1 00:00:00,120 --> 00:00:04,000 Speaker 1: ABC News is on trial in South Dakota, facing potential 2 00:00:04,080 --> 00:00:08,079 Speaker 1: damages of five point seven billion dollars over allegations that 3 00:00:08,200 --> 00:00:12,240 Speaker 1: made false and misleading statements about so called pink slime 4 00:00:12,600 --> 00:00:17,279 Speaker 1: in a series of news reports aired in Gerald's Ernstein 5 00:00:17,440 --> 00:00:21,680 Speaker 1: grinds his own hamburger these days. Why because this former U. 6 00:00:21,760 --> 00:00:25,959 Speaker 1: S d A scientists now whistleblower knows that of the 7 00:00:26,000 --> 00:00:29,200 Speaker 1: ground beef we buy at the supermarket contains something he 8 00:00:29,240 --> 00:00:33,000 Speaker 1: calls pink slime. Beef trimmings that were once used only 9 00:00:33,040 --> 00:00:36,400 Speaker 1: in dog food in cooking oil, now sprayed with ammonia 10 00:00:36,479 --> 00:00:39,400 Speaker 1: to make them safety eat, and then added to most 11 00:00:39,440 --> 00:00:43,800 Speaker 1: ground beef as a cheaper filler. Beef Products Inc. Alleges 12 00:00:43,840 --> 00:00:49,519 Speaker 1: that ABC's sensationalized reporting valued ratings over truth and created 13 00:00:49,520 --> 00:00:53,479 Speaker 1: a consumer backlash, causing it to lose seventy of its business, 14 00:00:53,800 --> 00:00:58,000 Speaker 1: closed three plants, and layoff hundreds of workers. ABC stands 15 00:00:58,040 --> 00:01:01,480 Speaker 1: behind its stories and says the facts will vindicate it, 16 00:01:02,080 --> 00:01:07,720 Speaker 1: joining us as Matthew Chettenhelm Bloomberg intelligence litigation analyst Matt 17 00:01:07,840 --> 00:01:10,959 Speaker 1: there have been questions about the product for years, and 18 00:01:11,040 --> 00:01:14,160 Speaker 1: in two The New York Times want a pulled surprise 19 00:01:14,319 --> 00:01:18,080 Speaker 1: for reporting on food safety, including a story about the 20 00:01:18,120 --> 00:01:25,200 Speaker 1: beef products process. Why is the plaintiff singling ABC News out? Yeah, yeah, June, 21 00:01:25,200 --> 00:01:27,800 Speaker 1: that's that's a good point, and that's something that ABC 22 00:01:27,959 --> 00:01:31,480 Speaker 1: has raised repeatedly that they weren't the first ones to 23 00:01:31,600 --> 00:01:35,039 Speaker 1: bring this up. I think what what bp I would 24 00:01:35,120 --> 00:01:39,440 Speaker 1: say is that ABC s stories. ABC ran a series 25 00:01:39,600 --> 00:01:44,360 Speaker 1: of of eleven broadcasts on this those caught on in 26 00:01:44,400 --> 00:01:48,200 Speaker 1: a way in in in sort of the public imagination 27 00:01:48,280 --> 00:01:51,480 Speaker 1: in a way that the earlier New York Times story hadn't. 28 00:01:51,960 --> 00:01:53,760 Speaker 1: And the other thing that you had going on is 29 00:01:54,000 --> 00:01:59,600 Speaker 1: is immediately before the ABC ran these stories, three of 30 00:01:59,640 --> 00:02:04,160 Speaker 1: the big fast food companies McDonald's, Burger King, and Taco 31 00:02:04,240 --> 00:02:08,320 Speaker 1: Bell had just pulled out uh and said we're not 32 00:02:08,320 --> 00:02:11,160 Speaker 1: going to use this product in our beef anymore. So, 33 00:02:11,200 --> 00:02:13,240 Speaker 1: all of a sudden, right about the time you had 34 00:02:13,280 --> 00:02:16,600 Speaker 1: these stories running, all of a sudden, bp I saw 35 00:02:16,680 --> 00:02:20,519 Speaker 1: a major impact in in in its ability to sell 36 00:02:20,600 --> 00:02:23,680 Speaker 1: this product that was otherwise doing pretty well for it. Matt, 37 00:02:23,720 --> 00:02:26,720 Speaker 1: what is it about these reports that bp I says 38 00:02:27,000 --> 00:02:30,720 Speaker 1: was libelous? So so b p I s basic claim 39 00:02:30,919 --> 00:02:34,760 Speaker 1: as is that that ABC is is basically doing a 40 00:02:34,800 --> 00:02:39,520 Speaker 1: smear job here that it's it. It refers to its product, 41 00:02:39,600 --> 00:02:43,079 Speaker 1: what it likes to call as lean finely textured beef, 42 00:02:43,400 --> 00:02:47,400 Speaker 1: as pink slime. Dozens and dozens of times it refers 43 00:02:47,400 --> 00:02:50,400 Speaker 1: to it as as as pink slime, implying that it's 44 00:02:50,440 --> 00:02:55,160 Speaker 1: disgusting in some way. It suggests or or strongly implies 45 00:02:55,200 --> 00:02:59,280 Speaker 1: that it's not nutritious, that it's not beef. And the 46 00:02:59,360 --> 00:03:03,120 Speaker 1: combination of all of those things, bp I says led 47 00:03:03,240 --> 00:03:09,920 Speaker 1: to uh major impact on its business. And is ABC's 48 00:03:10,040 --> 00:03:13,280 Speaker 1: only defense truth or which is all you really need? 49 00:03:13,480 --> 00:03:16,760 Speaker 1: Or is there more? No? So, so it's very difficult 50 00:03:16,840 --> 00:03:20,640 Speaker 1: to make out a defamation claim and for good reason 51 00:03:20,720 --> 00:03:23,680 Speaker 1: under the First Amendment. So so so bp I has 52 00:03:23,800 --> 00:03:25,799 Speaker 1: has a tough go of it here when you look 53 00:03:25,800 --> 00:03:29,200 Speaker 1: at at the big picture, and so so ABC is 54 00:03:29,200 --> 00:03:31,560 Speaker 1: gonna start by saying, look, we we we did tell 55 00:03:31,560 --> 00:03:34,280 Speaker 1: the truth that we we said in bold letters in 56 00:03:34,560 --> 00:03:39,400 Speaker 1: our story uh safe to eat um and so uh 57 00:03:39,400 --> 00:03:41,240 Speaker 1: it's not only that we told the truth, but but 58 00:03:41,360 --> 00:03:43,960 Speaker 1: then b p I has the burden to show that 59 00:03:44,360 --> 00:03:47,720 Speaker 1: not only did ABC uh tell a falsehood that it 60 00:03:47,880 --> 00:03:50,960 Speaker 1: but it did so knowing that it was a falsehood. 61 00:03:51,080 --> 00:03:55,400 Speaker 1: Or at least that it recklessly disregarded the strong probability 62 00:03:55,680 --> 00:03:59,000 Speaker 1: that that this was was false. And so it's it's 63 00:03:59,200 --> 00:04:01,920 Speaker 1: very difficult to make out a claim. I think ABC 64 00:04:02,080 --> 00:04:05,840 Speaker 1: will go after this case on on every every front. 65 00:04:06,400 --> 00:04:09,640 Speaker 1: Tell us a little a little bit more about the 66 00:04:09,720 --> 00:04:12,760 Speaker 1: damages that bp I says it suffered as a result 67 00:04:12,840 --> 00:04:15,280 Speaker 1: of the ABC story. Sure so, so b p I 68 00:04:15,400 --> 00:04:19,360 Speaker 1: talks about because of these stories, bp I says that 69 00:04:19,440 --> 00:04:22,640 Speaker 1: it had to shut down three of the four facilities 70 00:04:22,680 --> 00:04:26,760 Speaker 1: it used to to create this product, this pink slime 71 00:04:26,920 --> 00:04:30,200 Speaker 1: or lean finally textured beef, and as of a result 72 00:04:30,279 --> 00:04:33,720 Speaker 1: of that, it had to lay off seven hundred employees 73 00:04:34,400 --> 00:04:38,880 Speaker 1: and so in in total, it claims that that that 74 00:04:39,000 --> 00:04:43,359 Speaker 1: equates to one point nine billion dollars and damages. And 75 00:04:44,000 --> 00:04:46,799 Speaker 1: b p I is not not only seeking that under 76 00:04:46,800 --> 00:04:50,320 Speaker 1: this South Dakota law, it has the ability to triple 77 00:04:50,640 --> 00:04:53,039 Speaker 1: that amount. And that's how you get up to five 78 00:04:53,080 --> 00:04:57,599 Speaker 1: point seven billion dollars if it can show that, uh, 79 00:04:57,640 --> 00:05:01,320 Speaker 1: that ABC aired these falsehoods with and intent to harm 80 00:05:01,400 --> 00:05:05,200 Speaker 1: the company. Again, very difficult to make these showings, but 81 00:05:05,360 --> 00:05:08,760 Speaker 1: that's why there's such big numbers thrown around with this case. 82 00:05:09,360 --> 00:05:15,120 Speaker 1: Matt is ABC going to attack that local law based 83 00:05:15,160 --> 00:05:18,120 Speaker 1: on the First Amendment? Yes, and and and I think 84 00:05:18,120 --> 00:05:22,320 Speaker 1: we're we're already seeing uh First Amendment challenges. We've ABC 85 00:05:22,400 --> 00:05:25,680 Speaker 1: has already tried to move for for summary judgment earlier 86 00:05:25,680 --> 00:05:28,680 Speaker 1: in this case. That didn't succeed, but it's also raised 87 00:05:28,720 --> 00:05:31,880 Speaker 1: the constitutionality of the statute, and the state now has 88 00:05:31,920 --> 00:05:36,239 Speaker 1: intervened in the case to to defend the constitute constitutionality 89 00:05:36,240 --> 00:05:38,960 