1 00:00:01,360 --> 00:00:05,120 Speaker 1: Hello, I'm Michael, I'm Evan, Novie, Williams and scottsstick. Every 2 00:00:05,160 --> 00:00:08,119 Speaker 1: week at this time, plus Mondays and Wednesdays, we explore 3 00:00:08,200 --> 00:00:10,159 Speaker 1: the big money issues in the world of sports. This 4 00:00:10,200 --> 00:00:13,000 Speaker 1: week we hear from the CEO of the Liverpool Football Club, 5 00:00:13,119 --> 00:00:15,880 Speaker 1: Peter Moore, from the perspective of what our ownership, I 6 00:00:15,880 --> 00:00:19,520 Speaker 1: think is different. A patient approach, getting the right people, 7 00:00:19,720 --> 00:00:23,319 Speaker 1: getting quality, investing every penny that the club makes back 8 00:00:23,360 --> 00:00:26,680 Speaker 1: onto the field of play. There's no stealing away of profits. 9 00:00:26,760 --> 00:00:30,840 Speaker 1: There is no not engaging with the fans and understanding 10 00:00:30,880 --> 00:00:33,440 Speaker 1: what the fans need. We'll have more of our interview 11 00:00:33,479 --> 00:00:36,199 Speaker 1: with Liverpool CEO Peter Moore in a few minutes, but 12 00:00:36,240 --> 00:00:38,640 Speaker 1: first let's look at some of the top stories of 13 00:00:38,680 --> 00:00:42,120 Speaker 1: the week. And let's start with the Echo Fox sale. Gentleman, Yeah, 14 00:00:42,200 --> 00:00:44,239 Speaker 1: big deal in the sports Uh this is This has 15 00:00:44,240 --> 00:00:46,440 Speaker 1: been a saga that's going on for a while that 16 00:00:46,600 --> 00:00:49,639 Speaker 1: the Echo Fox franchise most people know it as Rick 17 00:00:49,680 --> 00:00:53,080 Speaker 1: Fox's franchise. A couple of months ago came out that 18 00:00:53,120 --> 00:00:55,600 Speaker 1: there was a minority owner who had said some some 19 00:00:55,680 --> 00:00:59,280 Speaker 1: inappropriate racist remarks to to a member of the of 20 00:00:59,320 --> 00:01:03,400 Speaker 1: the Echo Fox family. Rick was upset about that. Riot 21 00:01:03,440 --> 00:01:05,679 Speaker 1: told him, you know, you have sixty days to find 22 00:01:06,040 --> 00:01:08,800 Speaker 1: a buyer for at least that stake, the stake that 23 00:01:08,880 --> 00:01:12,520 Speaker 1: that minority owner had. Um, they got a number of extensions, 24 00:01:12,560 --> 00:01:15,479 Speaker 1: you know, turned into a sale of the entire thing. Uh. 25 00:01:15,520 --> 00:01:17,720 Speaker 1: And the buyer is you know, someone who's familiar in 26 00:01:17,720 --> 00:01:21,119 Speaker 1: the traditional sports world. It's Cronky Sports and Entertainment. That's 27 00:01:21,160 --> 00:01:23,560 Speaker 1: you know, the Stan Cronky who owns the l A. Rams, 28 00:01:23,640 --> 00:01:26,559 Speaker 1: he owns the Dunver Nuggets, he owns the Colorado Avalanche, 29 00:01:26,760 --> 00:01:30,760 Speaker 1: a big time owner, another big traditional sports name moving 30 00:01:30,760 --> 00:01:34,480 Speaker 1: into the sports for today's topic. You know today's guest, 31 00:01:34,520 --> 00:01:39,160 Speaker 1: you left off Cronky's EPL holdings. You're right, Arsenal. Yes, 32 00:01:39,240 --> 00:01:42,280 Speaker 1: he owns Arsenal. Not a surprise. We know that Josh 33 00:01:42,319 --> 00:01:47,280 Speaker 1: Cronkey stands son shepherds the e Sports franchises, and the 34 00:01:47,319 --> 00:01:51,000 Speaker 1: fact that he would suck this up not surprising. Do 35 00:01:51,080 --> 00:01:53,480 Speaker 1: you think because of the nature of the sale, Eban, 36 00:01:53,560 --> 00:01:59,040 Speaker 1: that this is a deflated price or I mean give 37 00:01:59,080 --> 00:02:00,680 Speaker 1: you when you give, and you know you have to 38 00:02:00,720 --> 00:02:05,680 Speaker 1: sell when there is a timeline. Generally buyers are out 39 00:02:05,720 --> 00:02:09,760 Speaker 1: there looking for Yeah, it's an interesting question. Because for one, uh, 40 00:02:09,960 --> 00:02:12,320 Speaker 1: Equo Fox financially, from what I understand, was not doing 41 00:02:12,680 --> 00:02:14,720 Speaker 1: all that well right, So so so it's a it's 42 00:02:14,720 --> 00:02:17,480 Speaker 1: a it's a group of teams. Um. They were losing 43 00:02:17,480 --> 00:02:20,280 Speaker 1: a lot of money just in their day to day operations. Um. 44 00:02:20,360 --> 00:02:23,160 Speaker 1: And if they had not agreed to a deal earlier 45 00:02:23,240 --> 00:02:26,800 Speaker 1: this week, Riot would have taken over the LCS slot, right, 46 00:02:26,840 --> 00:02:29,359 Speaker 1: Which is the think about it For folks who don't understand, 47 00:02:30,240 --> 00:02:32,320 Speaker 1: Equo Fox has a number of different teams that compete 48 00:02:32,360 --> 00:02:34,840 Speaker 1: in different games, but they have one major asset and 49 00:02:34,880 --> 00:02:38,760 Speaker 1: it is a slot in the franchise League of Legends League. Um. 50 00:02:38,840 --> 00:02:40,799 Speaker 1: And that's I mean the thirty million dollars that the 51 00:02:40,840 --> 00:02:43,640 Speaker 1: Crunky group of paying, they're paying for that slot. You know, 52 00:02:43,680 --> 00:02:46,000 Speaker 1: the rest of the thing may even be negative on 53 00:02:46,040 --> 00:02:49,160 Speaker 1: the balance sheet. What they want is that slot. Um. 54 00:02:49,360 --> 00:02:51,400 Speaker 1: So you know, they have one major asset and they 55 00:02:51,440 --> 00:02:54,160 Speaker 1: were going to lose that asset entirely if they didn't 56 00:02:54,160 --> 00:02:56,080 Speaker 1: get this deal done. So yeah, I would imagine that 57 00:02:56,280 --> 00:02:58,000 Speaker 1: if you were Cronky or any of the other bidders, 58 00:02:58,000 --> 00:03:00,760 Speaker 1: you thought, listen, Rick wants to get this deal done 59 00:03:00,760 --> 00:03:03,640 Speaker 1: before he loses control of the entire sale process as 60 00:03:03,680 --> 00:03:06,320 Speaker 1: a whole, so maybe we can get that at at 61 00:03:06,080 --> 00:03:09,800 Speaker 1: at a cheaper discount. Before I would say, what interests 62 00:03:09,840 --> 00:03:11,800 Speaker 1: me most, and you're the man to answer the question, 63 00:03:12,240 --> 00:03:13,920 Speaker 1: is that this sort of gives me a valuation of 64 00:03:13,919 --> 00:03:16,520 Speaker 1: where these teams are and where they were, so kind 65 00:03:16,560 --> 00:03:19,119 Speaker 1: of appreciation. Yeah, so that's a good point. So these 66 00:03:19,200 --> 00:03:22,080 Speaker 1: League of Legend slots they sold for ten or thirteen 67 00:03:22,120 --> 00:03:24,720 Speaker 1: million dollars two years ago when they first created this 68 00:03:24,760 --> 00:03:28,240 Speaker 1: franchise league. Um, now you know this is the second 69 00:03:28,360 --> 00:03:31,160 Speaker 1: or third even time we've seen one of these slots 70 00:03:31,160 --> 00:03:33,560 Speaker 1: sell in the past couple of months. Thirty million dollars 71 00:03:33,560 --> 00:03:36,560 Speaker 1: seems to be the price for them. So three times 72 00:03:36,640 --> 00:03:38,240 Speaker 1: or a little bit less than that, that's not a 73 00:03:38,280 --> 00:03:44,320 Speaker 1: bad evaluation increase. Let's move on to allegations of NBA tampering. 74 00:03:44,920 --> 00:03:46,960 Speaker 1: That is what I have to chuckle it now. Apparently 75 00:03:47,000 --> 00:03:49,480 Speaker 1: the owners are taking it very seriously. Some heated debate 76 00:03:49,520 --> 00:03:53,800 Speaker 1: at the less Board of Governors meeting, But I mean, bar, 77 00:03:54,360 --> 00:03:58,800 Speaker 1: we've had guys signing contracts one minute after midnight. Everybody 78 00:03:58,840 --> 00:04:01,160 Speaker 1: knows that teams have been in touch with players before 79 00:04:01,200 --> 00:04:03,640 Speaker 1: they're supposed to. These deals are worked out long in 80 00:04:03,680 --> 00:04:07,000 Speaker 1: advance that players are talking to each other and sometimes 81 00:04:07,000 --> 00:04:10,560 Speaker 1: we know about it even before exactly the one part 82 00:04:10,640 --> 00:04:13,760 Speaker 1: that I would say to the NBA, and I have 83 00:04:13,840 --> 00:04:16,279 Speaker 1: said this to some officials over the privately, which I 84 00:04:16,279 --> 00:04:20,039 Speaker 1: didn't get at the time. Glenn Taylor, and I like 85 00:04:20,160 --> 00:04:23,640 Speaker 1: Glenn Taylor, perfectly nice guy owner of the Minnesota timber Wolves. 