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Speaker 1: We've returned with a classic episode. We'd like to do

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Speaker 1: a little intro and check in on these because we're

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Speaker 1: going back to the archives and we're digging up something

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Speaker 1: really weird from twenty eighteen. You guys, donut guys.

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Speaker 2: Yeah, you know what I would to I was just

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Speaker 2: in Athens, Georgia over the weekend and shout out to

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Speaker 2: a little a cafe called Cafe Racer. They do excellent

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Speaker 2: breakfast biscuits. It used to be just a little shack

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Speaker 2: kind of like on one of the very windy, narrow

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Speaker 2: country roads leading to Athens, Georgia, but now it is

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Speaker 2: a going concern with a nice drive through on Broad

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Speaker 2: Street in Athens. But they do potato donuts, which I

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Speaker 2: believe are gluten free naturally they use potato starch instead

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Speaker 2: of flour, and they don't taste like potatoes. They just

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Speaker 2: I think are naturally gluten free and they are delicious.

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Speaker 2: I've never tried them before. Not necessarily infused with extra

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Speaker 2: vitamins though.

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Speaker 1: Ah yes, yes, I love when people pronounce it vim

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Speaker 1: and so you know, for a lot of people, a

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Speaker 1: baked good, be it a sweeter savory thing is kind

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Speaker 1: of a go to breakfast accompaniment, right, especially if you

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Speaker 1: are in a hurry. You might have your cup of

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Speaker 1: coffee and you don't want to have all that caffeineo

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Speaker 1: an empty stomach, so you have like a nice little

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Speaker 1: snack or something. And you might have seen the meme too,

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Speaker 1: unrelated about what they call it the finish breakfast, and

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Speaker 1: it's just it's like a cup of coffee or espresso

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Speaker 1: and then a shot of vodka and a cigarette.

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Speaker 3: So the item was a spectacle.

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Speaker 2: I'm actually currently drinking a So Good So You Energy

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Speaker 2: Passion Fruit juice Shop, which is infused with one hundred

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Speaker 2: milligrams of organic caffeine plus one hundred percent daily value

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Speaker 2: vitamins B five and B twelve. So vitamin infused things

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Speaker 2: are still very much a going concern, you know. Now

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Speaker 2: it's more in the realm of juices or energy drinks

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Speaker 2: or what have you. But maybe back in the day

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Speaker 2: where we know things like bacon were essentially sold to

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Speaker 2: the public as a must have for breakfast, You're not

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Speaker 2: an American if you don't need bacon for breakfast. Shout

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Speaker 2: out Edward. Brene's marketing played a big role into creating

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Speaker 2: the kind of staples that we still think of today.

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Speaker 1: Yeah, exactly, And this is this is something we see

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Speaker 1: in cyclical health and pop culture reporting. A study will

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Speaker 1: come out that says this thing is bad for you,

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Speaker 1: like fat's bad for you, or no, actually sugar's bad

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Speaker 1: for you, or no, actually carbs are bad for you.

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Speaker 1: Industries try to respond to this in any number of ways, rebranding,

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Speaker 1: you know, the image of their product. And back in

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Speaker 1: the day, as we were all surprised to find someone

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Speaker 1: did that with donuts, and they said, let's let's reframe donuts,

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Speaker 1: you guys, Let's add add some vitamins and some minerals,

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Speaker 1: and let's sell it to the public not as a

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Speaker 1: delectables sugar retreat, but as something that could be considered

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Speaker 1: health food. Spoiler, you're not going to find vitamin donuts

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Speaker 1: easily today, and we figured out why.

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Speaker 3: Yeah, for pep and vigor. Am I right, Ben?

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Speaker 1: Yeah, you're right, You're right pep and vigor, and we

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Speaker 1: wish you plenty of pep as you check out our

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Speaker 1: weirdly vigorous examination of the vitamin donut. Ridiculous History is

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Speaker 1: a production of iHeartRadio, What a Busy Day, Friends and Neighbors.

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Speaker 1: Right before we started recording we both accidentally hung out

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Speaker 1: in the studio together to eat. My name is Ben, my.

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Speaker 2: Name is Noel, And hey, hey, you you're losing.

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Speaker 3: You're losing.

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Speaker 2: You're losing, You're losing your vitamin C donuts.

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Speaker 1: It's true, it's true, And at the end of this episode,

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Speaker 1: we hope that you can let us know whether it's

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Speaker 1: a good or bad thing to have lost them. Of course,

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Speaker 1: where would we be without our super producer Casey Pegram

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Speaker 1: And I want to ask them, where would we be

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Speaker 1: without donuts?

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Speaker 2: We'd probably be leading happier, healthier lives, have lower blood pressure,

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Speaker 2: less diabetes, obesity would probably be diminished.

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Speaker 3: I don't know. I think it'd be a pretty beautiful

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Speaker 3: world without donuts.

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Speaker 1: Yeah, are you a fan of I just think it.

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Speaker 2: Was Sure, they're good, they're they're delicious, but they're just

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Speaker 2: so decadent. It's like, can you think of a more

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Speaker 2: decadent treat? I mean, I'm sure you could if you tried,

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Speaker 2: it would probably involve slathering a donut with some kind

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Speaker 2: of pudding.

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Speaker 1: I'm just not you know, I've just never been a

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Speaker 1: donut person. I don't have no just not a not

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Speaker 1: A claissant would be a little bit more on the

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Speaker 1: savory end. But it's strange because here in Atlanta, you know,

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Speaker 1: our office is down the street from a pretty well

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Speaker 1: known Krispy Kreme outlet, which rumor has it that Shack

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Speaker 1: actually owns now the Yeah, the one with.

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Speaker 3: The sign like with the one with the old school sign.

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Speaker 1: Yeah, apparently that is one of the many things in

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Speaker 1: the city owns. And then also, you and Casey and

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Speaker 1: I have witnessed over the past few years the rise

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Speaker 1: of the artisan donuts here in Atlanta, along with cupcakes.

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Speaker 3: I mean, it's great.

