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Speaker 1: Heard around the world on the iHeartRadio app, Apple Podcast

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Speaker 1: or wherever you get your podcast. It's Cannabis Talk one

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Speaker 1: oh one with Blue and Joe.

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Speaker 2: Hello, Welcome to Cannabis Talk one oh one, the world's

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Speaker 2: number one source for everything cannabis.

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Speaker 3: My name is Blue.

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Speaker 2: Alongside of me is mister Joe Grande, and you are

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Speaker 2: now tuned into the greatest.

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Speaker 3: Cannabis show on the planet. Let's charge you, guys. Thank

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Speaker 3: you for listening to our podcasts all around the world.

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Speaker 3: Check out the website cannabis Talk one on one dot

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Speaker 3: com as we are the world's number one source for

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Speaker 3: everything cannabis. For so many great articles and blogs on

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Speaker 3: the website free to read and feel free to give

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Speaker 3: us a call anytime one eight hundred and four twenty

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Speaker 3: nineteen eighty or check out the ig pages at Cannabis

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Speaker 3: Talk one oh one. My brother from another mother right here,

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Speaker 3: Blue is at the number one Christopher Wright and I

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Speaker 3: am at Joe Grande fifty two. I gotta remind you,

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Speaker 3: guys about the Bear Flag group at your White Label Partners.

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Speaker 3: They are known to be on time, accurate and do

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Speaker 3: quality code packaging. They have been launching brands in California

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Speaker 3: since twenty fifteen and at the Bear Flag Group they

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Speaker 3: do what they say they're gonna do. Check them out

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Speaker 3: online at bearflaggroup dot com. Today on the podcast, we

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Speaker 3: have a very special guest, folks. He's an alumni of

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Speaker 3: the CT one on On campus. He's been around here before.

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Speaker 3: He's also considered one of the few unicorns in the

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Speaker 3: legal cannabis industry. This guy not only is he as

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Speaker 3: good looking as he sounds, Adam Bierman is in the

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Speaker 3: building is a cannabis executive that works with companies or

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Speaker 3: investors to expand consumers access on a global scale. Matter

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Speaker 3: of fact, I'm over there hooking him up with clients

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Speaker 3: and trying to hook him up with different people from

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Speaker 3: New York and everywhere else. As this man is a

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Speaker 3: genius in my book. You might have seen him on

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Speaker 3: a TV show near you are, in an article or

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Speaker 3: something like that. As he's appeared on several news outlets

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Speaker 3: including CNBC, Bloomberg News, Forbes, CNN, Time Magazine, The Los

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Speaker 3: Angeles Times, US News and World Reports, as well as

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Speaker 3: many others. And he is also so well known throughout

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Speaker 3: the industry for being the co founder and former CEO

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Speaker 3: of a little company that's known by medmen. And now

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Speaker 3: you guys be sure to have been at his website,

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Speaker 3: the Adam Bierman dot com. Are his ig Adam Bierman

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Speaker 3: to bring you all your cannabis business to the forefront

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Speaker 3: of success in global scale. He is such a good

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Speaker 3: looking chap and we're very grateful to have him back

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Speaker 3: on the show today. You guys, give it up for

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Speaker 3: our guy. Adam Berman's in the building, the modest one, right,

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Speaker 3: I mean, Adam, You know, not only do people every

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Speaker 3: time say we look alike. You know, as I get

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Speaker 3: the little facial I see that I started doing this.

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Speaker 3: Not only are you the good looking guy doing your thing,

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Speaker 3: but the gag order is off. And that's why you're

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Speaker 3: really here. And it's so good that we've been able

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Speaker 3: to communicate with you. And when I say gag order

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Speaker 3: is off, you know those who look him up and

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Speaker 3: do the research we've seen. We've heard. You've had a

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Speaker 3: lot of stuff go on with you, man, a lot

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Speaker 3: of stuff. And the last time we had you here

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Speaker 3: you're able to talk pretty openly. You did a lot.

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Speaker 3: But now you have a book coming out, possibly a movie.

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Speaker 3: Everything else that I could see coming, as we talked

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Speaker 3: in the last show, because there's so much stuff about you,

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Speaker 3: as as we say unicorn in the cannabis industry. You

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Speaker 3: brought cannabis, in my opinion, to the forefront. Blue and

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Speaker 3: I were the advocates of you when people were running

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Speaker 3: their mouths about you, and it goes down as proof

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Speaker 3: because we have the earlier podcasts to prove it when

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Speaker 3: we were going, no, dude, this guy's killing it. And

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Speaker 3: this is when I didn't meet you, but helped your

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Speaker 3: company to do things. Met you. Yeah, we knew of you,

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Speaker 3: and I had your idea and was helping with the

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Speaker 3: processing back in the day. But it's like we've been

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Speaker 3: fans without knowing you, and then all this craziness comes out.

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Speaker 3: You get bombarded with bad, bad publicity, and you come

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Speaker 3: out here and cleared it up some of it on

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Speaker 3: the last podcasts. But this last run around with the

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Speaker 3: courts rewarding you a substantial amount of money for the

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Speaker 3: hypocrisy that they've caused for you, the bashing of your name.

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Speaker 3: I mean, now, can you talk about every thing that's

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Speaker 3: went down that you can freely talk about that we're

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Speaker 3: going to hear about in this book that you got

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Speaker 3: going on?

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Speaker 4: All right, what's the Guinness Book of World Records for

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Speaker 4: longest podcasts?

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Speaker 3: Are we ready for it?

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Speaker 4: By the way, forty eight hours to talk here. We

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Speaker 4: got to read the book.

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Speaker 3: Yeah, exactly, we definitely got to read the book. But

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Speaker 3: give us the clip notes of why they should get

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Speaker 3: it and all these great things and and by the way,

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Speaker 3: thanks for bringing the family here. Yeah, let's get okay,

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Speaker 3: coming up for the family, the boys and the best

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Speaker 3: friend from the bay representing and his wife and kids too.

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Speaker 3: That's what they recognize, these guys from where he's in

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Speaker 3: the cannabis industry.

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Speaker 5: Chat.

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Speaker 3: How do I know them? Yeah, gotta know. I reco

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Speaker 3: him and his wife. He's like, well, his wife's family

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Speaker 3: from Milbray. Watch watch out, Haroldsborough Streets, watch out. I

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Speaker 3: love it.

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Speaker 4: I'm happy everybody's here. Yeah. I think the biggest update

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Speaker 4: from the last time we spoke is that from the

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Speaker 4: time that I left med Men until recently, you know,

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Speaker 4: I didn't really I wasn't in a position to speak

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Speaker 4: about how I left, why I left, what really went

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Speaker 4: on around me leaving, even in the face of whatever

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Speaker 4: kind of crazy, you know, cartoonish kind of you know,

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Speaker 4: media or propaganda might just might have been out there,

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Speaker 4: you know.

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Speaker 3: And that happens a lot, by the way, because we

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Speaker 3: never got Adam's side.

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Speaker 4: And you know, I think that was one of these,

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Speaker 4: you know, moments where you don't always make the best decisions.

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Speaker 4: But that's a moment where I made a decision to

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Speaker 4: be mature and I think, you know, and it worked

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Speaker 4: out right because it wasn't It wasn't always easy to

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Speaker 4: not respond. It wasn't always easy to not pick up

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Speaker 4: the phone or respond to an email or a question

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Speaker 4: of you know, is this true or whatever, as ludicrous

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Speaker 4: as it might have been, because you know, I was

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Speaker 4: in the process of suing the company. So now, like

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Speaker 4: you mentioned, that ruling and judgment came back, I prevailed,

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Speaker 4: you know, the the judge found that they fraudulently induced

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Speaker 4: me to resigning. Wow, and you know they owe me

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Speaker 4: money as a result of it.

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Speaker 3: Can we share how much money they owe you?

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Speaker 4: I mean, it's all it's all out there.

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Speaker 3: It's millions of dollars, folks.

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Speaker 4: Yeah, it's and and it's you know, it's it's so

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Speaker 4: it's so great to be here with you guys talking

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Speaker 4: about what's next with that. In my rear view mirror

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Speaker 4: if I may.

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Speaker 3: You know, it's.

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Speaker 4: Like, like I call it mature, but you know that's

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Speaker 4: me rewarding myself for going through some hard shit, you know.

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Speaker 4: But it's like it's really hard to sit there and

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Speaker 4: get smacked around and play dead for a long time.

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Speaker 4: But the last piece was you know, I just I

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Speaker 4: just couldn't speak on anything. I needed to win that

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Speaker 4: It was important for me and my family to get

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Speaker 4: that money and also to finish that chapter of my

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Speaker 4: story so that I could move forward. Right, what really

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Speaker 4: did happen? How did that go down? With all this craziness?

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Speaker 4: So now I don't have to speak about it. It's

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Speaker 4: in the public record, you know, and it was me,

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Speaker 4: you know, making crazy statements. It's you know, a judge

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Speaker 4: who sat there through to you know, through weeks of testimony. Right,

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Speaker 4: so it's there. It's final, and you know, as unfortunate

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Speaker 4: as it was how it ended with me and my

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Speaker 4: tenure there at medmen like I do just firmly believe

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Speaker 4: the inevitability of that end, right, And it didn't matter

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Speaker 4: how I walked away, it would have been bittersweet. I mean,

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Speaker 4: that was my child. I have a six and eight

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Speaker 4: year old here, and you know, until a couple of

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Speaker 4: years ago, I knew that company. I didn't know my

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Speaker 4: own kids. That was my kid. And so whether I

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Speaker 4: left on good terms, bad terms, in the middle of

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Speaker 4: the night, in broad daylight, it was still going to

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Speaker 4: be bittersweet.

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Speaker 3: Sure.

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Speaker 4: The fact that I was tricked out and pushed out

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Speaker 4: and played games without as people tried to, you know,

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Speaker 4: extract value and play all the games that they were

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Speaker 4: playing at that time, you know, unfortunate. But you know,

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Speaker 4: it doesn't happen unless you've created something massively value. And

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Speaker 4: it's not just about medmen being massively value. It's about

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Speaker 4: this industry being permanent now in massively value. So now

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Speaker 4: let's go what's so, what is next?

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Speaker 2: Right, let's talk about that. I mean, I'm excited to

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Speaker 2: hear it. I think the world wants to hear what

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Speaker 2: it is, So tell us what's on the planet.

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Speaker 4: I think it's time to shake things up. I think that,

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Speaker 4: you know, I think that it makes perfect sense as

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Speaker 4: to why we are where we are. It makes perfect

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Speaker 4: sense as to why the masters of the cannabis universe

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Speaker 4: have been making the decisions they've been making, acting the

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Speaker 4: way they have been right you're in a situation where

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Speaker 4: we've made no regulatory real regulatory promise, zero federal progress.

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Speaker 4: You know, the industry has evolved, you know, not a bit,

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Speaker 4: and as a result of it, you see retreat, you

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Speaker 4: see no capital availability, and you see excuses. And you know,

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Speaker 4: I think that that's fine as we look at ourselves

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Speaker 4: maybe a decade into this industry, look at where tech

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Speaker 4: was a decade into tech, Right, It's fine that there's

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Speaker 4: a bubble that burst. It's fine that the non real

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Speaker 4: players get you know, flushed out. But on the other

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Speaker 4: side of that, there's innovation. And I think we're sitting

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Speaker 4: here completely devoid of innovation. But you know, not unlike tech.

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Speaker 4: I love the technologies and I hate them like any analogy. Right,

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Speaker 4: But here was the deal with tech. Tech was the

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Speaker 4: promise or the belief that people would change their habit,

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Speaker 4: change the way they live their lives. They would one

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Speaker 4: day put a credit card on the Internet and trust

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Speaker 4: that their money would not be stolen.

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Speaker 3: Right.

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Speaker 4: That was the belief that efficiency and evolution would take place,

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Speaker 4: and a bet on an industry for that. Right now,

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Speaker 4: as we all live today, in twenty twenty three, tomorrow,

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Speaker 4: we will wake up and I know something is a

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Speaker 4: fact without a belief, without a promise, without a hope,

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Speaker 4: more people will use cannabis around this planet for their

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Speaker 4: overall wellness on a regular basis than they did today,

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Speaker 4: and the day after and the day after that. On

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Speaker 4: top of that, it's indisputable that tomorrow will all wake

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Speaker 4: up and there will be more place where you can

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Speaker 4: legally access and consume cannabis around the world. So this

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Speaker 4: is tech in that we went through the initial you know,

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Speaker 4: boom and bust, and now you have to have the

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Speaker 4: settling of the playing field. But it's not tech in

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Speaker 4: that tech was a promise that people would evolve in

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Speaker 4: their habits. People are using cannabis, But you know what

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Speaker 4: we're talking about now, We're talking about why California is

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Speaker 4: not a good marketplace because the illicit market is so strong.

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Speaker 4: I'm talking about California being worth eleven billion dollars a

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Speaker 4: year and growing. If people want to talk about the

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Speaker 4: distribution of that demand right now, well then that's an

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Speaker 4: indictment on those that are running the legal businesses. I

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Speaker 4: don't know what else to say. Sure, but nobody's disputing

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Speaker 4: demand is growing. So what's next? It's time to innovate rights.

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Speaker 4: It's time to go ahead and dream up what is next.

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Speaker 4: When we were doing Medmen, we were being compared to

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Speaker 4: the apple of this and the.

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Speaker 3: And you were of that, well you were on a

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Speaker 3: Jerry I mean every talk show had you, guys. I

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Speaker 3: remember Jimmy Kimmel had you dog, and I went, what

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Speaker 3: is they doing? Amendmen and Jimmy Kimmel.

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Speaker 4: I appreciate it, I think as I look back on it,

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Speaker 4: what I didn't recognize was at the time it wasn't

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Speaker 4: you know, they're going to be the canopy of the

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Speaker 4: United States. Right We weren't being compared to weed companies.

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Speaker 4: We weren't being compared to weed brands. We were being

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Speaker 4: compared to global mainstream brands. And so because we had

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Speaker 4: nothing to chase yet, nothing had been established yet, that

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Speaker 4: allowed us all the investors, that allowed the employees, that

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Speaker 4: allowed the founders, entrepreneurs all to dream. But now look

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Speaker 4: at what's happening. What's happening is everybody's comparing themselves to

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Speaker 4: other weed people. Right, Hey, this is this new up

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Speaker 4: and coming brand. They're like the cookies of this. Hey,

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Speaker 4: this is this new retail concept. They've got MEDMN like this. Wait,

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Speaker 4: we're comparing ourselves and we're chasing models that are V one.

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Speaker 4: It's V one, right, nobody wants version one of the Internet.

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Speaker 4: We all agree that version one's necessary and not going

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Speaker 4: to be efficient.

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Speaker 3: Right in the painting. No one has been like yours.

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Speaker 3: No one in my opinion, has been like Medmen compared

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Speaker 3: to that higher standard. Yet think about it, as you

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Speaker 3: say that, you're right, people are comparing it to a Cookies.

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Speaker 3: Cookies is probably the next Medmen in comparison to using

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Speaker 3: that analogy of a big brand that's making a lot

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Speaker 3: of noise. Burner has done a damn good job at

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Speaker 3: marketing themselves and doing that. And as you mentioned those two,

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Speaker 3: I'm even thinking, as I'm talking to you, in my

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Speaker 3: head going what other big brand that has a coastal

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Speaker 3: because Burners there, but Medmen had that coastal and still

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Speaker 3: no shots at that Cookies. But it's still compared to

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Speaker 3: you in the cannabis space only where Medmen was that

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Speaker 3: first company.

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Speaker 2: In my opinion, it's almost two different, like you know,

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Speaker 2: two different worlds completely though, because Medmen was more just

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Speaker 2: storefront storefront, storefront storefront, which is Cookies is more brand storefront,

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Speaker 2: you know, and it's it's a little more, you know.

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Speaker 3: But they do have a heavy foot. I mean, there

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Speaker 3: are denying that part of it. They're just two different

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Speaker 3: kind of verticals. But they're not getting that style.

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Speaker 4: I'm not just disagreeing, but nobody's comparing cookies to LVMH

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Speaker 4: or cookies whatever to you know, sunglass hut or to

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Speaker 4: or whoever. Right, it's it's all it's all stuff in

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Speaker 4: the similar category. Right, It's time to innovate. Right, It's

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Speaker 4: time to go ahead and have conversations about how, as

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Speaker 4: a result of the fact that more people will use

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Speaker 4: cannabis tomorrow, we have evolved how we're delivering that. We

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Speaker 4: we have evolved how we're doing business so that those

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Speaker 4: people can access this product. Where is the innovation, where

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Speaker 4: is the you know, what's next next?

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Speaker 3: Is that?

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Speaker 2: You know.

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Speaker 4: We were having a conversation with uh the founder and

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Speaker 4: CEO of Bear Flag, who was quite a gentleman. Thank

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Speaker 4: you for introducing me to him earlier, you know, and

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Speaker 4: he said, there isn't the Google of pot yet, but

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Speaker 4: there will be. And it really is something boom in

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Speaker 4: my mind. It's like, well, that's one of the most

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Speaker 4: recent times somebody said the bigger mainstream company and compared

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Speaker 4: it to weed. That's because we are lacking that spark.

