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Speaker 1: All right here with kickoff, Kevin, tell me about Spencer Crandall.

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Speaker 2: I came across him when I actually did a previous artist, Shalen.

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Speaker 2: She was in a video with him. They did a

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Speaker 2: song together, and I was like, who is this guy?

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Speaker 2: And he reached out a couple of times. I saw

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Speaker 2: an interview with him. I liked his charismatic like energy,

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Speaker 2: seemed like a fun guy. And then I found out

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Speaker 2: about his story. He was similar to mine. He played

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Speaker 2: college football D two. He was forced to stop playing

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Speaker 2: because of an injury, and then he picked up a

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Speaker 2: guitar and you injured?

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Speaker 3: Yeah, I had concussion that.

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Speaker 1: You stopped Yeah, I probably been in the league by now.

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Speaker 2: Huh yeah, pretty much. So we talked about that and

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Speaker 2: how you know, kind of changed us and then he

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Speaker 2: picked up a guitar and the rest is history.

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Speaker 1: So, Spencer Crandall, this is season two, episode ten of

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Speaker 1: Unsigned and Independent.

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Speaker 4: The Guys from Colorado.

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Speaker 3: Denver Guy, Denver Guy.

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Speaker 1: Is he a Bronco fans Nuggets? Yeah?

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Speaker 4: A little What a year?

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Speaker 1: What a last few years to be a Denver fan.

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Speaker 1: So they're pretty good. Yeah, I mean the Nuggets never

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Speaker 1: winning and then finally winning. That's awesome, especially if you've

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Speaker 1: been a fan for a long time. So now I

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Speaker 1: like the guy if he's a diehard Denver fan. They've

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Speaker 1: had some rough years. You went on tour with Chris

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Speaker 1: Line of Morgan Wall into twenty sixteen while he was

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Speaker 1: still in school.

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Speaker 2: Yeah, that's funny, he said in between shows he'd be

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Speaker 2: doing homework while they were partying.

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Speaker 1: Spencer has used the algorithm of social media to his

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Speaker 1: advantage and tried to hone in.

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Speaker 4: It's a business. He talks about, it's a business.

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Speaker 1: You know who else does it really.

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Speaker 4: Well is Warren Ziders.

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Speaker 1: You know, he really has not figured it out, but

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Speaker 1: he really has figured out how to use social media

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Speaker 1: as a business and really hit people over and over again.

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Speaker 1: It's a craft, yeah, niche Yeah, yeah, yeah, it's really cool. Okay,

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Speaker 1: here we go, so let's do it unsigned and independent.

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Speaker 1: It's Spencer Crandall here with Kickoff Kevin.

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Speaker 2: I was doing some homework on you a little bit here,

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Speaker 2: and I found out that we actually have something a

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Speaker 2: couple things in common go on. And the main thing

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Speaker 2: I found out was and we're one of many, I'm sure,

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Speaker 2: but I just said it was interesting. You're the first artists.

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Speaker 2: I've had in here to play college football.

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Speaker 4: Uh huh.

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Speaker 2: I played college football myself, really gold position tight end. Nice, Yeah,

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Speaker 2: what'd you play?

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Speaker 5: I went to go play defensive line and then I

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Speaker 5: got there and I was wildly undersized by the time

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Speaker 5: I got there because I'd cut weight for wrestling and

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Speaker 5: stuff my senior so they're like, maybe try a different position.

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Speaker 4: And then shortly after I hurt my shoulders and all

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Speaker 4: that stuff.

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Speaker 3: And where'd you play?

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Speaker 4: A Colorado Mesa dos? A little D two football?

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Speaker 5: And it was so fun, but yeah, I got hurt,

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Speaker 5: and then here we are so same.

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Speaker 2: I played D two Okay, I had I had six

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Speaker 2: concussions in an eight year span, so I had to

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Speaker 2: stop playing. Yeah, So that's what I mean by it's

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Speaker 2: similar here, you know what I mean. And now look

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Speaker 2: at us living in Nashville. Yeah, and you're making music.

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Speaker 2: I'm talking about music, And what was that college experience

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Speaker 2: like for you then when you had the force of

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Speaker 2: quick Because for me, I mean, it still haunts me.

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Speaker 3: I don't even really like to talk about.

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Speaker 2: It, just because I feel like it's such a crappy

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Speaker 2: way to go out, you know what I mean.

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Speaker 4: Yeah, it sucks.

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Speaker 5: Because there's this whole career you spend like a decade

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Speaker 5: of your life pouring into the gym and coaches and

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Speaker 5: all this stuff, and then it's kind of just over,

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Speaker 5: like in a snap. So it's really it's kind of trippy.

