1 00:00:01,120 --> 00:00:04,080 Speaker 1: Before we get into it, be advised that this series 2 00:00:04,160 --> 00:00:17,400 Speaker 1: contains bad language and references to violence. January six, among 3 00:00:17,480 --> 00:00:20,600 Speaker 1: the thronging crowds of MAGA supporters, a short man with 4 00:00:20,720 --> 00:00:24,720 Speaker 1: dark hair and bright blue sunglasses approaches the US Capital. 5 00:00:25,200 --> 00:00:28,280 Speaker 1: He's holding his smartphone out in front of him, talking 6 00:00:28,320 --> 00:00:32,680 Speaker 1: to it as he walks. What's up, everyone, Let's flip 7 00:00:32,680 --> 00:00:37,920 Speaker 1: and go. It is cold as motherfucker out here. How's 8 00:00:37,920 --> 00:00:42,480 Speaker 1: it going? Happy Happy day. The guy is a well 9 00:00:42,560 --> 00:00:46,120 Speaker 1: known live streamer. He goes by the name Baked Alaska. 10 00:00:47,640 --> 00:00:50,919 Speaker 1: Like all streamers, he makes his living by winning subscriptions 11 00:00:50,920 --> 00:00:55,800 Speaker 1: and tips from his online audience, whose comments cascade down 12 00:00:55,840 --> 00:00:59,520 Speaker 1: the screen of his phone as he walks. You can 13 00:00:59,560 --> 00:01:02,040 Speaker 1: hear him hauling out his fans at the start, like 14 00:01:02,160 --> 00:01:06,360 Speaker 1: every streamer does. Yo, what's up, brilliant genius, Jimmy Salami, 15 00:01:07,600 --> 00:01:12,679 Speaker 1: Nicholas Sic Droeper, I'm good, I'm good, come on in. 16 00:01:14,920 --> 00:01:18,680 Speaker 1: But Baked Alaska isn't just another streamer. He's a far 17 00:01:18,800 --> 00:01:22,959 Speaker 1: right prankster and agitator who's been arrested many, many times 18 00:01:23,000 --> 00:01:25,959 Speaker 1: for the things he's done on stream. In fact, as 19 00:01:26,000 --> 00:01:28,880 Speaker 1: he comes into the Capital, he's on parole from macing 20 00:01:28,959 --> 00:01:34,240 Speaker 1: someone in the eyes just last month December. Simply by 21 00:01:34,360 --> 00:01:37,560 Speaker 1: being in d C. He's breaking the terms of his release, 22 00:01:38,360 --> 00:01:41,040 Speaker 1: But he doesn't care. For a far right streamer like 23 00:01:41,080 --> 00:01:44,360 Speaker 1: Baked Alaska, the stop the Steel Rally is too lucrative 24 00:01:44,400 --> 00:01:48,960 Speaker 1: an opportunity to miss. In the next half an hour, 25 00:01:49,160 --> 00:01:52,840 Speaker 1: Baked Alaska will be inside the US capital streaming the 26 00:01:52,880 --> 00:02:01,920 Speaker 1: siege in real time. Forgot over ten thousand people lives. 27 00:02:02,760 --> 00:02:12,400 Speaker 1: Let's go first. He's giddy with excitement. Those ten thousand 28 00:02:12,480 --> 00:02:15,760 Speaker 1: viewers are hitting the light button, sending cash and buying 29 00:02:15,840 --> 00:02:19,240 Speaker 1: monthly subs. Thank you for the monthly sub Hell yeah. 30 00:02:19,600 --> 00:02:24,359 Speaker 1: In return, Baked Alaska provides the content they crave. We 31 00:02:24,440 --> 00:02:28,079 Speaker 1: had a fraudulent election, and we are all here. Everyone 32 00:02:28,160 --> 00:02:32,000 Speaker 1: Here's a patriot and a hero for their attention and 33 00:02:32,040 --> 00:02:36,400 Speaker 1: their money. Baked Alaska will do whatever they want. If 34 00:02:36,400 --> 00:02:37,880 Speaker 1: they ask him to get in the face of a 35 00:02:37,919 --> 00:02:41,160 Speaker 1: cop and full riot gear and cause a scene, He'll 36 00:02:41,200 --> 00:02:46,920 Speaker 1: do it. Fucking Odieza, fuck you, fuck you, fuck you 37 00:02:48,160 --> 00:02:53,800 Speaker 1: you Cresa Sht. Wh'll go on a rampage, bursting into 38 00:02:53,800 --> 00:02:56,399 Speaker 1: a senator's office and picking up the phone. Hey, let's 39 00:02:56,440 --> 00:03:00,919 Speaker 1: call Trump, Let's call Trump. Yes, an other rioter thinks 40 00:03:00,960 --> 00:03:05,680 Speaker 1: it's a bad idea, but Baked Alaska is made of 41 00:03:05,720 --> 00:03:10,160 Speaker 1: stronger stuff. No, just say we love him. We love you, bro, No, 42 00:03:10,320 --> 00:03:13,080 Speaker 1: he'll be happy. What do you mean we're fighting for Trump? 43 00:03:13,440 --> 00:03:16,919 Speaker 1: I guess Trump wasn't home, so Baked Alaska makes do 44 00:03:17,160 --> 00:03:20,000 Speaker 1: with a pretend call to the Senate. He U, Yes, 45 00:03:20,040 --> 00:03:23,200 Speaker 1: we have a fraudulent election. I would like to report. 46 00:03:24,040 --> 00:03:27,280 Speaker 1: His screen lights up with approving comments and tips from 47 00:03:27,320 --> 00:03:30,160 Speaker 1: his fans eagerly watching at home. Yeah, we need to 48 00:03:30,160 --> 00:03:33,160 Speaker 1: get our boy Donald J. Trump into office. Yeah yeah, 49 00:03:33,160 --> 00:03:36,480 Speaker 1: can we do that real quick? Oh yeah, oh, thank you, 50 00:03:36,720 --> 00:03:42,880 Speaker 1: thank you. Let's go. Let's go for Baked Alaska and 51 00:03:43,000 --> 00:03:46,720 Speaker 1: streamers like him. The Capitol riot on January six wasn't 52 00:03:46,760 --> 00:03:51,360 Speaker 1: just an ideological crusade. It was a cash cow. The 53 00:03:51,440 --> 00:03:54,240 Speaker 1: A d L claims he made two thousand dollars just 54 00:03:54,400 --> 00:03:58,360 Speaker 1: from entering those congressional offices. Yea, thank you for the host. 55 00:03:58,600 --> 00:04:01,400 Speaker 1: Thank you for all the new followers. Let's get that 56 00:04:01,440 --> 00:04:04,000 Speaker 1: follow