1 00:00:06,120 --> 00:00:09,480 Speaker 1: Welcome to another episode of Strictly Business, the podcast that 2 00:00:09,520 --> 00:00:12,399 Speaker 1: talks with some of the brightest minds working in media today. 3 00:00:12,720 --> 00:00:17,120 Speaker 1: I'm Andrew Wallenstein. St X Entertainment is best known as 4 00:00:17,160 --> 00:00:20,640 Speaker 1: the company behind recent movies like The Upside and Ugly Dolls, 5 00:00:21,280 --> 00:00:24,160 Speaker 1: but theaters aren't the only place for their films. They've 6 00:00:24,200 --> 00:00:28,040 Speaker 1: also got a division making them for virtual reality. We'll 7 00:00:28,080 --> 00:00:31,040 Speaker 1: talk about the future of entertainment in VR with Rick 8 00:00:31,120 --> 00:00:34,640 Speaker 1: Ray and Andy Vick of s t X Surreal, but 9 00:00:34,800 --> 00:00:37,360 Speaker 1: that's not all. Stick around till the end of this 10 00:00:37,440 --> 00:00:41,640 Speaker 1: podcast for a mystery bonus conversation about VR entertainment you 11 00:00:41,800 --> 00:00:47,519 Speaker 1: won't want to miss. Thanks for coming in. I think 12 00:00:47,520 --> 00:00:52,000 Speaker 1: we should start with describing what The Limit is because 13 00:00:52,280 --> 00:00:57,240 Speaker 1: it's a virtual reality production, but not quite similar to 14 00:00:57,280 --> 00:01:01,200 Speaker 1: a lot of what I've seen out there. The Limit 15 00:01:01,400 --> 00:01:05,080 Speaker 1: is a virtual reality movie. That's how we talk about it. 16 00:01:05,080 --> 00:01:08,680 Speaker 1: It is a cinematic experience. It is a lean back experience. 17 00:01:09,280 --> 00:01:11,080 Speaker 1: A lot of people when they think of VR, they 18 00:01:11,080 --> 00:01:13,720 Speaker 1: think of gaming, and there are certainly a lot of 19 00:01:13,760 --> 00:01:19,320 Speaker 1: fantastic games in VR. Um As the VR division within 20 00:01:19,400 --> 00:01:24,360 Speaker 1: a larger media company that's focused on creating premium scripted 21 00:01:24,360 --> 00:01:27,679 Speaker 1: and unscripted entertainment are slant on. This is very much 22 00:01:27,920 --> 00:01:31,920 Speaker 1: on the live action side, UM, and so our focus 23 00:01:32,000 --> 00:01:35,400 Speaker 1: is on cinematic content in VR. Got it, And you've 24 00:01:35,400 --> 00:01:37,680 Speaker 1: got quite a cast in this one. I mean, describe 25 00:01:37,720 --> 00:01:41,680 Speaker 1: the story and kind of what's different in terms of 26 00:01:41,720 --> 00:01:44,840 Speaker 1: the set up for this kind of production. Well, I 27 00:01:44,880 --> 00:01:47,280 Speaker 1: think it's you know, really, what we're doing is we're 28 00:01:47,280 --> 00:01:50,120 Speaker 1: putting people inside of an action movie. We're taking advantage 29 00:01:50,160 --> 00:01:53,320 Speaker 1: of the field of view and the technology and handing 30 00:01:53,320 --> 00:01:57,000 Speaker 1: those tools over to great filmmakers. And in this case, 31 00:01:57,080 --> 00:02:02,120 Speaker 1: Robert Rodriguez joined UM and a Aventually it's a tale 32 00:02:02,160 --> 00:02:09,320 Speaker 1: about a cooperative UM cyborg of course, right, because that's 33 00:02:09,360 --> 00:02:12,240 Speaker 1: what you do when you work with Robert Rodriguez UM 34 00:02:12,360 --> 00:02:16,440 Speaker 1: and you as the viewer, are basically a star in 35 00:02:16,600 --> 00:02:20,840 Speaker 1: the movie. Michelle Rodriguez plays another agent of the same 36 00:02:20,919 --> 00:02:25,519 Speaker 1: making and biology and technology, and she basically takes you 37 00:02:25,560 --> 00:02:28,799 Speaker 1: through a story. Uh. It's set piece after set piece 38 00:02:28,880 --> 00:02:33,559 Speaker 1: after set piece, high action, high octane UM basically revealing 39 00:02:33,560 --> 00:02:36,239 Speaker 1: who you are as you moved through the story. Talk 40 00:02:36,320 --> 00:02:39,560 Speaker 1: about your background because you were essentially a company that 41 00:02:39,639 --> 00:02:43,520 Speaker 1: got acquired by st X, So describe that before and 42 00:02:43,560 --> 00:02:47,080 Speaker 1: after sure. Um, so Rick and I have been working 43 00:02:47,120 --> 00:02:49,600 Speaker 1: together for quite a while. We met at a company 44 00:02:49,639 --> 00:02:53,600 Speaker 1: called Maker Studios. I was running creative development and Rick 45 00:02:53,720 --> 00:02:56,520 Speaker 1: was running the entertainment vertical. We developed and package a 46 00:02:56,520 --> 00:02:59,560 Speaker 1: lot of products there, RECU Piece, Rescu Piece, r I P. 47 00:03:00,520 --> 00:03:05,079 Speaker 1: Really that's another pat Yeah that's next week. Um. But 48 00:03:05,120 --> 00:03:07,120 Speaker 1: you know, so we met, we really hit it off. 49 00:03:07,919 --> 00:03:11,040 Speaker 1: It's been a great partnership. And and what we saw 50 00:03:11,160 --> 00:03:14,840 Speaker 1: coming was this new technology, right, and so the idea 51 00:03:14,919 --> 00:03:19,240 Speaker 1: these headsets were coming out there was hardware, Google, HTC, Facebook, 52 00:03:19,280 --> 00:03:22,600 Speaker 1: We're all really going headfirst into this and you know, 53 00:03:22,680 --> 00:03:25,880 Speaker 1: investing billions of dollars, and so we knew that there 54 00:03:25,960 --> 00:03:28,400 Speaker 1: was going to be a content issue, right and and 55 00:03:28,440 --> 00:03:31,919 Speaker 1: so the you know, the idea content issue, meaning there's 56 00:03:31,919 --> 00:03:34,400 Speaker 1: nothing to watch in these headsets. The only way for 57 00:03:34,480 --> 00:03:36,560 Speaker 1: people to want to buy these things is if there's 58 00:03:36,600 --> 00:03:39,240 Speaker 1: something fun to watch or interact with. And so we 59 00:03:39,320 --> 00:03:42,000 Speaker 1: took it upon ourselves just to figure out how do 60 00:03:42,120 --> 00:03:46,280 Speaker 1: we produce content. Obviously, we have more video production background 61 00:03:46,280 --> 00:03:48,760 Speaker 1: that we do interactive, so we really focused on non 62 00:03:48,800 --> 00:03:52,360 Speaker 1: interactive three sixty video. Um. This was just around the 63 00:03:52,360 --> 00:03:55,360 Speaker 1: time that Facebook and Google were launching through sixty video 64 00:03:55,360 --> 00:03:59,240 Speaker 1: products on their platforms, so they were really in need 65 00:03:59,520 --> 00:04:03,040 Speaker 1: of touting what this new video product was. So we 66 00:04:03,160 --> 00:04:05,920 Speaker 1: ended up working really closely with a bunch of a 67 00:04:05,960 --> 00:04:08,840 Speaker 1: bunch of entertainment companies, but also really closely with Google 68 00:04:08,880 --> 00:04:11,920 Speaker 1: and Facebook to help them develop their own content and 69 00:04:11,960 --> 00:04:14,480 Speaker 1: even work with them to help develop their own camera systems. 