86 00:04:23,720 --> 00:04:26,440 Speaker 1: He was part of that illegal Joe Smith contract years ago. 87 00:04:26,480 --> 00:04:30,000 Speaker 1: He signed him to those illegal contracts that David Stern 88 00:04:30,760 --> 00:04:32,680 Speaker 1: termed it. And excuse me if I'm not using the 89 00:04:32,720 --> 00:04:35,560 Speaker 1: exact verbiage, but it was something like the widest ranging 90 00:04:35,640 --> 00:04:40,160 Speaker 1: fraud in NBA history, and then after that they elected 91 00:04:40,200 --> 00:04:43,200 Speaker 1: the guy chairman of the Board of governors. I never 92 00:04:43,320 --> 00:04:46,159 Speaker 1: understood how how an owner could be a participant in 93 00:04:46,200 --> 00:04:50,039 Speaker 1: the widest ranging fraud and league history. I know, you know, 94 00:04:50,080 --> 00:04:52,560 Speaker 1: sat out and served as punishment, but then sort of 95 00:04:52,600 --> 00:04:54,760 Speaker 1: be honored by the rest of the owners as the 96 00:04:54,839 --> 00:04:57,880 Speaker 1: chairman of the Board of governors. That just never made 97 00:04:57,880 --> 00:04:59,640 Speaker 1: sense to me, and I think it's one of the 98 00:04:59,640 --> 00:05:02,120 Speaker 1: reasons why this kind of stuff happens. Well, you're doing 99 00:05:02,120 --> 00:05:04,760 Speaker 1: a lousy job of chuckling because your nostrils are flirting 100 00:05:04,800 --> 00:05:08,800 Speaker 1: as you're telling this, I have absolutely no anger. What's whatever, 101 00:05:08,839 --> 00:05:11,480 Speaker 1: it's just put it just points out like all of 102 00:05:11,480 --> 00:05:15,000 Speaker 1: a sudden, now there's going to be this crackdown. Well, 103 00:05:15,040 --> 00:05:19,000 Speaker 1: Adam Silver said that what was it during the meeting 104 00:05:19,080 --> 00:05:22,560 Speaker 1: in Las Vegas a couple of weeks ago. Um My, 105 00:05:22,880 --> 00:05:24,920 Speaker 1: I mean what I would say about it that I 106 00:05:24,960 --> 00:05:26,800 Speaker 1: think it's silly that the NBA has these rules that 107 00:05:26,839 --> 00:05:29,520 Speaker 1: they are choosing. Not everyone knows they're not encing rid 108 00:05:29,520 --> 00:05:32,040 Speaker 1: of them, but I would the NBA has never been 109 00:05:32,160 --> 00:05:36,560 Speaker 1: more popular than that. This lends on in a twitter 110 00:05:36,640 --> 00:05:38,800 Speaker 1: social world is good and the start of free agency 111 00:05:38,800 --> 00:05:41,320 Speaker 1: that those three or four days kind of right after 112 00:05:41,360 --> 00:05:46,320 Speaker 1: the start where I thought that was about. This is 113 00:05:46,360 --> 00:05:48,520 Speaker 1: about the owner's sort of losing control of the process 114 00:05:48,560 --> 00:05:51,320 Speaker 1: and the players deciding what's going on. But they're still 115 00:05:51,920 --> 00:05:53,880 Speaker 1: The fact that the league is popular puts money in 116 00:05:53,920 --> 00:05:56,120 Speaker 1: your pocket in the way that it matters, right, your 117 00:05:56,120 --> 00:05:58,600 Speaker 1: franchise is worth more because the NBA is bigger part 118 00:05:58,600 --> 00:06:01,480 Speaker 1: of the cultural fabric of the country, and I would 119 00:06:01,480 --> 00:06:04,560 Speaker 1: hope that country. I would hope that the billionaire owners 120 00:06:04,920 --> 00:06:08,320 Speaker 1: the ones of smaller teams were Novie Williams. But all right, 121 00:06:09,839 --> 00:06:13,200 Speaker 1: let's let's move on, Hey, how about those Dodges a 122 00:06:13,360 --> 00:06:16,920 Speaker 1: hundred million dollars for renovations to their stadium. Have you 123 00:06:17,000 --> 00:06:19,200 Speaker 1: been to Dodger Stadium? Well, yeah, and that and that's 124 00:06:19,360 --> 00:06:23,080 Speaker 1: old school, I mean it needs renovations. Well, it's just 125 00:06:23,160 --> 00:06:28,480 Speaker 1: sort of the upgrades. Yeah, but still still to me 126 00:06:28,800 --> 00:06:31,800 Speaker 1: and I also like San Francisco, but still no more 127 00:06:31,839 --> 00:06:34,480 Speaker 1: pleasant place to see a ball game. I mean, if 128 00:06:34,520 --> 00:06:38,039 Speaker 1: you can get out of their parking lot. I hope 129 00:06:38,040 --> 00:06:39,799 Speaker 1: that's what they put some of the money to. Well, 130 00:06:39,960 --> 00:06:42,480 Speaker 1: I think it's more about just beautification. There's going to 131 00:06:42,560 --> 00:06:45,120 Speaker 1: be like a one grand entrance now to Dodger Stadium. 132 00:06:45,120 --> 00:06:46,440 Speaker 1: For the first time, you're gonna be able to walk 133 00:06:46,440 --> 00:06:49,000 Speaker 1: around the stadium, which you couldn't do before. Of course, 134 00:06:49,000 --> 00:06:51,240 Speaker 1: there will be some amenities, they'll be sort of that 135 00:06:51,320 --> 00:06:55,240 Speaker 1: with the millennials are looking for family section and bar section, 136 00:06:55,360 --> 00:06:59,560 Speaker 1: things like that. Yeah, and with everything that is opened up, 137 00:06:59,760 --> 00:07:03,359 Speaker 1: it's just a new opportunity to sell. So not just 138 00:07:03,400 --> 00:07:05,919 Speaker 1: a renovation. But you know, let's let's see which companies, 139 00:07:05,920 --> 00:07:08,239 Speaker 1: which brands are looking to attach themselves to the different 140 00:07:08,279 --> 00:07:10,600 Speaker 1: parts of this iconic ballpark. Yeah, we've talked a bit 141 00:07:10,640 --> 00:07:15,480 Speaker 1: about you know how the the the American stadium model 142 00:07:15,600 --> 00:07:17,200 Speaker 1: is so much more than just a stadium right there, 143 00:07:17,240 --> 00:07:20,000 Speaker 1: putting in a music venue in the outfield right so 144 00:07:20,000 --> 00:07:23,200 Speaker 1: so they can do things alongside or right after baseball games. 145 00:07:23,440 --> 00:07:25,960 Speaker 1: And just to preview our conversation with Peter Moore coming up, 146 00:07:26,240 --> 00:07:27,920 Speaker 1: you know, he discusses how, you know, a lot of 147 00:07:27,920 --> 00:07:30,040 Speaker 1: English soccer stadiums are just right in the middle of 148 00:07:30,040 --> 00:07:32,239 Speaker 1: the neighborhood and there's no room around it to build. 149 00:07:32,920 --> 00:07:35,160 Speaker 1: The Dodgers have a benefit of of having some room 150 00:07:35,200 --> 00:07:37,600 Speaker 1: around their stadium, and they're gonna spend a couple hundred 151 00:07:37,640 --> 00:07:40,640 Speaker 1: million dollars just to just to maximize the profit they 152 00:07:40,640 --> 00:07:43,080 Speaker 1: can make of it. Remember the old show Home Run 153 00:07:43,120 --> 00:07:51,840 Speaker 1: Derby from nineteen six the stadium they use oh way back, 154 00:07:53,840 --> 00:07:57,280 Speaker 1: but that stadium is was supposed to be a twin 155 00:07:57,400 --> 00:08:00,320 Speaker 1: because they were owned by the same club and the 156 00:08:00,360 --> 00:08:04,640 Speaker 1: same gentleman. Is a twin to what Dodger Stadium relatively 157 00:08:04,800 --> 00:08:08,280 Speaker 1: is now quite frankly, So yes, the renovations would be important. 158 00:08:08,920 --> 00:08:12,920 Speaker 1: One little known trivia got that added value. Michael mart 159 00:08:13,120 --> 00:08:15,800 Speaker 1: thank you, thank you. Brought to you by it's an 160 00:08:15,840 --> 00:08:18,560 Speaker 1: old TV show, So I got something exactly. Now, let's 161 00:08:18,600 --> 00:08:20,840 Speaker 1: get to this week's interview with Peter Moore, the CEO 162 00:08:20,880 --> 00:08:24,400 Speaker 1: of the Liverpool Football Club. Peter, thank you for coming 163 00:08:24,440 --> 00:08:27,960 Speaker 1: in and you brought friends and most importantly what a 164 00:08:28,120 --> 00:08:31,240 Speaker 1: Champions League? Did you see that? The Champions League? Talking about? 165 00:08:31,280 --> 00:08:33,480 Speaker 1: What did I see it? I'm talking about it far. 166 00:08:34,240 --> 00:08:37,120 Speaker 1: This thing is beautiful. Look at that? How many people 167 00:08:38,160 --> 00:08:40,199 Speaker 1: congregate around this thing? How many people know what it is? 168 00:08:40,240 --> 00:08:42,559 Speaker 1: First of all, Uh, the moment we got out of 169 00:08:42,640 --> 00:08:45,960 Speaker 1: the out of the suv that brought us here, Uh, 170 00:08:46,000 --> 00:08:48,680 Speaker 1: somebody jump right within a second and saw that it 171 00:08:48,720 --> 00:08:50,959 Speaker 1: was the Champions League Trophy and asked him. We made 172 00:08:51,000 --> 00:08:53,240 Speaker 1: the decisions, but coming in here because I know this 173 00:08:53,280 --> 00:08:54,840 Speaker 1: is radio and you can't see it, but we thought 174 00:08:54,880 --> 00:08:58,320 Speaker 1: we'll bring it in pilgrimage and a homage to everybody 175 00:08:58,320 --> 00:09:00,280 Speaker 1: that works in Bloomberg and comes through here. So it's 176 00:09:00,320 --> 00:09:03,719 Speaker 1: great to bring this wonderful branding, right, brand extension here 177 00:09:03,720 --> 00:09:06,400 Speaker 1: in the US. But you're also playing in the US. Yeah. 178 00:09:06,440 --> 00:09:09,240 Speaker 1: We play Yankee Stadium tonight and that's the culmination of 179 00:09:09,280 --> 00:09:10,959 Speaker 1: what is the ninth day of the tour. Now, we 180 00:09:11,520 --> 00:09:15,240 Speaker 1: arrived in South Bend, Indiana, Notre Dame Campus and played 181 00:09:15,520 --> 00:09:19,240 Speaker 1: Bruce Adortman there the iconic and fabled Notre Dame State. 