1 00:00:01,639 --> 00:00:05,880 Speaker 1: I'm Will Lucas and this is black Tech, Green Money. Blast, 2 00:00:06,160 --> 00:00:08,920 Speaker 1: Victor Burnett and Carl Folks are the business and creative 3 00:00:08,960 --> 00:00:12,160 Speaker 1: minds behind Eagle, in La based company which houses a 4 00:00:12,160 --> 00:00:17,280 Speaker 1: record label, production company, publishing company, and investment art Blast 5 00:00:17,360 --> 00:00:20,840 Speaker 1: is a rapper, singer, and producer. Victor Burnett is Blast 6 00:00:20,920 --> 00:00:24,080 Speaker 1: manager and serves as president of Eagle, and Carl Folks 7 00:00:24,160 --> 00:00:27,800 Speaker 1: is an entertainment attorney and co founder at Eagle. The 8 00:00:27,840 --> 00:00:31,480 Speaker 1: progressing world of technology provides new opportunities and new risks 9 00:00:31,640 --> 00:00:35,519 Speaker 1: for artists. That said, so many artists know how to 10 00:00:35,520 --> 00:00:38,280 Speaker 1: do great creative work, but didn't always know how to 11 00:00:38,280 --> 00:00:41,680 Speaker 1: make a living at doing it. How does this changing 12 00:00:41,760 --> 00:00:46,040 Speaker 1: landscape a tech provide those opportunities in a much easier way. 13 00:00:46,159 --> 00:00:49,760 Speaker 2: Yeah, I think it's getting easier to create music, right, 14 00:00:49,840 --> 00:00:52,160 Speaker 2: I think. You know, AI as a tool has always 15 00:00:52,280 --> 00:00:55,440 Speaker 2: has been there for the past, you know, however many 16 00:00:55,440 --> 00:00:59,760 Speaker 2: amount of years. So making music is a quicker process. 17 00:00:59,800 --> 00:01:02,080 Speaker 2: You guys don't have to leave their bedroom, you know. 18 00:01:02,160 --> 00:01:03,840 Speaker 2: Blast is example of that. You know, a lot of 19 00:01:03,960 --> 00:01:07,160 Speaker 2: a lot of the music that he makes is creation process. 20 00:01:07,200 --> 00:01:10,039 Speaker 2: He can make the beat, you know, engineer it, mix, 21 00:01:10,080 --> 00:01:12,600 Speaker 2: a master, not leave his house, right, so that that 22 00:01:12,840 --> 00:01:15,000 Speaker 2: the quickness and the and the speed on which that 23 00:01:15,080 --> 00:01:18,560 Speaker 2: you know, music can be uploaded and created allows for 24 00:01:19,200 --> 00:01:22,119 Speaker 2: that to be a smaller piece of the creative process. Right, 25 00:01:22,160 --> 00:01:26,840 Speaker 2: you create a song, you do that very quickly, and 26 00:01:26,880 --> 00:01:28,360 Speaker 2: you know get you can now you can handle all 27 00:01:28,360 --> 00:01:30,520 Speaker 2: the other stuff out there, you know, develop and merge, 28 00:01:31,319 --> 00:01:34,320 Speaker 2: editing your video, working on you know, operating your team. 29 00:01:34,480 --> 00:01:37,279 Speaker 2: So I just think the way that music is created 30 00:01:37,360 --> 00:01:41,960 Speaker 2: right now allows for you know, efficient creation of music. 31 00:01:42,840 --> 00:01:45,440 Speaker 1: And to that point of Victor, you know, he talked 32 00:01:45,440 --> 00:01:48,200 Speaker 1: about the other opportunities that are available to artists to 33 00:01:48,280 --> 00:01:51,840 Speaker 1: merge and et cetera, and those brand partnerships. Even do 34 00:01:52,440 --> 00:01:54,720 Speaker 1: artists need to be able to develop that skill set 35 00:01:54,760 --> 00:01:56,960 Speaker 1: on their own, are the partnerships with people who know 36 00:01:56,960 --> 00:01:58,480 Speaker 1: how to do that more important? 37 00:01:59,800 --> 00:02:03,960 Speaker 3: I mean, you know, it's I feel like every artist 38 00:02:03,960 --> 00:02:06,640 Speaker 3: who is that you would deem organic is really like 39 00:02:06,760 --> 00:02:09,840 Speaker 3: true to true to their characteristics. And I think that 40 00:02:09,919 --> 00:02:12,639 Speaker 3: like the branding factor of it. Even with Blash early on, 41 00:02:12,880 --> 00:02:14,840 Speaker 3: like we really leaned on a lot of stuff that 42 00:02:15,040 --> 00:02:17,480 Speaker 3: Blast was, like he was vegan, he is a producer, 43 00:02:18,160 --> 00:02:20,080 Speaker 3: so it was able us to lean in on the 44 00:02:20,160 --> 00:02:23,919 Speaker 3: Rowlands and on different food companies and like sustainable food 45 00:02:24,400 --> 00:02:27,680 Speaker 3: sustainable food outlets to be able to like go in 46 00:02:27,800 --> 00:02:29,959 Speaker 3: and make sure that the brand was still cohesive and 47 00:02:30,000 --> 00:02:32,080 Speaker 3: still true to self, but at the same time it's 48 00:02:32,080 --> 00:02:35,720 Speaker 3: still made sense from an advancement standpoint. I mean, everything 49 00:02:35,760 --> 00:02:37,960 Speaker 3: I would say in this world has to be mutually 50 00:02:38,000 --> 00:02:41,240 Speaker 3: beneficial at a certain point, right, And so whether one 51 00:02:41,280 --> 00:02:43,679 Speaker 3: person rather a company is actually given dollars, or whether 52 00:02:43,800 --> 00:02:47,040 Speaker 3: that it's an artist or whether it's an influencer giving 53 00:02:47,080 --> 00:02:51,600 Speaker 3: their influence, it's an exchange of something that always is't capital. 54 00:02:51,919 --> 00:02:54,480 Speaker 3: So I think from the root of it, when it 55 00:02:54,480 --> 00:02:56,320 Speaker 3: comes down to the brand and the marketed of it, 56 00:02:56,639 --> 00:02:59,200 Speaker 3: when you really get down to the organic, nitty gritty 57 00:02:59,240 --> 00:03:01,560 Speaker 3: part of the artists, I think that when you actually 58 00:03:01,560 --> 00:03:04,200 Speaker 3: see that through, that's the best tactic to be able 59 00:03:04,200 --> 00:03:07,840 Speaker 3: to obtain those brand partnerships. Obviously, you step outside of 60 00:03:07,840 --> 00:03:10,040 Speaker 3: that when you start to get into the different alcohol 61 00:03:10,120 --> 00:03:13,120 Speaker 3: brands and stuff like that NBA partnerships, But just as 62 00:03:13,160 --> 00:03:14,959 Speaker 3: the core of it said in that foundation, I feel 63 00:03:15,040 --> 00:03:16,880 Speaker 3: like that that's a great place where we started. 64 00:03:17,320 --> 00:03:19,079 Speaker 1: Yeah, I love a couple of things you said there, 65 00:03:19,080 --> 00:03:21,000 Speaker 1: and I want to pictures to you blasts. I've heard 66 00:03:21,000 --> 00:03:24,520 Speaker 1: so many artists talk about how they may not need 67 00:03:24,600 --> 00:03:26,919 Speaker 1: a label these days because they can build a fan 68 00:03:27,000 --> 00:03:31,239 Speaker 1: base for themselves. But there's still another side of that 69 00:03:31,400 --> 00:03:34,320 Speaker 1: argument where you talk about, well, the reason record labels 70 00:03:34,480 --> 00:03:36,720 Speaker 1: where they are was just mentioned that they had that 71 00:03:36,840 --> 00:03:40,760 Speaker 1: advancement of capital and the ability to create superstars. So 72 00:03:40,800 --> 00:03:43,360 Speaker 1: I wonder what your thoughts are on you know, what 73 00:03:43,440 --> 00:03:46,400 Speaker 1: the opportunities in landscape looks like for artists to be 74 00:03:46,440 --> 00:03:50,760 Speaker 1: able to both provide resources to create their art and 75 00:03:50,880 --> 00:03:52,840 Speaker 1: to get a bigger footprint in the marketplace. 76 00:03:53,400 --> 00:03:55,760 Speaker 4: Well, I think it's a case by case scenario. You know, 77 00:03:55,880 --> 00:03:59,480 Speaker 4: some artists thrive with major labels, some artists starve independently. 78 00:04:00,040 --> 00:04:03,560 Speaker 4: Artists don't you know. For me, I wanted to build 79 00:04:03,560 --> 00:04:07,440 Speaker 4: my leverage first, and with that was investing in myself 80 00:04:07,560 --> 00:04:13,960 Speaker 4: learning my craft, whether that be bargaining with my art 81 00:04:14,080 --> 00:04:17,960 Speaker 4: versus spending my actual financial dollars, you know what I'm saying. So, 82 00:04:19,440 --> 00:04:21,320 Speaker 4: I don't know, it's so many channels where you can 83 00:04:21,320 --> 00:04:25,320 Speaker 4: empower yourself now to where you can learn the business 84 00:04:25,360 --> 00:04:28,000 Speaker 4: as you grow within the business and not have to 85 00:04:28,040 --> 00:04:31,720 Speaker 4: really just rush into just because of the dollar amount. 86 00:04:31,760 --> 00:04:34,240 Speaker 1: You know, what I'm gonna stick with you on this blast. 87 00:04:34,279 --> 00:04:38,400 Speaker 1: Like I wonder, like what lack of education or lack 88 00:04:38,440 --> 00:04:42,760 Speaker 1: of knowledge stood in between artists previously, previously to the 89 00:04:43,040 --> 00:04:47,240 Speaker 1: opportunities that we have today to realizing the value of 90 00:04:47,480 --> 00:04:50,880 Speaker 1: their craft instead of somebody else realizing the value of 91 00:04:50,960 --> 00:04:51,480 Speaker 1: their craft. 92 00:04:53,440 --> 00:04:57,680 Speaker 4: I would say, access social media. You know, it's a 93 00:04:58,880 --> 00:05:01,520 Speaker 4: easier way to get direct to your consumer. Now we 94 00:05:01,560 --> 00:05:04,120 Speaker 4: have platforms like this stroke Kid where you can upload 95 00:05:04,160 --> 00:05:07,680 Speaker 4: straight from your phone and see the stats, see the results. 