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Speaker 1: Hey, Hurdlers, Emily a body here. Welcome to another episode

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Speaker 1: of Hurdle. Fresh off the plane from Vancouver, I went

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Speaker 1: to Canada to run a Lululemon Sewee's Half marathon over

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Speaker 1: the weekend, and I'm kind of embarrassed to admit this,

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Speaker 1: but that was my first time crossing the border anyway.

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Speaker 1: It was absolutely gorgeous up there, but also admittedly a

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Speaker 1: huge mental hurdle for me. Earlier this year, I ran

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Speaker 1: the Boston Marathon in a complete and total downboar, so

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Speaker 1: of course, why not keep the trend alive for my

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Speaker 1: first race since Boston. It definitely ran there the entire time,

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Speaker 1: and I just kept telling myself all the mantras like

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Speaker 1: you got this, You're strong, You're capable, you can do it.

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Speaker 1: I ended up running a half marathon prpace, so pretty

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Speaker 1: happy about that. One quick shout out to the sponsor

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Speaker 1: of this episode, Athletic Greens. I was writing a story

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Speaker 1: about morning workout Warriors for GQ a few months back,

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Speaker 1: and a guy named Jordan told me about this awesome

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Speaker 1: Whole Food Greens powders supplement that's equal to twelve servings

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Speaker 1: of fruits and vegetables that he swears by called Athletic Greens.

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Speaker 1: From the first time I tried it, just shaken up

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Speaker 1: with some water. I was hooked. They're offering a special

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Speaker 1: ninety nine dollars value with your first purchase. Just go

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Speaker 1: to Athleticgreens dot com slash hurdle to claim it. No

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Speaker 1: code necessary Again, that's Athleticgreens dot com slash Hurdle. Today,

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Speaker 1: I sit down with Ruth Zuckerman, co founder and creative

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Speaker 1: director of Flywheel Sports. After her nineteen ninety six divorce,

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Speaker 1: the former dancer and aerobics instructor felt lost. She worked

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Speaker 1: through the difficult time with the help of indoor cycling

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Speaker 1: classes at the old Reebok Gym on the Upper West Side,

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Speaker 1: and it was there that she transitioned from writer to instructor.

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Speaker 1: In today's episode, the Mobile talks about a client that

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Speaker 1: approached her with an idea that eventually turned into Soul Cycle,

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Speaker 1: how that crazy ride brought her to Flywheel and the

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Speaker 1: hard decisions she had to make a long the way.

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Speaker 1: Rooth's actually releasing her book this week. It's called Writing High,

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Speaker 1: How I Kissed Soul cycle, goodbye. Co founded Flywheel and

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Speaker 1: built the life I always wanted. Definitely go check that

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Speaker 1: out if you're in the NYC area. Also, come check

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Speaker 1: out the Vital Proteins pop up shop. This Wednesday night,

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Speaker 1: September twenty six, I will be there hosting a Feed

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Speaker 1: Your Beauty panel with a few lovely ladies, kicking off

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Speaker 1: at six thirty pm at one nineteen Spring Street. We'll

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Speaker 1: be talking all the things health, fitness, beauty, you name it.

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Speaker 1: Having a good time as always. Connect with the podcast

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Speaker 1: on social at Hurdle Podcast Instagram, Twitter, Facebook, and keep

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Speaker 1: those screen grats coming. I'm loving this. While you're listening

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Speaker 1: to the episode today, post a snapshot to your Instagram

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Speaker 1: story with a takeaway you learned, Tag me, tag the pod,

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Speaker 1: and I'll repost it from the Hurdle account. Also, sign

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Speaker 1: up for the newsletter at hurdle dot us. Shoot me

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Speaker 1: an email if you want to say hi or share

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Speaker 1: a hurdle moment. You know the drill Emily at hurdle

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Speaker 1: dot And that's it. Let's get to hurdling today. I

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Speaker 1: am sitting here with Ruth Zuckerman. She is the co

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Speaker 1: founder and creative director of Flywheel. Ruth thanks for coming

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Speaker 1: in today. Thank you for having me. This is a

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Speaker 1: it's kind of crazy. Actually, we were just talking that

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Speaker 1: you've only done two other podcasts before. That is correct.

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Speaker 1: So I feel lucky. I'm a newbie, a podcast newbie.

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Speaker 1: I feel lucky that you're in the studio. I also

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Speaker 1: find it funny because yes, you are a mogul. By

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Speaker 1: the podcast I was listening to this morning referred to

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Speaker 1: you that way over and over and over again. It

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Speaker 1: was a little much. You know what it is. But

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Speaker 1: I guess what I have to ask to that is

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Speaker 1: does that ever like feel kind of crazy to you?

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Speaker 1: It feels insane to me.

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Speaker 2: Yeah, I never ever would have expected to be described

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Speaker 2: that way.

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Speaker 1: Yeah, and now that you.

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Speaker 2: Are, now that I am not gonna lie, feels pretty good.

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Speaker 2: And I'm really trying hard to own it.

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Speaker 1: I love that. I love that. Okay, So there's so

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Speaker 1: much ground that we can cover today. I have been

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Speaker 1: for the past year a spin instructor myself, and actually

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Speaker 1: taught my last class yesterday, which is insane And the

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Speaker 1: funniest part which we can both relate on on this

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Speaker 1: is when we spoke on the phone yesterday, my voice

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Speaker 1: was in a serious decline. I woke up this morning

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Speaker 1: thankfully it's back. I think the most beautiful thing about

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Speaker 1: you is that you still teach. Yes, So talk to

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Speaker 1: me about why it is. And we'll obviously get into

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Speaker 1: the background of flywheel, But what is it about teaching

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Speaker 1: that you stuck with because I'm sure that you travel.

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Speaker 1: Obviously there's so much to do with the business. There is, and.

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Speaker 2: You're spot on because a lot of people really do

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Speaker 2: question that and they marvel at the fact that I'm

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Speaker 2: still teaching, and my response to that is always the same,

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Speaker 2: which is, I can't imagine not teaching. That's how this

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Speaker 2: whole thing started was with me as an instructor, and

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Speaker 2: it's such a vital and important.

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Speaker 1: Part of my day every day pretty much.

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Speaker 2: And when I discovered that very early on, my whole

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Speaker 2: motivation to get to where I got to today was

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Speaker 2: just purely because I wanted to share.

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Speaker 1: This amazing experience with as many people as possible.

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Speaker 2: And so, as you're asking, every day, when I get

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Speaker 2: on the bike, I work through whatever stresses I'm experiencing

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Speaker 2: that day that week and figure out ways to kind

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Speaker 2: of talk about it in the class, and sure enough

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Speaker 2: I am tapping into a lot of similar stresses that

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Speaker 2: other people are experiencing as well, So it kind of

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Speaker 2: becomes this joint effort, a community feeling where we're all

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Speaker 2: getting through it together, and it gets me through my

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Speaker 2: day and makes my day better.

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Speaker 1: It makes me so happy to hear that, and I

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Speaker 1: can definitely relate. I think I'm a little anxious about

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Speaker 1: how I aside from my typical workout and running, I

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Speaker 1: was able to really talk through things a lot more often.

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Speaker 1: And it's something that if you don't maybe go see

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Speaker 1: a therapist or something, people don't realize that all of

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Speaker 1: these class goers they walk into the studio and you're

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Speaker 1: providing them a service. But it's so mutually beneficial, so

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Speaker 1: mutually beneficial.

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Speaker 2: And by the way, I very much need my daily

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Speaker 2: spin class and therapy.

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Speaker 1: I do both, and I'm a huge proponent of therapy.

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Speaker 2: But I will tell you briefly that I have heard

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Speaker 2: comments from therapists who literally say to me that their

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Speaker 2: practice is suffering because people have found the spin class

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Speaker 2: and they don't go anymore.

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Speaker 1: Always kind of funny. Oh man, Okay, So let's rewind

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Speaker 1: a little bit because Flywheel was founded in twenty ten. Yes,

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Speaker 1: so it's been eight years now, correct, Where were you

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Speaker 1: in twenty ten?

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Speaker 2: So I was diligently working on this company with my

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Speaker 2: two co founders ex partners, and I was at soul

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Speaker 2: Cycle through summer of two thousand and nine, and that

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Speaker 2: is when I met Jay and David who I started

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Speaker 2: Flywell with, and they introduced this idea to me about

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Speaker 2: bringing technology to the ride and to the experience. And

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Speaker 2: both of them came from a private equity background. Neither

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Speaker 2: knew how to teach a spin class, but what they

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Speaker 2: did know was that this was a good idea and

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Speaker 2: when they introduced it to me, I thought, Wow, this

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Speaker 2: is really an opportunity to take the indoor cycling world

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Speaker 2: to the next level.

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Speaker 1: And for someone who might not be aware Ruth actually

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Speaker 1: was one of the original co founders of Soul Cycles. Wow,

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Speaker 1: so you've been in the spin space for a minute. Yes,

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Speaker 1: And obviously soul Cycle and Flywheel they both have completely

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Speaker 1: different offerings they do. So talk to me a little

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Speaker 1: bit about what someone can expect if they were to

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Speaker 1: walk into a Flywheel.

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Speaker 2: Class from the moment they walk in the door. Incredible

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Speaker 2: customer service. They will feel very taken care of. It's

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Speaker 2: an efficient sign in process with little laptops set up

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Speaker 2: for everybody, and your shoes are waiting for you in

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Speaker 2: your cubby hole, and you are taken into the studio.

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Speaker 2: If you are newer to the experience, we have someone

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Speaker 2: there ready to set you up and show you how

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Speaker 2: to set up the seat and the handlebars, et cetera,

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Speaker 2: so that you will get the most efficient, safe workout.

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Speaker 2: And then the experience begins. The lights go off and

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Speaker 2: there's a spot on the instructor and you are embarking

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Speaker 2: on a forty five minute or our journey.

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Speaker 1: Okay, and what is it about the Flywheel experience that

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Speaker 1: makes Flywheel unique? So what is it about that class

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Speaker 1: experience that someone would be getting when they walk in.

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Speaker 2: First of all, the studio is set up as a stadium,

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Speaker 2: so each row is a raised level, so back in

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Speaker 2: the day when or not back in the day. In

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Speaker 2: many other studios where they don't have stadium seating, you

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Speaker 2: aren't necessarily on the best bike because you might not

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Speaker 2: be able to see the instructor really well. We realized

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Speaker 2: in the very beginning of Flywheel that we wanted a

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Speaker 2: stadium format so that not only the rider has the

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Speaker 2: best view of the instructor. But the instructor also has

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Speaker 2: the best view of the rider and can see that

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Speaker 2: everyone's working out safely. That was really important to us.

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Speaker 2: Beyond that, again we get to the metrics. We get

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Speaker 2: to this little computer which is fixed on every bike,

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Speaker 2: and it finally allows the rider to be accountable, to

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Speaker 2: know exactly where her or his resistance should be, how

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Speaker 2: fast they should be going. And then at the end

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Speaker 2: of the ride, you are left with a total number.

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Speaker 2: It's a points tally about your energy expenditure, and it

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Speaker 2: gives you a mark so that every time you come

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Speaker 2: in you might want to get that number a little higher.

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Speaker 2: And you're finally able to be competitive with yourself. And

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Speaker 2: I feel that when you have an opportunity to be

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Speaker 2: competitive with yourself, that's how we improve, that's how we

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Speaker 2: up our game.

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Speaker 1: And it's really been effective totally. It's funny you mentioned

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Speaker 1: this idea of the stadium seating. I can't tell you.