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Speaker 4: Our industry is lacking it. And what happens as a result,

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Speaker 4: we have no progress from a regulatory standpoint, and we

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Speaker 4: stop completely talking about kids that need medicine accessing it

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Speaker 4: without their parents fearing, fearing going to jail. Right, we're

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Speaker 4: not talking about what started all this? Why this world?

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Speaker 4: You know what is the most important paramount piece of

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Speaker 4: all of this. We stopped talking about it because you

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Speaker 4: were talking about, well, the industry is no good. We

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Speaker 4: can't make money.

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Speaker 3: We got to sell those regulations, taxes, everything else that's

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Speaker 3: turning it right, the good big things. And I so

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Speaker 3: agree with you. You forgot their why. I had a conversation

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Speaker 3: today with this girl. It's so funny as you say

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Speaker 3: the whys and thinking about this and for lint. She goes,

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Speaker 3: she I called her on my way to work and

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Speaker 3: it was like, you know, nine o'clock. She's like, oh,

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Speaker 3: I'm just waking up. Like what do you mean you're

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Speaker 3: just waking up? She goes, I gave up gummies for lint,

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Speaker 3: And I go, why would you do that? That is

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Speaker 3: medicine for you. I'm like, why would you give up

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Speaker 3: your medicine if your alcohol is not like if you're

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Speaker 3: just drinking at night and this that, but you take

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Speaker 3: your gummies at night to put you to bed. Now,

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Speaker 3: you told me you woke up in the middle of

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Speaker 3: the night last night to where you're messing up your

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Speaker 3: work day because you don't want to take this medicine.

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Speaker 3: And it's funny. She goes, Wow, Joe, you're really speaking

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Speaker 3: to me, and I think I want to change what

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Speaker 3: I'm going to do for Linz. And I'm like it

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Speaker 3: it's funny. And it goes back to this is medicine,

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Speaker 3: and if you treat it as medicine, it's not something

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Speaker 3: you need to give up. You wouldn't give up taking

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Speaker 3: vitamin C. You wouldn't take up given your diabetic medicine.

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Speaker 3: You want to take up this stuff, you know. I mean,

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Speaker 3: it's not a leisure for some people. It is a

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Speaker 3: medicine for some people. As you mentioned these kids and

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Speaker 3: these kids and anybody from a child to older who

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Speaker 3: blues Dad on his deathbed smoking, like, if this is

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Speaker 3: what you need to help you a little bit, then

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Speaker 3: you should take it and use it. And I believe

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Speaker 3: and agree with you as the next days, more and

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Speaker 3: more people are going to be using it and doing

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Speaker 3: it well. I think you hit it on the nose.

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Speaker 3: Is that they forgot their why, they forgot what really

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Speaker 3: brought us here.

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Speaker 2: And and now that the money is getting a little tight,

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Speaker 2: because you know, they're they're the R and D period's

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Speaker 2: over right, and everybody's kind of just going, holy shit.

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Speaker 2: You're gonna see a lot of people run in hide

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Speaker 2: in the hills, and and and and because they can't

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Speaker 2: afford to pay back their notes.

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Speaker 3: And unfortunately a lot of people are gonna lose their

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Speaker 3: their assets.

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Speaker 2: And this and that whatever which is is minute. Really

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Speaker 2: what we really need is the great operators that have

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Speaker 2: the forward thinking that your discussion now and so I

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Speaker 2: know you have something that's there.

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Speaker 3: Are you going to share it with us? After this break,

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Speaker 3: it's Cannabis Talk one on one. We'd break back.

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Speaker 1: Yeah, yay, you'll be right back with Cannabis Talk one

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Speaker 1: on one. Welcome back to Cannabis Talk one O one.

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Speaker 3: Typicalt accept special folks. When it comes infused products, the

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Speaker 3: flavor you take should be just as enjoyable as the experience.

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Speaker 3: Visit the website loranoils dot com. We're sitting here with

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Speaker 3: the man, the myth, the legend, Adam Bierman, formerly of Medmen.

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Speaker 3: So many great topics that we talk about, Adam, as

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Speaker 3: we talk about all these things that are going down

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Speaker 3: in your book that's coming out and your forefront thinking

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Speaker 3: which can get me going in so many directions. As

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Speaker 3: we were talking about how I love the reason why

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Speaker 3: we got to all remember of like you know, even

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Speaker 3: me as a kid thinking when I grew up with

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Speaker 3: the out with rubbing alcohol and having cannabis and the

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Speaker 3: rubbing alcohol as a kid, my first time seeing it,

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Speaker 3: they're thinking it was just a Mexican myth. But now

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Speaker 3: they have this thing is called CBD creams and rubs.

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Speaker 3: They're like made medically for people rather than just a

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Speaker 3: Mexican myth that I thought was a myth. But no, folks,

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Speaker 3: there's real medicine in this the Native American Indians that

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Speaker 3: were using it as the plant, the Asian community that

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Speaker 3: was using it before they had the taboo and the

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Speaker 3: guy got two stone and was like banding it. I mean,

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Speaker 3: you look at this history of this plant and what

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Speaker 3: it's really done and how it's medicine like that, Adam,

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Speaker 3: when you mentioned that, as you start off saying for

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Speaker 3: the children, you know, that's the part that really gets

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Speaker 3: a lot of us right because here on this show,

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Speaker 3: we like to look at this plant as medicine. And

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Speaker 3: there's nothing more important in my book than our families

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Speaker 3: and children. And if children can benefit it, let alone

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Speaker 3: your grandmother as well. But let's just face it, if

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Speaker 3: you're an adult listening and you have kids, you're gonna

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Speaker 3: do anything you can for these kids, and you want

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Speaker 3: to see your kids take up something else that's not

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Speaker 3: a pill so much that they can get possibly addicted

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Speaker 3: to and let's just face it, Oh, they might be

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Speaker 3: able to get addicted to cannabis. Nothing that proves that yet.

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Speaker 3: There's no real anecdotal evidence that salutes that. There's a

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Speaker 3: lot of mothers against drugs, drivers or whatever else that

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Speaker 3: may have some literature on this, but there's nothing that's

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Speaker 3: hardcore evidence. So as you say doing these things, I

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Speaker 3: love that that's part of your passion and everything to

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Speaker 3: move forward. And you say that as we go and

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Speaker 3: continue to talk about that, I just want to backtrack

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Speaker 3: a little bit because as I sit here and talk

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Speaker 3: with you and you're on the show set again, now

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Speaker 3: that you've won millions of dollars that's out there from medmen,

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Speaker 3: and you say they pushed you out. Do you ever

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Speaker 3: want to sit there and call these idiots that were

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Speaker 3: on the board and be like I told you guys?

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Speaker 3: Or is there like anything that like that makes you

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Speaker 3: go I thought we were boys, you see, I was right.

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Speaker 3: I can't believe you said this about me. I can't, like,

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Speaker 3: how do you deal with that on a personal level

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Speaker 3: of not like if it was me? I don't I'd

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Speaker 3: be real hard not to write a book, Joe. I mean,

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Speaker 3: I'm gonna read the book, but I'm just asking you

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Speaker 3: everybody else, how about this? And let me get to

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Speaker 3: a better question about that. What are some of the

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Speaker 3: chapters going to be titled in this book? There we go,

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Speaker 3: You don't have to break them down, but what are

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Speaker 3: some of the titles where we could be like, oh,

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Speaker 3: he's gonna go there?

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Speaker 1: No?

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Speaker 4: I mean, look, this was like cathartic, you know, to

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Speaker 4: to sit there and work on putting putting these chapters together.

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Speaker 4: Book's done, just just the book is being pitched to

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Speaker 4: try to be sold, and then it'll be done. Working

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Speaker 4: on but with us talking about it this much, you're

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Speaker 4: helping thank you. Uh, I'm here to help you, brother,

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Speaker 4: thanks man saying so like. But going through that, right,

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Speaker 4: that process, it allowed me to really understand things better.

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Speaker 4: And actually, as I understood them more, the less I

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Speaker 4: was angry. And the truth is, you know, the more

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Speaker 4: I understood them, I was just sad. You know, there's

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Speaker 4: a sadness there, and the sadness you're just like, yeah,

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Speaker 4: going through the reality that, like I even I myself

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Speaker 4: allowed myself to be tricked, you know, because I was

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Speaker 4: living that was me, you know, I was I believed that,

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Speaker 4: you know, legalizing marijuana, creating safe access, mainstreaming the you know,

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Speaker 4: destigmatizing I believed that that was my life mission. And

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Speaker 4: I believe that, you know, I was building a company

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Speaker 4: that was massively valuable at the same time, but it

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Speaker 4: was all, you know, to the same end. And I

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Speaker 4: believe that the people around me were in it for

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Speaker 4: the same reasons and that they believed in it the

434
00:20:58,640 --> 00:21:01,919
Speaker 4: same way I believed in it. And there's the sadness

435
00:21:02,119 --> 00:21:06,119
Speaker 4: of the reality that I was in business and the

436
00:21:06,119 --> 00:21:08,800
Speaker 4: more success I had, the bigger the business I was in,

437
00:21:09,160 --> 00:21:11,119
Speaker 4: and the bigger the business I was in, the less

438
00:21:11,240 --> 00:21:13,600
Speaker 4: any of what I just said mattered, and the less

439
00:21:13,640 --> 00:21:17,040
Speaker 4: true it became. Although there was this lie, this facade,

440
00:21:17,280 --> 00:21:19,719
Speaker 4: and as you see it today with these companies that

441
00:21:19,800 --> 00:21:23,280
Speaker 4: are in control of this industry, that are lacking the innovation,

442
00:21:23,440 --> 00:21:26,639
Speaker 4: the passion, the belief. Right, let's put the CEOs of

443
00:21:26,680 --> 00:21:28,679
Speaker 4: these companies on this stage here, and let's all go

444
00:21:28,680 --> 00:21:32,680
Speaker 4: smoke blunts, and let's talk about weed. Won't happen? Yeah, right,

445
00:21:32,880 --> 00:21:39,520
Speaker 4: why won't it happen? That's that is insane that that

446
00:21:39,680 --> 00:21:43,320
Speaker 4: is still true? Right, But you know they don't smoke

447
00:21:43,359 --> 00:21:47,080
Speaker 4: in public, right because because the same reason right now

448
00:21:47,119 --> 00:21:49,280
Speaker 4: to bring this back to the common early, the same

449
00:21:49,320 --> 00:21:51,320
Speaker 4: reason that for lent, your friend is giving it up,

450
00:21:51,359 --> 00:21:54,360
Speaker 4: because this stigma is still attached to it, and we're

451
00:21:54,400 --> 00:21:57,320
Speaker 4: now nobody's talking about what we need to be speaking

452
00:21:57,359 --> 00:22:04,160
Speaker 4: on to keep this moving, stigmatizing mainstreaming and ultimately legally accessing. Right,

453
00:22:04,440 --> 00:22:08,280
Speaker 4: we just talked about Oklahoma. Oklahoma just shot down legalization,

454
00:22:08,840 --> 00:22:11,719
Speaker 4: and I remember reading the articles and seeing the Fox

455
00:22:11,840 --> 00:22:15,000
Speaker 4: commentary about it, and the commentary, one of the quotes

456
00:22:15,040 --> 00:22:18,600
Speaker 4: from some government official, some very astute individual, was right,

457
00:22:18,840 --> 00:22:23,000
Speaker 4: we will not allow them to come California, our our

458
00:22:23,040 --> 00:22:27,439
Speaker 4: stag statement, right, that was the quote, and there's nobody then,

459
00:22:27,600 --> 00:22:33,000
Speaker 4: you know, commenting saying, wait, that's ridiculous. Where cannabis is legal, actually,

460
00:22:33,240 --> 00:22:35,879
Speaker 4: communities are safer. Do you see this FBI report?

461
00:22:36,000 --> 00:22:36,200
Speaker 3: Now?

462
00:22:36,200 --> 00:22:38,879
Speaker 4: Can you show me or can you dispute this? So

463
00:22:38,960 --> 00:22:42,480
Speaker 4: can we talk about facts versus your conjecture, please, mister

464
00:22:42,520 --> 00:22:45,840
Speaker 4: a stute pology. Nobody's standing up talking that way. Nobody's

465
00:22:45,880 --> 00:22:51,159
Speaker 4: talking about state's opioid overdose percentage rates, you know that

466
00:22:51,280 --> 00:22:54,720
Speaker 4: are legal versus non legal, and cannabis like, nobody's having

467
00:22:54,720 --> 00:22:57,760
Speaker 4: that conversation. There is no retort. Where is that voice?

468
00:22:57,800 --> 00:23:01,040
Speaker 4: Where is that leadership? Right? And the reason we're lacking

469
00:23:01,080 --> 00:23:03,359
Speaker 4: that and we're not innovating today is because we don't

470
00:23:03,359 --> 00:23:06,480
Speaker 4: have that belief. Bring somebody on this show that runs

471
00:23:06,480 --> 00:23:10,280
Speaker 4: a billion dollar company that believes the way you guys believe, right,

472
00:23:10,320 --> 00:23:13,240
Speaker 4: the way I believe. It's not just about kids having access.

473
00:23:13,320 --> 00:23:15,239
Speaker 4: It's not just about me being able to smoke all

474
00:23:15,280 --> 00:23:18,080
Speaker 4: day to keep myself calm, you know, and like being

475
00:23:18,119 --> 00:23:20,240
Speaker 4: able to look at the world. It's not just going

476
00:23:20,280 --> 00:23:23,639
Speaker 4: to bed or not just some old person. It's wellness, right,

477
00:23:23,840 --> 00:23:26,720
Speaker 4: And it's like quality of life people.

478
00:23:27,480 --> 00:23:30,520
Speaker 3: Yet people will focus on the minority because it's just

479
00:23:30,520 --> 00:23:32,080
Speaker 3: face it and I call it what it is. There

480
00:23:32,119 --> 00:23:34,119
Speaker 3: are some people that smoke it, that give it a

481
00:23:34,119 --> 00:23:37,040
Speaker 3: bad little rep and I'll admit that too. You know,

482
00:23:37,080 --> 00:23:40,400
Speaker 3: there's the people that, oh, and they'll point at that person, Well,

483
00:23:40,400 --> 00:23:42,680
Speaker 3: look at that person. It's just like the person that's

484
00:23:42,960 --> 00:23:45,840
Speaker 3: you know, shot up a school. It's is it the person?

485
00:23:45,880 --> 00:23:48,280
Speaker 3: Is it the gun? It's that person. It's not the gun,

486
00:23:48,320 --> 00:23:49,000
Speaker 3: it's that person.

487
00:23:49,119 --> 00:23:52,080
Speaker 4: Yeah, but not with weed man'ry point. Sorry, I'm gonna

488
00:23:52,080 --> 00:23:55,080
Speaker 4: take the side that like, you know, there's always that

489
00:23:55,280 --> 00:23:57,680
Speaker 4: girl or guy in the group that when the group

490
00:23:57,760 --> 00:24:00,720
Speaker 4: goes to you know, Friday night at the place to

491
00:24:00,800 --> 00:24:03,560
Speaker 4: watch the game, drinks more beers than everybody else and

492
00:24:03,600 --> 00:24:07,520
Speaker 4: act silly exactly, And that person isn't stigmatized and alcohol

493
00:24:07,600 --> 00:24:09,800
Speaker 4: as a result isn't looked at as more demonic than

494
00:24:09,840 --> 00:24:12,679
Speaker 4: it was before that. Yet at the same time, that

495
00:24:12,720 --> 00:24:15,480
Speaker 4: person is poisoning their body, they are poisoning their liver,

496
00:24:15,600 --> 00:24:18,960
Speaker 4: they are acting aggressively. They are you know, going home

497
00:24:19,000 --> 00:24:23,600
Speaker 4: and beating you know, spouses. Who knows what's happening, right, Like,

498
00:24:23,720 --> 00:24:26,080
Speaker 4: show me the police reports of the stoner that walks

499
00:24:26,119 --> 00:24:28,080
Speaker 4: in and does any of that stuff. So again, but

500
00:24:28,160 --> 00:24:30,800
Speaker 4: nobody's willing to step up and talk, right, and so

501
00:24:31,119 --> 00:24:33,160
Speaker 4: you know, I guess it was six seven years ago

502
00:24:33,200 --> 00:24:35,960
Speaker 4: or whatever where we happen to have this opportunity to say, hey,

503
00:24:35,960 --> 00:24:37,520
Speaker 4: this is what it is and we're willing to stand

504
00:24:37,560 --> 00:24:40,159
Speaker 4: up for it. And that's been absent. So what's next is,

505
00:24:40,240 --> 00:24:42,960
Speaker 4: let's go stand up for it. Let's go make some noise,

506
00:24:43,080 --> 00:24:45,639
Speaker 4: let's go call for some change, and let's call some

507
00:24:45,720 --> 00:24:49,480
Speaker 4: people out and let's get some momentum back. Let's start innovating, right.