182 00:09:19,520 --> 00:09:22,000 Speaker 1: Let's just think about this for a minute. Liverpool Football 183 00:09:22,040 --> 00:09:25,600 Speaker 1: Club facing Brucey Adortment at Notre Dame Stadium, how long 184 00:09:25,800 --> 00:09:28,280 Speaker 1: ten fifteen years ago? Who is thinking this is taking place? 185 00:09:28,720 --> 00:09:30,920 Speaker 1: First ever game at that stadium? Have a game? And 186 00:09:31,040 --> 00:09:34,080 Speaker 1: even more importantly, first ever international flight to come into 187 00:09:34,080 --> 00:09:40,880 Speaker 1: South Bend, Indiana International Airport never actually had. The runway 188 00:09:40,920 --> 00:09:43,160 Speaker 1: was just long enough for now seven seven put down 189 00:09:43,160 --> 00:09:45,360 Speaker 1: and we actually loved our time in South Bend. But 190 00:09:45,400 --> 00:09:47,360 Speaker 1: you also want to leave an imprint in the United 191 00:09:47,400 --> 00:09:49,960 Speaker 1: States now playing games, and all leagues are doing this 192 00:09:50,080 --> 00:09:53,079 Speaker 1: in markets they are hoping to reap rewards from. It's 193 00:09:53,120 --> 00:09:55,560 Speaker 1: not enough just to go. You can't just say, okay, 194 00:09:55,559 --> 00:09:59,040 Speaker 1: we're here, we play a game. Enough, what happens next? 195 00:09:59,080 --> 00:10:01,520 Speaker 1: And what next? I mean, won three five years to 196 00:10:01,640 --> 00:10:04,880 Speaker 1: really plant the flag and get new customers here. Well, 197 00:10:04,880 --> 00:10:06,520 Speaker 1: it's a few things. I think. This is our second 198 00:10:06,559 --> 00:10:08,360 Speaker 1: year in a row. We've been here actually in New 199 00:10:08,400 --> 00:10:11,840 Speaker 1: York last year played at MetLife and played down in 200 00:10:11,960 --> 00:10:14,120 Speaker 1: Charlotte and then out of the Big House where we 201 00:10:14,160 --> 00:10:16,280 Speaker 1: had a hundred one thousand for a friendly game. Against 202 00:10:16,320 --> 00:10:20,320 Speaker 1: Manchester United. Um our find engagement strategy pretty simple. As 203 00:10:20,400 --> 00:10:22,120 Speaker 1: long as we can put boots on the ground as 204 00:10:22,200 --> 00:10:24,160 Speaker 1: often as we can put boots on the ground to 205 00:10:24,280 --> 00:10:26,440 Speaker 1: thank our fans, to engage with our fans. We don't 206 00:10:26,480 --> 00:10:28,720 Speaker 1: just come here and play throughout the day. There are 207 00:10:28,760 --> 00:10:31,520 Speaker 1: community events. We have both our men's team and our 208 00:10:31,559 --> 00:10:34,520 Speaker 1: women's team here in New York City. The women have 209 00:10:34,800 --> 00:10:36,640 Speaker 1: traveled with the men, They've been on tour with the men. 210 00:10:36,800 --> 00:10:39,080 Speaker 1: Do they get treated the exact same way they play 211 00:10:39,120 --> 00:10:41,000 Speaker 1: football the same as the men do. Do they travel 212 00:10:41,040 --> 00:10:43,880 Speaker 1: the same way? They travel in the same way they 213 00:10:42,760 --> 00:10:48,080 Speaker 1: travel And they came in into South Bend on seven 214 00:10:48,080 --> 00:10:51,000 Speaker 1: forty seven in business class seats and they've had a 215 00:10:51,040 --> 00:10:54,000 Speaker 1: great time. And they have been traveling this morning from 216 00:10:54,000 --> 00:10:57,920 Speaker 1: Boston in their read what we call ground Force two 217 00:10:58,400 --> 00:11:02,079 Speaker 1: bus that is uh clearly in blazoned Liverpool Football Club women. 218 00:11:02,320 --> 00:11:04,839 Speaker 1: And they'll be here this afternoon doing community events and 219 00:11:04,880 --> 00:11:07,200 Speaker 1: attending the game and flying back with the men tonight 220 00:11:07,559 --> 00:11:11,240 Speaker 1: back into Manchester. How many US fans does Liverpool It's 221 00:11:11,240 --> 00:11:14,120 Speaker 1: a great question. If we look at our social engagement 222 00:11:14,120 --> 00:11:16,520 Speaker 1: metrics the last month, it's now in the millions that 223 00:11:16,760 --> 00:11:22,280 Speaker 1: engage with us through Twitter, Instagram, Facebook, Snapchat feeds UM. 224 00:11:22,600 --> 00:11:26,160 Speaker 1: But more importantly, I think we look at our global 225 00:11:26,240 --> 00:11:29,840 Speaker 1: fan base and we look at who follows Liverpool. Repucam 226 00:11:29,960 --> 00:11:33,760 Speaker 1: Nielsen about three years ago did a research independent research 227 00:11:33,800 --> 00:11:37,440 Speaker 1: on their behalf seven seventy one million people follow Liverpool 228 00:11:37,480 --> 00:11:39,520 Speaker 1: and by essay follow wake up in the morning, have 229 00:11:39,520 --> 00:11:41,160 Speaker 1: a look at their phone, see the scores, all the 230 00:11:41,160 --> 00:11:44,400 Speaker 1: way to traveling to Ournfield and making that pilgrimage to 231 00:11:44,480 --> 00:11:47,720 Speaker 1: the stadium to watch Liverpool play. And we're the most 232 00:11:47,760 --> 00:11:50,439 Speaker 1: certainly socially engaged team in the English Premier League, which 233 00:11:50,480 --> 00:11:52,960 Speaker 1: is the biggest sports league in the world. UM. And 234 00:11:53,080 --> 00:11:55,160 Speaker 1: by doing things like we're doing here in the United States, 235 00:11:55,200 --> 00:11:58,599 Speaker 1: we continue to build that fan engagement. Equally important is 236 00:11:58,640 --> 00:12:01,600 Speaker 1: playing the games every night we're doing something with the fans. Locally, 237 00:12:01,640 --> 00:12:03,640 Speaker 1: we're in the House of Blues in Boston, three thousand 238 00:12:03,720 --> 00:12:07,280 Speaker 1: people there on Saturday night, engaging with our legends who 239 00:12:07,320 --> 00:12:10,240 Speaker 1: are traveling with us with the Champions League trophy. And 240 00:12:10,240 --> 00:12:13,719 Speaker 1: we also bring music acts that embody the spirit of Liverpool, 241 00:12:13,800 --> 00:12:17,079 Speaker 1: that sing about Liverpool Football Club, but Eclan Porty sing 242 00:12:17,080 --> 00:12:19,559 Speaker 1: about the city of Liverpool. So it comes together as 243 00:12:19,600 --> 00:12:22,760 Speaker 1: this massive tour with football as the platform, but more 244 00:12:22,840 --> 00:12:24,960 Speaker 1: it's it's not missionary work because we've got a lot 245 00:12:24,960 --> 00:12:27,360 Speaker 1: of fans already, but it really is about engaging our 246 00:12:27,400 --> 00:12:30,560 Speaker 1: fans absent being from Liverpool. If you look around the world, 247 00:12:30,640 --> 00:12:33,600 Speaker 1: what is it that would make somebody say I'm going 248 00:12:33,640 --> 00:12:36,319 Speaker 1: to root for Liverpool. I think you would look at 249 00:12:36,360 --> 00:12:40,000 Speaker 1: the Liverpool Football Club brand and I'm sometimes lear to 250 00:12:40,080 --> 00:12:43,360 Speaker 1: use the word brand. But if you know football, you 251 00:12:43,480 --> 00:12:46,880 Speaker 1: know our success on the pitch, eighteen League Championships, the 252 00:12:47,000 --> 00:12:50,839 Speaker 1: six European Cups slash Champions League. But more than that, 253 00:12:51,000 --> 00:12:53,920 Speaker 1: anfield stadium, Bill Shankly, the man who built it and 254 00:12:53,960 --> 00:12:56,040 Speaker 1: took the club out of the Second Division. That the 255 00:12:56,160 --> 00:12:59,679 Speaker 1: Vince Lombardi, if you will of English football, you'll never 256 00:12:59,760 --> 00:13:02,920 Speaker 1: walk alone. The iconic anfield atmosphere that has won as 257 00:13:02,960 --> 00:13:06,880 Speaker 1: so many games from the stands, the cop Kop which 258 00:13:06,960 --> 00:13:10,120 Speaker 1: is the huge terracing that sits behind the goal. We 259 00:13:10,160 --> 00:13:12,520 Speaker 1: have tragedy as follows the club as well. That deepens 260 00:13:12,520 --> 00:13:15,240 Speaker 1: the passion and the relationship that the fans have. The 261 00:13:15,320 --> 00:13:19,439 Speaker 1: city of Liverpool so unique, seafaring city, hundreds of years old, 262 00:13:19,760 --> 00:13:22,960 Speaker 1: socialist in its roots, and at times, and being born 263 00:13:22,960 --> 00:13:26,440 Speaker 1: and bred in Liverpool as I am at times, it's 264 00:13:26,440 --> 00:13:28,640 Speaker 1: all we had was our football team are our red 265 00:13:28,640 --> 00:13:31,000 Speaker 