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Speaker 1: I went to a standard spin class at jim the

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Speaker 1: other day and it wasn't boutique fitness by any means,

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Speaker 1: and I was sitting in the class and I realized

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Speaker 1: that being on that level playing field with everybody else,

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Speaker 1: I felt like I wasn't trying nearly as hard.

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Speaker 2: It's so true, it's so different. Yes, you're much more

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Speaker 2: connected with the instructor when you can really see them.

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Speaker 1: And I mean on this competition note, there's so much

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Speaker 1: research about the benefits of competition and working out and accountability.

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Speaker 1: You push harder, you work harder when you're going at

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Speaker 1: it with a friend or someone you know, and I

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Speaker 1: think that you hit the nail on the head really

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Speaker 1: trying to bring that into the studio atmosphere. Thank you.

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Speaker 2: I do too, And I'll tell you one of the

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Speaker 2: most validating things that I have found in my experience

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Speaker 2: since we started Flywheel is when I and I hear

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Speaker 2: this often people literally go to their doctors with various issues,

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Speaker 2: knee issues, you know, issues from running where the impact

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Speaker 2: has been too much, And so many doctors are now

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Speaker 2: advising their patients to specifically go to Flywheel, And for

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Speaker 2: me that is just so validating in terms of the safety,

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Speaker 2: the efficiency of our workout. And because of that, we

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Speaker 2: get to have a ridership from you know, people in

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Speaker 2: their twenties to people in their mid seventies, and I

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Speaker 2: love that.

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Speaker 1: Yeah, you get to have these ideas to start the

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Speaker 1: Spin Studio and both with Flywheel and Soul Cycle. But

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Speaker 1: where were you before all of this began? Give me,

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Speaker 1: let's really go back. How far back do you want

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Speaker 1: to go? Out?

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Speaker 2: Far back as you I'm happy to do that. I

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Speaker 2: started out as a dancer. I started taking dance classes

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Speaker 2: when I was eight years old, and I was immediately

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Speaker 2: hooked on it and really took classes two to three

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Speaker 2: times a week through my high school years through my

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Speaker 2: college years. It really was an escape for me. I

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Speaker 2: grew up in a household with a mom who was

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Speaker 2: pretty tough, and I think I really needed this escape.

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Speaker 2: And I also got very into music, the whole music world.

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Speaker 2: I grew up in household with music playing all the time,

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Speaker 2: and obviously through my dance experience and dance classes, I

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Speaker 2: was exposed to a lot of different kinds of music

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Speaker 2: and it really was an important part of my life

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Speaker 2: and still is through college. I graduated college, I moved

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Speaker 2: to New York City decided I'm going to continue my path,

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Speaker 2: my passion and become a professional dancer. Well, not that easy,

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Speaker 2: and especially if you choose to live in New York,

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Speaker 2: where I really wanted to be. So I started going

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Speaker 2: to auditions and I did that for a couple of years,

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Speaker 2: and the rejection and the getting close but then not

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Speaker 2: making it just became a lot for me.

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Speaker 1: I also needed to start making a living. I wasn't

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Speaker 1: making any money. I was.

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Speaker 2: I had various part time jobs, which obviously weren't really fulfilling.

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Speaker 2: I was living on the Upper West Side and it

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Speaker 2: was so different then.

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Speaker 1: Wow, it was.

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Speaker 2: Nineteen eighty one, and a boy, has it changed up there.

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Speaker 2: But I lived in a sixth floor walk up on

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Speaker 2: Columbus Avenue in seventy fourth.

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Speaker 1: You know, it's funny, say, I feel like, at one

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Speaker 1: point or another like the walk up above a floor

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Speaker 1: three is a true sign that you're working to make

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Speaker 1: it in don't you think I appreciate that?

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Speaker 2: So, yes, that's where I lived, and I had to

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Speaker 2: give up dancing, and that was a huge hurdle for me.

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Speaker 2: It was a disappointment and I was lost. I mean,

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Speaker 2: what am I going to do now I've given this up.

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Speaker 2: I've been directing myself towards this goal since age eight.

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Speaker 2: I then came upon a small aerobics studio on seventy

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Speaker 2: second Street on the Upper West Side, and I thought,

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Speaker 2: all right, well, let me start taking some classes there

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Speaker 2: because I had to still do something physical and I

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Speaker 2: wasn't dancing anymore. Within a very short time, the owner

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Speaker 2: of the studio said, you know, you should really be

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Speaker 2: teaching here. It was kind of a dance slash aerobics class,

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Speaker 2: and I thought, oh, well, that could be fun because

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Speaker 2: I'll be moving and doing what I like to do.

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Speaker 2: And so I took the job. And that's what really

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Speaker 2: started me in boutique fitness. That was my first exposure

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Speaker 2: and it was this great place. It was this tiny

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Speaker 2: hole in the wall and we had every celebrity you

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Speaker 2: can imagine, and on the upper West side. Oh my god,

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Speaker 2: from James Taylor to Carly Simon to Kevin Bacon to

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Speaker 2: Diane Lane, they all came.

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Speaker 1: That's kind of crazy that you can now say that

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Speaker 1: you've danced with.

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Speaker 2: Kevin I think so, or James Taylor for that matter.

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Speaker 2: So that's where that started, and that led me to

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Speaker 2: step classes, and that led me to a time where

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Speaker 2: I decided to get married and I was twenty six

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Speaker 2: years old. Clearly, you know, it wasn't killing it and

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Speaker 2: making a lot of money, and based on my self

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Speaker 2: esteem level, quite frankly, at the time, I thought, well,

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Speaker 2: this is the perfect remedy. I'll get married. The person

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Speaker 2: I married, uh, was someone who was very driven and

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Speaker 2: I knew would do well financially and would take.

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Speaker 1: Care of me.

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Speaker 2: And that was the direction in which I went. And

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Speaker 2: that was nineteen eighty four. A few years later, I

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Speaker 2: had rather six years later, I had twin girls. Before

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Speaker 2: I knew it, started therapy because my dad was dying

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Speaker 2: and I didn't know how I was going to quite

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Speaker 2: deal with that. And what came out very early on

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Speaker 2: in therapy was that I was really unhappy in my marriage,

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Speaker 2: something I really wasn't even dealing with, but therapy uncovered it.

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Speaker 2: Long SI story longer. I ended up getting divorced. And

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Speaker 2: when I was going through this very traumatic period, I

295
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Speaker 2: again hadn't been working for a while, and I belonged

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Speaker 2: to the Rebok Club on the Upper West Side.

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Speaker 1: People throw out the Rebok Club right all it seems

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Speaker 1: to be the genesis for a lot of people. That's

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Speaker 1: so interesting to be the thing.

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Speaker 2: It was the thing, and it was this gorgeous, full service,

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Speaker 2: sixth floor gym, had every amenity you could imagine, and

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Speaker 2: including spin classes. And I used to walk by the

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Speaker 2: spin room and it would be dark and there'd be

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Speaker 2: a lot of people in there, you know, spinning those wheels.

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Speaker 2: And I was very intrigued. I was intimidated, and it

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Speaker 2: took me a little while to convince myself to get

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Speaker 2: in there, but I did, and I went in there

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Speaker 2: one day, took a class, and Emily, from the first class,

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Speaker 2: I was hooked. And what I noticed right away was

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Speaker 2: this wasn't just an exercise class. It was an experience.

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Speaker 2: Not only was it any experience allowed me literally to

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Speaker 2: get through this very traumatic period in my life because

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Speaker 2: I saw that there was this mind body component together,

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Speaker 2: working together, and it became a very cathartic experience for me.

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Speaker 2: So that's really how I got introduced to spinning. And

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Speaker 2: I had this amazing inspirational instructor who I loved, and

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Speaker 2: two years in of taking classes every day, he announced

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Speaker 2: he was leaving. He was moving to Florida, and I

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Speaker 2: was instantly devastated. And I looked at my reaction. I thought,

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Speaker 2: this is crazy, Ruth. It's an exercise class. You know,

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Speaker 2: he's an instructor. What's the big deal.

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Speaker 1: But it wasn't just that, obviously, and it came like

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Speaker 1: a crutch for you.

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Speaker 2: It did and you know, a form of therapy, and

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Speaker 2: I thought, one way, what am I going to do now?

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Speaker 2: I didn't I wasn't crazy about the other instructors, and

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Speaker 2: so my decision was, I'm just going to have to

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Speaker 2: start teaching myself. And I told them I wanted to audit,

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Speaker 2: which I did and within three minutes they said, you're hired,

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Speaker 2: and that started my career as a spin instructor.

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Speaker 1: Can we talk about how difficult it is to become

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Speaker 1: a spin instructor? Just I will say this is that I, Uh,

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Speaker 1: when I became a spin instructor, was already a certified trainer.

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Speaker 1: I knew about the body, about weights, about all the

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Speaker 1: things that one would I thought need to know to

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Speaker 1: get on a spin bike. But it's so much bigger

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Speaker 1: than knowing how to set somebody up. And you have

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Speaker 1: to be able to command the room, and then of

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Speaker 1: course you need to make the playlist, and then of course,

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Speaker 1: like Flywheel and the place I was teaching at, Swerve,

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Speaker 1: both use a lot of technology and it's like, oh

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Speaker 1: my god, before before you know it. It's like I

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Speaker 1: remember walking out of that studio after practicing for two

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Speaker 1: three hours a day and wondering if I was ever

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Speaker 1: going to be able to do it. I completely understand that.

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Speaker 2: Yeah, And I tell all Spin instructors that so much

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Speaker 2: of the game of being successful at it is experienced,

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Speaker 2: so sometimes it just takes time to feel comfortable. And

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Speaker 2: I remember telling people that I think it took me

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Speaker 2: at least a year before I could get up there

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Speaker 2: and not be incredibly nervous.

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Speaker 1: I like, I can really appreciate that, and it makes

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Speaker 1: me think a lot. I mean, I taught for exactly

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Speaker 1: a year and then I taught my last class yesterday,

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Speaker 1: and it's so crazy to think about where I am

356
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Speaker 1: now versus where I was then, and how much I've

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Speaker 1: grown and we have grown, you know, as a studio,

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Speaker 1: and it's just it's so rewarding again going back into

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Speaker 1: that mutually beneficial experience, Like and I'm sure after a

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Speaker 1: year's time, you know, there were people that looked at

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Speaker 1: you like you looked at your favorite instructor that was

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Speaker 1: on their way to Florida. I hope. So I'm sure.

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Speaker 1: I'm sure. Okay, so you're teaching now.

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Speaker 2: So I started teaching, and I was also teaching some

365
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Speaker 2: classes out in the Hampton's Eastern Long Island, and by

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Speaker 2: teaching in both places obviously building a following, and I

367
00:19:58,960 --> 00:20:02,280
Speaker 2: really started I really used those five years at Reebok

368
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Speaker 2: to kind of hone my method and how I thought

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00:20:05,640 --> 00:20:09,360
Speaker 2: a spin class should feel and look like. I started

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Speaker 2: noticing that music was, as you know, such an integral

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Speaker 2: part of the success of the ride. And initially, when

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Speaker 2: we all started spinning, we tended to use kind of techno,

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Speaker 2: you know, music without lyrics and great you know, driving

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Speaker 2: beat and that kind of music. But I was noticing

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Speaker 2: that people were really enjoying music that they knew, music

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Speaker 2: that tapped into an experience, music that they knew the

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Speaker 2: words to, lyrical music, and so I really started curating

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Speaker 2: my playlists.

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Speaker 1: With that in mind.

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Speaker 2: And then I started noticing that the lines for my

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Speaker 2: classes were getting longer and longer, and so I knew

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Speaker 2: I was kind of onto something with that. I also

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Speaker 2: noticed that people who came to spin classes only came

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Speaker 2: to spin classes.

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Speaker 1: You know.