508
00:24:49,520 --> 00:24:52,040
Speaker 4: I want to stay in a hotel where I have

509
00:24:52,160 --> 00:24:55,119
Speaker 4: the option because I don't drink. So where is my

510
00:24:55,200 --> 00:24:57,040
Speaker 4: option when I stay at a hotel and I have

511
00:24:57,119 --> 00:25:00,040
Speaker 4: my alcohol minibar, my weed mini bar. Now we're talking

512
00:25:00,040 --> 00:25:01,960
Speaker 4: about making progress.

513
00:25:02,480 --> 00:25:06,560
Speaker 3: You have elevations nations, there's there are a proud sponsor

514
00:25:06,680 --> 00:25:06,960
Speaker 3: the show.

515
00:25:07,040 --> 00:25:09,720
Speaker 4: Yeah yeah, yeah, right, Well, let's go execute. I want them.

516
00:25:09,840 --> 00:25:12,400
Speaker 4: I cannot wait until they sign their j W. Marriott

517
00:25:12,400 --> 00:25:13,200
Speaker 4: Global partnership.

518
00:25:13,240 --> 00:25:14,880
Speaker 3: Right, Well yeah, we have him too.

519
00:25:15,720 --> 00:25:18,359
Speaker 2: We did, we did get we did get Hilton Global

520
00:25:18,440 --> 00:25:20,479
Speaker 2: to come in and sit with us and and and

521
00:25:20,760 --> 00:25:25,440
Speaker 2: talk to us about working on a uh anti counterfeiting

522
00:25:25,480 --> 00:25:27,560
Speaker 2: solution for the industry, you know, and they want to

523
00:25:27,560 --> 00:25:30,359
Speaker 2: partner with us. Phillips is now one of our proud sponsors.

524
00:25:30,400 --> 00:25:33,000
Speaker 2: So some of these major companies are starting to cross over.

525
00:25:33,720 --> 00:25:36,560
Speaker 2: But you know what, what the I think the difference

526
00:25:36,680 --> 00:25:38,800
Speaker 2: is is that you know, these are like, you know,

527
00:25:38,880 --> 00:25:42,720
Speaker 2: television companies, right, Hilton's, you know, hotel chain. But when

528
00:25:42,840 --> 00:25:45,080
Speaker 2: is it that these guys are going to allow it

529
00:25:45,080 --> 00:25:46,680
Speaker 2: in their in their facilities, right?

530
00:25:46,960 --> 00:25:47,920
Speaker 3: When is it that they're going.

531
00:25:47,920 --> 00:25:50,679
Speaker 2: To actively stand up for it versus getting behind it

532
00:25:50,680 --> 00:25:53,080
Speaker 2: because they want the views and I and I recognize

533
00:25:53,119 --> 00:25:54,800
Speaker 2: that too, Like I I know that they're just you know,

534
00:25:54,840 --> 00:25:56,480
Speaker 2: they're hooking us up with TVs because they want to

535
00:25:56,480 --> 00:25:58,600
Speaker 2: put monitors in all the cool spots that we're at,

536
00:25:58,680 --> 00:26:02,119
Speaker 2: you know, But if they actually say, hey, we stand

537
00:26:02,160 --> 00:26:06,560
Speaker 2: behind this, it'll change the face of millions, you know.

538
00:26:06,640 --> 00:26:09,400
Speaker 3: Are they say we're not testing to work here or yeah,

539
00:26:09,440 --> 00:26:11,639
Speaker 3: you know Phillips is no, Yeah, there's things like that

540
00:26:11,440 --> 00:26:12,159
Speaker 3: that they can do.

541
00:26:12,400 --> 00:26:14,040
Speaker 2: And I get that part of it, And I think

542
00:26:14,040 --> 00:26:16,880
Speaker 2: that that there's a lot of people hiding behind the

543
00:26:16,920 --> 00:26:19,679
Speaker 2: are still in the green closet that are are, you know,

544
00:26:20,760 --> 00:26:24,280
Speaker 2: for God's says, doing cocaine and partying and drinking and

545
00:26:24,320 --> 00:26:25,240
Speaker 2: doing all these other things.

546
00:26:25,280 --> 00:26:25,800
Speaker 3: But they smoke.

547
00:26:26,080 --> 00:26:27,720
Speaker 2: They smoke a little weed, and they're like, oh no,

548
00:26:27,800 --> 00:26:29,040
Speaker 2: I can't do that in front of people.

549
00:26:29,520 --> 00:26:30,720
Speaker 3: I can't do that around people.

550
00:26:31,000 --> 00:26:35,400
Speaker 2: You know, there's a huge demographic of people that will

551
00:26:35,560 --> 00:26:39,480
Speaker 2: shame all the cannabis guys in the world and yet

552
00:26:39,560 --> 00:26:43,400
Speaker 2: do everything on the side and ridiculous.

553
00:26:43,440 --> 00:26:45,600
Speaker 3: It's still ridiculous because it is a medical benefit.

554
00:26:45,640 --> 00:26:48,280
Speaker 2: And I know that the quality of my own father

555
00:26:48,440 --> 00:26:53,159
Speaker 2: on his deathbed was much much better than the opioids

556
00:26:53,160 --> 00:26:55,080
Speaker 2: he was on on his way out, and and and

557
00:26:55,160 --> 00:26:57,520
Speaker 2: when he stopped the opioids and went straight to cannabis,

558
00:26:57,560 --> 00:26:58,359
Speaker 2: his life.

559
00:26:58,280 --> 00:27:02,280
Speaker 3: Was like literally he was he was more comford, more comfortable.

560
00:27:02,720 --> 00:27:04,560
Speaker 2: I mean, he was taking a lot of a lot

561
00:27:04,600 --> 00:27:08,000
Speaker 2: of TFC, but fortunately we were able to get.

562
00:27:07,840 --> 00:27:10,480
Speaker 3: It to him. You know. So I do agree with

563
00:27:10,520 --> 00:27:11,560
Speaker 3: you fully on that.

564
00:27:11,800 --> 00:27:14,959
Speaker 4: Listen. Look, I want to jump up and down and

565
00:27:15,080 --> 00:27:18,359
Speaker 4: scream from the highest rooftops that the fact that this

566
00:27:18,480 --> 00:27:23,000
Speaker 4: isn't just mainstreamed as a wellness product, that adults should

567
00:27:23,040 --> 00:27:26,000
Speaker 4: be at least trying to integrate into their life to

568
00:27:26,000 --> 00:27:28,160
Speaker 4: see if it can better them. Like the fact that

569
00:27:28,160 --> 00:27:32,320
Speaker 4: that's not the message, right is just it's it's insane

570
00:27:32,359 --> 00:27:34,960
Speaker 4: to me. But you know, back to like not being

571
00:27:35,000 --> 00:27:36,600
Speaker 4: mad when you say, how do you feel about this

572
00:27:36,720 --> 00:27:39,600
Speaker 4: or that? Like not being mad, being sad or understanding it.

573
00:27:39,640 --> 00:27:42,560
Speaker 4: More like I think I'm aut a place now where

574
00:27:42,600 --> 00:27:45,280
Speaker 4: I'm not mad that a hotel chain may behind the

575
00:27:45,280 --> 00:27:48,479
Speaker 4: scenes be trying to, you know, make money off of

576
00:27:48,520 --> 00:27:51,000
Speaker 4: the industry without standing up for it. But now it's like,

577
00:27:51,080 --> 00:27:56,800
Speaker 4: I'm more sad that we don't have entrepreneurial, pioneering, innovative

578
00:27:56,960 --> 00:28:01,040
Speaker 4: enough thought in our industry to have made it worth

579
00:28:01,160 --> 00:28:04,480
Speaker 4: their time from a money standpoint, right, Because it's one

580
00:28:04,480 --> 00:28:07,720
Speaker 4: thing for Hyatt or Marriott or any of these people, right,

581
00:28:07,840 --> 00:28:09,840
Speaker 4: but it's another thing for somebody to come up with

582
00:28:09,880 --> 00:28:12,159
Speaker 4: a program that's innovative enough to show them how they

583
00:28:12,200 --> 00:28:15,680
Speaker 4: can make billions of dollars, hundreds of millions of dollars,

584
00:28:15,840 --> 00:28:18,560
Speaker 4: you know, partner and be the first to do something

585
00:28:18,600 --> 00:28:20,640
Speaker 4: with cannabis in this way and give it to them

586
00:28:20,640 --> 00:28:24,439
Speaker 4: on a silver platter. Right, that person now has tied

587
00:28:24,480 --> 00:28:28,080
Speaker 4: themselves at the hip to someone who forget anything else

588
00:28:28,080 --> 00:28:31,560
Speaker 4: about standing up loud and proud. We just want their lobbyists. Like,

589
00:28:31,720 --> 00:28:34,720
Speaker 4: let's be real, if you can show them away where

590
00:28:34,760 --> 00:28:36,959
Speaker 4: this is going to make them a lot of money

591
00:28:37,200 --> 00:28:39,959
Speaker 4: and you know, benefit their shareholders, then you get the

592
00:28:39,960 --> 00:28:42,680
Speaker 4: benefit of their lobbyist. And what are we missing right now?

593
00:28:42,800 --> 00:28:45,320
Speaker 4: We're at a place where cannabis has completely retreated from

594
00:28:45,360 --> 00:28:48,040
Speaker 4: federal lobbying, Like hey, pack it up and we're gone

595
00:28:48,120 --> 00:28:51,280
Speaker 4: ineffective and we got to look elsewhere, right, that's what's next?

596
00:28:51,640 --> 00:28:54,000
Speaker 3: Is that where we're seeing next for Adam Bierman. I mean,

597
00:28:54,040 --> 00:28:57,719
Speaker 3: you go from running a company that gets compared to Apple,

598
00:28:57,840 --> 00:29:00,680
Speaker 3: that's the first cannabis business to do that. And now

599
00:29:00,720 --> 00:29:03,080
Speaker 3: you've mentioned this twice so far that I've heard come

600
00:29:03,120 --> 00:29:05,680
Speaker 3: out of your mouth, fish, and I hear your passion,

601
00:29:06,120 --> 00:29:09,120
Speaker 3: and I hear and see where you're standing with I mean,

602
00:29:09,200 --> 00:29:10,960
Speaker 3: we're gonna find out if this is where he's going.

603
00:29:11,000 --> 00:29:13,400
Speaker 3: It's Cannabis talk one on one. Do we see a

604
00:29:13,440 --> 00:29:16,160
Speaker 3: new president coming up that used to work for the

605
00:29:16,280 --> 00:29:19,600
Speaker 3: wedding red and White medman, It's cannabis talk one on one.

606
00:29:19,640 --> 00:29:21,560
Speaker 3: We'll be right back after this to get his answers.

607
00:29:21,600 --> 00:29:24,120
Speaker 1: Let's go, We'll be right back with Cannabis Talk one

608
00:29:24,120 --> 00:29:34,880
Speaker 1: O one. Welcome back to Cannabis Talk one O one.

609
00:29:34,960 --> 00:29:38,400
Speaker 3: Y'all know what time it is? Right, that's right, Dime time.

610
00:29:38,440 --> 00:29:42,000
Speaker 3: Think higher with Dime Industries. Find them in California, Arizona, Oklahoma.

611
00:29:42,120 --> 00:29:45,600
Speaker 3: Check them out online Dime Industries dot com, on Instagram,

612
00:29:45,640 --> 00:29:48,080
Speaker 3: Dime dot Industries. I want to thank Portey, Marcus Mondo,

613
00:29:48,200 --> 00:29:52,480
Speaker 3: Teddy the Show Dog, Isaiah, Cassie, Daniel Diego, Jessica, cam Beats,

614
00:29:52,520 --> 00:29:56,280
Speaker 3: Barcelara Ally, Goldie Brother, Pitt, Mark Carnes, Chris, Frank Keno,

615
00:29:56,360 --> 00:30:00,360
Speaker 3: Jennifer Erica, and Elvis all for making our show happen. Lead.

616
00:30:00,880 --> 00:30:04,240
Speaker 3: We got the former CEO and man making money still

617
00:30:04,240 --> 00:30:06,920
Speaker 3: off Medman here, Adam Vierman. I think he should have

618
00:30:07,040 --> 00:30:09,600
Speaker 3: his own show, not only his own show, but and

619
00:30:09,640 --> 00:30:11,880
Speaker 3: I say man still making money because he finally won

620
00:30:11,960 --> 00:30:14,920
Speaker 3: his lawsuit against them, and that's millions well deserved for

621
00:30:14,960 --> 00:30:18,160
Speaker 3: them trashing you like they do. That's a good question.

622
00:30:18,760 --> 00:30:21,960
Speaker 4: They're absolutely kind of payment. I haven't been this patient

623
00:30:22,040 --> 00:30:23,440
Speaker 4: and mature for nothing.

624
00:30:23,920 --> 00:30:27,040
Speaker 3: Yeah, exactly so, Adam, before I went to break, like

625
00:30:27,080 --> 00:30:30,840
Speaker 3: I said, during this podcast, you've been mentioning a few

626
00:30:30,880 --> 00:30:35,000
Speaker 3: things and saying words like lobbyists and carrying and speaking

627
00:30:35,040 --> 00:30:38,720
Speaker 3: to your congressmen and doing this and doing that, and

628
00:30:38,760 --> 00:30:41,600
Speaker 3: hearing the passion and knowing the knowledge that you have

629
00:30:41,840 --> 00:30:43,640
Speaker 3: because like you were saying, you want to look at

630
00:30:43,640 --> 00:30:46,520
Speaker 3: this as a plant in medicine, not only for children

631
00:30:46,560 --> 00:30:50,040
Speaker 3: but for everyone. And knowing your background of what you've

632
00:30:50,080 --> 00:30:52,640
Speaker 3: done with a company that got compared to so high,

633
00:30:53,240 --> 00:30:56,400
Speaker 3: is it back to the straight company standpoint or being

634
00:30:56,440 --> 00:31:01,080
Speaker 3: the speaker standpoint for a company that's out there advocating

635
00:31:01,160 --> 00:31:04,040
Speaker 3: and I joke saying running for president, But I can

636
00:31:04,120 --> 00:31:07,560
Speaker 3: see you doing some type of office where you're being

637
00:31:07,800 --> 00:31:10,560
Speaker 3: funded by the city, by the government, by by by

638
00:31:10,600 --> 00:31:14,120
Speaker 3: the states, by people are helping raise money to fund

639
00:31:14,200 --> 00:31:18,600
Speaker 3: this Adam Bierman project, because you speak with so much compassion,

640
00:31:18,760 --> 00:31:21,719
Speaker 3: knowledge and sense, and you have experience of running a

641
00:31:21,760 --> 00:31:25,880
Speaker 3: major company corporation that besides a few like bad mousees.

642
00:31:26,000 --> 00:31:27,560
Speaker 5: Oh look what he did with the plane here and

643
00:31:27,560 --> 00:31:28,959
Speaker 5: look what he did? What the fuck what he did

644
00:31:29,000 --> 00:31:31,640
Speaker 5: with that? He was running a freaking business. Every other

645
00:31:31,720 --> 00:31:34,400
Speaker 5: CEO does the same damn thing. You don't hear them

646
00:31:34,440 --> 00:31:36,160
Speaker 5: saying that about him. That's what remembers stinking up for

647
00:31:36,200 --> 00:31:37,480
Speaker 5: him saying that before we even met him.

648
00:31:37,600 --> 00:31:39,320
Speaker 3: Like when they were saying crap like that dog, I

649
00:31:39,360 --> 00:31:40,960
Speaker 3: was sticking up. You're like, what do you mean? You guys,

650
00:31:41,240 --> 00:31:42,960
Speaker 3: they're reading a story about you, and I'm like, he

651
00:31:43,040 --> 00:31:45,760
Speaker 3: does the same thing any other CEO does. So my

652
00:31:45,840 --> 00:31:48,040
Speaker 3: point to that is in my book in Our Heads,

653
00:31:48,040 --> 00:31:51,080
Speaker 3: I'm gonna say Blues too. You are that guy that

654
00:31:51,160 --> 00:31:54,640
Speaker 3: could be a forefront dude for this whole industry. You're

655
00:31:54,680 --> 00:31:56,840
Speaker 3: a guy that already is well not it can, but

656
00:31:56,960 --> 00:32:00,280
Speaker 3: yet you are. But my point is, there's god be

657
00:32:00,320 --> 00:32:02,920
Speaker 3: some type of role or something in life that you

658
00:32:03,040 --> 00:32:05,880
Speaker 3: got to foresee where you're like the guy wearing the

659
00:32:05,920 --> 00:32:08,280
Speaker 3: green tie, Like you got Trump wearing that red one.

660
00:32:08,440 --> 00:32:10,840
Speaker 3: You got these other guys wearing the blue ones, and

661
00:32:10,880 --> 00:32:13,720
Speaker 3: you're wearing that green one. Oh that's crazy. I could

662
00:32:13,760 --> 00:32:14,720
Speaker 3: see that, can you.