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Speaker 2: There's a place called Revolution Donuts that is fantastic. They

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Speaker 2: actually have a saved donut that I like that's got

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Speaker 2: like greere and like ham in it, and it's really good.

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Speaker 2: I honestly am more inclined to eat something like that.

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Speaker 2: I think I've lost my sweet tooth in addition to

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Speaker 2: my vitamin seat donuts.

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Speaker 3: Oh really, Yeah, that's sad.

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Speaker 1: So it's it's something that I think will on balance,

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Speaker 1: be better for both of us. Multiple studies indicate that

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Speaker 1: the average American eats way too much sugar, right, and

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Speaker 1: it's in so many foods that we consume. We should

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Speaker 1: point out that none of us. None of the three

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Speaker 1: of us are professional nutritionists, right, so whatever we say

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Speaker 1: is should not be taken as nutrition advice.

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Speaker 3: I'm sort of an armchair nutritionist.

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Speaker 2: I just sort of fling these whatever pops through my

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Speaker 2: head and just willy nilly because I think you need to.

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Speaker 3: Eat more riboflavin.

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Speaker 2: Band Just looking at you look a little peak and

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Speaker 2: I think riboflavian is what you need.

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Speaker 1: Then, so everybody knows nol is pointing in the old

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Speaker 1: in the style of the old World War two Uncle

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Speaker 1: Sam poster, but instead the caption instead of we need

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Speaker 1: you for the US Army, it would be you need riboflavin.

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Speaker 2: I'm also wearing a big, tall American flag hat right now.

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Speaker 1: Which I think is cool, and I'm really proud of

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Speaker 1: you for stretching your wings in this new things. I

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Speaker 1: think this could be big. I don't know if it's

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Speaker 1: an everyday hat, because you want to be special.

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Speaker 2: I did it for this episode. I was just trying

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Speaker 2: something out. But what is this episode about?

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Speaker 1: So glad you asked, because this episode is about donuts,

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Speaker 1: a very specific type of donuts, and before we get

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Speaker 1: into that, we should just give a brief history of donuts.

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Speaker 1: Pretty common. I would be surprised if you have not

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Speaker 1: ever heard of a donut, and still somehow are listening

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Speaker 1: to podcasts on the internet. Food like doughnuts has been

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Speaker 1: around for centuries and centuries and centuries, and people tell

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Speaker 1: you the American version of the donut traces back to

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Speaker 1: Dutch settlers Dutch collars, right, and they didn't have that

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Speaker 1: familiar ring shape. You can find a mention of donut

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Speaker 1: in a book by Washington Irvine in eighteen oh nine,

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Speaker 1: a History of New York from the Beginning of the

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Speaker 1: World to the end of the Dutch Dynasty. But over

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Speaker 1: time they became a super convenient snack for Americans.

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Speaker 3: Right.

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Speaker 1: I'm both coast, and our story takes place in the

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Speaker 1: world of donuts, but also in the world of crazy advertising,

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Speaker 1: which is one of our favorite things. We're talking about

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Speaker 1: the moment where before the six million dollar Man happened,

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Speaker 1: some food manufacturers said, all right, donuts are great, but

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Speaker 1: what if we could also make them healthy? What if

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Speaker 1: we could build them stronger, faster. I can't remember the

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Speaker 1: rest of the six million dollar.

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Speaker 3: Man thing faster, deeper, No, I don't know.

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Speaker 1: I'm thinking of deaf punk.

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Speaker 3: You are, I think I am too. That's all it

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Speaker 3: comes to mind there.

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Speaker 2: Yeah, but it's like, you know, it's it's it's utter

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Speaker 2: flim flam, you know, and we're going to get to that.

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Speaker 2: But what if, ben, you know, what if you could

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Speaker 2: do that.

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Speaker 3: That'd be cool, but you can't.

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Speaker 2: So the next best thing is just to figure out

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Speaker 2: a way to convince people that it's a thing, and

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Speaker 2: then you know, it takes the burden of guilt off

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Speaker 2: of them for eating this trash food.

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Speaker 3: Basically right right, exactly.

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Speaker 1: Back in the early nineteen forties, the biggest donut maker

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Speaker 1: of the time, an outfit named, in a burst of creativity,

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Speaker 1: the Donut Corporation of America.

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Speaker 3: Genius.

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Speaker 1: Genius A little on the nose, someone say, but we're fans.

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Speaker 1: They tried pushing this product. They tried to do this thing,

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Speaker 1: and they created something called vitamin donuts.

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Speaker 3: But what what what the heck?

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Speaker 1: Man? What's a vitamin donut.

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Speaker 2: It's a donut that is fortified.

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Speaker 3: It is made with flour that is enriched with various vitamins,

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Speaker 3: synthesized vitamins, and it was a popular trend in general

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Speaker 3: at the time. Kellogg's even had a cereal called Pep

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Speaker 3: Cereal and companies like Libby's and Bird's Eye, which are

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Speaker 3: still around today. They sell like frozen pot pies and stuff.

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Speaker 3: We're all about this language of it being enriched, vitamin infused,

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Speaker 3: or whatever. There are different ways of putting it, and

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Speaker 3: there was a golden age for this nonsense.

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Speaker 1: Absolutely, vitamin doughnuts specifically had diamine and it's vitamin B

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Speaker 1: three and iron. No riboflavin fortification that I can find,

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Speaker 1: which is a crime.

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Speaker 2: Just that twitch I'm seeing in your eye. I feel

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Speaker 2: like magnesium maybe it would be the.

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Speaker 1: Maybe it's magnesium and nola is absolutely correct. There was

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Speaker 1: a there was an advertising creeze to make you think

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Speaker 1: that product A was healthier or a smart investment due

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Speaker 1: to this extra nutritional bang you got.

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Speaker 3: For your buck.

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Speaker 1: You know what I thought of when we were looking

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Speaker 1: at some of this stuff off air was the cycle

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Speaker 1: of language and advertising. Like in the nineties, Remember everything

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Speaker 1: was what was it? Was it digital in the nineties.

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Speaker 3: Sure, yeah, like the the indie glow watches and stuff.

