1 00:00:04,000 --> 00:00:06,080 Speaker 1: Hello Sunshine. Hey, besties. 2 00:00:06,120 --> 00:00:08,960 Speaker 2: Today on the bright Side, it's Wellness Wednesday, and we're 3 00:00:09,039 --> 00:00:13,480 Speaker 2: joined by communications expert, entrepreneur and author of Seven Rules 4 00:00:13,520 --> 00:00:17,160 Speaker 2: of Self Reliance Maha Abu Eleanin. She's here to tell 5 00:00:17,239 --> 00:00:19,680 Speaker 2: us how self reliance can be a tool for professional 6 00:00:19,680 --> 00:00:22,760 Speaker 2: wellness and how we can start creating opportunities to grow 7 00:00:22,840 --> 00:00:26,119 Speaker 2: our careers and get closer to achieving our goals. It's Wednesday, 8 00:00:26,200 --> 00:00:28,800 Speaker 2: September twenty fifth. I'm Simone Boyce, I'm. 9 00:00:28,760 --> 00:00:32,240 Speaker 3: Danielle Robe and this is the bright Side from Hello Sunshine, 10 00:00:32,400 --> 00:00:35,239 Speaker 3: a daily show where we come together to share women's stories, 11 00:00:35,640 --> 00:00:39,400 Speaker 3: to laugh, learn and brighten your day. 12 00:00:40,040 --> 00:00:43,240 Speaker 2: All right, besties, Today we're talking all about professional wellness 13 00:00:43,240 --> 00:00:48,760 Speaker 2: with strategic communication and personal branding expert Maha Abuelnin. She's 14 00:00:48,760 --> 00:00:51,720 Speaker 2: here to share her tips for embracing a growth mindset, 15 00:00:52,080 --> 00:00:56,040 Speaker 2: managing your reputation, plus creating and seizing opportunities without waiting 16 00:00:56,040 --> 00:00:58,920 Speaker 2: for them to arrive. Danielle her new book lays out 17 00:00:58,920 --> 00:01:01,840 Speaker 2: seven rules for self for alliance that she offers up 18 00:01:01,840 --> 00:01:02,880 Speaker 2: as tools to get ahead. 19 00:01:03,000 --> 00:01:04,600 Speaker 1: You want to hear them? Yeah? 20 00:01:04,720 --> 00:01:09,959 Speaker 2: Okay, so rule number one, stay low, keep moving. Curious 21 00:01:09,959 --> 00:01:14,240 Speaker 2: about that one number two, be a value creator that 22 00:01:14,280 --> 00:01:19,559 Speaker 2: makes sense. Number three, don't be a waiter. Number four, unlearn, relearn, 23 00:01:19,680 --> 00:01:23,280 Speaker 2: and invest in yourself. Number five think of your reputation 24 00:01:23,319 --> 00:01:27,319 Speaker 2: as currency. Number six be a long term player. And 25 00:01:27,400 --> 00:01:29,920 Speaker 2: number seven live with no regrets. 26 00:01:30,080 --> 00:01:33,640 Speaker 3: I'm so curious what she has to say about this, 27 00:01:33,800 --> 00:01:38,040 Speaker 3: because the workplace can be tricky. I think it's the 28 00:01:38,120 --> 00:01:42,880 Speaker 3: rare occasion where it really feels like the right fit. 29 00:01:43,560 --> 00:01:48,640 Speaker 3: I've been in a professional setting for eleven twelve years, 30 00:01:49,400 --> 00:01:54,000 Speaker 3: and I have to be honest, Being at Hello Sunshine 31 00:01:54,080 --> 00:01:56,480 Speaker 3: is the first time that I feel like I'm not 32 00:01:57,160 --> 00:02:01,000 Speaker 3: kind of fitting a circle to a square box, or 33 00:02:01,040 --> 00:02:03,680 Speaker 3: a square to a circle hole, whatever the phrase is. 34 00:02:04,280 --> 00:02:06,120 Speaker 3: I've always kind of felt like I had to put 35 00:02:06,160 --> 00:02:08,600 Speaker 3: a put on or like not show up as my 36 00:02:08,680 --> 00:02:12,080 Speaker 3: full self, or I felt so frustrated about office politics. 37 00:02:12,919 --> 00:02:17,440 Speaker 3: I actually originally started going to therapy because I felt 38 00:02:17,520 --> 00:02:19,960 Speaker 3: so frustrated at work. I didn't feel like I had 39 00:02:19,960 --> 00:02:23,160 Speaker 3: the tools to communicate what I was dealing with or 40 00:02:23,240 --> 00:02:28,360 Speaker 3: navigate conflict. And so MAHA's work is particularly interesting to me. 41 00:02:29,200 --> 00:02:31,800 Speaker 3: I have a lot of personal questions for her, but 42 00:02:32,040 --> 00:02:34,560 Speaker 3: there's a story that sticks out to me. One of 43 00:02:34,560 --> 00:02:36,880 Speaker 3: the first jobs I ever had, I actually really loved, 44 00:02:37,400 --> 00:02:40,640 Speaker 3: and I started there when I was an intern. I 45 00:02:40,680 --> 00:02:45,160 Speaker 3: started really young, and I eventually had to quit because 46 00:02:45,440 --> 00:02:47,960 Speaker 3: there was no amount of advocating. 47 00:02:47,360 --> 00:02:48,799 Speaker 1: For myself that I could do. 48 00:02:49,720 --> 00:02:51,919 Speaker 3: The higher ups were never going to see me as 49 00:02:52,040 --> 00:02:54,960 Speaker 3: anything other than an intern, and so I had to 50 00:02:55,080 --> 00:02:59,640 Speaker 3: leave in order to kind of personally rebrand, like Maha 51 00:02:59,680 --> 00:03:00,400 Speaker 3: talks about. 52 00:03:01,040 --> 00:03:04,160 Speaker 1: And I don't know. I look back on. 53 00:03:04,120 --> 00:03:06,640 Speaker 3: That and think, I wonder, if I had the tools 54 00:03:06,639 --> 00:03:08,480 Speaker 3: that I have now back then, would I have had 55 00:03:08,520 --> 00:03:08,880 Speaker 3: to quit. 56 00:03:09,400 --> 00:03:12,720 Speaker 2: I actually do think that you didn't have to quit. 57 00:03:13,360 --> 00:03:15,600 Speaker 2: I think that you can stay and stick it out 58 00:03:15,760 --> 00:03:19,480 Speaker 2: and you can slowly reinvent yourself in a work setting 59 00:03:19,520 --> 00:03:23,040 Speaker 2: like that. However, is it worth it to spend the 60 00:03:23,080 --> 00:03:26,440 Speaker 2: time there and invest in that workplace with the hopes 61 00:03:26,480 --> 00:03:27,800 Speaker 2: that it's going to pan out and you're going to 62 00:03:27,840 --> 00:03:29,720 Speaker 2: advance one day. I don't think so. So I think 63 00:03:29,760 --> 00:03:32,480 Speaker 2: you made the right choice by leaving. This reminds me 64 00:03:32,480 --> 00:03:34,160 Speaker 2: of this advice that I always heard. When I first 65 00:03:34,200 --> 00:03:37,360 Speaker 2: moved to LA someone told me, no one's going to 66 00:03:37,400 --> 00:03:40,800 Speaker 2: take you seriously until you're thirty. And I actually think 67 00:03:40,840 --> 00:03:42,360 Speaker 2: that that's really true, and. 68 00:03:42,640 --> 00:03:46,640 Speaker 1: I wouldn't simone. My mom told me that, yeah, I would. 69 00:03:46,640 --> 00:03:50,000 Speaker 2: I would never talk about my age because I, I, 70 00:03:50,120 --> 00:03:53,480 Speaker 2: like you, was interning and working in my twenties, and 71 00:03:53,560 --> 00:03:55,840 Speaker 2: I would never, you know, volunteer my age because I 72 00:03:55,880 --> 00:03:58,520 Speaker 2: didn't want people to know how old I was and 73 00:03:58,560 --> 00:04:00,000 Speaker 2: perhaps judge me for being younger. 74 00:04:00,840 --> 00:04:02,920 Speaker 1: So that's so relatable. 75 00:04:03,920 --> 00:04:09,680 Speaker 2: I think in the workplace, perception is everything, and it's 76 00:04:09,800 --> 00:04:12,000 Speaker 2: not just about the work that you do. It's how 77 00:04:12,040 --> 00:04:15,160 Speaker 2: you're perceived while you're doing it. And I wish there 78 00:04:15,160 --> 00:04:18,800 Speaker 2: were another way, but that's certainly it often feels like 79 00:04:18,880 --> 00:04:23,360 Speaker 2: that perception is so limiting and so hard to escape. 80 00:04:23,640 --> 00:04:25,599 Speaker 2: So I'm really curious like you to hear what she 81 00:04:25,720 --> 00:04:28,320 Speaker 2: has to say about that. I think I dealt with 82 00:04:28,600 --> 00:04:34,479 Speaker 2: perception in a different way in a workplace situation. I've 83 00:04:34,600 --> 00:04:38,240 Speaker 2: learned that if you're not in a position where you 84 00:04:38,360 --> 00:04:43,440 Speaker 2: have your boss's favor, it's time to go. If you've 85 00:04:43,480 --> 00:04:46,839 Speaker 2: done all the right things, if you've tried, if you've 86 00:04:47,000 --> 00:04:49,440 Speaker 2: put forth an effort, if you have been an all 87 00:04:49,520 --> 00:04:52,680 Speaker 2: star employee and you still, for whatever reason, can't earn 88 00:04:52,720 --> 00:04:55,960 Speaker 2: that person's favor, I think it's so hard to break 89 00:04:56,040 --> 00:04:58,360 Speaker 2: out of that and I've been on both sides of it. 90 00:04:58,440 --> 00:05:01,400 Speaker 2: I've been in a position where I did feel like 91 00:05:01,440 --> 00:05:04,200 Speaker 2: things were going well for me and I had my 92 00:05:04,279 --> 00:05:07,080 Speaker 2: boss's support, and then I've been in positions where I 93 00:05:07,080 --> 00:05:09,839 Speaker 2: felt like other people in the office had that and 94 00:05:09,960 --> 00:05:12,599 Speaker 2: I was just banging my head against the wall trying 95 00:05:12,600 --> 00:05:14,320 Speaker 2: to figure out, Okay, what is it that they have 96 00:05:14,480 --> 00:05:16,760 Speaker 2: that I don't, right, And then I just realized that 97 00:05:16,800 --> 00:05:18,760 Speaker 2: maybe I was in a position where they couldn't see 98 00:05:18,800 --> 00:05:21,040 Speaker 2: my full potential and I had to leave, and it 99 00:05:21,080 --> 00:05:22,200 Speaker 2: was on me to show them that. 100 00:05:22,320 --> 00:05:23,760 Speaker 1: It's so relatable. 