70 00:04:14,880 --> 00:04:17,560 Speaker 1: And we ended up producing over the course of you know, 71 00:04:17,640 --> 00:04:21,719 Speaker 1: two years, we produced over a hundred VR experiences, primarily 72 00:04:21,760 --> 00:04:26,680 Speaker 1: distributed on Facebook and YouTube, and you know, we built 73 00:04:26,800 --> 00:04:30,240 Speaker 1: a pretty substantial production services company. We're making what other 74 00:04:30,400 --> 00:04:34,440 Speaker 1: people wanted to make, right, We're really facilitating production UM. 75 00:04:34,480 --> 00:04:36,360 Speaker 1: It was always our intention to figure out how to 76 00:04:36,400 --> 00:04:41,800 Speaker 1: crack storytelling UM. And we were introduced to STX and 77 00:04:42,040 --> 00:04:44,960 Speaker 1: it seemed like, you know, their aspirations of being more 78 00:04:45,000 --> 00:04:47,080 Speaker 1: than just a movie studio were very clear from the 79 00:04:47,080 --> 00:04:50,720 Speaker 1: get go UM, and they liked the idea of bringing 80 00:04:50,760 --> 00:04:53,479 Speaker 1: in talent. Yes we're talking about a movie, but look 81 00:04:53,560 --> 00:04:55,520 Speaker 1: what all the other things that we're doing, and plugging 82 00:04:55,520 --> 00:04:58,520 Speaker 1: in these directors, actors, writers into other formats. And so 83 00:04:58,560 --> 00:05:01,159 Speaker 1: I think we helped build void for them and get 84 00:05:01,200 --> 00:05:04,640 Speaker 1: into a more innovative for thinking space. And now it's 85 00:05:04,640 --> 00:05:07,440 Speaker 1: been about two and a half years since we've been there. 86 00:05:07,880 --> 00:05:11,200 Speaker 1: I think what was really exciting for us was as 87 00:05:11,240 --> 00:05:16,159 Speaker 1: an independent VR production company, we were really limited in 88 00:05:16,240 --> 00:05:18,359 Speaker 1: the scope of what we could make and it was 89 00:05:18,480 --> 00:05:20,640 Speaker 1: essentially the bulk of what we were doing was work 90 00:05:20,680 --> 00:05:24,479 Speaker 1: for higher um and and so with st TX, it 91 00:05:24,560 --> 00:05:30,280 Speaker 1: was really having the resources, having better access to talent, 92 00:05:31,080 --> 00:05:34,600 Speaker 1: and and really just you know, having a seat at 93 00:05:34,600 --> 00:05:38,880 Speaker 1: the table when it came to the core pillars of 94 00:05:38,920 --> 00:05:42,640 Speaker 1: that media company. I think at other studios, the VR 95 00:05:42,720 --> 00:05:46,200 Speaker 1: division might be in the basement or something. It's it's 96 00:05:46,200 --> 00:05:49,159 Speaker 1: sort of like if it's even there, it's you know, 97 00:05:49,160 --> 00:05:53,599 Speaker 1: it's an experimental part of the company, where it's it's 98 00:05:53,600 --> 00:05:57,880 Speaker 1: really about the marketing assets that they could create versus 99 00:05:58,520 --> 00:06:02,520 Speaker 1: the original content opportunity. And also how can we actually 100 00:06:02,720 --> 00:06:06,560 Speaker 1: build a business around this new medium and utilize all 101 00:06:06,560 --> 00:06:08,719 Speaker 1: the best, you know, facets of of what we have 102 00:06:08,800 --> 00:06:10,479 Speaker 1: to offer as a studio. And so for us, that 103 00:06:10,520 --> 00:06:13,160 Speaker 1: was a really strong proposition. Well, on the other hand, 104 00:06:13,200 --> 00:06:15,880 Speaker 1: I can understand why other studios may treat this is 105 00:06:15,920 --> 00:06:19,680 Speaker 1: a more let's call it marginal pursuit as I see it, 106 00:06:19,720 --> 00:06:22,400 Speaker 1: and we could talk about it if you disagree, the 107 00:06:22,480 --> 00:06:26,800 Speaker 1: market for VR entertainment is not quite there, even by 108 00:06:26,839 --> 00:06:31,000 Speaker 1: the most i'd say charitable assessment. So any company like 109 00:06:31,200 --> 00:06:35,039 Speaker 1: STX that put serious investment in this, there's risk that 110 00:06:35,080 --> 00:06:38,039 Speaker 1: there's just not a market there for that content. Is 111 00:06:38,080 --> 00:06:41,400 Speaker 1: that assessment off base? I think it's a it's a 112 00:06:41,440 --> 00:06:45,159 Speaker 1: fair assessment. But you know, the level of investment that 113 00:06:45,240 --> 00:06:48,880 Speaker 1: we're making is actually very responsible. I think what we're 114 00:06:48,920 --> 00:06:52,040 Speaker 1: not doing is going out on day one and just 115 00:06:52,320 --> 00:06:54,360 Speaker 1: spending a ton of money and hoping we're going to 116 00:06:54,440 --> 00:06:56,640 Speaker 1: get our money back. We spend a lot of time 117 00:06:56,720 --> 00:07:01,760 Speaker 1: early on UM developing thoughtful strategies and a business plan 118 00:07:01,880 --> 00:07:05,080 Speaker 1: around this. We knew that we in in in pursuing 119 00:07:05,160 --> 00:07:09,359 Speaker 1: original content, original VR movies. It wasn't going to be 120 00:07:10,120 --> 00:07:13,320 Speaker 1: free content. We knew we had to monetize the content right, 121 00:07:13,360 --> 00:07:16,880 Speaker 1: and so we had to really look at how how 122 00:07:16,920 --> 00:07:19,160 Speaker 1: big is this market? How big is this market going 123 00:07:19,200 --> 00:07:21,840 Speaker 1: to be in twelve months, twenty four months? How can 124 00:07:21,920 --> 00:07:25,000 Speaker 1: we create a pipeline of content to sort of service 125 00:07:25,560 --> 00:07:31,560 Speaker 1: the need for premium VA entertainment with recognizable talent while 126 00:07:31,600 --> 00:07:36,120 Speaker 1: at the same time you know having UM, you know, 127 00:07:36,120 --> 00:07:41,360 Speaker 1: knowing the caliber of talent that we're working with, you know, 128 00:07:41,480 --> 00:07:44,520 Speaker 1: making it realistic for them to work with us. I mean, 129 00:07:44,520 --> 00:07:47,440 Speaker 1: the nice thing about our our content is that it 130 00:07:47,560 --> 00:07:51,160 Speaker 1: is short form, right, and so our shoot with Robert 131 00:07:51,280 --> 00:07:53,960 Speaker 1: in Austin for the Limit was a week, and so 132 00:07:54,280 --> 00:07:58,800 Speaker 1: the asks are smaller with talent, the overall timelines are shorter. 