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Speaker 1: Like that, you know, or like organic in the early

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Speaker 1: two thousands and so maybe fortified was one of the

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Speaker 1: buzz terms of the forties.

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Speaker 2: You know one from today and I to get too

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Speaker 2: far off topic, that I heard the other the other

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Speaker 2: day that really I think is totally accurate is things

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Speaker 2: that are like recyclable or like made from supposedly made

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Speaker 2: from recycled material, like water bottles. They say up to

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Speaker 2: thirty percent or forty percent. And in an interview on

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Speaker 2: NPR that I heard, the question was posed to like

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Speaker 2: a recycling expert, like does.

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Speaker 3: That mean it could be like one percent?

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Speaker 1: The answer is yes, oh boy, yeah, we have to

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Speaker 1: be careful with that language. I hadn't thought of that.

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Speaker 1: With recycling, I'm familiar with that. It's similar to like

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Speaker 1: a portion of the proceeds from this will be donated to,

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Speaker 1: you know, this amazing charity.

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Speaker 2: But speaking of the ads you're talking about, these campaigns

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Speaker 2: were everywhere and the poster for Vitamin Donuts is delightful

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Speaker 2: and horrifying. It says vitamin big red letters surrounded by

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Speaker 2: these like hashtags of sparkling energy and then donuts.

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Speaker 3: And then on either side are the most rosy cheeked

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Speaker 3: you know, just.

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Speaker 2: Up and at them little tikes that you could ever imagine,

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Speaker 2: one of them holding a donut with a bite taken.

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Speaker 3: Out of it. Their cheeks are blood red, and I

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Speaker 3: think that was meant to imply health and vitality. And

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Speaker 3: what's the catchphrase, ben.

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Speaker 1: Oh gosh for pep and vigor. Each doughnut fortified with

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Speaker 1: a minimum of twenty five units of vitamin B one.

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Speaker 3: Vitamin donuts gorge your way to health.

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Speaker 1: Yeah, right. Look at the way that poor little girl

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Speaker 1: in the bottom left of the posters staring at those things.

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Speaker 3: She wants them, she wants them. And the size is

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Speaker 3: all wrong too.

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Speaker 2: The scale is really this perspective is very strange because

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Speaker 2: the donuts are kind of in the four and the

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Speaker 2: girl is sort of on the same visual plane, but

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Speaker 2: the donuts are like the size.

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Speaker 3: Of her head. It's a very odd ad.

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Speaker 2: This was a failure not just from the donut contingent,

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Speaker 2: but from other companies that tried it as well. And

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Speaker 2: that's because of the Nutrition Division of the US government's

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Speaker 2: War Food Administration.

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Speaker 1: Right, m hmm, absolutely right, nol So, the Nutrition Division

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Speaker 1: of the War Food Administration had clout and it awarded

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Speaker 1: a seal of approval to companies when it approved their

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Speaker 1: nutrition claims. But the problem with the donuts was this.

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Speaker 1: The donuts were made with as As you had mentioned earlier,

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Speaker 1: Noel enriched white flower and this meant, according to the

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Speaker 1: boffins at the Nutrition Division, this meant that the doughnuts

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Speaker 1: themselves were not enriched with vitamins, only the flour they

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Speaker 1: were made from was enriched.

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Speaker 2: See I picture them like instead of sprinkles, you have

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Speaker 2: horse pills. All your vitamins are just like, you know,

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Speaker 2: with a nice cream filling intermixed with you know, Flintstone's chewables.

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Speaker 3: Which that doesn't sound half bad.

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Speaker 1: I do a lot of people who ate Flintstones chewables

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Speaker 1: like candy, just for the taste.

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Speaker 3: They're delightful.

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Speaker 2: I'm not a fan of chalky things, but I like

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Speaker 2: gummy vitamins.

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Speaker 1: Actually, i'm a fan of the guns.

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Speaker 2: I eat those for fun. Once ode'd on vitamin C,

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Speaker 2: it was not a pretty pictus.

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Speaker 1: Really, how old were you?

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Speaker 3: It was like last week?

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Speaker 1: Is that why you have that kind of I didn't

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Speaker 1: want to say anything to you.

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Speaker 3: That's okay, that's what they say about me. That's a glow.

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Speaker 1: Okay, Well, I'm glad you're I'm glad you're all right.

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Speaker 1: It's so it looks like I am a riboflavi In

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Speaker 1: Vampire and you are this citrusy door of vitamin C death.

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Speaker 3: Well, yeah, it's like that.

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Speaker 2: Character in the Superman movie with the nukes and stuff

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Speaker 2: who kind of was berthed from the sun and all

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Speaker 2: of a sudden started growing creepy fingernails and could shoot

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Speaker 2: fireballs out of his eyes. That was me when I

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Speaker 2: ate the whole jar of vitamin sea gummies. Not gonna

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Speaker 2: do that again.

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Speaker 3: Yeah.

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Speaker 1: Yeah, we have to be careful because even though we

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Speaker 1: are taught often to associate vitamins with health and good decisions,

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Speaker 1: medically speaking, it is absolutely possible to have too much

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Speaker 1: of a good thing, and there are consequences to that.

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Speaker 1: But here's another thing about this enriched white flower. It

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Speaker 1: sounds great, and even today, in twenty eighteen years we

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Speaker 1: record this. If you're in the United States and you

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Speaker 1: go to your average grocery store, you're going to see

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Speaker 1: that quite a few food products that use flower use

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Speaker 1: enriched white flower. It's just the most common thing. But

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Speaker 1: it's not a superfood.

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Speaker 2: No. It's sort of like figuring out how to turn

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Speaker 2: big parts into gelatine, you know. It's sort of like

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00:16:05,360 --> 00:16:09,320
Speaker 2: making lemons into lemonade. It's just taking an unpleasant byproduct

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Speaker 2: or just something that was just happening anyway and figuring

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Speaker 2: out how to sell it, you know, put a bow

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Speaker 2: on it.

