WEBVTT - S6, Part 2 | Ep 4: Epic Astroturfing

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<v Speaker 1>So far this season, we've focused on the gas industry's

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<v Speaker 1>most recent fight, electrification. Remember this is Sue Forrester, vice

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<v Speaker 1>president of Advocacy and Outreach at the American Gas Association,

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<v Speaker 1>a trade group for utilities, talking about the industry's recent

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<v Speaker 1>strategy to stop the wave of local gas bands.

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<v Speaker 2>So the idea behind choice is to really get ahead

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<v Speaker 2>of the localities, the big cities and counties, and say

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<v Speaker 2>we are allowing our customers the right to be hooked

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<v Speaker 2>up to any kind of energy they would like. So again,

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<v Speaker 2>preserving energy choice, because we're trying to beat counties and

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<v Speaker 2>localities from passing bands that then force the hand of

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<v Speaker 2>governors and state legislators to pass something nationwide.

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<v Speaker 1>Today, an early precursor of that fight that should have

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<v Speaker 1>been a preview for environmentalists of what they would be

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<v Speaker 1>up against, a fight not about buildings, but about trucks.

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<v Speaker 1>At the ports of Los Angeles and Long Beach five

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<v Speaker 1>years ago.

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<v Speaker 3>In twenty seventeen, the Los Angeles and Long Beach ports

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<v Speaker 3>basically were aware that the pollution in the area was

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<v Speaker 3>getting out of control and they had to do something

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<v Speaker 3>about it.

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<v Speaker 1>And in twenty twenty one, reporters from the Los Angeles

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<v Speaker 1>Times and Floodlight and environmental news collaborative that partners with

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<v Speaker 1>local outlets and The Guardian dug into how the ports

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<v Speaker 1>made their decision.

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<v Speaker 3>I'm Miranda Green. I'm an editor and investigative reporter at Floodlight.

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<v Speaker 4>I'm Sammy Roth. They cover energy for the Los Angeles Times.

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<v Speaker 1>The trucks coming and going from the ports were severely

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<v Speaker 1>polluting the surrounding neighborhoods, creating a major air quality problem

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<v Speaker 1>and related health problems for the people who lived there.

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<v Speaker 1>So port officials set about trying to do something about it,

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<v Speaker 1>and they came up with two potential solutions.

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<v Speaker 3>One was to transition from diesel engine trucks to all

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<v Speaker 3>electric vehicle trucks. The idea is that the technology would

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<v Speaker 3>take a little bit longer to catch up, and it

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<v Speaker 3>might be a longer timeline to be able to do so,

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<v Speaker 3>but it would go from heavy polluting trucks to a

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<v Speaker 3>much cleaner, obviously zero missions vehicle.

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<v Speaker 1>So option one transition to electric vehicles and option two.

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<v Speaker 3>And then the second idea was that there would be

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<v Speaker 3>a bit of a transition, that they would transition to

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<v Speaker 3>natural gas trucks instead, with the idea that eventually they

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<v Speaker 3>would move towards electric vehicles when the technology was more

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<v Speaker 3>readily available and cheaper.

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<v Speaker 1>In other words, back to the idea again of using

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<v Speaker 1>gas as a bridge fuel and kicking the can on

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<v Speaker 1>alletrification down the road to an indefinite date in the future.

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<v Speaker 3>Natural gas is cleaner than diesel, It does not as

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<v Speaker 3>emit as much, but it is still a midscarbon and

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<v Speaker 3>is a lot dirtier than moving over to electric vehicles entirely.

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<v Speaker 1>So one proposal would make the port a big new

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<v Speaker 1>customer for companies selling natural gas for vehicles, and one

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<v Speaker 1>would not. One would connect natural gas to clean air

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<v Speaker 1>and environmental solutions in general, the other not so much.

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<v Speaker 1>One of the groups that showed up to support the

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<v Speaker 1>gas option was the California Natural Gas Vehicle Coalition, whose

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<v Speaker 1>backers included SOCl GAS. As you can imagine, there was

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<v Speaker 1>a lot at stake here for the gas industry to

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<v Speaker 1>decide which route to take. The port's solicited public input.

