WEBVTT - EYL #10 Major Key. 0:00:00.400 --> 0:00:03.120 Coach, the energy out there felt different. What changed for 0:00:03.160 --> 0:00:03.800 the team today? 0:00:03.880 --> 0:00:06.000 It was the new game day scratches from the California 0:00:06.080 --> 0:00:09.440 Lottery players. Everything. Those games sent the team's energy through 0:00:09.480 --> 0:00:09.840 the roof. 0:00:09.880 --> 0:00:11.880 Are you saying it was the off field play that 0:00:11.920 --> 0:00:13.000 made the difference on the field. 0:00:13.119 --> 0:00:15.840 Hey, little play makes your day, and today it made 0:00:15.880 --> 0:00:16.279 the game. 0:00:16.760 --> 0:00:18.800 That's all for now, coach, one more question. 0:00:18.960 --> 0:00:21.800 Play the new Los Angeles Chargers, San Francisco forty nine 0:00:21.880 --> 0:00:24.960 ers and Los Angeles Rams scratchers from the California Lottery. 0:00:25.040 --> 0:00:28.200 A little play can make your day. Peace made responsibily. 0:00:28.240 --> 0:00:50.840 Must be eighteen years or older to purchase late or claim. 0:00:50.880 --> 0:00:56.360 All right, guys, welcome back episode ten. Time Fly, Time Flies. 0:00:56.400 --> 0:00:58.600 This is a monumental episode for us because it's on 0:00:58.800 --> 0:01:01.760 tenth one, tenth week. So first of all, we want 0:01:01.800 --> 0:01:06.200 to thank you guys. Our growth has been tremendous on 0:01:06.280 --> 0:01:11.760 all audio platforms, on YouTube, on Instagram ten weeks in 0:01:11.959 --> 0:01:14.759 and you know we're hitting the ground running. So that's 0:01:14.800 --> 0:01:18.040 only because you guys that are spreading the words. So 0:01:18.120 --> 0:01:19.080 thank you, thank. 0:01:18.920 --> 0:01:23.600 You, thank you everybody who's been supporting, hitting our website up, 0:01:23.840 --> 0:01:26.360 getting the merged. We really appreciate it, Thank you so much. 0:01:26.440 --> 0:01:28.960 All right, So we're going to jump into it this 0:01:29.000 --> 0:01:34.199 week with one of the biggest topics of discussion, which 0:01:34.240 --> 0:01:39.880 is a massive college cheating scandal Colle's admissions cheating scandal, 0:01:40.360 --> 0:01:44.600 and it reaches pretty broad reaching. It's the biggest one 0:01:44.720 --> 0:01:48.520 in American history FBI probe. So I put it on 0:01:48.560 --> 0:01:50.920 my Instagram, I put it on our Instagram, actually on 0:01:50.960 --> 0:01:53.040 your leisure page to see, you know, the reaction if 0:01:53.040 --> 0:01:54.440 we should talk about it or not. And a lot 0:01:54.440 --> 0:01:56.480 of people wanted us to talk about it, and a 0:01:56.520 --> 0:01:59.960 lot of people really wasn't sure exactly the full dynamic, 0:02:00.440 --> 0:02:03.680 what happens, like, what it really encountered, and you know, 0:02:03.920 --> 0:02:08.079 all of that stuff. So with that being said, we 0:02:08.160 --> 0:02:14.079 want to jump into it and explain it in full, yeah, 0:02:14.120 --> 0:02:17.840 because it's more involved when people think. 0:02:17.680 --> 0:02:20.080 Yeah, a lot of people like a really completely oblivious 0:02:20.080 --> 0:02:21.400 to what happened. They saw it on the news and 0:02:21.440 --> 0:02:23.600 the headlines. But there's so many layers to it, and 0:02:23.600 --> 0:02:25.280 hopefully we'll be able to explain that to you in 0:02:25.360 --> 0:02:27.440 a way that you can understand and digest. 0:02:27.760 --> 0:02:30.600 All right, So you want to start it off. 0:02:30.480 --> 0:02:34.440 Yeah, So we'll start with by the FBI finding this 0:02:34.520 --> 0:02:37.840 out by mistake, completely by mistake. It was just a happenstance. 