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Speaker 3: That's what this whole. Hey, we've got this stuff we

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Speaker 3: already use and it's the cheapest product available and the

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Speaker 3: easiest natural path to making this stuff's let's call it

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Speaker 3: something cool as people think they're buying something different, right.

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Speaker 1: So what do dietitians think of this stole? Like, what

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Speaker 1: are the experts saying about enriched flower?

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Speaker 3: Yes, Sarah Glme, who is a pal of ours in

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Speaker 3: the office, wrote this article for How Stuff Forworks, Vitamin

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Speaker 3: donuts were a thing question of mark question mark I

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Speaker 3: added the second question mark.

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Speaker 2: But she spoke to a dietitian from Birmingham, Alabama at

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Speaker 2: the Health and Wellness Center Saint Vincent's one nineteen and

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Speaker 2: she asked her about the efficacy of enriched flower and

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Speaker 2: this is how she responded. As much as I would

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Speaker 2: love for them to be healthy, she says, I really

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Speaker 2: wouldn't consider donuts made with enriched white flour a healthy

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Speaker 2: source of nutrients. Doughnuts are made using only refined white flower,

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Speaker 2: and these refined carbohydrates have been shown to be worse

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Speaker 2: for your health than saturated fat ouch.

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Speaker 3: Oh.

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Speaker 1: Also an editorial correction here on my part, the enriched

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Speaker 1: flower did contain riboflavord yes, as well as fulic acid.

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Speaker 1: So rest asshured everybody who is about to throw away

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Speaker 1: their collection of vintage vitamin donuts. So the Nutrition Division

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Speaker 1: wanted the Donut Corporation to call them not vitamin donuts,

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Speaker 1: but to call this product enriched flower donuts, which is

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Speaker 1: just not a sexy a name. What do you think?

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Speaker 3: Absolutely not?

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Speaker 2: I mean, it certainly does not fill my heart with vim,

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Speaker 2: vigor and pep.

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Speaker 3: Right.

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Speaker 1: And so even though the donor Nut Corporation lost the

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Speaker 1: battle regarding vitamin donuts with the Nutrition Division, the Donut

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Speaker 1: Corporation went on to do decades of business as donut advocates.

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Speaker 1: It's probably the best way to say it, almost like

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Speaker 1: a donut lobby. I don't want to get close to

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Speaker 1: calling them big donut, but I think that's a hilarious phrase.

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Speaker 2: I mean, you say a big don and it makes

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Speaker 2: me think of that donut shop in La near the

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Speaker 2: airport with the big giant doughnut on the top.

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Speaker 1: Oh yeah, yeah, it's called I you know what's fixed her?

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Speaker 3: Though?

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Speaker 1: I feel like I'm just gonna spend every trip to

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Speaker 1: La I have seen that donut shop and never going

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Speaker 1: in because I'm always in a hurry too from the airport.

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Speaker 3: I mean, you're lucky if you get a chance to

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Speaker 3: stop it. In and Out Burger. That's true. That's true.

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Speaker 1: And this is not related to anything. Did I tell

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Speaker 1: you I went to an in and out Burger for

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Speaker 1: the first time?

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Speaker 3: No? You didn't? What you think?

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Speaker 1: I you know? I at first I was a little

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Speaker 1: bit let down because there have been so much hype

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Speaker 1: about it. And then I tried the burger Burger is solid.

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Speaker 3: It's really good.

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Speaker 1: It's really good.

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Speaker 3: It's good. It's got like a almost like a cinnamon

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Speaker 3: e vibe to it.

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Speaker 2: There's something they put in the patties that like really

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Speaker 2: has an interesting, robust flavor.

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Speaker 3: I'm a fan. Did you get an Animal Style?

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Speaker 1: I did not. That's the way to go, That's what

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00:19:15,760 --> 00:19:18,359
Speaker 1: I should have done. I think double double, double double

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Speaker 1: Animal Style. Hopefully I'll be back there again sometime. And

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Speaker 1: I'm all about Noel and I are both all about

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00:19:24,880 --> 00:19:28,560
Speaker 1: exploring not just fast food, but any different local food

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Speaker 1: that we run across in our travels. Trash food, the

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Speaker 1: world over the world over. So for instance, this includes

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Speaker 1: things like Crown Burger and Utah Pals in East Tennessee,

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Speaker 1: which I still have to take you to if we

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Speaker 1: ever get get up around that way, in the hollers

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Speaker 1: and the cricks.

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Speaker 2: I know we're off topic a little bit, but I

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Speaker 2: saw an article on Mental Flus today that was a

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Speaker 2: map showing what the most popular burger is in every state,

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Speaker 2: and you know what it is in most states?

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Speaker 3: What is it? Five guys they took over, They really

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Speaker 3: really did.

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Speaker 2: Only one was Burger King And then obviously the West

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Speaker 2: Coast is all in and out and what a Burger

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00:20:06,000 --> 00:20:08,040
Speaker 2: reigned supreme in Texas and I think a couple of

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Speaker 2: the surrounding states. But five Guys was the champion.

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Speaker 3: Wow. Time, I was surprised.

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Speaker 1: It's pretty good, but I didn't know it was such

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Speaker 1: a force.

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Speaker 2: And the ham I mean, it's it's a good equality burger.

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Speaker 2: We have around here a thing called cookout, which I

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Speaker 2: think is sort of a southern regional thing. Yeah, it's

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00:20:27,480 --> 00:20:30,239
Speaker 2: pretty cool because you can you get a combo and

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00:20:30,280 --> 00:20:32,280
Speaker 2: for your sides, you get to choose two sides. You

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Speaker 2: can choose a chicken casadia and chicken nuggets or double

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00:20:35,960 --> 00:20:38,160
Speaker 2: chicken nuggets, or like a corn dog or two chicken

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Speaker 2: casadias or two corn dogs.

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Speaker 3: It's really really good for your health.

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Speaker 1: I have no idea how they make money.

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Speaker 3: You got to order the trade. It's like four dollars too.

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Speaker 2: Anyway, we digress, Ben, Let's say we wrapped this episode

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Speaker 2: up with a fun hodgepodge of some other abysmal food

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Speaker 2: failures and or misleading ad campaigns.

