WEBVTT - Bloomberg Businessweek Weekend - January 31st, 2025 

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Week, insight from the reporters and

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<v Speaker 2>editors that bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Masser and Tim Stenovek on Bloomberg Radio.

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<v Speaker 3>Hi, everyone, Welcome to the weekend edition of Bloomberg Business Week.

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<v Speaker 3>A big week for the megacap tech companies and for

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<v Speaker 3>artificial intelligence as the Chinese AI startup Deepseek up end

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<v Speaker 3>of the conventional thinking about investment in AI. It all

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<v Speaker 3>kind of came together as we passed through the earnings

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<v Speaker 3>of Meta, Microsoft, Tesla, Apple, and Intel, just to name

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<v Speaker 3>a few from the past week. Our take though on

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<v Speaker 3>it all well on Harvard Business and law school professors

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<v Speaker 3>take how the Mac seven companies are eating themselves. He'll

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<v Speaker 3>be along to explain.

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<v Speaker 4>Plus, speaking of earnings, it's not just about tech, as

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<v Speaker 4>a lot of other companies posted quarterly updates this past week,

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<v Speaker 4>giving us snapshots of many parts of the US economy,

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<v Speaker 4>including a big one from the world of leisure. We're

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<v Speaker 4>talking about Royal Caribbean, who shares wrote a record wave

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<v Speaker 4>up following a profit forecast that blew past analyst expectations.

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<v Speaker 4>The company also shared details about waiting into a new business.

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<v Speaker 4>Royal Caribbean CEO stop by to talk all about it.

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<v Speaker 3>All of that ahead, let's start with the big megacap

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<v Speaker 3>tech earnings. As for the Magnificent seven reported results this

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<v Speaker 3>past week, Meta, Microsoft, Tesla, and Apple all out with

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<v Speaker 3>their quarterly updates and outlooks, and earlier in the week

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<v Speaker 3>the narrative shifted around the AI spend thanks to deep seeks.

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<v Speaker 3>So there was so much going on when it comes

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<v Speaker 3>to the world of technology.

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<v Speaker 4>Well, look what happened on Monday and vidfl seventeen percent

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<v Speaker 4>in a single day, at erased five hundred and eighty

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<v Speaker 4>nine billion dollars in value. It was the biggest single

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<v Speaker 4>day decline in market cap for any company ever. Me

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<v Speaker 4>here they saw was watching what happened in the stock

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<v Speaker 4>market that day closely. He's the Mazuho Financial Group, Professor

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<v Speaker 4>of Finance at Harvard Business School and a professor at

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<v Speaker 4>Harvard Law School. He's also contributed to Bloomberg's weekend edition.

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<v Speaker 4>After the Nvidia selloff, he wrote in The New York

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<v Speaker 4>Times that the value destruction illustrates something concerning happening in

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<v Speaker 4>financial markets and can best be explained by an ancient

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<v Speaker 4>myth of a serpent eating itself.

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<v Speaker 5>What I tried to put forward in this piece was

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<v Speaker 5>just the theory that actually it's pretty unsustainable and that

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<v Speaker 5>in effect, big tech is eating its own tail. This

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<v Speaker 5>serpent image that you might have seen of a snake

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<v Speaker 5>eating itself has been around for millennia, and I think

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<v Speaker 5>that's kind of what's going on, which is just a

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<v Speaker 5>way of saying this AI frenzy has in some sense

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<v Speaker 5>been manifest by these big seven companies having a very

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<v Speaker 5>low cost to capital. They've become the safe asset in

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<v Speaker 5>the world. So if you are around the world you

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<v Speaker 5>want a dollar denominated asset but with better management teams

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<v Speaker 5>than maybe governments, better balance sheets than maybe governments, you're

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<v Speaker 5>going to flock to them. Well what is that mean? Well,

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<v Speaker 5>if that happens and they become the safe asset, then

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<v Speaker 5>people don't expect much in terms of return, because that's

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<v Speaker 5>what happens with safe assets.

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<v Speaker 6>Well, how to.

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<v Speaker 7>Managers respond to that?

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<v Speaker 5>And the answer is you invest a lot. And that's

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<v Speaker 5>what they've been doing, and they've been investing a lot

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<v Speaker 5>in each other, and they've been spending like crazy. So,

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<v Speaker 5>for example, in videos, more than half their revenues is

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<v Speaker 5>coming from their siblings in the Big seven. So the

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<v Speaker 5>Amazon Microsoft are spending literally two hundred million dollars a

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<v Speaker 5>year in infrastructure spend, and they're doing buybacks hand over fist.

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<v Speaker 5>So they are literally eating themselves and literally eating each other.

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<v Speaker 5>And the underlying story, I think is going to be

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<v Speaker 5>that these is going to end.

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<v Speaker 6>Up having low returns.

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<v Speaker 5>So when you end up giving them the prize of

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<v Speaker 5>being a safe asset, you don't expect much from them,

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<v Speaker 5>and they invest like crazy and then they deliver slow returns.

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<v Speaker 5>That's what we are going to see. It won't happen

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<v Speaker 5>today or tomorrow. It'll happen over the next five or

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<v Speaker 5>ten years, like it happened at the beginning of the

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<v Speaker 5>last century with railroads and steel. I think that is

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<v Speaker 5>why it wasn't that big of surprise.

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<v Speaker 3>I want you to take a limited to this. And one

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<v Speaker 3>of the things that we love looking at here at

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<v Speaker 3>Bloomberg is that the supply chain functions. You pull up

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<v Speaker 3>something like Nvidia, and so Microsoft is responsible for about

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<v Speaker 3>nineteen percent of their revenue. Meta is about ten percent

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<v Speaker 3>according to our latest data, super Micro about eight percent,

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<v Speaker 3>Alphabet Google about six percent, Amazon about five percent, Dell

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<v Speaker 3>about three percent. Like, we love to kind of get

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<v Speaker 3>an idea of who's who's buying and so the exposure,

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<v Speaker 3>especially if we get bad news from them, what it

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<v Speaker 3>means for an Nvidia. So you're saying, what to concentrated

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<v Speaker 3>or what's what's your point about? You know that they're

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<v Speaker 3>kind of it's like there's almost closed.

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<v Speaker 5>Circles right rid of a closed circle.

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<v Speaker 3>And they all are kind of like supporting one another.

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<v Speaker 5>Yeah, so I mean effectively, what's happening is they're investing

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<v Speaker 5>in spending money on each other and that closed circle.

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<v Speaker 3>Why are they doing that? Because some would say that

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<v Speaker 3>what we've seen over the last couple of years is

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<v Speaker 3>that everybody has all of a sudden realized, oh my god,

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<v Speaker 3>look at what Generator of AI can do. And so

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<v Speaker 3>we have to build out our own.

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<v Speaker 7>Systems exactly right.

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<v Speaker 5>And the promise is that it is not a close circle,

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<v Speaker 5>that one day it'll all be manifest to us what

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<v Speaker 5>those revenues and profits are. And that is a huge bet.

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<v Speaker 5>We are all levered to the mag seven in a

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<v Speaker 5>way that I don't think we understand when one third

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<v Speaker 5>of the market cap is mag seven, we're levered to it,

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<v Speaker 5>and the global economy is levered to it, and all

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<v Speaker 5>of that is going to be a function of the

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<v Speaker 5>productivity of all this capital they're spending on each other.

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<v Speaker 7>And what I tried.

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<v Speaker 5>To raise in that article is it's not clear that

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<v Speaker 5>that is going to be manifest and in fact, deep

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<v Speaker 5>seek I think people misunderstood the Deep Seak lesson.

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<v Speaker 4>In part.

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<v Speaker 5>The story about Deep Seak is it is very hard

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<v Speaker 5>to create a competitive advantage in this industry. You know,

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<v Speaker 5>people think there's a lot of money to be made. Well,

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<v Speaker 5>to make a lot of money, you need to be

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<v Speaker 5>able to capture the rents. And what Deep Seak showed

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<v Speaker 5>is that it's not clear that these rents are easily captured.

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<v Speaker 5>And so if it's easily accessible to everyone, that doesn't

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<v Speaker 5>mean it's not going to be transformational, Carol.

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<v Speaker 6>What it means is.

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<v Speaker 3>Because some would say that if it's more accessible, more

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<v Speaker 3>people can tap into it, and first people who are

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<v Speaker 3>supportive of it, like hence the software guys, right we

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<v Speaker 3>all of a sudden said they were often running.

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<v Speaker 5>Yeah, and it could be transformational, but will a company

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<v Speaker 5>be able to capture it?

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<v Speaker 4>All?

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<v Speaker 5>Right, So the whole premise of their market capitalizations is

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<v Speaker 5>there's going to be seven big winners and we know

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<v Speaker 5>who they are. It's those seven companies. And maybe that's

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<v Speaker 5>not right even if it is transformational. If it isn't transformational,

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<v Speaker 5>then we're all really in trouble because they're literally deploying

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<v Speaker 5>capital at really really low rates of return, maybe negative

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<v Speaker 5>rates of return.

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<v Speaker 4>Your question about a mode or differentiation is an interesting one.

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<v Speaker 4>It came up yesterday during our conversation with Caroline Hide

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<v Speaker 4>oft Bloomberg Technology about what the difference is between Gemini,

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<v Speaker 4>a GPT, LAMA, you know, anthropics, Claude, What is the

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<v Speaker 4>difference between these Apart from the way they look that question,

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<v Speaker 4>I think still a lot of investors in the private

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<v Speaker 4>markets and the public markets are asking themselves.

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<v Speaker 5>Yeah, And one theory is that it's about scale. You

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<v Speaker 5>have to get big and you have to get big fast.

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<v Speaker 5>And the answer is maybe deep seek suggests maybe not.

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<v Speaker 5>And also we should just remember that having access to

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<v Speaker 5>a lot of capital and spending it is not a

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<v Speaker 5>competitive advantage. That is not what a competit advantages. Capital

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<v Speaker 5>is not like the scarce resource in the world, and so.

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<v Speaker 3>Especially for some of these big tech companies, right, Like

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<v Speaker 3>we talk about their balance sheets, and typically you would

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<v Speaker 3>say a higher rate environment would bother them, but they

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<v Speaker 3>have so much cash that they don't have to really

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<v Speaker 3>tap into the capital markets.

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<v Speaker 5>So so, but I think they're in a race, right,

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<v Speaker 5>So they're spending cash hand over fist and the answers

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<v Speaker 5>will weep. But if you don't have a sustainable advantage,

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<v Speaker 5>then what is this race about? And I don't think

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<v Speaker 5>there is a real mode there, and then you really

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<v Speaker 5>have to question the whole story.

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<v Speaker 4>So I think it raises a lot of questions about

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<v Speaker 4>where investors should be putting their money in the public market.

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<v Speaker 4>You know, we've been talking. We talk a lot about

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<v Speaker 4>single stocks in retirement portfolios. A lot of people are

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<v Speaker 4>invested in indexes. If you're not playing the stock market.

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<v Speaker 4>All the experts say, hey, just invest in the S

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<v Speaker 4>and P five hundred index funds. What happens though, when

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<v Speaker 4>the S and P five hundred exactly is dominated by

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<v Speaker 4>these companies, where should people put their money?

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<v Speaker 5>Well, that's exactly right, because the unique circumstance is that

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<v Speaker 5>you know, I talk about the unmagnificent four ninety three,

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<v Speaker 5>because there's a magnificent seven and there's an unmagnifics in

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<v Speaker 5>four ninety three. And the answer is that is still

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<v Speaker 5>the best advice. However, I think it's a good time

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<v Speaker 5>to rethink certain things. So, for example, as you know,

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<v Speaker 5>we are living in the twentieth year of the value

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<v Speaker 5>growth split, where growth has just outperformed value forever, and

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<v Speaker 5>I think it's a good occasion to revisit that. And

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<v Speaker 5>for those of you who are listening who want to

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<v Speaker 5>bebb still.

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<v Speaker 7>I just want to index.

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<v Speaker 6>I just want to do that.

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<v Speaker 5>Well, you want to think about broader indsease, you want

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<v Speaker 5>to think about value in disease, and you want to

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<v Speaker 5>think about whether that whole mantra that has been good

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<v Speaker 5>for the last twenty years is good again, especially as

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<v Speaker 5>rates stay relatively speaking high in a way they haven't

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<v Speaker 5>been for fifteen twenty years.

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<v Speaker 4>Although one challenge, though someone might push back and say,

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<v Speaker 4>well VTI, which is the Vanguard Total Stock Market Index,

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<v Speaker 4>is pretty heavily correlated to the S and P five hundred.

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<v Speaker 4>That is true, and that's a challenge. If you want

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<v Speaker 4>to buy the entire market, you're still just buying that's

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<v Speaker 4>a company.

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<v Speaker 7>That is true.

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<v Speaker 5>I mean in a way that is a little bit

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<v Speaker 5>of a point of the piece, which is we are

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<v Speaker 5>all levered to the max seven in a way that

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<v Speaker 5>we can't get away. I think the answer is though

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<v Speaker 5>there are narrower, you know, value indices that can help you,

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<v Speaker 5>and there are international ways to go. So I am

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<v Speaker 5>not a huge believer in stock pickers, so I think

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<v Speaker 5>indices are fantastic. But there are other kinds of indices.

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<v Speaker 5>There's non us in disease, there's yield, there's fixing. Right,

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<v Speaker 5>there's lots of things that we for the last fifteen

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<v Speaker 5>years have forgotten about. My previous piece was about magical

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<v Speaker 5>thinking and how kind of long periods of low rates

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<v Speaker 5>have infected people to think like this goes on forever,

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<v Speaker 5>and growth the stuff happens forever, and technology solves everything.

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<v Speaker 5>And so look when rates get back up where they are,

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<v Speaker 5>you've got to think hard in your portfolio about fixting,

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<v Speaker 5>come in away and cash in a way that you

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<v Speaker 5>haven't thought about it in a long time.

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<v Speaker 3>All right, So, professor Veisi, so how does this potentially end?

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<v Speaker 3>You know, people have made the comparisons to the tech

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<v Speaker 3>bubble of nineteen ninety nine, two thousand. I don't know

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<v Speaker 3>that it's the exact same thing, but you tell me

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<v Speaker 3>that in terms of then how does this ultimately work

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<v Speaker 3>its way out or do these companies possibly ultimately deliver

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<v Speaker 3>if AI is at transformative as we think it might be.

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<v Speaker 5>Yeah, So I think the analogy to the dot com

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<v Speaker 5>bubble isn't that great in some ways because those a

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<v Speaker 5>lot of those companies were not real companies and it was.

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<v Speaker 4>All a little sketchy.

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<v Speaker 5>Exactly, these are real companies, like this is these are

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<v Speaker 5>really the best companies in the world, Okay, And so

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<v Speaker 5>what's more likely to be true is something like the

0:10:20.240 --> 0:10:23.360
<v Speaker 5>nifty to fifty going to the early seventies or the

0:10:23.400 --> 0:10:25.600
<v Speaker 5>early part of last century, which is railroads and steel.

0:10:25.920 --> 0:10:28.960
<v Speaker 5>And what does that tell you? It's a grind. It's

0:10:29.000 --> 0:10:31.679
<v Speaker 5>not a pop of a bubble. It's like five years

0:10:31.679 --> 0:10:34.680
<v Speaker 5>of like zero of like zero returns, right.

0:10:34.559 --> 0:10:35.480
<v Speaker 4>So it's grind.

0:10:35.640 --> 0:10:38.440
<v Speaker 3>So five years of this stuff just kind of going sideways.

0:10:38.520 --> 0:10:41.320
<v Speaker 5>Yeahhaps like sideways, right, because it's not is it?

0:10:41.320 --> 0:10:43.120
<v Speaker 3>Because the build takes so long, The build.

0:10:42.960 --> 0:10:45.280
<v Speaker 5>Takes a lot, and then we realize that the returns

0:10:45.280 --> 0:10:47.880
<v Speaker 5>aren't there. Right, and for us to realize that and

0:10:48.000 --> 0:10:50.599
<v Speaker 5>understand that, I mean, these folks are spending hundreds and

0:10:50.640 --> 0:10:51.680
<v Speaker 5>hundreds of billions of dollars.

0:10:51.800 --> 0:10:53.000
<v Speaker 7>We won't really.

0:10:52.800 --> 0:10:55.720
<v Speaker 5>Know the productivity of that capital spent for a long time,

0:10:56.320 --> 0:10:58.280
<v Speaker 5>and that's why it takes longer. And they're not like

0:10:58.320 --> 0:11:01.880
<v Speaker 5>fly by night folks, right, people, And so it's going

0:11:01.960 --> 0:11:03.840
<v Speaker 5>to take years and that. I don't know if that's

0:11:03.880 --> 0:11:05.600
<v Speaker 5>good news or bad news, Carol, but I think that

0:11:05.640 --> 0:11:07.320
<v Speaker 5>is the right way to understand it. It's it's three

0:11:07.320 --> 0:11:09.520
<v Speaker 5>to five years of a grind, which also helps you

0:11:09.679 --> 0:11:13.400
<v Speaker 5>understand why valuation levels are high right now and how

0:11:13.440 --> 0:11:16.480
<v Speaker 5>they come back down, just very slowly and in a

0:11:16.559 --> 0:11:18.520
<v Speaker 5>very boring, unexciting way.

0:11:19.200 --> 0:11:23.640
<v Speaker 4>It's interesting because we saw in the president's first week

0:11:23.720 --> 0:11:26.600
<v Speaker 4>of his term an announcement where he was flanked by

0:11:26.720 --> 0:11:30.440
<v Speaker 4>Larry Ellison of Oracle Pasco Shei's son of SoftBank, Sam

0:11:30.480 --> 0:11:33.360
<v Speaker 4>Altman of Open Ai, and he was tatting a one

0:11:33.440 --> 0:11:36.400
<v Speaker 4>hundred billion dollar up to five hundred billion dollar investment. Yeah,

0:11:37.080 --> 0:11:40.440
<v Speaker 4>is that something that concerns you when we're talking about

0:11:40.440 --> 0:11:42.400
<v Speaker 4>figures of that size, Well.

0:11:42.280 --> 0:11:45.040
<v Speaker 5>What would concern me is if capital you know, this

0:11:45.080 --> 0:11:47.559
<v Speaker 5>is all about capital allocation, like everything is in the economy,

0:11:47.760 --> 0:11:49.959
<v Speaker 5>and so if capital allocation is going to be guided

0:11:50.000 --> 0:11:53.839
<v Speaker 5>by political litmus tests, which is, you got to spend

0:11:53.840 --> 0:11:55.319
<v Speaker 5>one hundred billion, and if you're not good for the

0:11:55.400 --> 0:11:57.400
<v Speaker 5>hundred billion, you know, we're not sure if you're a

0:11:57.440 --> 0:11:57.920
<v Speaker 5>real deal.

0:11:58.880 --> 0:12:01.040
<v Speaker 6>If it becomes a political test and it's not.

0:12:00.920 --> 0:12:04.160
<v Speaker 5>Being guided by the tenants of capital allocation, we're all

0:12:04.160 --> 0:12:06.400
<v Speaker 5>going to suffer on that over the long run. So

0:12:06.480 --> 0:12:09.520
<v Speaker 5>that's what concerns me. It's about whether this is becoming

0:12:09.559 --> 0:12:12.160
<v Speaker 5>a political litmus test, like are you with us on

0:12:12.240 --> 0:12:14.920
<v Speaker 5>AI or not? And then of course, as you know,

0:12:15.720 --> 0:12:17.640
<v Speaker 5>CEOs had to respond, which you know, I'm good for

0:12:17.679 --> 0:12:20.840
<v Speaker 5>one hundred billion, yeah, which now starts to feel like

0:12:20.840 --> 0:12:23.960
<v Speaker 5>a poker match as opposed to fought full capital allocation

0:12:24.080 --> 0:12:27.200
<v Speaker 5>and feels a little bit like a political litmus test.