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Speaker 2: Here we were in this beautiful gym that offered so

387
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Speaker 2: many different kinds of genres of excerpt size, but it

388
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Speaker 2: didn't matter. All they used was the spin room. So

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Speaker 2: that really indicated to me that there would be an

390
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Speaker 2: opportunity for a dedicated boutique spin business where that's all

391
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Speaker 2: we offered.

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Speaker 1: Do you think that's still the case now that people

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Speaker 1: spin and only spin.

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Speaker 2: I think it's changed, and I think that a lot

395
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Speaker 2: of them do try other genres of exercise, and certainly

396
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Speaker 2: there's so much offered in the boutique space now, so

397
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Speaker 2: no question that has changed. But at the same time,

398
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Speaker 2: a lot of them are still predominantly going to spin

399
00:21:37,000 --> 00:21:42,200
Speaker 2: class because again, they get something from the mental component,

400
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Speaker 2: I feel, more than any other genre of exercise.

401
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Speaker 1: Definitely. Okay, so you see that there's room in the market, yes,

402
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Speaker 1: for a boutique fitness space.

403
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Speaker 2: Correct, that's just been exactly And I had a really

404
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Speaker 2: close friend who took my class all the time, and

405
00:22:00,080 --> 00:22:02,320
Speaker 2: she was very addicted to spinning. She had just moved

406
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Speaker 2: here from la and she and I used to literally

407
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Speaker 2: sit and fantasize about opening our own studio. Neither one

408
00:22:10,119 --> 00:22:12,600
Speaker 2: of us have the capital for it, and so we

409
00:22:12,640 --> 00:22:17,480
Speaker 2: would just continue to dream and separately. One day, another

410
00:22:17,600 --> 00:22:21,399
Speaker 2: woman who took my class frequently approached me. It was

411
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Speaker 2: in the fall of two thousand and five, and she

412
00:22:25,720 --> 00:22:27,520
Speaker 2: came up to me and she said, Ruth. I love

413
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Speaker 2: your class. It's amazing. I love the whole experience. I

414
00:22:31,480 --> 00:22:33,480
Speaker 2: want to open a spin studio in New York City.

415
00:22:34,359 --> 00:22:38,040
Speaker 2: I wanted to be all about your method, the way

416
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Speaker 2: you teach. You know, I have no idea how to

417
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Speaker 2: teach a spin class. I want you to be the

418
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Speaker 2: face of the business. I will fund it, and what

419
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Speaker 2: do you think? And I said, I'm in. I mean,

420
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Speaker 2: I don't even know if I hesitated.

421
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Speaker 1: I was like someone walking on you with like a

422
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Speaker 1: pair of diamond earrings and they're like, do you want that? Exactly?

423
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Speaker 2: It was a dream come true and I literally was

424
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Speaker 2: all over it. And from that moment, she and I

425
00:23:04,080 --> 00:23:07,639
Speaker 2: started planning, and you know, we met in coffee shops

426
00:23:07,680 --> 00:23:10,879
Speaker 2: and we wrote notes on napkins and talked about our

427
00:23:10,920 --> 00:23:18,679
Speaker 2: ideas and what we envisioned. And through our conversations it

428
00:23:18,760 --> 00:23:20,399
Speaker 2: dawned on me, well what am I going to do

429
00:23:20,440 --> 00:23:24,120
Speaker 2: about my other friend who I talked. You know, we've

430
00:23:24,160 --> 00:23:27,320
Speaker 2: been planning and we wanted to open our own spin studio.

431
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Speaker 2: And I'm a very loyal person, and so I approached Elizabeth,

432
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Speaker 2: who was the person who initially approached me, and I said,

433
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Speaker 2: you know, I have this friend and I told her

434
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Speaker 2: the story and I said, she and I talk about

435
00:23:40,840 --> 00:23:42,800
Speaker 2: have been talking about doing this for quite a while.

436
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Speaker 2: I think she'd be a great addition to the partnership.

437
00:23:46,040 --> 00:23:50,040
Speaker 2: She has a lot of great connections with actors because

438
00:23:50,040 --> 00:23:53,960
Speaker 2: she was a talent agent in LA. She has great

439
00:23:54,320 --> 00:23:57,120
Speaker 2: a great eye for design. She would be great at marketing.

440
00:23:57,840 --> 00:23:59,840
Speaker 2: And she said, bring her in. Let's meet her, and

441
00:23:59,880 --> 00:24:03,159
Speaker 2: I did. I introduced the two of them and they

442
00:24:03,240 --> 00:24:06,040
Speaker 2: hit it off. And that was really the start of

443
00:24:06,040 --> 00:24:09,359
Speaker 2: soul cycle. We started. We decided to become a partnership,

444
00:24:09,400 --> 00:24:12,000
Speaker 2: the three of us and just started digging in.

445
00:24:12,240 --> 00:24:15,800
Speaker 1: And the name like super Organic, uh it was.

446
00:24:16,040 --> 00:24:20,080
Speaker 2: It was we we brainstormed.

447
00:24:19,320 --> 00:24:20,159
Speaker 1: A bit and.

448
00:24:21,680 --> 00:24:24,520
Speaker 2: Knew that, you know, we wanted to bring some kind

449
00:24:24,520 --> 00:24:28,199
Speaker 2: of soul into the title because it was such a

450
00:24:28,240 --> 00:24:31,240
Speaker 2: huge part of the experience. And yeah, and we came

451
00:24:31,320 --> 00:24:34,040
Speaker 2: up with it and we're very happy with it. And

452
00:24:34,080 --> 00:24:39,479
Speaker 2: obviously the wheel became ubiquitous and a great symbol of

453
00:24:39,520 --> 00:24:43,400
Speaker 2: what we were doing. And we opened our doors in

454
00:24:43,480 --> 00:24:44,520
Speaker 2: the spring of two.

455
00:24:44,440 --> 00:24:47,760
Speaker 1: Thousand and six. And where was the first studio, ironically

456
00:24:48,000 --> 00:24:50,480
Speaker 1: on seventy second Street, right across the street from my

457
00:24:50,680 --> 00:24:54,800
Speaker 1: aerobics studio where it all began, where it all So

458
00:24:54,840 --> 00:24:56,600
Speaker 1: you started teaching at Soul Cycle.

459
00:24:56,440 --> 00:25:00,879
Speaker 2: I did, and I in the beginning, I taught pretty

460
00:25:00,920 --> 00:25:05,000
Speaker 2: much every class. It was absolutely exhausting, but it didn't matter.

461
00:25:05,119 --> 00:25:07,719
Speaker 2: I was so excited about what we were doing, and

462
00:25:07,760 --> 00:25:10,960
Speaker 2: I no matter how exhausted I was, I approached every

463
00:25:11,000 --> 00:25:13,720
Speaker 2: class as if it was my first of the day,

464
00:25:13,960 --> 00:25:16,639
Speaker 2: as if the room was full, when quite frankly, in

465
00:25:16,680 --> 00:25:18,640
Speaker 2: the beginning there might have been eight people in the room,

466
00:25:18,680 --> 00:25:19,560
Speaker 2: but it didn't matter.

467
00:25:20,119 --> 00:25:21,399
Speaker 1: I really didn't know.

468
00:25:21,359 --> 00:25:23,880
Speaker 2: How much of my following I would bring over from Reebok,

469
00:25:24,040 --> 00:25:26,800
Speaker 2: just because again this was another hole in the wall

470
00:25:26,880 --> 00:25:29,320
Speaker 2: and it was a room full of bikes. We had

471
00:25:29,400 --> 00:25:31,800
Speaker 2: thirty three bikes. We slapped a mirror up in the

472
00:25:31,840 --> 00:25:35,159
Speaker 2: front and a photo of a road on the back wall.

473
00:25:35,560 --> 00:25:38,399
Speaker 2: We put in a desk, we bought at akia, and

474
00:25:38,600 --> 00:25:41,920
Speaker 2: we called it a business. It didn't really matter. Eventually,

475
00:25:42,000 --> 00:25:44,080
Speaker 2: I would say I brought about eighty percent of my

476
00:25:44,160 --> 00:25:46,679
Speaker 2: following from Reebok over, which was incredible.

477
00:25:46,760 --> 00:25:49,440
Speaker 1: Can you remember how much a spin class costs it

478
00:25:49,560 --> 00:25:53,399
Speaker 1: this time? Good question? Oh my god, I feel like

479
00:25:53,560 --> 00:25:58,320
Speaker 1: it might have been twenty five dollars. How much today

480
00:25:58,480 --> 00:26:02,880
Speaker 1: is a single flywheel ride forty wow, different prices. I mean,

481
00:26:02,880 --> 00:26:07,080
Speaker 1: that's just, you know, a testament to the crazy growth

482
00:26:07,359 --> 00:26:11,119
Speaker 1: of boutique fitness. I mean, it's definitely a luxury for sure.

483
00:26:11,240 --> 00:26:14,320
Speaker 1: And I also think that some of the intimidation factor,

484
00:26:14,359 --> 00:26:17,600
Speaker 1: aside from the costume getting in, is that oftentimes what

485
00:26:17,680 --> 00:26:19,879
Speaker 1: you see when you walk through the doors, it's like

486
00:26:20,119 --> 00:26:23,600
Speaker 1: everyone's got these fancy workout outfits and they look some

487
00:26:23,720 --> 00:26:27,040
Speaker 1: kind of way you actually, you told Business Insider in

488
00:26:27,040 --> 00:26:30,480
Speaker 1: twenty fifteen, we have created a very kind of supportive

489
00:26:30,560 --> 00:26:33,800
Speaker 1: and encouraging community of people at Flywheel where it's not

490
00:26:33,920 --> 00:26:37,199
Speaker 1: about who's prettier, who has more jewelry, who has the

491
00:26:37,280 --> 00:26:40,760
Speaker 1: better workout outfit. Do you think when when soul Cycle

492
00:26:40,800 --> 00:26:42,639
Speaker 1: started it was even about that yet? Or do you

493
00:26:42,920 --> 00:26:44,919
Speaker 1: that's like a wave that we were riding. No, no, no,

494
00:26:45,000 --> 00:26:48,120
Speaker 1: it was not like that in the beginning. It turned

495
00:26:48,160 --> 00:26:52,480
Speaker 1: into that, and yes, you know, when we start a

496
00:26:52,520 --> 00:26:56,080
Speaker 1: flywheel obviously, I learned so much from my soul Cycle experience,

497
00:26:56,080 --> 00:26:58,440
Speaker 1: and there were a lot of amazing things about soul Cycle,

498
00:26:58,440 --> 00:27:01,000
Speaker 1: and there were also things that I personally felt could

499
00:27:01,000 --> 00:27:04,560
Speaker 1: be improved upon. In what you just touched on was

500
00:27:04,640 --> 00:27:06,879
Speaker 1: really important to me. I wanted to make sure that

501
00:27:06,920 --> 00:27:10,320
Speaker 1: we created a safe space and a space where people

502
00:27:10,320 --> 00:27:12,560
Speaker 1: felt comfortable. And that's one of the reasons why we

503
00:27:12,600 --> 00:27:15,920
Speaker 1: dimmed the lights, so that no one felt self conscious,

504
00:27:15,920 --> 00:27:16,880
Speaker 1: no matter what you.

505
00:27:16,800 --> 00:27:19,160
Speaker 2: Look like, what your outfit was like, or what your

506
00:27:19,160 --> 00:27:21,920
Speaker 2: weight was. You know, we wanted everyone to feel comfortable.

507
00:27:22,240 --> 00:27:24,639
Speaker 2: So how long did you teach at soul Cycle.