0:02:38.120 --> 0:02:42.440 They were investigating this this man named uh Maury Tobin, 0:02:42.440 --> 0:02:45.000 who was a yell alone and he was on the 0:02:45.080 --> 0:02:48.720 investigation for a pump and dump scheme. So a pump 0:02:48.720 --> 0:02:50.720 and dump is when you put money into a stock 0:02:51.240 --> 0:02:53.639 and the stock rises and you sell it because you 0:02:53.960 --> 0:02:55.720 know that the stock's not gonna last long. So he 0:02:55.720 --> 0:02:58.320 was on the investigation. They had all the evidence presented 0:02:58.400 --> 0:03:01.239 for him, and when they presented it, one of me 0:03:01.400 --> 0:03:03.160 was like, you know what, I'll cooperate you guys, if 0:03:03.160 --> 0:03:05.560 you give me linency, I'll cooperate. So what he does 0:03:05.600 --> 0:03:07.880 is say, you know what, I'm a yello lum. My 0:03:08.080 --> 0:03:10.720 daughter wants to go to Yea and play soccer. The 0:03:10.840 --> 0:03:15.680 coach there, Rudy Meredith, offered me to have my daughter 0:03:15.680 --> 0:03:17.600 come to school for four hundred and fifty thousand dollars. 0:03:17.760 --> 0:03:19.040 So he says, you know what, if you pay four 0:03:19.080 --> 0:03:21.639 hundred and fifty thousand, your daughter could come to the school. 0:03:22.760 --> 0:03:25.840 FBI says, Okay, that's really good. Can you get that 0:03:25.960 --> 0:03:29.480 on tape. So Tobin does is he wears a wire 0:03:29.520 --> 0:03:31.880 and he goes to having meeting with Meredith, and he 0:03:31.960 --> 0:03:34.760 has them on tape saying it now. Once Meredith is caught, 0:03:34.960 --> 0:03:38.080 he says, you know what, I'll cooperate if you give 0:03:38.120 --> 0:03:41.200 me linency, I'll tell you where this money is going. 0:03:41.640 --> 0:03:44.080 And it comes up to this man named Rick Singer. 0:03:44.800 --> 0:03:46.320 And if you don't know Rick Singer is, we're going 0:03:46.360 --> 0:03:48.360 to go to some death about who he is and 0:03:48.360 --> 0:03:50.960 his role in this story. But what he does is 0:03:51.080 --> 0:03:54.440 he starts singing ironically enough, so you want to talk 0:03:54.440 --> 0:03:55.200 about who Rick singers? 0:03:55.560 --> 0:03:58.960 Yeah, So Rick Singer is a guy. He started a 0:03:59.000 --> 0:04:04.440 company called the Key, right, and the Key was a 0:04:04.480 --> 0:04:09.400 company that designed to have affluent parents paid to get 0:04:09.400 --> 0:04:12.280 their kids into college. Right. And it's a couple of 0:04:12.280 --> 0:04:14.920 different ways how you went about doing it, but they 0:04:14.920 --> 0:04:20.000 were all pretty much illegal ways. So the Key, it's 0:04:20.000 --> 0:04:26.760 all unfolded because of Lori Lochlin. So so she's I'm 0:04:26.800 --> 0:04:30.839 Becky from full House, full House that brings back memories. 0:04:32.040 --> 0:04:38.200 That's that's that's Selectee's crazy's all right. So now you 0:04:38.320 --> 0:04:42.640 have I'm Becky from full House, right. And when he 0:04:42.680 --> 0:04:44.599 got put the pressure on as far as we're Singer, 0:04:44.640 --> 0:04:46.440 he starts to fold. So It's like it's like a 0:04:46.480 --> 0:04:49.600 domino fact. Right, one guy rats, another guy rats. So 0:04:50.080 --> 0:04:52.720 now he says, okay, well I'll open it up for you. Right, 0:04:52.800 --> 0:04:54.960 this is bigger than just me. So now you have 0:04:55.120 --> 0:04:58.600 all these Hollywood A List celebrities V List celebrities that 0:04:58.680 --> 0:05:00.800 are paying up to five hundre tred thousand in some 0:05:00.839 --> 0:05:02.800 case I heard even a million and a half to 0:05:02.839 --> 0:05:04.920 get their kids into college. Right, So how they getting 0:05:04.920 --> 0:05:06.680 their kids into college is the interesting part. A lot 0:05:06.720 --> 0:05:08.760 of times people say, okay, well rich people paying to 0:05:08.800 --> 0:05:10.120 get their kids into school, that's nothing. 0:05:10.360 --> 0:05:11.280 Yeah, we've seen before. 