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Speaker 1: Welcome, Welcome, Welcome back to the Bob Wefsets podcast. My

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Speaker 1: guests today are Isaac, Zach and Taylor Handsome, collectively known

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Speaker 1: as Handsome Gentlemen. You're leaving imminently for European tour. What

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Speaker 1: does Hansen mean? What kind of audience do you have

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Speaker 1: in Europe?

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Speaker 2: Well, first of all, great to be on the podcast

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Speaker 2: with you and.

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Speaker 3: We, you know, very comparable around the world.

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Speaker 2: You know, we play theaters some places, you know, big

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Speaker 2: amphitheaters and most places around here. Yeah, I mean, historically

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Speaker 2: it's about half of our audiences in the US, about

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Speaker 2: half of our audience outside the US. The lucky thing,

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Speaker 2: I mean, the gift a few bands have of having

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Speaker 2: sort of a breakout early that hits a lot more

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Speaker 2: places than your home. Yeah, but you got to work

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Speaker 2: at it if you want to continue to be able

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Speaker 2: to get to those places, you got to you know,

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Speaker 2: get yourself out there.

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Speaker 4: Yeah.

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Speaker 3: It's always most impressive to me that the music speaks

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Speaker 3: to people who have no English language other than the music.

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Speaker 3: Of course, when you started with a song that is

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Speaker 3: no word, everybody it's.

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Speaker 5: The same chip. Maybe maybe that's the initial secret languge. Yeah,

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Speaker 5: but this is mostly a Scandinavian tour. So it's kind

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Speaker 5: of fun because you know, your your blood goes back

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Speaker 5: to Scandinavia, so you.

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Speaker 3: Get to feel like you're going home.

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Speaker 2: We're basically the way we've identified where you're basically Danish,

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Speaker 2: you know, not too far back.

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Speaker 1: Okay, let's go back to something you said earlier. You

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Speaker 1: said you got to work it. Yes, what is working it?

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Speaker 3: Entail?

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Speaker 2: Well, I mean so for for us, I mean for

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Speaker 2: the hands, hands and stories. We started very very young.

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Speaker 2: We were inspired by rock and roll, inspired by soul

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Speaker 2: music and records, and we thought, hey, we can do this.

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Speaker 2: You know these they're all teenagers, right, I mean, we

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Speaker 2: don't need to wait. So we we got lucky, got

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Speaker 2: turned down by everybody in the industry, finally got signed,

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Speaker 2: had this breakout success on our first record, which is

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Speaker 2: very very rare, but pretty quickly we just we knew

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Speaker 2: that we were going to continue to have to really engage.

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Speaker 2: This wasn't about just hits. It was about community and

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Speaker 2: of a fan base. And so twenty years ago, on

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Speaker 2: our third record, we left and started on label to

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Speaker 2: build something that we knew, you know, it was more

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Speaker 2: about the just the sustainability of what what do you

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Speaker 2: want to do over the time. You can't have corporate

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Speaker 2: corporate earnings every quarter determine what kind of album you make.

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Speaker 2: And so working it means getting on the road. Working

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Speaker 2: means communicating online with our online fan club community. You know.

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Speaker 2: Working it means doing doing great work. I mean kind

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Speaker 2: of not sitting sitting back and just kind of going, hey,

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Speaker 2: this is going to keep coming to us.

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Speaker 6: I would I would get a little bit more specific too,

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Speaker 6: and I would say that working it looks like in

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Speaker 6: twenty twenty two, you know, on that Red Green, Blue tour,

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Speaker 6: when we went out, you know, doing one hundred shows

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Speaker 6: in six months, you know, squeezing.

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Speaker 3: All that in or around the five countries.

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Speaker 6: Yeah, fifty shows outside the US, fifty shows in the US.

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Speaker 6: And starting off, like as Ta said, back to the

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Speaker 6: you know third record, when you know, when you're having

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Speaker 6: to prove yourself again to people and keep the career alive,

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Speaker 6: you say, well, it doesn't matter if people don't believe

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Speaker 6: it is, will play wherever we have to play. And

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Speaker 6: so you just go out and you say no, we're

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Speaker 6: going to let the music prove itself and we're going

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Speaker 6: to let the fans show up and luckily they've shown up,

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Speaker 6: and luckily, for the most part, the music is still

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Speaker 6: speaking to them.

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Speaker 3: They're speaking more literally. I would say working it in

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Speaker 3: the song sense. Everybody's listened to a song and got

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Speaker 3: thirty or forty five seconds in and said you lost me, right,

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Speaker 3: I think as a band, as somebody going on stage,

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Speaker 3: as somebody meeting fans every night, working it means you're

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Speaker 3: forty five seconds in and you're still coming up with

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Speaker 3: new ways to connect people, new things to draw people.

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Speaker 3: And it's not I hope the intro works and the

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Speaker 3: rest will be.

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Speaker 1: Okay, Okay, let's start with the Scandinavian tour. Why Scandinavia

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Speaker 1: is opposed to any other place on the planet.

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Speaker 2: Well, honestly, most mostly we've been we spend a lot

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Speaker 2: more time in Latin America, a lot more time in Australia,

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Speaker 2: a lot more time into States, and we're we're responding

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Speaker 2: to specific interest at this point in our career where

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Speaker 2: we're you know.

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Speaker 6: Just a promoter reached out and said, I've got a

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Speaker 6: group of shows, would you guys do it? And so

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Speaker 6: we're going out and doing it.

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Speaker 2: Well, it's rare to get to do multiple concerts, you know,

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Speaker 2: in a community that's you know, smaller than you know,

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Speaker 2: it's it's about Oklahoma population. I think some of these

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Speaker 2: countries Doorway, it's you know, in Finland. But but it's

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Speaker 2: it's a you know, sometimes it's responding.

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Speaker 3: It's looking at something and you say, what would it

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Speaker 3: mean if that was a new kind of home for us,

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Speaker 3: if that was a place where we could grow that

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Speaker 3: fan base. And so we're going to go be over there.

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Speaker 3: We're going to go put the time into these fans

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Speaker 3: and and build relationships and build experiences and see see

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Speaker 3: what happens.

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Speaker 1: Yeah, okay, so how many countries? How many dates?

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Speaker 3: Oh wow, Well.

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Speaker 6: With this particular one, it's actually mostly in Norway.

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Speaker 3: Yeah, this is Finland and Norway. This this is sort

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Speaker 3: of an interesting tour. This is an off year, I

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Speaker 3: would say for us. By the end of the year,

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Speaker 3: we'll have done about forty shows in the US and

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Speaker 3: this is about twelve shows in.

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Speaker 6: Norway that we'll do in Finland.

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Speaker 3: Yeah, in Finland. So it's it's an interesting year because

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Speaker 3: you have the album years and you have the non

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Speaker 3: album years, and how do you continue to tell stories,

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Speaker 3: connect with things from your past. You go like, we

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Speaker 3: are a band of a generation, a band of a

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Speaker 3: decade associated with nineties and two thousand, So how do

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Speaker 3: you sort of use those kind of connections but also

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Speaker 3: continue to invite people to new things. I would say

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Speaker 3: it's a typical I see typical.

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Speaker 2: When you do our last full sort of real world tour,

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Speaker 2: it was twenty five countries, one hundred dates. Yeah, you know,

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Speaker 2: and it's probably you know again, Latin American fans amazing,

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Speaker 2: they have a reputation, but Australian fans and we've gotten

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Speaker 2: to spend a good amount of time in Europe. But

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Speaker 2: when you when you can reach new places, a lot

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Speaker 2: of times, you know, you're like I was saying, Isaac

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Speaker 2: was saying, you have to be strategic sometimes to say

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Speaker 2: we're going to play some places we haven't played as much,

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Speaker 2: so we can come back to those places.

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Speaker 3: And that's the touring life, you know.

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Speaker 1: Okay, let's just because this is happening, let's continue to

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Speaker 1: focus on Scandinavia. So in Norway, other than the dates themselves,

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Speaker 1: what promotion will you do?

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Speaker 3: Well?

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Speaker 2: This is kind of an off cycle, so we mostly

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Speaker 2: in this particular case, we probably won't be doing an

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Speaker 2: extraordinary amount of promotion. A lot of it's social media

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Speaker 2: sharing and a global communication with fans. I mean, for instance,

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Speaker 2: let me.

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Speaker 1: Let me be very specific here, you're in Scandinavia. The

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Speaker 1: promoter reached out, we could go and play the twelve

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Speaker 1: odd dates, or will you say I want to do

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Speaker 1: an in store I want to do the rate you

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Speaker 1: I want to do all that other stuff, or is

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Speaker 1: showing up at the gig basically all.

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Speaker 3: You're gonna do well normally, normally, this Bob, you got

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Speaker 3: us on this one. I mean, because it's not an

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Speaker 3: album year. This is not an in store kind of thing.

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Speaker 3: This is a see what happens, This is a you know,

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Speaker 3: we're we're really in the process. Probably next year or

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Speaker 3: the year after that will be the next really big

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Speaker 3: push for an album. And so now, honestly, it's more

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Speaker 3: like go to a fjord, get yourself inspired for what

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Speaker 3: you want to put into the next project, and and

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Speaker 3: plan for those next things. In any other year, it

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Speaker 3: would be you'd go, how many stores can we show up?

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Speaker 3: How many radio stations can we be in? I mean

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Speaker 3: every morning, if there's an opportunity, that's the way we

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Speaker 3: would be.

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Speaker 6: Yeah, normally, you know, I will say specifically though, in

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Speaker 6: the fall, we've got this Underneath Experience tour. This starts

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Speaker 6: in September or actually beginning of October, and that's in

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Speaker 6: twelve cities across the US, and that's two cities or

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Speaker 6: two nights in every city, and it's an acoustic show

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Speaker 6: and an electric show. And that is for this new

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Speaker 6: project that we're putting out, which is a anniversary edition

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Speaker 6: of the album Underneath.

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Speaker 3: The twenty record we put out first.

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Speaker 6: Calling it Underneath Complete, and we've added, you know, a

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Speaker 6: bunch of demos and things that did not make the record,

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Speaker 6: demos of songs that didn't make the record. We've also

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Speaker 6: done a couple, yeah, a couple of new recordings. We've

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Speaker 6: got a recording of the song Pink Moon by Nick Drake,

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Speaker 6: and we have a new version of the first single

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Speaker 6: off of Underneath. It's a song called Pay and Me

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Speaker 6: and we call it the Moon that version because it's

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Speaker 6: it's kind of inspired by Pink Moon.

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Speaker 2: I wanted it just to pivot back to what you're

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Speaker 2: asking to kind of break down, because you you have,

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Speaker 2: you have been a voice of really digging into the

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Speaker 2: industry that we're in versus most places.

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Speaker 3: We talked to.

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Speaker 2: You know, it's journalists that are just trying to tell

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Speaker 2: any good tosty. We know, your your actual you know,

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Speaker 2: passion or communication about this world we live in, you know,

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Speaker 2: is oftentimes you know, discussing the stuff that might be

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Speaker 2: you know, not common to the average fan. But we

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Speaker 2: have historically been getting up early going to the radio station.

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Speaker 2: We've like a crew killer. Like the crews, they're like,

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Speaker 2: oh my god, what are you guys doing. You're doing

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Speaker 2: a show and a radio.

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Speaker 6: It would not be on common historically for us to

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Speaker 6: let our crew sleep in and we're.

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Speaker 3: Gonna do a morning radio after a late night tour.

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Speaker 2: And and the other thing too is the relationship with

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Speaker 2: the fans. One of things that we have today is

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Speaker 2: that we're really grateful for that. We've worked on targement

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Speaker 2: working is a fan club, a real, true engagement with

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Speaker 2: fans online, and starting back twenty years ago, we set

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Speaker 2: that up sort of before the world was waking up

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Speaker 2: to the reality that we're all living in of this

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Speaker 2: digital universe of community community. But we you know, the

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Speaker 2: meet and greet time with the fan before each show.

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Speaker 2: We select a specific fan before every show and sit

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Speaker 2: down and have an interview with them and those kinds

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Speaker 2: of things where you your day looks like frankly as

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Speaker 2: much communication and connection with the audience that's there and

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Speaker 2: to tell that story where every city you're.

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Speaker 3: In as much as you can sweeze much as you

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Speaker 3: can squeeze in.

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Speaker 1: Okay, do you know how big the venues are in Norway?

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Speaker 3: Well, these venues, these are festival gigs and they're all

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Speaker 3: they're about five or six thousand. Yeah.

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Speaker 6: I think the one in Oslo is a little bigger

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Speaker 6: than that. It's more like twelve thousand something like that.

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Speaker 1: But yeah, but yeah, okay, so this promoter reached out.

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Speaker 1: Let's talk about outside the US. Is that normally how

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Speaker 1: these tours come about for you guys?

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Speaker 2: Not at all, No, I mean usually the way things

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Speaker 2: come about for us is really setting a course for

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Speaker 2: you know, your trajectory. I mean, like what we're doing

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Speaker 2: like an album, you know, here's an album and being

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Speaker 2: proactically engaged in how do we keep the communication and

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Speaker 2: the excitement going with our audience and you build a

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Speaker 2: relationship like you know, whether with spresureom for instance in Australia,

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Speaker 2: where you know you have an audience a couple of

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Speaker 2: years ago we did a symphony tour and this was like, okay,

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Speaker 2: here's a we need a story. You're always trying to

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Speaker 2: tell a story. I mean, this particular moment, this particular

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Speaker 2: tour is is a little bit less that way, but

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Speaker 2: the symphony tour is a great example. Okay, we know

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Speaker 2: we had an anniversary like in twenty seventeen that was

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Speaker 2: kind of a monumental like landmark for us. It's twenty

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Speaker 2: five years as a band, and so you're a couple

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Speaker 2: of years after that like, okay, so what's the next tour.

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Speaker 2: We don't want to just show up, So we for

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Speaker 2: years to want to do a symphony project, and we

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Speaker 2: spent two and a half.

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Speaker 3: Years building this show.

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Speaker 2: And that was one of those things that Okay, now

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Speaker 2: we're going to go to different kinds of venues. We're

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Speaker 2: gonna go to seeded venues, and the seated venues was

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Speaker 2: you know, another way almost it's almost like turning the soil,

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Speaker 2: so to speak, because you know, hey, this may not

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Speaker 2: be the show that's packed in sweaty and a big

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Speaker 2: ga floor where there's a bunch of people jumping around,

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Speaker 2: but this might be a show that's a symphony show.

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Speaker 2: And now you're going to do two nights at Sydney

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Speaker 2: Opera House, which which was so we're playing the last

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Speaker 2: show that tour, or playing the Greek or in the

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Speaker 2: la or playing rooms that allow somebody to say, you

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Speaker 2: know what, I'm actually gonna bring my folks to this

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Speaker 2: show and my kids and we're gonna sit and take

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Speaker 2: in this different kind of a show. And in business wise,

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Speaker 2: you're also being like, hey, this is a higher ticket,

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Speaker 2: so this is not like the regular tour.

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Speaker 3: So I think the because there's because you've got to

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Speaker 3: pay for it's a higher ticket.

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Speaker 2: That's why people don't do symphony projects because they're expensive.

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Speaker 2: But so I think the answer would be you're always

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Speaker 2: trying to tell a story and you're building a relationship

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Speaker 2: with promoters and with partners. Because we started a label

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Speaker 2: twenty years ago, we have also had a network of

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Speaker 2: distributors or people that we have jvs withjoin ventures or

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Speaker 2: licensing agreements with labels, so we're also keeping our dynamic

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Speaker 2: with them.

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Speaker 3: Now we have.

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Speaker 2: Probably the most global net as one label that we've

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Speaker 2: ever had, which is our relationship with the Orchard and

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Speaker 2: utilizing their global system. But it's also so much different

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Speaker 2: than it was because there's almost no physical so you're

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Speaker 2: telling a story and you're trying to keep people engaged

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Speaker 2: and keep it interesting, and that's what drives the touring

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Speaker 2: cycle mostly.

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Speaker 6: Yeah.

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Speaker 1: Okay, if you're going to be touring outside the United States,

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Speaker 1: do you have a foreign agent?

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Speaker 6: Yeah, we have several agents around the world. We have

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Speaker 6: an agent that's primarily focused in the US, and then

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Speaker 6: we've got a few different agents around the world that

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Speaker 6: focus on regions like South America, Europe, and Asia.

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Speaker 3: Yeah, it's it's really just looking for the right relationships.

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Speaker 3: UK and most of x US has been under one

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Speaker 3: one umbrella.

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Speaker 6: And origionally Agency Group now UTA Yeah.

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Speaker 2: Yeah, yeah, and again I mean relationships, you know, not

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Speaker 2: only with your fans, but with your partners is really

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Speaker 2: really key. Of course, you have people that have infrastructure

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Speaker 2: and different offerings. You know, when we started the label,

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Speaker 2: it was Ada was our distributor as a label, and we.

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Speaker 6: Were kind of a long time.

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Speaker 2: They were great, But you find that it's not only

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Speaker 2: what definite what the offering is. You know, a lot

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Speaker 2: of touring agency have a very similar set of skills.

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Speaker 2: You know, people that know how to book shows, they

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Speaker 2: take their percentage. They go out there and the canvas,

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Speaker 2: they get you a routing. But it's who understands and

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Speaker 2: who kind of joins you and saying, hey, this is

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Speaker 2: who we are, this is our audience.

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Speaker 3: Well, who wants to do the work work?

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Speaker 6: Dave Dave Shapiro, who is over there at Soundtown on Agency.

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Speaker 6: He he he's been our agent for a very very

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Speaker 6: long time in the US as an example, and probably

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Speaker 6: our longest agent actually. Uh and so yeah, I mean

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Speaker 6: you you just continue to try and do the work

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Speaker 6: and to make sure that the relationship is productive and

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Speaker 6: and you know sometimes sometimes you know, things run their

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Speaker 6: course and sometimes things stay for a very long time.

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Speaker 6: You just you can't always predict that stuff.

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Speaker 2: But you need, yeah, you need. A very few things

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Speaker 2: show up on your doorstep. I mean, here you are,

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Speaker 2: here's a million. You know, very few things do. And

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Speaker 2: while they do, you know, but you got to keep knocking.

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Speaker 3: What about management? Management is looking at it right now.

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Speaker 3: You know, we've had several different managers over the years,

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Speaker 3: and I think it's what's most important. I think about

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Speaker 3: who your team is is that just like your band

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Speaker 3: is the same people, but they evolve and they acquire

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Speaker 3: new skills and acquire new needs. You may be with

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Speaker 3: someone that you like that is no longer the right person,

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Speaker 3: or you may no longer be the right leadership for

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Speaker 3: yourself anymore and need new ideas and need to bring

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Speaker 3: people in. So right now and for about what is

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Speaker 3: it seven? I mean our structure we have been self managed,

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Speaker 3: and so we make the choices, and we have people

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Speaker 3: who work for us who you you throw your ideas

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Speaker 3: at and you go what do you think you know?

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Speaker 3: And you get feedback like you might get from a manager.

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Speaker 3: But I would say we are painfully independent. Sometimes they're

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Speaker 3: on detriment and that's just become. I think the way

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Speaker 3: we've realized, at least for this moment, that was what

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Speaker 3: was going to keep us driving. We didn't want to

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Speaker 3: be fighting other people's ideas. We wanted to create a

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Speaker 3: ship and say everybody get on board that that is

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Speaker 3: into this idea that wants to go to this place.

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Speaker 2: I think another way to talk about it, too, sorry

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Speaker 2: cut you off an is to say a lot of

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Speaker 2: times the systems, the way manage the way banns, you know,

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Speaker 2: architectures work is you have an artist and artists gets

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Speaker 2: an agent for touring and to get a label for

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Speaker 2: release is they get a manasure for general organizational management

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Speaker 2: and soliciting and helping them build a career. And then

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Speaker 2: you have publicity, and you have all these pieces and

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Speaker 2: they're all valuable, but they tend to the artist tends

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Speaker 2: to feel kind of like you're getting to be a

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Speaker 2: part of somebody else's infrastructure, which which makes sense, you know,

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Speaker 2: and a lot of cases artists really just they want

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Speaker 2: to go in the studio, write a song, submit it,

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Speaker 2: get somebody else's feedback. A lot ofis they're insecure generally naturally,

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Speaker 2: and so they don't want to carry the office and

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Speaker 2: the fulfillment for merchandising. And we've we have wonderful people

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Speaker 2: in our team, but it's not structured in the same

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Speaker 2: way the traditional management work. We have a great GM

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Speaker 2: that runs operations and she's a really big part of

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Speaker 2: a lot all the things we do. And we have

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Speaker 2: a great publicist, and we have a great label partner.

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Speaker 2: We have this it's a little more like an entrepreneurial

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Speaker 2: sort of This is our our sort of HQ. It's

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Speaker 2: all in sort of one umbrella. But it is interesting

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Speaker 2: because you know, it causes constantly you're you're having to

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Speaker 2: ask those questions. I mean, you're kind of always having

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Speaker 2: to ask who.

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Speaker 3: Else do we have? And what else do we need?

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Speaker 2: And who else could be bringing things to the table,

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Speaker 2: because you know, that's the process of a career is

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Speaker 2: you know, is kind of how do you how do

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Speaker 2: you keep telling a story? Like back to touring thing?

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Speaker 2: How do you keep telling stories? Not just showing up

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Speaker 2: and doing the same rints and repeat?

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Speaker 3: You know?

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Speaker 1: Okay, how many people are permanently on the hands and payroll?

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Speaker 3: I think it's ten? Yeah, it's about ten, and then

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Speaker 3: there are.

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Speaker 1: That including the band.

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Speaker 3: I guess it's not including.

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Speaker 1: Okay, So what are those ten people do? How did

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Speaker 1: the division? How does it work?

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Speaker 3: Unfortunately, there's a lot more administration than you wish there was.

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Speaker 3: You kind of wish it was ten ten creative people

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Speaker 3: with cameras and videos. It's it's mostly admin. So within

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Speaker 3: the fan club there's two over there, Within the label

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Speaker 3: kind of marketing there's about three. There's several accountants for

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Speaker 3: you know, keeping taxes and budgets and and it kind

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Speaker 3: of goes like that.

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Speaker 6: And then there's just mostly thesigning department.

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Speaker 3: You're looking at the marketing department and the most of

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Speaker 3: the creative and then there's a great designer that does

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Speaker 3: a bunch of our design and content who still he's

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Speaker 3: the greatest designer ever. He's very he's very multi capable.

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Speaker 3: Is that a word? And you got interesting? But the

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Speaker 3: other thing is okay, go ahead.

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Speaker 1: Okay, how did you find these people? And did they

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Speaker 1: all work in one location?

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Speaker 3: Almost all are in in Oklahoma. You know the thing

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Speaker 3: about finding people, it's it's like putting together a band.

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Speaker 3: You can you can do it a lot of ways.

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Speaker 3: Several of them are family. So our dad was an accountant,

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Speaker 3: and so he very very quickly in our life, just

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Speaker 3: just took on that role. It's funny he was ready

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Speaker 3: to not do the other thing that wasn't that interesting.

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Speaker 6: It's because of his art, is because of his it's

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Speaker 6: because of his frustrating artist sidety.

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Speaker 3: He will be in a terrifying to be your kids

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Speaker 3: accountant and help them run their business and not.

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Speaker 6: St well, I completely agree with that, but he's a

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Speaker 6: But our dad is a CPA.

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Speaker 3: He's a certified public account He's always been in that

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Speaker 3: place for us. I would call him more of a

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Speaker 3: business manager than simply an accountant, just sort of somebody

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Speaker 3: there with no desire except for to help you be successful.

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Speaker 3: And so he's been at that role. Our sister at

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Speaker 3: fifteen was like, Hey, can I come on tour and

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Speaker 3: sell T shirts? And then it was about a year

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Speaker 3: later we're like, wow, you're still here. She's really good

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Speaker 3: at it. Helps run a huge part of the online community.

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Speaker 6: She's not fifteen anymore. No.

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Speaker 3: A lot of cases, it's people that you discover through

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Speaker 3: just we needed a tour manager, and then that person

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Speaker 3: we're like, we like you, you want to stick around,

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Speaker 3: You've got a desire to do more than that, and

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Speaker 3: so I've you know, I think the thing about finding

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Speaker 3: people is if you find good people, even good people

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Speaker 3: with the wrong job will make that job work. And

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Speaker 3: so it's it's more about just finding good people that

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Speaker 3: work well together, that you like being around. Uh and

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Speaker 3: talented people will will learn the new job or and

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Speaker 3: I'll tell you what you're doing wrong.

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Speaker 6: And crew is like that too, you know, like you

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Speaker 6: find groups of people that you can really get along

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Speaker 6: with well because you're on the submarine, as we jokingly

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Speaker 6: call the bus as the submarine for you know, weeks

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Speaker 6: and weeks on end sometimes months on and so Submarine.

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Speaker 3: Yeah, I mean I think I think you know the

436
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Speaker 3: right when it comes to touring. You know the right

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Speaker 3: people oftentimes by the way they treat your equipment. Right.

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Speaker 3: So half the times when you bring on a new guy,

439
00:21:51,160 --> 00:21:54,520
Speaker 3: you go, who don't dinged up this guitar? What happened

440
00:21:54,560 --> 00:21:57,280
Speaker 3: to that case? And you see it's it's they don't. Well,

441
00:21:57,280 --> 00:22:03,920
Speaker 3: they're the accountant. That's the problem. Realize when they don't,

442
00:22:04,760 --> 00:22:07,040
Speaker 3: when they treat it like they won't be there tomorrow,

443
00:22:07,760 --> 00:22:10,640
Speaker 3: that's a sign that they don't want to be there tomorrow,

444
00:22:10,760 --> 00:22:13,840
Speaker 3: and so you're looking for that in people who wants

445
00:22:13,840 --> 00:22:17,000
Speaker 3: to be here. It's it's not a there's no guarantees

446
00:22:17,800 --> 00:22:20,280
Speaker 3: and truth be told, it's not a I wouldn't call

447
00:22:20,400 --> 00:22:24,040
Speaker 3: our business a growth business where people are coming in

448
00:22:24,160 --> 00:22:26,560
Speaker 3: going okay, where am I going to be in ten years?

449
00:22:26,560 --> 00:22:28,840
Speaker 3: What's the next position in the next pay grade? In

450
00:22:28,880 --> 00:22:32,040
Speaker 3: the back end. It's not corporate, it's not like that.

451
00:22:33,040 --> 00:22:35,960
Speaker 3: We always hope to grow, but it's more of a

452
00:22:36,000 --> 00:22:41,680
Speaker 3: relationship business, not surprisingly, more familial. It is something like, hey,

453
00:22:41,720 --> 00:22:43,679
Speaker 3: when you come in, we want to take care of you.

454
00:22:44,240 --> 00:22:47,280
Speaker 3: We want to you know, whenever we win. We want

455
00:22:47,320 --> 00:22:47,840
Speaker 3: you to win.

456
00:22:50,119 --> 00:22:52,399
Speaker 1: Okay, how much do you pay your father to be

457
00:22:52,480 --> 00:22:53,520
Speaker 1: the account.

458
00:22:54,600 --> 00:22:56,960
Speaker 2: I think we have to probably probably draw the line

459
00:22:56,960 --> 00:23:00,439
Speaker 2: at actual, actual dollars shared in.

460
00:23:00,440 --> 00:23:02,320
Speaker 3: The well do you pay him a?

461
00:23:02,880 --> 00:23:05,560
Speaker 1: Is he your only client? B? Do you pay him

462
00:23:05,600 --> 00:23:08,159
Speaker 1: a percentage? See? Do you pay him a salary?

463
00:23:08,240 --> 00:23:08,400
Speaker 3: Oh?

464
00:23:08,440 --> 00:23:10,680
Speaker 6: No, we pay him a salary? And sorry, is comparable

465
00:23:10,680 --> 00:23:11,040
Speaker 6: to ours?

466
00:23:11,400 --> 00:23:14,359
Speaker 3: Yeah? And it's it's always been, I mean a little less.

467
00:23:14,359 --> 00:23:16,280
Speaker 2: But there again, when you own your business, you know

468
00:23:16,400 --> 00:23:18,040
Speaker 2: and the and part of the way we've designed the

469
00:23:18,080 --> 00:23:20,879
Speaker 2: structure of things again is to say, well, hey, we're

470
00:23:21,000 --> 00:23:22,800
Speaker 2: we know what labels do, and we know what artists do,

471
00:23:22,840 --> 00:23:25,800
Speaker 2: and can let's be as strategic about how when we

472
00:23:26,119 --> 00:23:28,119
Speaker 2: sell a record or sell a tour, we want that

473
00:23:28,160 --> 00:23:30,159
Speaker 2: we want to step back and be like, what's the

474
00:23:30,200 --> 00:23:33,560
Speaker 2: best way to use the success of that project. And

475
00:23:33,640 --> 00:23:36,480
Speaker 2: so you know, your team, you need, you need people

476
00:23:36,480 --> 00:23:38,480
Speaker 2: to feel you need you need a certain amount of

477
00:23:38,520 --> 00:23:40,639
Speaker 2: people that are going to come on and cycles. You know,

478
00:23:40,680 --> 00:23:42,440
Speaker 2: people that come on to help you do certain things.

479
00:23:42,640 --> 00:23:44,520
Speaker 2: But then you need your core team just to feel

480
00:23:44,680 --> 00:23:47,800
Speaker 2: safe and secure. And so salary's and benefits and the

481
00:23:47,840 --> 00:23:50,000
Speaker 2: things you do as a team as are important for

482
00:23:50,040 --> 00:23:50,720
Speaker 2: people to wake up.

483
00:23:50,720 --> 00:23:53,680
Speaker 3: And we when we first got our first record deal,

484
00:23:54,000 --> 00:23:59,120
Speaker 3: and this is the late nineties, everything was about percentages.

485
00:23:59,640 --> 00:24:05,600
Speaker 3: Every but he wanted percentages, and everybody wanted you know,

486
00:24:05,840 --> 00:24:11,800
Speaker 3: suns antuity, perpetuity. Everyone's percentages and perpetuity.

487
00:24:11,400 --> 00:24:15,680
Speaker 6: And we were allergic to those two piece stories to value.

488
00:24:16,240 --> 00:24:20,640
Speaker 3: So, you know, when there was nothing that could be guaranteed,

489
00:24:21,280 --> 00:24:23,919
Speaker 3: we paid our data percentage because there was no label.