663
00:32:14,920 --> 00:32:16,000
Speaker 6: I can see the green tie.

664
00:32:16,120 --> 00:32:17,960
Speaker 3: I could see him up there in his green.

665
00:32:17,800 --> 00:32:20,240
Speaker 6: Because I actually have one, So I might be able

666
00:32:20,240 --> 00:32:21,000
Speaker 6: to be on his own.

667
00:32:21,120 --> 00:32:23,800
Speaker 3: It might be his VP your record. I don't think so,

668
00:32:23,920 --> 00:32:27,120
Speaker 3: but maybe listen, it's okay, hold on, smile real quick

669
00:32:27,720 --> 00:32:32,400
Speaker 3: with those pearly whites. I mean, you definitely got the smile.

670
00:32:32,560 --> 00:32:36,880
Speaker 6: We're talking adversity and conforming to a better way.

671
00:32:37,120 --> 00:32:40,320
Speaker 3: But Adam, I mean, if the politics involved coming up soon,

672
00:32:40,360 --> 00:32:41,760
Speaker 3: is it an aspiration you have?

673
00:32:41,840 --> 00:32:47,960
Speaker 4: I mean, I I I'm flattered. For me. I think

674
00:32:48,000 --> 00:32:53,120
Speaker 4: that I am having maximum impact when I'm involved with

675
00:32:53,120 --> 00:32:56,600
Speaker 4: what I would call conscious capitalism, right, And I think

676
00:32:56,680 --> 00:33:03,080
Speaker 4: that marijuana as an industry has an opportunity to demonstrate

677
00:33:03,280 --> 00:33:07,200
Speaker 4: or define, even in twenty twenty three going forward, what

678
00:33:07,280 --> 00:33:11,240
Speaker 4: that could mean. Right, that's a term that's loosely losed

679
00:33:11,280 --> 00:33:14,040
Speaker 4: and used, and you know people would all define it differently.

680
00:33:14,080 --> 00:33:17,040
Speaker 4: But for cannabis industry, what does it mean? And I

681
00:33:17,120 --> 00:33:18,960
Speaker 4: know something for a fact, I know that right now

682
00:33:18,960 --> 00:33:21,200
Speaker 4: the industry can't define what that means. I also know

683
00:33:21,240 --> 00:33:22,960
Speaker 4: the industry doesn't know why it does what it does

684
00:33:23,000 --> 00:33:25,600
Speaker 4: when it comes to giving back, when it comes to

685
00:33:25,640 --> 00:33:29,520
Speaker 4: the philanthropic stuff, when it comes to their social activism stuff.

686
00:33:29,560 --> 00:33:31,480
Speaker 4: They don't know why they're doing because they think they should,

687
00:33:31,480 --> 00:33:33,680
Speaker 4: because that's how they get in a newspaper. Right, they

688
00:33:33,720 --> 00:33:37,520
Speaker 4: lost the wise Blue said earlier. And so you know,

689
00:33:37,600 --> 00:33:40,800
Speaker 4: I think conscious capitalism is saying, hey, I know exactly

690
00:33:40,840 --> 00:33:42,680
Speaker 4: why I'm doing all of this, and it's to make

691
00:33:42,720 --> 00:33:44,720
Speaker 4: a lot of money, and in the process of making

692
00:33:44,760 --> 00:33:47,320
Speaker 4: a lot of money, this is how we're using that

693
00:33:47,440 --> 00:33:49,959
Speaker 4: money to make the world a better place, right with

694
00:33:50,040 --> 00:33:53,360
Speaker 4: no apologies. And you know, I'm interested and I'm excited

695
00:33:53,360 --> 00:33:56,080
Speaker 4: to bring that back to the game because I would

696
00:33:56,120 --> 00:33:59,800
Speaker 4: hope that if I can get on enough soapboxes preaching

697
00:33:59,840 --> 00:34:03,000
Speaker 4: that that I will inspire others and that there I

698
00:34:03,080 --> 00:34:05,080
Speaker 4: know for a fact that there are other people and

699
00:34:05,120 --> 00:34:07,920
Speaker 4: other companies and other investors and people that are thinking

700
00:34:07,960 --> 00:34:09,600
Speaker 4: about are already in it, that are saying, you know what,

701
00:34:09,640 --> 00:34:11,719
Speaker 4: it's time to press you know what, it's time to

702
00:34:11,760 --> 00:34:13,880
Speaker 4: wake up, it's time to open our eyes, you know.

703
00:34:13,920 --> 00:34:16,640
Speaker 4: And hopefully I can spark that. And if I can

704
00:34:16,680 --> 00:34:19,280
Speaker 4: spark that, and then you know, you talk about politics.

705
00:34:19,320 --> 00:34:23,440
Speaker 4: It's definitely commercial. There's companies now that I'm so excited

706
00:34:23,440 --> 00:34:28,000
Speaker 4: that I'm helping and I am acting to these companies

707
00:34:28,560 --> 00:34:31,080
Speaker 4: in a way that I wish I had someone to

708
00:34:31,239 --> 00:34:34,560
Speaker 4: act for me when I was going through what I

709
00:34:34,600 --> 00:34:37,160
Speaker 4: went through, And obviously that didn't exist because no one

710
00:34:37,200 --> 00:34:40,400
Speaker 4: had been through what I ultimately.

711
00:34:39,920 --> 00:34:43,200
Speaker 3: Want pioneered like you, there was no playbook were yours correct?

712
00:34:43,560 --> 00:34:46,359
Speaker 4: So as a result, now I have this playbook, right

713
00:34:46,440 --> 00:34:49,400
Speaker 4: I have this experience set and I'm getting these amazing

714
00:34:49,400 --> 00:34:52,960
Speaker 4: opportunities at helping businesses and helping you know, what I

715
00:34:53,000 --> 00:34:56,160
Speaker 4: think is the cannabis businesses of the future, right say, hey,

716
00:34:56,200 --> 00:34:57,919
Speaker 4: here's the playbook. You know where you're going to start.

717
00:34:58,120 --> 00:35:00,319
Speaker 4: You're going to start where I left off. You're not

718
00:35:00,320 --> 00:35:02,560
Speaker 4: allowed to make any of the same mistakes. Go make

719
00:35:02,600 --> 00:35:05,120
Speaker 4: your new mistakes and let's learn from those together. And

720
00:35:05,280 --> 00:35:09,000
Speaker 4: there's a couple of brands I'm helping, you know, as

721
00:35:09,120 --> 00:35:12,239
Speaker 4: you know in that capacity, a couple of businesses out

722
00:35:12,320 --> 00:35:15,160
Speaker 4: of California. It's all out of California right now, you know,

723
00:35:15,320 --> 00:35:17,880
Speaker 4: back to my belief right back home, it all starts

724
00:35:17,920 --> 00:35:20,680
Speaker 4: in California, man, Like, this is where brands are born,

725
00:35:20,760 --> 00:35:22,360
Speaker 4: and this is where brands are built, and this is

726
00:35:22,360 --> 00:35:25,480
Speaker 4: where brands emanate around the globe. And so, you know,

727
00:35:25,600 --> 00:35:27,080
Speaker 4: for all the people out there that want to talk

728
00:35:27,120 --> 00:35:29,440
Speaker 4: shit about this industry, that want to talk about you know,

729
00:35:29,480 --> 00:35:31,759
Speaker 4: this plant, you know, it's fine that it got beat

730
00:35:31,840 --> 00:35:33,839
Speaker 4: up over the last couple of years, but you guys

731
00:35:33,840 --> 00:35:35,880
Speaker 4: have been holding it down and I'm coming back, so

732
00:35:35,960 --> 00:35:36,279
Speaker 4: let's go.

733
00:35:36,480 --> 00:35:38,239
Speaker 3: You know, I thank you for that. Man.

734
00:35:38,280 --> 00:35:42,239
Speaker 2: I'm excited to see what you do, and I will

735
00:35:42,239 --> 00:35:45,760
Speaker 2: stand behind what you do. I've got that opportunity to

736
00:35:45,960 --> 00:35:48,440
Speaker 2: actually work with you and sit with you and and

737
00:35:48,440 --> 00:35:51,799
Speaker 2: and you know, I know your intentions like I could

738
00:35:51,840 --> 00:35:54,200
Speaker 2: generally know your heart. I could generally read, you know,

739
00:35:54,239 --> 00:35:56,480
Speaker 2: people's intentions of what they're here for, why they're here,

740
00:35:56,840 --> 00:35:59,640
Speaker 2: and through the process of it. Like I said, from outside,

741
00:35:59,640 --> 00:36:01,719
Speaker 2: I was like, why are the people banging on this dude?

742
00:36:01,760 --> 00:36:03,399
Speaker 2: You know, because there was a point where people were,

743
00:36:03,719 --> 00:36:05,680
Speaker 2: you know, and it sucks. And I've been that guy before.

744
00:36:05,719 --> 00:36:08,719
Speaker 2: I've been, you know, the first to do something. You know,

745
00:36:08,880 --> 00:36:11,560
Speaker 2: I built an education platform in the cannabis space in

746
00:36:11,640 --> 00:36:15,239
Speaker 2: twenty fifteen, and you know, I was first to.

747
00:36:15,160 --> 00:36:18,880
Speaker 3: The I had the news on his ass, the news

748
00:36:18,920 --> 00:36:21,000
Speaker 3: at my house. I mean, they showed up at my house.

749
00:36:21,080 --> 00:36:21,439
Speaker 3: I had.

750
00:36:21,440 --> 00:36:24,000
Speaker 2: Now, your wife knows that feeling, you know, she's like,

751
00:36:24,040 --> 00:36:26,279
Speaker 2: oh my god. I mean my wife at the time.

752
00:36:26,360 --> 00:36:30,320
Speaker 3: Yeah, I'm sure she does, right, you damn it had him, Yeah,

753
00:36:30,360 --> 00:36:35,520
Speaker 3: shut your mouth, we have kids here. What about our sons?

754
00:36:36,600 --> 00:36:38,879
Speaker 2: Well, you know he listen. I got the calls from

755
00:36:38,920 --> 00:36:41,480
Speaker 2: my neighbors. I mean, hey, man, there's the news stations

756
00:36:41,480 --> 00:36:43,040
Speaker 2: are in front of your house. And this and that,

757
00:36:43,120 --> 00:36:45,400
Speaker 2: and I'm just like, God for what you know, and

758
00:36:45,480 --> 00:36:47,759
Speaker 2: I look back and it was like, you know, it's

759
00:36:47,760 --> 00:36:50,800
Speaker 2: over one hundred and seventy nine dollars of eighty thousand

760
00:36:50,800 --> 00:36:53,920
Speaker 2: dollars and fifty you know, it's like so minute, you know.

761
00:36:54,440 --> 00:36:56,879
Speaker 2: And at the end of the day, you know, it's

762
00:36:56,960 --> 00:36:59,120
Speaker 2: just like I know what my intentions were, right, and

763
00:36:59,480 --> 00:37:02,400
Speaker 2: and what I didn't know, you know, in the beginning

764
00:37:02,600 --> 00:37:03,000
Speaker 2: was how.

765
00:37:02,840 --> 00:37:04,160
Speaker 3: To keep my mouth shut, you know.

766
00:37:04,560 --> 00:37:07,640
Speaker 2: And then I got some great mentors that were like, look, dude,

767
00:37:07,880 --> 00:37:09,959
Speaker 2: you know, like the elephant keys marching as the dogs

768
00:37:10,000 --> 00:37:12,040
Speaker 2: keep barking, you know if you've ever heard that, but

769
00:37:12,360 --> 00:37:14,359
Speaker 2: you know, it's like the elephant just keeps marching as

770
00:37:14,360 --> 00:37:16,680
Speaker 2: the dogs keep barking, and and and they were like, look,

771
00:37:16,800 --> 00:37:18,440
Speaker 2: just don't say nothing to these guys. And I'm like,

772
00:37:18,719 --> 00:37:20,200
Speaker 2: how do you not say nothing when the news is

773
00:37:20,280 --> 00:37:22,400
Speaker 2: running up on you with cameras and they're like, so

774
00:37:22,760 --> 00:37:26,480
Speaker 2: did you. It's just like, you know, and your wife's

775
00:37:26,480 --> 00:37:29,279
Speaker 2: calling you at the time saying hey, you know, it's hard.

776
00:37:29,440 --> 00:37:30,920
Speaker 2: Neighbors are like, hey, bro, I don't know if you

777
00:37:30,920 --> 00:37:31,680
Speaker 2: should come home.

778
00:37:31,960 --> 00:37:33,920
Speaker 3: But I pulled the prank on Blue during that one

779
00:37:33,920 --> 00:37:34,920
Speaker 3: I wrote him a note on his.

780
00:37:34,880 --> 00:37:38,080
Speaker 2: Car, say a note on my car. We're at another

781
00:37:38,200 --> 00:37:40,280
Speaker 2: radio station. I'm on my way to stad I mean.

782
00:37:40,120 --> 00:37:42,640
Speaker 3: I'm gonna see you at four o'clock at the radio stage.

783
00:37:42,600 --> 00:37:45,080
Speaker 2: And he got all the nervous I'm going to the

784
00:37:45,120 --> 00:37:50,399
Speaker 2: station and I'm calling them like, bro, there's news. They're

785
00:37:50,440 --> 00:37:55,600
Speaker 2: writing letters on my on my windshield and they're like, you.

786
00:37:55,560 --> 00:37:57,520
Speaker 3: Know, you're just vulnerable at that time, as you know,

787
00:37:57,560 --> 00:38:00,200
Speaker 3: and I was so vulnerable and as you went do

788
00:38:00,239 --> 00:38:02,520
Speaker 3: that Adam too. And we mentioned your beautiful wife who

789
00:38:02,560 --> 00:38:04,520
Speaker 3: seems like the one of the greatest mothers out there

790
00:38:04,560 --> 00:38:06,440
Speaker 3: with their two little boys, checking them to keep them

791
00:38:06,480 --> 00:38:10,360
Speaker 3: quiet right now, which is awesome? How was that for you?

792
00:38:10,440 --> 00:38:13,480
Speaker 3: Do'd on a personal vulnerable level, Like you're knowing that

793
00:38:13,560 --> 00:38:18,000
Speaker 3: your wife your life gets totally turned around and is

794
00:38:18,080 --> 00:38:20,920
Speaker 3: looking at you like yeah, like and yours is obviously

795
00:38:20,920 --> 00:38:24,440
Speaker 3: still here with you now, Like how hard was that?

796
00:38:24,520 --> 00:38:26,720
Speaker 3: And what did you go through personally like that? Because

797
00:38:27,200 --> 00:38:30,680
Speaker 3: she's reading hearing things and asking you did you do this?

798
00:38:31,640 --> 00:38:34,600
Speaker 3: What's going on here? And you're and you have to

799
00:38:34,640 --> 00:38:38,040
Speaker 3: speak to your wife obviously, So how hard was that

800
00:38:38,080 --> 00:38:40,680
Speaker 3: to deal with? Then? What went on in that personal situation.

801
00:38:44,000 --> 00:38:50,719
Speaker 4: He said, no, well, first of all, I didn't have to,

802
00:38:51,040 --> 00:38:53,719
Speaker 4: you know, answer any questions did you do this or that?

803
00:38:53,840 --> 00:38:56,080
Speaker 4: I mean, she knows, she knows what I what I

804
00:38:56,120 --> 00:39:00,319
Speaker 4: do all day. And also, you know, all the in

805
00:39:00,320 --> 00:39:02,480
Speaker 4: the media, the clickbait stuff like is just so was

806
00:39:02,520 --> 00:39:05,080
Speaker 4: so far off base of reality. There was never a

807
00:39:05,080 --> 00:39:07,200
Speaker 4: conversation about how close it was to truth. You know,

808
00:39:08,600 --> 00:39:11,239
Speaker 4: so that really wasn't what it was. I think, you know,

809
00:39:11,320 --> 00:39:14,920
Speaker 4: this concept of the need for validation or this concept,

810
00:39:15,120 --> 00:39:17,400
Speaker 4: whether we willing to admit it to ourselves or not,

811
00:39:17,560 --> 00:39:19,920
Speaker 4: that you know, at least I was programmed in a

812
00:39:19,920 --> 00:39:22,920
Speaker 4: way at that point in time where success was validation.