133 00:07:59,240 --> 00:08:03,480 Speaker 1: And because you've developed this new format, the post production 134 00:08:03,520 --> 00:08:05,560 Speaker 1: and some of the challenges and pitfalls and I think 135 00:08:05,560 --> 00:08:07,920 Speaker 1: other companies are are are hitting up against we sort 136 00:08:07,920 --> 00:08:11,040 Speaker 1: of found ways around that to help us save well. 137 00:08:11,080 --> 00:08:14,200 Speaker 1: As you guys look around the landscape, whether it's from 138 00:08:14,320 --> 00:08:18,240 Speaker 1: studios in the traditional sense or sort of a new 139 00:08:18,280 --> 00:08:23,120 Speaker 1: wave of uh studios specialized in this space, are you 140 00:08:23,160 --> 00:08:28,640 Speaker 1: seeing signs encouraging signs that the VR entertainment marketplace can 141 00:08:28,680 --> 00:08:33,880 Speaker 1: get somewhere. Absolutely. I think it's still early. Like any technology. 142 00:08:33,920 --> 00:08:36,120 Speaker 1: I think in the next few years we'll we'll see 143 00:08:37,160 --> 00:08:39,720 Speaker 1: a big boost in sales. And in fact, last year 144 00:08:40,120 --> 00:08:42,800 Speaker 1: on the fourth quarter of the holiday season, you know, 145 00:08:42,840 --> 00:08:45,560 Speaker 1: we're speaking with Oculus and they were feeling really good. 146 00:08:45,600 --> 00:08:47,760 Speaker 1: They overshot what they thought they were going to sell 147 00:08:47,800 --> 00:08:51,040 Speaker 1: in terms of units, and so I think, like a 148 00:08:51,080 --> 00:08:55,240 Speaker 1: lot of technology, it takes longer than people think, but 149 00:08:55,320 --> 00:08:58,319 Speaker 1: then when it arrives, it moves a lot faster. And 150 00:08:58,400 --> 00:09:01,120 Speaker 1: so I think we're still in that phase where people 151 00:09:01,120 --> 00:09:05,120 Speaker 1: are understanding what these things are there now all in 152 00:09:05,160 --> 00:09:08,920 Speaker 1: all the top like gift lists right for holidays and 153 00:09:08,960 --> 00:09:13,720 Speaker 1: purchases um, and so I think we're early, but it's 154 00:09:13,920 --> 00:09:16,600 Speaker 1: definitely gaining a lot of momentum. And I think right 155 00:09:16,600 --> 00:09:21,120 Speaker 1: now our approaches. You put on these headsets and you 156 00:09:21,160 --> 00:09:24,400 Speaker 1: don't really recognize anything. Right. There's a lot of independent 157 00:09:25,080 --> 00:09:28,320 Speaker 1: gaming companies, there's a lot of sort of experiential live 158 00:09:28,360 --> 00:09:33,119 Speaker 1: action docuseries, and I think those are all important facets 159 00:09:33,200 --> 00:09:36,880 Speaker 1: of this VR ecosystem. But the idea of a VR movie, 160 00:09:36,880 --> 00:09:40,000 Speaker 1: a blockbuster VR movie, You put on your headset and 161 00:09:40,120 --> 00:09:43,280 Speaker 1: you see Michelle Rodriguez's face, you see Norman Rita's face. 162 00:09:43,559 --> 00:09:47,840 Speaker 1: These are people that are super fans right of The 163 00:09:47,920 --> 00:09:50,960 Speaker 1: Walking Dead, or they love Avatar, they love Fast and Furious. 164 00:09:51,000 --> 00:09:53,520 Speaker 1: All of a sudden, there's a confidence that we're giving 165 00:09:53,520 --> 00:09:55,920 Speaker 1: these people that this is something that they should be 166 00:09:55,920 --> 00:09:58,760 Speaker 1: watching and for a micro transaction, it's it's worth opening 167 00:09:58,800 --> 00:10:02,000 Speaker 1: up the wild. They've always have already invested money and 168 00:10:02,120 --> 00:10:05,120 Speaker 1: time into this tech and so now they really want 169 00:10:05,120 --> 00:10:08,280 Speaker 1: to utilize it, and so they they mean the users 170 00:10:09,080 --> 00:10:12,640 Speaker 1: and so um. You know, I think what we're trying 171 00:10:12,679 --> 00:10:15,240 Speaker 1: to do is build a behavior, right, because we're building 172 00:10:15,240 --> 00:10:18,720 Speaker 1: the market as we go. And if we create this 173 00:10:18,840 --> 00:10:22,160 Speaker 1: behavior and be consistent with the output of content, all 174 00:10:22,160 --> 00:10:25,240 Speaker 1: of a sudden, if someone knows that every two or 175 00:10:25,240 --> 00:10:27,240 Speaker 1: three months a new VR film is going to come 176 00:10:27,240 --> 00:10:30,640 Speaker 1: out with directors and actors that they love, that's gonna 177 00:10:30,760 --> 00:10:34,280 Speaker 1: that's gonna start to snowball and turn into a real business. Well, 178 00:10:34,320 --> 00:10:37,000 Speaker 1: how big are your ambitions here or should I say 179 00:10:37,720 --> 00:10:40,080 Speaker 1: how being an upside do you think there is for 180 00:10:40,200 --> 00:10:43,600 Speaker 1: VR entertainment? Could we see it side by side one 181 00:10:43,679 --> 00:10:48,040 Speaker 1: day with film and television or do you have perhaps 182 00:10:48,160 --> 00:10:53,559 Speaker 1: you know, smaller expectations. Well, I think we look at 183 00:10:53,559 --> 00:10:56,000 Speaker 1: sort of the history of cinema, right, and we've sort 184 00:10:56,000 --> 00:10:58,600 Speaker 1: of done done this and looked at a timeline, and 185 00:10:58,640 --> 00:11:03,040 Speaker 1: it's really interesting when you see advancements that have really 186 00:11:03,640 --> 00:11:07,360 Speaker 1: created a more immersive experience for the audience, and so 187 00:11:07,920 --> 00:11:12,400 Speaker 1: you know, introduction of color, surround sound, computer graphics, three 188 00:11:12,480 --> 00:11:18,600 Speaker 1: d um large format. What we're doing, we see at 189 00:11:18,600 --> 00:11:21,640 Speaker 1: a high level is sort of an iteration on a 190 00:11:21,720 --> 00:11:24,600 Speaker 1: process that's that's been taking place for a really long time, 191 00:11:24,880 --> 00:11:29,040 Speaker 1: and so the potential for it is actually huge. And 192 00:11:29,040 --> 00:11:33,000 Speaker 1: we're also thinking there are we're actively exploring this now, 193 00:11:33,040 --> 00:11:38,200 Speaker 1: opportunities to bring these experiences inside of movie theaters. Right, 194 00:11:38,360 --> 00:11:42,440 Speaker 1: And so, you know, this screen is a screen and 195 00:11:42,520 --> 00:11:45,720 Speaker 1: a VR headset. For us, it is just another screen. 