0:12:27.360 --> 0:12:30.360
<v Speaker 4>Me here they Sai Mizuoo, Financial Group professor of finance

0:12:30.400 --> 0:12:32.920
<v Speaker 4>at Harvard Business School and a professor of law at

0:12:32.920 --> 0:12:35.760
<v Speaker 4>Harvard Law School. Also he's contributed in the past to

0:12:35.840 --> 0:12:37.360
<v Speaker 4>Bloomberg's Weekend edition.

0:12:37.400 --> 0:12:39.559
<v Speaker 3>And be sure to check out all of our conversations

0:12:39.559 --> 0:12:42.079
<v Speaker 3>breaking down the major earnings from four of the Magnificent

0:12:42.120 --> 0:12:45.720
<v Speaker 3>Seven this past week, so from Meta, Microsoft, Apple, Tesla.

0:12:45.800 --> 0:12:48.160
<v Speaker 3>We talked about it a lot. They can all be

0:12:48.200 --> 0:12:50.560
<v Speaker 3>found on our podcast feed. Just head over to Bloomberg

0:12:50.559 --> 0:12:54.160
<v Speaker 3>dot com. Slash podcasts coming up. We stay on earnings

0:12:54.240 --> 0:12:56.559
<v Speaker 3>and on the stock that Road and investor Wave hire

0:12:56.600 --> 0:12:59.880
<v Speaker 3>this past week following stellar quarterly results.

0:13:00.000 --> 0:13:03.400
<v Speaker 4>Well Caribbean CEO on the quarter and what's next. You're

0:13:03.440 --> 0:13:06.400
<v Speaker 4>listening to Bloomberg Business Week. This is Bloomberg.

0:13:06.880 --> 0:13:10.440
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:13:10.520 --> 0:13:13.959
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

0:13:14.000 --> 0:13:17.560
<v Speaker 2>on Apple CarPlay and Android Auto with the Bloomberg Business app,

0:13:17.679 --> 0:13:20.319
<v Speaker 2>or watch us live on YouTube.

0:13:22.240 --> 0:13:25.280
<v Speaker 3>It was a big week for earnings overall among those reporting.

0:13:25.400 --> 0:13:28.520
<v Speaker 3>Royal Caribbean shares of the cruise line company hit a

0:13:28.600 --> 0:13:30.959
<v Speaker 3>record this past week, up the most in more than

0:13:30.960 --> 0:13:34.400
<v Speaker 3>two years, lifting the whole cruise group after it reported

0:13:34.440 --> 0:13:38.079
<v Speaker 3>a full year profit forecast that blue past expectations as

0:13:38.120 --> 0:13:39.960
<v Speaker 3>cruise demand continues to ramp up.

0:13:40.559 --> 0:13:43.240
<v Speaker 4>Royal Caribbean also talking about a new area of the

0:13:43.280 --> 0:13:46.720
<v Speaker 4>cruising industry that it's setting sale for. We got more

0:13:46.760 --> 0:13:49.400
<v Speaker 4>on the outlook and what's driving the business with President

0:13:49.440 --> 0:13:53.480
<v Speaker 4>and CEO of Royal Caribbean Group, Jason Liberty. He joined

0:13:53.559 --> 0:13:54.640
<v Speaker 4>us from Miami.

0:13:54.880 --> 0:13:57.520
<v Speaker 6>Certainly, we have a lot of great demographics on our

0:13:57.640 --> 0:14:00.280
<v Speaker 6>side in terms of more millennials coming into this space,

0:14:00.440 --> 0:14:03.840
<v Speaker 6>multi generational travel, a lot of active wealth transfer, and

0:14:03.880 --> 0:14:05.320
<v Speaker 6>we see that more and more, which has been a

0:14:05.320 --> 0:14:09.040
<v Speaker 6>surprise to me, just how much multi generational travel where

0:14:09.040 --> 0:14:11.920
<v Speaker 6>you have the patriarch or matriarch of the family paying

0:14:12.040 --> 0:14:13.680
<v Speaker 6>And I think that's been a little bit of a surprise.

0:14:14.160 --> 0:14:16.439
<v Speaker 6>And there's also been just a continued flight to quality.

0:14:17.320 --> 0:14:19.840
<v Speaker 6>We've invested so much in our ships and our brands

0:14:19.880 --> 0:14:22.840
<v Speaker 6>and our destinations for so many decades. We're really now

0:14:22.880 --> 0:14:26.720
<v Speaker 6>seeing these flowers bloom as we see consumers who are

0:14:26.800 --> 0:14:29.360
<v Speaker 6>very healthy, you know, they have great balance sheets, they

0:14:29.360 --> 0:14:32.800
<v Speaker 6>have great jobs, and they're high paying jobs. Having this

0:14:32.880 --> 0:14:36.120
<v Speaker 6>flight to quality for our brands and for our destinations.

0:14:36.320 --> 0:14:38.200
<v Speaker 4>When you talk about that flight to quality, break that

0:14:38.280 --> 0:14:40.280
<v Speaker 4>down for us, where there's strength in the business and

0:14:40.480 --> 0:14:42.680
<v Speaker 4>where you're seeing particular strength and if there are any

0:14:42.680 --> 0:14:44.360
<v Speaker 4>areas where you're not seeing strength.

0:14:44.720 --> 0:14:46.720
<v Speaker 6>Yeah, well we're really we are actually seeing strength in

0:14:46.720 --> 0:14:50.040
<v Speaker 6>all markets that we source from. We're also seeing strength

0:14:50.120 --> 0:14:52.120
<v Speaker 6>for all the different places that our ships go, whether

0:14:52.160 --> 0:14:59.680
<v Speaker 6>that's in the Caribbean, Alaska, the Northeast, Europe, Australia, Southeast Asia, China.

0:15:00.000 --> 0:15:02.040
<v Speaker 6>We're seeing strong demand kind of across the board, which

0:15:02.080 --> 0:15:04.960
<v Speaker 6>is I think really great. We're also, you know, seeing

0:15:04.960 --> 0:15:09.120
<v Speaker 6>again elevated spend on our ships, and that's really across

0:15:09.160 --> 0:15:10.760
<v Speaker 6>the board. A lot of it is in the gaming,

0:15:11.480 --> 0:15:16.600
<v Speaker 6>the beverage area, on the culinary side, SPA, shore excursions.

0:15:16.760 --> 0:15:18.680
<v Speaker 6>So people are really looking to make sure that they

0:15:18.680 --> 0:15:22.200
<v Speaker 6>grab the experiences that they want to have and there

0:15:22.240 --> 0:15:24.040
<v Speaker 6>and there, and and they're and they're willing to not

0:15:24.080 --> 0:15:25.840
<v Speaker 6>only pay a little bit more money for that, but

0:15:25.840 --> 0:15:28.680
<v Speaker 6>they're also willing to have more repetition of that, and

0:15:28.680 --> 0:15:31.000
<v Speaker 6>that's how they're expanding the memories that they're building with

0:15:31.000 --> 0:15:31.920
<v Speaker 6>their friends and family.

0:15:32.080 --> 0:15:34.440
<v Speaker 3>How much is that wrapping up, Jason, That is something

0:15:34.480 --> 0:15:36.440
<v Speaker 3>that I've seen throughout the cruise industry that it's not

0:15:36.520 --> 0:15:38.560
<v Speaker 3>just about buying the ticket to get you on the ship,

0:15:38.600 --> 0:15:40.960
<v Speaker 3>but it's about what you do once you're on the

0:15:41.000 --> 0:15:44.560
<v Speaker 3>ship and possibly go off to other destinations. Those bookings,

0:15:44.680 --> 0:15:47.480
<v Speaker 3>right that add to the experience, but they also add

0:15:47.520 --> 0:15:51.040
<v Speaker 3>to your revenue line right in your profit line.

0:15:51.240 --> 0:15:53.720
<v Speaker 6>Yeah, that's exactly right. One. I think that we we've

0:15:53.720 --> 0:15:57.120
<v Speaker 6>gotten a lot better, whether it's you know, through AI

0:15:57.320 --> 0:16:01.040
<v Speaker 6>or other other disruptive tech to really take friction out

0:16:01.040 --> 0:16:03.120
<v Speaker 6>of the experience of shopping with us, whether that's on

0:16:03.160 --> 0:16:06.160
<v Speaker 6>the ticket side, whether that's also on the on board side.

0:16:06.320 --> 0:16:07.920
<v Speaker 6>And what we're doing is we're able to enhance the

0:16:07.960 --> 0:16:09.640
<v Speaker 6>experience so they can do all the different things that

0:16:09.680 --> 0:16:12.880
<v Speaker 6>they want to do. And in reality, while it's still

0:16:12.960 --> 0:16:16.640
<v Speaker 6>very frustrating to me, while we're increasing share of wallet,

0:16:16.680 --> 0:16:21.080
<v Speaker 6>we're still a very significant discounts to land based vacation.

0:16:21.560 --> 0:16:23.880
<v Speaker 6>And so for us, like we focus a little bit

0:16:23.920 --> 0:16:26.480
<v Speaker 6>less on what's happening with our cruise competitors, we're trying

0:16:26.480 --> 0:16:28.320
<v Speaker 6>to take a larger share of the two trillion dollar

0:16:29.040 --> 0:16:33.040
<v Speaker 6>marketplace and travel leisure, and for us, having the experiences

0:16:33.080 --> 0:16:35.240
<v Speaker 6>that our guests want to do and also being able

0:16:35.240 --> 0:16:36.920
<v Speaker 6>to make it easier for them to shop with us

0:16:37.440 --> 0:16:38.560
<v Speaker 6>is winning for us.

0:16:38.840 --> 0:16:41.760
<v Speaker 4>The pace of bookings this year relative to last year,

0:16:41.800 --> 0:16:44.120
<v Speaker 4>what does that tell you about demand where we're you know,

0:16:44.160 --> 0:16:46.600
<v Speaker 4>when we're a little over a month past what is

0:16:46.640 --> 0:16:48.240
<v Speaker 4>referred to in the industry as wave season.

0:16:50.520 --> 0:16:53.400
<v Speaker 6>Yeah, so you know, the past couple of years. You know,

0:16:53.440 --> 0:16:55.400
<v Speaker 6>wave has been elevated not just for us, but also

0:16:55.400 --> 0:16:58.640
<v Speaker 6>for the entire industry, and we're seeing we're continue to

0:16:58.640 --> 0:17:02.840
<v Speaker 6>see those waters rise here on the on the Wave season.

0:17:02.880 --> 0:17:06.480
<v Speaker 6>So we're seeing record booking weeks, We're seeing elevated pricing,

0:17:07.560 --> 0:17:10.240
<v Speaker 6>and we're seeing a consumer that is not only willing

0:17:10.280 --> 0:17:13.399
<v Speaker 6>to pay a little bit more money for their vacation experience,

0:17:13.640 --> 0:17:15.639
<v Speaker 6>but they're also looking to book further out. So the

0:17:15.640 --> 0:17:19.360
<v Speaker 6>booking window is continuing to extend, and they're also doing

0:17:19.400 --> 0:17:22.560
<v Speaker 6>more and more pre cruise booking activities for the activities

0:17:22.560 --> 0:17:24.080
<v Speaker 6>that happen on the ship and off the ship to

0:17:24.080 --> 0:17:26.560
<v Speaker 6>make sure they get the vacation experience that them and

0:17:26.600 --> 0:17:28.080
<v Speaker 6>their family and friends want to have.

0:17:28.760 --> 0:17:31.040
<v Speaker 3>Are you surprised by it? You've been doing this a while, Like,

0:17:31.040 --> 0:17:33.040
<v Speaker 3>are you surprised by the pace of demand?

0:17:36.040 --> 0:17:37.600
<v Speaker 6>Well, I have been doing this. I mean I've been

0:17:37.600 --> 0:17:38.960
<v Speaker 6>in the sea for a little over three years, and

0:17:39.000 --> 0:17:40.760
<v Speaker 6>of course I was the CFO before that, so I've

0:17:40.800 --> 0:17:43.119
<v Speaker 6>been in the industry a while. Certainly you're seeing an

0:17:43.200 --> 0:17:49.320
<v Speaker 6>elevated demand for experiences. So clearly, coming out of COVID

0:17:49.840 --> 0:17:54.600
<v Speaker 6>you've seen a few different changes in behavior one of

0:17:54.640 --> 0:17:58.760
<v Speaker 6>which is very comfortable booking and interacting through technology, so

0:17:58.840 --> 0:18:01.080
<v Speaker 6>we're able to take friction out of that experience. But

0:18:01.119 --> 0:18:04.600
<v Speaker 6>you're also seeing just a trade by a lot less stuff.

0:18:04.600 --> 0:18:07.040
<v Speaker 6>We want to buy experiences. We really appreciate the time

0:18:07.040 --> 0:18:09.119
<v Speaker 6>with our friends and family, and we want to make

0:18:09.119 --> 0:18:12.159
<v Speaker 6>sure that time that we have is one that is

0:18:12.480 --> 0:18:16.119
<v Speaker 6>not only exceptional, but it's also with somebody who we

0:18:16.200 --> 0:18:17.919
<v Speaker 6>trust will deliver that for us. And I think we

0:18:18.040 --> 0:18:21.359
<v Speaker 6>have that trust. We value that trust with our customers

0:18:21.359 --> 0:18:22.040
<v Speaker 6>each and every day.

0:18:22.080 --> 0:18:23.320
<v Speaker 3>All Right, we want to talk a bit more about

0:18:23.320 --> 0:18:25.840
<v Speaker 3>the business. But you know, Jason, we've been asking everybody

0:18:25.840 --> 0:18:28.560
<v Speaker 3>who comes on a CEO or anybody who runs an institution,

0:18:28.680 --> 0:18:32.680
<v Speaker 3>a company, an organization, the dynamics and the backdrop anything

0:18:32.760 --> 0:18:36.240
<v Speaker 3>that could be impacted by policies out of the Trump administration,

0:18:36.400 --> 0:18:39.040
<v Speaker 3>anything coming out of government. And I think about you know,

0:18:39.080 --> 0:18:42.960
<v Speaker 3>we've talked about various policies that could lead to inflation, tariffs,

0:18:43.400 --> 0:18:47.760
<v Speaker 3>you know, on possible goods that could increase costs, immigration,

0:18:48.000 --> 0:18:51.280
<v Speaker 3>the impact on the labor force. So I'm just curious.

0:18:51.480 --> 0:18:55.880
<v Speaker 3>You guys are floating cities, your massive ships, so you

0:18:55.880 --> 0:18:59.399
<v Speaker 3>you know, the dynamics of kind of the economy of

0:18:59.440 --> 0:19:01.560
<v Speaker 3>the UCC want to me certainly impact you. So I'm

0:19:01.600 --> 0:19:04.240
<v Speaker 3>just curious anything in particular that could come out of

0:19:04.280 --> 0:19:06.400
<v Speaker 3>d see that you're watching very closely.

0:19:08.920 --> 0:19:11.560
<v Speaker 6>Well, look, I think we're we as we always have.

0:19:11.640 --> 0:19:14.960
<v Speaker 6>We're gonna work very closely with the administration. But I

0:19:14.960 --> 0:19:16.959
<v Speaker 6>think I think you know, what we're looking for is

0:19:17.000 --> 0:19:20.719
<v Speaker 6>a healthy and happy consumer. And I think as long

0:19:20.800 --> 0:19:24.480
<v Speaker 6>as the consumer has confidence and their spending and and

0:19:24.480 --> 0:19:27.399
<v Speaker 6>and of course they seek great vacation experiences, which we

0:19:27.400 --> 0:19:30.480
<v Speaker 6>think they're going to do, I think we feel very

0:19:30.480 --> 0:19:35.840
<v Speaker 6>bullish about the future spending behavior of our customers. The

0:19:36.119 --> 0:19:37.760
<v Speaker 6>other point that I would just add, which I think

0:19:37.800 --> 0:19:41.399
<v Speaker 6>also brings us great comfort on whether if if costs

0:19:41.400 --> 0:19:44.120
<v Speaker 6>do rise in some form or fashion or there is inflation,

0:19:44.760 --> 0:19:46.679
<v Speaker 6>is that point I made earlier that there is a

0:19:46.720 --> 0:19:49.280
<v Speaker 6>significant gap to land based vacation. There's a lot of

0:19:49.400 --> 0:19:53.360
<v Speaker 6>value for the consumer and in our different vacation products,

0:19:53.640 --> 0:19:56.119
<v Speaker 6>and that's a good hedge for us if there is

0:19:56.160 --> 0:19:58.280
<v Speaker 6>any any any type of change in the winds.

0:19:58.760 --> 0:20:00.960
<v Speaker 4>How are you guys doing it? Can only costs right now,

0:20:00.960 --> 0:20:02.919
<v Speaker 4>specifically when it comes to labor, are you are you

0:20:02.960 --> 0:20:04.680
<v Speaker 4>getting all the employees you need and where are you

0:20:04.720 --> 0:20:05.400
<v Speaker 4>getting them from?

0:20:07.640 --> 0:20:11.720
<v Speaker 6>Yeah, well, most of our our employee base our international crew.

0:20:12.400 --> 0:20:16.679
<v Speaker 6>So we're not really that impacted by rises on the

0:20:16.680 --> 0:20:19.560
<v Speaker 6>wage side, you know, shore side certainly like every other company,

0:20:20.359 --> 0:20:24.240
<v Speaker 6>you know, there's there's inflationary pressures that can impact your wages.

0:20:24.640 --> 0:20:27.040
<v Speaker 6>For our shore side and our corporate offices and so forth,

0:20:27.760 --> 0:20:29.760
<v Speaker 6>we actually are Our cost guide for this year was

0:20:29.800 --> 0:20:32.720
<v Speaker 6>for us to be flat to up one percent, and

0:20:32.720 --> 0:20:34.800
<v Speaker 6>we've been able to do that by really managing our

0:20:34.840 --> 0:20:39.399
<v Speaker 6>supply chain, leveraging the scale as our business grows, and

0:20:39.480 --> 0:20:41.320
<v Speaker 6>having a team that wakes up every day and says,

0:20:41.320 --> 0:20:43.679
<v Speaker 6>how do we do it better? And and doing all

0:20:43.720 --> 0:20:46.639
<v Speaker 6>that and making sure we're enhancing the guest experience and

0:20:46.680 --> 0:20:49.480
<v Speaker 6>we're not cutting the guest experience because we feel that

0:20:49.520 --> 0:20:51.040
<v Speaker 6>it's it's you know, it's important for us to live

0:20:51.119 --> 0:20:53.920
<v Speaker 6>up to our marketing and our reputation each and every day.

0:20:54.080 --> 0:20:57.160
<v Speaker 3>Jason, Could any of that supply chain be impacted by tariffs?

0:21:00.200 --> 0:21:03.320
<v Speaker 6>I don't think so, you know, because we source a

0:21:03.400 --> 0:21:06.040
<v Speaker 6>lot of the things that we source are are are

0:21:06.080 --> 0:21:08.160
<v Speaker 6>really from here here in the US. We're not really

0:21:08.200 --> 0:21:11.400
<v Speaker 6>expecting any any any tariff impact but you know, we're

0:21:11.400 --> 0:21:14.280
<v Speaker 6>watching it just like we're watching other things on more

0:21:14.280 --> 0:21:16.720
<v Speaker 6>more in terms of how it would impact our customer

0:21:17.160 --> 0:21:19.160
<v Speaker 6>le's so, how it's going to impact our cost space?

0:21:19.560 --> 0:21:22.200
<v Speaker 4>What about when it does come to that international labor pool?

0:21:22.520 --> 0:21:25.720
<v Speaker 4>Are there concerns about a crackdown on immigration affecting the

0:21:25.760 --> 0:21:29.800
<v Speaker 4>way that employees on your ships are able to be

0:21:29.960 --> 0:21:32.760
<v Speaker 4>on your ships when they're docked in the US. How

0:21:32.800 --> 0:21:33.399
<v Speaker 4>do you handle that?

0:21:35.960 --> 0:21:38.240
<v Speaker 6>Yeah, Well, it's obviously something that we're that we're always

0:21:38.280 --> 0:21:40.680
<v Speaker 6>looking into, but I don't think that's a very high risk.