bum. I appreciate you guys. Thank you for being here. 57 00:04:04,720 --> 00:04:16,919 Speaker 1: I love you. The assault on the US Capitol is 58 00:04:17,000 --> 00:04:21,919 Speaker 1: probably the best documented mass crime and history. Every second 59 00:04:21,960 --> 00:04:25,040 Speaker 1: of the day was filmed and photographed from a dozen angles, 60 00:04:25,400 --> 00:04:32,120 Speaker 1: by police body cams, by media cruise look at this Nex, 61 00:04:32,279 --> 00:04:36,640 Speaker 1: protesters Heart inside Statue Ory Hall, and by streamers like 62 00:04:36,800 --> 00:04:40,880 Speaker 1: Baked Alaska. We got over ten tho people watching. Let's 63 00:04:40,880 --> 00:04:45,960 Speaker 1: go at first glance, a fringe online personality like Baked 64 00:04:45,960 --> 00:04:49,320 Speaker 1: Alaska doesn't seem like he's worth much attention. He's kind 65 00:04:49,360 --> 00:04:53,080 Speaker 1: of a political clown, a grifter, chasing clicks, willing to 66 00:04:53,120 --> 00:04:56,080 Speaker 1: debase himself in any way for the love of strangers. 67 00:04:56,440 --> 00:05:00,080 Speaker 1: Let's go and drop yes. But it pains me to 68 00:05:00,160 --> 00:05:04,640 Speaker 1: tell you Baked Alaska matters. His assent to far right 69 00:05:04,720 --> 00:05:08,919 Speaker 1: stardom was a flashing light on the cultural dashboard, but 70 00:05:09,120 --> 00:05:12,640 Speaker 1: it was a warning that most people, including myself, chose 71 00:05:12,680 --> 00:05:16,440 Speaker 1: to ignore. So I'm going to look back at a 72 00:05:16,480 --> 00:05:20,400 Speaker 1: time when characters like Baked Alaska started to emerge online, 73 00:05:21,080 --> 00:05:24,080 Speaker 1: because if we'd paid attention to Yahoo's like him five 74 00:05:24,160 --> 00:05:27,800 Speaker 1: years ago, then maybe, just maybe, things would have turned 75 00:05:27,839 --> 00:05:42,680 Speaker 1: out differently. From the teams A Cool Zone, Media, I 76 00:05:42,839 --> 00:05:46,640 Speaker 1: Heart Radio, and novel This is the Assault on America 77 00:05:48,120 --> 00:06:08,320 Speaker 1: Episode four, The Canary in the Coal Line. Baked Alaska 78 00:06:08,440 --> 00:06:13,080 Speaker 1: was born Anthem Gionet on November sixteenth nineteen seven. His 79 00:06:13,200 --> 00:06:16,360 Speaker 1: parents were devout pillars of the community type Christians who 80 00:06:16,400 --> 00:06:18,719 Speaker 1: still do a ton of charity work in poor parts 81 00:06:18,720 --> 00:06:22,000 Speaker 1: of Russia. In fact, five of young Anthem's siblings were 82 00:06:22,000 --> 00:06:25,640 Speaker 1: adopted by his parents on their trips abroad. After a 83 00:06:25,720 --> 00:06:29,760 Speaker 1: sheltered upbringing in rural Alaska, Janet moved to Los Angeles 84 00:06:29,760 --> 00:06:32,520 Speaker 1: in the two thousands to study film and marketing. He 85 00:06:32,600 --> 00:06:35,039 Speaker 1: got involved in the music business and seems to have 86 00:06:35,080 --> 00:06:38,840 Speaker 1: decided that the name Anthem didn't fit anymore. He rebranded 87 00:06:38,920 --> 00:06:42,640 Speaker 1: himself Baked Alaska, presumably because he was a guy from 88 00:06:42,680 --> 00:06:46,599 Speaker 1: Alaska who liked to get baked. Maybe there was something 89 00:06:46,600 --> 00:06:49,440 Speaker 1: about taking a new identity in a new city hundreds 90 00:06:49,480 --> 00:06:52,560 Speaker 1: of miles away from his devout upbringing that unlocked a 91 00:06:52,640 --> 00:06:55,960 Speaker 1: wildness in Anthem. Whatever the reason, he soon got a 92 00:06:56,000 --> 00:06:59,680 Speaker 1: reputation as a live wire character, always ready to pull 93 00:06:59,720 --> 00:07:02,560 Speaker 1: stuff for the lolls. The thing to say was do 94 00:07:02,600 --> 00:07:05,200 Speaker 1: it for the vine, and he had sort of come 95 00:07:05,240 --> 00:07:08,000 Speaker 1: to prominence as like somebody who would do anything for 96 00:07:08,040 --> 00:07:11,520 Speaker 1: the vine. That's Ben Smith. Ben was the editor in 97 00:07:11,600 --> 00:07:14,840 Speaker 1: chief of the website BuzzFeed back in the two thousand tens. 98 00:07:15,880 --> 00:07:19,119 Speaker 1: Back then, BuzzFeed was just starting out and growing like mad. 99 00:07:19,720 --> 00:07:23,400 Speaker 1: Ben hired Baked Alaska for his viral video skills, which 100 00:07:23,440 --> 00:07:27,600 Speaker 1: he honed on his incredibly dumb Vine account. I'm sorry, mom, 101 00:07:27,880 --> 00:07:30,400 Speaker 1: I never would to school, but guess what I got? 102 00:07:30,480 --> 00:07:35,080 Speaker 1: Four point three g p A. You remember Vine or 103 00:07:35,120 --> 00:07:38,000 Speaker 1: maybe you don't. It was a short form video platform 104 00:07:38,080 --> 00:07:39,800 Speaker 1: that was big for a year or two and like 105 00:07:40,120 --> 00:07:43,560 Speaker 1: two thousand fourteen. The thing people used to say back 106 00:07:43,600 --> 00:07:50,800 Speaker 1: then was do it for the Vine. Whatever it was, 107 00:07:51,080 --> 00:07:54,560 Speaker 1: Gionette would do it. One of the things he'd like 108 00:07:54,640 --> 00:07:56,080 Speaker 1: to do for the Vine was to go into like 109 00:07:56,160 --> 00:07:58,800 Speaker 1: a m like a convenience store and buy a gallon 110 00:07:58,840 --> 00:08:04,520 Speaker 1: of milk and pour it over his head. Damn Thursty. 