101 00:05:24,040 --> 00:05:26,520 Speaker 2: It sounds like that's what happened to you as well. 102 00:05:27,160 --> 00:05:28,120 Speaker 1: Yeah, exactly. 103 00:05:28,200 --> 00:05:31,960 Speaker 3: I think most people have an experience like that or 104 00:05:32,040 --> 00:05:34,680 Speaker 3: a version of that at some point in their careers, 105 00:05:35,200 --> 00:05:38,680 Speaker 3: which is really why I think MAHA's work resonates with people, 106 00:05:38,760 --> 00:05:42,080 Speaker 3: because we're all trying to figure this whole thing out. 107 00:05:42,680 --> 00:05:45,120 Speaker 2: It's that, and it's also the fact that Maha has 108 00:05:45,279 --> 00:05:47,599 Speaker 2: this personal experience to back it up. So she has 109 00:05:47,640 --> 00:05:51,200 Speaker 2: more than three decades of experience in global communications, advising 110 00:05:51,200 --> 00:05:55,920 Speaker 2: corporate giants, startups, CEOs, governments, high net worth individuals. She's 111 00:05:55,960 --> 00:05:58,800 Speaker 2: also the founder and CEO of Digital and Savvy, which 112 00:05:58,839 --> 00:06:02,279 Speaker 2: is a global communication consulting firm and a host of 113 00:06:02,320 --> 00:06:05,840 Speaker 2: the business podcast The Savvy Talk, and her debut book 114 00:06:05,839 --> 00:06:09,160 Speaker 2: that we mentioned earlier, Seven Rules of Self Reliance, is 115 00:06:09,200 --> 00:06:11,360 Speaker 2: out next month on October eighth. 116 00:06:11,560 --> 00:06:15,360 Speaker 1: Maha Abu del anin Welcome to the bright Side. Thank 117 00:06:15,400 --> 00:06:16,200 Speaker 1: you for having me. 118 00:06:17,080 --> 00:06:19,359 Speaker 3: I feel like in your work you're trying to bring 119 00:06:19,800 --> 00:06:24,960 Speaker 3: sunshine and happiness to people's lives, particularly in your new book, 120 00:06:25,000 --> 00:06:28,240 Speaker 3: Seven Rules of Self Reliance, because you're offering guidance on 121 00:06:28,279 --> 00:06:31,200 Speaker 3: how self reliance can be a tool for professional wellness 122 00:06:31,320 --> 00:06:35,200 Speaker 3: and building a more sustainable and powerful presence at work, 123 00:06:35,240 --> 00:06:38,680 Speaker 3: which to me equals happiness. Because when you have the opposite, 124 00:06:38,760 --> 00:06:39,640 Speaker 3: you are one. 125 00:06:39,640 --> 00:06:40,640 Speaker 1: Stressed out person. 126 00:06:40,760 --> 00:06:44,240 Speaker 3: So can you start us off by defining self reliance? 127 00:06:44,720 --> 00:06:45,040 Speaker 1: Yes? 128 00:06:45,200 --> 00:06:47,040 Speaker 4: First of all, I love this question because a lot 129 00:06:47,040 --> 00:06:49,760 Speaker 4: of people think self reliance is teaching you how to 130 00:06:49,760 --> 00:06:53,640 Speaker 4: be independent, and I'm thinking it's the exact opposite. I 131 00:06:53,720 --> 00:06:57,080 Speaker 4: want it to be your superpower. What if you could 132 00:06:57,080 --> 00:07:00,200 Speaker 4: rely on yourself to make yourself the most powerful sit 133 00:07:00,240 --> 00:07:02,600 Speaker 4: on the planet so you can bring value to other people. 134 00:07:03,120 --> 00:07:06,080 Speaker 4: So how do you create value for other people? How 135 00:07:06,080 --> 00:07:08,760 Speaker 4: do you get ahead by knowing things? By being a 136 00:07:08,800 --> 00:07:11,920 Speaker 4: lifelong learner. How do you hold all the cards in 137 00:07:11,960 --> 00:07:14,240 Speaker 4: your hand to be self reliant so that you can 138 00:07:14,240 --> 00:07:18,680 Speaker 4: bring value to others? And those cards are skills, experiences, 139 00:07:18,960 --> 00:07:20,040 Speaker 4: and relationships. 140 00:07:20,480 --> 00:07:23,120 Speaker 3: You make a point in the book to talk about 141 00:07:23,400 --> 00:07:25,120 Speaker 3: what isn't self reliance? 142 00:07:25,320 --> 00:07:28,120 Speaker 1: Uh huh? I thought that was really helpful. Can you 143 00:07:28,160 --> 00:07:28,520 Speaker 1: share that? 144 00:07:29,280 --> 00:07:29,480 Speaker 3: Yeah? 145 00:07:29,520 --> 00:07:31,280 Speaker 4: I think you know a lot of people. Being self 146 00:07:31,320 --> 00:07:33,400 Speaker 4: reliant means that you don't need help from other people. 147 00:07:33,520 --> 00:07:35,720 Speaker 4: Go it alone, don't need help, don't ask for help. 148 00:07:36,040 --> 00:07:38,240 Speaker 4: In fact, you do need help from other people. You 149 00:07:38,280 --> 00:07:40,720 Speaker 4: just need to have self awareness about what you're capable of, 150 00:07:41,240 --> 00:07:43,160 Speaker 4: what are you missing? And then where do you go 151 00:07:43,200 --> 00:07:45,680 Speaker 4: get that help? Is it from a person, a network? 152 00:07:46,000 --> 00:07:48,280 Speaker 4: Is it something you need to learn? Is it something 153 00:07:48,320 --> 00:07:51,400 Speaker 4: you need to acquire? So that's what self reliance is about. 154 00:07:51,560 --> 00:07:55,280 Speaker 4: It's about being resourceful and knowing what you know and 155 00:07:55,360 --> 00:07:56,960 Speaker 4: what you don't know, and then go get that from 156 00:07:56,960 --> 00:07:57,560 Speaker 4: somebody else. 157 00:07:58,040 --> 00:08:00,680 Speaker 3: I'm curious, though, why did you choose the term self 158 00:08:00,680 --> 00:08:03,320 Speaker 3: reliance if it's really so outwardly focused. 159 00:08:03,640 --> 00:08:05,920 Speaker 1: I think it's because I've look back in my career. 160 00:08:05,960 --> 00:08:08,480 Speaker 4: I've been working for thirty years, I've been an entrepreneur 161 00:08:08,520 --> 00:08:11,760 Speaker 4: for twenty years, and a lot of times I got 162 00:08:11,760 --> 00:08:15,480 Speaker 4: put in situations where I didn't have the luxury of 163 00:08:15,600 --> 00:08:16,440 Speaker 4: somebody helping me. 164 00:08:16,560 --> 00:08:18,119 Speaker 1: I had to figure it out on my own. 165 00:08:18,560 --> 00:08:20,920 Speaker 4: And I thought, what's the common theme that's been going 166 00:08:20,920 --> 00:08:23,880 Speaker 4: on in every job and every interaction with my family 167 00:08:23,920 --> 00:08:25,920 Speaker 4: members or people. It was like I had to really 168 00:08:25,960 --> 00:08:28,520 Speaker 4: learn how to rely on myself. And when I did 169 00:08:28,560 --> 00:08:31,280 Speaker 4: rely on myself, I was surprised that I actually knew 170 00:08:31,280 --> 00:08:33,880 Speaker 4: things I didn't think I was capable of doing. I 171 00:08:33,960 --> 00:08:37,160 Speaker 4: actually knew how to bring value to other people. I 172 00:08:37,200 --> 00:08:39,280 Speaker 4: knew how to be a super connector with A and B. 173 00:08:39,720 --> 00:08:42,319 Speaker 4: I knew how to build my personal brand. I knew 174 00:08:42,720 --> 00:08:45,760 Speaker 4: things because I'd never been asked to do them before. 175 00:08:45,880 --> 00:08:47,760 Speaker 4: But then when I kind of got tested and my 176 00:08:47,840 --> 00:08:50,360 Speaker 4: back was up against the wall, I'm like, you know what, 177 00:08:50,480 --> 00:08:53,800 Speaker 4: I can be very powerful if I just tap into myself, 178 00:08:54,040 --> 00:08:59,040 Speaker 4: invest in myself, have confidence in myself, trust myself, and 179 00:08:59,080 --> 00:09:02,080 Speaker 4: then I could become unstoppable. And it really was the 180 00:09:02,120 --> 00:09:04,520 Speaker 4: common theme in my career for the last thirty years. 181 00:09:06,040 --> 00:09:07,800 Speaker 2: Okay, we want to go deep on a few rules 182 00:09:07,800 --> 00:09:10,000 Speaker 2: from your book that really set out to us. So 183 00:09:10,440 --> 00:09:13,760 Speaker 2: Maha let's start with the first rule. Okay, this one 184 00:09:13,960 --> 00:09:17,280 Speaker 2: is stay low, keep moving. What does that mean and 185 00:09:17,960 --> 00:09:19,520 Speaker 2: what does that look like in the workplace? 