490
00:24:24,000 --> 00:24:27,119
Speaker 3: We weren't independent, we were signed to something. You know,

491
00:24:27,160 --> 00:24:29,160
Speaker 3: he quit his job to help us do our things

492
00:24:29,240 --> 00:24:30,800
Speaker 3: and go, here's a percentage. You're going to be treated

493
00:24:30,840 --> 00:24:33,840
Speaker 3: like a manager. But more and more, what we've tried

494
00:24:33,880 --> 00:24:40,080
Speaker 3: to do is move things away from that kind of

495
00:24:40,680 --> 00:24:44,239
Speaker 3: risk and that kind of relationship. We'd rather continue to

496
00:24:44,359 --> 00:24:51,080
Speaker 3: create the sense of we're all here earning today, working today.

497
00:24:51,760 --> 00:24:54,560
Speaker 3: As an artist, I think that's more important to think

498
00:24:54,600 --> 00:24:57,000
Speaker 3: about where you are than kind of what you have

499
00:24:57,160 --> 00:25:00,800
Speaker 3: in the bag. That's what keeps you hungry. And from

500
00:25:00,800 --> 00:25:03,720
Speaker 3: a business point of view, I think we can't take

501
00:25:03,760 --> 00:25:08,720
Speaker 3: as many risks when the percentages are all eaten up.

502
00:25:09,040 --> 00:25:11,320
Speaker 3: Oh there's that guy from twenty years ago that's still

503
00:25:11,359 --> 00:25:13,920
Speaker 3: making ten percent off of the thing well he earned

504
00:25:13,920 --> 00:25:15,800
Speaker 3: it in perpetuity. Well, you've got to find a way

505
00:25:15,800 --> 00:25:17,960
Speaker 3: to go like, hey, we can't one of the best

506
00:25:18,040 --> 00:25:21,840
Speaker 3: things down by those kind of risks because we continue

507
00:25:21,880 --> 00:25:24,680
Speaker 3: to have to earn it. It's there's no but this

508
00:25:24,800 --> 00:25:27,199
Speaker 3: isn't toilet paper selling one of the bestop don't just

509
00:25:27,280 --> 00:25:30,720
Speaker 3: buy it just because every day it happens. They you

510
00:25:30,840 --> 00:25:33,199
Speaker 3: have to keep engaging people. I'm just going to say.

511
00:25:33,200 --> 00:25:35,399
Speaker 2: One of the best things about being able to have

512
00:25:35,440 --> 00:25:38,400
Speaker 2: that mindset is having assets, you know, being writers, being

513
00:25:38,400 --> 00:25:40,520
Speaker 2: creators that created it in the first place. And some

514
00:25:40,560 --> 00:25:43,280
Speaker 2: of the best counsel we got very early on was

515
00:25:43,480 --> 00:25:45,560
Speaker 2: things like, don't sell your publishing, you know, and and

516
00:25:45,640 --> 00:25:46,560
Speaker 2: even what is publishing?

517
00:25:46,560 --> 00:25:47,679
Speaker 3: How does that work? You know?

518
00:25:47,800 --> 00:25:50,399
Speaker 6: And thank you Bill Covin, Yeah, and thank you Jim Holming.

519
00:25:50,440 --> 00:25:54,960
Speaker 3: Yeah exactly. They'll just pass and Jim are still going,

520
00:25:55,119 --> 00:25:55,320
Speaker 3: you know.

521
00:25:55,400 --> 00:25:58,679
Speaker 2: And I think learning how to have assets that have

522
00:25:58,840 --> 00:26:01,639
Speaker 2: something to pay out over time. That isn't just I

523
00:26:01,680 --> 00:26:03,760
Speaker 2: showed up and I worked, but building you know that,

524
00:26:03,800 --> 00:26:06,280
Speaker 2: It's like having a good investment and something that's stock

525
00:26:06,359 --> 00:26:08,240
Speaker 2: or bond, it's it's out there doing its thing.

526
00:26:08,280 --> 00:26:09,680
Speaker 3: At some level. It exists.

527
00:26:09,720 --> 00:26:12,280
Speaker 2: You made it, so that that's allowed us to think

528
00:26:12,320 --> 00:26:15,760
Speaker 2: a little more about long term because you have a

529
00:26:15,800 --> 00:26:17,760
Speaker 2: song that is maybe going to be in a film,

530
00:26:17,760 --> 00:26:19,480
Speaker 2: maybe going to be played on the radio, maybe going

531
00:26:19,560 --> 00:26:21,960
Speaker 2: to be you know, out there, you know, find it's made,

532
00:26:22,000 --> 00:26:25,520
Speaker 2: maybe be covered by somebody. So and of course master

533
00:26:25,600 --> 00:26:28,480
Speaker 2: ownership as a label wants you own master's that's also huge.

534
00:26:28,840 --> 00:26:30,960
Speaker 2: But just that what Zach is talking about, having that

535
00:26:31,000 --> 00:26:33,639
Speaker 2: mindset of like what is going forward and what is

536
00:26:33,680 --> 00:26:36,520
Speaker 2: sustainable and resources, like that's a huge springboard.

537
00:26:36,520 --> 00:26:39,720
Speaker 1: I think, Okay, do you have to work or is

538
00:26:39,760 --> 00:26:42,160
Speaker 1: there enough money been earned over time that you don't

539
00:26:42,160 --> 00:26:43,960
Speaker 1: have to work and you just love to work?

540
00:26:44,280 --> 00:26:47,439
Speaker 6: The short answer is, the short answer is if you

541
00:26:47,520 --> 00:26:52,800
Speaker 6: stop working, you'll die. I mean meaning no matter what,

542
00:26:52,960 --> 00:26:55,719
Speaker 6: you should always be working because it keeps the joy.

543
00:26:55,880 --> 00:26:57,120
Speaker 6: I think going in a.

544
00:26:57,080 --> 00:26:58,800
Speaker 3: Lot of this is a brother This is where the

545
00:26:58,840 --> 00:27:02,320
Speaker 3: brothers probably have slightly different answers. The short answer is

546
00:27:02,400 --> 00:27:06,439
Speaker 3: we wouldn't have to work, yes, But the short answer

547
00:27:06,480 --> 00:27:10,560
Speaker 3: is also some of us couldn't stop working, right uh.

548
00:27:10,800 --> 00:27:14,719
Speaker 3: And I think, like for myself, I would probably if

549
00:27:14,720 --> 00:27:17,480
Speaker 3: we said okay, band's over, we're stopping, I mean I'd

550
00:27:17,480 --> 00:27:20,480
Speaker 3: be working tomorrow, but it'd be on some other thing

551
00:27:20,520 --> 00:27:23,439
Speaker 3: that just simply drove you. You couldn't sit down and

552
00:27:23,440 --> 00:27:25,240
Speaker 3: go I'm retired. I'm going to read books for the

553
00:27:25,280 --> 00:27:28,640
Speaker 3: rest or just mentor people. I'm like that I need

554
00:27:28,680 --> 00:27:34,920
Speaker 3: to physically mentally create something. But we it's been Our

555
00:27:34,960 --> 00:27:37,240
Speaker 3: career has been good to us. We've had the right people,

556
00:27:38,600 --> 00:27:41,880
Speaker 3: tell us good decisions. We haven't made as much money

557
00:27:41,920 --> 00:27:44,400
Speaker 3: as people probably think we have, but I think all

558
00:27:44,400 --> 00:27:44,760
Speaker 3: of us.

559
00:27:44,640 --> 00:27:47,720
Speaker 6: We've tried to make because haven't always made it.

560
00:27:47,800 --> 00:27:50,639
Speaker 3: Yes, we could, we could not work. We could not work.

561
00:27:51,359 --> 00:27:56,159
Speaker 1: Okay, let's go back to the big hit on Mercury A.

562
00:27:56,160 --> 00:27:58,520
Speaker 1: Are you still in a negative position or do you

563
00:27:58,560 --> 00:27:59,960
Speaker 1: get royalties from Mercy?

564
00:28:00,520 --> 00:28:04,359
Speaker 3: We got royalties, yeah, thankfully, Yes, it is all recouped.

565
00:28:05,640 --> 00:28:09,800
Speaker 3: We had a big deficit because of the way our

566
00:28:10,080 --> 00:28:15,040
Speaker 3: relationship with Island Jeff Sham sort of dissolved, dissolved, but yeah,

567
00:28:15,080 --> 00:28:17,760
Speaker 3: we we are absolutely in the clear on that. Because

568
00:28:17,800 --> 00:28:21,159
Speaker 3: Mercury Records they spent so much money on our third album,

569
00:28:21,720 --> 00:28:24,320
Speaker 3: and to get out of that contract, we had to

570
00:28:24,400 --> 00:28:28,160
Speaker 3: essentially say, okay, well it was kind of a weird situation.

571
00:28:29,320 --> 00:28:31,560
Speaker 1: Wait, wait, you had to say okay, meaning.

572
00:28:31,280 --> 00:28:35,280
Speaker 3: What meaning you let us go and we will let

573
00:28:35,400 --> 00:28:39,600
Speaker 3: those records, those first two records and the Christmas album

574
00:28:40,120 --> 00:28:44,960
Speaker 3: recoup that that huge deficit that you ran up against us.

575
00:28:45,240 --> 00:28:47,000
Speaker 1: You remember how much that deficit was.

576
00:28:47,440 --> 00:28:49,280
Speaker 3: We do, but we were not going to probably share

577
00:28:49,320 --> 00:28:50,880
Speaker 3: that exactly it was.

578
00:28:50,960 --> 00:28:52,840
Speaker 6: It was several undred thousand dollars. Let's just put it

579
00:28:52,840 --> 00:28:55,160
Speaker 6: that way. I would but what I would put it,

580
00:28:55,240 --> 00:28:57,480
Speaker 6: but I want to put would put against that though,

581
00:28:57,600 --> 00:29:00,760
Speaker 6: is we did because of the pay or play clause.

582
00:29:01,400 --> 00:29:06,320
Speaker 6: There was a degree to which that also they kind

583
00:29:06,320 --> 00:29:08,120
Speaker 6: of owed us money as well. So it was kind

584
00:29:08,120 --> 00:29:10,400
Speaker 6: of a back and forth where we said, listen, we're

585
00:29:10,400 --> 00:29:13,080
Speaker 6: gonna let this be paid off by the royalties, but

586
00:29:13,320 --> 00:29:16,200
Speaker 6: you still owe us some cash because you stiffed us

587
00:29:16,200 --> 00:29:18,080
Speaker 6: on a bunch of things and we know it. And

588
00:29:18,120 --> 00:29:21,080
Speaker 6: so it was kind of like a wee, you lose

589
00:29:21,120 --> 00:29:22,160
Speaker 6: some kind of thing.

590
00:29:22,120 --> 00:29:24,120
Speaker 3: The biggest gift. Wha, wha, wha.

591
00:29:24,240 --> 00:29:25,320
Speaker 1: What did they stiff you on?

592
00:29:26,480 --> 00:29:26,920
Speaker 3: Well?

593
00:29:27,520 --> 00:29:32,720
Speaker 6: Well, they they there were definitely yeah, oh man, I

594
00:29:32,760 --> 00:29:34,960
Speaker 6: mean there there were definitely some things that we probably

595
00:29:34,960 --> 00:29:37,520
Speaker 6: could have audited them for. Let's just put it that way,

596
00:29:37,600 --> 00:29:40,680
Speaker 6: because they were spending money, you know, recklessly and we

597
00:29:40,760 --> 00:29:45,280
Speaker 6: knew it. But then they also, you know, six weeks

598
00:29:45,280 --> 00:29:48,160
Speaker 6: into the release of the second record, we're like, yeah,

599
00:29:48,200 --> 00:29:51,640
Speaker 6: your career is over, and we're like, what's so it

600
00:29:51,680 --> 00:29:54,719
Speaker 6: was a it was a it was a contentious situation.

601
00:29:55,680 --> 00:29:56,880
Speaker 3: Frame framing the overall.

602
00:29:57,000 --> 00:30:00,640
Speaker 2: So, you know, the culture that we left, one of

603
00:30:00,640 --> 00:30:03,640
Speaker 2: the reasons we chose to start a label is is

604
00:30:03,960 --> 00:30:07,680
Speaker 2: this culture of, uh, you're with a corporation, which you're

605
00:30:07,680 --> 00:30:09,920
Speaker 2: grateful that you have this big something behind you, which

606
00:30:09,960 --> 00:30:11,880
Speaker 2: is great, we've got a major leal, but now you're

607
00:30:11,880 --> 00:30:14,080
Speaker 2: with a corporation, it's not the corporation that signed you.

608
00:30:14,560 --> 00:30:17,040
Speaker 2: And so here's Hanson. We've sold millions of records, we

609
00:30:17,120 --> 00:30:19,000
Speaker 2: have fans all over the world. So were the kind

610
00:30:19,000 --> 00:30:21,080
Speaker 2: of a's like someone holds an asset, but they really

611
00:30:21,120 --> 00:30:22,840
Speaker 2: don't know what to do with it. And so the

612
00:30:22,840 --> 00:30:25,640
Speaker 2: culture that we were in was kind of chase you know,

613
00:30:25,720 --> 00:30:27,920
Speaker 2: the latest whatever the latest hit maker was, or that

614
00:30:28,080 --> 00:30:30,240
Speaker 2: in the writer or the producer and kind of without

615
00:30:30,280 --> 00:30:32,440
Speaker 2: really understanding what it is we're all trying to do

616
00:30:32,520 --> 00:30:35,040
Speaker 2: for a career, and we were watching the budgets go

617
00:30:35,120 --> 00:30:36,240
Speaker 2: up and up and up and up, and sort of

618
00:30:36,240 --> 00:30:37,920
Speaker 2: just like we're never going to recoup any of this stuff,

619
00:30:37,960 --> 00:30:40,040
Speaker 2: and you guys don't know why sort of what you're

620
00:30:40,120 --> 00:30:43,240
Speaker 2: leading us towards, and so that that decision back to

621
00:30:43,280 --> 00:30:45,959
Speaker 2: what we were talking about, is really just about I mean,

622
00:30:46,000 --> 00:30:48,480
Speaker 2: the dollars are all way more than they should be

623
00:30:49,120 --> 00:30:51,280
Speaker 2: in the major label world. They're just sort of spent rest,

624
00:30:51,520 --> 00:30:54,120
Speaker 2: especially then we're talking about early two thousands, but our

625
00:30:54,200 --> 00:30:57,080
Speaker 2: and late nineties, our decision was kind of predicated on

626
00:30:57,120 --> 00:30:59,680
Speaker 2: that base level thinking of we got to change the

627
00:30:59,680 --> 00:31:02,320
Speaker 2: way that is being considered everything is this like if

628
00:31:02,360 --> 00:31:05,120
Speaker 2: we just you know, we're just waiting on one hit

629
00:31:05,160 --> 00:31:08,960
Speaker 2: song or waiting on one particular like trend versus the

630
00:31:09,360 --> 00:31:12,000
Speaker 2: heroes of ours, which of course had pop hits, but

631
00:31:12,040 --> 00:31:15,320
Speaker 2: the heroes of ours as a career are Wow, here's

632
00:31:15,520 --> 00:31:17,760
Speaker 2: where's you know we want to one day you know,

633
00:31:17,840 --> 00:31:21,239
Speaker 2: fingers crossed only as as your your your icons. You know,

634
00:31:21,520 --> 00:31:24,360
Speaker 2: it's the people that have had careers like the Sprigstines,

635
00:31:24,400 --> 00:31:26,560
Speaker 2: like the Petties, like the U two's that have had

636
00:31:26,960 --> 00:31:30,280
Speaker 2: you know, journeys forward, many of which I mean billy

637
00:31:30,360 --> 00:31:33,720
Speaker 2: joels where you go look absolutely hit songs of course

638
00:31:33,760 --> 00:31:36,320
Speaker 2: critical big labels, but in the end, it's still a

639
00:31:36,800 --> 00:31:39,400
Speaker 2: it's a sense of a longer view of where you're

640
00:31:39,440 --> 00:31:41,960
Speaker 2: going and being able to take that risk with the

641
00:31:42,080 --> 00:31:44,200
Speaker 2: you know, joining the risk not being sort of just

642
00:31:44,680 --> 00:31:46,640
Speaker 2: you know, the ship is turning and you're just hoping

643
00:31:46,720 --> 00:31:47,480
Speaker 2: you don't tip over.

644
00:31:47,760 --> 00:31:48,920
Speaker 3: So the so the challenges.

645
00:31:48,920 --> 00:31:51,880
Speaker 6: Everything Taylor is saying is true, right, but there are

646
00:31:51,920 --> 00:31:54,360
Speaker 6: some other factors that you have to remember. So this

647
00:31:54,560 --> 00:31:57,800
Speaker 6: is so when we started our label three cGy Records

648
00:31:57,800 --> 00:31:59,320
Speaker 6: back in two thousand and three, two thousand and four,

649
00:32:00,680 --> 00:32:03,040
Speaker 6: we were coming out of a record label merger that

650
00:32:03,120 --> 00:32:04,520
Speaker 6: happened in nineteen ninety nine.

651
00:32:05,040 --> 00:32:08,080
Speaker 3: It was the largest corporate merger in musicustry.

652
00:32:07,480 --> 00:32:11,920
Speaker 6: At that time. I'm getting to that, but but specifically

653
00:32:11,960 --> 00:32:16,120
Speaker 6: what happened was when we when that did second record

654
00:32:16,200 --> 00:32:19,720
Speaker 6: didn't go well because the label was not they they

655
00:32:19,760 --> 00:32:22,479
Speaker 6: saw a big like a big potential check, but they

656
00:32:22,480 --> 00:32:24,040
Speaker 6: didn't know what to do with it. But then you

657
00:32:24,160 --> 00:32:27,280
Speaker 6: come into that third record and they kind of they

658
00:32:27,480 --> 00:32:29,800
Speaker 6: kind of said your career is over. On at the

659
00:32:29,800 --> 00:32:31,640
Speaker 6: beginning of the second record, we're like, what the heck

660
00:32:31,680 --> 00:32:34,360
Speaker 6: are you talking about? And that's a whole other conversation

661
00:32:34,440 --> 00:32:39,840
Speaker 6: all together, but specifically in two thousand and one, two

662
00:32:39,840 --> 00:32:43,400
Speaker 6: thousand and two, two thousand and three, huge numbers of

663
00:32:43,480 --> 00:32:45,959
Speaker 6: friends of ours on a variety of different labels, but

664
00:32:46,000 --> 00:32:51,160
Speaker 6: specifically in that label group, we're all stuck in this

665
00:32:51,320 --> 00:32:55,280
Speaker 6: crazy scenario where they're making records multiple different times, like

666
00:32:55,320 --> 00:32:58,040
Speaker 6: the same record over and over and over again, or

667
00:32:58,240 --> 00:33:01,360
Speaker 6: different variations of the same record with different producers. I mean, like,

668
00:33:01,600 --> 00:33:04,280
Speaker 6: we know a couple of people that made like basically

669
00:33:04,320 --> 00:33:07,280
Speaker 6: the same record three times. Like, so this was the

670
00:33:07,760 --> 00:33:11,640
Speaker 6: scenario they were in where they were and we were

671
00:33:11,720 --> 00:33:14,640
Speaker 6: kind of faced in observing with a similar similar situation,

672
00:33:14,800 --> 00:33:17,480
Speaker 6: not the same we didn't fall into that particular trap,

673
00:33:17,920 --> 00:33:20,760
Speaker 6: but but a similar situation where labels were kind of

674
00:33:21,000 --> 00:33:23,320
Speaker 6: in a sense willing to spend a ton of money,

675
00:33:24,240 --> 00:33:26,760
Speaker 6: but they didn't seem to know where they wanted to

676
00:33:26,840 --> 00:33:29,400
Speaker 6: go with it. And so so that's why.

677
00:33:29,320 --> 00:33:32,720
Speaker 3: And it's ultimately your money. It's ultimately your money. Specifically,

678
00:33:32,800 --> 00:33:33,560
Speaker 3: it's not a company.

679
00:33:33,720 --> 00:33:36,160
Speaker 6: It's not a company, but it was specifically unique at

680
00:33:36,160 --> 00:33:38,440
Speaker 6: that time, there were a large number of people that

681
00:33:38,440 --> 00:33:43,240
Speaker 6: were going through that. That is particularly why we started

682
00:33:43,240 --> 00:33:45,120
Speaker 6: a label and said, listen, we don't want to get

683
00:33:45,120 --> 00:33:47,880
Speaker 6: stuck in a situation like that because, as the old

684
00:33:47,880 --> 00:33:53,560
Speaker 6: phrase says, necessity is the mother of invention. The necessity

685
00:33:53,600 --> 00:33:56,960
Speaker 6: for us was not getting stuck in a multi year

686
00:33:57,000 --> 00:34:00,720
Speaker 6: process where we couldn't put out music because our fans

687
00:34:00,760 --> 00:34:02,920
Speaker 6: are going, where the heck are you guys, Where the

688
00:34:02,920 --> 00:34:04,520
Speaker 6: heck are you guys? Where the heck are you guys,

689
00:34:04,560 --> 00:34:06,920
Speaker 6: And we're like, we're trapped. We can't get out, and

690
00:34:07,000 --> 00:34:10,960
Speaker 6: so we so, you know, and that's also why, that's

691
00:34:11,000 --> 00:34:14,319
Speaker 6: also why the unique scenario of our structure as a

692
00:34:14,360 --> 00:34:18,040
Speaker 6: band and the way that we have employees and don't

693
00:34:18,080 --> 00:34:21,160
Speaker 6: necessarily have management on a percentage in the traditional way,

694
00:34:22,160 --> 00:34:26,040
Speaker 6: is because again, you know, necessity has some other invention.

695
00:34:26,160 --> 00:34:30,000
Speaker 6: We've made some specific shifts feeling like we needed stability

696
00:34:30,360 --> 00:34:35,960
Speaker 6: and consistency because, not surprisingly, the last twenty five years

697
00:34:35,960 --> 00:34:38,440
Speaker 6: in the music business has been fairly tumultuous. You know,

698
00:34:38,440 --> 00:34:40,400
Speaker 6: there's been a lot of ti are you're talking about.

699
00:34:41,040 --> 00:34:44,399
Speaker 6: The artists that we admire and love had a much

700
00:34:44,440 --> 00:34:48,400
Speaker 6: more stable record label kind of business in the sense

701
00:34:48,440 --> 00:34:50,960
Speaker 6: that they were selling product, they were selling records, they

702
00:34:50,960 --> 00:34:53,520
Speaker 6: were selling CDs. It was a consistent kind of we're

703
00:34:53,560 --> 00:34:57,200
Speaker 6: selling a medium, you know, and then this these evolutions

704
00:34:57,200 --> 00:35:00,680
Speaker 6: in the last twenty years or so have been unique upending.

705
00:35:08,040 --> 00:35:10,319
Speaker 1: Okay, let's there's a lot of stuff here. Let's go

706
00:35:10,400 --> 00:35:13,640
Speaker 1: to the publishing for a minute. How do you split

707
00:35:13,719 --> 00:35:15,600
Speaker 1: up the publishing between us?

708
00:35:17,160 --> 00:35:20,440
Speaker 3: Between the three of us, we made sort of a

709
00:35:20,640 --> 00:35:23,480
Speaker 3: plan early on that it really didn't matter who wrote

710
00:35:23,480 --> 00:35:27,799
Speaker 3: the songs if if it was being released under the

711
00:35:27,840 --> 00:35:29,759
Speaker 3: name Hansen, it was going to be a third to

712
00:35:29,800 --> 00:35:30,359
Speaker 3: third to third.

713
00:35:30,880 --> 00:35:33,439
Speaker 1: Yeah, okay, so it's a third to third to third.

714
00:35:33,920 --> 00:35:36,440
Speaker 1: You're gonna go on the road, You're gonna make a

715
00:35:36,480 --> 00:35:41,880
Speaker 1: certain amount of money. Is that money distributed? You basically say, okay,

716
00:35:41,920 --> 00:35:44,160
Speaker 1: here are the costs we pay off all the people

717
00:35:44,200 --> 00:35:48,000
Speaker 1: on the payroll. There's x amount each get a third

718
00:35:48,160 --> 00:35:50,200
Speaker 1: and you spend it, do whatever you want with it,

719
00:35:50,719 --> 00:35:54,359
Speaker 1: or do you keep a certain amount in the coffers?

720
00:35:54,719 --> 00:35:57,520
Speaker 1: And if you want money you have to ask your dad. Welcome,

721
00:35:57,600 --> 00:35:59,960
Speaker 1: I have money, and let's put it on the try.

722
00:36:00,320 --> 00:36:01,960
Speaker 1: Yeah I got it. The other person didn't.

723
00:36:02,080 --> 00:36:02,239
Speaker 6: Yeah.

724
00:36:02,480 --> 00:36:06,160
Speaker 3: Our business is a little bit corporate in the maybe

725
00:36:06,239 --> 00:36:10,360
Speaker 3: unexpected sense. We pay ourselves a salary. So the band

726
00:36:10,520 --> 00:36:13,800
Speaker 3: we own what would be considered a touring company and

727
00:36:13,880 --> 00:36:17,440
Speaker 3: a merchandise company and a record label and a publishing company,

728
00:36:17,960 --> 00:36:21,240
Speaker 3: and those companies have a hierarchy of what they pay.

729
00:36:22,440 --> 00:36:25,640
Speaker 3: And then if we have good years, if we have

730
00:36:25,840 --> 00:36:28,759
Speaker 3: years we go, wow, we did really well above then

731
00:36:29,239 --> 00:36:32,200
Speaker 3: that gets into point where you do distributions. So really

732
00:36:32,400 --> 00:36:35,760
Speaker 3: mostly the income from touring, the income from things flow

733
00:36:35,800 --> 00:36:38,719
Speaker 3: into the companies. We set at the beginning of each

734
00:36:38,800 --> 00:36:41,600
Speaker 3: year what the salary is for the guys who are

735
00:36:41,680 --> 00:36:46,960
Speaker 3: running it, which would be us, and then if there

736
00:36:45,960 --> 00:36:51,319
Speaker 3: are wins, that becomes distributions, that becomes bonuses things like that.

737
00:36:51,320 --> 00:36:52,800
Speaker 3: That's a little bit, a little bit of a fusion.

738
00:36:52,960 --> 00:36:55,680
Speaker 1: Okay, if you live in a neighborhood, there might be

739
00:36:55,719 --> 00:36:58,160
Speaker 1: a guy who drives and asks and Martin. There another

740
00:36:58,320 --> 00:37:01,640
Speaker 1: guy might drive a twenty year old Prius h Do

741
00:37:01,640 --> 00:37:03,560
Speaker 1: you look at each other and say, well, man, he's

742
00:37:03,560 --> 00:37:07,279
Speaker 1: spending a lot, he's too tight and he needs to

743
00:37:07,320 --> 00:37:07,839
Speaker 1: spend more.

744
00:37:08,200 --> 00:37:09,080
Speaker 2: It is.

745
00:37:10,840 --> 00:37:13,520
Speaker 3: I don't even know if, because it is incredibly true

746
00:37:13,960 --> 00:37:17,960
Speaker 3: that despite growing up in the same bedroom, you know,

747
00:37:18,160 --> 00:37:21,920
Speaker 3: wearing oftentimes the same clothes, same brand, same everything, we

748
00:37:21,960 --> 00:37:24,520
Speaker 3: don't spend our money the same way. We don't value

749
00:37:24,560 --> 00:37:27,200
Speaker 3: the same kinds of things. And I think the best

750
00:37:27,239 --> 00:37:30,600
Speaker 3: example of that I would have is in recent history.

751
00:37:30,800 --> 00:37:33,239
Speaker 3: I just built a house that I've been wanting to

752
00:37:33,280 --> 00:37:38,359
Speaker 3: build for seventeen years, have been married almost twenty I've

753
00:37:38,360 --> 00:37:40,960
Speaker 3: been thinking about building this house for years and years.

754
00:37:41,000 --> 00:37:45,439
Speaker 3: And I built a house and Taylor bought a bus. Right,

755
00:37:45,719 --> 00:37:49,160
Speaker 3: they cost the same amount of money? Do they have

756
00:37:49,239 --> 00:37:52,799
Speaker 3: the same resale value? Do they have the same bill?

757
00:37:53,160 --> 00:37:55,960
Speaker 2: Zach's house actually wheels underneath his though it's weird.

758
00:37:56,280 --> 00:37:59,520
Speaker 3: So he wants to go on an adventure, right, And

759
00:37:59,600 --> 00:38:02,759
Speaker 3: I want and build a sanctuary, right And and you

760
00:38:03,200 --> 00:38:07,799
Speaker 3: that's that's a hard thing because sometimes, you know, adventure

761
00:38:08,480 --> 00:38:11,840
Speaker 3: wants to do things that have more risk, and sanctuary

762
00:38:11,920 --> 00:38:13,359
Speaker 3: doesn't want to risk anything at all.

763
00:38:13,760 --> 00:38:15,960
Speaker 6: And I, unfortunately spend money on convenience.

764
00:38:16,080 --> 00:38:19,480
Speaker 2: Yeah, I think, No, I think is the most whoa whoa.

765
00:38:19,320 --> 00:38:22,800
Speaker 1: Whoa, whoa, whoa, whoa whoa. Why did you buy a bus, Taylor?

766
00:38:23,120 --> 00:38:24,919
Speaker 1: And have you use the bus?

767
00:38:25,040 --> 00:38:27,760
Speaker 3: Yeah? Cautless, I bought Well, I have seven children, first

768
00:38:27,760 --> 00:38:28,120
Speaker 3: of all.

769
00:38:28,520 --> 00:38:31,520
Speaker 2: And I mean there's in fact, it's a question of

770
00:38:31,520 --> 00:38:33,359
Speaker 2: why didn't we buy a bus twenty years ago?

771
00:38:33,880 --> 00:38:36,200
Speaker 6: Actually because actually the Bay probably should have bought a

772
00:38:36,200 --> 00:38:38,800
Speaker 6: bus about twenty There's actually it's interesting I mean, we

773
00:38:38,840 --> 00:38:40,200
Speaker 6: spent in the whole treery industry.

774
00:38:40,200 --> 00:38:42,080
Speaker 2: People LEAs buses, which makes sense because they're new and

775
00:38:42,080 --> 00:38:44,279
Speaker 2: they're up to date and stuff. But you know, there

776
00:38:44,280 --> 00:38:46,839
Speaker 2: are the rock guys, you know there there's country guys,

777
00:38:46,880 --> 00:38:48,560
Speaker 2: a lot of them as well. That too, were consistently

778
00:38:48,560 --> 00:38:50,600
Speaker 2: than at buying bus. I remember thinking, like they bought

779
00:38:50,640 --> 00:38:54,120
Speaker 2: the bus, why they're buy the bus particularly, I've really bought.

780
00:38:53,920 --> 00:38:54,600
Speaker 3: It for my family.