0:21:40.760 --> 0:21:43.719
<v Speaker 6>And we know we're an international maritime organization. Our crew

0:21:43.760 --> 0:21:47.680
<v Speaker 6>are international maritime. They're really focused on being on the ships.

0:21:48.480 --> 0:21:50.840
<v Speaker 6>So you know, obviously we watch it and we try

0:21:50.880 --> 0:21:52.399
<v Speaker 6>to manage it, but we don't see that as a

0:21:52.440 --> 0:21:55.520
<v Speaker 6>high risk in terms of any policies that can come

0:21:55.560 --> 0:21:56.120
<v Speaker 6>forward there.

0:21:56.359 --> 0:21:58.320
<v Speaker 3>Hey, listen, we want to talk about you guys getting

0:21:58.320 --> 0:22:00.040
<v Speaker 3>into the river cruise market before we do so. So

0:22:00.119 --> 0:22:04.480
<v Speaker 3>you talked though a lot about destinations and experiences for

0:22:04.560 --> 0:22:07.040
<v Speaker 3>those who get on ships. You guys have had great

0:22:07.080 --> 0:22:11.359
<v Speaker 3>success with Cococae private island destination that's in the Bahamas specifically.

0:22:11.640 --> 0:22:15.200
<v Speaker 3>How could perfect day Mexico, which is another such destination

0:22:15.400 --> 0:22:17.399
<v Speaker 3>kind of drive some of that on board spending that

0:22:17.760 --> 0:22:19.600
<v Speaker 3>you were talking about a little bit earlier and ticket

0:22:19.640 --> 0:22:22.359
<v Speaker 3>prices when it opens in twenty twenty seven.

0:22:25.000 --> 0:22:26.639
<v Speaker 6>Yeah, So I would say a few things about the

0:22:26.680 --> 0:22:29.680
<v Speaker 6>destination experience. So you take as you gave an example

0:22:30.119 --> 0:22:32.400
<v Speaker 6>of Perfect Day of Coco Ka, which by the way,

0:22:32.440 --> 0:22:35.439
<v Speaker 6>is the highest rated, has the highest and promoter score

0:22:35.880 --> 0:22:37.960
<v Speaker 6>of any other destination we go to in the world,

0:22:38.600 --> 0:22:41.000
<v Speaker 6>because we do an exceptional job of delivering thrill and

0:22:41.040 --> 0:22:44.240
<v Speaker 6>delivering chill, but we're not able to deliver that experience

0:22:44.320 --> 0:22:48.119
<v Speaker 6>to all guests, all guests in the Caribbean, and so

0:22:48.160 --> 0:22:51.840
<v Speaker 6>Perfect Day Mexico will allow us to not only ensure

0:22:51.840 --> 0:22:54.840
<v Speaker 6>that every especially on our Royal brand, as at least

0:22:54.880 --> 0:22:57.040
<v Speaker 6>one perfect day when they're in the Caribbean, but it's

0:22:57.080 --> 0:22:59.720
<v Speaker 6>also going to expand the catchment area of areas like

0:22:59.760 --> 0:23:02.840
<v Speaker 6>tech Exists and West of the Mississippi, which will have

0:23:02.880 --> 0:23:05.960
<v Speaker 6>an easier way to get to places like Galveston where

0:23:05.960 --> 0:23:10.120
<v Speaker 6>they can go in and have a perfect day. We're

0:23:10.119 --> 0:23:13.040
<v Speaker 6>also adding oryal beach clubs, which will also expand the

0:23:13.080 --> 0:23:17.240
<v Speaker 6>experience in places like Nasa Bahamas, and also and cause

0:23:17.280 --> 0:23:19.000
<v Speaker 6>them out. So what we're trying to do is again

0:23:19.320 --> 0:23:22.840
<v Speaker 6>continue to enhance the experience offering. We see ourselves as

0:23:22.920 --> 0:23:26.320
<v Speaker 6>an experience organization with really a vision of you know,

0:23:26.600 --> 0:23:29.720
<v Speaker 6>what we've always been done great is delivering delivering the

0:23:29.720 --> 0:23:31.439
<v Speaker 6>best vacations in the world, and we want to be

0:23:31.480 --> 0:23:35.840
<v Speaker 6>able to deliver a lifetime of those vacations over somebody's life.

0:23:35.880 --> 0:23:37.760
<v Speaker 3>And I just want to make sure I heard correctly.

0:23:37.800 --> 0:23:40.359
<v Speaker 3>But in terms of Perfect Day Mexico specifically driving on

0:23:40.400 --> 0:23:43.400
<v Speaker 3>board spending and ticket ticket prices when it opened, can

0:23:43.440 --> 0:23:46.760
<v Speaker 3>you give us any kind of color on that or specificity.

0:23:48.920 --> 0:23:50.840
<v Speaker 6>Absolutely, you know. I think one of the surprises when

0:23:50.840 --> 0:23:53.639
<v Speaker 6>we when we open Perfect Day at Coco Ka is

0:23:53.680 --> 0:23:56.919
<v Speaker 6>not only do we get high demand to go to

0:23:56.960 --> 0:23:59.320
<v Speaker 6>the island and people were willing to pay for things

0:23:59.359 --> 0:24:02.360
<v Speaker 6>like water park to overwater cabanas, but we also saw

0:24:02.440 --> 0:24:05.360
<v Speaker 6>ships that touch Perfect Day of Mexico got elevated pricing,

0:24:05.960 --> 0:24:07.400
<v Speaker 6>and so we expect that's going to be the same

0:24:07.440 --> 0:24:10.080
<v Speaker 6>thing here is when you deliver the destination and the

0:24:10.119 --> 0:24:12.800
<v Speaker 6>experience mark, guests are willing to pay for that, and

0:24:12.800 --> 0:24:15.640
<v Speaker 6>that's what we expect to occur in Mexico. It's also

0:24:15.640 --> 0:24:17.320
<v Speaker 6>what we expect to occur with our Royal beach clubs

0:24:17.320 --> 0:24:19.719
<v Speaker 6>as well as as we'll you know, we'll deliver an

0:24:19.720 --> 0:24:23.000
<v Speaker 6>experience that's far superior to what is currently being offered

0:24:23.000 --> 0:24:24.399
<v Speaker 6>in those in those different destinations.

0:24:24.440 --> 0:24:26.000
<v Speaker 3>I'm just gonna say I'd like some thrill and chill

0:24:26.080 --> 0:24:27.840
<v Speaker 3>right now, because I'm tired of cold New York.

0:24:27.840 --> 0:24:29.399
<v Speaker 4>I'm just going to put that out there, all right,

0:24:29.440 --> 0:24:31.120
<v Speaker 4>sign up, Carol. Speaking of.

0:24:32.880 --> 0:24:37.159
<v Speaker 6>Available available, you know, I would say it's available and

0:24:37.160 --> 0:24:39.480
<v Speaker 6>I'm happy. I'm happy to help you book a cruise.

0:24:39.640 --> 0:24:41.359
<v Speaker 4>Well, let's let's talk about what's going on in the

0:24:41.480 --> 0:24:43.520
<v Speaker 4>river cruise market. I mean, my in laws are back

0:24:43.520 --> 0:24:45.600
<v Speaker 4>from a river cruise this fall, my sister's back from

0:24:45.680 --> 0:24:48.240
<v Speaker 4>river cruise, both of those with different companies in Europe. Now,

0:24:48.320 --> 0:24:52.040
<v Speaker 4>you guys are getting in through the celebrity business. Why now?

0:24:53.040 --> 0:24:55.320
<v Speaker 6>Yeah? Well why now is? You know we've been seeing

0:24:55.359 --> 0:24:57.520
<v Speaker 6>for some time, you know, a growing trend with our

0:24:57.560 --> 0:25:01.440
<v Speaker 6>guests that they're looking for addition vacations, not a substitute

0:25:01.480 --> 0:25:04.200
<v Speaker 6>for going on a cruise, but additional vacations. And when

0:25:04.200 --> 0:25:06.080
<v Speaker 6>we look at what are those additional vacations that they're

0:25:06.080 --> 0:25:08.640
<v Speaker 6>going on, one of the things that we've seen Arizon

0:25:09.240 --> 0:25:11.920
<v Speaker 6>is on the river side. And so as we again

0:25:11.960 --> 0:25:14.920
<v Speaker 6>seek to deliver a lifetime of vacations and we want

0:25:14.920 --> 0:25:18.200
<v Speaker 6>to leverage, you know, all the having a single loyalty program,

0:25:18.240 --> 0:25:23.480
<v Speaker 6>great reciprocity across our different brands. We're enhancing the flywheel

0:25:23.880 --> 0:25:27.119
<v Speaker 6>and we're investing in that flywheel so that we can

0:25:27.160 --> 0:25:29.480
<v Speaker 6>get more reps out of our guests. And so we

0:25:29.560 --> 0:25:31.400
<v Speaker 6>had to listen to what our guests are looking to do,

0:25:31.840 --> 0:25:33.320
<v Speaker 6>and we have to be focused on how do we

0:25:33.400 --> 0:25:35.760
<v Speaker 6>keep our customer in our ecosystem. And one of the

0:25:35.760 --> 0:25:38.520
<v Speaker 6>ways of doing that is expanding the offering. And we

0:25:38.520 --> 0:25:43.200
<v Speaker 6>think River is you know, it's it's similar, it's sowing,

0:25:43.280 --> 0:25:45.760
<v Speaker 6>not exactly the same as an ocean cruise, and we

0:25:45.800 --> 0:25:50.119
<v Speaker 6>think we can elevate that vacation experience significantly, not just

0:25:50.200 --> 0:25:52.200
<v Speaker 6>on the ship in itself, but also on land.

0:25:52.480 --> 0:25:56.480
<v Speaker 4>That was Jason Liberty, President and CEO of Royal Caribbean Group.

0:25:56.440 --> 0:25:59.080
<v Speaker 3>Still ahead on Bloomberg Business Week, how to add as

0:25:59.160 --> 0:26:01.920
<v Speaker 3>much as one tree dollars to the global economy by

0:26:01.960 --> 0:26:02.760
<v Speaker 3>twenty forty.

0:26:03.040 --> 0:26:04.320
<v Speaker 4>This is Bloomberg.

0:26:11.680 --> 0:26:15.400
<v Speaker 2>This is the Bloomberg Business Week podcast. Listen live each

0:26:15.480 --> 0:26:19.240
<v Speaker 2>weekday starting at two pm Eastern on Applecarplay and Android

0:26:19.240 --> 0:26:22.159
<v Speaker 2>Auto with the Bloomberg Business app. You can also listen

0:26:22.240 --> 0:26:25.120
<v Speaker 2>live on Amazon Alexa from our flagship New York station,

0:26:25.640 --> 0:26:30.119
<v Speaker 2>Just Say Alexa Play Bloomberg eleven thirty, Carol.

0:26:30.160 --> 0:26:32.280
<v Speaker 4>When we talk about the gender gap, we're often talking

0:26:32.320 --> 0:26:36.159
<v Speaker 4>about gaps in education, or political participation or salary, right,

0:26:36.359 --> 0:26:38.359
<v Speaker 4>but there's also a pronounced gender gap when it comes

0:26:38.359 --> 0:26:41.439
<v Speaker 4>to healthcare. I confess I had no idea about this

0:26:41.520 --> 0:26:43.080
<v Speaker 4>until I started researching our next guest.

0:26:43.080 --> 0:26:44.440
<v Speaker 3>I mean, share these numbers.

0:26:44.160 --> 0:26:46.520
<v Speaker 4>Okay, big, Okay. Well, Mackenzie says that closing this gap

0:26:46.560 --> 0:26:48.520
<v Speaker 4>could add as much as a trillion dollars to the

0:26:48.560 --> 0:26:51.880
<v Speaker 4>economy by twenty forty, but perhaps more importantly, it could

0:26:51.880 --> 0:26:54.640
<v Speaker 4>add five hundred healthy days to a woman's life over

0:26:54.680 --> 0:26:55.240
<v Speaker 4>her lifetime.

0:26:55.280 --> 0:26:57.919
<v Speaker 3>All right, that seems like a really good thing. Carole

0:26:58.080 --> 0:27:00.760
<v Speaker 3>Lee is working to close that gap. She's founder and

0:27:00.840 --> 0:27:03.840
<v Speaker 3>chief executive officer of WHAM, which stands for Women's Health

0:27:03.920 --> 0:27:08.040
<v Speaker 3>Access Matters. It's a nonprofit that encourages research and investment

0:27:08.080 --> 0:27:10.359
<v Speaker 3>in women's health, as well as works to, in the

0:27:10.480 --> 0:27:14.679
<v Speaker 3>organization's words, quote, eliminate the inequities and bias in research

0:27:14.720 --> 0:27:18.000
<v Speaker 3>and enterprise. She joins us right now from Greenwich, Connecticut. Caroly,

0:27:18.080 --> 0:27:21.720
<v Speaker 3>it's great to have you here with us. Just paint

0:27:21.800 --> 0:27:27.679
<v Speaker 3>the picture. I have heard anecdotally for many women, young, older,

0:27:27.720 --> 0:27:30.440
<v Speaker 3>where they do walk in to a doctor and say

0:27:30.480 --> 0:27:33.160
<v Speaker 3>something and they're very much dismissed. But tell us about

0:27:33.200 --> 0:27:36.560
<v Speaker 3>this poor healthcare or poorer healthcare that women are dealing

0:27:36.640 --> 0:27:37.840
<v Speaker 3>with versus men.

0:27:38.800 --> 0:27:41.240
<v Speaker 8>Sure, well, first of all, thank you, delighted to be

0:27:41.320 --> 0:27:44.640
<v Speaker 8>with you. So let's just frame the picture a little bit.

0:27:45.160 --> 0:27:48.679
<v Speaker 8>Women are fifty one percent of the population, same about

0:27:48.760 --> 0:27:51.399
<v Speaker 8>in the workforce. They make eighty five percent of the

0:27:51.400 --> 0:27:54.560
<v Speaker 8>spending decisions in eighty percent of the health care decisions. Okay,

0:27:54.640 --> 0:27:56.560
<v Speaker 8>so first of all, let's start with it. We're not

0:27:56.600 --> 0:28:00.280
<v Speaker 8>a niche market. And then you have to really look at,

0:28:01.040 --> 0:28:04.159
<v Speaker 8>you know, where we're lacking and if our first reports

0:28:04.200 --> 0:28:05.879
<v Speaker 8>which came out four years ago that we did with

0:28:05.920 --> 0:28:10.240
<v Speaker 8>the RAND Corporation showed how little money is invested in

0:28:10.280 --> 0:28:15.560
<v Speaker 8>women's health research. In fact, NIH invests less than four percent,

0:28:15.600 --> 0:28:17.840
<v Speaker 8>for example, in heart disease, when it's the number one

0:28:17.880 --> 0:28:21.920
<v Speaker 8>killer of heart disease. So there are tremendous disparities between

0:28:22.359 --> 0:28:24.439
<v Speaker 8>the incidents and the burden of disease and the amount

0:28:24.440 --> 0:28:28.159
<v Speaker 8>of money is invested, whether in research or in business.

0:28:28.160 --> 0:28:30.480
<v Speaker 3>Can I ask you why that happens when it comes

0:28:30.520 --> 0:28:33.600
<v Speaker 3>to research in women's health. Why does that lag?

0:28:35.720 --> 0:28:38.080
<v Speaker 8>There's a lot of answers to that.

0:28:38.240 --> 0:28:40.600
<v Speaker 3>Is it just biasness? Is it men in charge making

0:28:40.600 --> 0:28:42.800
<v Speaker 3>the decision about where the men is, where the money

0:28:42.840 --> 0:28:43.800
<v Speaker 3>is spent? What is it?

0:28:44.760 --> 0:28:48.000
<v Speaker 8>Yeah? I think for many years, unfortunately there was bias

0:28:48.040 --> 0:28:51.400
<v Speaker 8>intended and unintended, and it just grew into the system.

0:28:51.520 --> 0:28:57.000
<v Speaker 8>And in many situations, women are not at the table

0:28:57.080 --> 0:28:59.600
<v Speaker 8>and we as frequently or is in the kinds of

0:28:59.640 --> 0:29:01.760
<v Speaker 8>position and says they should be. And we know that

0:29:01.960 --> 0:29:06.840
<v Speaker 8>these kinds of inequities don't create or generate the same

0:29:06.920 --> 0:29:12.040
<v Speaker 8>kind of results when you have sex differences in the

0:29:12.120 --> 0:29:13.800
<v Speaker 8>room and you need to have men and women in

0:29:13.800 --> 0:29:15.440
<v Speaker 8>the room and making these decisions.

0:29:15.760 --> 0:29:17.680
<v Speaker 4>So let's talk a little bit about how to solve

0:29:17.720 --> 0:29:20.280
<v Speaker 4>this and what you are doing over at WHAM, who

0:29:20.280 --> 0:29:23.840
<v Speaker 4>you're partnering with, who's getting involved, How is this a

0:29:23.840 --> 0:29:25.200
<v Speaker 4>problem that gets solved?

0:29:26.320 --> 0:29:27.920
<v Speaker 8>So it's not going to be easy to solve, but

0:29:27.960 --> 0:29:30.360
<v Speaker 8>the first thing is to create greater awareness. So for example,

0:29:30.400 --> 0:29:34.120
<v Speaker 8>I just spoke at several different in several different instances

0:29:34.160 --> 0:29:38.080
<v Speaker 8>in delivering the findings from our new WHAM report out

0:29:38.120 --> 0:29:40.480
<v Speaker 8>at the JP Morgan Health Conference, and that's important for

0:29:40.520 --> 0:29:44.200
<v Speaker 8>a lot of reasons. One is the report itself, which

0:29:44.240 --> 0:29:47.760
<v Speaker 8>is available online obviously at our website whamnow dot org.

0:29:49.120 --> 0:29:51.880
<v Speaker 8>It really paints the picture of what every investor should know.

0:29:52.440 --> 0:29:54.080
<v Speaker 8>And part of what we're trying to do now is

0:29:54.160 --> 0:29:57.400
<v Speaker 8>change the investment community. Our first reports did show how

0:29:57.440 --> 0:30:01.720
<v Speaker 8>to change the research community and and investment by showing

0:30:01.800 --> 0:30:04.720
<v Speaker 8>that in for disease areas and I mentioned heart disease

0:30:04.840 --> 0:30:07.680
<v Speaker 8>is one. In for disease areas that would affect a

0:30:07.680 --> 0:30:10.760
<v Speaker 8>woman in her lifetime, a three hundred and fifty million

0:30:10.800 --> 0:30:14.160
<v Speaker 8>dollar investment, which is what NIH had allocated to those

0:30:14.200 --> 0:30:18.200
<v Speaker 8>for disease areas, would have yielded a return, if just

0:30:19.240 --> 0:30:22.800
<v Speaker 8>increased by a small percent, would have yielded an economic

0:30:22.840 --> 0:30:27.200
<v Speaker 8>return of fourteen into the economy.

0:30:26.720 --> 0:30:30.920
<v Speaker 3>Is that economic return? You know, we're into economic statistics

0:30:30.920 --> 0:30:32.200
<v Speaker 3>and so and so for that A you're just saying

0:30:32.200 --> 0:30:34.920
<v Speaker 3>that healthier women are much more productive in terms of

0:30:35.000 --> 0:30:35.840
<v Speaker 3>economic output.

0:30:36.080 --> 0:30:36.280
<v Speaker 6>Is that?

0:30:36.520 --> 0:30:37.680
<v Speaker 3>Is it as simplistic as that?

