WEBVTT - Build As You Are: Personal Branding Without Perfection 0:00:00.480 --> 0:00:04.040 Calling all my sweeties to the forefront. I'm your host, Christophe, 0:00:04.640 --> 0:00:06.440 and this is to keep it positive. 0:00:06.440 --> 0:00:07.120 Sweetish show. 0:00:10.160 --> 0:00:12.479 Welcome to keep it positive, Sweetie, the place where we 0:00:12.560 --> 0:00:16.599 he'll grow and learn together Today it's even more special because. 0:00:16.320 --> 0:00:18.000 It's just me and my sweeties. 0:00:18.640 --> 0:00:21.040 It was important that I do this solo episode since 0:00:21.079 --> 0:00:24.600 I get so many questions about my personal branding, showing 0:00:24.680 --> 0:00:27.319 up online and what it really looks like to build 0:00:27.360 --> 0:00:30.920 a brand while you're still becoming, because I think a 0:00:30.960 --> 0:00:32.839 lot of people feel like they need to just have 0:00:32.920 --> 0:00:35.760 everything figured out before they show up, and that's just 0:00:35.800 --> 0:00:38.800 not the truth. So get ready. This is going to 0:00:38.880 --> 0:00:42.400 be so so good. I hope you enjoy it, Shelley, 0:00:43.000 --> 0:00:43.840 this is exciting. 0:00:43.960 --> 0:00:46.600 This is exciting solo episode. 0:00:46.880 --> 0:00:49.960 Yes, So we're gonna talk about just some personal branding, 0:00:50.000 --> 0:00:53.720 which you're so great at. You do it so effortlessly, 0:00:53.800 --> 0:00:55.800 and I know that people are really wanting to know more. 0:00:55.880 --> 0:00:58.040 So we're gonna just jump into it the first time. 0:00:58.080 --> 0:00:59.400 Start with I Grow. 0:00:59.520 --> 0:01:00.640 I g right. 0:01:00.840 --> 0:01:03.400 So I'm sure you get asked about it a lot. 0:01:03.440 --> 0:01:06.560 You've been on Instagram since twenty eleven. You have over 0:01:06.720 --> 0:01:10.040 seventeen hundred posts, and it seems like you never cleared 0:01:10.040 --> 0:01:10.480 your grid. 0:01:10.800 --> 0:01:12.640 I did a little clearing a little bit. 0:01:12.800 --> 0:01:15.479 Okay, if you scroll all the way back, and I'm 0:01:15.480 --> 0:01:17.200 sure a lot of the sweeties do, you can kind 0:01:17.200 --> 0:01:19.920 of see your evolution from early posts. So like you 0:01:20.040 --> 0:01:23.080 announcing your styling gig with Tyler in twenty sixteen to 0:01:23.160 --> 0:01:26.480 your lifestyle content, it's all there. So today people are 0:01:26.520 --> 0:01:30.440 really focused on aesthetics and curating, deleting, starting over. They 0:01:30.520 --> 0:01:33.520 might have color schemes, all these things. Right, let's talk 0:01:33.560 --> 0:01:36.759 about that. Why hasn't aesthetics ever been just something you've 0:01:36.760 --> 0:01:37.560 been fixating on. 0:01:38.800 --> 0:01:43.800 I believe that my entire life and brand is an 0:01:43.840 --> 0:01:46.039 aesthetic where I don't have to get caught up in 0:01:46.080 --> 0:01:48.960 the color schemes. I've seen people do that, and I've 0:01:49.000 --> 0:01:50.720 tried it, but it's just too much to keep up with, 0:01:51.000 --> 0:01:51.200 you know. 0:01:51.360 --> 0:01:54.000 And my life isn't a color scheme. You know. 0:01:54.120 --> 0:01:55.880 Some days it's gonna be bright, others it's not gonna 0:01:55.880 --> 0:01:57.800 be so bright, and you're gonna get all of it, 0:01:57.880 --> 0:02:01.080 you know. So I feel like there's authentic, there's transparency 0:02:01.640 --> 0:02:05.160 and not getting caught up in the super curated content 0:02:05.600 --> 0:02:07.080 and even the look of the page. 0:02:07.120 --> 0:02:09.959 You know, I am intentional about the content I put out. 0:02:10.080 --> 0:02:13.120 I think that's very important when you're building a brand, 0:02:13.160 --> 0:02:15.920 but for me, that wasn't a big thing for me. 0:02:16.560 --> 0:02:19.120 Yeah, I love that, you know, you're definitely consistent with 0:02:19.200 --> 0:02:21.440 the content, but more so like you kind of like 0:02:22.240 --> 0:02:23.880 I like it because it's like, if you like it, 0:02:23.919 --> 0:02:24.880 you're gonna post it, period. 