196 00:11:45,760 --> 00:11:48,199 Speaker 1: It happens to be a very big screen. But as 197 00:11:48,240 --> 00:11:51,959 Speaker 1: a premium content studio, how can we fill that screen 198 00:11:52,400 --> 00:11:55,760 Speaker 1: with the best quality content with the biggest and best 199 00:11:55,760 --> 00:11:57,400 Speaker 1: talent that we can find. And we think if we 200 00:11:57,559 --> 00:11:59,439 Speaker 1: if we can do that, and we can do it consistently, 201 00:11:59,800 --> 00:12:02,439 Speaker 1: and we're grabbing market share now, we're going to hold 202 00:12:02,480 --> 00:12:07,360 Speaker 1: onto that market share as we hit this um, you know, 203 00:12:07,400 --> 00:12:11,000 Speaker 1: inflection point when it comes to the adoption of this technology. 204 00:12:11,240 --> 00:12:14,600 Speaker 1: We think it has tremendous potential. Yeah, I mean it's 205 00:12:14,640 --> 00:12:17,440 Speaker 1: it's I think distribution is the key word, right. There's 206 00:12:17,480 --> 00:12:20,080 Speaker 1: there's people at home that have these headsets. More and 207 00:12:20,160 --> 00:12:23,880 Speaker 1: more will buy them over time as they get higher resolution, 208 00:12:23,920 --> 00:12:27,200 Speaker 1: they're lighter, they're smaller and more comfortable. Um. The other 209 00:12:27,240 --> 00:12:29,400 Speaker 1: piece of it is out of home location base. We're 210 00:12:29,440 --> 00:12:32,240 Speaker 1: talking before we started the podcast about Dreamscape. I think 211 00:12:32,280 --> 00:12:36,880 Speaker 1: location based VR entertainment is growing rapidly um and people 212 00:12:36,880 --> 00:12:40,760 Speaker 1: are realizing that while the home market grows, how do 213 00:12:40,840 --> 00:12:43,319 Speaker 1: we get headsets out into the real world. So people 214 00:12:43,400 --> 00:12:46,840 Speaker 1: understand that this technology exists and that's extremely powerful. So 215 00:12:46,880 --> 00:12:51,679 Speaker 1: the idea of you know, first window at movie theaters 216 00:12:51,679 --> 00:12:55,120 Speaker 1: where you go to a movie of traditional movie, you 217 00:12:55,240 --> 00:12:59,240 Speaker 1: walk out and you realize that there is a VR 218 00:12:59,320 --> 00:13:01,600 Speaker 1: movie theater now the screen next door to that, and 219 00:13:01,679 --> 00:13:05,840 Speaker 1: so building that out we're actually selling tickets. That is 220 00:13:05,880 --> 00:13:08,280 Speaker 1: a core part of our proposition because I think at 221 00:13:08,280 --> 00:13:10,760 Speaker 1: this moment, the home is the home, and now we 222 00:13:10,800 --> 00:13:14,160 Speaker 1: need to build this first window of location based distribution 223 00:13:14,200 --> 00:13:17,040 Speaker 1: because that will really help grow this thing. Well, it's 224 00:13:17,080 --> 00:13:21,920 Speaker 1: also kind of a chicken egg thing, isn't it, Where technology, 225 00:13:22,000 --> 00:13:27,000 Speaker 1: on the one hand has to be there for content 226 00:13:27,160 --> 00:13:30,760 Speaker 1: to flourish, but on the other hand, sometimes it's that 227 00:13:30,880 --> 00:13:34,760 Speaker 1: big piece of hid content that can get the technology 228 00:13:34,800 --> 00:13:37,640 Speaker 1: going and then get the audience go that house cards 229 00:13:37,640 --> 00:13:41,280 Speaker 1: a moment exactly, or I would say I Love Lucy 230 00:13:41,400 --> 00:13:44,160 Speaker 1: might be the better. Yeah, it's a really a new medium, 231 00:13:45,000 --> 00:13:47,679 Speaker 1: whereas I don't feel like Netflix is a different medium 232 00:13:47,679 --> 00:13:50,320 Speaker 1: than telligence, right, it lit up a platform. But you're right, 233 00:13:50,360 --> 00:13:52,720 Speaker 1: it's not. It's not a different iteration of a format. 234 00:13:53,040 --> 00:13:57,560 Speaker 1: I think, UM it is chicken or egg. I think 235 00:13:57,640 --> 00:14:00,640 Speaker 1: time and time again, it has proven that it's not 236 00:14:00,920 --> 00:14:04,200 Speaker 1: about the technology, it's about the utilization of the technology. 237 00:14:04,400 --> 00:14:06,960 Speaker 1: And I think in our minds, these VR movies are 238 00:14:08,360 --> 00:14:14,200 Speaker 1: a really strong first step into powerful narrative storytelling using 239 00:14:14,240 --> 00:14:17,000 Speaker 1: these different tools, and it's just about getting it out 240 00:14:17,000 --> 00:14:19,720 Speaker 1: there to the people. The great thing about VR movies 241 00:14:19,920 --> 00:14:23,120 Speaker 1: as an example of a type of content in VR is, 242 00:14:23,320 --> 00:14:28,280 Speaker 1: unlike gaming, we think that most people would be interested 243 00:14:28,400 --> 00:14:31,640 Speaker 1: in watching a VR movie. It doesn't require, you know, 244 00:14:31,680 --> 00:14:34,480 Speaker 1: expertise in gaming. It doesn't require having to sort of, 245 00:14:34,520 --> 00:14:36,800 Speaker 1: you know, use a controller that maybe you're not familiar with. 246 00:14:36,840 --> 00:14:40,120 Speaker 1: It's it's actually really accessible, and especially with our format, 247 00:14:40,160 --> 00:14:42,640 Speaker 1: which is very much a lean back format. Just like 248 00:14:42,720 --> 00:14:46,040 Speaker 1: you would sit on your couch and watch a TV show, 249 00:14:46,240 --> 00:14:48,520 Speaker 1: you could sit on your couch and put a headset 250 00:14:48,560 --> 00:14:50,720 Speaker 1: on and lean back and watch one of our movies. 