WEBVTT - What is "Ranch" Flavor?

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<v Speaker 1>Hey, I'm Chuck and I'm Josh and we're the host

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<v Speaker 1>Stuff from how Stuff Works. Hey, brain Stuff, This is

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<v Speaker 1>Christian Seger. If you have spent time in the US

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<v Speaker 1>or Canada, then you have heard of ranch dressing. It

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<v Speaker 1>was invented by a guy named Steve Henson in the

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<v Speaker 1>late forties to the early fifties when he worked as

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<v Speaker 1>a plumbing contractor in Alaska. In the fifties, he and

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<v Speaker 1>his wife moved near Santa Barbara, where they opened the

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<v Speaker 1>Hidden Valley Dude Ranch sounds cool, right, Visiting guests like

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<v Speaker 1>the ranch itself, but they loved Steve salad dressing. Eventually,

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<v Speaker 1>the Henson's just started telling that and the rest is history.

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<v Speaker 1>Since ranch salad dressing has been the most popular dressing

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<v Speaker 1>in the US. But ranch isn't a flavor, right, okay?

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<v Speaker 1>People outside of the US and Canada, Thanks for bearing

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<v Speaker 1>with me through the history lesson, but you may have

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<v Speaker 1>tasted ranch flavoring before, just under a different name. In

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<v Speaker 1>the Netherlands, for instance, cool ranch doritos are called cool

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<v Speaker 1>American doritos. That weird American flavor you see advertised in

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<v Speaker 1>the grocery store. That's ranch, and the main taste in

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<v Speaker 1>ranch is buttermilk. I know, I know, but it's not

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<v Speaker 1>quite that simple. Otherwise people would just pour buttermilk on stuff, right.

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<v Speaker 1>The original ranch recipe also includes mayonnaise, parsley, pepper, salt,

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<v Speaker 1>a little time, garlic, onion, powder, and msg. It's a

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<v Speaker 1>dairy heavy recipe, which means the original version doesn't keep

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<v Speaker 1>very well, and that means, in turn, the famous ranch

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<v Speaker 1>dressing flying of shelves today is not the same stuff

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<v Speaker 1>that Steve was whipping up for his guests. Instead, the

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<v Speaker 1>result is some heady, complicated work by the eggheads at Chlorox. Yes,

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<v Speaker 1>that Clorox. They bought Hidden Valley in ninety two. They

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<v Speaker 1>had a huge problem though. You can't just plot bottles

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<v Speaker 1>of buttermilk and mayo on an unrefrigerated shelf and hope

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<v Speaker 1>for the best. So they started tinkering around with the recipe,

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<v Speaker 1>practicing the arcane art of food science. They needed something

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<v Speaker 1>that's still pretty much tasted like Steve's recipe, but was

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<v Speaker 1>shelf stable, meaning it could sit around on a truck

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<v Speaker 1>or in a grocery store long enough for customers to

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<v Speaker 1>find and buy it. The details of Clorox's work remained secret,

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<v Speaker 1>but it is a safe bet that Steve's original recipe

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<v Speaker 1>didn't include things like calcium dis soda, mine ethel leah

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<v Speaker 1>dah sanda. I can't even say this word. It's safe

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<v Speaker 1>to say that he didn't do it. By three, they

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<v Speaker 1>had cooked up a version of ranch that could stay

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<v Speaker 1>on shelves for up to one hundred and fifty days.

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<v Speaker 1>The first four ingredients of modern ranch dressing are vegetable oil, water, egg, gilk,

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<v Speaker 1>and sugar. You'll also see disodium phosphate xanthem gum and

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<v Speaker 1>the ever popular calcium disodium m M. Sounds good, right,

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<v Speaker 1>and if you ask food reviewers like j Kenji Lopez Alt,

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<v Speaker 1>most shelf stable recipes end up sacrificing flavor at the

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<v Speaker 1>benefit of convenience. But you've probably also noticed that numerous

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<v Speaker 1>companies make different ranch dressings. There's the Kens Steakhouse stuff

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<v Speaker 1>that Paul Newman Guy. The list goes on and given

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<v Speaker 1>ranches popularity, more competitors will enter the fray. It's inspiring

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<v Speaker 1>when you think about it. A multimillion dollar industry sprang

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<v Speaker 1>up because a guy in Alaska apparently decided he was

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<v Speaker 1>tired of eating mayo and buttermilk. Separately, check out the

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<v Speaker 1>brain suff channel on YouTube, and for more on this

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<v Speaker 1>and thousands of other topics, visit how stuff works dot

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