1: football team, not the blue football team. We also have 266 00:13:31,000 --> 00:13:33,679 Speaker 1: another football team in Liverpool, um, and and that all 267 00:13:33,720 --> 00:13:37,760 Speaker 1: comes together in this magnificent soup that is Liverpool Football Club. 268 00:13:37,920 --> 00:13:40,680 Speaker 1: And when we won this trophy in Madrid on June 269 00:13:40,679 --> 00:13:44,720 Speaker 1: one by beating Tottenham Hotspur's too. Now the reverberations around 270 00:13:44,720 --> 00:13:47,840 Speaker 1: the world of the tens, if not hundreds of millions 271 00:13:47,840 --> 00:13:49,760 Speaker 1: of people that were watching it, but certainly tens of 272 00:13:49,840 --> 00:13:52,760 Speaker 1: millions of people wearing a red shirt. We've captured that 273 00:13:52,840 --> 00:13:59,080 Speaker 1: on video and Rwanda, out of Mongolia, Uganda, Bangkok, throughout 274 00:13:59,080 --> 00:14:02,439 Speaker 1: the world, our officials, apporters, clubs that moment of euphoria 275 00:14:02,520 --> 00:14:04,920 Speaker 1: when the second goal goes in with three minutes to 276 00:14:04,920 --> 00:14:07,360 Speaker 1: go and you know you've got it there. Um, I 277 00:14:07,400 --> 00:14:10,680 Speaker 1: think that encapsulated. We flew back that next morning to Liverpool, 278 00:14:11,000 --> 00:14:13,720 Speaker 1: three quarters a million people on the streets of Liverpool 279 00:14:14,080 --> 00:14:16,280 Speaker 1: just to get a glimpse of that trophy. We're talking 280 00:14:16,280 --> 00:14:21,240 Speaker 1: with Liverpool Football Club CEO Peter Moore and obviously you 281 00:14:21,240 --> 00:14:24,080 Speaker 1: guys had an advantage of being global before the us 282 00:14:24,160 --> 00:14:27,000 Speaker 1: caught on, hey, maybe we should go global. Have you 283 00:14:27,080 --> 00:14:31,400 Speaker 1: had any of the the NBA or the NFL, or 284 00:14:31,800 --> 00:14:35,760 Speaker 1: or MLB come to you guys asking you, well, what 285 00:14:35,840 --> 00:14:38,360 Speaker 1: would be the best model for this particular sport. Well, 286 00:14:38,400 --> 00:14:40,440 Speaker 1: of course run by Family Sports Group, who also on 287 00:14:40,480 --> 00:14:42,920 Speaker 1: the Boston Red Sox. And I think that the collaboration 288 00:14:43,040 --> 00:14:46,840 Speaker 1: certainly between the two entities, the learnings of the two entities, 289 00:14:47,080 --> 00:14:50,080 Speaker 1: we've for example, just started too. We've invested in our 290 00:14:50,120 --> 00:14:53,480 Speaker 1: stadium to put on music concerts, to actually enhance our 291 00:14:53,480 --> 00:14:57,040 Speaker 1: revenue streams, but also to make our stadium more usable 292 00:14:57,080 --> 00:14:59,360 Speaker 1: throughout the year as it currently stands a football stadium 293 00:14:59,520 --> 00:15:02,440 Speaker 1: maybe thir times a year. It's Green Bay now hosts 294 00:15:02,640 --> 00:15:05,760 Speaker 1: bar Mitzvah's And like you said, to diversify the revenue stream, 295 00:15:05,840 --> 00:15:08,760 Speaker 1: why not. It's it's one of your nice Famiway Park 296 00:15:08,840 --> 00:15:12,560 Speaker 1: does a brilliant job with the winter absolutely festivals, you know, 297 00:15:12,760 --> 00:15:15,920 Speaker 1: ski jumps in the winter. So so the ability for 298 00:15:16,000 --> 00:15:17,720 Speaker 1: us to learn from each other, I think. But I 299 00:15:18,000 --> 00:15:19,920 Speaker 1: answer you a question as well. What we learned a 300 00:15:19,920 --> 00:15:22,360 Speaker 1: little bit from from ownership is the use of data 301 00:15:22,440 --> 00:15:25,840 Speaker 1: analytics sports science that the Red Sox are fame for 302 00:15:25,920 --> 00:15:28,760 Speaker 1: and of course the concept of moneyball, if you will, 303 00:15:28,840 --> 00:15:31,480 Speaker 1: but more important the use of data to identify players. 304 00:15:31,840 --> 00:15:33,800 Speaker 1: We do exactly the same thing, and I like to 305 00:15:33,840 --> 00:15:37,880 Speaker 1: think we're the most um forward focus club in football 306 00:15:38,000 --> 00:15:42,560 Speaker 1: right now that utilizes actual science to supplement and complemented 307 00:15:42,600 --> 00:15:45,920 Speaker 1: scouting to identify players that fit the club. How prevalent 308 00:15:46,040 --> 00:15:48,360 Speaker 1: is that in European soccer right now? We're at a 309 00:15:48,400 --> 00:15:50,920 Speaker 1: point where Major League Baseball where I think the general 310 00:15:50,920 --> 00:15:53,520 Speaker 1: consensus of the teams kind of think alike because a 311 00:15:53,520 --> 00:15:56,400 Speaker 1: lot of them are on the same level of data usage. 312 00:15:57,200 --> 00:15:58,800 Speaker 1: Is the Is the Premier league like that or are you? 313 00:15:58,800 --> 00:16:00,440 Speaker 1: I think it's guys kind of a I like to 314 00:16:00,440 --> 00:16:02,920 Speaker 1: think we're well ahead. And you know, we've got a 315 00:16:03,000 --> 00:16:06,800 Speaker 1: young man um who's ahead of sports science that that 316 00:16:06,840 --> 00:16:10,160 Speaker 1: looks at data exclusively and actually probably doesn't actually watch 317 00:16:10,240 --> 00:16:12,520 Speaker 1: the game, reads the data from the game. And there's 318 00:16:12,520 --> 00:16:15,080 Speaker 1: a pretty famous interview that was in New York Times 319 00:16:15,120 --> 00:16:18,400 Speaker 1: recently where this man's name is Ian Graham and sat 320 00:16:18,400 --> 00:16:21,800 Speaker 1: with Jergen clop our manager, a German who also uses 321 00:16:22,360 --> 00:16:26,440 Speaker 1: data uh and went through Yogen's final season game by 322 00:16:26,480 --> 00:16:29,560 Speaker 1: game for the previous clubb manage, which coincidentally was Bruce 323 00:16:29,680 --> 00:16:31,960 Speaker 1: Adormond and Yogan said, well, you must have watched every game, 324 00:16:31,960 --> 00:16:34,440 Speaker 1: and he said, I actually don't watch the games. I 325 00:16:34,520 --> 00:16:37,200 Speaker 1: analyze and read the data streams that come out and 326 00:16:37,280 --> 00:16:39,800 Speaker 1: that's how we can feel for a player and whether 327 00:16:39,840 --> 00:16:43,040 Speaker 1: he fits our needs. So so whilst they're still scouting 328 00:16:43,040 --> 00:16:46,360 Speaker 1: and you look at a player, it's supplemented with data 329 00:16:46,400 --> 00:16:49,880 Speaker 1: that supports your your vindication about this player. Our guest 330 00:16:49,960 --> 00:16:54,120 Speaker 1: this week is Peter Moore, the CEO of Liverpool Football Club. Peter, 331 00:16:54,480 --> 00:16:59,920 Speaker 1: we talked about baseball before. However, we have seen many 332 00:17:00,040 --> 00:17:05,040 Speaker 1: American owners make their way across the pond for investment 333 00:17:05,240 --> 00:17:09,800 Speaker 1: in EPL teams and then they are sent back packing 334 00:17:09,800 --> 00:17:13,320 Speaker 1: with their tail between their legs. Why is John Henry 335 00:17:13,320 --> 00:17:17,639 Speaker 1: having success? What are the mistakes that others have made? John? 336 00:17:18,160 --> 00:17:22,359 Speaker 1: Actually John, Tom Werner, Mike Gordon through the core, you know, 337 00:17:22,400 --> 00:17:25,920 Speaker 1: principal owners of Family Sports Group. I think it's a number. 338 00:17:26,000 --> 00:17:28,800 Speaker 1: Lebron Ron James and he's I'm sure he shows up 339 00:17:28,840 --> 00:17:30,760 Speaker 1: every now and he's got a minority ownership, and we 340 00:17:30,800 --> 00:17:33,080 Speaker 1: appreciate when Lebron shows up. We actually appreciate when he 341 00:17:33,080 --> 00:17:36,800 Speaker 1: wears our gear as well. But from the perspective of 342 00:17:37,000 --> 00:17:40,160 Speaker 1: what our ownership I think is different. A patient approach, 343 00:17:40,560 --> 00:17:44,080 Speaker 1: getting the right people, getting quality, investing every penny that 344 00:17:44,160 --> 00:17:47,440 Speaker 1: the club makes back onto the field of play. Um, 345 00:17:47,480 --> 00:17:51,399 Speaker 1: there's no stealing away of profits. There is no not 346 00:17:51,560 --> 00:17:54,840 Speaker 1: engaging with the fans and understanding what the fans need. 347 00:17:55,600 --> 00:17:59,199 Speaker 1: We have been not shy about investing enormous amounts of 348 00:17:59,200 --> 00:18:01,679 Speaker 1: money and keep playing as our goalkeeper and our center 349 00:18:01,680 --> 00:18:03,959 Speaker 1: back in particular, that have made the difference in our 350 00:18:03,960 --> 00:18:06,439 Speaker 1: football team over the last couple of years. And I 351 00:18:06,480 --> 00:18:09,000 Speaker 1: think as well, what what John does well as he 352 00:18:09,000 --> 