251 00:14:51,000 --> 00:14:54,200 Speaker 1: So we think that from UH and an audience perspective, 252 00:14:54,240 --> 00:14:57,080 Speaker 1: it's really easy to jump to jump into these and 253 00:14:57,160 --> 00:15:00,440 Speaker 1: that's really going to help UM you know, our our 254 00:15:00,480 --> 00:15:02,840 Speaker 1: our our our hope and and sort of everything that 255 00:15:03,000 --> 00:15:06,000 Speaker 1: that we're working towards is that this this becomes a 256 00:15:06,280 --> 00:15:08,600 Speaker 1: habit and it becomes a category of content that people 257 00:15:08,600 --> 00:15:10,760 Speaker 1: associate with VR. Right now, that is not the case, 258 00:15:10,800 --> 00:15:12,920 Speaker 1: and so a lot of the work we're doing, I mean, 259 00:15:12,920 --> 00:15:15,720 Speaker 1: the reason we're here talking to you today is really 260 00:15:15,760 --> 00:15:18,720 Speaker 1: to help spread the word that this type of content exists, 261 00:15:19,160 --> 00:15:23,040 Speaker 1: and that from a discover ability standpoint, really helping the 262 00:15:23,160 --> 00:15:27,320 Speaker 1: limit and our future projects really stand out. Well. You know, 263 00:15:27,360 --> 00:15:30,440 Speaker 1: we talked about chicken and egg and how content potentially 264 00:15:30,520 --> 00:15:33,040 Speaker 1: lead the way. But on the other side of the equation, 265 00:15:33,080 --> 00:15:36,720 Speaker 1: the distribution, the technology side, the thing that you depend 266 00:15:36,760 --> 00:15:39,000 Speaker 1: on to get your content out there. Do you think 267 00:15:39,040 --> 00:15:41,600 Speaker 1: things need to happen on that front that will help 268 00:15:41,680 --> 00:15:45,240 Speaker 1: the content things. You're looking out into the marketplace's future 269 00:15:45,240 --> 00:15:47,800 Speaker 1: and saying this needs to happen, and then content is 270 00:15:47,800 --> 00:15:50,720 Speaker 1: really going to start to catch fire for sure. I 271 00:15:50,760 --> 00:15:54,760 Speaker 1: think in a perfect world, every major VR marketplace would 272 00:15:54,800 --> 00:16:00,880 Speaker 1: have the capabilities to to to take our our VR 273 00:16:01,000 --> 00:16:04,160 Speaker 1: movies and sort of display them to the viewer without 274 00:16:05,000 --> 00:16:08,240 Speaker 1: them having to install a standalone app, right just like 275 00:16:08,560 --> 00:16:10,520 Speaker 1: you know, Apple has iTunes built in. It's sort of 276 00:16:10,520 --> 00:16:13,520 Speaker 1: it's built into the platform, and you're just they're presented 277 00:16:13,560 --> 00:16:16,840 Speaker 1: with all of these options and you can purchase the rent, etcetera. 278 00:16:17,080 --> 00:16:19,760 Speaker 1: What's next? What else are you guys doing? Is there 279 00:16:19,840 --> 00:16:25,080 Speaker 1: a whole development slate? Uh, walk me through it. This 280 00:16:25,160 --> 00:16:28,600 Speaker 1: is Rick. Yes, we are. We've been spending the last 281 00:16:28,720 --> 00:16:32,120 Speaker 1: eighteen months actively developing projects. We have a slate right 282 00:16:32,120 --> 00:16:37,080 Speaker 1: now of over fifteen VR movies in different stages. We're 283 00:16:37,160 --> 00:16:42,680 Speaker 1: focusing on different genres, so certainly horror, thriller, action, sci fi, 284 00:16:42,720 --> 00:16:47,080 Speaker 1: even comedy. Um, we're working with incredible filmmakers. Were really 285 00:16:47,080 --> 00:16:52,520 Speaker 1: excited to soon announce more details about that slate. But 286 00:16:52,920 --> 00:16:55,360 Speaker 1: we have been heads down working on this for a 287 00:16:55,400 --> 00:16:58,720 Speaker 1: long time and we are very much excited to start 288 00:16:58,720 --> 00:17:01,800 Speaker 1: bringing more of these things to life. In terms of 289 00:17:02,040 --> 00:17:04,280 Speaker 1: the scale of production, and I know that we're talking 290 00:17:04,480 --> 00:17:08,600 Speaker 1: short form, I'm just curious, budget wise, can you ballpark 291 00:17:08,680 --> 00:17:12,840 Speaker 1: this is VR something that's you know, exponentially more expensive 292 00:17:12,880 --> 00:17:16,359 Speaker 1: than a typical shoot, or maybe equipment prices are reasonable. 293 00:17:16,640 --> 00:17:20,760 Speaker 1: Just curious to get a sense of that reality. It's 294 00:17:20,840 --> 00:17:24,360 Speaker 1: not a hold on, let me let me start over. 295 00:17:24,800 --> 00:17:29,840 Speaker 1: Um without getting into the specifics around our budgets. We 296 00:17:29,920 --> 00:17:34,560 Speaker 1: are very responsible and how we're putting these together. I 297 00:17:34,560 --> 00:17:39,000 Speaker 1: would say, you know, it's closer to the indie film world. 298 00:17:40,000 --> 00:17:43,679 Speaker 1: And remember these are twenty minute movies, and so you know, 299 00:17:43,760 --> 00:17:47,199 Speaker 1: for us, this is in our conversations with filmmakers early on, 300 00:17:47,280 --> 00:17:49,119 Speaker 1: I think we really try and set the stage for 301 00:17:49,200 --> 00:17:51,600 Speaker 1: what this is like. You know, we have to be 302 00:17:51,680 --> 00:17:54,320 Speaker 1: real about where the market is today and where it's going. 303 00:17:54,600 --> 00:17:59,160 Speaker 1: And this is very much a creative outlet, right. This 304 00:17:59,200 --> 00:18:02,880 Speaker 1: is very much a ace too to create something that's 305 00:18:03,040 --> 00:18:05,680 Speaker 1: very different from everything else that you're working on. That's 306 00:18:05,760 --> 00:18:09,240 Speaker 1: sort of core to our our proposition to filmmakers. And 307 00:18:09,320 --> 00:18:11,879 Speaker 1: I think what we find is that in pitching directors, 308 00:18:12,480 --> 00:18:15,840 Speaker 1: um and and and talent across the board, there are 309 00:18:16,119 --> 00:18:20,720 Speaker 1: definitely individuals out there that that pitch resonates right where 310 00:18:20,720 --> 00:18:24,200 Speaker 1: it's it's it's they they want to get their hands 311 00:18:24,200 --> 00:18:27,720 Speaker 1: into something new and innovate in a space where that 312 00:18:27,800 --> 00:18:30,880 Speaker 1: hasn't been done before. I mean that was Robert Rodriguez 313 00:18:30,880 --> 00:18:34,600 Speaker 1: a hundred percent. As soon as he learned that, you know, 314 00:18:34,640 --> 00:18:37,320 Speaker 1: we have the ability to do this, he was all in. 315 00:18:37,640 --> 00:18:40,560 Speaker 1: And so I think luckily we we've had the opportunity 316 00:18:40,680 --> 00:18:44,960 Speaker 1: to meet with many creators that have that that share 317 00:18:45,000 --> 00:18:49,720 Speaker 1: that same mentality. And I'm also curious, how do you 318 00:18:49,760 --> 00:18:52,800 Speaker 1: get a director the caliber of Robert Rodriguez to do 319 00:18:52,880 --> 00:18:55,520 Speaker 1: something like this. Did he come to you saying, hey, 320 00:18:55,560 --> 00:18:57,320 Speaker 1: I want to do VR or do you come to 321 00:18:57,400 --> 00:19:00,320 Speaker 1: him just curious to get a sense of the genesis. Sure, 322 00:19:00,359 --> 00:19:02,159 Speaker 1: I think it speaks to what Rick saying. You know, 323 00:19:02,320 --> 00:19:05,120 Speaker 1: we've met a lot of film directors. I'd say there 324 00:19:05,280 --> 00:19:09,320 Speaker 1: is a fraction, not a small fraction. I'd say twenty. 