813
00:39:23,000 --> 00:39:24,799
Speaker 4: Those two things are the same thing, Right, I am

814
00:39:24,840 --> 00:39:28,640
Speaker 4: successful when people see me as successful. I am successful

815
00:39:28,680 --> 00:39:30,920
Speaker 4: when people look up to me, when people listen to me,

816
00:39:31,040 --> 00:39:33,880
Speaker 4: when people pay me money, when all the things that

817
00:39:33,960 --> 00:39:37,120
Speaker 4: we living in this society, right, what we equate with

818
00:39:37,160 --> 00:39:40,120
Speaker 4: success in my opinion, right, you can go ahead and

819
00:39:40,160 --> 00:39:43,799
Speaker 4: replace with this concept of validation other people giving me

820
00:39:43,840 --> 00:39:47,000
Speaker 4: what I need to feel good or bad and going

821
00:39:47,040 --> 00:39:50,000
Speaker 4: through something like this right the way that I experienced

822
00:39:50,040 --> 00:39:53,080
Speaker 4: it was, you know, this is the ultimate in the

823
00:39:53,120 --> 00:39:56,320
Speaker 4: middle of the night in the dark, butt naked, freezing

824
00:39:56,360 --> 00:39:59,320
Speaker 4: your ass off, you know, and someone you know blasting

825
00:39:59,360 --> 00:40:01,879
Speaker 4: you with cold water, a saying are you gonna be you?

826
00:40:02,120 --> 00:40:04,680
Speaker 4: Or are you? Are you living for other people? Right?

827
00:40:04,920 --> 00:40:05,520
Speaker 4: Are you?

828
00:40:05,520 --> 00:40:05,719
Speaker 3: You?

829
00:40:05,840 --> 00:40:09,200
Speaker 4: Can you figure out what this? You know, what happiness is?

830
00:40:09,320 --> 00:40:11,040
Speaker 4: Just if I strip this all the way down? Or

831
00:40:11,040 --> 00:40:12,880
Speaker 4: do I need to go ahead and clothe you and

832
00:40:12,920 --> 00:40:14,840
Speaker 4: put you inside and give you a bunch of blankets

833
00:40:14,840 --> 00:40:16,480
Speaker 4: and have a bunch of people you know tell you

834
00:40:16,480 --> 00:40:18,040
Speaker 4: how great you are, serve your food and put on

835
00:40:18,080 --> 00:40:20,520
Speaker 4: television right, like can you? Is this you? Or is

836
00:40:20,520 --> 00:40:22,040
Speaker 4: that you? What's real? What do you want?

837
00:40:22,480 --> 00:40:22,600
Speaker 3: Right?

838
00:40:22,600 --> 00:40:25,040
Speaker 4: And I went through that because when it came to validation,

839
00:40:25,160 --> 00:40:28,240
Speaker 4: think about extremes. Right, on one hand, nobody in the world

840
00:40:28,239 --> 00:40:31,239
Speaker 4: who knows me says or thinks of me on some

841
00:40:31,280 --> 00:40:34,759
Speaker 4: pedestal based on a business that I created. And then

842
00:40:34,800 --> 00:40:37,080
Speaker 4: on the other hand, nobody that knows me or ever

843
00:40:37,200 --> 00:40:40,120
Speaker 4: met me, you know, wants to go ahead and use

844
00:40:40,160 --> 00:40:43,040
Speaker 4: me as like a you know, as like a whipping

845
00:40:43,080 --> 00:40:48,000
Speaker 4: boy because an interesting a new industry exists that's disrupted shit, right,

846
00:40:48,040 --> 00:40:52,319
Speaker 4: and somebody has to pay for disruption, Like I'm none

847
00:40:52,320 --> 00:40:54,719
Speaker 4: of that's real. The love's not real, the hate'es not real.

848
00:40:54,800 --> 00:40:57,799
Speaker 4: So you know, am I gonna be emotionally you know?

849
00:40:57,800 --> 00:40:59,719
Speaker 4: Am I gonna be determined? Am I gonna determine my

850
00:40:59,760 --> 00:41:03,440
Speaker 4: motional state based on validation? Am I gonna read these articles?

851
00:41:03,920 --> 00:41:04,120
Speaker 3: Right?

852
00:41:04,200 --> 00:41:04,960
Speaker 4: Just think about that?

853
00:41:05,080 --> 00:41:06,320
Speaker 3: Right? Fuck?

854
00:41:06,440 --> 00:41:09,239
Speaker 4: No? Yeah, not a single article. I've never read an

855
00:41:09,280 --> 00:41:10,120
Speaker 4: article really.

856
00:41:10,280 --> 00:41:10,719
Speaker 2: Fuck no.

857
00:41:10,920 --> 00:41:13,359
Speaker 4: That's that's like, that's like, you know, one oh one

858
00:41:13,440 --> 00:41:16,000
Speaker 4: from me, you know, and that's something in the beginning.

859
00:41:17,800 --> 00:41:20,600
Speaker 2: Yeah, yeah, yeah, yeah, it's it's, uh, you know, there's

860
00:41:20,640 --> 00:41:24,560
Speaker 2: a there's a I'm gonna hack this, but you know,

861
00:41:25,000 --> 00:41:28,120
Speaker 2: there's basically you know, it's it's basically says that, like,

862
00:41:28,320 --> 00:41:30,600
Speaker 2: you know, somebody is talking bad about you.

863
00:41:30,719 --> 00:41:32,120
Speaker 3: That's their story, not yours.

864
00:41:32,120 --> 00:41:34,160
Speaker 2: You know, you choose to either let it in or

865
00:41:34,160 --> 00:41:36,799
Speaker 2: you don't, you know, and and and that's exactly what.

866
00:41:36,880 --> 00:41:38,400
Speaker 3: But it's got to be so hard at him, Like

867
00:41:38,440 --> 00:41:40,120
Speaker 3: you say that, you go from being the guy on

868
00:41:40,280 --> 00:41:44,880
Speaker 3: you know, CNN, CNBC, fuck every reporting. You could imagine

869
00:41:44,960 --> 00:41:47,759
Speaker 3: Room being this top exec of an industry that's never

870
00:41:47,880 --> 00:41:48,480
Speaker 3: done something.

871
00:41:48,560 --> 00:41:48,640
Speaker 4: Right.

872
00:41:48,719 --> 00:41:51,640
Speaker 3: Let's just face it, there's never been a dispensary before

873
00:41:51,680 --> 00:41:54,320
Speaker 3: that was legal, and now there's one and it opens

874
00:41:54,360 --> 00:41:57,960
Speaker 3: in this state, that state, that state, that state. Who's

875
00:41:58,000 --> 00:42:01,520
Speaker 3: the head of this Adam Berman, who's the man running there?

876
00:42:01,520 --> 00:42:04,600
Speaker 3: So you get your get you get stroked, Doug, You're

877
00:42:04,640 --> 00:42:06,600
Speaker 3: getting stroked, like you know what I mean? And I

878
00:42:06,640 --> 00:42:09,000
Speaker 3: was stroking you without knowing you. I'm like, this guy's

879
00:42:09,040 --> 00:42:11,960
Speaker 3: the next best thing to slice bread. And then I

880
00:42:12,040 --> 00:42:13,759
Speaker 3: had to defend a guy I don't even know either,

881
00:42:13,800 --> 00:42:16,319
Speaker 3: going I don't believe that. I don't believe I'm we're

882
00:42:16,360 --> 00:42:19,400
Speaker 3: defending you on these clicks, are going, No, that doesn't

883
00:42:19,400 --> 00:42:21,799
Speaker 3: make sense. Why would he do that? That doesn't even

884
00:42:21,800 --> 00:42:22,719
Speaker 3: make Because people.

885
00:42:22,480 --> 00:42:24,919
Speaker 2: Were reading articles and we would be like, it's gonna

886
00:42:24,920 --> 00:42:27,880
Speaker 2: be so hard for you and your family, your friends,

887
00:42:28,280 --> 00:42:30,680
Speaker 2: and then your coworkers, your coos.

888
00:42:30,800 --> 00:42:34,000
Speaker 3: You're this, You're that, everybody you work with, your moistes

889
00:42:34,040 --> 00:42:35,960
Speaker 3: that I met under you that worked there, that seemed

890
00:42:35,960 --> 00:42:38,200
Speaker 3: like he was riding you and being your supporter. You

891
00:42:38,200 --> 00:42:39,919
Speaker 3: know who moist this is, and that's who I met

892
00:42:40,000 --> 00:42:42,520
Speaker 3: that I got all your information about from you. And

893
00:42:42,600 --> 00:42:46,920
Speaker 3: it's like dudes and women rode for you, and then

894
00:42:47,480 --> 00:42:50,720
Speaker 3: some of them had to do the whether they turned

895
00:42:50,760 --> 00:42:53,080
Speaker 3: their back. They actually didn't have to they didn't have to,

896
00:42:53,160 --> 00:42:56,920
Speaker 3: but you know, but then they just kind of did

897
00:42:56,960 --> 00:42:59,960
Speaker 3: the I can't really fully support man like like Chris,

898
00:43:00,120 --> 00:43:02,240
Speaker 3: Chris is still here with me, right, you know, Pitt

899
00:43:02,280 --> 00:43:05,239
Speaker 3: and and Goldie were with me, you know, some of

900
00:43:05,239 --> 00:43:07,600
Speaker 3: these these men that you've been with me, you know,

901
00:43:07,680 --> 00:43:10,240
Speaker 3: through through these things. But a lot of knew you

902
00:43:10,400 --> 00:43:13,400
Speaker 3: got fifty eight employees that that that you know, COVID

903
00:43:13,440 --> 00:43:15,719
Speaker 3: comes and and and I've got some press at my

904
00:43:15,800 --> 00:43:17,640
Speaker 3: house and and and all of a sudden, you know,

905
00:43:18,000 --> 00:43:20,480
Speaker 3: and Jennifer, and Jennifer is still with us, you know.

906
00:43:20,840 --> 00:43:23,359
Speaker 2: But but out of those fifty eight, it's been now,

907
00:43:23,560 --> 00:43:26,680
Speaker 2: you know, five years or whatever, and and like all

908
00:43:26,760 --> 00:43:28,600
Speaker 2: fifty eight of or all fifty of them.

909
00:43:28,480 --> 00:43:30,520
Speaker 3: Are trying to come back to work for me, you know.

910
00:43:30,880 --> 00:43:33,960
Speaker 2: And and but through that five years though ever, you like,

911
00:43:34,040 --> 00:43:36,680
Speaker 2: I got we're gonna class ash and lawsuit you.

912
00:43:36,960 --> 00:43:39,520
Speaker 3: We're gonna come after you this and that family.

913
00:43:39,800 --> 00:43:42,759
Speaker 2: And they're they're calling me yesterday begging me can we

914
00:43:42,800 --> 00:43:44,600
Speaker 2: come in and work with you? I I you know,

915
00:43:44,640 --> 00:43:47,399
Speaker 2: I see you guys are doing some amazing things. You're

916
00:43:47,440 --> 00:43:50,239
Speaker 2: the same guy. You're the same guy that was trying

917
00:43:50,280 --> 00:43:52,680
Speaker 2: to sue me. You know, and and and and so

918
00:43:52,760 --> 00:43:55,719
Speaker 2: I'm sure you had to be going through those same emotions, right,

919
00:43:55,840 --> 00:44:03,480
Speaker 2: but the same scenarios. Yeah, people leave you that you think,

920
00:44:03,600 --> 00:44:06,640
Speaker 2: I think again back to just the honesty of it all, right,

921
00:44:06,800 --> 00:44:08,920
Speaker 2: Like people never really were with me.

922
00:44:09,280 --> 00:44:12,399
Speaker 4: And that's the sadness, right, because it seems like people

923
00:44:12,520 --> 00:44:14,440
Speaker 4: might have been with me, But if I look at it,

924
00:44:14,640 --> 00:44:17,480
Speaker 4: look at what I was creating for those people, right,

925
00:44:17,520 --> 00:44:17,839
Speaker 4: And so.

926
00:44:19,640 --> 00:44:22,560
Speaker 3: With you, it's in business, in business, right, but.

927
00:44:22,600 --> 00:44:26,160
Speaker 4: Right, those are what I call transactional relationships. So those

928
00:44:26,160 --> 00:44:28,919
Speaker 4: are relationships whether it's an employee, a partner, a vendor,

929
00:44:29,000 --> 00:44:31,600
Speaker 4: or whatever. You can say you're my friend, but that's

930
00:44:31,600 --> 00:44:35,839
Speaker 4: a transactional relationship. So it starts with a transaction that

931
00:44:35,880 --> 00:44:36,960
Speaker 4: benefits us both.

932
00:44:37,080 --> 00:44:37,279
Speaker 3: Right.

933
00:44:37,520 --> 00:44:39,879
Speaker 4: And so the minute that I don't believe that I'm

934
00:44:39,920 --> 00:44:42,680
Speaker 4: getting the benefit of that transaction, how do you think

935
00:44:42,760 --> 00:44:44,960
Speaker 4: I'm going to act inside of that relationship? Well, the

936
00:44:45,000 --> 00:44:47,239
Speaker 4: rest of it comes after that. So if that's not there,

937
00:44:48,120 --> 00:44:50,200
Speaker 4: then the rest kind of falls apart. And so you know,

938
00:44:50,280 --> 00:44:53,520
Speaker 4: I didn't necessarily experience again this anger because people that

939
00:44:53,600 --> 00:44:55,919
Speaker 4: I thought were in my corner turned to me and said,

940
00:44:56,000 --> 00:44:57,800
Speaker 4: we're out, fuck you. We don't like you anymore, and

941
00:44:57,800 --> 00:45:00,440
Speaker 4: I'm like, oh, that sucks. Right, it was just like

942
00:45:00,800 --> 00:45:04,080
Speaker 4: nobody called, right, nobody called hey, man, how you doing?

943
00:45:04,120 --> 00:45:04,319
Speaker 3: Hey?

944
00:45:04,360 --> 00:45:07,040
Speaker 4: You know what's going on? While I read this shit? Man? Hey,

945
00:45:07,080 --> 00:45:09,839
Speaker 4: you know what? I called this newspaper and I got

946
00:45:09,920 --> 00:45:12,120
Speaker 4: shit and I got on the record. It's like, you know,

947
00:45:12,160 --> 00:45:14,360
Speaker 4: I had some of the most famous people on planet

948
00:45:14,360 --> 00:45:16,920
Speaker 4: Earth that I was making fortunes for, and when I

949
00:45:16,960 --> 00:45:20,120
Speaker 4: was making fortunes for them, they were super happy about

950
00:45:20,120 --> 00:45:23,080
Speaker 4: somebody mentioning their involvement and mentioning how smart they were

951
00:45:23,120 --> 00:45:25,719
Speaker 4: to be associated with us. But then all this you know,

952
00:45:25,800 --> 00:45:28,319
Speaker 4: mud gets slung. Where are those most famous people in

953
00:45:28,320 --> 00:45:30,400
Speaker 4: the world saying, well, hold on one second, we just

954
00:45:30,440 --> 00:45:32,759
Speaker 4: want to tell you about my experience with Adam. Where

955
00:45:32,760 --> 00:45:34,359
Speaker 4: did that? Where was that?

956
00:45:34,880 --> 00:45:35,360
Speaker 3: Nowhere?

957
00:45:35,680 --> 00:45:38,480
Speaker 4: Right? And so there's the sadness there that oh right,

958
00:45:38,520 --> 00:45:41,120
Speaker 4: I made, right, I didn't make But as a result

959
00:45:41,160 --> 00:45:43,080
Speaker 4: of their involvement with what we had going on, this

960
00:45:43,120 --> 00:45:45,560
Speaker 4: is how much money they took home last year and

961
00:45:45,760 --> 00:45:48,319
Speaker 4: right now it's not happening. So yeah, they didn't call

962
00:45:48,360 --> 00:45:51,640
Speaker 4: because they're not my friend, right, And that's there. There's

963
00:45:51,640 --> 00:45:54,280
Speaker 4: a sadness there, But that's also the reality.

964
00:45:54,400 --> 00:45:56,880
Speaker 3: It is a reality, and so it's well said reality.

965
00:45:56,520 --> 00:46:00,000
Speaker 6: Actually and an immense amount of acceptance, you know, because

966
00:46:00,120 --> 00:46:03,480
Speaker 6: that thing in life anything like with acceptance, you can

967
00:46:03,560 --> 00:46:06,080
Speaker 6: like move forward. I think that's why you're saying there.

968
00:46:05,840 --> 00:46:07,960
Speaker 3: And you can handle it better. And it's best for

969
00:46:08,000 --> 00:46:10,000
Speaker 3: Adam to feel that way, because the way he says

970
00:46:10,040 --> 00:46:12,839
Speaker 3: it makes me feel less mad for people like I'm

971
00:46:12,880 --> 00:46:14,600
Speaker 3: feeling You're like you're calming me down.

972
00:46:14,680 --> 00:46:17,279
Speaker 2: I just look past it now, like I know, like,

973
00:46:17,280 --> 00:46:19,000
Speaker 2: like I said, it just bounces off me, and I

974
00:46:19,040 --> 00:46:21,160
Speaker 2: think it's it's it's healthy, and this clearly does off

975
00:46:21,160 --> 00:46:23,040
Speaker 2: of you, you know, you know.