111 00:08:05,440 --> 00:08:08,560 Speaker 1: This was exactly the kind of zany and harmless content 112 00:08:08,680 --> 00:08:11,800 Speaker 1: that made BuzzFeed such a powerhouse in the two thousand tens. 113 00:08:13,920 --> 00:08:16,720 Speaker 1: Baked was a natural fit at the company. It was 114 00:08:16,760 --> 00:08:19,280 Speaker 1: sort of a team full of people who had kind 115 00:08:19,280 --> 00:08:21,040 Speaker 1: of a lot of them had kind of misfits in 116 00:08:21,240 --> 00:08:24,560 Speaker 1: whatever media or environment they'd been in, you know, very 117 00:08:24,640 --> 00:08:28,120 Speaker 1: diverse group. His closest friends were like a trans guy 118 00:08:28,240 --> 00:08:30,600 Speaker 1: and a black woman and who sometimes I think talked 119 00:08:30,640 --> 00:08:32,760 Speaker 1: among themselves about their sense of feeling like they were 120 00:08:32,760 --> 00:08:37,079 Speaker 1: really different from other people in the media business. At 121 00:08:37,120 --> 00:08:41,360 Speaker 1: the time, BuzzFeed was essentially a platform hacking outfit. Their 122 00:08:41,400 --> 00:08:44,120 Speaker 1: whole game was figuring out how to grab people's attention 123 00:08:44,160 --> 00:08:48,520 Speaker 1: on platforms like Facebook and Twitter using listicles, click bait headlines, 124 00:08:48,600 --> 00:08:53,760 Speaker 1: and infectiously share able videos. Baked fit right in. He 125 00:08:53,840 --> 00:08:56,600 Speaker 1: had a front row seat to Buzzfeeds rise, learning from 126 00:08:56,640 --> 00:09:01,080 Speaker 1: the methods they pioneered. His job was pretty straightforward. He 127 00:09:01,120 --> 00:09:04,319 Speaker 1: wasn't so much making content as he was repackaging videos 128 00:09:04,360 --> 00:09:07,440 Speaker 1: for Twitter in particular, in other platforms, sort of re 129 00:09:07,600 --> 00:09:11,280 Speaker 1: editing stuff. And you know, these are often kind of sweet, silly, 130 00:09:11,320 --> 00:09:14,839 Speaker 1: fun videos, you know, along the lines of like Americans 131 00:09:14,920 --> 00:09:19,480 Speaker 1: try Mexican snacks for the first time. Mexican chips ten 132 00:09:19,600 --> 00:09:23,679 Speaker 1: times better than American chips. Mexicans try American snacks, it 133 00:09:23,760 --> 00:09:29,840 Speaker 1: smells like a little bit. Things like that. You might 134 00:09:29,880 --> 00:09:32,800 Speaker 1: remember that video where two people put rubber bands around 135 00:09:32,800 --> 00:09:35,560 Speaker 1: a watermelon and they keep doing it until the thing explodes. 136 00:09:38,400 --> 00:09:42,280 Speaker 1: That was a viral BuzzFeed video. There's a sort of 137 00:09:42,280 --> 00:09:46,120 Speaker 1: a genre video. Easy to produce. Its fun and silly 138 00:09:46,559 --> 00:09:49,040 Speaker 1: did well on YouTube, which was our bread and Better 139 00:09:49,120 --> 00:09:54,440 Speaker 1: then Baked. Alaska was someone with a natural sense of 140 00:09:54,480 --> 00:09:58,319 Speaker 1: what people would watch and what they'd share soon. He 141 00:09:58,360 --> 00:10:01,400 Speaker 1: wasn't just editing the videos, he was starring in them. 142 00:10:01,720 --> 00:10:04,480 Speaker 1: We'll up fifteen minutes ago. I'm hungover. Let's get my 143 00:10:04,520 --> 00:10:09,400 Speaker 1: ears pierced. Here's one called guys get their ears pierced. 144 00:10:09,440 --> 00:10:11,800 Speaker 1: For the first time. I kind of feel like there's 145 00:10:11,840 --> 00:10:14,800 Speaker 1: two kinds of people in the world. He sounds soft spoken, 146 00:10:15,000 --> 00:10:18,120 Speaker 1: almost shy, a million miles from the tough guy swearing 147 00:10:18,160 --> 00:10:20,760 Speaker 1: at cops on January six. I think it can look 148 00:10:20,760 --> 00:10:23,000 Speaker 1: really good on some people, and then other people just 149 00:10:23,120 --> 00:10:26,240 Speaker 1: look like douche bags. So I don't know how it's 150 00:10:26,280 --> 00:10:29,839 Speaker 1: going to turn out for me. You know, as folks 151 00:10:29,880 --> 00:10:32,960 Speaker 1: remember him, he was sensitive, He took offense. He was 152 00:10:34,040 --> 00:10:36,240 Speaker 1: kind of like worried about his image, worried about what 153 00:10:36,320 --> 00:10:38,880 Speaker 1: people saw about him, kind of like full of machismo 154 00:10:38,960 --> 00:10:40,839 Speaker 1: but also kind of touchy. And they were kind of 155 00:10:40,920 --> 00:10:43,000 Speaker 1: odd things once they were online to see. I think 156 00:10:43,000 --> 00:10:45,160 Speaker 1: it was the prices right at that sort of company 157 00:10:45,160 --> 00:10:47,920 Speaker 1: retreat or like you know, outing, they all want to 158 00:10:47,960 --> 00:10:50,280 Speaker 1: go see the prices, right, and so of somebody who 159 00:10:50,320 --> 00:10:52,160 Speaker 1: was helping organize the event, came up through the line 160 00:10:52,200 --> 00:10:55,400 Speaker 1: to take everybody's identification and write down their names, and 161 00:10:55,440 --> 00:10:57,040 Speaker 1: he just sort of ghosted, like he just sort of 162 00:10:57,120 --> 00:10:59,000 Speaker 1: vanished because he didn't want to give his real name, 163 00:10:59,040 --> 00:11:09,040 Speaker 1: which struck people as of eccentric. Another eccentric side to 164 00:11:09,080 --> 00:11:14,640 Speaker 1: Baked Alaska was his music. Remember before he started at BuzzFeed, 165 00:11:14,640 --> 00:11:16,880 Speaker 1: he was making waves in the l A music scene. 166 00:11:17,360 --> 00:11:20,960 Speaker 1: He styled himself as a kind of Alaskan hillbilly white rapper. 