0:05:11.360 --> 0:05:13.279 Who really kids? But this is how it all breaks 0:05:13.320 --> 0:05:15.960 down because the theme of this show is like the 0:05:16.040 --> 0:05:20.680 backstory behind sports and entertainment, right, so we want to 0:05:20.720 --> 0:05:23.479 give you the backstory behind sports and entertainment. So this 0:05:23.680 --> 0:05:28.120 all ties in. It's a very complicated situation. So they're 0:05:28.160 --> 0:05:30.839 really using two avenues to get the kids into college. Right, 0:05:30.920 --> 0:05:34.960 So they're paying, they're using disability learning disabilities, right because 0:05:35.080 --> 0:05:37.440 now if you have a learning disability, when you take 0:05:37.440 --> 0:05:40.159 your sat or Act, you get longer time. 0:05:40.880 --> 0:05:44.840 So that comes from him first paying school psychologists. So 0:05:45.000 --> 0:05:47.040 the first thing he gets on a payroll school psychologist 0:05:47.080 --> 0:05:48.560 and in two ways that they do with first ones 0:05:48.600 --> 0:05:52.280 ACT SAT test. So he gets school psychologists because he 0:05:52.320 --> 0:05:54.279 knows that they can create the paperwork that he needs 0:05:54.320 --> 0:05:57.120 to show that the kids have learning disabilities. So when 0:05:57.120 --> 0:05:59.520 they get that paperwork, it'll allow them to have extended 0:05:59.560 --> 0:06:02.000 time into the testing accommodation, either time and a half 0:06:02.080 --> 0:06:05.480 or double time. Once they get that, now the kids 0:06:05.480 --> 0:06:07.920 have longer time to take the SAT. But it goes 0:06:07.960 --> 0:06:12.560 even deeper because after they take the test, right, sometimes 0:06:12.880 --> 0:06:15.159 he has another person on the payroll, the procter of 0:06:15.200 --> 0:06:17.400 the test. So they take the test and a lot 0:06:17.440 --> 0:06:19.799 of times the kids didn't know this, but the proctor 0:06:19.960 --> 0:06:22.360 was like some guy that they hired, like an SAT genius, 0:06:22.400 --> 0:06:24.240 and he would just change the answers for the students 0:06:24.279 --> 0:06:26.680 so that they would get higher scores. He wouldn't even 0:06:26.720 --> 0:06:28.680 further than that though, right, this is like one of 0:06:28.720 --> 0:06:32.200 the illest things he did. We know, like when we 0:06:32.240 --> 0:06:35.080 take the ACT and set like way back when that 0:06:35.160 --> 0:06:38.960 those tests were at specific locations. So what he did 0:06:39.000 --> 0:06:40.920 is he knew that the parents had a lot of money, 0:06:41.200 --> 0:06:43.680 and he said, I need a different type of testing accommodation. 0:06:44.080 --> 0:06:48.360 I need the students to create a scenario where they 0:06:48.360 --> 0:06:50.200 have to leave. So parents would say, look, I'm going 0:06:50.240 --> 0:06:52.960 on a business trip, I have to take my children. 0:06:53.200 --> 0:06:55.120 Is any way that they can take this in a 0:06:55.120 --> 0:06:57.480 different location? And they went to two places. They went 0:06:57.480 --> 0:06:59.600 to Houston and they went to West Hollywood. And when 0:06:59.640 --> 0:07:02.320 they were there, when it got there, obviously it was 0:07:02.400 --> 0:07:06.280 the practor was on the payroll, but sometimes they had 0:07:06.320 --> 0:07:08.880 people just go into those locations and take it for them. 0:07:08.920 --> 0:07:11.280 So like these kids never took some kids never took 0:07:11.280 --> 0:07:14.040 the test, some took it and answers were changed, and 0:07:14.080 --> 0:07:16.240 it's like, wait, what how did this happen? 0:07:16.360 --> 0:07:19.640 Yeah, so that's the academic side, And now we're talking 0:07:19.640 --> 0:07:23.360 about the athletics side, right. So it's actually fitting that 0:07:23.400 --> 0:07:26.000 you spoke about the academic side because you work in school, 0:07:26.240 --> 0:07:29.840 you're educator, right, and I played sports my whole life, 0:07:29.920 --> 0:07:32.360 So now I'll talk about the academic side. So as 0:07:32.360 --> 0:07:35.080 a Division one former Division one athlete, I can speak 0:07:35.080 --> 0:07:38.000 about this first hand. Yeah, so when you are recruited 0:07:38.040 --> 0:07:42.480 to go to the school. Now, each college has academic 0:07:42.560 --> 0:07:45.080 requirements right now, of academic requirements, most of the time, 0:07:45.400 --> 0:07:50.480 they have leniency for athletics athletes, right, So it's lower 0:07:50.640 --> 