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<v Speaker 3>So they brought together community members in the area to

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<v Speaker 3>speak about it, and they held many hearings. They did

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<v Speaker 3>a lot of community of times.

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<v Speaker 1>By this point in the season, after hearing about a

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<v Speaker 1>number of different tactics used by the industry to promote

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<v Speaker 1>gas use might have some inkling of what's coming.

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<v Speaker 4>There were definitely strong rumors at the ports of la

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<v Speaker 4>and Long Beach at the time when this was all

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<v Speaker 4>going down in twenty seventeen that there were folks getting paid.

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<v Speaker 4>It was something that was talked about pervasively among people

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<v Speaker 4>involved with this that some people were getting paid to comment,

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<v Speaker 4>but it was not something that could be proven easily,

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<v Speaker 4>and so it's been several years, but we were able

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<v Speaker 4>to come in and prove this.

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<v Speaker 1>That's the story we're going to get into today. What

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<v Speaker 1>was happening in a few years right before proposed gas

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<v Speaker 1>bands ignited a war between environmentalists and the gas industry

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<v Speaker 1>that's coming up after this quick break.

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<v Speaker 4>I'm Michael Starn, local resident, So I'm concerned citizen of

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<v Speaker 4>this area and we need.

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<v Speaker 5>To start using near zero trucks there nineteen ninety percent

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<v Speaker 5>cleaner irreliable today. I don't agree that we should wait

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<v Speaker 5>for zero technologies in the future.

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<v Speaker 6>When you just start using these near zero trucks that

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<v Speaker 6>are nine nine percent cleaner and reliable today, I don't

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<v Speaker 6>agree that we should wait for zero technologies in the

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<v Speaker 6>future when we have ninety nine percent cleaner near zero today.

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<v Speaker 4>I don't agree that we should wait phrazero technologies when

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<v Speaker 4>we have trucks that are much cleaner today.

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<v Speaker 7>Now.

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<v Speaker 6>I came here to fight for cleaner but that renewable

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<v Speaker 6>natural gas technology sounds pretty cool.

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<v Speaker 1>This is the public comment period of just one port

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<v Speaker 1>meeting in Los Angeles in August twenty seventeen. These folks

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<v Speaker 1>spoke one after the other, all saying very similar things.

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<v Speaker 4>A group called Climate Investigation Center did an analysis of

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<v Speaker 4>comments and saw that there were a couple of dozen

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<v Speaker 4>people who spoke at these meetings who seemingly were repeating

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<v Speaker 4>the talking points of the gas industry. But you know,

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<v Speaker 4>unclear how many of those may or may not have

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<v Speaker 4>been getting paid.

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<v Speaker 1>This is Sammy Roth from the Los Angeles Times again.

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<v Speaker 1>He and reporters from Floodlight soon began finding a connection

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<v Speaker 1>between all of those commenters making similar comments and a

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<v Speaker 1>campaign services firm called Method.

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<v Speaker 4>We did find some documents indicating that it looked like

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<v Speaker 4>they were about nineteen or twenty people who this campaign

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<v Speaker 4>firm Method had on a list organized to show up

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<v Speaker 4>and talk at these meetings.

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<v Speaker 1>That got the reporting team wondering if they could track

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<v Speaker 1>some of these folks down, Could they get Method the

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<v Speaker 1>campaign firm that had hired all these people to talk

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<v Speaker 1>to them? Maybe, was the gas industry involved and did

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<v Speaker 1>the paid commenters know about any of it.

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<v Speaker 4>We were able to document that this campaign firm, Method

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<v Speaker 4>Campaign Services, was getting paid by a company called Clean

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<v Speaker 4>Energy Fuels, which is a natural gas vehicle fueling provider.

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<v Speaker 1>Method declined to be interviewed and referred Sammy and Miranda

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<v Speaker 1>to their client, Clean Energy Fuels, a company that supplies

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<v Speaker 1>natural gas for vehicles. Clean Energy Fuels is also one

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<v Speaker 1>of the backers of the California Natural Gas Vehicle Coalition,

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<v Speaker 1>which had been vocal in its support of the ports

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<v Speaker 1>opting for natural gas powered trucks. Greg Roche, Clean Energy's

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<v Speaker 1>vice president for sustainability acknowledged that Method did community outreach

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<v Speaker 1>as part of the gas industry campaign, but he said

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<v Speaker 1>he didn't know anything about the firm paying local residents.