0:02:24.919 --> 0:02:26.280 Don't think too much about it. 0:02:26.360 --> 0:02:28.680 Yeah, it's social media. I think people get caught up. 0:02:28.680 --> 0:02:30.960 It's already takes up so much of our time, right, 0:02:31.120 --> 0:02:35.200 so much so I believe that when it comes to it, 0:02:35.360 --> 0:02:39.000 just post organically, post what feels good to you. And 0:02:39.080 --> 0:02:41.400 what I've noticed is that if it feels good to me, 0:02:42.320 --> 0:02:43.840 nine times out of ten, is gonna feel good to 0:02:43.840 --> 0:02:44.600 the people that are following me. 0:02:44.639 --> 0:02:45.400 That's what they're here for. 0:02:45.840 --> 0:02:49.040 So I think that's what sets you apart from other pages, 0:02:49.200 --> 0:02:52.280 you know, is that you are setting the tone. People 0:02:52.360 --> 0:02:54.280 know what they're gonna get when they come to love 0:02:54.320 --> 0:02:55.720 christal reinee Perfect. 0:02:56.120 --> 0:02:58.840 So that kind of goes into like not really focusing 0:02:58.880 --> 0:03:02.000 what's on the page. Brand actually is so talk more 0:03:02.120 --> 0:03:04.320 about that and how we say, like you don't really 0:03:04.320 --> 0:03:06.560 care about what it looks like, but what it actually 0:03:07.000 --> 0:03:09.600 the content, the meat of it. How do you kind 0:03:09.600 --> 0:03:13.360 of is there a circler, like are you doing. 0:03:13.200 --> 0:03:14.160 Some type of like lisz? 0:03:14.240 --> 0:03:16.440 How do you figure out like these fauss the proper 0:03:16.440 --> 0:03:17.400 bucket for your content? 0:03:17.600 --> 0:03:17.799 Yeah? 0:03:17.840 --> 0:03:20.880 I think in the beginning, it was about posting things 0:03:20.960 --> 0:03:24.440 that I organically did around the house, whether it was 0:03:24.480 --> 0:03:27.720 doing my hair, doing my makeup and ti your design, 0:03:27.960 --> 0:03:30.239 you know, anything that I organically would do. I just 0:03:30.280 --> 0:03:32.560 put out my camera, you know, and just posted it 0:03:32.639 --> 0:03:35.080 just to let people kind of into my life, give 0:03:35.120 --> 0:03:39.040 them more of an insight of who I am outside 0:03:39.200 --> 0:03:41.600 of my YouTube and all the other things that I 0:03:41.640 --> 0:03:42.560 was doing back then. 0:03:42.920 --> 0:03:43.120 You know. 0:03:44.160 --> 0:03:49.200 I think a big part of it is making sure 0:03:49.280 --> 0:03:52.000 that people when you do things that are authentic to you, 0:03:52.080 --> 0:03:54.280 not what everybody else is doing. And I think that's 0:03:54.320 --> 0:03:56.400 what set me apart. But I am intentional about what 0:03:56.440 --> 0:03:58.480 I post. I'm not just like, oh, I'm just post 0:03:58.480 --> 0:04:01.600 this or whatever, intent to make sure that whatever I 0:04:01.680 --> 0:04:02.960 post is on brand with who. 0:04:02.800 --> 0:04:03.360 I really am. 0:04:04.360 --> 0:04:07.120 I love that. I love that. So let's talk about that. 0:04:07.480 --> 0:04:10.080 You were consistent about it and you are intentional. What 0:04:10.200 --> 0:04:11.920 has that done for your brand? 