1 00:00:15,410 --> 00:00:25,970 Speaker 1: Pushkin. An old man walked up and down his garden. 2 00:00:26,770 --> 00:00:30,290 Speaker 1: Then he walked up and down his garden again. The 3 00:00:30,330 --> 00:00:34,810 Speaker 1: next day, the old man walked up and down his garden. 4 00:00:35,890 --> 00:00:40,570 Speaker 1: This may not sound very interesting, but in April twenty twenty, 5 00:00:41,010 --> 00:00:44,210 Speaker 1: the old man walking up and down his garden was 6 00:00:44,370 --> 00:00:49,570 Speaker 1: big news in the UK. Day after day, the old 7 00:00:49,650 --> 00:00:53,770 Speaker 1: man was on all the newspaper front pages, the BBC's 8 00:00:53,850 --> 00:00:56,890 Speaker 1: and a camera crew to the garden to broadcast live 9 00:00:56,970 --> 00:01:00,650 Speaker 1: to the nation. As the old man shuffled carefully along, 10 00:01:01,210 --> 00:01:04,890 Speaker 1: gripping the handles of his walking frame, his shoulders hunched 11 00:01:05,250 --> 00:01:10,370 Speaker 1: smartly dressed in a shirt tie and blazer, army medals 12 00:01:10,770 --> 00:01:15,690 Speaker 1: pinned to his chest. In endless television interviews, the old 13 00:01:15,770 --> 00:01:21,410 Speaker 1: man shared his homespun optimistic philosophy. Tomorrow will be a 14 00:01:21,450 --> 00:01:26,930 Speaker 1: good day. Lord knows we needed some optimism. In April 15 00:01:26,970 --> 00:01:31,570 Speaker 1: twenty twenty, a month into the first COVID lockdown, what 16 00:01:31,690 --> 00:01:35,090 Speaker 1: else was on the news in Britain? Daily government press 17 00:01:35,130 --> 00:01:41,050 Speaker 1: conferences with their grim statistics about infections, hospital admissions and deaths. 18 00:01:41,930 --> 00:01:46,690 Speaker 1: The slogan on the lectern exhorted Brits to stay home 19 00:01:47,370 --> 00:01:53,530 Speaker 1: protect the NHS A yes, the NHS the National Health Service. 20 00:01:54,130 --> 00:01:58,490 Speaker 1: In windows of houses, people put up posters their children's 21 00:01:58,610 --> 00:02:03,330 Speaker 1: crew drawings of rainbows adorned with the words thank you NHS. 22 00:02:05,370 --> 00:02:08,610 Speaker 1: Once a week, at eight pm on Thursday, would all 23 00:02:08,650 --> 00:02:12,810 Speaker 1: open eyes our doors, stand on our doorsteps, bang spoons 24 00:02:12,850 --> 00:02:18,810 Speaker 1: on saucepans, and applaud the clap for carers. Then we'd 25 00:02:18,810 --> 00:02:22,650 Speaker 1: all go back inside to resume the business of staying home. 26 00:02:23,810 --> 00:02:28,770 Speaker 1: It was a strange time. Along came a man who 27 00:02:28,930 --> 00:02:33,490 Speaker 1: captured the zeitgeist. An old man walking up and down 28 00:02:33,530 --> 00:02:39,330 Speaker 1: his garden. Captain Tom Moore was ninety nine years old. 29 00:02:39,570 --> 00:02:42,690 Speaker 1: He was recovering from a fall that had fractured his hip. 30 00:02:43,530 --> 00:02:46,130 Speaker 1: He wanted to walk up and down his garden one 31 00:02:46,210 --> 00:02:51,130 Speaker 1: hundred times before his one hundredth birthday, a sponsored walk 32 00:02:51,770 --> 00:02:55,330 Speaker 1: to raise money for the NHS nurses who'd cared for him. 33 00:02:55,970 --> 00:03:00,850 Speaker 1: The British people took Captain Tom to their hearts. Thousands 34 00:03:00,850 --> 00:03:05,450 Speaker 1: of pounds rolled in for Captain Tom's sponsored walk, then millions, 35 00:03:06,170 --> 00:03:10,130 Speaker 1: then tens of millions. It was the good story of 36 00:03:10,170 --> 00:03:15,090 Speaker 1: the lockdown. I mentioned that this story started in a 37 00:03:15,170 --> 00:03:19,010 Speaker 1: strange time, but as the world got back to normal, 38 00:03:19,610 --> 00:03:24,730 Speaker 1: the story itself just got stranger. It tells us something 39 00:03:24,730 --> 00:03:28,410 Speaker 1: about our own impulse to give to good causes, and 40 00:03:28,530 --> 00:03:33,370 Speaker 1: it ends in disgrace with a wrecking crew in the 41 00:03:33,450 --> 00:03:39,090 Speaker 1: old man's garden. I'm Tim Harford and you're listening to 42 00:03:39,290 --> 00:04:06,410 Speaker 1: cautionary tales. Tom Moore's family had his one hundredth birthday 43 00:04:06,450 --> 00:04:11,410 Speaker 1: party all planned out, roaster Hog and hire a singer 44 00:04:11,530 --> 00:04:15,490 Speaker 1: to perform hits from Tom's youth, like the Vera Lynn 45 00:04:15,490 --> 00:04:20,650 Speaker 1: classic We'll Meet Again. When that song came out in 46 00:04:20,770 --> 00:04:26,690 Speaker 1: nineteen thirty nine, Tom was nineteen years old. Young men 47 00:04:26,850 --> 00:04:30,010 Speaker 1: were going to fight in the Second World War, and 48 00:04:30,330 --> 00:04:33,410 Speaker 1: Vera Lynn gave them the words for their goodbyes to 49 00:04:33,450 --> 00:04:38,530 Speaker 1: their families. We'll meet again. Don't know where, don't know when, 50 00:04:39,330 --> 00:04:46,690 Speaker 1: but I know we'll meet again some sunny day. Tom 51 00:04:46,850 --> 00:04:50,610 Speaker 1: served for six years in the British Army, rising to 52 00:04:50,650 --> 00:04:53,930 Speaker 1: the rank of captain. He built a career in sales 53 00:04:53,970 --> 00:04:59,170 Speaker 1: and management, raised two daughters, retired and nursed his wife 54 00:04:59,210 --> 00:05:04,210 Speaker 1: through dementia. After his wife died, Tom moved in with 55 00:05:04,290 --> 00:05:08,250 Speaker 1: his younger daughter, Hannah, her husband, and their two children. 56 00:05:10,290 --> 00:05:14,370 Speaker 1: Hannah Ingram Moore is one of Britain's leading business women. 57 00:05:14,610 --> 00:05:17,850 Speaker 1: As she says on her website, which offers her services 58 00:05:17,930 --> 00:05:23,290 Speaker 1: as a brand marketing coach and acclaimed business strategist. The 59 00:05:23,370 --> 00:05:26,210 Speaker 1: family lived in a big house in a village in Bedfordshire, 60 00:05:26,370 --> 00:05:30,970 Speaker 1: an hour north of London. The move gave Tom a purpose, 61 00:05:31,250 --> 00:05:34,850 Speaker 1: As Hannah later explained to a journalist, it started to 62 00:05:34,890 --> 00:05:39,610 Speaker 1: feel invisible in old age. People look through me, he complained. 