1 00:00:00,640 --> 00:00:02,559 Speaker 1: I said this. I said, when you think of black 2 00:00:02,600 --> 00:00:04,800 Speaker 1: men and mainstream media, we have to fall in one 3 00:00:04,840 --> 00:00:10,240 Speaker 1: of five categories. We're either a perpetrator, victim, athlete, entertainer, 4 00:00:10,680 --> 00:00:12,520 Speaker 1: or Barack Obama or Barack Obama. 5 00:00:12,320 --> 00:00:15,720 Speaker 2: Or Barack Obama OVERACKA. What if I told you there 6 00:00:16,000 --> 00:00:20,160 Speaker 2: was more to the story behind game changing events? Get 7 00:00:20,200 --> 00:00:23,880 Speaker 2: ready for my new podcast, That Moment with Damon John 8 00:00:24,280 --> 00:00:27,520 Speaker 2: will jump into the personal stories of some of the 9 00:00:27,560 --> 00:00:31,800 Speaker 2: most influential people on the planet, from business mobiles and 10 00:00:31,920 --> 00:00:41,320 Speaker 2: celebrities to athletes and artists. Let's get into it. Welcome 11 00:00:41,360 --> 00:00:44,720 Speaker 2: to That Moment with Damon John. I could run across 12 00:00:44,800 --> 00:00:48,680 Speaker 2: all this man's accolades and I will. You know, I 13 00:00:48,680 --> 00:00:50,960 Speaker 2: don't want you to feel like you don't know who 14 00:00:50,960 --> 00:00:53,880 Speaker 2: I'm talking to, but let me share with you one thing, 15 00:00:53,960 --> 00:01:00,160 Speaker 2: and this is not his career. You're sixty three and 16 00:01:00,320 --> 00:01:05,840 Speaker 2: you compete currently in explain to me natural bodybuilding. 17 00:01:06,840 --> 00:01:08,400 Speaker 1: Kind of got into the sport when I was in 18 00:01:08,480 --> 00:01:11,880 Speaker 1: my late thirty return to it at age fifty seven, 19 00:01:13,040 --> 00:01:15,480 Speaker 1: So now I compete as a member of the OCB 20 00:01:15,720 --> 00:01:21,000 Speaker 1: Federation as well as DFAC and a couple of USBF. 21 00:01:21,240 --> 00:01:23,679 Speaker 1: So there's a couple of natural bodybuilding federations. I'm a 22 00:01:23,680 --> 00:01:26,520 Speaker 1: member of three different ones. I've earned my pro card 23 00:01:26,520 --> 00:01:29,319 Speaker 1: in two as a Master's competitor, and master just means 24 00:01:29,360 --> 00:01:31,840 Speaker 1: you compete at age forty and above. So I've earned 25 00:01:31,880 --> 00:01:34,960 Speaker 1: masters pro cards as a fifty plus competitor. I don't 26 00:01:34,959 --> 00:01:36,520 Speaker 1: know how sixty three. So yeah, I've been. 27 00:01:36,600 --> 00:01:36,880 Speaker 2: I've been. 28 00:01:36,920 --> 00:01:39,840 Speaker 1: Bodybuilding is my chosen sport pretty much for the last 29 00:01:40,959 --> 00:01:41,960 Speaker 1: twenty five years or so. 30 00:01:42,520 --> 00:01:44,520 Speaker 2: Yeah, Okay, you got into in your late thirty We're 31 00:01:44,520 --> 00:01:46,560 Speaker 2: going to get back to that because I you know, 32 00:01:46,640 --> 00:01:49,080 Speaker 2: I'm told that you lose I don't know, three to 33 00:01:49,200 --> 00:01:51,400 Speaker 2: five percent or something like that a muscle a year. 34 00:01:51,480 --> 00:01:54,840 Speaker 2: I feel like I'm losing ninety percent a year. So 35 00:01:55,360 --> 00:01:58,200 Speaker 2: I'm sure there's a lot of people and natural bodybuilding 36 00:01:58,280 --> 00:02:00,880 Speaker 2: and with me being held in fitness and all, that 37 00:02:00,920 --> 00:02:02,800 Speaker 2: type of stuff is something I want to concentrate on 38 00:02:02,800 --> 00:02:05,200 Speaker 2: and keep concentrating on. I think we're gonna have a 39 00:02:05,240 --> 00:02:06,960 Speaker 2: lot to speak about there, But let's talk about your 40 00:02:07,000 --> 00:02:13,000 Speaker 2: actual profession and you get paid for and people seek 41 00:02:13,040 --> 00:02:17,320 Speaker 2: your guidance around the world. It is, uh, basically, let's 42 00:02:17,320 --> 00:02:22,120 Speaker 2: break it down. Award winning multimedia journalist Senior Vice President 43 00:02:22,200 --> 00:02:27,080 Speaker 2: Executive editor of Black Enterprise, Alfred Edmunds Junior not wildly 44 00:02:27,160 --> 00:02:33,200 Speaker 2: for your expertise on business, economic trends, entrepreneurship, personal finance leadership. 45 00:02:33,240 --> 00:02:37,080 Speaker 2: You are a speaker. You speak on global stages. You 46 00:02:37,240 --> 00:02:40,519 Speaker 2: are somebody that I'm constantly like, Man, we got to 47 00:02:40,520 --> 00:02:42,400 Speaker 2: show down and we gotta get some time so to 48 00:02:42,440 --> 00:02:44,640 Speaker 2: Holura to pick his brain, because you're looking under the 49 00:02:44,680 --> 00:02:48,760 Speaker 2: hoods of every single car in the world. Meaning from 50 00:02:48,800 --> 00:02:52,200 Speaker 2: a business perspective, You're seeing what's working, what's not working, 51 00:02:52,320 --> 00:02:56,079 Speaker 2: and people are telling you their problems and you're extracting 52 00:02:56,160 --> 00:02:59,000 Speaker 2: as well, this type of information on a regular basis, 53 00:02:59,200 --> 00:03:03,600 Speaker 2: so you know, you also let me look at it here. 54 00:03:03,680 --> 00:03:05,440 Speaker 2: You know, I'm kind of reading stuff, but I kind 55 00:03:05,440 --> 00:03:07,600 Speaker 2: of I know you, so you know, sometimes I don't 56 00:03:07,600 --> 00:03:09,040 Speaker 2: want to like to read this stuff, but you you know. 57 00:03:09,720 --> 00:03:11,880 Speaker 2: You also co produce and host Black in the product 58 00:03:11,880 --> 00:03:15,079 Speaker 2: interview series Beyond the Hype and Your Money. You're like 59 00:03:15,280 --> 00:03:20,920 Speaker 2: while co hosting or with co hosts, BU lifted Up, 60 00:03:21,480 --> 00:03:26,280 Speaker 2: a nationally syndicated faith based radio program focused on encouraging 61 00:03:26,280 --> 00:03:29,959 Speaker 2: listeners to commit to smart financial choices and the creation 62 00:03:30,040 --> 00:03:33,840 Speaker 2: of generational wealth. And in addition, you serve as a 63 00:03:33,840 --> 00:03:38,000 Speaker 2: member of Pharrell Williams Black Ambition, nonprofit initiatives to support 64 00:03:38,040 --> 00:03:42,040 Speaker 2: funding of ideas and companies led by black and Hispanic 65 00:03:42,080 --> 00:03:44,160 Speaker 2: all right, man, well, thank you for being. 66 00:03:45,120 --> 00:03:46,480 Speaker 1: We don't get to talk as much as we like, 67 00:03:46,760 --> 00:03:49,640 Speaker 1: but whatever we do, we have a good time. So 68 00:03:49,840 --> 00:03:50,640 Speaker 1: this is good to see you. 69 00:03:50,680 --> 00:03:54,080 Speaker 2: Man, It is great to see you. You know, I'm 70 00:03:54,080 --> 00:03:58,400 Speaker 2: gonna I'm gonna come out hot right now. Why am 71 00:03:58,440 --> 00:04:04,760 Speaker 2: I really one of the only publicly celebrated African Americans 72 00:04:05,200 --> 00:04:07,680 Speaker 2: on TV that doesn't come from music, sports to television? 73 00:04:08,440 --> 00:04:12,000 Speaker 2: When you interview people like this every single day, there 74 00:04:12,000 --> 00:04:14,560 Speaker 2: are people listening to us right now who are not 75 00:04:14,760 --> 00:04:19,680 Speaker 2: African American, who know a massive amount of African American 76 00:04:19,760 --> 00:04:23,919 Speaker 2: Latinos who are very prosperous that their partners. You know, 77 00:04:25,800 --> 00:04:30,320 Speaker 2: there are people here and listen nothing against, nothing against 78 00:04:30,400 --> 00:04:32,920 Speaker 2: any young man or woman who have made it to 79 00:04:32,960 --> 00:04:36,800 Speaker 2: the top of sports, music, politics, no matter whether you 80 00:04:36,839 --> 00:04:39,680 Speaker 2: agree or disagree about any of those things. It is 81 00:04:40,120 --> 00:04:43,760 Speaker 2: very hard because let me tell you something, I get 82 00:04:43,760 --> 00:04:45,400 Speaker 2: people pitch me all the time. Even you know, I 83 00:04:45,400 --> 00:04:48,919 Speaker 2: got an idea, Oh, I got a company. And that's 84 00:04:49,000 --> 00:04:51,800 Speaker 2: one thing to have a company and when they pitch me, 85 00:04:52,040 --> 00:04:53,960 Speaker 2: it is an honor. What are they pitching me for? 86 00:04:54,120 --> 00:04:57,440 Speaker 2: They want to feed their families and to take anything 87 00:04:57,520 --> 00:04:59,400 Speaker 2: you have and say, I want to come up with 88 00:04:59,440 --> 00:05:04,200 Speaker 2: this concept. It takes real work. I feel bad for 89 00:05:04,320 --> 00:05:07,200 Speaker 2: the singers because everybody think they could sing and you 90 00:05:07,240 --> 00:05:11,520 Speaker 2: don't need anything besides a voice, which everybody has to 91 00:05:11,640 --> 00:05:17,520 Speaker 2: be like check this out, you know, over moving? Oh no. 92 00:05:17,760 --> 00:05:20,760 Speaker 2: And and so my friends I see them who are celebrities, 93 00:05:20,760 --> 00:05:22,960 Speaker 2: they get I get stopped twenty times a day. They 94 00:05:22,960 --> 00:05:25,360 Speaker 2: can stop two hundred times a day because my mama 95 00:05:25,400 --> 00:05:27,200 Speaker 2: told me I'm beautiful, I could sing, I can dance. 96 00:05:28,279 --> 00:05:33,360 Speaker 2: But now, why is that? Why are we not celebrating 97 00:05:33,400 --> 00:05:41,360 Speaker 2: amongst ourselves people who came up like you, Me, Kathy Hughes, 98 00:05:42,080 --> 00:05:47,920 Speaker 2: Byron Allen who was killing him right now, Percy Sutton. 99 00:05:48,920 --> 00:05:53,000 Speaker 2: Why do we not celebrate these people publicly as much 100 00:05:53,000 --> 00:05:54,200 Speaker 2: as they should. 101 00:05:55,760 --> 00:05:59,400 Speaker 1: That is a big reason why Black enterprise and you know, 102 00:05:59,480 --> 00:06:02,240 Speaker 1: public like Essence and you know and other black home 103 00:06:02,240 --> 00:06:04,640 Speaker 1: media platforms exist. And we're talking about going back to 104 00:06:04,680 --> 00:06:07,159 Speaker 1: the whole history of the black press, going back to 105 00:06:07,200 --> 00:06:11,080 Speaker 1: Ido B. Wells and Frederick Douglin, you know, But we 106 00:06:11,240 --> 00:06:15,280 Speaker 1: speak in the current terms. And I made this statement 107 00:06:15,600 --> 00:06:18,520 Speaker 1: multiple times since we started the Black Enterprises Black Men 108 00:06:18,560 --> 00:06:22,400 Speaker 1: Excel Summit, which is the only national event that celebrates 109 00:06:22,480 --> 00:06:24,919 Speaker 1: black men just for being black men, not because we 110 00:06:24,960 --> 00:06:27,800 Speaker 1: can carry the ball, not because we can wrap, you know, 111 00:06:27,920 --> 00:06:31,720 Speaker 1: rap some lyrics or act in a movie. But I 112 00:06:32,120 --> 00:06:34,159 Speaker 1: said this, I said, when you think of black men 113 00:06:34,279 --> 00:06:36,240 Speaker 1: in mainstream media, we have to fall in one of 114 00:06:36,279 --> 00:06:42,120 Speaker 1: five categories. We're either a perpetrator, victim, athlete, entertainer, or 115 00:06:42,160 --> 00:06:47,440 Speaker 1: Barack Obama, meaning we don't follow one of those five buckets. 116 00:06:49,800 --> 00:06:56,719 Speaker 1: And you're right, let's face it, Damond Shark, mainstream media 117 00:06:56,960 --> 00:06:59,960 Speaker 1: really didn't get you. I mean, you're probably the most 118 00:07:00,120 --> 00:07:03,600 Speaker 1: visible black men on television now. But before Dark Tank, 119 00:07:03,960 --> 00:07:07,040 Speaker 1: you ask average American who's name in John? If you're 120 00:07:07,040 --> 00:07:10,800 Speaker 1: not from unless you're from hip hop community, or you're black, 121 00:07:12,000 --> 00:07:14,920 Speaker 1: and that as you as your pointing out, doesn't make 122 00:07:14,920 --> 00:07:18,920 Speaker 1: any sense. It doesn't mean black athletes entertainers are important, 123 00:07:19,400 --> 00:07:22,440 Speaker 1: but it's about the context. White athletes and entertainers are 124 00:07:22,480 --> 00:07:26,000 Speaker 1: important too, But we also see, you know, white people 125 00:07:26,080 --> 00:07:30,120 Speaker 1: doing everything from business to law. People can name the 126 00:07:30,880 --> 00:07:35,280 Speaker 1: of major companies the white CEO and the reason why 127 00:07:35,400 --> 00:07:39,160 Speaker 1: Black Enterprise exists, the reason why black media exists. And 128 00:07:39,640 --> 00:07:43,680 Speaker 1: by the way, for a long time, you know, the 129 00:07:43,720 --> 00:07:48,000 Speaker 1: only mainstream media outlet that showcased the accomplishments of black 130 00:07:48,120 --> 00:07:51,520 Speaker 1: men who were at athletes or entertainers was Black Enterprise, 131 00:07:51,520 --> 00:07:55,320 Speaker 1: because obviously Essence is a black women's magazine, and so 132 00:07:55,320 --> 00:07:59,840 Speaker 1: so I've always taken very seriously the idea that there's 133 00:08:00,080 --> 00:08:04,240 Speaker 1: that we should celebrate black athletes entertainers. We should, but 134 00:08:04,680 --> 00:08:07,680 Speaker 1: that can't be the only narrative. And of course, when 135 00:08:07,680 --> 00:08:11,600 Speaker 1: I got the Black Enterprise now thirty six plus years ago, 136 00:08:12,200 --> 00:08:14,320 Speaker 1: and by the way, my intention was not to be 137 00:08:14,360 --> 00:08:16,000 Speaker 1: a Black Enterprise this long a thought it was gonna 138 00:08:16,000 --> 00:08:18,720 Speaker 1: be like two to four years. I wanted to get 139 00:08:18,760 --> 00:08:20,760 Speaker 1: to gqu or Esquire. That's where I