96 00:05:08,080 --> 00:05:10,479 Speaker 4: So people are wanting to become their own boss nowadays. 97 00:05:10,480 --> 00:05:12,200 Speaker 4: It's like, why would I have to wait on the 98 00:05:12,200 --> 00:05:15,640 Speaker 4: middle man, but I can go direct to it myself. 99 00:05:15,839 --> 00:05:19,120 Speaker 4: You know, these different platforms are allowing artists to connect 100 00:05:19,120 --> 00:05:23,680 Speaker 4: with their fan base, and it's really you know, knocking 101 00:05:23,680 --> 00:05:29,320 Speaker 4: these corporations down quickly. We see it happening every day. 102 00:05:29,480 --> 00:05:30,840 Speaker 1: You know, I want you to put I want you 103 00:05:30,920 --> 00:05:33,640 Speaker 1: to chime in on this. I listen to people like 104 00:05:33,880 --> 00:05:37,200 Speaker 1: Kevin Lyles talk about the need for labels in the 105 00:05:37,240 --> 00:05:39,159 Speaker 1: place that labels have in the world, and then I 106 00:05:39,160 --> 00:05:41,520 Speaker 1: hear Steve Style talk about you know, you don't necessarily 107 00:05:41,560 --> 00:05:43,920 Speaker 1: need that, and in some ways you may feel like 108 00:05:43,920 --> 00:05:46,000 Speaker 1: a Kevin Lowles is fighting for his life and fighting 109 00:05:46,000 --> 00:05:49,159 Speaker 1: for the life of labels, and Steve Style obviously has 110 00:05:49,200 --> 00:05:52,159 Speaker 1: his own bend, and there's other people having these conversations 111 00:05:52,160 --> 00:05:54,120 Speaker 1: as well, but these the people that first come to 112 00:05:54,160 --> 00:05:56,960 Speaker 1: my mind. So I wonder what you think about this, Like, 113 00:05:57,920 --> 00:06:00,480 Speaker 1: is the argument that labels present that you know, they 114 00:06:00,480 --> 00:06:03,560 Speaker 1: can create superstars and they provide that advance. Is that 115 00:06:03,720 --> 00:06:05,880 Speaker 1: strong enough for people to be able to continue to 116 00:06:05,880 --> 00:06:08,520 Speaker 1: want that, to go that route and give up that ownership. 117 00:06:08,680 --> 00:06:10,960 Speaker 3: Yeah, yeah, I don't think it is in this day 118 00:06:11,000 --> 00:06:14,840 Speaker 3: and age, right, Like you look at different examples and 119 00:06:14,880 --> 00:06:19,400 Speaker 3: you're like, okay, is making a superstar making a strong businessman? 120 00:06:20,000 --> 00:06:23,359 Speaker 3: That those things don't always correlate, And so in the 121 00:06:23,400 --> 00:06:25,320 Speaker 3: world that we live in now, I think it's about 122 00:06:25,880 --> 00:06:29,960 Speaker 3: being able to collect in a mass of abundant assets, 123 00:06:30,360 --> 00:06:32,400 Speaker 3: you know. And when you think about abundant assets, that 124 00:06:32,440 --> 00:06:35,400 Speaker 3: doesn't have to deal with tangible money. It could be 125 00:06:35,480 --> 00:06:37,680 Speaker 3: a consultant team, it could be a piece of art 126 00:06:37,720 --> 00:06:39,720 Speaker 3: in your house. But these are all different things that 127 00:06:40,400 --> 00:06:42,440 Speaker 3: can allow you to spread your wings a little bit 128 00:06:42,480 --> 00:06:44,240 Speaker 3: further and be like, Okay, now I got a little 129 00:06:44,240 --> 00:06:47,159 Speaker 3: bit more liquidity, I got some investments on my wall, 130 00:06:47,279 --> 00:06:49,960 Speaker 3: I may have somebody to call to talk about an investment, 131 00:06:50,000 --> 00:06:52,440 Speaker 3: to talk through these things that they have already been through. 132 00:06:52,920 --> 00:06:54,839 Speaker 3: And it just kind of gives you that autonomy to 133 00:06:54,880 --> 00:06:56,880 Speaker 3: really be like, Okay, I don't look at myself where 134 00:06:56,880 --> 00:07:00,360 Speaker 3: we don't look at ourselves as a music label, looking 135 00:07:00,400 --> 00:07:02,240 Speaker 3: at this as a startup company. But that's what it 136 00:07:02,320 --> 00:07:04,960 Speaker 3: all goes back to, is like what does that company 137 00:07:05,040 --> 00:07:07,560 Speaker 3: look at theirselfs as what are their bottom line objectives? 138 00:07:07,800 --> 00:07:10,160 Speaker 3: And where are they trying to be at December thirty first, 139 00:07:10,200 --> 00:07:11,800 Speaker 3: at the end every year, you know what I mean. 140 00:07:11,880 --> 00:07:15,440 Speaker 3: So it's really like a gut check for everybody personally 141 00:07:15,440 --> 00:07:17,320 Speaker 3: to be honest with you, because I know everybody doesn't 142 00:07:17,320 --> 00:07:18,520 Speaker 3: have the same morals and values. 143 00:07:18,640 --> 00:07:20,560 Speaker 5: Just like Blast or speaking on earlier. 144 00:07:20,520 --> 00:07:22,880 Speaker 3: The major label system may be right for some people, right, 145 00:07:22,960 --> 00:07:24,680 Speaker 3: Like some people may just catch a hit that they 146 00:07:24,680 --> 00:07:27,280 Speaker 3: probably won't never catch again, and they got to cash 147 00:07:27,320 --> 00:07:29,600 Speaker 3: in while and they gotta strike while of irons hot, right, 148 00:07:29,960 --> 00:07:32,160 Speaker 3: And that's a case by case basis. But at the 149 00:07:32,280 --> 00:07:33,760 Speaker 3: end of the day, when it comes down to like 150 00:07:33,800 --> 00:07:38,360 Speaker 3: young individuals like me, Blast and Carl, we're very much 151 00:07:38,360 --> 00:07:41,360 Speaker 3: so in the space of expanding vertically and being able 152 00:07:41,400 --> 00:07:43,960 Speaker 3: to spand horizontally. And that's just branching out into different 153 00:07:43,960 --> 00:07:46,760 Speaker 3: fields to make sure that we're using this leverage that 154 00:07:46,800 --> 00:07:47,720 Speaker 3: we do have right. 155 00:07:47,600 --> 00:07:50,080 Speaker 5: Now coming through this do this entertainment industry. 156 00:07:50,240 --> 00:07:51,920 Speaker 1: Yeah, and I'm gonna come back to this conversation of 157 00:07:52,000 --> 00:07:54,520 Speaker 1: vertical integration because I think it's really important in the 158 00:07:54,880 --> 00:07:57,280 Speaker 1: particular business manter you guys have. But I want Carl 159 00:07:57,320 --> 00:07:58,960 Speaker 1: to jump in on this because I feel like, you know, 160 00:07:59,000 --> 00:08:02,200 Speaker 1: there's there's a case to be made for people to 161 00:08:02,440 --> 00:08:06,280 Speaker 1: Victor's point of maybe the label route works for you, 162 00:08:06,320 --> 00:08:08,880 Speaker 1: maybe it maybe matter of fact, you thought independent was 163 00:08:08,880 --> 00:08:10,400 Speaker 1: good for you, but actually you need to take this 164 00:08:10,480 --> 00:08:13,240 Speaker 1: label deal because of these other factors. And I wonder 165 00:08:13,240 --> 00:08:14,480 Speaker 1: how you help people think through that. 166 00:08:16,440 --> 00:08:19,000 Speaker 2: Yeah, you know, I always talk about there's a legal 167 00:08:19,000 --> 00:08:21,760 Speaker 2: strategy I developed called LOMO right and LOMO simple. It 168 00:08:21,800 --> 00:08:25,840 Speaker 2: means length, ownership, money, and obligation right, kind of just 169 00:08:25,880 --> 00:08:29,080 Speaker 2: your four pillars of a contract. So you might want 170 00:08:29,080 --> 00:08:31,240 Speaker 2: a shorter contract, so that length, that's length. You might 171 00:08:31,280 --> 00:08:33,560 Speaker 2: want you know, a smaller project deal, maybe one or 172 00:08:33,559 --> 00:08:37,280 Speaker 2: two projects. Your money right, that might be the biggest factor. 173 00:08:37,920 --> 00:08:41,040 Speaker 2: Then ownership obviously so I think as an artist, you know, 174 00:08:41,080 --> 00:08:43,720 Speaker 2: you got to kind of prioritize those things. For some people, 175 00:08:44,160 --> 00:08:46,640 Speaker 2: maybe the art that they're creating doesn't have that twenty 176 00:08:46,720 --> 00:08:50,280 Speaker 2: year longevity cycle, right, so you may be ownership isn't 177 00:08:50,320 --> 00:08:52,400 Speaker 2: the priority for them. They want to get the money 178 00:08:52,480 --> 00:08:54,679 Speaker 2: now so they can get out the music industry five 179 00:08:54,720 --> 00:08:57,320 Speaker 2: to ten years. Some people say, hey, I don't want 180 00:08:57,320 --> 00:09:00,240 Speaker 2: to work. I don't want to release, you know, live 181 00:09:00,280 --> 00:09:02,520 Speaker 2: albums with that label, you know, I don't I want 182 00:09:02,520 --> 00:09:05,080 Speaker 2: a shorter deal so I can maybe go build my 183 00:09:05,080 --> 00:09:08,000 Speaker 2: own stuff. So I think really just prioritizing LOMO, right, 184 00:09:09,000 --> 00:09:11,080 Speaker 2: and you know, whether it be length, whether it be obligation, 185 00:09:11,200 --> 00:09:14,400 Speaker 2: your money, and your ownership, that that empowers I think 186 00:09:14,440 --> 00:09:16,160 Speaker 2: an artist to make the right decision because you're not 187 00:09:16,160 --> 00:09:17,600 Speaker 2: going to get all four of those things, you know, 188 00:09:17,640 --> 00:09:21,280 Speaker 2: that's the perfect deal. So just just ranking those things. 