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Speaker 5: And then there's this like dark period of time. I

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Speaker 5: think this is a something that people don't talk about

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Speaker 5: a lot or maybe just don't know, is your identity

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Speaker 5: is so tied to sports. Like you go to a

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Speaker 5: party and people like, what do you do? I didn't

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Speaker 5: say my major. I said I'm a football player, right,

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Speaker 5: So all of a sudden, when people like what do

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Speaker 5: you do or who are you? I'm like, I don't know.

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Speaker 5: I don't know who I am. So there was like

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Speaker 5: a recovery period of kind of going, Okay, what do

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Speaker 5: I do? What do I want to do for the

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Speaker 5: rest of my life?

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Speaker 4: And it was really tough. I think, you know.

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Speaker 5: Lucky for me, that's exactly when I found music, so

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Speaker 5: it all worked out. But yeah, there's a weird, like

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Speaker 5: little asterisk next to my career. It feels like that

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Speaker 5: I don't love that's like, oh yeah, and.

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Speaker 2: I couldn't keep playing exactly, And that's I think that's

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Speaker 2: what it is, especially as athletes or a lot of

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Speaker 2: people just take pride in whatever they do.

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Speaker 3: I don't want to be told I can't do something.

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Speaker 4: Mm hmmm.

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Speaker 3: I don't want to be forced to quit something or

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Speaker 3: be you know, it's my decision.

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Speaker 5: I feel like that on your own term, yeah, right,

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Speaker 5: And with injuries, it's just over.

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Speaker 4: Yeah, and there's no like closure.

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Speaker 5: Really, you can't go get one last play, can't play

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Speaker 5: one last game like you want to.

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Speaker 4: Right, It's just it's done. So it was really it's heartbreaking.

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Speaker 5: I mean for a lot of guys, you pour, like

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Speaker 5: I said, like a decade of your life into this game.

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Speaker 5: You're learning about it and we'd all be crazy to think,

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Speaker 5: or I guess we would all almost be embarrassed to admit.

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Speaker 5: But there's a part of this that you're like, I

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Speaker 5: want to go get a shot at the league. I

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Speaker 5: want something crazy to happen where I have this incredible

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Speaker 5: season I can keep playing, like make football career, and

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Speaker 5: then it's just all over yet a snap.

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Speaker 3: And what was that like for you?

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Speaker 2: And we'll get into your music in a second here,

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Speaker 2: but just kind of more on a personal level, it was.

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Speaker 3: I remember when I had to realize that.

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Speaker 2: I went and talk to my coach and I told him, Hey,

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Speaker 2: this is not gonna happen anymore. And I had about

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Speaker 2: a day or so where I was just kind of

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Speaker 2: in the dumps.

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Speaker 5: Man.

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Speaker 2: I was emotional and like you were saying that the

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Speaker 2: snap of the finger, You're like, wait, no, this is done.

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Speaker 2: It can't be how Yeah, I was just you know

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Speaker 2: what I mean, So how'd you handle that?

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Speaker 5: I remember going up to my coach. Luckily, I have

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Speaker 5: had an awesome coach in Coach Martin att may Say.

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Speaker 5: He was awesome, and I went up to him and

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Speaker 5: I was crying in his office and I was like, dude,

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Speaker 5: I can't play anymore and I don't know what to

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Speaker 5: do about this, and luckily he was. He sat me down.

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Speaker 5: He's like, dude, football is not life like. We played

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Speaker 5: this game because it's fun and there's all these life

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Speaker 5: lessons and obviously you can pay for your school and

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Speaker 5: these incredible things, but you got to figure out what

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Speaker 5: life looks like because most guys and gals, like athletes

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Speaker 5: in general, right, you can max play to like you're thirty,

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Speaker 5: even if you're a pro, and then most of us

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Speaker 5: are done and there's still two thirds of life left,

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Speaker 5: and that's what he was pointing at. And so I

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Speaker 5: spent a lot of time wondering what those next two

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Speaker 5: thirds were going to be. I remember in my dorm room,

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Speaker 5: just like I didn't really leave my room for like

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Speaker 5: a full twenty four hours. I think I was just

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Speaker 5: sitting there in the dark and watching a movie and

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Speaker 5: my roommate came in. He's like, what's going on. I

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Speaker 5: told him I had to get this other shoulder surgery

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Speaker 5: and called my parents. That was like a really rough

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Speaker 5: day in my life. And you know, if I hadn't

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Speaker 5: had that happen, I don't have what I have now.

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Speaker 5: So I don't regret anything, but it is it's a

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Speaker 5: darker time. And I wish there was like some sort

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Speaker 5: of support group for athletes getting out of action, because

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Speaker 5: a lot of people, you know, they don't know how

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Speaker 5: to handle that identity switch. And I certainly didn't scre right.