167 00:11:21,640 --> 00:11:24,079 Speaker 1: I was just like, Okay, this guy's cool as hell. 168 00:11:25,360 --> 00:11:28,640 Speaker 1: That's to Mario SB, a musician and artist based in 169 00:11:28,800 --> 00:11:32,400 Speaker 1: l A. De Mario first heard about Baked back in 170 00:11:32,400 --> 00:11:35,840 Speaker 1: the two thousand tens. Some of De Mario's music buddies 171 00:11:35,880 --> 00:11:38,559 Speaker 1: told him about a viral video guy who was doing 172 00:11:38,640 --> 00:11:42,480 Speaker 1: music and then shooting and editing his own videos. De 173 00:11:42,600 --> 00:11:46,760 Speaker 1: Mario was impressed. This kid was in machineo like there 174 00:11:46,800 --> 00:11:51,040 Speaker 1: was no beating him. At that point, De Mario and 175 00:11:51,120 --> 00:11:55,000 Speaker 1: Baked met through common friends and started writing together. He 176 00:11:55,040 --> 00:12:02,560 Speaker 1: started playing Mario Kart pretty much hit it off. What's 177 00:12:02,600 --> 00:12:06,720 Speaker 1: that happened? Competition was just growing, man, So I was like, 178 00:12:07,280 --> 00:12:13,680 Speaker 1: all right, let's hang out, bro Let's hang out. Here's 179 00:12:13,760 --> 00:12:19,360 Speaker 1: one of Bate's songs from the time. It's called loose Trapping, 180 00:12:19,760 --> 00:12:26,000 Speaker 1: Got another one, Knuckle Doesn't Move, Trapping Me Doesn't and 181 00:12:26,080 --> 00:12:30,559 Speaker 1: What's Happening. It's definitely different singing in the rain. Now. 182 00:12:33,679 --> 00:12:36,560 Speaker 1: Baked even had some success. He got into a beef 183 00:12:36,600 --> 00:12:39,440 Speaker 1: with a rapper called Riff Raff, who was well known 184 00:12:39,480 --> 00:12:42,080 Speaker 1: at the time because James Franco stole his look for 185 00:12:42,120 --> 00:12:46,600 Speaker 1: a film called spring Breakers, right Bright, it's all pretty 186 00:12:46,600 --> 00:12:53,839 Speaker 1: weird spring Break Forever. Yeah, for a while things seem 187 00:12:53,880 --> 00:12:57,240 Speaker 1: to be going well, but Baked had a problem hold 188 00:12:57,280 --> 00:13:01,080 Speaker 1: up that sense of tive y that Ben Smith had 189 00:13:01,120 --> 00:13:03,480 Speaker 1: noticed about him at BuzzFeed. Well, that was a lot 190 00:13:03,520 --> 00:13:05,840 Speaker 1: harder for Baked to deal with in the rap game. 191 00:13:06,840 --> 00:13:09,520 Speaker 1: The way to Mario describes it, Baked was a sweet 192 00:13:09,520 --> 00:13:13,280 Speaker 1: guy who couldn't handle negative comments under his videos. People 193 00:13:13,280 --> 00:13:16,240 Speaker 1: would either hates you, you know, put in the comments 194 00:13:16,280 --> 00:13:19,640 Speaker 1: like your waging stuff and like he would actually take 195 00:13:19,679 --> 00:13:23,000 Speaker 1: that ship to heart. He just wasn't the type of 196 00:13:23,040 --> 00:13:26,840 Speaker 1: person to have like super tough skin. He would just 197 00:13:26,920 --> 00:13:29,640 Speaker 1: let people just ravish his emotions. You know, it really suck. 198 00:13:31,880 --> 00:13:34,160 Speaker 1: De Mario says there were times he had to talk 199 00:13:34,240 --> 00:13:37,559 Speaker 1: Baked out of quitting music, even out of suicide. It 200 00:13:37,640 --> 00:13:40,200 Speaker 1: was as if Baked just had to be liked and 201 00:13:40,280 --> 00:13:42,880 Speaker 1: his audience as a rapper wasn't giving him what he needed. 202 00:13:44,000 --> 00:13:47,640 Speaker 1: So in two thousand fifteen, Anthem Gionette a k a. 203 00:13:47,760 --> 00:13:51,040 Speaker 1: Baked Alaska found a community who would show love to 204 00:13:51,080 --> 00:13:57,200 Speaker 1: almost anyone, unbelievable, as long as you showed them love first. 205 00:13:57,400 --> 00:14:00,040 Speaker 1: We are going to make our country grade again, and 206 00:14:00,160 --> 00:14:04,000 Speaker 1: we are going through. Yeah, we are going to He 207 00:14:04,120 --> 00:14:11,240 Speaker 1: jumped on the Maga train. Honestly, he wasn't really talking 208 00:14:11,520 --> 00:14:15,200 Speaker 1: about much politics before the whole Trump thing. I don't 209 00:14:15,200 --> 00:14:19,360 Speaker 1: really hear much. But after that he just started being 210 00:14:19,400 --> 00:14:29,240 Speaker 1: a whole different animal. Got t feed, Faked Alaska, gave 211 00:14:29,320 --> 00:14:33,000 Speaker 1: up his Bernie bro libertarian persona, and threw himself into 212 00:14:33,040 --> 00:14:35,920 Speaker 1: Trump World. He began a new career as a streamer, 213 00:14:36,000 --> 00:14:38,800 Speaker 1: building on all the skills he'd learned at BuzzFeed. He 214 00:14:38,920 --> 00:14:42,760 Speaker 1: kept up the music, it just changed a bit. He 215 00:14:42,800 --> 00:14:54,560 Speaker 1: now made tracks like Maga, Anthem America and ironically enough, 216 00:14:55,200 --> 00:15:00,800 Speaker 1: we love our Cops. We love our cops a lot, buntsman, 217 00:15:01,560 --> 00:15:09,080 Speaker 1: we love a military. You're none of This endeared him 218 00:15:09,080 --> 00:15:11,280 Speaker 1: to the l a rap scene, and De Mario and 219 00:15:11,320 --> 00:15:15,200 Speaker 1: Baked Alaska drifted apart. When they had their last contact 220 00:15:15,240 --> 00:15:18,760 Speaker 1: in two thousand sixteen, Baked had already built a sizeable 221 00:15:18,800 --> 00:15:22,080 Speaker 1: audience of subscribers. He