189 00:09:21,600 --> 00:09:24,640 Speaker 1: Yeah, just because we're having this conversation in the mainstream, 190 00:09:24,679 --> 00:09:27,880 Speaker 1: there were so many artists these days or the news 191 00:09:27,880 --> 00:09:29,959 Speaker 1: of artists coming out that are selling their masters or 192 00:09:29,960 --> 00:09:33,240 Speaker 1: selling their publishing. Why is that happening with some of 193 00:09:33,280 --> 00:09:36,480 Speaker 1: our biggest artists where they're taking a bigger payday today 194 00:09:36,720 --> 00:09:38,559 Speaker 1: versus something else. 195 00:09:40,960 --> 00:09:44,040 Speaker 2: Yeah, I think, you know, just like any other asset, 196 00:09:44,160 --> 00:09:46,080 Speaker 2: right when you build a startup or where you build, 197 00:09:46,280 --> 00:09:49,080 Speaker 2: you buy a priest of property. You know eventually you 198 00:09:49,120 --> 00:09:51,040 Speaker 2: know the goals to sell it. Right, you build, you 199 00:09:51,040 --> 00:09:54,520 Speaker 2: buy real estate for thirty K and you know it's 200 00:09:54,559 --> 00:09:56,680 Speaker 2: on the market now for five million dollars and you 201 00:09:56,720 --> 00:09:59,040 Speaker 2: know whatever that X is, you know that's that's a 202 00:09:59,080 --> 00:10:02,600 Speaker 2: real win. And I think what what Vic was kind 203 00:10:02,600 --> 00:10:05,880 Speaker 2: of alluding to earlier about kind of that gut check 204 00:10:05,920 --> 00:10:09,079 Speaker 2: and knowing who you are. A lot of these assets 205 00:10:09,120 --> 00:10:12,600 Speaker 2: are being built by one or two or three people, right, 206 00:10:12,640 --> 00:10:14,880 Speaker 2: really small teams and artists and a manager maybe the 207 00:10:14,920 --> 00:10:18,800 Speaker 2: labels involved. But if you, if you, if we can 208 00:10:18,800 --> 00:10:21,520 Speaker 2: spend more time dedicating a real staff to some of 209 00:10:21,520 --> 00:10:24,040 Speaker 2: the assets that are already going for a lot of money, 210 00:10:24,760 --> 00:10:26,760 Speaker 2: I think we could we eat three x four x 211 00:10:26,800 --> 00:10:27,440 Speaker 2: those returns. 212 00:10:27,559 --> 00:10:27,679 Speaker 4: Right. 213 00:10:27,720 --> 00:10:31,920 Speaker 2: We don't have dedicated people on these assets. So I 214 00:10:31,960 --> 00:10:35,080 Speaker 2: actually think that's the next stage for hip hop and blast. 215 00:10:35,120 --> 00:10:36,760 Speaker 1: I want to to see you because Victor talked a 216 00:10:36,800 --> 00:10:39,480 Speaker 1: little bit about and you know, uh Carl also mentioned this, 217 00:10:39,600 --> 00:10:42,640 Speaker 1: you know, the idea of the artist being a business 218 00:10:42,640 --> 00:10:44,840 Speaker 1: in so many respects and It makes me think of 219 00:10:44,880 --> 00:10:46,800 Speaker 1: something Kanye has said a couple of years ago with 220 00:10:46,920 --> 00:10:50,000 Speaker 1: you know, artists should have CEOs, And I wonder what 221 00:10:50,040 --> 00:10:51,960 Speaker 1: your thoughts are as an artist and as somebody who 222 00:10:52,040 --> 00:10:54,920 Speaker 1: produces for other people. How do you think about the 223 00:10:54,960 --> 00:10:58,680 Speaker 1: business of artistry today and creativity today versus how we 224 00:10:58,800 --> 00:11:00,320 Speaker 1: used to think about it historic. 225 00:11:02,800 --> 00:11:05,920 Speaker 4: Man First and foremost was like I got to give 226 00:11:05,920 --> 00:11:07,680 Speaker 4: it up to Carl and Vic when it comes to 227 00:11:08,040 --> 00:11:10,720 Speaker 4: even leveraging me to still be a creative because I'm 228 00:11:10,760 --> 00:11:12,680 Speaker 4: a creative at heart at the end of the day. 229 00:11:13,080 --> 00:11:15,800 Speaker 4: And they allowed me to learn the business at a 230 00:11:15,840 --> 00:11:18,520 Speaker 4: pace that's you know, not too high at information, not 231 00:11:18,559 --> 00:11:22,680 Speaker 4: too low information. But I think it's valuable to be 232 00:11:22,760 --> 00:11:25,120 Speaker 4: your own boss and your own right at the end 233 00:11:25,120 --> 00:11:28,040 Speaker 4: of the day, you know. So you know, with our 234 00:11:28,080 --> 00:11:31,600 Speaker 4: situation on Red Bull, that was the deal structure that 235 00:11:31,679 --> 00:11:34,000 Speaker 4: was presenting for me to learn, you know, take the 236 00:11:34,040 --> 00:11:38,320 Speaker 4: stairs instead of the elevator. And it's valuable. You know, 237 00:11:38,400 --> 00:11:41,040 Speaker 4: it gives you a peace of mind when you know 238 00:11:41,679 --> 00:11:45,880 Speaker 4: that your financial situation is solid, you're still able to 239 00:11:45,920 --> 00:11:47,920 Speaker 4: create with a clear mind. I think that's the most 240 00:11:47,920 --> 00:11:51,240 Speaker 4: important thing that artists overlooks sometimes. 241 00:11:51,960 --> 00:11:53,559 Speaker 1: Yeah, I love that you brought the Red Bull deal 242 00:11:53,559 --> 00:11:56,680 Speaker 1: because Vic, I was reading a previous interview that you 243 00:11:56,720 --> 00:11:58,080 Speaker 1: did and I want you to chime in on this, 244 00:11:58,160 --> 00:12:01,880 Speaker 1: and you had said it's time to sort out a 245 00:12:02,000 --> 00:12:06,280 Speaker 1: music partnership. You guys stood firmly on vertical integration. I 246 00:12:06,280 --> 00:12:07,640 Speaker 1: told you I was going to come back to this, 247 00:12:07,679 --> 00:12:10,600 Speaker 1: which and a lot of people, a lot of labels 248 00:12:10,600 --> 00:12:12,760 Speaker 1: were like, you know, that's we're not We're not even 249 00:12:12,800 --> 00:12:15,679 Speaker 1: here for that. But you knew hip hop at the 250 00:12:15,760 --> 00:12:18,600 Speaker 1: hip hop space at red Bull was irrelevant, and with 251 00:12:18,920 --> 00:12:21,439 Speaker 1: Blasts being a self made creative and you wanted to 252 00:12:21,440 --> 00:12:23,480 Speaker 1: see a label, what other label could do for you 253 00:12:23,520 --> 00:12:26,600 Speaker 1: other than just distribution. That's how you got to Red Bull. 254 00:12:26,720 --> 00:12:29,040 Speaker 1: So talk about how that deal was put together and 255 00:12:29,240 --> 00:12:31,960 Speaker 1: the importance of that deal to his career and the 256 00:12:32,040 --> 00:12:33,720 Speaker 1: you know, success of your business. 257 00:12:34,840 --> 00:12:35,520 Speaker 5: Yeah, for sure. 258 00:12:35,640 --> 00:12:39,640 Speaker 3: So I think on the first half of it, just 259 00:12:39,720 --> 00:12:41,800 Speaker 3: when it came to talking points, before it even got 260 00:12:41,840 --> 00:12:44,920 Speaker 3: to a long form anything like that, right, it was 261 00:12:45,000 --> 00:12:48,559 Speaker 3: just us establishing the precedent of what I mentioned earlier, 262 00:12:48,679 --> 00:12:53,560 Speaker 3: like this is mutual, mutually beneficial relationship. Red Bull, Me 263 00:12:53,600 --> 00:12:56,000 Speaker 3: and Blast are from Los Angeles, California. So it's like 264 00:12:56,040 --> 00:12:58,520 Speaker 3: their offices and't plenty in our hometown, but at the 265 00:12:58,520 --> 00:12:59,280 Speaker 3: same time. 266 00:12:59,120 --> 00:13:02,840 Speaker 5: They have no affiliation with anybody in our hometown, you know. 267 00:13:03,120 --> 00:13:05,240 Speaker 3: So at the end of the day, we understood like 268 00:13:05,520 --> 00:13:07,760 Speaker 3: Red Bull does so many different things, and they're a 269 00:13:07,840 --> 00:13:11,160 Speaker 3: vertically integrated company themselves. Being a private company this long 270 00:13:11,240 --> 00:13:13,920 Speaker 3: and not going to the stock market, that's actually crazy 271 00:13:14,000 --> 00:13:16,600 Speaker 3: in itself. So it's like, you know when I say 272 00:13:16,679 --> 00:13:20,600 Speaker 3: like organicness just kind of bleeds over. We've seen something 273 00:13:20,600 --> 00:13:22,680 Speaker 3: similar in that business model as well that we wanted 274 00:13:22,679 --> 00:13:23,600 Speaker 3: to instill in ours. 275 00:13:23,840 --> 00:13:25,920 Speaker 5: So it's kind of like the Spooky said out the door, 276 00:13:26,080 --> 00:13:26,400 Speaker 5: like you. 277 00:13:26,440 --> 00:13:28,720 Speaker 3: Go in and into these places and really like study 278 00:13:28,760 --> 00:13:30,440 Speaker 3: the business model and see what you can take from 279 00:13:30,520 --> 00:13:33,480 Speaker 3: it to add on for the future. But I think 280 00:13:33,520 --> 00:13:35,160 Speaker 3: on the second half of it, when it came down 281 00:13:35,240 --> 00:13:37,400 Speaker 3: to that deal structure, I would give a lot of 282 00:13:37,440 --> 00:13:40,000 Speaker 3: that credit to Carl bringing a lot to our plate 283 00:13:40,080 --> 00:13:43,240 Speaker 3: and really challenging us with a lot of these deal 284 00:13:43,280 --> 00:13:45,800 Speaker 3: points of how this stuff was structured, and what he 285 00:13:45,840 --> 00:13:48,240 Speaker 3: said at the LOMO like that was really a factor 286 00:13:48,400 --> 00:13:51,080 Speaker 3: in every single part of the negotiation and how we 287 00:13:51,160 --> 00:13:52,080 Speaker 3: got to where we got to. 288 00:13:52,840 --> 00:13:54,000 Speaker 1: Yeah, Carl Chime in on that. 289 00:13:55,200 --> 00:13:58,079 Speaker 2: Yeah, I mean I think honestly, you know, Blast kind 290 00:13:58,080 --> 00:14:00,840 Speaker 2: of cited you know me, and it kind of you know, 291 00:14:00,880 --> 00:14:03,640 Speaker 