00:18:12,000 Speaker 1: applies we talked about this, he applies best practices from 353 00:18:12,040 --> 00:18:14,800 Speaker 1: Golden Sports here at the Red Sox. We all remember 354 00:18:14,800 --> 00:18:18,080 Speaker 1: what the Red Sox were before current ownership came in, 355 00:18:18,119 --> 00:18:20,800 Speaker 1: and it was eighty six years of futility and and 356 00:18:20,840 --> 00:18:24,640 Speaker 1: what they did is is I think provided a structure, 357 00:18:24,680 --> 00:18:27,159 Speaker 1: certainly provided capital to get the right players at the 358 00:18:27,240 --> 00:18:30,440 Speaker 1: right time and and put chemistry around found the right 359 00:18:30,440 --> 00:18:32,800 Speaker 1: guy and Terry Frank Cohner at that time, and I 360 00:18:32,880 --> 00:18:35,720 Speaker 1: think we found the right guy in Yogen Klop And 361 00:18:35,760 --> 00:18:38,120 Speaker 1: if you remember, that team was the Cowboys, and there 362 00:18:38,160 --> 00:18:41,359 Speaker 1: was chemistry in that locker room we have an amazing 363 00:18:41,440 --> 00:18:44,880 Speaker 1: chemistry within our team and Yogen does that absolutely brilliantly, 364 00:18:44,960 --> 00:18:47,600 Speaker 1: and ownership lets him get on with it. I'm curious 365 00:18:47,640 --> 00:18:50,440 Speaker 1: did they take a motion out of things As coaches, 366 00:18:50,480 --> 00:18:52,800 Speaker 1: as managers, you can get attached to players. But the 367 00:18:52,840 --> 00:18:56,560 Speaker 1: Red Sox during their drive of success, have taken this 368 00:18:56,600 --> 00:18:58,639 Speaker 1: approach of well, if you reach a certain age, we 369 00:18:58,680 --> 00:19:00,200 Speaker 1: don't not that we don't want you, but we're not 370 00:19:00,240 --> 00:19:02,720 Speaker 1: giving you long term. They realized that the analytics have 371 00:19:02,800 --> 00:19:05,000 Speaker 1: taken over and they look at the arc of careers 372 00:19:05,359 --> 00:19:07,359 Speaker 1: and really the numbers do dictate there's no room for 373 00:19:07,680 --> 00:19:11,120 Speaker 1: much emotion. I think that's true. And you know, we've 374 00:19:11,160 --> 00:19:13,879 Speaker 1: got a great example, if you will, of a player 375 00:19:13,880 --> 00:19:15,560 Speaker 1: that we got on what's known as a free transfer 376 00:19:15,600 --> 00:19:19,399 Speaker 1: from Manchester City, James Milner, that is actually improved in 377 00:19:19,480 --> 00:19:22,440 Speaker 1: age and now entering close to his thirty fourth year. 378 00:19:22,920 --> 00:19:25,399 Speaker 1: And and you look at James, and you look at 379 00:19:25,440 --> 00:19:30,280 Speaker 1: players of any other player that have been, if you will, 380 00:19:30,320 --> 00:19:34,280 Speaker 1: given away by a team as surplus to requirements. Um, 381 00:19:34,400 --> 00:19:36,359 Speaker 1: but what we do at Liverpool we look at the player, 382 00:19:36,400 --> 00:19:38,960 Speaker 1: well psychometrically, look at the player, look at the player 383 00:19:39,520 --> 00:19:41,960 Speaker 1: that is influenced in the dressing room, in the locker room, 384 00:19:42,040 --> 00:19:44,920 Speaker 1: and James certainly does that. Look this is not the 385 00:19:45,000 --> 00:19:47,880 Speaker 1: you know, the the baseball element or or what Bill 386 00:19:47,920 --> 00:19:50,840 Speaker 1: Belichick has done for fifteen years with the Patriots, which 387 00:19:50,880 --> 00:19:54,159 Speaker 1: is managing salary caps and as a Patriots fan, you know, 388 00:19:54,240 --> 00:19:56,720 Speaker 1: dumping your favorite player just to make room under the 389 00:19:56,760 --> 00:19:59,960 Speaker 1: cap um. This is about a little bit more sophici 390 00:20:00,000 --> 00:20:01,960 Speaker 1: a katie. What is the chemistry. Who are the players 391 00:20:02,320 --> 00:20:04,760 Speaker 1: what we call the shop stewards in football that will 392 00:20:04,800 --> 00:20:07,680 Speaker 1: manage that dressing room. Our captain and there's probably four 393 00:20:07,720 --> 00:20:10,000 Speaker 1: or five players who could be captains. All that comes 394 00:20:10,040 --> 00:20:13,439 Speaker 1: together in a team if you watch this play, that 395 00:20:13,560 --> 00:20:16,639 Speaker 1: pulls for each other. And not every team in our 396 00:20:16,720 --> 00:20:20,360 Speaker 1: league or in European football can say that there's division 397 00:20:20,400 --> 00:20:22,840 Speaker 1: in the locker room. There's superstars who feel that they 398 00:20:23,119 --> 00:20:25,159 Speaker 1: are too good for the team. None of that exists 399 00:20:25,160 --> 00:20:28,000 Speaker 1: at Liverpool. There's also division in the ranks of ownership. 400 00:20:28,200 --> 00:20:29,880 Speaker 1: And I'm gonna let you take you because I think 401 00:20:29,880 --> 00:20:32,320 Speaker 1: you probably know where I'm headed in terms of big market, 402 00:20:32,359 --> 00:20:35,440 Speaker 1: small markets, big revenue, small revenue, same questions we have here, 403 00:20:35,960 --> 00:20:39,040 Speaker 1: but they're not easy answers. Yeah, I mean, I'm curious 404 00:20:39,080 --> 00:20:42,760 Speaker 1: that there's you guys. The EPL divides up revenue in 405 00:20:42,760 --> 00:20:46,080 Speaker 1: a very different way than I think American sports fans 406 00:20:46,119 --> 00:20:48,800 Speaker 1: are used to, uh, two part questions, but first starters, 407 00:20:48,800 --> 00:20:50,119 Speaker 1: can you just kind of break it down for an 408 00:20:50,119 --> 00:20:53,879 Speaker 1: American who doesn't really understand our listeners, they don't understand 409 00:20:53,880 --> 00:20:56,560 Speaker 1: the way the EPL breaks down their revenue. How how 410 00:20:56,600 --> 00:20:59,240 Speaker 1: does it get shared? The billions of dollars that the 411 00:20:59,240 --> 00:21:01,760 Speaker 1: EPO makes each so the the e p L brings 412 00:21:01,800 --> 00:21:04,520 Speaker 1: in the media revenues from around the globe. We have 413 00:21:04,560 --> 00:21:07,359 Speaker 1: domestic media which is typically Sky Sports and BT, and 414 00:21:07,400 --> 00:21:12,800 Speaker 1: then a multitude of global broadcasters and more increasingly O 415 00:21:13,000 --> 00:21:16,120 Speaker 1: T T providers are coming in looking at innovative ways. 416 00:21:16,160 --> 00:21:18,560 Speaker 1: That all goes into a media part and that is 417 00:21:18,840 --> 00:21:21,919 Speaker 1: predetermined as regards from top of the league to bottom 418 00:21:21,960 --> 00:21:25,840 Speaker 1: of the league. The parity levels of this are it's 419 00:21:25,880 --> 00:21:30,000 Speaker 1: the most equitable league potentially in the world of how 420 00:21:30,040 --> 00:21:33,320 Speaker 1: the money is distributed and what that does. And it's 421 00:21:33,359 --> 00:21:35,480 Speaker 1: a lot of money, but what that does is allows 422 00:21:35,480 --> 00:21:38,000 Speaker 1: parody on the field to play as well. So you 423 00:21:38,040 --> 00:21:41,640 Speaker 1: can be fifteen in the Premier League and still through 424 00:21:41,680 --> 00:21:45,040 Speaker 1: the media revenue that comes in be making more money 425 00:21:45,080 --> 00:21:48,520 Speaker 1: than the top team in Portugal, for example, and we 426 00:21:48,560 --> 00:21:50,400 Speaker 1: know what we're going to make. On top of that, 427 00:21:50,440 --> 00:21:53,680 Speaker 1: there are facilities fees, So if you're a popular football 428 00:21:53,720 --> 00:21:57,280 Speaker 1: club like Liverpool, you get extra money when your your 429 00:21:57,320 --> 00:21:59,879 Speaker 1: game is broadcast live and as a result of that, 430 00:22:00,200 --> 00:22:02,920 Speaker 1: and you know publicly published, we got the most money 431 00:22:02,960 --> 00:22:04,760 Speaker 1: even though we didn't win the league. We got the 432 00:22:04,800 --> 00:22:07,560 Speaker 1: most money from the Premier League in this past season 433 00:22:07,640 --> 00:22:10,080 Speaker 1: here and and it's considerable. And what is the what 434 00:22:10,200 --> 00:22:12,639 Speaker 1: is the bucket of revenue that you guys keep to yourself? 