WEBVTT - Podcasting Explained 0:00:03.520 --> 0:00:07.000 Hey, everybody. Welcome to a special edition of Access Podcast. 0:00:07.200 --> 0:00:10.039 I am your host, Maddie Stout, and this week we're 0:00:10.080 --> 0:00:12.880 gonna do something a little bit different. It's podcast Week 0:00:12.880 --> 0:00:15.680 on my Heart Radio and I want to answer some 0:00:15.840 --> 0:00:18.520 questions people have about podcasting. I get them all the time. 0:00:18.640 --> 0:00:20.160 I think those of us that are in the business 0:00:20.200 --> 0:00:24.160 assume everybody knows about podcasts, and not everybody does. So 0:00:24.239 --> 0:00:26.279 in this episode, I hope to tell you what a 0:00:26.320 --> 0:00:29.480 podcast is, also some ways to get started to listening 0:00:29.480 --> 0:00:33.159 to podcasts. Some great podcast to listen to, And I've 0:00:33.200 --> 0:00:37.159 invited producers e In and Z is gonna ask a 0:00:37.159 --> 0:00:40.600 few questions to me about podcasting and about me and 0:00:40.960 --> 0:00:44.000 why I'm in this world wide podcasting meets so much 0:00:44.040 --> 0:00:48.440 to me. Z. I'm gonna turn the mic over to 0:00:48.560 --> 0:00:51.960 you and I'll let you ask the questions. I am 0:00:51.960 --> 0:00:55.040 in the hot seat this week, and I'm anxious to 0:00:55.040 --> 0:00:57.480 see what kind of questions she put together as a 0:00:57.480 --> 0:00:59.520 as a host. Welcome, you want you want to do 0:00:59.520 --> 0:01:02.319 a little wanna do a little intro for yourself? Hi, 0:01:02.440 --> 0:01:05.640 I'm Ziania Dilvis. I am a content producer here at 0:01:05.640 --> 0:01:09.560 I Heart Media and I'm a legal midget. There you go. 0:01:10.200 --> 0:01:12.760 What do you mean you're a legal midget? Are you 0:01:12.760 --> 0:01:15.040 really that? I guess I haven't noticed. Yeah, I guess 0:01:15.080 --> 0:01:17.200 a lot of people say that, but I'm very short. 0:01:17.319 --> 0:01:19.480 You are short. If you want to see what Z 0:01:19.640 --> 0:01:22.400 looks like, go to our Facebook page. We put pictures 0:01:22.480 --> 0:01:24.440 up Halloween thing. Oh yeah, we do have we have 0:01:24.520 --> 0:01:27.640 that up. We'll have to put something else up to anyway. 0:01:28.040 --> 0:01:30.160 I'm happy to be on your your show today, ce, 0:01:30.360 --> 0:01:33.240 So what do you want to ask me about podcasting? So, 0:01:33.319 --> 0:01:36.000 because I know you started off in radio and you 0:01:36.040 --> 0:01:39.160 did radio for so long, but then you made this transition. 0:01:39.319 --> 0:01:45.119 What is your history with podcasting? So? I again started 0:01:45.240 --> 0:01:47.760 radio when I was sixteen, and you know, kind of 0:01:47.760 --> 0:01:51.240 worked my way through all these small markets doing country 0:01:51.360 --> 0:01:53.559 and classic rock, and I ended up doing talk radio 0:01:54.320 --> 0:01:56.560 in d C at w JFK. I was a g. 0:01:56.720 --> 0:01:58.800 Gordon Ladies producer, and then we moved up to New 0:01:58.880 --> 0:02:01.080 York and we have FM talk station there. Worked without 0:02:01.080 --> 0:02:03.520 being Anthony and Donna, Mike and if you're a radio 0:02:03.560 --> 0:02:05.600 geek you probably know some of those shows. Finally ending 0:02:05.680 --> 0:02:07.600 up here in San Francisco, and I had an FM 0:02:07.600 --> 0:02:11.880 talk show here at alex Radio. So I love talk radio, 0:02:12.360 --> 0:02:15.800 and ten years ago I saw that radio was changing 0:02:16.120 --> 0:02:17.760 in a lot of ways. In fact, it was so 0:02:17.760 --> 0:02:19.800 funny yesterday I listened to an old show from ten 0:02:19.880 --> 0:02:21.800 years ago that we did a W n W and 0:02:21.840 --> 0:02:24.360 I and I listened to and I thought, none of 0:02:24.400 --> 0:02:28.040 this could go on the air today. None of its content, 0:02:28.400 --> 0:02:30.919 just content stuff, you know, we just it's too blue. 0:02:31.880 --> 0:02:34.320 So I wanted, I wanted to do more and and 0:02:34.360 --> 0:02:35.880 you know, and I've been radio my whole life, and 0:02:35.919 --> 0:02:39.160 I really just decided I needed to learn another skill. 