508
00:27:25,600 --> 00:27:28,439
Speaker 1: I was at soul Cycle until the summer of two

509
00:27:28,480 --> 00:27:33,160
Speaker 1: thousand and nine, okay, and then what kind of made

510
00:27:33,200 --> 00:27:35,600
Speaker 1: you start to think that there was there was room

511
00:27:35,640 --> 00:27:37,119
Speaker 1: for something else? There was room for another.

512
00:27:38,160 --> 00:27:41,800
Speaker 2: Truthfully, I my partners at Flywheel are the ones that

513
00:27:41,880 --> 00:27:44,640
Speaker 2: came up with the tech. I have to credit them

514
00:27:44,680 --> 00:27:47,560
Speaker 2: for it. I did not think of that myself, and

515
00:27:48,000 --> 00:27:53,359
Speaker 2: they found me and obviously needed me. They were not creative,

516
00:27:53,560 --> 00:27:57,280
Speaker 2: and they needed that creative person who could put their

517
00:27:57,320 --> 00:28:01,320
Speaker 2: technology idea to use. And when they told me about it,

518
00:28:01,440 --> 00:28:06,040
Speaker 2: at first, I was a little skeptical because I thought, well,

519
00:28:06,160 --> 00:28:08,320
Speaker 2: I don't want to take away from the mindfulness of

520
00:28:08,359 --> 00:28:11,200
Speaker 2: the ride. I don't want this to become front and center.

521
00:28:12,359 --> 00:28:14,359
Speaker 2: And they said, you know what, just play with it,

522
00:28:14,400 --> 00:28:17,080
Speaker 2: get on the bike, see what you think, and That's

523
00:28:17,119 --> 00:28:19,000
Speaker 2: exactly what I did. I got into a spin room

524
00:28:19,040 --> 00:28:21,879
Speaker 2: by myself with a bike that they had set up

525
00:28:21,920 --> 00:28:25,680
Speaker 2: for me, with the technology attached to it, and I

526
00:28:25,720 --> 00:28:29,919
Speaker 2: took myself through a ride using it. And I instantly thought,

527
00:28:30,520 --> 00:28:33,639
Speaker 2: this is going to be something amazing because I could

528
00:28:33,680 --> 00:28:37,239
Speaker 2: still turn the dial to a certain point, you know,

529
00:28:37,480 --> 00:28:40,600
Speaker 2: to an exact number. You know, my resistance is at

530
00:28:40,640 --> 00:28:44,880
Speaker 2: twenty five, my speed is at seventy. And then once

531
00:28:44,920 --> 00:28:47,120
Speaker 2: I got it there, which was the place I needed

532
00:28:47,120 --> 00:28:49,479
Speaker 2: to be, then I could still close my eyes and

533
00:28:49,560 --> 00:28:50,680
Speaker 2: go to an amazing place.

534
00:28:50,760 --> 00:28:53,280
Speaker 1: And for someone who has never been to Soul cycle,

535
00:28:53,360 --> 00:28:54,640
Speaker 1: there are no metrics like it.

536
00:28:54,760 --> 00:28:58,000
Speaker 2: There are none. It was always about turn your dial

537
00:28:58,120 --> 00:29:00,880
Speaker 2: to the right half a turn, turn it off a

538
00:29:00,960 --> 00:29:03,880
Speaker 2: quarter turn. No one ever really knew exactly where they

539
00:29:03,920 --> 00:29:06,880
Speaker 2: should be. And look, we're all going to want to

540
00:29:07,080 --> 00:29:09,080
Speaker 2: err on the side of making it a little easier.

541
00:29:09,520 --> 00:29:13,040
Speaker 2: So as a result, people would be spinning so fast

542
00:29:13,720 --> 00:29:17,320
Speaker 2: with not enough resistance and weren't getting the results they

543
00:29:17,320 --> 00:29:21,480
Speaker 2: really wanted. And so here was an opportunity where our

544
00:29:21,520 --> 00:29:26,200
Speaker 2: instructors could really curate the ride and direct the rider

545
00:29:27,160 --> 00:29:29,920
Speaker 2: to a ride that was effective and efficient, and.

546
00:29:29,880 --> 00:29:33,920
Speaker 1: You could still get that emotional connection absolutely, So Okay,

547
00:29:34,480 --> 00:29:36,560
Speaker 1: you've tried the tech, you're on board.

548
00:29:37,200 --> 00:29:42,960
Speaker 2: Then what happens a lot we open, You don't build

549
00:29:43,000 --> 00:29:47,800
Speaker 2: an empire. We opened our doors in February of twenty ten.

550
00:29:48,800 --> 00:29:50,520
Speaker 2: We started working on it, as I said, in the

551
00:29:50,520 --> 00:29:53,200
Speaker 2: fall of nine, so really not a lot of time.

552
00:29:53,280 --> 00:29:55,800
Speaker 2: We spent a few months working on it, working on

553
00:29:55,880 --> 00:29:58,960
Speaker 2: our on opening and getting our first space together, which

554
00:29:59,040 --> 00:30:02,600
Speaker 2: was in the Flat Eye area. And boy, when I

555
00:30:02,640 --> 00:30:06,440
Speaker 2: think back, we opened on twenty first Street between fifth

556
00:30:06,480 --> 00:30:10,720
Speaker 2: and sixth and literally our only competition was a private

557
00:30:10,720 --> 00:30:15,320
Speaker 2: training gym that was across the street, and that was it.

558
00:30:15,400 --> 00:30:18,320
Speaker 2: And when you think about the Flatirn area now and

559
00:30:18,760 --> 00:30:21,720
Speaker 2: twenty third Street, for example, it is literally the fitness

560
00:30:21,800 --> 00:30:25,640
Speaker 2: hub of Manhattan. So it's amazing how it went from

561
00:30:25,760 --> 00:30:27,400
Speaker 2: where we started to what.

562
00:30:27,400 --> 00:30:31,440
Speaker 1: It is now. So we were really a pioneer in

563
00:30:31,480 --> 00:30:33,920
Speaker 1: the area. And I almost feel like that's an understatement.

564
00:30:34,000 --> 00:30:36,520
Speaker 1: I mean, you can't walk more than like four business

565
00:30:36,520 --> 00:30:39,480
Speaker 1: fronts before you hit a boxing studio, then you're at

566
00:30:39,680 --> 00:30:43,000
Speaker 1: a cycling studio, then you're at Orange Theory. It's like

567
00:30:43,400 --> 00:30:48,160
Speaker 1: Peloton and everything is there. Peloton's opening a treadmill studio. Yes, yeah,

568
00:30:48,160 --> 00:30:50,880
Speaker 1: I mean Peloton is a treadmill sudio. That's downtown. Rumble's

569
00:30:50,880 --> 00:30:54,160
Speaker 1: opening a Trumwell studio. It's exactly, there's a studio forevery

570
00:30:54,240 --> 00:30:56,160
Speaker 1: it's everywhere else, studios everywhere.

571
00:30:56,600 --> 00:31:01,640
Speaker 2: So yes, and so we opened in feb We started

572
00:31:01,680 --> 00:31:02,840
Speaker 2: teaching our classes.

573
00:31:02,880 --> 00:31:03,880
Speaker 1: You know, in the.

574
00:31:03,680 --> 00:31:08,200
Speaker 2: First few weeks, people started trickling in and it was

575
00:31:08,280 --> 00:31:11,480
Speaker 2: exciting because again a lot of people in that area

576
00:31:11,520 --> 00:31:14,600
Speaker 2: had never even done a boutique spin class. So even

577
00:31:14,680 --> 00:31:17,680
Speaker 2: though I kind of felt like everybody knew about soul Cycle,

578
00:31:17,760 --> 00:31:20,400
Speaker 2: they really didn't. In downtown. There were a lot of

579
00:31:20,440 --> 00:31:22,840
Speaker 2: people out there who had never done any kind of spinning.

580
00:31:22,880 --> 00:31:24,120
Speaker 2: So that was very exciting for us.

581
00:31:24,200 --> 00:31:26,200
Speaker 1: And if you don't mind me asking, so when you

582
00:31:26,240 --> 00:31:29,960
Speaker 1: opened your first Flywheel studio, was there still how many

583
00:31:29,960 --> 00:31:34,760
Speaker 1: soul cycles were there? Really good question. I believe there

584
00:31:34,920 --> 00:31:38,400
Speaker 1: were three, and they were all in New York City.

585
00:31:38,480 --> 00:31:42,040
Speaker 2: There was one in Bridgehampton and one on the Upper

586
00:31:42,080 --> 00:31:44,440
Speaker 2: West and one on the Upper East. Got it, got

587
00:31:44,480 --> 00:31:49,280
Speaker 2: it very quickly, and we had our first sold out class.

588
00:31:49,280 --> 00:31:52,920
Speaker 2: It was probably a month in which was crazy and

589
00:31:53,040 --> 00:31:57,440
Speaker 2: unexpected but amazing. And again, you know, there are advantages

590
00:31:57,480 --> 00:31:59,960
Speaker 2: and disadvantages to being second in the market. This was

591
00:32:00,080 --> 00:32:03,080
Speaker 2: a big advantage in that there were a group of

592
00:32:03,080 --> 00:32:07,080
Speaker 2: people who knew about spinning and then saw what we

593
00:32:07,080 --> 00:32:09,160
Speaker 2: were doing and thought, oh my god, this is a.

594
00:32:09,080 --> 00:32:12,160
Speaker 1: Whole new thing. And when I had Sadie Lincoln, the

595
00:32:12,200 --> 00:32:14,720
Speaker 1: founder of Bar three here on the podcast, she told

596
00:32:14,760 --> 00:32:17,720
Speaker 1: me that they went in knowing immediately that they were

597
00:32:17,760 --> 00:32:20,640
Speaker 1: going to create a franchise model. They knew they wanted

598
00:32:20,640 --> 00:32:22,880
Speaker 1: a lot of studios. It wasn't just going to be

599
00:32:22,960 --> 00:32:25,719
Speaker 1: a one off in Portland. So when you started Flywheel,

600
00:32:25,840 --> 00:32:27,720
Speaker 1: did you know off the bat that you were going

601
00:32:27,800 --> 00:32:30,680
Speaker 1: to have multiple studios, a lot of studios. Did you

602
00:32:30,720 --> 00:32:33,080
Speaker 1: think about franchising? Where was your head at with that?

603
00:32:33,400 --> 00:32:36,440
Speaker 2: We definitely knew that we were going to be about expansion,

604
00:32:37,320 --> 00:32:42,840
Speaker 2: never franchising. We wanted to be company owned. And basically

605
00:32:42,920 --> 00:32:46,600
Speaker 2: what happened was we started doing well very quickly, and

606
00:32:46,640 --> 00:32:50,440
Speaker 2: so we decided very early on to ride that wave

607
00:32:50,680 --> 00:32:53,680
Speaker 2: as quickly as possible and really capitalize on it. And

608
00:32:53,760 --> 00:32:59,120
Speaker 2: so that being said, we opened our second studio literally

609
00:32:59,120 --> 00:33:02,440
Speaker 2: in March allowing month. Wow, I know, and I'll always

610
00:33:02,480 --> 00:33:05,440
Speaker 2: remember it because we opened it on the Upper West

611
00:33:05,440 --> 00:33:08,480
Speaker 2: Side on my birthday, so I considered it one of

612
00:33:08,520 --> 00:33:11,560
Speaker 2: the best birthday presents I could have ever received. We

613
00:33:11,680 --> 00:33:15,680
Speaker 2: actually opened our second studio within the JCC, so.

614
00:33:15,800 --> 00:33:17,200
Speaker 1: That was a new model for us.