0:30:37.760 --> 0:30:43.040
<v Speaker 8>Okay, that's part of it, and it's also obviously taking

0:30:43.040 --> 0:30:45.080
<v Speaker 8>care of their families. All the different costs that are

0:30:45.120 --> 0:30:49.800
<v Speaker 8>involved in either treating a disease and or treating being

0:30:49.800 --> 0:30:55.280
<v Speaker 8>out of work because of inadequate care or because of

0:30:55.320 --> 0:30:59.880
<v Speaker 8>diseases that make you not be able to stay in

0:31:00.160 --> 0:31:03.000
<v Speaker 8>the office, such as menopause. It's not even a disease,

0:31:03.000 --> 0:31:05.520
<v Speaker 8>it's a condition, but the numbers of hours that are

0:31:05.560 --> 0:31:08.320
<v Speaker 8>lost both to the women in terms of her earnings

0:31:08.360 --> 0:31:11.440
<v Speaker 8>and to the company are extensive. So I think one

0:31:11.480 --> 0:31:13.160
<v Speaker 8>of the first things that we have to realize is

0:31:13.160 --> 0:31:16.200
<v Speaker 8>that one of the things we need to do is

0:31:16.280 --> 0:31:20.080
<v Speaker 8>not just think of women's health as reproductive health. And

0:31:20.160 --> 0:31:22.840
<v Speaker 8>so what we've done is try to redefine women's health

0:31:22.840 --> 0:31:26.320
<v Speaker 8>to be exclusively, disproportionately, or differently. And that is an

0:31:26.400 --> 0:31:30.800
<v Speaker 8>NIH definition, by the way, because exclusively means things like,

0:31:30.880 --> 0:31:34.560
<v Speaker 8>let's say, more gynocological issues like menopause are varying. Cancer

0:31:34.960 --> 0:31:38.760
<v Speaker 8>disproportionately is autoimmune diseases where women are eighty percent of

0:31:38.800 --> 0:31:41.280
<v Speaker 8>the people have autoimmune How about Alzheimer's where we're two

0:31:41.280 --> 0:31:44.360
<v Speaker 8>thirds of the population and twice is likely to have Alzheimer's.

0:31:44.400 --> 0:31:46.600
<v Speaker 8>And guess what we don't have the research to show

0:31:46.680 --> 0:31:49.120
<v Speaker 8>us why. So if we don't have the research, then

0:31:49.240 --> 0:31:50.080
<v Speaker 8>you can't even begin.

0:31:50.400 --> 0:31:52.760
<v Speaker 3>Because we live longer, don't we still live longer?

0:31:52.800 --> 0:31:53.000
<v Speaker 4>Women?

0:31:53.200 --> 0:31:53.680
<v Speaker 8>No?

0:31:53.680 --> 0:31:57.400
<v Speaker 4>No, no, Why is my life insurance more expensive than

0:31:57.600 --> 0:32:00.760
<v Speaker 4>my wife's? They told me he sold me my wife's

0:32:00.840 --> 0:32:02.080
<v Speaker 4>cheaper because she's lived longer.

0:32:03.160 --> 0:32:06.400
<v Speaker 8>Yeah, that's not I think that's not true. But it's

0:32:06.440 --> 0:32:09.560
<v Speaker 8>a great question. I'm not I'm not qualified to answer

0:32:09.680 --> 0:32:12.440
<v Speaker 8>that one, but all good questions. I mean, women live

0:32:12.480 --> 0:32:14.880
<v Speaker 8>on average five to six years longer and in poor health.

0:32:15.000 --> 0:32:19.400
<v Speaker 8>We know that, and with the inadequate finances.

0:32:19.080 --> 0:32:20.960
<v Speaker 3>So we do live. We do live longer, but in

0:32:21.000 --> 0:32:22.200
<v Speaker 3>poor health is what you're saying.

0:32:22.400 --> 0:32:25.160
<v Speaker 8>Correct, that's exactly right. Okay, close us more and we

0:32:25.160 --> 0:32:25.880
<v Speaker 8>don't have the money.

0:32:26.040 --> 0:32:28.600
<v Speaker 4>There's a really interesting Oh sorry, go ahead.

0:32:29.160 --> 0:32:32.360
<v Speaker 8>Well I'll just finish the exclusively disproportionately and differently. The

0:32:32.760 --> 0:32:35.720
<v Speaker 8>two areas and the two conditions that affect women differently

0:32:35.720 --> 0:32:40.080
<v Speaker 8>are cardiovascular disease and lung cancer. For example, where cardiovascular disease,

0:32:40.360 --> 0:32:43.280
<v Speaker 8>to your point, Carol, women are go to the emergency

0:32:43.360 --> 0:32:47.840
<v Speaker 8>room with chest pain and all kinds of issues, indigestion,

0:32:48.400 --> 0:32:52.440
<v Speaker 8>shoulder pain, and in many instances, they're given an anti depressant,

0:32:52.480 --> 0:32:54.360
<v Speaker 8>they're told that they're having anxiety, and they're sent home

0:32:54.400 --> 0:32:56.440
<v Speaker 8>and they dropped out of a heart attack. Why is that?

0:32:57.680 --> 0:32:58.200
<v Speaker 3>I don't know.

0:32:58.600 --> 0:33:02.160
<v Speaker 8>Why is that? Yeah? I mean, well, because because because

0:33:02.160 --> 0:33:05.400
<v Speaker 8>first of all, because this is women experience some diseases

0:33:05.440 --> 0:33:09.560
<v Speaker 8>such as cardiovasculogies differently, not all emergency rooms and not

0:33:09.640 --> 0:33:15.200
<v Speaker 8>all medical practices or that familiar with these differences. And

0:33:15.600 --> 0:33:18.840
<v Speaker 8>often if they are, they'll misdiagnose it, which is very unfortunate.

0:33:19.160 --> 0:33:21.560
<v Speaker 8>But but some of the symptoms are you know, they

0:33:21.600 --> 0:33:24.480
<v Speaker 8>could be anxiety, but women are not often given the

0:33:24.480 --> 0:33:26.360
<v Speaker 8>same tests as quickly as a man is.

0:33:26.440 --> 0:33:30.200
<v Speaker 3>All right, so listen those that are heading up medical

0:33:30.240 --> 0:33:33.400
<v Speaker 3>institutions hospitals. You have a quote in the in the

0:33:33.440 --> 0:33:37.040
<v Speaker 3>study from Michael Dowling, Presidency of Northwell Health Health. He

0:33:37.080 --> 0:33:39.920
<v Speaker 3>has been on our air several times. The quote is

0:33:39.920 --> 0:33:42.880
<v Speaker 3>women's health needs innovation and creativity. It needs everybody to

0:33:42.880 --> 0:33:45.840
<v Speaker 3>look at it in a new way. I have heard

0:33:45.840 --> 0:33:50.320
<v Speaker 3>from doctors that such a big part of their job

0:33:50.520 --> 0:33:54.040
<v Speaker 3>is also thinking about money and kind of getting donors

0:33:54.040 --> 0:33:55.840
<v Speaker 3>to donate money that goes into R and D and

0:33:55.880 --> 0:33:58.479
<v Speaker 3>so on and so forth. So how do we you know,

0:33:58.880 --> 0:34:02.520
<v Speaker 3>I'm thinking about these of institutions. If they are aware

0:34:02.520 --> 0:34:04.680
<v Speaker 3>of this, why aren't we making sure that R and

0:34:04.720 --> 0:34:09.680
<v Speaker 3>D money gets allocated to more women's health issues.

0:34:10.480 --> 0:34:13.279
<v Speaker 8>Well, it is happening slowly, but the problem is this

0:34:13.400 --> 0:34:16.320
<v Speaker 8>word slowly. In other words, there is more money flowing,

0:34:17.160 --> 0:34:20.040
<v Speaker 8>and over the past five years has been a significant

0:34:20.040 --> 0:34:23.560
<v Speaker 8>amount of money. And I think between twenty eighteen and

0:34:23.600 --> 0:34:26.960
<v Speaker 8>twenty twenty three, the women's health gap grew by three

0:34:27.080 --> 0:34:29.879
<v Speaker 8>hundred percent. So the amount of research that is being

0:34:29.920 --> 0:34:32.919
<v Speaker 8>done is growing, it's just not growing at a fast

0:34:33.040 --> 0:34:37.520
<v Speaker 8>enough rate, and it's not significant enough. And that's a problem,

0:34:37.560 --> 0:34:39.480
<v Speaker 8>There's no question about it. And I think part of

0:34:39.520 --> 0:34:42.400
<v Speaker 8>it is the lack of understanding. So, for example, even

0:34:42.600 --> 0:34:45.359
<v Speaker 8>women's health is such a high growth opportunity. You are

0:34:45.440 --> 0:34:49.239
<v Speaker 8>focused on economics and opportunity. Five percent of the conditions

0:34:49.280 --> 0:34:52.719
<v Speaker 8>that impact a woman in her life are exclusive to women,

0:34:52.800 --> 0:34:56.520
<v Speaker 8>the other ninety five percent or not. So I think

0:34:56.560 --> 0:34:57.120
<v Speaker 8>about that.

0:34:57.840 --> 0:35:00.480
<v Speaker 3>You're saying, like, in terms of investment dollarsmpanies that are

0:35:00.480 --> 0:35:02.480
<v Speaker 3>addressing some of these issues, why is it maybe more

0:35:02.520 --> 0:35:04.160
<v Speaker 3>going into it? Is that kind of the question.

0:35:05.400 --> 0:35:07.200
<v Speaker 8>Ninety five percent of the market is still on tap.

0:35:07.280 --> 0:35:09.719
<v Speaker 4>Leave me a mass some opportunity because you know, you

0:35:10.040 --> 0:35:12.680
<v Speaker 4>have some of the companies that are listed in your

0:35:12.760 --> 0:35:15.839
<v Speaker 4>report really really interesting companies that we've had on our air.

0:35:16.440 --> 0:35:19.000
<v Speaker 4>Maven and kind Body are a couple of those companies

0:35:19.000 --> 0:35:21.799
<v Speaker 4>that cater to women exclusively, that have raised money in

0:35:21.840 --> 0:35:25.200
<v Speaker 4>the past few years from private investors. Other companies including Aura.

0:35:25.239 --> 0:35:28.680
<v Speaker 4>We've spoken to that CEO in the past couple of months.

0:35:28.800 --> 0:35:31.560
<v Speaker 4>You argue that they treat women differently. Will we see

0:35:31.680 --> 0:35:34.960
<v Speaker 4>more capital flow to startups because you think it is

0:35:35.000 --> 0:35:36.799
<v Speaker 4>such an untapped opportunity.

0:35:36.880 --> 0:35:39.479
<v Speaker 8>Yeah, I think so. I mean, this is the point

0:35:39.480 --> 0:35:42.839
<v Speaker 8>of the report is to lay out the groundwork that

0:35:42.920 --> 0:35:45.560
<v Speaker 8>says this is a market that's ready for growth. So

0:35:46.120 --> 0:35:48.960
<v Speaker 8>investments in women's health grew by about three hundred percent,

0:35:49.080 --> 0:35:51.440
<v Speaker 8>as I said, between twenty eighteen and twenty and twenty three.

0:35:51.640 --> 0:35:54.000
<v Speaker 8>So that's a huge opportunity when you think that only

0:35:54.080 --> 0:35:57.759
<v Speaker 8>two percent of healthcare VC funding was allocated to women's health,

0:35:57.760 --> 0:36:03.080
<v Speaker 8>really two percent, one percent of the population. Ten percent. Yeah,

0:36:03.120 --> 0:36:03.799
<v Speaker 8>it doesn't work.

0:36:03.960 --> 0:36:06.560
<v Speaker 3>It's amazing and I feel like we have had this

0:36:06.600 --> 0:36:08.680
<v Speaker 3>conversation a few times over the last couple of years,

0:36:08.680 --> 0:36:11.879
<v Speaker 3>So it's disturbing this in depth, extensive research that you've

0:36:11.880 --> 0:36:13.680
<v Speaker 3>done to find that we still have a long way

0:36:13.719 --> 0:36:13.960
<v Speaker 3>to go.

0:36:14.239 --> 0:36:16.680
<v Speaker 4>Our thanks to Caro Lee Lee, founder in the CEO

0:36:16.800 --> 0:36:20.440
<v Speaker 4>of WHAM. It stands for Women's Health Access Matters.

0:36:20.120 --> 0:36:21.840
<v Speaker 3>All right, And you can catch the full interview if

0:36:21.880 --> 0:36:24.120
<v Speaker 3>you missed any of it on our podcast feed. Hey,

0:36:24.120 --> 0:36:28.200
<v Speaker 3>you know what's interesting, uh, women's health? Health care in general,

0:36:28.280 --> 0:36:30.880
<v Speaker 3>I feel like comes up a lot in our conversations

0:36:31.200 --> 0:36:33.360
<v Speaker 3>with a lot of investment experts. We know some of

0:36:33.400 --> 0:36:39.080
<v Speaker 3>the reasons, the long term catalysts, changing demographics, aging demographics,

0:36:40.360 --> 0:36:42.920
<v Speaker 3>you know, these are things that play into why healthcare

0:36:43.440 --> 0:36:46.600
<v Speaker 3>could be a good investment play. And what's interesting on

0:36:46.640 --> 0:36:49.960
<v Speaker 3>that Our own Susanne Wooey of Bloomberg News, she covers

0:36:50.000 --> 0:36:52.439
<v Speaker 3>wealth and investing. She had a story out this past

0:36:52.480 --> 0:36:54.960
<v Speaker 3>week about how to invest ten thousand dollars right now,

0:36:55.440 --> 0:36:57.799
<v Speaker 3>and the health and healthcare area came up.

0:36:58.280 --> 0:37:00.800
<v Speaker 4>I love these stories. They do these periododically at a

0:37:00.840 --> 0:37:03.920
<v Speaker 4>Bloomberg and it talks about different areas of the market

0:37:04.160 --> 0:37:07.719
<v Speaker 4>to consider one of those and they interview folks all

0:37:07.760 --> 0:37:10.760
<v Speaker 4>around the industry. Russ Costerrech one of those Folks, portfolio

0:37:10.880 --> 0:37:15.640
<v Speaker 4>manager over at Blackrocks Global Allocation Fund. He recommends finding

0:37:15.719 --> 0:37:19.840
<v Speaker 4>cheap growth stocks, which he says are healthcare stocks because

0:37:20.040 --> 0:37:23.120
<v Speaker 4>last year there was a gain of more than twenty

0:37:23.160 --> 0:37:26.719
<v Speaker 4>percent in the market, healthcare stocks Carol barely eked out

0:37:26.800 --> 0:37:28.479
<v Speaker 4>a low single digit return. Yeah.

0:37:28.520 --> 0:37:31.760
<v Speaker 3>Longer term relative performance looks even worse. On a five

0:37:31.840 --> 0:37:35.120
<v Speaker 3>year timeframe, the sector's total return is roughly thirty five percent,

0:37:35.320 --> 0:37:39.279
<v Speaker 3>approximately half of the seventy percent gain for the MSCI

0:37:39.400 --> 0:37:42.359
<v Speaker 3>World Index. So, given years of underperformance, healthcare has become

0:37:42.360 --> 0:37:46.200
<v Speaker 3>a market anomaly, a cheap growth sectors. That's kind of interesting, right,

0:37:46.280 --> 0:37:49.040
<v Speaker 3>So there's growth going on and you're looking at valuation

0:37:49.200 --> 0:37:51.120
<v Speaker 3>and it's inexpensive for that growth.

0:37:51.280 --> 0:37:54.080
<v Speaker 4>Yeah, you said. The discount appears even more interesting given

0:37:54.120 --> 0:37:57.000
<v Speaker 4>the solid earnings outlook, because analysts expect earnings growth of

0:37:57.080 --> 0:37:59.960
<v Speaker 4>roughly seventeen percent, second only to tech stock.

0:38:00.360 --> 0:38:03.000
<v Speaker 3>So, Tim, you mentioned earnings in the healthcare sector. Earnings

0:38:03.000 --> 0:38:06.040
<v Speaker 3>are expected to benefit from continued growth in blockbuster drugs.

0:38:06.080 --> 0:38:09.640
<v Speaker 3>According to JP Morgan, between twenty twenty two and twenty thirty,

0:38:09.719 --> 0:38:12.399
<v Speaker 3>the market for a BC drugs alone expected to grow

0:38:12.400 --> 0:38:14.760
<v Speaker 3>at a compound annual rate of more than fifty percent.

0:38:14.760 --> 0:38:15.960
<v Speaker 3>That's another theme we've talked.

0:38:15.760 --> 0:38:17.239
<v Speaker 4>About a lot remarkable.

0:38:18.160 --> 0:38:19.840
<v Speaker 3>And that wraps up the first hour of the weekend

0:38:20.000 --> 0:38:22.920
<v Speaker 3>edition of Bloomberg Business Week from Bloomberg Radio Ahead. In

0:38:22.920 --> 0:38:25.920
<v Speaker 3>our next hour, how about some red sauce. Everyone, It

0:38:26.040 --> 0:38:28.400
<v Speaker 3>is big business. We hear about that from the CEO

0:38:28.440 --> 0:38:30.040
<v Speaker 3>of Carbone Fine Foods.

0:38:30.280 --> 0:38:32.360
<v Speaker 4>Plus, how about a little red wine to go with

0:38:32.440 --> 0:38:36.279
<v Speaker 4>your dinner. The founder and CEO of Nomadica Wines stops by.

0:38:36.640 --> 0:38:39.200
<v Speaker 1>So one of the beautiful things about our brand, our

0:38:39.280 --> 0:38:42.239
<v Speaker 1>name is kind of a double entendre, Nomadica. You can

0:38:42.280 --> 0:38:44.279
<v Speaker 1>take it wherever you want to go, and we have

0:38:44.360 --> 0:38:48.960
<v Speaker 1>a normadic sourcing style. So my job, I guess I'll

0:38:48.960 --> 0:38:50.320
<v Speaker 1>get into my background a little bit and then I

0:38:50.320 --> 0:38:52.239
<v Speaker 1>can talk about our vineyards. If that's okay with you,

0:38:52.360 --> 0:38:56.000
<v Speaker 1>Yes h, I amazing. I spent a decade plus as

0:38:56.000 --> 0:38:57.600
<v Speaker 1>a somolier in Michelin restaurant.

0:38:57.840 --> 0:39:00.279
<v Speaker 3>This is Bloomberg Business Week. I'm Carol Masser.

0:39:00.120 --> 0:39:02.840
<v Speaker 4>And I'm Tim Stenovec. Stay with us. Today's top stories

0:39:02.840 --> 0:39:05.480
<v Speaker 4>in global business headlines are coming up right now.

0:39:05.920 --> 0:39:09.480
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:39:09.560 --> 0:39:13.000
<v Speaker 2>Live weekday afternoons from two to five pm Eastern. Listen

0:39:13.040 --> 0:39:16.600
<v Speaker 2>on Apple CarPlay and Android Auto with the Bloomberg Business app,

0:39:16.719 --> 0:39:21.120
<v Speaker 2>or watch us live on YouTube.

0:39:21.160 --> 0:39:23.239
<v Speaker 3>Plenty ahead in our second hour of the weekend edition

0:39:23.280 --> 0:39:26.760
<v Speaker 3>of Bloomberg Business Week, including Carbone. You know they're sought

0:39:26.800 --> 0:39:30.480
<v Speaker 3>after restaurants and the March, and you probably know their sauces,

0:39:30.680 --> 0:39:33.960
<v Speaker 3>which you now can serve at home. The CEO of

0:39:34.000 --> 0:39:38.000
<v Speaker 3>Carbone find Food stops by to chat the business and unfortunately,

0:39:38.040 --> 0:39:39.600
<v Speaker 3>I don't know how this happened, Tim, but we did

0:39:39.600 --> 0:39:41.040
<v Speaker 3>not share a bowl of pasta.

0:39:41.440 --> 0:39:44.120
<v Speaker 4>I don't know how it travels on the plane because

0:39:44.120 --> 0:39:45.719
<v Speaker 4>he had just flown in and he was about to

0:39:45.719 --> 0:39:46.399
<v Speaker 4>fly out too.

0:39:46.560 --> 0:39:47.960
<v Speaker 3>We have people who take care of that too.

0:39:48.000 --> 0:39:49.680
<v Speaker 4>We could have done this, okay. I would have made

0:39:49.680 --> 0:39:51.720
<v Speaker 4>a mess, but that would have been okay. We did, however,

0:39:51.760 --> 0:39:54.080
<v Speaker 4>sample some wine recently which might pair well with a

0:39:54.080 --> 0:39:57.160
<v Speaker 4>bowl of pasta or something else. It's wines that focus

0:39:57.200 --> 0:40:01.360
<v Speaker 4>on being sustainable and without quarks. That's what Nomadica Wines

0:40:01.440 --> 0:40:03.080
<v Speaker 4>is up to. We check in with the founder and

0:40:03.200 --> 0:40:05.040
<v Speaker 4>CEO of the company, and later on.