was going out. 140 00:08:21,080 --> 00:08:24,720 Speaker 1: The magazine before Black Enterprise is a magazine called Modern 141 00:08:24,720 --> 00:08:28,680 Speaker 1: Black Men. Again, another magazine that celebrated black men, but 142 00:08:28,720 --> 00:08:32,320 Speaker 1: it was a fashion lifestyle magazine. But that common thread 143 00:08:32,440 --> 00:08:35,960 Speaker 1: between even then and now was this idea that there 144 00:08:35,960 --> 00:08:38,439 Speaker 1: were stories that needed to be told, there were people 145 00:08:38,440 --> 00:08:40,360 Speaker 1: that needed to be You and I both know, we 146 00:08:40,440 --> 00:08:44,280 Speaker 1: know guys we grew up with that were just as smart, 147 00:08:44,320 --> 00:08:48,040 Speaker 1: just as talented just as interesting as we are smarter, right, 148 00:08:48,080 --> 00:08:52,600 Speaker 1: and who just smarter? They weren't dribbling basketball, they weren't 149 00:08:53,240 --> 00:08:56,520 Speaker 1: rapping lyrics, they weren't you know, acting, you know what 150 00:08:56,520 --> 00:08:59,959 Speaker 1: I'm saying those things that And if we don't showcase 151 00:09:01,000 --> 00:09:04,480 Speaker 1: people like you, people like like you said, not just 152 00:09:05,280 --> 00:09:08,240 Speaker 1: the men Kathy Hughes you mentioned, then you will have 153 00:09:08,280 --> 00:09:10,520 Speaker 1: a generation of young people that don't even know that 154 00:09:10,520 --> 00:09:13,480 Speaker 1: that's a possible path for them. And so a big 155 00:09:13,520 --> 00:09:15,360 Speaker 1: reason why the work we do a Black Enterprise is 156 00:09:15,400 --> 00:09:17,719 Speaker 1: so important and why I am blessed to have been 157 00:09:17,760 --> 00:09:20,000 Speaker 1: there so long, is that I can continue to do 158 00:09:20,120 --> 00:09:22,920 Speaker 1: that work on platforms like my series of Black Enterprise 159 00:09:22,960 --> 00:09:23,600 Speaker 1: beyond the hype. 160 00:09:24,720 --> 00:09:28,040 Speaker 2: Yeah, but and let me qualify some of these thoughts 161 00:09:28,040 --> 00:09:30,480 Speaker 2: that I have. I mean, there's a many many social 162 00:09:30,520 --> 00:09:32,800 Speaker 2: issues and all that stuff, and that's not my position 163 00:09:32,880 --> 00:09:35,160 Speaker 2: or your position at this moment to get into those 164 00:09:35,200 --> 00:09:39,520 Speaker 2: because we know they exist, Okay, no problem. Well I 165 00:09:39,559 --> 00:09:42,520 Speaker 2: don't say no problem problem, Oh, we know they exist. Okay. 166 00:09:43,360 --> 00:09:45,439 Speaker 2: I happen to be on ABC and Middle America. There's 167 00:09:45,440 --> 00:09:46,720 Speaker 2: a lot of people going to be listening to my 168 00:09:46,760 --> 00:09:50,760 Speaker 2: podcasts that are not traditionally black, but they they they 169 00:09:51,440 --> 00:09:54,080 Speaker 2: I often they don't want to ask questions because they 170 00:09:54,080 --> 00:09:57,920 Speaker 2: don't want to sound racist, stupid or ignorant. But they 171 00:09:57,960 --> 00:10:00,400 Speaker 2: just don't know. And the same thing with Africa. We 172 00:10:00,480 --> 00:10:04,320 Speaker 2: don't We often want to assume. But everybody I found, 173 00:10:04,360 --> 00:10:08,640 Speaker 2: you know, we have a lot of common denominators. How 174 00:10:08,679 --> 00:10:11,480 Speaker 2: do the people here who are listening, who really do 175 00:10:11,600 --> 00:10:14,520 Speaker 2: have a love and a land or whether you know, 176 00:10:14,559 --> 00:10:16,520 Speaker 2: they have really good friends, they have business partners and 177 00:10:16,559 --> 00:10:20,320 Speaker 2: barriers of the things. How do they get to get 178 00:10:20,400 --> 00:10:23,680 Speaker 2: their partners who happened to be of color, that wasn't 179 00:10:23,679 --> 00:10:26,760 Speaker 2: the primary reason they probably work when they probably worked 180 00:10:26,800 --> 00:10:29,680 Speaker 2: on them because they are a character. How do we 181 00:10:29,880 --> 00:10:35,040 Speaker 2: get them to you know, get their partners to be 182 00:10:35,200 --> 00:10:39,080 Speaker 2: more of the front runners of the business and speak 183 00:10:39,120 --> 00:10:40,959 Speaker 2: about it because I want to. I want to really 184 00:10:41,040 --> 00:10:45,120 Speaker 2: qualify some things here. First of all, we have excelled 185 00:10:45,120 --> 00:10:47,680 Speaker 2: in this country, primarily a lot of times in the 186 00:10:47,720 --> 00:10:50,880 Speaker 2: front of the camera. We have excelled due to sports 187 00:10:50,920 --> 00:10:54,760 Speaker 2: and music, right, and we've done a lot in fashion, 188 00:10:55,080 --> 00:10:57,480 Speaker 2: science and various other things. But that wasn't in front 189 00:10:57,480 --> 00:10:59,280 Speaker 2: of the camera, and it was easy for somebody else 190 00:10:59,320 --> 00:11:01,160 Speaker 2: just to say, well, this is something that's coming out 191 00:11:01,160 --> 00:11:03,880 Speaker 2: of our company corporation. So if you look at the 192 00:11:03,920 --> 00:11:07,120 Speaker 2: magazines and or the things that sell people, you know 193 00:11:07,200 --> 00:11:11,440 Speaker 2: what sells books and or programming, whatever intellectual properties that 194 00:11:11,440 --> 00:11:14,959 Speaker 2: people could recognize. So will you necessarily see a Damon 195 00:11:15,040 --> 00:11:21,640 Speaker 2: John on a Vibe or you know, Sports Illustrated. You 196 00:11:21,760 --> 00:11:25,240 Speaker 2: better not see me on Sports Illustrated the cover, right, 197 00:11:25,280 --> 00:11:26,920 Speaker 2: I don't know who you know, if you're a sports fan, 198 00:11:26,920 --> 00:11:28,480 Speaker 2: you're not going to pick up that book, right, So 199 00:11:28,600 --> 00:11:31,640 Speaker 2: you're going to then celebrate, obviously Michael Jordan one of 200 00:11:31,640 --> 00:11:35,439 Speaker 2: the cases and Vibe or Rolling Stones. You're gonna celebrate 201 00:11:35,520 --> 00:11:39,600 Speaker 2: Beyonce the most, the most Grammy Award winning artists. Now, 202 00:11:40,480 --> 00:11:43,200 Speaker 2: is there an angle though that we can hook the kids? 203 00:11:43,280 --> 00:11:46,240 Speaker 2: Because kids only want to emilate what they see the most, 204 00:11:46,280 --> 00:11:48,600 Speaker 2: and often when we grow up in our communities, white, black, 205 00:11:48,679 --> 00:11:50,880 Speaker 2: or indifferent. If you see at three o'clock in the afternoon, 206 00:11:50,880 --> 00:11:52,720 Speaker 2: you see the drug dealers and most of the cars, 207 00:11:52,720 --> 00:11:55,400 Speaker 2: we'll asson only gonna want to emmilate them because you 208 00:11:55,400 --> 00:11:57,920 Speaker 2: don't see anybody else. Because the heroes like Alfred and 209 00:11:57,960 --> 00:11:59,880 Speaker 2: Me and the ones who are watching they're going to work, 210 00:12:00,080 --> 00:12:02,600 Speaker 2: don't see them because they're at work, putting in the work, 211 00:12:02,760 --> 00:12:23,480 Speaker 2: putting in the work, putting the work. Is there a 212 00:12:23,520 --> 00:12:27,040 Speaker 2: way for Beyonce to say, or magazines or books such 213 00:12:27,080 --> 00:12:29,480 Speaker 2: as other ones that are entertained to be because you 214 00:12:29,520 --> 00:12:31,719 Speaker 2: already do this to say, Beyonce is going to be 215 00:12:31,800 --> 00:12:34,000 Speaker 2: on the cover, but but you know what on the 216 00:12:34,040 --> 00:12:39,240 Speaker 2: inside is going to be Beyonce's team. Yeah, her lawyer, 217 00:12:39,360 --> 00:12:43,520 Speaker 2: her and her deal maker, her, whatever the case is. 218 00:12:44,040 --> 00:12:46,720 Speaker 2: You know what I'm saying, Like, is there an angle there? 219 00:12:46,920 --> 00:12:49,360 Speaker 1: Govered Black Enterprise, Like I said, I wasn't. I didn't 220 00:12:49,360 --> 00:12:51,720 Speaker 1: think of myself as the business before I got there, 221 00:12:52,160 --> 00:12:54,440 Speaker 1: But when I got there, I was like, wait, everything 222 00:12:54,520 --> 00:12:57,360 Speaker 1: is business. If you're in the there's a business story. 223 00:12:57,400 --> 00:13:00,200 Speaker 1: If you're into sports, there's a business story. Certainly in 224 00:13:00,240 --> 00:13:03,080 Speaker 1: the movies and television that is a huge business story. 225 00:13:03,120 --> 00:13:05,280 Speaker 1: I mean, you know that you'll better anybody else now. 226 00:13:05,840 --> 00:13:09,520 Speaker 1: So what we figured out was we can still do 227 00:13:09,600 --> 00:13:14,760 Speaker 1: stories on black celebrities if you will. You know, James 228 00:13:14,800 --> 00:13:17,120 Speaker 1: has been on the cover of Black Enterprise, will on 229 00:13:17,160 --> 00:13:19,240 Speaker 1: the cover of Black and Prize. But our thing was 230 00:13:19,520 --> 00:13:22,240 Speaker 1: for to have credibility with our audience, we needed to 231 00:13:22,320 --> 00:13:25,520 Speaker 1: tell the business story how does the industry work? Like 232 00:13:25,559 --> 00:13:27,439 Speaker 1: you said, who are the people on their team? When 233 00:13:27,440 --> 00:13:29,240 Speaker 1: Will Smith was on the cover, he was on the 234 00:13:29,240 --> 00:13:33,800 Speaker 1: cover with Jay Lassiter, you know again. So it was like, 235 00:13:34,320 --> 00:13:38,199 Speaker 1: what our audience means more than just what celebrities are 236 00:13:38,240 --> 00:13:41,760 Speaker 1: doing or what famous people are doing, is how did 237 00:13:41,760 --> 00:13:44,319 Speaker 1: they do it? How did they get there? What does 238 00:13:44,320 --> 00:13:46,840 Speaker 1: it mean to be a star on Shark Chain, What 239 00:13:46,880 --> 00:13:49,640 Speaker 1: does it mean to be a star in the NBA? 240 00:13:49,960 --> 00:13:52,640 Speaker 1: Beyond what I can see on television? Who Wanted lost 241 00:13:52,640 --> 00:13:56,000 Speaker 1: the Game? So once I understood, and I got to 242 00:13:56,080 --> 00:13:58,680 Speaker 1: understanding my first year of Black Enterprise that if you 243 00:13:58,760 --> 00:14:02,720 Speaker 1: can find the business story, you can write about anybody, 244 00:14:02,760 --> 00:14:05,120 Speaker 1: you can interview anybody. A great example in the current 245 00:14:05,200 --> 00:14:07,679 Speaker 1: case and our Women to Power Summit, which is our 246 00:14:07,679 --> 00:14:10,480 Speaker 1: big leadership event for black women that we just did 247 00:14:10,480 --> 00:14:13,720 Speaker 1: in Las Vegas. We had a Surrey there, so we 248 00:14:13,920 --> 00:14:15,640 Speaker 1: had a Q and aated with Soray. But it wasn't 249 00:14:15,679 --> 00:14:16,959 Speaker 1: just about oh, what is it like to have a 250 00:14:17,040 --> 00:14:19,760 Speaker 1: hit series on TV? It was Okay, tell us about 251 00:14:19,760 --> 00:14:21,720 Speaker 1: your journey, how did you build your team, how did 252 00:14:21,720 --> 00:14:25,040 Speaker 1: you negotiate your deals? How did that work? And then 253 00:14:25,080 --> 00:14:29,479 Speaker 1: we did a digital package on her and we showcased 254 00:14:29,520 --> 00:14:34,120 Speaker 1: her team because yes, there's the person who's in front 255 00:14:34,160 --> 00:14:37,040 Speaker 1: of the camera, but then there's these other people, great 256 00:14:37,080 --> 00:14:41,080 Speaker 1: careers that black people aren't normally exposed to. That makes 257 00:14:41,240 --> 00:14:43,000 Speaker 1: the thing in front of the camera or on the 258 00:14:43,040 --> 00:14:45,760 Speaker 1: court happen. So that's what we learned. We were like, 259 00:14:45,840 --> 00:14:48,480 Speaker 1: the best thing that black enterprise can do, even when 260 00:14:48,520 --> 00:14:51,920 Speaker 1: we do an athlete or entertainer, is to talk about 261 00:14:51,960 --> 00:14:55,800 Speaker 1: the business because it's all business. Everything is business. Well 262 00:14:55,840 --> 00:14:58,320 Speaker 1: either thing you I follow the money, whether I'm looking 263 00:14:58,360 --> 00:15:01,120 Speaker 1: at a smart company or I'm looking get a large industry, 264 00:15:01,480 --> 00:15:03,280 Speaker 1: I want to know how the money goes because that's 265 00:15:03,320 --> 00:15:04,080 Speaker 1: where the stories are. 266 00:15:04,600 --> 00:15:08,320 Speaker 2: So so you know, I'm a hot and switch gears 267 00:15:08,320 --> 00:15:10,200 Speaker 2: for a second. But to take away from there, I 268 00:15:10,320 --> 00:15:13,600 Speaker 2: think that what I always tell and whole other parents 269 00:15:13,680 --> 00:15:16,120 Speaker 2: right now listening, I always say, you know, tell your 270 00:15:16,200 --> 00:15:19,640 Speaker 2: children for everyone Lebron, there's ten people behind him or 271 00:15:19,680 --> 00:15:23,120 Speaker 2: her making money. And also you know, in school, listen, 272 00:15:23,240 --> 00:15:26,600 Speaker 2: I love my fireman, my firefighters, you know, my police 273 00:15:26,640 --> 00:15:29,600 Speaker 2: officers and all that's good, but you know, sometimes you know, 274 00:15:30,200 --> 00:15:32,520 Speaker 2: it's scary as the child of color to see an 275 00:15:32,600 --> 00:15:35,360 Speaker 2: officer come into the school because somehow you believe he's 276 00:15:35,400 --> 00:15:37,640 Speaker 2: not there or she's not there for the right reasons 277 00:15:37,640 --> 00:15:41,240 Speaker 2: because you've been traumatized from what you've seen. Is what 278 00:15:41,320 --> 00:15:43,760 Speaker 2: we think of two different Americas. But a banker is 279 00:15:43,800 --> 00:15:47,240 Speaker 2: a banker, you know, and a banker you know is 280 00:15:47,280 --> 00:15:49,920 Speaker 2: making a lot of money, and a banker dealing with numbers, 281 00:15:49,960 --> 00:15:51,800 Speaker 2: and a banker is right there in your community. Right, 282 00:15:51,960 --> 00:15:54,440 Speaker 2: So start to highlight some more of the business people, 283 00:15:54,520 --> 00:15:57,400 Speaker 2: or even the young man or woman who owns the 284 00:15:57,400 --> 00:16:00,400 Speaker 2: corner store, the sneaker store. Right if you kids are 285 00:16:00,520 --> 00:16:02,040 Speaker 2: hot on sneakers and all of a sudden you bring 286 00:16:02,040 --> 00:16:04,880 Speaker 2: in somebody home, is a hip sneaker store in the neighborhood, 287 00:16:05,480 --> 00:16:08,120 Speaker 2: and you know to do that. So I think that's 288 00:16:08,120 --> 00:16:09,920 Speaker 2: a lot of a lot of good takeaways that we 289 00:16:09,920 --> 00:16:10,200 Speaker 2: can have. 290 00:16:12,520 --> 00:16:16,120 Speaker 1: But when you talk about parents, it's about one exposure 291 00:16:16,480 --> 00:16:19,360 Speaker 1: and how to And here's the deal. Unlike I mean, 292 00:16:19,400 --> 00:16:22,160 Speaker 1: i'm much older than you are. Unlike when I was 293 00:16:22,200 --> 00:16:24,160 Speaker 1: a kid, most of the jobs that you could aspire 294 00:16:24,200 --> 00:16:25,960 Speaker 1: to be as a kid, we're the things you could see. 295 00:16:26,320 --> 00:16:28,120 Speaker 1: I want to be a I want to be a lawyer. 