781
00:38:54,640 --> 00:38:57,600
Speaker 2: Firstly, my wife and I always she's always enjoyed were

782
00:38:57,760 --> 00:39:00,279
Speaker 2: We feel like we sort of move best as a

783
00:39:00,360 --> 00:39:02,200
Speaker 2: unit when we're kind of a little more mobile. It

784
00:39:02,239 --> 00:39:04,560
Speaker 2: seems something about it just simplifies life a little bit.

785
00:39:04,640 --> 00:39:06,440
Speaker 6: They both have itchy feet, that's the short answer.

786
00:39:06,520 --> 00:39:10,120
Speaker 2: And and we have seven kids, so meet with tour, uh,

787
00:39:10,160 --> 00:39:12,160
Speaker 2: you know, being able to have them also at least

788
00:39:12,200 --> 00:39:14,399
Speaker 2: have the option to really be with and just kind

789
00:39:14,400 --> 00:39:16,640
Speaker 2: of a little bit more on our own sort of

790
00:39:16,840 --> 00:39:18,760
Speaker 2: you know itinerary so to speak.

791
00:39:19,200 --> 00:39:20,440
Speaker 3: But but yeah, driven.

792
00:39:20,480 --> 00:39:22,840
Speaker 2: Actually the year that Zach started building his house is

793
00:39:23,000 --> 00:39:25,440
Speaker 2: just getting close to being done now, and that we

794
00:39:25,520 --> 00:39:26,759
Speaker 2: started I bought a bus.

795
00:39:26,800 --> 00:39:27,719
Speaker 3: It is a good comparison.

796
00:39:29,040 --> 00:39:31,759
Speaker 2: I drove the bus on the tour that we were doing,

797
00:39:31,800 --> 00:39:33,960
Speaker 2: so I would drive the bus, own bus driver. I

798
00:39:34,120 --> 00:39:37,680
Speaker 2: drove the bus, did the show, crashed for a few hours,

799
00:39:37,719 --> 00:39:40,160
Speaker 2: woke up and drove to the next city and loved it.

800
00:39:40,520 --> 00:39:42,840
Speaker 6: Yeah. But and then you actually ended up saving the

801
00:39:42,880 --> 00:39:46,360
Speaker 6: tour because we had like the last bust in the

802
00:39:46,480 --> 00:39:49,040
Speaker 6: United States that I happened to have a bad axle.

803
00:39:49,160 --> 00:39:52,480
Speaker 3: And right, Yeah, we had a bus accident.

804
00:39:52,800 --> 00:39:54,920
Speaker 2: It's the only one have we There's never been another

805
00:39:54,960 --> 00:39:58,279
Speaker 2: actual bus accident. We had a truck hit our main

806
00:39:58,360 --> 00:40:01,680
Speaker 2: tour bus. And the thankfully just I mean just gift

807
00:40:01,719 --> 00:40:04,160
Speaker 2: from God that I was had a bus and that

808
00:40:04,200 --> 00:40:06,640
Speaker 2: we the last few shows. We in this particular case,

809
00:40:06,680 --> 00:40:08,600
Speaker 2: we're pulling all of our equipment in a large trailer

810
00:40:08,640 --> 00:40:11,279
Speaker 2: behind the main band bus and cooked it onto mine

811
00:40:11,280 --> 00:40:13,640
Speaker 2: and you guys hopped on planes. We finished the tour.

812
00:40:13,920 --> 00:40:17,640
Speaker 3: But last week it's it's a yeah, it's a great

813
00:40:17,960 --> 00:40:18,959
Speaker 3: I love it. See.

814
00:40:19,000 --> 00:40:21,879
Speaker 1: Okay, let's go are you're going to say that.

815
00:40:21,880 --> 00:40:27,960
Speaker 6: Year I bought a new Forerunner, Yeah, after having won

816
00:40:28,480 --> 00:40:30,400
Speaker 6: twenty years?

817
00:40:30,440 --> 00:40:34,640
Speaker 3: Okay, Okay, let's go back to the management thing.

818
00:40:34,920 --> 00:40:39,000
Speaker 1: Yeah, there are different types of managers. There are managers

819
00:40:39,040 --> 00:40:43,160
Speaker 1: of focus on creative, managers of focus on touring other

820
00:40:43,280 --> 00:40:45,600
Speaker 1: people who were dreaming up new ideas.

821
00:40:46,120 --> 00:40:47,560
Speaker 3: Yeah, business.

822
00:40:47,560 --> 00:40:51,560
Speaker 1: What roles do each of you play in the management operation?

823
00:40:53,880 --> 00:40:56,719
Speaker 6: Well, first of all, give kudos to Rebecca Sarkar, who's

824
00:40:56,760 --> 00:41:00,319
Speaker 6: our GM. She does all the logistical things day in

825
00:41:00,360 --> 00:41:02,640
Speaker 6: and day as far as scheduling is concerned. You know

826
00:41:02,719 --> 00:41:04,319
Speaker 6: she's going to be the one that goes, hey, guys,

827
00:41:04,320 --> 00:41:06,239
Speaker 6: that's too much on the list. You guys know it. Right.

828
00:41:06,320 --> 00:41:08,239
Speaker 6: Of course, we're always tending to actually put too much

829
00:41:08,239 --> 00:41:08,920
Speaker 6: on the list anyway.

830
00:41:09,480 --> 00:41:13,640
Speaker 3: So while we have very distinctly different personalities and needs

831
00:41:13,760 --> 00:41:17,160
Speaker 3: and it fits well with our instruments, I think, and

832
00:41:17,239 --> 00:41:21,319
Speaker 3: so I would describe it mostly that way. Taylor is

833
00:41:22,560 --> 00:41:27,640
Speaker 3: like pianos, like composers, trying to dream up the biggest

834
00:41:27,800 --> 00:41:31,480
Speaker 3: life changing thing possible, use all eighty eight keys. If

835
00:41:31,520 --> 00:41:35,560
Speaker 3: it's not scary, it's not that interesting. And so he

836
00:41:36,000 --> 00:41:39,360
Speaker 3: likes to go big. And and so Isaac I think

837
00:41:39,640 --> 00:41:42,440
Speaker 3: is best when he is playing the role that a

838
00:41:42,600 --> 00:41:45,879
Speaker 3: lead guitar should play, which is it's really the accompaniment.

839
00:41:46,000 --> 00:41:50,439
Speaker 3: It's the embellishment, right, And so it's not always this way,

840
00:41:50,480 --> 00:41:52,760
Speaker 3: but a lot of times it's a big Taylor idea,

841
00:41:53,320 --> 00:41:56,080
Speaker 3: and it's an Isaac going, oh, that's really cool. That

842
00:41:56,080 --> 00:41:59,520
Speaker 3: connects here, here, and here, and then I'm pretty much

843
00:41:59,560 --> 00:42:01,719
Speaker 3: the one going like, hey, guys, we are not going

844
00:42:01,800 --> 00:42:07,320
Speaker 3: to do that. That's expensive. That sounds way into.

845
00:42:07,280 --> 00:42:10,759
Speaker 6: We've got to make it more efficient, like drilling down.

846
00:42:11,520 --> 00:42:13,920
Speaker 2: That's an interesting description, Yeah, and I think there's a

847
00:42:13,920 --> 00:42:15,919
Speaker 2: lot a lot of truth to that. And I think

848
00:42:16,520 --> 00:42:19,920
Speaker 2: particularly we we found we found some really core business

849
00:42:19,960 --> 00:42:23,319
Speaker 2: that people know, but things like merchandising and fulfillment and

850
00:42:23,360 --> 00:42:26,520
Speaker 2: fan club you know, that's that's a whole world, you know,

851
00:42:26,760 --> 00:42:29,239
Speaker 2: and that's you know, Zach particularly has always been an artist,

852
00:42:29,320 --> 00:42:32,880
Speaker 2: so he's engaged. When you think about management, management is

853
00:42:32,960 --> 00:42:35,520
Speaker 2: usually takes on the kind of infrastructure that is sort

854
00:42:35,520 --> 00:42:37,200
Speaker 2: of the business, and a lot of artists don't carry

855
00:42:37,200 --> 00:42:39,880
Speaker 2: as much of their office, so to speak, their home office,

856
00:42:40,040 --> 00:42:42,520
Speaker 2: and so we we have some of the components of

857
00:42:42,560 --> 00:42:45,279
Speaker 2: the overall business. It's all in our roof, and so

858
00:42:45,760 --> 00:42:47,480
Speaker 2: there is a little bit of the bridge between that

859
00:42:47,560 --> 00:42:50,680
Speaker 2: creative the band's job and who the manager is off

860
00:42:50,680 --> 00:42:54,200
Speaker 2: and sort of grabbing and so our natural giftings kind

861
00:42:54,200 --> 00:42:56,120
Speaker 2: of you know, connect to those things.

862
00:42:56,200 --> 00:42:59,680
Speaker 3: I think I think because of being the artist, a

863
00:42:59,719 --> 00:43:05,759
Speaker 3: lot of the creative stuff becomes assumed, becomes built in.

864
00:43:05,960 --> 00:43:08,680
Speaker 3: It's like these days you expect all cars to have

865
00:43:08,719 --> 00:43:12,280
Speaker 3: an automatic transmission and electric windows and an air conditioner.

866
00:43:13,560 --> 00:43:20,040
Speaker 3: Our creative process is not the same as the administrative process, right,

867
00:43:20,480 --> 00:43:24,719
Speaker 3: and so in that sense we almost I think there's

868
00:43:24,719 --> 00:43:26,040
Speaker 3: some flipping on its head.

869
00:43:26,239 --> 00:43:26,319
Speaker 6: Ye.

870
00:43:27,280 --> 00:43:29,400
Speaker 3: You know, Isaac as a creator when it comes to

871
00:43:29,480 --> 00:43:32,719
Speaker 3: the world, he's not having a good time unless he's

872
00:43:32,880 --> 00:43:35,800
Speaker 3: not thinking about the rules at all. He just wants

873
00:43:35,840 --> 00:43:38,840
Speaker 3: to feel it. And Taylor wants to get nitty gritty

874
00:43:38,960 --> 00:43:42,520
Speaker 3: and stop everything until everything is done and in its place.

875
00:43:42,640 --> 00:43:46,320
Speaker 3: I don't want to work on the next process because

876
00:43:47,280 --> 00:43:50,120
Speaker 3: the first when it comes to as an administrator, he goes,

877
00:43:50,200 --> 00:43:52,600
Speaker 3: it's not scary enough, it's not big enough. When it

878
00:43:52,640 --> 00:43:55,480
Speaker 3: comes to the creative process, he goes, I haven't finished

879
00:43:56,040 --> 00:44:00,080
Speaker 3: making it perfect and big. And I flipped to the

880
00:44:00,080 --> 00:44:02,280
Speaker 3: other side and go, man, you gotta be more scared.

881
00:44:02,320 --> 00:44:04,560
Speaker 3: You got to finish faster, you gotta go you gotta

882
00:44:04,600 --> 00:44:08,279
Speaker 3: be crazier, because it's sort of the other side of

883
00:44:08,320 --> 00:44:12,520
Speaker 3: that brain that that changes the way we work, and

884
00:44:12,560 --> 00:44:15,040
Speaker 3: it can be hard to bring both those things together.

885
00:44:15,880 --> 00:44:18,640
Speaker 2: Yeah, I think he's in really super interesting articulation, and

886
00:44:18,680 --> 00:44:21,160
Speaker 2: I think again points to that being a band on

887
00:44:21,239 --> 00:44:24,560
Speaker 2: creatives and having these, you know, the management function within

888
00:44:24,600 --> 00:44:27,759
Speaker 2: your shop, the lines are a little different. I think

889
00:44:27,800 --> 00:44:29,800
Speaker 2: I'm the old than the typical I guess, or the

890
00:44:30,360 --> 00:44:31,720
Speaker 2: standard I think for our industry.

891
00:44:31,760 --> 00:44:34,759
Speaker 6: Sorry, I think I'm the only one in the band

892
00:44:34,760 --> 00:44:37,240
Speaker 6: that particular has an interest in actually being an engineer,

893
00:44:37,280 --> 00:44:40,200
Speaker 6: like a recording engineer. Yeah, even though I think you

894
00:44:40,239 --> 00:44:42,799
Speaker 6: guys are all capable of it in some capacity or another.

895
00:44:42,800 --> 00:44:45,040
Speaker 2: I think I'm always been a technical like you really

896
00:44:45,080 --> 00:44:48,960
Speaker 2: like to troubleshoot, I mean mixing engineering, recording like that's

897
00:44:49,040 --> 00:44:50,480
Speaker 2: I think it's really fun for me.

898
00:44:51,160 --> 00:44:56,960
Speaker 1: Okay, you guys finish each other sentences. I have two sisters.

899
00:44:57,400 --> 00:44:59,560
Speaker 1: We don't get along all the time. Doesn't mean we're

900
00:44:59,600 --> 00:45:02,480
Speaker 1: not fan we don't talk. Yeah, so am I seeing

901
00:45:02,520 --> 00:45:05,560
Speaker 1: the moment of harmony? Is it always like this or

902
00:45:05,640 --> 00:45:08,719
Speaker 1: you're arguing? You talking every day or you're not talk

903
00:45:08,800 --> 00:45:10,799
Speaker 1: for a month. What's going on between the three of you?

904
00:45:11,640 --> 00:45:13,600
Speaker 2: I think it's a mix. I mean we have we

905
00:45:13,680 --> 00:45:16,680
Speaker 2: have some serious challenges. We have some deep conflicts of things,

906
00:45:16,680 --> 00:45:18,160
Speaker 2: you know, and I think as you got older too,

907
00:45:18,600 --> 00:45:21,279
Speaker 2: you know, you evolve, right, people have you start in

908
00:45:21,360 --> 00:45:23,799
Speaker 2: the same bedroom, in the same bunk beds, and you have.

909
00:45:23,760 --> 00:45:25,200
Speaker 6: A lot less responsibilities.

910
00:45:25,280 --> 00:45:28,040
Speaker 2: But I would say for me, there's a deep there's

911
00:45:28,080 --> 00:45:30,440
Speaker 2: a deep respect between us. Like I mean, even when

912
00:45:30,480 --> 00:45:32,520
Speaker 2: we really disagree and we we have some things that

913
00:45:32,520 --> 00:45:34,120
Speaker 2: we you know, like man, that's just not a priority

914
00:45:34,160 --> 00:45:37,040
Speaker 2: for me. We have a deep respect that has been

915
00:45:37,120 --> 00:45:40,200
Speaker 2: earned frankly over a lifetime, you know. And I like

916
00:45:40,239 --> 00:45:42,280
Speaker 2: to say that, you know, it's.

917
00:45:42,160 --> 00:45:44,680
Speaker 3: Like I can make fun of my brother, but you can't.

918
00:45:45,280 --> 00:45:47,000
Speaker 3: You know. It's that it's that spirit.

919
00:45:47,040 --> 00:45:49,200
Speaker 2: It's that like you know, the like the group of whatever,

920
00:45:49,239 --> 00:45:51,440
Speaker 2: pick your ethnic core group of that came you know,

921
00:45:51,480 --> 00:45:53,239
Speaker 2: into New York City. It's like these are my you know,

922
00:45:53,280 --> 00:45:55,439
Speaker 2: these are my cousins, and these are my there's that hey,

923
00:45:55,440 --> 00:45:57,560
Speaker 2: this is my people, these are my you know, my family.

924
00:45:57,640 --> 00:46:00,319
Speaker 2: So there's a blood is thicker than water thing that

925
00:46:00,440 --> 00:46:03,359
Speaker 2: I think has been true. But we have very very

926
00:46:03,400 --> 00:46:06,200
Speaker 2: different I mean zachly describing the business side, I mean drummer,

927
00:46:06,480 --> 00:46:10,400
Speaker 2: keyboard player, guitarist as our primary there's that's kind of

928
00:46:10,600 --> 00:46:13,360
Speaker 2: that's kind of who we are, and even our personal

929
00:46:13,360 --> 00:46:15,399
Speaker 2: lives and our business lives and our music. I mean,

930
00:46:15,840 --> 00:46:19,560
Speaker 2: those relationships, those dynamics. You know, we do not agree

931
00:46:19,560 --> 00:46:21,200
Speaker 2: on a lot of things. But I think that's partly

932
00:46:21,280 --> 00:46:23,279
Speaker 2: why we can be somewhat of a unit, because we're

933
00:46:23,320 --> 00:46:26,080
Speaker 2: not actually a lot of times in the same lane.

934
00:46:26,200 --> 00:46:27,000
Speaker 3: I mean, is that fair?

935
00:46:27,080 --> 00:46:30,080
Speaker 6: Well, where it gets complicated is that Zach plays guitar

936
00:46:30,280 --> 00:46:33,759
Speaker 6: and keyboard too, and you play drums and keyboard and

937
00:46:33,760 --> 00:46:34,480
Speaker 6: guitar too.

938
00:46:34,320 --> 00:46:35,280
Speaker 3: And you play keyboard.

939
00:46:35,400 --> 00:46:38,200
Speaker 6: I played guitar, guitar most of the time, keyboards sometimes,

940
00:46:38,280 --> 00:46:41,080
Speaker 6: But I particularly would love to just engineer and mix

941
00:46:41,440 --> 00:46:43,080
Speaker 6: records and tell you guys what to do.

942
00:46:43,160 --> 00:46:46,200
Speaker 3: So if they only listen to their big brother, if

943
00:46:46,200 --> 00:46:50,560
Speaker 3: they only listen to when we talk about our relationships, right,

944
00:46:50,960 --> 00:46:54,520
Speaker 3: the one relationship most people understand that is like this.

945
00:46:55,640 --> 00:46:59,200
Speaker 3: There are not many working relationships that last from your

946
00:46:59,239 --> 00:47:01,720
Speaker 3: youth to your old age. And we have the chance,

947
00:47:01,920 --> 00:47:05,000
Speaker 3: if we want to, to probably still be doing this

948
00:47:05,520 --> 00:47:08,800
Speaker 3: another thirty to forty years from now.

949
00:47:09,000 --> 00:47:10,120
Speaker 6: Right, is terrifying.

950
00:47:10,239 --> 00:47:12,680
Speaker 3: Right if you look at a band like Three Dog Night, right,

951
00:47:12,719 --> 00:47:14,840
Speaker 3: those guys are you know, which we love and we

952
00:47:14,880 --> 00:47:17,920
Speaker 3: just saw that Danny is in his eighties and he's

953
00:47:17,920 --> 00:47:20,160
Speaker 3: still on stage, and you look at the Beach Boys,

954
00:47:20,200 --> 00:47:21,040
Speaker 3: and you know.

955
00:47:21,280 --> 00:47:22,240
Speaker 6: Doc guys are in their eighties.

956
00:47:22,320 --> 00:47:24,200
Speaker 3: Doctor Love is in his eighties.

957
00:47:24,200 --> 00:47:26,239
Speaker 2: Even the Doobies who were just with Michael McDonald and

958
00:47:26,239 --> 00:47:28,160
Speaker 2: the Wonderful for such a great band in their seventies

959
00:47:28,200 --> 00:47:29,359
Speaker 2: and they're still killing.

960
00:47:29,239 --> 00:47:30,640
Speaker 6: So man, they were so good.

961
00:47:31,440 --> 00:47:37,240
Speaker 3: I think it's about the ability to communicate that really

962
00:47:37,280 --> 00:47:39,560
Speaker 3: makes the difference between the relationships that last and the

963
00:47:39,640 --> 00:47:42,839
Speaker 3: relationships that fail. And that's true of marriages, and that's

964
00:47:42,840 --> 00:47:45,719
Speaker 3: true of bands, that's true of business partners, and so

965
00:47:45,880 --> 00:47:48,919
Speaker 3: you I think for us though, we are very far

966
00:47:48,960 --> 00:47:52,279
Speaker 3: from perfect. Starting at a very young age, learning to

967
00:47:52,360 --> 00:47:56,920
Speaker 3: express your feelings, learning to write into a story that

968
00:47:57,080 --> 00:48:00,160
Speaker 3: is understandable, the thing you're going through, the way you

969
00:48:00,200 --> 00:48:02,759
Speaker 3: feel about that girl, the person you want to punch

970
00:48:02,800 --> 00:48:06,080
Speaker 3: in the face, whatever that feeling is, has been a

971
00:48:06,280 --> 00:48:10,600
Speaker 3: hugely beneficial thing to our relationship as as brothers. And

972
00:48:10,640 --> 00:48:15,239
Speaker 3: so sometimes the therapy session is taking place in the

973
00:48:15,239 --> 00:48:20,560
Speaker 3: interview right sometimes, And sometimes the therapy session is taking

974
00:48:20,560 --> 00:48:23,560
Speaker 3: place in the song that is on the record right Wow.

975
00:48:23,719 --> 00:48:28,600
Speaker 3: Sometimes that a song a couple of years ago that

976
00:48:28,680 --> 00:48:32,200
Speaker 3: I started called change right And at that moment, that

977
00:48:32,280 --> 00:48:36,560
Speaker 3: song was probably written directly directly to Isaac and Tailor like,

978
00:48:36,880 --> 00:48:38,880
Speaker 3: why don't you stop doing that stuff?

979
00:48:39,320 --> 00:48:43,360
Speaker 2: I've been really seriously, please stop it.

980
00:48:43,719 --> 00:48:46,520
Speaker 3: I would I would say it is the relationship with

981
00:48:46,600 --> 00:48:50,440
Speaker 3: brothers is easy when we are doing the things we

982
00:48:50,520 --> 00:48:53,920
Speaker 3: have trained ourselves to do so well, which is to

983
00:48:54,080 --> 00:48:58,640
Speaker 3: be on stage playing those roles, playing those songs. And

984
00:48:58,680 --> 00:49:05,479
Speaker 3: it's it's hard when it is just theoretical. It's hard

985
00:49:05,520 --> 00:49:10,240
Speaker 3: when it is not about the dream and the story

986
00:49:10,440 --> 00:49:15,319
Speaker 3: and it's just about people's perception and what we want

987
00:49:15,480 --> 00:49:18,640
Speaker 3: to get done. And that's not unique. We're brothers. We fight,

988
00:49:18,840 --> 00:49:21,400
Speaker 3: we have really hard times. My wife would say, I

989
00:49:21,800 --> 00:49:26,319
Speaker 3: don't know how you are capable of going to the

990
00:49:26,440 --> 00:49:31,240
Speaker 3: office and having a five hour argument and then going

991
00:49:31,360 --> 00:49:33,880
Speaker 3: back to the office the next day. How have you

992
00:49:33,960 --> 00:49:37,000
Speaker 3: not quit? And I go like, I just thought that

993
00:49:37,080 --> 00:49:41,760
Speaker 3: life was about struggling together. You know, life is so

994
00:49:42,000 --> 00:49:45,400
Speaker 3: often about struggling together. And that's written into our masochism,

995
00:49:46,200 --> 00:49:49,000
Speaker 3: that's written into our music, that's written into you know,

996
00:49:49,280 --> 00:49:53,520
Speaker 3: our beliefs in the world, like, struggle is not the enemy. Struggle,

997
00:49:53,719 --> 00:49:55,239
Speaker 3: the question is what you're struggling for?

998
00:49:55,560 --> 00:49:59,919
Speaker 1: Yeah, okay, how long might it be till you speak

999
00:50:00,080 --> 00:50:03,480
Speaker 1: to one another or essentially connecting, you know, text message whatever,

1000
00:50:03,880 --> 00:50:04,520
Speaker 1: every day.

1001
00:50:05,480 --> 00:50:07,920
Speaker 2: I mean, it honestly depends on the season. I mean

1002
00:50:07,960 --> 00:50:11,120
Speaker 2: there are times like because we work creatively, and a

1003
00:50:11,120 --> 00:50:13,799
Speaker 2: lot of times there's seasons of tour where we're with

1004
00:50:13,880 --> 00:50:17,520
Speaker 2: each other every day constantly. But I would say there's

1005
00:50:17,719 --> 00:50:20,439
Speaker 2: there when there truly are breaks, you know, and we're

1006
00:50:20,480 --> 00:50:23,880
Speaker 2: not in a big project. It could easily be a

1007
00:50:23,920 --> 00:50:26,799
Speaker 2: week or so, as far as it unless it's the

1008
00:50:26,880 --> 00:50:28,200
Speaker 2: requirement because we run a business.

1009
00:50:28,239 --> 00:50:30,360
Speaker 6: I think I actually texted you all week while you

1010
00:50:30,400 --> 00:50:32,400
Speaker 6: were going with your family, not directly.

1011
00:50:32,760 --> 00:50:34,440
Speaker 3: It's a hard one to define. It's a hard one.

1012
00:50:34,640 --> 00:50:37,600
Speaker 2: There's a lot of there's a lot ofstical communications about

1013
00:50:37,760 --> 00:50:40,760
Speaker 2: you know, by choice versus by responsibility.

1014
00:50:41,280 --> 00:50:45,359
Speaker 6: Okay, so by choice never by responsibility all the time.

1015
00:50:45,480 --> 00:50:52,600
Speaker 3: Yeah, let me here. Here's here's the it's different entire Isaac.

1016
00:50:53,040 --> 00:50:55,319
Speaker 3: Isaac had to confine me. I just moved. I spent

1017
00:50:55,400 --> 00:50:58,280
Speaker 3: about two weeks moving from one house to a new house,

1018
00:50:58,800 --> 00:51:00,960
Speaker 3: and Isaac had to call me like, dude, are you

1019
00:51:01,040 --> 00:51:04,719
Speaker 3: moving all the furniture by yourself? I'm like, maybe, He's like,

1020
00:51:05,080 --> 00:51:07,200
Speaker 3: are you not going to call me? I've got two

1021
00:51:07,239 --> 00:51:10,840
Speaker 3: teenage sons that are six y three, that are strong,

1022
00:51:10,960 --> 00:51:13,600
Speaker 3: like are you gonna am? I gonna find you underneath

1023
00:51:13,640 --> 00:51:17,920
Speaker 3: an armoiir like like dead, like bro call me So

1024
00:51:17,960 --> 00:51:20,080
Speaker 3: I think, I think it's different for each of us,

1025
00:51:20,360 --> 00:51:23,719
Speaker 3: but we get such a saturation that I as a

1026
00:51:23,760 --> 00:51:27,680
Speaker 3: general rule, it's it's hard to find the difference between

1027
00:51:27,880 --> 00:51:31,279
Speaker 3: family and work. And it's been that way since I

1028
00:51:31,360 --> 00:51:34,799
Speaker 3: was literally six years old. Right six years old, we

1029
00:51:34,880 --> 00:51:38,479
Speaker 3: play our first concert as the Hanson Brothers, and that's

1030
00:51:38,600 --> 00:51:42,279
Speaker 3: us just singing a cappella. And since that day we

1031
00:51:42,440 --> 00:51:46,200
Speaker 3: have been called brothers by our family, the brothers. We

1032
00:51:46,280 --> 00:51:49,640
Speaker 3: have a fourth brother. He's not included in the brothers.

1033
00:51:49,680 --> 00:51:53,680
Speaker 3: There's an entity that is Hanson that exists within the family,

1034
00:51:54,120 --> 00:51:57,760
Speaker 3: and then there is something else, and it's not always clear.

1035
00:51:57,880 --> 00:51:58,600
Speaker 3: We don't.

1036
00:52:00,440 --> 00:52:02,840
Speaker 2: Since it's a reminder, it's important to a reminder. We

1037
00:52:02,960 --> 00:52:07,400
Speaker 2: also have wives and children and and talking about what

1038
00:52:07,440 --> 00:52:09,879
Speaker 2: he's saying, like the difference, you know, hard to draw

1039
00:52:09,920 --> 00:52:12,120
Speaker 2: a line. One of the things that I think in

1040
00:52:12,160 --> 00:52:16,280
Speaker 2: a good way has amplified and also increases the gap

1041
00:52:16,320 --> 00:52:18,080
Speaker 2: of Hey, I'm the challenge. You haven't heard from me

1042
00:52:18,120 --> 00:52:21,840
Speaker 2: for a while. I wonder, well, you're literally you're the

1043
00:52:21,960 --> 00:52:24,479
Speaker 2: dad of a whole crew. You're a dad of a crew,

1044
00:52:24,600 --> 00:52:29,120
Speaker 2: and that keeping that sort of other sort of fiefdom alive.

1045
00:52:30,120 --> 00:52:32,360
Speaker 2: In a band like this, which is so connected and

1046
00:52:32,400 --> 00:52:34,880
Speaker 2: so you know, integrated, you have to sort of be

1047
00:52:35,280 --> 00:52:38,040
Speaker 2: You really have to take you really have to seek

1048
00:52:38,120 --> 00:52:41,160
Speaker 2: that time because there are there's so many blurry lines

1049
00:52:41,200 --> 00:52:42,000
Speaker 2: like we even you know.

1050
00:52:42,160 --> 00:52:47,480
Speaker 3: The short answer is we have never gone had a

1051
00:52:47,680 --> 00:52:52,160
Speaker 3: period without some show to do, some business, meaning to

1052
00:52:52,200 --> 00:52:55,840
Speaker 3: have that was long enough to discover how long it

1053
00:52:55,880 --> 00:52:59,600
Speaker 3: would be before we text each other. Right, There's never

1054
00:52:59,680 --> 00:53:04,640
Speaker 3: been more than about maybe two weeks. In the last

1055
00:53:05,440 --> 00:53:08,480
Speaker 3: there was a two years where there wasn't a band

1056
00:53:08,600 --> 00:53:09,239
Speaker 3: thing to do.

1057
00:53:17,000 --> 00:53:20,920
Speaker 1: Okay, let's let's switch gears a little bit, one by one, Isaac,

1058
00:53:22,760 --> 00:53:24,400
Speaker 1: When did you meet your wife?

1059
00:53:25,080 --> 00:53:27,880
Speaker 6: So? I met my wife on September nineteenth, two thousand

1060
00:53:27,880 --> 00:53:32,319
Speaker 6: and three, at the New Orleans House of Blues. She

1061
00:53:32,640 --> 00:53:37,000
Speaker 6: was at one of our shows on our Underneath Acoustic tour. Right,

1062
00:53:38,800 --> 00:53:41,839
Speaker 6: I think it's on Decatur Avenue over there. I love

1063
00:53:41,880 --> 00:53:46,400
Speaker 6: New Orleans and anyway, she was there with two friends.

1064
00:53:47,320 --> 00:53:50,720
Speaker 6: One of her friends is very tall. She's a little

1065
00:53:50,719 --> 00:53:52,879
Speaker 6: an inch taller and has platinum blonde hair, and then

1066
00:53:52,880 --> 00:53:55,080
Speaker 6: my wife has kind of brunette blonde hair and is

1067
00:53:55,560 --> 00:53:56,240
Speaker 6: about an inch.