435 00:22:12,720 --> 00:22:14,600 Speaker 1: If if I here in the US, if I go 436 00:22:14,680 --> 00:22:18,399 Speaker 1: on the Cowboys website and I buy a Cowboys uniform, 437 00:22:18,520 --> 00:22:20,520 Speaker 1: that money doesn't go to the Cowboys. That gets split 438 00:22:20,600 --> 00:22:25,080 Speaker 1: up among It's a different system. We own our own rights, 439 00:22:25,560 --> 00:22:29,520 Speaker 1: We drive our own retail, we drive our own globally Commis, 440 00:22:29,640 --> 00:22:32,679 Speaker 1: and we're investing heavily in building that up. We have 441 00:22:32,760 --> 00:22:35,119 Speaker 1: hundreds of millions of fans who want to get a 442 00:22:35,160 --> 00:22:37,679 Speaker 1: T shirt or a cap or or a replica shirt, 443 00:22:37,800 --> 00:22:41,520 Speaker 1: and we do that ourselves in conjunction with our manufacturing partner, 444 00:22:41,680 --> 00:22:44,320 Speaker 1: New Balance and Peter we've talked a bit about kind 445 00:22:44,320 --> 00:22:47,400 Speaker 1: of the globalization of soccer right now. I'm curious how 446 00:22:47,480 --> 00:22:50,840 Speaker 1: you balance the Liverpool fan, your fans in England, who 447 00:22:50,880 --> 00:22:53,200 Speaker 1: are you know, the majority of the people that show 448 00:22:53,280 --> 00:22:56,440 Speaker 1: up every Saturday and scream for for ninety minutes. How 449 00:22:56,520 --> 00:22:59,560 Speaker 1: you balance kind of catering to them versus we're here 450 00:22:59,600 --> 00:23:01,919 Speaker 1: in America right now, catering to your you know, your 451 00:23:01,960 --> 00:23:04,600 Speaker 1: fans in America or in China or in India, etcetera. 452 00:23:04,680 --> 00:23:08,800 Speaker 1: How do you kind of keep those two? You obviously 453 00:23:08,800 --> 00:23:10,800 Speaker 1: do both. I mean, and I coined a phrase when 454 00:23:10,880 --> 00:23:12,520 Speaker 1: arrived at the club a couple of years ago. We 455 00:23:12,560 --> 00:23:15,920 Speaker 1: have this unbelievable local heart that's powered by a global 456 00:23:15,960 --> 00:23:19,760 Speaker 1: pulse and so getting that balance right is exactly what 457 00:23:19,800 --> 00:23:23,560 Speaker 1: we need to do. Um. The the attraction of Liverpool 458 00:23:23,600 --> 00:23:27,920 Speaker 1: Football Club, the pilgrimages that people make to anfield for more, 459 00:23:27,920 --> 00:23:30,560 Speaker 1: allowing the globe is to soak in that ninety minutes 460 00:23:30,600 --> 00:23:34,480 Speaker 1: of atmosphere, the songs, the flags, the the the almost 461 00:23:34,600 --> 00:23:38,880 Speaker 1: vitriolic atmosphere when the fans in the stadium know that 462 00:23:38,960 --> 00:23:41,600 Speaker 1: the team needs them if they're struggling to get a 463 00:23:41,640 --> 00:23:43,879 Speaker 1: goal or they need to fight back from a goal down. 464 00:23:44,359 --> 00:23:48,359 Speaker 1: If you watched our what is now historic Champions League 465 00:23:48,440 --> 00:23:51,440 Speaker 1: semifinal second leg when we are three nailed down going 466 00:23:51,520 --> 00:23:54,320 Speaker 1: into the second leg against arguably the best club team 467 00:23:54,320 --> 00:23:57,359 Speaker 1: in the world. UM, the team will tell you that 468 00:23:57,359 --> 00:24:02,960 Speaker 1: that atmosphere of those fans helped diminish the impact that 469 00:24:03,320 --> 00:24:07,480 Speaker 1: Messy a Contino or Suarez a PK had on that game. 470 00:24:07,520 --> 00:24:09,800 Speaker 1: And I was there and I will never forget that, 471 00:24:09,880 --> 00:24:12,880 Speaker 1: as anybody was there. We we had to win by 472 00:24:12,960 --> 00:24:16,400 Speaker 1: four nil or or four clear goals and we did 473 00:24:16,560 --> 00:24:19,240 Speaker 1: against the world's greatest team. And you can point to 474 00:24:19,280 --> 00:24:22,159 Speaker 1: the crowd for being a contributing factor in that. But 475 00:24:22,240 --> 00:24:25,639 Speaker 1: balancing that is critical. We need that atmosphere to drive 476 00:24:25,720 --> 00:24:28,600 Speaker 1: the team. That's why people fly from all over the 477 00:24:28,600 --> 00:24:30,800 Speaker 1: world to come to anfield to watch Liverpool is to 478 00:24:30,880 --> 00:24:35,160 Speaker 1: absorb that atmosphere. UM So local ticket member sales that 479 00:24:36,280 --> 00:24:39,119 Speaker 1: make sure that our locals are advantage. There's best we 480 00:24:39,200 --> 00:24:41,480 Speaker 1: possibly can. If you live in a particular postcode that 481 00:24:41,520 --> 00:24:44,439 Speaker 1: begins with an L for Liverpool, you've got a member's 482 00:24:44,440 --> 00:24:47,600 Speaker 1: sale that's private. So we're continuing to focus on giving 483 00:24:47,640 --> 00:24:51,280 Speaker 1: back everything we can to our local fans so that 484 00:24:51,359 --> 00:24:53,560 Speaker 1: they've got the best opportunity to be in the stadium. 485 00:24:53,600 --> 00:24:55,960 Speaker 1: But challenge we have right now. The demand for our 486 00:24:56,000 --> 00:24:58,679 Speaker 1: tickets far out strips the supply that we have. It 487 00:24:58,720 --> 00:25:02,480 Speaker 1: out make a bigger stay. Yeah, you have the opportunity. 488 00:25:02,480 --> 00:25:04,760 Speaker 1: It's something we're looking at here. Yeah, I mean we are. 489 00:25:04,800 --> 00:25:07,280 Speaker 1: We We were as we did with our new Maine stand, 490 00:25:07,280 --> 00:25:10,960 Speaker 1: which is four years old. Now we're gonna take our time. Um, 491 00:25:11,000 --> 00:25:13,800 Speaker 1: if you're familiar with anfield, it's unlike an American stadium. 492 00:25:13,840 --> 00:25:16,000 Speaker 1: It sits right in a residential area. So it's not 493 00:25:16,400 --> 00:25:18,000 Speaker 1: just a question as you might be able to do 494 00:25:18,080 --> 00:25:20,359 Speaker 1: out here with like the old Medal Lands, where just 495 00:25:20,400 --> 00:25:23,040 Speaker 1: like build out, it's something that has to be done 496 00:25:23,040 --> 00:25:25,440 Speaker 1: in a very measured way and and and in conjunction 497 00:25:25,440 --> 00:25:27,080 Speaker 1: with the local rest. Only a guy who lived in 498 00:25:27,119 --> 00:25:28,600 Speaker 1: the US for a long times like, yeah, you know, 499 00:25:28,640 --> 00:25:31,199 Speaker 1: like the Medal Lands, you see that thing they're going up. 500 00:25:31,200 --> 00:25:34,399 Speaker 1: Now you see this indoor mall they have, Yeah, we 501 00:25:34,480 --> 00:25:36,960 Speaker 1: have their land here. The American stadium model is to 502 00:25:37,040 --> 00:25:39,879 Speaker 1: build in the outskirts, so you have the land. The 503 00:25:39,920 --> 00:25:42,679 Speaker 1: British stadium model, the English stadium model was to build 504 00:25:42,680 --> 00:25:44,760 Speaker 1: the stadium in the late eighteen hundred right in the 505 00:25:44,760 --> 00:25:47,680 Speaker 1: middle of the town so people the working classman basically 506 00:25:47,720 --> 00:25:50,600 Speaker 1: could walk to the stadium. We had a guy's who 507 00:25:50,640 --> 00:25:53,800 Speaker 1: own a prominent European soccer team I won't name it 508 00:25:54,040 --> 00:25:55,880 Speaker 1: in the in the office a couple of years ago 509 00:25:55,920 --> 00:25:58,440 Speaker 1: and they were asking us how do we grow our 510 00:25:58,480 --> 00:26:00,320 Speaker 1: brand here in the US, and I said, the first 511 00:26:00,320 --> 00:26:02,320 Speaker 1: thing you do, get your star player on the cover 512 00:26:02,359 --> 00:26:06,119 Speaker 1: of FIFA. You used to run A Sports before you 513 00:26:06,160 --> 00:26:09,120 Speaker 1: took this job at Liverpool. You're kind of uniquely suited 514 00:26:09,160 --> 00:26:11,919 Speaker 1: to to think about what FIFA has done impact wise 515 00:26:12,320 --> 00:26:16,040 Speaker 1: for clubs. How important is that video game globally and 516 00:26:16,119 --> 00:26:19,920 Speaker 1: helping a club like Liverpool add more fans give its 517 00:26:19,960 --> 00:26:22,159 Speaker 1: current fans kind of an interaction with the club when 518 00:26:22,160 --> 00:26:25,280 Speaker 1: they can't come to anfield for games every Saturday. Well, 519 00:26:25,359 --> 00:26:27,160 Speaker 1: it's it's a great point and and it's a good 520 00:26:27,160 --> 00:26:30,159 Speaker 1: opportunity for me to welcome back A Sports to the 521 00:26:30,240 --> 00:26:33,320 Speaker 1: Liverpool brand. And we've just announced the deal with Electronic 522 00:26:33,400 --> 00:26:35,479 Speaker 1: Arts through A Sports to be part of the FIFA 523 00:26:35,520 --> 00:26:38,919 Speaker 1: family again. Um, when I was president of A Sports 524 00:26:38,960 --> 00:26:42,239 Speaker 1: and more recently chief operating officer at that's exactly what 525 00:26:42,280 --> 00:26:45,240 Speaker 1: we looked at with FIFA is building out a game 526 00:26:45,320 --> 00:26:46,800 Speaker 1: that used to be here's a game, you buy, you 527 00:26:46,880 --> 00:26:49,320 Speaker 1: play it, and you buy it again the following year. 528 00:26:49,920 --> 00:26:53,320 Speaker 1: It became a service model very quickly, maybe six seven 529 00:26:53,359 --> 00:26:56,240 Speaker 1: years ago, with a thing called Ultimate Team and being 530 00:26:56,640 --> 00:26:59,080 Speaker 1: to do play Ultimate Team, well, you needed