976
00:46:23,040 --> 00:46:24,640
Speaker 4: And if I may just finish on the on the

977
00:46:24,680 --> 00:46:27,319
Speaker 4: topic of like employees and like you know, being there

978
00:46:27,320 --> 00:46:30,799
Speaker 4: and standing up, and then back to validation for me, right,

979
00:46:30,960 --> 00:46:34,760
Speaker 4: Like when it's just me dark, all alone, right, where's

980
00:46:34,760 --> 00:46:37,399
Speaker 4: my validation going to come from? And and ultimately it's

981
00:46:37,400 --> 00:46:39,840
Speaker 4: got to come from myself, right, And so it's going

982
00:46:39,920 --> 00:46:42,120
Speaker 4: to come for myself. And you say, well, employee this

983
00:46:42,239 --> 00:46:45,840
Speaker 4: and partners that. It's like, look at the marijuana industry today.

984
00:46:45,840 --> 00:46:47,759
Speaker 4: We can talk good about it, we can talk shit

985
00:46:47,840 --> 00:46:50,359
Speaker 4: about it, but like, look at the executives at all

986
00:46:50,400 --> 00:46:53,480
Speaker 4: of the companies, you know, like somewhere through one degree

987
00:46:53,480 --> 00:46:55,840
Speaker 4: of separation, they were there. They were in that office

988
00:46:55,880 --> 00:47:00,680
Speaker 4: on Jefferson Boulevard, right, like that seeded the industry and.

989
00:47:00,680 --> 00:47:01,800
Speaker 3: Beautiful Culver City.

990
00:47:02,200 --> 00:47:05,120
Speaker 4: In beautiful Culver City, I remember going to that audible office.

991
00:47:05,160 --> 00:47:08,200
Speaker 4: So like that's seated at the CFOs of today's companies,

992
00:47:08,239 --> 00:47:11,320
Speaker 4: the coos of today's companies, the head of this that whatever,

993
00:47:11,440 --> 00:47:14,719
Speaker 4: like they came from that place. And so you know,

994
00:47:15,520 --> 00:47:18,400
Speaker 4: article this or person texting me or not that, Like

995
00:47:18,600 --> 00:47:21,080
Speaker 4: this is an industry bigger than coal in the United

996
00:47:21,080 --> 00:47:25,360
Speaker 4: States today that when I started, you couldn't have said

997
00:47:25,360 --> 00:47:28,680
Speaker 4: that about it. And the people to a large extent

998
00:47:28,800 --> 00:47:33,040
Speaker 4: driving and operating this industry started as a result of

999
00:47:33,040 --> 00:47:35,440
Speaker 4: what I was able to create. So if I'm going

1000
00:47:35,480 --> 00:47:39,120
Speaker 4: to think about how I, you know, judge my performance

1001
00:47:39,480 --> 00:47:41,760
Speaker 4: in business, I validate myself.

1002
00:47:41,719 --> 00:47:43,600
Speaker 3: Well and so and you know, and you know you

1003
00:47:43,640 --> 00:47:47,400
Speaker 3: get it from us because using that comparison that CNN

1004
00:47:47,520 --> 00:47:50,319
Speaker 3: all the major networks did a when Jimmy Campbell, you

1005
00:47:50,320 --> 00:47:55,240
Speaker 3: guys were and are still the apple of the cannabis industry.

1006
00:47:55,320 --> 00:47:58,360
Speaker 3: And now other dispensaries like to try to use the

1007
00:47:58,360 --> 00:48:00,360
Speaker 3: they won't even use the apple. Those we like the

1008
00:48:00,360 --> 00:48:04,520
Speaker 3: medmen of dispensaries, right, instead of going to Apple, They'll say,

1009
00:48:04,560 --> 00:48:07,600
Speaker 3: we're the medmen of dispensaries. We're kind of like a

1010
00:48:07,640 --> 00:48:10,120
Speaker 3: medman style, you know, kind of like Apple. But medmen

1011
00:48:10,160 --> 00:48:11,719
Speaker 3: will come out of their mind. And you were the

1012
00:48:11,760 --> 00:48:14,239
Speaker 3: one that started that, dude. And it's like funny when

1013
00:48:14,280 --> 00:48:18,200
Speaker 3: you say that and think that, because was it something

1014
00:48:18,320 --> 00:48:20,640
Speaker 3: that was was it hard to get that bar set

1015
00:48:20,680 --> 00:48:23,480
Speaker 3: for you guys? Where people going. I don't know, Adam,

1016
00:48:24,320 --> 00:48:26,040
Speaker 3: we don't think people are gonna buy to this. It

1017
00:48:26,040 --> 00:48:28,560
Speaker 3: doesn't need to be that. It could be a trap shop.

1018
00:48:29,200 --> 00:48:30,920
Speaker 3: Like all you need to do is put some flour up.

1019
00:48:30,920 --> 00:48:32,880
Speaker 3: They're gonna come buy and smoke it. Wispread all this

1020
00:48:32,960 --> 00:48:35,640
Speaker 3: money on a nice glass and nice wood.

1021
00:48:36,480 --> 00:48:40,480
Speaker 4: Of course, of course that happened. And you know, I think,

1022
00:48:40,760 --> 00:48:42,560
Speaker 4: like we look at the state of the industry today

1023
00:48:42,680 --> 00:48:46,120
Speaker 4: versus back then. Back then, you know, you had this

1024
00:48:46,320 --> 00:48:52,080
Speaker 4: cavalier young, you know, brash, naive me, you know, jumping

1025
00:48:52,160 --> 00:48:56,000
Speaker 4: up and down saying this is the future, right, and

1026
00:48:56,040 --> 00:48:58,359
Speaker 4: there was nothing to dispute it. Like you could say,

1027
00:48:58,400 --> 00:49:00,600
Speaker 4: I don't believe that. I do believe that, but like

1028
00:49:01,440 --> 00:49:03,799
Speaker 4: like nobody's gonna like say like, oh, let that guy

1029
00:49:03,800 --> 00:49:05,440
Speaker 4: go run his mouth and see what can happen.

1030
00:49:05,520 --> 00:49:05,680
Speaker 3: You know.

1031
00:49:05,719 --> 00:49:09,600
Speaker 4: I remember when the Profit you know, one of these

1032
00:49:09,719 --> 00:49:12,080
Speaker 4: one of these seminal moments I think for the industry

1033
00:49:12,080 --> 00:49:15,040
Speaker 4: but also for me a medmen when the Profit TV

1034
00:49:15,080 --> 00:49:18,040
Speaker 4: show came in and did a thing on medmen and

1035
00:49:18,880 --> 00:49:20,560
Speaker 4: we had opened up at like five point thirty or

1036
00:49:20,600 --> 00:49:22,759
Speaker 4: six in the morning because he came into the store

1037
00:49:22,760 --> 00:49:25,000
Speaker 4: in West Hollywood before regular hours, so it's just he

1038
00:49:25,080 --> 00:49:27,239
Speaker 4: and I and he walks into the store, and it's

1039
00:49:27,280 --> 00:49:29,000
Speaker 4: all unscripted, you know, and he goes, you know, what

1040
00:49:29,160 --> 00:49:32,200
Speaker 4: is this place? Do I call it a pot shop?

1041
00:49:32,239 --> 00:49:33,799
Speaker 4: Do I call it a head shop? What? Or do

1042
00:49:33,840 --> 00:49:35,399
Speaker 4: I call it? And I say call it whatever you want.

1043
00:49:35,440 --> 00:49:37,960
Speaker 4: I call it the future, you know. And it wasn't rehearsed.

1044
00:49:38,000 --> 00:49:40,280
Speaker 4: It was just bam, that's where it was. And who

1045
00:49:40,360 --> 00:49:42,520
Speaker 4: is going to sit here and contradict that this is

1046
00:49:42,560 --> 00:49:43,080
Speaker 4: the future.

1047
00:49:43,160 --> 00:49:43,359
Speaker 3: Right?

1048
00:49:44,440 --> 00:49:46,240
Speaker 4: So I think we're in a place now where because

1049
00:49:46,280 --> 00:49:49,440
Speaker 4: there is an industry that we've just all forgotten how

1050
00:49:49,480 --> 00:49:52,600
Speaker 4: to dream like that. And so you are comparing yourself

1051
00:49:52,600 --> 00:49:54,800
Speaker 4: to what already exists or what already somebody done or

1052
00:49:54,840 --> 00:49:56,880
Speaker 4: I did this at the last company and it worked,

1053
00:49:57,120 --> 00:49:59,720
Speaker 4: and like we don't have that freedom right. That naive

1054
00:49:59,800 --> 00:50:03,040
Speaker 4: take that I had is the reason in part that

1055
00:50:03,080 --> 00:50:06,319
Speaker 4: there is a three hundred billion dollar potential industry that

1056
00:50:06,400 --> 00:50:07,040
Speaker 4: exists today.

1057
00:50:07,120 --> 00:50:07,279
Speaker 3: Right.

1058
00:50:07,320 --> 00:50:12,160
Speaker 4: It was we needed someone naive enough right to actually

1059
00:50:12,360 --> 00:50:16,680
Speaker 4: push everything through, because if you were experienced or knowledgeable,

1060
00:50:17,160 --> 00:50:21,160
Speaker 4: you know, or smart enough on these subject matters, these topics,

1061
00:50:21,239 --> 00:50:23,200
Speaker 4: you would have never started. I would have never started

1062
00:50:23,280 --> 00:50:25,360
Speaker 4: the concept of trying to raise private equity for a

1063
00:50:25,400 --> 00:50:29,759
Speaker 4: federally illegal business, Like that's ridiculous. But I was too

1064
00:50:29,880 --> 00:50:33,000
Speaker 4: naivet right, But I didn't know any better.

1065
00:50:33,160 --> 00:50:34,680
Speaker 3: Wealthy people are very unrelated.

1066
00:50:37,239 --> 00:50:39,600
Speaker 2: And I say that I literally, I say, wealthy people

1067
00:50:39,640 --> 00:50:42,840
Speaker 2: are very unrealistic, you know, and they have unrealistic houses

1068
00:50:42,880 --> 00:50:44,000
Speaker 2: on realistic cars, and they do.

1069
00:50:45,960 --> 00:50:48,160
Speaker 3: Say it all the time, and I say, I say,

1070
00:50:48,280 --> 00:50:49,879
Speaker 3: you forgot one, what is it?

1071
00:50:50,560 --> 00:50:51,520
Speaker 6: Unrealistic women?

1072
00:50:52,000 --> 00:50:55,680
Speaker 3: Oh yeah, they also have they have the best And

1073
00:50:56,000 --> 00:50:57,560
Speaker 3: I was trying to keep it PG for the kids

1074
00:50:57,560 --> 00:50:58,879
Speaker 3: and the wives. But yeah, that was.

1075
00:51:01,480 --> 00:51:05,160
Speaker 2: But there's also you know, like we have core values

1076
00:51:05,200 --> 00:51:07,799
Speaker 2: that that I set in standard as a standard here

1077
00:51:07,800 --> 00:51:10,200
Speaker 2: for our staff. It's like the bear of life. Believe energy,

1078
00:51:10,280 --> 00:51:13,360
Speaker 2: action results. If you believe in something, there's energy. With energy,

1079
00:51:13,360 --> 00:51:17,080
Speaker 2: there's actions. With action, there's results. Right, care and communication. Right,

1080
00:51:17,120 --> 00:51:19,160
Speaker 2: if you don't care and you don't communicate, then we

1081
00:51:19,200 --> 00:51:21,719
Speaker 2: don't want to work with your period. You know, be

1082
00:51:21,840 --> 00:51:25,920
Speaker 2: unrealistic because wealthy people are unrealistic, and we have unrealistic

1083
00:51:26,200 --> 00:51:28,600
Speaker 2: And then use your imagination, right, because when we're young,

1084
00:51:28,840 --> 00:51:32,080
Speaker 2: we have this amazing imagination about everything that we believe.

1085
00:51:32,120 --> 00:51:34,000
Speaker 3: And then some way, somewhere along the.

1086
00:51:33,920 --> 00:51:37,840
Speaker 2: Lines, we lose that, you know, imagination, We lose that

1087
00:51:37,840 --> 00:51:40,880
Speaker 2: that that unrealisticness, and and then all of a sudden

1088
00:51:40,920 --> 00:51:43,160
Speaker 2: we get conformed into I got a job, I gotta work,

1089
00:51:43,200 --> 00:51:45,320
Speaker 2: I gotta do this, and they don't know how to expand.

1090
00:51:45,680 --> 00:51:47,759
Speaker 2: And so you know, once your mind expands from its

1091
00:51:47,800 --> 00:51:50,640
Speaker 2: original form, it will never come back, right. And I

1092
00:51:50,760 --> 00:51:53,319
Speaker 2: teach that people to people, and I only you know,

1093
00:51:53,440 --> 00:51:57,560
Speaker 2: hope to allow people to you know, influence others to

1094
00:51:58,160 --> 00:52:05,000
Speaker 2: be so unrealistic and so you know, just outrageously you know,

1095
00:52:05,400 --> 00:52:06,080
Speaker 2: loal oriented.

1096
00:52:07,280 --> 00:52:09,480
Speaker 3: What's your thoughts process that you know you could win?

1097
00:52:09,520 --> 00:52:12,000
Speaker 2: And my whole team knows every one of those, you know,

1098
00:52:12,040 --> 00:52:14,560
Speaker 2: and I preach it to them all year long, all

1099
00:52:14,640 --> 00:52:16,359
Speaker 2: year long, and I do it in front of other

1100
00:52:16,360 --> 00:52:18,279
Speaker 2: people and then I make them rehearse it so that

1101
00:52:18,360 --> 00:52:19,000
Speaker 2: they know it.

1102
00:52:19,520 --> 00:52:19,719
Speaker 3: You know.

1103
00:52:19,840 --> 00:52:22,960
Speaker 4: It's one of the things that I've looked at in

1104
00:52:23,000 --> 00:52:27,160
Speaker 4: the last year is like this concept of a child's mind. Obviously,

1105
00:52:27,200 --> 00:52:29,600
Speaker 4: I got two boys, and we've talked a lot about

1106
00:52:29,600 --> 00:52:32,839
Speaker 4: their education and their development, and like thinking about it,

1107
00:52:33,200 --> 00:52:35,959
Speaker 4: consciously thinking about it. And when you're a little kid,

1108
00:52:36,040 --> 00:52:37,560
Speaker 4: I mean exactly what you said, man, when you're a

1109
00:52:37,600 --> 00:52:40,160
Speaker 4: little kid, like why can't you follow your parents around?

1110
00:52:40,200 --> 00:52:43,200
Speaker 4: Because every little thing on the floor, every little butterfly,

1111
00:52:43,280 --> 00:52:46,480
Speaker 4: every little whatever takes your attention. Right, your imagination is

1112
00:52:46,920 --> 00:52:49,040
Speaker 4: as wide as the as the universe.

1113
00:52:49,160 --> 00:52:49,359
Speaker 3: Right.

1114
00:52:49,640 --> 00:52:52,600
Speaker 4: And then as you grow up, as you get more focused.

1115
00:52:52,640 --> 00:52:55,960
Speaker 4: Which is interesting that the human brain actually is built

1116
00:52:55,960 --> 00:52:58,880
Speaker 4: in a very specific way that allows it, as it

1117
00:52:58,920 --> 00:53:01,759
Speaker 4: grows up, to get at more narrow right. And I'm

1118
00:53:01,760 --> 00:53:04,960
Speaker 4: sure this is a survival thing from however many you know, caveman,

1119
00:53:05,400 --> 00:53:08,000
Speaker 4: whatever ago, But that still applies to us today. So

1120
00:53:08,040 --> 00:53:09,840
Speaker 4: when we talk about when we teach our kids, like,

1121
00:53:10,040 --> 00:53:12,160
Speaker 4: you know, that's a grown up thing. When we narrow

1122
00:53:12,200 --> 00:53:14,840
Speaker 4: our minds as grown ups so that we can be

1123
00:53:14,920 --> 00:53:17,040
Speaker 4: effective and get from point A to point B without

1124
00:53:17,040 --> 00:53:20,719
Speaker 4: getting lost because there's a purple butterfly we want to chase. Sure, right,

1125
00:53:21,040 --> 00:53:23,279
Speaker 4: this is what happens. And I don't think I love that.

1126
00:53:23,520 --> 00:53:25,719
Speaker 4: I just thank you for bringing that up. Because this

1127
00:53:25,840 --> 00:53:29,360
Speaker 4: industry is like a child, right, And that's the stage

1128
00:53:29,360 --> 00:53:32,279
Speaker 4: we're at is this child is a teenager now, and

1129
00:53:32,360 --> 00:53:34,560
Speaker 4: the teenager is wrestling with I want to be a

1130
00:53:34,600 --> 00:53:36,600
Speaker 4: grown up. I don't want to be told what to do.

1131
00:53:36,719 --> 00:53:38,600
Speaker 4: I know what to do. I'm a grown up. And

1132
00:53:38,640 --> 00:53:40,440
Speaker 4: it's like, well, on one hand, we want you to

1133
00:53:40,480 --> 00:53:42,680
Speaker 4: grow up, right right. We want you to grow up

1134
00:53:42,680 --> 00:53:44,400
Speaker 4: so you can be the best version of yourself to

1135
00:53:44,440 --> 00:53:47,399
Speaker 4: contribute to the world. But you're also a seventeen year

1136
00:53:47,400 --> 00:53:51,279
Speaker 4: old punk a, so you know you're not grown up yet.