1068
00:53:56,080 --> 00:53:57,520
Speaker 3: Sure, trying to paint a picture for the.

1069
00:53:58,360 --> 00:54:01,120
Speaker 6: Yeah, exactly. And so I just they were kind of

1070
00:54:01,239 --> 00:54:05,359
Speaker 6: right about center in the in the crowd, and I

1071
00:54:05,560 --> 00:54:08,799
Speaker 6: noticed her and couldn't stop staring at her. And I

1072
00:54:08,800 --> 00:54:13,160
Speaker 6: think it was really awkward for her. According to her report.

1073
00:54:13,120 --> 00:54:15,280
Speaker 3: It was awkward for everyone.

1074
00:54:15,920 --> 00:54:18,960
Speaker 6: And and so yeah, I made sure she didn't leave.

1075
00:54:19,000 --> 00:54:20,600
Speaker 6: I had to go to a great effort to get

1076
00:54:20,719 --> 00:54:22,080
Speaker 6: to believe it or not, I had to go to

1077
00:54:22,120 --> 00:54:25,080
Speaker 6: great effort to get her attention, because I think she

1078
00:54:25,120 --> 00:54:26,120
Speaker 6: didn't want the attention.

1079
00:54:26,760 --> 00:54:30,960
Speaker 1: She's what exactly did you do and how did you connect?

1080
00:54:31,400 --> 00:54:32,160
Speaker 3: Oh? Well she was.

1081
00:54:32,200 --> 00:54:35,239
Speaker 6: So she's pretty much dead center in front of me

1082
00:54:35,400 --> 00:54:38,360
Speaker 6: at this particular, you know, set of shows, because I

1083
00:54:38,400 --> 00:54:40,600
Speaker 6: was in the center of the band set up. I

1084
00:54:40,640 --> 00:54:42,680
Speaker 6: was in the center of the stage and the acoustic tour,

1085
00:54:43,080 --> 00:54:45,240
Speaker 6: and so she was right in the center. She's probably

1086
00:54:45,280 --> 00:54:50,680
Speaker 6: about five six people back, and I basically just sang

1087
00:54:50,880 --> 00:54:52,400
Speaker 6: every single song straight at her.

1088
00:54:52,520 --> 00:54:55,759
Speaker 3: Yeah, didn't you practically call security on her? No? No, no,

1089
00:54:55,800 --> 00:54:56,879
Speaker 3: I did, I did.

1090
00:54:57,239 --> 00:54:58,560
Speaker 4: She was believe.

1091
00:54:59,000 --> 00:55:02,480
Speaker 3: Somebody get the bouncer she's already asked, can't leave the show,

1092
00:55:02,600 --> 00:55:04,719
Speaker 3: and you're gonna have to break your neck to get her?

1093
00:55:04,800 --> 00:55:07,760
Speaker 6: No, I I fold tilt, like, I threw a guitar

1094
00:55:07,800 --> 00:55:10,959
Speaker 6: pick at her, hit her with it, and I was like, yeah,

1095
00:55:11,040 --> 00:55:14,160
Speaker 6: you go over there, you know, And she was like huh.

1096
00:55:14,200 --> 00:55:16,480
Speaker 6: And then she started to leave and I panicked, and

1097
00:55:16,520 --> 00:55:18,720
Speaker 6: so I got one of the local security.

1098
00:55:18,280 --> 00:55:20,759
Speaker 3: People to go find you, go find her.

1099
00:55:20,760 --> 00:55:23,479
Speaker 6: I was like, see those two people the blonde plot

1100
00:55:23,520 --> 00:55:26,160
Speaker 6: and blind must meet them. Yeah, and so I kind

1101
00:55:26,160 --> 00:55:28,920
Speaker 6: of I'm a hopeless romantic and so uh and I

1102
00:55:29,000 --> 00:55:33,480
Speaker 6: was clearly hopeless stoppless that night. But anyway, it worked out.

1103
00:55:33,320 --> 00:55:35,960
Speaker 3: Which is so interesting because okay, who whoa, whoa, whoa, whoa, whoa.

1104
00:55:36,760 --> 00:55:41,360
Speaker 1: You're obviously interested, You're smith, you have the security rainer in,

1105
00:55:42,320 --> 00:55:45,279
Speaker 1: You're now face to face. Is she into you?

1106
00:55:45,880 --> 00:55:51,400
Speaker 6: She she is enough to stick around, you know. I

1107
00:55:51,440 --> 00:55:53,839
Speaker 6: mean we spent all we spent like.

1108
00:55:53,880 --> 00:55:56,680
Speaker 3: Calm down, slow down, and answered the question.

1109
00:55:57,360 --> 00:56:01,279
Speaker 6: Yes. I mean the short answer is yes. I mean yeah,

1110
00:56:01,320 --> 00:56:04,040
Speaker 6: she she she'd take care of number.

1111
00:56:04,520 --> 00:56:05,359
Speaker 3: Yeah, I gave her.

1112
00:56:05,719 --> 00:56:08,560
Speaker 1: Okay, okay, but you're in a touring rock band. She

1113
00:56:08,640 --> 00:56:12,360
Speaker 1: lives in New Orleans, how do you sustain the relationship

1114
00:56:12,719 --> 00:56:14,800
Speaker 1: and keep it going to the point you get married?

1115
00:56:15,160 --> 00:56:18,120
Speaker 6: On the phone? Uh? And also I went to see her.

1116
00:56:18,160 --> 00:56:20,200
Speaker 6: She's actually originally from Panama City, Florida.

1117
00:56:21,440 --> 00:56:23,000
Speaker 2: Real quick, you just occurred to me, are you guys

1118
00:56:23,000 --> 00:56:26,479
Speaker 2: feel recording visuals on your side? I just no, okay,

1119
00:56:26,840 --> 00:56:28,680
Speaker 2: because he's read yeah, no, no.

1120
00:56:28,520 --> 00:56:30,520
Speaker 1: No, That's what the internet is for.

1121
00:56:33,440 --> 00:56:35,960
Speaker 6: So on the phone, you know, that's how you stay

1122
00:56:36,000 --> 00:56:39,640
Speaker 6: in touch. And I went to see her several different times, uh,

1123
00:56:39,760 --> 00:56:43,040
Speaker 6: right after we'd met. And then I, you know, I

1124
00:56:43,200 --> 00:56:47,399
Speaker 6: brought her out to shows, you know, uh, in New York,

1125
00:56:47,480 --> 00:56:51,319
Speaker 6: in Michigan, in different places, and you know, we'd stay

1126
00:56:51,360 --> 00:56:53,880
Speaker 6: in touch. In fact, actually, at one point over the

1127
00:56:53,920 --> 00:56:55,920
Speaker 6: course of a summer, she actually moved to Oklahoma for

1128
00:56:55,960 --> 00:56:59,719
Speaker 6: like three months because we just hadn't been around each other,

1129
00:57:00,640 --> 00:57:02,040
Speaker 6: and I was just like, well, we got to figure

1130
00:57:02,040 --> 00:57:05,080
Speaker 6: out if this works, you know. Interestingly enough, I accidentally

1131
00:57:05,080 --> 00:57:06,000
Speaker 6: broke up with her at.

1132
00:57:05,880 --> 00:57:10,000
Speaker 3: That particular, accidentally broke up with her. He's a mess.

1133
00:57:10,160 --> 00:57:10,760
Speaker 3: I'm a mess.

1134
00:57:10,880 --> 00:57:13,160
Speaker 6: He's a mess. It's a wonder that.

1135
00:57:13,200 --> 00:57:15,879
Speaker 1: She Oh, since everybody's talking about what do you mean

1136
00:57:15,920 --> 00:57:17,120
Speaker 1: you accidentally broke up?

1137
00:57:17,920 --> 00:57:20,160
Speaker 6: Well, I broke up with her a couple of times

1138
00:57:20,160 --> 00:57:22,200
Speaker 6: over the course of that three year period before we

1139
00:57:22,240 --> 00:57:27,280
Speaker 6: got married. Why because life is complicated and my wife

1140
00:57:27,280 --> 00:57:31,640
Speaker 6: is an introvert and I'm a severe extrovert, and so

1141
00:57:32,280 --> 00:57:36,760
Speaker 6: when we were on the phone together, it was it

1142
00:57:36,800 --> 00:57:39,080
Speaker 6: was always a little bit harder on the phone, but

1143
00:57:39,120 --> 00:57:42,640
Speaker 6: when she was with me, it was really easy and

1144
00:57:42,680 --> 00:57:46,080
Speaker 6: it was really fun, and so it just the difference.

1145
00:57:45,800 --> 00:57:49,400
Speaker 3: Was just really instance. I think you know exactly why

1146
00:57:49,440 --> 00:57:53,080
Speaker 3: by your meeting of her in the first place, which

1147
00:57:53,120 --> 00:57:56,520
Speaker 3: is she's standing in the center of the crowd. You

1148
00:57:56,600 --> 00:58:00,360
Speaker 3: are beaming at her with laser eyes, and she's going,

1149
00:58:00,440 --> 00:58:03,240
Speaker 3: who me, No, I'm not sure. This is a lot

1150
00:58:03,280 --> 00:58:06,640
Speaker 3: of attention, This is a lot of energy, right, Yeah,

1151
00:58:07,360 --> 00:58:09,600
Speaker 3: and yeah it works when it worked.

1152
00:58:09,680 --> 00:58:12,360
Speaker 1: Oh okay, okay, what was she doing? How old were

1153
00:58:12,440 --> 00:58:14,560
Speaker 1: you at the time? How old was she? And what

1154
00:58:14,680 --> 00:58:16,120
Speaker 1: was she doing in Panama City?

1155
00:58:16,320 --> 00:58:19,200
Speaker 6: Okay? So yeah, So she and her friends had come

1156
00:58:19,240 --> 00:58:22,040
Speaker 6: to New Orleans to see our show because her best

1157
00:58:22,080 --> 00:58:25,440
Speaker 6: friend was a big Hanson fan, and so they decided

1158
00:58:25,600 --> 00:58:27,320
Speaker 6: we're gonna have a girl's weekend and go to New Orleans.

1159
00:58:27,320 --> 00:58:30,240
Speaker 6: She is nineteen, her other friends are nineteen, so they

1160
00:58:30,280 --> 00:58:32,560
Speaker 6: go to the show and spent a few days in

1161
00:58:32,680 --> 00:58:36,560
Speaker 6: Orleans and I was twenty two.

1162
00:58:37,360 --> 00:58:38,280
Speaker 3: Yeah like that.

1163
00:58:38,400 --> 00:58:41,480
Speaker 1: Yeah, I tell okay, you're the oldest brother.

1164
00:58:41,680 --> 00:58:42,600
Speaker 3: Yeah.

1165
00:58:42,720 --> 00:58:47,800
Speaker 4: The band has this incredible success no one around the

1166
00:58:47,840 --> 00:58:52,480
Speaker 4: world in a way that no one is today. Yeah,

1167
00:58:52,520 --> 00:58:55,360
Speaker 4: to use the vernacular of rock and roll, did you

1168
00:58:55,480 --> 00:58:56,520
Speaker 4: take advantage of this?

1169
00:58:58,160 --> 00:59:00,920
Speaker 6: Well, we would have killed him, They would have They

1170
00:59:00,960 --> 00:59:03,120
Speaker 6: would have killed me. Yeah, No, I did not. I

1171
00:59:03,160 --> 00:59:07,160
Speaker 6: did not take advantage of it. Uh. You know, I

1172
00:59:07,160 --> 00:59:09,640
Speaker 6: have a really good relationship with my mom, and my

1173
00:59:09,840 --> 00:59:12,720
Speaker 6: mom made it very clear that she did not want

1174
00:59:12,720 --> 00:59:18,560
Speaker 6: her sons being reckless with their relationships and and with

1175
00:59:18,560 --> 00:59:21,840
Speaker 6: with women. She would basically imply something to the effect of,

1176
00:59:22,120 --> 00:59:24,560
Speaker 6: treat her like you would like you would treat me,

1177
00:59:24,720 --> 00:59:27,280
Speaker 6: and or like you would treat your sisters and uh

1178
00:59:27,560 --> 00:59:35,040
Speaker 6: and be respectful. So yeah, I was. I was respectful

1179
00:59:35,040 --> 00:59:38,440
Speaker 6: of the uh of the distance that was necessary.

1180
00:59:40,120 --> 00:59:43,640
Speaker 1: Okay, okay, how many children do you have now?

1181
00:59:43,880 --> 00:59:46,400
Speaker 6: My wife and have three kids. We have a seventeen

1182
00:59:46,440 --> 00:59:49,000
Speaker 6: year old, a sixteen year old, and a ten year old.

1183
00:59:50,000 --> 00:59:50,960
Speaker 1: And what are they up to?

1184
00:59:51,840 --> 00:59:52,600
Speaker 3: Uh?

1185
00:59:52,640 --> 00:59:58,040
Speaker 6: Well, my oldest son, Everett really loves guitar. God bless him.

1186
00:59:59,080 --> 00:59:59,520
Speaker 3: Poor guy.

1187
01:00:00,000 --> 01:00:02,960
Speaker 6: He plays very very well, and he does have he

1188
01:00:03,000 --> 01:00:05,920
Speaker 6: does have a songwriting skill and his kind of honing

1189
01:00:05,960 --> 01:00:09,560
Speaker 6: those skills. I think if he wants to put in

1190
01:00:09,840 --> 01:00:12,320
Speaker 6: enough work to really do it, there is definitely a

1191
01:00:12,400 --> 01:00:14,960
Speaker 6: chance that he could make a career in music if

1192
01:00:15,000 --> 01:00:18,920
Speaker 6: he's willing to work hard enough. My other son, Monroe,

1193
01:00:20,320 --> 01:00:24,800
Speaker 6: is sixteen years old, and he's again, both my sons

1194
01:00:24,800 --> 01:00:29,000
Speaker 6: are about sixty three and big kid, very athletic. He

1195
01:00:29,960 --> 01:00:33,120
Speaker 6: throws a baseball really hard. He throws like eighty two

1196
01:00:33,280 --> 01:00:35,160
Speaker 6: eighty three miles an hour, you know, and he's and

1197
01:00:35,200 --> 01:00:39,600
Speaker 6: he just turned sixteen, so yeah, yeah, and your daughter's

1198
01:00:39,680 --> 01:00:44,000
Speaker 6: just and your third child, My third child is her

1199
01:00:44,080 --> 01:00:47,360
Speaker 6: name is Odette, and she's ten, and she is a

1200
01:00:47,600 --> 01:00:52,120
Speaker 6: major extrovert and just loves people and sings whenever she

1201
01:00:52,160 --> 01:00:55,360
Speaker 6: wants to and is a lot of fun. But she's ten,

1202
01:00:55,480 --> 01:00:58,120
Speaker 6: so you know, figure aspiration.

1203
01:00:58,200 --> 01:01:00,760
Speaker 3: It's so funny. We're not allowed to say she's just ten.

1204
01:01:00,880 --> 01:01:04,320
Speaker 3: I mean, at ten years old, we had already been

1205
01:01:04,480 --> 01:01:08,120
Speaker 3: doing the band for four years and and I mean

1206
01:01:08,560 --> 01:01:10,680
Speaker 3: we almost had a record deal, we'd already had I think,

1207
01:01:11,240 --> 01:01:15,400
Speaker 3: what she's got to pick this thing? You're speaking to

1208
01:01:15,480 --> 01:01:16,760
Speaker 3: something that Everett says.

1209
01:01:16,520 --> 01:01:18,360
Speaker 6: To me and goes, dad, do you have any idea

1210
01:01:18,360 --> 01:01:21,080
Speaker 6: how much pressure it is to be your son at seventeen?

1211
01:01:22,120 --> 01:01:26,440
Speaker 1: That's okay, Let's let's switch to Taylor. Man, how did

1212
01:01:26,440 --> 01:01:27,440
Speaker 1: you meet your wife?

1213
01:01:27,560 --> 01:01:29,880
Speaker 2: Well, you're gonna sense a theme. I met my wife

1214
01:01:29,880 --> 01:01:34,240
Speaker 2: at a show as well, I guess technically, Well, so

1215
01:01:34,280 --> 01:01:36,960
Speaker 2: she and her friend. Again, there's a pair they were

1216
01:01:37,000 --> 01:01:39,360
Speaker 2: at We did a sohole series of promotion events to

1217
01:01:39,360 --> 01:01:42,080
Speaker 2: our second tour, and we told a series of marketing

1218
01:01:42,080 --> 01:01:44,760
Speaker 2: events with Macy's department stores, and her and her friend.

1219
01:01:44,800 --> 01:01:47,840
Speaker 2: Her friend was a local model, and they were both

1220
01:01:47,880 --> 01:01:50,640
Speaker 2: there and they we did a whole show like there's

1221
01:01:50,640 --> 01:01:52,960
Speaker 2: a little local modeling show with our event we did,

1222
01:01:53,080 --> 01:01:56,680
Speaker 2: and they came to the show, the actual concert we did.

1223
01:01:56,720 --> 01:01:59,520
Speaker 2: They're from Atlanta that night?

1224
01:02:00,600 --> 01:02:02,919
Speaker 3: Was it that night? That sex day? Then the next

1225
01:02:02,960 --> 01:02:05,560
Speaker 3: day and and this is two thousand, so I could.

1226
01:02:05,400 --> 01:02:09,640
Speaker 2: Say I was sixteen, she was sixteen, and she was

1227
01:02:09,720 --> 01:02:13,680
Speaker 2: you know, super super cute, and we met after the show,

1228
01:02:14,440 --> 01:02:19,200
Speaker 2: and basically I was so uninterested in dating or frankly, again,

1229
01:02:19,560 --> 01:02:21,840
Speaker 2: here we are with with with lots of female fans.

1230
01:02:21,880 --> 01:02:24,280
Speaker 2: Of course, I mean we're that does not go by

1231
01:02:24,520 --> 01:02:28,320
Speaker 2: missed by us, but in a way like now they

1232
01:02:28,320 --> 01:02:31,000
Speaker 2: think about it, it's kind of wild. I We're just

1233
01:02:31,120 --> 01:02:33,880
Speaker 2: still who we are, Like I was so focused on

1234
01:02:34,320 --> 01:02:36,920
Speaker 2: what we were trying to do and like basically beating

1235
01:02:36,960 --> 01:02:40,200
Speaker 2: the odds as a band. Like girls were, I mean beautiful. Frankly,

1236
01:02:40,240 --> 01:02:42,080
Speaker 2: we've seen a lot of beautiful girls. Like That's one

1237
01:02:42,080 --> 01:02:43,480
Speaker 2: of the great gifts of getting to do what we

1238
01:02:43,520 --> 01:02:46,080
Speaker 2: do is yes, we've seen a lot of beautiful girls,

1239
01:02:45,120 --> 01:02:50,280
Speaker 2: but no interest frankly really in you know, chasing and

1240
01:02:50,440 --> 01:02:55,439
Speaker 2: particularly and this met my wife names Natalie and Starr

1241
01:02:55,520 --> 01:02:59,640
Speaker 2: after the show, and she was just we just clicked immediately,

1242
01:02:59,680 --> 01:03:03,040
Speaker 2: I mean almost too Like I couldn't even try and

1243
01:03:03,560 --> 01:03:05,680
Speaker 2: you know, turn off the connection I had. It's like

1244
01:03:05,720 --> 01:03:07,640
Speaker 2: when you meet somebody and you immediately feel like you

1245
01:03:08,080 --> 01:03:10,640
Speaker 2: know them and you know and and we had the

1246
01:03:10,680 --> 01:03:13,720
Speaker 2: craziest and most rock and roll thing that happened immediately

1247
01:03:13,760 --> 01:03:16,200
Speaker 2: after the show. I can't still can't even believe this

1248
01:03:16,240 --> 01:03:18,400
Speaker 2: was happening. So we played the Tabernacle Theater that night

1249
01:03:18,400 --> 01:03:21,320
Speaker 2: in Atlanta, amazing theater. I love that place. And underneath

1250
01:03:21,360 --> 01:03:25,040
Speaker 2: in the club below us was was Mick Taylor from

1251
01:03:25,080 --> 01:03:29,800
Speaker 2: The Rolling Stones doing a solo show and somebody said, hey,

1252
01:03:30,080 --> 01:03:32,240
Speaker 2: Mick Taylor for the Rolling Stones is downstairs plane.

1253
01:03:32,280 --> 01:03:35,000
Speaker 3: We're like what, and so we just we rocked down there.

1254
01:03:35,840 --> 01:03:36,480
Speaker 6: Most of the crew.

1255
01:03:36,600 --> 01:03:39,200
Speaker 2: It was like a like a weird almost famous situation,

1256
01:03:39,280 --> 01:03:42,400
Speaker 2: like what is happening? So we immediately just we just clicked.

1257
01:03:42,400 --> 01:03:45,840
Speaker 2: And I joked that she totally played me early on

1258
01:03:46,720 --> 01:03:49,960
Speaker 2: because she was super super cute and and of course

1259
01:03:50,520 --> 01:03:54,600
Speaker 2: I was really not frankly interested in girlfriends or relationships.

1260
01:03:54,640 --> 01:03:57,120
Speaker 3: It was like band, a band, band.

1261
01:03:56,960 --> 01:04:00,720
Speaker 2: Or nothing, you know, And and she totally threw in.

1262
01:04:00,840 --> 01:04:02,680
Speaker 2: She knew that we loved rock and roll, in classic

1263
01:04:02,760 --> 01:04:05,120
Speaker 2: rock bands, and and she told me she like Steppin'

1264
01:04:05,160 --> 01:04:07,080
Speaker 2: Wolf and she went down like the sixties bands.

1265
01:04:07,080 --> 01:04:09,760
Speaker 3: I was like, man, this girl's amazing. Who is it?

1266
01:04:09,960 --> 01:04:13,400
Speaker 3: She's she's incredible. So we she'd done her homework.

1267
01:04:13,440 --> 01:04:16,080
Speaker 2: But you know, the thing is she she and I

1268
01:04:16,080 --> 01:04:18,000
Speaker 2: I would really say, I am just so blown away

1269
01:04:18,040 --> 01:04:20,160
Speaker 2: by like the life I've had now. You know, we

1270
01:04:20,240 --> 01:04:23,520
Speaker 2: got married before I was twenty two and a half years.

1271
01:04:23,720 --> 01:04:27,520
Speaker 2: You know, we were never together more than nine days

1272
01:04:27,560 --> 01:04:30,640
Speaker 2: prior to getting married. We got decided we got married,

1273
01:04:30,680 --> 01:04:33,880
Speaker 2: and the thing was we'd already lived so much life.

1274
01:04:33,920 --> 01:04:36,160
Speaker 2: We dated remotely, just like Ike when he was talking

1275
01:04:36,160 --> 01:04:38,680
Speaker 2: about you're living this remote life. You know, she's flying

1276
01:04:38,720 --> 01:04:41,800
Speaker 2: back and forth. You're teenagers, and it's does it. There's

1277
01:04:41,800 --> 01:04:44,040
Speaker 2: no comparison. I don't know anybody that I can even

1278
01:04:44,080 --> 01:04:47,680
Speaker 2: talk to about the relationship dynamic we had because it's

1279
01:04:47,720 --> 01:04:51,480
Speaker 2: so odd, but it worked because it for us, it

1280
01:04:51,600 --> 01:04:53,960
Speaker 2: was like we immediately had this And I don't know

1281
01:04:54,000 --> 01:04:56,200
Speaker 2: if proof for other things, but with Natalie and I,

1282
01:04:56,240 --> 01:04:59,240
Speaker 2: we just really immediately sort of were in friends. It

1283
01:04:59,280 --> 01:05:00,920
Speaker 2: was like you just kind of had a click and

1284
01:05:00,960 --> 01:05:04,160
Speaker 2: you just rolled easily together. And here I am, you know,

1285
01:05:04,440 --> 01:05:06,720
Speaker 2: twenty three years later with seven child.

1286
01:05:06,800 --> 01:05:10,200
Speaker 1: So you're you're you're married just before you're twenty years old?

1287
01:05:10,360 --> 01:05:11,880
Speaker 1: How long until you have a kid.

1288
01:05:12,000 --> 01:05:15,760
Speaker 3: Right out of the gate? And yeah, they're at that

1289
01:05:15,840 --> 01:05:19,000
Speaker 3: age when everything works, you know, it just all works.

1290
01:05:19,760 --> 01:05:21,120
Speaker 1: You know, how many kids do you have?

1291
01:05:21,160 --> 01:05:21,320
Speaker 6: Have?

1292
01:05:21,360 --> 01:05:21,680
Speaker 3: Seven?

1293
01:05:23,360 --> 01:05:26,560
Speaker 1: Is there any reason you have seven as opposed to

1294
01:05:26,600 --> 01:05:27,760
Speaker 1: two or eleven? Well?

1295
01:05:27,800 --> 01:05:33,160
Speaker 3: You know, science mostly No, I don't didn't take biology

1296
01:05:33,200 --> 01:05:34,600
Speaker 3: and homes you know.

1297
01:05:34,800 --> 01:05:38,439
Speaker 2: We just we always loved I would say this, Yes,

1298
01:05:38,480 --> 01:05:40,800
Speaker 2: obviously we could have you know, could have not had

1299
01:05:40,880 --> 01:05:43,720
Speaker 2: more children. We could have had one, two, three. You know,

1300
01:05:43,800 --> 01:05:47,400
Speaker 2: obviously everybody knows how that works. But I think we

1301
01:05:47,520 --> 01:05:49,760
Speaker 2: both found Natalie and I have both found that we

1302
01:05:49,880 --> 01:05:54,000
Speaker 2: really liked that, We really enjoyed it more than either

1303
01:05:54,040 --> 01:05:55,800
Speaker 2: one of us thought. She was one of those people

1304
01:05:55,800 --> 01:05:58,200
Speaker 2: that I think thought she would be like super career,

1305
01:05:58,400 --> 01:06:02,000
Speaker 2: like she's super nerdy, smart historian into that she likes,

1306
01:06:02,920 --> 01:06:05,440
Speaker 2: she's bookish, you know, and me here I am we're

1307
01:06:05,440 --> 01:06:07,080
Speaker 2: doing our thing working since I was nine.

1308
01:06:07,880 --> 01:06:09,720
Speaker 3: But we I think we both found we just really

1309
01:06:09,840 --> 01:06:10,480
Speaker 3: liked it.

1310
01:06:10,520 --> 01:06:12,960
Speaker 2: And my the accidental thing for me that that has

1311
01:06:13,040 --> 01:06:16,400
Speaker 2: now occurred in a big way is I also realized

1312
01:06:16,520 --> 01:06:19,640
Speaker 2: how much kind of the life we've led there's a

1313
01:06:19,640 --> 01:06:22,080
Speaker 2: lot of connectivity to the chaos of big familydom.

1314
01:06:22,080 --> 01:06:22,880
Speaker 3: You know, it's this sort of.

1315
01:06:22,920 --> 01:06:24,200
Speaker 6: Well a big family.

1316
01:06:24,440 --> 01:06:25,280
Speaker 3: We're part of a big family.

1317
01:06:25,280 --> 01:06:27,080
Speaker 2: We're three of you know, with the three oldest of seven,

1318
01:06:27,200 --> 01:06:29,880
Speaker 2: and so we just really started we enjoyed them and

1319
01:06:30,080 --> 01:06:32,640
Speaker 2: we thought five five was like a real line in

1320
01:06:32,680 --> 01:06:35,040
Speaker 2: the sand, like we were good. Five was an amazing group,

1321
01:06:36,000 --> 01:06:38,920
Speaker 2: and it just it was like we both felt like

1322
01:06:39,000 --> 01:06:41,360
Speaker 2: maybe there was a little more to this story, so

1323
01:06:42,280 --> 01:06:42,520
Speaker 2: that the.

1324
01:06:42,520 --> 01:06:44,240
Speaker 6: Bigger kids as a surprise.

1325
01:06:44,960 --> 01:06:48,040
Speaker 3: It's less of a surprise. Actually, Okay, it really wasn't

1326
01:06:48,080 --> 01:06:48,600
Speaker 3: it really was.

1327
01:06:48,680 --> 01:06:51,480
Speaker 2: It was the least surprise actually, of the over the

1328
01:06:51,760 --> 01:06:53,640
Speaker 2: kind of having kids was was number six.

1329
01:06:53,680 --> 01:06:56,400
Speaker 3: And I think, you know, it's interesting.

1330
01:06:56,480 --> 01:06:58,440
Speaker 2: I never would have sought thought if you go back

1331
01:06:58,480 --> 01:07:01,040
Speaker 2: to me as a teenager or young you know, younger

1332
01:07:01,040 --> 01:07:03,400
Speaker 2: than a teenager, even thinking oh yeah, I'm gonna have

1333
01:07:03,440 --> 01:07:03,959
Speaker 2: seven kids.

1334
01:07:03,960 --> 01:07:05,080
Speaker 3: But it's a blast.

1335
01:07:05,480 --> 01:07:06,439
Speaker 6: I would have never thought you would.

1336
01:07:06,560 --> 01:07:09,920
Speaker 1: Okay, it's a lot of fun. So you have seven kids?

1337
01:07:09,960 --> 01:07:11,800
Speaker 1: What are their ages and what are they up to?

1338
01:07:12,600 --> 01:07:18,240
Speaker 3: Twenty one? My oldest is biggest passion is piano and music.

1339
01:07:19,160 --> 01:07:19,320
Speaker 3: You know.

1340
01:07:19,400 --> 01:07:22,800
Speaker 2: My second is she's kind of a curator. She's like,

1341
01:07:23,080 --> 01:07:27,480
Speaker 2: she likes films, she likes fashion. She's you know right,

1342
01:07:27,600 --> 01:07:30,000
Speaker 2: she's probably not college bound, it's just not her things.

1343
01:07:30,080 --> 01:07:32,960
Speaker 2: She's kind of interned and worked on film and fashion

1344
01:07:33,040 --> 01:07:36,000
Speaker 2: things and styled a little bit. She's into photography, so

1345
01:07:36,480 --> 01:07:40,240
Speaker 2: she's our third is definitely a musician. He's a drummer

1346
01:07:40,800 --> 01:07:42,440
Speaker 2: or just kind of one of those kids that just

1347
01:07:42,480 --> 01:07:44,640
Speaker 2: picked stuff up and you go like, how did you

1348
01:07:44,720 --> 01:07:47,240
Speaker 2: when did you learn to do susophone? Like that kind

1349
01:07:47,240 --> 01:07:49,560
Speaker 2: of not actually susophone, but he's just one of those

1350
01:07:49,600 --> 01:07:52,360
Speaker 2: people that is musical like that. Zach has one like

1351
01:07:52,400 --> 01:07:56,040
Speaker 2: that that's just like figure stuff out. My fourth is

1352
01:07:56,080 --> 01:08:00,440
Speaker 2: also super creative. I realized I was not saying names.