brought me in one time and 222 00:15:22,200 --> 00:15:24,960 Speaker 1: he was doing a live on YouTube, and after a 223 00:15:25,000 --> 00:15:28,520 Speaker 1: while being there, kind of like took it as like, Damn, 224 00:15:28,960 --> 00:15:31,720 Speaker 1: are you here to make fun of me now? Because 225 00:15:31,760 --> 00:15:34,280 Speaker 1: most of it, most of his audience, like predominantly were 226 00:15:34,280 --> 00:15:38,440 Speaker 1: either Trump supporters or just racist motherfucker's that were making 227 00:15:38,760 --> 00:15:41,160 Speaker 1: like memes of me and on his reddit. And he 228 00:15:41,200 --> 00:15:44,280 Speaker 1: actually just had me coming here and just play the 229 00:15:44,280 --> 00:15:46,360 Speaker 1: monkey with the banana, you know what I mean. And 230 00:15:46,360 --> 00:15:48,520 Speaker 1: I was like, Damn, so this is the crowd that 231 00:15:48,560 --> 00:15:52,440 Speaker 1: you have now and you're laughing about it? Holy sh 232 00:15:52,480 --> 00:15:57,840 Speaker 1: it right for sure? Man. I see when Baked Alaska, 233 00:15:57,920 --> 00:16:01,000 Speaker 1: through his close friend a black man, to the racist 234 00:16:01,120 --> 00:16:05,320 Speaker 1: online mobs watching his stream, it was a statement he 235 00:16:05,400 --> 00:16:08,360 Speaker 1: was going all in with the far right influencer gig, 236 00:16:08,680 --> 00:16:13,240 Speaker 1: no matter the personal cost. I was done. After that, 237 00:16:14,200 --> 00:16:16,760 Speaker 1: I was like, I'm not even gonna say anything to you, bro, 238 00:16:16,920 --> 00:16:20,400 Speaker 1: but I can't sit there and support it. It's basically 239 00:16:20,480 --> 00:16:22,120 Speaker 1: called him out a race the n where with the 240 00:16:22,240 --> 00:16:24,600 Speaker 1: hard arm. You know what I mean? I can't do that. 241 00:16:24,640 --> 00:16:29,680 Speaker 1: Ship Man to Mario was out, I can't do it. Meanwhile, 242 00:16:29,800 --> 00:16:33,120 Speaker 1: Baked Alaska's Twitter output was getting so extreme that he 243 00:16:33,160 --> 00:16:36,440 Speaker 1: was booted off the platform. The final offense was posting 244 00:16:36,440 --> 00:16:40,160 Speaker 1: a picture of a Jewish conservative commentator photoshopped inside a 245 00:16:40,240 --> 00:16:46,160 Speaker 1: gas chamber. Judging by his reaction in this nine hour stream, 246 00:16:46,320 --> 00:16:49,240 Speaker 1: the band stung. How How am I going to get 247 00:16:49,280 --> 00:16:50,880 Speaker 1: my account back? How am I gonna get my freaking 248 00:16:50,880 --> 00:16:55,280 Speaker 1: account back? My account, two hundred thousand followers was just 249 00:16:55,600 --> 00:17:02,000 Speaker 1: partminently suspended for no freaking reason. Freaking too true to form. 250 00:17:02,280 --> 00:17:10,399 Speaker 1: Baked soon released his Feelings as a new song. I 251 00:17:10,440 --> 00:17:13,080 Speaker 1: guess Mark Zuckerberg didn't want Baked to write a song 252 00:17:13,119 --> 00:17:16,680 Speaker 1: about him being super gay. Because Baked maintained his presence 253 00:17:16,680 --> 00:17:19,680 Speaker 1: on Facebook. He would pull stunts like the old days 254 00:17:19,680 --> 00:17:23,959 Speaker 1: at BuzzFeed, but his new tricks weren't so innocent. They 255 00:17:24,040 --> 00:17:27,000 Speaker 1: might involve harassing people on the street. We got to 256 00:17:27,000 --> 00:17:33,320 Speaker 1: preserve the white reds brown abusing clerks and stores and restaurants. 257 00:17:33,640 --> 00:17:36,560 Speaker 1: You need some more calories, don't you look at those roles? 258 00:17:36,720 --> 00:17:45,040 Speaker 1: Holy fuck? How about fuck you? Out or spraying Mason 259 00:17:45,080 --> 00:17:54,880 Speaker 1: to somebody's eyes if his subscribers demanded it. The sensitive 260 00:17:54,920 --> 00:17:57,760 Speaker 1: guy who was so spun out by negative feedback online 261 00:17:57,760 --> 00:18:00,760 Speaker 1: that he considered taking his own life had now become 262 00:18:00,800 --> 00:18:04,399 Speaker 1: an I r L bully and menace simply because his 263 00:18:04,520 --> 00:18:11,600 Speaker 1: online audience loved it. To give him some credit, Baked 264 00:18:11,600 --> 00:18:16,000 Speaker 1: Alaska was a pioneer. He successfully married far right ideology 265 00:18:16,240 --> 00:18:19,120 Speaker 1: with the zany viral stunts he learned at BuzzFeed, where 266 00:18:19,119 --> 00:18:21,880 Speaker 1: he used to work for Ben Smith. When you look 267 00:18:21,920 --> 00:18:25,280 Speaker 1: at what he's going on to do, since what do 268 00:18:25,320 --> 00:18:27,480 Speaker 1: you think what skills I guess do you think he 269 00:18:27,560 --> 00:18:30,119 Speaker 1: took away from his time at BuzzFeed? I mean, I 270 00:18:30,119 --> 00:18:32,280 Speaker 1: think the reason we hired him and what he sort 271 00:18:32,280 --> 00:18:36,680 Speaker 1: of perfected at BuzzFeed was this sense of what's gonna work, 272 00:18:36,800 --> 00:18:39,120 Speaker 1: what's gonna go viral, what's what? What do people want? 273 00:18:39,200 --> 00:18:41,439 Speaker 1: And how do you sort of feed it back to them? 274 00:18:41,480 --> 00:18:43,760 Speaker 1: And I do think that we're in this environment where 275 00:18:43,840 --> 00:18:46,680 Speaker 1: you really have no compass at all, You can get 276 00:18:46,720 --> 00:18:50,680 Speaker 1: pulled just more toward essentially kind of optimizing yourself into 