0:04:12.960 --> 0:04:13.160 Man? 0:04:13.240 --> 0:04:18.720 It's done so much. And here's the thing twenty eleven 0:04:18.760 --> 0:04:22.039 I started this. It's probably twenty twelve thirteen that I 0:04:22.040 --> 0:04:25.800 started doing hair videos that was planning seeds, and that 0:04:25.920 --> 0:04:27.280 was over a decade ago. 0:04:27.440 --> 0:04:29.000 You think about its twenty twenty six. 0:04:29.600 --> 0:04:31.919 I was doing things because I loved it, not to 0:04:31.960 --> 0:04:34.119 make money from it. I don't think we were getting 0:04:34.120 --> 0:04:35.760 paid off at Instagram at that point in time. It 0:04:35.800 --> 0:04:37.320 was just we were just doing things that we loved 0:04:37.680 --> 0:04:40.919 and this new age of social media was opening up 0:04:40.920 --> 0:04:45.279 a world that we weren't familiar with. And I look 0:04:45.360 --> 0:04:48.200 back now, all the things that I was organically posting 0:04:49.040 --> 0:04:51.360 has turned into brand deals for me, you know. And 0:04:51.400 --> 0:04:55.159 I think that's what makes businesses and companies and even 0:04:55.200 --> 0:04:58.200 the people who buy my products now really believe because 0:04:58.200 --> 0:04:59.760 it's like, oh, she was doing this when she wasn't 0:04:59.800 --> 0:05:01.840 making anything off of it, you know. And I think 0:05:01.880 --> 0:05:05.400 that's important when it comes to businesses understanding do what 0:05:05.480 --> 0:05:08.320 you love, build off of something that you genuinely care about, 0:05:08.400 --> 0:05:11.320 something you would genuinely use, not just oh this. 0:05:11.279 --> 0:05:13.160 Is popping right now, but I don't really use it. 0:05:13.480 --> 0:05:16.360 Like anything I do is something that I'm I'm behind 0:05:16.400 --> 0:05:17.760 one thousand percent. 0:05:17.960 --> 0:05:20.880 And I think that that's what I love following your content. 0:05:20.960 --> 0:05:24.000 I'm like, oh, Crystal said, because I know she no fraud, 0:05:24.200 --> 0:05:26.839 no fraudulent, So I know, like, okay, this is legit. 0:05:26.920 --> 0:05:29.520 So I definitely know that about you and appreciate that, 0:05:29.640 --> 0:05:31.680 and I think that's what we all love about it 0:05:31.720 --> 0:05:33.240 is like we know if you put your stamp on. 0:05:33.240 --> 0:05:35.800 It, my girl, she didn't use it. 0:05:35.839 --> 0:05:38.480 She doesn't yeh, or she gonna tell you like, okay, 0:05:39.120 --> 0:05:42.479 this is. 0:05:42.960 --> 0:05:44.800 So we know your. 0:05:45.120 --> 0:05:47.880 Story and how you you've always wanted to be in 0:05:48.440 --> 0:05:50.680 you know, in like a star. Right, So your confidence 0:05:50.720 --> 0:05:53.320 was pretty much there. But for someone that doesn't maybe 0:05:53.320 --> 0:05:56.440 feel like they have that confidence or just not sure, 0:05:56.520 --> 0:05:59.479 how would you what would you tell them to do 0:05:59.520 --> 0:06:01.600 the start of building a personal brand they don't feel 0:06:01.600 --> 0:06:02.279 confident yet. 0:06:03.360 --> 0:06:05.800 I would say that being in front of the camera 0:06:05.920 --> 0:06:09.040 is not the end all, be y'all to building a brand. 0:06:09.520 --> 0:06:09.760 You know. 0:06:09.880 --> 0:06:12.599 I think there's been so much emphasis put on social 0:06:12.720 --> 0:06:16.600 media and online presence, which is very, very very important. 0:06:16.680 --> 0:06:18.320 You reach so many more people. 0:06:18.360 --> 0:06:20.680 On social media then you may be able to on 0:06:20.720 --> 0:06:26.000 a website or in other ways of marketing. But I 0:06:26.080 --> 0:06:28.520 would say, figure out your strong suitse what you are 0:06:28.560 --> 0:06:31.760 comfortable with, you know, because I don't feel confident every 0:06:31.760 --> 0:06:33.680 single day, you know, so I can understand like the 0:06:33.720 --> 0:06:35.440 person who may be like, I don't want to get 0:06:35.480 --> 0:06:37.400 on camera, I don't like speaking, I don't like doing this. 0:06:37.760 --> 0:06:41.400 Figure out research other ways to build a brand where 0:06:41.400 --> 0:06:43.320 you don't have to do things you're not comfortable with. 0:06:43.480 --> 0:06:44.360 But at some point you're going. 