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Speaker 2: And even if you said you like you said you

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Speaker 2: play up to college, or if your ten year vet

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Speaker 2: in the NFL, like everybody, you hear about it, but

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Speaker 2: until you have to go through it yourself, you don't

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Speaker 2: truly understand it. And that transition can be very tough.

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Speaker 2: I mean, it took me five years after all that

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Speaker 2: to figure out maybe this is something I want to

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Speaker 2: do as far as broadcasting and all that, you know

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Speaker 2: what I mean. So that transition for me was a

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Speaker 2: long one, but like you said, it got me worrying today.

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Speaker 2: So I'm grateful, grateful for it all, and I'm happy.

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Speaker 2: But you didn't pick up a guitar or start singing

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Speaker 2: or anything till college.

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Speaker 4: No, I mean, it's a weird story.

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Speaker 5: So my high school does a thing called the senior Project,

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Speaker 5: and it's like you got to pick like a learning

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Speaker 5: stretch and learn something and to get a mentor. And

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Speaker 5: I just didn't want to do like what all my

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Speaker 5: friends were doing. They were like, yeah, I'm going to

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Speaker 5: go into orthopedic surgery, so I'm gonna go shadow this person.

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Speaker 5: I was like, none of that sounds like me.

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Speaker 4: But I love music. I was such a music fan.

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Speaker 5: So I just decided, Okay, I'm going to write a

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Speaker 5: song and learn to play the guitar. So I literally

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Speaker 5: learned like three chords and I wrote this little song

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Speaker 5: and it was super fun. I'd passed my senior project,

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Speaker 5: thank god, And but I went to go play college football.

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Speaker 4: I didn't think about it again.

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Speaker 5: And so all of a sudden, I had this little

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Speaker 5: Walmart guitar that I stole from my little brother that

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Speaker 5: I brought up to college, and I had lost football

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Speaker 5: on it. So I had hours on hours on my hands,

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Speaker 5: and I was sad and I just wanted to fill

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Speaker 5: my time. I didn't want to think about it. So

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Speaker 5: I would sit on YouTube and I would just learn

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Speaker 5: a chord and I'd learn another chord, and now I

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Speaker 5: learned a few chords. Now I learned some covers, and

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Speaker 5: then I think I really got the bug. I like

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Speaker 5: got brave enough to write a song again, like after

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Speaker 5: my senior project, and I was like, this is just fun, man.

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Speaker 5: But I didn't think that it was like a thing

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Speaker 5: people could do. I didn't think, you know, when you

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Speaker 5: think of like Kenny Chesney, it's like that's impossible. I

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Speaker 5: couldn't ever make money with songs or anything like that.

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Speaker 5: And I started posting online and again it wasn't anything crazy.

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Speaker 5: It was one follow, two follows, and then I just remember,

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Speaker 5: all of a sudden, I had like one hundred and

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Speaker 5: twenty five thousand followers on Instagram, as like a junior

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Speaker 5: in college, just by posting covers and people would say, hey,

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Speaker 5: next time you're in town, let's rite.

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Speaker 4: I was like, where's town?

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Speaker 5: What was this magical, musical town that I was talking about,

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Speaker 5: And like it's Nashville, So you got to come take

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Speaker 5: a trip and went out there in like August twenty sixteen.

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Speaker 5: I just never went home. I just I was like,

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Speaker 5: this is so freaking cool. It feels like I'm on

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Speaker 5: summer break. And that's what my dad always told me,

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Speaker 5: is like, dude, find something that it feels like you're

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Speaker 5: getting away with it. Like I get to go into work.

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Speaker 5: I get to write a song today, and that is work.

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Speaker 5: That's like the coolest feeling in the world. So it's

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Speaker 5: like free drugs. It's the best thing in the world.

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Speaker 3: It's a healthy drug, right, very healthy drug. So you

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Speaker 3: did you visit here and then you just stayed?

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Speaker 2: Or did you visit here and you're like, you know

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Speaker 2: what I liked is like going to grab my stuff

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Speaker 2: and I'm coming back.

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Speaker 4: I went a few times, I guess.

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Speaker 5: I came out in January for the first time, and

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Speaker 5: then my last trip was like in July, and I

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Speaker 5: just told my parents, I'm like I got to get

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Speaker 5: out there as soon as possible. So my buddy, Tyler

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Speaker 5: Rich who's an artist out here, he had a buddy

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Speaker 5: moving out at the same time, so we were next

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Speaker 5: door neighbors with him, and he's like, just do it, man,

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Speaker 5: what's the worst thing that could happen? Right, Like, you

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Speaker 5: move out here for a year, it doesn't work out,

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Speaker 5: you got to move home. So my deal with my

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Speaker 5: parents was if I finished college, they would continue to

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Speaker 5: like help me pay rent. So I was like, my

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Speaker 5: rent's actually cheaper in Nashville than it is at Colorado State.