0:07:53.320 for an athlete to get the academic requirements are lower, right, 0:07:53.320 --> 0:07:56.600 because they're an athlete. So what happens is that you 0:07:56.680 --> 0:08:01.640 have big time college sports basket ball, football, everybody knows that, right, 0:08:01.960 --> 0:08:03.920 But there's a lot of college sports where we actually 0:08:03.960 --> 0:08:08.360 spoke about a few episodes ago, and nobody really knows 0:08:08.680 --> 0:08:11.120 most of these sports, right. So you have teams like 0:08:11.200 --> 0:08:17.480 water polo, sailing, even soccer in some cases squash squash. Uh, 0:08:17.760 --> 0:08:21.400 nobody knows, no disrespect to these these teams, but nobody 0:08:21.440 --> 0:08:24.200 knows the players and it's not it's no big deal, right, 0:08:24.240 --> 0:08:27.680 So what happens is that the players on these teams, 0:08:27.840 --> 0:08:31.000 they have a way to get into college with lower 0:08:31.320 --> 0:08:34.960 SAT scores, lower ACT scores, lower you know, academic requirements. 0:08:35.040 --> 0:08:36.480 So what they were doing is that now they were 0:08:36.480 --> 0:08:39.240 paying off the coaches, right, they paid the college coaches 0:08:39.880 --> 0:08:43.679 to put the kids on the team so they can 0:08:43.720 --> 0:08:46.680 get in on that avenue as well. So now the 0:08:46.760 --> 0:08:49.640 kids is on the squash team and he's never even 0:08:49.640 --> 0:08:54.560 played squash. So a couple of schools got USC was 0:08:54.559 --> 0:08:57.160 one of the schools, right, So USC, if a running 0:08:57.200 --> 0:08:59.520 back doesn't show up to practice, everybody's going to know 0:08:59.520 --> 0:09:02.360 what the running back like. That's you know, a big deal. 0:09:02.720 --> 0:09:06.640 Nobody's checking to see if the rowing team shows up 0:09:06.640 --> 0:09:08.280 the practice or not. Right, So now they have and 0:09:08.280 --> 0:09:12.080 they was actually even photoshopping kids' faces on pictures to 0:09:12.120 --> 0:09:14.280 make them seem like they were actually real athletes. Right, 0:09:14.320 --> 0:09:15.760 So how does this all tie in? And so there's 0:09:15.760 --> 0:09:17.719 always a plot twist, right, So how does this all 0:09:17.760 --> 0:09:21.400 tie into everyday people? Is because as we spoke about before, 0:09:22.320 --> 0:09:26.600 there's two sports that really fund the majority of every sport, 0:09:26.800 --> 0:09:29.720 all the sports in college, right, and those two sports 0:09:29.760 --> 0:09:33.559 are basketball and football. Right, So now you have basketball 0:09:33.559 --> 0:09:36.440 and football, and we all know the demographics most of 0:09:36.440 --> 0:09:39.000 the time of those sports, right, and those kids most 0:09:39.040 --> 0:09:41.920 of the time aren't coming from very affluent families. Some do, 0:09:42.080 --> 0:09:45.720 but most don't. Write middle class, low class, poor families. 0:09:45.760 --> 0:09:48.880 So now you have those those two programs are funding 0:09:49.480 --> 0:09:53.640 the other programs like water, polo, squash, sailing, all those teams. Right, 0:09:53.960 --> 0:09:56.720 So now the funds that they're getting and it's helping 0:09:56.760 --> 0:10:00.960 them run their programs. The wealthy pa parents are paying 0:10:01.080 --> 0:10:04.160 those coaches to let their kids on the team, even 0:10:04.200 --> 0:10:06.439 though those kids aren't actually on the team, just to 0:10:06.480 --> 0:10:09.200 get into college. Right, So it all ties into the 0:10:09.280 --> 0:10:16.400 idea of America and the weird combination of sports and education. 0:10:16.880 --> 0:10:20.240 It's not normal to have sports and education tied together 0:10:20.400 --> 0:10:24.040 in any part of the world other than America, right, 0:10:24.360 --> 0:10:28.559 So part of the cheating scandual also was IMG Academy 0:10:28.559 --> 0:10:29.120 in Florida. 0:10:29.320 --> 0:10:30.040 You know that school? 