2: helping him focus on the music. But you know what 292 00:14:03,679 --> 00:14:05,320 Speaker 2: I will say is, you know, I think he has 293 00:14:05,400 --> 00:14:07,640 Speaker 2: really really good business instincts, right. You know, this is 294 00:14:07,679 --> 00:14:11,160 Speaker 2: a person who kind of knew he wanted to keep 295 00:14:11,200 --> 00:14:14,200 Speaker 2: the art pure and wanted to be able to create 296 00:14:14,240 --> 00:14:15,920 Speaker 2: at his speed and at his level and kind of 297 00:14:15,960 --> 00:14:19,040 Speaker 2: do what he wanted. Right. So just knowing that, you know, 298 00:14:19,080 --> 00:14:21,680 Speaker 2: that's a totally different conversation than maybe hey, let's talk 299 00:14:21,720 --> 00:14:24,000 Speaker 2: to a record label get a big check. Here are 300 00:14:24,000 --> 00:14:26,240 Speaker 2: the albums that are committed. That's that's totally different, right 301 00:14:26,320 --> 00:14:31,920 Speaker 2: because now there's a different level of responsibility and you know, 302 00:14:31,960 --> 00:14:35,000 Speaker 2: you got to protect the artists integrity. So for him 303 00:14:35,200 --> 00:14:38,240 Speaker 2: just to kind of say, hey, these are the things 304 00:14:38,240 --> 00:14:41,560 Speaker 2: that are important for us. You know, Red Bull met 305 00:14:41,600 --> 00:14:43,280 Speaker 2: us at the door, and you know, they've they've been 306 00:14:43,320 --> 00:14:46,960 Speaker 2: gracious partners, and you know, and they've allowed Ego and 307 00:14:46,960 --> 00:14:50,200 Speaker 2: Blast to own and and kind of learn with the 308 00:14:50,200 --> 00:14:52,280 Speaker 2: training wheel zone. I think you know that was really 309 00:14:52,320 --> 00:14:55,520 Speaker 2: important for us. We're you were twenty something year old entrepreneurs, right, 310 00:14:57,120 --> 00:14:59,120 Speaker 2: So so that that was really important to us. 311 00:14:59,320 --> 00:15:02,720 Speaker 1: Yeah, with I wanted to dig deeper on this partnership 312 00:15:02,760 --> 00:15:05,360 Speaker 1: with a Red Bull and other partnerships that may come 313 00:15:05,400 --> 00:15:09,080 Speaker 1: down the line. So often we have these conversations about, Hey, 314 00:15:09,160 --> 00:15:11,360 Speaker 1: we have this assor we have this asset, or we 315 00:15:11,440 --> 00:15:15,160 Speaker 1: have this personality, and who out there in the world 316 00:15:15,360 --> 00:15:18,400 Speaker 1: is great to marry with this personality to help amplify it, 317 00:15:18,480 --> 00:15:22,120 Speaker 1: create activations in et cetera. How did you know Red 318 00:15:22,160 --> 00:15:25,720 Speaker 1: Bull was the right partner for you? Guys? Obviously you 319 00:15:25,760 --> 00:15:28,120 Speaker 1: knew that they had something to give you, but how 320 00:15:28,160 --> 00:15:30,400 Speaker 1: did you know that you had something to provide them 321 00:15:30,560 --> 00:15:31,680 Speaker 1: as an asset? 322 00:15:33,000 --> 00:15:35,440 Speaker 2: Yeah, I think we all, vig Blast and I all 323 00:15:35,480 --> 00:15:38,040 Speaker 2: sort of talked about the different verticals of Red Bull 324 00:15:38,240 --> 00:15:41,480 Speaker 2: that can's in every venue across the globe. So like 325 00:15:41,640 --> 00:15:43,280 Speaker 2: you know, when we go to London or we go 326 00:15:43,360 --> 00:15:45,640 Speaker 2: to Paris, or we go to these places, red Bull 327 00:15:45,680 --> 00:15:48,520 Speaker 2: already has a relationship in those markets, and that was 328 00:15:48,560 --> 00:15:51,080 Speaker 2: important to us. And then you know F one F 329 00:15:51,120 --> 00:15:53,040 Speaker 2: one is you know, the Red Bull F one team 330 00:15:53,160 --> 00:15:55,440 Speaker 2: and all these other you know, the X Games and 331 00:15:55,520 --> 00:15:59,280 Speaker 2: snowboarding and all those things that I think a lot 332 00:15:59,320 --> 00:16:02,640 Speaker 2: of people of labels probably couldn't offer access points to 333 00:16:03,080 --> 00:16:05,800 Speaker 2: That's just the reality of it. So I think outside 334 00:16:05,800 --> 00:16:09,200 Speaker 2: of Red Bull Records, right and whatever, you know, all 335 00:16:09,240 --> 00:16:13,360 Speaker 2: that they can provide as a marketing partner in you know, 336 00:16:13,720 --> 00:16:17,240 Speaker 2: a financer, Red Bull as a company, you know, allowed 337 00:16:17,320 --> 00:16:19,480 Speaker 2: allowed us to kind of tap in in ways that 338 00:16:19,480 --> 00:16:21,320 Speaker 2: we didn't We were never going to probably have those 339 00:16:21,360 --> 00:16:25,520 Speaker 2: resources or and that's held true I think so far. 340 00:16:25,880 --> 00:16:28,280 Speaker 1: And what did you need to know about their objectives 341 00:16:28,560 --> 00:16:30,560 Speaker 1: in order to make a picture of them that makes sense? 342 00:16:33,680 --> 00:16:36,080 Speaker 2: I think that we It kind of goes back to 343 00:16:36,200 --> 00:16:40,360 Speaker 2: just like respect and appreciation for Blasts first and then 344 00:16:40,880 --> 00:16:43,720 Speaker 2: for Eagle right as us as executives. Hey, you know 345 00:16:43,840 --> 00:16:46,400 Speaker 2: this is our long term plan. You know, not only 346 00:16:46,480 --> 00:16:48,480 Speaker 2: are we going to make sure Blast is set, but 347 00:16:48,760 --> 00:16:50,400 Speaker 2: you know, we got we gotta we got a business 348 00:16:50,400 --> 00:16:53,680 Speaker 2: we're building called Egle and we do need some resources. 349 00:16:53,680 --> 00:16:58,240 Speaker 2: We do need respect on that level. And they appreciated it. 350 00:16:58,280 --> 00:17:01,240 Speaker 2: And you know that they've been again solid partners up 351 00:17:01,320 --> 00:17:05,040 Speaker 2: until this date. And you know, we're bringing them talent, 352 00:17:05,119 --> 00:17:08,119 Speaker 2: we're working together on new stuff and you know it's 353 00:17:08,119 --> 00:17:09,080 Speaker 2: been fruitful so far. 354 00:17:10,160 --> 00:17:12,680 Speaker 1: You know, there's there's so many artists who don't see 355 00:17:12,720 --> 00:17:16,360 Speaker 1: themselves as brands Victor. And when you think about even 356 00:17:16,480 --> 00:17:18,879 Speaker 1: going back as far as like run DMC with Adidas, 357 00:17:19,160 --> 00:17:22,600 Speaker 1: and it was still a long time before people really 358 00:17:22,640 --> 00:17:26,560 Speaker 1: caught onto what that meant, and even longer before we 359 00:17:26,560 --> 00:17:30,200 Speaker 1: were able to capitalize on the understanding of what that meant. 360 00:17:31,119 --> 00:17:35,240 Speaker 1: You talk about how brand partnerships are evolving and for 361 00:17:35,400 --> 00:17:38,080 Speaker 1: artists and brand for the artists and the brand and 362 00:17:38,240 --> 00:17:42,320 Speaker 1: other creative vertical so not maybe maybe I'm not a rapper, 363 00:17:42,320 --> 00:17:44,679 Speaker 1: but maybe I'm a painter, maybe I am you know, 364 00:17:44,760 --> 00:17:49,159 Speaker 1: some other sort of creative, and how these relationships with 365 00:17:49,520 --> 00:17:52,960 Speaker 1: brands that have products, consumer packers, goods, and et cetera, 366 00:17:53,080 --> 00:17:54,240 Speaker 1: maybe evolving over time. 367 00:17:54,720 --> 00:17:57,520 Speaker 3: I mean, I would say historically, hand in hand marketing 368 00:17:57,560 --> 00:18:00,679 Speaker 3: has always been has always been the best way, just 369 00:18:00,720 --> 00:18:02,920 Speaker 3: because I think the emotional factor of its kind of 370 00:18:02,920 --> 00:18:04,560 Speaker 3: hard for people to turn down a lot of stuff 371 00:18:04,560 --> 00:18:05,600 Speaker 3: when it's in front of their face. 372 00:18:05,680 --> 00:18:06,719 Speaker 5: That's probably half of it. 373 00:18:06,800 --> 00:18:08,840 Speaker 3: But at the same time, you could really kind of 374 00:18:08,880 --> 00:18:11,760 Speaker 3: like evoke emotion in person, but you know, with social 375 00:18:11,760 --> 00:18:14,480 Speaker 3: media you kind of get not the same exact effect, 376 00:18:14,480 --> 00:18:16,679 Speaker 3: but it's direct to consumer at this point, you know, 377 00:18:16,840 --> 00:18:19,160 Speaker 3: like like Blast was talking about earlier on distroc Kid. 378 00:18:19,200 --> 00:18:20,880 Speaker 3: You can go straight on there and upload your song 379 00:18:21,320 --> 00:18:23,120 Speaker 3: right away. Like you really don't have to go sit 380 00:18:23,160 --> 00:18:25,600 Speaker 3: outside a record label for twelve hours in the code 381 00:18:25,880 --> 00:18:28,359 Speaker 3: and then hopefully somebody come outside and you get somebody 382 00:18:28,400 --> 00:18:31,400 Speaker 3: to play a song on the radio. Now, the same 383 00:18:31,440 --> 00:18:34,639 Speaker 3: thing with artists and painters and anything alike. 