63 00:05:40,610 --> 00:05:44,170 Speaker 1: Even in his nineties, he could still make himself useful 64 00:05:44,850 --> 00:05:48,130 Speaker 1: In the ingram Moore's big house. Tom fed the dogs, 65 00:05:48,570 --> 00:05:52,490 Speaker 1: mowed the lawn, tinkered in the workshop, and cooked roast dinners. 66 00:05:53,730 --> 00:05:58,810 Speaker 1: One day, unloading the dishwasher, he tripped. I got tangled 67 00:05:58,850 --> 00:06:02,570 Speaker 1: up on my own feet, he recalled. He hit his head, 68 00:06:03,130 --> 00:06:07,810 Speaker 1: fractured his hip and punctured his lung. From his bedside, 69 00:06:08,050 --> 00:06:12,050 Speaker 1: Hannah called her sister, you'd better come. He's not going 70 00:06:12,130 --> 00:06:18,050 Speaker 1: to make it, but he did. After weeks in hospital, 71 00:06:18,290 --> 00:06:21,410 Speaker 1: Tom was well enough to go back home and determined 72 00:06:21,450 --> 00:06:24,290 Speaker 1: to get back on his feet again. He ordered a 73 00:06:24,330 --> 00:06:28,210 Speaker 1: treadmill so he could keep up his physio exercises. During winter, 74 00:06:29,130 --> 00:06:32,490 Speaker 1: the family started to plan his one hundredth birthday party 75 00:06:32,650 --> 00:06:35,490 Speaker 1: for the end of April. Not many heroes of the 76 00:06:35,490 --> 00:06:38,170 Speaker 1: Second World War made it to that age. Maybe the 77 00:06:38,290 --> 00:06:42,330 Speaker 1: local newspaper would like to print his picture. Hannah drafted 78 00:06:42,370 --> 00:06:48,490 Speaker 1: a press release, but then came COVID nobody would be 79 00:06:48,530 --> 00:06:53,210 Speaker 1: holding any parties in April. As the weather improved, Tom 80 00:06:53,410 --> 00:06:57,890 Speaker 1: moved his physio regime into the garden, walking up and 81 00:06:58,010 --> 00:07:02,530 Speaker 1: down with the aid of his walking frame. Hannah's husband 82 00:07:02,610 --> 00:07:06,490 Speaker 1: suggested a challenge. Could you do one hundred laps of 83 00:07:06,530 --> 00:07:10,490 Speaker 1: the garden to celebrate your one hundredth birthday. I'll give 84 00:07:10,530 --> 00:07:14,810 Speaker 1: a pounder lap to the charity of your choice. Fair enough, 85 00:07:15,210 --> 00:07:21,050 Speaker 1: said Tom. He chose NHS Charities Together, an organization that 86 00:07:21,170 --> 00:07:25,970 Speaker 1: supports frontline healthcare workers, like the ones who'd nursed him 87 00:07:26,010 --> 00:07:29,330 Speaker 1: back to health after his fall. The children took a 88 00:07:29,410 --> 00:07:32,850 Speaker 1: video of Tom walking with his frame and sent it 89 00:07:32,890 --> 00:07:36,610 Speaker 1: to friends and family. Hannah set up a page on 90 00:07:36,650 --> 00:07:41,090 Speaker 1: the website just giving dot com. She set a target 91 00:07:41,170 --> 00:07:45,610 Speaker 1: of one thousand pounds about twelve hundred and fifty dollars. 92 00:07:46,170 --> 00:07:49,610 Speaker 1: Then she remembered the draft press release about the party 93 00:07:49,650 --> 00:07:53,650 Speaker 1: that wasn't going to happen. She rewrote it, sharing details 94 00:07:53,650 --> 00:07:57,730 Speaker 1: of Tom's sponsored walk instead, and sent it off to 95 00:07:57,770 --> 00:08:06,010 Speaker 1: the local media. You can never be sure what's going 96 00:08:06,050 --> 00:08:10,770 Speaker 1: to go viral. Lots of people set themselves personal challenges 97 00:08:11,090 --> 00:08:13,770 Speaker 1: and ask for pledges to charity to motivate them to 98 00:08:13,810 --> 00:08:18,930 Speaker 1: see that challenge through. The vast majority hold no interest 99 00:08:19,050 --> 00:08:23,610 Speaker 1: at all for anyone beyond friends and family. Why did 100 00:08:23,770 --> 00:08:29,570 Speaker 1: Captain Tom make headlines? One answer comes from metaphor, the 101 00:08:29,730 --> 00:08:34,530 Speaker 1: language we choose to talk about events. When the COVID 102 00:08:34,570 --> 00:08:38,370 Speaker 1: pandemic came along, For example, some used the metaphor of 103 00:08:38,410 --> 00:08:43,890 Speaker 1: a natural disaster, a tsunami of illness approaching our shores. 104 00:08:44,690 --> 00:08:48,010 Speaker 1: Some used metaphors from sport. We had to think of 105 00:08:48,050 --> 00:08:52,490 Speaker 1: Lockdown as a marathon, not a sprint. But the most 106 00:08:52,490 --> 00:08:58,890 Speaker 1: common metaphor war. COVID was an attacker, an enemy that 107 00:08:58,970 --> 00:09:03,970 Speaker 1: must be fought. The choice of metaphor matters. In times 108 00:09:04,010 --> 00:09:08,650 Speaker 1: of war. Governments can impose authoritarian measures that we'd never 109 00:09:08,730 --> 00:09:12,250 Speaker 1: normally let them get away with. People can be asked 110 00:09:12,250 --> 00:09:16,570 Speaker 1: to make sacrifices for the common good. In a broadcast 111 00:09:16,610 --> 00:09:20,170 Speaker 1: to the nation early in the first Lockdown, the Queen 112 00:09:20,690 --> 00:09:25,130 Speaker 1: herself ninety three years old, asked Britons for those sacrifices. 113 00:09:25,970 --> 00:09:28,810 Speaker 2: I hope in the years to come everyone will be 114 00:09:28,850 --> 00:09:32,370 Speaker 2: able to take pride in how they responded to this challenge, 115 00:09:33,690 --> 00:09:36,650 Speaker 2: and those who come after us will say the Britons 116 00:09:36,690 --> 00:09:38,770 Speaker 2: of this generation were as strong as. 117 00:09:38,650 --> 00:09:44,610 Speaker 1: Any, as strong as any. The Queen was asking us 118 00:09:44,650 --> 00:09:48,770 Speaker 1: to compare ourselves to the strongest generation, the one that 119 00:09:48,810 --> 00:09:52,050 Speaker 1: defeated Hitler. In case that wasn't clear enough. 120 00:09:53,010 --> 00:09:55,810 Speaker 2: It reminds me of the very first broadcast I made 121 00:09:56,290 --> 00:09:57,370 Speaker 2: in nineteen forty. 