186 00:09:20,040 --> 00:09:22,880 Speaker 4: So stay low, keep moving is actually a military term 187 00:09:22,920 --> 00:09:25,560 Speaker 4: where you're basically on your stomach crouching down so you 188 00:09:25,559 --> 00:09:27,880 Speaker 4: don't get hit by arsenal, and I took it as 189 00:09:27,880 --> 00:09:30,760 Speaker 4: a metaphor for life. Stay low, put your head down, 190 00:09:30,800 --> 00:09:33,480 Speaker 4: put in the hard work. I don't mean low profile. 191 00:09:33,679 --> 00:09:36,640 Speaker 4: I mean stay low and focused on your goals. Because 192 00:09:36,679 --> 00:09:40,199 Speaker 4: of social media distractions, people doubting you, telling you can't 193 00:09:40,200 --> 00:09:42,800 Speaker 4: do it, someone putting an obstacle in your way. 194 00:09:43,040 --> 00:09:44,600 Speaker 1: It's like sitting in front of your email. 195 00:09:44,679 --> 00:09:44,839 Speaker 3: Right. 196 00:09:44,840 --> 00:09:47,920 Speaker 4: If you just didn't take inbound emails all day, you're 197 00:09:47,960 --> 00:09:49,880 Speaker 4: never going to get your work done right, because those 198 00:09:49,920 --> 00:09:53,320 Speaker 4: are other people's priorities coming into your life. The second 199 00:09:53,320 --> 00:09:55,720 Speaker 4: thing is keep moving. You're going to have bad days. 200 00:09:55,760 --> 00:09:57,880 Speaker 4: There's going to be economic downturns. You're going to get 201 00:09:57,880 --> 00:10:00,160 Speaker 4: fired from that job. You're not going to get that 202 00:10:00,200 --> 00:10:02,720 Speaker 4: promotion you wanted. Right if you have a bad day, 203 00:10:03,000 --> 00:10:05,440 Speaker 4: tomorrow's a day to reset that button. If you can 204 00:10:05,480 --> 00:10:08,280 Speaker 4: only give forty percent that day, you gave one hundred 205 00:10:08,280 --> 00:10:10,800 Speaker 4: percent of your forty percent and that's all that matters. 206 00:10:11,280 --> 00:10:11,600 Speaker 1: Maha. 207 00:10:11,600 --> 00:10:15,680 Speaker 3: I'm wondering how you suggest we navigate a work environment 208 00:10:16,360 --> 00:10:19,560 Speaker 3: when the work doesn't speak for itself, so when the 209 00:10:19,640 --> 00:10:23,560 Speaker 3: relationships or the office politics play a bigger role in 210 00:10:23,600 --> 00:10:24,880 Speaker 3: how people are advancing. 211 00:10:25,320 --> 00:10:28,520 Speaker 4: I am a big, big, big proponent of advocating everyone 212 00:10:28,559 --> 00:10:31,000 Speaker 4: to build their personal brands, and a lot of people 213 00:10:31,000 --> 00:10:33,960 Speaker 4: will say to me, Maha, I'm not a social media influencer, 214 00:10:34,000 --> 00:10:36,480 Speaker 4: I don't want to be that, or I'm not a company, 215 00:10:36,480 --> 00:10:38,199 Speaker 4: I don't need to build a brand. I want you 216 00:10:38,280 --> 00:10:41,280 Speaker 4: to think of the term reputation instead of personal brand. 217 00:10:41,760 --> 00:10:44,360 Speaker 4: And don't you want to care about your reputation. So 218 00:10:44,600 --> 00:10:47,239 Speaker 4: if you're at work and you're struggling with office politics 219 00:10:47,320 --> 00:10:49,480 Speaker 4: or things that are happening at the workplace, you need 220 00:10:49,520 --> 00:10:52,120 Speaker 4: to have a strong personal brand. What do people think 221 00:10:52,160 --> 00:10:54,360 Speaker 4: about you? What do people say about you? How do 222 00:10:54,400 --> 00:10:56,720 Speaker 4: you show up in the world. Are you a collaborator, 223 00:10:56,800 --> 00:10:59,320 Speaker 4: a team player, or a problem solver or a listener? 224 00:10:59,640 --> 00:11:01,320 Speaker 4: This is that's the reason why you need to be 225 00:11:01,400 --> 00:11:04,719 Speaker 4: intentional about building your reputation because I can guarantee you 226 00:11:04,760 --> 00:11:06,400 Speaker 4: if you're not doing it, somebody is going to be 227 00:11:06,440 --> 00:11:09,000 Speaker 4: doing it for you, and a lot of people think, oh, 228 00:11:09,080 --> 00:11:11,520 Speaker 4: I don't want to put my personal life out there. 229 00:11:11,760 --> 00:11:14,400 Speaker 4: That's not at all what I'm talking about. I'm talking 230 00:11:14,400 --> 00:11:18,160 Speaker 4: about your LinkedIn page, your Instagram page. How you treat 231 00:11:18,160 --> 00:11:20,959 Speaker 4: people in real life is actually more important than how 232 00:11:21,040 --> 00:11:24,280 Speaker 4: you interact on social media. How do you treat your colleagues, 233 00:11:24,320 --> 00:11:26,480 Speaker 4: how do you promote the culture, how do you treat 234 00:11:26,480 --> 00:11:28,679 Speaker 4: your team members, how do you treat your barista when 235 00:11:28,679 --> 00:11:31,400 Speaker 4: you go to or your coffee. All of that has 236 00:11:31,440 --> 00:11:33,600 Speaker 4: to do with how you show up at work, and 237 00:11:33,679 --> 00:11:35,880 Speaker 4: all that has to do with your ability to get 238 00:11:35,920 --> 00:11:38,400 Speaker 4: that promotion, to get assigned that project that's going to 239 00:11:38,440 --> 00:11:41,080 Speaker 4: make you a rock star, and really being intentional about 240 00:11:41,120 --> 00:11:44,480 Speaker 4: your brand, your identity, and if even want to leave 241 00:11:44,520 --> 00:11:46,600 Speaker 4: that company and go to somewhere else. 242 00:11:46,640 --> 00:11:48,880 Speaker 1: You have to have a good reputation. You have to 243 00:11:48,920 --> 00:11:49,760 Speaker 1: find your narrative. 244 00:11:50,000 --> 00:11:51,560 Speaker 4: You have to know how you want to show up 245 00:11:51,559 --> 00:11:54,080 Speaker 4: in the world and be really, really intentional about it. 246 00:11:54,320 --> 00:11:57,920 Speaker 3: If someone listening is feeling like they're not being recognized, 247 00:11:58,480 --> 00:12:00,520 Speaker 3: what are the first one, two, or thre three things 248 00:12:00,520 --> 00:12:04,320 Speaker 3: they can do to set themselves apart or make sure 249 00:12:04,320 --> 00:12:07,120 Speaker 3: that their work is starting to speak for themselves. 250 00:12:07,360 --> 00:12:09,160 Speaker 4: Well a couple things. One is you have to have 251 00:12:09,160 --> 00:12:13,439 Speaker 4: good relationships right everything. At the crux of every successful 252 00:12:13,559 --> 00:12:16,160 Speaker 4: person at work or even at home is you got 253 00:12:16,200 --> 00:12:18,920 Speaker 4: to have good relationships with people. So you have to 254 00:12:19,000 --> 00:12:21,960 Speaker 4: invest in what I call making deposits in other people's 255 00:12:22,000 --> 00:12:25,840 Speaker 4: trust banks, right, doing good deeds, investing by creating value 256 00:12:25,840 --> 00:12:28,000 Speaker 4: for them. If you want to get ahead at work 257 00:12:28,000 --> 00:12:29,880 Speaker 4: and you want to like have your work speak for 258 00:12:29,920 --> 00:12:31,920 Speaker 4: your self, you have to have a good relationship with 259 00:12:31,960 --> 00:12:33,800 Speaker 4: people so you can talk to them about what you're 260 00:12:33,840 --> 00:12:36,240 Speaker 4: passionate about. You can share with them the different things 261 00:12:36,240 --> 00:12:38,520 Speaker 4: that you're doing at work that you care about. You 262 00:12:38,520 --> 00:12:41,079 Speaker 4: can step up and volunteer to contribute on a project 263 00:12:41,080 --> 00:12:43,320 Speaker 4: that they're working on, or you can ask them, can 264 00:12:43,360 --> 00:12:45,480 Speaker 4: I be a part of this mission because I really 265 00:12:45,520 --> 00:12:47,760 Speaker 4: want to spend some time volunteering because I feel like 266 00:12:47,800 --> 00:12:50,440 Speaker 4: if I can contribute, you'll see what I'm capable of doing. 