296 00:16:28,160 --> 00:16:29,360 Speaker 1: I want to be at construction work. 297 00:16:29,360 --> 00:16:35,800 Speaker 2: I want yeah, all the best San City worker or whatever. 298 00:16:36,000 --> 00:16:39,080 Speaker 1: Some of them don't. Yeah, And so I'm a big 299 00:16:39,120 --> 00:16:41,600 Speaker 1: believer that one of the most important things that Black 300 00:16:41,680 --> 00:16:44,560 Speaker 1: enterprise has done, black media has done, and that we 301 00:16:44,640 --> 00:16:46,480 Speaker 1: all can do, is not just to tell our kids 302 00:16:46,480 --> 00:16:49,200 Speaker 1: what they can be, but to show them. I mean, 303 00:16:49,280 --> 00:16:54,040 Speaker 1: I just in Chicago for NASCAR street Car Weekend at 304 00:16:54,040 --> 00:16:56,800 Speaker 1: the first NASCAR Streetcar and one of the things that 305 00:16:56,800 --> 00:17:00,600 Speaker 1: did we brought my nephew to see all the differ jobs. 306 00:17:00,600 --> 00:17:05,359 Speaker 1: There are pit crew, engineer, mechanics that make NASCAR work, 307 00:17:05,680 --> 00:17:07,200 Speaker 1: but it's not something you go to see just by 308 00:17:07,200 --> 00:17:08,480 Speaker 1: watching a race on television. 309 00:17:08,920 --> 00:17:10,920 Speaker 2: Well, you know, you know, be very honest, you're right, 310 00:17:11,080 --> 00:17:13,440 Speaker 2: And and that's a book good point because I don't 311 00:17:13,440 --> 00:17:15,879 Speaker 2: care who you are when you're out there, because you 312 00:17:15,920 --> 00:17:18,120 Speaker 2: know what, you know, we were seeing that the TikTok, 313 00:17:18,520 --> 00:17:22,080 Speaker 2: you know, China, China version of TikTok, you know, makes 314 00:17:22,119 --> 00:17:24,560 Speaker 2: kids want to be scientists and astronauts, and our version 315 00:17:24,640 --> 00:17:27,320 Speaker 2: and turning our culture into the world that we all 316 00:17:27,320 --> 00:17:29,880 Speaker 2: want to be dancing as and singers. And I think 317 00:17:29,880 --> 00:17:32,480 Speaker 2: that when any parent right now is out there, you know, 318 00:17:32,560 --> 00:17:36,480 Speaker 2: with their children at any event, they should be starting 319 00:17:36,480 --> 00:17:40,240 Speaker 2: to point out the sidelines, you know, right, because you 320 00:17:40,280 --> 00:17:43,040 Speaker 2: know a guy put out a great movie was called 321 00:17:43,080 --> 00:17:47,120 Speaker 2: The Kids Stays in the Picture. His name was he 322 00:17:47,200 --> 00:17:52,800 Speaker 2: was the big producer who did Robert Robert Evans. Uh 323 00:17:52,960 --> 00:17:56,040 Speaker 2: so you know he he he anybody who go check 324 00:17:56,080 --> 00:17:59,080 Speaker 2: this out as a great documentary, The Kids Stays in 325 00:17:59,119 --> 00:18:01,040 Speaker 2: the Picture. And what every and said, you know, he 326 00:18:01,080 --> 00:18:03,679 Speaker 2: was a sexy dude. He was selling back in the 327 00:18:03,720 --> 00:18:06,600 Speaker 2: fifties or something, maybe sixties. He would end up doing 328 00:18:07,160 --> 00:18:11,440 Speaker 2: he would end up producing all of the smoke in Abandons, 329 00:18:11,520 --> 00:18:14,399 Speaker 2: car Wash, all these all these hits. He did all 330 00:18:14,440 --> 00:18:16,520 Speaker 2: these tips. But what he said was he was the 331 00:18:16,560 --> 00:18:18,960 Speaker 2: sexy guy. He was selling clothes. Then he was out 332 00:18:18,960 --> 00:18:21,399 Speaker 2: in what a pump Spring. He was in the pool 333 00:18:21,400 --> 00:18:23,520 Speaker 2: and someone was like, oh, you know, you're beautiful. You 334 00:18:23,520 --> 00:18:25,359 Speaker 2: should be an actor at you know, he's all right, 335 00:18:25,440 --> 00:18:28,720 Speaker 2: fine whatever. He goes in and he does this little role. 336 00:18:28,840 --> 00:18:30,800 Speaker 2: For a second, he said he was a sucky actor. 337 00:18:31,400 --> 00:18:33,720 Speaker 2: He says, and the director looks at him and he says, 338 00:18:33,800 --> 00:18:35,639 Speaker 2: do the role. And he does a role and the 339 00:18:35,640 --> 00:18:38,159 Speaker 2: director was like, yeah, I don't know, cut, I don't know, 340 00:18:38,840 --> 00:18:40,560 Speaker 2: I don't know. And the director was kind of like whatever, 341 00:18:40,640 --> 00:18:42,359 Speaker 2: and he's like, oh man, the director you know, and 342 00:18:42,440 --> 00:18:44,440 Speaker 2: all the actors and actions, and he said, some guy 343 00:18:44,600 --> 00:18:47,639 Speaker 2: came out. He don't know who to get it guy was. 344 00:18:47,760 --> 00:18:51,080 Speaker 2: He was like, let me see it again, do it again. 345 00:18:52,280 --> 00:18:55,600 Speaker 2: And then he said the kid stays in the pitchure 346 00:18:55,760 --> 00:18:59,119 Speaker 2: and just walks off. And he was like, who the 347 00:18:59,160 --> 00:19:05,119 Speaker 2: fuck was that? I was an executive producer, right, that 348 00:19:05,400 --> 00:19:09,359 Speaker 2: was somebody that know what he's taught. Yes, that was 349 00:19:11,080 --> 00:19:14,280 Speaker 2: the dude who made the call, you know. And and 350 00:19:14,560 --> 00:19:16,440 Speaker 2: and so I think that a lot of times you're 351 00:19:16,440 --> 00:19:18,280 Speaker 2: seeing you know, like if you go to New York 352 00:19:18,359 --> 00:19:20,840 Speaker 2: and you want to put in any installation and do 353 00:19:20,920 --> 00:19:27,200 Speaker 2: any kind of building or any stuff around that, you 354 00:19:27,320 --> 00:19:29,320 Speaker 2: better talk to the art department. You better talked to 355 00:19:29,400 --> 00:19:31,520 Speaker 2: the art and uh as you know out for you 356 00:19:31,600 --> 00:19:33,639 Speaker 2: better talk. There are certain people. I don't care what 357 00:19:33,840 --> 00:19:35,560 Speaker 2: you want to do. You can talk to anybody all 358 00:19:35,640 --> 00:19:38,560 Speaker 2: you want. With the people that make the decision, you 359 00:19:38,680 --> 00:19:39,240 Speaker 2: don't see. 360 00:19:39,119 --> 00:19:44,520 Speaker 1: That to identify people doing this job, they don't see 361 00:19:45,160 --> 00:19:47,960 Speaker 1: show them, let them tell how they got that job 362 00:19:48,040 --> 00:19:50,640 Speaker 1: and what they have to do to get it. And invariably, 363 00:19:50,720 --> 00:19:52,560 Speaker 1: and again, I've been at Blackpris a long time I 364 00:19:52,880 --> 00:19:55,159 Speaker 1: tell you, damon, every day somebody will come up to 365 00:19:55,240 --> 00:19:58,840 Speaker 1: me and say, I'm doing what I do now because 366 00:19:59,119 --> 00:20:01,720 Speaker 1: of something I read at Black Enterprise or a person 367 00:20:01,800 --> 00:20:04,359 Speaker 1: that I've read about, or something you exposed me to 368 00:20:04,480 --> 00:20:08,480 Speaker 1: it at the Entrepreneur's conference or whatever. That our ability 369 00:20:08,600 --> 00:20:12,399 Speaker 1: to show people one it shows that it's possible, because 370 00:20:12,640 --> 00:20:14,440 Speaker 1: that's the first thing. You gotta believe that it's possible. 371 00:20:14,880 --> 00:20:17,639 Speaker 1: And then too, you realize it's not really rocket science. 372 00:20:18,040 --> 00:20:20,280 Speaker 1: Now that I know what they do, I know what 373 00:20:20,680 --> 00:20:23,160 Speaker 1: training and skills I need to have, I can see 374 00:20:23,200 --> 00:20:26,840 Speaker 1: how this matches my interest. It becomes demystified. And then 375 00:20:26,880 --> 00:20:29,880 Speaker 1: you see people being gravitating towards And that's whether it's 376 00:20:29,880 --> 00:20:32,240 Speaker 1: somebody wants to work on Wall Street or wants to 377 00:20:32,359 --> 00:20:35,560 Speaker 1: work in music or want engineering. 378 00:20:38,400 --> 00:20:42,600 Speaker 2: Tell you, yeah, have your have your kid, pull back 379 00:20:42,680 --> 00:20:44,919 Speaker 2: the curtain on all The Wizard of Oz is right 380 00:20:45,040 --> 00:20:47,159 Speaker 2: because you may not you may not want to be 381 00:20:47,200 --> 00:20:50,639 Speaker 2: a doctor, but you be a antesiologist get a whole 382 00:20:51,240 --> 00:20:53,720 Speaker 2: lot of money, right. Or you may not want to 383 00:20:54,000 --> 00:20:56,280 Speaker 2: go to full time law school, but you like you 384 00:20:56,480 --> 00:21:01,520 Speaker 2: like entertainment man deal making into Tayman attorneys who don't. 385 00:21:01,400 --> 00:21:07,080 Speaker 1: Have to be as you know, you know, making a 386 00:21:07,280 --> 00:21:11,200 Speaker 1: lot of executives, the black young black executives. Why this 387 00:21:11,320 --> 00:21:13,880 Speaker 1: brother named Eric Riley. I first met him a few 388 00:21:13,960 --> 00:21:16,080 Speaker 1: years ago after he got finished college. He was working 389 00:21:16,160 --> 00:21:21,159 Speaker 1: on Wall Street like that, but it was transferable to 390 00:21:21,280 --> 00:21:25,680 Speaker 1: this other career. Yes, yes, and so I think to 391 00:21:25,800 --> 00:21:30,200 Speaker 1: the degree that that's what Black enterprise the mission is. Again. 392 00:21:30,320 --> 00:21:31,880 Speaker 1: You know, I'm a big fan of Shark Tank because 393 00:21:31,880 --> 00:21:34,680 Speaker 1: of someone who's th gredunate business planning competitions for for 394 00:21:35,000 --> 00:21:36,160 Speaker 1: over twenty five years. 395 00:21:36,800 --> 00:21:38,720 Speaker 2: You know, I just. 396 00:21:40,359 --> 00:21:43,000 Speaker 1: When you see people, the people who come on that show, 397 00:21:43,960 --> 00:21:46,800 Speaker 1: it's an education for everybody else that thinks they want 398 00:21:46,840 --> 00:21:49,840 Speaker 1: to start a business. It's an educational evaluation. It's an 399 00:21:49,960 --> 00:21:52,920 Speaker 1: education on how do you pitch investors? As an educational 400 00:21:53,320 --> 00:21:56,040 Speaker 1: how people can even determine whether they should be pitching 401 00:21:56,040 --> 00:21:58,520 Speaker 1: an investor or not. But it goes back to if 402 00:21:58,560 --> 00:22:02,520 Speaker 1: you can show people as supposed to telling people, then 403 00:22:03,280 --> 00:22:06,240 Speaker 1: you you already know from the now twenty five years 404 00:22:06,320 --> 00:22:08,040 Speaker 1: or twenty years you guys have been doing Shark Tank. 405 00:22:10,000 --> 00:22:13,680 Speaker 2: We'll but for every person fifteen, but we'll be there. 406 00:22:13,880 --> 00:22:16,880 Speaker 1: Man, there's probably one hundred other people who made better 407 00:22:17,000 --> 00:22:20,320 Speaker 1: decisions about what to do with their business or learn 408 00:22:20,400 --> 00:22:22,399 Speaker 1: the hard learn you know what, Maybe I shouldn't be 409 00:22:22,480 --> 00:22:24,920 Speaker 1: in this. Maybe entrepreneurship is a cut out for me. 410 00:22:25,400 --> 00:22:30,639 Speaker 1: Uh you know, but it's the exposure that helps elevate 411 00:22:31,119 --> 00:22:33,639 Speaker 1: and open up opportunities for other people for themselves. And 412 00:22:33,760 --> 00:22:36,680 Speaker 1: that's what you can do and that's what black and applies. 413 00:22:40,840 --> 00:22:42,640 Speaker 2: And we have a good time when you do it. Well, 414 00:22:42,760 --> 00:22:45,320 Speaker 2: now let's talk about transferable because I mean, you know, 415 00:22:45,480 --> 00:22:48,280 Speaker 2: you're you create content. You started off as a writer 416 00:22:48,400 --> 00:22:49,520 Speaker 2: and want I want to I want to hear the 417 00:22:49,560 --> 00:22:52,480 Speaker 2: moone get realized to deal with something there. But you 418 00:22:52,600 --> 00:22:54,919 Speaker 2: know that's something everybody thinks they can do now. I mean, 419 00:22:54,960 --> 00:22:58,240 Speaker 2: obviously the magazine game has changed. Content game has changed. 