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Speaker 5: So if you let me move and I'll finish my degree,

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Speaker 5: which I did, will you support me for the first

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Speaker 5: year well in Nashville just trying to figure stuff out.

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Speaker 4: So I did. I would. It was actually funny.

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Speaker 5: I got super lucky and I got picked up on

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Speaker 5: this tour with Chris Lane. Actually Morgan Wallen was a support.

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Speaker 4: At the time. It was twenty sixteen.

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Speaker 5: Dude, wow, And I remember I would be typing papers

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Speaker 5: before I go on stage, and then afterwards they're like, yo,

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Speaker 5: bus party on Chris's bus, and I'm like, I have homework,

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Speaker 5: so I can't Like. It was such it's a weird

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Speaker 5: time in my life, but I had to do it,

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Speaker 5: and I had to like just kind of make some

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Speaker 5: sacrifices to get out there as soon as I could.

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Speaker 3: How long were you out with them? Oh?

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Speaker 4: Man?

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Speaker 5: So the kind of quick version of the story is

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Speaker 5: Tyler Rich introduced me to Chris Lane because they were

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Speaker 5: on tour with Dustin Lynch at the time.

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Speaker 4: So we were all at a barbecue and I ran

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Speaker 4: into Chris.

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Speaker 5: We got to talk in and I just like he

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Speaker 5: went to the bathroom and I looked up his tour schedule.

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Speaker 5: I saw I was playing in Denver. So I was like,

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Speaker 5: I'm gonna throw a hail marry here. Just at the

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Speaker 5: end of his conversation, So Chris, what's up, dude. You

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Speaker 5: know what's crazy? You're playing in Denver. I'm already gonna

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Speaker 5: be in Denver. I'm from Denver. I'll free acoustic open.

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Speaker 5: I've got a little Instagram follow if you want help,

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Speaker 5: bring out the family and friends, whatever, No pressure.

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Speaker 4: He's like, dude, of course, absolutely. We had to hit

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Speaker 4: it off. So he invites me to play that show.

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Speaker 5: I guess I didn't screw it up enough to where

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Speaker 5: he said, yeah, man, want you hop on the rest

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Speaker 5: of the tour. I can't pay you, but if you

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Speaker 5: want to hop on this tour. So yeah, again it

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Speaker 5: was Chris Lane and then a young mulletless Morgan Wallen

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Speaker 5: in twenty.

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Speaker 3: Sixteen, little long straight hair.

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Speaker 5: Yeah, he had like middle part and it was definitely

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Speaker 5: more like a leather cuff vibe than the cutoff sleeves

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Speaker 5: at the time.

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Speaker 4: Yes, and it's crazy, man.

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Speaker 5: I remember he's saying whiskey glasses on that tour and

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Speaker 5: this is not like a knock up, but people were

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Speaker 5: going to the bathroom like nobody knew who he was, right,

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Speaker 5: So I'd watch him every night. He'd hold out the mic.

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Speaker 5: People would go to sing the bridge and he'd just

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Speaker 5: like bring it back, like no one's singing along. And

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Speaker 5: like three years later, with my girlfriend at the time,

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Speaker 5: I went to my hometown Amphitheater eighteen thousand people screaming

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Speaker 5: that same bridge back to the point where they had

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Speaker 5: to cut the tracks like let them keep singing, because

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Speaker 5: they sang it like fifteen times over him, and then

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Speaker 5: when he was done.

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Speaker 4: People were like leaving.

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Speaker 5: It was like craziest turnaround or like, I guess, boosting

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Speaker 5: career I've ever seen in my life.

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Speaker 4: And it was crazy to watch every night this like

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Speaker 4: little artist who was kind of you know, fucking it along.

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Speaker 5: And trying to figure it out. Boom updown comes out,

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Speaker 5: and it just felt like it never stopped. And it

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Speaker 5: still me and my manager Jeff always talking about, like,

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Speaker 5: can you believe that guy was we were on that tour?

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Speaker 5: Is Morgan freakin' walling? Like you know what I mean,

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Speaker 5: It's just crazy that turnaround.

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Speaker 3: I actually saw a video.

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Speaker 2: It's funny you bring that up because I saw a

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Speaker 2: video and it might have been like around the same time.

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Speaker 2: I think he said twenty eighteen, but maybe sixteen. He

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Speaker 2: was on a stage like in a parking lot somewhere,

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Speaker 2: and I think he was singing whiskey glasses and he

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Speaker 2: did that same thing, and then it transitioned to now

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Speaker 2: him on tour this year. Yeah, and it was like

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Speaker 2: just picked up right with a song left off in

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Speaker 2: the original video sane, and it was it's like, like

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Speaker 2: you said, nothing you've ever seen before. You're like, wait,

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Speaker 2: how does this get from this to this?