267 00:12:50,800 --> 00:12:53,040 Speaker 4: So one, you got to really invest in building your 268 00:12:53,040 --> 00:12:56,000 Speaker 4: brand too. You have to really invest in developing really 269 00:12:56,000 --> 00:12:59,839 Speaker 4: good relationships. It's hard to network today, Like how do 270 00:12:59,880 --> 00:13:02,439 Speaker 4: you network through LinkedIn? How do you master the art 271 00:13:02,440 --> 00:13:05,160 Speaker 4: of the DM? How do you network through zoom on? 272 00:13:05,280 --> 00:13:08,320 Speaker 4: Work calls, you have to think about that. I give 273 00:13:08,400 --> 00:13:11,040 Speaker 4: actually a big playbook. There's two of the biggest chapters 274 00:13:11,040 --> 00:13:12,720 Speaker 4: in the book have to do with how to do 275 00:13:12,760 --> 00:13:15,240 Speaker 4: that networking through social media and DM and how do 276 00:13:15,240 --> 00:13:17,439 Speaker 4: you do it at work through Zoom And the second 277 00:13:17,480 --> 00:13:21,160 Speaker 4: one is how to build your personal brand online and offline, 278 00:13:21,360 --> 00:13:23,679 Speaker 4: because I feel those are the two critical skills that 279 00:13:23,720 --> 00:13:26,400 Speaker 4: today you need to know how to master. It's not 280 00:13:26,480 --> 00:13:28,320 Speaker 4: a nice to have, it's a must have. 281 00:13:28,960 --> 00:13:31,000 Speaker 3: It's time for a short break, but we'll be right 282 00:13:31,040 --> 00:13:44,679 Speaker 3: back with Maha Abu Elanine. And we're back with communications 283 00:13:44,720 --> 00:13:46,760 Speaker 3: expert Maha Abu Elanine. 284 00:13:47,440 --> 00:13:50,880 Speaker 2: So earlier, Danielle and I were talking about two work 285 00:13:50,920 --> 00:13:53,559 Speaker 2: situations that we had experienced earlier on in our careers 286 00:13:53,559 --> 00:13:56,160 Speaker 2: where we felt like our personal brands weren't strong enough 287 00:13:56,200 --> 00:13:59,240 Speaker 2: to penetrate the perception that other people had of us 288 00:13:59,240 --> 00:13:59,920 Speaker 2: in the office. 289 00:14:00,200 --> 00:14:03,040 Speaker 1: Yep, it's common, Yeah. 290 00:14:02,640 --> 00:14:05,920 Speaker 2: It is common. And in my situation, I'm thinking about 291 00:14:06,440 --> 00:14:10,240 Speaker 2: how I've been on both sides of this dynamic where 292 00:14:10,480 --> 00:14:14,120 Speaker 2: sometimes in some work situations, you do have your boss's 293 00:14:14,160 --> 00:14:16,559 Speaker 2: favor and things go well for you, things go easy 294 00:14:16,600 --> 00:14:19,520 Speaker 2: for you, and then sometimes there's a bit steeper of 295 00:14:19,560 --> 00:14:22,040 Speaker 2: a curve where like it feels like no matter what 296 00:14:22,240 --> 00:14:25,280 Speaker 2: you do, you cannot get in the good graces of 297 00:14:25,280 --> 00:14:27,080 Speaker 2: the people who are making the decisions. 298 00:14:27,840 --> 00:14:28,400 Speaker 3: I know, my. 299 00:14:28,560 --> 00:14:32,240 Speaker 2: Advice in that situation, I'm always like, if you have 300 00:14:32,480 --> 00:14:35,720 Speaker 2: tried everything and you're still not in the good graces, 301 00:14:35,720 --> 00:14:38,480 Speaker 2: then it's time to go. But I'm curious, from all 302 00:14:38,520 --> 00:14:41,360 Speaker 2: your years of expertise, Yeah, what do you recommend people 303 00:14:41,400 --> 00:14:42,520 Speaker 2: do in a situation like that. 304 00:14:42,840 --> 00:14:43,000 Speaker 3: Yeah. 305 00:14:43,040 --> 00:14:44,840 Speaker 4: I feel like if you feel like you're in someplace 306 00:14:44,840 --> 00:14:47,440 Speaker 4: where you're not being valued, I think sometimes it's pretty 307 00:14:47,440 --> 00:14:48,920 Speaker 4: obvious to you that might be a time for you 308 00:14:49,040 --> 00:14:51,120 Speaker 4: to move on, to go someplace where you are valued 309 00:14:51,160 --> 00:14:54,400 Speaker 4: and you are recognized. But I really think allyship can 310 00:14:54,440 --> 00:14:57,600 Speaker 4: be a really big tool for people, like having allies 311 00:14:57,680 --> 00:15:00,880 Speaker 4: who advocate for you, Like other people can speak on 312 00:15:00,920 --> 00:15:03,240 Speaker 4: your behalf, but they have to have your back by 313 00:15:03,320 --> 00:15:05,840 Speaker 4: knowing that you've delivered the work, that you've put in 314 00:15:05,880 --> 00:15:08,760 Speaker 4: the effort, that you're not asking for favors, that you 315 00:15:08,840 --> 00:15:10,400 Speaker 4: are doing it based on merit. 316 00:15:10,440 --> 00:15:11,240 Speaker 1: And I feel like. 317 00:15:11,520 --> 00:15:14,680 Speaker 4: Allyship is really really important. Do you have allies at work? 318 00:15:14,720 --> 00:15:16,640 Speaker 4: Do you have people who you can mentor you do 319 00:15:16,680 --> 00:15:19,200 Speaker 4: you have people that can advocate for you, and if 320 00:15:19,200 --> 00:15:21,440 Speaker 4: you don't, then maybe you need to spend time developing 321 00:15:21,440 --> 00:15:24,520 Speaker 4: those relationships even if you don't need them, because it's 322 00:15:24,600 --> 00:15:27,240 Speaker 4: just good to have them in case something happens or 323 00:15:27,280 --> 00:15:30,360 Speaker 4: in case you want to advance your career in other areas. 324 00:15:31,240 --> 00:15:34,800 Speaker 2: Another aspect of this rule centers around being relentlessly focused 325 00:15:34,800 --> 00:15:38,000 Speaker 2: on your goal and setting boundaries. Now, the idea of 326 00:15:38,000 --> 00:15:41,320 Speaker 2: setting boundaries in a workplace can be so intimidating because 327 00:15:41,360 --> 00:15:43,520 Speaker 2: you feel like if you don't do everything that you're 328 00:15:43,560 --> 00:15:47,080 Speaker 2: asked to do, you are you're going to be penalized 329 00:15:47,080 --> 00:15:49,440 Speaker 2: for it. Like I can remember talking to a colleague 330 00:15:49,440 --> 00:15:53,600 Speaker 2: of mine and we had both sort of recently started 331 00:15:53,600 --> 00:15:55,960 Speaker 2: this new job together, and she was like, you know what, 332 00:15:56,200 --> 00:15:58,600 Speaker 2: I just know that in my first year here at 333 00:15:58,600 --> 00:16:01,560 Speaker 2: this job, my job is to say yes to everything. 334 00:16:01,760 --> 00:16:02,920 Speaker 2: That's what I have to do. I have to say 335 00:16:02,960 --> 00:16:05,720 Speaker 2: yes to everything. And as I heard her say that, 336 00:16:05,760 --> 00:16:08,240 Speaker 2: I was like, Huh, that sounds great, you know, if 337 00:16:08,280 --> 00:16:10,480 Speaker 2: I were still in my twenties. But that's not really 338 00:16:10,520 --> 00:16:13,240 Speaker 2: a It's not feasible for me, and I don't think 339 00:16:13,240 --> 00:16:15,160 Speaker 2: it's feasible for a lot of people to just say 340 00:16:15,200 --> 00:16:17,640 Speaker 2: yes to everything. So on the flip side of that, 341 00:16:18,120 --> 00:16:20,200 Speaker 2: there's got to be boundaries. How do we go about 342 00:16:20,200 --> 00:16:22,000 Speaker 2: setting healthy boundaries at work? 343 00:16:22,800 --> 00:16:24,760 Speaker 4: I think the first thing is knowing what you can 344 00:16:24,840 --> 00:16:27,360 Speaker 4: and cannot do, and really having good communication lines with 345 00:16:27,400 --> 00:16:29,840 Speaker 4: your manager to talk to them about like these are 346 00:16:29,880 --> 00:16:32,280 Speaker 4: the things I'm you know, like if you have children 347 00:16:32,320 --> 00:16:34,320 Speaker 4: and you have certain hours where you know you can't 348 00:16:34,320 --> 00:16:36,640 Speaker 4: be online because you have to do things for your family, 349 00:16:37,040 --> 00:16:40,280 Speaker 4: communicate your goals and your needs upfront, but then also 350 00:16:40,360 --> 00:16:43,520 Speaker 4: find other ways to contribute and other ways to bring value, 351 00:16:43,680 --> 00:16:46,360 Speaker 4: Like I feel like my team members and this is 352 00:16:46,360 --> 00:16:48,920 Speaker 4: a theme that we have. You know, performance is the 353 00:16:49,000 --> 00:16:52,920 Speaker 4: key to independence. If you perform and you're delivering. I 354 00:16:52,920 --> 00:16:55,120 Speaker 4: don't really look at how many hours you're putting in 355 00:16:55,200 --> 00:16:57,920 Speaker 4: what time I have a remote organization. I can tell 356 00:16:57,920 --> 00:17:00,760 Speaker 4: you what time my team comes online or offline. All 357 00:17:00,800 --> 00:17:03,360 Speaker 4: I know is I care about that they get their 358 00:17:03,400 --> 00:17:07,000 Speaker 4: work done, that they have the coaching and management support 359 00:17:07,040 --> 00:17:08,879 Speaker 4: that they need for things that they need if they 360 00:17:08,880 --> 00:17:11,159 Speaker 4: get bottle knocks or they need help with stuff. But 361 00:17:11,200 --> 00:17:14,240 Speaker 4: I give them a lot of autonomy to set their schedules, 362 00:17:14,520 --> 00:17:16,880 Speaker 4: and I train them and I trust them. I train 363 00:17:16,960 --> 00:17:19,800 Speaker 4: them on how to do productivity remotely. I train them 364 