420 00:22:58,240 --> 00:23:01,280 Speaker 2: It's just moved to different platforms. But you know, when 421 00:23:01,320 --> 00:23:05,040 Speaker 2: you went and trained or however you trained to be 422 00:23:05,119 --> 00:23:09,760 Speaker 2: a journalist, you know, tradition was, you know, many years ago. 423 00:23:09,920 --> 00:23:12,200 Speaker 2: You make the story, you get it ready to put out, 424 00:23:12,280 --> 00:23:14,679 Speaker 2: you put it out in thirty sixty ninety days. It's 425 00:23:14,760 --> 00:23:18,040 Speaker 2: you know, it stays in one area. And today there's 426 00:23:18,080 --> 00:23:21,800 Speaker 2: no breaking news thirty days sixty days. There's breaking news 427 00:23:21,840 --> 00:23:26,360 Speaker 2: per second because every every single person is putting out 428 00:23:26,480 --> 00:23:30,440 Speaker 2: content and you are fighting a million different people. Why 429 00:23:31,240 --> 00:23:34,359 Speaker 2: and how can you or anybody right now? Can you? 430 00:23:35,359 --> 00:23:37,800 Speaker 2: Why would why would you still be in that business? 431 00:23:37,840 --> 00:23:41,320 Speaker 2: And what is making you? What are the core values 432 00:23:41,359 --> 00:23:44,520 Speaker 2: that you have? It still makes that content something that 433 00:23:44,720 --> 00:23:47,000 Speaker 2: I'm searching for because you've been doing it for a 434 00:23:47,080 --> 00:23:49,880 Speaker 2: long time. You're keeping the lights on them in the house. 435 00:23:49,960 --> 00:23:54,960 Speaker 2: You're actually doing very very well in life. What what 436 00:23:55,119 --> 00:23:57,480 Speaker 2: has changed? How did you change? What? And what is 437 00:23:57,520 --> 00:23:59,879 Speaker 2: the fundamentals? Because right now I want to know how 438 00:23:59,920 --> 00:24:00,600 Speaker 2: to do all this stuff. 439 00:24:00,720 --> 00:24:04,159 Speaker 1: I don't confuse what I do with how I do it. 440 00:24:05,320 --> 00:24:08,000 Speaker 1: And here's what I mean. Like you said, everything has changed. 441 00:24:08,000 --> 00:24:10,520 Speaker 1: I started out and when I talk about the real 442 00:24:10,600 --> 00:24:14,480 Speaker 1: beginning of my career as a college newspaper editor, you know, 443 00:24:14,640 --> 00:24:21,000 Speaker 1: when I was an undergrad at Rutgers University, I've forgotten 444 00:24:21,080 --> 00:24:24,280 Speaker 1: most of what I learned then because it's useless. You know, 445 00:24:25,400 --> 00:24:27,760 Speaker 1: it's useless to me to know how to lay out 446 00:24:27,800 --> 00:24:32,639 Speaker 1: a newspaper type, set type, and use wax to do 447 00:24:32,760 --> 00:24:34,800 Speaker 1: a layout on a I don't even want to talk 448 00:24:34,800 --> 00:24:37,159 Speaker 1: about it because it doesn't even make sense in today's context. 449 00:24:37,200 --> 00:24:40,520 Speaker 1: But my point is, what was a gift for me, 450 00:24:40,680 --> 00:24:42,240 Speaker 1: though I didn't realize that at the time, is that 451 00:24:42,359 --> 00:24:44,480 Speaker 1: I did not major in journalism. I did not study 452 00:24:44,560 --> 00:24:47,720 Speaker 1: journalism formally. My degree is actually in art. My degrees 453 00:24:47,760 --> 00:24:50,280 Speaker 1: in studio art. I minded the economics, never thought i'd 454 00:24:50,359 --> 00:24:51,920 Speaker 1: use it. Of course I got the Black Enterprise that 455 00:24:52,000 --> 00:24:56,399 Speaker 1: came in Andy, but I was more focused on what 456 00:24:56,920 --> 00:25:00,680 Speaker 1: the mission was, which is to inform people, less about 457 00:25:00,840 --> 00:25:04,920 Speaker 1: how I did it, meaning newspapers versus magazines, versus radio, 458 00:25:05,080 --> 00:25:09,720 Speaker 1: versus print, and so as a result, as technology changed 459 00:25:10,240 --> 00:25:13,240 Speaker 1: our business as a media company, it was easy for 460 00:25:13,320 --> 00:25:15,880 Speaker 1: me to change with it because I don't care whether 461 00:25:15,920 --> 00:25:19,160 Speaker 1: I deliver the information as print on paper or video 462 00:25:19,280 --> 00:25:21,680 Speaker 1: on the website, as long as the information gets delivered. 463 00:25:22,160 --> 00:25:22,520 Speaker 2: And so. 464 00:25:24,119 --> 00:25:28,000 Speaker 1: The ability to adapt your skill set to different modes 465 00:25:28,040 --> 00:25:32,840 Speaker 1: of delivery is what's kept me relevant now, you know, 466 00:25:32,960 --> 00:25:35,680 Speaker 1: almost forty years into my career, and is what's kept 467 00:25:35,720 --> 00:25:38,600 Speaker 1: Black Enterprise and business because if Black Enterprise has said 468 00:25:39,359 --> 00:25:41,920 Speaker 1: all we do is print on paper, that's how we 469 00:25:42,000 --> 00:25:44,960 Speaker 1: distribute information, and the rest of the world is saying 470 00:25:45,000 --> 00:25:48,280 Speaker 1: I don't want final records anymore because that's the fine records. 471 00:25:49,240 --> 00:25:51,760 Speaker 1: This is great, your music is great, but I want 472 00:25:51,800 --> 00:25:54,480 Speaker 1: it on cassette, on CD, and now I want it 473 00:25:54,520 --> 00:25:59,000 Speaker 1: streaming to my phone or to my car. The Black 474 00:25:59,080 --> 00:26:01,720 Speaker 1: Enterprise is still standing today, and I give all the 475 00:26:01,800 --> 00:26:05,600 Speaker 1: print in the world to our founder, Earl Graves, they 476 00:26:05,680 --> 00:26:09,000 Speaker 1: founder who passed away in twenty twenty, who didn't understand 477 00:26:09,040 --> 00:26:11,240 Speaker 1: what was going on but kind of let us run 478 00:26:11,359 --> 00:26:13,760 Speaker 1: us young guys run with it. And of course our 479 00:26:13,840 --> 00:26:16,280 Speaker 1: current CEO, Butch Graves, who had to have the courage 480 00:26:16,600 --> 00:26:19,199 Speaker 1: to make the painful transition. It took us a decade 481 00:26:19,240 --> 00:26:22,080 Speaker 1: to do it for being primarily a print media company 482 00:26:22,440 --> 00:26:24,359 Speaker 1: to what we are now, which is a digital and 483 00:26:24,680 --> 00:26:27,200 Speaker 1: a digital media invest company. But you had to be 484 00:26:27,280 --> 00:26:30,399 Speaker 1: willing to say our mission hasn't changed. What we do 485 00:26:31,400 --> 00:26:34,800 Speaker 1: hasn't changed, but how we do it has changed. And 486 00:26:34,920 --> 00:26:38,640 Speaker 1: people become obsolete when they become and businesses as well 487 00:26:38,800 --> 00:26:41,960 Speaker 1: as you know, become obsolete when they become too invested 488 00:26:42,119 --> 00:26:44,399 Speaker 1: in this is how we do this. We don't do 489 00:26:44,520 --> 00:26:46,720 Speaker 1: it this way, we do it that way. And then. 490 00:26:50,680 --> 00:26:52,480 Speaker 2: And I want people to tell I want people because 491 00:26:52,520 --> 00:26:55,320 Speaker 2: some people listen like like there's a bunch of people 492 00:26:55,400 --> 00:26:57,320 Speaker 2: right now who's eyes a gloss so and they're yeah, 493 00:26:57,320 --> 00:26:59,440 Speaker 2: I get to talk about magazine, but they don't realize. 494 00:26:59,480 --> 00:27:03,280 Speaker 2: And this is the difference I find in successful people 495 00:27:03,359 --> 00:27:07,720 Speaker 2: and non successful people. Successful people will stop and listen 496 00:27:07,800 --> 00:27:11,520 Speaker 2: to anybody because of you know, if you've been in 497 00:27:11,600 --> 00:27:14,640 Speaker 2: this business for it been thirty years, twenty five, I'm 498 00:27:14,680 --> 00:27:16,439 Speaker 2: not sure how many how many been in this business. 499 00:27:18,040 --> 00:27:20,000 Speaker 2: If you've been in there twenty six years and you 500 00:27:20,200 --> 00:27:23,760 Speaker 2: still have a magazine that has gone through all of them, nepershon, 501 00:27:23,840 --> 00:27:27,439 Speaker 2: and you're saying this information, there must be something there 502 00:27:27,520 --> 00:27:29,639 Speaker 2: that I can apply. And if I was somebody, you know, 503 00:27:29,720 --> 00:27:32,520 Speaker 2: the ignorant people, the people who you know, watch life happen, 504 00:27:33,600 --> 00:27:35,960 Speaker 2: would listen to you, go, oh, you're talking about magazine, 505 00:27:36,000 --> 00:27:41,200 Speaker 2: but you're not. Because if black entreneurial let's say, let's 506 00:27:41,280 --> 00:27:44,200 Speaker 2: let's use the New York Times. If somebody happened not 507 00:27:44,320 --> 00:27:48,760 Speaker 2: to know the very legendary book that you work, that 508 00:27:48,920 --> 00:27:52,240 Speaker 2: you that you are part of, if they thought that 509 00:27:53,720 --> 00:27:55,239 Speaker 2: the New York Times, I don't even know if they 510 00:27:55,400 --> 00:28:03,760 Speaker 2: sell newspapers anymore. Right, However, they're doing really well, right, 511 00:28:03,920 --> 00:28:08,439 Speaker 2: so whether they are stamping, whether a book comes out 512 00:28:08,520 --> 00:28:12,359 Speaker 2: and it's of value, because they're saying to you, we 513 00:28:12,560 --> 00:28:16,879 Speaker 2: are our content is to judge the best content, whether 514 00:28:16,960 --> 00:28:19,639 Speaker 2: they are you're getting your stuff on your device on 515 00:28:19,920 --> 00:28:23,240 Speaker 2: breaking stories, whether you're the person who still likes the 516 00:28:23,359 --> 00:28:27,240 Speaker 2: old newspaper you want to laid all out, whether you're 517 00:28:27,320 --> 00:28:31,840 Speaker 2: doing a New York Times content series or you know, 518 00:28:32,600 --> 00:28:37,040 Speaker 2: a Black Enterprise content series. They're taking the information and 519 00:28:37,080 --> 00:28:39,400 Speaker 2: putting in viarious ways. Now who can learn from that? Well, 520 00:28:39,440 --> 00:28:44,320 Speaker 2: it's a person right now who's saying, you know, I 521 00:28:44,400 --> 00:28:47,000 Speaker 2: am a company in fubl and we sell shirts and 522 00:28:47,120 --> 00:28:50,480 Speaker 2: we don't yeh, we sell all the lifestyle right. We 523 00:28:50,560 --> 00:28:54,160 Speaker 2: don't sell shirts, right because if Fuble wanted to do 524 00:28:54,440 --> 00:28:59,800 Speaker 2: something on brand a different category and sell healthy throws 525 00:29:00,160 --> 00:29:04,760 Speaker 2: in soul food because we know that African Americans and 526 00:29:04,960 --> 00:29:08,560 Speaker 2: your soul food have a higher concentration of salt. We 527 00:29:08,760 --> 00:29:12,520 Speaker 2: do not want people to enjoy our our main cultural 528 00:29:12,760 --> 00:29:16,880 Speaker 2: food that comes from an African American based clothing company. 529 00:29:16,960 --> 00:29:19,120 Speaker 2: But we don't want you to die, so we want 530 00:29:19,640 --> 00:29:25,880 Speaker 2: to put maybe it's vegan and you know it's plant based, 531 00:29:25,920 --> 00:29:30,360 Speaker 2: excuse me, the the you know, not much salt continent, 532 00:29:30,520 --> 00:29:35,120 Speaker 2: but yet the flavor of whatever it is that's still 533 00:29:35,600 --> 00:29:39,120 Speaker 2: part of the brand that can expand and it's on 534 00:29:39,520 --> 00:29:44,280 Speaker 2: brand even though it's not shirts, it cares. It's something 535 00:29:44,360 --> 00:29:49,160 Speaker 2: that's based in African American founded company. 536 00:29:48,960 --> 00:29:55,960 Speaker 1: People, both individuals with huge companies, diffic mission that that 537 00:29:56,280 --> 00:30:00,520 Speaker 1: is not how you do it. It's the mission. We've 538 00:30:00,520 --> 00:30:01,760 Speaker 1: seen the example. 539 00:30:04,440 --> 00:30:07,440 Speaker 2: No no, no, no, look at Kodak. I mean, Kodak 540 00:30:07,600 --> 00:30:10,960 Speaker 2: was founded I think Eastman. Kodak was eighteen eighty eighteen 541 00:30:11,080 --> 00:30:16,840 Speaker 2: ninety imagine, and they had the first actual digital platform 542 00:30:17,240 --> 00:30:19,720 Speaker 2: out there. But they kept saying you need to come 543 00:30:19,760 --> 00:30:23,000 Speaker 2: to Kodak for the digital platform instead of absorbing an Instagram, 544 00:30:23,880 --> 00:30:28,120 Speaker 2: absorbing absorbing a Shutterfly and saying, you know what if 545 00:30:28,160 --> 00:30:33,120 Speaker 2: Instagram is a very visual platform and they can make filters, 546 00:30:33,200 --> 00:30:35,840 Speaker 2: Kodak filters and everything else, well why don't you look 547 00:30:35,920 --> 00:30:39,440 Speaker 2: at you know, why don't we absorb it? Because Instagram 548 00:30:39,520 --> 00:30:42,200 Speaker 2: will be Instagram powered by Kodak allow people to create 549 00:30:43,280 --> 00:30:44,160 Speaker 2: visual content. 550 00:30:44,480 --> 00:30:45,880 Speaker 1: That's what it is. That's what it is. 551 00:31:03,320 --> 00:31:05,560 Speaker 2: How do you what do you tell people right now? 552 00:31:05,640 --> 00:31:10,400 Speaker 2: Who's like, when will I ever stop getting doubted? All 553 00:31:10,480 --> 00:31:12,880 Speaker 2: these home runs I have? And every time I have 554 00:31:13,000 --> 00:31:16,360 Speaker 2: a new damn home run ready to rock, I gotta 555 00:31:17,160 --> 00:31:20,600 Speaker 2: it feels like I gotta convince people even more right 556 00:31:20,960 --> 00:31:23,960 Speaker 2: because they go, now, you had your success already. 557 00:31:23,920 --> 00:31:26,280 Speaker 1: The way regularists said, never talk a deal to it's 558 00:31:26,320 --> 00:31:29,920 Speaker 1: done for me to be a good journalist. And since 559 00:31:29,960 --> 00:31:32,520 Speaker 1: then again I'm a great journalist. I went on to 560 00:31:32,560 --> 00:31:35,160 Speaker 1: become a great editor. I ran Black Enterprise for thirteen years. 