122 00:09:58,650 --> 00:10:02,050 Speaker 1: The Queen ended her message to the nation by asking 123 00:10:02,130 --> 00:10:05,970 Speaker 1: us to endure the loneliness of lockdown and have faith 124 00:10:06,210 --> 00:10:08,290 Speaker 1: that better times lay ahead. 125 00:10:09,370 --> 00:10:12,490 Speaker 2: We will be with our friends again. We will be 126 00:10:12,570 --> 00:10:16,050 Speaker 2: with our families again. We will meet again. 127 00:10:18,890 --> 00:10:23,530 Speaker 1: We'll meet again. Don't know where, don't know when. The 128 00:10:23,650 --> 00:10:28,090 Speaker 1: virus was the Nazis, the pandemic was the Second World War. 129 00:10:28,890 --> 00:10:34,170 Speaker 1: Enduring the lockdown was like surviving the blitz. Then into 130 00:10:34,250 --> 00:10:39,010 Speaker 1: the national consciousness shuffled Captain Tom. Here was a man 131 00:10:39,050 --> 00:10:42,450 Speaker 1: who'd served his nation in the Second World War, a 132 00:10:42,530 --> 00:10:46,530 Speaker 1: living link to that spirit of collective sacrifice that had 133 00:10:46,530 --> 00:10:48,730 Speaker 1: got us through the war and would get us through 134 00:10:48,730 --> 00:10:53,650 Speaker 1: the lockdown. Determinedly plodding up and down his garden raising 135 00:10:53,730 --> 00:10:57,970 Speaker 1: money in aid of frontline NHS workers, here was a 136 00:10:57,970 --> 00:11:05,530 Speaker 1: man who personified the very best of British, selfless, stoical, steadfast. 137 00:11:06,690 --> 00:11:09,930 Speaker 1: With hindsight, you can see why the name latched on 138 00:11:10,050 --> 00:11:13,090 Speaker 1: to Captain Tom. You couldn't have come up with a 139 00:11:13,130 --> 00:11:16,290 Speaker 1: better symbol of British lockdown spirit if you had tried. 140 00:11:17,570 --> 00:11:22,170 Speaker 1: But when Hannah ingram Moore pressed send on her email 141 00:11:22,210 --> 00:11:26,770 Speaker 1: to the local press, she could hardly have imagined the 142 00:11:26,930 --> 00:11:34,610 Speaker 1: perfect storm she was about to unleash. Cautionary tales will 143 00:11:34,650 --> 00:11:51,690 Speaker 1: be back in a moment. Hannah ingram Moore's press release 144 00:11:51,970 --> 00:11:56,130 Speaker 1: leads to an interview on a local radio station. Donations 145 00:11:56,170 --> 00:12:00,130 Speaker 1: on just giving dot Com pass the one thousand pounds target. 146 00:12:00,890 --> 00:12:04,170 Speaker 1: She gets a call from a local television station. What 147 00:12:04,330 --> 00:12:10,490 Speaker 1: might be a realistic new target, Hannah wonders. The local 148 00:12:10,570 --> 00:12:14,290 Speaker 1: TV people are skeptical. It's a lovely story, they say, 149 00:12:14,330 --> 00:12:17,850 Speaker 1: but don't get your hopes too high. The economy is 150 00:12:17,890 --> 00:12:20,970 Speaker 1: ground to a halt with a lockdown. Nobody's in the 151 00:12:21,050 --> 00:12:24,690 Speaker 1: mood to spend money at the moment. The piece on 152 00:12:24,810 --> 00:12:29,810 Speaker 1: local television catches the attention of national television. The BBC 153 00:12:30,090 --> 00:12:34,810 Speaker 1: want to interview Tom live on their breakfast show. Hannah 154 00:12:34,850 --> 00:12:38,330 Speaker 1: and the family scramble to figure out the technology. They 155 00:12:38,370 --> 00:12:41,490 Speaker 1: put an old music stand in front of Tom's favorite 156 00:12:41,610 --> 00:12:44,890 Speaker 1: chair and secure Hannah's phone to it with blue tag. 157 00:12:45,730 --> 00:12:49,250 Speaker 1: Tom's a bit deaf and the phone speaker isn't very loud, 158 00:12:49,690 --> 00:12:52,610 Speaker 1: so Hannah perches on a chair next to him to 159 00:12:52,690 --> 00:12:54,770 Speaker 1: repeat what the BBC presenters say. 160 00:12:56,930 --> 00:12:58,570 Speaker 3: So, how are you going to what would you say 161 00:12:58,570 --> 00:13:01,090 Speaker 3: to the nation in order to help us all to 162 00:13:01,330 --> 00:13:02,050 Speaker 3: keep calm. 163 00:13:01,850 --> 00:13:09,050 Speaker 4: And carrying that remember tomorrow is a good day. Tomorrow 164 00:13:09,890 --> 00:13:12,730 Speaker 4: may be fine, everything better than today. 165 00:13:15,490 --> 00:13:20,650 Speaker 1: Donations on Captain Tom's just Giving page flash past five thousand, 166 00:13:20,970 --> 00:13:26,450 Speaker 1: then ten thousand, one hundred thousand. The broadcaster Peers Morgan 167 00:13:26,610 --> 00:13:30,370 Speaker 1: invites Tom and Hannah onto his morning show on ITV. 168 00:13:31,170 --> 00:13:34,610 Speaker 1: By now the totals closing in on half a million, 169 00:13:35,050 --> 00:13:37,170 Speaker 1: and Morgan says he's going to help. 170 00:13:37,770 --> 00:13:39,650 Speaker 5: Here's what I'm going to do, Tom, I'm going to 171 00:13:39,690 --> 00:13:42,490 Speaker 5: put ten thousand pounds of my own money into your 172 00:13:42,930 --> 00:13:47,250 Speaker 5: fundraising today and I hope that encourages everyone watching at 173 00:13:47,250 --> 00:13:49,810 Speaker 5: home to do the same, to be as generous as 174 00:13:49,850 --> 00:13:50,290 Speaker 5: they can. 175 00:13:52,650 --> 00:13:55,690 Speaker 1: Two days later, Tom's in the middle of yet another 176 00:13:55,770 --> 00:13:58,690 Speaker 1: interview on the BBC when the presenter cuts in with 177 00:13:58,890 --> 00:14:06,970 Speaker 1: breaking news. Donations have just passed five million, with no 178 00:14:07,090 --> 00:14:16,330 Speaker 1: signs of stopping. In two thousand and seven, the economists 179 00:14:16,370 --> 00:14:20,770 Speaker 1: Dean Carlin and Daniel Wood worked with the charity Freedom 180 00:14:20,770 --> 00:14:24,610 Speaker 1: from Hunger to conduct an experiment. They wanted to explore 181 00:14:24,650 --> 00:14:29,770 Speaker 1: a simple question, why do people donate to charity? There's 182 00:14:29,810 --> 00:14:32,450 Speaker 1: an obvious answer, we want to do good in the world, 183 00:14:33,450 --> 00:14:38,770 Speaker 1: obvious but often wrong. The researchers tested the impact of 184 00:14:38,970 --> 00:14:43,970 Speaker 1: two kinds of direct male appeal. Both male shots started 185 00:14:43,970 --> 00:14:46,770 Speaker 1: with a photo of a sad looking woman and some 186 00:14:46,970 --> 00:14:53,210 Speaker 1: heartrending text Sebastiana has known nothing but abject poverty her 187 00:14:53,450 --> 00:14:57,850 Speaker 1: entire life. One group of donors got a male shot 188 00:14:57,890 --> 00:15:01,650 Speaker 1: that went on to explain how caring people like you 189 00:15:02,290 --> 00:15:06,690 Speaker 1: had helped Sebastiana to turn her life around. Her young 190 00:15:06,810 --> 00:15:11,050 Speaker 1: son Aurelio, runs up to hug her. She says, I 191 00:15:11,170 --> 00:15:17,570 Speaker 1: do whatever I can for my children. The other group's 192 00:15:17,610 --> 00:15:23,530 Speaker 1: mail shot instead talked about how rigorous scientific methodologies attested 193 00:15:23,730 --> 00:15:29,250 Speaker 1: to the cost effectiveness of the charity's intervention. The result 194 00:15:30,130 --> 00:15:33,490 Speaker 1: a few larger donors gave more when they received the 195 00:15:33,570 --> 00:15:39,890 Speaker 1: text about rigorous scientific methodologies, but most smaller donors gave less. 196 00:15:41,650 --> 00:15:45,170 Speaker 1: They weren't moved to donate by evidence that their donation 197 00:15:45,290 --> 00:15:48,890 Speaker 1: would be maximally cost effective. They were moved by the 198 00:15:48,890 --> 00:15:52,730 Speaker 1: thought of a young boy hugging his mum. They gave 199 00:15:52,850 --> 00:15:59,290 Speaker 1: not to do good, but to feel good. Economists call 200 00:15:59,330 --> 00:16:03,210 Speaker 1: it the warm glow effect, and it surely explains why 201 00:16:03,250 --> 00:16:07,690 Speaker 1: BRIT's in the pandemic through so much money that Captain 202 00:16:07,770 --> 00:16:11,210 Speaker 1: Tom's fundraising appeal. Not many will have read up on 203 00:16:11,290 --> 00:16:15,690 Speaker 1: the detail of how NHS charities together propose to use 204 00:16:15,730 --> 00:16:20,610 Speaker 1: their donation and carefully weighed up against alternative potential recipients 205 00:16:20,610 --> 00:16:24,610 Speaker 1: of their generosity. No, they wanted to see the look 206 00:16:24,610 --> 00:16:27,170 Speaker 1: on the old man's face as a journalist tells him 207 00:16:27,210 --> 00:16:33,490 Speaker 1: the total has blasted past another milestone. Captain Tom's fundraising 208 00:16:34,050 --> 00:16:37,410 Speaker 1: made Britain feel good about itself in a difficult time. 209 00:16:38,050 --> 00:16:40,650 Speaker 1: You've got a warm glow from being part of it. 210 00:16:45,650 --> 00:16:50,130 Speaker 1: At the ingram Moor's House lockdown, life has gone crazy. 211 00:16:50,810 --> 00:16:54,450 Speaker 1: Tom is doing dozens of interviews a day. The local 212 00:16:54,530 --> 00:16:58,090 Speaker 1: post office is groaning under the weight of hundreds of 213 00:16:58,250 --> 00:17:02,970 Speaker 1: thousands of cards to congratulate Tom on his one hundredth birthday. 214 00:17:03,770 --> 00:17:06,250 Speaker 1: Far too many cards for the family to cope with. 215 00:17:06,890 --> 00:17:09,570 Speaker 1: Volunteers at the local school put them on too display. 216 00:17:10,490 --> 00:17:15,370 Speaker 1: Soon they've taken over the whole school hall. Satellite broadcast 217 00:17:15,450 --> 00:17:19,610 Speaker 1: vans descend on the village, drones buzz over the ingram 218 00:17:19,650 --> 00:17:27,690 Speaker 1: Maor's garden, camera's poke through the hedge. It's overwhelming, intrusive, exhausting, 219 00:17:29,130 --> 00:17:32,370 Speaker 1: but as long as the money keeps rolling in for charity, 220 00:17:33,050 --> 00:17:37,970 Speaker 1: Tom and his family decide they can't possibly stop. When 221 00:17:38,050 --> 00:17:41,970 Speaker 1: the day arrives for Tom to complete his one hundredth lap, 222 00:17:42,530 --> 00:17:46,530 Speaker 1: Tom's old Army regiment sends soldiers to line up in 223 00:17:46,610 --> 00:17:51,010 Speaker 1: his garden in a guard of honor. Socially distanced, of course, 224 00:17:52,170 --> 00:17:57,330 Speaker 1: The BBC broadcasts the event live to the nation with 225 00:17:57,410 --> 00:18:02,450 Speaker 1: a reverential commentary as Tom carefully pushes his walking frame 226 00:18:02,730 --> 00:18:03,850 Speaker 1: towards the camera. 227 00:18:05,250 --> 00:18:09,530 Speaker 3: And here he comes. Captain Tom Moore approach his one 228 00:18:09,610 --> 00:18:13,330 Speaker 3: hundredth birthday, one hundred laps of his garden during lockdown, 229 00:18:14,130 --> 00:18:16,170 Speaker 3: all of the money going to NHS charity is a 230 00:18:16,170 --> 00:18:19,770 Speaker 3: guard of honor from the first Battalion the Yorkshire Regiment 231 00:18:21,690 --> 00:18:22,970 Speaker 3: inches Togo and there he is. 232 00:18:23,970 --> 00:18:30,690 Speaker 1: Congratulations. The moment might have seemed just a little bit absurd, 233 00:18:31,290 --> 00:18:34,810 Speaker 1: all this pomp and ceremony for an old man walking 234 00:18:34,890 --> 00:18:38,690 Speaker 1: up and down his garden. But it was touching, nonetheless, 235 00:18:39,170 --> 00:18:43,450 Speaker 1: and it wasn't over yet. Tom had completed his laps 236 00:18:43,490 --> 00:18:46,170 Speaker 1: with a couple of weeks to spare before his birthday. 237 00:18:46,690 --> 00:18:50,170 Speaker 1: The singer and Broadway star Michael Ball got in touch. 238 00:18:50,810 --> 00:18:54,010 Speaker 1: He wanted to release a song with Tom, a cover 239 00:18:54,130 --> 00:19:02,290 Speaker 1: of You'll Never Walk Alone When You Walk. Tom recorded 240 00:19:02,330 --> 00:19:06,490 Speaker 1: his part from his favorite armchair, Michael Ball from his 241 00:19:06,610 --> 00:19:16,330 Speaker 1: home studio. The screen split into dozens of zoom call 242 00:19:16,450 --> 00:19:21,690 Speaker 1: boxes filled with nurses from the NHS Voices of Care Choir. 