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Speaker 5: Which just goes to show like you gotta just be

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Speaker 5: authentic because I think I think him and even Seth

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Speaker 5: like his manager would say this like they were doing

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Speaker 5: a thing, but it wasn't quite Morgan yet, right, And

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Speaker 5: then all of a sudden they lean into like kind

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Speaker 5: of your redneck buddy next door who's a little wild. Right.

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Speaker 4: He cuts off the sleeves, he puts on the mullet.

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Speaker 5: They put out that song with fgl a little bit

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Speaker 5: more party, and it just clicks. And I think a

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Speaker 5: lot of artists in town are like one click away.

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Speaker 5: That's what's really fascinating about this. I've watched so many

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Speaker 5: of my friends. We were talking about Lily Rose earlier,

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Speaker 5: like she was into and she was a writer. She

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Speaker 5: puts one song on TikTok Boom and it just changes everything,

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Speaker 5: and it's like, it's amazing that it's one song away.

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Speaker 5: It's also terrifying. It's like we're only one song away,

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Speaker 5: so you just have to keep plucking along and chugging. Yeah,

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Speaker 5: it's crazy.

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Speaker 2: And what has social media have been like for you?

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Speaker 2: It's a major tool for you, right, absolutely, So, I mean,

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Speaker 2: let's pick up in the story. Right, I moved to Nashville.

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Speaker 2: I'm doing a little bit of you know, post on Instagram.

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Speaker 2: I'm watching guys like Luke Holm's and Kane Brown. I'm

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Speaker 2: studying them because they're on Facebook and Fine.

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Speaker 5: All that stuff, and I'm like, this is a real thing,

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Speaker 5: Like I don't feel like this is going away. And

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Speaker 5: the crazy part is I'm watching these guys go sell

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Speaker 5: out like five thousand cap rooms and I'm watching people

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Speaker 5: with number ones like not being able to sell one

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Speaker 5: hundred tickets, so like something's not adding up, Like this

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Speaker 5: is real. I don't think people realize how real this is.

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Speaker 5: So I'm getting better at Instagram and all these things.

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Speaker 5: And that's right around when TikTok came, like to the

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Speaker 5: picture right. So my sister is spending a ton of

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Speaker 5: time on this app and I'm like, what are you on?

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Speaker 5: Like it was musically and now it's TikTok. She's like,

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Speaker 5: you should check it out. I'm like, I'm not a

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Speaker 5: thirteen year old girl who dances in her room, so

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Speaker 5: it's probably not for me. And she was like, but

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Speaker 5: what are they dancing to you, idiot? I was like, Oh,

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Speaker 5: it's music, and I realized it's actually a music app.

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Speaker 4: That's what it is.

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Speaker 5: Like it's people using music in whatever forms, but it

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Speaker 5: is music. So I got on there in like late

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Speaker 5: twenty nineteen, kind of before it was hot, and I

365
00:14:19,800 --> 00:14:22,560
Speaker 5: had built some sort of following. So when COVID happened

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Speaker 5: the world shuts down, I just happened to already be

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Speaker 5: posting three times a day on what ended up being

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Speaker 5: the biggest app.

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Speaker 4: In the world.

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Speaker 5: And you can't plan that. You can't like there was

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Speaker 5: really no strategy like, oh, yeah, the world will end

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Speaker 5: and I'll just be in the right place. It was

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Speaker 5: just I saw some attention, some real eyeballs and ears

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Speaker 5: in this place, and I just shifted some of my

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Speaker 5: focus and then I got lucky. You know, I had

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Speaker 5: a song kind of do really well, and then I

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Speaker 5: had a few songs do really well.

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Speaker 4: And that's open up so many doors. I can't imagine.

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Speaker 5: I'm a completely independent artist, so I don't have a

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Speaker 5: record label, and I can go out and you know,

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Speaker 5: cell eighteen hundred tickets in my hometown and we just

382
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Speaker 5: hit like three hundred and fifty million career streams, no radio,

383
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Speaker 5: no label, just the Internet.

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Speaker 4: So for me, it's not just like a part.

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Speaker 5: Of it, it's it's everything, and it's really connected me

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Speaker 5: to my people. I think that's what's so freaking cool

387
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Speaker 5: about the Internet. Is you can find your people even

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Speaker 5: if your niche. You can find hundreds of thousands of

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Speaker 5: people in your niche, which is crazy. So I'm crazy

390
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Speaker 5: thankful for it and I can't imagine where I'd be

391
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Speaker 5: without it.

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Speaker 2: Do you think your career would be totally different at

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Speaker 2: this point if there was no such thing as a

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Speaker 2: TikTok or an Instagram or Twitter? TikTok is is your

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Speaker 2: main following? You have a couple of million followers on TikTok, right, yeah,

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Speaker 2: so five six.

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Speaker 4: Something like that.

