1 00:00:02,520 --> 00:00:07,080 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. 2 00:00:07,360 --> 00:00:10,280 Speaker 2: Marja Sparrange is with us. He's of course head of 3 00:00:10,320 --> 00:00:13,680 Speaker 2: the sixteen billion dollar market CAAP automaker. We're talking about Rivian. 4 00:00:13,760 --> 00:00:15,960 Speaker 2: We talk about this company all the time with us 5 00:00:16,000 --> 00:00:18,680 Speaker 2: at Bloomberg Tech Summit here in San Francisco, and we 6 00:00:18,760 --> 00:00:22,239 Speaker 2: have Ed Ludlow, a member of our team cost of 7 00:00:22,440 --> 00:00:25,960 Speaker 2: Bloomberg Technology who knows this company so well. Hey, one 8 00:00:25,960 --> 00:00:28,240 Speaker 2: thing I want to start with Rja is there's a 9 00:00:28,240 --> 00:00:31,040 Speaker 2: lot going on today, the bromance in the White House 10 00:00:31,080 --> 00:00:34,320 Speaker 2: between Elon and Donald Trump. It seems like it's over 11 00:00:35,800 --> 00:00:36,760 Speaker 2: and it's not going well. 12 00:00:36,800 --> 00:00:39,440 Speaker 3: So I'm just curious have you been able to kind 13 00:00:39,440 --> 00:00:42,199 Speaker 3: of win market share or anything as a result of 14 00:00:42,280 --> 00:00:47,400 Speaker 3: kind of Elon's position at DOGE And I'm just curious 15 00:00:47,400 --> 00:00:48,760 Speaker 3: how it might play out here. 16 00:00:49,600 --> 00:00:53,160 Speaker 4: Yeah, I mean I think Teslamon, Yeah, I think in general, 17 00:00:53,200 --> 00:00:57,840 Speaker 4: it's the thing that's been surprised is just how politicize 18 00:00:58,480 --> 00:00:59,800 Speaker 4: A lot of things have be common. So I'll let 19 00:00:59,840 --> 00:01:03,480 Speaker 4: you equals become politicized. Specific brands within the electric vehicles 20 00:01:03,520 --> 00:01:05,920 Speaker 4: pace to politicized, and so what we've tried to do 21 00:01:05,959 --> 00:01:08,720 Speaker 4: as a brand really really focused on is to focus 22 00:01:08,760 --> 00:01:11,119 Speaker 4: on what we stand for, the products, the ratch meets 23 00:01:11,160 --> 00:01:14,640 Speaker 4: and and you know, there's a famous Michael Jordan quote 24 00:01:14,640 --> 00:01:17,800 Speaker 4: which is we have Republicans that you know, he said, 25 00:01:18,040 --> 00:01:20,760 Speaker 4: Republicans and Democrats both by Nikes. And it's the same 26 00:01:20,760 --> 00:01:22,480 Speaker 4: thing with Rivians. I'll go to Rivian events. I was 27 00:01:22,520 --> 00:01:25,840 Speaker 4: just in New York yesterday and yeah, there's it's such 28 00:01:25,840 --> 00:01:30,320 Speaker 4: a beautiful mix of backgrounds, perspectives, cultures that are drawn 29 00:01:30,400 --> 00:01:32,679 Speaker 4: to what we're building as a brand. Right and we're 30 00:01:32,680 --> 00:01:34,760 Speaker 4: about to launch what we call R two, which is 31 00:01:34,800 --> 00:01:37,240 Speaker 4: a lower priced vehicle starts at forty five thousand dollars 32 00:01:37,840 --> 00:01:41,320 Speaker 4: and that product will even you know, broaden the aperture 33 00:01:41,360 --> 00:01:41,760 Speaker 4: even more. 34 00:01:42,000 --> 00:01:44,319 Speaker 5: And so I think what Kars asking is if there's 35 00:01:44,520 --> 00:01:47,840 Speaker 5: net positive effect for you from this environment on sales 36 00:01:48,960 --> 00:01:49,760 Speaker 5: and pre orders. 37 00:01:50,360 --> 00:01:51,720 Speaker 4: I think that's what she was asking. 