0:10:30.240 --> 0:10:34.120 Yes, So I am alumni of IMG Academy. So if 0:10:34.120 --> 0:10:36.280 anybody's not familiar, I give you a quick rundown. IMG 0:10:36.440 --> 0:10:39.520 Academy is one of the top prep schools in America, 0:10:39.679 --> 0:10:41.880 if not the top prep school in America. And they 0:10:41.920 --> 0:10:46.240 have a different approach whereas they build the academics around 0:10:46.280 --> 0:10:49.240 the sports. Right, So sports is your main focus. You 0:10:49.280 --> 0:10:52.000 go to school for whatever sports you're playing, and then 0:10:52.040 --> 0:10:55.520 they kind of tailor make your athletic your academic requirements 0:10:55.640 --> 0:10:57.559 around your sports. So you train for most of the 0:10:57.640 --> 0:10:59.280 day and then you go to school for like part 0:10:59.320 --> 0:11:03.319 time almost so it's a unique situation. So they had 0:11:03.320 --> 0:11:07.720 the head of Academic Enrollment for Colleges or something. He 0:11:07.720 --> 0:11:10.000 had a title something like that, Monstoy short he was 0:11:10.000 --> 0:11:13.800 taking tests for kids to get him into college right 0:11:14.120 --> 0:11:18.960 at IMG. So now it all comes down to this 0:11:19.000 --> 0:11:20.880 is a billion dollar business. As we said before, the 0:11:20.960 --> 0:11:25.360 NCAA and college sports. Right, so now college sports is 0:11:25.400 --> 0:11:29.480 all being tied in with wealthy parents paying for their 0:11:29.559 --> 0:11:31.960 kids to go to college, and they're using it on 0:11:32.000 --> 0:11:36.840 the back of athletics to get their kids in via 0:11:37.840 --> 0:11:41.559 one hundred thousand, five hundred thousand, seven hundred thousand dollars 0:11:41.640 --> 0:11:44.440 that's going to coaches. So not everybody's getting paid in 0:11:44.480 --> 0:11:47.840 this whole situation except except for the athletes that's making 0:11:47.880 --> 0:11:48.559 all this possible. 0:11:48.679 --> 0:11:53.080 The tennis coach at Texas or University of Texas ninety thousand. 0:11:53.600 --> 0:11:55.319 He's a tennis coach. He got ninety thousand for a 0:11:55.400 --> 0:11:58.600 kid to get into the school. Who's ever watched a 0:11:58.720 --> 0:12:01.079 tennis match from Texas? Like you know what I'm saying, Like, 0:12:01.080 --> 0:12:02.040 it just doesn't make sense. 0:12:03.080 --> 0:12:06.600 Yeah, yeah, so yeah, So it's it's it's a very 0:12:06.720 --> 0:12:09.839 it's a very complicated. 0:12:09.960 --> 0:12:14.920 Yeah, I mean, it reeks of elitism and privilege. But 0:12:15.120 --> 0:12:17.520 the question like that I had was like the why 0:12:17.800 --> 0:12:18.679 why are they even doing this? 0:12:18.760 --> 0:12:18.920 Right? 0:12:18.920 --> 0:12:22.520 Because if you think about it, when you have families 0:12:22.520 --> 0:12:26.840 who come from affluent neighborhoods and they come from wealth, 0:12:27.679 --> 0:12:31.440 the college is kind of not even a necessity. Right, 0:12:31.480 --> 0:12:34.000 you've already accumulated, your family is already a cumulated wealth. 0:12:34.160 --> 0:12:37.360 Going to college won't guarantee that you accumulate anymore. Well, right, 0:12:37.360 --> 0:12:39.560 if you have five hundred thousand dollars that pay the coach, 0:12:39.960 --> 0:12:42.000 then why are you going to college? Right? Or you 0:12:42.000 --> 0:12:45.080 could be learning the skills doing something else. Whereas every 0:12:45.080 --> 0:12:46.600 time a kid like that gets in, you have a 0:12:46.640 --> 0:12:49.079 kid who's busted their tail throughout their entire scholass of 0:12:49.160 --> 0:12:52.760 career to have the opportunity and now they don't you 0:12:52.800 --> 0:12:54.559 know what I'm saying. So it's like when a middle 0:12:54.559 --> 0:12:58.240 class or people from low socioeconomic environments, when they go 0:12:58.240 --> 0:13:00.320 to college, it's like that's our ticket to middle class, 0:13:00.320 --> 0:13:01.960 Like we have to go to college because it'll give 0:13:02.040 --> 0:13:03.280 us a good job and we can live in middle 0:13:03.280 --> 0:13:06.839 class quote unquote life. And