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Speaker 1: I completely agree. How about you kick us off?

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Speaker 2: Only because Casey mentioned it. McDonald's just had some pretty

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Speaker 2: hilarious food fails over the years. One was called the Mcafrica,

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Speaker 2: and this was a confection that was only available in

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Speaker 2: Southern Africa, and in a pr nightmare, McDonald pulled that

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Speaker 2: product because apparently calling something Mick in the.

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Speaker 3: Whole country isn't bad form. Yeah, it looks like it's made.

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Speaker 2: With just flatbread, and it looks like a like a

401
00:21:34,359 --> 00:21:36,600
Speaker 2: big Mac, but with like two pieces of flatbread.

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00:21:36,880 --> 00:21:40,200
Speaker 3: It doesn't look particularly appetizing. But the Mcafrica I always

403
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Speaker 3: think of it.

404
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Speaker 1: We're talking about failed food products from fast food, I always.

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Speaker 3: Think of the Hula Burger.

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Speaker 1: The Hula Burger was also from McDonald's made by Ray

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Speaker 1: Kroc himself, the driving force behind McDonald's success, who always

408
00:21:57,840 --> 00:21:59,200
Speaker 1: had a million ideas.

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Speaker 3: He was just throwing ideas left and right.

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Speaker 1: They wanted to make a burger for Catholics who didn't

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Speaker 1: eat meat on Fridays, so instead of be for a

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00:22:08,000 --> 00:22:11,480
Speaker 1: chicken patty, it had a grilled pineapple slice topped with cheese.

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Speaker 1: People hated it.

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Speaker 2: Yeah, the picture of it that I see here, it's

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00:22:14,680 --> 00:22:16,560
Speaker 2: obviously not a professional shot.

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Speaker 3: But it looks. It looks like something. It looks like

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Speaker 3: a dead thing.

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Speaker 1: Yeah, it looks.

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Speaker 3: It looks bad.

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Speaker 1: I mean, you can't blame the folks for trying. But

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Speaker 1: what about market research? You know? Did they just not

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00:22:29,600 --> 00:22:30,480
Speaker 1: have that at that time?

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Speaker 2: Yeah, well, you know, it probably wasn't as easy to

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00:22:32,080 --> 00:22:33,440
Speaker 2: conduct as it is today. You'd had to go like

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00:22:33,520 --> 00:22:36,080
Speaker 2: door to door or get people to fill.

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Speaker 3: Stuff out, and no one wants to do that.

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Speaker 2: We're not gonna harp on McDonald's and fast food. I

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Speaker 2: just wanted to mention those those are fun, ye, But

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00:22:42,560 --> 00:22:46,160
Speaker 2: let's talk about some more campaigns. Remember ovaltine Oh yeah, yeah, yeah,

430
00:22:46,200 --> 00:22:50,560
Speaker 2: also fortified right, Yeah, it's like you know, malted powdered

431
00:22:50,640 --> 00:22:53,119
Speaker 2: drink you mix with your milk, and it, you know,

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00:22:53,240 --> 00:22:57,159
Speaker 2: to be fair, contains quite a bit of fortification in

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Speaker 2: the form of calcium, folic acid, iron, zinc, are how, riboflavin, viamin,

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Speaker 2: vitamin B six, vitamin B twelve, vitamin C, and vitamin A.

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00:23:06,160 --> 00:23:10,000
Speaker 2: And it is a legacy product in that same period

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Speaker 2: that we were talking about, but they seem to have

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Speaker 2: managed to continue to promote it as kind of a

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Speaker 2: healthful supplement type drink and people love the stuff.

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Speaker 1: It is delicious, people love it, it is Its status

440
00:23:23,600 --> 00:23:27,119
Speaker 1: is a healthy beverage is controversial, but I think a

441
00:23:27,160 --> 00:23:30,840
Speaker 1: lot of people get it for nostalgic reasons as well.

442
00:23:30,920 --> 00:23:33,640
Speaker 1: You know, like Grandma always made Oval Team.

443
00:23:33,800 --> 00:23:36,080
Speaker 2: It's an immediate like blast to your childhood when you

444
00:23:36,119 --> 00:23:37,480
Speaker 2: take a sip of it, and then you know, not

445
00:23:37,520 --> 00:23:38,120
Speaker 2: to mention.

446
00:23:38,000 --> 00:23:39,480
Speaker 3: More Oval Team please, you know.

447
00:23:39,640 --> 00:23:44,160
Speaker 2: Like it's pretty interesting when these companies build such strong

448
00:23:44,280 --> 00:23:46,840
Speaker 2: pr that goes so far back and they're able to

449
00:23:46,840 --> 00:23:49,800
Speaker 2: just kind of ride that snake to like perpetual ubiquity

450
00:23:49,800 --> 00:23:50,720
Speaker 2: in the public consciousness.

451
00:23:50,760 --> 00:23:52,920
Speaker 3: Even though Oval teen you don't hear about it too much.

452
00:23:52,960 --> 00:23:54,840
Speaker 3: They don't like have ads all over the place, you know,

453
00:23:54,920 --> 00:23:58,240
Speaker 3: but yeah, it's definitely a thing. Also, not to mention, Ben,

454
00:23:58,240 --> 00:23:59,600
Speaker 3: I don't know if you've heard about this, but there

455
00:23:59,600 --> 00:24:02,640
Speaker 3: are stuff that are saying that vitamin supplements not as

456
00:24:02,800 --> 00:24:05,320
Speaker 3: big of a thing as we maybe used.

457
00:24:05,119 --> 00:24:10,280
Speaker 1: To think, absolutely absolutely, because there's there are questions about

458
00:24:10,280 --> 00:24:14,440
Speaker 1: how much benefit they actually convey to your body, depending

459
00:24:14,520 --> 00:24:17,159
Speaker 1: upon the manner in which they are ingested or the

460
00:24:17,160 --> 00:24:21,120
Speaker 1: manner in which they are included in the manufacturing process.

461
00:24:21,200 --> 00:24:24,040
Speaker 1: Like vitamin water is a perfect example exactly.