243 00:19:22,610 --> 00:19:26,250 Speaker 1: The song went straight to number one. All proceeds went 244 00:19:26,290 --> 00:19:31,250 Speaker 1: to NHS charities together. When the appeal on JustGiving dot 245 00:19:31,290 --> 00:19:34,330 Speaker 1: com came to a close on the last day of 246 00:19:34,370 --> 00:19:40,250 Speaker 1: April Tom's one hundredth birthday, he'd raised an astonishing thirty 247 00:19:40,290 --> 00:19:46,090 Speaker 1: eight point nine million pounds for NHS frontline workers. That's 248 00:19:46,130 --> 00:19:51,250 Speaker 1: about fifty million dollars. The Royal Air Force celebrated by 249 00:19:51,250 --> 00:19:56,210 Speaker 1: flying two wartime planes, a hurricane and a spitfire over 250 00:19:56,330 --> 00:20:01,130 Speaker 1: Tom's garden. The Prime Minister Boris Johnson announced that Tom 251 00:20:01,170 --> 00:20:05,850 Speaker 1: would be knighted for his services to fundraising, becoming Captain 252 00:20:06,210 --> 00:20:16,970 Speaker 1: Sir Tom. The Whirlwind appeal was over. What next? Tom could, 253 00:20:17,010 --> 00:20:20,290 Speaker 1: of course, have chosen to withdraw from the public eye 254 00:20:20,570 --> 00:20:22,930 Speaker 1: and live out his days in the privacy he had 255 00:20:23,050 --> 00:20:26,930 Speaker 1: enjoyed until a few short weeks ago. But he was 256 00:20:26,970 --> 00:20:32,050 Speaker 1: now a famous, much loved figure. Captain Tom had become 257 00:20:32,090 --> 00:20:36,210 Speaker 1: a powerful brand. There must be opportunities to use his 258 00:20:36,330 --> 00:20:41,410 Speaker 1: public profile to do even more good. The family decided 259 00:20:41,530 --> 00:20:45,690 Speaker 1: a new charity should be set up, the Captain Tom Foundation. 260 00:20:46,450 --> 00:20:49,690 Speaker 1: It would raise money and make grants to causes close 261 00:20:49,730 --> 00:20:53,090 Speaker 1: to Tom's heart. The family also set up a new 262 00:20:53,130 --> 00:20:58,770 Speaker 1: company and trademark Captain Tom's name. The charity's website linked 263 00:20:58,770 --> 00:21:02,570 Speaker 1: to and looked very much like an online store from 264 00:21:02,610 --> 00:21:06,410 Speaker 1: which you could buy official Captain Tom t shirts a 265 00:21:06,570 --> 00:21:11,090 Speaker 1: Captain Tom Rose or Captain Tom Jin that would give 266 00:21:11,130 --> 00:21:13,730 Speaker 1: you a warm glow twice over from the name on 267 00:21:13,770 --> 00:21:16,530 Speaker 1: the label and the booze in the bottle. If you 268 00:21:16,690 --> 00:21:19,970 Speaker 1: clicked through to buy something from the online store, the 269 00:21:20,050 --> 00:21:27,370 Speaker 1: proceeds would go to the Captain Tom Foundation. Right The 270 00:21:27,410 --> 00:21:32,850 Speaker 1: online store also promoted Captain Tom's memoir, hastily commissioned by 271 00:21:32,890 --> 00:21:37,370 Speaker 1: a publishing company, entitled Tomorrow Will Be a Good Day. 272 00:21:38,370 --> 00:21:42,890 Speaker 1: In the prologue, Tom wrote astonishingly at my age with 273 00:21:43,050 --> 00:21:45,890 Speaker 1: the offer to write this memoir. I've also been given 274 00:21:45,970 --> 00:21:49,730 Speaker 1: the chance to raise even more money for the charitable 275 00:21:49,770 --> 00:21:54,570 Speaker 1: foundation now established in my name. That seemed pretty clear 276 00:21:55,170 --> 00:21:57,890 Speaker 1: by the book, and the money would go towards the 277 00:21:58,050 --> 00:22:04,090 Speaker 1: charitable foundation, or some of the money at least, wouldn't it. 278 00:22:06,850 --> 00:22:18,450 Speaker 1: Cautionary tales will be back in a moment. In December 279 00:22:18,490 --> 00:22:23,250 Speaker 1: twenty twenty, the UK had just emerged from a second lockdown, 280 00:22:23,890 --> 00:22:27,810 Speaker 1: and people briefly dared to hope for a festive Christmas, 281 00:22:28,770 --> 00:22:32,770 Speaker 1: But as the nights grew darker, the virus started spreading again, 282 00:22:33,410 --> 00:22:39,010 Speaker 1: and quickly, hesitant to impose yet another strict lockdown, the 283 00:22:39,050 --> 00:22:42,930 Speaker 1: government tried a touch of social pressure, asking people to 284 00:22:43,010 --> 00:22:48,130 Speaker 1: keep their celebrations short, small and local. Limit who you meet. 285 00:22:48,650 --> 00:22:52,290 Speaker 1: Do you really have to travel? Just because it's legal 286 00:22:52,330 --> 00:22:58,890 Speaker 1: to do something doesn't mean it's sensible. The ingram Moor family, meanwhile, 287 00:22:59,090 --> 00:23:03,130 Speaker 1: had jetted off to Barbados courtesy of free flights from 288 00:23:03,170 --> 00:23:08,530 Speaker 1: British airways. As the mood back in the UK became grimmer, 289 00:23:08,850 --> 00:23:13,010 Speaker 1: the Captain Tom Twitter account tweeted out a photo of 290 00:23:13,130 --> 00:23:19,210 Speaker 1: Tom Hannah, her husband, and their two children enjoying a 291 00:23:19,250 --> 00:23:24,330 Speaker 1: beautiful family day in the Barbados Sunshine, it said, followed 292 00:23:24,330 --> 00:23:28,930 Speaker 1: by a sunshine emoji and hashtag tomorrow will be a 293 00:23:28,970 --> 00:23:36,330 Speaker 1: good day. The response on Twitter was mixed. Enjoy every moment, 294 00:23:36,770 --> 00:23:42,010 Speaker 1: said one user, read the room advised another, I've omitted 295 00:23:42,010 --> 00:23:46,290 Speaker 1: the swear words. The Captain Tom brand took a bit 296 00:23:46,330 --> 00:23:50,370 Speaker 1: of a dent. Some people started to mutter, are the 297 00:23:50,410 --> 00:23:58,450 Speaker 1: family really in this for the purest of motives? The 298 00:23:58,530 --> 00:24:03,890 Speaker 1: following month, January twenty twenty one, Britain entered its third 299 00:24:04,410 --> 00:24:10,450 Speaker 1: national lockdown. Tom himself caught COVID and went into hospital. 300 00:24:11,370 --> 00:24:15,450 Speaker 1: Well wishes flooded in. The singer Michael Ball, for instance, 301 00:24:15,490 --> 00:24:19,330 Speaker 1: tweeted love and prayers for Moore and his lovely family. 