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<v Speaker 4>We were able to talk with four or five different

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<v Speaker 4>people who were actually on the receiving ends of these

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<v Speaker 4>payments for Method, who lived in these communities around the ports,

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<v Speaker 4>were showing up to these hearings commenting in fa favor

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<v Speaker 4>of natural gas trucks and ultimately didn't realize that is

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<v Speaker 4>firm that had hired them and was paying them to

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<v Speaker 4>do this was an arm of the natural gas industry.

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<v Speaker 1>Not only did these hired commenters not know that they

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<v Speaker 1>were getting paid by the natural gas industry via a

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<v Speaker 1>pass through campaign organization, many of them actually thought they

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<v Speaker 1>were doing environmental work. Here's Miranda Green from Floodlight.

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<v Speaker 3>They said that they were specifically told to just speak

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<v Speaker 3>as if they were locals. One woman actually brought her

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<v Speaker 3>children to the hearings and kind of use them as

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<v Speaker 3>an example of why she didn't want diesel engine fuels

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<v Speaker 3>in her community. And the other distinction here, of course,

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<v Speaker 3>is that those individuals who were speaking and paid again,

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<v Speaker 3>they thought that they were working as part of an

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<v Speaker 3>environmental movement. Two people I spoke to they found the

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<v Speaker 3>jobs that method through indeed dot com and they were

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<v Speaker 3>actually advertised as environmental fellowship. So they had been told

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<v Speaker 3>and you did believe that the transition to natural gas

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<v Speaker 3>would be a better safer option than keeping the trucks

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<v Speaker 3>with diesel engines. So they did think they were standing

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<v Speaker 3>up for sustainability, but they didn't realize that they were

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<v Speaker 3>pushing that narrative and saying that they were supporting that

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<v Speaker 3>because the group they were working with was being paid

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<v Speaker 3>by a gas industry.

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<v Speaker 1>Here's one of the paid campaigners speaking during the public

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<v Speaker 1>comment period at a port meeting about her and her

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<v Speaker 1>children's asthma.

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<v Speaker 5>I am a local resident, not certified with the proposal

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<v Speaker 5>changes for the cap. The reason why I hit, why

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<v Speaker 5>i'm here, I'm persung with that pollution. Myself and my

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<v Speaker 5>son we suffer for severe allergies and asthma. I want

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<v Speaker 5>to ask you to please make the changes we need

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<v Speaker 5>near certain missions now. Please the community and myself. We

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<v Speaker 5>can't wait a couple of years for now, because we're

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<v Speaker 5>getting sick.

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<v Speaker 1>Now the time. What component she mentions there was a

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<v Speaker 1>key part of the industry's messaging natural gas vehicles would

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<v Speaker 1>reduce air pollution now converting all the ports trucks to

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<v Speaker 1>electric that would take at least two years. Here's clean

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<v Speaker 1>energy fuels. Greg Roche weighing in at that August twenty

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<v Speaker 1>seventeen port meeting. We heard audio from just a couple

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<v Speaker 1>minutes ago.

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<v Speaker 8>This is clearly a case where you can't let the

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<v Speaker 8>perfect get in the way of the good. This will

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<v Speaker 8>require a lot of leadership. But think of the significance

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<v Speaker 8>A child born today can enter kindergarten in five years

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<v Speaker 8>and breathe cleaner air thanks to bold action taken this year.

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<v Speaker 1>While Roche was knowingly representing the company he works for,

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<v Speaker 1>the local residents who were hired by Method and echoing

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<v Speaker 1>some of these same messages were not.

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<v Speaker 4>They thought they were doing something, you know, good for sustainability,

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<v Speaker 4>which is an argument whether or not they were that

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<v Speaker 4>they really didn't know about the natural gas industry involvement.

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<v Speaker 3>You can make the argument too that environmental groups have

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<v Speaker 3>paid advocates that work for environmental organizations who show up

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<v Speaker 3>at these hearings and testify in favor of those environmental groups.

