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Speaker 1: I'm a hustle, all right.

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Speaker 2: So this is Umberto, Great Goosa of the Chory Man.

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Speaker 2: That's what his business is called. This is a great story, Umberto. Congratulations.

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Speaker 2: You and Sempedro are hometown hustler.

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Speaker 3: Yeah, thank you for having me, of course.

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Speaker 2: So I'm going to get to your your business and

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Speaker 2: the details because I'm a food and I can't wait

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Speaker 2: to talk about the actual product. But just share your story,

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Speaker 2: Like what made you quit such a real that's a

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Speaker 2: real job. You're working at a free clinic, you're in

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Speaker 2: the medical business as an assistant, you're studying to be

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Speaker 2: a nurse, and you say, I've had it.

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Speaker 1: How'd you do that?

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Speaker 3: I got tired of eating beans and lentils every day,

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Speaker 3: you know. I had to support myself to go to

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Speaker 3: school and k bills, you know, like a regular student.

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Speaker 3: And it got to the point where it's like there's

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Speaker 3: got to be a better way, you know, And so

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Speaker 3: I took a break from school and I went to

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Speaker 3: Mexico and spend time with my family. All they're all

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Speaker 3: in the cattle business and butchering business, and on my

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Speaker 3: mom's side of the family, they're in the poultry business

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Speaker 3: and restaurant business. After spending as some mester over there,

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Speaker 3: I came back and I was like, I think I'm

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Speaker 3: gonna make churiso because my dad, when he's a I'm

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Speaker 3: a first generation born here as an immigrant when you

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Speaker 3: got here making me, he would make shiriso when I

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Speaker 3: was a kid. And so that's where I get the

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Speaker 3: twenty so background is from my dad and my mom's

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Speaker 3: family and themselves. And so when I came back from

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Speaker 3: that semester that I took off, I was like, yeah,

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Speaker 3: I think that's what I'm gonna do. After spending time

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Speaker 3: in the butcher shops, I came home. I didn't even

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Speaker 3: think about it. I was like, you know what, I'm

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Speaker 3: going to try my luck making triso. And I told

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Speaker 3: everything I owned, and whatever I couldn't get money for

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Speaker 3: I gave away and I just stripped my apartment and

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Speaker 3: bought the first fifty pounds meat, a meat friender, and

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Speaker 3: some spices. In March of twenty thirteen.

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Speaker 2: Wow, that is brave, bro. So you started selling. You

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Speaker 2: got the fifty pounds of meat, and then I was

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Speaker 2: reading here that you initially sold about a hundred pound

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Speaker 2: of touriso every three months.

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Speaker 3: Yeah. It would take me every three months because I

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Speaker 3: was walking on flip. I had a little stroller and

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Speaker 3: a little and I would walk the streets of Culver City,

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Speaker 3: Santa Monica, Venice and just people that were walking on

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Speaker 3: the street or you know. I would hand out a

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Speaker 3: little business part and tell them, hey, I saw too,

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Speaker 3: and they look at me and they're like what. And

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Speaker 3: I bring out a little bag of chartiso and I'm like,

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Speaker 3: this is chariso. If you guys ever meet too, let

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Speaker 3: me know. It's a sausage. And that's how I started

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Speaker 3: knocking on doors. I would walk in the kitchens in

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Speaker 3: the back of the alleys in vans and a habit kinney.

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Speaker 3: It's knocking on doors and I'll be like, hey, I

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Speaker 3: want to talk to the chepherd, the su chef and

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Speaker 3: they'd be like who are you And I'm like, I'm

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Speaker 3: the Toriiso man. I have products.

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Speaker 2: Yeah, so happy like you went door to door trying

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Speaker 2: to get in the kitchens of restaurants as the toy man.

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Speaker 1: Yeah, now your business is called that now right.

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Speaker 3: It's the treaty man. In the nick that the toady.

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Speaker 3: The actual name comes from my dad's name and that's

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Speaker 3: where they used to call them when I was a kid.

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Speaker 3: It's totty for sure, for Toisa man so Tody and

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Speaker 3: then we named it the toady Man.

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Speaker 2: Yeah, or man Jory Mobile. That's what he rolls around me.

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Speaker 2: So all right, here's the now.

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Speaker 1: This is a great success story. It's a about the grind.

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Speaker 2: I mean, you didn't know anybody, you didn't know how

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Speaker 2: to do it. You just went for it with persistence

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Speaker 2: and determination. And now check this out, Umberta Regosa of

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Speaker 2: the Chory Man, which you can go to at the

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Speaker 2: Choryman on Instagram. He is now selling to over twenty restaurants,

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Speaker 2: to markets, to distributors in the Greater LA area.

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Speaker 1: And he's made it work. He's made it work. That's awesome.

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Speaker 1: I love a grind man.

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Speaker 2: Yeah.

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Speaker 3: Fifteen hour day, seven days a week, that's what it takes.

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Speaker 1: But you're happy, right, Oh, every day.

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Speaker 3: I wake up today, I woke up at three in

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Speaker 3: the morning. I was in West LA by three thirty

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Speaker 3: delivering and I delivered all through West LA and mid

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Speaker 3: to the LA and then headed back to my shop

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Speaker 3: and I'm right now warming everything up.

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Speaker 2: Okay, there's a sign that says Choryman and it's on

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Speaker 2: Alma Street and West twenty third in San Pedro. Go

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Speaker 2: get some chisos today and have him be sold out.

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Speaker 2: Get all that meat and slicesal get all the good

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Speaker 2: stuff for the weekend.

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Speaker 3: Thank you. Yeah, we have anything, you know, from Grilly

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Speaker 3: treesos to Pan Brighton Treos. We have burritos if you

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Speaker 3: guys want to just have breakfast Britos, our top taillers,

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Speaker 3: our breakfast Breedo with potatoes, egg cheese, and chito. Oh

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Speaker 3: that's what we sell. You know. We're open from eight

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Speaker 3: to two Wednesday through Sunday.

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Speaker 2: So I also think it's a spin off of the

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Speaker 2: Marvel universe The jury Man, because this is like a person.

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Speaker 1: Yeah, I mean it's like a great I think it's

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Speaker 1: a great superhero film. Yeah, all right, The jury Man.

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Speaker 1: Thank you, and Berto appreciate your hometown house. Keep it up, brother,

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Speaker 1: Thank you so much.

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Speaker 3: Have a good day. You know.

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Speaker 2: My favorite too, My favorite part is I went door

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Speaker 2: to door, knocking in the back doors of kitchens and saying, hey,

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Speaker 2: let me let me just show you what I got.

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Speaker 2: And he did it, like he chipped away and made it.

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Speaker 2: That was twenty thirteen when he started twenty twenty four,

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Speaker 2: it took a minute.

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Speaker 1: That's the epitome of hustling. That's what hustles. I got

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Speaker 1: so excited about exactly