302 00:24:19,850 --> 00:24:24,850 Speaker 1: Stay strong, sir, But this time Tom didn't make it. 303 00:24:25,410 --> 00:24:30,890 Speaker 1: He died at the start of February. Amid the tributes, 304 00:24:31,410 --> 00:24:36,130 Speaker 1: some people on Twitter said unkind things about the Barbados jolly. 305 00:24:36,850 --> 00:24:40,330 Speaker 1: The broadcaster Peers Morgan left to the defense of the 306 00:24:40,570 --> 00:24:44,090 Speaker 1: ingram More family. He had spoken to Hannah. They had 307 00:24:44,130 --> 00:24:48,450 Speaker 1: been deeply hurt by the online trolling. Morgan said it 308 00:24:48,570 --> 00:24:54,130 Speaker 1: was despicable. It should also have been a warning Captain 309 00:24:54,170 --> 00:24:58,410 Speaker 1: Tom was dead. But the Captain Tom Foundation lived on 310 00:24:59,090 --> 00:25:01,690 Speaker 1: with a real chance to do good in the world, 311 00:25:02,370 --> 00:25:05,890 Speaker 1: and that would mean that the Captain Tom brand would 312 00:25:05,930 --> 00:25:10,010 Speaker 1: need to be looked after. But if anyone was going 313 00:25:10,050 --> 00:25:14,010 Speaker 1: to understand the importance of managing public perceptions, it would 314 00:25:14,050 --> 00:25:17,890 Speaker 1: be a brand marketing coach. Lucky then that this was 315 00:25:17,930 --> 00:25:24,930 Speaker 1: precisely Hannah's area of expertise. By law, charities and companies 316 00:25:25,010 --> 00:25:29,010 Speaker 1: must publish their accounts once a year. The first year 317 00:25:29,130 --> 00:25:33,050 Speaker 1: of the Captain Tom Foundation's accounts showed it had raised 318 00:25:33,130 --> 00:25:37,010 Speaker 1: over a million pounds. It had given out some grants 319 00:25:37,130 --> 00:25:41,490 Speaker 1: to good causes, and spent a larger amount on support costs, 320 00:25:42,010 --> 00:25:46,290 Speaker 1: including tens of thousands of pounds paid to companies controlled 321 00:25:46,330 --> 00:25:50,850 Speaker 1: by the Ingram War family. But those were costs incurred 322 00:25:50,850 --> 00:25:53,650 Speaker 1: in getting the charity up and running. It was fair 323 00:25:53,770 --> 00:25:57,770 Speaker 1: enough that they'd be reimbursed. As for the company set 324 00:25:57,850 --> 00:26:02,290 Speaker 1: up to own the Captain Tom trademarks, the accounts showed 325 00:26:02,410 --> 00:26:07,210 Speaker 1: income of over eight hundred thousand pounds about a million dollars. 326 00:26:08,130 --> 00:26:12,650 Speaker 1: Where exactly had all that money come from? A journalist 327 00:26:12,810 --> 00:26:19,450 Speaker 1: emailed Hannah to ask. She didn't reply. The muttering grew louder. 328 00:26:20,050 --> 00:26:26,010 Speaker 1: Journalists asked more questions that official Captain Tom Limited Edition 329 00:26:26,250 --> 00:26:30,410 Speaker 1: gin for example. Exactly how much of the purchase price 330 00:26:30,730 --> 00:26:35,730 Speaker 1: went to the Captain Tom Foundation, Well, some of it, 331 00:26:36,650 --> 00:26:42,810 Speaker 1: but how much the gin was quietly pulled from sale. 332 00:26:42,890 --> 00:26:47,090 Speaker 1: Hannah began working as the interim CEO of the Captain 333 00:26:47,210 --> 00:26:51,450 Speaker 1: Tom Foundation. She asked for a salary of one hundred 334 00:26:51,450 --> 00:26:55,490 Speaker 1: and fifty thousand pounds a year, but the Charity Commission, 335 00:26:55,490 --> 00:26:59,330 Speaker 1: which regulates charities in England, said that was too much 336 00:27:00,210 --> 00:27:04,610 Speaker 1: for the CEO of a new small foundation. Eighty five 337 00:27:04,690 --> 00:27:08,170 Speaker 1: thousand pounds should be plenty. That's still more than one 338 00:27:08,250 --> 00:27:13,010 Speaker 1: hundred thousand dollars and nearly three times the average wage 339 00:27:13,050 --> 00:27:19,010 Speaker 1: in the UK. Still a bit disappointing. Not to worry, though, 340 00:27:19,050 --> 00:27:22,810 Speaker 1: There were other ways to make money. For example, Hannah 341 00:27:22,810 --> 00:27:26,610 Speaker 1: made a deal to provide ambassador services for a media 342 00:27:26,690 --> 00:27:31,970 Speaker 1: company's charity awards using Captain Tom's name. It was later 343 00:27:32,050 --> 00:27:36,610 Speaker 1: revealed the company paid twenty thousand pounds for these services, 344 00:27:37,130 --> 00:27:40,210 Speaker 1: but just two thousand of that went to the Captain 345 00:27:40,290 --> 00:27:50,770 Speaker 1: Tom Foundation. Eighteen thousand went to Hannah ingram Moore. Charities 346 00:27:50,850 --> 00:27:55,010 Speaker 1: by law must have independent trustees who act in the 347 00:27:55,090 --> 00:27:59,930 Speaker 1: charity's best interests. Both Hannah and her husband served for 348 00:28:00,010 --> 00:28:03,650 Speaker 1: a time among the trustees for the Captain Tom Foundation. 349 00:28:04,770 --> 00:28:08,050 Speaker 1: But were the foundation's trustees doing a good enough job? 350 00:28:08,570 --> 00:28:14,730 Speaker 1: The charity Commission started to wander They set up an inquiry. Meanwhile, 351 00:28:14,970 --> 00:28:18,450 Speaker 1: Hannah and her husband submitted a planning application to put 352 00:28:18,530 --> 00:28:21,210 Speaker 1: up a new building in the garden of their big house. 