0:02:39.919 --> 0:02:43.160 And there was this new startup that I didn't First 0:02:43.160 --> 0:02:45.920 of all, I didn't really understand what a startup was. 0:02:46.360 --> 0:02:50.280 I didn't understand the business model. I didn't understand anything 0:02:50.280 --> 0:02:52.720 other than the fact that it involved talk radio as 0:02:52.720 --> 0:02:55.919 far as I knew. And uh and and I got 0:02:55.919 --> 0:02:57.959 to i'd be able on the ground floor or something. 0:02:58.400 --> 0:03:00.480 So the company was called Stitcher. I there were four 0:03:00.480 --> 0:03:03.280 of us, and I left radio, and everybody kind of 0:03:03.320 --> 0:03:06.600 said that was crazy, you know, to leave radio, especially 0:03:06.680 --> 0:03:09.120 a very successful show. But I thought it was the 0:03:09.160 --> 0:03:10.840 right move at the time. And be honest with you, 0:03:10.880 --> 0:03:12.839 it's not like I had like some epiphany and said, 0:03:12.880 --> 0:03:16.000 oh my god, the future of everything is podcasting. I 0:03:16.040 --> 0:03:19.119 wasn't sure about the medium either. I took the risk 0:03:19.160 --> 0:03:21.600 because I liked I'd like doing talk and I felt 0:03:21.639 --> 0:03:23.760 like this is the medium where we could do any 0:03:23.840 --> 0:03:26.720 kind of talk radio we wanted. So I when I 0:03:26.760 --> 0:03:29.880 got to Stitcher, I got into the world of podcasting. 0:03:29.919 --> 0:03:32.200 And to be honest with you, ten years ago, you know, 0:03:32.280 --> 0:03:35.760 we thought that the podcast breakout was maybe two or 0:03:35.800 --> 0:03:38.840 three or four years away, and it didn't happen that quickly. 0:03:39.000 --> 0:03:42.080 It took a while. I feel like now is the 0:03:42.120 --> 0:03:45.600 biggest boom I've ever seen of podcasting. It is this 0:03:45.640 --> 0:03:47.720 is the golden age for us. Right now, there's there's 0:03:47.720 --> 0:03:50.680 money being invested in podcast companies, and the reason is 0:03:50.760 --> 0:03:53.320 there's just good quality content out that we didn't have 0:03:53.960 --> 0:03:57.000 ten years ago. I mean, back then, most podcasts were, 0:03:57.200 --> 0:03:59.040 as I like to say it, you know, two guys 0:03:59.040 --> 0:04:02.680 telling dick jokes for an hour and a half and 0:04:02.680 --> 0:04:05.920 and not produced. Well. You know, the good podcasts that 0:04:05.960 --> 0:04:08.520 we're out, we're radio shows. They were NPR shows that 0:04:08.520 --> 0:04:10.600 were being put out as podcast I mean, there were 0:04:10.640 --> 0:04:13.040 good podcasts back then, but it just wasn't like today, 0:04:13.080 --> 0:04:16.440 where you have so much good content out there in 0:04:16.600 --> 0:04:23.200 so so many ways to listen. So I guess going 0:04:23.240 --> 0:04:27.080 back to basics, what is a podcast for people that 0:04:27.120 --> 0:04:29.520 don't know, well, a podcast is simply and by the way, 0:04:29.560 --> 0:04:31.040 if you if you if you don't know what one 0:04:31.160 --> 0:04:34.520 is and you you found this one, congratulations you might 0:04:34.520 --> 0:04:35.960 have found because what we do is we tweet these 0:04:35.960 --> 0:04:37.440 out and you might be listening to it on player. 