1353
01:08:00,480 --> 01:08:04,800
Speaker 2: Ezra Penelope River is my three, and Vigo is our fourth.

1354
01:08:05,560 --> 01:08:10,560
Speaker 2: He's fifteen and just got his drivers permit today and

1355
01:08:10,720 --> 01:08:13,800
Speaker 2: super creative. Also always says I had a really pragmatic mind,

1356
01:08:13,840 --> 01:08:16,160
Speaker 2: like very ambitious, like always had. I was watching a

1357
01:08:16,240 --> 01:08:19,240
Speaker 2: video of him talking about building weather domes like when

1358
01:08:19,240 --> 01:08:22,080
Speaker 2: he was thirteen, Like he's just interested in stuff.

1359
01:08:22,120 --> 01:08:23,920
Speaker 6: He's ambitious and analytical.

1360
01:08:24,040 --> 01:08:27,920
Speaker 3: Yeah. And then my number five will Almina. We call

1361
01:08:27,960 --> 01:08:28,360
Speaker 3: her Willa.

1362
01:08:28,760 --> 01:08:31,840
Speaker 2: She's always been sort of a drama queen, like in

1363
01:08:31,880 --> 01:08:35,599
Speaker 2: the sense of liking drama, like acting comedy, like she's funny.

1364
01:08:35,640 --> 01:08:37,639
Speaker 2: She puts on little shows and she's super good.

1365
01:08:37,720 --> 01:08:39,400
Speaker 3: She create drama in your house.

1366
01:08:40,240 --> 01:08:43,160
Speaker 2: Yes to a degree, but she but she is actually

1367
01:08:43,200 --> 01:08:46,080
Speaker 2: really creative. She she makes like puppet shows and writes

1368
01:08:46,120 --> 01:08:48,000
Speaker 2: stories and always that's always been her.

1369
01:08:48,400 --> 01:08:48,640
Speaker 3: I mean.

1370
01:08:48,720 --> 01:08:52,160
Speaker 2: Then Indiana is our number six. Now my wife jokes

1371
01:08:52,160 --> 01:08:54,320
Speaker 2: that like I put it in order for him, like

1372
01:08:54,360 --> 01:08:57,760
Speaker 2: I ordered him, like by mail. Because he's this, you know,

1373
01:08:57,960 --> 01:09:01,160
Speaker 2: he just he's a high energy she too smart for

1374
01:09:01,160 --> 01:09:04,680
Speaker 2: his own good, ready up, ready for anything, super extroverted.

1375
01:09:05,160 --> 01:09:09,479
Speaker 2: And then our youngest, Willowmita is the golden child. Truly

1376
01:09:09,560 --> 01:09:14,200
Speaker 2: is spoiled for life. She she is adored by everyone

1377
01:09:14,360 --> 01:09:16,760
Speaker 2: to the point that like, man, you are so but

1378
01:09:17,160 --> 01:09:19,519
Speaker 2: truly she is actually incredibly her middle name is joy

1379
01:09:19,640 --> 01:09:22,599
Speaker 2: and she really is a like incredibly joyful human. I

1380
01:09:22,640 --> 01:09:24,439
Speaker 2: don't think that's just for being a seven child, it's

1381
01:09:24,520 --> 01:09:28,360
Speaker 2: just her personality. So yet to know because she's three.

1382
01:09:28,479 --> 01:09:30,880
Speaker 2: You know, we'll see what she does. But so, yeah,

1383
01:09:31,080 --> 01:09:33,479
Speaker 2: it's a big group of people, and we talk about

1384
01:09:33,520 --> 01:09:36,360
Speaker 2: this because there's twenty five or six cousins between all

1385
01:09:36,400 --> 01:09:39,960
Speaker 2: of us. Between all of us, it's amazing how you

1386
01:09:39,960 --> 01:09:42,439
Speaker 2: can have the same you know, pair of parents in

1387
01:09:42,479 --> 01:09:45,040
Speaker 2: these different clusters and you still have all these such

1388
01:09:45,160 --> 01:09:49,040
Speaker 2: completely different kids, like they have their own Like how

1389
01:09:49,080 --> 01:09:50,360
Speaker 2: did you get that combination?

1390
01:09:50,520 --> 01:09:52,599
Speaker 3: Like I'm not it still blows my mind.

1391
01:10:00,360 --> 01:10:02,400
Speaker 1: Okay, Zach, how'd you meet your wife?

1392
01:10:02,720 --> 01:10:06,240
Speaker 3: As third? So in Taylor's story, there was a model

1393
01:10:07,479 --> 01:10:09,920
Speaker 3: that brought his wife to our concert. My wife is

1394
01:10:09,960 --> 01:10:13,720
Speaker 3: the model, so basically I met her then I was

1395
01:10:13,760 --> 01:10:18,160
Speaker 3: about fourteen and I was dating another girl, but it

1396
01:10:18,240 --> 01:10:21,800
Speaker 3: was immediately clear that I'm like, I just need to

1397
01:10:22,000 --> 01:10:24,759
Speaker 3: know you. And about a year later we started dating,

1398
01:10:25,200 --> 01:10:26,960
Speaker 3: and about six months later I knew I was going

1399
01:10:27,000 --> 01:10:30,040
Speaker 3: to marry her. But at fifteen and a half, it's

1400
01:10:30,360 --> 01:10:35,559
Speaker 3: usually frowned upon to get married. And so she was

1401
01:10:35,560 --> 01:10:38,439
Speaker 3: in college, she finished her finest degree, went to school

1402
01:10:39,120 --> 01:10:41,880
Speaker 3: just on scholarships and things, and so we said, hey,

1403
01:10:42,160 --> 01:10:44,519
Speaker 3: you're just going to finish school. So at twenty we

1404
01:10:44,560 --> 01:10:45,160
Speaker 3: got married.

1405
01:10:46,640 --> 01:10:50,160
Speaker 1: We are the she was also how old was she twenty.

1406
01:10:49,840 --> 01:10:52,720
Speaker 3: Two twenty when we got married, so two years a

1407
01:10:52,800 --> 01:10:56,120
Speaker 3: little older, same age, went to high school with Taylor's wife.

1408
01:10:56,160 --> 01:10:58,879
Speaker 6: Actually interesting that all of our wives are basically exactly.

1409
01:10:58,920 --> 01:11:01,639
Speaker 3: This tells me the maturity life all of the brothers exactly.

1410
01:11:02,600 --> 01:11:07,960
Speaker 3: You know, we are probably like I said, like the most,

1411
01:11:08,920 --> 01:11:12,120
Speaker 3: I don't want anything from my kids. I just want

1412
01:11:12,160 --> 01:11:16,000
Speaker 3: him to love the act of caring for other people

1413
01:11:16,080 --> 01:11:20,559
Speaker 3: and and find something that inspires them and makes them,

1414
01:11:20,920 --> 01:11:24,280
Speaker 3: you know, have the opportunity to be with people. You

1415
01:11:24,320 --> 01:11:27,559
Speaker 3: do want them to be respectful. That's difficult, That's what

1416
01:11:27,560 --> 01:11:30,599
Speaker 3: I mean. And so we have we have five kids.

1417
01:11:30,600 --> 01:11:36,280
Speaker 3: We've been married eighteen years and Shepherd is sixteen, and

1418
01:11:36,479 --> 01:11:38,840
Speaker 3: I have no idea what he's going to do. What

1419
01:11:38,960 --> 01:11:43,920
Speaker 3: I do know is he's probably a genius. I just

1420
01:11:44,000 --> 01:11:47,679
Speaker 3: can't figure it out. He's incredibly kind. This dude. He's

1421
01:11:47,760 --> 01:11:50,840
Speaker 3: just like when he gets into something, it is unbelievable

1422
01:11:51,680 --> 01:11:52,920
Speaker 3: how much he knows about it.

1423
01:11:53,320 --> 01:11:54,519
Speaker 6: I wonder where he gets that from.

1424
01:11:54,600 --> 01:11:59,320
Speaker 3: Yeah, Junior, our thirteen year old daughter is we finally

1425
01:11:59,320 --> 01:12:03,960
Speaker 3: found an ath and the family. So she's way into athletics,

1426
01:12:04,000 --> 01:12:10,400
Speaker 3: and you know, they're all just awesome. Abraham's are third.

1427
01:12:10,439 --> 01:12:12,680
Speaker 3: He's the musician in the family. He ever decides he

1428
01:12:12,720 --> 01:12:16,120
Speaker 3: wants to. It's interesting to see because I see a

1429
01:12:16,240 --> 01:12:20,080
Speaker 3: very similar child to myself. You know, I never would

1430
01:12:20,080 --> 01:12:22,479
Speaker 3: have been in a band if if these guys didn't

1431
01:12:22,520 --> 01:12:25,360
Speaker 3: need help. That's sort of the story of the Hanson

1432
01:12:25,400 --> 01:12:29,040
Speaker 3: brothers is is Isaac and Taylor were actively singing and

1433
01:12:29,040 --> 01:12:31,599
Speaker 3: wanting to sing, and my mom came over and said, Zach,

1434
01:12:31,920 --> 01:12:36,639
Speaker 3: your brothers need your help, and so I came to sing.

1435
01:12:36,920 --> 01:12:39,920
Speaker 3: And he's sort of that way. Abraham is ten. He's

1436
01:12:40,000 --> 01:12:43,599
Speaker 3: named after Aba Boreol Junior and Able Boreoal Senior. Two

1437
01:12:43,640 --> 01:12:48,120
Speaker 3: amazing musicians we just love obviously the father of all

1438
01:12:48,160 --> 01:12:57,040
Speaker 3: the religions, Abraham's interesting to look at a guy he's

1439
01:12:57,560 --> 01:13:00,559
Speaker 3: about to turn eleven, and that's the age I was

1440
01:13:00,600 --> 01:13:04,639
Speaker 3: when I really probably people knew the band Umbop came out.

1441
01:13:04,680 --> 01:13:07,720
Speaker 3: I was eleven into twelve, And to look at him

1442
01:13:07,720 --> 01:13:10,800
Speaker 3: and go like, you've got all of that stuff that

1443
01:13:10,840 --> 01:13:14,479
Speaker 3: we were doing. I wonder when and what it will

1444
01:13:14,479 --> 01:13:16,640
Speaker 3: take for you decide you want to do something with it,

1445
01:13:16,680 --> 01:13:19,760
Speaker 3: because it's such a different thing. And then my younger two,

1446
01:13:19,840 --> 01:13:25,280
Speaker 3: Lucille and Quincy, are named for another amazing musician, Quincy Jones.

1447
01:13:26,200 --> 01:13:29,120
Speaker 3: You know, like who knows, they're just their kids. They're

1448
01:13:29,320 --> 01:13:33,599
Speaker 3: seven and three and beautiful and full of their own

1449
01:13:33,600 --> 01:13:37,160
Speaker 3: ideas and incredibly opinionated, just like their father. And I

1450
01:13:37,600 --> 01:13:41,160
Speaker 3: apologize to their mother every day. I'm so sorry.

1451
01:13:41,640 --> 01:13:44,360
Speaker 6: Well, I will say also to your younger three are

1452
01:13:44,400 --> 01:13:47,400
Speaker 6: definitely more extroverted than the older two.

1453
01:13:47,400 --> 01:13:48,559
Speaker 3: The older two are a little more.

1454
01:13:48,400 --> 01:13:50,920
Speaker 6: Shy and a little more to themselves.

1455
01:13:50,960 --> 01:13:54,719
Speaker 3: Not a surprise that the guy who spends his career

1456
01:13:54,840 --> 01:13:58,719
Speaker 3: behind a cage is more introvertied and has more introverted children.

1457
01:13:58,760 --> 01:14:00,519
Speaker 3: But I think you know, the main thing with all

1458
01:14:00,520 --> 01:14:05,120
Speaker 3: of it is really provide them every opportunity possible and then,

1459
01:14:05,680 --> 01:14:09,320
Speaker 3: if possible, teach them that life is not about getting

1460
01:14:09,360 --> 01:14:11,519
Speaker 3: what you want, but about what you want to work for.

1461
01:14:12,040 --> 01:14:14,920
Speaker 3: And you know that's really it, you know, I mean,

1462
01:14:14,960 --> 01:14:20,240
Speaker 3: it's the best lives are lived in some service to something,

1463
01:14:20,400 --> 01:14:24,599
Speaker 3: service to greater humanity, service to a greater craft, but

1464
01:14:24,640 --> 01:14:28,840
Speaker 3: certainly not service to your own needs, to your own wants.

1465
01:14:28,920 --> 01:14:34,400
Speaker 3: It's living for something bigger egos, a bit destructive. Yeah,

1466
01:14:34,400 --> 01:14:35,519
Speaker 3: and that's what we're trying to do.

1467
01:14:35,800 --> 01:14:38,679
Speaker 1: Okay, let's go back to the three of you. Tell

1468
01:14:38,720 --> 01:14:42,240
Speaker 1: me about your education. Did you go to school, did

1469
01:14:42,280 --> 01:14:42,920
Speaker 1: you graduate?

1470
01:14:42,960 --> 01:14:45,280
Speaker 3: What happened? It's full of a lot of holes and

1471
01:14:45,320 --> 01:14:48,200
Speaker 3: then a lot of specialization. That's what I would say.

1472
01:14:47,840 --> 01:14:50,519
Speaker 3: We are in Oklahoma. I don't know if this is

1473
01:14:50,560 --> 01:14:53,599
Speaker 3: still true. At the time, Oklahoma was the only state

1474
01:14:53,680 --> 01:14:56,760
Speaker 3: or one of the only states that has homeschooling in

1475
01:14:56,800 --> 01:14:59,040
Speaker 3: the state constitution, and so that's where we grew up.

1476
01:14:59,320 --> 01:15:02,360
Speaker 3: And so home was a big deal a lot for

1477
01:15:02,479 --> 01:15:05,479
Speaker 3: religious reasons, people who want to teach their kids the

1478
01:15:05,479 --> 01:15:08,160
Speaker 3: way they see the world, but also in our case,

1479
01:15:08,160 --> 01:15:12,400
Speaker 3: it really played a huge role in the freedom to

1480
01:15:12,439 --> 01:15:16,479
Speaker 3: take time out of regular school days and spend that

1481
01:15:16,600 --> 01:15:19,760
Speaker 3: doing things that wouldn't normally be allowed, like being in

1482
01:15:19,840 --> 01:15:25,200
Speaker 3: dance class and music classes, playing concerts in the afternoon,

1483
01:15:25,320 --> 01:15:30,439
Speaker 3: places where other kids were in school, practicing music. You know,

1484
01:15:30,479 --> 01:15:33,280
Speaker 3: our parents very quickly said, like, this is part of

1485
01:15:33,320 --> 01:15:38,400
Speaker 3: your education. They were fairly big into the arts. Our

1486
01:15:38,439 --> 01:15:41,479
Speaker 3: mom was a vocal major in college, went with a

1487
01:15:41,479 --> 01:15:45,280
Speaker 3: scholarship to North Texas State. So they loved plays, they

1488
01:15:45,400 --> 01:15:48,120
Speaker 3: loved drama. Our dad took dance in college and then

1489
01:15:48,160 --> 01:15:51,439
Speaker 3: decided to be instead of account and so it was

1490
01:15:51,520 --> 01:15:55,280
Speaker 3: like they saw it as valuable that we would sing

1491
01:15:55,400 --> 01:15:58,000
Speaker 3: and play. And well, if anyone who has multiple children

1492
01:15:58,479 --> 01:16:03,320
Speaker 3: knows that if your kids are doing something together without fighting, right,

1493
01:16:03,640 --> 01:16:08,040
Speaker 3: that's that's productive. You pretty much will move mountains just

1494
01:16:08,200 --> 01:16:11,280
Speaker 3: to let them do that together. And so that's what's working.

1495
01:16:11,479 --> 01:16:11,559
Speaker 2: Well.

1496
01:16:11,560 --> 01:16:14,120
Speaker 3: You definitely had some holes in our You guys stick more.

1497
01:16:14,320 --> 01:16:17,120
Speaker 3: You know, we did more science than you did, a

1498
01:16:17,120 --> 01:16:18,160
Speaker 3: lot more science.

1499
01:16:18,400 --> 01:16:23,320
Speaker 6: Science was almost non existent, certainly, plenty of literature, certainly,

1500
01:16:23,360 --> 01:16:26,720
Speaker 6: plenty of history, certainly, plenty of art related kind of

1501
01:16:26,760 --> 01:16:28,599
Speaker 6: going to the louver and stuff like that.

1502
01:16:28,760 --> 01:16:31,760
Speaker 3: Once we broke especially, we were traveling.

1503
01:16:31,439 --> 01:16:33,519
Speaker 6: Well and again we were I was sixteen, so is

1504
01:16:33,520 --> 01:16:35,439
Speaker 6: that couldn't even in high school yet, and we're going

1505
01:16:35,600 --> 01:16:38,200
Speaker 6: doing those things, you know, And I would have been

1506
01:16:38,320 --> 01:16:40,680
Speaker 6: I would have been a sophomore in high school when

1507
01:16:40,680 --> 01:16:43,240
Speaker 6: the first record broke, so you know, you're doing our

1508
01:16:43,280 --> 01:16:48,200
Speaker 6: mom was really good at shall we say, making school

1509
01:16:48,280 --> 01:16:51,559
Speaker 6: lessons out of life experiences, so she would be the

1510
01:16:51,560 --> 01:16:53,400
Speaker 6: one that would say, no, we got to take the weekend,

1511
01:16:53,840 --> 01:16:57,280
Speaker 6: you know, or take a day off and take the

1512
01:16:57,320 --> 01:16:59,960
Speaker 6: boys to this thing or that thing. They got to go,

1513
01:17:00,680 --> 01:17:02,479
Speaker 6: you know, to a play, they got to go see

1514
01:17:02,479 --> 01:17:03,559
Speaker 6: the louver. They gotta go see.

1515
01:17:03,760 --> 01:17:06,519
Speaker 2: But none of us have college degrees, and you know,

1516
01:17:06,680 --> 01:17:09,160
Speaker 2: whatever high school is, you know, very.

1517
01:17:09,840 --> 01:17:14,360
Speaker 6: I think I think technically want to officially have a

1518
01:17:14,439 --> 01:17:15,280
Speaker 6: high school diplomas.

1519
01:17:15,280 --> 01:17:18,520
Speaker 3: Because we were working so much. When I was about fifteen,

1520
01:17:18,880 --> 01:17:22,280
Speaker 3: we realized that I could get emancipated and that would

1521
01:17:22,320 --> 01:17:26,760
Speaker 3: allow me to work more than just short four to

1522
01:17:26,840 --> 01:17:29,519
Speaker 3: six hour days on movie sets. It's more about that

1523
01:17:29,600 --> 01:17:33,400
Speaker 3: supervised and and so you could actually work as an adult.

1524
01:17:33,479 --> 01:17:38,400
Speaker 3: So at sixteen, I graduated from high school and was emancipated,

1525
01:17:38,479 --> 01:17:42,760
Speaker 3: and so that was like a freedom suddenly. Education and

1526
01:17:43,120 --> 01:17:46,680
Speaker 3: time with school teachers at the tonight show didn't have

1527
01:17:47,360 --> 01:17:49,200
Speaker 3: You could choose to do what you want, and of course,

1528
01:17:49,680 --> 01:17:51,840
Speaker 3: you know you're already at this point that would have

1529
01:17:51,880 --> 01:17:55,639
Speaker 3: been working on our third album, not including Live Almos

1530
01:17:55,720 --> 01:17:57,760
Speaker 3: none teen Christmas albums. You know, we toured all over

1531
01:17:57,760 --> 01:18:00,759
Speaker 3: the world, and you kind of go, do you really

1532
01:18:00,800 --> 01:18:03,040
Speaker 3: need to be going to school or are you already

1533
01:18:03,080 --> 01:18:06,880
Speaker 3: in some weird form of business school because you're learning

1534
01:18:06,960 --> 01:18:10,000
Speaker 3: your business that you already have a business you're running.

1535
01:18:10,400 --> 01:18:11,880
Speaker 2: I will say this though, I think one of the

1536
01:18:11,880 --> 01:18:16,799
Speaker 2: things that I see a lot is so non traditional

1537
01:18:16,840 --> 01:18:17,800
Speaker 2: in our education paths.

1538
01:18:17,800 --> 01:18:18,439
Speaker 3: So what do I know?

1539
01:18:18,520 --> 01:18:22,240
Speaker 2: But it's just interesting because it seems like what happens

1540
01:18:22,240 --> 01:18:24,519
Speaker 2: a lot of times with many school pathways is people

1541
01:18:24,560 --> 01:18:26,439
Speaker 2: get told a curriculum and they finish the thing, and

1542
01:18:26,439 --> 01:18:28,400
Speaker 2: they have a thing that they finished with it go,

1543
01:18:28,640 --> 01:18:31,559
Speaker 2: I graduated X, Y, and Z. But learning to be

1544
01:18:31,640 --> 01:18:35,280
Speaker 2: a learner is not necessarily something that happens, you know,

1545
01:18:35,680 --> 01:18:39,120
Speaker 2: teaching keep training the idea of learning and so maybe

1546
01:18:39,240 --> 01:18:42,280
Speaker 2: purposeful but also somewhat accidental. Probably in the path we've

1547
01:18:42,360 --> 01:18:48,640
Speaker 2: led is that sense of creatively pursuing things, being curious

1548
01:18:48,680 --> 01:18:52,439
Speaker 2: and having a mind that's interested in driving your own education.

1549
01:18:52,640 --> 01:18:56,640
Speaker 2: Driving learning is something we we had by choice and

1550
01:18:56,760 --> 01:18:58,800
Speaker 2: by I think the nature of our existence as a

1551
01:18:59,040 --> 01:19:02,280
Speaker 2: touring band that broken traveled and and so that's interesting.

1552
01:19:02,800 --> 01:19:05,280
Speaker 2: There was always an interest in reading, There was always

1553
01:19:05,280 --> 01:19:08,680
Speaker 2: an interest in discovery. I mean it was never it

1554
01:19:08,720 --> 01:19:12,280
Speaker 2: was never about you know, get this, you know qualification clearly,

1555
01:19:13,560 --> 01:19:16,880
Speaker 2: but and I'm grateful for that. And that is something

1556
01:19:16,880 --> 01:19:18,559
Speaker 2: that when you do see it in your kids, and

1557
01:19:18,600 --> 01:19:20,519
Speaker 2: you don't always see it sometimes it's a real hard

1558
01:19:20,520 --> 01:19:22,040
Speaker 2: thing to do. But when you do see those glimmers

1559
01:19:22,080 --> 01:19:26,519
Speaker 2: of why you're interested in learning stuff, that that's an

1560
01:19:26,880 --> 01:19:30,479
Speaker 2: that feels like success because I know for me, learning

1561
01:19:30,520 --> 01:19:36,719
Speaker 2: never stops. I mean, you don't hit like life throws

1562
01:19:36,760 --> 01:19:39,719
Speaker 2: different requirements at you. And so it's it's the site

1563
01:19:40,600 --> 01:19:41,640
Speaker 2: learning always.

1564
01:19:41,520 --> 01:19:44,000
Speaker 3: See one of the things you see I think in

1565
01:19:44,200 --> 01:19:46,800
Speaker 3: us as an as a father, right, you start looking

1566
01:19:46,840 --> 01:19:49,040
Speaker 3: at kids and how they're educated, and you go, oh, right,

1567
01:19:49,160 --> 01:19:55,000
Speaker 3: we're all dyslexic pretty much. And it suddenly makes sense

1568
01:19:55,120 --> 01:19:58,519
Speaker 3: why music was such a natural draw, right.

1569
01:19:58,920 --> 01:20:01,839
Speaker 1: It because stilling sucks.

1570
01:20:02,000 --> 01:20:05,840
Speaker 3: That lets a brain so well that when you could

1571
01:20:06,280 --> 01:20:10,040
Speaker 3: you could combine the exercises of looking at a sheet

1572
01:20:10,080 --> 01:20:14,320
Speaker 3: of music, hearing it and and sort of performing it,

1573
01:20:15,040 --> 01:20:20,160
Speaker 3: understanding the relationships. Music fit so easily and naturally as

1574
01:20:20,720 --> 01:20:25,760
Speaker 3: a place to focus your education and your interest, whereas

1575
01:20:26,040 --> 01:20:29,560
Speaker 3: other sciences and other things like I was such a

1576
01:20:29,680 --> 01:20:32,879
Speaker 3: late reader, you know, I mean I was probably fifteen

1577
01:20:32,960 --> 01:20:36,599
Speaker 3: before I was reading at some high you know, grade

1578
01:20:36,720 --> 01:20:39,719
Speaker 3: level of a middle schooler. You know, it was such

1579
01:20:39,800 --> 01:20:42,240
Speaker 3: a hard thing for me. But music was so natural.

1580
01:20:42,439 --> 01:20:44,000
Speaker 6: Yeah, I mean I struggled similarly.

1581
01:20:44,520 --> 01:20:48,400
Speaker 1: Yeah, Okay, let me ask you. Everybody in the family,

1582
01:20:48,680 --> 01:20:52,680
Speaker 1: all seven kids, were they all homeschooled from day one?

1583
01:20:53,120 --> 01:20:58,559
Speaker 6: Yes, yeah, actually, well probably the person well the younger was, yeah,

1584
01:20:58,560 --> 01:21:00,280
Speaker 6: from day one, and then some of the younger ones

1585
01:21:00,320 --> 01:21:01,400
Speaker 6: have gone to college, you.

1586
01:21:01,400 --> 01:21:05,280
Speaker 3: Know, a high school, grade school. So the only thing

1587
01:21:05,400 --> 01:21:10,320
Speaker 3: that wasn't Isaac and Taylor, we we lived overseas because

1588
01:21:10,360 --> 01:21:13,160
Speaker 3: our dad worked for an oil company before the band,

1589
01:21:13,720 --> 01:21:17,080
Speaker 3: and so when we were living overseas, you guys were

1590
01:21:17,160 --> 01:21:20,960
Speaker 3: in sort of missionary schools, right, A lot of those. Yeah,

1591
01:21:21,640 --> 01:21:24,400
Speaker 3: I just mean it's a lot of like English, you know.

1592
01:21:25,000 --> 01:21:28,000
Speaker 6: Yeah, yeah, they were just yeah, they were just well

1593
01:21:28,040 --> 01:21:31,920
Speaker 6: they were mostly just schools oriented towards the either the

1594
01:21:32,200 --> 01:21:35,400
Speaker 6: drilling field that was that we were living on yeah,

1595
01:21:35,960 --> 01:21:37,719
Speaker 6: or or in that or in the one in Quito.

1596
01:21:37,840 --> 01:21:38,040
Speaker 2: It was.

1597
01:21:38,120 --> 01:21:40,080
Speaker 3: Yeah, it was more of like an international a little

1598
01:21:40,080 --> 01:21:42,120
Speaker 3: bit of actual structured school. Yeah.

1599
01:21:42,760 --> 01:21:43,320
Speaker 6: I enjoyed it.

1600
01:21:43,520 --> 01:21:47,679
Speaker 1: Okay, that's only what about your kids? Are they home school?

1601
01:21:47,800 --> 01:21:49,920
Speaker 1: Do they go to school, public, parochial?

1602
01:21:50,360 --> 01:21:53,679
Speaker 2: I mean, a man of us have done every I'll

1603
01:21:53,720 --> 01:21:56,200
Speaker 2: just speak from mine. We literally have done every version.

1604
01:21:56,240 --> 01:22:01,240
Speaker 2: We've done private, public, home co ops between multiple families.

1605
01:22:01,280 --> 01:22:03,800
Speaker 2: I mean we've done and it's been in seasons too.

1606
01:22:04,120 --> 01:22:07,200
Speaker 2: Some kids took really week well to certain things and

1607
01:22:07,280 --> 01:22:10,960
Speaker 2: they thrived in particular paths. Others didn't do particularly well,

1608
01:22:11,120 --> 01:22:13,800
Speaker 2: so yeah, or that was just not their their path.

1609
01:22:13,880 --> 01:22:17,400
Speaker 2: So we've done everything, honestly, Yeah, every version.

1610
01:22:17,520 --> 01:22:21,160
Speaker 6: Yeah, might have predominantly been in private school, but then

1611
01:22:21,320 --> 01:22:25,880
Speaker 6: they've also moved to in high school years have moved

1612
01:22:25,880 --> 01:22:28,400
Speaker 6: away from that to more of like a three day

1613
01:22:28,439 --> 01:22:31,120
Speaker 6: a week, which is more like a co op type thing.

1614
01:22:31,680 --> 01:22:34,000
Speaker 3: Yeah, my kids are in private school. You know, that's

1615
01:22:34,120 --> 01:22:41,040
Speaker 3: really honestly, it's such a our traveling relationship with our families,

1616
01:22:41,720 --> 01:22:45,120
Speaker 3: where you're gone multiple months at a time. It's you

1617
01:22:45,240 --> 01:22:46,920
Speaker 3: really look at your wife and you go say, hey,

1618
01:22:47,680 --> 01:22:50,080
Speaker 3: I will do everything I can, but I can't do

1619
01:22:50,280 --> 01:22:53,640
Speaker 3: much when I'm not here, right, and so you're going

1620
01:22:53,720 --> 01:22:56,479
Speaker 3: to have to be the the one that makes this

1621
01:22:56,640 --> 01:23:00,920
Speaker 3: decision and what's right. So, homeschooling is so family led.

1622
01:23:01,000 --> 01:23:03,400
Speaker 3: It's like when somebody says, you know, I'm joining the

1623
01:23:03,439 --> 01:23:05,240
Speaker 3: Boy Scouts. You go, no, no, no, your parents are

1624
01:23:05,280 --> 01:23:08,560
Speaker 3: joining the Boy Scouts because they run everything. Homeschooling is

1625
01:23:08,720 --> 01:23:12,960
Speaker 3: really if you have that energy, that desire and so

1626
01:23:13,280 --> 01:23:16,280
Speaker 3: so we've been in private schools and also I think

1627
01:23:16,320 --> 01:23:21,519
Speaker 3: it's really I'm not we're not Catholic, but Catholic schools.