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<v Speaker 3>But what we were seeing here is that we were

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<v Speaker 3>seeing locals come up and not identify themselves as campaigners

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<v Speaker 3>for METHOD campaigns or as being paid by clean energy fuels,

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<v Speaker 3>but just identify themselves as being locals who care about

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<v Speaker 3>the industry. And so that is kind of the distinction here.

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<v Speaker 3>They're asked beforehand to fill out these forms that say

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<v Speaker 3>who they are there with and who they are speaking

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<v Speaker 3>on behalf. But many of the people that I spoke to,

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<v Speaker 3>I spoke to five different individuals who said they were

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<v Speaker 3>paid through different campaigns, four of which were through Method,

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<v Speaker 3>and they said that they were specifically told to just

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<v Speaker 3>speak as if they were locals.

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<v Speaker 1>Remember the woman we heard just a minute ago, she

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<v Speaker 1>did not say she was working for Method.

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<v Speaker 5>I am a local resident.

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<v Speaker 3>The way that Method operated when it did bring in

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<v Speaker 3>these employees is, you know, it paid them twenty dollars

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<v Speaker 3>an hour to show up and to work with them.

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<v Speaker 3>And they kind of worked with Method in multiple ways.

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<v Speaker 3>First they had them meet altogether and they trained them.

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<v Speaker 3>The individuals I spoke to you said the training was

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<v Speaker 3>kind of a public speaking training. Taught them how to

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<v Speaker 3>give good sound bites. It told them specifically to use

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<v Speaker 3>personal anecdotes to kind of make their point stronger, and

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<v Speaker 3>they would get up kind of and do mock stages

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<v Speaker 3>all together, kind of telling what their story would be

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<v Speaker 3>when they did go to these hearings. You know, the

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<v Speaker 3>individuals I spoke to you didn't say they were necessarily

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<v Speaker 3>told what to say one way or the other. But

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<v Speaker 3>it was openly spoken about how the transition to natural

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<v Speaker 3>gas would happen quicker, it would be better for the

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<v Speaker 3>environment than diesel, and so that was kind of the

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<v Speaker 3>ongoing narrative.

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<v Speaker 1>At a certain point, some of the campaigners did begin

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<v Speaker 1>to pick up on who might be behind all of this.

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<v Speaker 3>I spoke to a handful of people, and two of

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<v Speaker 3>them have told me that they actually did find out

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<v Speaker 3>or suspected that there was a natural gas or kind

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<v Speaker 3>of a fossil fuel industry component backing Methods campaigns as

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<v Speaker 3>they were still working for method They both found out

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<v Speaker 3>because they saw logos on the pamphlets and logos on

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<v Speaker 3>the tables that they were asked to stand at and

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<v Speaker 3>to hand out that were connected to the gas industry.

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<v Speaker 1>Miranda remembers speaking to one man who felt very weird

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<v Speaker 1>about the job once he realized who is behind it,

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<v Speaker 1>but his financial situation prevented him from quitting.

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<v Speaker 3>He was so desperate to get a wage that he

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<v Speaker 3>didn't feel like you could stand up and walk away

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<v Speaker 3>from working for the campaign, despite feeling really uncomfortable about that.

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<v Speaker 1>Ultimately, the poor did opt for the gas plan. According

0:13:43.360 --> 0:13:46.440
<v Speaker 1>to the La Times is Sammy Roth. Though port officials

0:13:46.480 --> 0:13:50.400
<v Speaker 1>said they knew something might be up with the public comments.

0:13:50.600 --> 0:13:53.080
<v Speaker 4>They basically acknowledged and said, yeah, you know, at the time,

0:13:53.160 --> 0:13:55.320
<v Speaker 4>we were aware that there were these rumors that folks

0:13:55.400 --> 0:13:57.680
<v Speaker 4>were getting paid, that there was something happening behind the

0:13:57.720 --> 0:14:01.200
<v Speaker 4>scence here that we didn't know about. But interestingly, they

0:14:01.240 --> 0:14:04.120
<v Speaker 4>also really defended their process despite that, and they said, no,

0:14:04.320 --> 0:14:06.440
<v Speaker 4>you know, we don't feel like there was undue influence.