384 00:18:35,280 --> 00:18:37,520 Speaker 5: You really have the space to be able to create 385 00:18:37,520 --> 00:18:38,640 Speaker 5: whatever world you want. 386 00:18:38,720 --> 00:18:41,520 Speaker 3: So when you come into talking to these brands, you like, 387 00:18:41,560 --> 00:18:44,000 Speaker 3: I'm a brand too. I'm no longer a person that's 388 00:18:44,040 --> 00:18:46,720 Speaker 3: asking for a handout. I'm somebody that's here to barter 389 00:18:46,840 --> 00:18:49,359 Speaker 3: my services. And this is more so a work for 390 00:18:49,480 --> 00:18:51,800 Speaker 3: hire rather than you're just employing me as a person 391 00:18:51,840 --> 00:18:53,439 Speaker 3: that you may see some type of talent that you 392 00:18:53,440 --> 00:18:56,159 Speaker 3: can utilize. So, I mean, you know a lot of 393 00:18:56,160 --> 00:18:58,320 Speaker 3: those business models. I mean they still exist, right, You 394 00:18:58,359 --> 00:19:00,399 Speaker 3: got like the typical Disney stuff for it, have to 395 00:19:00,400 --> 00:19:02,000 Speaker 3: work for hire. You come in, they'll give you a 396 00:19:02,040 --> 00:19:04,760 Speaker 3: standard check just to record some jingles and stuff like that. 397 00:19:04,840 --> 00:19:06,280 Speaker 5: And if they own it, I mean if they if 398 00:19:06,320 --> 00:19:07,639 Speaker 5: they take it, they own it forever. 399 00:19:08,160 --> 00:19:10,920 Speaker 3: But you do have so many more outlets to where 400 00:19:10,960 --> 00:19:14,040 Speaker 3: it's like there's so many different sink opportunities. Now that 401 00:19:14,160 --> 00:19:16,560 Speaker 3: TikTok is a them near sink opportunity at this point. 402 00:19:16,920 --> 00:19:19,560 Speaker 3: So when you get down to those different spaces, you 403 00:19:19,720 --> 00:19:23,320 Speaker 3: understand that the channels and the avenues are way wider 404 00:19:23,320 --> 00:19:26,000 Speaker 3: than they used to be and it's not as congested, 405 00:19:26,280 --> 00:19:28,600 Speaker 3: and it's more it's a thousand ways the skin and 406 00:19:28,680 --> 00:19:30,280 Speaker 3: cat rather than one hundred ways the skin and. 407 00:19:30,200 --> 00:19:30,760 Speaker 5: Cat for real. 408 00:19:31,280 --> 00:19:33,359 Speaker 3: So it's all about these leverage points for real, for 409 00:19:33,440 --> 00:19:35,120 Speaker 3: and that's and that goes back to how we walked 410 00:19:35,119 --> 00:19:38,159 Speaker 3: in the building and just understood our negotiation leverage when 411 00:19:38,160 --> 00:19:41,200 Speaker 3: it came down the ownership. A big thing we always 412 00:19:41,200 --> 00:19:44,440 Speaker 3: speak about is proof of concept, and across the board, 413 00:19:44,520 --> 00:19:47,040 Speaker 3: we made sure that we have proof of concept, whether 414 00:19:47,080 --> 00:19:49,480 Speaker 3: that be an employment factor, whether that be in a 415 00:19:49,560 --> 00:19:55,080 Speaker 3: music distribution, recorded videos, cover art, every single every single place. 416 00:19:55,160 --> 00:19:57,400 Speaker 3: We knew that we would have to fight for any 417 00:19:57,440 --> 00:20:00,320 Speaker 3: type of ownership, we made sure that we show proof 418 00:20:00,359 --> 00:20:02,680 Speaker 3: of concept and did it at a high level as well. 419 00:20:03,320 --> 00:20:04,639 Speaker 1: You know, Blast, I want you to chime in on. 420 00:20:04,840 --> 00:20:06,639 Speaker 1: You know, I used to spend some time in the 421 00:20:06,720 --> 00:20:08,919 Speaker 1: music business and I used to hear producers talk about 422 00:20:09,560 --> 00:20:12,240 Speaker 1: just particularly particularly producers versus artists the would talk about 423 00:20:12,240 --> 00:20:14,040 Speaker 1: if you're trying to make it in this business as 424 00:20:14,080 --> 00:20:16,280 Speaker 1: a producer, one of the best ways to do it 425 00:20:16,359 --> 00:20:20,200 Speaker 1: was to find an artist and be that artist's producer, 426 00:20:20,640 --> 00:20:22,600 Speaker 1: right and to come in the game and build a 427 00:20:22,640 --> 00:20:25,719 Speaker 1: repertoire that way. Like you think about going back as 428 00:20:25,720 --> 00:20:27,240 Speaker 1: far as like Nelly and the Saint Lunac Is like 429 00:20:27,280 --> 00:20:29,159 Speaker 1: they had their own producer, and Drake came in with 430 00:20:29,240 --> 00:20:32,479 Speaker 1: over like they had their producers. And I wonder what 431 00:20:32,520 --> 00:20:34,720 Speaker 1: you think are some of the best ways for music 432 00:20:34,760 --> 00:20:36,800 Speaker 1: producers to find their way in the game today when 433 00:20:36,840 --> 00:20:39,439 Speaker 1: you just got a song, when you have a you 434 00:20:39,480 --> 00:20:42,359 Speaker 1: may just have a beat, may not have lyrics to it. Like, 435 00:20:42,440 --> 00:20:45,760 Speaker 1: how are some of the most effective ways today to 436 00:20:46,200 --> 00:20:48,040 Speaker 1: find success as a music producer. 437 00:20:49,320 --> 00:20:51,119 Speaker 4: I think you hit it right on a nail, you know, 438 00:20:51,200 --> 00:20:54,119 Speaker 4: creating your own world, your own ecosystem. I kind of 439 00:20:54,160 --> 00:20:57,159 Speaker 4: did the same thing with being Rodeau, which is an 440 00:20:57,200 --> 00:21:00,760 Speaker 4: artist from la as well, and we pretty much curated 441 00:21:00,960 --> 00:21:03,639 Speaker 4: a new wave for LA to where everybody's trying to 442 00:21:03,840 --> 00:21:08,080 Speaker 4: make that sound, you know, but can't beat the originator 443 00:21:08,119 --> 00:21:11,359 Speaker 4: for sure. But I think that's the best way for 444 00:21:11,520 --> 00:21:16,280 Speaker 4: artists and producers well, for producers to come up, you know, 445 00:21:16,560 --> 00:21:19,399 Speaker 4: making sure you link with that that artist and just 446 00:21:19,440 --> 00:21:22,240 Speaker 4: taking it back to the old days. We appreciate it 447 00:21:22,520 --> 00:21:25,720 Speaker 4: when you hear that Timulin justin Timberlake Project because of 448 00:21:26,040 --> 00:21:28,600 Speaker 4: that cohesiveness in that world that they brought you in 449 00:21:29,119 --> 00:21:32,040 Speaker 4: and how they you know, rolled out the entire project 450 00:21:32,160 --> 00:21:35,160 Speaker 4: is better when two worlds collide together. So I think 451 00:21:35,200 --> 00:21:38,119 Speaker 4: it's dope that producers are becoming brands of their own, 452 00:21:38,840 --> 00:21:40,760 Speaker 4: and that's something I would consider. 453 00:21:41,080 --> 00:21:42,760 Speaker 1: Yeah, I want you, I want to go somewhere else 454 00:21:42,800 --> 00:21:45,840 Speaker 1: with this with you blast And not to compare black music, 455 00:21:45,840 --> 00:21:47,680 Speaker 1: because I love all black music, but I think about 456 00:21:47,720 --> 00:21:51,440 Speaker 1: this progression of like afrobeats and how afrobeats are starting 457 00:21:51,480 --> 00:21:53,800 Speaker 1: to find its way on the charge versus just traditional 458 00:21:53,880 --> 00:21:57,040 Speaker 1: hip hop, which has dominated the charge for years, And 459 00:21:57,080 --> 00:21:58,399 Speaker 1: I just want to know what you think about that, 460 00:21:58,600 --> 00:22:03,040 Speaker 1: Like how the prolification of more types of black music 461 00:22:03,160 --> 00:22:06,000 Speaker 1: is finding its way into the mainstream. 462 00:22:06,480 --> 00:22:10,200 Speaker 4: It's a beautiful thing. I think Afro afrobe from general, 463 00:22:10,200 --> 00:22:13,560 Speaker 4: it was just a universal language that we all just 464 00:22:13,640 --> 00:22:16,640 Speaker 4: feel good whenever you hear you know, afrobe. I don't 465 00:22:16,680 --> 00:22:19,320 Speaker 4: know what it is for something in that DNA is 466 00:22:19,400 --> 00:22:23,359 Speaker 4: just make you want to dance. Yeah, I'm just excited 467 00:22:23,400 --> 00:22:25,880 Speaker 4: to see where music is going in general, and I'm 468 00:22:25,920 --> 00:22:27,359 Speaker 4: glad to be a part of it too. You know, 469 00:22:27,400 --> 00:22:31,240 Speaker 4: I just reduced the record on Bernaboy's last album, so 470 00:22:32,080 --> 00:22:34,520 Speaker 4: you know, I got my foot in the Afro people 471 00:22:34,680 --> 00:22:35,080 Speaker 4: as well. 472 00:22:35,600 --> 00:22:39,280 Speaker 1: Yeah, Vic, I was reading an article again and you 473 00:22:39,320 --> 00:22:41,440 Speaker 1: were talking talking about how you came up in the game, 474 00:22:41,520 --> 00:22:44,240 Speaker 1: and you were saying how in twenty fourteen you saw 475 00:22:44,280 --> 00:22:45,639 Speaker 1: that there was a big gap where a lot of 476 00:22:45,680 --> 00:22:49,520 Speaker 1: artists didn't understand how to monetize their content. And what 477 00:22:50,119 --> 00:22:52,879 Speaker 1: I think about is what is some lower hanging fruit? 478 00:22:53,960 --> 00:22:56,399 Speaker 1: Because you found a way to help local LA artists 479 00:22:56,600 --> 00:23:00,600 Speaker 1: monetize their content and their their their creativity, I wonder 480 00:23:00,640 --> 00:23:04,119 Speaker 1: what you think about what is lower hanging through artists 481 00:23:04,119 --> 00:23:07,159 Speaker 1: who may be local celebrities in their neighborhoods or in 482 00:23:07,200 --> 00:23:10,040 Speaker 1: their cities. What are some ways for them to monetize 483 00:23:10,040 --> 00:23:12,360 Speaker 1: their content that they can take away from this episode 484 00:23:12,760 --> 00:23:15,040 Speaker 1: to learn from what you did to help people fund 485 00:23:15,640 --> 00:23:16,840 Speaker 1: their future creativity. 