1628
01:23:22,040 --> 01:23:24,720
Speaker 3: My kids have been in Catholic schools because there's such

1629
01:23:24,760 --> 01:23:29,600
Speaker 3: an emphasis on sort of traditional things away from screens,

1630
01:23:30,520 --> 01:23:33,320
Speaker 3: which I think is really valuable. I love screens, but

1631
01:23:33,479 --> 01:23:35,400
Speaker 3: I love the idea that they're actually learning how you

1632
01:23:35,479 --> 01:23:40,599
Speaker 3: write cursives. What a concept.

1633
01:23:40,960 --> 01:23:44,719
Speaker 1: Okay, let's go back. You mentioned religion. So when you're

1634
01:23:44,800 --> 01:23:48,639
Speaker 1: growing up, how much was religion's part of your lives?

1635
01:23:49,280 --> 01:23:52,439
Speaker 3: Well, mean, that's religion is a funny word. I mean

1636
01:23:53,560 --> 01:23:59,599
Speaker 3: our faith being Christians as the core of everything. I mean,

1637
01:23:59,640 --> 01:24:01,320
Speaker 3: it's not part of our lives. It sort of is

1638
01:24:01,400 --> 01:24:05,840
Speaker 3: your life because it's what you believe and so that

1639
01:24:06,160 --> 01:24:10,320
Speaker 3: that's played a huge role, I think partly in things

1640
01:24:10,479 --> 01:24:14,360
Speaker 3: like the Fear. You know, this business being in the

1641
01:24:14,360 --> 01:24:17,519
Speaker 3: public eye is all about capturing your fifteen minutes and

1642
01:24:17,600 --> 01:24:21,000
Speaker 3: how long you can hold on to it. But as Christians,

1643
01:24:21,080 --> 01:24:23,080
Speaker 3: you go like, I'm not at home onto this no

1644
01:24:23,160 --> 01:24:25,080
Speaker 3: matter what I do, Like I'm not even here for this,

1645
01:24:25,800 --> 01:24:28,040
Speaker 3: And so it allows you to like go of it,

1646
01:24:28,200 --> 01:24:31,000
Speaker 3: I think in a really positive way and see it

1647
01:24:31,080 --> 01:24:34,160
Speaker 3: for what it is. Our dad would say things like, hey,

1648
01:24:35,600 --> 01:24:38,719
Speaker 3: remember you might never meet this person again, so treat

1649
01:24:38,800 --> 01:24:43,000
Speaker 3: them like like this is your one moment to make

1650
01:24:43,040 --> 01:24:46,000
Speaker 3: an impact on them positively in their life. And I

1651
01:24:46,040 --> 01:24:48,920
Speaker 3: think that's a really Christian idea, you know, which is

1652
01:24:49,040 --> 01:24:50,920
Speaker 3: just sort of see the image of God and every

1653
01:24:51,000 --> 01:24:53,800
Speaker 3: person you meet, and so like it's it's been a

1654
01:24:53,880 --> 01:24:56,000
Speaker 3: huge thing. And and when you hear a song like

1655
01:24:56,160 --> 01:24:59,960
Speaker 3: Umbop or Where's the Love or weird, like, I see

1656
01:25:00,000 --> 01:25:05,439
Speaker 3: think that the messages behind our songs. We don't write

1657
01:25:05,960 --> 01:25:09,240
Speaker 3: Christian quote unquote music, but we write music as Christian men.

1658
01:25:09,360 --> 01:25:13,360
Speaker 3: And so it's all about seeing the value you have.

1659
01:25:13,720 --> 01:25:17,360
Speaker 3: It's all about turning away from the me into the

1660
01:25:18,240 --> 01:25:20,960
Speaker 3: the we that we're supposed to be. You know, I

1661
01:25:21,200 --> 01:25:23,080
Speaker 3: was born, as one of our songs, I was born

1662
01:25:23,160 --> 01:25:26,160
Speaker 3: to do, to go to be, saying every single person

1663
01:25:26,360 --> 01:25:29,120
Speaker 3: has a purpose in the world. I mean, I know

1664
01:25:29,240 --> 01:25:31,559
Speaker 3: what I think your purpose is. Hopefully you will find

1665
01:25:31,720 --> 01:25:35,679
Speaker 3: what you think your purpose is. And mostly our purpose

1666
01:25:35,800 --> 01:25:39,599
Speaker 3: is to be positive influence on every people we come across.

1667
01:25:41,040 --> 01:25:43,439
Speaker 3: It is interesting too, because it is at the center.

1668
01:25:44,360 --> 01:25:47,680
Speaker 2: If you have a guiding sort of purpose that is

1669
01:25:47,800 --> 01:25:50,680
Speaker 2: tied to a belief, it is going to be in

1670
01:25:50,760 --> 01:25:51,280
Speaker 2: all things.

1671
01:25:51,439 --> 01:25:53,959
Speaker 3: Otherwise it's not really what you say it is. It's

1672
01:25:54,000 --> 01:25:57,560
Speaker 3: not your believe so it's you know, it's something what

1673
01:25:57,800 --> 01:25:59,040
Speaker 3: you do, not what you say.

1674
01:25:59,160 --> 01:26:01,080
Speaker 2: It's at the center of It's just the way you

1675
01:26:01,200 --> 01:26:03,720
Speaker 2: go out the world and when you feel loved and

1676
01:26:03,760 --> 01:26:05,879
Speaker 2: when you feel that you you're not an accident.

1677
01:26:06,040 --> 01:26:06,720
Speaker 3: You know you're not.

1678
01:26:07,040 --> 01:26:09,479
Speaker 2: You know that everybody has a reason and everyone is

1679
01:26:10,040 --> 01:26:12,720
Speaker 2: you know, been coming from a place of a loving

1680
01:26:12,760 --> 01:26:14,840
Speaker 2: God that brought you here. There's a sense of that

1681
01:26:15,120 --> 01:26:16,800
Speaker 2: that kind of changes the way you go about things.

1682
01:26:16,840 --> 01:26:19,120
Speaker 2: It doesn't mean you know. It mostly means you know nothing.

1683
01:26:19,479 --> 01:26:21,599
Speaker 2: You know like you don't know a lot of things,

1684
01:26:21,640 --> 01:26:24,719
Speaker 2: but you start with this sense of feeling that sense

1685
01:26:24,760 --> 01:26:27,400
Speaker 2: of purpose, which I think the word purpose is a

1686
01:26:28,000 --> 01:26:29,160
Speaker 2: you know, it's a pretty big one.

1687
01:26:29,800 --> 01:26:33,920
Speaker 6: I've had the blessing of through this crazy life we've lived,

1688
01:26:34,040 --> 01:26:39,000
Speaker 6: you know, met some some very remarkable monks along the way. Yeah,

1689
01:26:39,280 --> 01:26:43,000
Speaker 6: And I think when you meet someone that has dedicated

1690
01:26:43,040 --> 01:26:47,439
Speaker 6: their life to the service of others and to kind

1691
01:26:47,439 --> 01:26:50,479
Speaker 6: of seeking to be self less and get rid of

1692
01:26:50,680 --> 01:26:53,760
Speaker 6: as much ego as possible, it's a hard one.

1693
01:26:53,880 --> 01:26:54,679
Speaker 3: It's a really.

1694
01:26:54,640 --> 01:26:59,759
Speaker 6: Inspiring thing to see. And when you see that, hopefully

1695
01:26:59,800 --> 01:27:02,240
Speaker 6: you want to emulate that. And we've and we've you know,

1696
01:27:02,320 --> 01:27:05,080
Speaker 6: you just try your best to kind of to do

1697
01:27:05,320 --> 01:27:07,680
Speaker 6: those kinds of things and be as as close as

1698
01:27:07,760 --> 01:27:09,719
Speaker 6: you can do those things if it all possible.

1699
01:27:09,720 --> 01:27:11,280
Speaker 3: I mean, you've ben wear it all day. You've been

1700
01:27:11,320 --> 01:27:16,200
Speaker 3: wearing all black for like twenty years. You work your

1701
01:27:16,240 --> 01:27:17,720
Speaker 3: right there, Father Isaac over here.

1702
01:27:25,080 --> 01:27:30,360
Speaker 1: Okay, you guys live in Oklahoma. Oklahoma. Let's put it

1703
01:27:30,479 --> 01:27:34,040
Speaker 1: this way. Too many people seems kind of off the grid. Yeah,

1704
01:27:34,880 --> 01:27:38,400
Speaker 1: today there is no flyover country. Everybody has the same

1705
01:27:38,479 --> 01:27:42,160
Speaker 1: cable TV, everybody has the same Internet. You guys have

1706
01:27:42,240 --> 01:27:44,480
Speaker 1: been all over the world. You still live in Oklahoma.

1707
01:27:45,000 --> 01:27:48,040
Speaker 1: What the people who are not from Oklahoma, not get

1708
01:27:48,080 --> 01:27:48,960
Speaker 1: about Oklahoma.

1709
01:27:49,200 --> 01:27:52,600
Speaker 3: Well, what I say to people about Oklahoma is you

1710
01:27:52,720 --> 01:27:55,960
Speaker 3: don't live here because of the mountains, which there are no,

1711
01:27:56,680 --> 01:27:59,280
Speaker 3: or the coastlines that are beautiful, because there are none.

1712
01:27:59,400 --> 01:28:01,880
Speaker 3: You live here because of the people, and you like

1713
01:28:02,000 --> 01:28:05,120
Speaker 3: the way people treat each other and the values of

1714
01:28:05,240 --> 01:28:11,760
Speaker 3: people here. We also like the pioneer spirit. Right, it's

1715
01:28:11,880 --> 01:28:16,479
Speaker 3: inevitable that that DNA of those who came for the

1716
01:28:16,640 --> 01:28:20,680
Speaker 3: land run right, these wildcatters who were coming out to

1717
01:28:21,200 --> 01:28:25,560
Speaker 3: chase oil, Like it's bred into the state and the

1718
01:28:25,680 --> 01:28:29,439
Speaker 3: people that have generationally stayed here. You know, our family

1719
01:28:29,520 --> 01:28:35,240
Speaker 3: came from Scandinavia through Kansas to Oklahoma. And I think

1720
01:28:36,240 --> 01:28:41,560
Speaker 3: there's that self confidence that leeds into a lot of

1721
01:28:41,680 --> 01:28:46,000
Speaker 3: interactions that says, sort of, you aren't making me, I'm

1722
01:28:46,040 --> 01:28:49,200
Speaker 3: making me. So I feel the confidence to just treat

1723
01:28:49,280 --> 01:28:52,680
Speaker 3: you the way like a person, like a good experience

1724
01:28:52,800 --> 01:28:55,600
Speaker 3: and value that. I think the actual state model is

1725
01:28:55,680 --> 01:28:56,559
Speaker 3: labor conquers all.

1726
01:28:56,760 --> 01:28:56,960
Speaker 6: Yeah.

1727
01:28:58,400 --> 01:29:00,400
Speaker 2: So if that doesn't tell you, it's like called the

1728
01:29:00,479 --> 01:29:03,120
Speaker 2: dust bowl. Guys, we didn't get the memo. We just

1729
01:29:03,360 --> 01:29:04,080
Speaker 2: kept farming.

1730
01:29:04,439 --> 01:29:04,679
Speaker 3: Yeah.

1731
01:29:05,280 --> 01:29:08,599
Speaker 6: I often have friends. I often have friends who come

1732
01:29:08,640 --> 01:29:10,880
Speaker 6: here from you know, various places. You know, you know

1733
01:29:11,240 --> 01:29:15,280
Speaker 6: New York, you know, California, you know, London, whatever, you know,

1734
01:29:15,360 --> 01:29:17,760
Speaker 6: and they'll go, people are so nice here, and I'm like,

1735
01:29:18,439 --> 01:29:21,800
Speaker 6: it's not, it's not nice. It's that because people are

1736
01:29:22,720 --> 01:29:26,920
Speaker 6: genuinely rough. It's really real around here. It's that people

1737
01:29:26,960 --> 01:29:29,880
Speaker 6: are genuine and there's a difference real. The genuineness is

1738
01:29:29,920 --> 01:29:32,680
Speaker 6: when they ask you a question, they actually mean it.

1739
01:29:32,880 --> 01:29:34,200
Speaker 3: They'd like to hear an answer.

1740
01:29:34,160 --> 01:29:36,000
Speaker 6: Right, you know, as opposed to you know, it's it's

1741
01:29:36,080 --> 01:29:38,400
Speaker 6: not it's not glad hating and and and so you know,

1742
01:29:38,520 --> 01:29:39,719
Speaker 6: I think that's refreshing.

1743
01:29:39,760 --> 01:29:42,240
Speaker 3: I think when we travel as ay, that's true.

1744
01:29:42,360 --> 01:29:46,599
Speaker 6: Yeah, as a whole, there's oh yes there are there are,

1745
01:29:46,720 --> 01:29:48,200
Speaker 6: of course, but as an as a.

1746
01:29:48,439 --> 01:29:54,439
Speaker 3: On average, the handsome career is probably most accurately defined

1747
01:29:54,560 --> 01:29:57,639
Speaker 3: by the idea that we have defined what success means,

1748
01:29:58,439 --> 01:30:02,519
Speaker 3: right and for in a world where the biggest star

1749
01:30:03,479 --> 01:30:07,439
Speaker 3: in music still wishes they were also a movie star,

1750
01:30:07,640 --> 01:30:11,720
Speaker 3: still wishes they were also an entrepreneur, still wishes We've

1751
01:30:11,760 --> 01:30:14,479
Speaker 3: said that's not what we're We're not going to do that.

1752
01:30:14,720 --> 01:30:16,960
Speaker 3: We're not going to play that game where if you're

1753
01:30:17,000 --> 01:30:20,160
Speaker 3: not the biggest, you're you're always the worst. And I

1754
01:30:20,280 --> 01:30:24,040
Speaker 3: think living in Oklahoma is about saying like, we know

1755
01:30:24,120 --> 01:30:26,200
Speaker 3: where we want to be from. We want that to

1756
01:30:26,280 --> 01:30:29,760
Speaker 3: bleed into the sound of our music, We want that

1757
01:30:29,960 --> 01:30:31,840
Speaker 3: to bleed into the way we treat people, in the

1758
01:30:31,840 --> 01:30:34,760
Speaker 3: way we build our business, and say like we're from

1759
01:30:34,800 --> 01:30:38,880
Speaker 3: a place. And this has some limitations, but it also

1760
01:30:39,000 --> 01:30:41,320
Speaker 3: sets you free, I think in a really cool way,

1761
01:30:42,000 --> 01:30:46,439
Speaker 3: where you say you know, knowing who you are is

1762
01:30:46,640 --> 01:30:48,720
Speaker 3: half the battle of getting to where you want to go.

1763
01:30:49,560 --> 01:30:52,479
Speaker 6: Also, our manager, our very first manager, was a deadhead

1764
01:30:53,080 --> 01:30:56,840
Speaker 6: and really ingrained I think very strongly in us, very

1765
01:30:56,960 --> 01:31:01,280
Speaker 6: valuably that community that can be unity, that fan community,

1766
01:31:01,360 --> 01:31:03,720
Speaker 6: and the connection with the audience, and the idea that

1767
01:31:04,360 --> 01:31:06,680
Speaker 6: when you go to a Hansoon show, for example, you're

1768
01:31:06,720 --> 01:31:08,880
Speaker 6: not going to see the same show twice. And that's

1769
01:31:08,920 --> 01:31:11,720
Speaker 6: on purpose, you know. And and he him trying to

1770
01:31:11,800 --> 01:31:12,479
Speaker 6: kind of instill in.

1771
01:31:12,560 --> 01:31:15,280
Speaker 3: Us, hey, change it every night, change it as much.

1772
01:31:15,160 --> 01:31:17,800
Speaker 6: As you can, make it interesting, make it cool, you know,

1773
01:31:18,240 --> 01:31:20,920
Speaker 6: do what and and so we just we did that

1774
01:31:21,040 --> 01:31:23,360
Speaker 6: kind of thing as much as we could. We continue

1775
01:31:23,400 --> 01:31:25,160
Speaker 6: to do that even more obviously because its got a

1776
01:31:25,160 --> 01:31:27,800
Speaker 6: lot more material to pull off of, you know, from

1777
01:31:28,280 --> 01:31:31,679
Speaker 6: the early days to now. But and and our audience

1778
01:31:31,800 --> 01:31:35,320
Speaker 6: knows that about us. And that's why you'll see groups

1779
01:31:35,360 --> 01:31:39,920
Speaker 6: of friends sometimes even groups of couples that will go

1780
01:31:40,160 --> 01:31:42,200
Speaker 6: to you know, a couple of shows in a row,

1781
01:31:42,360 --> 01:31:43,400
Speaker 6: or even five shows in.

1782
01:31:43,400 --> 01:31:45,920
Speaker 3: A row, because they're there for each other, for each other,

1783
01:31:46,120 --> 01:31:46,840
Speaker 3: and they're there for.

1784
01:31:47,040 --> 01:31:49,320
Speaker 6: The experience, because they know you're not going to do

1785
01:31:49,439 --> 01:31:50,720
Speaker 6: the same thing tomorrow night.

1786
01:31:53,479 --> 01:31:58,600
Speaker 1: Okay. The business has completely changed from when m umbop

1787
01:31:58,680 --> 01:32:04,120
Speaker 1: or embop or everyone how do you guys? Yeah, okay,

1788
01:32:05,120 --> 01:32:06,800
Speaker 1: when that was a giganta kit.

1789
01:32:07,720 --> 01:32:09,360
Speaker 3: So you make an album.

1790
01:32:09,479 --> 01:32:13,320
Speaker 1: Today, many people who rang the bell at the top

1791
01:32:13,360 --> 01:32:16,439
Speaker 1: of the business don't even make any new music because

1792
01:32:16,479 --> 01:32:19,640
Speaker 1: they feel it's so hard to be accepted, to get

1793
01:32:19,680 --> 01:32:21,760
Speaker 1: any traction. They'll just go on the road and play

1794
01:32:21,840 --> 01:32:25,680
Speaker 1: the old hips. What's the motivation to making a new

1795
01:32:25,800 --> 01:32:29,080
Speaker 1: album knowing no matter what you do, the audience is

1796
01:32:29,200 --> 01:32:30,360
Speaker 1: inherently limited.

1797
01:32:30,960 --> 01:32:35,080
Speaker 2: Well, so, first of all, you could start your podcast

1798
01:32:35,240 --> 01:32:37,000
Speaker 2: now and you could talk for an hour on this

1799
01:32:37,040 --> 01:32:39,479
Speaker 2: subject because obviously there's a million opinions about it and

1800
01:32:39,640 --> 01:32:44,439
Speaker 2: different takes on what's happened. But music is for one,

1801
01:32:44,479 --> 01:32:46,639
Speaker 2: I would say that it's not just about the business

1802
01:32:46,680 --> 01:32:49,040
Speaker 2: of music. Making music is not just for the business

1803
01:32:49,080 --> 01:32:51,519
Speaker 2: of music, and that's one really important thing. You're making

1804
01:32:51,600 --> 01:32:54,559
Speaker 2: music because you are music. You're you're a creator, you're

1805
01:32:54,800 --> 01:32:57,120
Speaker 2: an artist. So it's why as part of what helps

1806
01:32:57,160 --> 01:32:59,920
Speaker 2: you work through the universe, walk wake Up. Doesn't mean

1807
01:32:59,960 --> 01:33:02,000
Speaker 2: you have to make expensive albums, it doesn't mean that

1808
01:33:02,080 --> 01:33:04,360
Speaker 2: you can't play the hits. But the first reason is

1809
01:33:04,400 --> 01:33:07,639
Speaker 2: because that's who you are, and so and so part

1810
01:33:07,640 --> 01:33:09,200
Speaker 2: of the thing that we realize and was pointing to

1811
01:33:09,240 --> 01:33:12,599
Speaker 2: the community is that we recognize some here, some heroes

1812
01:33:12,640 --> 01:33:15,040
Speaker 2: we discovered like the Grateful Dead, who had these careers

1813
01:33:15,120 --> 01:33:18,360
Speaker 2: where they were creating a community. And so part of

1814
01:33:18,400 --> 01:33:21,000
Speaker 2: what we've realized is that we're making you're making things

1815
01:33:21,000 --> 01:33:23,960
Speaker 2: for yourself. Yes, you have to make a business. There

1816
01:33:24,000 --> 01:33:25,680
Speaker 2: has to be a you know, a tour and has

1817
01:33:25,720 --> 01:33:27,720
Speaker 2: to be in come, et cetera. But you're making things

1818
01:33:27,760 --> 01:33:29,800
Speaker 2: to tell that story and to take people with you.

1819
01:33:30,240 --> 01:33:33,160
Speaker 2: And so a fan is not just becoming a fan

1820
01:33:33,240 --> 01:33:35,080
Speaker 2: so they can hear the next pop song or their

1821
01:33:35,400 --> 01:33:38,360
Speaker 2: next hook. They're also there because they're you're sharing how

1822
01:33:38,400 --> 01:33:40,559
Speaker 2: you wrote it, you're sharing when you made it, You're

1823
01:33:40,840 --> 01:33:43,120
Speaker 2: you're sharing a clip of what happened in the studio.

1824
01:33:43,160 --> 01:33:44,960
Speaker 2: They're getting to connect with your journey.

1825
01:33:45,320 --> 01:33:45,479
Speaker 6: You know.

1826
01:33:45,760 --> 01:33:48,839
Speaker 2: We now for for many years have have a structure

1827
01:33:48,840 --> 01:33:51,599
Speaker 2: where we make a particular project of five to six

1828
01:33:51,680 --> 01:33:54,600
Speaker 2: songs every year just for our paid membership, which we

1829
01:33:54,680 --> 01:33:57,160
Speaker 2: did pre Patreon, pre the you know sort of membership.

1830
01:33:57,360 --> 01:34:00,519
Speaker 2: We've been doing that and because we realized it wasn't

1831
01:34:00,640 --> 01:34:03,639
Speaker 2: just about putting out a song, it was about making

1832
01:34:03,720 --> 01:34:07,080
Speaker 2: the relationship be ongoing. It'd be like having a restaurant

1833
01:34:07,240 --> 01:34:10,320
Speaker 2: that stopped making you know there, you know, stop having

1834
01:34:10,439 --> 01:34:13,839
Speaker 2: dinner service because they had the same you know recipes

1835
01:34:13,880 --> 01:34:15,519
Speaker 2: like okay, there's a certain amount of recipes are always

1836
01:34:15,520 --> 01:34:17,679
Speaker 2: going to be there. But the chef restaurants, the chef

1837
01:34:17,720 --> 01:34:19,560
Speaker 2: shows up and says, oh, the special this week is

1838
01:34:19,640 --> 01:34:23,080
Speaker 2: this because they're a chef, and so you're you're always

1839
01:34:23,120 --> 01:34:24,720
Speaker 2: going to go back to the restaurant for the things,

1840
01:34:24,760 --> 01:34:26,840
Speaker 2: you know, but you want to get the specials, and

1841
01:34:26,880 --> 01:34:28,400
Speaker 2: you want to get the ceacl stuff, and you want

1842
01:34:28,439 --> 01:34:31,000
Speaker 2: to feel like you're connected. And that's the difference between

1843
01:34:31,040 --> 01:34:33,960
Speaker 2: a chain restaurant and a chef restaurant is is there's

1844
01:34:34,000 --> 01:34:36,559
Speaker 2: a chef in house, and so we you're making things

1845
01:34:36,600 --> 01:34:39,160
Speaker 2: because that's your story and it's what fuels the energy

1846
01:34:39,200 --> 01:34:41,439
Speaker 2: of the relationship with your audience. And when we do

1847
01:34:41,520 --> 01:34:43,680
Speaker 2: an annual event, we do a fan essentially like a

1848
01:34:43,800 --> 01:34:46,960
Speaker 2: Trickies Convention for Hanson fans, which is this frightening idea,

1849
01:34:47,080 --> 01:34:49,840
Speaker 2: but it's fans converge sort of for our anniversary as

1850
01:34:49,840 --> 01:34:51,920
Speaker 2: a band on a day that years ago, the governor

1851
01:34:51,920 --> 01:34:54,000
Speaker 2: of the state of our you know, declared Hanson Day

1852
01:34:54,000 --> 01:34:56,080
Speaker 2: as a kind of a commemorative and our fans kept

1853
01:34:56,160 --> 01:34:59,479
Speaker 2: celebrating it. So it became a kind of a birthday

1854
01:34:59,520 --> 01:35:01,320
Speaker 2: for the band, a Hansom Day, and so we have.

1855
01:35:01,439 --> 01:35:04,280
Speaker 6: Happened also be our actual birthday because we started.

1856
01:35:04,000 --> 01:35:07,280
Speaker 2: Doing the same, and so we we kind of we've

1857
01:35:07,360 --> 01:35:10,360
Speaker 2: embraced to the point that we can the sort of hey,

1858
01:35:10,439 --> 01:35:12,519
Speaker 2: let's host the party and let's celebrate with fans, and

1859
01:35:12,600 --> 01:35:15,879
Speaker 2: we watch people converge and we see that they're connecting

1860
01:35:15,960 --> 01:35:18,519
Speaker 2: to something that is not just about a song. They're

1861
01:35:18,560 --> 01:35:21,640
Speaker 2: connecting to each other. They're feeling seen, they're feeling like

1862
01:35:21,680 --> 01:35:23,960
Speaker 2: they're kind of found their tribe. And their tribe is

1863
01:35:24,360 --> 01:35:27,120
Speaker 2: a Brazilian and a guy from Chicago and a girl

1864
01:35:27,160 --> 01:35:29,280
Speaker 2: from London. A girl from Sweden and a girl from

1865
01:35:29,640 --> 01:35:32,439
Speaker 2: Detroit and a girl from Tulsa all hanging out. And

1866
01:35:33,160 --> 01:35:36,280
Speaker 2: that connection is part of why you make your own

1867
01:35:36,600 --> 01:35:39,080
Speaker 2: next thing as a creator, because you're sort of you're

1868
01:35:39,120 --> 01:35:41,800
Speaker 2: giving people a theme, you're sharing what you're going through,

1869
01:35:42,320 --> 01:35:44,679
Speaker 2: and business wise, it's completely upside down.

1870
01:35:45,240 --> 01:35:46,240
Speaker 3: It's totally upside down.

1871
01:35:46,320 --> 01:35:48,760
Speaker 2: I don't I but I mean it's upside down in

1872
01:35:48,840 --> 01:35:51,400
Speaker 2: the sense that that what used to make people really

1873
01:35:51,479 --> 01:35:55,160
Speaker 2: made fortunes selling albums and CDs, that there was a

1874
01:35:55,240 --> 01:35:57,400
Speaker 2: wave in the you know where it's really making is

1875
01:35:57,439 --> 01:36:00,599
Speaker 2: a good business to sell physical music that it doesn't exist.

1876
01:36:00,680 --> 01:36:03,560
Speaker 2: So it's really an advertisement for who you are and

1877
01:36:03,640 --> 01:36:05,840
Speaker 2: what you want people to connect with and be inspired

1878
01:36:05,920 --> 01:36:07,040
Speaker 2: by and get involved with.

1879
01:36:07,800 --> 01:36:11,439
Speaker 3: To even write a song is an exercise and being

1880
01:36:11,479 --> 01:36:16,439
Speaker 3: an entrepreneur, you have decided, despite the thousands and millions

1881
01:36:16,479 --> 01:36:18,880
Speaker 3: of songs in the world, that you have something to

1882
01:36:19,000 --> 01:36:22,640
Speaker 3: say that has a market that people need to hear, right,

1883
01:36:22,840 --> 01:36:25,400
Speaker 3: And so I think that's the reason why you keep

1884
01:36:25,680 --> 01:36:32,160
Speaker 3: making music. It is long, long, long term investment. You're saying,

1885
01:36:32,840 --> 01:36:36,080
Speaker 3: if I do something that is really good, and I

1886
01:36:36,240 --> 01:36:39,640
Speaker 3: say something that maybe really matters, and I throw it

1887
01:36:39,680 --> 01:36:42,080
Speaker 3: out into the world. It might not even be today

1888
01:36:42,280 --> 01:36:45,120
Speaker 3: or next year. It might be twenty years from now

1889
01:36:45,400 --> 01:36:49,360
Speaker 3: that it really matters. But if I continue to plant seeds,

1890
01:36:50,320 --> 01:36:53,760
Speaker 3: I will build this portfolio of for lack of a

1891
01:36:53,840 --> 01:36:57,519
Speaker 3: better word, truth, and people will find it when they

1892
01:36:57,640 --> 01:37:01,200
Speaker 3: need it. Now. Most things you do as a songwriter

1893
01:37:02,040 --> 01:37:05,160
Speaker 3: are not judged by whether they're as good as the other.

1894
01:37:05,280 --> 01:37:08,240
Speaker 3: They're judged by whether they're as successful as the other.

1895
01:37:08,560 --> 01:37:10,880
Speaker 3: But as a songwriter, you don't do that. You know

1896
01:37:10,960 --> 01:37:13,760
Speaker 3: that your best work is almost always the work that

1897
01:37:13,840 --> 01:37:16,800
Speaker 3: nobody knows about, and if you're one of those ones

1898
01:37:16,840 --> 01:37:19,840
Speaker 3: that's crazy enough to keep doing it, you live in

1899
01:37:20,200 --> 01:37:25,160
Speaker 3: this strange dichotomy of believing that the best work is

1900
01:37:25,240 --> 01:37:27,920
Speaker 3: the work you have never done yet, because you know

1901
01:37:28,120 --> 01:37:31,320
Speaker 3: how bad you were when you started, and you've been

1902
01:37:31,360 --> 01:37:35,000
Speaker 3: able to see your progression. Most people, you just don't

1903
01:37:35,000 --> 01:37:37,880
Speaker 3: get to see your progression as easily as the artist

1904
01:37:38,280 --> 01:37:40,760
Speaker 3: who gets to listen to that first song and go, wow,

1905
01:37:40,920 --> 01:37:44,040
Speaker 3: that was that's what I dis clear indication of yours.

1906
01:37:44,120 --> 01:37:49,240
Speaker 3: And so I think it's a hugely entrepreneurial spirit. When

1907
01:37:49,320 --> 01:37:53,200
Speaker 3: it's best, it is not self conscious at all, and

1908
01:37:53,439 --> 01:37:56,800
Speaker 3: we try our best not to be that, because if

1909
01:37:56,840 --> 01:38:00,559
Speaker 3: you were self conscious, you would stop. You would you say,

1910
01:38:00,720 --> 01:38:02,880
Speaker 3: there's no point in trying. It's going to fail again,

1911
01:38:02,960 --> 01:38:06,760
Speaker 3: because most things fail. Even on an album like Middle

1912
01:38:06,800 --> 01:38:10,840
Speaker 3: of Nowhere that sold eight million copies and was number

1913
01:38:10,880 --> 01:38:14,479
Speaker 3: one and had you know, had a bunch of top forties,

1914
01:38:14,920 --> 01:38:19,880
Speaker 3: it's remembered for one song. Yeah, there are twelve other

1915
01:38:20,080 --> 01:38:23,559
Speaker 3: really great songs, which and you could argue that well.