38 00:01:52,400 --> 00:01:53,840 Speaker 5: I think you were benefiting from this. 39 00:01:53,920 --> 00:01:57,000 Speaker 2: Environment to test some movement. Have you benefited from it? 40 00:01:57,880 --> 00:01:59,280 Speaker 4: I think there are a lot of customers that are 41 00:01:59,280 --> 00:02:00,920 Speaker 4: looking for a brand I want to connect with, so 42 00:02:00,920 --> 00:02:02,080 Speaker 4: that we're seeing that for sure. 43 00:02:02,840 --> 00:02:04,920 Speaker 1: Sort of on that and thinking about the politics of 44 00:02:04,960 --> 00:02:07,120 Speaker 1: this rare earth. I mean, you and the team have 45 00:02:07,200 --> 00:02:09,600 Speaker 1: been really clear that you've been working to educate the 46 00:02:09,600 --> 00:02:12,840 Speaker 1: Trump administration when it comes to the complexities around processing 47 00:02:12,919 --> 00:02:15,000 Speaker 1: rare earth here in the US. We did hear from 48 00:02:15,040 --> 00:02:17,520 Speaker 1: the President earlier today after a call with President Chiji 49 00:02:17,560 --> 00:02:19,799 Speaker 1: and Pang. He said there should no longer be any 50 00:02:19,880 --> 00:02:23,400 Speaker 1: questions respecting the complexity of rare earth's products. Are you 51 00:02:23,440 --> 00:02:25,960 Speaker 1: still concerned about accessibility to rare earth? 52 00:02:26,639 --> 00:02:29,920 Speaker 4: Well, first, I'd say I appreciate that the administration recognizes 53 00:02:30,000 --> 00:02:32,359 Speaker 4: this is an issue that's important, and I think that 54 00:02:32,960 --> 00:02:34,520 Speaker 4: we've done a lot of work and smell a lot 55 00:02:34,520 --> 00:02:38,240 Speaker 4: of time with the administration on this topic. I think 56 00:02:38,280 --> 00:02:43,640 Speaker 4: this is perhaps one of the biggest topics surrounding you know, 57 00:02:43,680 --> 00:02:47,920 Speaker 4: the trade tensions with China. Well, it's well documented that 58 00:02:47,960 --> 00:02:51,400 Speaker 4: a vast majority of the world's processing for these rare 59 00:02:51,400 --> 00:02:55,560 Speaker 4: earth metals happens in China. So this is something that 60 00:02:55,760 --> 00:02:57,600 Speaker 4: you know, we're going to continue to be very focused on, 61 00:02:57,760 --> 00:03:00,240 Speaker 4: continue to have concerns about until we start to see 62 00:03:00,280 --> 00:03:00,799 Speaker 4: it really move. 63 00:03:00,960 --> 00:03:01,959 Speaker 1: What's your backup plan. 64 00:03:03,800 --> 00:03:05,120 Speaker 4: Which we have many backup playing. 65 00:03:05,120 --> 00:03:07,320 Speaker 1: You can't get access to these rare earths for some 66 00:03:07,520 --> 00:03:10,200 Speaker 1: raison an extended period of time, which are essential in 67 00:03:10,320 --> 00:03:11,600 Speaker 1: making evs and batteries. 68 00:03:11,800 --> 00:03:13,800 Speaker 4: What do you do? So what we've we've done, we've 69 00:03:13,800 --> 00:03:16,240 Speaker 4: spent time on over the last several months, is to 70 00:03:16,320 --> 00:03:21,040 Speaker 4: build alternative supply chains. But they're not they're not elegant 71 00:03:21,320 --> 00:03:24,600 Speaker 4: because they're not set up for scale, and and a 72 00:03:24,639 --> 00:03:27,600 Speaker 4: lot of people beyond us are also trying to build 73 00:03:27,639 --> 00:03:31,240 Speaker 4: these alternative supply chains. So I think, you know, the 74 00:03:31,320 --> 00:03:34,080 Speaker 4: hope is that in the short to medium term we 75 00:03:34,200 --> 00:03:37,040 Speaker 4: see this open back up. And I think in the 76 00:03:37,080 --> 00:03:39,640 Speaker 4: long term we're probably going to see both investment into 77 00:03:39,640 --> 00:03:43,200 Speaker 4: building earth capacity outside of China and then innovation to 78 00:03:43,240 --> 00:03:45,560 Speaker 4: remove rare earths from products. You know, So if you 79 00:03:45,640 --> 00:03:48,200 Speaker 4: take in an electric vehicle, the reason this is so 80 00:03:48,200 --> 00:03:51,720 Speaker 4: important is the motors use permanent magnets. Then permanent magnets 81 00:03:51,760 --> 00:03:55,200 Speaker 4: have earth metals, you know, things like dysprosium, you know, 82 00:03:55,200 --> 00:03:57,560 Speaker 4: all