00:17:19,840 --> 00:17:21,879 Speaker 4: on here's the most efficient way to do things, so 365 00:17:21,920 --> 00:17:24,080 Speaker 4: they're not spending the world, so they're not working twenty 366 00:17:24,080 --> 00:17:26,080 Speaker 4: four to seven, so they don't have to have those 367 00:17:26,119 --> 00:17:28,520 Speaker 4: boundary issues. And I do one on ones with my 368 00:17:28,560 --> 00:17:30,600 Speaker 4: team all the time. I have to check in with them, 369 00:17:30,880 --> 00:17:32,560 Speaker 4: how are you doing, what's happening at home? 370 00:17:32,640 --> 00:17:33,399 Speaker 1: Are things okay? 371 00:17:33,680 --> 00:17:36,320 Speaker 4: Like I don't want to be blindsided that they have 372 00:17:36,359 --> 00:17:40,400 Speaker 4: a problem and I wasn't intuitive to their needs of 373 00:17:40,680 --> 00:17:43,399 Speaker 4: there's too much on their plate or I'm running them 374 00:17:43,400 --> 00:17:44,840 Speaker 4: to the ground, I'm burning them out. 375 00:17:44,920 --> 00:17:46,280 Speaker 1: I really really spend time. 376 00:17:46,440 --> 00:17:48,159 Speaker 4: I did that early in my career, Like I was 377 00:17:48,240 --> 00:17:50,000 Speaker 4: just like task master, get things done. 378 00:17:50,119 --> 00:17:52,160 Speaker 1: I don't care. We just need to deliver results. 379 00:17:52,440 --> 00:17:54,800 Speaker 4: And you end up not even just burning on your people, 380 00:17:54,840 --> 00:17:56,719 Speaker 4: you lose them and good people. 381 00:17:57,160 --> 00:17:59,200 Speaker 1: They don't want that. And I don't want to work 382 00:17:59,240 --> 00:18:00,760 Speaker 1: for people that are like that either. 383 00:18:01,320 --> 00:18:03,399 Speaker 4: And the number one thing I always look for in 384 00:18:03,400 --> 00:18:05,520 Speaker 4: my team members and I look at the boundaries, is 385 00:18:05,600 --> 00:18:08,440 Speaker 4: like are they a pleasure to work with? Are they 386 00:18:08,440 --> 00:18:12,560 Speaker 4: someone who's capable of managing things under stress? I always 387 00:18:12,560 --> 00:18:14,600 Speaker 4: ask my team members, what does it look like when 388 00:18:14,600 --> 00:18:18,359 Speaker 4: you're stressed, what drains you? So I know I know 389 00:18:18,480 --> 00:18:20,919 Speaker 4: what drains them, so I know when I'm hitting the 390 00:18:20,960 --> 00:18:23,639 Speaker 4: threshold of some there's going to be a problem. So 391 00:18:23,760 --> 00:18:27,480 Speaker 4: it's over communication with your manager. It's understanding yourself and 392 00:18:27,600 --> 00:18:30,520 Speaker 4: articulating your goals and needs to your manager so they know, 393 00:18:31,040 --> 00:18:33,679 Speaker 4: and then finding the middle ground when there's something that 394 00:18:33,760 --> 00:18:35,960 Speaker 4: might be a conflict to tell them listen, I really 395 00:18:36,080 --> 00:18:38,280 Speaker 4: love to be online, but I can't or I can't 396 00:18:38,280 --> 00:18:40,800 Speaker 4: deliver this today, but I'll have it to you by tomorrow. 397 00:18:41,000 --> 00:18:43,320 Speaker 4: Be clear about your expectations and when you can deliver 398 00:18:43,359 --> 00:18:44,000 Speaker 4: on deadlines. 399 00:18:44,119 --> 00:18:46,000 Speaker 3: I want to talk about another rule in the book 400 00:18:46,080 --> 00:18:47,200 Speaker 3: called don't be a waiter. 401 00:18:47,800 --> 00:18:49,440 Speaker 1: I love this. 402 00:18:50,000 --> 00:18:51,560 Speaker 3: I would like to say that I've built my whole 403 00:18:51,560 --> 00:18:54,719 Speaker 3: career around this rule. So what does being a waiter 404 00:18:54,960 --> 00:18:56,159 Speaker 3: look like in the workplace? 405 00:18:56,640 --> 00:18:58,959 Speaker 4: Yeah, I mean, this is what happened to me. I 406 00:18:59,000 --> 00:19:01,520 Speaker 4: was having tea with a friend and we were talking. 407 00:19:01,560 --> 00:19:03,520 Speaker 4: This is about twenty years ago, and he said to me, 408 00:19:03,600 --> 00:19:05,480 Speaker 4: he's like, weh, you're a waiter and I'm like what. 409 00:19:06,080 --> 00:19:08,000 Speaker 4: I'm like, what do you mean? He's like, you're waiting 410 00:19:08,000 --> 00:19:10,200 Speaker 4: for mister Wright. You're waiting for your boss to give 411 00:19:10,200 --> 00:19:13,360 Speaker 4: you the promotion. You're waiting for this new miracle thing 412 00:19:13,400 --> 00:19:14,280 Speaker 4: to happen so that. 413 00:19:14,200 --> 00:19:15,479 Speaker 1: You can lose weight. You're waiting. 414 00:19:15,520 --> 00:19:17,800 Speaker 4: You're just waiting for things to happen in your life. 415 00:19:18,200 --> 00:19:20,680 Speaker 4: And I wasn't unhappy in my life. I was going 416 00:19:20,720 --> 00:19:23,520 Speaker 4: to work, seeing friends, I was in my routine, and 417 00:19:23,560 --> 00:19:25,320 Speaker 4: then I went home and it sunk into me that 418 00:19:25,600 --> 00:19:27,920 Speaker 4: I actually am waiting. I'm just sort of like coasting 419 00:19:27,960 --> 00:19:30,000 Speaker 4: through life. I know that there's other things I want 420 00:19:30,040 --> 00:19:32,040 Speaker 4: to do. I know I have dreams. I know I 421 00:19:32,080 --> 00:19:34,960 Speaker 4: have ambitions, but that's like in the future, that's not now. 422 00:19:35,040 --> 00:19:38,760 Speaker 4: I'll just do them later after I do something. And 423 00:19:38,800 --> 00:19:41,120 Speaker 4: I stopped myself dead in my tracks and I said, 424 00:19:41,160 --> 00:19:42,720 Speaker 4: you know what, there are things I'd like to do, 425 00:19:43,160 --> 00:19:45,520 Speaker 4: And instead of waiting for someone to give it to me, 426 00:19:46,200 --> 00:19:49,040 Speaker 4: am I capable of creating it myself? And if I'm 427 00:19:49,040 --> 00:19:52,320 Speaker 4: not capable, well what am I missing? So people have goals, 428 00:19:52,560 --> 00:19:54,720 Speaker 4: and people have an understanding of where they are today. 429 00:19:55,119 --> 00:19:57,200 Speaker 4: Are they willing to do the hard work to fill 430 00:19:57,240 --> 00:19:59,320 Speaker 4: that gap? What do I need to do to create 431 00:19:59,359 --> 00:20:02,960 Speaker 4: that opportunity? Everyone thinks that someone's going to help them 432 00:20:02,960 --> 00:20:06,320 Speaker 4: someone's going to decide for them, someone's going to anoint 433 00:20:06,359 --> 00:20:09,280 Speaker 4: them the thing that's going to make them the rock star. 434 00:20:10,080 --> 00:20:11,720 Speaker 1: I teach you in the book, and this is how 435 00:20:11,760 --> 00:20:13,720 Speaker 1: I practice my life, and apparently you have to. 436 00:20:14,560 --> 00:20:18,280 Speaker 4: If you want something, you're actually capable of creating it yourself, 437 00:20:18,880 --> 00:20:21,440 Speaker 4: and I inspire you to trust yourself to do it 438 00:20:21,960 --> 00:20:24,000 Speaker 4: and to have the confidence to do it. 439 00:20:24,200 --> 00:20:26,199 Speaker 3: Okay, So I have a follow up question with that 440 00:20:26,359 --> 00:20:30,840 Speaker 3: because I think the rebuttal to what you just said, like, 441 00:20:31,040 --> 00:20:34,600 Speaker 3: if anything is going through people's minds, it's okay, yeah, 442 00:20:34,640 --> 00:20:37,960 Speaker 3: that sounds great, But what if there are no opportunities 443 00:20:38,040 --> 00:20:41,000 Speaker 3: to create something at work? What if my bosses don't 444 00:20:41,000 --> 00:20:44,200 Speaker 3: incentivize that or even don't like it. What do you suggest? 445 00:20:44,960 --> 00:20:46,520 Speaker 4: First of all, you have to be an avid listener, 446 00:20:46,600 --> 00:20:48,840 Speaker 4: right so to anticipate needs for other people or to 447 00:20:48,880 --> 00:20:51,800 Speaker 4: create opportunities, you really got to be making linkages and 448 00:20:51,840 --> 00:20:54,600 Speaker 4: thinking all the time. I'm always like thinking, what if 449 00:20:54,600 --> 00:20:55,679 Speaker 4: I connected this to this? 450 00:20:55,800 --> 00:20:57,320 Speaker 1: Could that might be a potential for that? 451 00:20:57,520 --> 00:21:00,240 Speaker 4: Like, you have to be aware, you have to be 452 00:21:00,560 --> 00:21:03,000 Speaker 4: relevant to what's happening in culture. You have to be 453 00:21:03,080 --> 00:21:06,000 Speaker 4: listening at work, you have to be listening to the market. 454 00:21:06,320 --> 00:21:08,680 Speaker 4: The only way you're going to jump on opportunities or 455 00:21:08,720 --> 00:21:11,880 Speaker 4: create opportunities is if you're in tune to what's happening. 