615
00:33:17,280 --> 00:33:20,840
Speaker 2: It wasn't, you know, an dedicated only space, and it

616
00:33:20,880 --> 00:33:23,120
Speaker 2: worked really well and people loved it, and we were

617
00:33:23,120 --> 00:33:26,200
Speaker 2: a little nervous about it, but it was a little

618
00:33:26,240 --> 00:33:28,440
Speaker 2: smaller and it had an intimate feel to it, and

619
00:33:28,480 --> 00:33:31,479
Speaker 2: people absolutely loved it. So that was our second studio

620
00:33:31,520 --> 00:33:32,360
Speaker 2: a month later.

621
00:33:32,440 --> 00:33:35,280
Speaker 1: And then obviously I kept going from there. The rest

622
00:33:35,360 --> 00:33:35,880
Speaker 1: is history.

623
00:33:35,960 --> 00:33:38,560
Speaker 2: And you know, people often ask how did we choose

624
00:33:38,560 --> 00:33:43,480
Speaker 2: our locations, and the answer is they also came very organically.

625
00:33:43,760 --> 00:33:47,600
Speaker 2: We opened in Boca in Florida, very early on, simply

626
00:33:47,680 --> 00:33:50,400
Speaker 2: because one of our writers lived in Boca and in

627
00:33:50,440 --> 00:33:52,760
Speaker 2: New York and approached us and said, you know, I

628
00:33:52,800 --> 00:33:55,120
Speaker 2: really feel Boco would be a great market for you,

629
00:33:55,240 --> 00:33:57,520
Speaker 2: and we thought, okay, let's go check out Boca, and

630
00:33:57,560 --> 00:33:59,560
Speaker 2: we did. We flew down there, the three of us,

631
00:34:00,080 --> 00:34:02,400
Speaker 2: and we opened at Boca. So a lot of it

632
00:34:02,480 --> 00:34:03,760
Speaker 2: was done that way.

633
00:34:04,280 --> 00:34:07,240
Speaker 1: I feel like an important question to ask is obviously

634
00:34:07,360 --> 00:34:10,480
Speaker 1: opening in Boca, that means the studios in Florida it's

635
00:34:10,480 --> 00:34:12,440
Speaker 1: not in New York City. Did you feel any kind

636
00:34:12,480 --> 00:34:15,040
Speaker 1: of way of letting go a little bit of that control,

637
00:34:15,120 --> 00:34:17,719
Speaker 1: because at least when you're opening studio after studio and

638
00:34:17,719 --> 00:34:20,000
Speaker 1: they're all here, it's like, Okay, I can pop by,

639
00:34:20,080 --> 00:34:21,680
Speaker 1: I can check in, I can see what's going on.

640
00:34:22,280 --> 00:34:27,960
Speaker 2: Yes, we were very mindful of that feeling coming up,

641
00:34:28,160 --> 00:34:31,759
Speaker 2: and as a result, we really kept tabs, and we

642
00:34:31,920 --> 00:34:35,160
Speaker 2: really made frequent trips to all of our locations, and

643
00:34:35,200 --> 00:34:39,960
Speaker 2: then really started farming out our talented instructors and giving

644
00:34:40,000 --> 00:34:43,480
Speaker 2: them more responsibilities and sending them to different studios in

645
00:34:43,520 --> 00:34:45,160
Speaker 2: different regions to check.

646
00:34:44,960 --> 00:34:48,080
Speaker 1: On quality control. That became an important part of the business.

647
00:35:00,120 --> 00:35:02,200
Speaker 1: Taking a quick break from today's episode to give the

648
00:35:02,239 --> 00:35:06,439
Speaker 1: sponsor Athleticgreens a little bit of love. Let's be real,

649
00:35:06,840 --> 00:35:09,399
Speaker 1: living in New York City can be super hectic, which

650
00:35:09,440 --> 00:35:12,719
Speaker 1: is why rituals are pretty important to my sanity. Next

651
00:35:12,719 --> 00:35:15,760
Speaker 1: to my morning coffee, Athletic Greens has become a staple

652
00:35:15,840 --> 00:35:18,400
Speaker 1: part of my am routine. I just shake it with

653
00:35:18,440 --> 00:35:21,360
Speaker 1: about ten ounces of water, and it's so ideal for

654
00:35:21,400 --> 00:35:25,160
Speaker 1: a few reasons. First things first, the taste is awesome.

655
00:35:25,320 --> 00:35:28,120
Speaker 1: It is nothing like I've tasted before, coming from a

656
00:35:28,160 --> 00:35:32,480
Speaker 1: girl who hasn't always been big on green drinks. Plus,

657
00:35:32,520 --> 00:35:35,360
Speaker 1: it's equal to twelve servings of fruits and vegetables, So

658
00:35:35,400 --> 00:35:37,280
Speaker 1: I feel like, no matter what happened the night before,

659
00:35:37,440 --> 00:35:39,800
Speaker 1: I'm starting my day off on the right foot. Also,

660
00:35:39,920 --> 00:35:46,040
Speaker 1: it has essential vitamins and minerals, digestive enzymes, prebiotics, probiotics, adaptagens,

661
00:35:46,120 --> 00:35:49,880
Speaker 1: super foods, you name it. They are offering a special

662
00:35:49,920 --> 00:35:53,879
Speaker 1: deal to Hurdle listeners for twenty free travel packs. That's

663
00:35:53,880 --> 00:35:57,520
Speaker 1: a ninety nine dollars value with your first purchase. Just

664
00:35:57,560 --> 00:36:01,000
Speaker 1: go to Athleticgreens dot com slash hurdle to claim it.

665
00:36:01,320 --> 00:36:06,080
Speaker 1: No code necessary. Again, that's Athleticgreens dot com slash hurtle.

666
00:36:06,719 --> 00:36:23,040
Speaker 1: Let's get back to it. I'm sitting here with Ruth Zuckerman.

667
00:36:23,360 --> 00:36:26,560
Speaker 1: Something I find really interesting, especially in this culture we

668
00:36:26,640 --> 00:36:29,000
Speaker 1: live in now, where like eighteen year olds have like

669
00:36:29,120 --> 00:36:32,920
Speaker 1: mega businesses and they have eight billion followers yes maybe

670
00:36:32,920 --> 00:36:36,840
Speaker 1: not yes, but a billion followers on Instagram. It's something

671
00:36:36,880 --> 00:36:38,680
Speaker 1: I think about a lot as I'm trying to figure

672
00:36:38,719 --> 00:36:42,320
Speaker 1: out my next move is like soul cycle then flywheel,

673
00:36:42,360 --> 00:36:46,960
Speaker 1: Like this all happened ten fifteen years ago. You weren't

674
00:36:47,120 --> 00:36:52,120
Speaker 1: thirty years old, That's right, did you? I stutter because

675
00:36:52,160 --> 00:36:55,000
Speaker 1: I just think about how overwhelmed I feel sometimes and

676
00:36:55,080 --> 00:36:58,600
Speaker 1: I have like this whole runway, And did you feel

677
00:36:58,600 --> 00:36:59,840
Speaker 1: like you had a whole runway?

678
00:37:00,200 --> 00:37:00,279
Speaker 2: You?

679
00:37:00,360 --> 00:37:02,400
Speaker 1: Did? You? When it started to happen, you were like,

680
00:37:02,440 --> 00:37:04,239
Speaker 1: this isn't for me right now, Like how could I

681
00:37:04,280 --> 00:37:06,239
Speaker 1: be doing this at this point? You know?

682
00:37:06,280 --> 00:37:08,799
Speaker 2: And Emily, I never really thought about my age, and

683
00:37:09,760 --> 00:37:13,520
Speaker 2: I had obviously found this incredible passion after I let

684
00:37:13,600 --> 00:37:19,160
Speaker 2: go of dancing with Spinning, and I never ever thought

685
00:37:19,200 --> 00:37:21,719
Speaker 2: of stopping or looking at my age. I had to

686
00:37:21,800 --> 00:37:25,200
Speaker 2: keep going because it was something that really drove me

687
00:37:25,600 --> 00:37:28,960
Speaker 2: and I couldn't imagine not doing it. And yes, I

688
00:37:29,000 --> 00:37:32,560
Speaker 2: opened Flywheel in my early fifties. And I think that

689
00:37:32,880 --> 00:37:36,280
Speaker 2: the important message here is that it's part of life.

690
00:37:36,320 --> 00:37:41,120
Speaker 2: We constantly are reinventing ourselves, right, And I think it's

691
00:37:41,120 --> 00:37:43,839
Speaker 2: something we should expect, especially as women, you know, and

692
00:37:44,280 --> 00:37:48,400
Speaker 2: as women are getting more and more powerful in the workspace.

693
00:37:48,680 --> 00:37:52,840
Speaker 2: We can never underestimate ourselves, and we certainly doubt ourselves

694
00:37:52,880 --> 00:37:54,600
Speaker 2: a lot. I think it's part of being a woman.

695
00:37:54,760 --> 00:37:58,880
Speaker 2: But I'm hoping that I'm an inspiration for other women

696
00:37:58,920 --> 00:38:01,839
Speaker 2: and can be a good example of the fact that

697
00:38:01,880 --> 00:38:05,280
Speaker 2: we can reinvent ourselves. And I think the best proof

698
00:38:05,280 --> 00:38:07,840
Speaker 2: of that for me was really when I got divorced

699
00:38:07,920 --> 00:38:10,839
Speaker 2: and I was a fish out of water. I never

700
00:38:10,880 --> 00:38:13,440
Speaker 2: paid a bill in our marriage. My husband at the

701
00:38:13,440 --> 00:38:16,319
Speaker 2: time was in charge of everything, and I allowed that.

702
00:38:16,480 --> 00:38:19,840
Speaker 2: I mean, that was okay for me. But then suddenly

703
00:38:19,960 --> 00:38:22,120
Speaker 2: I'm out of the marriage and I have to fend

704
00:38:22,120 --> 00:38:25,360
Speaker 2: for myself. And when I think back to that time

705
00:38:25,520 --> 00:38:27,719
Speaker 2: and then to where I am now, I'm really pretty.

706
00:38:27,400 --> 00:38:30,960
Speaker 1: Proud of myself. That's awesome, I always think. And obviously

707
00:38:31,000 --> 00:38:33,080
Speaker 1: it's not all about the money. That's definitely not. We're

708
00:38:33,080 --> 00:38:35,200
Speaker 1: talking about all this emotional connection. It's bigger than that.

709
00:38:35,560 --> 00:38:38,160
Speaker 1: But I always think about what would happen if I

710
00:38:38,239 --> 00:38:42,080
Speaker 1: just stumbled into being mega successful. If you could do

711
00:38:42,400 --> 00:38:45,040
Speaker 1: any you had the day off tomorrow, you could do anything,

712
00:38:45,400 --> 00:38:48,319
Speaker 1: maybe with your girls, maybe not. Where do you go

713
00:38:48,360 --> 00:38:49,319
Speaker 1: if money is not an option?

714
00:38:50,800 --> 00:39:00,560
Speaker 3: Burgdorfs, I'm expecting like Bermuda, maybe maybe Hawaii, well south

715
00:39:00,600 --> 00:39:01,200
Speaker 3: of Central Park?

716
00:39:01,280 --> 00:39:03,440
Speaker 1: Okay, well, then let me let me renswer that.

717
00:39:03,600 --> 00:39:05,840
Speaker 2: I would say Italy, but I would have to go

718
00:39:05,880 --> 00:39:08,759
Speaker 2: to Bergdorf and Barney's first to get my wardrobe.

719
00:39:08,880 --> 00:39:11,760
Speaker 1: I agree, I agree. I took a trip to Italy

720
00:39:11,760 --> 00:39:14,239
Speaker 1: earlier this year, and I told myself that in my

721
00:39:14,320 --> 00:39:17,239
Speaker 1: dream life, every other year, I'll go back for these

722
00:39:17,360 --> 00:39:20,360
Speaker 1: ten days. You can't go wrong, that's the goal. Okay.