561 00:31:35,200 --> 00:31:37,560 Speaker 1: We want all kinds of boards. But the lesson I 562 00:31:37,680 --> 00:31:40,880 Speaker 1: got from that moment was he said, never talk a 563 00:31:40,960 --> 00:31:43,160 Speaker 1: deal that it's done. I always say, never end someone's 564 00:31:43,240 --> 00:31:46,160 Speaker 1: story before it's done. You know, us journalists have a 565 00:31:46,200 --> 00:31:49,360 Speaker 1: lot of arrogance, like we'll covered something and like yeah, yeah, 566 00:31:49,400 --> 00:31:53,360 Speaker 1: you're done, You're done. Okay, cool, But as a young 567 00:31:53,440 --> 00:31:57,000 Speaker 1: journalists like, don't be so arrogant to think on how 568 00:31:57,080 --> 00:31:59,520 Speaker 1: their story is going to end. And you need to 569 00:31:59,600 --> 00:32:02,520 Speaker 1: be open been not just especially for black people, not 570 00:32:02,720 --> 00:32:05,160 Speaker 1: just for black people, but especially because we tend to 571 00:32:05,200 --> 00:32:07,960 Speaker 1: be counted out, especially because we tend to be underestimated 572 00:32:08,000 --> 00:32:12,680 Speaker 1: and dismissed. It became my personal commitment to say no, 573 00:32:12,880 --> 00:32:16,000 Speaker 1: no matter what a person does, I'm going to assume 574 00:32:16,640 --> 00:32:21,840 Speaker 1: that they can do more. Especially listen, white guys don't 575 00:32:21,840 --> 00:32:24,160 Speaker 1: get counted out by the time they're thirty. The way 576 00:32:24,200 --> 00:32:27,560 Speaker 1: we do, you know what I'm saying. Why would I 577 00:32:27,680 --> 00:32:29,760 Speaker 1: assume originally was I think it was in his early forties. 578 00:32:29,880 --> 00:32:31,920 Speaker 1: Why would anybody assume that that was the end when 579 00:32:31,960 --> 00:32:34,760 Speaker 1: he was that early in his career. Why would anybody. 580 00:32:37,800 --> 00:32:40,840 Speaker 2: Well, Yeah, because honestly, honestly, you shouldn't. You know, most 581 00:32:40,880 --> 00:32:44,360 Speaker 2: people only start succeeding. 582 00:32:46,960 --> 00:32:49,960 Speaker 1: And what they've learned, this is not just anecdotal. We 583 00:32:50,160 --> 00:32:53,000 Speaker 1: do our best work as human beings after the age 584 00:32:53,000 --> 00:32:55,640 Speaker 1: of fifty. We've learned from all the mistakes we've made 585 00:32:55,720 --> 00:32:58,760 Speaker 1: early in our We've built relationships over their time, we 586 00:32:58,880 --> 00:33:01,400 Speaker 1: got skill sets, we got resources. So if you look 587 00:33:01,480 --> 00:33:06,280 Speaker 1: at most of the multimillionaires and billionaires, they made their 588 00:33:06,400 --> 00:33:09,200 Speaker 1: first million somewhere in their late forties, and they got 589 00:33:09,280 --> 00:33:11,600 Speaker 1: into multimillionaire billionaire after age fifty. 590 00:33:12,080 --> 00:33:18,720 Speaker 2: So yeah, I think Buffett, Warren Buffett didn't even start 591 00:33:18,720 --> 00:33:21,719 Speaker 2: to making that's gonna make it first million until fifty. 592 00:33:21,880 --> 00:33:26,280 Speaker 1: Something wrong to ourselves, especially as black men. They disservice. 593 00:33:26,520 --> 00:33:29,040 Speaker 1: And this is the other kind of negative side of 594 00:33:29,120 --> 00:33:32,719 Speaker 1: focus going to support the entertainment sports entertainment by its 595 00:33:32,920 --> 00:33:35,160 Speaker 1: very nature, if you haven't really made it by the 596 00:33:35,200 --> 00:33:38,080 Speaker 1: time you're twenty five, you're probably not going to make it. 597 00:33:38,520 --> 00:33:45,160 Speaker 2: So it is, yeah, because they make that they peak 598 00:33:45,880 --> 00:33:49,680 Speaker 2: at eighteen twenty twenty two. They have a difference than 599 00:33:49,760 --> 00:33:52,520 Speaker 2: most of us. And that's why a lot of people 600 00:33:52,600 --> 00:33:54,560 Speaker 2: and they're not but a lot of people call them 601 00:33:54,600 --> 00:33:58,920 Speaker 2: old dumb jobs. No, no, they peaked earlier. And tell 602 00:33:59,040 --> 00:34:01,160 Speaker 2: me how many mistakes you you made at twenty eight 603 00:34:01,280 --> 00:34:04,760 Speaker 2: years old with if you had thirty forty fifty million 604 00:34:04,880 --> 00:34:07,800 Speaker 2: in the bank at twenty eight years old. And and 605 00:34:08,000 --> 00:34:09,840 Speaker 2: by the way, you are the most brilliant person in 606 00:34:09,880 --> 00:34:12,480 Speaker 2: the world when it came to running, plays, nutrition for 607 00:34:12,560 --> 00:34:17,200 Speaker 2: your body, fighting people. You know, I don't know slalom 608 00:34:17,280 --> 00:34:19,760 Speaker 2: where you are? You are you are? You are practicing 609 00:34:19,840 --> 00:34:23,200 Speaker 2: four years to win over one milli second of the 610 00:34:23,320 --> 00:34:25,920 Speaker 2: best people on the planet. So there's there's no lack 611 00:34:26,000 --> 00:34:28,399 Speaker 2: of discipline these people. They just didn't happen to learn 612 00:34:28,920 --> 00:34:31,160 Speaker 2: like we did on another you know track. 613 00:34:31,239 --> 00:34:33,080 Speaker 1: And I didn't know how to manage thirty five hundred 614 00:34:33,080 --> 00:34:35,880 Speaker 1: dollars when I was twenty five years old much, you know. So, 615 00:34:36,120 --> 00:34:38,279 Speaker 1: but if I messed up, it's only thirty five hundred dollars, 616 00:34:38,320 --> 00:34:41,080 Speaker 1: it's not many of the allion. So but but so 617 00:34:41,360 --> 00:34:43,759 Speaker 1: again it's being able to send that message when we're 618 00:34:43,760 --> 00:34:49,080 Speaker 1: talking about success over time, wealth building over time, business 619 00:34:49,160 --> 00:34:51,960 Speaker 1: building over time, the reason why we need to showcase 620 00:34:53,480 --> 00:34:56,280 Speaker 1: and tell one another yes, and even if you're successful 621 00:34:56,320 --> 00:34:59,239 Speaker 1: when you're twenty five or thirty, that's not all you 622 00:34:59,400 --> 00:35:01,400 Speaker 1: can do it and that's not all you should be 623 00:35:01,480 --> 00:35:04,239 Speaker 1: doing to be And again, the big lesson for me 624 00:35:04,560 --> 00:35:06,560 Speaker 1: was as a journalist, and it crossed over to every 625 00:35:06,600 --> 00:35:08,399 Speaker 1: aspect in my life because you know how big into 626 00:35:08,400 --> 00:35:13,480 Speaker 1: mentorship is. Don't count people out whether they succeeded early 627 00:35:14,120 --> 00:35:17,680 Speaker 1: or they had a big failure early. Success and excellence 628 00:35:17,760 --> 00:35:20,920 Speaker 1: is achieved over time and regular Lewis that experienced that 629 00:35:21,080 --> 00:35:25,160 Speaker 1: moment set my whole mindset as a journalist and an 630 00:35:25,320 --> 00:35:29,400 Speaker 1: entrepreneur and a professional, and it helped me break other stories. 631 00:35:29,440 --> 00:35:32,320 Speaker 1: It helped me to be a better leader, both in 632 00:35:32,480 --> 00:35:38,399 Speaker 1: media and out of media. And I could absolutely say, again, 633 00:35:38,480 --> 00:35:42,040 Speaker 1: I got promoted six months after I got the Black Enterprise. 634 00:35:42,120 --> 00:35:44,160 Speaker 1: I know that breaking that story is a big part 635 00:35:44,200 --> 00:35:46,360 Speaker 1: of it. I was at the Chief of Black Enterprise 636 00:35:46,719 --> 00:35:48,440 Speaker 1: by the time I was thirty five. I ran it 637 00:35:48,520 --> 00:35:51,040 Speaker 1: for thirteen years. I was the first edits to chief 638 00:35:51,080 --> 00:35:53,400 Speaker 1: of Black Enterprise dot Com I was the first chief contractice. 639 00:35:53,640 --> 00:35:55,759 Speaker 1: I can trace all the way that back to that 640 00:35:55,920 --> 00:35:59,120 Speaker 1: Regu Lewis story and breaking that story. And remember dam minute, 641 00:35:59,120 --> 00:36:01,240 Speaker 1: as I said, I did not study journalism in college. 642 00:36:01,840 --> 00:36:04,239 Speaker 1: I did not take one drenaline. Of course, I don't 643 00:36:04,280 --> 00:36:07,200 Speaker 1: have a Columbia j School degree. I don't have. You know, 644 00:36:07,239 --> 00:36:10,440 Speaker 1: I had a really good education at Rutgers University. But 645 00:36:11,040 --> 00:36:15,200 Speaker 1: on paper, I shouldn't be doing what I do now. 646 00:36:15,640 --> 00:36:18,279 Speaker 1: I should, And I'm a big believer in that that 647 00:36:18,480 --> 00:36:19,719 Speaker 1: you look for talent. 648 00:36:20,920 --> 00:36:21,439 Speaker 2: And you don't. 649 00:36:21,880 --> 00:36:25,319 Speaker 1: Yeah, having credentials is good, having the right degrees is good. 650 00:36:25,360 --> 00:36:28,040 Speaker 1: I'm not dismissing that. But if you stop there, you 651 00:36:28,080 --> 00:36:30,839 Speaker 1: will miss a lot of great stories and you will 652 00:36:30,920 --> 00:36:32,080 Speaker 1: underestimate a lot of people. 653 00:36:37,400 --> 00:36:39,520 Speaker 2: Let me let me and let me correct something I 654 00:36:39,760 --> 00:36:41,080 Speaker 2: said here. I want to make sure I to say 655 00:36:41,120 --> 00:36:43,520 Speaker 2: it correctly. I always want to check it out. Warm 656 00:36:43,560 --> 00:36:46,919 Speaker 2: buff at the first billion was when he was fifty six. 657 00:36:47,239 --> 00:36:51,239 Speaker 2: That means first billion. And obviously know that he's given 658 00:36:51,280 --> 00:36:53,080 Speaker 2: it all the way and made it all twice by 659 00:36:53,160 --> 00:36:56,719 Speaker 2: price as quick. But I would assume that he was 660 00:36:56,800 --> 00:37:00,839 Speaker 2: still you know, yeah, probably you know forties, you probably 661 00:37:00,920 --> 00:37:03,560 Speaker 2: didn't have much you know, thirty definitely didn't have much 662 00:37:04,840 --> 00:37:06,880 Speaker 2: Let me, let me. I got two other questions, and 663 00:37:06,960 --> 00:37:08,879 Speaker 2: I think that everybody can learn from these two because 664 00:37:08,920 --> 00:37:10,520 Speaker 2: that was a very special moment in your life. I 665 00:37:10,600 --> 00:37:13,880 Speaker 2: think that it really fueled you. But you learned a 666 00:37:14,000 --> 00:37:15,200 Speaker 2: lesson that we just shared. 667 00:37:15,320 --> 00:37:15,480 Speaker 1: You know. 668 00:37:15,840 --> 00:37:17,880 Speaker 2: You know, people will always say, oh, that was a 669 00:37:17,920 --> 00:37:20,040 Speaker 2: great success, You're not gonna do it again kind of 670 00:37:20,840 --> 00:37:23,680 Speaker 2: But what were you for? The for people who write now, 671 00:37:23,760 --> 00:37:26,480 Speaker 2: and all of us write, and there's fundamental rules, you know, 672 00:37:26,640 --> 00:37:28,160 Speaker 2: just like we know I'm speaking right, tell them, but 673 00:37:28,200 --> 00:37:29,680 Speaker 2: you're gonna tell them, tell them, tell them what you 674 00:37:29,800 --> 00:37:33,600 Speaker 2: told them, and various other things. Right, what are the 675 00:37:33,640 --> 00:37:37,440 Speaker 2: core fundamentals do you think people should think about when 676 00:37:37,480 --> 00:37:41,160 Speaker 2: they're writing, either to a friend on social media, opening 677 00:37:41,239 --> 00:37:41,600 Speaker 2: a letter. 678 00:37:41,719 --> 00:37:41,880 Speaker 1: You know. 679 00:37:42,080 --> 00:37:44,880 Speaker 2: I touched on something the other day that I realized 680 00:37:45,360 --> 00:37:48,520 Speaker 2: a negotiational mind was taking several months. And I realized 681 00:37:48,560 --> 00:37:52,400 Speaker 2: that as social media and all the technology, even though 682 00:37:52,480 --> 00:37:54,960 Speaker 2: we're closer to each other, we're further apart because we're 683 00:37:55,120 --> 00:37:58,160 Speaker 2: hiding behind screens and emails. And I realized that in 684 00:37:58,239 --> 00:38:00,520 Speaker 2: my twenties, I used to write letters, used to say 685 00:38:00,600 --> 00:38:02,600 Speaker 2: something to the effect of, here is what I'm trying 686 00:38:02,640 --> 00:38:05,960 Speaker 2: to accomplish, and whatever I was trying to accomplish. I 687 00:38:06,000 --> 00:38:08,719 Speaker 2: was talking aulphidem means. I would say, I know you're this, 688 00:38:08,920 --> 00:38:10,840 Speaker 2: this and this, and I believe that, and I know 689 00:38:10,960 --> 00:38:12,400 Speaker 2: that you want to do this. Now I want to 690 00:38:12,400 --> 00:38:14,400 Speaker 2: help you as much as I can with what I 691 00:38:14,520 --> 00:38:16,560 Speaker 2: can do. It was always about you or what I'm 692 00:38:16,600 --> 00:38:18,880 Speaker 2: trying to accomplish, and then I go into what I'm 693 00:38:18,920 --> 00:38:20,880 Speaker 2: trying to accomplish, and then I finally say, and if 694 00:38:20,920 --> 00:38:23,600 Speaker 2: we can't accomplish this, thank you for your time able 695 00:38:23,640 --> 00:38:26,200 Speaker 2: to do something later. I you know, I really appreciate that. 696 00:38:27,200 --> 00:38:29,560 Speaker 2: So I sent an email really quick to my lawyers, 697 00:38:29,600 --> 00:38:31,440 Speaker 2: and they sent it to their lawyer or the lawyers, 698 00:38:31,440 --> 00:38:33,360 Speaker 2: and you know what, the deal that took me months 699 00:38:33,440 --> 00:38:35,759 Speaker 2: to try to negotiate was done in two hours because 700 00:38:35,760 --> 00:38:38,279 Speaker 2: everybody's on the same page of what I'm trying to accomplish. 