0:06:44.320 --> 0:06:45.600 To have to be able to speak about it, talk 0:06:45.640 --> 0:06:47.400 about it, whether you're trying to pitch it to a 0:06:47.440 --> 0:06:50.200 company or investors. That's going to come a point where 0:06:50.200 --> 0:06:52.159 you have to talk about it. But maybe getting in 0:06:52.160 --> 0:06:53.599 front of a camera may not be your thing. 0:06:54.760 --> 0:06:56.720 That's good because I know that a lot of people 0:06:57.400 --> 0:06:59.760 facize a lot of people away from doing their dreaming 0:07:00.040 --> 0:07:03.040 on it because they feel like social media is the 0:07:03.120 --> 0:07:05.039 way to get it out there when there are so 0:07:05.160 --> 0:07:06.159 many different ways. 0:07:06.240 --> 0:07:06.400 Right. 0:07:06.560 --> 0:07:10.160 But I will say this too, Shelley, there's two folds 0:07:10.200 --> 0:07:13.280 that some people are confident, but they just feel like, oh, 0:07:13.560 --> 0:07:16.400 I don't have enough following, or I don't have all 0:07:16.440 --> 0:07:18.720 the equipment or the lights and all the things. 0:07:19.360 --> 0:07:20.480 You have to start somewhere. 0:07:20.960 --> 0:07:23.400 You know, before I had this huge office and the 0:07:23.480 --> 0:07:26.560 lights and the camera, the crew, all that I literally 0:07:26.600 --> 0:07:30.320 had a tripod in my iPhone and I don't even 0:07:30.360 --> 0:07:33.280 remember what editing software I downloaded on my iPhone. I 0:07:33.320 --> 0:07:36.400 was doing everything and I didn't have all the followers. 0:07:36.800 --> 0:07:40.000 But once people started catching on, they're like, oh, I 0:07:40.080 --> 0:07:42.240 like this, and before I knew it, it started growing. But 0:07:42.240 --> 0:07:44.800 it's because I was doing something organically and I started 0:07:44.840 --> 0:07:46.720 with what I had a lot of people feel like 0:07:46.720 --> 0:07:49.920 they got to start where they see other people finish. No, 0:07:50.080 --> 0:07:52.080 like we all had to start somewhere. I don't want 0:07:52.080 --> 0:07:54.640 people to forget that you have to start somewhere. Start 0:07:54.640 --> 0:07:56.680 where you are, start with what you have. People are 0:07:56.680 --> 0:07:58.320 shooting the whole movies. 0:07:58.680 --> 0:07:59.360 On their iPhones. 0:07:59.360 --> 0:08:01.920 These iPhones are so good now you can do so 0:08:01.920 --> 0:08:02.680 many different things. 0:08:02.680 --> 0:08:04.440 Get on Amazon. We were just talking about Amazons. 0:08:04.600 --> 0:08:08.000 Was just somebody, honey, get a tripod and get to shooting, 0:08:08.520 --> 0:08:10.120 you know, And it's I mean, they've made it so 0:08:10.240 --> 0:08:12.640 easy now where you can like edit super easy. 0:08:12.680 --> 0:08:14.280 Sometimes some abs even do it for you. 0:08:14.800 --> 0:08:18.680 So with AI, there's so many tools that are readily available. 0:08:19.240 --> 0:08:21.600 I think that it's so easy get caught. 0:08:21.440 --> 0:08:24.400 Up and where everyone else is and comparing yourself to 0:08:24.520 --> 0:08:26.760 others that they can stop you and you can get 0:08:26.760 --> 0:08:28.640 pigeonholed like that absolutely. 