those things on the periodic table that you forget 83 00:03:57,560 --> 00:04:01,840 Speaker 4: about there. Yeah, yeah, but those those rare battles are 84 00:04:02,000 --> 00:04:04,160 Speaker 4: needed in the magnets. But you can create an electro 85 00:04:04,280 --> 00:04:07,160 Speaker 4: magnet to power the rotor, you know, the rotors a 86 00:04:07,160 --> 00:04:08,840 Speaker 4: spinning part of the motor. But then you've got to 87 00:04:08,840 --> 00:04:10,440 Speaker 4: get power to the rotors, so that you can do 88 00:04:10,480 --> 00:04:12,160 Speaker 4: it with a brush, you can do it with induction, 89 00:04:12,680 --> 00:04:15,440 Speaker 4: So it's a more complex motor product, but it does 90 00:04:15,520 --> 00:04:17,640 Speaker 4: remove the complexity of global trade. 91 00:04:17,480 --> 00:04:19,599 Speaker 2: Around or is that a little bit time away. 92 00:04:20,080 --> 00:04:23,880 Speaker 4: Yeah, it's not gonna you can't flip your design over overnight. 93 00:04:23,960 --> 00:04:25,479 Speaker 4: But I would say I think a lot of the 94 00:04:25,520 --> 00:04:29,279 Speaker 4: arto industry is going to start finding innovative ways that 95 00:04:29,360 --> 00:04:32,120 Speaker 4: are perhaps maybe be a little more expensive. That reduced 96 00:04:32,120 --> 00:04:32,599 Speaker 4: the RELI. 97 00:04:32,440 --> 00:04:34,400 Speaker 5: Once somewhere people wonder how nimble you are there, Like, 98 00:04:34,400 --> 00:04:36,440 Speaker 5: do you remember when we first met seven years ago 99 00:04:37,040 --> 00:04:40,000 Speaker 5: with respect your suppliers really wouldn't engage with you because 100 00:04:40,040 --> 00:04:43,960 Speaker 5: of scale. So if you have had to pivot a 101 00:04:44,000 --> 00:04:46,960 Speaker 5: little bit because of policy, particularly for planning that are two, 102 00:04:47,600 --> 00:04:50,400 Speaker 5: have you been able to get your spires to listen 103 00:04:50,480 --> 00:04:55,000 Speaker 5: to you and be effect to change what's changed? 104 00:04:56,160 --> 00:04:58,000 Speaker 4: I mean, yeah, we've talked about the slide. I mean 105 00:04:58,040 --> 00:05:01,320 Speaker 4: our relationship was suppliers. A leverage we have with those 106 00:05:01,320 --> 00:05:04,200 Speaker 4: suppliers is so much stronger today with our two and 107 00:05:04,240 --> 00:05:06,440 Speaker 4: what's to come than what we had, you know in 108 00:05:06,480 --> 00:05:10,480 Speaker 4: twenty nineteen or twenty twenty, even twenty eighteen. But I'd 109 00:05:10,520 --> 00:05:14,360 Speaker 4: say the thing that's really helpful for us in our 110 00:05:14,400 --> 00:05:17,320 Speaker 4: two is it's not as if this is a surprise 111 00:05:17,400 --> 00:05:20,320 Speaker 4: we saw, you know, if you're going into summer of 112 00:05:20,400 --> 00:05:22,680 Speaker 4: last year, we saw some of these tensions already rising 113 00:05:22,720 --> 00:05:25,159 Speaker 4: between the United States and China, and that was as 114 00:05:25,200 --> 00:05:28,600 Speaker 4: we're planning for and sourcing our two. So we contemplated 115 00:05:29,240 --> 00:05:32,840 Speaker 4: and in many ways anticipated a lot of these situations 116 00:05:32,839 --> 00:05:34,960 Speaker 4: we're now dealing with in terms of tariffs, in terms 117 00:05:35,000 --> 00:05:38,719 Speaker 4: of trade restrictions happening. So in the medium to long term, 118 00:05:38,800 --> 00:05:42,240 Speaker 4: it's we're pretty well covered. In the short to medium term, 119 00:05:42,920 --> 00:05:45,640 Speaker 4: you know, things get shut off. That's really challenging. And 120 00:05:45,680 --> 00:05:47,680 Speaker 4: so that's where I think the rare challenge is that 121 00:05:47,720 --> 00:05:51,159 Speaker 4: if this this happens, were it's off, it just creates 122 00:05:51,160 --> 00:05:53,800 Speaker 4: a lot of pressure on a very thin non China 123 00:05:53,800 --> 00:05:54,400 Speaker 4: supply chain. 