Speaker 1: of the statute. So there is the potential here over 90 00:05:39,080 --> 00:05:41,760 Speaker 1: the long run, after this jury rules in the next 91 00:05:41,760 --> 00:05:45,080 Speaker 1: couple of months, for for big appellate fights and in 92 00:05:45,120 --> 00:05:48,240 Speaker 1: the appeals courts about what what does this law mean 93 00:05:48,360 --> 00:05:51,400 Speaker 1: and is it really consistent with the First Amendment. So so, 94 00:05:51,440 --> 00:05:54,880 Speaker 1: now this case is in South Dakota State Court right right, 95 00:05:54,960 --> 00:05:59,480 Speaker 1: and that's where bp I is based. So is that 96 00:05:59,720 --> 00:06:02,280 Speaker 1: a as much of a kind of home home court 97 00:06:02,320 --> 00:06:04,719 Speaker 1: advantage as it as it might seem? Yeah? I think so. 98 00:06:04,839 --> 00:06:06,840 Speaker 1: I mean, if I were Disney, I would be most 99 00:06:06,880 --> 00:06:10,400 Speaker 1: concerned about this case right now. In the short term, 100 00:06:10,440 --> 00:06:14,120 Speaker 1: there's the risk that you you're you're anytime you're appearing 101 00:06:14,160 --> 00:06:17,160 Speaker 1: before a jury, uh like this, you you don't know 102 00:06:17,200 --> 00:06:19,720 Speaker 1: how they're going to rule, And there's the potential. I 103 00:06:19,760 --> 00:06:23,320 Speaker 1: think that in a jury of twelve South Dakota residents, 104 00:06:23,360 --> 00:06:28,000 Speaker 1: they could be sympathetic two concerns about fake news today, 105 00:06:28,120 --> 00:06:31,919 Speaker 1: or they may have direct personal experiences with people in 106 00:06:31,960 --> 00:06:34,480 Speaker 1: the local economy that we're hurt here. So I think 107 00:06:34,480 --> 00:06:37,440 Speaker 1: there's risk here in the short term for ABC. Over 108 00:06:37,480 --> 00:06:40,760 Speaker 1: the long term, the legal tests, the First Amendment standards 109 00:06:40,760 --> 00:06:43,160 Speaker 1: that the Supreme Court has imposed make it make it 110 00:06:44,080 --> 00:06:46,960 Speaker 1: a tough case for the plaintiffs. Uh, the kind of 111 00:06:47,000 --> 00:06:50,440 Speaker 1: case that Disney over the long haul is likely to 112 00:06:50,520 --> 00:06:54,800 Speaker 1: prevail in that I understand that in the opening statements 113 00:06:54,960 --> 00:06:59,599 Speaker 1: yesterday that ABC's lawyer directly addressed the fact that we're 114 00:06:59,600 --> 00:07:03,360 Speaker 1: out fighters here. Yeah, and I think that I think 115 00:07:03,400 --> 00:07:06,359 Speaker 1: they have to do that. Uh. The and they they've 116 00:07:06,360 --> 00:07:10,360 Speaker 1: tried every everything they could to get this case removed. 117 00:07:10,640 --> 00:07:13,360 Speaker 1: They why this case is is only being heard now 118 00:07:13,440 --> 00:07:17,200 Speaker 1: five years later is because Disney. Uh, its first step 119 00:07:17,280 --> 00:07:19,840 Speaker 1: was to try to take this case into federal courts 120 00:07:20,040 --> 00:07:23,960 Speaker 1: and and to move away from this. But it so far, 121 00:07:24,040 --> 00:07:27,400 Speaker 1: at every step of the case, Disney's efforts have been rebuffed. 122 00:07:27,400 --> 00:07:29,360 Speaker 1: When they tried to take it into federal court, that 123 00:07:29,440 --> 00:07:31,920 Speaker 1: didn't work. When they tried to move to dismiss the case, 124 00:07:32,080 --> 00:07:34,280 Speaker 1: the South Dakota Court said no. When they moved for 125 00:07:34,320 --> 00:07:36,920 Speaker 1: summary judgment, the local court said no. They tried to 126 00:07:36,920 --> 00:07:39,920 Speaker 1: take it to the South Dakota Supreme Court. That didn't work. 127 00:07:40,520 --> 00:07:44,600 Speaker 1: So so Disney is throwing everything it can at this 128 00:07:44,840 --> 00:07:48,680 Speaker 1: but so far, uh, it's found itself before this what 129 00:07:48,840 --> 00:07:52,120 Speaker 1: could be a difficult local jury and it could have 130 00:07:52,160 --> 00:07:54,200 Speaker 1: a tough fight over the next couple of months. It's 131 00:07:54,200 --> 00:07:57,520 Speaker 1: going to be a long trial. Thanks so much. Matthew Shettenhelm, 132 00:07:57,520 --> 00:07:59,680 Speaker 1: Bloomberg Intelligence litigation analyst,