701 00:38:39,680 --> 00:38:42,840 Speaker 2: What are the fundamentals if you can tell us of 702 00:38:43,200 --> 00:38:48,200 Speaker 2: really writing compelling content, whether you're writing it to me, 703 00:38:48,520 --> 00:38:50,520 Speaker 2: what one person or one million people. 704 00:38:50,760 --> 00:38:52,680 Speaker 1: Let me say this, it took me a while to 705 00:38:52,760 --> 00:38:55,680 Speaker 1: really become a really good writer because I wasn't formally trained. 706 00:38:55,920 --> 00:38:58,000 Speaker 1: I figured that I always had the talent for writing, 707 00:38:58,600 --> 00:39:01,200 Speaker 1: but the fundamental structuring of writing I frankly didn't really 708 00:39:01,200 --> 00:39:03,719 Speaker 1: get to. I got the Black Enterprise thanks to my 709 00:39:03,880 --> 00:39:06,560 Speaker 1: mentor show Here Tucker, who's a legend in the magazine business, 710 00:39:06,800 --> 00:39:11,080 Speaker 1: who started Here's how you organize your thoughts. I always say, 711 00:39:11,120 --> 00:39:12,759 Speaker 1: first of all, you want to write with the end 712 00:39:12,840 --> 00:39:16,400 Speaker 1: in mind? What is the ultimate message you're trying to 713 00:39:16,400 --> 00:39:18,560 Speaker 1: get through? What? What? 714 00:39:18,840 --> 00:39:19,279 Speaker 2: What are you? 715 00:39:19,400 --> 00:39:21,480 Speaker 1: Then boil it down to one sentence? What is it 716 00:39:21,640 --> 00:39:22,759 Speaker 1: actually you're trying to say? 717 00:39:27,360 --> 00:39:29,880 Speaker 2: Boil it down to one damn it? I wish I 718 00:39:29,960 --> 00:39:33,120 Speaker 2: wish people would know that one just talking? What are 719 00:39:33,160 --> 00:39:34,080 Speaker 2: you trying to stay? 720 00:39:34,200 --> 00:39:36,080 Speaker 1: What are the things? I will know when everything is 721 00:39:36,080 --> 00:39:38,480 Speaker 1: going on with Twitter, and obviously there's lots of changes 722 00:39:38,520 --> 00:39:41,680 Speaker 1: even being announced now. The thing I appreciated about Twitter 723 00:39:42,360 --> 00:39:44,960 Speaker 1: is it made me a better writer when you got 724 00:39:45,080 --> 00:39:48,440 Speaker 1: to get your thoughts down into one hundred and forty characters. Yes, 725 00:39:48,600 --> 00:39:52,040 Speaker 1: what you gotta You gotta get rid of the bullshit 726 00:39:52,080 --> 00:39:53,399 Speaker 1: and get to what you're trying to say. 727 00:39:57,719 --> 00:40:02,680 Speaker 2: So is that a takeaway right there? Like starting where 728 00:40:02,719 --> 00:40:04,480 Speaker 2: you're gonna staff? 729 00:40:05,080 --> 00:40:09,640 Speaker 1: Where's the destination? Where are you taking them? If you're. 730 00:40:11,160 --> 00:40:15,800 Speaker 2: M okay and directing and directing, they say, what is 731 00:40:15,880 --> 00:40:20,000 Speaker 2: the motivation for the light? Right, you'll you'll see something 732 00:40:20,040 --> 00:40:22,359 Speaker 2: you light on somebody? Well, is that light coming through 733 00:40:22,520 --> 00:40:26,360 Speaker 2: a broken window? Is it coming through somebody shining up 734 00:40:26,440 --> 00:40:28,960 Speaker 2: lashlight on you? Is it a TV in the background? 735 00:40:29,120 --> 00:40:29,279 Speaker 1: Is it? 736 00:40:29,320 --> 00:40:31,120 Speaker 2: You know? It's what is the motivating for the lights? 737 00:40:31,200 --> 00:40:35,480 Speaker 2: So you're saying, I finished the last one, and boom 738 00:40:35,480 --> 00:40:36,399 Speaker 2: boom boom boom bom. 739 00:40:36,480 --> 00:40:39,840 Speaker 1: It never made deadlines. She did not make deadlines because 740 00:40:39,880 --> 00:40:42,239 Speaker 1: she was not time conscious. She didn't know when the 741 00:40:42,320 --> 00:40:44,920 Speaker 1: story ended. She kept writing and writing and writing and writing, 742 00:40:45,360 --> 00:40:48,680 Speaker 1: and I fixed. I was like, where do people going? 743 00:40:49,040 --> 00:40:52,759 Speaker 1: If the destination of la why why are you taking 744 00:40:52,760 --> 00:40:55,640 Speaker 1: them from Chicago down Atlanta to get to l A. 745 00:40:56,440 --> 00:40:58,960 Speaker 1: Once you get your destination, then it becomes easier to 746 00:40:59,040 --> 00:41:01,359 Speaker 1: write because you start saying, well, I don't really need 747 00:41:01,400 --> 00:41:03,520 Speaker 1: to put this in there to get them there. I 748 00:41:03,600 --> 00:41:06,160 Speaker 1: only need that to get so this this idea of 749 00:41:06,320 --> 00:41:11,160 Speaker 1: destination focused writing, destination focused messaging. Like you said, with speaking, 750 00:41:11,760 --> 00:41:14,200 Speaker 1: you know, you know very again, you're you're a world 751 00:41:14,280 --> 00:41:17,480 Speaker 1: nown global public speaker. You know what you really want 752 00:41:17,560 --> 00:41:19,000 Speaker 1: them to leave with when you walk in the door. 753 00:41:20,000 --> 00:41:22,319 Speaker 1: You don't you're gonna get on that stage and talk 754 00:41:22,400 --> 00:41:25,600 Speaker 1: a lot. Yes, people gonna leave cratching their heads. So 755 00:41:25,880 --> 00:41:27,719 Speaker 1: so that's the most important lesson I had to learn 756 00:41:27,960 --> 00:41:30,880 Speaker 1: very where do you know? What do you want them 757 00:41:30,920 --> 00:41:31,080 Speaker 1: to know? 758 00:41:31,960 --> 00:41:36,400 Speaker 2: I love it? I love it, I love it. And 759 00:41:36,520 --> 00:41:39,400 Speaker 2: you know, it's even about communication because when Clubhouse is 760 00:41:39,480 --> 00:41:41,759 Speaker 2: doing really well, all in the pandemic, you know, I 761 00:41:41,880 --> 00:41:44,400 Speaker 2: realized the best way to get people to ask the 762 00:41:44,480 --> 00:41:50,080 Speaker 2: proper question was to say, my question is because what 763 00:41:50,160 --> 00:41:52,520 Speaker 2: you're the Apples people, Hey, so I want to no, no, no, no, 764 00:41:52,840 --> 00:41:57,279 Speaker 2: open up your turn start off with my question? Is 765 00:41:57,840 --> 00:42:00,920 Speaker 2: so to elaborate on what you're saying because this is 766 00:42:01,040 --> 00:42:04,160 Speaker 2: one of those moments. I love that moment that I 767 00:42:04,280 --> 00:42:07,239 Speaker 2: am going to utilize what you just said about, you know, 768 00:42:07,480 --> 00:42:10,919 Speaker 2: having that land that final question? Where am I trying 769 00:42:11,000 --> 00:42:12,960 Speaker 2: to land that? I think there are two other things 770 00:42:13,040 --> 00:42:15,839 Speaker 2: of you know, what is your question and something else 771 00:42:15,960 --> 00:42:20,040 Speaker 2: you said in there that's critical whether you're a journalist 772 00:42:20,239 --> 00:42:23,600 Speaker 2: or whether you're communicating with somebody. Don't finish anybody else's 773 00:42:23,719 --> 00:42:28,160 Speaker 2: story or sentence. You're assuming great, that's not your right 774 00:42:28,360 --> 00:42:29,040 Speaker 2: to assume. 775 00:42:30,160 --> 00:42:35,200 Speaker 1: Are good listeners not good talkers? The best people at 776 00:42:35,200 --> 00:42:37,800 Speaker 1: communicating are the ones who actually talk the least and 777 00:42:37,960 --> 00:42:43,120 Speaker 1: listen the most, and who are able to suspend. It's 778 00:42:43,160 --> 00:42:46,279 Speaker 1: a part of the arrogance of journalism. It's also been law. 779 00:42:47,239 --> 00:42:49,920 Speaker 1: There's a couple other professions where we go by what 780 00:42:50,040 --> 00:42:53,600 Speaker 1: we think we already know. And one of the hardest 781 00:42:53,640 --> 00:42:56,800 Speaker 1: things to do, especially the more knowledge you get, is 782 00:42:56,880 --> 00:42:59,960 Speaker 1: not to get so in love with your own knowledge 783 00:43:00,080 --> 00:43:03,640 Speaker 1: that you think you know already. You think, look at 784 00:43:03,640 --> 00:43:06,879 Speaker 1: the arrogance of the average sports journalists who has never 785 00:43:06,960 --> 00:43:10,879 Speaker 1: didn't even make their freshmen basketball team, But well, why 786 00:43:11,680 --> 00:43:14,319 Speaker 1: you know, Stephan Stepan Carry didn't make that last time. 787 00:43:14,560 --> 00:43:17,120 Speaker 1: And this is what they have done. And you've seen 788 00:43:17,160 --> 00:43:19,920 Speaker 1: it again, even from black enterprise journalists, and but business 789 00:43:20,000 --> 00:43:22,880 Speaker 1: journalists in general who are trying. You've been interviewed by 790 00:43:23,000 --> 00:43:27,080 Speaker 1: journalists who have never ever had to be payroll, never 791 00:43:27,200 --> 00:43:29,640 Speaker 1: launched a business, never had to deal with it, never 792 00:43:29,680 --> 00:43:32,080 Speaker 1: had a sleepless night running a business. Who will come 793 00:43:32,120 --> 00:43:35,279 Speaker 1: and tell you what you should have done. And when 794 00:43:35,320 --> 00:43:37,960 Speaker 1: I was coaching my editor, I said, listen, have some respect. 795 00:43:38,560 --> 00:43:41,560 Speaker 1: You have never done what they do, whether they're successful 796 00:43:41,600 --> 00:43:45,080 Speaker 1: or where they fail. Don't assume you know. Let them 797 00:43:45,200 --> 00:43:47,560 Speaker 1: tell you this story, yes, back it up with your 798 00:43:47,560 --> 00:43:51,000 Speaker 1: own research, your own analysis, but don't get so arrogant 799 00:43:51,040 --> 00:43:53,719 Speaker 1: that you think you already know. The best communicators don't 800 00:43:53,760 --> 00:43:56,000 Speaker 1: walk in thinking they have all the answers. So that's 801 00:43:56,400 --> 00:43:58,920 Speaker 1: you're right, it's a great point. It's like you don't know. 802 00:43:59,080 --> 00:44:01,040 Speaker 1: Don't try to finish the story before it's done. 803 00:44:01,960 --> 00:44:08,680 Speaker 2: Be open, everybody. Just all you gotta do is remember 804 00:44:08,880 --> 00:44:11,920 Speaker 2: when you as a teenager and you walk in the 805 00:44:11,960 --> 00:44:16,920 Speaker 2: house and your mom will be like, everything okay, or 806 00:44:17,040 --> 00:44:22,920 Speaker 2: your wife, hey, yeah, well you been and you know 807 00:44:23,080 --> 00:44:26,560 Speaker 2: the ain't know already, or go check out first forty 808 00:44:26,600 --> 00:44:29,200 Speaker 2: eight when they bring Wendy's into the room or Chick 809 00:44:29,239 --> 00:44:31,080 Speaker 2: fil A into the room and those cops feel like, 810 00:44:31,840 --> 00:44:34,480 Speaker 2: we ain't gonna talk about much. Have some Chick fil A? Well, 811 00:44:34,560 --> 00:44:36,799 Speaker 2: you know what you're doing forty years and the air 812 00:44:37,120 --> 00:44:40,320 Speaker 2: because they listen, and if you're. 813 00:44:40,200 --> 00:44:42,759 Speaker 1: Doing all the talking, if you're making all the assumptions, 814 00:44:43,320 --> 00:44:45,360 Speaker 1: the person doesn't have any air. And you know, so 815 00:44:45,560 --> 00:44:48,200 Speaker 1: if if you really want to here's the other thing 816 00:44:48,280 --> 00:44:51,600 Speaker 1: about being with us, being a journalist, being an entrepreneur, 817 00:44:51,760 --> 00:44:56,080 Speaker 1: being for you as an investor, you gotta leave room 818 00:44:56,120 --> 00:44:57,759 Speaker 1: for them to give you the information that you need. 819 00:45:04,000 --> 00:45:07,399 Speaker 2: If you are selling, they're telling you exactly what they want. 820 00:45:07,640 --> 00:45:10,080 Speaker 2: But if you're not asking the right questions, and if 821 00:45:10,120 --> 00:45:12,520 Speaker 2: you're not listening twice as much as they're talking, you're 822 00:45:12,560 --> 00:45:14,000 Speaker 2: never gonna be that. 823 00:45:14,400 --> 00:45:17,719 Speaker 1: You do very well when I want you know, and 824 00:45:18,160 --> 00:45:21,840 Speaker 1: you're good at listening for what's not being said, Like 825 00:45:21,960 --> 00:45:24,840 Speaker 1: you know what they want when they walk in, but 826 00:45:24,960 --> 00:45:27,239 Speaker 1: you also can feel what they're avoiding that you know 827 00:45:27,400 --> 00:45:30,400 Speaker 1: you need to know the answer to. And that's good listening, 828 00:45:30,600 --> 00:45:31,600 Speaker 1: Like what aren't they telling you. 829 00:45:37,280 --> 00:45:39,560 Speaker 2: Exactly? Because everybody's going to tell you that you know 830 00:45:39,760 --> 00:45:41,640 Speaker 2: they can do everything great, They're not going to come 831 00:45:41,719 --> 00:45:43,239 Speaker 2: in or or someone will come in and tell you 832 00:45:43,320 --> 00:45:46,000 Speaker 2: in the counsel, I got one last one and thank 833 00:45:46,040 --> 00:45:49,040 Speaker 2: you for the time and all. And I've definitely learned 834 00:45:49,120 --> 00:45:52,839 Speaker 2: some communication things. You reinforce some stuff as well as 835 00:45:53,000 --> 00:45:57,160 Speaker 2: showed me some new stuff. Let's talk about the age 836 00:45:57,320 --> 00:46:02,160 Speaker 2: you decided to go into competing natural fitness and the 837 00:46:02,280 --> 00:46:04,600 Speaker 2: reason why I want to say that because, as I said, 838 00:46:04,840 --> 00:46:06,640 Speaker 2: we all get older. There are things that we can 839 00:46:06,760 --> 00:46:08,680 Speaker 2: and we cannot do. And if you were just pumping 840 00:46:08,760 --> 00:46:11,480 Speaker 2: yourself filled with drugs. Well, then it would be like, oh, 841 00:46:11,560 --> 00:46:13,840 Speaker 2: that's why you know you look like that, and I 842 00:46:13,960 --> 00:46:15,960 Speaker 2: see you and you often have a very you know. 843 00:46:16,600 --> 00:46:18,920 Speaker 2: You know, your shirts cover your body well, so you 844 00:46:19,040 --> 00:46:23,880 Speaker 2: don't look, you know, like jailhouse. You look, you look great. 