456 00:21:12,200 --> 00:21:14,600 Speaker 4: These things aren't just going to come to you. You're 457 00:21:14,600 --> 00:21:17,640 Speaker 4: going to have to actually do some listening and thinking 458 00:21:17,720 --> 00:21:20,800 Speaker 4: and learning. And I find that it's fascinating when you 459 00:21:20,920 --> 00:21:24,200 Speaker 4: start to create opportunities for yourself and you're like, oh 460 00:21:24,200 --> 00:21:26,199 Speaker 4: my god, I can't believe I actually did that. I 461 00:21:26,240 --> 00:21:29,040 Speaker 4: created that from scratch and it actually worked and happened. 462 00:21:29,200 --> 00:21:30,840 Speaker 4: It gives you confidence, and then you can do it 463 00:21:30,880 --> 00:21:33,959 Speaker 4: again and again, and then I keep thinking, well, what 464 00:21:34,000 --> 00:21:36,240 Speaker 4: if I really wanted to work with this client. I 465 00:21:36,280 --> 00:21:38,040 Speaker 4: really want to get this client, I need to work 466 00:21:38,040 --> 00:21:40,600 Speaker 4: on these three things first before I could even begin 467 00:21:40,640 --> 00:21:43,360 Speaker 4: to approach that client. It's always in front of us, 468 00:21:43,359 --> 00:21:46,080 Speaker 4: but we just don't take it. We just don't trust ourselves. 469 00:21:46,440 --> 00:21:48,200 Speaker 4: And I feel like a lot of people wait from 470 00:21:48,240 --> 00:21:51,439 Speaker 4: permission from others to do things and are afraid to 471 00:21:51,480 --> 00:21:53,240 Speaker 4: take that step because they're like, oh, who does she 472 00:21:53,320 --> 00:21:54,840 Speaker 4: think she is doing that? 473 00:21:55,960 --> 00:21:56,520 Speaker 1: Just do it. 474 00:21:56,600 --> 00:22:00,840 Speaker 4: You can't believe how rewarding it is inspiring it is 475 00:22:00,920 --> 00:22:02,119 Speaker 4: once you do accomplish it. 476 00:22:02,359 --> 00:22:04,639 Speaker 3: So that phrase, who does she think she is? Always 477 00:22:04,640 --> 00:22:08,400 Speaker 3: reminds me of this Brene Brown Oprah interview and they 478 00:22:08,440 --> 00:22:11,520 Speaker 3: talk about how everybody has one phrase on their shoulders. 479 00:22:11,680 --> 00:22:13,560 Speaker 3: On the left, it's who does she think she is? 480 00:22:13,600 --> 00:22:16,520 Speaker 3: And on the right it's am I enough? And everybody 481 00:22:16,600 --> 00:22:19,520 Speaker 3: usually has one or the other. I think people that 482 00:22:19,760 --> 00:22:22,960 Speaker 3: feel the am I enough? Which is I think probably 483 00:22:22,960 --> 00:22:26,119 Speaker 3: what I feel. I oscillate between the two. But the 484 00:22:26,160 --> 00:22:29,879 Speaker 3: people that feel am I enough? Are thinking this is 485 00:22:29,920 --> 00:22:31,840 Speaker 3: scary because of a fear of failure. 486 00:22:32,359 --> 00:22:34,359 Speaker 4: Yeah, Aaron, if you're in judgment, the people want to 487 00:22:34,400 --> 00:22:36,600 Speaker 4: judge people like, I'll be honest with you. I've been 488 00:22:36,600 --> 00:22:39,520 Speaker 4: doing communications for Google and Netflix and Deepak Chopra and 489 00:22:39,600 --> 00:22:43,160 Speaker 4: Gary Vee and all these incredible names and people and companies, 490 00:22:43,760 --> 00:22:45,440 Speaker 4: and I was like, I don't want to go put 491 00:22:45,440 --> 00:22:47,800 Speaker 4: myself out there and talk about communications. People are going 492 00:22:47,840 --> 00:22:50,040 Speaker 4: to say, Okay, you know, who does she think she is? 493 00:22:50,080 --> 00:22:53,000 Speaker 4: Putting quotes out or talking about stuff. But then I 494 00:22:53,359 --> 00:22:55,040 Speaker 4: took a seg back. I'm like, you know what, I 495 00:22:55,080 --> 00:22:58,040 Speaker 4: have done some pretty incredible things. I shouldn't be afraid 496 00:22:58,040 --> 00:23:00,960 Speaker 4: of other people's judgment. I do have value to offer. 497 00:23:01,040 --> 00:23:03,320 Speaker 4: I do have unique talents to offer. And it's not 498 00:23:03,400 --> 00:23:06,399 Speaker 4: just me. Everyone listening to this right now has the 499 00:23:06,440 --> 00:23:10,399 Speaker 4: same set of unique talents and abilities, and they're not 500 00:23:10,480 --> 00:23:13,520 Speaker 4: doing it because they're afraid of what people fear of judgment, 501 00:23:14,160 --> 00:23:17,320 Speaker 4: fear of failure. And I just want to tell people, 502 00:23:17,560 --> 00:23:20,560 Speaker 4: you're overthinking it, and once you do it, you're going 503 00:23:20,640 --> 00:23:22,399 Speaker 4: to enjoy it and you're going to say, God, I 504 00:23:22,440 --> 00:23:23,639 Speaker 4: wish I would have done this sooner. 505 00:23:23,960 --> 00:23:26,639 Speaker 3: You've worked with so many expert communicators, you're an expert 506 00:23:26,640 --> 00:23:32,440 Speaker 3: communicator yourself. Is there anything that you think expert communicators 507 00:23:32,760 --> 00:23:36,679 Speaker 3: do really well that the average person doesn't. 508 00:23:36,680 --> 00:23:39,520 Speaker 1: What's the through line here? I think it's pretty simple. 509 00:23:39,600 --> 00:23:41,160 Speaker 1: I think you need to be yourself. 510 00:23:41,200 --> 00:23:43,600 Speaker 4: And I know that authenticity is a big word that 511 00:23:43,680 --> 00:23:48,080 Speaker 4: everyone talks about, but it's easy to do it consistently. 512 00:23:48,160 --> 00:23:51,320 Speaker 4: Which is another effective way to communicate is if you 513 00:23:51,359 --> 00:23:53,960 Speaker 4: are just yourself. Like who I am on social media 514 00:23:54,080 --> 00:23:56,240 Speaker 4: is who I am in real life. Who I am 515 00:23:56,280 --> 00:23:58,879 Speaker 4: in meetings is who I am with my niece and nephew. 516 00:23:59,160 --> 00:24:02,159 Speaker 4: Like everyone, it's the same version of me. And I 517 00:24:02,240 --> 00:24:06,880 Speaker 4: don't differentiate between work maha and personal maha because that's 518 00:24:06,920 --> 00:24:07,600 Speaker 4: not how we live. 519 00:24:07,880 --> 00:24:10,440 Speaker 1: We are like all in one bucket right now. 520 00:24:10,480 --> 00:24:12,439 Speaker 4: And so I feel like the key to being good 521 00:24:12,480 --> 00:24:16,280 Speaker 4: at communications is connecting with your audience and just being yourself. 522 00:24:17,200 --> 00:24:18,879 Speaker 3: That sort of brings us to the final rule that 523 00:24:18,880 --> 00:24:22,679 Speaker 3: we're digging into today, which is think about your reputation 524 00:24:22,880 --> 00:24:26,919 Speaker 3: as currency. And this one for me is tricky because 525 00:24:26,960 --> 00:24:29,679 Speaker 3: I think sometimes it's hard to evaluate your own reputation. 526 00:24:29,840 --> 00:24:37,200 Speaker 3: We see ourselves differently than other people see us. Self awareness, Yeah, 527 00:24:37,240 --> 00:24:39,280 Speaker 3: how can you evaluate your own reputation? 528 00:24:39,640 --> 00:24:41,920 Speaker 4: The reason why I say think of your reputation as 529 00:24:41,960 --> 00:24:44,080 Speaker 4: a currency is I want you to think about what's 530 00:24:44,119 --> 00:24:48,000 Speaker 4: its worth, what's its value? How are you investing in 531 00:24:48,040 --> 00:24:50,399 Speaker 4: it like you invest in a currency, How are you 532 00:24:50,440 --> 00:24:53,280 Speaker 4: building it? How are you protecting it? Your name is 533 00:24:53,320 --> 00:24:54,760 Speaker 4: the only thing you actually own? 534 00:24:55,359 --> 00:24:55,800 Speaker 1: Ye, right? 535 00:24:56,119 --> 00:24:59,880 Speaker 4: I acquired this sweater, I acquired this necklace, these headphones. 536 00:25:00,320 --> 00:25:03,040 Speaker 4: I'm born with my name, and my name should be 537 00:25:03,040 --> 00:25:05,720 Speaker 4: the most valuable thing I have. It's what brings me 538 00:25:06,200 --> 00:25:09,159 Speaker 4: my income, it's what brings me relationships, it's what brings 539 00:25:09,200 --> 00:25:12,280 Speaker 4: me business. And so that's when I talk about reputation 540 00:25:12,359 --> 00:25:14,600 Speaker 4: as a currency. The steps you need to be taking 541 00:25:15,119 --> 00:25:16,560 Speaker 4: a lot of people don't spend a lot of time 542 00:25:16,600 --> 00:25:20,399 Speaker 4: thinking about what's my reputation? Ask your friends, like, what 543 00:25:20,440 --> 00:25:23,600 Speaker 4: are some words that describe me? And then you should 544 00:25:23,680 --> 00:25:25,840 Speaker 4: think okay this Or I asked a bunch of people 545 00:25:25,840 --> 00:25:29,080 Speaker 4: what they think of my reputation or how they see me? Now, 546 00:25:29,119 --> 00:25:30,960 Speaker 4: how do I want to be seen or how do 547 00:25:31,080 --> 00:25:34,080 Speaker 4: I see myself? I met somebody who told me she's 548 00:25:34,200 --> 00:25:37,480 Speaker 4: really good at problem solving, but when they come to 549 00:25:37,640 --> 00:25:39,879 Speaker 4: big problems at work, they don't come to her, And 550 00:25:39,920 --> 00:25:42,159 Speaker 4: so how can she show them Like I like to 551 00:25:42,200 --> 00:25:44,359 Speaker 4: get my hands dirty and tackle something and break it 552 00:25:44,400 --> 00:25:46,000 Speaker 4: apart and collaborate with other people. 