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Speaker 5: It's it's crazy, A few a few humans, yeah, d

399
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Speaker 5: it's really crazy, Like I don't take that for granted,

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Speaker 5: Like even that number, I can't really.

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Speaker 4: Even process that number, right, what does that even mean?

402
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Speaker 5: Right?

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Speaker 4: Millions of people?

404
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Speaker 5: I don't know what a world looks like without the

405
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Speaker 5: Internet today, I like do people?

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Speaker 4: I guess I would just.

407
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Speaker 5: Be playing on Broadway praying to God that like Mike

408
00:16:05,320 --> 00:16:07,960
Speaker 5: Dungan's eating lunch at the right time when I'm singing

409
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Speaker 5: a song that I sound good on.

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Speaker 4: Like that's how people were discovered.

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Speaker 5: And now it's really cool because I can lay real

412
00:16:13,520 --> 00:16:16,400
Speaker 5: bricks of my career as I go, And it's something

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00:16:16,400 --> 00:16:17,920
Speaker 5: that nobody can take away from me. So even if

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Speaker 5: I sign tomorrow and I'm dropped to your later whatever,

415
00:16:21,480 --> 00:16:23,800
Speaker 5: right night, mere scenario, I still have real fans who

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00:16:23,800 --> 00:16:25,680
Speaker 5: are streaming real music, coming out to real shows. So

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Speaker 5: that's pretty special.

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Speaker 2: Do you feel like that allows you to be who

419
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Speaker 2: you are as well? Because you've heard artists throughout the years,

420
00:16:32,760 --> 00:16:34,920
Speaker 2: maybe you probably know some people, or maybe they'll sign

421
00:16:35,040 --> 00:16:38,440
Speaker 2: something with a label and a year later they're totally different.

422
00:16:38,440 --> 00:16:39,760
Speaker 2: They're like, I don't even know what I've been writing

423
00:16:39,840 --> 00:16:42,520
Speaker 2: last year performing. They because they try to transform somebody

424
00:16:42,560 --> 00:16:44,800
Speaker 2: and we've seen it in movies and shows whatever, into

425
00:16:44,840 --> 00:16:47,360
Speaker 2: a totally different person that they just picture in their

426
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Speaker 2: mind that they can sell to make them money and

427
00:16:49,640 --> 00:16:52,360
Speaker 2: this and that. So with social media now and this

428
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Speaker 2: is why I'm so glad we can do this podcast

429
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Speaker 2: as well as you could talk about being independent. Nowadays,

430
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Speaker 2: you can survive so much easier. I don't know if

431
00:16:58,960 --> 00:17:00,240
Speaker 2: easier is the right word, but you know, I mean

432
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Speaker 2: then you were ten years ago.

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Speaker 4: Oh my gosh. I mean, it's night and day.

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Speaker 5: And for a guy like me, the difference is like

435
00:17:07,840 --> 00:17:09,520
Speaker 5: if I want to put out a song, if I

436
00:17:09,600 --> 00:17:12,280
Speaker 5: tease a song, tonight and it gets let's like, have

437
00:17:12,359 --> 00:17:15,000
Speaker 5: a fun scenario gets twenty million views. It's like my

438
00:17:15,119 --> 00:17:18,160
Speaker 5: driver's license or something. Right, I can put it out tomorrow,

439
00:17:19,200 --> 00:17:24,520
Speaker 5: Boom done. I have a ton of friends who, unfortunately,

440
00:17:24,760 --> 00:17:27,600
Speaker 5: through one way or another, there's so many cooks in

441
00:17:27,640 --> 00:17:30,600
Speaker 5: their kitchen, so the second that they feel something on

442
00:17:30,640 --> 00:17:34,639
Speaker 5: the internet, the response time can be six months and

443
00:17:34,680 --> 00:17:37,600
Speaker 5: then by then all the momentums gone away. So it's

444
00:17:37,640 --> 00:17:40,560
Speaker 5: a weird world that we live in where I think

445
00:17:40,720 --> 00:17:42,919
Speaker 5: even the labels and even label artists will have to

446
00:17:43,000 --> 00:17:46,919
Speaker 5: slowly adjust to the speed and the response time of

447
00:17:46,960 --> 00:17:47,439
Speaker 5: the Internet.

448
00:17:47,560 --> 00:17:47,760
Speaker 3: Now.

449
00:17:47,840 --> 00:17:50,520
Speaker 5: So I'm lucky because if I want to put something out,

450
00:17:50,520 --> 00:17:52,480
Speaker 5: I can put something out. It can sound however I

451
00:17:52,480 --> 00:17:54,800
Speaker 5: want it to sound, and the album mark can look

452
00:17:54,800 --> 00:17:56,640
Speaker 5: out what it looks, and the video can look how

453
00:17:56,680 --> 00:17:58,919
Speaker 5: I want it to look. Now there's pros and cons.