277 00:18:50,680 --> 00:18:55,879 Speaker 1: being a Nazi. The Nazis are basically pacificists compared to us, 278 00:18:56,000 --> 00:18:59,800 Speaker 1: As baked online presence became more dangerous, he started attending 279 00:19:00,000 --> 00:19:02,200 Speaker 1: alleys and hanging out with the type of guys who 280 00:19:02,240 --> 00:19:05,159 Speaker 1: throw Hitler salutes instead of fist bumps. You will not 281 00:19:05,280 --> 00:19:09,080 Speaker 1: replace us. In August two thousand seventeen, he attended the 282 00:19:09,119 --> 00:19:14,199 Speaker 1: notorious Unite the Right rally in Charlotte's Belle. Here he 283 00:19:14,280 --> 00:19:19,439 Speaker 1: is chanting at that rally white We're proud to be 284 00:19:19,520 --> 00:19:23,720 Speaker 1: white victory. This was just hours after a white supremacist 285 00:19:23,920 --> 00:19:27,240 Speaker 1: terrorist attack that killed Heather Higher, a thirty one year 286 00:19:27,280 --> 00:19:38,040 Speaker 1: old anti fascist protester. Baked's former friend Da Mario sp 287 00:19:38,560 --> 00:19:42,760 Speaker 1: was dumbfounded. This is Baked the last that I met before, Like, 288 00:19:42,880 --> 00:19:46,159 Speaker 1: damn bikes. Don't you have black friends? Like is it 289 00:19:46,200 --> 00:19:48,960 Speaker 1: for the cloud? Which we're all thinking, you know what 290 00:19:49,040 --> 00:19:53,679 Speaker 1: I mean, like all these old buddies, like says says myself, Like, dude, 291 00:19:54,240 --> 00:19:56,240 Speaker 1: you just went nuts and you just basically want to 292 00:19:56,240 --> 00:19:59,919 Speaker 1: get famous by this. We'll never know what's an anthem, Gionna. 293 00:20:00,000 --> 00:20:02,879 Speaker 1: It's heart whether his path from shy media guide to 294 00:20:02,960 --> 00:20:05,720 Speaker 1: snarling neo nazi was a bid for fame or a 295 00:20:05,760 --> 00:20:09,520 Speaker 1: reflection of his true beliefs. Sometimes it's hard to tell 296 00:20:10,760 --> 00:20:14,280 Speaker 1: how committed any of these people are to the views 297 00:20:14,320 --> 00:20:17,600 Speaker 1: that they express because there's a lot of money slashing 298 00:20:17,600 --> 00:20:22,119 Speaker 1: around in this space. We met Luke O'Brien an episode two. 299 00:20:22,359 --> 00:20:25,679 Speaker 1: He's an investigative reporter who focuses on bad actors on 300 00:20:25,720 --> 00:20:28,800 Speaker 1: the right. If you gain, you know, a big enough 301 00:20:28,840 --> 00:20:31,280 Speaker 1: following on social media, and the way to do that 302 00:20:31,359 --> 00:20:35,200 Speaker 1: is often to say extremely outrageous and inflammatory things, well 303 00:20:35,240 --> 00:20:37,680 Speaker 1: then money is going to come your way back. In 304 00:20:37,720 --> 00:20:41,280 Speaker 1: our second episode, Luke was talking about Ali Alexander, the 305 00:20:41,320 --> 00:20:45,320 Speaker 1: man behind the Stop to Steal disinformation campaign. Baked Alaska 306 00:20:45,400 --> 00:20:49,480 Speaker 1: has none of Alexander's strategic sense or his organizing experience, 307 00:20:49,720 --> 00:20:52,159 Speaker 1: but they were both willing to say the unsayable and 308 00:20:52,240 --> 00:20:56,560 Speaker 1: to keep pushing and pushing into anti democratic territory. I've 309 00:20:56,600 --> 00:21:01,040 Speaker 1: had many conversations with with far extremists who have told me, hey, 310 00:21:01,080 --> 00:21:03,760 Speaker 1: it's all just a troll, it's just a big game, right. 311 00:21:04,240 --> 00:21:08,520 Speaker 1: But once you have been spending oh, twelve to fourteen 312 00:21:08,560 --> 00:21:12,520 Speaker 1: hours a day larking as an extreme MR and neo 313 00:21:12,640 --> 00:21:16,720 Speaker 1: Nazi online and you've done that for you know, many years, 314 00:21:16,800 --> 00:21:20,080 Speaker 1: well that's just what you are at that point. And 315 00:21:20,160 --> 00:21:21,800 Speaker 1: so I think that's what we've seen with a lot 316 00:21:21,840 --> 00:21:25,920 Speaker 1: of these guys, is that, Hey, I'm I I see 317 00:21:25,920 --> 00:21:28,480 Speaker 1: an angle here I can play. There's a bit of 318 00:21:28,480 --> 00:21:32,359 Speaker 1: a grift that's going on, and they start pushing it 319 00:21:32,400 --> 00:21:35,040 Speaker 1: and pushing it further and further, and it has to 320 00:21:35,080 --> 00:21:38,240 Speaker 1: get more extreme by nature, and eventually you are basically 321 00:21:38,280 --> 00:21:41,840 Speaker 1: advocating for violent insurrection in the United States to overthrow 322 00:21:42,000 --> 00:21:44,720 Speaker 1: our democracy. But you're making money off of it. So hey, 323 00:21:44,760 --> 00:21:49,560 Speaker 1: why would you stop? Thank you? Thank you for all 324 00:21:49,560 --> 00:21:53,000 Speaker 1: the new followers. Get that follow up, and I appreciate 325 00:21:53,040 --> 00:21:56,159 Speaker 1: you guys, Thank you for being baked. Alaska never did stop. 326 00:21:56,440 --> 00:21:59,560 Speaker 1: He followed the likes in the online engagement wherever they 327 00:21:59,600 --> 00:22:05,920 Speaker 1: took him from hillbilly rapper trip to racist maga streamer. 328 00:22:06,240 --> 00:22:10,720 Speaker 1: We got to preserve the white rasbro. In January, he 329 00:22:10,920 --> 00:22:15,080 Speaker 1: rode the algorithm right into the US Capital, unleashed the cracking. 