462
00:24:24,080 --> 00:24:26,280
Speaker 2: And again I think they are able to get away

463
00:24:26,280 --> 00:24:28,680
Speaker 2: with calling the product vitamin water because on the side

464
00:24:28,720 --> 00:24:33,000
Speaker 2: it does list a crap ton of additives that are,

465
00:24:33,040 --> 00:24:36,359
Speaker 2: you know, things you would find in multivitamin supplements. But

466
00:24:36,400 --> 00:24:37,639
Speaker 2: I think a lot of it has to do with like,

467
00:24:37,720 --> 00:24:41,000
Speaker 2: if you're deficient in something, your doctor can prescribe you

468
00:24:41,040 --> 00:24:42,800
Speaker 2: to take something that like, you know, gets you to

469
00:24:42,840 --> 00:24:45,080
Speaker 2: the levels you need to be. But if you're not

470
00:24:45,280 --> 00:24:47,199
Speaker 2: and you're just like loading yourself up with all these

471
00:24:47,200 --> 00:24:50,919
Speaker 2: different vitamins, is their benefit there? And there are studies

472
00:24:50,920 --> 00:24:53,440
Speaker 2: out there that seem to think there may even be harm.

473
00:24:53,560 --> 00:24:56,600
Speaker 1: Right, especially when consider how much sugar comes along with

474
00:24:56,880 --> 00:25:00,840
Speaker 1: the deal. There's you know, there's a word of foods

475
00:25:00,840 --> 00:25:05,280
Speaker 1: and drinks that skirt just beneath the threshold of being

476
00:25:05,440 --> 00:25:09,119
Speaker 1: legally culpable for their claims, and advertisers do spend a

477
00:25:09,160 --> 00:25:13,720
Speaker 1: lot of time figuring out language that sounds good but

478
00:25:13,880 --> 00:25:17,359
Speaker 1: does not really promise something right, Like is there a

479
00:25:17,400 --> 00:25:22,239
Speaker 1: definition of natural? What is natural other than something that

480
00:25:22,359 --> 00:25:25,960
Speaker 1: sounds good on a box in the grocery store, and

481
00:25:26,000 --> 00:25:30,200
Speaker 1: even beyond that. This makes me wonder if vitamin water

482
00:25:30,480 --> 00:25:33,879
Speaker 1: is going to seem as silly in a few years

483
00:25:34,000 --> 00:25:38,400
Speaker 1: as vitamin donuts seem today, you know what I mean?

484
00:25:38,880 --> 00:25:41,280
Speaker 1: Like I can see future historians going, why don't you

485
00:25:41,400 --> 00:25:45,440
Speaker 1: just drink water and get a doctor to give you vitamins.

486
00:25:45,000 --> 00:25:49,160
Speaker 3: Because it doesn't taste like dragon fruit? That's dough.

487
00:25:50,000 --> 00:25:52,280
Speaker 2: Remember fifty cent He had a big steak in vitamin

488
00:25:52,320 --> 00:25:55,800
Speaker 2: water and there was that formula fifty flavor. Someone told

489
00:25:55,840 --> 00:25:57,960
Speaker 2: me that they thought that tasted like the way you

490
00:25:57,960 --> 00:26:00,199
Speaker 2: would think grape sweat would taste.

491
00:26:00,840 --> 00:26:02,840
Speaker 3: That's so gross. Just leave that right there.

492
00:26:02,960 --> 00:26:06,920
Speaker 1: Leave the Oh, speaking of drinks, we found some other failed,

493
00:26:07,680 --> 00:26:12,320
Speaker 1: like spectacularly failed beverages. Did you ever hear of pepsi?

494
00:26:12,400 --> 00:26:15,159
Speaker 3: Am? Is it like breakfast pepsi? Yeah?

495
00:26:15,240 --> 00:26:19,280
Speaker 1: I had never heard of this, so they thought, you

496
00:26:19,320 --> 00:26:21,760
Speaker 1: know what, people aren't really drinking soda in the morning,

497
00:26:21,920 --> 00:26:25,760
Speaker 1: so let's do exactly what you're describing. Let's get some

498
00:26:25,800 --> 00:26:29,480
Speaker 1: breakfast soda drinkers. And they introduced this thing in the

499
00:26:29,600 --> 00:26:33,199
Speaker 1: late eighties called pepsi am. It had all the sugar

500
00:26:33,240 --> 00:26:37,280
Speaker 1: and twice the caffeine of regular pepsi finally, right, it

501
00:26:37,359 --> 00:26:38,400
Speaker 1: lasted about a year.

502
00:26:38,680 --> 00:26:42,400
Speaker 2: Well, speaking of soda, let's have some more fun. We're

503
00:26:42,400 --> 00:26:44,600
Speaker 2: talking about like more current.

504
00:26:44,359 --> 00:26:46,359
Speaker 3: Things that fit in this fail model.

505
00:26:46,359 --> 00:26:48,520
Speaker 2: But let's let's go back back back to the nineteen

506
00:26:48,600 --> 00:26:51,399
Speaker 2: fifties where there was a campaign for seven Up that

507
00:26:51,600 --> 00:26:55,800
Speaker 2: shows an infant downing a seven up.

508
00:26:56,160 --> 00:26:59,440
Speaker 3: It says, why we have the youngest customers in the business.

509
00:27:01,400 --> 00:27:03,640
Speaker 1: I think the captured there or the motto is something

510
00:27:03,800 --> 00:27:04,480
Speaker 1: seven up for.

511
00:27:04,480 --> 00:27:08,040
Speaker 2: Babies exactly, and it says nothing does it like seven up?

512
00:27:08,600 --> 00:27:10,800
Speaker 2: And then it has a nice little recipe on the

513
00:27:10,840 --> 00:27:13,199
Speaker 2: side here, you know, for kids, a little trick that

514
00:27:13,320 --> 00:27:17,560
Speaker 2: makes a treat seven up in milk mix mixed chilled

515
00:27:17,600 --> 00:27:19,800
Speaker 2: seven up and cold milk and equal parts.