0:08:28.680 --> 0:08:31.679 And I think some of my favorite creators are people 0:08:31.720 --> 0:08:35.200 that I started when they first started and then send 0:08:35.240 --> 0:08:36.560 them and be like, oh, they got a new light 0:08:36.880 --> 0:08:38.880 or that's a new set, or they got a new 0:08:38.920 --> 0:08:42.319 you know, like that's always cool to see. Yeah, them evolved, 0:08:42.320 --> 0:08:45.160 but still like being themselves and sharing the same concept 0:08:45.200 --> 0:08:48.120 but elevating it and getting better with it. Right, So, 0:08:48.320 --> 0:08:51.400 speaking about evolving, how do you stay consistent when, like 0:08:51.440 --> 0:08:53.680 you said, you may not have the perfect light or 0:08:53.720 --> 0:08:55.520 things like that, but you know you have to shoot. 0:08:55.559 --> 0:08:59.280 What was your motivation to keep going and something that's 0:08:59.280 --> 0:09:01.920 maybe not say per se cliche, but something people could 0:09:01.920 --> 0:09:02.599 really hold on to. 0:09:03.040 --> 0:09:06.559 Yeah, they kept me going when I was doing it 0:09:06.600 --> 0:09:09.959 all by myself, without the with the bathroom, like I 0:09:10.000 --> 0:09:11.520 don't know if I had a ring, Like at that point, 0:09:12.240 --> 0:09:14.400 that was an investment I had to make. And when 0:09:14.400 --> 0:09:17.240 you're first starting out, everything is an investment and sometimes 0:09:17.280 --> 0:09:18.600 you don't have the money, so you got to save 0:09:18.720 --> 0:09:22.080 up for it. I think the thing that kept me 0:09:22.160 --> 0:09:25.640 going was attraction. You know, when you see people are 0:09:26.040 --> 0:09:29.080 interested in invested in what you're doing, they keep coming 0:09:29.120 --> 0:09:29.960 back and they're like, oh. 0:09:29.840 --> 0:09:31.280 Please make more content like this. 0:09:31.640 --> 0:09:33.400 Even if it's just a few people, you know, you're 0:09:33.440 --> 0:09:36.760 onto something, you know. So I think finding what that 0:09:36.880 --> 0:09:41.040 niche is your laying and create off of that and 0:09:41.080 --> 0:09:42.000 create out the momentum. 0:09:42.080 --> 0:09:43.680 That's something that definitely kept me going. 0:09:44.000 --> 0:09:47.000 And even today, I feel like sometimes when you don't 0:09:47.000 --> 0:09:49.920 get the collapse, initially you kind of want to give up. 0:09:50.120 --> 0:09:52.480 But if it's something you truly believe in, continue to 0:09:52.480 --> 0:09:55.040 do it, continue to create because everybody's not going to 0:09:55.120 --> 0:09:55.679 love everything. 0:09:55.840 --> 0:09:58.120 There's stuff that I do and some people are like, ah, 0:09:58.200 --> 0:09:58.400 you know. 0:09:58.440 --> 0:10:01.360 In the beginning, even like they were like she's not good, 0:10:01.679 --> 0:10:04.280 you know, but then it's like God had another another 0:10:04.360 --> 0:10:07.400 plan and then it turned into something else. So I think, 0:10:08.280 --> 0:10:11.160 if you believe in it, no matter what, just keep pushing. 0:10:11.200 --> 0:10:12.920 That's what Anything not just right? 0:10:13.320 --> 0:10:16.720 Yeah everything okay, so let's get into something else. 0:10:16.760 --> 0:10:19.480 So I am a avvy. I need a social media break. 0:10:19.480 --> 0:10:21.600 I'm always like I gotta get off, and I'm like, dang, 0:10:21.640 --> 0:10:23.360 this is pretty much I gotta stay tapped in. 0:10:23.600 --> 0:10:24.240 Yeah you do. 0:10:24.320 --> 0:10:27.080 So I often have been thinking about you a lot 0:10:27.120 --> 0:10:29.760 because I'm like, she posts great, she always posting, consistent. 0:10:29.840 --> 0:10:31.560 You know what's going on? She does it so well. 0:10:31.960 --> 0:10:34.880 When you're building the brand, showing up consistently sounds good, 0:10:34.920 --> 0:10:36.800 but in real life it can be a lot just 0:10:36.880 --> 0:10:40.000 from like the doom, scrolling the news, the bots, like 0:10:40.120 --> 0:10:42.839 everything right, Yeah, has there ever been a moment where 0:10:42.880 --> 0:10:45.640 you felt burned out from showing up and wanted to 0:10:45.640 --> 0:10:46.839 take a break from social media? 