0:40:05.000 --> 0:40:09.399
<v Speaker 3>The Transparent TV the Cartier Necklace, the ice baths, how

0:40:09.440 --> 0:40:11.000
<v Speaker 3>to spend your year in Bonus.

0:40:11.160 --> 0:40:13.480
<v Speaker 4>First up this hour. When you think though of how

0:40:13.480 --> 0:40:15.720
<v Speaker 4>to get wine, you probably think of the classic wine

0:40:15.719 --> 0:40:18.799
<v Speaker 4>bottle and the cork. Kristin Olsski wants to change that.

0:40:19.239 --> 0:40:22.480
<v Speaker 4>She's a founder and CEO of Nomadica Wines. It distributes

0:40:22.480 --> 0:40:26.400
<v Speaker 4>its wines not in bottles, but in cans, boxes and kegs.

0:40:26.880 --> 0:40:29.520
<v Speaker 4>She joined us from Malibu a little over a week ago,

0:40:29.600 --> 0:40:31.840
<v Speaker 4>and we wanted to ask her about how she and

0:40:31.880 --> 0:40:35.160
<v Speaker 4>her community in the LA area. We're doing after weeks

0:40:35.160 --> 0:40:36.680
<v Speaker 4>of those devastating wildfires.

0:40:37.000 --> 0:40:40.400
<v Speaker 1>Longtime admirer and big fans, this is exciting and a

0:40:40.480 --> 0:40:44.280
<v Speaker 1>bright spy as Unfortunately I'm calling in from Palm Springs

0:40:44.480 --> 0:40:46.600
<v Speaker 1>as our house burned down.

0:40:48.080 --> 0:40:49.320
<v Speaker 3>Oh my god, I'm so sorry.

0:40:49.480 --> 0:40:52.840
<v Speaker 1>Oh it's you know, I think it's a really insane

0:40:52.880 --> 0:40:56.640
<v Speaker 1>time to live in Los Angeles because everyone I know

0:40:56.640 --> 0:41:01.200
<v Speaker 1>knows a dozen people who lost their homes minimum, never

0:41:01.239 --> 0:41:04.400
<v Speaker 1>mind all the businesses and everything.

0:41:05.520 --> 0:41:06.720
<v Speaker 7>It's tough.

0:41:07.040 --> 0:41:10.040
<v Speaker 4>Yeah, it's absolutely devastating. And our hearts are with.

0:41:09.960 --> 0:41:12.800
<v Speaker 3>You, and we had no idea, we weren't sure actually

0:41:13.280 --> 0:41:17.000
<v Speaker 3>your status and yeah, I can't even mind. How long

0:41:17.040 --> 0:41:18.879
<v Speaker 3>can I ask you or can we ask you? How

0:41:18.920 --> 0:41:21.040
<v Speaker 3>long you've lived in the area.

0:41:21.480 --> 0:41:24.040
<v Speaker 1>So I've lived in Los Angeles for almost ten years,

0:41:24.120 --> 0:41:27.160
<v Speaker 1>and a year and a half ago, my husband and

0:41:27.200 --> 0:41:30.520
<v Speaker 1>I moved to Malibu. He grew up in southern California

0:41:30.560 --> 0:41:34.560
<v Speaker 1>as a surfer. We both always wanted to live by

0:41:34.560 --> 0:41:36.520
<v Speaker 1>the beach. It was kind of our dream and we

0:41:36.600 --> 0:41:41.200
<v Speaker 1>found the perfect rental. And you know, I do have

0:41:41.239 --> 0:41:43.719
<v Speaker 1>to say, I'm so grateful that we got to live

0:41:43.760 --> 0:41:44.200
<v Speaker 1>there for.

0:41:44.120 --> 0:41:44.759
<v Speaker 8>The time we did.

0:41:44.800 --> 0:41:49.319
<v Speaker 1>It's such a special, peaceful, beautiful community that will be

0:41:49.400 --> 0:41:53.319
<v Speaker 1>forever changed moving forward, and I just I enjoyed it

0:41:53.360 --> 0:41:54.200
<v Speaker 1>every moment.

0:41:53.960 --> 0:41:54.560
<v Speaker 3>I lived there.

0:41:54.880 --> 0:41:55.920
<v Speaker 4>Do you think you'll go back?

0:41:57.120 --> 0:41:57.960
<v Speaker 8>Probably not now.

0:41:59.239 --> 0:42:01.320
<v Speaker 1>I don't think I can ever live in a wildfire

0:42:01.400 --> 0:42:02.680
<v Speaker 1>area again after that.

0:42:03.239 --> 0:42:05.640
<v Speaker 4>Does that mean leaving California?

0:42:05.800 --> 0:42:10.280
<v Speaker 1>No, absolutely not, especially because we are a California wine company,

0:42:10.840 --> 0:42:14.440
<v Speaker 1>and so in Los Angeles is my home, it's my community.

0:42:14.480 --> 0:42:17.319
<v Speaker 1>I think it's one of the most innovative and interesting

0:42:17.440 --> 0:42:21.719
<v Speaker 1>wine scenes in the US right now, and I very

0:42:21.800 --> 0:42:24.719
<v Speaker 1>much want to remain an integral part of building that.

0:42:25.320 --> 0:42:28.279
<v Speaker 1>But we're going to live probably in the middle of

0:42:28.320 --> 0:42:30.440
<v Speaker 1>Los Angeles where it's a little bit safer.

0:42:31.320 --> 0:42:33.560
<v Speaker 4>So let's talk a little bit about the wine that

0:42:33.600 --> 0:42:36.600
<v Speaker 4>you mentioned, you do get some of the wine from.

0:42:36.680 --> 0:42:38.560
<v Speaker 4>You do get the wine from all over California. Where

0:42:38.560 --> 0:42:40.439
<v Speaker 4>are the vineyards that you source the wine from.

0:42:41.560 --> 0:42:44.120
<v Speaker 1>So one of the beautiful things about our brand, our

0:42:44.200 --> 0:42:47.160
<v Speaker 1>name is kind of a double entendre Nomadica. You can

0:42:47.200 --> 0:42:49.200
<v Speaker 1>take it wherever you want to go, and we have

0:42:49.280 --> 0:42:53.879
<v Speaker 1>a normadic sourcing style. So my job, I guess I'll

0:42:53.880 --> 0:42:55.239
<v Speaker 1>get into my background a little bit and then I

0:42:55.239 --> 0:42:59.240
<v Speaker 1>can talk about our vineyards, if that's okay with you, Yes, amazing.

0:42:59.320 --> 0:43:02.640
<v Speaker 1>I spent a decade plus as a somolier in Michelin restaurants,

0:43:03.120 --> 0:43:06.319
<v Speaker 1>so running and working in some of the best wine

0:43:06.360 --> 0:43:09.240
<v Speaker 1>programs in the country, tasting the best wines in the world,

0:43:10.080 --> 0:43:15.400
<v Speaker 1>typically talking to a you know, forty five plus wine collector.

0:43:16.040 --> 0:43:19.120
<v Speaker 1>And when I was working for Nancy Silverton at Austria

0:43:19.160 --> 0:43:21.560
<v Speaker 1>Motza in Los Angeles, she was on a Netflix show

0:43:21.600 --> 0:43:25.040
<v Speaker 1>called Chef's Table and it entirely changed the demographic of

0:43:25.040 --> 0:43:27.239
<v Speaker 1>who's coming. In the first time in my life, I

0:43:27.320 --> 0:43:30.000
<v Speaker 1>was talking to people my own age and they did

0:43:30.000 --> 0:43:31.160
<v Speaker 1>not want to drink wine.

0:43:31.719 --> 0:43:32.640
<v Speaker 4>What did they want to drink?

0:43:33.560 --> 0:43:34.560
<v Speaker 8>Anything but wine?

0:43:34.600 --> 0:43:40.800
<v Speaker 1>Basically, so beer, sodala like anything but wine.

0:43:40.920 --> 0:43:43.680
<v Speaker 4>So you said, I'm gonna make wine because nobody wants

0:43:43.719 --> 0:43:44.239
<v Speaker 4>to drink it.

0:43:45.239 --> 0:43:48.000
<v Speaker 1>Yes, Well, I started talking. I was like, why don't

0:43:48.000 --> 0:43:50.360
<v Speaker 1>you want to drink wine? It's the most ancient beverage.

0:43:50.440 --> 0:43:53.920
<v Speaker 1>Nothing uplifts and enhances a meal like wine, and there's

0:43:53.960 --> 0:43:57.520
<v Speaker 1>something beautiful about sharing wine with your dining partner.

0:43:58.160 --> 0:44:00.279
<v Speaker 3>I totally agree. It's one of my favorite things is

0:44:00.320 --> 0:44:02.960
<v Speaker 3>sitting down to a great meal and having wine. I

0:44:02.960 --> 0:44:04.960
<v Speaker 3>have a twenty one year old too, who it does

0:44:05.000 --> 0:44:07.840
<v Speaker 3>feel like they are just like all these mixed cocktails,

0:44:07.880 --> 0:44:12.799
<v Speaker 3>but she is learning to and has appreciated and appreciates,

0:44:12.800 --> 0:44:15.880
<v Speaker 3>excuse me, a great glass of wine, and it's really

0:44:15.920 --> 0:44:18.279
<v Speaker 3>fun to kind of see that with her and share

0:44:18.320 --> 0:44:18.680
<v Speaker 3>it with her.

0:44:18.800 --> 0:44:21.239
<v Speaker 1>You're doing God's work making her pallets there.

0:44:22.000 --> 0:44:23.440
<v Speaker 3>All right, Well, tell us about the work that you

0:44:23.480 --> 0:44:25.920
<v Speaker 3>guys are doing, because I am curious about kind of

0:44:26.560 --> 0:44:28.640
<v Speaker 3>you know. First of all, we have the cans with

0:44:28.719 --> 0:44:32.000
<v Speaker 3>us you shared with our producer Paul Brennan, and we've

0:44:32.000 --> 0:44:35.120
<v Speaker 3>got a bunch of them. They're really beautiful cans, but

0:44:35.440 --> 0:44:38.440
<v Speaker 3>I also care about what's in them. So tell us about,

0:44:38.719 --> 0:44:41.960
<v Speaker 3>you know, the vineyards you're working with, how you're making it,

0:44:42.560 --> 0:44:45.680
<v Speaker 3>how you think about what's inside the can.

0:44:46.360 --> 0:44:49.680
<v Speaker 1>So when I was talking to these young people, I

0:44:49.680 --> 0:44:52.400
<v Speaker 1>started realizing why they weren't drinking wine.

0:44:52.160 --> 0:44:55.239
<v Speaker 8>Which few factors. People believe that.

0:44:55.239 --> 0:44:59.640
<v Speaker 1>Great wine needs to be expensive, which it doesn't. There

0:44:59.719 --> 0:45:03.000
<v Speaker 1>was a lot of knowledge which people were intimidated. A

0:45:03.000 --> 0:45:04.440
<v Speaker 1>lot of consumers.

0:45:03.880 --> 0:45:05.120
<v Speaker 3>Feel like they need a PhD.

0:45:05.200 --> 0:45:06.440
<v Speaker 8>In order to enjoy.

0:45:06.160 --> 0:45:10.000
<v Speaker 1>Wine, and there's a lot of misinformation about one out there.

0:45:10.080 --> 0:45:12.719
<v Speaker 1>So I wanted to be kind of a soumelier to

0:45:12.800 --> 0:45:17.239
<v Speaker 1>the masses and curate and select styles of wine that

0:45:17.320 --> 0:45:21.000
<v Speaker 1>would be, you know, appealing to a wide range of audiences,

0:45:21.080 --> 0:45:23.960
<v Speaker 1>bring the younger consumer back, and also make it really

0:45:24.000 --> 0:45:29.640
<v Speaker 1>easy to choose high quality wines. So I brought on famed,

0:45:29.840 --> 0:45:34.120
<v Speaker 1>amazing winemaker Kent Humphrey and Corey Alberry, who's our current

0:45:34.160 --> 0:45:38.080
<v Speaker 1>director of operations in winemaking. Ken Humphrey ran Eric Ken

0:45:38.120 --> 0:45:41.000
<v Speaker 1>Sellers makes award winning pino and no orange chardonay up

0:45:41.040 --> 0:45:44.400
<v Speaker 1>in Sonoma, and Corey has spent time over over a

0:45:44.440 --> 0:45:47.799
<v Speaker 1>decade running some of California's best vineyards and also spent

0:45:47.920 --> 0:45:49.160
<v Speaker 1>some time at Costa Brown.

0:45:50.160 --> 0:45:52.600
<v Speaker 3>So I feel fame, I'm going to actually open up

0:45:53.719 --> 0:45:55.840
<v Speaker 3>one of the and often like when we have somebody

0:45:55.840 --> 0:45:58.759
<v Speaker 3>on from a vineyard, or you know, it's a cork

0:45:58.760 --> 0:46:03.359
<v Speaker 3>we're pulling out, but it is a flap top top

0:46:04.680 --> 0:46:06.320
<v Speaker 3>can crowd, which I have to say, for those of

0:46:06.400 --> 0:46:08.279
<v Speaker 3>us who are doing different things on weekends, there's times

0:46:08.280 --> 0:46:09.840
<v Speaker 3>I don't want to have to open up a bottle

0:46:09.920 --> 0:46:12.480
<v Speaker 3>or something that I am increasingly popping open a can.

0:46:12.600 --> 0:46:14.520
<v Speaker 4>I will tell you. I will tell you. I saw

0:46:14.600 --> 0:46:16.719
<v Speaker 4>a bunch of these on our producer Paul Brennan's desk,

0:46:16.960 --> 0:46:19.840
<v Speaker 4>and a couple hours before our show, I heard that noise.

0:46:20.400 --> 0:46:23.080
<v Speaker 4>I turned around, said Paul, it's too early. It's too

0:46:23.080 --> 0:46:26.200
<v Speaker 4>early to be opening these things. He didn't do it,

0:46:26.680 --> 0:46:26.920
<v Speaker 4>he was.

0:46:26.920 --> 0:46:29.200
<v Speaker 8>Opening something else, lunch wine.

0:46:30.000 --> 0:46:33.360
<v Speaker 3>All right, so tell us I'm opening up the red

0:46:33.880 --> 0:46:35.960
<v Speaker 3>and I'm giving it ah Tim and I so tell

0:46:36.000 --> 0:46:37.040
<v Speaker 3>me what I've got here.

0:46:37.440 --> 0:46:38.080
<v Speaker 4>It's a blend.

0:46:38.239 --> 0:46:41.160
<v Speaker 3>The're Nomadica. It's a blend, right, it's a blend.

0:46:41.200 --> 0:46:44.319
<v Speaker 1>So we source again from all over California, but primarily

0:46:44.440 --> 0:46:48.960
<v Speaker 1>from Mendocino, Sonoma and lod Eye. Those are areas that

0:46:49.000 --> 0:46:52.560
<v Speaker 1>we find off the bean path, grapes that deliver high

0:46:52.640 --> 0:46:55.880
<v Speaker 1>quality without the price tag. So what you're drinking is

0:46:55.960 --> 0:46:59.160
<v Speaker 1>one of my favorite wines that we do. It's primarily

0:46:59.280 --> 0:47:04.120
<v Speaker 1>a grape call toldego, So cut my teeth. In Italian wine,

0:47:04.160 --> 0:47:06.440
<v Speaker 1>that's where my passion and heart lies. And I was

0:47:06.560 --> 0:47:10.680
<v Speaker 1>so excited to find one of my favorite Italian alpine

0:47:10.760 --> 0:47:15.520
<v Speaker 1>varieties growing in lod Eye and so it's predominantly it's

0:47:15.520 --> 0:47:18.440
<v Speaker 1>about ninety percent torold Togo with a little Merlot and

0:47:18.480 --> 0:47:23.719
<v Speaker 1>Marlbeck mixed in separately, fermented and then blended. The Toroaldago

0:47:23.840 --> 0:47:26.920
<v Speaker 1>is aged for nine months in neutral oak because Toroaldago

0:47:27.080 --> 0:47:32.160
<v Speaker 1>is a slightly tannic variety and we want to be poppy, crispy, crunchy,

0:47:32.600 --> 0:47:35.560
<v Speaker 1>have all those alpine herbs, lots of bright red fruit,

0:47:35.920 --> 0:47:40.840
<v Speaker 1>but still a little mellow. Sometimes tannin can be aggressive

0:47:40.880 --> 0:47:41.520
<v Speaker 1>out of a can.

0:47:41.760 --> 0:47:44.239
<v Speaker 3>Yeah, there was, Can I just say, Kristin, there was

0:47:44.239 --> 0:47:47.080
<v Speaker 3>a little bit of like bubbly, like a little bit

0:47:47.080 --> 0:47:49.439
<v Speaker 3>of once I poured it, So what is that?

0:47:50.920 --> 0:47:53.839
<v Speaker 1>So that is just because we are not using any

0:47:54.560 --> 0:47:56.680
<v Speaker 1>so two in our ends.

0:47:56.719 --> 0:47:58.240
<v Speaker 8>Note you don't need sulfur.

0:47:58.280 --> 0:48:00.400
<v Speaker 1>I'm not a sulfur puris as a so yeah, I

0:48:00.440 --> 0:48:02.200
<v Speaker 1>know that's a little divisive within the wine.

0:48:02.239 --> 0:48:03.320
<v Speaker 8>Community right now.

0:48:04.239 --> 0:48:07.360
<v Speaker 1>I don't mind a little sulfur in my wines, but

0:48:07.520 --> 0:48:10.400
<v Speaker 1>you don't need it in the can. But that's just

0:48:10.719 --> 0:48:13.440
<v Speaker 1>the canning process and it'll blow off in the glass.

0:48:13.680 --> 0:48:16.440
<v Speaker 4>Hey, Kristin, we've had some wine folks on over the

0:48:16.440 --> 0:48:19.000
<v Speaker 4>past few months and they've told us about challenges in

0:48:19.080 --> 0:48:22.399
<v Speaker 4>the industry, with wine sales going down over the last

0:48:22.440 --> 0:48:25.560
<v Speaker 4>couple of years by some measures. What are you seeing?

0:48:27.520 --> 0:48:32.160
<v Speaker 1>Nomadica is growing rapidly this year. We're on track to

0:48:32.239 --> 0:48:33.200
<v Speaker 1>double our business.

0:48:33.280 --> 0:48:33.600
<v Speaker 6>Wow.

0:48:33.640 --> 0:48:36.560
<v Speaker 1>And last year we grew the business twenty percent in

0:48:36.640 --> 0:48:37.799
<v Speaker 1>a very difficult year.

0:48:38.440 --> 0:48:42.319
<v Speaker 4>That's amazing. How do you attribute that? I mean, are

0:48:42.360 --> 0:48:44.480
<v Speaker 4>you small because you're starting from a smaller space, You're

0:48:44.520 --> 0:48:47.600
<v Speaker 4>increasing distribution, You're offering something that's not necessarily out there.

0:48:48.880 --> 0:48:51.319
<v Speaker 1>We were the first people to do fine wine in

0:48:51.400 --> 0:48:53.960
<v Speaker 1>can We were the first to go to market with

0:48:54.040 --> 0:48:57.720
<v Speaker 1>a nationally distributed orange wine, first to go to market

0:48:57.760 --> 0:49:01.200
<v Speaker 1>with a nationally distributed fine wine in a box. I

0:49:01.239 --> 0:49:05.719
<v Speaker 1>think early mover advantage. And you know, I'm a millennial.

0:49:06.040 --> 0:49:09.480
<v Speaker 1>I saw the writing on the wall for the wine industry,

0:49:09.960 --> 0:49:12.680
<v Speaker 1>and so we are really trying to be a force

0:49:12.680 --> 0:49:16.080
<v Speaker 1>of change and showing people that wine isn't dying. People

0:49:16.120 --> 0:49:17.680
<v Speaker 1>are just drinking it in a different way.