516
00:27:19,840 --> 00:27:22,600
Speaker 3: By pouring the seven up gently into the milk.

517
00:27:22,440 --> 00:27:25,040
Speaker 2: Do not stir the seven up, adds a light and

518
00:27:25,119 --> 00:27:29,679
Speaker 2: delicate flavor, making the delicious blended food drink.

519
00:27:30,480 --> 00:27:34,640
Speaker 1: Food drink the villain laugh.

520
00:27:35,840 --> 00:27:38,199
Speaker 3: You want to food drink, I don't know what that is.

521
00:27:38,920 --> 00:27:42,880
Speaker 1: Food drink sounds like a terrible translation of a traditional

522
00:27:43,119 --> 00:27:47,600
Speaker 1: beverage Somewhere. It's like, oh, welcome, thank you for coming.

523
00:27:47,640 --> 00:27:50,120
Speaker 1: Now we will have the ritual exchange of food drink.

524
00:27:54,760 --> 00:28:00,800
Speaker 1: So we found so many strange advertisements that that clearly

525
00:28:00,800 --> 00:28:04,480
Speaker 1: would be illegal today, and then also food products that

526
00:28:05,320 --> 00:28:07,960
Speaker 1: even if we allow for hindsight, they still sound like

527
00:28:08,080 --> 00:28:09,720
Speaker 1: just horrifically bad ideas.

528
00:28:09,880 --> 00:28:13,320
Speaker 2: And props to Hunter Oatman Stanford over at Collectors Weekly.

529
00:28:13,720 --> 00:28:16,280
Speaker 2: He made a list over there that we are pulling

530
00:28:16,320 --> 00:28:18,480
Speaker 2: from for some of these, and they're delightful.

531
00:28:18,840 --> 00:28:23,240
Speaker 1: I want to point out that to go back to

532
00:28:23,359 --> 00:28:26,120
Speaker 1: fast food, just briefly, I want to point out that

533
00:28:26,320 --> 00:28:30,400
Speaker 1: Taco Bell deserves a metal for all the strange things

534
00:28:30,400 --> 00:28:34,160
Speaker 1: they've tried over the years. There was a most notably

535
00:28:34,320 --> 00:28:37,960
Speaker 1: I remember the Taco Bell seafood salad, which just sounds

536
00:28:38,000 --> 00:28:38,959
Speaker 1: like a terrible idea.

537
00:28:39,600 --> 00:28:43,360
Speaker 2: Any notion of seafood from a fast food restaurant typically

538
00:28:43,480 --> 00:28:45,840
Speaker 2: is a red flag for me. Although I will occasionally

539
00:28:46,120 --> 00:28:48,320
Speaker 2: do a Captain D's, you know.

540
00:28:49,240 --> 00:28:51,360
Speaker 3: Under duress at least that's all they do.

541
00:28:52,120 --> 00:28:54,160
Speaker 2: It's not just an afterthought, you know what I mean,

542
00:28:54,320 --> 00:28:58,200
Speaker 2: Like the mc lobster right right back picking on the McDonald's.

543
00:28:58,240 --> 00:29:00,840
Speaker 3: Yeah, they had a mclobster that was only in the

544
00:29:00,880 --> 00:29:01,840
Speaker 3: main area.

545
00:29:01,920 --> 00:29:05,200
Speaker 2: But do you remember that I Love Lucy episode where

546
00:29:05,320 --> 00:29:08,560
Speaker 2: she gets the commercial for this thing called Vita meata veggamin.

547
00:29:09,000 --> 00:29:11,400
Speaker 2: It's very very popular and she's trying to do it,

548
00:29:11,480 --> 00:29:14,120
Speaker 2: and as it turns out, it's just chalk full of alcohol,

549
00:29:14,360 --> 00:29:16,360
Speaker 2: and every time she takes a swig of it, she

550
00:29:16,520 --> 00:29:19,959
Speaker 2: gets more and more plastered. And their slogan spoon your

551
00:29:20,000 --> 00:29:23,680
Speaker 2: way to health, and it's like totally clearly just chock

552
00:29:23,760 --> 00:29:27,120
Speaker 2: full of of straight booze. This one I found here

553
00:29:27,200 --> 00:29:31,240
Speaker 2: from the American Meat Institute from the fifties. It's just

554
00:29:31,280 --> 00:29:34,320
Speaker 2: a big old meat platter featured in the center and

555
00:29:34,320 --> 00:29:36,960
Speaker 2: then like nine hot dogs kind of like raining down

556
00:29:36,960 --> 00:29:38,040
Speaker 2: from the sky, and it.

557
00:29:38,000 --> 00:29:41,360
Speaker 3: Says two delicious ways to help keep yourself trim. And

558
00:29:41,440 --> 00:29:43,560
Speaker 3: the copy here is very similar to what they were

559
00:29:43,600 --> 00:29:46,680
Speaker 3: making fun of in that Lucy sketch. In this hot weather,

560
00:29:46,840 --> 00:29:50,440
Speaker 3: do you feel tired, listless, all washed out? Don't blame

561
00:29:50,480 --> 00:29:52,640
Speaker 3: it all on the heat. Look at your diet too.

562
00:29:52,800 --> 00:29:55,880
Speaker 3: Scientific studies show it might well be due to a

563
00:29:56,000 --> 00:29:59,720
Speaker 3: lack of high quality protein, the kind you get in meat.

564
00:30:00,160 --> 00:30:02,760
Speaker 1: And for long time listeners, if you've got to check

565
00:30:02,760 --> 00:30:05,600
Speaker 1: out the visuals on this ad, because they have what

566
00:30:05,720 --> 00:30:09,120
Speaker 1: looks like an aspick or meat jelly in the center

567
00:30:09,280 --> 00:30:09,959
Speaker 1: of the platter.

568
00:30:10,000 --> 00:30:11,360
Speaker 3: Oh, I think you're right. I thought, you know what,

569
00:30:11,360 --> 00:30:12,400
Speaker 3: that's exactly what it is.