330 00:22:15,359 --> 00:22:18,480 Speaker 1: Let's go has the cracking Ben unleashed? Yeah? I think 331 00:22:18,560 --> 00:22:26,359 Speaker 1: so Ben Smith was watching that day unfold, just like 332 00:22:26,520 --> 00:22:30,080 Speaker 1: the rest of us. So Ben, how much of his 333 00:22:30,160 --> 00:22:33,359 Speaker 1: live stream during the attack did you watch? I watched 334 00:22:33,359 --> 00:22:35,560 Speaker 1: a lot of it. What's going through your head while 335 00:22:35,600 --> 00:22:38,120 Speaker 1: you're watching this? You know? Having more of a connection 336 00:22:38,320 --> 00:22:40,159 Speaker 1: or at least a different connection to this guy than 337 00:22:40,200 --> 00:22:42,200 Speaker 1: a lot of people who might just be dipping in. 338 00:22:42,800 --> 00:22:45,600 Speaker 1: You know, just made me think back through this whole 339 00:22:45,760 --> 00:22:50,240 Speaker 1: era in which social media, you know, demolished the gatekeepers, 340 00:22:50,359 --> 00:22:52,119 Speaker 1: and we were very much part of that. And I 341 00:22:52,200 --> 00:22:54,840 Speaker 1: think I think people overrated the gatekeepers. I think, you know, 342 00:22:54,880 --> 00:22:56,520 Speaker 1: I basically think this did a lot of good, But 343 00:22:56,600 --> 00:22:59,840 Speaker 1: I also had a pretty utopian point of view on 344 00:23:00,119 --> 00:23:04,480 Speaker 1: and dismissed people like him, makes these little like mistakes 345 00:23:04,560 --> 00:23:08,040 Speaker 1: and errors and marginal screw ups around the edges, not 346 00:23:08,200 --> 00:23:11,119 Speaker 1: as anything that was really central or important. And I 347 00:23:11,160 --> 00:23:13,159 Speaker 1: think you look back and you think, oh, maybe that 348 00:23:13,280 --> 00:23:15,359 Speaker 1: maybe he was the most important person, Like maybe this 349 00:23:15,520 --> 00:23:18,880 Speaker 1: was the real thing that was happening, and the fun, celebratory, 350 00:23:19,080 --> 00:23:23,080 Speaker 1: diverse videos were not the things that wound up, you know, 351 00:23:23,440 --> 00:23:25,520 Speaker 1: driving people to storm the capitol. It was this guy. 352 00:23:26,240 --> 00:23:29,960 Speaker 1: Would you say, people like Baked Alaska, are you leaning 353 00:23:30,040 --> 00:23:32,800 Speaker 1: more towards these people are kind of like oddball political 354 00:23:32,920 --> 00:23:37,600 Speaker 1: Charlatan's marginalized figures, or that they're kind of a canary 355 00:23:37,680 --> 00:23:41,320 Speaker 1: in the coal mine. Culturally, I in retrospect think that 356 00:23:41,400 --> 00:23:43,160 Speaker 1: these folks were the canary in the coal mine, when 357 00:23:43,200 --> 00:23:44,720 Speaker 1: at the time we thought they were just kind of 358 00:23:44,800 --> 00:23:47,560 Speaker 1: marginal weirdos who were going to be swept aside by history. 359 00:23:49,800 --> 00:23:52,520 Speaker 1: By the time of the Capital Riot, Baked Alaska had 360 00:23:52,560 --> 00:23:56,639 Speaker 1: been deep platformed by YouTube, PayPal, Twitter, and Venmo, among others. 361 00:23:57,200 --> 00:24:00,720 Speaker 1: Almost every other platform followed suit. After his live stream 362 00:24:00,760 --> 00:24:05,200 Speaker 1: on January six, the guy who craved online engagement, who 363 00:24:05,240 --> 00:24:09,080 Speaker 1: had optimized his entire life for clicks, was booted offline. 364 00:24:10,160 --> 00:24:14,399 Speaker 1: Then the FBI came for him. On Saturday, January sixte 365 00:24:14,720 --> 00:24:17,959 Speaker 1: Baked Alaska was arrested at his home in Houston, largely 366 00:24:18,080 --> 00:24:21,200 Speaker 1: thanks to the evidence from his own live stream. It's 367 00:24:21,240 --> 00:24:23,399 Speaker 1: hard to say what must have been worse for him, 368 00:24:23,760 --> 00:24:27,320 Speaker 1: losing his accounts or losing his freedom. Whatever the case, 369 00:24:27,600 --> 00:24:32,520 Speaker 1: Anthem Jeanette a k a. Baked Alaska went dark, but 370 00:24:32,640 --> 00:24:37,600 Speaker 1: not for long. In early May, a gaming platform called 371 00:24:37,760 --> 00:24:41,639 Speaker 1: trovoh let Baked Alaska back into his streaming account. For 372 00:24:41,760 --> 00:24:44,439 Speaker 1: someone who online as Baked Alaska, four months had been 373 00:24:44,560 --> 00:24:48,160 Speaker 1: a long time, it's safe to say he was happy 374 00:24:48,280 --> 00:25:00,400 Speaker 1: to be back. Yaw yaw, yeah, sure enough. He right 375 00:25:00,440 --> 00:25:03,400 Speaker 1: back to his old ways. We're live, we're live out here, 376 00:25:03,840 --> 00:25:06,879 Speaker 1: and we're gonna have We're gonna have fun. Straight minutes 377 00:25:06,960 --> 00:25:10,320 Speaker 1: after beginning his first stream back what are you guys 378 00:25:10,359 --> 00:25:13,280 Speaker 1: doing out here, he accosted three middle aged Hispanic women 379 00:25:13,359 --> 00:25:16,560 Speaker 1: waiting at a bus stop. Who are you? Who are you? 380 00:25:17,280 --> 00:25:21,080 Speaker 1: Are you illegal immigrants? Not long after that, he gets 381 00:25:21,119 --> 00:25:24,000 Speaker 1: in the face of a black bouncer outside of members 382 00:25:24,080 --> 00:25:27,760 Speaker 1: only club. Can I tell you a joke? Okay, yeah, 383 00:25:27,840 --> 00:25:30,280 Speaker 1: let me tell you a joke. Black lives don't matter? 