0:49:18.719 --> 0:49:21.440
<v Speaker 4>There's oh well, So, speaking of drinking in a different way,

0:49:21.840 --> 0:49:24.400
<v Speaker 4>I'm a big fan of non alcoholic spirits and I

0:49:24.480 --> 0:49:26.920
<v Speaker 4>noticed that you guys have teamed up with Proxies to

0:49:26.960 --> 0:49:30.359
<v Speaker 4>create a non alcoholic bubbly white. How'd you do this?

0:49:32.080 --> 0:49:38.560
<v Speaker 1>So I've loved Proxies for years. Non alcoholic wine has

0:49:38.600 --> 0:49:39.120
<v Speaker 1>a long.

0:49:38.960 --> 0:49:39.480
<v Speaker 8>Way to go.

0:49:39.920 --> 0:49:43.879
<v Speaker 4>We know, we know, we've tried some. Some of it's great,

0:49:43.920 --> 0:49:44.920
<v Speaker 4>by the way, it's some of it's not.

0:49:45.239 --> 0:49:49.680
<v Speaker 1>Yeah, gosh, it's as a solier, I haven't been able

0:49:49.760 --> 0:49:53.600
<v Speaker 1>to find one that I'm I've been really excited about

0:49:53.640 --> 0:49:56.480
<v Speaker 1>that speaks to the same quality that I expect from

0:49:56.480 --> 0:50:01.000
<v Speaker 1>a bottle of wine. But when I found Proxy, it's

0:50:01.120 --> 0:50:05.400
<v Speaker 1>not just dealcoholized wine. Because all of our wines at Nomadica,

0:50:05.440 --> 0:50:09.600
<v Speaker 1>they're you know, practicing organic. There's no chemical manipulation, there's

0:50:09.680 --> 0:50:13.279
<v Speaker 1>zero grams of sugar, no ingredients added. And so I

0:50:13.320 --> 0:50:17.160
<v Speaker 1>wanted to take that same approach to our non alcoholic project.

0:50:17.280 --> 0:50:20.840
<v Speaker 1>And so I teamed up with the entire amazing genius

0:50:20.840 --> 0:50:23.000
<v Speaker 1>team at Proxies, which also has Acid League.

0:50:23.000 --> 0:50:24.360
<v Speaker 8>They're old school.

0:50:24.120 --> 0:50:27.120
<v Speaker 1>CpG founders, and we came up with a blend of

0:50:27.160 --> 0:50:32.359
<v Speaker 1>proprietary herbs, juices, floral tinctures, all of the things you

0:50:32.400 --> 0:50:35.239
<v Speaker 1>love about wine, but in an all natural way.

0:50:36.000 --> 0:50:39.800
<v Speaker 4>Our thanks to Kristin O'shewski, founder and CEO of Nomadica Wines.

0:50:39.880 --> 0:50:44.560
<v Speaker 3>You're listening to Bloomberg Business Week. Coming up spicy vodka Ourbiata?

0:50:44.680 --> 0:50:45.400
<v Speaker 3>Did I say that right?

0:50:46.840 --> 0:50:47.200
<v Speaker 4>I don't know.

0:50:47.239 --> 0:50:51.879
<v Speaker 3>I don't know Arabiata Alfredo or great Old Marinera.

0:50:52.000 --> 0:50:55.120
<v Speaker 4>It's time to get saucy with the CEO of Carbone

0:50:55.160 --> 0:50:57.440
<v Speaker 4>Fine Food. This is Bloomberg.

0:51:03.600 --> 0:51:07.200
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:51:07.239 --> 0:51:10.720
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

0:51:10.719 --> 0:51:13.480
<v Speaker 2>on Apple CarPlay and the Android Auto with the Bloomberg

0:51:13.520 --> 0:51:18.080
<v Speaker 2>Business app, or watch us live on YouTube.

0:51:19.080 --> 0:51:21.239
<v Speaker 4>You know the Marinara sauce aisle at the grocery store

0:51:21.239 --> 0:51:23.279
<v Speaker 4>these days, Carol, Yeah, not what it was like when

0:51:23.280 --> 0:51:25.440
<v Speaker 4>I was a kid, where it was like all classico

0:51:25.480 --> 0:51:28.840
<v Speaker 4>and prego. Remember that it really was.

0:51:29.040 --> 0:51:31.000
<v Speaker 3>Can I just wait before you go on? I'm just

0:51:31.040 --> 0:51:32.960
<v Speaker 3>gonna say my mom was always made homemade.

0:51:33.120 --> 0:51:33.520
<v Speaker 7>Wow.

0:51:33.640 --> 0:51:35.440
<v Speaker 3>I know I was spoiled, but go ahead.

0:51:35.239 --> 0:51:35.520
<v Speaker 7>Go on.

0:51:35.600 --> 0:51:38.399
<v Speaker 4>Wow, go on, because not everybody shade to Susan Stem.

0:51:38.560 --> 0:51:40.640
<v Speaker 3>There's also a stay at home mom for a while,

0:51:40.719 --> 0:51:42.080
<v Speaker 3>so she could do that well.

0:51:42.120 --> 0:51:44.440
<v Speaker 4>The aisle has moved up scale with more botique options,

0:51:44.480 --> 0:51:47.520
<v Speaker 4>including reyos and the sauce from our next guest company.

0:51:47.880 --> 0:51:50.319
<v Speaker 4>Eric Ska is CEO at Carbone Fine Food. It's the

0:51:50.360 --> 0:51:56.120
<v Speaker 4>maker of Marinera spicy vodka tomato basil arabiata. You like that? Wow?

0:51:56.400 --> 0:51:58.439
<v Speaker 4>I practiced that one earlier Alfredo and more.

0:51:58.560 --> 0:52:00.920
<v Speaker 3>Eric joined. He disappeared for like an hour or so.

0:52:01.280 --> 0:52:04.120
<v Speaker 4>It was just holding a bottle in the Bloomberg Interactive

0:52:04.200 --> 0:52:07.920
<v Speaker 4>Brokers studio. Eric, good to see you. Okay, Carol and

0:52:07.920 --> 0:52:11.680
<v Speaker 4>I were talking about this Carbone Fine Foods. Right, Carbone,

0:52:11.719 --> 0:52:14.879
<v Speaker 4>the restaurant which is owned by Major Food Group. Let's

0:52:14.880 --> 0:52:17.440
<v Speaker 4>start there. What's the relationship. Just settle the score for it.

0:52:17.520 --> 0:52:20.680
<v Speaker 7>Major Food Group is majority owners of Carbone Fine Food.

0:52:21.160 --> 0:52:24.279
<v Speaker 4>Okay, and inspired by the restaurant.

0:52:24.280 --> 0:52:26.520
<v Speaker 7>Inspired by inspired by the restaurant.

0:52:26.600 --> 0:52:28.640
<v Speaker 4>Yes, what you get in a jar at the grocery

0:52:28.640 --> 0:52:31.600
<v Speaker 4>store from Carbone Marinera? Do you get that at the

0:52:31.640 --> 0:52:32.759
<v Speaker 4>restaurant Carbone?

0:52:32.840 --> 0:52:35.759
<v Speaker 7>Yes? I mean as close representation as you can make

0:52:36.000 --> 0:52:40.720
<v Speaker 7>good that's the Ip Marshall kitchen. Absolutely okay, all fresh ingredients.

0:52:41.160 --> 0:52:45.400
<v Speaker 7>Tomatoes from Italy, onions are chopped on site, Garlic's minced

0:52:45.440 --> 0:52:48.520
<v Speaker 7>on site, basil his hands stripped on site as we

0:52:48.920 --> 0:52:51.840
<v Speaker 7>produce a product and it cooks for an hour to

0:52:51.920 --> 0:52:55.640
<v Speaker 7>an hour and ten minutes, meeting your homemade taste. What

0:52:55.800 --> 0:53:00.560
<v Speaker 7>we look for restaurant quality, and Mario Carbone is very

0:53:00.600 --> 0:53:03.720
<v Speaker 7>passionate about that, so he tastes everything.

0:53:04.120 --> 0:53:06.239
<v Speaker 3>I kind of love it when I roll over the

0:53:06.400 --> 0:53:09.480
<v Speaker 3>ingredients and what you're seeing is everything I understand and

0:53:09.520 --> 0:53:12.080
<v Speaker 3>there's no chemicals, there's no nothing like that. I mean

0:53:12.160 --> 0:53:14.239
<v Speaker 3>that to me is super important. How do you though,

0:53:14.320 --> 0:53:17.640
<v Speaker 3>make sure that it is as good as the restaurant?

0:53:18.040 --> 0:53:21.920
<v Speaker 7>So, I mean, look, we're very, very involved in the

0:53:21.960 --> 0:53:25.960
<v Speaker 7>manufacturing of this. So the first year I tasted personally

0:53:26.040 --> 0:53:27.960
<v Speaker 7>every single batch before it was allowed to go in

0:53:28.000 --> 0:53:31.920
<v Speaker 7>a jar. Obviously, I have a staff now. How to

0:53:31.960 --> 0:53:34.680
<v Speaker 7>go one hundred thousand miles on United without leaving the country.

0:53:34.960 --> 0:53:37.120
<v Speaker 7>I live in Las Vegas. That's my fault.

0:53:37.160 --> 0:53:39.640
<v Speaker 3>How many times did you taste something You're like nope, nope, nope.

0:53:39.640 --> 0:53:40.319
<v Speaker 3>It sounds like a lot.

0:53:40.640 --> 0:53:44.360
<v Speaker 7>Not that often because I work with people that I

0:53:44.400 --> 0:53:46.759
<v Speaker 7>trust that are very very good at doing this. It's

0:53:46.800 --> 0:53:48.759
<v Speaker 7>a very specialized process. No one wants to cook for

0:53:48.800 --> 0:53:51.279
<v Speaker 7>an hour in a manufacturing facility, so those who do

0:53:51.320 --> 0:53:53.360
<v Speaker 7>it are as passionate as I am about it.

0:53:53.400 --> 0:53:55.080
<v Speaker 4>How do you control that? Because I mean, I would

0:53:55.120 --> 0:53:57.920
<v Speaker 4>imagine you have manufacturing facilities in several parts of the country.

0:53:58.040 --> 0:54:04.960
<v Speaker 4>It's not necessarily centralized in place ingredient variabilities based on seasons.

0:54:05.400 --> 0:54:07.839
<v Speaker 4>And those tomatoes that you do get from Italy, how

0:54:07.840 --> 0:54:08.879
<v Speaker 4>do you control for those things?

0:54:08.920 --> 0:54:10.520
<v Speaker 7>So the tomatoes you get from Italy, you're going to

0:54:10.560 --> 0:54:14.200
<v Speaker 7>be fairly consistent. They come in. We open up number

0:54:14.239 --> 0:54:16.040
<v Speaker 7>ten cans, just like the back of a restaurant, so

0:54:16.120 --> 0:54:19.040
<v Speaker 7>or not. It's not big drums of tomatoes. They're packed

0:54:19.320 --> 0:54:22.920
<v Speaker 7>just in tomato season, and that's tomato we use. So

0:54:23.200 --> 0:54:26.759
<v Speaker 7>I mean, to your point, I might be able to

0:54:26.760 --> 0:54:30.720
<v Speaker 7>take us taste a slight variation in fresh basil because

0:54:30.760 --> 0:54:33.680
<v Speaker 7>it was hand stripped at a different time. We've never

0:54:33.719 --> 0:54:34.680
<v Speaker 7>gotten a complaint.

0:54:36.239 --> 0:54:37.640
<v Speaker 4>Is it any different parts of the country where the

0:54:37.760 --> 0:54:39.920
<v Speaker 4>where you do many where you actually do the manufacturing.

0:54:40.120 --> 0:54:42.200
<v Speaker 7>No, most of it's here in East Coast. We have

0:54:42.239 --> 0:54:44.600
<v Speaker 7>a couple of cup backords set up that that we

0:54:44.640 --> 0:54:46.719
<v Speaker 7>work with, but we have a primary that does a

0:54:46.760 --> 0:54:47.680
<v Speaker 7>good majority of it.

0:54:47.719 --> 0:54:50.799
<v Speaker 3>All right, great bottle carbon name very prominent. Why are

0:54:50.800 --> 0:54:52.600
<v Speaker 3>they doing this? Why do they need to do this?

0:54:53.400 --> 0:54:55.400
<v Speaker 7>You know that would be a that'ud be a question

0:54:55.480 --> 0:54:58.759
<v Speaker 7>for for Mario, but you know, as I've seen him

0:54:58.800 --> 0:55:03.040
<v Speaker 7>ask that question, he's got X amount of restaurants and

0:55:03.080 --> 0:55:05.160
<v Speaker 7>not everybody can get to his restaurants, and people want

0:55:05.200 --> 0:55:07.799
<v Speaker 7>to get there, So you wanted to put something in

0:55:07.840 --> 0:55:10.759
<v Speaker 7>the jar that represented the restaurant and allowed people to

0:55:10.840 --> 0:55:14.360
<v Speaker 7>taste the experience of Carbone. And that's why we're so

0:55:14.440 --> 0:55:17.280
<v Speaker 7>passionate about what goes in that jar, tasting better than anything.

0:55:17.719 --> 0:55:21.400
<v Speaker 7>Our recipes on our site were developed by Carbone chefs

0:55:21.880 --> 0:55:25.279
<v Speaker 7>so and we've kind of kept them simple so the

0:55:25.280 --> 0:55:28.920
<v Speaker 7>home cook can make it, but they're really good recipes.

0:55:29.080 --> 0:55:31.759
<v Speaker 3>Does it create a significant revenue stream potentially? I mean,

0:55:31.800 --> 0:55:34.080
<v Speaker 3>you understand this industry, we didn't. You know, you're a

0:55:34.120 --> 0:55:37.880
<v Speaker 3>former CEO RAOS. You know someone who's been in the

0:55:37.880 --> 0:55:39.880
<v Speaker 3>food and beverage, but you know area for a long time.

0:55:40.000 --> 0:55:42.080
<v Speaker 3>Is it something though, when you have a name that's

0:55:42.160 --> 0:55:44.680
<v Speaker 3>known that you can build a significant revenue line.

0:55:45.239 --> 0:55:49.319
<v Speaker 7>Yeah. Yeah, I mean we just finished our third full year.

0:55:50.719 --> 0:55:53.040
<v Speaker 7>We've done eighteen million jars since we launched. We're in

0:55:53.080 --> 0:55:55.399
<v Speaker 7>twenty four thousand accounts, and we're the number seven brand

0:55:55.480 --> 0:55:59.080
<v Speaker 7>in America, number two in natural foods. So it's went very,

0:55:59.160 --> 0:56:02.640
<v Speaker 7>very fast, and it is in large part because we

0:56:02.719 --> 0:56:07.760
<v Speaker 7>had a name that we could leverage from an awareness standpoint.

0:56:07.880 --> 0:56:12.000
<v Speaker 7>You know, awareness was not massive in the Midwest Midwest,

0:56:12.000 --> 0:56:15.040
<v Speaker 7>for example, but it was known certain by enough people

0:56:15.239 --> 0:56:19.279
<v Speaker 7>to start something. Yeah, and then you know, then the

0:56:19.320 --> 0:56:21.640
<v Speaker 7>blocking and tackling happens of building a brand.

0:56:21.920 --> 0:56:24.640
<v Speaker 4>Okay, so this is not your first rodeo, as Carol mentioned,

0:56:24.680 --> 0:56:27.880
<v Speaker 4>your first Red Sauce rodeo twenty sixteen to twenty eighteen

0:56:27.960 --> 0:56:30.840
<v Speaker 4>CEO of REOs. That was the period it was acquired

0:56:30.840 --> 0:56:33.640
<v Speaker 4>by Sovos from more than four hundred million dollars. Then

0:56:33.640 --> 0:56:35.200
<v Speaker 4>a couple of years later I believe it was what

0:56:35.280 --> 0:56:41.240
<v Speaker 4>twenty twenty one, twenty twenty four, Yeah, twenty twenty four, Yeah,

0:56:40.680 --> 0:56:45.280
<v Speaker 4>when it Sovos closed its acquisition, or when it SOLS

0:56:45.360 --> 0:56:48.200
<v Speaker 4>was bought by Campbell's for two point seven billion dollars.

0:56:48.320 --> 0:56:48.520
<v Speaker 7>Yeah.

0:56:48.560 --> 0:56:50.960
<v Speaker 4>Obviously some big growth in the space over the last

0:56:50.960 --> 0:56:54.719
<v Speaker 4>few years. What do you see as driving the growth

0:56:54.760 --> 0:56:57.560
<v Speaker 4>and how much growth is left in sort of the premiumization.

0:56:57.680 --> 0:57:01.520
<v Speaker 7>I think it's significant because of the premiumization. You know,

0:57:01.600 --> 0:57:03.839
<v Speaker 7>Reo started that trend when they put the first jar

0:57:03.920 --> 0:57:05.960
<v Speaker 7>on the shelf in nineteen ninety two. So if you

0:57:05.960 --> 0:57:08.759
<v Speaker 7>think about it's a long time ago. So this has

0:57:08.800 --> 0:57:13.279
<v Speaker 7>been a long slow build the consumer. And you think

0:57:13.280 --> 0:57:17.200
<v Speaker 7>about other categories like craft beer, right that premiumized years ago.

0:57:17.320 --> 0:57:20.760
<v Speaker 7>So ice cream premiumized with Ben and Jerry's years ago.

0:57:21.280 --> 0:57:24.920
<v Speaker 7>The premiumization in every category is happening. Pasta saus finally

0:57:25.040 --> 0:57:28.160
<v Speaker 7>got its turn, you know around twenty fifteen, twenty sixteen

0:57:28.240 --> 0:57:32.080
<v Speaker 7>where it started to really really drive from a premiumization standpoint,

0:57:32.120 --> 0:57:35.680
<v Speaker 7>and people are just looking for healthier, better ingredients.

0:57:36.240 --> 0:57:38.640
<v Speaker 3>Listen, I can't tell you. I've got a twenty one

0:57:38.720 --> 0:57:40.800
<v Speaker 3>year old and the same thing. We turn everything around

0:57:40.840 --> 0:57:42.080
<v Speaker 3>and we want to know what's in it, and we

0:57:42.120 --> 0:57:44.560
<v Speaker 3>want to make sure we understand the ingredients. I am

0:57:44.600 --> 0:57:47.520
<v Speaker 3>curious how big you think it can be, how big

0:57:47.560 --> 0:57:49.560
<v Speaker 3>you want this brand to be, and is it a

0:57:49.600 --> 0:57:52.000
<v Speaker 3>case of you're going to follow the model of selling

0:57:52.040 --> 0:57:52.920
<v Speaker 3>it off at some point?

0:57:53.360 --> 0:57:56.959
<v Speaker 7>You know, there's no decisions made. My partners are young, Jeff,

0:57:57.000 --> 0:57:58.880
<v Speaker 7>Mario and Rich are in their forties, right, I'm the

0:57:58.920 --> 0:58:01.040
<v Speaker 7>old guy in the room, and I love what I do,

0:58:01.720 --> 0:58:04.479
<v Speaker 7>so I'm in no rush, and I actually I would

0:58:04.520 --> 0:58:06.840
<v Speaker 7>have never envisioned doing a startup. I went from raos

0:58:06.880 --> 0:58:09.320
<v Speaker 7>to another run where I took a company through an exit,

0:58:09.880 --> 0:58:11.640
<v Speaker 7>and I didn't want to do that, So that's why

0:58:11.680 --> 0:58:14.040
<v Speaker 7>I went to startup. So we don't have a timeline.

0:58:14.120 --> 0:58:17.080
<v Speaker 7>We believe there's a tremendous amount of growth, not only

0:58:17.120 --> 0:58:19.840
<v Speaker 7>in Sauce but in Italian like we have a platform

0:58:19.920 --> 0:58:22.520
<v Speaker 7>brand that I could if we wanted to go beyond.