486 00:23:18,359 --> 00:23:19,119 Speaker 5: Yeah. 487 00:23:19,280 --> 00:23:21,600 Speaker 3: I mean, you know, I had just got out of 488 00:23:21,600 --> 00:23:24,760 Speaker 3: grad school, so I was already like doing like student 489 00:23:24,840 --> 00:23:26,639 Speaker 3: teaching and stuff like that, so it was kind of 490 00:23:26,720 --> 00:23:29,440 Speaker 3: like second nature for me to kind of sit down 491 00:23:29,440 --> 00:23:32,119 Speaker 3: with different artists and go through these different content content 492 00:23:32,200 --> 00:23:35,520 Speaker 3: ideas and content distribution methods. I mean, one thing that 493 00:23:35,600 --> 00:23:38,120 Speaker 3: me and blasted early on that I think that kind 494 00:23:38,119 --> 00:23:38,800 Speaker 3: of made. 495 00:23:38,640 --> 00:23:39,560 Speaker 5: Us a little successful. 496 00:23:39,600 --> 00:23:42,159 Speaker 3: Just as far as on the consistency side was we 497 00:23:42,200 --> 00:23:45,160 Speaker 3: created a content calendar, and I was just making sure 498 00:23:45,200 --> 00:23:48,159 Speaker 3: that it was consistent. It was consistent noise on the 499 00:23:48,240 --> 00:23:51,320 Speaker 3: channel throughout the throughout the weeks, throughout the month, making 500 00:23:51,320 --> 00:23:53,520 Speaker 3: sure that we had deadlines. 501 00:23:52,920 --> 00:23:53,800 Speaker 5: And markers to hit. 502 00:23:54,160 --> 00:23:56,200 Speaker 3: But that also challenged you when you've seen, like I 503 00:23:56,240 --> 00:23:59,399 Speaker 3: got a music video doing three weeks one, where am 504 00:23:59,440 --> 00:24:01,080 Speaker 3: I going to get this money from? And I got 505 00:24:01,080 --> 00:24:03,919 Speaker 3: to start saving that money from somewhere to how am 506 00:24:03,960 --> 00:24:05,959 Speaker 3: I going to put the pieces together and organize all 507 00:24:05,960 --> 00:24:08,919 Speaker 3: of this. But it's a constant reminder that it's like, Okay, 508 00:24:10,560 --> 00:24:14,160 Speaker 3: my social media channel is now really a channel, and 509 00:24:14,560 --> 00:24:17,320 Speaker 3: I have to keep feeding these people, and rather the 510 00:24:17,480 --> 00:24:20,080 Speaker 3: tension span is so short these days, it's like you 511 00:24:20,200 --> 00:24:23,080 Speaker 3: got to keep feeding every time, every time, and it's 512 00:24:23,160 --> 00:24:25,680 Speaker 3: like to be able to do that at a high level, 513 00:24:25,720 --> 00:24:27,600 Speaker 3: you also got to understand how to collect on the 514 00:24:27,640 --> 00:24:29,400 Speaker 3: back end of that and I think that just comes 515 00:24:29,400 --> 00:24:32,199 Speaker 3: down to doing homework, Like that's always my first advice, like, 516 00:24:32,760 --> 00:24:35,320 Speaker 3: don't be afraid to go and figure out and read 517 00:24:35,480 --> 00:24:37,600 Speaker 3: what you're actually getting back from this, so that when 518 00:24:37,640 --> 00:24:41,000 Speaker 3: you actually are strategizing prior to releasing this stuff, you 519 00:24:41,080 --> 00:24:42,919 Speaker 3: know what numbers you're trying to hit, because you know 520 00:24:42,960 --> 00:24:44,639 Speaker 3: what money that's gonna make you back, and you know 521 00:24:44,680 --> 00:24:45,840 Speaker 3: what your prime objective is. 522 00:24:46,080 --> 00:24:47,440 Speaker 5: So I think that's the first part of it. 523 00:24:47,440 --> 00:24:49,600 Speaker 3: When they're talking about monetizing content, you just got to 524 00:24:49,680 --> 00:24:52,760 Speaker 3: understand what you're trying to monetize first and foremost. But 525 00:24:53,280 --> 00:24:56,600 Speaker 3: I think that the lowest hanging fruit is people often 526 00:24:56,640 --> 00:24:59,639 Speaker 3: go away from where they're celebrated and they like to 527 00:24:59,680 --> 00:25:00,760 Speaker 3: go with they're tolerated. 528 00:25:01,160 --> 00:25:04,360 Speaker 5: And that's just more so from a mindset of trying to. 529 00:25:04,320 --> 00:25:08,159 Speaker 3: Collect new fans, but not understanding that your fans that 530 00:25:08,240 --> 00:25:10,280 Speaker 3: you have underneath you right now are the people that's 531 00:25:10,280 --> 00:25:11,960 Speaker 3: going to really champion you and take and go to 532 00:25:12,000 --> 00:25:14,479 Speaker 3: bat for you and really advertise your music. So the 533 00:25:14,480 --> 00:25:17,240 Speaker 3: more you feed into your core fan base and build community, 534 00:25:17,840 --> 00:25:20,040 Speaker 3: that's it makes it easier when you get to YouTube 535 00:25:20,119 --> 00:25:22,600 Speaker 3: and you start distributing content and people under them comments 536 00:25:22,680 --> 00:25:24,800 Speaker 3: really championing what you got going on because they can 537 00:25:24,800 --> 00:25:27,640 Speaker 3: attest to what's what that is. Same thing with Instagram, 538 00:25:27,680 --> 00:25:31,080 Speaker 3: same thing with TikTok, same thing with people conversation on Twitter. 539 00:25:31,560 --> 00:25:33,919 Speaker 3: So my bad for being a little long winded, but 540 00:25:34,119 --> 00:25:36,360 Speaker 3: that's definitely like my perspective on all of that. 541 00:25:36,880 --> 00:25:40,159 Speaker 1: Kyle, We've been having this conversation about the evolution of 542 00:25:40,200 --> 00:25:43,080 Speaker 1: the music business, the evolution of distribution in et cetera. 543 00:25:43,200 --> 00:25:44,760 Speaker 1: And I want to talk to you about like the 544 00:25:44,800 --> 00:25:48,360 Speaker 1: evolution of law when it comes to how we manage 545 00:25:48,400 --> 00:25:50,879 Speaker 1: these things with creative industries. And I was reading an 546 00:25:50,920 --> 00:25:52,840 Speaker 1: article where you said, you know, I think a lot 547 00:25:52,840 --> 00:25:55,440 Speaker 1: of legal strategies are based on the industry that existed 548 00:25:55,520 --> 00:25:58,639 Speaker 1: previously as opposed to the industry that will exist in 549 00:25:58,720 --> 00:26:02,199 Speaker 1: twenty years that will includ new tech and media. And 550 00:26:02,280 --> 00:26:04,360 Speaker 1: I wonder if you were to put on your futuristic 551 00:26:04,440 --> 00:26:07,520 Speaker 1: hat and you see the direction we're going in with blockchain, 552 00:26:07,560 --> 00:26:10,159 Speaker 1: you see the direction we're going in with AI. You know, 553 00:26:10,200 --> 00:26:11,600 Speaker 1: what are some of the things that you're paying the 554 00:26:11,640 --> 00:26:15,840 Speaker 1: most attention to so that you can position your partners 555 00:26:15,880 --> 00:26:18,840 Speaker 1: like Blast and Vican, et cetera. At even the people 556 00:26:19,200 --> 00:26:21,159 Speaker 1: in the in the location that you guys were in 557 00:26:21,200 --> 00:26:24,080 Speaker 1: which we're going to talk about, how do you position 558 00:26:24,160 --> 00:26:25,560 Speaker 1: them best for the future. 559 00:26:27,600 --> 00:26:30,240 Speaker 2: Yeah, I think it's I think it's really about not 560 00:26:30,359 --> 00:26:34,359 Speaker 2: being afraid of technology, right. I think law in technology 561 00:26:34,400 --> 00:26:36,760 Speaker 2: and advancement, you know, those things kind of conflict and 562 00:26:36,960 --> 00:26:40,280 Speaker 2: I feel that. I feel that now with the AI conversation, 563 00:26:41,200 --> 00:26:43,679 Speaker 2: you're seeing that you know, people taking now music, you know, 564 00:26:43,720 --> 00:26:49,760 Speaker 2: everyone's afraid. There's really nothing just this happens every twenty 565 00:26:49,800 --> 00:26:52,280 Speaker 2: thirty years in the music business or just in business 566 00:26:52,359 --> 00:26:54,760 Speaker 2: in general, Like there's a new medium or technology that 567 00:26:54,800 --> 00:26:58,160 Speaker 2: comes into play that sort of makes things change. Right, 568 00:26:59,400 --> 00:27:02,080 Speaker 2: So in brain technology, you know, you you have to 569 00:27:02,160 --> 00:27:05,240 Speaker 2: learn how blockchain helps or hurts your business. You have 570 00:27:05,359 --> 00:27:07,680 Speaker 2: to learn how AI can be used as a tool 571 00:27:07,960 --> 00:27:13,320 Speaker 2: to make your workflow faster, to address creative block all 572 00:27:13,359 --> 00:27:16,399 Speaker 2: that good stuff, right, because the bad stuff we already 573 00:27:16,400 --> 00:27:19,280 Speaker 2: know the bad stuff. People can make music faster. That's 574 00:27:19,280 --> 00:27:20,119 Speaker 2: a good and a bad. 575 00:27:20,320 --> 00:27:20,520 Speaker 4: Right. 