553 00:25:46,359 --> 00:25:48,240 Speaker 1: I'm like, you need to ask them if. 554 00:25:48,080 --> 00:25:50,000 Speaker 4: You can work on a big problem at work and 555 00:25:50,040 --> 00:25:52,800 Speaker 4: show them like she didn't have that wasn't part of 556 00:25:52,800 --> 00:25:54,840 Speaker 4: her reputation at work is that she knows how to 557 00:25:54,880 --> 00:25:57,680 Speaker 4: do that. She never got the chance to demonstrate that skill. 558 00:25:57,760 --> 00:26:00,160 Speaker 4: So I encouraged her to go in and say, hey, 559 00:26:00,400 --> 00:26:01,600 Speaker 4: I see a problem in the company. 560 00:26:01,640 --> 00:26:03,399 Speaker 1: I want to give you guys a proactive solution. 561 00:26:03,880 --> 00:26:06,159 Speaker 4: So you need to be forth right, you need to 562 00:26:06,200 --> 00:26:08,640 Speaker 4: be proactive about it, and you need to be intentional 563 00:26:08,640 --> 00:26:10,359 Speaker 4: about it. A lot of people just assume they have 564 00:26:10,440 --> 00:26:13,280 Speaker 4: a name, they have a title, they have a reputation, 565 00:26:13,440 --> 00:26:16,560 Speaker 4: it just is. No you can actually work on it, 566 00:26:16,680 --> 00:26:20,600 Speaker 4: improve it, build it, grow it through relationships, through your 567 00:26:20,880 --> 00:26:23,439 Speaker 4: intentional efforts, either what you do at work, what you 568 00:26:23,480 --> 00:26:25,199 Speaker 4: do at home, what you do in your community, what 569 00:26:25,240 --> 00:26:26,000 Speaker 4: you do with friends. 570 00:26:26,600 --> 00:26:28,720 Speaker 1: And then you can also always get feedback. 571 00:26:28,720 --> 00:26:31,679 Speaker 4: And I feel like the biggest thing that has helped 572 00:26:31,680 --> 00:26:34,840 Speaker 4: me even as a leader and a manager at the workplace, 573 00:26:35,160 --> 00:26:38,439 Speaker 4: is getting feedback about my management style, about how I 574 00:26:38,480 --> 00:26:41,720 Speaker 4: can be a better leader for my team members. Feedback 575 00:26:41,800 --> 00:26:44,879 Speaker 4: is hard to listen to. Nobody wants feedback about what 576 00:26:44,920 --> 00:26:47,520 Speaker 4: you're not doing well. But I'd rather get it than 577 00:26:47,560 --> 00:26:51,199 Speaker 4: be walking around blind and not knowing. Everyone says and 578 00:26:51,240 --> 00:26:54,919 Speaker 4: thinks these things about you and you don't know. And 579 00:26:55,160 --> 00:26:57,000 Speaker 4: that's why they say feedback is a gift, Like if 580 00:26:57,000 --> 00:26:58,600 Speaker 4: you can give some of the gift of giving them 581 00:26:58,600 --> 00:27:01,399 Speaker 4: that awareness, then they've helped you. They've helped you so 582 00:27:01,520 --> 00:27:04,560 Speaker 4: you don't walk around blind making mistakes, especially if it's 583 00:27:04,560 --> 00:27:05,919 Speaker 4: something that you're not aware of. 584 00:27:06,520 --> 00:27:08,720 Speaker 3: So I went in to see and meet a new 585 00:27:08,760 --> 00:27:12,040 Speaker 3: executive producer probably six or seven years ago for a 586 00:27:12,080 --> 00:27:14,360 Speaker 3: show I really wanted to be a part of, and 587 00:27:15,280 --> 00:27:17,159 Speaker 3: she looked at me and she was a straight shooter 588 00:27:17,600 --> 00:27:19,679 Speaker 3: and she was from Chicago, which I am too, so 589 00:27:19,720 --> 00:27:21,560 Speaker 3: I think she felt a kinship. And she said, listen, 590 00:27:21,600 --> 00:27:24,240 Speaker 3: I'm going to give it to you straight. You need 591 00:27:24,320 --> 00:27:26,840 Speaker 3: to do one of three things to get on this show. 592 00:27:26,880 --> 00:27:28,960 Speaker 3: And she lists them off and she said, and you're 593 00:27:28,960 --> 00:27:32,239 Speaker 3: not there yet. So here's my suggestion to you. I 594 00:27:32,280 --> 00:27:35,800 Speaker 3: want you to email five to ten people who you 595 00:27:35,880 --> 00:27:38,320 Speaker 3: think are really important in your life, who see you, 596 00:27:38,400 --> 00:27:41,600 Speaker 3: maybe in different ways, and ask them three questions. The 597 00:27:41,640 --> 00:27:44,919 Speaker 3: first is what do you think I'm best at? The 598 00:27:44,960 --> 00:27:47,080 Speaker 3: second is what do you think I'm better at than 599 00:27:47,119 --> 00:27:49,720 Speaker 3: most people? And three is what do you think my 600 00:27:49,760 --> 00:27:52,120 Speaker 3: gifts are? Which are all kind of similar questions. Yeah, 601 00:27:52,119 --> 00:27:55,200 Speaker 3: that's good questions, And I want you to see how 602 00:27:55,200 --> 00:27:57,359 Speaker 3: they see you so you can start building a brand. 603 00:27:58,680 --> 00:28:00,960 Speaker 1: And I thought this was what's the scariest thing the 604 00:28:01,080 --> 00:28:03,639 Speaker 1: thing ever? Yeah, because you want to know, but you 605 00:28:03,720 --> 00:28:05,760 Speaker 1: don't want to know. But you, guys, we need to know. 606 00:28:06,320 --> 00:28:09,359 Speaker 4: We need to know, and other people are very good 607 00:28:09,359 --> 00:28:12,479 Speaker 4: at it. So that's also your competitive pools. Like if 608 00:28:12,560 --> 00:28:16,080 Speaker 4: you don't advocate for yourself, who's going to advocate for you? 609 00:28:16,160 --> 00:28:17,560 Speaker 4: No one's going to put you the top of your 610 00:28:17,600 --> 00:28:21,399 Speaker 4: priority list, like you nobody, not your partner, not your spouse, 611 00:28:21,480 --> 00:28:24,200 Speaker 4: not your family. So you need to think about your 612 00:28:24,320 --> 00:28:26,359 Speaker 4: name and your reputation and how you want to be 613 00:28:26,400 --> 00:28:28,960 Speaker 4: seen in the world. Are you somebody who's kind and 614 00:28:29,000 --> 00:28:32,399 Speaker 4: empathetic and is giving and wants to be in that area, 615 00:28:32,440 --> 00:28:35,160 Speaker 4: Then you need to focus on showing people those traits 616 00:28:35,200 --> 00:28:37,880 Speaker 4: that you have. And I feel like those three questions 617 00:28:37,920 --> 00:28:40,720 Speaker 4: are great questions to ask, and a lot of times 618 00:28:40,760 --> 00:28:42,440 Speaker 4: we don't want to ask because we don't want to 619 00:28:42,480 --> 00:28:43,480 Speaker 4: know the answer. 620 00:28:44,000 --> 00:28:47,960 Speaker 3: So I feel like there are so many tools to 621 00:28:48,080 --> 00:28:52,000 Speaker 3: use nowadays with personal branding. There's websites, there's social media, 622 00:28:53,200 --> 00:28:55,560 Speaker 3: there's headshots, and I think it can all feel kind 623 00:28:55,600 --> 00:29:00,040 Speaker 3: of overwhelming. If you were starting from scratch today, what 624 00:29:00,080 --> 00:29:00,840 Speaker 3: would you focus on? 625 00:29:00,840 --> 00:29:03,560 Speaker 1: Where would you put your attention? So first I would 626 00:29:03,600 --> 00:29:04,400 Speaker 1: do is listen. 627 00:29:04,600 --> 00:29:06,600 Speaker 4: Listen first, Like, if you want to build your personal 628 00:29:06,600 --> 00:29:08,840 Speaker 4: brand on social media, go and look at other pages. 629 00:29:08,880 --> 00:29:10,680 Speaker 1: What do you like? What do you not admire about 630 00:29:10,680 --> 00:29:12,400 Speaker 1: what they do? How they conduct themselves. 631 00:29:12,480 --> 00:29:15,320 Speaker 4: Are they somebody who a lot of people do faceless, 632 00:29:15,400 --> 00:29:17,920 Speaker 4: They don't have their face and it's just their ideas. 633 00:29:18,200 --> 00:29:21,160 Speaker 4: It could be a handwritten note, a screenshot and posting 634 00:29:21,200 --> 00:29:21,840 Speaker 4: what they wrote. 635 00:29:21,880 --> 00:29:22,880 Speaker 1: It could be pictures. 