0:14:06.480 --> 0:14:09.840
<v Speaker 4>We had this whole extended process of public input and

0:14:09.880 --> 0:14:12.320
<v Speaker 4>comment over multiple years and had all of these different

0:14:12.320 --> 0:14:15.080
<v Speaker 4>forms for people to weigh in, so, you know, so no,

0:14:15.240 --> 0:14:17.520
<v Speaker 4>we don't think that this played a major role in

0:14:17.520 --> 0:14:20.240
<v Speaker 4>influencing our decision in an undue way. At the same time,

0:14:20.320 --> 0:14:22.560
<v Speaker 4>then you've got to asked, like, okay, but if the

0:14:22.560 --> 0:14:25.000
<v Speaker 4>public comments you were hearing from weren't, you know, having

0:14:25.000 --> 0:14:27.160
<v Speaker 4>that big an influence on your decision, you know, it

0:14:27.560 --> 0:14:30.080
<v Speaker 4>makes you wonder a little bit. But they defended their process.

0:14:30.960 --> 0:14:33.720
<v Speaker 1>Roth has been covering energy in southern California for more

0:14:33.760 --> 0:14:36.520
<v Speaker 1>than a decade, and he's followed what's been happening with

0:14:36.560 --> 0:14:40.680
<v Speaker 1>the gas industry in recent years with great interest. He

0:14:40.800 --> 0:14:43.360
<v Speaker 1>covered what happened in San Luis Obispo the story we

0:14:43.400 --> 0:14:45.920
<v Speaker 1>heard about in episode one, and he's been tracking all

0:14:45.960 --> 0:14:51.160
<v Speaker 1>of SOCOW Gas's regulatory issues closely over the years. Despite

0:14:51.200 --> 0:14:54.400
<v Speaker 1>all that, he says this story was eye opening for him.

0:14:54.760 --> 0:14:57.120
<v Speaker 4>I think one thing that surprised me was the timeline,

0:14:57.160 --> 0:14:59.480
<v Speaker 4>and these were events that were taking place back in

0:14:59.600 --> 0:15:02.760
<v Speaker 4>twenty seventeen. There have been a lot of stories reported

0:15:02.960 --> 0:15:05.280
<v Speaker 4>like this since then. I mean, there's the paid actor

0:15:05.360 --> 0:15:07.960
<v Speaker 4>scandal with Energy in New Orleans is a big one

0:15:07.960 --> 0:15:09.000
<v Speaker 4>that comes to mind.

0:15:09.760 --> 0:15:10.400
<v Speaker 1>A good evening.

0:15:10.560 --> 0:15:13.160
<v Speaker 7>Back in March, an actor told us that he was

0:15:13.240 --> 0:15:15.480
<v Speaker 7>paid to wear a shirt the support of the proposed

0:15:15.560 --> 0:15:18.440
<v Speaker 7>Energy power plant in New Orleans East, and last week

0:15:18.520 --> 0:15:22.080
<v Speaker 7>the Lens issued report citing more actors were saying they

0:15:22.080 --> 0:15:24.800
<v Speaker 7>were paid as well to attend the meeting in favor

0:15:24.840 --> 0:15:25.400
<v Speaker 7>of the plant.

0:15:27.320 --> 0:15:30.200
<v Speaker 4>You know these stories about Instagram influencers getting paid by

0:15:30.240 --> 0:15:33.360
<v Speaker 4>the American Gas Association to post about how much they

0:15:33.440 --> 0:15:34.880
<v Speaker 4>love cooking on gas stoves.

0:15:35.440 --> 0:15:42.880
<v Speaker 1>Guess cooking with gas, cooking.

0:15:42.520 --> 0:15:44.360
<v Speaker 7>With guess, we all cooked better.

0:15:44.360 --> 0:15:45.840
<v Speaker 3>We have a cooking with guess.

0:15:46.000 --> 0:15:48.080
<v Speaker 6>Yes, it's so hot, it's not on, when it's off.

0:15:48.120 --> 0:15:49.360
<v Speaker 6>It's the only way to cook.

0:15:49.560 --> 0:15:51.400
<v Speaker 3>That's what I was taught.

0:15:51.440 --> 0:15:53.000
<v Speaker 4>But this is all stuff that's kind of, you know,

0:15:53.040 --> 0:15:55.120
<v Speaker 4>felt like it's more at the vanguard just the last

0:15:55.120 --> 0:15:56.160
<v Speaker 4>couple of years.