0:58:22.680 --> 0:58:25.200
<v Speaker 7>We see a significant amount of growth in Sauce in

0:58:25.240 --> 0:58:28.040
<v Speaker 7>the next two to three years. So I'm not doing anything.

0:58:28.080 --> 0:58:31.000
<v Speaker 7>I believe in maniacal focus when something's working, So it's

0:58:31.040 --> 0:58:32.440
<v Speaker 7>working eight.

0:58:32.280 --> 0:58:34.800
<v Speaker 4>To ten bucks roughly give or take you for a jar.

0:58:36.080 --> 0:58:39.520
<v Speaker 4>Are you seeing any pushback from consumers on on higher

0:58:39.560 --> 0:58:41.760
<v Speaker 4>price stuff as we speak.

0:58:41.920 --> 0:58:44.840
<v Speaker 7>Not, I mean not that I'm seeing. I mean, of

0:58:44.920 --> 0:58:48.520
<v Speaker 7>course people will make comments, you know, friends, friends in general,

0:58:48.600 --> 0:58:50.960
<v Speaker 7>or my brother who waits till it's on sale.

0:58:50.800 --> 0:58:51.160
<v Speaker 6>To buy it.

0:58:51.480 --> 0:58:56.080
<v Speaker 7>But probably, But for the most part, I think, I mean,

0:58:56.120 --> 0:58:59.040
<v Speaker 7>come up I think Raos has I you know, I

0:58:59.120 --> 0:59:01.040
<v Speaker 7>give I give Rayos a lot of credit. And the

0:59:01.040 --> 0:59:04.440
<v Speaker 7>people before me who built Rayos slowly and painstakingly, right,

0:59:04.880 --> 0:59:08.400
<v Speaker 7>they really did a good job and they built a model,

0:59:08.440 --> 0:59:11.080
<v Speaker 7>and they built they built a category, so that eight

0:59:11.120 --> 0:59:13.400
<v Speaker 7>to ten is not sticker shock for everybody anymore. It

0:59:13.440 --> 0:59:15.640
<v Speaker 7>is for certain people. And I get it. But once

0:59:15.680 --> 0:59:18.000
<v Speaker 7>you try that product, the amount of care we put

0:59:18.040 --> 0:59:19.920
<v Speaker 7>it into what goes in that jar, it's worth it.

0:59:20.400 --> 0:59:24.200
<v Speaker 4>Here's a problem, Carol. What feeding your kid the pasta

0:59:24.240 --> 0:59:27.240
<v Speaker 4>sauce that you buy as adults, because then they get

0:59:27.240 --> 0:59:29.800
<v Speaker 4>hooked on it, and then you find yourself in situations

0:59:29.840 --> 0:59:33.400
<v Speaker 4>like us ordering huge jars and then they're like, I

0:59:33.440 --> 0:59:35.920
<v Speaker 4>want you know, that's a problem. I mean, that's the

0:59:35.960 --> 0:59:37.040
<v Speaker 4>expensive pasta sauce.

0:59:37.440 --> 0:59:39.560
<v Speaker 3>And that's the thing. I mean, not every pasta sauce

0:59:39.640 --> 0:59:42.160
<v Speaker 3>is the same, no doubt about it. How do you

0:59:42.240 --> 0:59:45.920
<v Speaker 3>manage the growth or the expansion of the brand in

0:59:45.960 --> 0:59:48.640
<v Speaker 3>a careful, thoughtful way, and do you need to.

0:59:49.360 --> 0:59:52.640
<v Speaker 7>Yeah, of course I do. I think brand is everything,

0:59:53.320 --> 0:59:55.560
<v Speaker 7>so you have to make sure it's working before you know,

0:59:55.840 --> 0:59:58.280
<v Speaker 7>if you've got initiatives and something's not working, fixed that

0:59:58.400 --> 1:00:00.919
<v Speaker 7>before you moved it the next thing. Right, We grew

1:00:00.960 --> 1:00:04.280
<v Speaker 7>fast because it was working. But had I saw, you know,

1:00:04.360 --> 1:00:07.200
<v Speaker 7>some resistance, I would have worked on figuring out that

1:00:07.280 --> 1:00:11.160
<v Speaker 7>resistance before I expanded. I started. I started in the Northeast,

1:00:11.520 --> 1:00:13.920
<v Speaker 7>and my intention was to stay there for eighteen months,

1:00:14.520 --> 1:00:17.000
<v Speaker 7>but within eighteen months I was national, right, and I

1:00:17.000 --> 1:00:19.680
<v Speaker 7>didn't expect that the intention was to go slow. I

1:00:19.680 --> 1:00:21.520
<v Speaker 7>didn't expect it to go as fast.

1:00:21.280 --> 1:00:24.320
<v Speaker 3>As its stores were asking for you guys, or what.

1:00:24.520 --> 1:00:27.960
<v Speaker 7>We had stores asking for us. We had, yeah, I

1:00:28.000 --> 1:00:31.160
<v Speaker 7>mean all everything, you know. The customer that I thought

1:00:31.200 --> 1:00:33.959
<v Speaker 7>would adopt it immediately took a year and a half,

1:00:34.080 --> 1:00:36.720
<v Speaker 7>which was Whole Foods, but you know, we were we

1:00:36.720 --> 1:00:41.200
<v Speaker 7>started in twenty one. Yeah, pandemic luck going on, buyer changes,

1:00:41.400 --> 1:00:43.400
<v Speaker 7>you know, so on and so forth. So it took

1:00:43.640 --> 1:00:45.640
<v Speaker 7>a little longer with that particular chain. But now if

1:00:45.680 --> 1:00:47.960
<v Speaker 7>you go into Whole Foods, were very well represented.

1:00:48.240 --> 1:00:50.720
<v Speaker 4>Hey, one thing I noticed about your career is you've

1:00:50.720 --> 1:00:53.160
<v Speaker 4>been in this industry for decades at this point, and

1:00:53.200 --> 1:00:56.320
<v Speaker 4>you started off. You've really rode the wave of different

1:00:56.360 --> 1:00:59.080
<v Speaker 4>trends at different points in your career, like the juices

1:00:59.160 --> 1:01:02.720
<v Speaker 4>in the early part of the career like fresh Semantha's

1:01:02.840 --> 1:01:05.600
<v Speaker 4>Naked on Wallas and those sorts of things, and then

1:01:05.920 --> 1:01:08.960
<v Speaker 4>popcorn rayos a little later in your career. What's what's

1:01:09.000 --> 1:01:11.000
<v Speaker 4>the trend that you're seeing play out right now? Sort

1:01:11.040 --> 1:01:11.800
<v Speaker 4>of the next trend?

1:01:12.600 --> 1:01:15.320
<v Speaker 7>It's really hard to say. In today's world. It's gotten,

1:01:15.400 --> 1:01:17.600
<v Speaker 7>it's gotten muddy. But any anything that's going to be

1:01:17.680 --> 1:01:20.960
<v Speaker 7>higher protein is on point. You you know, you did

1:01:20.960 --> 1:01:24.800
<v Speaker 7>a segment on g LP once. That's going to drive

1:01:25.200 --> 1:01:28.720
<v Speaker 7>I think new innovation that's real, right, and healthy innovation.

1:01:30.080 --> 1:01:32.760
<v Speaker 7>Everything points to at least the doubling in usage in

1:01:32.840 --> 1:01:37.840
<v Speaker 7>a last in the next call it five years, and

1:01:38.680 --> 1:01:41.960
<v Speaker 7>the households that are on it, they're actually showing a

1:01:42.040 --> 1:01:44.400
<v Speaker 7>decline and how much they purchase a grocery stores, So

1:01:44.440 --> 1:01:47.080
<v Speaker 7>it's interesting much bigger decline and convenience stores because if

1:01:47.080 --> 1:01:49.880
<v Speaker 7>you think about snacking, right, that's that's what's going to

1:01:49.920 --> 1:01:53.800
<v Speaker 7>get hurt. Right. I think good food is always going

1:01:53.880 --> 1:01:56.360
<v Speaker 7>to do well. That's that's the way I look at

1:01:56.360 --> 1:01:59.400
<v Speaker 7>and healthy food because those people I you know, just

1:01:59.440 --> 1:02:02.560
<v Speaker 7>having interview a couple, they tend to get healthy. Some

1:02:02.640 --> 1:02:04.720
<v Speaker 7>of them tend to get healthier at the same time.

1:02:05.080 --> 1:02:06.760
<v Speaker 7>Necessarily are looking for better ingredients.

1:02:07.120 --> 1:02:09.800
<v Speaker 4>Is it like the visceral reminder that you're stabbing yourself

1:02:09.800 --> 1:02:11.240
<v Speaker 4>with don't know, a.

1:02:11.160 --> 1:02:14.120
<v Speaker 3>Pen I think, you know, I know initially from folks

1:02:14.160 --> 1:02:16.200
<v Speaker 3>who've done it too. I mean, they don't like the

1:02:16.240 --> 1:02:18.720
<v Speaker 3>taste of food, right, and so they kind of, I

1:02:18.720 --> 1:02:20.360
<v Speaker 3>don't know, they almost kind of go through a little

1:02:20.360 --> 1:02:24.120
<v Speaker 3>bit of a cleansing to some extent, and think, I

1:02:24.160 --> 1:02:25.760
<v Speaker 3>don't know, it's just interesting to watch.

1:02:25.880 --> 1:02:28.720
<v Speaker 7>That could be. I do have a daughter that is

1:02:28.840 --> 1:02:31.560
<v Speaker 7>using it, and that when I say I inter read someone,

1:02:31.680 --> 1:02:34.880
<v Speaker 7>it's close close to me. Yeah, but you know she's

1:02:34.960 --> 1:02:37.200
<v Speaker 7>like at Barry's boot camp in the morning now and like,

1:02:37.400 --> 1:02:41.760
<v Speaker 7>you know, really healthy, which is great cool.

1:02:41.800 --> 1:02:43.720
<v Speaker 3>You do wonder if it's a case of and not

1:02:43.760 --> 1:02:46.360
<v Speaker 3>necessarily for your daughter, but others who tried to lose

1:02:46.400 --> 1:02:49.280
<v Speaker 3>weight couldn't lose weight, or whether it's because you know,

1:02:49.280 --> 1:02:52.640
<v Speaker 3>they're diabetic or whatever. And finally, Ken and I think

1:02:52.680 --> 1:02:55.400
<v Speaker 3>it feels really good. They feel so much healthier, and

1:02:55.440 --> 1:02:57.680
<v Speaker 3>I think want to kind of stay in that place

1:02:57.720 --> 1:03:01.160
<v Speaker 3>would be would be my gut. But so I'm curious

1:03:01.520 --> 1:03:04.400
<v Speaker 3>if gop one is really ultimately the driving force in

1:03:04.440 --> 1:03:07.480
<v Speaker 3>a lot of the food companies. Is it upstarts that

1:03:07.560 --> 1:03:09.640
<v Speaker 3>all of a sudden become the giants or do the

1:03:09.760 --> 1:03:12.760
<v Speaker 3>giants have to buy the upstarts because they've got to

1:03:12.800 --> 1:03:16.160
<v Speaker 3>catch up and they evolve, they're disruptive, Like, how do

1:03:16.240 --> 1:03:17.160
<v Speaker 3>you see that play now?

1:03:17.440 --> 1:03:19.240
<v Speaker 7>I think it's all the above. I think you have

1:03:19.320 --> 1:03:21.959
<v Speaker 7>new product development going on in big food already. Would

1:03:21.960 --> 1:03:24.240
<v Speaker 7>be my bet. I mean I don't know that certainly,

1:03:24.320 --> 1:03:26.320
<v Speaker 7>but that would be my bet. And they're going to

1:03:26.360 --> 1:03:29.240
<v Speaker 7>look at upstarts because sometimes buying growth is easier than

1:03:29.280 --> 1:03:29.760
<v Speaker 7>creating it.

1:03:29.840 --> 1:03:33.080
<v Speaker 4>That was Eric Skaye, CEO of Carbone Fine Food.

1:03:32.920 --> 1:03:35.600
<v Speaker 3>Still ahead on Bloomberg Business Week Fire Cooking with the

1:03:35.680 --> 1:03:38.280
<v Speaker 3>King or a three hundred year old violin, not any

1:03:38.280 --> 1:03:39.520
<v Speaker 3>old violin, I should.

1:03:39.280 --> 1:03:44.520
<v Speaker 4>Say, so off its hour? What to spend your bonus on?

1:03:44.760 --> 1:03:46.680
<v Speaker 4>That's next? This is Bloomberg.

1:03:47.160 --> 1:03:50.720
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:03:50.800 --> 1:03:54.200
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

1:03:54.280 --> 1:03:57.800
<v Speaker 2>on Apple CarPlay and Android Auto with the Bloomberg Business app,

1:03:58.000 --> 1:04:00.600
<v Speaker 2>or watch us live on YouTube.

1:04:01.640 --> 1:04:03.880
<v Speaker 3>Yeah, it's bonus season. If you're one of the lucky

1:04:03.920 --> 1:04:06.720
<v Speaker 3>for you who are looking for something to spend that

1:04:06.880 --> 1:04:09.040
<v Speaker 3>money on rather than spending it on I don't know,

1:04:09.120 --> 1:04:11.840
<v Speaker 3>tuition or bills and necessities. Well, we've got you.

1:04:11.880 --> 1:04:15.480
<v Speaker 4>Covered everything from transparent TVs to ice baths to fire

1:04:15.520 --> 1:04:18.120
<v Speaker 4>cooking with the King with more. We checked in with

1:04:18.160 --> 1:04:20.640
<v Speaker 4>Chris Rouser, the editor of Bloomberg Pursuits.

1:04:21.240 --> 1:04:23.800
<v Speaker 9>So Wall Street bonuses are supposed to be up about

1:04:23.840 --> 1:04:26.880
<v Speaker 9>ten percent this year. So for the Right Stuff page

1:04:27.120 --> 1:04:30.080
<v Speaker 9>in Bloomberg Business Week and the next issue, we had

1:04:30.120 --> 1:04:33.160
<v Speaker 9>some We brought together a little bit of inspiration and

1:04:33.280 --> 1:04:36.920
<v Speaker 9>insight from our readers about what they're fantasizing about what

1:04:36.960 --> 1:04:40.520
<v Speaker 9>they might want to buy, what the biggest mockers are

1:04:40.520 --> 1:04:42.240
<v Speaker 9>going to get into this year, And one of them

1:04:42.360 --> 1:04:46.880
<v Speaker 9>was a cold plunge. Yeah, there's a collaboration between Cohler

1:04:47.040 --> 1:04:49.560
<v Speaker 9>and Remedy Place, which is a little sort of a

1:04:49.600 --> 1:04:53.520
<v Speaker 9>wellness spot company, and you can get a cold plunge

1:04:53.520 --> 1:04:55.640
<v Speaker 9>in your own house, so you can plunge into forty

1:04:55.680 --> 1:04:58.959
<v Speaker 9>degree water and sit in there for up to six

1:04:59.080 --> 1:05:03.360
<v Speaker 9>minutes while you're listening to music and resting on a

1:05:03.400 --> 1:05:05.760
<v Speaker 9>pillow and presumably screaming and crying.

1:05:05.920 --> 1:05:08.360
<v Speaker 4>Or the Bloomberg Business Week, the Bloomberg Business Week podcast.

1:05:08.520 --> 1:05:09.840
<v Speaker 4>I've done, have you done a cold plunch?

1:05:10.600 --> 1:05:10.840
<v Speaker 6>Chris?

1:05:10.880 --> 1:05:11.800
<v Speaker 4>Have you done cold plunch?

1:05:12.680 --> 1:05:14.120
<v Speaker 9>I have, but not for six minutes.

1:05:14.200 --> 1:05:16.400
<v Speaker 4>No, that's what I was going to say. I did

1:05:16.440 --> 1:05:19.160
<v Speaker 4>one minute. I did one minute. But that's what they

1:05:19.200 --> 1:05:22.800
<v Speaker 4>reckon this one. Thank you, Carol. You've never done it,

1:05:22.880 --> 1:05:24.280
<v Speaker 4>so I don't know what you're saying.

1:05:24.520 --> 1:05:29.000
<v Speaker 3>Iod cold water, but so this sounds like goes why why?

1:05:29.160 --> 1:05:31.240
<v Speaker 4>This one also goes up to one hundred and four

1:05:31.240 --> 1:05:32.320
<v Speaker 4>degrees so you can have a life.

1:05:32.360 --> 1:05:34.640
<v Speaker 3>So okay, then I'm in. Then I'm in, Chris. I

1:05:34.680 --> 1:05:37.560
<v Speaker 3>am curious because there's some really great things. What's like,

1:05:37.720 --> 1:05:38.959
<v Speaker 3>what's the thing you would want?

1:05:39.320 --> 1:05:41.440
<v Speaker 9>Well, you know the answer to that, Carol, I would

1:05:41.480 --> 1:05:44.720
<v Speaker 9>want to watch. We have a show hard Watch, which

1:05:44.840 --> 1:05:47.520
<v Speaker 9>has not only a turbion, which is a very rare complication,

1:05:47.920 --> 1:05:51.360
<v Speaker 9>but also a perpetual calendar, which is like the geekiest

1:05:51.520 --> 1:05:55.200
<v Speaker 9>thing that watch collectors love. It keeps track of the day, months, dates,

1:05:55.240 --> 1:05:59.200
<v Speaker 9>and year across leap years. But and Chparte has this

1:05:59.200 --> 1:06:03.360
<v Speaker 9>new great one, luc one, but it is pricey. It's

1:06:03.400 --> 1:06:06.560
<v Speaker 9>one hundred and eighty four thousand dollars and you could

1:06:06.720 --> 1:06:09.520
<v Speaker 9>just inspiration. You could get something at a wide variety

1:06:09.520 --> 1:06:10.720
<v Speaker 9>of price ranges for your wrist.

1:06:10.920 --> 1:06:13.120
<v Speaker 3>All right, something more kinto that maybe that I would

1:06:13.120 --> 1:06:15.160
<v Speaker 3>like the Cardier I was saying. I said to Tim

1:06:15.200 --> 1:06:17.280
<v Speaker 3>coming into this, Chris, I'm like, most of this stuff

1:06:17.320 --> 1:06:19.760
<v Speaker 3>feels like it's for dudes, but there is something a

1:06:19.800 --> 1:06:23.280
<v Speaker 3>Cardier necklace that women who are getting bonuses might be

1:06:23.280 --> 1:06:23.800
<v Speaker 3>interested in.

1:06:24.240 --> 1:06:24.560
<v Speaker 7>Yeah.

1:06:24.680 --> 1:06:28.160
<v Speaker 9>So this year last year actually was one hundredth anniversary

1:06:28.200 --> 1:06:30.720
<v Speaker 9>of Cardier is Trinity Collection, which is there. You've seen

1:06:30.760 --> 1:06:33.920
<v Speaker 9>people wearing it, everybody copied it. It's interlocking rings of

1:06:34.000 --> 1:06:38.400
<v Speaker 9>yellow gold, white gold, and rose gold, and it's become

1:06:38.480 --> 1:06:40.640
<v Speaker 9>very popular. They've been pushing it for its one hundredth

1:06:40.640 --> 1:06:43.320
<v Speaker 9>anniversary and new there's a new iteration of it, which

1:06:43.400 --> 1:06:46.600
<v Speaker 9>is little squares instead of little rings, and they've done

1:06:46.640 --> 1:06:49.720
<v Speaker 9>it in rings and bracelets. And this is a necklace

1:06:49.760 --> 1:06:52.360
<v Speaker 9>which is just like gold tumbling down your neck, which

1:06:52.360 --> 1:06:53.120
<v Speaker 9>we really liked.

1:06:54.000 --> 1:06:56.560
<v Speaker 4>Okay, I too. You know which one the thing on

1:06:56.600 --> 1:06:57.160
<v Speaker 4>this list that I.

1:06:57.120 --> 1:07:01.280
<v Speaker 9>Would want dRIT to various Nope, the Glen Live Nope,

1:07:02.360 --> 1:07:03.600
<v Speaker 9>The speakers nope.