636 00:29:23,280 --> 00:29:25,200 Speaker 4: So the first thing you need to do is listen 637 00:29:25,240 --> 00:29:27,880 Speaker 4: to what's out there and say, Okay, this feels like me. 638 00:29:28,320 --> 00:29:29,440 Speaker 1: What can I do consistently? 639 00:29:29,480 --> 00:29:32,320 Speaker 4: Do I like stake videos, no I am The beginning 640 00:29:32,520 --> 00:29:34,040 Speaker 4: was like I don't want to be on camera. I 641 00:29:34,040 --> 00:29:36,240 Speaker 4: don't like my hair, I always look fat, I don't 642 00:29:36,280 --> 00:29:39,240 Speaker 4: like my makeup, blah blah blah, just all this negative stuff. 643 00:29:39,480 --> 00:29:41,280 Speaker 4: So I'm like, I'm going to start building my personal 644 00:29:41,280 --> 00:29:44,480 Speaker 4: brand by starting with the podcast one because I love podcasts. 645 00:29:44,760 --> 00:29:47,440 Speaker 4: Two my voice is great. You can't see me, you 646 00:29:47,440 --> 00:29:50,080 Speaker 4: don't get my hair looks good or bad. And so 647 00:29:50,160 --> 00:29:52,600 Speaker 4: you have to do what you are comfortable doing in 648 00:29:52,640 --> 00:29:55,880 Speaker 4: a consistent way. So that's the key to sustaining your 649 00:29:55,920 --> 00:29:58,880 Speaker 4: personal brand is doing something you can consistently do. So 650 00:29:58,920 --> 00:30:00,680 Speaker 4: the first step is figure out what do you want 651 00:30:00,720 --> 00:30:03,880 Speaker 4: to talk about? And then who is your audience? Who 652 00:30:03,920 --> 00:30:06,160 Speaker 4: are you trying to talk to? Who do you think 653 00:30:06,200 --> 00:30:10,000 Speaker 4: you want to influence or inform or inspire or educate? 654 00:30:10,440 --> 00:30:11,920 Speaker 4: And then how are you going to do it? Are 655 00:30:11,920 --> 00:30:15,000 Speaker 4: you going to do it through LinkedIn, through Instagram? Are 656 00:30:15,000 --> 00:30:17,000 Speaker 4: you going to not do social at all, you want 657 00:30:17,040 --> 00:30:18,880 Speaker 4: to be a public speaker. Do you want to be 658 00:30:18,880 --> 00:30:21,400 Speaker 4: active in your community? Do you want to start a 659 00:30:21,440 --> 00:30:24,600 Speaker 4: Facebook group and be active there. I feel like a 660 00:30:24,640 --> 00:30:28,200 Speaker 4: lot of people associate personal brand with social media, and 661 00:30:28,280 --> 00:30:30,040 Speaker 4: I want to tell you you don't have to do 662 00:30:30,080 --> 00:30:32,800 Speaker 4: it on social media. In fact, it's more important how 663 00:30:32,800 --> 00:30:34,400 Speaker 4: you treat people, like I said in real. 664 00:30:34,240 --> 00:30:38,320 Speaker 2: Life, Maha, thank you so much. We loved having you 665 00:30:38,360 --> 00:30:40,080 Speaker 2: on the bright side and thank you for bringing so 666 00:30:40,160 --> 00:30:41,120 Speaker 2: much wisdom. 667 00:30:41,680 --> 00:30:44,080 Speaker 4: I enjoyed this so much and I would love to 668 00:30:44,440 --> 00:30:47,400 Speaker 4: stay connected with your audience. If anyone has questions, drop 669 00:30:47,440 --> 00:30:49,480 Speaker 4: me a DM, drop me a message. I'd love to 670 00:30:49,520 --> 00:30:51,680 Speaker 4: answer any questions you guys have about personal branding or 671 00:30:51,680 --> 00:30:53,720 Speaker 4: networking or anything that can bring value. 672 00:30:54,360 --> 00:30:56,960 Speaker 1: Thanks Maha. 673 00:30:57,120 --> 00:31:00,120 Speaker 2: Maha Abu Elnin is the CEO and founder of the 674 00:31:00,120 --> 00:31:03,760 Speaker 2: global communications firm Digital Savvy and the author of Seven 675 00:31:03,840 --> 00:31:07,400 Speaker 2: Rules of Self Reliance, which is out next month. It's 676 00:31:07,440 --> 00:31:16,720 Speaker 2: time for another short break. We'll be right back and 677 00:31:16,840 --> 00:31:19,680 Speaker 2: we're back. Before we go, we have a special message 678 00:31:19,720 --> 00:31:22,560 Speaker 2: presented by Coliguard. If you listen to us on the show, 679 00:31:22,760 --> 00:31:24,960 Speaker 2: you might have heard us say before just how important 680 00:31:25,000 --> 00:31:26,760 Speaker 2: it is to screen for colon cancer. 681 00:31:27,160 --> 00:31:29,680 Speaker 3: Yes, I have friends who have been diagnosed with colon 682 00:31:29,720 --> 00:31:33,480 Speaker 3: cancer and caught it early, so it's also personal to me. Today, 683 00:31:33,480 --> 00:31:35,760 Speaker 3: we want to clear up a few more misconceptions about 684 00:31:35,760 --> 00:31:38,880 Speaker 3: the process with the help of our friends at Exact Sciences, 685 00:31:39,320 --> 00:31:40,880 Speaker 3: makers of the Coligard test. 686 00:31:41,120 --> 00:31:44,280 Speaker 2: For example, you might think the Coliguard test won't find 687 00:31:44,400 --> 00:31:48,320 Speaker 2: pre cancer, but the Coligard test can detect pre cancerous 688 00:31:48,360 --> 00:31:50,520 Speaker 2: polyps that grow on the wall of the colon and 689 00:31:50,600 --> 00:31:54,400 Speaker 2: may develop into cancer. Screening for colon cancer helps ensure 690 00:31:54,480 --> 00:31:57,640 Speaker 2: you can address any issues now before they become more 691 00:31:57,680 --> 00:31:59,400 Speaker 2: serious if left untreated. 692 00:32:00,000 --> 00:32:02,760 Speaker 3: Some people worry that if you need a follow up colonoscopy, 693 00:32:02,800 --> 00:32:06,160 Speaker 3: you'll get charged. The truth is most insured patients pay 694 00:32:06,200 --> 00:32:09,080 Speaker 3: nothing if follow up care is needed. It's usually covered 695 00:32:09,080 --> 00:32:11,960 Speaker 3: by insurance. If you are forty five years or older 696 00:32:12,040 --> 00:32:14,720 Speaker 3: at average risk, you may be eligible to screen at 697 00:32:14,720 --> 00:32:17,880 Speaker 3: home on your own schedule with the Coligard test. The 698 00:32:17,920 --> 00:32:20,240 Speaker 3: Coligard test is an easy to use at home way 699 00:32:20,280 --> 00:32:22,800 Speaker 3: to screen for colon cancer. If you're forty five or 700 00:32:22,800 --> 00:32:25,600 Speaker 3: older and at average risk, ask your healthcare provider about 701 00:32:25,600 --> 00:32:28,719 Speaker 3: screening for colon cancer with the Coliargard test. You can 702 00:32:28,720 --> 00:32:32,600 Speaker 3: also request a Coliguard prescription through a telehealth provider today 703 00:32:32,760 --> 00:32:35,040 Speaker 3: at coliguard dot com, slash podcast. 704 00:32:35,440 --> 00:32:38,280 Speaker 2: The Coligard test is intended to screen adults forty five 705 00:32:38,280 --> 00:32:41,520 Speaker 2: and older at average risk for colarectal cancer. Do not 706 00:32:41,680 --> 00:32:44,800 Speaker 2: use a Coligard test if you've had adenomas, have inflammatory 707 00:32:44,840 --> 00:32:47,760 Speaker 2: ball disease, and certain hereditary syndromes, or a personal or 708 00:32:47,800 --> 00:32:51,080 Speaker 2: family history of colorectal cancer. The Coligard test is not 709 00:32:51,120 --> 00:32:54,640 Speaker 2: a replacement for colonoscopy and high risk patients. Coligard test 710 00:32:54,720 --> 00:32:57,360 Speaker 2: performance in adults ages forty five to forty nine is 711 00:32:57,480 --> 00:33:00,000 Speaker 2: estimated based on a large clinical study of patients fifth 712 00:33:00,080 --> 00:33:03,760 Speaker 2: dean older. False positives and false negatives can occur. Colguard 713 00:33:03,800 --> 00:33:05,320 Speaker 2: is available by prescription only. 714 00:33:05,680 --> 00:33:08,360 Speaker 3: Start taking care of your health today. Ask your healthcare 715 00:33:08,400 --> 00:33:11,480 Speaker 3: provider about screening for colon cancer with the Colliguard test. 716 00:33:16,320 --> 00:33:17,480 Speaker 1: That's it for today's show. 717 00:33:17,640 --> 00:33:21,600 Speaker 3: Tomorrow, we're talking to Emmy nominated actor, writer and producer 718 00:33:21,760 --> 00:33:25,200 Speaker 3: Natasha Rothwell all about her new Hulu series How To 719 00:33:25,280 --> 00:33:26,040 Speaker 3: Die Alone. 720 00:33:26,600 --> 00:33:30,160 Speaker 2: Join the conversation using hashtag the bright Side and connect 721 00:33:30,200 --> 00:33:33,560 Speaker 2: with us on social media at Hello Sunshine on Instagram 722 00:33:33,600 --> 00:33:36,680 Speaker 2: at the bright Side pod on TikTok, and feel free 723 00:33:36,680 --> 00:33:39,800 Speaker 2: to tag us at Simone Voice and at Danielle Robey. 724 00:33:40,160 --> 00:33:51,720 Speaker 2: We'll see you tomorrow. Keep looking on the bright side.