325 00:19:10,119 --> 00:19:13,560 Speaker 1: Those of those talent need to be doing something innovative. 326 00:19:13,680 --> 00:19:15,960 Speaker 1: You know, Yes, they do their big studio movies, but 327 00:19:16,080 --> 00:19:19,880 Speaker 1: in between time, they want to be pushing technology forward. 328 00:19:19,880 --> 00:19:22,440 Speaker 1: They want to be pushing storytelling forward. So we flew 329 00:19:22,480 --> 00:19:25,480 Speaker 1: down to Austin Um. It was while he was shooting 330 00:19:25,520 --> 00:19:28,920 Speaker 1: shooting Alida, I think um And so we walked around 331 00:19:28,920 --> 00:19:31,679 Speaker 1: the Alita set with him, We talked about VR. He 332 00:19:31,800 --> 00:19:35,359 Speaker 1: brought up his son, Racer Max, who co wrote the 333 00:19:35,359 --> 00:19:38,399 Speaker 1: script with him, who's really big into VR. And I 334 00:19:38,440 --> 00:19:42,720 Speaker 1: think he saw this as an opportunity to yes, develop 335 00:19:42,840 --> 00:19:45,560 Speaker 1: new storytelling techniques with new technology, but also speak to 336 00:19:45,600 --> 00:19:50,679 Speaker 1: a younger audience. That you know is into this new stuff, right, 337 00:19:50,640 --> 00:19:52,760 Speaker 1: and so I think, as as a storyteller, you want 338 00:19:52,760 --> 00:19:55,240 Speaker 1: to stay relevant to all audiences, are as many people 339 00:19:55,280 --> 00:19:58,879 Speaker 1: as possible. And so we were down there, he really 340 00:19:59,000 --> 00:20:00,960 Speaker 1: understood what we were wanted to do pretty quickly. He 341 00:20:01,040 --> 00:20:06,080 Speaker 1: understood the advantage of what our format was giving against 342 00:20:06,080 --> 00:20:09,359 Speaker 1: a full three sixty video experience, and so he really 343 00:20:09,359 --> 00:20:13,159 Speaker 1: blamed onto that. We said, you know, we want to 344 00:20:13,160 --> 00:20:16,080 Speaker 1: make a twenty minute film. We really need stars in 345 00:20:16,119 --> 00:20:18,280 Speaker 1: this because that's one of that's one of the promises 346 00:20:18,280 --> 00:20:20,560 Speaker 1: to our audiences that we want to start, right, is like, 347 00:20:20,640 --> 00:20:24,239 Speaker 1: let's get recognizable talent in signature roles um. And so 348 00:20:24,400 --> 00:20:26,000 Speaker 1: you know, he shook his head and was like, okay, 349 00:20:26,000 --> 00:20:27,280 Speaker 1: I get it. And so we got on a plane 350 00:20:27,280 --> 00:20:30,040 Speaker 1: and we came back to l a UM and within 351 00:20:30,080 --> 00:20:33,960 Speaker 1: a couple of weeks we had a script and UM, 352 00:20:34,160 --> 00:20:37,240 Speaker 1: Michelle Rodriguez wanted to be in it. And so obviously 353 00:20:37,240 --> 00:20:40,000 Speaker 1: that came through Robert and he has his close collaborators 354 00:20:40,000 --> 00:20:42,240 Speaker 1: that are in his orbit on a regular basis and 355 00:20:42,680 --> 00:20:44,439 Speaker 1: he can go to them and trust them, and a 356 00:20:44,440 --> 00:20:46,359 Speaker 1: lot of those people just like him, they want to 357 00:20:46,359 --> 00:20:49,920 Speaker 1: be doing cool new stuff. UM and from there, we 358 00:20:50,320 --> 00:20:52,480 Speaker 1: you know, from there, we just it went forward. We 359 00:20:52,600 --> 00:20:54,320 Speaker 1: ended up doing a test shoot to make sure that 360 00:20:54,359 --> 00:20:56,480 Speaker 1: we could Robert could get all those shots that he 361 00:20:56,520 --> 00:20:58,879 Speaker 1: wanted to and start to develop this film language with 362 00:20:58,880 --> 00:21:01,679 Speaker 1: our camera system, and then we shot at at the 363 00:21:01,720 --> 00:21:06,320 Speaker 1: top of two. One last question. You guys were embedded 364 00:21:06,359 --> 00:21:10,680 Speaker 1: at a so called traditional Hollywood company at st X. 365 00:21:11,240 --> 00:21:13,879 Speaker 1: When you look out at the future of VR, do 366 00:21:13,960 --> 00:21:17,199 Speaker 1: you see Hollywood position to continue the track record it 367 00:21:17,280 --> 00:21:20,399 Speaker 1: has built up in film and television or do you 368 00:21:20,600 --> 00:21:23,400 Speaker 1: think maybe it's not an either or that we're going 369 00:21:23,480 --> 00:21:26,760 Speaker 1: to see sort of a new Hollywood emerge in terms 370 00:21:26,800 --> 00:21:30,760 Speaker 1: of VR production. Well, I think I think it's gonna 371 00:21:30,800 --> 00:21:32,200 Speaker 1: live next to it. Right. It's just like when we 372 00:21:32,280 --> 00:21:34,200 Speaker 1: were at Maker Studios. I think a lot of people 373 00:21:34,200 --> 00:21:36,680 Speaker 1: when digital was coming up and short form was really 374 00:21:36,680 --> 00:21:38,439 Speaker 1: big and there was a lot of funding going into it, 375 00:21:38,480 --> 00:21:41,119 Speaker 1: people were staying our TV's dad, look at the you know, 376 00:21:41,119 --> 00:21:43,440 Speaker 1: look at the ratings that are plummeting. Digital is gonna 377 00:21:43,480 --> 00:21:45,680 Speaker 1: take over short form and that was never going to 378 00:21:45,720 --> 00:21:48,040 Speaker 1: be the case, right, I think short forms sitting next 379 00:21:48,119 --> 00:21:51,119 Speaker 1: to sits next to TV, which sits next to film 380 00:21:51,240 --> 00:21:53,600 Speaker 1: six to six, next to theater and so I think 381 00:21:53,680 --> 00:21:56,719 Speaker 1: VR is just another iteration of telling stories. I think 382 00:21:56,760 --> 00:22:00,440 Speaker 1: it will be complementary. I think, you know, now, we're 383 00:22:00,440 --> 00:22:03,880 