to understand 531 00:26:59,080 --> 00:27:02,119 Speaker 1: who the players were. You needed to understand the history 532 00:27:02,119 --> 00:27:04,320 Speaker 1: of the team. You need to understand who the best 533 00:27:04,359 --> 00:27:07,360 Speaker 1: players were for the kind of digital points that you had. 534 00:27:07,480 --> 00:27:11,600 Speaker 1: Liverpool was important because we identified clubs that had tremendous 535 00:27:11,600 --> 00:27:14,800 Speaker 1: engagement and what would happen when you played FIFA. First 536 00:27:14,800 --> 00:27:16,880 Speaker 1: thing you kind of do is idea, who's your favorite club? 537 00:27:17,400 --> 00:27:20,159 Speaker 1: And so that allowed us at e A to start 538 00:27:20,200 --> 00:27:24,400 Speaker 1: building heat maps of where followings of engagement were and 539 00:27:24,440 --> 00:27:29,400 Speaker 1: then target those with that team. Um. It culminated with 540 00:27:29,760 --> 00:27:33,440 Speaker 1: Jordan Henderson, captain who who proudly raised that cup that 541 00:27:33,600 --> 00:27:36,200 Speaker 1: sat next to me just a few weeks ago, being 542 00:27:36,280 --> 00:27:38,880 Speaker 1: on the cover of a FIFA game three years ago, 543 00:27:38,920 --> 00:27:42,320 Speaker 1: and he was alongside Messi and and you know, I 544 00:27:42,359 --> 00:27:44,480 Speaker 1: was thinking the other night, how much kind of abuse 545 00:27:44,560 --> 00:27:47,920 Speaker 1: weird Iago for putting Jordan Henderson on the same cover 546 00:27:47,960 --> 00:27:52,399 Speaker 1: as Lionel Messi. Or fast forward to June one, in 547 00:27:52,400 --> 00:27:55,440 Speaker 1: the evening, late evening in Madrid when Jordan Henderson raises 548 00:27:55,760 --> 00:27:58,879 Speaker 1: that cup and Lionel Messi is sat at home watching 549 00:27:58,880 --> 00:28:02,640 Speaker 1: it on television shoe. So so I think that's here's 550 00:28:02,680 --> 00:28:07,919 Speaker 1: in Barcelona. Um, there's vindication for the belief we had 551 00:28:07,960 --> 00:28:11,960 Speaker 1: in Jordan's great captain for our football club. But but 552 00:28:12,240 --> 00:28:16,359 Speaker 1: you bet, FIFA, in particularly in the United States and 553 00:28:16,359 --> 00:28:18,960 Speaker 1: in particularly with the increase in the quality of the broadcast, 554 00:28:19,040 --> 00:28:22,359 Speaker 1: the Premier League in the United States educated young American 555 00:28:22,480 --> 00:28:27,240 Speaker 1: boys primarily into what soccer was all about, and the 556 00:28:27,280 --> 00:28:29,399 Speaker 1: Premier League benefited enormals. So now you need to make 557 00:28:29,440 --> 00:28:31,480 Speaker 1: some money off that you mentioned O T T earlier. 558 00:28:31,520 --> 00:28:33,800 Speaker 1: And what this is all about is director consumer teams 559 00:28:33,800 --> 00:28:36,840 Speaker 1: are taking everything direct to consumer as well as our athletes. 560 00:28:36,880 --> 00:28:39,080 Speaker 1: Most Salad can probably go make himself a ton of 561 00:28:39,080 --> 00:28:43,720 Speaker 1: money direct to his personal fans as well as Liverpool fans. 562 00:28:43,840 --> 00:28:47,200 Speaker 1: You mentioned Messi brings me to Barcelona. We got an 563 00:28:47,280 --> 00:28:50,160 Speaker 1: email today, as a matter of fact, Mr Yovie Williams 564 00:28:50,400 --> 00:28:54,680 Speaker 1: that their revenue this year was one point one billion dollars. 565 00:28:55,000 --> 00:28:57,920 Speaker 1: They were the first club to break a billion. Where 566 00:28:58,040 --> 00:29:01,440 Speaker 1: is the revenue going for Liverpool? When do we see 567 00:29:01,480 --> 00:29:04,920 Speaker 1: Liverpool number one in that all importrait all important metrics. 568 00:29:05,000 --> 00:29:07,160 Speaker 1: Clubs like Barcelona have a different business model to us. 569 00:29:07,160 --> 00:29:11,640 Speaker 1: They're they're primarily shareholder owned. Uh, they have a tremendous 570 00:29:11,680 --> 00:29:14,600 Speaker 1: revenue stream to their credit as well. The success on 571 00:29:14,640 --> 00:29:16,720 Speaker 1: the pitch over the last decade. You can link that 572 00:29:16,800 --> 00:29:19,760 Speaker 1: almost directly to Messy at times and in the Ester 573 00:29:19,880 --> 00:29:23,280 Speaker 1: and Zavi but is is there they're reaping the benefit 574 00:29:23,320 --> 00:29:26,720 Speaker 1: of that. I think we're at the front end of that. Um. 575 00:29:26,760 --> 00:29:28,600 Speaker 1: You know, we've opened a sales office in the last 576 00:29:28,600 --> 00:29:32,640 Speaker 1: few years in London. Are commercial sponsors are becoming more sophisticated, 577 00:29:32,680 --> 00:29:35,600 Speaker 1: They're more global and more importantly than not just writing 578 00:29:35,680 --> 00:29:39,120 Speaker 1: us checks. They're helping us activate our football club on 579 00:29:39,160 --> 00:29:41,640 Speaker 1: a global basis, whether it's Standard Chartered who we were 580 00:29:41,680 --> 00:29:44,360 Speaker 1: on the front of our shirts, Western Union on our sleeves, 581 00:29:44,400 --> 00:29:47,200 Speaker 1: New Balance. You know, there's there's American linkages to a 582 00:29:47,240 --> 00:29:49,760 Speaker 1: lot of that. You asking them to do that or 583 00:29:49,800 --> 00:29:51,800 Speaker 1: do they look for increase r o I for those 584 00:29:51,800 --> 00:29:54,360 Speaker 1: sponsor dollars. When we sit down together and these are 585 00:29:54,480 --> 00:29:58,200 Speaker 1: massive deals, we don't just say how much, we say 586 00:29:58,320 --> 00:30:02,000 Speaker 1: how will you benefit? Let's let's say Standard Chartered, who 587 00:30:02,000 --> 00:30:04,800 Speaker 1: are about to be in when this current deal they'll 588 00:30:04,840 --> 00:30:08,840 Speaker 1: be thirteen years on our shirt. How do we, Liverpool 589 00:30:08,840 --> 00:30:12,320 Speaker 1: Football Club help you drive your brand around the world 590 00:30:12,800 --> 00:30:15,719 Speaker 1: through the utilization of our intellectual property on our players? 591 00:30:15,880 --> 00:30:19,400 Speaker 1: And how do you standard chartered through your values help 592 00:30:19,520 --> 00:30:22,680 Speaker 1: drive Liverpool Football Club, particularly in Asia were they're based. 593 00:30:22,840 --> 00:30:26,400 Speaker 1: Same with New Balance, same with Western Union. More recently Acts, 594 00:30:26,640 --> 00:30:29,280 Speaker 1: one of the world's biggest global insurance companies who share 595 00:30:29,280 --> 00:30:32,320 Speaker 1: the same values on health and fitness and activity with 596 00:30:32,400 --> 00:30:34,640 Speaker 1: young people as do we. How do we share our 597 00:30:34,720 --> 00:30:39,560 Speaker 1: values together as to global entities and create a rising 598 00:30:39,560 --> 00:30:42,080 Speaker 1: tide that lifts both boats either more. This is simply 599 00:30:42,120 --> 00:30:44,120 Speaker 1: not enough time. We're gonna have to have you back 600 00:30:44,400 --> 00:30:47,640 Speaker 1: one of these days. We would love to We could 601 00:30:47,680 --> 00:30:52,480 Speaker 1: go for a long do I do I need to 602 00:30:52,480 --> 00:30:55,600 Speaker 1: authorize it with your bosses somewhere. Okay, I'd love to 603 00:30:55,600 --> 00:30:58,760 Speaker 1: see you over there. We'd love to see it. Thank you, pleasure. 604 00:30:59,040 --> 00:31:01,680 Speaker 1: The more you talk about the cool guy, I love 605 00:31:01,760 --> 00:31:04,680 Speaker 1: the way that he was talking about where the Johnny 606 00:31:04,720 --> 00:31:09,280 Speaker 1: come lately as the United States on a global platform 607 00:31:09,480 --> 00:31:12,719 Speaker 1: for our sports, and of course they've been doing it 608 00:31:12,760 --> 00:31:16,280 Speaker 1: for years and Peter Moore was very good at what 609 00:31:16,320 --> 00:31:20,360 Speaker 1: he does. I'm not sure if that takeaways my takeaway, 610 00:31:20,600 --> 00:31:23,040 Speaker 1: and the NBA has been in China for thirty forty 611 00:31:23,120 --> 00:31:27,120 Speaker 1: years now, well I'm sorry, so so when has no 612 00:31:27,320 --> 00:31:30,800 Speaker 1: hockey has been outside of Russia when as you've seen 613 00:31:30,800 --> 00:31:34,840 Speaker 1: a global platform for that for hockey, they're trying China 614 00:31:34,840 --> 00:31:37,680 Speaker 1: as well. That's what I'm trying China, That's what I'm saying. 