124 00:05:54,880 --> 00:05:56,800 Speaker 5: I still think there's a lot of interest in Rivian. 125 00:05:56,960 --> 00:05:58,640 Speaker 5: What I hear is there's also a lot of interest 126 00:05:58,680 --> 00:06:03,520 Speaker 5: in also Chrome ability spin off. Would you consider kind 127 00:06:03,520 --> 00:06:06,160 Speaker 5: of de risking yourselves a little bit by allowing outside 128 00:06:06,160 --> 00:06:10,039 Speaker 5: investors to write you a check into that venture and 129 00:06:10,040 --> 00:06:12,440 Speaker 5: then get you some capital, or de risk your own 130 00:06:12,480 --> 00:06:13,640 Speaker 5: balance sheet in that respect. 131 00:06:14,320 --> 00:06:20,440 Speaker 4: So we spun this micromobility portion of rivine out and 132 00:06:20,480 --> 00:06:23,040 Speaker 4: we actually raised outside capitals. We brought okay, we brought 133 00:06:23,080 --> 00:06:24,800 Speaker 4: one hundred and five million dollars in at the. 134 00:06:24,760 --> 00:06:28,159 Speaker 1: Start of the year, which is from a CLIPS which. 135 00:06:28,000 --> 00:06:30,040 Speaker 4: Is from a Clipse exact right, and so it's now 136 00:06:30,080 --> 00:06:33,480 Speaker 4: independently financed from Ribbune and it's you know, it's a 137 00:06:33,560 --> 00:06:35,280 Speaker 4: really exciting set of products. We're going to show those 138 00:06:35,279 --> 00:06:36,200 Speaker 4: products in the fall. 139 00:06:36,240 --> 00:06:38,719 Speaker 5: But with the venture, look at even further outside capital 140 00:06:38,839 --> 00:06:39,800 Speaker 5: to get going a little bit. 141 00:06:39,920 --> 00:06:42,719 Speaker 4: We could, yeah, we could, but we're really happy with 142 00:06:42,720 --> 00:06:45,720 Speaker 4: where it is. It's it's exciting to build a new 143 00:06:45,720 --> 00:06:48,960 Speaker 4: business with the strength of all the Riview technologies and 144 00:06:49,000 --> 00:06:49,480 Speaker 4: starting right. 145 00:06:49,839 --> 00:06:52,039 Speaker 2: I said thirty seconds at the end to wrap up 146 00:06:52,080 --> 00:06:54,520 Speaker 2: our So with everything that's going on from the administration 147 00:06:54,680 --> 00:06:56,800 Speaker 2: kind of push back, it feels like against alternative energy 148 00:06:56,839 --> 00:06:59,479 Speaker 2: at EBS. Do you think it's a real setback or 149 00:07:00,120 --> 00:07:02,320 Speaker 2: things will keep moving and forgive me, it's just about. 150 00:07:02,040 --> 00:07:06,400 Speaker 4: The reason thirty seconds, All right, go Look, I think 151 00:07:07,160 --> 00:07:09,120 Speaker 4: I think there's a lot of noise in the short term, 152 00:07:09,240 --> 00:07:11,800 Speaker 4: but the end state is still really clear. The world's 153 00:07:11,840 --> 00:07:16,640 Speaker 4: going to electrify. We're going to move towards sustainable, carbon 154 00:07:16,640 --> 00:07:21,240 Speaker 4: neutral transportation, and the countries and the businesses that focus 155 00:07:21,280 --> 00:07:22,720 Speaker 4: on the future state are the ones that are going 156 00:07:22,800 --> 00:07:25,520 Speaker 4: to be participants in the long term. And so you know, 157 00:07:25,600 --> 00:07:28,240 Speaker 4: we talk about this often with demonstration, which is the 158 00:07:28,240 --> 00:07:32,480 Speaker 4: importance of US companies having technical leadership, production capacit around 159 00:07:32,520 --> 00:07:34,920 Speaker 4: these these areas and make sure we're there. 160 00:07:35,040 --> 00:07:36,880 Speaker 2: We did it, Dardy, thank you so much. Great way 161 00:07:36,920 --> 00:07:38,880 Speaker 2: for us to rap with this hour. Urguscreage, thank you 162 00:07:38,960 --> 00:07:40,920 Speaker 2: of course at Rivian and of course our and ledlove