0:15:57.120 --> 0:16:00.440
<v Speaker 1>This story shows that the gas industry was testing out

0:16:00.600 --> 0:16:04.000
<v Speaker 1>some of the defensive tactics it would ultimately use to

0:16:04.040 --> 0:16:07.200
<v Speaker 1>fight electrification in a much bigger way for a few

0:16:07.280 --> 0:16:09.840
<v Speaker 1>years before that fight really kicked off.

0:16:10.120 --> 0:16:12.840
<v Speaker 4>And to see essentially the same type of attitudes and

0:16:12.880 --> 0:16:16.200
<v Speaker 4>tactics of the gas industry of seeing electrification as the

0:16:16.240 --> 0:16:20.160
<v Speaker 4>significant threat to their business model, of realizing that they

0:16:20.200 --> 0:16:22.760
<v Speaker 4>needed to frame themselves as we're the clean fuel, We're

0:16:22.800 --> 0:16:24.880
<v Speaker 4>the option that's going to get us beyond the even

0:16:24.920 --> 0:16:28.120
<v Speaker 4>dirtier stuff. It isn't exactly a new phenomenon, I mean

0:16:28.240 --> 0:16:30.520
<v Speaker 4>not the twenty seventeen was that long ago. But I

0:16:30.600 --> 0:16:33.320
<v Speaker 4>was a little surprised to see essentially the same type

0:16:33.320 --> 0:16:35.440
<v Speaker 4>of debate and same type of tactic that we're seeing

0:16:35.440 --> 0:16:37.160
<v Speaker 4>today back at that point.

0:16:37.840 --> 0:16:42.080
<v Speaker 1>That same old frame bridge fuel cleaner than coal, no

0:16:42.200 --> 0:16:45.320
<v Speaker 1>need to rush the move to electrification. It's having a

0:16:45.400 --> 0:16:49.800
<v Speaker 1>major resurgence right now, especially as the industry uses Russia's

0:16:49.880 --> 0:16:56.560
<v Speaker 1>recent invasion of Ukraine to justify pushing electrification off even longer. Instead,

0:16:56.600 --> 0:17:00.640
<v Speaker 1>they're pushing to build out new gas infrastructure that they'll

0:17:00.680 --> 0:17:05.120
<v Speaker 1>be fighting to keep for decades to come. That's our story.

0:17:05.560 --> 0:17:14.120
<v Speaker 1>Next time Drilled is an original critical frequency production. Our

0:17:14.160 --> 0:17:20.200
<v Speaker 1>producer is Jules Bradley. Our editor is Jude Joffy. Block Mixing, mastering,

0:17:20.359 --> 0:17:24.400
<v Speaker 1>sound design and original music for this season is by

0:17:24.440 --> 0:17:28.480
<v Speaker 1>Peter Duff. Our artwork is drawn by Matt Fleming. Our

0:17:28.520 --> 0:17:32.320
<v Speaker 1>fact checker is wood am Yan. Special thanks for this

0:17:32.440 --> 0:17:37.159
<v Speaker 1>episode to Floodlights, Miranda Green and The Los Angeles Times

0:17:37.240 --> 0:17:40.800
<v Speaker 1>is Sammy Roth. Will drop links to their reporting in

0:17:40.880 --> 0:17:43.680
<v Speaker 1>the show notes and more information on where you can

0:17:43.720 --> 0:17:46.600
<v Speaker 1>follow all of their other great work. Don't forget to

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<v Speaker 1>follow us on Twitter at we are Drilled. You can

0:17:50.359 --> 0:17:54.600
<v Speaker 1>also find online content related to all of our episodes

0:17:54.680 --> 0:17:58.400
<v Speaker 1>online at Drilled podcast dot com, where you can also

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<v Speaker 1>Thanks to our latest Patreon supporters Blake Michael Murray, JJB,

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<v Speaker 1>Thank you so much. We really appreciate the support. That's

0:18:35.080 --> 0:18:37.320
<v Speaker 1>it for this time. Thanks for listening, and we'll see

0:18:37.320 --> 0:18:37.920
<v Speaker 1>you next week.