0:04:37.760 --> 0:04:42.279 So basically, what a podcast is is recorded audio that 0:04:42.440 --> 0:04:47.000 is sent out to various distribution platforms via an RSS feed. 0:04:47.480 --> 0:04:50.480 RSS feed stands for really simple syndications, so it means 0:04:50.520 --> 0:04:54.520 that you can syndicate your show to millions of people 0:04:54.960 --> 0:04:56.480 and all you have to do is upload it to 0:04:56.520 --> 0:05:02.000 a site. So a podcast, you know, can be uploaded 0:05:02.040 --> 0:05:04.440 to one of these RSS feeder sites and then go 0:05:04.480 --> 0:05:07.760 out to iTunes, to Stitcher, to Google Play and of 0:05:07.760 --> 0:05:10.800 course I heart radio. Uh so you have many ways 0:05:10.800 --> 0:05:13.280 that you can listen to a podcast, but at its heart, 0:05:13.600 --> 0:05:18.760 it's recorded audio meant for on demand listening. Everybody can listen, 0:05:19.000 --> 0:05:21.680 everybody can listen, and everybody can do one which is 0:05:21.720 --> 0:05:24.800 good and bad you know, because yeah, I mean there 0:05:24.800 --> 0:05:27.640 are a lot of bad podcasts out there. There's some 0:05:27.680 --> 0:05:30.080 really good ones. But the great thing about it is 0:05:30.160 --> 0:05:35.120 if you have an interest in anything, anything, there is 0:05:35.160 --> 0:05:41.320 a podcast for you. Well, speaking of that, you ask 0:05:41.360 --> 0:05:43.520 our guests on this on our show all the time, 0:05:43.560 --> 0:05:46.160 like what's the last podcast? They binge? But I want 0:05:46.200 --> 0:05:49.640 to always know what was the podcast that really made 0:05:49.680 --> 0:05:54.800 you fall in love with podcasts? Well, I'll say the 0:05:54.880 --> 0:05:59.600 first show was actually This American Life, and I listened 0:05:59.640 --> 0:06:02.720 to it maybe on the radio a couple of times. Uh, 0:06:02.720 --> 0:06:05.080 And then when it became a podcast that was like 0:06:05.800 --> 0:06:08.400 every week, could not wait. In fact, I did the 0:06:08.440 --> 0:06:10.600 content for Stitcher, so I was the one that made 0:06:10.600 --> 0:06:13.160 sure all the feeds were updated so that feed I 0:06:13.160 --> 0:06:14.840 would sit there and refresh it on the day it 0:06:14.880 --> 0:06:16.760 was supposed to come in, just waiting for it to 0:06:16.800 --> 0:06:19.200 come in. But as far as like pure podcast go, 0:06:19.480 --> 0:06:21.359 I really felt I always liked the how how stuff 0:06:21.360 --> 0:06:23.960 works podcasts when when they came out, those were podcasts 0:06:24.000 --> 0:06:28.880 that I really enjoyed. And there were some radio folks 0:06:28.880 --> 0:06:31.800 who went into podcasting early on. Adam Krola is one 0:06:32.000 --> 0:06:34.839 um I really enjoyed listening to Adam. I think the 0:06:34.839 --> 0:06:36.720 thing I enjoyed most is because I had a little 0:06:36.720 --> 0:06:39.320 background of course, you know, Adam and I worked with 0:06:39.320 --> 0:06:41.160 a lot of the same people in San Francisco and 0:06:41.240 --> 0:06:45.919 Los Angeles and and hearing him very kind of begrudgingly 0:06:46.040 --> 0:06:48.640 become a podcaster because he did not know he wanted 0:06:48.680 --> 0:06:50.520 to do it, you know, it's just he got fired. 0:06:50.680 --> 0:06:53.200 He got fired. So this was just another and it 0:06:53.320 --> 0:06:55.960 came out exactly and a friend said, start a podcast, 0:06:56.160 --> 0:06:58.800 which is something I've suggested to many radio folks, and 0:06:58.839 --> 0:07:00.880 there's a lot of folks who start the podcast after 0:07:00.920 --> 0:07:03.480 they lose their gigs in radio. And then he turns 0:07:03.520 --> 0:07:05.880 it into one of the biggest podcast empires in the world, 0:07:06.520 --> 0:07:10.000 you know, literally from his garage and that's where it started, 0:07:10.080 --> 0:07:14.360 in his garage with his friend who pushed him, pushed 0:07:14.400 --> 0:07:16.040 him into it, and the whole time, if you listen 0:07:16.080 --> 0:07:18.880 to the first episodes, Adam is I'm not sure about 0:07:18.920 --> 0:07:21.160 it at all. Yeah, that was in two thousand nine. 0:07:21.160 --> 0:07:26.960 Had that started? Since you are the podcast king, can 0:07:26.960 --> 0:07:30.160 you give us a little history lesson on podcasting, Well, 0:07:31.040 --> 0:07:35.200 podcasting was started in two thousand four, That's that's the 0:07:35.280 --> 0:07:37.840 date most people agree on. And it was Adam Curry 0:07:37.920 --> 0:07:40.200 who if you don't know, if you're my age. You 0:07:40.240 --> 0:07:41.920 