353 00:28:22,010 --> 00:28:25,410 Speaker 1: In English villages, you can't just build anything you like 354 00:28:25,490 --> 00:28:29,130 Speaker 1: on land you own. Development is strictly controlled by the 355 00:28:29,170 --> 00:28:33,530 Speaker 1: local government. The ingram Moors applied for permission to build 356 00:28:33,570 --> 00:28:38,010 Speaker 1: a Captain Tom Foundation building. It would be used for 357 00:28:38,490 --> 00:28:44,010 Speaker 1: charitable purposes. How could the local bureaucrats refuse? It's a 358 00:28:44,050 --> 00:28:47,810 Speaker 1: curious thing though. When the building actually went up, neighbors 359 00:28:47,850 --> 00:28:51,330 Speaker 1: noticed it was somewhat bigger than the plans for which 360 00:28:51,330 --> 00:28:56,930 Speaker 1: permission had been given. Also, it contained a luxury spa pool. 361 00:28:58,010 --> 00:29:01,050 Speaker 1: How exactly was a spapool going to be used for 362 00:29:01,250 --> 00:29:08,490 Speaker 1: charitable purposes? Well, it had the opportunity to offer rehabilitation 363 00:29:08,770 --> 00:29:12,490 Speaker 1: sessions for elderly people in the area on a once 364 00:29:12,610 --> 00:29:16,250 Speaker 1: or twice per week basis, said the Ingram Mares as 365 00:29:16,290 --> 00:29:19,930 Speaker 1: they appealed to the local authority to grant them retrospective 366 00:29:20,010 --> 00:29:25,530 Speaker 1: planning permission for the building. They'd actually built. As the 367 00:29:25,570 --> 00:29:29,930 Speaker 1: negative news stories piled up in twenty twenty three, Hannah 368 00:29:29,930 --> 00:29:33,690 Speaker 1: and her husband decided they should do an interview. They 369 00:29:33,730 --> 00:29:37,410 Speaker 1: turned to the broadcaster Piers Morgan. It was his donation 370 00:29:37,610 --> 00:29:41,130 Speaker 1: that had kickstarted the initial fundraising drive. In the first lockdown. 371 00:29:41,610 --> 00:29:45,250 Speaker 1: He had defended them staunchly against the online trolls after 372 00:29:45,290 --> 00:29:49,890 Speaker 1: Tom's death, But when they appeared on Piers Morgan uncensored, 373 00:29:50,410 --> 00:29:54,530 Speaker 1: they soon discovered that Morgan wasn't going to pull his punches. 374 00:29:55,330 --> 00:29:58,290 Speaker 5: It's very hard to argue that you need a spa 375 00:29:58,490 --> 00:30:00,570 Speaker 5: pool to pay tribute to your father. 376 00:30:01,970 --> 00:30:05,330 Speaker 1: Morgan turned to the mysterious question of the eight hundred 377 00:30:05,370 --> 00:30:09,930 Speaker 1: thousand pounds. Where exactly had that come from? The Ingram 378 00:30:09,970 --> 00:30:15,130 Speaker 1: Moors tried to be vague, Morgan kept pushing. This is 379 00:30:15,210 --> 00:30:19,130 Speaker 1: a really unfair line of questioning, said Hannah. She demanded 380 00:30:19,130 --> 00:30:22,450 Speaker 1: that the cameras be turned off. When the cameras came 381 00:30:22,490 --> 00:30:26,210 Speaker 1: back on again, Morgan had evidently persuaded them to answer. 382 00:30:27,050 --> 00:30:29,290 Speaker 1: Most of the money had come from the book deal. 383 00:30:29,770 --> 00:30:34,090 Speaker 1: Tom's autobiography Tomorrow Will Be a Good Day have become 384 00:30:34,090 --> 00:30:37,690 Speaker 1: a best seller, But shouldn't some of that money have 385 00:30:37,770 --> 00:30:42,010 Speaker 1: gone to the charity, asked Morgan, No, said Hannah. It 386 00:30:42,090 --> 00:30:45,370 Speaker 1: was my father's book. He wrote it. He was very 387 00:30:45,370 --> 00:30:52,410 Speaker 1: clear about that. The regulator, the Charity Commission, published its 388 00:30:52,450 --> 00:30:57,170 Speaker 1: investigation report in twenty twenty four. Among other things, they 389 00:30:57,210 --> 00:31:00,850 Speaker 1: considered the question of Tom's book. Remember what he had 390 00:31:00,890 --> 00:31:05,010 Speaker 1: written in the prologue with the offer to write this memoir, 391 00:31:05,130 --> 00:31:08,050 Speaker 1: I've also been given the chance to raise even more 392 00:31:08,130 --> 00:31:11,530 Speaker 1: money for the charity foundation now established in my name. 393 00:31:12,890 --> 00:31:16,210 Speaker 1: Emails from the time showed that the publishers expected some 394 00:31:16,290 --> 00:31:18,450 Speaker 1: cash to go to the charity, and there was a 395 00:31:18,490 --> 00:31:22,650 Speaker 1: press release too, published in support of the Captain Tom Foundation. 396 00:31:23,770 --> 00:31:28,730 Speaker 1: The ingram More's argued that publication of Tom's autobiography did 397 00:31:28,770 --> 00:31:32,210 Speaker 1: support the foundation in the sense that it was prominently 398 00:31:32,250 --> 00:31:35,890 Speaker 1: mentioned in news coverage of the book's launch that amounted 399 00:31:35,930 --> 00:31:40,010 Speaker 1: to thousands of pounds worth of free advertising, promotion and 400 00:31:40,130 --> 00:31:46,130 Speaker 1: media space. The Charity Commission didn't buy it, their report says. 401 00:31:46,610 --> 00:31:50,650 Speaker 1: The Inquiry formerly wrote to mister and Missus ingram Moore 402 00:31:50,930 --> 00:31:54,370 Speaker 1: to provide them with an opportunity to rectify matters by 403 00:31:54,410 --> 00:32:00,050 Speaker 1: making a donation to the charity. They declined to do so. 404 00:32:00,130 --> 00:32:03,850 Speaker 1: The Inquiry looked at the Gin and the SPA and 405 00:32:03,890 --> 00:32:06,930 Speaker 1: the deal with the media company. It found that there 406 00:32:06,970 --> 00:32:11,770 Speaker 1: had been repeated instances a blurring of boundaries between private 407 00:32:11,890 --> 00:32:17,450 Speaker 1: and charitable interests, and repeated instances of misconduct and all 408 00:32:17,570 --> 00:32:22,170 Speaker 1: mismanagement on the part of Hannah and her husband. The 409 00:32:22,370 --> 00:32:27,370 Speaker 1: Ingram wars had damaged public trust and confidence in charities generally. 410 00:32:28,610 --> 00:32:34,410 Speaker 1: The broadcaster Piers Morgan tweeted his response to the report shameful. 