576 00:27:20,600 --> 00:27:23,199 Speaker 2: So now there's you know, the the number that I 577 00:27:23,240 --> 00:27:25,520 Speaker 2: hear often is like there's sixty thousand songs a day 578 00:27:25,560 --> 00:27:28,760 Speaker 2: being uploaded to Spotify, right, Like, you know, so there's 579 00:27:28,920 --> 00:27:32,360 Speaker 2: it is noisy, but but who cares right, like you 580 00:27:32,400 --> 00:27:35,320 Speaker 2: stand out by you know, being real in your community, 581 00:27:36,160 --> 00:27:38,600 Speaker 2: you know, having stained, you know, all those things are 582 00:27:38,680 --> 00:27:41,800 Speaker 2: still the same. So embraced technology. That's that's that's the 583 00:27:41,880 --> 00:27:45,760 Speaker 2: legal strategy I have. Because I'm looking at AI, I'm 584 00:27:45,760 --> 00:27:47,520 Speaker 2: not afraid. I'm like, how can I even help it 585 00:27:47,600 --> 00:27:51,320 Speaker 2: increase my legal productivity? Right, because there's legal chat GBT, 586 00:27:51,560 --> 00:27:54,679 Speaker 2: there's legal tools that make my job easier. I'm not 587 00:27:54,720 --> 00:27:56,680 Speaker 2: redlining anymore, right, I'm like, you know, let me put 588 00:27:56,680 --> 00:28:00,760 Speaker 2: this in this in this technology so it makes her 589 00:28:00,800 --> 00:28:03,200 Speaker 2: life easier. So I want people to think about technology 590 00:28:03,240 --> 00:28:03,560 Speaker 2: that way. 591 00:28:04,040 --> 00:28:06,119 Speaker 1: Yeah, And I want let's go a level deeper there, 592 00:28:06,160 --> 00:28:08,800 Speaker 1: because you know, we talk about AI, and I'm sure 593 00:28:08,840 --> 00:28:11,320 Speaker 1: you guys have heard like the fake Drake and the 594 00:28:11,320 --> 00:28:13,840 Speaker 1: fake Weekend record that came out a little bit ago, 595 00:28:14,440 --> 00:28:17,280 Speaker 1: and how good it is at mimicking their voice, and 596 00:28:17,600 --> 00:28:19,480 Speaker 1: I wonder. I know, I'm gonna pitch this all three 597 00:28:19,520 --> 00:28:21,639 Speaker 1: of you guys, because you all come from different perspectives 598 00:28:21,640 --> 00:28:25,119 Speaker 1: on this. Where do you hope this goes with regards 599 00:28:25,119 --> 00:28:30,480 Speaker 1: to protecting the artists, protecting their vocal impression and et cetera. 600 00:28:30,880 --> 00:28:32,360 Speaker 1: So I'll start with blasts. 601 00:28:34,240 --> 00:28:39,160 Speaker 4: I'm fifty to fifty with it. Well, I hope this goes. 602 00:28:39,240 --> 00:28:42,760 Speaker 4: I mean, I hope we developed some type of system 603 00:28:43,000 --> 00:28:45,880 Speaker 4: like Universal was talking about being able to take things down, 604 00:28:46,080 --> 00:28:49,400 Speaker 4: you know, but it's kind of hard to really control 605 00:28:49,440 --> 00:28:53,840 Speaker 4: your your voice likeness, you know, like somebody still can 606 00:28:53,960 --> 00:28:56,080 Speaker 4: use it to ability to where they can see whether 607 00:28:56,200 --> 00:28:58,320 Speaker 4: they can get cloud off of it. Still, even if 608 00:28:58,320 --> 00:29:00,520 Speaker 4: we do get to a point where able to take 609 00:29:00,560 --> 00:29:03,440 Speaker 4: it down, like I think the kids are gonna work 610 00:29:03,480 --> 00:29:06,600 Speaker 4: it too it, they still get away out of it 611 00:29:06,760 --> 00:29:09,960 Speaker 4: some way. So I don't know. It's just something that, 612 00:29:10,120 --> 00:29:13,360 Speaker 4: like Cross said, we have to embrace. But I'm excited 613 00:29:13,360 --> 00:29:15,560 Speaker 4: to see how our phones. I'm kind of scared though 614 00:29:15,560 --> 00:29:18,520 Speaker 4: I know he said only scared, but I'm scared, Victor. 615 00:29:22,840 --> 00:29:24,680 Speaker 3: I mean, to be honest with you, I'm I'm all 616 00:29:24,720 --> 00:29:26,760 Speaker 3: for embracing it, to be honest with you. I mean, 617 00:29:26,880 --> 00:29:29,840 Speaker 3: it's kind of like it it's an inevitable you can't 618 00:29:29,920 --> 00:29:31,960 Speaker 3: really I mean, obviously there will be measures to stop 619 00:29:32,000 --> 00:29:34,880 Speaker 3: it if and stop certain stuff eventually, but just like blasted, 620 00:29:35,080 --> 00:29:37,720 Speaker 3: like it's always gonna be a back end to something 621 00:29:38,160 --> 00:29:40,400 Speaker 3: like there was a line wire right at a certain 622 00:29:40,400 --> 00:29:42,400 Speaker 3: point we was able to get this music free and 623 00:29:42,560 --> 00:29:45,880 Speaker 3: so it's just always gonna be something to step ahead 624 00:29:45,880 --> 00:29:49,680 Speaker 3: of technology that's gonna allow obviously this AI too to 625 00:29:49,680 --> 00:29:52,720 Speaker 3: to make some different plays. But I mean, on the 626 00:29:52,840 --> 00:29:56,120 Speaker 3: side of on the artistic side of it all, I 627 00:29:56,160 --> 00:29:58,600 Speaker 3: think that it can give it a value similar to 628 00:29:58,680 --> 00:30:01,280 Speaker 3: like real art. Like when you see people start really 629 00:30:01,280 --> 00:30:03,800 Speaker 3: mimicking these bossy paints and all this type of stuff, 630 00:30:03,840 --> 00:30:06,040 Speaker 3: it just drives the value it the original. 631 00:30:06,040 --> 00:30:06,920 Speaker 5: Much much higher. 632 00:30:06,960 --> 00:30:09,840 Speaker 3: So I mean that that may be a far off 633 00:30:09,840 --> 00:30:12,680 Speaker 3: concept right now, but I do think that it'll have 634 00:30:12,760 --> 00:30:14,480 Speaker 3: some of that type of effect down the line. 635 00:30:15,520 --> 00:30:18,480 Speaker 1: From a legal perspective, Carl, hear a lot of people 636 00:30:18,480 --> 00:30:20,280 Speaker 1: talking about, you know, these we got to find some 637 00:30:20,360 --> 00:30:22,600 Speaker 1: way to regulate these things, and I wonder what your 638 00:30:22,600 --> 00:30:23,120 Speaker 1: thoughts are. 639 00:30:24,720 --> 00:30:27,640 Speaker 2: Yeah, it definitely feels like a regulation issue, right, you know, 640 00:30:27,720 --> 00:30:31,680 Speaker 2: before someone's able to upload on the DSP, maybe whether 641 00:30:31,720 --> 00:30:34,800 Speaker 2: it be the DSP having some responsibility to create technology 642 00:30:34,840 --> 00:30:37,640 Speaker 2: that can trace that AI was used, right, or maybe 643 00:30:37,680 --> 00:30:40,400 Speaker 2: that's a question before it's uploaded, did you use a 644 00:30:40,640 --> 00:30:44,240 Speaker 2: artificial intelligence or not? You know, you got to be 645 00:30:44,280 --> 00:30:47,960 Speaker 2: able to there has to be some sort of regulation 646 00:30:48,040 --> 00:30:51,560 Speaker 2: around it. The real I've also been seeing some creative solutions, right, 647 00:30:51,640 --> 00:30:54,240 Speaker 2: Like you know, I saw Grimes, an artist, a very 648 00:30:54,320 --> 00:30:56,880 Speaker 2: creative artist, you know, tweet out like, hey, you know, 649 00:30:56,920 --> 00:30:59,200 Speaker 2: I don't care if you could use my voice, just 650 00:30:59,360 --> 00:31:02,160 Speaker 2: I need fifty center of the song, right. It's just 651 00:31:02,240 --> 00:31:04,680 Speaker 2: that's just a funny way to handle it. But like 652 00:31:04,720 --> 00:31:07,520 Speaker 2: then you start your mind starts harning, like okay, like 653 00:31:07,680 --> 00:31:10,719 Speaker 2: you know, that song probably caun't be copyrighted, but what 654 00:31:10,760 --> 00:31:12,960 Speaker 2: if I'm what if Drake is eating off that record 655 00:31:13,040 --> 00:31:15,400 Speaker 2: or futures reading off the record universe was eating off 656 00:31:15,400 --> 00:31:19,560 Speaker 2: that record. Definitely makes it a little less nerve racking, 657 00:31:19,640 --> 00:31:21,880 Speaker 2: right because you know, you kind of added to your catalog. 658 00:31:22,040 --> 00:31:25,600 Speaker 2: So just just being open to those solutions. I don't 659 00:31:25,600 --> 00:31:29,280 Speaker 2: think that is necessarily a solution, but that sounds a 660 00:31:29,320 --> 00:31:31,720 Speaker 2: lot I think a lot more hardiest in creatives and 661 00:31:31,800 --> 00:31:35,160 Speaker 2: industry people would be a lot less afraid if they 662 00:31:35,240 --> 00:31:37,840 Speaker 2: knew that, you know, they could get a cut off 663 00:31:37,840 --> 00:31:38,760 Speaker 2: some of the music. 664 00:31:39,560 --> 00:31:41,160 Speaker 1: Yeah, And I want to end here because I know, 665 00:31:41,920 --> 00:31:45,040 Speaker 1: like education and teaching has been super important to you guys, 666 00:31:45,080 --> 00:31:48,560 Speaker 1: and whichever got whichever review is most most intimately involved, 667 00:31:48,600 --> 00:31:50,160 Speaker 1: like reck Philly and et cetera, I'd love you to 668 00:31:50,240 --> 00:31:54,280 Speaker 1: chime in here because I think about the importance of 669 00:31:54,400 --> 00:31:56,880 Speaker 1: community with regards to creators and I would love to 670 00:31:56,880 --> 00:31:58,920 Speaker 1: touch on I love, would love you guys touch on 671 00:31:59,000 --> 00:32:02,840 Speaker 1: why you know wrapping community around creatives is so important. 672 00:32:04,880 --> 00:32:07,120 Speaker 2: Yeah, yeah, I'll start in you know a blaster vic 673 00:32:07,160 --> 00:32:08,640 Speaker 2: when a when a hot point and chime in. But 674 00:32:08,960 --> 00:32:10,920 Speaker 2: you know, I grew up in the Philadelphia area, So 675 00:32:11,160 --> 00:32:13,320 Speaker 2: the founders of rich Philly are two of my two 676 00:32:13,320 --> 00:32:16,680 Speaker 2: of my buddies. I've seen when Will Will and Dave 677 00:32:16,760 --> 00:32:18,800 Speaker 2: started at rek Philly in a warehouse in North Philly 678 00:32:18,920 --> 00:32:22,240 Speaker 2: and they were bringing out you know, real community leaders 679 00:32:22,240 --> 00:32:25,800 Speaker 2: to to to that North Philly warehouse and it was 680 00:32:25,840 --> 00:32:28,120 Speaker 2: just awesome to see. Then you just see them get 681 00:32:28,160 --> 00:32:30,640 Speaker 2: a new spot right in the heart of downtown and 682 00:32:30,880 --> 00:32:33,840 Speaker 2: you know they they they're gym for creatives, right, So 683 00:32:33,880 --> 00:32:37,800 Speaker 2: they have a podcast, multiple multiple recording studios, they have 684 00:32:37,840 --> 00:32:40,400 Speaker 2: co working space, they have a store in the front 685 00:32:40,440 --> 00:32:42,760 Speaker 2: of house, and then they also have a live nation stage. 