know who Adam Curry is because he was on MTV. 0:07:42.080 --> 0:07:44.520 He was he was a DJ, and a lot of 0:07:44.520 --> 0:07:47.240 people were like, Adam Curry started podcasting. Yeah, he and 0:07:47.280 --> 0:07:49.600 another guy I think Dave Dave Winner is his name, 0:07:49.880 --> 0:07:53.280 invented it. That they're they're credited with that. And then 0:07:53.280 --> 0:07:55.440 the term came around in two thousand four from an 0:07:55.520 --> 0:07:58.360 article in The Guardian calling it podcasting. But when it 0:07:58.440 --> 0:08:02.480 really really really happened two thousand five, Apple added podcast 0:08:02.560 --> 0:08:05.600 to the iTunes store. And that's also the time around 0:08:05.600 --> 0:08:09.240 the time when the first iPods came out. So I 0:08:09.280 --> 0:08:12.440 was actually at the launch of iPod and didn't know it. 0:08:12.600 --> 0:08:14.600 I was I was just moved to San Francisco and 0:08:14.640 --> 0:08:16.640 my friend was like, Hey, I'm gonna take you to 0:08:16.640 --> 0:08:19.760 the thing at Steve Jobs and I really didn't even 0:08:19.800 --> 0:08:20.960 know what I was doing. And it was actually the 0:08:21.040 --> 0:08:24.080 launch of iTunes, and I just remember sitting there. I 0:08:24.080 --> 0:08:26.200 went to meet Seal. Seal was at the event. I 0:08:26.240 --> 0:08:28.200 was like, I'm gonna good Seal. I could care less 0:08:28.200 --> 0:08:29.720 about the event. And after the event, people were like, 0:08:29.720 --> 0:08:31.600 what do you think of this new iTunes And I'm like, 0:08:31.760 --> 0:08:34.240 nobody's gonna pay for this. We're just gonna pay for music. 0:08:34.400 --> 0:08:39.080 This is stupid. I got Napster Man. Yeah, and I 0:08:39.120 --> 0:08:41.920 got my first iPod. It was you know, this big brick. Yeah, 0:08:42.320 --> 0:08:44.920 that's awesome. I didn't know about that at all that 0:08:45.000 --> 0:08:47.319 you were at the event. I was at the event. Yeah, 0:08:47.600 --> 0:08:50.800 it's like awful circle now it is crazy. Yeah. Yeah, 0:08:50.880 --> 0:08:53.959 and you know, and and I'll admit, you know, podcasting 0:08:54.000 --> 0:08:58.000 for me is something that it seemed like a means 0:08:58.040 --> 0:09:00.600 to an end, and now I look at more as 0:09:00.720 --> 0:09:05.080 the beginning of a new medium for for broadcasting. And 0:09:05.120 --> 0:09:08.360 it's where you know, I push a lot of you know, 0:09:08.400 --> 0:09:10.720 we're pushing a lot of our radio stations to to 0:09:10.840 --> 0:09:14.800 do more with podcasting because, uh, everybody likes on demand, 0:09:15.280 --> 0:09:17.640 and if you like on demand, then you like podcasting 0:09:17.880 --> 0:09:20.319 because it is that is what it is. It's Netflix 0:09:20.360 --> 0:09:24.000 for audio, absolutely, And it's also it's nice because well, 0:09:24.200 --> 0:09:28.480 as a millennial, I feel like my generation is really 0:09:28.600 --> 0:09:31.120 visual people. So if we read an article, we're always 0:09:31.120 --> 0:09:33.920 looking for the video component of it. But I've realized 0:09:33.920 --> 0:09:36.520 more and more that not just my friends, but people 0:09:36.640 --> 0:09:41.120 my age, they listen to podcasts more than they go 0:09:41.240 --> 0:09:44.480 on YouTube, you know, like because if you're commuting or 0:09:45.040 --> 0:09:47.360 in the car, in the bus, maybe the video won't work. 0:09:47.360 --> 0:09:49.080 So you're like, oh, you can always have something to 0:09:49.120 --> 0:09:51.440 listen to. And my friends of A and I have 0:09:51.480 --> 0:09:53.319 tried to talk about this, but we don't really get 0:09:53.440 --> 0:09:56.880 why that is, Like, why do you think podcasting has 0:09:56.880 --> 0:10:00.000 hooked millennial? Well, little little number for your thirty three 0:10:00.040 --> 0:10:04.240 percent of all podcasts listening happens with millennials only of 0:10:04.280 --> 0:10:06.640 it happens with jen X, which is my generations. You 0:10:06.679 --> 0:10:09.000 would think that would be the opposite, At least I 0:10:09.000 --> 0:10:10.880 would have thought, because usually when you think of a 0:10:10.920 --> 0:10:13.599 podcast listener, it's it's a middle aged white dude with 0:10:13.640 --> 0:10:15.800 a beard. But that is not the case. A lot 0:10:15.840 --> 0:10:17.960 of millennials are listening, and I think a couple of reasons. 