845 00:46:24,880 --> 00:46:27,879 Speaker 2: But what are the things that as the older people 846 00:46:28,000 --> 00:46:29,920 Speaker 2: or even the younger people, you know, what are the 847 00:46:30,080 --> 00:46:34,360 Speaker 2: things you feel the fundamentals to concentrate on for fitness 848 00:46:34,520 --> 00:46:42,320 Speaker 2: of muscle out hurting yourself? You know? Yeah, nutrition, muscle, 849 00:46:42,360 --> 00:46:44,200 Speaker 2: you know, I heard six packs of Mate in the kitchen, 850 00:46:44,280 --> 00:46:47,080 Speaker 2: for sure, But I want to be active, but I 851 00:46:47,120 --> 00:46:48,960 Speaker 2: don't want to hurt myself. And all of a sudden, 852 00:46:49,000 --> 00:46:50,960 Speaker 2: spend three months in the gym and I'm going to 853 00:46:51,360 --> 00:46:53,880 Speaker 2: three years limping. What do I do? 854 00:46:54,520 --> 00:46:57,960 Speaker 1: My fitness journey started when I was in my early thirties. 855 00:46:58,320 --> 00:47:00,360 Speaker 1: I was into weight training since I was high school, 856 00:47:01,080 --> 00:47:03,440 Speaker 1: but my fitness journey started in my early thirties. My 857 00:47:03,520 --> 00:47:06,960 Speaker 1: motivation was at that time I had two young daughters 858 00:47:07,080 --> 00:47:10,600 Speaker 1: and my son was an infant. And I looked up 859 00:47:10,640 --> 00:47:13,000 Speaker 1: and I asked myself, do I want to be able 860 00:47:13,040 --> 00:47:15,359 Speaker 1: to play basketball in the driveway with this boy when 861 00:47:15,360 --> 00:47:18,600 Speaker 1: he's seventeen and if I do what kind of condition. 862 00:47:18,760 --> 00:47:22,359 Speaker 1: That's what the starting point was. Eventually it became what's 863 00:47:22,400 --> 00:47:24,560 Speaker 1: going to be my final destination. We talked about where 864 00:47:24,600 --> 00:47:28,520 Speaker 1: you're trying to go without trying to go? Is a 865 00:47:28,680 --> 00:47:30,879 Speaker 1: healthy one hundred and four. That's the number of my head, 866 00:47:31,400 --> 00:47:36,400 Speaker 1: A healthy, active one hundred four. So it began with 867 00:47:36,560 --> 00:47:39,359 Speaker 1: weight training because I liked weight training. Then I learned 868 00:47:39,400 --> 00:47:43,640 Speaker 1: to eat better. I chose natural bodybuilding, which means it's 869 00:47:43,680 --> 00:47:47,760 Speaker 1: drug tested, no steroids, none of that stuff. So I accepted, 870 00:47:47,880 --> 00:47:49,560 Speaker 1: I'm not going to be the two hundred and eighty 871 00:47:49,600 --> 00:47:52,839 Speaker 1: pound this dude. I'm going to be a really fit 872 00:47:53,280 --> 00:47:53,719 Speaker 1: this dude. 873 00:47:54,760 --> 00:47:55,440 Speaker 2: And so. 874 00:47:57,200 --> 00:47:59,640 Speaker 1: My journey was about what's the best way to eat, 875 00:48:00,440 --> 00:48:03,600 Speaker 1: what's the best way to maintain muscle, because maintaining muscle 876 00:48:04,200 --> 00:48:06,239 Speaker 1: is key, especially as you get older. Once you get 877 00:48:06,239 --> 00:48:09,759 Speaker 1: past the age of thirty five forty, muscle declines will 878 00:48:09,800 --> 00:48:12,440 Speaker 1: happen naturally unless you work against it. But if you 879 00:48:12,560 --> 00:48:15,279 Speaker 1: maintain the muscle, it protects you almost from everything else 880 00:48:15,280 --> 00:48:18,040 Speaker 1: in terms of the strength of your immune system. People 881 00:48:18,080 --> 00:48:20,000 Speaker 1: don't know most of the things that lead to elderly 882 00:48:20,880 --> 00:48:23,880 Speaker 1: health issues is falling and if you let you know, 883 00:48:24,160 --> 00:48:26,040 Speaker 1: if you have more muscle, you're less likely to fall, 884 00:48:26,480 --> 00:48:28,120 Speaker 1: and when you do fall, you're less likely to break 885 00:48:28,160 --> 00:48:31,000 Speaker 1: something and impair your mobility, which creates all kinds of 886 00:48:31,080 --> 00:48:36,000 Speaker 1: other cascading health effects. So so David, my my simple 887 00:48:36,080 --> 00:48:40,520 Speaker 1: thing is I want to maintain my body and also 888 00:48:40,640 --> 00:48:44,480 Speaker 1: my mind and my you know, emotions, the way somebody 889 00:48:44,520 --> 00:48:46,839 Speaker 1: would maintain their car if they if they carried about 890 00:48:46,920 --> 00:48:47,640 Speaker 1: cared about their car. 891 00:48:48,360 --> 00:48:48,840 Speaker 2: And I'm. 892 00:48:50,440 --> 00:48:53,480 Speaker 1: I'm saying there's nothing that I'm that I can't simple. 893 00:48:54,800 --> 00:49:03,040 Speaker 2: When I was thirty three, what is a simple schedule 894 00:49:03,360 --> 00:49:07,040 Speaker 2: for somebody who doesn't want to compete? But what is 895 00:49:07,080 --> 00:49:09,080 Speaker 2: a simple schedule? Daily? Weekly? 896 00:49:09,200 --> 00:49:09,360 Speaker 1: You know? 897 00:49:09,600 --> 00:49:12,360 Speaker 2: Like, and I'll get into a really quick second, and 898 00:49:12,400 --> 00:49:15,680 Speaker 2: I'll tell you something a doctor told me. I ripped 899 00:49:15,680 --> 00:49:18,799 Speaker 2: one rotator cuff when I was snowboarding. I fell down 900 00:49:19,080 --> 00:49:21,279 Speaker 2: and it ripped right, and then I was like, you know, 901 00:49:21,320 --> 00:49:24,880 Speaker 2: I'm not gonna snowboard anymore. Then I was diving in Mexico, 902 00:49:25,840 --> 00:49:28,160 Speaker 2: not a crazy cliff, but like twenty feet and I 903 00:49:28,239 --> 00:49:31,360 Speaker 2: went down and and it was shallow. I shouldn't have 904 00:49:31,360 --> 00:49:34,839 Speaker 2: been diving head first. I go and the sand comes 905 00:49:34,920 --> 00:49:37,120 Speaker 2: up on me quicker. So I pushed myself up. You know, 906 00:49:37,480 --> 00:49:39,480 Speaker 2: as I'm in the forward dog and I ripped my 907 00:49:39,520 --> 00:49:41,239 Speaker 2: other cup. I'm like, I'm not dying. I go to 908 00:49:41,239 --> 00:49:44,160 Speaker 2: a doctor. He go, damn, it wasn't the diver, wasn't 909 00:49:44,200 --> 00:49:47,400 Speaker 2: the fall. Let me tell you something, he said, you 910 00:49:47,520 --> 00:49:50,359 Speaker 2: see rotator cuff injuries on women. I said, not often. 911 00:49:50,400 --> 00:49:52,640 Speaker 2: He said, I'll tell you why. Because you were probably 912 00:49:52,719 --> 00:49:55,600 Speaker 2: the cool kid in school, Damen who wore that heavy 913 00:49:55,640 --> 00:49:58,480 Speaker 2: ass book bag on one arm. And I don't play golf, 914 00:49:58,640 --> 00:50:01,120 Speaker 2: and he said, and so the guys who had the 915 00:50:01,200 --> 00:50:03,160 Speaker 2: big clubs alarm and say, you know, when you're doing 916 00:50:03,239 --> 00:50:08,239 Speaker 2: that on one arm, it's slowly ripping at your rotator cuff. 917 00:50:08,440 --> 00:50:13,040 Speaker 2: You're fifteen, you're twenty five, it's ripping at it. Then 918 00:50:13,080 --> 00:50:15,120 Speaker 2: you sleep at night on it, and it's thirty to 919 00:50:15,239 --> 00:50:17,480 Speaker 2: forty pounds on it, and then all of a sudden, 920 00:50:17,800 --> 00:50:21,800 Speaker 2: it's gonna pop pop for no reason because you've ripped 921 00:50:21,840 --> 00:50:24,839 Speaker 2: away at it for years. Now I've learned that. Now. 922 00:50:25,080 --> 00:50:28,239 Speaker 2: It took me years to get myself back. But I 923 00:50:28,360 --> 00:50:30,319 Speaker 2: say that to say the prior that what I used 924 00:50:30,360 --> 00:50:31,799 Speaker 2: to do was I used to one hundred, one hundred 925 00:50:31,800 --> 00:50:33,480 Speaker 2: and fifty push ups to day, because what I did 926 00:50:33,640 --> 00:50:35,440 Speaker 2: is I woke up, I knocked out twenty and then 927 00:50:35,480 --> 00:50:37,600 Speaker 2: throughout the day I knocked out more. And even if 928 00:50:37,640 --> 00:50:40,279 Speaker 2: I didn't get to hit the gym heavy, I got 929 00:50:40,360 --> 00:50:44,400 Speaker 2: that in and that kept my adrenaline running, you know, 930 00:50:44,520 --> 00:50:47,960 Speaker 2: it kept my posture that's horrible. It kept me upright, 931 00:50:48,400 --> 00:50:51,800 Speaker 2: and it was something I can do anywhere and everywhere, 932 00:50:51,880 --> 00:50:55,279 Speaker 2: no matter how much I'm I'm traveling. Add that to now, 933 00:50:55,760 --> 00:50:58,600 Speaker 2: you know, making sure that I oxidized in my body 934 00:50:58,600 --> 00:51:01,080 Speaker 2: as much as possible with green drinks, and I do 935 00:51:01,239 --> 00:51:04,040 Speaker 2: red lights, and I do all kinds of stuff for inflammation. 936 00:51:04,719 --> 00:51:07,960 Speaker 2: But what is the everyday person right now? Some basics 937 00:51:08,120 --> 00:51:10,880 Speaker 2: today that Alfred can say, you know what, just what 938 00:51:11,000 --> 00:51:13,359 Speaker 2: I do now, it'll start you on the right track. 939 00:51:13,560 --> 00:51:16,200 Speaker 1: First of all, just make up your mind. You're gonna 940 00:51:16,239 --> 00:51:19,520 Speaker 1: do some weight kind of weight bearing exercises. Push ups 941 00:51:19,600 --> 00:51:24,560 Speaker 1: is fine, Squats, push ups is fine. Say you're gonna 942 00:51:24,560 --> 00:51:26,759 Speaker 1: do it five days a week. This is why I 943 00:51:26,760 --> 00:51:28,759 Speaker 1: tell people five days a week, because if you're a 944 00:51:28,800 --> 00:51:31,040 Speaker 1: busy professional, you know you're gonna miss one or two. 945 00:51:32,120 --> 00:51:36,279 Speaker 1: If you shoot for five, you'll get three. But said 946 00:51:36,280 --> 00:51:39,520 Speaker 1: you're gonna do some kind of strength weight bearing muscle building. 947 00:51:39,560 --> 00:51:44,520 Speaker 2: Mm hm have to be weight and squats can be 948 00:51:44,560 --> 00:51:48,319 Speaker 2: air squats, body right, no weight, say no. 949 00:51:48,360 --> 00:51:50,160 Speaker 1: Matter what, if I have to do it at home, 950 00:51:50,200 --> 00:51:51,680 Speaker 1: I could do it in my office, whatever it is. 951 00:51:52,239 --> 00:51:55,600 Speaker 1: Because it's about consistency. The best exercise is the one 952 00:51:55,640 --> 00:51:58,200 Speaker 1: you're going to do. So if you out and you 953 00:51:58,280 --> 00:51:59,680 Speaker 1: say this is what I'm going to do five days 954 00:51:59,680 --> 00:52:02,680 Speaker 1: a week, going to do this thing, then the second 955 00:52:02,760 --> 00:52:06,319 Speaker 1: thing is drink a lot of water. Just drink water. 956 00:52:07,400 --> 00:52:09,879 Speaker 1: Drake is trying to shoot for a gallon a day, 957 00:52:10,360 --> 00:52:13,120 Speaker 1: eight glass, last of the day. Like you said, every 958 00:52:13,160 --> 00:52:15,560 Speaker 1: day you're not going to get there, but most days 959 00:52:15,560 --> 00:52:17,280 Speaker 1: you'll get there once you get into the habit. 960 00:52:21,480 --> 00:52:23,520 Speaker 2: People. And you know what, I talked to the five 961 00:52:23,600 --> 00:52:26,640 Speaker 2: hour energy guy and the guy who makes things that 962 00:52:26,800 --> 00:52:29,920 Speaker 2: will probably kill you. Uh, and he's he's actually a 963 00:52:29,960 --> 00:52:32,279 Speaker 2: great guy. You know what. He's spending most of his money, 964 00:52:32,280 --> 00:52:34,400 Speaker 2: he does about a billion things a year. He's spending 965 00:52:34,440 --> 00:52:37,879 Speaker 2: most of his money on new technology for clean water. 966 00:52:38,600 --> 00:52:42,000 Speaker 2: And he said, because almost all the ailments we have 967 00:52:42,400 --> 00:52:47,640 Speaker 2: is either the lack of water or dirty water. Oh 968 00:52:47,719 --> 00:52:49,640 Speaker 2: you know weather it is right because all the fertilizer 969 00:52:49,680 --> 00:52:52,960 Speaker 2: are running into our our systems and whatever. But if 970 00:52:53,040 --> 00:52:55,520 Speaker 2: you weren't drinking, because your body's made of water, and 971 00:52:55,560 --> 00:52:57,879 Speaker 2: if you drink more of what it would flush things 972 00:52:58,000 --> 00:53:01,960 Speaker 2: through your body, losing weight. It fills you, you don't 973 00:53:02,000 --> 00:53:05,000 Speaker 2: want to eat as much, and it cleaned your entire system. 974 00:53:05,920 --> 00:53:08,359 Speaker 1: I am never thirsty. If you get to your point 975 00:53:08,360 --> 00:53:11,640 Speaker 1: where you're thirsty, you are in fact dehydrated. And so 976 00:53:11,840 --> 00:53:14,520 Speaker 1: you don't drink when you're thirsty. You just drink all 977 00:53:14,560 --> 00:53:16,800 Speaker 1: the time. So you're never thirsty. And it's not about you, know, 978 00:53:16,960 --> 00:53:19,399 Speaker 1: because us bodybuilds are known for carrying the gallon around 979 00:53:19,440 --> 00:53:23,040 Speaker 1: with us in the gym. That's extreme. You just say, well, 980 00:53:23,040 --> 00:53:25,560 Speaker 1: wake up. I keep a glass of water by my bedside. 981 00:53:25,840 --> 00:53:27,680 Speaker 1: When I wake up in the morning, I drink a glass. 