0:10:46.960 --> 0:10:49.120 And then what did that look like? Did you do it? 0:10:49.240 --> 0:10:49.559 DoD it? 0:10:49.760 --> 0:10:51.040 Like? Like what did that? 0:10:51.840 --> 0:10:53.600 Could you tell it in the content, Like what does 0:10:53.600 --> 0:10:55.600 that look like for you? When you are feeling that way. 0:10:55.840 --> 0:10:59.560 A lot of times people on the outside wouldn't know 0:10:59.600 --> 0:11:03.240 it because you continue to show up. But I get 0:11:04.120 --> 0:11:06.120 social media fatigue quite often. 0:11:06.640 --> 0:11:08.040 It's a lot. It's demanding. 0:11:09.720 --> 0:11:12.520 You get desensitized that so much is being pumped out. 0:11:12.920 --> 0:11:15.400 Every time you open your phone, you're seeing something that 0:11:15.440 --> 0:11:18.840 we shouldn't even be seeing, you know, Like our psyche 0:11:19.000 --> 0:11:22.720 is not meant to taking so much information, and there's 0:11:22.760 --> 0:11:26.240 so much that we're being given every single day. So 0:11:26.280 --> 0:11:29.520 for me, yearly, I take like a month off, And 0:11:29.600 --> 0:11:31.640 sometimes there may be other peers where I'm just like 0:11:31.800 --> 0:11:33.280 I gotta shut it out, you know. 0:11:33.320 --> 0:11:34.640 But when you are building a. 0:11:34.600 --> 0:11:37.240 Brand, it's really hard. Shelly it's hard. You feel like 0:11:37.520 --> 0:11:39.800 my life is dependent on this. I gotta keep posting 0:11:39.880 --> 0:11:41.840 because if I don't, then they're not. I'm gonna lose 0:11:41.840 --> 0:11:44.120 followers and followers turning into dollars and I gotta So 0:11:44.160 --> 0:11:47.880 we put this pressure on ourselves to continue to be present, 0:11:48.640 --> 0:11:51.240 but we're not showing up for ourselves. We're not showing 0:11:51.320 --> 0:11:54.240 up for our families, the people that love us. Because 0:11:54.280 --> 0:11:56.480 you think about people that are really into the social 0:11:56.480 --> 0:11:58.520 media world, you go to dinner with and what are 0:11:58.559 --> 0:12:01.640 they doing now their phone exactly? 0:12:02.559 --> 0:12:05.480 I do that took at food getting good. I gotta 0:12:05.520 --> 0:12:09.720 get this fun up. But yeah, I'm like, okay, now 0:12:09.760 --> 0:12:10.280 y'all can eat. 0:12:10.600 --> 0:12:14.160 But it's one of those things where it consumes everything, 0:12:14.200 --> 0:12:16.440 and I feel like we are losing a sense of 0:12:16.480 --> 0:12:20.240 reality when it comes to that. Even that personal touch 0:12:20.320 --> 0:12:22.440 or just like being in tune with each other, we 0:12:22.520 --> 0:12:25.520 miss so much because we're blinded by our phones, you know. 0:12:25.640 --> 0:12:28.600 So I think it's one of those things. 0:12:28.640 --> 0:12:30.880 I get burnt out a lot, and when you're doing 0:12:30.880 --> 0:12:32.560 it on your own, it's gonna happen. 0:12:32.720 --> 0:12:32.920 You know. 0:12:33.040 --> 0:12:36.040 I'm fortunate now where I have a social media manager. 0:12:36.120 --> 0:12:38.000 I have someone where I can kind of tap out 0:12:38.040 --> 0:12:39.600 and she loves that. She said, no, I want you 0:12:39.640 --> 0:12:42.600 to disconnect, you know, and she loves creating, so it's perfect. 