Speaker 1: working with established directors that have a voice. I think 384 00:22:03,880 --> 00:22:07,480 Speaker 1: the Kubricks and the Spielberg's of VR are probably twelve 385 00:22:07,520 --> 00:22:11,600 Speaker 1: years old, and they're growing up watching VR and playing VR, 386 00:22:11,720 --> 00:22:14,520 Speaker 1: and they're gonna have They're gonna have a take that 387 00:22:14,800 --> 00:22:17,600 Speaker 1: is completely different and doesn't even exist today. So I 388 00:22:17,640 --> 00:22:21,919 Speaker 1: think while we're waiting for those for those superstars to 389 00:22:21,960 --> 00:22:25,000 Speaker 1: go to college and study UM or not go to 390 00:22:25,040 --> 00:22:27,399 Speaker 1: college and start making these things out of high school, 391 00:22:27,600 --> 00:22:31,600 Speaker 1: I think we're leaning on the people who can evoke 392 00:22:31,680 --> 00:22:34,480 Speaker 1: the most emotion and tell the best stories, and I 393 00:22:34,520 --> 00:22:37,040 Speaker 1: think it will just be a balance moving forward. Well, 394 00:22:37,080 --> 00:22:39,800 Speaker 1: I'm looking forward to seeing how that future unfolds, and 395 00:22:39,800 --> 00:22:41,359 Speaker 1: I'm sure you guys will be in the thick of it. 396 00:22:41,600 --> 00:22:43,960 Speaker 1: Best of luck and thanks for coming in, Thanks for 397 00:22:44,000 --> 00:22:49,119 Speaker 1: having us, Thank you, and now a special bonus segment 398 00:22:49,200 --> 00:22:52,640 Speaker 1: to this podcast episode. A recurring theme in my interview 399 00:22:52,640 --> 00:22:55,239 Speaker 1: with the STX Surreal guys was how VR is a 400 00:22:55,280 --> 00:22:57,879 Speaker 1: medium that will come of age with a younger generation. 401 00:22:58,600 --> 00:23:01,040 Speaker 1: So I thought better did check in with their own 402 00:23:01,080 --> 00:23:04,080 Speaker 1: sense of the VR marketplace. Then my own eleven year 403 00:23:04,119 --> 00:23:07,359 Speaker 1: old son, Max Wallenstein, is a fifth grader here in 404 00:23:07,520 --> 00:23:10,560 Speaker 1: l a author of his own graphic novel, an accomplished 405 00:23:10,560 --> 00:23:13,720 Speaker 1: Buku lele player, and champion of the school spelling be 406 00:23:14,600 --> 00:23:19,439 Speaker 1: Thanks for fitting me into your busy schedule, Max, Thank you. Andy. Okay, 407 00:23:19,560 --> 00:23:22,679 Speaker 1: just this once, for now, I'll let you call me Andy. 408 00:23:22,840 --> 00:23:26,840 Speaker 1: We'll do without the daddy part. So you watch a 409 00:23:26,880 --> 00:23:28,680 Speaker 1: lot of VR. We've done a lot of that. We've 410 00:23:28,720 --> 00:23:32,000 Speaker 1: got an Oculus go and hone and go to some 411 00:23:32,080 --> 00:23:35,240 Speaker 1: of the location based VR stuff out there. But let's 412 00:23:35,280 --> 00:23:37,359 Speaker 1: start with the limit, which I just talked about in 413 00:23:37,400 --> 00:23:41,119 Speaker 1: this interview. What did you think of that? Um, it 414 00:23:41,200 --> 00:23:43,800 Speaker 1: was really cool. It's nothing like I've really ever seen. 415 00:23:43,840 --> 00:23:46,920 Speaker 1: It's not like you're watching a movie. Um, it's kind 416 00:23:46,920 --> 00:23:49,080 Speaker 1: of like you're in the movie. It's yeah, you're part 417 00:23:49,119 --> 00:23:51,439 Speaker 1: of it. You're a character in it, you're sort of 418 00:23:51,760 --> 00:23:53,960 Speaker 1: the main character. And so you thought that was interesting. 419 00:23:55,160 --> 00:23:59,760 Speaker 1: And do you think that movies have a place in 420 00:24:00,000 --> 00:24:06,640 Speaker 1: a true reality? Do I think movies have a place? Um? Yeah, movies, 421 00:24:07,560 --> 00:24:11,040 Speaker 1: they'd be great, and virtual reality I think that it 422 00:24:11,080 --> 00:24:13,960 Speaker 1: would be It's really cool. Because like you'll usually see 423 00:24:14,000 --> 00:24:17,080 Speaker 1: movies like that, you've never seen that. It's, um it's 424 00:24:17,119 --> 00:24:19,159 Speaker 1: like a big step from what it usually is. So 425 00:24:19,240 --> 00:24:23,000 Speaker 1: that's that's cool. Okay. Well, like I said, we've got 426 00:24:23,040 --> 00:24:26,120 Speaker 1: a device at home, how often would you say you 427 00:24:26,240 --> 00:24:29,000 Speaker 1: use VR? UM? Well, I used to use it a 428 00:24:29,000 --> 00:24:31,080 Speaker 1: lot when I got it, I was like, oh my god, 429 00:24:31,119 --> 00:24:33,760 Speaker 1: this is amazing. But now I've done it seven million times, 430 00:24:33,800 --> 00:24:35,639 Speaker 1: so I use it once in a blue moon. So 431 00:24:35,640 --> 00:24:38,800 Speaker 1: it's like the novelty is worn off. Yeah, yeah, I see. 432 00:24:38,840 --> 00:24:42,120 Speaker 1: My theory is is that just isn't enough good content 433 00:24:42,240 --> 00:24:44,359 Speaker 1: out there. Do you think if there was more you 434 00:24:44,400 --> 00:24:49,120 Speaker 1: would probably use VR more often? Yeah? So the oculus 435 00:24:49,800 --> 00:24:53,359 Speaker 1: UM we have is not the best. Um it doesn't 436 00:24:53,480 --> 00:24:55,760 Speaker 1: have a lot of things, doesn't have a lot of 437 00:24:55,800 --> 00:24:58,920 Speaker 1: like things you can down the things that I use 438 00:24:59,000 --> 00:25:02,479 Speaker 1: and watch. Um. So yeah, I think that in the 439 00:25:02,520 --> 00:25:05,200 Speaker 1: future will have more stuff that I can use and 440 00:25:05,240 --> 00:25:08,600 Speaker 1: will be better. Well what did you like? You said 441 00:25:08,640 --> 00:25:10,919 Speaker 1: you like the limit? What else out there in VR 442 00:25:11,040 --> 00:25:14,080 Speaker 1: do you enjoy? So I like that there's um Netflix 443 00:25:14,119 --> 00:25:18,119 Speaker 1: because that's something I like and I watched, So so 444 00:25:18,240 --> 00:25:22,160 Speaker 1: we should know that Netflix VR. You're not Netflix doesn't 445 00:25:22,200 --> 00:25:25,440 Speaker 1: have VR content. You're able to just watch the usual 446 00:25:25,520 --> 00:25:29,600 Speaker 1: Netflix but in a VR environment. So that's cool, but 447 00:25:29,680 --> 00:25:32,320 Speaker 1: that's not really what VR helmets are for. Yes, it's 448 00:25:32,359 --> 00:25:36,040 Speaker 1: not like you're in