982 00:53:27,960 --> 00:53:33,359 Speaker 2: You just well, I didn't know. But there's a there's 983 00:53:33,360 --> 00:53:36,240 Speaker 2: a bigger thing that you can buy and it says's 984 00:53:36,320 --> 00:53:38,200 Speaker 2: kind of like put you on pace. I remember I 985 00:53:38,280 --> 00:53:40,640 Speaker 2: bought the bottle to break my habits, and I started 986 00:53:40,719 --> 00:53:42,880 Speaker 2: drinking it. I told you, for the first two days, 987 00:53:43,239 --> 00:53:44,960 Speaker 2: I don't want to give you too much information, but 988 00:53:45,280 --> 00:53:48,399 Speaker 2: I felt like I was gonna pop. And then when 989 00:53:48,440 --> 00:53:52,640 Speaker 2: it finally all settled in, I went bathroom several times 990 00:53:53,160 --> 00:53:57,759 Speaker 2: and I yeah, I purged myself and that was I 991 00:53:57,800 --> 00:53:59,480 Speaker 2: felt like the lightest person in the world. 992 00:53:59,520 --> 00:54:01,319 Speaker 1: And I got you still eighty before or three days 993 00:54:01,360 --> 00:54:04,720 Speaker 1: you will But a bend said, are you're gonna give. 994 00:54:04,560 --> 00:54:05,319 Speaker 2: Me the water that I need? 995 00:54:05,480 --> 00:54:07,759 Speaker 1: Okay, I'm good, and then you buy it up. But 996 00:54:07,920 --> 00:54:09,960 Speaker 1: like I said, whether you do the big bottle, you know, 997 00:54:10,080 --> 00:54:12,239 Speaker 1: my girls a big bottle, that's nothing wrong with that. 998 00:54:13,040 --> 00:54:15,960 Speaker 1: What I would work for me was glass of water 999 00:54:16,040 --> 00:54:18,439 Speaker 1: when I wake up, the last of water with every meal, 1000 00:54:18,960 --> 00:54:20,680 Speaker 1: last water before I went to bed. I was gonna 1001 00:54:20,680 --> 00:54:23,040 Speaker 1: get at least five glasses that way. Anyway, Then it 1002 00:54:23,120 --> 00:54:26,440 Speaker 1: was about squeezing the other three. Do what works for you. 1003 00:54:26,960 --> 00:54:28,360 Speaker 1: When people say what's the right way to do it, 1004 00:54:28,400 --> 00:54:30,560 Speaker 1: I'm like, there's no right way. It's what you're willing 1005 00:54:30,680 --> 00:54:32,879 Speaker 1: to do that works for you and that you don't 1006 00:54:32,920 --> 00:54:35,200 Speaker 1: feel as a chore. So if you do that, and 1007 00:54:35,320 --> 00:54:37,440 Speaker 1: I think the ten thousand steps a day, though it 1008 00:54:37,440 --> 00:54:40,520 Speaker 1: doesn't always have to be ten thousand to ten thousand 1009 00:54:40,600 --> 00:54:42,600 Speaker 1: a day, is a good goal. If you could do 1010 00:54:42,680 --> 00:54:45,920 Speaker 1: those three things. And my other one that I only 1011 00:54:46,000 --> 00:54:49,399 Speaker 1: learned to respect in the last ten years, making sure 1012 00:54:49,440 --> 00:54:51,279 Speaker 1: you get at least seven hours of sleep a day. 1013 00:54:52,239 --> 00:54:55,719 Speaker 1: You do those four things, those habits will lead to 1014 00:54:55,840 --> 00:54:58,600 Speaker 1: other habits will lead to other habits. And I think 1015 00:54:58,640 --> 00:55:01,200 Speaker 1: what intimidates people Again, there are people who follow me 1016 00:55:01,280 --> 00:55:03,719 Speaker 1: on social media and they see the bodybuilding shots and 1017 00:55:03,840 --> 00:55:05,719 Speaker 1: they think they have to do what I'm doing now, 1018 00:55:06,719 --> 00:55:08,080 Speaker 1: And I always have to say that this is not 1019 00:55:08,200 --> 00:55:12,960 Speaker 1: where I started. Start with the easiest, most consistent thing 1020 00:55:13,040 --> 00:55:15,319 Speaker 1: you can do, but just do it, and what will 1021 00:55:15,360 --> 00:55:17,439 Speaker 1: happen is you make progress, You'll pick up other things, 1022 00:55:17,480 --> 00:55:19,560 Speaker 1: You'll learn more, and next thing you know, you might 1023 00:55:19,640 --> 00:55:21,480 Speaker 1: be competing in a body going show or some of them, 1024 00:55:21,680 --> 00:55:24,600 Speaker 1: something like that. But it's not about the shows. For me, 1025 00:55:24,920 --> 00:55:26,480 Speaker 1: that's just my heart. That's like a sport that I 1026 00:55:26,560 --> 00:55:30,000 Speaker 1: have with It's like golf. For me, it's the daily 1027 00:55:30,680 --> 00:55:33,200 Speaker 1: lifestyle choices I want to make so that I can 1028 00:55:33,280 --> 00:55:39,200 Speaker 1: have a robust, productive business life, professional life, social life. 1029 00:55:40,160 --> 00:55:44,520 Speaker 1: I'm wanna have fun in my sixties and seventies and forward, 1030 00:55:44,880 --> 00:55:47,520 Speaker 1: not just kind of be just making it through in 1031 00:55:47,640 --> 00:55:48,080 Speaker 1: these years. 1032 00:55:52,320 --> 00:55:54,440 Speaker 2: Well, you know, every time I told you I learned 1033 00:55:54,440 --> 00:55:56,080 Speaker 2: a lone I want, I'm going to recap kind of 1034 00:55:56,239 --> 00:55:59,440 Speaker 2: on the thing you said but man, you know, Afred, 1035 00:56:00,080 --> 00:56:01,959 Speaker 2: can we find you on social media? 1036 00:56:02,320 --> 00:56:06,040 Speaker 1: And dj R? I'm very My kids call me a 1037 00:56:06,120 --> 00:56:09,480 Speaker 1: social media o G. I'm particularly active on Instagram and LinkedIn, 1038 00:56:09,920 --> 00:56:12,440 Speaker 1: but I on Twitter and Facebook as well, but everywhere 1039 00:56:12,440 --> 00:56:12,879 Speaker 1: I'm the same. 1040 00:56:18,560 --> 00:56:21,520 Speaker 2: So I want to sum up people will only a 1041 00:56:21,600 --> 00:56:24,080 Speaker 2: couple of topics that we have really touched on and 1042 00:56:24,400 --> 00:56:28,760 Speaker 2: we learned from today, is that, first of all, whatever 1043 00:56:28,840 --> 00:56:32,160 Speaker 2: you're doing, there is no shortage of what you're doing, 1044 00:56:32,480 --> 00:56:34,799 Speaker 2: and you don't put yourself in a box. You find 1045 00:56:34,800 --> 00:56:37,440 Speaker 2: other platforms, You find other ways to deliver it. If 1046 00:56:37,520 --> 00:56:40,040 Speaker 2: the fundamentals are there, then you can find other ways 1047 00:56:40,080 --> 00:56:43,400 Speaker 2: to go about it. Skills in learning how to communicate it. 1048 00:56:43,520 --> 00:56:46,360 Speaker 2: First of all, when you are talking about writing barrants 1049 00:56:46,400 --> 00:56:48,879 Speaker 2: of the things you know right, write that destination where 1050 00:56:48,920 --> 00:56:51,640 Speaker 2: you're gonna land, you listen twice as much as you 1051 00:56:52,560 --> 00:56:56,959 Speaker 2: you speak, and never to assume finish somebody's life story 1052 00:56:57,160 --> 00:57:01,359 Speaker 2: or sentence. Don't do either one of those. Never never right. 1053 00:57:02,719 --> 00:57:05,160 Speaker 2: You know you said four things are critical for help. 1054 00:57:05,239 --> 00:57:06,719 Speaker 2: I'm going to add one more to it that I 1055 00:57:06,800 --> 00:57:11,480 Speaker 2: think I've actually heard from you too. So of course, 1056 00:57:11,600 --> 00:57:18,240 Speaker 2: hydrate yourself, sleep, do an activity that you can do, 1057 00:57:18,560 --> 00:57:22,720 Speaker 2: no matter what kind of type of resistance, whatever, you 1058 00:57:22,920 --> 00:57:28,800 Speaker 2: can do. Burn calories from walking. And we talk about nutrition. 1059 00:57:28,960 --> 00:57:30,800 Speaker 2: But one thing you said that was really if you 1060 00:57:30,960 --> 00:57:33,600 Speaker 2: just think about nutrition, is you said, I believe never 1061 00:57:33,960 --> 00:57:36,600 Speaker 2: drink your calories. I think that's what you said. I'm 1062 00:57:36,640 --> 00:57:39,560 Speaker 2: not sure if it was you, because people don't realize 1063 00:57:39,600 --> 00:57:41,960 Speaker 2: that I am number one to sell somebody to put 1064 00:57:42,000 --> 00:57:46,800 Speaker 2: anything down. But if I have a sprite that I 1065 00:57:46,920 --> 00:57:51,360 Speaker 2: can knock out in literally one minute, or a big 1066 00:57:51,520 --> 00:57:54,800 Speaker 2: ass juicy slice of cake that's going to satisfy me 1067 00:57:55,080 --> 00:57:58,480 Speaker 2: for half the day of day, it takes me a while. 1068 00:57:59,600 --> 00:58:02,800 Speaker 2: Don't your calories? You know what I mean? Like, if 1069 00:58:02,800 --> 00:58:07,000 Speaker 2: you're gonna do wrong, do wrong right, you know, and 1070 00:58:07,160 --> 00:58:08,600 Speaker 2: do the cake if you have to. You know what 1071 00:58:08,640 --> 00:58:11,040 Speaker 2: I mean? A simple point. You know what I mean. 1072 00:58:11,080 --> 00:58:13,720 Speaker 1: I have a ginger beer. It's pure ginger, like it's 1073 00:58:13,760 --> 00:58:16,440 Speaker 1: the real ginger beer. But you're right. You did. To 1074 00:58:16,480 --> 00:58:18,000 Speaker 1: have that conversation. I was like, you know, if I 1075 00:58:18,120 --> 00:58:20,600 Speaker 1: want something sweet, I'll get a piece of cake because 1076 00:58:20,640 --> 00:58:23,160 Speaker 1: I like chocolate cake. I'll have a piece of chocolate. 1077 00:58:23,160 --> 00:58:26,160 Speaker 1: It's my I love chocolate. But you're right, it's better 1078 00:58:26,240 --> 00:58:28,960 Speaker 1: to eat it than to drink it, because drinking it, 1079 00:58:29,040 --> 00:58:31,880 Speaker 1: you're literally mainlining it into your bloodstream. 1080 00:58:36,480 --> 00:58:38,440 Speaker 2: And when I did it, you know what, I dropped 1081 00:58:38,480 --> 00:58:41,880 Speaker 2: forty pounds when I stopped just drinking liquor because I 1082 00:58:42,000 --> 00:58:47,640 Speaker 2: was doing vodkas and tonics and I was putting in 1083 00:58:47,880 --> 00:58:53,200 Speaker 2: two thousand and fifteen hundred to two thousand calories are 1084 00:58:53,400 --> 00:58:57,000 Speaker 2: needed in my body, when I could have just eate 1085 00:58:57,080 --> 00:59:00,840 Speaker 2: some bullshit and only put four hundred cal reason my body, 1086 00:59:01,600 --> 00:59:04,640 Speaker 2: and I still would have felt bad, but a good bad. 1087 00:59:06,880 --> 00:59:08,960 Speaker 1: And I've only been learning this in the you know, 1088 00:59:09,560 --> 00:59:13,200 Speaker 1: the post age forty five. This way, I'm going to 1089 00:59:13,280 --> 00:59:16,440 Speaker 1: really think what do I really want versus what it 1090 00:59:16,440 --> 00:59:19,120 Speaker 1: would be nice to have. I say no to a 1091 00:59:19,240 --> 00:59:22,280 Speaker 1: lot of nice to have to get what I really 1092 00:59:22,480 --> 00:59:25,880 Speaker 1: really and I am so much happier now at this 1093 00:59:25,960 --> 00:59:28,480 Speaker 1: stage in my life. You really want, I do what 1094 00:59:28,640 --> 00:59:30,960 Speaker 1: I really want to do, and I understand that means 1095 00:59:31,000 --> 00:59:33,400 Speaker 1: there's some other things that'll be nice to do, but 1096 00:59:33,520 --> 00:59:36,840 Speaker 1: it's okay. And then where that's like you said, would 1097 00:59:36,840 --> 00:59:38,880 Speaker 1: you really want if you're going to get extra two 1098 00:59:38,920 --> 00:59:42,400 Speaker 1: thousand caldariesons you don't want to from you know, vodka, 1099 00:59:42,480 --> 00:59:45,280 Speaker 1: that'd be nice to have at ITA's me, I'd rather 1100 00:59:45,360 --> 00:59:47,880 Speaker 1: have a piece of chocolate cake that I really really want. 1101 00:59:48,240 --> 00:59:50,680 Speaker 1: But it benefits you to that even if you do 1102 00:59:50,840 --> 00:59:54,280 Speaker 1: make choices, and I try not to assign those type 1103 00:59:54,280 --> 00:59:56,760 Speaker 1: of moral judgments to choices because that can create a 1104 00:59:56,840 --> 00:59:59,600 Speaker 1: guilt cycle that's not good for us either. But you're 1105 00:59:59,640 --> 01:00:02,439 Speaker 1: getting it's worth it to you. And so many people 1106 01:00:02,720 --> 01:00:06,240 Speaker 1: lose time, lose money, lose relationships because they're accepting the 1107 01:00:06,960 --> 01:00:10,040 Speaker 1: nice to have relationships and they're sacrificing the relationships they're 1108 01:00:10,040 --> 01:00:12,200 Speaker 1: really valuable to them. So it applies to everything. I 1109 01:00:12,320 --> 01:00:14,040 Speaker 1: say no to a lot of stuff, so I can 1110 01:00:14,600 --> 01:00:15,920 Speaker 1: say yes to everything I really. 1111 01:00:15,800 --> 01:00:24,120 Speaker 2: Want, powerful, powerful stuff. Man. Thank you so much, man, 1112 01:00:24,360 --> 01:00:26,600 Speaker 2: and I look forward to our next conversations. Thank you 1113 01:00:26,680 --> 01:00:29,120 Speaker 2: for spending that moment with me and everybody else. And 1114 01:00:29,200 --> 01:00:30,480 Speaker 2: I know that a lot of people are going to 1115 01:00:30,640 --> 01:00:33,000 Speaker 2: have very special moments off of our conversation. And I 1116 01:00:33,080 --> 01:00:36,640 Speaker 2: appreciate you, Alfred likewise, and I'll be following you as always, 1117 01:00:36,680 --> 01:00:40,960 Speaker 2: be getting inspired every day. Man, Thank you all right. Peace. 1118 01:00:45,800 --> 01:00:48,520 Speaker 2: That Moment with Damon John is a production of the 1119 01:00:48,600 --> 01:00:52,480 Speaker 2: Black Effect Podcast Network. For more podcasts from the Black 1120 01:00:52,560 --> 01:00:57,600 Speaker 2: Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts, or 1121 01:00:58,040 --> 01:01:01,320 Speaker 2: wherever you listen to your favorite show, and don't forget 1122 01:01:01,400 --> 01:01:05,640 Speaker 2: to subscribe to and rate the show. And of course 1123 01:01:05,680 --> 01:01:07,080 Speaker 2: you can all connect with me on any of my 1124 01:01:07,200 --> 01:01:12,280 Speaker 2: social media platforms. At The Shark, Damon spelt like Raymond, 1125 01:01:12,360 --> 01:01:12,880 Speaker 2: but what a d