it's like, all right, well 0:13:06.960 --> 0:13:09.560 college is the key, Well you already have that, so 0:13:09.640 --> 0:13:12.040 like what's the why? Is like kind of puzzling to me. 0:13:12.160 --> 0:13:14.960 And also, I mean we talked about basketball and football 0:13:15.000 --> 0:13:17.640 funding these programs, but all about the kids that's actually 0:13:17.679 --> 0:13:22.839 trying to get into college via squash right, Like it's 0:13:22.880 --> 0:13:25.679 taking the spot from another kid right to get in 0:13:25.760 --> 0:13:27.600 because you got a kid on the team that's not 0:13:27.679 --> 0:13:28.840 even on the team. 0:13:28.880 --> 0:13:30.760 Yeah, they didn't release the kids' names, but like the 0:13:30.840 --> 0:13:33.800 one of the students that you will see, when he 0:13:33.840 --> 0:13:35.800 went to the emissions office, they were like, oh, they 0:13:35.840 --> 0:13:37.360 looked at his transfer and said, oh, oh you're on 0:13:37.400 --> 0:13:40.280 the you run track and he was like, what, I 0:13:40.280 --> 0:13:42.160 don't know what you're talking about. So sometimes the kids 0:13:42.200 --> 0:13:44.600 didn't know. In fact, they wake Forest one of the 0:13:44.600 --> 0:13:47.680 students who's in the investigation, they allowed her to stay 0:13:47.679 --> 0:13:49.960 at the school because they found no evidence that she 0:13:50.040 --> 0:13:52.600 knew that her parents had paid for her to be there. 0:13:53.080 --> 0:13:55.040 So it's like crazy, because like, what do you do? 0:13:55.080 --> 0:13:58.600 How do you reverse that? Because Stringing Singer's been doing 0:13:58.600 --> 0:14:01.800 it for twenty five years, He's had eight hundred clients, 0:14:02.000 --> 0:14:04.760 He's made twenty five million off of this scheme. What 0:14:04.800 --> 0:14:06.959 do you do you revoke those degrees to the kids 0:14:07.200 --> 0:14:09.720 who got paid right? How do you do it? 0:14:10.000 --> 0:14:11.800 And this is something like I said, that the average 0:14:11.800 --> 0:14:13.600 person isn't even thinking about right, And it just shows 0:14:13.640 --> 0:14:15.800 you the disparity in this country. In the world too, 0:14:15.840 --> 0:14:18.400 but especially in this country between the haves and the 0:14:18.480 --> 0:14:20.440 have nots. Right, this is something that you know, the 0:14:20.520 --> 0:14:23.840 average middle class, poor family, they're not even thinking about anything. 0:14:23.880 --> 0:14:25.720 They don't even they're not even aware of this stuff, right, 0:14:25.800 --> 0:14:29.680 So the extent that people will go to have their 0:14:29.760 --> 0:14:31.840 kids succeed or sometimes, like you said, just to even 0:14:31.880 --> 0:14:36.520 be a status symbol, it's obvious that it's not a 0:14:36.520 --> 0:14:37.280 fair plane. 0:14:37.560 --> 0:14:40.200 Like that said, like what you said, the status symbol, 0:14:40.240 --> 0:14:42.360 like my kid is in Yale, or my kid went 0:14:42.400 --> 0:14:45.040 to Harvard or he got into USC. It's like, really 0:14:45.040 --> 0:14:47.240 like this kid, there's kids who are really actually trying 0:14:47.240 --> 0:14:49.720 to get that done. We actually got a case in 0:14:50.320 --> 0:14:53.400 Ohio in twenty eleven. It's this young this woman named 0:14:53.760 --> 0:14:57.040 Kelly Williams Bowler, and she came back up in the 0:14:57.080 --> 0:15:00.680 news because of this this scandal where she was facing 0:15:00.680 --> 0:15:04.120 five years in prison because of an address fraud. She 0:15:04.200 --> 0:15:07.640 lived in a part of Ohio where you know, poor neighborhood, 0:15:07.880 --> 0:15:10.200 and she wanted her daughters to have a better life 0:15:10.280 --> 0:15:13.560 or a better education, so she used her father's address, which 0:15:13.600 --> 0:15:16.640 was in an affluent white neighborhood, and the school district 0:15:16.680 --> 0:15:18.400 brought her up on charges for fraud. She was facing 0:15:18.440 --> 0:15:22.320 five years in prison just because she just thought, hey, 