0:10:18.320 --> 0:10:21.199 Like you said, when you're on you know, especially in 0:10:21.240 --> 0:10:23.880 the cities, when you're in public transit, if you look around, 0:10:24.240 --> 0:10:28.880 everyone has headphones on, everyone is consuming audio exactly, everybody's 0:10:28.920 --> 0:10:31.920 consuming audio. So that that's one reason, I think, and 0:10:32.000 --> 0:10:35.280 not the reason is it is a retreat. A podcast 0:10:35.400 --> 0:10:38.480 is a retreat from all the other ship that's going 0:10:38.480 --> 0:10:41.400 on in the world. So when you're listening to the podcast, 0:10:41.640 --> 0:10:44.280 you're in it. You're in it. It's like it's you know, 0:10:44.320 --> 0:10:46.080 a lot of folks don't read books anymore, but it's 0:10:46.120 --> 0:10:48.679 the same mind. It works the same muscle in your head, 0:10:48.800 --> 0:10:52.280 almost like an audiobook essentially, it does, you know, and 0:10:52.280 --> 0:10:55.439 and and I think that when you're constantly looking at 0:10:55.440 --> 0:10:58.200 screens and looking at video and and and and up there, 0:10:58.280 --> 0:11:00.880 it's a job. Certainly. I of like, my phone is 0:11:00.880 --> 0:11:05.080 the job, and I'm I'm you know, I am anchored 0:11:05.200 --> 0:11:07.800 to it. And when I'm listening to a podcast, I 0:11:07.840 --> 0:11:10.600 tend to not do all that other stuff, you know. 0:11:10.640 --> 0:11:13.480 I might like maybe look through a news feed or something, 0:11:13.640 --> 0:11:15.520 but for the most part, I try to just kind 0:11:15.520 --> 0:11:17.960 of chill, relax and listen to the podcast. So I 0:11:18.000 --> 0:11:20.079 think that's it. I think a lot of the students 0:11:20.120 --> 0:11:24.080 that that I teach like podcasting to do it as well, 0:11:24.120 --> 0:11:27.280 because it is such a free medium for them and 0:11:27.559 --> 0:11:30.280 it is something new, you know, where every all of 0:11:30.320 --> 0:11:34.320 you guys do video. You just mentioned you teach students 0:11:34.720 --> 0:11:38.080 at the Academy of our university, our university, and you 0:11:38.160 --> 0:11:41.240 teach a podcasting class, not just a radio class. So 0:11:41.440 --> 0:11:45.080 for your students or for anybody listening, that have always 0:11:45.080 --> 0:11:47.240 had an interest in podcasting. What do you think what 0:11:47.480 --> 0:11:50.760 is the way to start one? Well, I'll say this, 0:11:50.920 --> 0:11:52.800 the first way to start one is to have, first 0:11:52.800 --> 0:11:55.240 of all, listen to podcasts. I can't tell you how 0:11:55.280 --> 0:11:56.840 many people tell me I want to start a podcast, 0:11:56.880 --> 0:11:59.080 and like what's your favorite podcast? And they have Yeah, 0:11:59.080 --> 0:12:01.160 they have no answer. It's like, well, that's the first thing. 0:12:01.200 --> 0:12:03.559 Know the medium that you want to be in, and 0:12:04.240 --> 0:12:06.520 know it well, and and listen to a variety of 0:12:06.520 --> 0:12:08.400 shows so that you have some ideas of like there's 0:12:08.440 --> 0:12:09.959 these kind of shows, and these kind of shows, and 0:12:10.000 --> 0:12:12.839 these kind of shows. There's interview shows, and there's storytelling 0:12:12.880 --> 0:12:16.880 shows and journalism shows. Second of all, have an original idea, 0:12:17.200 --> 0:12:21.400 don't you? And your thoughts are not interesting to very 0:12:21.400 --> 0:12:25.440 many people. Honestly, you could. You could be very funny 0:12:25.480 --> 0:12:28.319 and very interesting, but nobody is going to say I'm 0:12:28.320 --> 0:12:31.520 gonna listen to that podcast because it's got Jimmy's thoughts 0:12:31.559 --> 0:12:34.360 and feelings and Jimmy's talking about you know, things that 0:12:34.480 --> 0:12:37.000 Jimmy sees in the news. I don't know who Jimmy is. 0:12:37.559 --> 0:12:40.240 Those podcasts work if you're a celebrity, because I'm I 0:12:40.720 --> 0:12:44.560 love Anna ferris All. What is Anna ferris All? I 0:12:44.559 --> 0:12:46.360 heard love her. She's so funny. I would listen to 0:12:46.360 --> 0:12:49.280 our podcast exactly. But nobody knows who you are. So 0:12:49.480 --> 0:12:51.839 have an interesting idea. Try to have a unique as 0:12:51.880 --> 0:12:54.680 we say in the marketing business, the USP, a unique 0:12:54.720 --> 0:13:00.680 selling proposition um, and then produce it well. The problem 0:13:00.679 --> 0:13:03.080 with a lot of podcasts is that they're poorly produced. 0:13:03.400 --> 0:13:05.040 You know, it's so easy right now to go buy 0:13:05.080 --> 0:13:09.079 a really good USB microphone, hook it into your computer 0:13:09.480 --> 0:13:12.240 and use Audacity, which is free or audition is what 0:13:12.320 --> 0:13:16.120 I suggest, and and do a quality recording, then add music, 0:13:16.440 --> 0:13:19.839 and then edit, edit, edit, edit. Nobody wants to hear 0:13:19.880 --> 0:13:21.600 all the ums and os and And that's the one 0:13:21.600 --> 0:13:23.600 thing lazy students tell me all the time, which is 0:13:24.720 --> 0:13:26.360 I want to hear my oms and oz because it 0:13:26.360 --> 0:13:29.240 makes me sound more real. Nobody wants to hear that. 0:13:29.559 --> 0:13:31.280 In fact, how many ms and ohs do you have 0:13:31.320 --> 0:13:33.160 to edit out of my show every week? A lot? 0:13:33.559 --> 0:13:36.360 A lot. I'm an omana guy, which is fine, but 0:13:36.440 --> 0:13:38.679 you need to edit that stuff out. And then the 0:13:38.720 --> 0:13:41.360 other thing is to do it, do it, do it, 0:13:41.440 --> 0:13:44.360 do it, do it, do it every day. If you 0:13:44.360 --> 0:13:46.319 do it, once a week. Do it, do it once 0:13:46.320 --> 0:13:49.280 a week. Stay consistent. Don't get into the habit of 0:13:49.320 --> 0:13:51.520 putting one off for a week. That's really bad for 0:13:51.559 --> 0:13:53.800 your listeners. And you have to be patient too. You're 0:13:53.840 --> 0:13:56.080 not going to build an audience up right away. Like 0:13:56.160 --> 0:13:58.280 we have podcasts. We have twenty six podcasts here in 0:13:58.320 --> 0:14:01.400 San Francisco, and we are still the audiences are growing 0:14:01.600 --> 0:14:04.960 because it's new for most of our listeners and it's 0:14:04.960 --> 0:14:07.200 new for the host as well. So we have to 0:14:07.280 --> 0:14:09.719 constantly like be patient. You know, this is a new 0:14:09.760 --> 0:14:12.440 medium and it is growing and it is expanding, but 0:14:12.520 --> 0:14:15.920 it doesn't happen overnight for any show, for any show. 0:14:15.960 --> 0:14:18.360 We're trying to grow this show right now, and and 0:14:18.400 --> 0:14:20.360 it's and some days I look at the numbers and 0:14:20.400 --> 0:14:22.920 I go, what are we doing wrong? So we're doing 0:14:22.920 --> 0:14:25.160 anything wrong, it's just it's just not happened yet. And 0:14:25.280 --> 0:14:27.680 that's the thing that happens with most shows. There will 0:14:27.720 --> 0:14:31.120 be an episode, somebody will share it, other people will 0:14:31.120 --> 0:14:33.440 get into it, and then that's what it starts. And 0:14:33.440 --> 0:14:35.120 then they go back and listen to what episodes, and 0:14:35.120 --> 0:14:36.560 all of a sudden, you've went from a few hundred 0:14:36.560 --> 0:14:38.640 people listening to an episode to a few thousand. It 0:14:38.680 --> 0:14:41.440 happens that fast, but you have to be patient. I 0:14:41.480 --> 0:14:44.400 like that, and I mean going back to producing it. Well, 0:14:45.040 --> 0:14:47.600 I think a lot of my generation, and I