1137
00:53:51,360 --> 00:53:53,759
Speaker 4: Take advantage of being a seventeen year old puff Go

1138
00:53:53,840 --> 00:53:57,080
Speaker 4: see the world, Go have an imagination, you know, bigger

1139
00:53:57,120 --> 00:54:00,799
Speaker 4: than anybody before you go travel. Go. We say that

1140
00:54:00,880 --> 00:54:02,920
Speaker 4: stuff right to kids, but like, how many kids do it?

1141
00:54:03,000 --> 00:54:05,759
Speaker 4: That's where the industry is. It's like, yeah, you're a teenager,

1142
00:54:05,760 --> 00:54:07,439
Speaker 4: but you don't know what you're doing yet. You still

1143
00:54:07,440 --> 00:54:10,240
Speaker 4: have so much to figure out. Let's get naive again.

1144
00:54:10,520 --> 00:54:12,800
Speaker 4: Let's go play You ever ever heard.

1145
00:54:12,680 --> 00:54:16,480
Speaker 2: The story of of of the Chinese Bumboo Tree.

1146
00:54:16,960 --> 00:54:17,719
Speaker 4: I'm about two.

1147
00:54:19,120 --> 00:54:22,600
Speaker 2: So there's this guy, right, and he's and this is

1148
00:54:22,600 --> 00:54:25,640
Speaker 2: a true story, right, that he waters is he's out

1149
00:54:25,640 --> 00:54:27,880
Speaker 2: front watering like at you know, six thirty in the

1150
00:54:27,920 --> 00:54:30,880
Speaker 2: morning every morning, and the kids are walking by the

1151
00:54:30,880 --> 00:54:33,480
Speaker 2: school and his name's Jimmy, and they're like, hey, Jimmy,

1152
00:54:33,480 --> 00:54:35,440
Speaker 2: and he's like hey, and he's watering this big patch

1153
00:54:35,440 --> 00:54:38,040
Speaker 2: of dirt, you know. And the kids are like in

1154
00:54:38,080 --> 00:54:40,200
Speaker 2: seventh or eighth grade and they're they're walking by, and

1155
00:54:40,280 --> 00:54:42,240
Speaker 2: you know, they love them, you know, like it's Jimmy

1156
00:54:42,239 --> 00:54:42,680
Speaker 2: on the block.

1157
00:54:42,719 --> 00:54:43,920
Speaker 3: You know, they're like, what's up, Jimmy.

1158
00:54:44,120 --> 00:54:47,200
Speaker 2: And every day they're walking by and he's just watering

1159
00:54:47,200 --> 00:54:50,120
Speaker 2: this huge patch of dirt. And then the second the

1160
00:54:50,160 --> 00:54:53,200
Speaker 2: second year comes around and he's still watering it every

1161
00:54:53,239 --> 00:54:55,520
Speaker 2: single morning. At the same time, he's watering this same

1162
00:54:55,560 --> 00:54:58,279
Speaker 2: patch of dirt. Year two, kids are getting a little

1163
00:54:58,320 --> 00:55:00,560
Speaker 2: older and they're like, hey, you know, Jimmy, you know

1164
00:55:00,760 --> 00:55:03,880
Speaker 2: there's nothing growing there. But you know, there's no weeds,

1165
00:55:03,880 --> 00:55:05,040
Speaker 2: there's nothing, it's just dirt.

1166
00:55:05,120 --> 00:55:07,239
Speaker 3: You know. They're kind of talking to him all year long.

1167
00:55:07,280 --> 00:55:09,000
Speaker 2: He's like, oh, no problem, kids, you don't have a

1168
00:55:09,000 --> 00:55:11,440
Speaker 2: good day and blah blah blah. So then they go

1169
00:55:11,520 --> 00:55:17,440
Speaker 2: through year three, they're like, cuckoo, Jimmy, you're crazy Jimmy.

1170
00:55:17,480 --> 00:55:19,960
Speaker 2: And he Jimmy's like, oh hey, kids, you know how

1171
00:55:20,000 --> 00:55:22,680
Speaker 2: you guys doing. And he's watering the same patch of dirt.

1172
00:55:23,280 --> 00:55:26,560
Speaker 2: Year four, they're throwing stuff at him, you know, and

1173
00:55:26,600 --> 00:55:29,200
Speaker 2: he's just out there and he's dodging stuff. But he's

1174
00:55:29,200 --> 00:55:32,320
Speaker 2: out there every single morning the whole time watering that

1175
00:55:32,320 --> 00:55:35,319
Speaker 2: that's patch dirt. Year five goes around and the kids

1176
00:55:35,320 --> 00:55:37,160
Speaker 2: are just making the worst fun of him. Now at

1177
00:55:37,160 --> 00:55:39,759
Speaker 2: this point, they're really they're almost trying to attack him,

1178
00:55:39,760 --> 00:55:41,680
Speaker 2: and he's just out there just trying to spray his

1179
00:55:42,120 --> 00:55:46,280
Speaker 2: batch of dirt. Then all of a sudden, in six weeks,

1180
00:55:46,440 --> 00:55:50,200
Speaker 2: ninety feet of bamboo grows up into the sky in

1181
00:55:50,400 --> 00:55:54,120
Speaker 2: six weeks and six weeks, ninety feet of bamboo tree

1182
00:55:54,160 --> 00:55:56,399
Speaker 2: grows out of that same patch. And it's the most

1183
00:55:56,440 --> 00:55:58,840
Speaker 2: expensive bamboo trees you can get in the world, and

1184
00:55:58,880 --> 00:55:59,239
Speaker 2: it's the.

1185
00:55:59,160 --> 00:56:01,920
Speaker 3: Most precious bam. It's very it's very expensive.

1186
00:56:02,360 --> 00:56:05,800
Speaker 2: And so now everybody's going, wow, you're amazing. I can't

1187
00:56:05,800 --> 00:56:09,120
Speaker 2: believe you. It grew out of the ground in six weeks.

1188
00:56:09,600 --> 00:56:11,840
Speaker 2: So half the kids think that the stories did in

1189
00:56:11,920 --> 00:56:16,160
Speaker 2: six weeks. He made a fortune, but the rest of

1190
00:56:16,200 --> 00:56:18,040
Speaker 2: them don't realize that it took him five years.

1191
00:56:18,280 --> 00:56:21,160
Speaker 3: Ain't a water bill for five years to water that, right?

1192
00:56:21,200 --> 00:56:23,319
Speaker 2: And so what happens is is like again, I think

1193
00:56:23,360 --> 00:56:25,840
Speaker 2: there's you know, like I often see people come in

1194
00:56:25,880 --> 00:56:27,719
Speaker 2: here and they're just go, oh, you know, we're gonna

1195
00:56:27,719 --> 00:56:29,799
Speaker 2: throw a concert too. You know, I'm gonna go throw

1196
00:56:29,840 --> 00:56:31,960
Speaker 2: a you know, burning trees festival, and I'm gonna go

1197
00:56:32,160 --> 00:56:34,480
Speaker 2: hire these artists. And how much did you guys pay

1198
00:56:35,239 --> 00:56:37,799
Speaker 2: half a million dollars? How much do you guys make

1199
00:56:37,840 --> 00:56:38,720
Speaker 2: a little over a million?

1200
00:56:39,760 --> 00:56:41,880
Speaker 3: Perfect? I'm gonna do it too, you know.

1201
00:56:41,960 --> 00:56:44,560
Speaker 2: And they think that that it's just about a few

1202
00:56:44,600 --> 00:56:47,560
Speaker 2: little moves to do that. But they don't understand that, like,

1203
00:56:47,600 --> 00:56:49,160
Speaker 2: you know, we had a street team that hit the

1204
00:56:49,200 --> 00:56:52,919
Speaker 2: block and and and hit every single poster in every

1205
00:56:52,960 --> 00:56:57,000
Speaker 2: neighborhood from here to sam Bordino. You know, they didn't

1206
00:56:57,040 --> 00:56:59,200
Speaker 2: they don't know that we have friends in radio that

1207
00:56:59,239 --> 00:57:01,440
Speaker 2: are you know, on you know, giving us you know,

1208
00:57:01,640 --> 00:57:06,400
Speaker 2: fifty seventy eighty thousand dollars worth of you know, of airtime.

1209
00:57:05,920 --> 00:57:07,080
Speaker 3: For half that cost.

1210
00:57:07,360 --> 00:57:09,759
Speaker 2: They don't know that, you know, we have relationships like

1211
00:57:10,000 --> 00:57:10,960
Speaker 2: they don't understand the.

1212
00:57:11,560 --> 00:57:13,440
Speaker 3: Years of the hard work of putting into it.

1213
00:57:13,480 --> 00:57:16,000
Speaker 2: And I think that that that our industry is so

1214
00:57:16,440 --> 00:57:18,360
Speaker 2: naive in a lot of places. And a lot of

1215
00:57:18,400 --> 00:57:20,880
Speaker 2: these guys come in and they do have history in

1216
00:57:21,040 --> 00:57:24,960
Speaker 2: growing and maybe not in business like I, Like, I

1217
00:57:25,000 --> 00:57:28,080
Speaker 2: knew how to grow grow cannabis and sell weed before

1218
00:57:28,160 --> 00:57:30,800
Speaker 2: I knew how to you know, work a regular job.

1219
00:57:31,400 --> 00:57:32,120
Speaker 3: Like I did.

1220
00:57:32,320 --> 00:57:35,040
Speaker 2: It's it was, It's been in my blood my whole life, dude,

1221
00:57:35,200 --> 00:57:36,720
Speaker 2: And I still I still don't.

1222
00:57:36,760 --> 00:57:38,280
Speaker 3: I don't sell weed anymore. I haven't sold wed in

1223
00:57:38,320 --> 00:57:38,920
Speaker 3: twelve years.

1224
00:57:39,600 --> 00:57:39,840
Speaker 4: Ish.

1225
00:57:40,120 --> 00:57:44,280
Speaker 3: You know is you know the most growing is done

1226
00:57:44,400 --> 00:57:48,160
Speaker 3: under the dirt. Yeah, the most growing life is water

1227
00:57:48,280 --> 00:57:48,800
Speaker 3: under the dirt.

1228
00:57:48,840 --> 00:57:50,680
Speaker 6: Well, I mean they don't see the roots. They don't

1229
00:57:50,680 --> 00:57:52,800
Speaker 6: see what has to happen in your story.

1230
00:57:52,920 --> 00:57:55,800
Speaker 3: Yeah, like all those years of watering, there was growth.

1231
00:57:55,960 --> 00:57:58,120
Speaker 2: But but but and this is this is not my story,

1232
00:57:58,160 --> 00:58:00,360
Speaker 2: it's yours. And and what I'm saying is is this

1233
00:58:00,440 --> 00:58:03,080
Speaker 2: is exactly you know what what you've had to go

1234
00:58:03,120 --> 00:58:06,120
Speaker 2: through in order for you to get to be med men, right,

1235
00:58:06,200 --> 00:58:07,400
Speaker 2: to be adam, to.

1236
00:58:07,440 --> 00:58:11,840
Speaker 3: To go from a marketing to find to find yourself right,

1237
00:58:11,920 --> 00:58:14,280
Speaker 3: to find yourself and not let these things affect you,

1238
00:58:14,680 --> 00:58:18,000
Speaker 3: to be to grow in such a way that that

1239
00:58:18,080 --> 00:58:20,920
Speaker 3: you know, you're comfortable, right, because it doesn't matter what

1240
00:58:21,000 --> 00:58:23,640
Speaker 3: we think, It doesn't matter what anybody else thinks other

1241
00:58:23,680 --> 00:58:26,320
Speaker 3: than you know, your wife and your kids and and you. Right.

1242
00:58:26,400 --> 00:58:29,280
Speaker 2: But but if you're comfortable and you have a mission,

1243
00:58:29,560 --> 00:58:32,680
Speaker 2: you know, I feel confident that wherever you do, whatever

1244
00:58:32,680 --> 00:58:35,600
Speaker 2: you you'll be fine, you know. And I know like

1245
00:58:35,720 --> 00:58:39,080
Speaker 2: you know that that you know. I I love talking

1246
00:58:39,080 --> 00:58:41,720
Speaker 2: with you. I'm you know, blessed to have you on

1247
00:58:41,760 --> 00:58:46,280
Speaker 2: our show, and I really really appreciate, you know, the

1248
00:58:46,400 --> 00:58:48,720
Speaker 2: knowledge that you're giving not us, but but all of

1249
00:58:48,760 --> 00:58:52,000
Speaker 2: our listeners, dude, because that's the that's the the again,

1250
00:58:52,080 --> 00:58:55,080
Speaker 2: the core value of what my whole company here stands for, dude,

1251
00:58:55,440 --> 00:58:58,280
Speaker 2: is like, you know, we don't have enough people going

1252
00:58:58,320 --> 00:59:01,040
Speaker 2: for the for the for the of the goal, you know.

1253
00:59:01,080 --> 00:59:03,400
Speaker 2: And I start talking about the things that I tell

1254
00:59:03,440 --> 00:59:07,040
Speaker 2: people and they're just like, you know, it's unrealistic to them,

1255
00:59:07,240 --> 00:59:09,640
Speaker 2: and it's funny to me, you know, I'm like, yeah, dude,

1256
00:59:09,640 --> 00:59:11,720
Speaker 2: I remember I was gonna throw this huge concert in

1257
00:59:11,720 --> 00:59:13,360
Speaker 2: the middle of the desert and twelve thousand people are

1258
00:59:13,400 --> 00:59:15,400
Speaker 2: gonna show up, and everybody was like, dude, this is

1259
00:59:15,440 --> 00:59:17,680
Speaker 2: gonna be three thousand people. It's gonna be a firefest.

1260
00:59:18,360 --> 00:59:19,440
Speaker 2: Say that again, you're fired.

1261
00:59:19,760 --> 00:59:21,520
Speaker 3: You know. I said, you say that again, you're fired.

1262
00:59:21,560 --> 00:59:21,720
Speaker 3: You know.

1263
00:59:21,720 --> 00:59:23,240
Speaker 2: I had to say it three times, and so two

1264
00:59:23,240 --> 00:59:25,000
Speaker 2: times I said, if you say it again, you're out

1265
00:59:25,000 --> 00:59:26,440
Speaker 2: of here, dude. And then and then all of a

1266
00:59:26,440 --> 00:59:28,640
Speaker 2: sudden they show up and they they're like the same

1267
00:59:28,680 --> 00:59:32,360
Speaker 2: person's crying in my arms, going, this is unbelievable.

1268
00:59:32,400 --> 00:59:33,120
Speaker 3: You've made my dreams.

1269
00:59:33,120 --> 00:59:35,320
Speaker 4: And they saw the bamboo They saw the bamboo.

1270
00:59:35,440 --> 00:59:38,800
Speaker 2: Yeah, they saw the bamboo tree. So thank you man,

1271
00:59:38,920 --> 00:59:41,680
Speaker 2: you know, and continue, you know, using your imagination and

1272
00:59:41,680 --> 00:59:46,080
Speaker 2: being unrealistic because that's exactly what we need in this

1273
00:59:46,160 --> 00:59:48,000
Speaker 2: space and that's exactly who you are.

1274
00:59:48,080 --> 00:59:50,760
Speaker 3: So anything that we forgot before we let you get

1275
00:59:50,760 --> 00:59:51,120
Speaker 3: down out of.

1276
00:59:51,080 --> 00:59:56,439
Speaker 4: Here, oh oh, I'm whatever. Whatever else we forgot, I'm

1277
00:59:56,480 --> 01:00:00,160
Speaker 4: I'm I'm always elated to be chatting it up with

1278
01:00:00,240 --> 01:00:01,120
Speaker 4: you fine gentlemen.

1279
01:00:01,280 --> 01:00:03,280
Speaker 3: So it's you know, and it's funny Adam, because when

1280
01:00:03,320 --> 01:00:05,920
Speaker 3: I look at you and I think of the multi

1281
01:00:05,920 --> 01:00:09,720
Speaker 3: state operator, the guy that damn near is one of

1282
01:00:09,720 --> 01:00:11,440
Speaker 3: the pioneers to do that. I don't know if you

1283
01:00:11,480 --> 01:00:13,320
Speaker 3: were the first to do that on a retail level.

1284
01:00:13,400 --> 01:00:14,919
Speaker 3: Were you the first to do it on a retail level.