384 00:25:35,920 --> 00:25:44,159 Speaker 1: And so it goes. But after all this, at the 385 00:25:44,280 --> 00:25:47,000 Speaker 1: end of the road, Baked Alaska's old buddy to Mario 386 00:25:47,280 --> 00:25:50,320 Speaker 1: SB is still trying to make sense of what happened 387 00:25:50,359 --> 00:25:53,200 Speaker 1: to the man he called a friend, Like, what drove 388 00:25:53,280 --> 00:25:56,280 Speaker 1: you to do this? Bro? Like Trump's not in office 389 00:25:56,320 --> 00:25:59,960 Speaker 1: anymore now, now what you're stuck looking like an idiot? 390 00:26:00,560 --> 00:26:02,720 Speaker 1: You lost people thout actually going the bath for you, dude? 391 00:26:03,080 --> 00:26:06,480 Speaker 1: You know that's it. So here's where I make a 392 00:26:06,560 --> 00:26:11,119 Speaker 1: little confession. Baked Alaska and I came up as creators 393 00:26:11,160 --> 00:26:14,120 Speaker 1: and almost the same place at the same time. While 394 00:26:14,200 --> 00:26:17,400 Speaker 1: he was making viral videos for BuzzFeed, I was creating 395 00:26:17,560 --> 00:26:21,200 Speaker 1: viral listicles for cracked dot com, the website that helped 396 00:26:21,280 --> 00:26:25,520 Speaker 1: pioneer that particular form of content. I was never as 397 00:26:25,640 --> 00:26:27,720 Speaker 1: much on the video side of things, but during the 398 00:26:28,520 --> 00:26:32,000 Speaker 1: George Floyd protests in Portland, I was briefly the most 399 00:26:32,040 --> 00:26:35,440 Speaker 1: popular live streamer in the city. In my case, I 400 00:26:35,520 --> 00:26:38,440 Speaker 1: never took donations, and I stopped streaming once it became 401 00:26:38,520 --> 00:26:41,359 Speaker 1: clear that law enforcement was using live stream footage for 402 00:26:41,400 --> 00:26:45,680 Speaker 1: intelligence to help crack down on the demonstration. I was 403 00:26:45,760 --> 00:26:48,879 Speaker 1: also afraid of winding up in the same situation Baked 404 00:26:48,920 --> 00:26:53,400 Speaker 1: Alaska found himself in deliberately manipulating events for the sake 405 00:26:53,440 --> 00:26:57,800 Speaker 1: of content. That's not a position any good journalist wants 406 00:26:57,840 --> 00:27:05,520 Speaker 1: to be in. Over the last few years, I found 407 00:27:05,600 --> 00:27:08,480 Speaker 1: myself in the dual positions of being a content creator, 408 00:27:08,720 --> 00:27:11,560 Speaker 1: someone who consciously develops and builds a fan base through 409 00:27:11,640 --> 00:27:15,439 Speaker 1: new media, and also being a researcher who analyzes how 410 00:27:15,560 --> 00:27:20,960 Speaker 1: creators like Baked Alaska influence and radicalize their fans. It's 411 00:27:21,000 --> 00:27:23,680 Speaker 1: become clear to me that this sort of radicalization is 412 00:27:23,800 --> 00:27:27,560 Speaker 1: not a one way street. Baked Alaska used his talent 413 00:27:27,680 --> 00:27:30,680 Speaker 1: in making viral videos to push fringe ideas about white 414 00:27:30,720 --> 00:27:35,320 Speaker 1: genocide and Jewish conspiracies, but the fawning reactions of his 415 00:27:35,440 --> 00:27:39,320 Speaker 1: most hardcore fans also pushed him to create more extreme content, 416 00:27:39,720 --> 00:27:44,080 Speaker 1: which pushed him even further down the rabbit hole. I 417 00:27:44,160 --> 00:27:46,960 Speaker 1: don't like influencer as a job title, but those of 418 00:27:47,040 --> 00:27:50,399 Speaker 1: us who make podcasts and YouTube videos and livestream content 419 00:27:50,600 --> 00:27:53,400 Speaker 1: do have a profound influence on the people who consume 420 00:27:53,440 --> 00:27:57,879 Speaker 1: our stuff. Our society is an increasingly isolated one. In 421 00:28:00,080 --> 00:28:03,760 Speaker 1: Americans said they had ten or more close friends. Today 422 00:28:04,040 --> 00:28:07,720 Speaker 1: only thirteen percent say the same. This gaping law of 423 00:28:07,880 --> 00:28:11,320 Speaker 1: loneliness at the center of American culture has opened millions 424 00:28:11,359 --> 00:28:14,800 Speaker 1: of people up to being influenced in profoundly disturbing ways. 425 00:28:18,400 --> 00:28:21,480 Speaker 1: When anthem Geonette marched on the Capitol, he wasn't just 426 00:28:21,680 --> 00:28:24,320 Speaker 1: offering his fans a chance to watch him. He was 427 00:28:24,400 --> 00:28:27,960 Speaker 1: giving them the opportunity to influence history and his own life, 428 00:28:28,359 --> 00:28:30,720 Speaker 1: and in those ways, to feel more connected to the 429 00:28:30,760 --> 00:28:34,600 Speaker 1: world themselves. At least ten thousand people took him up 430 00:28:34,600 --> 00:28:38,400 Speaker 1: on the offer and cheered on his assault on democracy itself, 431 00:28:42,920 --> 00:28:45,480 Speaker 1: And who knows, maybe they'll get the chance to do 432 00:28:45,600 --> 00:28:57,120 Speaker 1: it all again sometime soon. In the next episode, the 433 00:28:57,280 --> 00:29:00,920 Speaker 1: virus enters the main frame. The Big Lie is ushered 434 00:29:00,960 --> 00:29:04,240 Speaker 1: into the Senate Chamber by a ruthlessly ambitious young senator, 435 00:29:04,560 --> 00:29:07,120 Speaker 1: one will do anything to get ahead, even at the 436 00:29:07,200 --> 00:29:11,040 Speaker 1: cost of democracy itself. I have heard from people like 437 00:29:11,160 --> 00:29:14,040 Speaker 1: I've never heard before, and somebody has got to take 438 00:29:14,080 --> 00:29:16,240 Speaker 1: their concerns seriously and speak up. And that's what I'm 439 00:29:16,240 --> 00:29:20,480 Speaker 1: gonna do. Join me in episode five, The Inside Man