of like I've taken a few people like you 389 00:17:54,720 --> 00:17:56,960 Speaker 7: know that I've become the person that, oh, you must 390 00:17:56,960 --> 00:18:00,000 Speaker 7: know about cars. And when I'm like, yo, this dale 391 00:18:00,080 --> 00:18:02,320 Speaker 7: is done here to come to keys, and they're like real. 392 00:18:02,520 --> 00:18:04,880 Speaker 7: I'm like, yeah, you just got a new car, like real, 393 00:18:05,000 --> 00:18:06,920 Speaker 7: Like yeah. 394 00:18:06,840 --> 00:18:10,920 Speaker 4: We're psychologically trained to be fearful. Ever since we're kids. 395 00:18:11,520 --> 00:18:13,880 Speaker 4: We're like told not to talk to strangers, and then 396 00:18:13,960 --> 00:18:15,720 Speaker 4: like we you know, we go to school all day 397 00:18:15,800 --> 00:18:19,040 Speaker 4: and then it's like so we're not used. Very few 398 00:18:19,040 --> 00:18:22,040 Speaker 4: people like me, y'all do anything. I make a lot 399 00:18:22,080 --> 00:18:24,240 Speaker 4: of bad decisions that way, but sometimes it works out, 400 00:18:24,480 --> 00:18:27,280 Speaker 4: but for the most part, people are very scared. That's 401 00:18:27,320 --> 00:18:29,679 Speaker 4: another thing as a salesman, you need to understand that 402 00:18:29,680 --> 00:18:32,920 Speaker 4: that people are scared to do anything. Nobody wants to 403 00:18:32,960 --> 00:18:35,280 Speaker 4: do anything. They want to just stay in their comfort 404 00:18:35,359 --> 00:18:38,440 Speaker 4: zone and do what they've been doing. Anytime somebody does 405 00:18:38,480 --> 00:18:41,399 Speaker 4: something that they haven't done or something that's uncomfortable, it 406 00:18:41,440 --> 00:18:43,320 Speaker 4: takes a lot of courage to do that. 407 00:18:43,359 --> 00:18:45,600 Speaker 7: And we've been saying that, like your life starts when 408 00:18:45,640 --> 00:18:46,159 Speaker 7: you're comfort them. 409 00:18:46,280 --> 00:18:50,320 Speaker 4: So but there's a thing. People will do business more 410 00:18:50,400 --> 00:18:53,000 Speaker 4: so with people that they like and feel comfortable with 411 00:18:53,119 --> 00:18:55,560 Speaker 4: than somebody that's knowledgeable. That's another mistake that people make 412 00:18:55,680 --> 00:18:57,880 Speaker 4: a lot of time. People leave with knowledge and information. 413 00:18:58,000 --> 00:19:02,000 Speaker 4: They have all these facts and nobody, Hey, nobody understands 414 00:19:02,000 --> 00:19:04,359 Speaker 4: what you're talking about. Nobody cares what you're talking about, 415 00:19:04,840 --> 00:19:07,480 Speaker 4: and beat it. They don't care. People will make bad 416 00:19:07,480 --> 00:19:09,920 Speaker 4: decisions based off of people that they like. Look at 417 00:19:09,960 --> 00:19:13,000 Speaker 4: love people do all the time on relationships. So the 418 00:19:13,080 --> 00:19:15,080 Speaker 4: key is to get somebody to like you on you. 419 00:19:15,200 --> 00:19:17,960 Speaker 4: Once they like you, you pretty much, can you do 420 00:19:18,000 --> 00:19:20,040 Speaker 4: whatever you want. Now you can't abuse that power because 421 00:19:20,040 --> 00:19:23,000 Speaker 4: you can't abuse it, but it's more important to work 422 00:19:23,080 --> 00:19:26,040 Speaker 4: on those skills than it is. Of course, you have 423 00:19:26,080 --> 00:19:30,680 Speaker 4: to have knowledge. But if somebody likes you, they buy 424 00:19:30,680 --> 00:19:33,239 Speaker 4: into you as a person, not the rest you can 425 00:19:33,320 --> 00:19:35,480 Speaker 4: kind of just it goes in the direction you wanted 426 00:19:35,520 --> 00:19:35,760 Speaker 4: to go on. 427 00:19:36,280 --> 00:19:37,720 Speaker 5: People don't care how much you know until they know 428 00:19:37,760 --> 00:19:38,400 Speaker 5: how much you care. 429 00:19:39,760 --> 00:19:40,760 Speaker 4: And it's all about relationship. 430 00:19:40,920 --> 00:19:41,359 Speaker 5: That's true. 431 00:19:42,040 --> 00:19:46,080 Speaker 4: So all right, Well that was a lot, a lot 432 00:19:46,240 --> 00:20:09,919 Speaker 4: touched on a lot of different topics. 433 00:20:01,240 --> 00:20:16,160 Speaker 1: An illegal alien from Guatemala charged with raping a child 434 00:20:16,200 --> 00:20:20,000 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 435 00:20:20,240 --> 00:20:24,359 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 436 00:20:24,440 --> 00:20:27,359 Speaker 1: filming and selling child pornography in Michigan. 437 00:20:27,720 --> 00:20:28,400 Speaker 2: These are just. 438 00:20:28,440 --> 00:20:32,200 Speaker 1: Some of the heinous migrant criminals caught because of President 439 00:20:32,200 --> 00:20:32,639 Speaker 1: Donald J. 440 00:20:32,720 --> 00:20:35,119 Speaker 2: Trump's leadership. I'm Christy Noman, the. 441 00:20:35,200 --> 00:20:39,800 Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted 442 00:20:39,840 --> 00:20:43,520 Speaker 1: illegal border crossings are at the lowest levels ever recorded, 443 00:20:43,840 --> 00:20:46,920 Speaker 1: and over one hundred thousand illegal aliens have been arrested. 444 00:20:47,160 --> 00:20:50,720 Speaker 1: If you are here illegally, your next you will be 445 00:20:50,760 --> 00:20:52,880 Speaker 1: fine nearly one thousand dollars a day. 446 00:20:53,040 --> 00:20:56,280 Speaker 2: Imprisoned and deported. You will never return. 447 00:20:56,600 --> 00:20:59,600 Speaker 1: But if you register using our CBP home app and 448 00:20:59,680 --> 00:21:02,600 Speaker 1: leave now, you could be allowed to return legally. 449 00:21:02,960 --> 00:21:05,199 Speaker 2: Do what's right. Leave now. 450 00:21:05,520 --> 00:21:10,320 Speaker 1: Under President Trump America's laws, border and families will be protected. 451 00:21:10,440 --> 00:21:12,560 Speaker 3: Sponsored by the United States Department of Homeland Security,