723
00:39:20,440 --> 00:39:24,200
Speaker 1: So I mean, now, how many studios is Flywheel? Forty one?

724
00:39:24,400 --> 00:39:24,919
Speaker 1: Forty one?

725
00:39:24,960 --> 00:39:28,480
Speaker 2: And we just literally opened this week in Denver? Oh wow, yes,

726
00:39:28,520 --> 00:39:30,480
Speaker 2: congratulations and I will I have to get down there.

727
00:39:30,480 --> 00:39:33,239
Speaker 1: I haven't even seen it yet. Something we haven't brought

728
00:39:33,320 --> 00:39:37,080
Speaker 1: up though, is that Flywheel is bigger than just the bike.

729
00:39:37,840 --> 00:39:41,560
Speaker 1: When when Flywheel started, it was just a spin studio,

730
00:39:41,680 --> 00:39:44,120
Speaker 1: and to my knowledge, you had some extra space in

731
00:39:44,200 --> 00:39:48,160
Speaker 1: that first studio we did, so that is how fly

732
00:39:48,320 --> 00:39:50,960
Speaker 1: Bar came to be. So why don't you tell us

733
00:39:51,000 --> 00:39:54,600
Speaker 1: a little bit about what Flybar is and how that

734
00:39:54,640 --> 00:39:55,200
Speaker 1: all works out.

735
00:39:55,280 --> 00:39:59,600
Speaker 2: Sure, we were obviously leased this space on twenty first Street.

736
00:39:59,640 --> 00:40:01,799
Speaker 2: We had the Sextor room, and we really in the

737
00:40:01,880 --> 00:40:05,319
Speaker 2: very beginning, we weren't even one hundred percent sure how

738
00:40:05,360 --> 00:40:08,080
Speaker 2: we were going to utilize it, and through trial and

739
00:40:08,200 --> 00:40:11,760
Speaker 2: error we ended up at Flybar. But we had yoga classes.

740
00:40:11,800 --> 00:40:15,839
Speaker 2: Initially they didn't quite take off, and then we were

741
00:40:15,880 --> 00:40:18,560
Speaker 2: connected with a woman actually from Florida who moved up

742
00:40:18,560 --> 00:40:22,680
Speaker 2: to New York and had experienced in teaching bar classes,

743
00:40:22,719 --> 00:40:25,800
Speaker 2: and we met with her and sat down and thought, Okay,

744
00:40:26,000 --> 00:40:28,399
Speaker 2: what do we want to do in this space? And

745
00:40:28,480 --> 00:40:31,120
Speaker 2: we love the idea of a bar Method class because

746
00:40:31,120 --> 00:40:33,880
Speaker 2: it was a great compliment to the cardiovascular workout you

747
00:40:33,960 --> 00:40:37,960
Speaker 2: get in a cycling class. And the thing that we

748
00:40:38,080 --> 00:40:42,040
Speaker 2: thought also would be integral to this bar Method class

749
00:40:42,080 --> 00:40:44,760
Speaker 2: and consistent with what we did in our Flywhee class,

750
00:40:45,040 --> 00:40:48,040
Speaker 2: was to make music a really important component. We had

751
00:40:48,080 --> 00:40:50,840
Speaker 2: found that in a lot of the bar Method classes

752
00:40:50,840 --> 00:40:53,040
Speaker 2: that we had seen at the time, music seemed to

753
00:40:53,040 --> 00:40:57,880
Speaker 2: always be background and not that important. And again, coming

754
00:40:57,920 --> 00:41:01,440
Speaker 2: from my background where music was so important to the experience,

755
00:41:01,800 --> 00:41:05,880
Speaker 2: we wanted the bar Method class to be choreographed to music,

756
00:41:06,000 --> 00:41:08,760
Speaker 2: just like a spin classes. So that was a really

757
00:41:08,800 --> 00:41:11,480
Speaker 2: big part of the success, I feel of the Bar

758
00:41:11,600 --> 00:41:15,319
Speaker 2: Method class. And as I said, this particular woman kind

759
00:41:15,360 --> 00:41:18,680
Speaker 2: of launched it for us. Eventually she left, and then

760
00:41:19,040 --> 00:41:21,880
Speaker 2: one of the instructors, Kara Leiata.

761
00:41:21,800 --> 00:41:24,759
Speaker 1: We are cool. Me and Kara, I've worked together. I've

762
00:41:24,760 --> 00:41:26,960
Speaker 1: worked with her so many times. I love that, you

763
00:41:26,960 --> 00:41:30,000
Speaker 1: know Kara, I do. I When I was the fitness

764
00:41:30,080 --> 00:41:33,560
Speaker 1: editor atself, I shot with Kara so many times. I've

765
00:41:33,800 --> 00:41:36,360
Speaker 1: used her as an expert in stories, like probably the

766
00:41:36,400 --> 00:41:39,000
Speaker 1: last time maybe two months ago. Okay, so you already

767
00:41:39,000 --> 00:41:41,040
Speaker 1: know she's a wonder woman. She's a wonder layer.

768
00:41:41,080 --> 00:41:46,000
Speaker 2: And Kara was merely an instructor, and we knew we

769
00:41:46,040 --> 00:41:50,680
Speaker 2: saw incredible talent and potential in her, and she eventually

770
00:41:50,680 --> 00:41:54,439
Speaker 2: took over the entire program and has made it such

771
00:41:54,480 --> 00:41:58,800
Speaker 2: a success. And she has such a devout following of people,

772
00:41:58,840 --> 00:42:00,960
Speaker 2: and many of them only go to fly Bar, they

773
00:42:00,960 --> 00:42:04,759
Speaker 2: don't even go to Flywheel and swear by her and

774
00:42:04,800 --> 00:42:06,000
Speaker 2: her team of instructors.

775
00:42:06,280 --> 00:42:09,960
Speaker 1: I will say that there are few workouts that really

776
00:42:10,040 --> 00:42:14,279
Speaker 1: make me feel like I just am I can't do it.

777
00:42:14,480 --> 00:42:17,160
Speaker 1: I feel I go into a flybar class and by

778
00:42:17,239 --> 00:42:20,319
Speaker 1: like the twelve minute, I'm like, oh my god, there's

779
00:42:20,320 --> 00:42:22,479
Speaker 1: thirty more minutes to this. By the way, join the club.

780
00:42:22,760 --> 00:42:26,080
Speaker 1: I can't even do it. I'm marvel at all these people,

781
00:42:26,440 --> 00:42:28,840
Speaker 1: and all of these women especially. I feel like I

782
00:42:28,880 --> 00:42:32,920
Speaker 1: would argue that bar is an extremely popular pre wedding situation.

783
00:42:33,080 --> 00:42:34,360
Speaker 1: All the women are like I'm going to go to

784
00:42:34,360 --> 00:42:36,680
Speaker 1: a bar. I'm gonna get really chilled my SEPs it's

785
00:42:36,719 --> 00:42:39,960
Speaker 1: gonna my butt's gonna look great. And I walk in

786
00:42:40,000 --> 00:42:41,960
Speaker 1: there and they are just like cruising, and I'm like,

787
00:42:42,000 --> 00:42:44,440
Speaker 1: maybe if I had got married, I would have a

788
00:42:44,520 --> 00:42:47,360
Speaker 1: reason or reason to sit here and like feel so

789
00:42:47,440 --> 00:42:50,880
Speaker 1: confident in my abilities. Okay, so flybar, flywheel, Yes, but

790
00:42:50,960 --> 00:42:55,080
Speaker 1: it's bigger than that. It is because now John in

791
00:42:55,600 --> 00:42:59,359
Speaker 1: Tennessee can also take a flywheel class. But last year

792
00:42:59,440 --> 00:43:02,359
Speaker 1: you launched the wheel. We did last fault. So tell

793
00:43:02,440 --> 00:43:05,000
Speaker 1: me a little bit about why you got into that

794
00:43:05,080 --> 00:43:08,240
Speaker 1: space and how someone would go about, you know, getting

795
00:43:08,239 --> 00:43:09,359
Speaker 1: a bike in their own home. Yes.

796
00:43:09,480 --> 00:43:13,840
Speaker 2: So it's called fly Anywhere because it's literally allowing Flywheel

797
00:43:13,880 --> 00:43:16,880
Speaker 2: to be anywhere. And we got into it because we

798
00:43:17,000 --> 00:43:20,480
Speaker 2: really wanted to let people have access to our great

799
00:43:20,600 --> 00:43:26,360
Speaker 2: flywheel product and actually Flybar product in places where we

800
00:43:26,400 --> 00:43:31,200
Speaker 2: don't have actual studios. And the other reason why we

801
00:43:31,239 --> 00:43:33,680
Speaker 2: wanted to do it is because we feel that we

802
00:43:33,760 --> 00:43:38,880
Speaker 2: have such a talented instructor team and such great content

803
00:43:39,200 --> 00:43:43,279
Speaker 2: and we haven't seen that anywhere on an at home bike.

804
00:43:44,080 --> 00:43:47,600
Speaker 2: The caliber caliber of our instructors is really barn on

805
00:43:47,920 --> 00:43:51,400
Speaker 2: and that's really what we wanted to bring to everyone,

806
00:43:51,640 --> 00:43:56,680
Speaker 2: and it's been doing great and people are buying it

807
00:43:56,719 --> 00:43:59,600
Speaker 2: and buying into it and loving the fact that they

808
00:43:59,640 --> 00:44:02,879
Speaker 2: can have other genres on the tablet as well as

809
00:44:02,920 --> 00:44:06,719
Speaker 2: the flywheel class and you know, compete with everyone all

810
00:44:06,760 --> 00:44:09,120
Speaker 2: over the place, and yeah, we're really.

811
00:44:08,880 --> 00:44:11,560
Speaker 1: Excited about it. So how much does the fly Anywhere

812
00:44:11,600 --> 00:44:15,759
Speaker 1: bike cost? The Anywhere Bike is sixteen ninety nine with

813
00:44:15,880 --> 00:44:18,840
Speaker 1: a subscription rate of thirty nine dollars a month. Okay,

814
00:44:18,960 --> 00:44:21,080
Speaker 1: So I mean, if you think about it, ye, you're

815
00:44:21,120 --> 00:44:24,520
Speaker 1: paying some people. I mean, gym prices these days are insane,

816
00:44:24,600 --> 00:44:27,439
Speaker 1: but you can be paying up to two hundred dollars

817
00:44:27,480 --> 00:44:31,760
Speaker 1: a month to go to a gym exactly. And obviously

818
00:44:31,800 --> 00:44:33,520
Speaker 1: you have to front the costs for the bike at first,

819
00:44:33,680 --> 00:44:36,560
Speaker 1: but I think it's a border note. And you mentioned

820
00:44:36,560 --> 00:44:39,560
Speaker 1: this briefly that you get streaming content with the bike

821
00:44:39,600 --> 00:44:42,000
Speaker 1: as well. You do, okay, so what does that look like?

822
00:44:42,840 --> 00:44:45,520
Speaker 1: So in terms of the classes, yeah, what can you

823
00:44:45,600 --> 00:44:46,880
Speaker 1: do besides spin?

824
00:44:47,520 --> 00:44:51,640
Speaker 2: We are actually working on all different kinds of genres

825
00:44:51,680 --> 00:44:54,560
Speaker 2: right now. And actually we mentioned Karra before and she

826
00:44:54,719 --> 00:44:58,800
Speaker 2: is leading that mission. There will be bar method classes

827
00:44:58,920 --> 00:45:04,440
Speaker 2: and power class and high intensity training classes and the

828
00:45:05,360 --> 00:45:08,120
Speaker 2: amount of classes are just increasing as we speak.