0:12:42.600 --> 0:12:46.000 Shut eye, Anna, But she go over there editing. Now, 0:12:47.400 --> 0:12:48.679 Hey Anna, I'm shouting you out. 0:12:49.559 --> 0:12:52.960 She's so focus working out. 0:12:55.360 --> 0:12:55.959 I love it. 0:12:56.480 --> 0:12:58.560 But see now I have somebody that can do that, 0:12:58.640 --> 0:13:00.679 so I can have these type of conversation or I 0:13:00.679 --> 0:13:04.120 can go study. No, I'm about to film, so I 0:13:04.160 --> 0:13:07.960 have so much going on where eventually you'll have to delegate, 0:13:08.000 --> 0:13:10.640 you know. That's something I had to learn the hard 0:13:10.640 --> 0:13:13.920 way because I love being hands on on everything, you know, 0:13:14.720 --> 0:13:16.880 because it is an extension of me. Everything I do 0:13:16.960 --> 0:13:18.520 is an extension of me. So it's hard for me 0:13:18.600 --> 0:13:21.480 to let go and relinquish the control because not everybody 0:13:21.520 --> 0:13:23.480 does things the way you like. So it is a 0:13:23.559 --> 0:13:25.680 vetting process to find the people that can do it 0:13:25.720 --> 0:13:27.920 the way you would do it, to the standard that 0:13:27.960 --> 0:13:28.480 you want it. 0:13:29.559 --> 0:13:31.040 But yeah, it's one of those things. 0:13:31.040 --> 0:13:33.840 Burnout is real, and I think it is very important 0:13:33.880 --> 0:13:36.719 to disconnect from the phones, take a break, you know, 0:13:36.800 --> 0:13:39.400 And there's so much clarity that comes with it. When 0:13:39.400 --> 0:13:42.080 I tell you I take social media fasts, I get 0:13:42.120 --> 0:13:45.080 so many amazing ideas, ideas that are going to bring 0:13:45.160 --> 0:13:48.720 more wealth, more opportunities to the people around me that 0:13:48.800 --> 0:13:51.880 I probably wouldn't get because I'm all you're seeing is 0:13:51.880 --> 0:13:54.720 what everybody else is doing. There's nothing original coming from 0:13:54.800 --> 0:13:56.480 it because it's like, oh, oh, this is. 0:13:56.400 --> 0:13:57.760 What we're doing. Okay, this is on trend. 0:13:57.880 --> 0:14:00.880 You know, no like tap out so that you can 0:14:00.920 --> 0:14:03.480 really tap into the source to get those original ideas 0:14:03.480 --> 0:14:04.240 that are just for you. 0:14:05.040 --> 0:14:08.280 Tap out, come on. That's a bar, write it down, 0:14:08.360 --> 0:14:09.240 put it in your notes. 0:14:10.840 --> 0:14:14.680 So I love that. So is your month for your month? 0:14:14.800 --> 0:14:16.480 Is it like a set month or it's kind of 0:14:16.520 --> 0:14:18.000 like you just feel like, Okay, I'm gonna have a 0:14:18.040 --> 0:14:20.480 little bit more downtime maybe, or do you have it 0:14:20.520 --> 0:14:24.000 like already programmed, like you know the holidays, or. 0:14:23.960 --> 0:14:26.320 I have a September sabbatical that I do love. 0:14:27.080 --> 0:14:30.120 This started a few years ago and September is my 0:14:30.200 --> 0:14:33.160 month where I go dark. And it's crazy because God 0:14:33.520 --> 0:14:36.280 prompted me on this probably two years ago, two or 0:14:36.280 --> 0:14:40.640 three years ago, and I had been like looming right 0:14:40.720 --> 0:14:43.560 under a million. It's like maybe one hundred thousand under 0:14:43.560 --> 0:14:45.960 a million. I took that month off when I came back, 0:14:45.960 --> 0:14:49.000 I had a million, so I missed nothing and it 0:14:49.080 --> 0:14:50.920 was a message and that I posted this on my 0:14:51.000 --> 0:14:51.800 Instagram page. 0:14:52.560 --> 0:14:55.400 Sometimes when you tap out and tap in. 0:14:56.560 --> 0:14:59.240 It was metaphorical for me to show that like are 0:14:59.320 --> 0:15:03.640 symbolic for me that when you let go and like 0:15:03.720 --> 0:15:05.920 focus on God, he handles the things that you're so 0:15:06.000 --> 0:15:07.760 focused on. It's like, I gotta do this. I got 0:15:07.760 --> 0:15:09.400 do so I can keep building, keep building, And he 0:15:09.480 --> 0:15:10.880 was like, focus on me and watch what I do. 0:15:11.680 --> 0:15:13.680 And that turned into something else, and you know, it's 0:15:13.680 --> 0:15:15.640 just one of those things where I've noticed that in 0:15:15.760 --> 0:15:17.600 every air of my life, when I just. 0:15:17.600 --> 0:15:20.200 Let go and let God, it multiplies. 