454
00:17:58,960 --> 00:18:02,480
Speaker 5: I don't have, you know, massive teams of people helping

455
00:18:02,480 --> 00:18:04,600
Speaker 5: me with this. I have an amazing manager, Jeff, We

456
00:18:04,680 --> 00:18:06,399
Speaker 5: have an awesome PR team. I have an agent at

457
00:18:06,400 --> 00:18:08,280
Speaker 5: Willie Morris. I just signed a publishing deal, which is

458
00:18:08,320 --> 00:18:12,000
Speaker 5: really exciting. But at the end of the day, I'm

459
00:18:12,040 --> 00:18:15,880
Speaker 5: wearing twelve hats on any any given day, I'm going

460
00:18:15,880 --> 00:18:18,359
Speaker 5: over my own finances like that's not a lot of

461
00:18:18,359 --> 00:18:20,560
Speaker 5: people are just like I'm taking the big loan out

462
00:18:20,600 --> 00:18:21,159
Speaker 5: from the label.

463
00:18:21,480 --> 00:18:22,520
Speaker 4: Whatever happens happens.

464
00:18:22,640 --> 00:18:25,560
Speaker 5: I'm saying, if I don't have X thousands of dollars

465
00:18:25,560 --> 00:18:28,000
Speaker 5: to take the bus out, we don't go out. You know,

466
00:18:28,080 --> 00:18:31,439
Speaker 5: that's a different way to run a business. And then

467
00:18:31,960 --> 00:18:34,200
Speaker 5: it's hard not to let the art and the commerce

468
00:18:34,680 --> 00:18:36,280
Speaker 5: feel like they're one thing. So you got to make

469
00:18:36,320 --> 00:18:38,800
Speaker 5: the art in a vacuum and then try to market

470
00:18:38,840 --> 00:18:41,600
Speaker 5: it like it's a business. It's it's a very weird

471
00:18:41,680 --> 00:18:44,520
Speaker 5: place to be and I don't think a lot of people.

472
00:18:45,720 --> 00:18:47,280
Speaker 4: Have ever done this before. This is kind of a

473
00:18:47,320 --> 00:18:47,920
Speaker 4: newer idea.

474
00:18:48,119 --> 00:18:50,760
Speaker 5: So there's not a lot of like there's not a textbook,

475
00:18:50,800 --> 00:18:52,600
Speaker 5: there's not a lot of friends even that I can call.

476
00:18:52,640 --> 00:18:55,920
Speaker 4: There's like very few of us left in this independent game.

477
00:18:56,000 --> 00:19:02,760
Speaker 5: And it's a beast sometimes, and it's so freeing in

478
00:19:02,840 --> 00:19:05,560
Speaker 5: some ways because I get to make music that I

479
00:19:05,600 --> 00:19:06,639
Speaker 5: want to make and put it out when I want

480
00:19:06,640 --> 00:19:08,800
Speaker 5: to put it out. So there's these these pros and cons,

481
00:19:08,800 --> 00:19:10,200
Speaker 5: and the grass is always greener.

482
00:19:10,280 --> 00:19:11,840
Speaker 4: One day I wake up, I'm like I'm gonna sign.

483
00:19:12,480 --> 00:19:14,359
Speaker 4: I'm an idiot. I gotta go to country radio.

484
00:19:14,400 --> 00:19:16,120
Speaker 5: And then the next day I'm like, oh my god,

485
00:19:16,160 --> 00:19:17,679
Speaker 5: I could have never put out that song, and like

486
00:19:17,720 --> 00:19:19,800
Speaker 5: I'm so lucky I'm not signed somewhere, you know. So

487
00:19:19,840 --> 00:19:23,040
Speaker 5: it's like a it's a weird time to be an

488
00:19:23,160 --> 00:19:24,400
Speaker 5: artist and an independent artist.

489
00:19:24,480 --> 00:19:27,520
Speaker 2: Have you been tempted? Have you been approached and offered

490
00:19:27,680 --> 00:19:30,439
Speaker 2: or anything like that? And you kind of said no,

491
00:19:30,480 --> 00:19:31,600
Speaker 2: maybe now it's not the right time.

492
00:19:31,920 --> 00:19:34,240
Speaker 5: Yeah, I mean there's been record deals on the table

493
00:19:34,280 --> 00:19:39,160
Speaker 5: and stuff. I always I think record deals or even

494
00:19:39,200 --> 00:19:41,960
Speaker 5: record labels. It's kind of like getting married. Like we

495
00:19:42,000 --> 00:19:43,439
Speaker 5: all want to get married. You want to find the

496
00:19:43,480 --> 00:19:44,840
Speaker 5: love of your life. You want to find the label

497
00:19:44,880 --> 00:19:47,280
Speaker 5: that gets you. But I don't want to sign to sign.