829
00:45:08,239 --> 00:45:09,440
Speaker 1: So it's a.

830
00:45:09,440 --> 00:45:11,719
Speaker 2: Work in progress. There will be a lot that will

831
00:45:11,719 --> 00:45:15,400
Speaker 2: be offered. Yes, all of us, Yes, exactly like all

832
00:45:15,440 --> 00:45:15,719
Speaker 2: of us.

833
00:45:15,760 --> 00:45:19,400
Speaker 1: Okay, So what I would love to do now and

834
00:45:19,400 --> 00:45:20,600
Speaker 1: what I tend to do at this part of the

835
00:45:20,600 --> 00:45:23,840
Speaker 1: podcast is kind of go for some takeaways. So now

836
00:45:23,920 --> 00:45:26,360
Speaker 1: you know it's been quite some time since this Flywheel

837
00:45:26,360 --> 00:45:29,880
Speaker 1: machine has started. What would you say is one of

838
00:45:29,920 --> 00:45:33,200
Speaker 1: the best pieces of advice that you've been given in

839
00:45:33,239 --> 00:45:33,760
Speaker 1: your career.

840
00:45:34,600 --> 00:45:36,520
Speaker 2: Let me just say, I think one of the most

841
00:45:37,160 --> 00:45:41,319
Speaker 2: important ways to succeed in a business, and what I've

842
00:45:41,400 --> 00:45:46,640
Speaker 2: learned through my experience at Flywheel is to treat your

843
00:45:46,680 --> 00:45:51,279
Speaker 2: employees really well, to really value them, to let them

844
00:45:51,320 --> 00:45:54,279
Speaker 2: make mistakes and let them learn from their mistakes as

845
00:45:54,320 --> 00:45:58,439
Speaker 2: we all learn from our mistakes, and to treat them.

846
00:45:58,480 --> 00:45:59,920
Speaker 1: As well as you treat your customer.

847
00:46:00,200 --> 00:46:02,680
Speaker 2: I think that that's been an important lesson for me

848
00:46:03,160 --> 00:46:07,000
Speaker 2: to play out and it is definitely a reason why

849
00:46:07,040 --> 00:46:10,319
Speaker 2: fly Will has been so successful. We've always focused on

850
00:46:10,400 --> 00:46:15,080
Speaker 2: a high touch customer service and then growing this employee

851
00:46:15,120 --> 00:46:18,880
Speaker 2: team that really felt like family and for me since

852
00:46:18,920 --> 00:46:22,160
Speaker 2: I come to the business from the creative ent. I've

853
00:46:22,160 --> 00:46:26,440
Speaker 2: always led with my heart, and I think, again, I'm

854
00:46:26,440 --> 00:46:29,240
Speaker 2: going to speak to women here in this day and age.

855
00:46:29,320 --> 00:46:33,640
Speaker 2: You know, we're almost taught to taught how to stand

856
00:46:33,760 --> 00:46:35,799
Speaker 2: up to men in the workplace and how to be

857
00:46:35,880 --> 00:46:38,719
Speaker 2: powerful and strong. And I think what gets lost sometimes

858
00:46:38,840 --> 00:46:42,920
Speaker 2: is that sometimes we can actually draw upon qualities that

859
00:46:42,960 --> 00:46:46,399
Speaker 2: have been attributed as feminine qualities, whether it's leading from

860
00:46:46,440 --> 00:46:50,560
Speaker 2: your heart, whether it's nurturing your employees, treating them with kindness.

861
00:46:50,600 --> 00:46:52,759
Speaker 2: I think that that goes a really long way as well.

862
00:46:53,400 --> 00:46:56,839
Speaker 1: Okay, so treating your employees with kindness, Yes, like you're

863
00:46:56,840 --> 00:46:59,600
Speaker 1: offering everyone this advice, but what advice has been offered

864
00:46:59,600 --> 00:47:00,000
Speaker 1: to you.

865
00:47:00,719 --> 00:47:04,279
Speaker 2: One of the hurdles that I had to experience in

866
00:47:04,320 --> 00:47:08,120
Speaker 2: my soul cycle days was not having the best legal protection,

867
00:47:08,320 --> 00:47:11,000
Speaker 2: and so there were some difficulties that arose because of that.

868
00:47:12,040 --> 00:47:14,520
Speaker 2: I grew up in a household where my father was

869
00:47:14,520 --> 00:47:16,680
Speaker 2: a physician and my mother was a psychotherapist. I was

870
00:47:16,719 --> 00:47:19,360
Speaker 2: never exposed to business, I was never exposed to lawyers,

871
00:47:19,880 --> 00:47:25,480
Speaker 2: so I really wasn't conditioned to know some of those things,

872
00:47:25,480 --> 00:47:28,560
Speaker 2: and I learned that the hard way. So I think

873
00:47:28,600 --> 00:47:31,960
Speaker 2: when someone's going into any business, you start with having

874
00:47:32,000 --> 00:47:35,200
Speaker 2: a good lawyer and being protected, especially when you're working

875
00:47:35,200 --> 00:47:35,840
Speaker 2: with partners.

876
00:47:36,320 --> 00:47:39,600
Speaker 1: It's interesting, you know. I feel like I feel like

877
00:47:39,640 --> 00:47:42,640
Speaker 1: there's a big barrier to entry for entrepreneurs because they

878
00:47:42,719 --> 00:47:45,839
Speaker 1: just don't know. I think so too. And it's like,

879
00:47:46,040 --> 00:47:48,319
Speaker 1: it's like I have this idea, for instance. I mean,

880
00:47:48,360 --> 00:47:50,759
Speaker 1: I had the idea for this podcast for a year

881
00:47:51,239 --> 00:47:53,040
Speaker 1: and it was finally when I was like, Okay, it's

882
00:47:53,040 --> 00:47:56,720
Speaker 1: okay that you don't know everything that it started exactly

883
00:47:56,800 --> 00:47:59,480
Speaker 1: because I was so hard on myself that it's not

884
00:47:59,520 --> 00:48:01,239
Speaker 1: going to be effect Who am I going to talk to?

885
00:48:01,440 --> 00:48:03,680
Speaker 1: Like is this idea really what I want it to be?

886
00:48:04,000 --> 00:48:06,600
Speaker 1: So many things right, and that's at the end of

887
00:48:06,640 --> 00:48:09,120
Speaker 1: the day, I can sit down in this recording studio

888
00:48:09,160 --> 00:48:11,000
Speaker 1: with this microphone and you and we can make some

889
00:48:11,040 --> 00:48:14,719
Speaker 1: great content and it doesn't need to be that complicated exactly.

890
00:48:14,880 --> 00:48:15,200
Speaker 1: I think.

891
00:48:15,320 --> 00:48:19,200
Speaker 2: Actually that's a great point. And I think as we

892
00:48:19,320 --> 00:48:23,040
Speaker 2: have watched fitness businesses grow, you know, whether it's soul

893
00:48:23,120 --> 00:48:26,760
Speaker 2: Cycle or Flywheel or many of the others, people tend

894
00:48:26,800 --> 00:48:31,200
Speaker 2: to think it's more complicated than it is. And the

895
00:48:31,480 --> 00:48:35,040
Speaker 2: simpler you approach it. I feel like the more successful

896
00:48:35,080 --> 00:48:35,360
Speaker 2: you'll be.

897
00:48:35,760 --> 00:48:39,040
Speaker 1: Something that a guest on the podcast Gunner Peterson, he's

898
00:48:39,080 --> 00:48:42,399
Speaker 1: a trainer in Gunner. He's great. We were speaking last

899
00:48:42,400 --> 00:48:45,360
Speaker 1: week and he said to me, the one thing he

900
00:48:45,480 --> 00:48:48,080
Speaker 1: will say about starting your own business is that you

901
00:48:48,200 --> 00:48:50,279
Speaker 1: do have to think about the things that you would

902
00:48:50,320 --> 00:48:52,680
Speaker 1: want if you were the client. So yes, like if

903
00:48:52,719 --> 00:48:55,400
Speaker 1: you have a great personal training background and you can

904
00:48:55,480 --> 00:48:58,200
Speaker 1: offer this great service, that's awesome, But where are they

905
00:48:58,200 --> 00:49:00,600
Speaker 1: going to park? Do they have towels for their face?

906
00:49:00,680 --> 00:49:03,680
Speaker 1: Do they need water? Like little things like that that

907
00:49:03,880 --> 00:49:06,680
Speaker 1: we were talking kind of more specifically about opening our

908
00:49:06,680 --> 00:49:08,800
Speaker 1: CrossFit gym. A lot of them are so bare bones

909
00:49:08,840 --> 00:49:10,800
Speaker 1: and they just throw a bunch of equipment into the room.

910
00:49:11,040 --> 00:49:13,520
Speaker 1: But it's like there are things you do need to

911
00:49:13,600 --> 00:49:16,600
Speaker 1: think about, and again that can be so overwhelming.

912
00:49:17,040 --> 00:49:19,680
Speaker 2: Absolutely in Gunners one hundred percent right. And you know,

913
00:49:19,719 --> 00:49:23,279
Speaker 2: as we discussed before, I first came to spinning as

914
00:49:23,280 --> 00:49:26,719
Speaker 2: a customer as a writer, and that really helped me

915
00:49:26,840 --> 00:49:28,439
Speaker 2: to know what the customer would want.

916
00:49:28,640 --> 00:49:32,040
Speaker 1: Looking back when you started instructing, what was one thing

917
00:49:32,120 --> 00:49:34,520
Speaker 1: that you wish you could have? Like you were like,

918
00:49:34,640 --> 00:49:36,640
Speaker 1: I know that we should be doing it. This way

919
00:49:36,920 --> 00:49:39,600
Speaker 1: we should be making this change. And do you feel

920
00:49:39,640 --> 00:49:42,160
Speaker 1: like there's a really good platform now with the way

921
00:49:42,160 --> 00:49:45,000
Speaker 1: that you work at Flywheel to have an open dialogue

922
00:49:45,000 --> 00:49:47,200
Speaker 1: about how things should be. Absolutely.

923
00:49:48,239 --> 00:49:52,640
Speaker 2: I think that that all happens when you establish a

924
00:49:52,680 --> 00:49:56,600
Speaker 2: comfort level with your employees and a trust level, and

925
00:49:57,760 --> 00:49:59,600
Speaker 2: that is something that I did from the get go,

926
00:50:00,040 --> 00:50:03,720
Speaker 2: and that's what allowed me to procure this amazing team

927
00:50:03,760 --> 00:50:06,840
Speaker 2: of employees who trust me and I trust them and

928
00:50:07,600 --> 00:50:11,040
Speaker 2: I can impart all of this on to them.

929
00:50:10,560 --> 00:50:16,800
Speaker 1: Outside of being on the bike. How do you unwind relax?

930
00:50:17,160 --> 00:50:18,120
Speaker 1: What do you do for fun?

931
00:50:18,520 --> 00:50:22,960
Speaker 2: I take a lot of baths, I get massage.

932
00:50:24,239 --> 00:50:27,360
Speaker 1: What do I do for fun? I vacation, I travel.

933
00:50:27,480 --> 00:50:28,279
Speaker 1: I love to do that.

934
00:50:29,760 --> 00:50:32,840
Speaker 2: I love to go to the movies and get lost

935
00:50:33,040 --> 00:50:35,640
Speaker 2: and not think about work. I think it's a really

936
00:50:35,680 --> 00:50:38,360
Speaker 2: important part of the week. I love to go to museums.