the right the setting. It's not 449 00:25:36,119 --> 00:25:38,840 Speaker 1: like The Limit. Now you've also done what's known as 450 00:25:38,920 --> 00:25:42,240 Speaker 1: location based VR, which is you don't just watch VR 451 00:25:42,240 --> 00:25:43,959 Speaker 1: and the helmet at home, you go to like a 452 00:25:44,000 --> 00:25:48,760 Speaker 1: special place. What have you done on that front? Um, 453 00:25:48,880 --> 00:25:55,359 Speaker 1: So I gotta um dream escape, um explain what that is. Yeah, 454 00:25:55,480 --> 00:25:58,880 Speaker 1: so it's like it's VR, but it's like it's like 455 00:25:58,960 --> 00:26:01,679 Speaker 1: in a building as or and um, you can be 456 00:26:01,840 --> 00:26:05,679 Speaker 1: in like different movies, like kind of like The Limit, 457 00:26:06,240 --> 00:26:09,320 Speaker 1: and you can be with like, uh five other people 458 00:26:09,960 --> 00:26:12,680 Speaker 1: and you're like sort of all at a mission movie 459 00:26:13,280 --> 00:26:16,080 Speaker 1: and like one room, and it's not like a nauseous 460 00:26:16,119 --> 00:26:20,720 Speaker 1: experiment that like like that your own one at home 461 00:26:20,840 --> 00:26:24,680 Speaker 1: might be. It's like you're not like really seeing it. 462 00:26:24,680 --> 00:26:27,359 Speaker 1: It's not like you're standing in the actual place. So 463 00:26:27,400 --> 00:26:30,040 Speaker 1: it's not it's like regularly standing. It's not. It's really 464 00:26:30,200 --> 00:26:32,760 Speaker 1: I think it's better. Yeah, I I did it with you, 465 00:26:32,800 --> 00:26:34,880 Speaker 1: and I know you've done it a number of times 466 00:26:34,880 --> 00:26:38,120 Speaker 1: since then. Do you think that that kind of VR 467 00:26:38,240 --> 00:26:42,440 Speaker 1: has more potential than the helmet stuff at home. UM. 468 00:26:42,480 --> 00:26:44,639 Speaker 1: I think they both have a lot of potential. I 469 00:26:44,680 --> 00:26:48,640 Speaker 1: think the helmet that you can use at home UM 470 00:26:49,040 --> 00:26:52,800 Speaker 1: can always be updated and made better and have more 471 00:26:52,840 --> 00:26:57,320 Speaker 1: options and more updates UM. And yeah, I think location 472 00:26:57,400 --> 00:27:02,679 Speaker 1: based it will also improve too over years. So do 473 00:27:02,720 --> 00:27:05,120 Speaker 1: you think when you think, like five ten years out 474 00:27:05,240 --> 00:27:08,240 Speaker 1: and you get older, that you will be watching say 475 00:27:08,280 --> 00:27:11,439 Speaker 1: as much virtual reality as you do like movies or 476 00:27:11,480 --> 00:27:15,800 Speaker 1: YouTube or Netflix UM as I do now? Yeah? Well no, no, 477 00:27:15,920 --> 00:27:17,920 Speaker 1: I mean, do you do you think you'll do much 478 00:27:17,960 --> 00:27:19,880 Speaker 1: more than you do now, because as you made clear, 479 00:27:20,000 --> 00:27:22,199 Speaker 1: you don't watch much now because there's not much content 480 00:27:22,240 --> 00:27:26,920 Speaker 1: to watch. I think I'll probably do more because it's 481 00:27:26,920 --> 00:27:29,840 Speaker 1: going to be more updated and more improved and you 482 00:27:29,880 --> 00:27:33,080 Speaker 1: can do more things, and it's probably gonna be like, 483 00:27:33,480 --> 00:27:35,639 Speaker 1: you know, like everyone's gonna be into it. It's going 484 00:27:35,720 --> 00:27:39,000 Speaker 1: to be like right now, VR is like the biggest 485 00:27:39,000 --> 00:27:42,080 Speaker 1: thing and it has to grow and more people use it. 486 00:27:42,160 --> 00:27:44,600 Speaker 1: So yeah, the thing I think is going to help 487 00:27:44,880 --> 00:27:48,440 Speaker 1: is if they make the helmets to the point where 488 00:27:48,440 --> 00:27:51,560 Speaker 1: they're as light as glasses or not even helmets at all. 489 00:27:51,720 --> 00:27:53,600 Speaker 1: That I think could be the big deal. What do 490 00:27:53,920 --> 00:27:56,760 Speaker 1: you think when you do you think that's possible? Yeah, 491 00:27:56,800 --> 00:27:58,800 Speaker 1: I don't really. I don't really sort of care in 492 00:27:58,840 --> 00:28:02,640 Speaker 1: that department of way size, right, Although you mentioned nausea 493 00:28:02,920 --> 00:28:05,720 Speaker 1: sometimes a problem because I sometimes feel that good time. 494 00:28:05,800 --> 00:28:10,040 Speaker 1: I don't feel naucha, but it's a problem for many people. So, um, 495 00:28:10,240 --> 00:28:12,800 Speaker 1: I mean would you think that lighter, um how much 496 00:28:12,840 --> 00:28:15,080 Speaker 1: would help? Well? I don't think with nausea, but I 497 00:28:15,119 --> 00:28:18,679 Speaker 1: think in general people don't necessarily like bulky equipment and 498 00:28:18,680 --> 00:28:21,920 Speaker 1: that less of that, I think it becomes something that 499 00:28:21,960 --> 00:28:26,359 Speaker 1: more people might be interested. Like thinking about three D glasses. 500 00:28:26,400 --> 00:28:29,439 Speaker 1: Remember like that was hot for like two minutes for 501 00:28:29,480 --> 00:28:32,520 Speaker 1: people for watching televisions, and you and I tried that 502 00:28:32,640 --> 00:28:35,280 Speaker 1: and that market completely went away because people don't want 503 00:28:35,280 --> 00:28:38,520 Speaker 1: to put three D glasses on in their house. Yeah 504 00:28:38,800 --> 00:28:42,400 Speaker 1: that was Yeah, that wasn't that amazing? Um that sort 505 00:28:42,400 --> 00:28:45,600 Speaker 1: of wear it off? Yea. Hopefully VR will not end 506 00:28:45,680 --> 00:28:48,680 Speaker 1: up where three DTV was. Well, Max, I thank you 507 00:28:48,760 --> 00:28:52,840 Speaker 1: for sharing your insights. Uh, come back to the podcast anytime. 508 00:28:53,040 --> 00:28:58,640 Speaker 1: Thank you. This has been another episode of Strictly Business. 509 00:28:58,800 --> 00:29:01,400 Speaker 1: Tune in next week for an They're helping a scintillating 510 00:29:01,400 --> 00:29:04,800 Speaker 1: conversation with media movers and shakers, and please make sure 511 00:29:04,880 --> 00:29:08,920 Speaker 1: you subscribe to the podcast to hear future episodes. Also 512 00:29:09,160 --> 00:29:11,600 Speaker 1: leave a review in Apple Podcast let us know how 513 00:29:11,600 --> 00:29:12,040 Speaker 1: we're doing.