411 00:32:35,770 --> 00:32:39,890 Speaker 1: The singer Michael Ball recalled how incredibly proud he had 412 00:32:39,890 --> 00:32:43,330 Speaker 1: been of his duet with Captain Tom and added to 413 00:32:43,330 --> 00:32:51,050 Speaker 1: see it twisted. Really, it's a real shame. It's easy 414 00:32:51,090 --> 00:32:56,610 Speaker 1: to criticize Hannah Ingram. More too easy. I want to 415 00:32:56,690 --> 00:33:03,090 Speaker 1: suggest another villain of this story, You and me and 416 00:33:03,370 --> 00:33:07,930 Speaker 1: everyone who's ever donated to a charity without pausing to 417 00:33:08,050 --> 00:33:12,850 Speaker 1: ask what evidence exists that the charity is effective and 418 00:33:12,930 --> 00:33:17,930 Speaker 1: well run. Just think back to April twenty twenty, when 419 00:33:17,930 --> 00:33:21,930 Speaker 1: the British public were pledging millions upon millions of pounds 420 00:33:22,530 --> 00:33:26,610 Speaker 1: inspired by the sight of an elderly veteran hobbling up 421 00:33:26,690 --> 00:33:30,010 Speaker 1: and down his own garden. What did most of us 422 00:33:30,090 --> 00:33:33,970 Speaker 1: know about how the network of NHS charities would use 423 00:33:34,010 --> 00:33:39,810 Speaker 1: the money, not much, and yet we gave anyway because 424 00:33:40,050 --> 00:33:44,850 Speaker 1: giving felt good. No harm done, you might say, in 425 00:33:44,890 --> 00:33:49,050 Speaker 1: this case, the charities probably used the money well, but 426 00:33:49,090 --> 00:33:52,570 Speaker 1: the problem is the culture it creates. We give money 427 00:33:52,570 --> 00:33:55,410 Speaker 1: to get a warm glow and don't give much thought 428 00:33:55,610 --> 00:33:59,330 Speaker 1: to how the money will be spent. Later, when the 429 00:33:59,370 --> 00:34:03,850 Speaker 1: fundraising effort moved to the brand new Captain Tom Foundation, 430 00:34:04,810 --> 00:34:08,930 Speaker 1: what did we know about how this foundation would be run? Nothing? 431 00:34:09,850 --> 00:34:16,170 Speaker 1: Yet some people gave anyway because giving felt good. In 432 00:34:16,250 --> 00:34:21,490 Speaker 1: his book Doing Good Better, the philosopher Will McCaskill points 433 00:34:21,490 --> 00:34:26,450 Speaker 1: out that the charity world often lacks effective feedback mechanisms. 434 00:34:27,090 --> 00:34:30,490 Speaker 1: Invest in a bad company and you lose money, But 435 00:34:30,570 --> 00:34:33,770 Speaker 1: give money to a bad charity and you probably won't 436 00:34:33,810 --> 00:34:38,410 Speaker 1: hear about its failings, which may explain why Hannah ingram 437 00:34:38,450 --> 00:34:42,650 Speaker 1: Moore didn't see a problem with her plans bad charities 438 00:34:42,810 --> 00:34:47,450 Speaker 1: CRUs on goodwill all the time. That said, there's not 439 00:34:47,570 --> 00:34:50,770 Speaker 1: usually as much goodwill as there was for Captain Tom, 440 00:34:51,410 --> 00:34:55,010 Speaker 1: and charities aren't usually quite as bad as the Captain 441 00:34:55,050 --> 00:35:00,210 Speaker 1: Tom Foundation was. We can blame Hannah ingram Moore, of course, 442 00:35:00,490 --> 00:35:03,690 Speaker 1: for giving in to the temptation to blur the boundaries 443 00:35:03,730 --> 00:35:09,490 Speaker 1: between private and charitable interests. But if donors routine did 444 00:35:09,490 --> 00:35:14,090 Speaker 1: as much due diligence on charities as investors do on companies, 445 00:35:14,770 --> 00:35:21,130 Speaker 1: that temptation might never have existed. The Captain Tom Foundation 446 00:35:21,490 --> 00:35:25,730 Speaker 1: shut up shop. The Charity Commission disqualified Hannah and her 447 00:35:25,810 --> 00:35:30,850 Speaker 1: husband from running or being a trustee of any charity. 448 00:35:30,890 --> 00:35:35,210 Speaker 1: But the Ingram Wars had one last ignominy to suffer. 449 00:35:36,130 --> 00:35:40,530 Speaker 1: They'd appealed to the local authority for retrospective planning permission 450 00:35:41,130 --> 00:35:45,890 Speaker 1: for their spa building. The planners said no, it would 451 00:35:45,930 --> 00:35:51,570 Speaker 1: have to be demolished. The media once again converged on 452 00:35:51,650 --> 00:35:56,650 Speaker 1: the Ingram Moore's house with their cameras, this time to 453 00:35:56,770 --> 00:36:02,770 Speaker 1: film an excavator knocking down a spa in the garden 454 00:36:02,970 --> 00:36:08,930 Speaker 1: where Tom Moore had once inspired a nation. Now they 455 00:36:08,890 --> 00:36:30,810 Speaker 1: are pile of rubble. Sometimes the metaphors write themselves. For 456 00:36:30,890 --> 00:36:33,690 Speaker 1: a full list of our sources, see the show notes 457 00:36:33,730 --> 00:36:42,970 Speaker 1: at Timharford dot com. Cautionary Tales is written by me 458 00:36:43,130 --> 00:36:46,770 Speaker 1: Tim Harford, with Andrew Wright, Alice Fines, and Ryan Dilly. 459 00:36:47,250 --> 00:36:51,090 Speaker 1: It's produced by Georgia Mills and Marilyn Rust. The sound 460 00:36:51,090 --> 00:36:54,450 Speaker 1: design and original music are the work of the Pascal Wise. 461 00:36:54,850 --> 00:36:59,490 Speaker 1: Additional sound design is by Carlos San Juan at Brain Audio. 462 00:36:59,970 --> 00:37:03,250 Speaker 1: Thanks also to Barry Wise, who provided the pieces on 463 00:37:03,330 --> 00:37:09,250 Speaker 1: piano for this episode. Bender Daphaffrey edited the scripts. The 464 00:37:09,250 --> 00:37:13,010 Speaker 1: show features the voice talents of Melanie Guttridge, Stella Harford, 465 00:37:13,210 --> 00:37:18,410 Speaker 1: Oliver Hembrough, Sarah Jupp, Massaamn Roe, Jamal Westman and Rufus Wright. 466 00:37:19,010 --> 00:37:21,810 Speaker 1: The show also wouldn't have been possible without the work 467 00:37:21,890 --> 00:37:26,770 Speaker 1: of Jacob Weisberg, Greta Cohene, Sarah Nix, Eric Sandler, Carrie Brody, 468 00:37:27,010 --> 00:37:32,370 Speaker 1: Christina Sullivan, Kira Posey and Owen Miller. Cautionary Tales is 469 00:37:32,370 --> 00:37:36,690 Speaker 1: a production of Pushkin Industries. It's recorded at Wardoor Studios 470 00:37:36,810 --> 00:37:40,290 Speaker 1: in London by Tom Berry. If you like the show, 471 00:37:40,570 --> 00:37:43,690 Speaker 1: please remember to share, rate and review. It really makes 472 00:37:43,690 --> 00:37:45,290 Speaker 1: a difference to us and if you want to hear 473 00:37:45,330 --> 00:37:48,650 Speaker 1: the show, add free sign up to Pushkin Plus on 474 00:37:48,730 --> 00:37:52,490 Speaker 1: the show page on Apple Podcasts or at pushkin dot Fm, 475 00:37:52,610 --> 00:38:09,210 Speaker 1: slash plus, m