0:15:21.080 --> 0:15:25.280 Yeah. Who I love that, Like, don't even worry about 0:15:25.280 --> 0:15:26.640 They're gonna be here. They waiting on you. 0:15:26.720 --> 0:15:29.080 They are, and when you come back, they're excited, you know, 0:15:29.640 --> 0:15:31.480 and you got some refreshing ideas. 0:15:31.880 --> 0:15:33.920 So yeah, take your time, let the thing marinate. 0:15:34.760 --> 0:15:36.840 Yeap. So always better that way. It is. 0:15:37.200 --> 0:15:39.440 It is so you're basically talking about discipline and how 0:15:39.480 --> 0:15:43.000 you're discipline not only how you show up in like 0:15:43.040 --> 0:15:45.120 your working things, but you're disciline when you listen to 0:15:45.160 --> 0:15:48.600 God and take up take a beat, right, But how 0:15:48.680 --> 0:15:52.240 do you decipher between okay, stand discipline, I'm a post 0:15:52.280 --> 0:15:54.440 this day, or I'm just tired, like I need a break, 0:15:54.520 --> 0:15:57.840 Like how can someone kind of know what the difference between, Like, actually, 0:15:57.920 --> 0:16:00.640 you need to get up and do it, Like, Okay, 0:16:00.640 --> 0:16:02.600 this is real burned out, you really need risk. 0:16:02.800 --> 0:16:03.760 Yeah. I think. 0:16:06.800 --> 0:16:09.120 Having a discernment and being in tune with your body 0:16:09.160 --> 0:16:12.400 and what your body needs is very important for any 0:16:12.440 --> 0:16:14.560 person in business, but especially entrepreneurs. 0:16:14.920 --> 0:16:18.040 When it comes to pouring, you're pouring so much. 0:16:18.680 --> 0:16:21.280 If you're depleted, you have nothing to give your company 0:16:21.320 --> 0:16:23.600 and the people that are working for you and with you. 0:16:24.000 --> 0:16:26.880 So I think it's very important to take those moments. 0:16:26.960 --> 0:16:28.040 I'm a blackout queen. 0:16:28.640 --> 0:16:32.040 When I say blackout, I mean blackout dates okay on 0:16:32.080 --> 0:16:35.000 the calendar, not available, don't call me. 0:16:35.360 --> 0:16:36.880 And that goes for everything, you know. 0:16:37.000 --> 0:16:40.240 So I think when it comes to social media, just 0:16:40.320 --> 0:16:42.120 listen to yourself, Like when you know you need a 0:16:42.160 --> 0:16:47.000 break mentally, literally, physically, whatever the is, shut the phone off, 0:16:47.120 --> 0:16:48.760 don't pick it up. You know they will be there. 0:16:48.800 --> 0:16:50.240 Like we said, the people are going to be there. 0:16:50.360 --> 0:16:52.120 They're gonna be excited when you come back. They're probably 0:16:52.160 --> 0:16:55.040 be wondering where you are, which builds great anticipation, you know. 0:16:55.120 --> 0:16:57.560 I mean it's really strategic, honestly. You know, if we 0:16:57.640 --> 0:17:02.200 want to talk about brand strategy, sometimes not being so 0:17:04.040 --> 0:17:07.480 seen or in the in the light can be a 0:17:07.520 --> 0:17:09.720 blessing and a strategy as well. 0:17:11.720 --> 0:17:15.920 So let's talk more about that and just kind of 0:17:16.240 --> 0:17:19.280 stay in the course and you know, really listening to 0:17:19.320 --> 0:17:21.720 yourself and things like that. So now and then also 0:17:21.960 --> 0:17:24.000 to speak for someone that may not have those million 0:17:24.040 --> 0:17:26.639 followers and kind of like really starting because I'm a 0:17:26.680 --> 0:17:28.760 comment creeper. I like to look on the comments and 0:17:29.520 --> 0:17:32.560