mean 0:14:47.680 --> 0:14:52.240 I think podcast listeners are more are they hear better 0:14:52.360 --> 0:14:54.640 quality now? They don't just like put something on it 0:14:54.760 --> 0:14:56.760 like okay, it's whatever. Because I can't tell you how 0:14:56.760 --> 0:14:59.360 many times I've started a new podcast and I've heard 0:15:00.080 --> 0:15:02.440 lytches in the audio and stuff that they haven't fixed, 0:15:02.440 --> 0:15:03.560 and I'm like, oh, I don't want to listen to 0:15:03.640 --> 0:15:05.520 this anymore because I want to feel like they care 0:15:05.520 --> 0:15:07.720 about the podcast enough to put it out and make 0:15:07.760 --> 0:15:10.320 me want to care about it. Yeah. I mean this 0:15:10.400 --> 0:15:12.400 is there is a lot of money being put into 0:15:12.440 --> 0:15:14.720 podcasting right now, so there was a lot of high 0:15:14.760 --> 0:15:18.400 quality podcast so if you expect to uh compete with them, 0:15:18.440 --> 0:15:20.440 you have to be high quality. That don't get me wrong. 0:15:20.720 --> 0:15:23.480 If you're just doing a podcast that about your passion, 0:15:23.600 --> 0:15:27.640 you know, your passion is is Purple Teddy Bears and 0:15:27.720 --> 0:15:29.680 you just want to talk about purple Teddy Bears and 0:15:29.720 --> 0:15:32.320 find other people that like Purple Teddy Bears, you know, 0:15:32.880 --> 0:15:35.520 that's that's a very niche thing. And you you know, 0:15:35.600 --> 0:15:39.240 that's the different story. But even that, do the best 0:15:39.280 --> 0:15:41.400 you can. Yeah, that's what it is, Do the best 0:15:41.440 --> 0:15:47.800 you can. What are your three favorite podcast at the moment? Okay, 0:15:47.920 --> 0:15:50.040 the first one I want to start with is one 0:15:50.080 --> 0:15:53.120 that almost every guest that has been on this show, 0:15:53.400 --> 0:15:56.520 all five of them have said when we've asked them, 0:15:56.720 --> 0:15:58.920 what what was the last podcast you binged? And it 0:15:59.040 --> 0:16:02.640 was s Town now as Town came together a result 0:16:02.640 --> 0:16:06.080 of a message from an Alabama resident uh to a 0:16:06.080 --> 0:16:09.560 producer for Cereal. Also, those are all the same guys 0:16:09.560 --> 0:16:11.560 serial of This American Life. They all came out of 0:16:11.560 --> 0:16:15.600 the same camp. And this guy despises his town and 0:16:15.640 --> 0:16:17.840 wants to do something about it and wants to investigate 0:16:17.840 --> 0:16:21.600 this wealthy family who's been bragging about getting away with murder. 0:16:21.960 --> 0:16:23.880 That's what you think you're getting into when you start 0:16:23.920 --> 0:16:27.640 the podcast. Where it goes from There is not anything 0:16:27.680 --> 0:16:31.440 where it starts. Um, this is just a beautifully well 0:16:31.480 --> 0:16:35.600 done podcast. It's well done because you care about the 0:16:35.600 --> 0:16:41.720 people in it. They tell a really good story and 0:16:41.720 --> 0:16:44.080 and it's always it's always I almost I almost get 0:16:44.160 --> 0:16:49.040 choked up thinking about it because it is It is 0:16:49.080 --> 0:16:53.200 an emotional journey. And when we do good podcasts, we 0:16:53.280 --> 0:16:56.480 create empathy, and we paint pictures and we take you somewhere. 0:16:56.560 --> 0:16:59.960 And this is what this podcast does. Yeah. I remember 0:17:00.080 --> 0:17:02.280 when s Town came out. I sat on my couch, 0:17:02.320 --> 0:17:04.440 I listened to all of the episodes at once. I 0:17:04.480 --> 0:17:07.359 don't think I've ever cried over a podcast as much 0:17:07.400 --> 0:17:09.800 as said, like you talking about it now makes me 0:17:09.840 --> 0:17:12.280 think of the episodes and his voice and everything, and 0:17:12.320 --> 0:17:15.240 it makes me choked up. And it was beautiful. Here's 0:17:15.240 --> 0:17:17.919 a little taste, but I suggest go back listen to 0:17:18.080 --> 0:17:28.080 the first one. But here you go, something's happened. Something 0:17:28.160 --> 0:17:32.760 has absolutely happened in this town. There's just too much 0:17:33.000 --> 0:17:36.960 little crap for something not to have happened. And I'm 0:17:37.000 --> 0:17:48.200 about had enough ship Town and things that goes on gorgeous. 