937
00:50:38,400 --> 00:50:40,640
Speaker 2: I love New York City and I really utilize it

938
00:50:40,680 --> 00:50:42,800
Speaker 2: and take advantage.

939
00:50:42,440 --> 00:50:44,160
Speaker 1: Of all the culture. Where are your girls now?

940
00:50:44,640 --> 00:50:47,120
Speaker 2: They both live in New York, AH, very close to Mom,

941
00:50:47,360 --> 00:50:48,200
Speaker 2: which is good.

942
00:50:48,239 --> 00:50:52,040
Speaker 1: Which is good? Do they spin? Of course all the time?

943
00:50:52,160 --> 00:50:55,080
Speaker 1: Of course they spin. You look back on where you

944
00:50:55,160 --> 00:51:01,200
Speaker 1: were in two thousand and ten, and you see this

945
00:51:01,280 --> 00:51:05,919
Speaker 1: woman who has worked through a lot of the repercussions

946
00:51:05,920 --> 00:51:09,240
Speaker 1: of going through a divorce, and you have the opportunity

947
00:51:09,400 --> 00:51:13,879
Speaker 1: to offer her one piece of advice. What is that

948
00:51:14,120 --> 00:51:15,160
Speaker 1: piece of advice?

949
00:51:16,880 --> 00:51:21,680
Speaker 2: To look back on moments of strength that you have had,

950
00:51:22,040 --> 00:51:25,760
Speaker 2: even if it was intermingled with moments of weakness and failure,

951
00:51:26,239 --> 00:51:28,920
Speaker 2: and own those moments as well, and try not to

952
00:51:29,040 --> 00:51:32,759
Speaker 2: dwell as much on the moments of failure. Dwell on

953
00:51:32,840 --> 00:51:36,200
Speaker 2: the moments where you succeeded, which will only help build

954
00:51:36,200 --> 00:51:40,120
Speaker 2: your confidence, trust your gut, and move forward in a

955
00:51:40,120 --> 00:51:40,799
Speaker 2: positive way.

956
00:51:41,440 --> 00:51:43,880
Speaker 1: I love asking people this when they come into this

957
00:51:43,960 --> 00:51:46,120
Speaker 1: studio and you said failure. So now we're going to

958
00:51:46,120 --> 00:51:49,480
Speaker 1: talk about it. What would you say, is one of

959
00:51:49,520 --> 00:51:54,320
Speaker 1: your favorite failures from building this business.

960
00:51:59,239 --> 00:52:01,759
Speaker 2: I'm going to have to go back to I hate

961
00:52:01,800 --> 00:52:05,960
Speaker 2: to say naivete, but maybe it is. When I started

962
00:52:06,000 --> 00:52:09,920
Speaker 2: out in my first business at sohol Cycle and not

963
00:52:10,800 --> 00:52:18,279
Speaker 2: anticipating some of the unfortunate experiences that happened there. I

964
00:52:18,320 --> 00:52:22,680
Speaker 2: wish I had known how to prevent them, and I didn't,

965
00:52:22,960 --> 00:52:28,560
Speaker 2: And it literally was one of those times where I

966
00:52:28,760 --> 00:52:31,080
Speaker 2: had to go through it in order to learn how

967
00:52:31,120 --> 00:52:33,800
Speaker 2: to prevent that kind of failure in the future.

968
00:52:34,320 --> 00:52:38,040
Speaker 1: Someone who wants to start their own business, whether or

969
00:52:38,120 --> 00:52:42,880
Speaker 1: not it's fitness related, they come to you and they

970
00:52:43,280 --> 00:52:47,399
Speaker 1: feel lost. They're like, I have this idea, but all

971
00:52:47,400 --> 00:52:51,359
Speaker 1: the excuses start flowing no matter what the business is.

972
00:52:51,719 --> 00:52:56,120
Speaker 1: What's like one of your best tips for young entrepreneurs.

973
00:52:56,120 --> 00:53:00,800
Speaker 2: Just to make sure that what they want to start,

974
00:53:00,960 --> 00:53:02,840
Speaker 2: and you know what kind of business they want to

975
00:53:02,840 --> 00:53:06,600
Speaker 2: start is something they're passionate about. If they're passionate about it,

976
00:53:06,960 --> 00:53:10,920
Speaker 2: they're going to be so energized and enthusiastic and driven

977
00:53:12,560 --> 00:53:16,040
Speaker 2: to get it out there. And if they don't feel

978
00:53:16,040 --> 00:53:19,680
Speaker 2: that way, and if their motivation is money or something

979
00:53:19,760 --> 00:53:22,160
Speaker 2: like that, I just feel like it's not going to

980
00:53:22,200 --> 00:53:26,200
Speaker 2: have legs. And I know it's not a shore fire formula,

981
00:53:26,320 --> 00:53:28,759
Speaker 2: but I have found in my experience that when you

982
00:53:28,800 --> 00:53:31,399
Speaker 2: are really passionate about something, you don't care that you're

983
00:53:31,400 --> 00:53:33,920
Speaker 2: working twenty four to seven, which you have to in

984
00:53:33,960 --> 00:53:36,640
Speaker 2: the beginning of a business because you're loving it so much.

985
00:53:37,239 --> 00:53:40,520
Speaker 2: And I really feel that leads to success.

986
00:53:40,880 --> 00:53:43,640
Speaker 1: It's so funny. I tell this story all the time,

987
00:53:43,680 --> 00:53:46,520
Speaker 1: but it just really resonated with me as working out

988
00:53:46,560 --> 00:53:48,080
Speaker 1: with a friend of mine a year or two ago

989
00:53:48,160 --> 00:53:50,800
Speaker 1: and we were laying on the ground like exhausted after

990
00:53:50,880 --> 00:53:53,439
Speaker 1: we had finished, and he looks at me and he says,

991
00:53:53,480 --> 00:53:56,520
Speaker 1: you really love what you do? And I was like, yeah,

992
00:53:56,600 --> 00:53:58,520
Speaker 1: you don't. And he's like no. And I asked him,

993
00:53:58,680 --> 00:54:00,960
Speaker 1: so do you make a lot of money? Said nope.

994
00:54:01,160 --> 00:54:02,879
Speaker 1: And I was like, so why are you doing it?

995
00:54:03,160 --> 00:54:06,439
Speaker 1: Good question? Why? Yeah, life is too short, too short.

996
00:54:06,440 --> 00:54:09,279
Speaker 1: You gotta love what you do. You do? Okay, what

997
00:54:09,320 --> 00:54:12,200
Speaker 1: I would love to know and we'll close here. Okay.

998
00:54:12,680 --> 00:54:19,480
Speaker 1: Spin instructors all have certain mantras or I would say,

999
00:54:19,719 --> 00:54:22,720
Speaker 1: like spiels that they kind of love to go back

1000
00:54:22,800 --> 00:54:27,279
Speaker 1: to within their classes. I could definitely reflect on some

1001
00:54:27,360 --> 00:54:30,120
Speaker 1: things that I like to talk about for me, something

1002
00:54:30,120 --> 00:54:32,040
Speaker 1: that a guest of my name, you Pertty, touched on

1003
00:54:32,239 --> 00:54:34,799
Speaker 1: a few weeks back that you can be whoever you

1004
00:54:34,840 --> 00:54:38,600
Speaker 1: want to be, whenever you want to be it. H So, Ruth,

1005
00:54:40,760 --> 00:54:42,440
Speaker 1: tell me a little bit about some of your go

1006
00:54:42,560 --> 00:54:44,400
Speaker 1: to spiels. I would love to.

1007
00:54:44,680 --> 00:54:47,120
Speaker 2: I think, actually you just hit one of them, hit

1008
00:54:47,160 --> 00:54:49,960
Speaker 2: that nail on the head, which is yes, when you

1009
00:54:50,000 --> 00:54:53,320
Speaker 2: are in that room as an instructor, you can direct

1010
00:54:53,320 --> 00:54:56,040
Speaker 2: the writers and tell them that in this forty five minutes,

1011
00:54:56,400 --> 00:55:00,359
Speaker 2: let's practice being whoever you really want to be, and

1012
00:55:00,880 --> 00:55:05,000
Speaker 2: let's tap into a wish that you want to fulfill.

1013
00:55:05,480 --> 00:55:08,400
Speaker 2: And we're going to turn the resistance up right now,

1014
00:55:08,600 --> 00:55:10,800
Speaker 2: and we're going to climb a hill, so to speak.

1015
00:55:11,080 --> 00:55:14,160
Speaker 2: And I want you to think about one particular challenge

1016
00:55:14,200 --> 00:55:17,600
Speaker 2: that's confronting you this week, and I want you to

1017
00:55:17,760 --> 00:55:21,360
Speaker 2: use this hill and use the sextual resistance and plow

1018
00:55:21,480 --> 00:55:24,319
Speaker 2: through it in the same way you would when you're

1019
00:55:24,360 --> 00:55:27,760
Speaker 2: off the bike outside of this room, in your office,

1020
00:55:27,840 --> 00:55:30,719
Speaker 2: in your home, wherever you are. That's a big one

1021
00:55:30,760 --> 00:55:31,000
Speaker 2: for me.

1022
00:55:31,560 --> 00:55:35,240
Speaker 1: Wow, I am like so ready to say on this Friday.

1023
00:55:35,560 --> 00:55:38,759
Speaker 2: And it works, and people get motivated and realize that

1024
00:55:38,880 --> 00:55:42,439
Speaker 2: as they're climbing this hill and building physical strength, they're

1025
00:55:42,440 --> 00:55:44,759
Speaker 2: also building mental strength as well.

1026
00:55:44,960 --> 00:55:47,759
Speaker 1: Ruth, I feel so fortunate that we had the opportunity

1027
00:55:47,760 --> 00:55:49,440
Speaker 1: to sit down. Thanks so much for coming out. Oh

1028
00:55:49,520 --> 00:55:52,120
Speaker 1: it's my pleasure. It was a pleasure. Please take a

1029
00:55:52,160 --> 00:55:54,560
Speaker 1: moment to leave a quick review of the podcast by

1030
00:55:54,560 --> 00:55:57,640
Speaker 1: clicking a link with the description to this episode. We

1031
00:55:57,840 --> 00:56:00,840
Speaker 1: all face multiple hurdles in life. I want to hear

1032
00:56:00,880 --> 00:56:03,680
Speaker 1: about yours reach out to me at Emily at Hurdle

1033
00:56:03,719 --> 00:56:07,120
Speaker 1: dot us. Connect with the podcast on Instagram and Twitter

1034
00:56:07,239 --> 00:56:10,799
Speaker 1: at Hurdle Podcast Ruth. Where do we find you? Where

1035
00:56:10,800 --> 00:56:11,120
Speaker 1: do we.

1036
00:56:11,120 --> 00:56:15,400
Speaker 2: Find Flywheel Online? You can find me on Instagram Ruth

1037
00:56:15,600 --> 00:56:21,799
Speaker 2: underscore Flywheel. You can find Flywheel on their website. It's

1038
00:56:21,840 --> 00:56:25,240
Speaker 2: flywheel sports dot com and you can get on the website,

1039
00:56:25,360 --> 00:56:28,480
Speaker 2: look at the schedule, see what classes you want to try,

1040
00:56:28,600 --> 00:56:31,440
Speaker 2: what instructors you want to try. The anywhere bike information

1041
00:56:31,520 --> 00:56:33,960
Speaker 2: is on the website, so if you're interested in that,

1042
00:56:34,280 --> 00:56:35,560
Speaker 2: you'll get it all there as well.

1043
00:56:35,719 --> 00:56:41,359
Speaker 1: Perfect I am at Emily Abodi another hurdle conquered. Catch

1044
00:56:41,440 --> 00:56:42,200
Speaker 1: you guys next time.