1:07:03.720 --> 1:07:05.320
<v Speaker 4>The France Melman Nope.

1:07:05.400 --> 1:07:07.720
<v Speaker 3>The meat yes, the cooking thing.

1:07:07.640 --> 1:07:11.320
<v Speaker 4>The cooking Sorry, he wants the meat. It's more than

1:07:11.360 --> 1:07:15.120
<v Speaker 4>just a cool you know, I like experiential stuff. Fire

1:07:15.200 --> 1:07:17.919
<v Speaker 4>cooking with the king sounds pretty cool.

1:07:18.280 --> 1:07:21.880
<v Speaker 9>So Francis Malmon is sort of a legendary chef and

1:07:21.920 --> 1:07:24.800
<v Speaker 9>he's famous for well also being able to like go

1:07:24.840 --> 1:07:27.760
<v Speaker 9>out in the wild and like eat things he finds

1:07:27.800 --> 1:07:31.560
<v Speaker 9>and kills, but also for cooking over fire and like

1:07:31.920 --> 1:07:34.680
<v Speaker 9>a not a grill, like a fire built with wood

1:07:34.840 --> 1:07:38.280
<v Speaker 9>with a ring of stones around it, and he will

1:07:38.720 --> 1:07:40.640
<v Speaker 9>teach you how to do it. And for the first

1:07:40.640 --> 1:07:43.400
<v Speaker 9>time ever, he's offering little trips where you can go

1:07:43.480 --> 1:07:46.560
<v Speaker 9>to his private island in Patagonia and you can learn

1:07:46.640 --> 1:07:49.680
<v Speaker 9>from him for a week. And it seems very cool

1:07:50.240 --> 1:07:53.080
<v Speaker 9>and very exclusive and just like really experiential because of

1:07:53.120 --> 1:07:55.880
<v Speaker 9>the land where it is, what he teaches you, and

1:07:55.920 --> 1:07:57.440
<v Speaker 9>you can do it with a small group of friends.

1:07:57.560 --> 1:07:59.480
<v Speaker 3>All right, So we know if Tim is taking off

1:07:59.520 --> 1:08:01.720
<v Speaker 3>the dates March twenty first through the thirtieth, I know

1:08:01.800 --> 1:08:04.040
<v Speaker 3>exactly then what you're doing. It's only what twenty one

1:08:04.400 --> 1:08:05.400
<v Speaker 3>four hundred at a pump?

1:08:05.640 --> 1:08:07.600
<v Speaker 4>Yeah, but it's for five days, yeah, I know.

1:08:07.840 --> 1:08:09.680
<v Speaker 3>So are you going to take anybody for.

1:08:09.640 --> 1:08:13.360
<v Speaker 4>Twenty yeah, four thousand bucks a day? It's okay?

1:08:13.520 --> 1:08:15.520
<v Speaker 9>I mean, Tim, what other two people. Are you going

1:08:15.600 --> 1:08:17.400
<v Speaker 9>to take other than Chris and Carol?

1:08:17.520 --> 1:08:21.120
<v Speaker 4>That's right, Jil, we're not allowed to take vacation at

1:08:21.160 --> 1:08:21.679
<v Speaker 4>the same time.

1:08:21.760 --> 1:08:22.080
<v Speaker 6>That's right.

1:08:22.120 --> 1:08:22.880
<v Speaker 4>We're sorry, Chris.

1:08:22.880 --> 1:08:24.720
<v Speaker 3>It's just we're not allowed to fly together. We're not

1:08:24.760 --> 1:08:26.320
<v Speaker 3>allowed to No, just kidding.

1:08:27.439 --> 1:08:28.799
<v Speaker 4>There's something on this list.

1:08:29.080 --> 1:08:29.679
<v Speaker 3>Where are you going?

1:08:30.280 --> 1:08:35.840
<v Speaker 4>That is? I think many people would say priceless, yet

1:08:36.360 --> 1:08:39.960
<v Speaker 4>for a price it might be yours. We're talking about

1:08:39.960 --> 1:08:40.880
<v Speaker 4>a stratavarius.

1:08:41.920 --> 1:08:46.360
<v Speaker 9>Yes, so strata various violins. They're actually a fair amount

1:08:46.360 --> 1:08:49.080
<v Speaker 9>of them still bopping around and you can play them.

1:08:49.400 --> 1:08:54.639
<v Speaker 9>They still sounds of everything. And one which is called

1:08:54.640 --> 1:08:56.960
<v Speaker 9>the joke im Strata Areus was owned by the New

1:08:57.000 --> 1:09:00.960
<v Speaker 9>England Conservatory Music and they are auction it off this

1:09:01.160 --> 1:09:05.080
<v Speaker 9>year next month so that someone else can buy it

1:09:05.120 --> 1:09:07.080
<v Speaker 9>and they're going to use the proceeds to do music

1:09:07.160 --> 1:09:10.160
<v Speaker 9>scholarships and stuff and so. But for years it's been

1:09:10.600 --> 1:09:14.200
<v Speaker 9>in their hands and students have played it, so you know,

1:09:14.439 --> 1:09:16.880
<v Speaker 9>they're hoping that it finds its way into an enthusiast hands.

1:09:17.120 --> 1:09:20.960
<v Speaker 9>The low estimate is twelve million dollars and it's the

1:09:21.040 --> 1:09:23.839
<v Speaker 9>only one for sale currently, so it is a stretch

1:09:24.240 --> 1:09:27.960
<v Speaker 9>and it is one of those inspiration things, you know,

1:09:29.280 --> 1:09:34.000
<v Speaker 9>reach reach for the stars. But the previous one, the

1:09:34.040 --> 1:09:37.320
<v Speaker 9>previous record is fifteen point nine million forest ratuv areas,

1:09:37.360 --> 1:09:39.320
<v Speaker 9>though it could go for more than that.

1:09:39.880 --> 1:09:42.599
<v Speaker 4>That's Chris Rouser, the editor of Bloomberg Pursuits.

1:09:42.880 --> 1:09:45.240
<v Speaker 3>The Grammys are this weekend, taking place in the Crypto

1:09:45.320 --> 1:09:48.720
<v Speaker 3>dot Com Arena in Los Angeles. Ninety four categories in

1:09:48.760 --> 1:09:52.479
<v Speaker 3>the music industry recognized. It is billed as music's biggest

1:09:52.600 --> 1:09:55.280
<v Speaker 3>night and will be an evening with an additional focus

1:09:55.360 --> 1:09:58.240
<v Speaker 3>to raise funds to support relief efforts and aid music

1:09:58.320 --> 1:10:01.559
<v Speaker 3>professionals impacted by the wildfires in la.

1:10:01.840 --> 1:10:04.080
<v Speaker 4>Just ahead of the event, we caught up with Harvey Mason,

1:10:04.320 --> 1:10:07.719
<v Speaker 4>CEO of the Recording Academy, it's the organization behind the Grammys.

1:10:08.080 --> 1:10:11.280
<v Speaker 4>He's also a record producer, songwriter, and film producer.

1:10:11.800 --> 1:10:13.680
<v Speaker 10>It's going to be a very different show. We are

1:10:13.720 --> 1:10:15.840
<v Speaker 10>based here in La as are many of our creative

1:10:15.880 --> 1:10:18.519
<v Speaker 10>community members and members of the Academy, so we've been

1:10:18.560 --> 1:10:21.840
<v Speaker 10>affected by these fires. We are going to set a

1:10:21.880 --> 1:10:24.040
<v Speaker 10>different tone on the show. We're still an honor music.

1:10:24.080 --> 1:10:27.559
<v Speaker 10>We're gonna have you performances and awards, but we're also

1:10:27.600 --> 1:10:30.200
<v Speaker 10>going to raise money. We're going to raise awareness, Shawn

1:10:30.240 --> 1:10:32.160
<v Speaker 10>a spotlight on some of the heroes that have been

1:10:32.439 --> 1:10:35.080
<v Speaker 10>saving home, saving lives. So we hope we can be

1:10:35.240 --> 1:10:37.960
<v Speaker 10>a light in a time that's been pretty dark for

1:10:38.000 --> 1:10:38.599
<v Speaker 10>a lot of people.

1:10:38.840 --> 1:10:40.840
<v Speaker 3>Yeah, no doubt about it. And you know, we've had

1:10:40.880 --> 1:10:45.760
<v Speaker 3>some conversations with folks in various industries who have been

1:10:45.760 --> 1:10:48.080
<v Speaker 3>impacted directly. What can you tell us about I hope

1:10:48.120 --> 1:10:50.599
<v Speaker 3>your family and your community are well, but I am

1:10:50.720 --> 1:10:53.960
<v Speaker 3>curious what you can tell us about firsthand and what

1:10:54.080 --> 1:10:56.080
<v Speaker 3>you are hearing about. Folks in the music industry who

1:10:56.120 --> 1:10:56.880
<v Speaker 3>have been impacted.

1:10:57.640 --> 1:10:59.280
<v Speaker 10>Well, I can tell you a lot because we're hearing

1:10:59.320 --> 1:11:02.320
<v Speaker 10>from them every day, all day long. People in our

1:11:02.360 --> 1:11:06.679
<v Speaker 10>community are struggling. Obviously, I'm safe and I'm fortunate, thankfully

1:11:06.800 --> 1:11:08.439
<v Speaker 10>my house is and my family or my house and

1:11:08.479 --> 1:11:10.800
<v Speaker 10>my family are okay. But the music community has been

1:11:10.840 --> 1:11:14.160
<v Speaker 10>hit very, very hard. Music Cares, which is our philanthropic affiliate,

1:11:14.200 --> 1:11:17.600
<v Speaker 10>we're getting hundreds of requests a day for help for

1:11:17.840 --> 1:11:20.760
<v Speaker 10>just basic needs, food, shelter, water, and now we're going

1:11:20.800 --> 1:11:23.000
<v Speaker 10>to start seeing a second wave of the need, which

1:11:23.080 --> 1:11:26.920
<v Speaker 10>is instruments. Studios have been burned down, guitars have been ruined.

1:11:27.640 --> 1:11:29.600
<v Speaker 10>There's so many people in our community that are going

1:11:29.680 --> 1:11:32.280
<v Speaker 10>to struggle to make a living after this fire.

1:11:32.880 --> 1:11:36.240
<v Speaker 4>Yeah, and I wonder, you know how long if there's

1:11:36.320 --> 1:11:38.679
<v Speaker 4>like a concern. I mean, we talk a lot about

1:11:38.680 --> 1:11:41.120
<v Speaker 4>Hollywood and the struggles at Hollywood has seen over the

1:11:41.200 --> 1:11:43.560
<v Speaker 4>last few years, given COVID, given the strike, given the

1:11:43.600 --> 1:11:46.559
<v Speaker 4>way that movies and TV are now shot all over

1:11:46.680 --> 1:11:51.160
<v Speaker 4>the world instead of in Hollywood, less and less so

1:11:51.280 --> 1:11:55.840
<v Speaker 4>in Hollywood. Are you concerned about the music industry moving

1:11:55.880 --> 1:11:57.320
<v Speaker 4>away from Southern California.

1:11:58.200 --> 1:12:00.360
<v Speaker 10>I believe there's always going to be a to be

1:12:00.439 --> 1:12:03.280
<v Speaker 10>in Southern California, the creativity, the infrastructure, the other things

1:12:03.320 --> 1:12:05.759
<v Speaker 10>that are here. But of course I'm concerned. I'm concerned

1:12:05.760 --> 1:12:07.880
<v Speaker 10>for our members. We have over twenty five thousand members

1:12:07.920 --> 1:12:09.880
<v Speaker 10>that are part of the Academy. I want them to

1:12:09.960 --> 1:12:13.360
<v Speaker 10>be safe, I want them to be healthy. I want

1:12:13.360 --> 1:12:15.160
<v Speaker 10>them to have an opportunity to make a good living.

1:12:15.479 --> 1:12:17.479
<v Speaker 10>Many of our members are not the superstar as you

1:12:17.560 --> 1:12:20.120
<v Speaker 10>see on that stage back there. They're the working class

1:12:20.160 --> 1:12:22.280
<v Speaker 10>people that come to work every day, or play in

1:12:22.360 --> 1:12:25.280
<v Speaker 10>a restaurant or play a small tour. So yes, I

1:12:25.360 --> 1:12:27.160
<v Speaker 10>want to make sure they're able to make a living.

1:12:27.280 --> 1:12:29.160
<v Speaker 10>So we have a lot of things to work through.

1:12:29.200 --> 1:12:31.200
<v Speaker 10>But this week, specifically, we're going to be honoring music

1:12:31.240 --> 1:12:33.479
<v Speaker 10>and we're going to be hopefully doing it in a sensitive,

1:12:33.600 --> 1:12:36.160
<v Speaker 10>thoughtful way that can also raise money for fire victims.

1:12:36.320 --> 1:12:37.760
<v Speaker 3>Hey, one of the things I wanted to ask you,

1:12:37.920 --> 1:12:40.280
<v Speaker 3>or we wanted to ask you, Harvey, is you are

1:12:40.360 --> 1:12:43.280
<v Speaker 3>the first black CEO of an organization that has been

1:12:43.320 --> 1:12:47.960
<v Speaker 3>around for many decades and that has sometimes been criticized

1:12:48.000 --> 1:12:51.720
<v Speaker 3>for a lack of diversity among its voting members. And

1:12:51.880 --> 1:12:55.200
<v Speaker 3>even so, you know, in terms of when determining awards,

1:12:55.280 --> 1:12:59.080
<v Speaker 3>maybe concerns about racial bias. The environment that we're in

1:12:59.200 --> 1:13:02.240
<v Speaker 3>today had President Trump setting actions that aim to block

1:13:02.320 --> 1:13:07.280
<v Speaker 3>DEI practices across the federal government. Another initiative in terms

1:13:07.360 --> 1:13:09.600
<v Speaker 3>of the FAA dealing with diversity.

1:13:10.720 --> 1:13:12.720
<v Speaker 10>How are you looking at You're saying that I'm Are

1:13:12.760 --> 1:13:14.120
<v Speaker 10>you saying I'm a diversity higher?

1:13:14.240 --> 1:13:14.280
<v Speaker 2>No?

1:13:14.479 --> 1:13:16.439
<v Speaker 3>No, No, I'm not, I'm not.

1:13:16.800 --> 1:13:20.360
<v Speaker 4>I'm just you know, I know exactly what you're saying.

1:13:20.560 --> 1:13:23.120
<v Speaker 10>And I have to say, yeah, I have to say

1:13:23.200 --> 1:13:25.320
<v Speaker 10>that when I came into this role, I had some

1:13:25.400 --> 1:13:28.040
<v Speaker 10>of the same concerns. There were things about the organization

1:13:28.120 --> 1:13:30.439
<v Speaker 10>that I felt needed to be changed. Our membership was

1:13:30.520 --> 1:13:33.200
<v Speaker 10>not diverse. Some of our awards processes were out of

1:13:33.280 --> 1:13:36.519
<v Speaker 10>date and being affected by systemic history of lack of

1:13:36.560 --> 1:13:39.320
<v Speaker 10>diversity in certain parts of our community. But we've made

1:13:39.320 --> 1:13:41.400
<v Speaker 10>a lot of changes. Right now we're forty percent people

1:13:41.439 --> 1:13:43.760
<v Speaker 10>of color, and I think it's really relevant as it

1:13:43.840 --> 1:13:46.800
<v Speaker 10>relates to music into the academy, it's not performative. The

1:13:47.000 --> 1:13:49.560
<v Speaker 10>people that are making the music and the genres that

1:13:49.600 --> 1:13:53.680
<v Speaker 10>are popular and the consumption habits are very reflective now

1:13:54.000 --> 1:13:57.720
<v Speaker 10>by our membership, our voters are now reflecting who's making music,

1:13:57.800 --> 1:13:58.880
<v Speaker 10>which genres are popular.

1:13:59.040 --> 1:14:00.320
<v Speaker 3>And I guess what I wanted to add ask you

1:14:00.560 --> 1:14:02.559
<v Speaker 3>is that to have this come out of the federal government,

1:14:02.680 --> 1:14:05.560
<v Speaker 3>by the leader of the free world, the President of

1:14:05.600 --> 1:14:09.320
<v Speaker 3>the United States, looking to block the initiatives and government,

1:14:09.640 --> 1:14:12.920
<v Speaker 3>what happens in your community? Do things change or do

1:14:13.120 --> 1:14:17.760
<v Speaker 3>people continue to focus on the importance of diversity. Do

1:14:17.880 --> 1:14:20.639
<v Speaker 3>they continue to stress it? I guess going forward, I'm

1:14:20.720 --> 1:14:21.120
<v Speaker 3>not sure what.

1:14:21.160 --> 1:14:22.559
<v Speaker 10>Everyone else is going to do, but we are going

1:14:22.640 --> 1:14:25.200
<v Speaker 10>to continue to stress it because it's relevant applicable to

1:14:25.360 --> 1:14:29.639
<v Speaker 10>our industry. Music is very creators, artists, people who make

1:14:29.720 --> 1:14:33.559
<v Speaker 10>this magic. This music come from different parts of the world,

1:14:33.800 --> 1:14:37.120
<v Speaker 10>different types of people, different races, So for us it

1:14:37.200 --> 1:14:40.120
<v Speaker 10>is important and we can't hope to evaluate music, and

1:14:40.200 --> 1:14:42.799
<v Speaker 10>that's what we're doing is very subjective. We can't evaluate

1:14:42.920 --> 1:14:46.000
<v Speaker 10>music without having a wide spectrum of opinions and thoughts

1:14:46.080 --> 1:14:48.520
<v Speaker 10>and beliefs. So for us, diversity is always.

1:14:48.280 --> 1:14:50.280
<v Speaker 3>Going to be very, very important, totally great. It's what

1:14:50.320 --> 1:14:52.160
<v Speaker 3>we love about music. Hey, Harvey, what are you looking

1:14:52.200 --> 1:14:54.080
<v Speaker 3>forward to at the Grammy Sunday?

1:14:54.640 --> 1:14:57.240
<v Speaker 10>Oh my gosh, there's so many things and the stage

1:14:57.360 --> 1:14:59.800
<v Speaker 10>is absolutely beautiful. We're going to have incredible people to

1:14:59.840 --> 1:15:02.080
<v Speaker 10>get We're gonna have a chance for our music community

1:15:02.160 --> 1:15:04.720
<v Speaker 10>to really come together. It's gonna do good for some

1:15:04.880 --> 1:15:06.880
<v Speaker 10>financial reasons, but it's also gonna do good for the

1:15:06.920 --> 1:15:09.720
<v Speaker 10>city of La resilient nature of music is gonna bring

1:15:09.760 --> 1:15:11.800
<v Speaker 10>the city back and at least help to bring it

1:15:11.880 --> 1:15:14.120
<v Speaker 10>back a little bit for three hours at least, and

1:15:14.160 --> 1:15:16.320
<v Speaker 10>then it's gonna be just time for the community to

1:15:16.920 --> 1:15:19.760
<v Speaker 10>hug and share stories and maybe have some emotional moments

1:15:19.760 --> 1:15:21.360
<v Speaker 10>together because it has been a trying time for.

1:15:21.400 --> 1:15:21.800
<v Speaker 7>All of us.

1:15:22.320 --> 1:15:25.639
<v Speaker 4>That's Harvey Mason, CEO of the Recording Academy. The Grammys,

1:15:25.680 --> 1:15:28.559
<v Speaker 4>by the way, airing live on CBS and Paramount Plus

1:15:28.640 --> 1:15:32.080
<v Speaker 4>on Sunday Highlights two at Live dot Grammy dot com.

1:15:32.280 --> 1:15:34.400
<v Speaker 3>And that wraps up the weekend edition of Bloomberg Business

1:15:34.439 --> 1:15:36.920
<v Speaker 3>Week from Bloomberg Radio. Thank you so much for joining us.

1:15:37.320 --> 1:15:39.880
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1:15:39.920 --> 1:15:42.679
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1:16:18.479 --> 1:16:19.120
<v Speaker 4>Stenoveek and.

1:16:19.120 --> 1:16:21.639
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1:16:22.360 --> 1:16:27.160
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