1285
01:00:15,240 --> 01:00:16,960
Speaker 3: You were the first to do it on a retail level,

1286
01:00:17,000 --> 01:00:21,000
Speaker 3: I believe around thirty three stores in multiple states, and

1287
01:00:21,280 --> 01:00:24,840
Speaker 3: you know, over a couple thousand employees, and you're the

1288
01:00:24,880 --> 01:00:28,280
Speaker 3: CEO of all these guys. And to think that people

1289
01:00:28,280 --> 01:00:30,760
Speaker 3: don't realize after the first interview you did here, we

1290
01:00:30,760 --> 01:00:34,240
Speaker 3: had a gentleman that cried here you and him both

1291
01:00:34,320 --> 01:00:38,880
Speaker 3: shed tears because he thanked you after the show cash

1292
01:00:39,040 --> 01:00:41,800
Speaker 3: like money who was here and said thank you for

1293
01:00:41,920 --> 01:00:45,240
Speaker 3: your company hiring me, which led me to get my home,

1294
01:00:45,400 --> 01:00:48,600
Speaker 3: my car, my this and that, and how many people

1295
01:00:48,640 --> 01:00:51,000
Speaker 3: that you helped that way that were working in the

1296
01:00:51,040 --> 01:00:55,200
Speaker 3: cannabis industry, an industry that people would think, hahu, But

1297
01:00:55,360 --> 01:00:57,919
Speaker 3: you did this in multiple states and this and that.

1298
01:00:58,440 --> 01:01:01,680
Speaker 3: It just goes down as set one of the biggest accomplishments,

1299
01:01:01,720 --> 01:01:05,040
Speaker 3: in my opinion, of one of the biggest pioneers in

1300
01:01:05,080 --> 01:01:09,320
Speaker 3: this industry has done. And then to see you get

1301
01:01:10,160 --> 01:01:13,200
Speaker 3: beat up. Like I'm gonna say it, I'm not comparing

1302
01:01:13,240 --> 01:01:15,520
Speaker 3: you to him, but like a Jesus, did you know

1303
01:01:15,760 --> 01:01:18,919
Speaker 3: throwing rocks and everything else and everything else about him?

1304
01:01:19,240 --> 01:01:21,920
Speaker 3: You know what I mean, Like this guy, they screw

1305
01:01:22,040 --> 01:01:24,040
Speaker 3: him and you're like, dude, look what I've done though,

1306
01:01:24,440 --> 01:01:26,200
Speaker 3: you know what I mean? You turn the regular story

1307
01:01:26,240 --> 01:01:30,120
Speaker 3: into weed like he turned water into wine. And it's

1308
01:01:30,240 --> 01:01:32,280
Speaker 3: like you've done all these things for people, and then

1309
01:01:32,320 --> 01:01:35,840
Speaker 3: you get ridiculed, then you go in hiding and now

1310
01:01:35,880 --> 01:01:40,920
Speaker 3: you return right around Easter to hear that almost And

1311
01:01:40,960 --> 01:01:43,040
Speaker 3: that's the reason why I think it's around Eastern type

1312
01:01:43,040 --> 01:01:44,920
Speaker 3: for us right now. And it's like, that's how I

1313
01:01:44,920 --> 01:01:48,800
Speaker 3: feel about you, dude. You're like hiding in Costa Mesa

1314
01:01:48,840 --> 01:01:51,920
Speaker 3: on or Costa Rica, whatever it is. And then I

1315
01:01:51,960 --> 01:01:54,400
Speaker 3: talked to you on the phone outside. You know what

1316
01:01:54,480 --> 01:01:57,520
Speaker 3: I mean. But I mean, it's just you gotta go.

1317
01:01:57,640 --> 01:02:00,200
Speaker 3: You had to go through so much and then to

1318
01:02:00,240 --> 01:02:02,840
Speaker 3: find out that it was all bullshit and you're making

1319
01:02:02,920 --> 01:02:05,640
Speaker 3: millions off the bullshit that was said about you.

1320
01:02:06,080 --> 01:02:09,040
Speaker 4: I think that you know, one of these big lessons

1321
01:02:09,080 --> 01:02:12,680
Speaker 4: that the naive version of me, the kid, the punk

1322
01:02:12,840 --> 01:02:15,919
Speaker 4: kid that thought that everything was possible, like could never

1323
01:02:16,000 --> 01:02:20,360
Speaker 4: have understood. Is that experience is king right, So as

1324
01:02:20,400 --> 01:02:25,240
Speaker 4: we think about these these these individuals in history that

1325
01:02:25,440 --> 01:02:28,000
Speaker 4: whatever we're interested in, that we look at that say

1326
01:02:28,040 --> 01:02:30,800
Speaker 4: that for that group or that those people built this thing,

1327
01:02:30,840 --> 01:02:32,640
Speaker 4: and we look at them and we learned from them,

1328
01:02:32,680 --> 01:02:34,800
Speaker 4: and you know, we're impressed by them. For me, it

1329
01:02:34,880 --> 01:02:38,480
Speaker 4: was the gaming guys, because casinos and gaming and how

1330
01:02:38,520 --> 01:02:41,600
Speaker 4: that went from illegitimate to legitimate, and the licensing and

1331
01:02:41,640 --> 01:02:45,720
Speaker 4: the and the federal versus state hypocrisy was very similar

1332
01:02:45,800 --> 01:02:49,280
Speaker 4: and the way that you know will very similar to

1333
01:02:49,320 --> 01:02:51,400
Speaker 4: weed and and those are the guys that my whole

1334
01:02:51,440 --> 01:02:52,160
Speaker 4: life I look to.

1335
01:02:52,320 --> 01:02:53,160
Speaker 3: So whether it's.

1336
01:02:53,040 --> 01:02:57,080
Speaker 4: Krekorian or Win or Adelson or those guys that you know,

1337
01:02:57,280 --> 01:03:02,600
Speaker 4: if those guys for me taught me, fuck, I lost

1338
01:03:02,680 --> 01:03:04,160
Speaker 4: my train of thought. It's a good thing. We're not

1339
01:03:04,280 --> 01:03:08,120
Speaker 4: live experience. Yeah, yeah, sorry, sorry, all right, all right,

1340
01:03:08,120 --> 01:03:12,240
Speaker 4: all right, I'm sorry. So yeah, yeah, So so for me,

1341
01:03:12,640 --> 01:03:16,720
Speaker 4: you know, whether I look at a Steve Win, right

1342
01:03:16,800 --> 01:03:19,160
Speaker 4: or you talk about Jesus, you talk about Steve Jobs,

1343
01:03:19,160 --> 01:03:21,400
Speaker 4: you talk about anybody that you know, are a lot

1344
01:03:21,480 --> 01:03:24,240
Speaker 4: of these people that you know have a long life

1345
01:03:24,400 --> 01:03:27,840
Speaker 4: in business because life is long. We forget that. Right.

1346
01:03:28,040 --> 01:03:32,400
Speaker 4: There's this concept of you know, gaining experience and then

1347
01:03:32,880 --> 01:03:37,640
Speaker 4: like really getting to integrate in that experience before some

1348
01:03:37,680 --> 01:03:40,640
Speaker 4: redemption story. And I used to look at it like,

1349
01:03:41,000 --> 01:03:43,520
Speaker 4: you know, people that had success were hated on until

1350
01:03:43,600 --> 01:03:46,320
Speaker 4: such a point where you know, the hate ended up

1351
01:03:46,400 --> 01:03:48,760
Speaker 4: overwhelming them and then they had to make it again.

1352
01:03:49,160 --> 01:03:49,280
Speaker 3: Right.

1353
01:03:49,320 --> 01:03:51,400
Speaker 4: But what I think it really is is like this

1354
01:03:51,520 --> 01:03:54,920
Speaker 4: experience that you don't have until you go through something. Right,

1355
01:03:55,080 --> 01:03:59,560
Speaker 4: Once you go through it, the real question is can

1356
01:03:59,600 --> 01:04:01,760
Speaker 4: you integra what you learn to go do it again?

1357
01:04:01,840 --> 01:04:04,680
Speaker 4: And if you do it again, having integrated in, for sure,

1358
01:04:04,720 --> 01:04:06,760
Speaker 4: you're gonna do it bigger and better. And so when

1359
01:04:06,760 --> 01:04:08,600
Speaker 4: you talk about some of these people in history, like

1360
01:04:08,600 --> 01:04:11,160
Speaker 4: a Job's you know, or you talk about someone like

1361
01:04:11,200 --> 01:04:14,320
Speaker 4: Steve Wynn right who then had to go regroup, And

1362
01:04:14,360 --> 01:04:16,880
Speaker 4: I never understood that until I was in that position myself.

1363
01:04:16,920 --> 01:04:19,840
Speaker 4: They must have been sitting there saying, I now know

1364
01:04:20,040 --> 01:04:23,760
Speaker 4: so much, how do I build that into my DNA

1365
01:04:24,360 --> 01:04:27,040
Speaker 4: and then apply that to what I'm gonna go do next?

1366
01:04:27,080 --> 01:04:28,720
Speaker 3: You're valuable, right, And then that's.

1367
01:04:28,560 --> 01:04:31,400
Speaker 4: All we saw was like, Hey, they waited around and

1368
01:04:31,440 --> 01:04:33,960
Speaker 4: they got a second chance, you know, but at least

1369
01:04:33,960 --> 01:04:35,520
Speaker 4: for me and my experience, that's not what it is.

1370
01:04:35,720 --> 01:04:37,720
Speaker 3: You're seeing it differently now because you're going through it.

1371
01:04:37,720 --> 01:04:39,800
Speaker 3: You're the guy now going through it, rather than hearing

1372
01:04:39,800 --> 01:04:41,919
Speaker 3: about the guys that have gone through it and they're like, shit,

1373
01:04:42,000 --> 01:04:43,720
Speaker 3: this is my life now. Listen.

1374
01:04:44,000 --> 01:04:45,840
Speaker 2: You always want to go back to to somebody that

1375
01:04:46,000 --> 01:04:49,360
Speaker 2: knows right how to get there, you know, like it's like,

1376
01:04:49,480 --> 01:04:51,640
Speaker 2: you know, you want to get there faster, right, Take

1377
01:04:51,680 --> 01:04:53,400
Speaker 2: someone that's already been there, that knows how to get

1378
01:04:53,440 --> 01:04:56,040
Speaker 2: there right, and if they and if you know how

1379
01:04:56,040 --> 01:04:57,320
Speaker 2: to get there, and you also.

1380
01:04:57,080 --> 01:05:00,920
Speaker 3: Know how not to step in the wrong the wrong holes.

1381
01:05:01,000 --> 01:05:04,360
Speaker 2: You know, there's things that you've seen now that there's

1382
01:05:04,360 --> 01:05:07,280
Speaker 2: no way you've done everything right right, but but there's

1383
01:05:07,360 --> 01:05:09,200
Speaker 2: but but you can see things that there was things

1384
01:05:09,240 --> 01:05:10,720
Speaker 2: that were like, oh, I could have done this a

1385
01:05:10,760 --> 01:05:13,080
Speaker 2: little better, This could have been done a little better,

1386
01:05:13,200 --> 01:05:14,640
Speaker 2: and this would have helped us a little bit more.

1387
01:05:14,840 --> 01:05:17,440
Speaker 2: And and and so anybody that doesn't see that as

1388
01:05:17,480 --> 01:05:20,000
Speaker 2: an asset, you know, they're they're sleeping. Well.

1389
01:05:20,000 --> 01:05:22,000
Speaker 4: I think for me, it's just about decisions, you know,

1390
01:05:22,000 --> 01:05:25,800
Speaker 4: I talk a lot about decisions as opposed to you know, outcomes,

1391
01:05:26,080 --> 01:05:28,680
Speaker 4: and so you know, so many of these decisions that

1392
01:05:28,760 --> 01:05:32,120
Speaker 4: I was making were as a lot of decisions are

1393
01:05:32,280 --> 01:05:34,920
Speaker 4: being made with incomplete information, but so many of these

1394
01:05:34,920 --> 01:05:37,919
Speaker 4: decisions were being made with incomplete information for the very

1395
01:05:37,920 --> 01:05:40,560
Speaker 4: first time in history in America. And this you know

1396
01:05:40,640 --> 01:05:43,160
Speaker 4: all these first first verse and so then to make

1397
01:05:43,200 --> 01:05:45,640
Speaker 4: a decision in the face of that you have such

1398
01:05:45,640 --> 01:05:48,280
Speaker 4: an incomplete data set, you're making a call that's so

1399
01:05:48,520 --> 01:05:54,400
Speaker 4: into it intuition based. Right now, as we have more experience,

1400
01:05:54,480 --> 01:05:57,080
Speaker 4: I have more experience, I've made so many more decisions,

1401
01:05:57,120 --> 01:06:01,160
Speaker 4: I have a bigger role index of to pull from.

1402
01:06:01,240 --> 01:06:03,520
Speaker 4: And as an industry, we have so much more information

1403
01:06:04,040 --> 01:06:07,000
Speaker 4: that we would hope going forward, we need to require

1404
01:06:07,120 --> 01:06:12,560
Speaker 4: going forward, right that these marijuana businesses, entrepreneurs, companies, billion public,

1405
01:06:12,640 --> 01:06:15,760
Speaker 4: private or whatever, that at least that's their starting place.

1406
01:06:15,960 --> 01:06:16,760
Speaker 3: Sure you know what I mean?

1407
01:06:16,880 --> 01:06:19,280
Speaker 4: Like that, we have to tighten that up and we

1408
01:06:19,360 --> 01:06:21,320
Speaker 4: have to be able to move forward to what's next

1409
01:06:21,320 --> 01:06:24,480
Speaker 4: and better, because we're not there yet. This isn't done forever,

1410
01:06:25,200 --> 01:06:26,480
Speaker 4: we're not even close.

1411
01:06:27,800 --> 01:06:30,160
Speaker 3: Well, Adam, anything you could do for us is greatly appreciated.

1412
01:06:30,160 --> 01:06:31,840
Speaker 3: If you want to use that forward thinking to help

1413
01:06:31,920 --> 01:06:35,200
Speaker 3: us out. Hey man, we're here. We're here at chest think.

1414
01:06:36,040 --> 01:06:38,120
Speaker 4: I think you guys push the industry forward. I think

1415
01:06:38,200 --> 01:06:41,040
Speaker 4: that something is legitimate as mainstream as the way you

1416
01:06:41,120 --> 01:06:46,520
Speaker 4: produce this show. And then unapologetically, unshamefully, you know, say

1417
01:06:46,680 --> 01:06:49,560
Speaker 4: right there, it's cannabis talk. We're not pretending. This is

1418
01:06:49,600 --> 01:06:52,240
Speaker 4: what it is. This is the images you're showing like

1419
01:06:52,480 --> 01:06:55,080
Speaker 4: you know, we're not We're not shy. They're people smoking weed.

1420
01:06:55,120 --> 01:06:57,200
Speaker 4: That's what this is. We love weed. We think weed

1421
01:06:57,240 --> 01:07:00,400
Speaker 4: makes a world a better place. And you know Joe,

1422
01:07:00,480 --> 01:07:04,240
Speaker 4: who could be you know, talking about anything with his sexy,

1423
01:07:04,360 --> 01:07:08,160
Speaker 4: you know baritonei ish radio voice. He's decided to do this,

1424
01:07:08,200 --> 01:07:11,040
Speaker 4: which is gives us credibility because you put that together, right.

1425
01:07:11,120 --> 01:07:12,760
Speaker 4: So anything I can do for you, you guys are

1426
01:07:12,760 --> 01:07:16,080
Speaker 4: doing this for everybody, right, and everybody needs to appreciate that.

1427
01:07:16,200 --> 01:07:18,440
Speaker 4: And so what you can do for me is keep

1428
01:07:18,480 --> 01:07:20,080
Speaker 4: doing what you're doing. And what I'll do for you

1429
01:07:20,240 --> 01:07:23,280
Speaker 4: is I'm back. What's next, Let's go work.

1430
01:07:23,480 --> 01:07:25,440
Speaker 3: We love him, Madam Bierman. Folks, give it up a

1431
01:07:25,480 --> 01:07:29,640
Speaker 3: game for the Man the mid the Legends his book

1432
01:07:29,680 --> 01:07:31,640
Speaker 3: coming out soon in the movie that we're gonna all

1433
01:07:31,640 --> 01:07:33,400
Speaker 3: put together. I want to be a part of it

1434
01:07:33,560 --> 01:07:35,200
Speaker 3: or the book. You don't know yet.

1435
01:07:35,320 --> 01:07:37,120
Speaker 4: You forget Stoner a working title.

1436
01:07:37,200 --> 01:07:39,360
Speaker 3: Yeah yeah, he's still working on it, but you know

1437
01:07:39,400 --> 01:07:43,040
Speaker 3: we're all going to be in it. Imaginarium. Well, there

1438
01:07:43,040 --> 01:07:45,600
Speaker 3: it is, guys. This is Cannabis Talk one one. Remember this.

1439
01:07:45,720 --> 01:07:47,560
Speaker 3: If no one else loves you, we do.

1440
01:07:50,240 --> 01:07:52,600
Speaker 1: Thank you for listening to Cannabis Talk one on one

1441
01:07:52,640 --> 01:07:56,240
Speaker 1: on the iHeartRadio app, Apple podcasts or wherever you get

1442
01:07:56,280 --> 01:07:57,120
Speaker 1: your podcasts.