0:17:48.320 --> 0:17:51.359 I mean, his voice gets me every time. Yeah, yeah, 0:17:52.040 --> 0:17:54.840 go listen to that. That like, finish this one, then 0:17:54.880 --> 0:17:57.439 go listen to that. Okay, I got another podcast for you, 0:17:57.600 --> 0:17:59.600 a little more on the fun side. This is one 0:17:59.640 --> 0:18:03.399 that's been around for a long time. It's WTF with 0:18:03.440 --> 0:18:07.359 Mark Maron. Now. Mark Marin was as a comedian and actor. 0:18:07.800 --> 0:18:10.040 Uh and not a lot of people know if you 0:18:10.040 --> 0:18:13.359 didn't listen to Air America. He was the host of 0:18:13.640 --> 0:18:17.000 the morning show on Air America. Now Are America Blew Up? 0:18:17.080 --> 0:18:20.680 And Mark started this podcast again about the same time 0:18:20.720 --> 0:18:23.439 ten years ago when we were starting Stitcher. So I 0:18:23.440 --> 0:18:25.800 remember Mark came in and I did a podcast kind 0:18:25.800 --> 0:18:27.639 of like this one for Stitcher, and and we did 0:18:27.680 --> 0:18:30.480 an interview. And the one thing that Mark did that 0:18:30.600 --> 0:18:32.720 I think a lot of podcasters have learned from him 0:18:32.960 --> 0:18:35.880 is Mark will go on every podcast he can. When, 0:18:35.960 --> 0:18:38.120 especially when he was starting, he'd go on any podcast 0:18:38.160 --> 0:18:41.160 he could as a guest because he's a great guest, 0:18:41.280 --> 0:18:43.679 and then he would people would say he's very funny. Oh, 0:18:43.680 --> 0:18:45.480 I'm gonna go listen to his podcast. So there's another 0:18:45.480 --> 0:18:47.600 tip for you podcasters. Go on as many shows as 0:18:47.600 --> 0:18:50.720 you can so people find out about your podcast. Um. 0:18:50.880 --> 0:18:54.480 Mark is a great interviewer and I love I think 0:18:54.480 --> 0:18:57.120 Howard Stern is the best interviewer in the world. If 0:18:57.200 --> 0:18:59.399 you don't think that's the truth, and I don't know 0:18:59.440 --> 0:19:02.199 what's wrong with you, but Mark's really up there too. 0:19:02.280 --> 0:19:04.440 He he might be a close second. And he gets interviews. 0:19:04.480 --> 0:19:06.399 And the thing is this is a podcast, and he 0:19:06.440 --> 0:19:11.280 gets interviews with everybody, including President Barack Obama while he 0:19:11.359 --> 0:19:14.399 was president. I have to listen to that. Check it 0:19:14.400 --> 0:19:16.600 out here this well, you used to live around here? 0:19:16.800 --> 0:19:20.000 I did. Yeah, I was explaining to folks, pass it in, 0:19:20.080 --> 0:19:22.399 these are my old haunts. Man. And and you how 0:19:22.440 --> 0:19:25.920 close is that in your memory? Does it come right back? Absolutely? Yeah, 0:19:26.080 --> 0:19:28.679 through somewhat of a haze. I mean it was college. 0:19:28.720 --> 0:19:32.240 So how old are you like twenty right, and you 0:19:32.280 --> 0:19:35.320 went right down the street. I've been down and it's 0:19:35.840 --> 0:19:38.720 how far away from you are you from that guy? Now? 0:19:38.760 --> 0:19:40.920 I mean, do you can you lock into that? Can 0:19:40.960 --> 0:19:44.520 you find that in yourself? Truth? I'm an entrepreneur. I 0:19:44.560 --> 0:19:47.800 am fascinated by, you know, business building. We talked to 0:19:47.840 --> 0:19:50.760 Andy Holloway from Fantasy Footballer's last week and he you 0:19:50.800 --> 0:19:52.399 know the same thing. I think a lot of folks. 0:19:52.680 --> 0:19:54.280 You know, if you didn't listen last week, it's a 0:19:54.320 --> 0:19:57.200 really good interview. But you know, a podcast is a startup. 0:19:57.440 --> 0:19:59.639 It's a startup. It's a business. You know, if you 0:19:59.640 --> 0:20:03.639