1916
01:38:23,720 --> 01:38:25,760
Speaker 3: And one of them was written by while in Man

1917
01:38:25,880 --> 01:38:27,719
Speaker 3: with Us, which is, you know, one of the greatest

1918
01:38:27,760 --> 01:38:32,519
Speaker 3: songwriting duos. It's a great song and it's probably a song.

1919
01:38:32,760 --> 01:38:35,120
Speaker 6: Oh no, no, it's certainly a better so in there,

1920
01:38:35,439 --> 01:38:37,160
Speaker 6: you know, and there Where's the Love?

1921
01:38:37,280 --> 01:38:40,760
Speaker 3: And you know, lyrics on that song are fantastic And

1922
01:38:41,840 --> 01:38:47,639
Speaker 3: so it's exercise in in believing in yourself and believing

1923
01:38:47,720 --> 01:38:48,800
Speaker 3: that you have more to give.

1924
01:38:50,240 --> 01:38:53,160
Speaker 1: Okay, tell me about this twenty year Is it a

1925
01:38:53,240 --> 01:38:56,439
Speaker 1: fan club where the people get five or so songs

1926
01:38:56,439 --> 01:38:59,320
Speaker 1: a year? How did that start? How many members are there?

1927
01:38:59,400 --> 01:39:00,720
Speaker 1: Do they pay? How does that work?

1928
01:39:01,200 --> 01:39:03,639
Speaker 3: So, I mean it started twenty years ago. It started

1929
01:39:03,720 --> 01:39:05,200
Speaker 3: actually as a magazine.

1930
01:39:05,479 --> 01:39:07,880
Speaker 6: Yeah, so it started it started as a magazine back

1931
01:39:07,920 --> 01:39:11,240
Speaker 6: in nineteen ninety eight. And it was called MO Middle

1932
01:39:11,280 --> 01:39:16,439
Speaker 6: of Everywhere, and so that had you know that we

1933
01:39:16,760 --> 01:39:19,879
Speaker 6: distributed around the world. That was complicated, as you can imagine,

1934
01:39:19,920 --> 01:39:21,439
Speaker 6: to kind of it was quarterly.

1935
01:39:21,640 --> 01:39:23,240
Speaker 3: It was quarterlyst example.

1936
01:39:22,920 --> 01:39:24,560
Speaker 2: I think we were inspired by you two, and we

1937
01:39:24,600 --> 01:39:26,920
Speaker 2: were inspired by a couple other bands. We had a

1938
01:39:27,080 --> 01:39:30,280
Speaker 2: touring sort of real real fan bases like they.

1939
01:39:31,280 --> 01:39:35,560
Speaker 3: Again, I think it had about twenty thousand paid subscribers

1940
01:39:35,640 --> 01:39:39,960
Speaker 3: to the magazine, which really felt like an amazingly huge number.

1941
01:39:40,080 --> 01:39:43,439
Speaker 3: Then it was a little more than that. Probably it was.

1942
01:39:43,520 --> 01:39:46,160
Speaker 6: More a little more than that, but either way, and

1943
01:39:46,280 --> 01:39:49,120
Speaker 6: then around and then that kind of number pretty much

1944
01:39:49,160 --> 01:39:53,160
Speaker 6: transferred over to Hanson dot net, which is what we

1945
01:39:53,360 --> 01:39:55,840
Speaker 6: currently have and have had for over twenty years. And

1946
01:39:55,960 --> 01:39:59,400
Speaker 6: that that initially started off as an internet service provider.

1947
01:39:59,439 --> 01:40:01,960
Speaker 6: We partnered with a company that provided dial up service

1948
01:40:02,400 --> 01:40:04,960
Speaker 6: and we built a community around that. And then and

1949
01:40:05,040 --> 01:40:07,599
Speaker 6: then a couple of years into that, we went independent.

1950
01:40:07,920 --> 01:40:11,479
Speaker 6: And so we started doing because we could, because we

1951
01:40:11,560 --> 01:40:13,720
Speaker 6: didn't have the label restrictions. We were like, Aha, we

1952
01:40:13,800 --> 01:40:15,360
Speaker 6: can finally do what we want to do, and so

1953
01:40:15,520 --> 01:40:18,160
Speaker 6: we just start We would put groups of songs together.

1954
01:40:18,600 --> 01:40:21,680
Speaker 6: In some cases it was demos that were kind of

1955
01:40:21,760 --> 01:40:24,640
Speaker 6: left from the record that we were working on. But

1956
01:40:24,880 --> 01:40:30,080
Speaker 6: then a handful of years into that, we started doing

1957
01:40:30,160 --> 01:40:33,120
Speaker 6: things like we would do songwriting retweets with other friends,

1958
01:40:33,320 --> 01:40:36,000
Speaker 6: and we would write and recordatos and things, and so

1959
01:40:36,880 --> 01:40:38,800
Speaker 6: you have extra content, and so we put some of

1960
01:40:38,880 --> 01:40:40,000
Speaker 6: those in a collection.

1961
01:40:40,120 --> 01:40:44,120
Speaker 2: And what we essentially were doing was a digital paywall site,

1962
01:40:44,200 --> 01:40:48,080
Speaker 2: you know, access to another second private side of a website,

1963
01:40:48,360 --> 01:40:51,320
Speaker 2: so that we could offer resources. We could offer Hey,

1964
01:40:51,320 --> 01:40:53,040
Speaker 2: if you are in a membership, we have your name,

1965
01:40:53,080 --> 01:40:54,880
Speaker 2: we have your information, we know you're a member, so

1966
01:40:54,960 --> 01:40:56,400
Speaker 2: we can give you a pre sale, we can give

1967
01:40:56,400 --> 01:40:58,960
Speaker 2: you access to meet and greets. And then we built

1968
01:40:59,080 --> 01:41:02,040
Speaker 2: bespoke a couple times now, but now the current engine

1969
01:41:02,080 --> 01:41:06,240
Speaker 2: is pretty powerful. A technology partnership with another company that'll

1970
01:41:06,280 --> 01:41:10,000
Speaker 2: just build a design custom you know e commerce and

1971
01:41:10,320 --> 01:41:13,639
Speaker 2: you know website that allows us to essentially a reward activity.

1972
01:41:13,680 --> 01:41:16,320
Speaker 2: It's like its own social media sort of community where

1973
01:41:16,400 --> 01:41:19,719
Speaker 2: people get points and tags and show activity in the community.

1974
01:41:19,760 --> 01:41:22,640
Speaker 2: It's it's really just a relationship that's deeper than I

1975
01:41:22,760 --> 01:41:26,160
Speaker 2: came to the site, and that through that pathway allows

1976
01:41:26,240 --> 01:41:27,960
Speaker 2: us to do to make things special like this tour,

1977
01:41:28,000 --> 01:41:30,760
Speaker 2: which just did or we just announced and it's coming

1978
01:41:30,800 --> 01:41:32,960
Speaker 2: this fall. You know, the whole room where you know,

1979
01:41:33,040 --> 01:41:35,800
Speaker 2: we're pre selling, giving special discounts to a fan club

1980
01:41:35,840 --> 01:41:38,280
Speaker 2: member so they can get to the two nights back

1981
01:41:38,320 --> 01:41:41,280
Speaker 2: to back for a lower discount products. They're getting it first,

1982
01:41:41,720 --> 01:41:43,800
Speaker 2: you know, they're getting the check ins at the shows to.

1983
01:41:44,000 --> 01:41:46,040
Speaker 3: Get first in line, you know, so they can come

1984
01:41:46,080 --> 01:41:48,360
Speaker 3: in first in GA shows. Yeah. The main thing about

1985
01:41:48,720 --> 01:41:51,800
Speaker 3: a handsout end is you know, when you become a

1986
01:41:51,880 --> 01:41:53,920
Speaker 3: fan of something, you realize that there's a group of

1987
01:41:53,960 --> 01:41:58,640
Speaker 3: people that that they want to invest more and if

1988
01:41:58,760 --> 01:42:01,080
Speaker 3: you can find a relationship where you can give them

1989
01:42:01,120 --> 01:42:04,200
Speaker 3: what they're wanting, then that can help you do more

1990
01:42:04,360 --> 01:42:07,320
Speaker 3: and more with less risk in the world. And so

1991
01:42:07,560 --> 01:42:11,560
Speaker 3: as a business model, you can take the dedicated thousands

1992
01:42:12,000 --> 01:42:15,639
Speaker 3: of fans and then turn that into sort of access

1993
01:42:15,720 --> 01:42:19,240
Speaker 3: to millions of people because they're your base, your passion base.

1994
01:42:19,600 --> 01:42:20,880
Speaker 6: Yeah, shows up.

1995
01:42:21,080 --> 01:42:24,280
Speaker 1: So how many people presently are members of Hanson dot

1996
01:42:24,400 --> 01:42:25,519
Speaker 1: net and how much do they pay?

1997
01:42:26,080 --> 01:42:29,760
Speaker 3: It fluctuate fluctuates between five and ten thousand. We all

1998
01:42:29,800 --> 01:42:31,479
Speaker 3: look at each other and how much do you want

1999
01:42:31,479 --> 01:42:32,000
Speaker 3: to share there?

2000
01:42:32,240 --> 01:42:36,960
Speaker 2: It's yeah, it's they pay fifty dollars a year and

2001
01:42:37,000 --> 01:42:40,000
Speaker 2: they have played forty until very recently we very reluctantly

2002
01:42:40,120 --> 01:42:42,479
Speaker 2: raised the price, but with inflation and things and just

2003
01:42:42,600 --> 01:42:45,240
Speaker 2: the change in service, we finally moved it up to fifty,

2004
01:42:45,479 --> 01:42:48,160
Speaker 2: which is still extremely you know, hopefully we feel it

2005
01:42:48,160 --> 01:42:50,960
Speaker 2: people feel like it's reasonable, but that you know, that

2006
01:42:51,160 --> 01:42:54,080
Speaker 2: membership you're you're trying to give people you know enough

2007
01:42:54,160 --> 01:42:56,880
Speaker 2: that it's like, yeah, I remember. And then one of

2008
01:42:56,920 --> 01:42:58,720
Speaker 2: the coolest things that we do, which I think is

2009
01:42:59,040 --> 01:43:00,840
Speaker 2: is also a really cool part of it, is there's

2010
01:43:00,920 --> 01:43:04,639
Speaker 2: other events and things that are only available after you've

2011
01:43:04,640 --> 01:43:07,000
Speaker 2: already become a member, Like we do a destination concert

2012
01:43:07,040 --> 01:43:09,840
Speaker 2: in Jamaica we've done for over ten years where it's

2013
01:43:09,840 --> 01:43:12,960
Speaker 2: a you know, like people do you know, cruises and stuff,

2014
01:43:13,040 --> 01:43:15,559
Speaker 2: but we we take over a whole resort and fans

2015
01:43:15,640 --> 01:43:18,719
Speaker 2: converge and they take their vacation. They spend an amazing

2016
01:43:18,920 --> 01:43:22,320
Speaker 2: several days with one another. But you can't even go

2017
01:43:22,800 --> 01:43:25,880
Speaker 2: to that event unless you're already first a member. So

2018
01:43:26,040 --> 01:43:28,320
Speaker 2: there's a sense of there's just a sense of it.

2019
01:43:28,479 --> 01:43:30,599
Speaker 2: It's also kind of a like, hey, I'm in at

2020
01:43:30,640 --> 01:43:32,960
Speaker 2: this level, you know, and business wise, you know, it's

2021
01:43:33,000 --> 01:43:35,760
Speaker 2: a reasonable you know, it contributes things that help keep

2022
01:43:35,800 --> 01:43:38,320
Speaker 2: the lights on, kept keep the music going, and keep

2023
01:43:38,400 --> 01:43:41,080
Speaker 2: the band operating. And also there's merchandising and things that

2024
01:43:41,160 --> 01:43:42,360
Speaker 2: are kind of in that world too.

2025
01:43:45,080 --> 01:43:48,720
Speaker 1: How many people come to your anniversary concert every year?

2026
01:43:48,920 --> 01:43:52,080
Speaker 2: A couple of thousand, couple thousands, Yeah, and it's and

2027
01:43:52,240 --> 01:43:55,560
Speaker 2: it's about you know. One of the things about that

2028
01:43:55,760 --> 01:43:58,280
Speaker 2: is it's a lot of people that are obviously not

2029
01:43:58,439 --> 01:44:01,320
Speaker 2: from here. So it's truly a like United Nations.

2030
01:44:01,760 --> 01:44:04,200
Speaker 6: Well, truthfully, probably be a lot more if we like

2031
01:44:04,280 --> 01:44:06,960
Speaker 6: did it in Boston, yeah, yeah, or like or like

2032
01:44:07,240 --> 01:44:09,800
Speaker 6: or like Dallas. You know, like if it wasn't it

2033
01:44:09,920 --> 01:44:13,240
Speaker 6: wasn't as uh, you know, if it wasn't in Tulsa,

2034
01:44:13,360 --> 01:44:15,160
Speaker 6: it would probably be even more because you know, you

2035
01:44:15,280 --> 01:44:17,320
Speaker 6: put it in a hub city and you'd be a

2036
01:44:17,360 --> 01:44:20,599
Speaker 6: lot easier. But but yeah, that's we do it here

2037
01:44:20,720 --> 01:44:22,799
Speaker 6: in Tulsa specifically because it's our hometown.

2038
01:44:22,960 --> 01:44:26,479
Speaker 3: Person. We've done it Kaye's Ballroom, which has been there

2039
01:44:26,560 --> 01:44:28,880
Speaker 3: for what one hundred and something years.

2040
01:44:28,960 --> 01:44:31,360
Speaker 6: Yeah, yeah, and then I've also done it at at

2041
01:44:31,840 --> 01:44:33,800
Speaker 6: Tulsa Theater, which was called Brady for a while.

2042
01:44:34,240 --> 01:44:38,839
Speaker 3: Yeah. And then it's broadcast to the whole online community.

2043
01:44:38,960 --> 01:44:42,120
Speaker 3: So all of the handston net members. Uh, and so

2044
01:44:43,240 --> 01:44:46,839
Speaker 3: live in person you have several thousand, and then online

2045
01:44:46,880 --> 01:44:48,240
Speaker 3: you have the whole community.

2046
01:44:56,040 --> 01:45:01,240
Speaker 1: Okay, So how accessible are you guys eyes? Do you

2047
01:45:01,439 --> 01:45:05,120
Speaker 1: participate only on hands and dot net? Are you on

2048
01:45:05,520 --> 01:45:11,320
Speaker 1: the big social media platforms TikTok, YouTube, Snapchat, Instagram and

2049
01:45:11,439 --> 01:45:12,559
Speaker 1: Instagram reels?

2050
01:45:12,760 --> 01:45:16,519
Speaker 6: Yeah, we do all the social media stuff probably, you know,

2051
01:45:17,240 --> 01:45:21,240
Speaker 6: we interestingly, because of our relationship with handsOn dot net,

2052
01:45:21,280 --> 01:45:24,200
Speaker 6: we probably have done that a little less historically, way

2053
01:45:24,320 --> 01:45:28,360
Speaker 6: less than we would have because we already have such

2054
01:45:28,360 --> 01:45:32,000
Speaker 6: a strong community. But that is that is continuing to evolve.

2055
01:45:32,840 --> 01:45:35,519
Speaker 6: But yeah, we're definitely accessible on all the social media

2056
01:45:35,560 --> 01:45:37,400
Speaker 6: platforms Facebook, and you can't.

2057
01:45:37,600 --> 01:45:40,840
Speaker 3: You can't be in this business without being accessible. Yeah,

2058
01:45:42,160 --> 01:45:44,599
Speaker 3: otherwise I don't know what business you're.

2059
01:45:44,560 --> 01:45:47,280
Speaker 6: In, right, Yeah, exactly at some some level.

2060
01:45:47,439 --> 01:45:49,439
Speaker 2: Now, we're not inviting you to a home concert at

2061
01:45:49,479 --> 01:45:53,000
Speaker 2: our house, So we're not coming to your living room

2062
01:45:53,160 --> 01:45:55,640
Speaker 2: literally unless there's a contest, okay, but we.

2063
01:45:55,760 --> 01:45:58,840
Speaker 1: All know in this business there are super fans. Yeah,

2064
01:45:59,160 --> 01:46:01,880
Speaker 1: if people come to make or if people come to

2065
01:46:01,960 --> 01:46:04,280
Speaker 1: the annual concert, are they going to get to meet you?

2066
01:46:04,800 --> 01:46:06,360
Speaker 1: To what degree? Are you friends?

2067
01:46:06,439 --> 01:46:07,519
Speaker 3: Well, we always do meet.

2068
01:46:07,600 --> 01:46:10,000
Speaker 2: I mean we do meet and greets. In almost every

2069
01:46:10,080 --> 01:46:12,640
Speaker 2: case with concerts, we have specific meet and greets. And

2070
01:46:12,800 --> 01:46:14,640
Speaker 2: one of the things we've really tried to do that

2071
01:46:14,960 --> 01:46:18,519
Speaker 2: we do not promise a meet except in specific areas

2072
01:46:18,520 --> 01:46:20,639
Speaker 2: where they get on a list, they raise their hand,

2073
01:46:20,680 --> 01:46:23,519
Speaker 2: they say, I'm going to be there. But we always

2074
01:46:23,600 --> 01:46:25,680
Speaker 2: make an effort to set up the opportunity to have

2075
01:46:25,880 --> 01:46:28,160
Speaker 2: a I came to see you. We we have a

2076
01:46:28,400 --> 01:46:31,040
Speaker 2: you know, take a photo. In fact, every concert we do,

2077
01:46:31,520 --> 01:46:33,559
Speaker 2: pretty much every public concert we've done since we started

2078
01:46:33,600 --> 01:46:35,920
Speaker 2: the label, we have something called Hanson dot Net Reporter,

2079
01:46:36,040 --> 01:46:37,720
Speaker 2: So we have a member of the fan club that

2080
01:46:37,920 --> 01:46:40,080
Speaker 2: already tells us, hey, I'm coming to the show. They

2081
01:46:40,120 --> 01:46:43,120
Speaker 2: get randomly selected and they then sit down just like

2082
01:46:43,240 --> 01:46:45,960
Speaker 2: this and have an interview with us to talk about

2083
01:46:46,880 --> 01:46:49,639
Speaker 2: So that's one of the ways. And and we've gotten

2084
01:46:49,720 --> 01:46:52,160
Speaker 2: We've done a lot of conversations.

2085
01:46:51,680 --> 01:46:54,080
Speaker 3: And I think we've met. This is an important thing.

2086
01:46:54,560 --> 01:46:58,280
Speaker 3: It's something that we've always said and and I don't know,

2087
01:46:58,439 --> 01:47:03,000
Speaker 3: you know, so many bands sell access right they go

2088
01:47:03,320 --> 01:47:05,720
Speaker 3: and for two hundred dollars or five hundred dollars more,

2089
01:47:05,840 --> 01:47:07,840
Speaker 3: you can come meet me for it a long three

2090
01:47:07,920 --> 01:47:10,720
Speaker 3: minutes and get a long hug and a and we

2091
01:47:10,800 --> 01:47:13,360
Speaker 3: have never sold mean greats. I mean there's been some

2092
01:47:13,479 --> 01:47:16,760
Speaker 3: cases where for a charity auction somebody gets to meet you.

2093
01:47:16,920 --> 01:47:20,040
Speaker 3: But and that's been important to us, I think, because

2094
01:47:21,400 --> 01:47:26,280
Speaker 3: as much as you know your fans, you're not friends.

2095
01:47:27,120 --> 01:47:29,960
Speaker 3: And that's I think the place where this gets gets

2096
01:47:30,080 --> 01:47:34,599
Speaker 3: dangerous sort of socially. This experience. You meet a lot

2097
01:47:34,640 --> 01:47:36,599
Speaker 3: of people who have been through a lot of things

2098
01:47:36,720 --> 01:47:40,120
Speaker 3: and your music has helped them through it, and you

2099
01:47:40,280 --> 01:47:43,519
Speaker 3: want to be connected, but you don't want to be false.

2100
01:47:44,120 --> 01:47:45,840
Speaker 3: You don't want to you don't want to for the

2101
01:47:46,080 --> 01:47:50,800
Speaker 3: for the right price, like cross that line into this

2102
01:47:51,000 --> 01:47:54,120
Speaker 3: sort of personal space where you go like we've shared something,

2103
01:47:54,960 --> 01:47:59,320
Speaker 3: but what it is is not for sale, and it's

2104
01:47:59,360 --> 01:48:00,200
Speaker 3: a part of thing.

2105
01:48:00,240 --> 01:48:02,840
Speaker 2: It's a part of you can maybe meet some one,

2106
01:48:02,880 --> 01:48:05,479
Speaker 2: but it's not like here's the price we'll ever live

2107
01:48:05,600 --> 01:48:08,479
Speaker 2: through enough, you know, God bless them. There are some

2108
01:48:08,600 --> 01:48:12,439
Speaker 2: crazy people. There are some dangerous people, and so you

2109
01:48:12,680 --> 01:48:17,479
Speaker 2: you have to know the difference, and so you can't

2110
01:48:17,560 --> 01:48:20,120
Speaker 2: you can't buy meeting us. But we're not hard to find,

2111
01:48:21,560 --> 01:48:24,200
Speaker 2: and there's a there's a good chance if you come

2112
01:48:24,280 --> 01:48:26,360
Speaker 2: to Back to the Island event Jamaica, if you come

2113
01:48:26,439 --> 01:48:29,040
Speaker 2: to Hanson Day and Toulsa, if you come to really

2114
01:48:29,160 --> 01:48:32,840
Speaker 2: any show on a tour that we're on and you

2115
01:48:33,080 --> 01:48:35,680
Speaker 2: stand by the bus after the show, there's a good

2116
01:48:35,800 --> 01:48:38,920
Speaker 2: chance somebody's gonna come talk to you and take a photo,

2117
01:48:39,040 --> 01:48:45,880
Speaker 2: because we care about those connections enough to never make

2118
01:48:46,000 --> 01:48:48,840
Speaker 2: them something that has a dollar sign in front of them.

2119
01:48:49,080 --> 01:48:50,840
Speaker 6: Yeah, okay.

2120
01:48:50,920 --> 01:48:55,120
Speaker 1: The lifeblood of the business is new fans, younger fans.

2121
01:48:55,479 --> 01:48:56,880
Speaker 1: How do you reach those people?

2122
01:48:57,640 --> 01:49:01,040
Speaker 3: How do we reach new fans. We have a breeding

2123
01:49:01,320 --> 01:49:06,439
Speaker 3: scheme where we are farming by our fans. We last

2124
01:49:06,600 --> 01:49:09,880
Speaker 3: long enough that our fans who were twelve bring their

2125
01:49:10,280 --> 01:49:12,640
Speaker 3: twelve year olds to the show. That's what we're working on.

2126
01:49:13,400 --> 01:49:18,760
Speaker 3: Reaching new fans. Man, what an impossible scheme, because the

2127
01:49:18,840 --> 01:49:22,400
Speaker 3: most likely thing is to do something that other popular

2128
01:49:22,479 --> 01:49:26,400
Speaker 3: people are doing, which sometimes serves you but most often

2129
01:49:26,520 --> 01:49:31,000
Speaker 3: makes you just a bad version of somebody else's genuine idea.

2130
01:49:31,840 --> 01:49:35,839
Speaker 3: I think our version of reaching new fans truly is lasting.

2131
01:49:36,000 --> 01:49:40,879
Speaker 3: It's really just to say still be here when somebody

2132
01:49:40,960 --> 01:49:44,400
Speaker 3: has an opportunity to find you. And we do really

2133
01:49:44,479 --> 01:49:47,760
Speaker 3: see the multi generational thing in our shows now where

2134
01:49:47,880 --> 01:49:50,599
Speaker 3: the mom who is twelve is now forty and she's

2135
01:49:50,640 --> 01:49:53,600
Speaker 3: got two or three kids and she's bringing some of

2136
01:49:53,680 --> 01:49:55,200
Speaker 3: them to the show or all of that.

2137
01:49:55,560 --> 01:49:57,800
Speaker 6: Well, And I would also say too, the coolest thing

2138
01:49:57,880 --> 01:50:00,920
Speaker 6: about streaming, although there are many problems with the streaming

2139
01:50:01,000 --> 01:50:03,840
Speaker 6: and the way that it financially is created a lot

2140
01:50:03,960 --> 01:50:07,080
Speaker 6: of issues with how do you even like earn a

2141
01:50:07,160 --> 01:50:09,920
Speaker 6: living as a musician and have a career. It's it's

2142
01:50:10,000 --> 01:50:13,559
Speaker 6: complicated because it was already hard. It was already hard

2143
01:50:13,640 --> 01:50:16,000
Speaker 6: to be, you know, an artist going out there and

2144
01:50:16,080 --> 01:50:19,000
Speaker 6: having any kind of success. It's it's definitely more challenging

2145
01:50:19,040 --> 01:50:22,480
Speaker 6: in a variety of ways through streaming. But the upside

2146
01:50:22,760 --> 01:50:26,599
Speaker 6: is that there is very low barrier barrier to entry,

2147
01:50:27,120 --> 01:50:31,160
Speaker 6: and so what you do start seeing, interestingly enough discovery

2148
01:50:31,640 --> 01:50:35,080
Speaker 6: is this continually like weird discovery. We'll be like, you know,

2149
01:50:36,040 --> 01:50:38,680
Speaker 6: what's that group of sixteen year olds doing here? And

2150
01:50:38,760 --> 01:50:41,120
Speaker 6: they'll walk up super excited to be like, we just

2151
01:50:41,200 --> 01:50:45,160
Speaker 6: discovered you last week and you're like what, like yeah,

2152
01:50:45,560 --> 01:50:48,160
Speaker 6: and it was so cool because we've heard some songs

2153
01:50:48,280 --> 01:50:50,320
Speaker 6: of you guys from like when you were kids, but

2154
01:50:50,400 --> 01:50:52,280
Speaker 6: then we heard all of your other stuff and you

2155
01:50:52,360 --> 01:50:55,360
Speaker 6: guys are like really like diverse and really different, and

2156
01:50:55,439 --> 01:50:57,120
Speaker 6: we just kind of had to see what the show

2157
01:50:57,240 --> 01:50:57,640
Speaker 6: was going to be.

2158
01:50:57,720 --> 01:50:58,960
Speaker 3: Like I would say something to you.

2159
01:50:59,080 --> 01:51:00,840
Speaker 2: You said the phrase that you know, new fans are

2160
01:51:00,840 --> 01:51:03,840
Speaker 2: the lifeblood of our industry or and I appreciate that,

2161
01:51:03,960 --> 01:51:05,960
Speaker 2: but I would have to differ on that. I think

2162
01:51:06,040 --> 01:51:10,160
Speaker 2: that connection is the lifeblood of our career in our industry,

2163
01:51:10,280 --> 01:51:13,560
Speaker 2: meaning real fans are the lifeblood. And back when we

2164
01:51:14,040 --> 01:51:16,479
Speaker 2: now live in a world where direct fan communication is

2165
01:51:16,600 --> 01:51:18,599
Speaker 2: just so prevalent, we all live it. I mean, here

2166
01:51:18,640 --> 01:51:21,240
Speaker 2: we are, we're literally sitting across this is like Star Trek.

2167
01:51:21,320 --> 01:51:23,280
Speaker 2: What's going on right now talking to each other on

2168
01:51:23,320 --> 01:51:26,960
Speaker 2: the screen. The world's forgotten that access to the pipeline

2169
01:51:27,120 --> 01:51:29,559
Speaker 2: was the way the music business was built. A label

2170
01:51:29,600 --> 01:51:31,200
Speaker 2: said I'm going to make you a record because it

2171
01:51:31,320 --> 01:51:33,000
Speaker 2: costs to go to a studio and has tape, and

2172
01:51:33,000 --> 01:51:35,559
Speaker 2: then we have to print CDs, print make records.

2173
01:51:35,560 --> 01:51:36,400
Speaker 3: We've got to distribute it.

2174
01:51:36,479 --> 01:51:38,000
Speaker 2: We've got to get a radio station, we got to

2175
01:51:38,000 --> 01:51:39,639
Speaker 2: get TV, we got to get a magazine to write

2176
01:51:39,640 --> 01:51:43,000
Speaker 2: an article. Now we can talk, and so the relationship

2177
01:51:43,040 --> 01:51:46,560
Speaker 2: with that passion base we now live that everyone lives that,

2178
01:51:46,720 --> 01:51:49,320
Speaker 2: but we saw it early, and so I think I

2179
01:51:49,400 --> 01:51:53,160
Speaker 2: think the lifeblood is real connection to fans, real connection

2180
01:51:53,240 --> 01:51:56,240
Speaker 2: which means one that goes deeper, because first of all,

2181
01:51:56,320 --> 01:51:59,200
Speaker 2: once you get a person, they say that, I'm not

2182
01:51:59,280 --> 01:52:01,840
Speaker 2: going to list number, but we know that dramatically after

2183
01:52:02,000 --> 01:52:05,320
Speaker 2: college age in life, most people dramatically drop the new

2184
01:52:05,479 --> 01:52:08,160
Speaker 2: music or the new arts they're discovering. College is kind

2185
01:52:08,160 --> 01:52:11,200
Speaker 2: of the end of their like important, which is hard.

2186
01:52:11,360 --> 01:52:13,880
Speaker 2: So if you do reach somebody earlier in their life,

2187
01:52:13,880 --> 01:52:16,240
Speaker 2: they tend to become that they have a chance to

2188
01:52:16,320 --> 01:52:18,240
Speaker 2: be with you through the ride. Like how many people

2189
01:52:18,320 --> 01:52:20,200
Speaker 2: that came through high school and said James Taylor was

2190
01:52:20,240 --> 01:52:22,479
Speaker 2: my thing. That's always their thing. Our parents three Dog Night,

2191
01:52:22,840 --> 01:52:26,000
Speaker 2: you know. And so I think that connection is huge.

2192
01:52:26,560 --> 01:52:29,000
Speaker 2: And as far as the new fans go, I would

2193
01:52:29,080 --> 01:52:33,639
Speaker 2: say that adding to what's been said already, that new

2194
01:52:33,720 --> 01:52:37,280
Speaker 2: fans are are just like the first ones. New fans

2195
01:52:37,360 --> 01:52:39,360
Speaker 2: you find the same way you find any fan. You

2196
01:52:39,680 --> 01:52:41,920
Speaker 2: have a piece of thing, you content, you have something

2197
01:52:41,960 --> 01:52:44,320
Speaker 2: you believe in, and you lob it out into the world.