686 00:32:42,880 --> 00:32:46,400 Speaker 2: So we talked a lot about kind of the farm 687 00:32:46,480 --> 00:32:49,720 Speaker 2: to table mindset and music right, meaning you could create 688 00:32:50,240 --> 00:32:52,920 Speaker 2: all of you can you could you know, release a song, 689 00:32:53,920 --> 00:32:56,440 Speaker 2: develop your marriage, connect with a graphic designer and then 690 00:32:56,520 --> 00:32:59,360 Speaker 2: perform the song later. Then you can meet other people 691 00:32:59,440 --> 00:33:03,520 Speaker 2: in your community in that same space. Creatives really don't 692 00:33:03,560 --> 00:33:05,960 Speaker 2: have those spaces right like that. I can't think of 693 00:33:06,200 --> 00:33:09,360 Speaker 2: you know, maybe it's your local coffee shop, maybe it's uh, 694 00:33:10,320 --> 00:33:13,760 Speaker 2: they've never had dedicated spaces like that to to network naturally. 695 00:33:14,760 --> 00:33:17,760 Speaker 2: So rec Philly is the place that provides resources for 696 00:33:17,920 --> 00:33:21,480 Speaker 2: creatives directly at a at a very reasonable and modest price. 697 00:33:22,200 --> 00:33:24,760 Speaker 2: And you're seeing the model develop, right they got rec Philly, 698 00:33:24,800 --> 00:33:27,000 Speaker 2: but you know now they're opening up Wreck Miami later 699 00:33:27,040 --> 00:33:30,320 Speaker 2: this year and around led by Diddy and obviously Eagle 700 00:33:30,400 --> 00:33:33,800 Speaker 2: we invest in as well, So so we're excited to 701 00:33:33,840 --> 00:33:37,520 Speaker 2: help not just support that initiative, but you know, really 702 00:33:37,520 --> 00:33:39,240 Speaker 2: be a part of the education that they create. 703 00:33:39,840 --> 00:33:43,040 Speaker 3: I think what we're doing with the VC Firm is 704 00:33:43,120 --> 00:33:45,720 Speaker 3: really just kind of like our proof and to put 705 00:33:45,720 --> 00:33:47,960 Speaker 3: into what I was saying earlier about just us stay 706 00:33:47,960 --> 00:33:50,880 Speaker 3: in shout the origins. I mean all three companies, Reck 707 00:33:50,960 --> 00:33:54,680 Speaker 3: Philly Cafe or Zuli which is a company in Brooklyn. 708 00:33:54,960 --> 00:33:57,120 Speaker 3: And then we're getting into the live performance space as 709 00:33:57,160 --> 00:34:00,800 Speaker 3: well with that, and then Chubby Snacks, which is a healthy, 710 00:34:00,800 --> 00:34:03,719 Speaker 3: sustainable food product so you know that those are just 711 00:34:03,760 --> 00:34:07,280 Speaker 3: all coming back to our core values. Were obviously involved 712 00:34:07,280 --> 00:34:09,920 Speaker 3: in music and live performance space, but we also involved 713 00:34:09,920 --> 00:34:12,680 Speaker 3: in the teaching and the educational side of becoming an 714 00:34:12,800 --> 00:34:16,200 Speaker 3: entrepreneur around his entertainment industry. And then we all know 715 00:34:16,280 --> 00:34:20,239 Speaker 3: that in inner city communities, those are all food deserts. 716 00:34:20,400 --> 00:34:22,960 Speaker 3: So it's like, why not investing. It's something that we 717 00:34:23,000 --> 00:34:24,560 Speaker 3: can be able to have a part of giving back 718 00:34:24,560 --> 00:34:26,360 Speaker 3: to our community at least taking a step. 719 00:34:26,160 --> 00:34:27,399 Speaker 5: Forward towards what we should be doing. 720 00:34:28,320 --> 00:34:31,080 Speaker 4: Glass you I think of an artist like Nipsey Hussle, 721 00:34:31,719 --> 00:34:34,440 Speaker 4: like the legacies that the blueprint that he left behind. 722 00:34:35,440 --> 00:34:36,399 Speaker 1: You know, Carl and. 723 00:34:36,440 --> 00:34:41,000 Speaker 4: Vig always present opportunities like this. But for me, it's 724 00:34:41,200 --> 00:34:44,400 Speaker 4: like why wait till later to be active in your community. 725 00:34:44,440 --> 00:34:47,200 Speaker 4: A lot of people wait till they retire, you know, 726 00:34:47,200 --> 00:34:48,920 Speaker 4: when they get a certain amount of money to be 727 00:34:48,960 --> 00:34:52,040 Speaker 4: able to invest back in their community. But I want 728 00:34:52,040 --> 00:34:55,040 Speaker 4: to not only leverage my dollars, but leverage my likeness 729 00:34:55,080 --> 00:34:57,759 Speaker 4: as well. Like, I know kids look up to what 730 00:34:57,880 --> 00:35:00,200 Speaker 4: I'm doing right now, so it's like, let me, let 731 00:35:00,239 --> 00:35:02,319 Speaker 4: me be active and use my voice and use my 732 00:35:02,360 --> 00:35:06,239 Speaker 4: presence to influence kids in the community to do something 733 00:35:06,400 --> 00:35:10,120 Speaker 4: dope like invest in a rec failure or invest in 734 00:35:10,120 --> 00:35:13,400 Speaker 4: a healthy snack, that something that aligns with your integrity 735 00:35:13,239 --> 00:35:17,280 Speaker 4: and what you represent. We represent a healthy lifestyle and education. 736 00:35:17,440 --> 00:35:19,960 Speaker 4: So you say in hand, yeah, I love that. 737 00:35:20,000 --> 00:35:22,040 Speaker 1: And I'm gonna lead us with a question about ego 738 00:35:22,080 --> 00:35:25,279 Speaker 1: venture specifically, and I think about Carl and Victor, which 739 00:35:25,680 --> 00:35:29,160 Speaker 1: you guys want to take this And so many investors 740 00:35:29,160 --> 00:35:32,480 Speaker 1: have a thesis about you know, we measure every potential 741 00:35:32,520 --> 00:35:36,359 Speaker 1: investment against this future idea of the world. And I 742 00:35:36,400 --> 00:35:38,759 Speaker 1: wonder what you're you're if you have a thesis and 743 00:35:38,840 --> 00:35:42,040 Speaker 1: investment thesis, like what can could you define the US? 744 00:35:42,719 --> 00:35:45,640 Speaker 2: Yeah? Yeah, I think really just bridging the gap between 745 00:35:47,280 --> 00:35:49,239 Speaker 2: you for for us. You know, I think blast is 746 00:35:49,280 --> 00:35:52,000 Speaker 2: hit it. It's just bridging the gap between our community 747 00:35:52,520 --> 00:35:56,480 Speaker 2: and a healthier lifestyle, right and generational wealth all those 748 00:35:56,520 --> 00:35:59,719 Speaker 2: sort of things. Right, So it's all there's always going 749 00:35:59,760 --> 00:36:01,520 Speaker 2: to be a community play the things that I think 750 00:36:01,560 --> 00:36:04,960 Speaker 2: we invest in early not saying we wouldn't you know, 751 00:36:05,040 --> 00:36:07,160 Speaker 2: someone's in a nice deck for a tech company that 752 00:36:07,200 --> 00:36:09,160 Speaker 2: had a lot of upside that we wouldn't invest in it. 753 00:36:10,600 --> 00:36:13,400 Speaker 2: What I'm saying is I think the backbone of who 754 00:36:13,440 --> 00:36:15,439 Speaker 2: we are as a company. We want to stay true 755 00:36:15,440 --> 00:36:18,160 Speaker 2: to big said that several times. Blasts mentioned that again. 756 00:36:18,280 --> 00:36:21,920 Speaker 2: But how do we bring how do we how do 757 00:36:21,960 --> 00:36:24,360 Speaker 2: we bring some of those resources and assets back to 758 00:36:24,400 --> 00:36:26,839 Speaker 2: the community and how can our people value How can 759 00:36:26,920 --> 00:36:30,480 Speaker 2: our people benefit from our investments not just us, you know, 760 00:36:30,520 --> 00:36:32,960 Speaker 2: getting a ten x, twenty x fifty x return, you 761 00:36:33,000 --> 00:36:34,960 Speaker 2: know has to be bigger than that. So you know, 762 00:36:35,200 --> 00:36:37,120 Speaker 2: you know, we get Chubby Snacks to send out you know, 763 00:36:37,200 --> 00:36:39,799 Speaker 2: product all the time. You know, rec Philly, you know, 764 00:36:40,719 --> 00:36:42,840 Speaker 2: you know, whenever we have people in in the in Philly, 765 00:36:42,880 --> 00:36:44,400 Speaker 2: we you know, we can get them in the space 766 00:36:44,440 --> 00:36:48,120 Speaker 2: and use all those resources. So so that's that's kind 767 00:36:48,120 --> 00:36:49,439 Speaker 2: of the ecosystem we want to create. 768 00:37:00,960 --> 00:37:03,799 Speaker 1: Black Tech Green Money is a production of Blavity afro Tech. 769 00:37:04,000 --> 00:37:07,319 Speaker 1: He's a black effect podcast Networking I Hire Media. He's 770 00:37:07,360 --> 00:37:11,120 Speaker 1: produced by Morgan Debonne and me Well Lucas, with additional 771 00:37:11,120 --> 00:37:15,440 Speaker 1: production support by Sarah Ergan and Rose McLucas. Special thank 772 00:37:15,480 --> 00:37:18,520 Speaker 1: you to Michael Davis. That's a serruno. Learn more about 773 00:37:18,560 --> 00:37:20,480 Speaker 1: my guests the other techs. Rut as an innovators at 774 00:37:20,520 --> 00:37:24,600 Speaker 1: afrotech dot Com enjoying black tech, green money. You just 775 00:37:24,640 --> 00:37:28,480 Speaker 1: a five star rating on iTunes. Gon' get your money, 776 00:37:29,239 --> 00:37:29,799 Speaker 1: me some love.