0:15:22.480 --> 0:15:24.240 a zoning issue. All right, I want to give my 0:15:24.280 --> 0:15:26.880 kids the best education. Now, she didn't go to prison 0:15:26.880 --> 0:15:28.760 for five years. I think she did ten days, but 0:15:28.840 --> 0:15:31.040 even ten days, like, let's see how many of these 0:15:31.400 --> 0:15:32.600 parents actually go to jail. 0:15:33.720 --> 0:15:37.360 Well, we'll see, we'll see. So yeah, there you have it. 0:15:37.520 --> 0:15:42.160 There you have it America. All right. So now we're 0:15:42.200 --> 0:15:44.800 going to go into a very hot topic. Another thing 0:15:44.800 --> 0:15:46.520 that we put on Instagram and see the reaction and 0:15:47.040 --> 0:15:49.320 is brick and martar debt. Right, So this is something 0:15:49.440 --> 0:15:53.160 that we try to talk about things that everybody can 0:15:53.240 --> 0:15:56.160 relate to. And obviously everybody can relate to brick and martar, 0:15:56.200 --> 0:15:58.480 whether you're a customer or business on it, right, because 0:15:58.480 --> 0:16:01.160 most businesses are brick and more the businesses now, well 0:16:01.760 --> 0:16:04.520 it's starting to change, but traditionally most small businesses are 0:16:04.520 --> 0:16:07.800 brick and mortar. And everybody, you know, shops and brick 0:16:07.840 --> 0:16:11.120 and mortar at some point, you know, in time. So 0:16:11.520 --> 0:16:14.160 we're going to talk about brick and mortar dead right. 0:16:14.200 --> 0:16:17.200 So the post that I actually put on Instagram, it 0:16:17.280 --> 0:16:22.040 had pay Less closing locations. It had Macy's Clothing location, 0:16:22.480 --> 0:16:26.480 Kmark Clothing location, see is clothing location. Radio shocks closed 0:16:26.520 --> 0:16:29.320 Toys r US closed, and then it had Uber, which 0:16:29.360 --> 0:16:32.040 is the biggest transportation company in the world, has no 0:16:32.120 --> 0:16:35.320 physical cars. Right, Netflix, which is the biggest movie company 0:16:35.360 --> 0:16:38.640 in the world, has no movie theaters. And Airbnb, which 0:16:38.680 --> 0:16:40.960 is the biggest hotel company in the world, has no 0:16:41.000 --> 0:16:46.400 physical hotels. So is Brick and Martar dead? And everything 0:16:46.480 --> 0:16:51.800 transitioning to online virtually? We know that fifty one percent 0:16:51.800 --> 0:16:55.240 of all shopping is done online right now, so it's 0:16:55.280 --> 0:16:59.720 an interesting discussion to see is it dead or is 0:16:59.720 --> 0:17:00.680 it just transitioning? 0:17:00.720 --> 0:17:03.200 Yeah. I think in twenty seventeen the United States had 0:17:03.240 --> 0:17:05.760 about eighty seven hundred stores closed and that was like 0:17:05.800 --> 0:17:08.840 a whole time high. And we're in March and we 0:17:08.920 --> 0:17:13.000 already have over five thousand store closings already in twenty nineteen, 0:17:13.359 --> 0:17:15.800 so this is probably a record year for that. So 0:17:15.920 --> 0:17:18.880 is it dead, I don't know. Is it adjusting? That's 0:17:18.880 --> 0:17:21.320 a better question, and I think we have some cases 0:17:21.359 --> 0:17:22.920 where we might see that it is adjusting. 0:17:23.600 --> 0:17:28.119 Yeah, So all right, so Brick and Martin, right, in 0:17:28.200 --> 0:17:30.960 my opinion, we'll just jump right into it. Is it dead? No, 0:17:31.800 --> 0:17:33.679 I don't think it's dead, right, I think that the 0:17:33.800 --> 0:17:36.560 old way of doing business is dead, right, and those 0:17:36.680 --> 0:17:42.080 stores Macy's and Kmart and Sears. The reason why they're 0:17:42.080 --> 0:17:45.480 dead or they're dying is that they haven't adjusted, right. 