2198
01:52:44,720 --> 01:52:46,839
Speaker 2: And the people that sit around and say, my audience

2199
01:52:47,000 --> 01:52:49,320
Speaker 2: is really people from this age that have this color

2200
01:52:49,360 --> 01:52:53,160
Speaker 2: hair they is, they're fooling themselves. You only know what

2201
01:52:53,400 --> 01:52:56,280
Speaker 2: you believe in, and you only know what you can share,

2202
01:52:56,479 --> 01:52:58,880
Speaker 2: and then you hope that you find others that go,

2203
01:52:59,720 --> 01:53:01,920
Speaker 2: you know what, I dig that. I want to listen

2204
01:53:01,920 --> 01:53:03,760
Speaker 2: to that in the car. I want to I want to,

2205
01:53:03,920 --> 01:53:05,599
Speaker 2: you know, turn it up on the radio. I want

2206
01:53:05,640 --> 01:53:07,800
Speaker 2: to go work out to that song. I want to

2207
01:53:07,840 --> 01:53:09,920
Speaker 2: share that on the night that I get married. And

2208
01:53:10,520 --> 01:53:13,400
Speaker 2: whatever times the music finds its way that you do

2209
01:53:13,520 --> 01:53:17,040
Speaker 2: not control it. And so I think you can only

2210
01:53:17,160 --> 01:53:20,920
Speaker 2: continue to cast you know, things into the universe and

2211
01:53:21,200 --> 01:53:23,680
Speaker 2: hope that it finds people that feel the way you

2212
01:53:23,840 --> 01:53:27,080
Speaker 2: do a little bit. And that's my that's my story.

2213
01:53:27,080 --> 01:53:27,760
Speaker 2: I'm sticking to it.

2214
01:53:28,960 --> 01:53:32,840
Speaker 6: I will say one specific thing though about that. It's

2215
01:53:34,560 --> 01:53:38,799
Speaker 6: it's interesting because I lost the train of thought.

2216
01:53:40,160 --> 01:53:42,080
Speaker 3: To say that. Yeah, let me then I'll say something.

2217
01:53:43,000 --> 01:53:45,559
Speaker 3: What Taylor's talking about is the fact that the most

2218
01:53:45,640 --> 01:53:50,720
Speaker 3: important relationships are are created through the advocates, and like,

2219
01:53:51,000 --> 01:53:53,479
Speaker 3: there's a reason why people on social media know that

2220
01:53:53,720 --> 01:53:56,439
Speaker 3: someone with ten thousand followers is more likely to create

2221
01:53:57,280 --> 01:54:01,280
Speaker 3: more purchases than somebody with two million followers, because the

2222
01:54:01,400 --> 01:54:04,679
Speaker 3: ten thousand people following that guy really feel deeply connected

2223
01:54:04,680 --> 01:54:07,439
Speaker 3: to them. So when they when they have that connection,

2224
01:54:07,600 --> 01:54:11,439
Speaker 3: they go, oh, oh, this is a personal recommendation from somebody.

2225
01:54:11,479 --> 01:54:16,040
Speaker 3: And so what when you say create strong connections with people?

2226
01:54:16,520 --> 01:54:19,240
Speaker 3: That goes back to the idea of you know, every

2227
01:54:19,280 --> 01:54:23,080
Speaker 3: time you meet someone, being genuine, the stories in your songs,

2228
01:54:23,160 --> 01:54:25,559
Speaker 3: being connected to who you are as a person. Right,

2229
01:54:26,320 --> 01:54:30,880
Speaker 3: if everything is rooted in this deep reality and you

2230
01:54:30,960 --> 01:54:34,040
Speaker 3: know some sort of the truth of the world as

2231
01:54:34,160 --> 01:54:39,800
Speaker 3: you live it, then hopefully that translates into deeper connections,

2232
01:54:39,960 --> 01:54:44,440
Speaker 3: which translates into people who want to share the importance

2233
01:54:44,520 --> 01:54:48,160
Speaker 3: of those connections. And it's not about being a splash.

2234
01:54:48,600 --> 01:54:51,480
Speaker 3: It's not about just just getting attention from as many

2235
01:54:51,560 --> 01:54:56,360
Speaker 3: eyes as possible, but creating good connections. I think what

2236
01:54:56,440 --> 01:54:57,720
Speaker 3: you're trying to say is, can.

2237
01:54:57,640 --> 01:54:59,880
Speaker 1: You remember I remember what came back to?

2238
01:55:00,160 --> 01:55:02,000
Speaker 3: Yeah, it's about having respect.

2239
01:55:02,000 --> 01:55:04,120
Speaker 6: I think what you were talking about, Zach is it's

2240
01:55:04,120 --> 01:55:06,200
Speaker 6: about having respect for the audience because it's not it's

2241
01:55:06,240 --> 01:55:08,680
Speaker 6: not calculated. You're not like you're just saying like, look,

2242
01:55:08,680 --> 01:55:10,480
Speaker 6: I'm gonna be myself and I'm gonna be honest with

2243
01:55:10,560 --> 01:55:14,720
Speaker 6: people as much as I possibly can. The thing that

2244
01:55:15,200 --> 01:55:17,600
Speaker 6: you asked a little while ago. Why even make new music,

2245
01:55:18,760 --> 01:55:21,680
Speaker 6: Why even make new music? Well, for one, maybe to

2246
01:55:21,720 --> 01:55:24,040
Speaker 6: connect with new fans. That is certainly part of it.

2247
01:55:24,680 --> 01:55:26,560
Speaker 6: It's certainly part of it. You never know what will

2248
01:55:26,640 --> 01:55:30,960
Speaker 6: catch people. But also it's for your fans who have

2249
01:55:31,000 --> 01:55:33,080
Speaker 6: been around for a long time as well, because you

2250
01:55:33,240 --> 01:55:37,200
Speaker 6: don't want them to think that there's nothing new of

2251
01:55:37,440 --> 01:55:40,720
Speaker 6: value for them to engage in. You want to give

2252
01:55:40,760 --> 01:55:44,160
Speaker 6: them a new story and a new experience. And you know,

2253
01:55:44,520 --> 01:55:46,360
Speaker 6: some of the best stuff we've ever done we did

2254
01:55:46,480 --> 01:55:50,480
Speaker 6: last year, you know, and that's really cool. Some of

2255
01:55:50,520 --> 01:55:52,600
Speaker 6: the best stuff we did, you know, in our life

2256
01:55:52,720 --> 01:55:56,160
Speaker 6: was in twenty eighteen on that String Theory Orchestra tour. Yes,

2257
01:55:56,320 --> 01:55:58,879
Speaker 6: one of the most one of the coolest, most emotionally

2258
01:55:59,080 --> 01:56:01,440
Speaker 6: satisfying things I've ever done, you know.

2259
01:56:01,680 --> 01:56:02,760
Speaker 3: So that's why you do it.

2260
01:56:03,200 --> 01:56:06,400
Speaker 6: And I know for a fact that the audience comes

2261
01:56:06,480 --> 01:56:09,360
Speaker 6: up after the show over and over and over again

2262
01:56:09,760 --> 01:56:13,800
Speaker 6: and says a combination of that was deeply impactful to me.

2263
01:56:14,560 --> 01:56:17,640
Speaker 6: Thank you for doing that. It really took this music

2264
01:56:17,720 --> 01:56:20,240
Speaker 6: that I loved to another level in a new place,

2265
01:56:20,360 --> 01:56:22,200
Speaker 6: and I'm so grateful that you took that risk.

2266
01:56:22,960 --> 01:56:24,480
Speaker 3: Oh, or how about this Oh.

2267
01:56:24,600 --> 01:56:26,560
Speaker 6: Yeah, I brought my kid for the first time because

2268
01:56:26,600 --> 01:56:28,560
Speaker 6: I knew it was an orchestra show and they could

2269
01:56:28,720 --> 01:56:31,920
Speaker 6: sit down and watch and that was deeply impactful for them,

2270
01:56:31,960 --> 01:56:34,200
Speaker 6: and I know it'll last with them forever, you know.

2271
01:56:34,520 --> 01:56:35,720
Speaker 3: So those are the reasons why.

2272
01:56:35,680 --> 01:56:36,320
Speaker 6: You do that stuff.

2273
01:56:37,640 --> 01:56:44,560
Speaker 1: Okay, you went independent before almost any of the major

2274
01:56:44,680 --> 01:56:49,800
Speaker 1: label acts that it had success had Today everybody is

2275
01:56:49,880 --> 01:56:53,880
Speaker 1: on that page, but you were early. So you talked

2276
01:56:53,880 --> 01:56:57,920
Speaker 1: about the frustration with Island def Jam, You talked about

2277
01:56:58,120 --> 01:57:03,960
Speaker 1: getting the financial stuff. Then you start with your own isp,

2278
01:57:04,680 --> 01:57:09,080
Speaker 1: your own label. There's this incredible sense of freedom, but

2279
01:57:10,880 --> 01:57:15,240
Speaker 1: you do reach a lot fewer people at the beginning. Yeah, well,

2280
01:57:15,400 --> 01:57:17,240
Speaker 1: how did you handle that emotionally?

2281
01:57:17,360 --> 01:57:20,960
Speaker 3: Well? So, I think what we had experienced with our

2282
01:57:21,040 --> 01:57:25,600
Speaker 3: Island def Gen relationship was that we had been locked right,

2283
01:57:25,840 --> 01:57:29,680
Speaker 3: we'd been locked up, and really any number of people

2284
01:57:30,720 --> 01:57:34,960
Speaker 3: was better than no people at all. What we also

2285
01:57:35,120 --> 01:57:40,520
Speaker 3: saw was that we could be with the greatest label,

2286
01:57:40,600 --> 01:57:43,280
Speaker 3: the biggest label, with the biggest budget, but it was

2287
01:57:43,360 --> 01:57:46,160
Speaker 3: the wrong people. They wouldn't spend the money in the

2288
01:57:46,280 --> 01:57:49,280
Speaker 3: right places and they would leave before the job was done.

2289
01:57:50,840 --> 01:57:53,200
Speaker 3: And so you know, that's that was our experience. Six

2290
01:57:53,280 --> 01:57:55,960
Speaker 3: weeks into our second album, it had sold almost a

2291
01:57:56,000 --> 01:58:00,200
Speaker 3: million copies and they said, hey, it's not working. We're

2292
01:58:00,240 --> 01:58:02,680
Speaker 3: looking around going we sold a million companies, we're platinum,

2293
01:58:03,120 --> 01:58:05,959
Speaker 3: Like that's supposed to be the sign of efper echelon

2294
01:58:06,160 --> 01:58:09,560
Speaker 3: artists and you're pulling the money in and so what

2295
01:58:09,760 --> 01:58:15,280
Speaker 3: more was It is a sacrifice. It is an unfortunate

2296
01:58:15,440 --> 01:58:21,360
Speaker 3: reality that money talks, but money is not a guarantee.

2297
01:58:22,040 --> 01:58:26,320
Speaker 3: The only thing you can really count on are your

2298
01:58:26,600 --> 01:58:31,080
Speaker 3: advocates and your effort. And so you put in the effort,

2299
01:58:31,720 --> 01:58:35,839
Speaker 3: You put that energy into the people that you believe

2300
01:58:36,000 --> 01:58:40,360
Speaker 3: will be there in the hard times, and that's probably

2301
01:58:40,400 --> 01:58:42,880
Speaker 3: about as good as you can do. I think. I

2302
01:58:42,960 --> 01:58:46,760
Speaker 3: think now today it's interesting to look at labels and

2303
01:58:47,080 --> 01:58:50,280
Speaker 3: ask questions about what is the best strategy. It might

2304
01:58:50,360 --> 01:58:54,680
Speaker 3: be that our independent strategy today is missing some things

2305
01:58:55,560 --> 01:58:58,200
Speaker 3: and we need to rethink, you know, to be the

2306
01:58:58,280 --> 01:59:03,440
Speaker 3: best business model. But fundamentally, it's it's really about that

2307
01:59:04,440 --> 01:59:10,200
Speaker 3: long view and that sustainability that says we need to

2308
01:59:10,280 --> 01:59:13,920
Speaker 3: bet on the fan base that has been neglected, because

2309
01:59:13,920 --> 01:59:15,720
Speaker 3: they're the ones who are going to tell their friends,

2310
01:59:16,080 --> 01:59:19,160
Speaker 3: who are going to create more fans faster than we can.

2311
01:59:20,920 --> 01:59:24,280
Speaker 3: And as you grow into being an older band, you

2312
01:59:24,360 --> 01:59:28,120
Speaker 3: know that has fans that have careers that are music

2313
01:59:28,200 --> 01:59:33,080
Speaker 3: supervisors and executives like you go those fans, if they

2314
01:59:33,200 --> 01:59:36,240
Speaker 3: so choose, they can they can put your record wherever

2315
01:59:36,360 --> 01:59:39,879
Speaker 3: it needs to be by their fandom, not by your dollars.

2316
01:59:40,720 --> 01:59:44,400
Speaker 3: So you don't have to reach everyone. You have to

2317
01:59:44,480 --> 01:59:48,560
Speaker 3: reach the people who who want to talk, who want

2318
01:59:48,600 --> 01:59:52,000
Speaker 3: to buy, who want to engage, and and you know,

2319
01:59:52,640 --> 01:59:55,160
Speaker 3: you see that over and over and over again, especially

2320
01:59:55,280 --> 02:00:01,640
Speaker 3: now with the way algorithms throttle things. Numbers are are

2321
02:00:01,800 --> 02:00:06,280
Speaker 3: not the whole story, no, and so better to have

2322
02:00:06,880 --> 02:00:11,040
Speaker 3: a great career than a fantastic opportunity.

2323
02:00:11,400 --> 02:00:15,120
Speaker 6: Yeah, well, you're right. I think it's worth diving into

2324
02:00:15,160 --> 02:00:18,360
Speaker 6: one particular detail about that though, too, which is we realized,

2325
02:00:18,480 --> 02:00:21,000
Speaker 6: especially at that second record, where you get a whole

2326
02:00:21,040 --> 02:00:24,040
Speaker 6: group of new people who we knew from the get go,

2327
02:00:24,480 --> 02:00:26,600
Speaker 6: From the moment that record was getting released, we're like,

2328
02:00:26,760 --> 02:00:30,200
Speaker 6: cross our fingers, this could be a total shit show.

2329
02:00:31,120 --> 02:00:34,560
Speaker 6: And you know, and sure enough it was, because six

2330
02:00:34,640 --> 02:00:36,640
Speaker 6: weeks into the release of that record, they basically told

2331
02:00:36,760 --> 02:00:38,680
Speaker 6: our career was over and we need to do solo records.

2332
02:00:38,720 --> 02:00:41,320
Speaker 6: And they didn't believe in the band anymore, and you're like, wait, what,

2333
02:00:41,560 --> 02:00:43,760
Speaker 6: hold on, what are you talking about. But anyway, you

2334
02:00:43,880 --> 02:00:47,000
Speaker 6: get to the third record after you're kind of getting stuck,

2335
02:00:47,080 --> 02:00:49,720
Speaker 6: as you said, trapped in this process with this label

2336
02:00:49,800 --> 02:00:53,360
Speaker 6: you knew had no interest in really, you know, expanding

2337
02:00:53,400 --> 02:01:00,320
Speaker 6: your career, and basically everybody leaves the agent, the manager, everybody, right,

2338
02:01:00,440 --> 02:01:05,160
Speaker 6: all the people, everything, for various different reasons, some of

2339
02:01:05,240 --> 02:01:08,360
Speaker 6: which were perfectly reasonable and amicable and some were which

2340
02:01:08,720 --> 02:01:09,840
Speaker 6: were complicated.

2341
02:01:10,080 --> 02:01:12,840
Speaker 3: Yeah, we had a no agent, we had to find

2342
02:01:12,880 --> 02:01:15,200
Speaker 3: a new manager, we had to get out of our

2343
02:01:15,240 --> 02:01:18,920
Speaker 3: record label, and it was completely rebuilt from the end

2344
02:01:18,960 --> 02:01:21,840
Speaker 3: of two thousand and three, which was a time when

2345
02:01:22,040 --> 02:01:23,600
Speaker 3: almost no one was independent.

2346
02:01:24,720 --> 02:01:30,040
Speaker 6: But specifically we were told we had no fans left. Yes,

2347
02:01:30,200 --> 02:01:33,960
Speaker 6: and so the promoters didn't believe in you and all

2348
02:01:34,040 --> 02:01:38,320
Speaker 6: these kind of things. And we went and we said, fine,

2349
02:01:39,120 --> 02:01:42,040
Speaker 6: we'll get in a van, we'll do an unplugged tour.

2350
02:01:42,200 --> 02:01:46,280
Speaker 6: We don't care. And so you go from well, we

2351
02:01:46,560 --> 02:01:48,480
Speaker 6: knew the truth, we knew the truth. And so you

2352
02:01:48,600 --> 02:01:51,760
Speaker 6: go from doing one show that's one hundred and fifty

2353
02:01:51,840 --> 02:01:55,480
Speaker 6: cap in Chicago and we're like crap, But oh well,

2354
02:01:55,760 --> 02:01:58,360
Speaker 6: here we go to at the end of that year

2355
02:01:59,320 --> 02:02:02,360
Speaker 6: having a show at the House of Blues in Chicago.

2356
02:02:02,520 --> 02:02:07,400
Speaker 6: In Chicago, and so you're like, aha, see, and it's

2357
02:02:07,480 --> 02:02:09,640
Speaker 6: not that it's perfect again, it's not that you're reaching

2358
02:02:09,680 --> 02:02:11,880
Speaker 6: a gazillion people every single time. And yeah, we played

2359
02:02:11,880 --> 02:02:14,440
Speaker 6: the Chicago Theater. We played bigger rooms and smaller rooms

2360
02:02:14,480 --> 02:02:17,040
Speaker 6: along the way here and there, you know, on a cycle.

2361
02:02:17,360 --> 02:02:18,880
Speaker 6: But the same would be true of like, you know,

2362
02:02:18,920 --> 02:02:21,600
Speaker 6: playing the Middle East in Boston, and now we regularly

2363
02:02:21,760 --> 02:02:23,880
Speaker 6: sell out in the House of Blues and in Boston.

2364
02:02:24,880 --> 02:02:27,640
Speaker 3: Also, it's just the flubris of the industry that that

2365
02:02:27,800 --> 02:02:29,760
Speaker 3: was not seeing the thing that we saw.

2366
02:02:30,120 --> 02:02:33,080
Speaker 6: It's just fickleness and it's just and it's okay, it's okay.

2367
02:02:33,200 --> 02:02:36,320
Speaker 6: But we just couldn't be trapped in that scenario and

2368
02:02:36,360 --> 02:02:38,680
Speaker 6: so we had to take risks. We had to take risks,

2369
02:02:38,800 --> 02:02:41,600
Speaker 6: and luckily we had had enough success that we could

2370
02:02:41,640 --> 02:02:44,160
Speaker 6: better on ourselves and say, yeah, we might lose a

2371
02:02:44,200 --> 02:02:44,840
Speaker 6: lot of money.

2372
02:02:45,320 --> 02:02:49,200
Speaker 3: In the documentary about that about that album, the third

2373
02:02:49,240 --> 02:02:53,200
Speaker 3: album when we went independent, the album Underneath Uh, basically

2374
02:02:53,400 --> 02:02:56,120
Speaker 3: at the point we we signed on to work with

2375
02:02:56,240 --> 02:02:59,880
Speaker 3: Tenth Street, Alan Kovac who is You know. The great

2376
02:03:00,000 --> 02:03:02,560
Speaker 3: thing about Alan, especially at that point in our career,

2377
02:03:02,840 --> 02:03:06,880
Speaker 3: is Alan had no fear. He often had no friends

2378
02:03:06,960 --> 02:03:10,280
Speaker 3: because of his lack of fear. But he was a

2379
02:03:10,320 --> 02:03:13,280
Speaker 3: bulldog and he said, let's just do it ourselves. And

2380
02:03:13,600 --> 02:03:20,480
Speaker 3: our natural independent spirit, combined with Alan's sort of satiable confidence,

2381
02:03:21,920 --> 02:03:24,160
Speaker 3: said okay, fine, let's do it. He was also the

2382
02:03:24,200 --> 02:03:26,600
Speaker 3: only person that could have gotten us off island. And

2383
02:03:26,960 --> 02:03:32,600
Speaker 3: I think willing to go pick go, see us sit

2384
02:03:32,720 --> 02:03:38,040
Speaker 3: there and and go what do we have to lose?

2385
02:03:38,800 --> 02:03:41,640
Speaker 3: And everybody sits a lot of money.

2386
02:03:42,960 --> 02:03:46,480
Speaker 1: We're here today. For those people who know you from

2387
02:03:46,640 --> 02:03:50,160
Speaker 1: your hit days, what are one or two songs you

2388
02:03:50,200 --> 02:03:53,560
Speaker 1: would recommend they check out to find out where you

2389
02:03:53,680 --> 02:03:57,160
Speaker 1: are today, to turn them on, turn them back on.

2390
02:03:57,520 --> 02:04:01,080
Speaker 2: That's such a mue question, I mean, For one, as

2391
02:04:01,160 --> 02:04:03,680
Speaker 2: much as I hate to say this, I do think

2392
02:04:03,760 --> 02:04:07,120
Speaker 2: that the every Middle of Everywhere album, which we put

2393
02:04:07,120 --> 02:04:09,280
Speaker 2: out in twenty seventeen is a really good starting place

2394
02:04:09,320 --> 02:04:12,320
Speaker 2: because it touches on singles as well as non singles.

2395
02:04:12,840 --> 02:04:14,120
Speaker 6: Yea, but which is.

2396
02:04:14,200 --> 02:04:16,160
Speaker 2: Basically we put out a project called Red Green Blue

2397
02:04:17,120 --> 02:04:20,280
Speaker 2: two years ago, and the record was divided into three sections,

2398
02:04:20,360 --> 02:04:22,680
Speaker 2: one where each of us particularly penned or wrote the

2399
02:04:22,760 --> 02:04:24,560
Speaker 2: songs and sort of led the creative like this is

2400
02:04:24,600 --> 02:04:25,840
Speaker 2: the approach I want to take, like.

2401
02:04:25,920 --> 02:04:27,760
Speaker 3: Three, So I would.

2402
02:04:27,960 --> 02:04:29,840
Speaker 2: I would pick you know, I would listen to the

2403
02:04:29,920 --> 02:04:33,240
Speaker 2: song write you a song from Isaac's or child at

2404
02:04:33,320 --> 02:04:37,680
Speaker 2: Heart for myself or Don't Let Me Down, which each

2405
02:04:37,720 --> 02:04:39,520
Speaker 2: of these are from a section of the album. So

2406
02:04:39,680 --> 02:04:41,680
Speaker 2: write you a song, Child at Heart, Don't Let Me Down?

2407
02:04:42,560 --> 02:04:44,720
Speaker 2: I would go there, And I would also I would.

2408
02:04:44,960 --> 02:04:46,960
Speaker 2: We reference the Symphony Project a couple times because I

2409
02:04:47,000 --> 02:04:50,120
Speaker 2: think it speaks to something. The Symphony Project, called String Theory,

2410
02:04:50,240 --> 02:04:52,640
Speaker 2: tells a story and it opens up a different way

2411
02:04:52,680 --> 02:04:54,320
Speaker 2: of looking at how we write songs, which is, we

2412
02:04:54,480 --> 02:04:57,000
Speaker 2: roughly love pop songs, but we've always sort of heard

2413
02:04:57,000 --> 02:04:59,440
Speaker 2: a symphony in our heads, literally and figuratively at least,

2414
02:04:59,480 --> 02:05:01,760
Speaker 2: I feel that, and that project allowed us to paint

2415
02:05:01,760 --> 02:05:04,080
Speaker 2: a different picture in bigger strokes. So it starts with

2416
02:05:04,160 --> 02:05:06,400
Speaker 2: a song called Reachion for the Sky, and it says

2417
02:05:06,480 --> 02:05:09,120
Speaker 2: something about what we are and what a note we

2418
02:05:09,320 --> 02:05:13,800
Speaker 2: believe matters, which is the sense of believing and in aspiration,

2419
02:05:13,920 --> 02:05:17,280
Speaker 2: believing in purpose, believing in aspiring to things, and.

2420
02:05:17,360 --> 02:05:21,520
Speaker 6: Believing that you're you know, you have a value in

2421
02:05:21,600 --> 02:05:23,000
Speaker 6: the world and a thing that.

2422
02:05:23,040 --> 02:05:25,000
Speaker 3: You bigger than what people see, you know.

2423
02:05:25,360 --> 02:05:27,760
Speaker 2: And even just just to connect to that point, what

2424
02:05:28,000 --> 02:05:29,880
Speaker 2: was it being described about the reason to go into

2425
02:05:29,880 --> 02:05:31,760
Speaker 2: Bennett And it was I was saying there were some

2426
02:05:31,840 --> 02:05:34,400
Speaker 2: hubers from the industry, you know, about themselves, and not

2427
02:05:34,520 --> 02:05:37,000
Speaker 2: saying what I was really pointing to. And part is

2428
02:05:37,440 --> 02:05:41,320
Speaker 2: we saw what was happening online in communicating. We saw

2429
02:05:41,360 --> 02:05:43,520
Speaker 2: the communities. We'd built that fan club already while this

2430
02:05:43,720 --> 02:05:45,880
Speaker 2: was happening, and so we literally knew that there was

2431
02:05:45,880 --> 02:05:47,920
Speaker 2: a certain amount of people that had that had a voice.

2432
02:05:48,360 --> 02:05:50,560
Speaker 2: And so when we go back to the songs of

2433
02:05:50,760 --> 02:05:54,000
Speaker 2: what songs matter, we were feeling even in the high

2434
02:05:54,040 --> 02:05:57,080
Speaker 2: and low times, we could see the songs that people

2435
02:05:57,720 --> 02:05:59,840
Speaker 2: uh you know, wrote about on forum, or the or

2436
02:05:59,840 --> 02:06:03,560
Speaker 2: the lyrics people tattooed on their arms, or the non singles,

2437
02:06:03,760 --> 02:06:05,360
Speaker 2: you know, the song that you just put on there,

2438
02:06:05,360 --> 02:06:06,840
Speaker 2: and then you're like, that's where that A lot of

2439
02:06:06,880 --> 02:06:10,280
Speaker 2: people just seem to want to say that. So you're

2440
02:06:10,400 --> 02:06:12,720
Speaker 2: you're listening as much as you are making things. I

2441
02:06:12,760 --> 02:06:15,640
Speaker 2: think in this business, if you're successful, I think because

2442
02:06:16,120 --> 02:06:18,400
Speaker 2: you say things you think people are gonna care about

2443
02:06:18,400 --> 02:06:20,400
Speaker 2: the songs. We just you know, said, hey, try these songs.

2444
02:06:20,560 --> 02:06:23,040
Speaker 2: But the truth is we don't know what rabbit hole.

2445
02:06:23,320 --> 02:06:25,640
Speaker 2: The next fan is gonna go down and they're gonna

2446
02:06:25,680 --> 02:06:28,360
Speaker 2: tell us, They're gonna tell us switch ones.

2447
02:06:28,520 --> 02:06:31,800
Speaker 6: You know, if people like really modern music, though, I

2448
02:06:31,840 --> 02:06:34,120
Speaker 6: will say I was Born and Nothing like a love

2449
02:06:34,200 --> 02:06:37,000
Speaker 6: song if you're more inclined towards kind of more modern,

2450
02:06:37,240 --> 02:06:39,840
Speaker 6: more poppy kind of songs. Although those songs that you

2451
02:06:39,960 --> 02:06:40,400
Speaker 6: ran from.

2452
02:06:40,400 --> 02:06:42,400
Speaker 3: Yeah, I was Born and nothing love song, for sure

2453
02:06:42,520 --> 02:06:43,240
Speaker 3: tell you something.

2454
02:06:43,160 --> 02:06:44,960
Speaker 6: Very Nothing like a love song is very dancy. I

2455
02:06:45,080 --> 02:06:47,160
Speaker 6: was Born is very kind of how would you describe?

2456
02:06:47,160 --> 02:06:50,000
Speaker 6: It's like acoustic on the floor.

2457
02:06:50,560 --> 02:06:53,440
Speaker 3: Yeah, feels very accessible day Like. What makes us such

2458
02:06:53,480 --> 02:06:55,920
Speaker 3: a unique band is that we have three lead singers

2459
02:06:55,960 --> 02:06:59,160
Speaker 3: and three lead writers, and so there's a lot of variation.

2460
02:06:59,320 --> 02:07:02,040
Speaker 3: I think our album Against the World, which was two

2461
02:07:02,080 --> 02:07:07,480
Speaker 3: albums ago, best encapsulates simply the variety and the scope

2462
02:07:07,600 --> 02:07:10,800
Speaker 3: that you will enjoy if you decide to be a

2463
02:07:10,880 --> 02:07:11,400
Speaker 3: Hanson fan.

2464
02:07:12,600 --> 02:07:13,879
Speaker 6: It's most like a live show.

2465
02:07:13,720 --> 02:07:14,040
Speaker 3: In a way.

2466
02:07:16,240 --> 02:07:19,920
Speaker 1: Okay, gentlemen, you may not be educated, but you're all

2467
02:07:20,160 --> 02:07:25,160
Speaker 1: very intelligent. And I mean that honestly. And very insightful,

2468
02:07:25,360 --> 02:07:28,080
Speaker 1: very worldly. I certainly you know there's a lot of

2469
02:07:28,200 --> 02:07:30,640
Speaker 1: questions we didn't talk about. You know, none of you

2470
02:07:30,760 --> 02:07:33,960
Speaker 1: were divorced in a world where divorce is prevalent, but

2471
02:07:34,120 --> 02:07:37,480
Speaker 1: I'll save that for another time. In any event, I

2472
02:07:37,600 --> 02:07:40,040
Speaker 1: want to wish you luck and thank you for taking

2473
02:07:40,160 --> 02:07:41,320
Speaker 1: this time with my audience.

2474
02:07:41,360 --> 02:07:43,320
Speaker 6: Thank you, thank you for giving us the opportunity to

2475
02:07:43,360 --> 02:07:44,000
Speaker 6: talk to you, Chastra.

2476
02:07:45,120 --> 02:07:47,760
Speaker 1: Until next time. This is Bob Leftstacks