615 00:31:37,800 --> 00:31:41,640 Speaker 1: It's like, I get soccer is already in It's popular 616 00:31:41,720 --> 00:31:44,080 Speaker 1: in China, I mean hockey is not. We're trying to 617 00:31:44,120 --> 00:31:49,400 Speaker 1: get baseball expanded. Yeah, it's it's gonna happen, man, Yeah, 618 00:31:49,440 --> 00:31:52,720 Speaker 1: I think I I like the part where he talked about, um, 619 00:31:52,760 --> 00:31:55,160 Speaker 1: you know the way the revenue is shared differently. It's 620 00:31:55,200 --> 00:31:57,479 Speaker 1: a totally different model over there than it is here. Right, 621 00:31:57,520 --> 00:31:59,840 Speaker 1: we have a lot of parody in all of our leagues, 622 00:31:59,880 --> 00:32:02,160 Speaker 1: but because we have salary caps and revenue sharing and 623 00:32:02,200 --> 00:32:06,320 Speaker 1: English soccer has, yes we do, No, we don't compared 624 00:32:06,360 --> 00:32:11,120 Speaker 1: to English. Absolutely hate you know that Patriots are gonna 625 00:32:11,120 --> 00:32:16,760 Speaker 1: win every year. There is there hand no other europe 626 00:32:16,760 --> 00:32:20,160 Speaker 1: teams have won in the last years five how many 627 00:32:20,240 --> 00:32:22,360 Speaker 1: NBA champions if they've been in the last thirty years, 628 00:32:22,960 --> 00:32:26,520 Speaker 1: you cannot argue that NBA parody is anything below what 629 00:32:26,640 --> 00:32:29,880 Speaker 1: you see. There is absolutely NBA parody. Let me finish 630 00:32:29,920 --> 00:32:31,600 Speaker 1: my point. Every year we go, we know who's gonna 631 00:32:31,600 --> 00:32:34,240 Speaker 1: win the NBA or be in the finals. English soccer 632 00:32:34,360 --> 00:32:37,080 Speaker 1: has six teams an outside of Lester, they're really the 633 00:32:37,080 --> 00:32:38,720 Speaker 1: only thing. I would say there's fewer than six in 634 00:32:38,720 --> 00:32:40,760 Speaker 1: the NBA that have a legitimate shot at winning. That's 635 00:32:40,800 --> 00:32:43,360 Speaker 1: not that's not true, but that's what the last thirty 636 00:32:43,400 --> 00:32:46,880 Speaker 1: years has shown me. That is there are YouTube pick 637 00:32:46,880 --> 00:32:49,040 Speaker 1: who's gonna be in the NBA champions. To argue that 638 00:32:49,120 --> 00:32:51,840 Speaker 1: there is less parody in the NBA and in English 639 00:32:51,840 --> 00:32:57,760 Speaker 1: soccer is an idiotic. The NBA has a salary cap 640 00:32:58,160 --> 00:33:01,840 Speaker 1: is revenue sharing. Oh, the NBA has a soft salary cap, 641 00:33:02,320 --> 00:33:07,520 Speaker 1: makes a big hard significantly different than no secary. So 642 00:33:07,560 --> 00:33:09,680 Speaker 1: you're telling me there's a correlation between the cap and 643 00:33:09,720 --> 00:33:13,360 Speaker 1: the parody. Whereas the most dominant team franchise and all 644 00:33:13,400 --> 00:33:16,040 Speaker 1: of team sports exists in the sport that has the 645 00:33:16,040 --> 00:33:20,120 Speaker 1: hard cap. Again, the New England Patriots, they went every 646 00:33:20,200 --> 00:33:22,400 Speaker 1: year and there's a hard salary cap. They don't win 647 00:33:22,400 --> 00:33:25,440 Speaker 1: every year just about They have done very well, for sure, 648 00:33:25,480 --> 00:33:28,680 Speaker 1: they have. You you're saying that salary cap doesn't matter 649 00:33:28,680 --> 00:33:32,000 Speaker 1: for parody. I'm saying not as much as perhaps if 650 00:33:32,040 --> 00:33:35,800 Speaker 1: you figure out the better way which they have English soccer, 651 00:33:35,920 --> 00:33:38,000 Speaker 1: both in the way they divvy up their revenue and 652 00:33:38,040 --> 00:33:40,360 Speaker 1: the fact that the richest teams are allowed to spend 653 00:33:40,400 --> 00:33:43,880 Speaker 1: significantly more money than six teams every year. Yeah, it 654 00:33:43,920 --> 00:33:47,360 Speaker 1: creates a team a different business model than we have 655 00:33:47,440 --> 00:33:49,320 Speaker 1: in any league here and the lying there. But the 656 00:33:49,360 --> 00:33:52,040 Speaker 1: fact is I still have a pretty good chance if 657 00:33:52,120 --> 00:33:53,760 Speaker 1: I'm picking out of a hat. If I don't get 658 00:33:53,800 --> 00:33:55,320 Speaker 1: one of six teams in the e p L, I 659 00:33:55,360 --> 00:33:58,360 Speaker 1: ain't winning outside of Leicester like happen. We should create 660 00:33:58,360 --> 00:34:00,640 Speaker 1: a bet here. Actually, you give me the Big six 661 00:34:01,200 --> 00:34:03,720 Speaker 1: for the e p L this year, I'll give you 662 00:34:03,720 --> 00:34:06,760 Speaker 1: your pick of six NBA teams to win the title. Okay, 663 00:34:07,040 --> 00:34:08,640 Speaker 1: and we'll put some We'll put some money on on 664 00:34:08,840 --> 00:34:12,840 Speaker 1: who we think is more is no, No, that's the 665 00:34:12,880 --> 00:34:14,480 Speaker 1: one thing to night when I agree on right now, 666 00:34:16,760 --> 00:34:25,759 Speaker 1: Number of the week five hundred dollars dollars, I send 667 00:34:25,760 --> 00:34:27,880 Speaker 1: you this or you didn't send me this. God, I 668 00:34:27,960 --> 00:34:32,319 Speaker 1: keep forgetting things I send you. I don't know. I 669 00:34:32,320 --> 00:34:35,719 Speaker 1: have no idea it's relevant for within the week let's 670 00:34:35,719 --> 00:34:40,160 Speaker 1: put it back relevant within the week. Okay, you're trying 671 00:34:40,200 --> 00:34:44,719 Speaker 1: to tell us clues are not healthy, all right? And 672 00:34:44,719 --> 00:34:49,640 Speaker 1: I said dollars. Now we heard the dollars. Mariano Rivera. Yeah, 673 00:34:49,800 --> 00:34:52,919 Speaker 1: the greatest closer, flat out in the history of Major 674 00:34:53,000 --> 00:34:57,799 Speaker 1: League Baseball. Yeah, oh that's what he signed, signed with 675 00:34:57,840 --> 00:35:00,279 Speaker 1: the Yankees, and what a bonus the bone. This was 676 00:35:05,600 --> 00:35:10,320 Speaker 1: the same year as Brian Taylor, because I remember that 677 00:35:10,600 --> 00:35:13,280 Speaker 1: was the dominant signing for the Yankees when they paid 678 00:35:13,320 --> 00:35:16,480 Speaker 1: the high school lefty like a million but whatever it was. 679 00:35:17,000 --> 00:35:18,680 Speaker 1: Do you even know who Brian Tylor? He was a 680 00:35:19,000 --> 00:35:22,000 Speaker 1: early draft pick right like, oh yeah, top top, top pick, 681 00:35:22,320 --> 00:35:25,880 Speaker 1: left handed high school kid who just got mega dollars 682 00:35:25,920 --> 00:35:28,200 Speaker 1: from the Yankees. And as we know, Brian Taylor never 683 00:35:28,280 --> 00:35:31,720 Speaker 1: pitched a single pitch in the base heard his shoulder 684 00:35:31,719 --> 00:35:34,640 Speaker 1: and that was it. But I mean, just remember when 685 00:35:35,800 --> 00:35:40,120 Speaker 1: when Marianna Rivera came here. He didn't know English, he 686 00:35:40,280 --> 00:35:44,280 Speaker 1: just he came over, and which I always wonder, why 687 00:35:45,239 --> 00:35:49,920 Speaker 1: didn't anybody see right away that this guy was the 688 00:35:49,960 --> 00:35:53,000 Speaker 1: best ever? No, because you gotta remember he didn't come 689 00:35:53,160 --> 00:35:57,640 Speaker 1: Marianna Rivera, that were we know now until after he 690 00:35:57,719 --> 00:36:01,840 Speaker 1: heard his shoulder he had he had the surgery. It 691 00:36:02,239 --> 00:36:04,560 Speaker 1: was an elbow or it was it Tommy John he 692 00:36:04,600 --> 00:36:06,440 Speaker 1: had significant I think it was Tommy John had the 693 00:36:06,480 --> 00:36:09,760 Speaker 1: surgery and developed the Cut festival. Like he was a starter. 694 00:36:10,360 --> 00:36:13,760 Speaker 1: Marietta was a starter. And when you have basically one pitch, 695 00:36:14,160 --> 00:36:16,920 Speaker 1: you can't be a starter. But you know what, when 696 00:36:16,920 --> 00:36:19,120 Speaker 1: they figure it out and you say, you know, maybe 697 00:36:19,120 --> 00:36:20,839 Speaker 1: that one pitch works out of the where he can 698 00:36:20,880 --> 00:36:26,440 Speaker 1: really crank it for three batters, there you go. Sometimes 699 00:36:26,440 --> 00:36:35,640 Speaker 1: you're back into things like me. You know, yeah, it 700 00:36:35,640 --> 00:36:38,000 Speaker 1: comes the voice, there it comes. This has been the 701 00:36:38,000 --> 00:36:41,279 Speaker 1: Bloomberg Business of Sports. We're here for you each and 702 00:36:41,360 --> 00:36:43,560 Speaker 1: every week. You can follow me on Twitter at Big 703 00:36:43,560 --> 00:36:47,000 Speaker 1: Bar Sports. You can follow me at no V Underscore Williams, 704 00:36:47,080 --> 00:36:49,399 Speaker 1: and you can follow me at SASH. We are here 705 00:36:49,520 --> 00:36:52,680 Speaker 1: every week at this time and catch our podcast Monday's, 706 00:36:52,719 --> 00:36:56,120 Speaker 1: Wednesdays and Thursday. You're listening to Bloomberg Business of Sports 707 00:36:56,120 --> 00:36:58,320 Speaker 1: from Bloomberg Radio around the world.