570
00:30:12,560 --> 00:30:15,200
Speaker 2: At first I thought it was like a cheese you know,

571
00:30:15,240 --> 00:30:17,600
Speaker 2: like a Pimento cheese mountain or something like that.

572
00:30:17,680 --> 00:30:19,200
Speaker 3: I think it is exactly that. Ben.

573
00:30:20,440 --> 00:30:25,520
Speaker 1: We also found an ad that was for sugar, just sugar.

574
00:30:26,160 --> 00:30:29,360
Speaker 1: It says sugar might just be the willpower you need

575
00:30:29,400 --> 00:30:32,640
Speaker 1: to curb your appetite. Sugar's quick energy can be the

576
00:30:32,680 --> 00:30:37,320
Speaker 1: willpower you need to eat less. And it has close

577
00:30:37,400 --> 00:30:41,479
Speaker 1: up shots of people drinking soda and eating candy. And

578
00:30:41,520 --> 00:30:44,719
Speaker 1: this was part of a very large cover up that

579
00:30:44,800 --> 00:30:46,840
Speaker 1: we only recently learned about.

580
00:30:47,000 --> 00:30:49,360
Speaker 3: And the woman in this picture on the left, she

581
00:30:49,520 --> 00:30:52,360
Speaker 3: looks terrifying and is drinking this soda in the most

582
00:30:52,440 --> 00:30:55,160
Speaker 3: unnatural way. It's like cocked off in this.

583
00:30:55,160 --> 00:30:57,760
Speaker 2: Weird canted angle and it's like one of those paper straws,

584
00:30:57,880 --> 00:31:00,920
Speaker 2: and she is absolutely just chewing it. It's just clamped

585
00:31:00,960 --> 00:31:03,400
Speaker 2: between her teeth, and she's got this kind of wandering

586
00:31:03,440 --> 00:31:06,080
Speaker 2: eye thing going on, like she is just jacked on sugar.

587
00:31:06,480 --> 00:31:08,480
Speaker 3: It's a very troubling image.

588
00:31:08,760 --> 00:31:11,360
Speaker 1: Yeah, and check out how sketchy this one is too,

589
00:31:11,440 --> 00:31:14,800
Speaker 1: because these ads come from nineteen sixty nine and they

590
00:31:14,800 --> 00:31:18,040
Speaker 1: include advice like have a soft drink before your main meal,

591
00:31:18,280 --> 00:31:21,840
Speaker 1: or snack on some candy an hour before lunch. And

592
00:31:21,880 --> 00:31:25,800
Speaker 1: there's not a company name you can follow up by

593
00:31:25,920 --> 00:31:30,640
Speaker 1: mailing someone named sugar Information. Also, sugar Information sounds like

594
00:31:30,680 --> 00:31:31,720
Speaker 1: a pretty cool code name.

595
00:31:31,840 --> 00:31:34,600
Speaker 2: Sure, it's like the sugar lobby, right that has reponsible

596
00:31:34,680 --> 00:31:35,160
Speaker 2: for this stuff.

597
00:31:35,440 --> 00:31:38,840
Speaker 3: It has to be. Boy, is it weird enough for you?

598
00:31:39,920 --> 00:31:42,960
Speaker 1: I'm feeling weird it out, man, I'm feeling like we

599
00:31:43,200 --> 00:31:48,560
Speaker 1: have we have not yet reached peak ridiculous advertising and

600
00:31:48,560 --> 00:31:51,960
Speaker 1: failed food campaigns. But I think this, I think we

601
00:31:52,000 --> 00:31:54,200
Speaker 1: should save the rest for another day.

602
00:31:54,240 --> 00:31:56,640
Speaker 3: What do you say? I think that's why it's ben.

603
00:31:56,520 --> 00:31:59,840
Speaker 1: So thank you so much for tuning in. If you

604
00:32:00,120 --> 00:32:02,800
Speaker 1: or someone you know had the fortune to try a

605
00:32:02,920 --> 00:32:06,640
Speaker 1: vitamin DONA, we'd like to hear about the taste, was

606
00:32:06,680 --> 00:32:09,760
Speaker 1: it different from a regular Dona? And what are your

607
00:32:09,760 --> 00:32:13,640
Speaker 1: favorite failed food crazes. We'd also, of course like to

608
00:32:13,720 --> 00:32:18,719
Speaker 1: think our author Sarah Glme and our super producer Casey Peckwein.

609
00:32:18,800 --> 00:32:21,400
Speaker 2: And if I'm not mistaken, man, most of the flower

610
00:32:21,480 --> 00:32:24,760
Speaker 2: you buy today at the store is enriched flower. It's like,

611
00:32:24,800 --> 00:32:28,160
Speaker 2: there's nothing special about it. It's not magic vitamin flower.

612
00:32:28,280 --> 00:32:29,520
Speaker 3: It's true, it's true.

613
00:32:29,600 --> 00:32:31,959
Speaker 1: It's pretty much regular flower.

614
00:32:32,000 --> 00:32:35,320
Speaker 2: Now, let us know Denny Baker's out there and let

615
00:32:35,400 --> 00:32:36,880
Speaker 2: us know how you feel about this stuff.

616
00:32:37,760 --> 00:32:41,040
Speaker 3: Is it possible to make healthy baked goods? We're interested

617
00:32:41,240 --> 00:32:43,400
Speaker 3: right too, I said ridiculous at how stuffworks dot com.

618
00:32:43,440 --> 00:32:45,760
Speaker 2: You can check us out on all the social media's Again,

619
00:32:46,080 --> 00:32:48,280
Speaker 2: I second my co host Ben and thanking our super

620
00:32:48,280 --> 00:32:51,440
Speaker 2: producer Casey and also Alex Williams, who composed Arth.

621
00:32:51,360 --> 00:32:55,280
Speaker 1: The and most importantly you, so goodbye for now. We'll

622
00:32:55,320 --> 00:32:57,960
Speaker 1: talk to you very soon, and in the meantime, send

623
00:32:58,040 --> 00:32:59,760
Speaker 1: us all the weird ads you can find.

624
00:33:00,200 --> 00:33:00,360
Speaker 3: Plea