0:17:45.600 --> 0:17:48.680 But if you look at like Amazon for instance, right, 0:17:48.880 --> 0:17:56.000 So Amazon is interesting because Amazon is actually obviously the 0:17:56.160 --> 0:17:59.720 giant of the virtual world, right, And we talked about 0:17:59.760 --> 0:18:02.560 amaz Amazon and jay Z probably get mentioned in every 0:18:02.560 --> 0:18:07.960 episode because it's just now it's unavoidable. But so Amazon 0:18:08.640 --> 0:18:13.080 built their business model virtually, right. And then now what 0:18:13.119 --> 0:18:15.320 they're doing is that they're transitioning into the brick and 0:18:15.359 --> 0:18:18.760 mortar business. Right. So they brought Whole Foods right, well, 0:18:18.800 --> 0:18:21.360 I think twelve million dollars a few years ago. Then 0:18:21.840 --> 0:18:25.560 they have a bookstore, they have Amazon Bookstore, and now 0:18:25.600 --> 0:18:30.440 they actually Amazon Go. You heard of that. So Amazon 0:18:30.520 --> 0:18:33.280 Go is a cash list, a cashier list grocery store 0:18:33.720 --> 0:18:36.439 that I think is in the UK. And that's like 0:18:36.480 --> 0:18:40.600 their new forte into into grocery stores where no cashier is. 0:18:40.640 --> 0:18:43.120 Everything is virtual. So what they're actually doing that they combinding, right, 0:18:43.160 --> 0:18:48.120 So they combining their virtual dominance with the physical dominance 0:18:48.160 --> 0:18:50.199 as well. And with Amazon, what they're really trying to 0:18:50.240 --> 0:18:53.120 do is that they're trying to actually corner the market 0:18:53.280 --> 0:18:56.280 in every way that you could possibly shop. Because everybody 0:18:56.320 --> 0:19:00.359 knows that they have the online game on smash right out. 0:19:00.640 --> 0:19:05.399 They have Amazon Echo, So Amazon Echo if anybody's not familiar, 0:19:05.440 --> 0:19:09.600 that's like Alexa, where it's like a voice thing, voice 0:19:09.600 --> 0:19:11.359 activated thing you speak to you can give orders and 0:19:11.359 --> 0:19:13.720 you can order stuff via that way. Then they have 0:19:14.160 --> 0:19:15.920 dash button. A lot of people don't even know what 0:19:16.040 --> 0:19:20.480 dash button is. Dash button is only for Amazon Prime members. 0:19:20.840 --> 0:19:22.600 The best way I can describe it like a USB 0:19:23.240 --> 0:19:25.639 with a button on it, right, and they ship it 0:19:25.680 --> 0:19:27.479 to you with items that you buy a lot of them. 0:19:27.480 --> 0:19:29.320 So if you buy a lot of pop Tarts, then 0:19:29.320 --> 0:19:31.400 you'll get a dash button with your pop tarts And 0:19:31.440 --> 0:19:33.360 when your pop Tars is running low, when your pop 0:19:33.359 --> 0:19:36.359 Tars runs up, you just hit the dash button and 0:19:36.680 --> 0:19:40.040 more pop tost sent to you. Yeah, so it's the 0:19:40.080 --> 0:19:43.080 same cereal hate that you can think of. So you 0:19:43.080 --> 0:19:44.600 don't even have to go online, you don't have to 0:19:44.600 --> 0:19:45.679 give a voice. All you have to do is just 0:19:45.680 --> 0:19:48.639 literally press a button now. And then they have the 0:19:48.640 --> 0:19:52.520 physical store, so they really those four things combined, they're 0:19:52.520 --> 0:19:54.679 going to corner the market with any way that a 0:19:54.720 --> 0:19:57.760 person could actually shop they're going to be involved. And 0:19:57.840 --> 0:20:00.879 then also they want to move into fashion, and that's. 0:20:00.760 --> 0:20:02.240 An interesting cosmetics as well. 0:20:02.320 --> 0:20:05.000 Yes, cosmetic as well. So people still like to feel 0:20:05.200 --> 0:20:07.440 the fabric and still try things on, even though a 0:20:07.440 --> 0:20:10.240 lot of times people shop online. Me personally, I do both. 0:20:10.440 --> 0:20:12.760 So with Amazon moving into the physical locations, that's going 0:20:12.840 --> 0:20:14.080 to help them out with fashion as well. 0:20:14.200 --> 0:20:16.840 They said that you can they can send you to close, 0:20:16.960 --> 0:20:18.320 you can try them on, and if you don't like them, 0:20:18.359 --> 0:20:20.399 sending it back. I believe. I think they have that 0:20:20.440 --> 0:20:21.600 as part as the business. 0:20:21.600 --> 0:20:24.040 Now that makes sense. I mean that's like most online. 0:20:23.840 --> 0:20:25.840 Yeah, I mean that's dope. Yeah, you don't have to 0:20:25.920 --> 0:20:26.680