498
00:19:47,440 --> 00:19:49,280
Speaker 5: I don't want to sign because my friends are signing,

499
00:19:49,359 --> 00:19:51,080
Speaker 5: and I don't want to sign because I'm afraid to

500
00:19:51,119 --> 00:19:53,480
Speaker 5: not sign right just I get married. You want to

501
00:19:53,480 --> 00:19:54,719
Speaker 5: get married to get married. You don't want to get

502
00:19:54,720 --> 00:19:58,720
Speaker 5: married because you're not. So at a certain point, some

503
00:19:58,760 --> 00:20:00,480
Speaker 5: of that is out of my control. I can keep

504
00:20:00,480 --> 00:20:02,879
Speaker 5: talking to people, I can keep making the connections, but

505
00:20:02,920 --> 00:20:05,640
Speaker 5: the reality is someone's going to come along. Who won

506
00:20:05,800 --> 00:20:09,040
Speaker 5: understands this is not nineteen ninety Okay, we need to

507
00:20:09,160 --> 00:20:13,760
Speaker 5: draft some record deals that are creative and that give

508
00:20:13,840 --> 00:20:16,359
Speaker 5: me the freedom that the reason I'm doing what I'm

509
00:20:16,400 --> 00:20:19,080
Speaker 5: doing is because I have freedom. So allow me to

510
00:20:19,119 --> 00:20:20,879
Speaker 5: continue to make the music I want to make and

511
00:20:20,880 --> 00:20:22,000
Speaker 5: put it out in the way that I want to

512
00:20:22,000 --> 00:20:25,520
Speaker 5: make it or put it out. Excuse me, but when

513
00:20:25,520 --> 00:20:27,359
Speaker 5: it comes time to pour gasoline on the fire of

514
00:20:27,400 --> 00:20:29,960
Speaker 5: a song, what does that look like? How are they compensated?

515
00:20:30,040 --> 00:20:31,800
Speaker 5: I think there's a way to do all those things.

516
00:20:33,119 --> 00:20:35,040
Speaker 5: We're just still in talks. We're still kind of like

517
00:20:35,160 --> 00:20:38,320
Speaker 5: figuring out what that means. And in the meantime, I

518
00:20:38,320 --> 00:20:40,119
Speaker 5: got to do what I can do to keep moving

519
00:20:40,200 --> 00:20:41,800
Speaker 5: because the last thing you want to do is get

520
00:20:41,840 --> 00:20:45,000
Speaker 5: so caught up in the political machine of Nashville that

521
00:20:45,080 --> 00:20:48,399
Speaker 5: the reason that everything's working goes away, which is the fans.

522
00:20:48,560 --> 00:20:51,359
Speaker 5: And it's not like, you know, you hear fans first

523
00:20:51,400 --> 00:20:53,880
Speaker 5: as like such a catch all or like a buzzword thing.

524
00:20:54,320 --> 00:20:56,520
Speaker 5: For me, it's not even fans versus fans is everything,

525
00:20:56,800 --> 00:20:59,920
Speaker 5: because without fans, I don't have anything. I don't have

526
00:21:00,160 --> 00:21:02,320
Speaker 5: the label to prop me up. When a song is

527
00:21:02,359 --> 00:21:04,600
Speaker 5: not working. The song has to work, and the only

528
00:21:04,600 --> 00:21:06,040
Speaker 5: way song works is for it to get streams. The

529
00:21:06,080 --> 00:21:07,879
Speaker 5: only way get streams is real fans and real people

530
00:21:07,880 --> 00:21:08,920
Speaker 5: that we love and we treat and.

531
00:21:08,880 --> 00:21:11,760
Speaker 4: We we feed. We give them something that they that

532
00:21:11,920 --> 00:21:15,000
Speaker 4: adds value to their life. So that's what I can control.

533
00:21:16,280 --> 00:21:20,800
Speaker 5: Other stuff like I can't call somebody and you know,

534
00:21:21,240 --> 00:21:23,080
Speaker 5: hold them hostage till they give me the right deal.

535
00:21:23,240 --> 00:21:24,560
Speaker 4: It's got to be the right fit.

536
00:21:24,680 --> 00:21:27,040
Speaker 5: Just like a marriage, you find somebody, it's two people

537
00:21:27,040 --> 00:21:28,879
Speaker 5: who feel like they're getting away with something like I

538
00:21:28,880 --> 00:21:30,520
Speaker 5: can't believe I get to work with this person.

539
00:21:30,600 --> 00:21:32,960
Speaker 4: Yeah, that's how I should feel. I just I haven't

540
00:21:32,960 --> 00:21:33,760
Speaker 4: felt that yet.

541
00:21:33,920 --> 00:21:35,440
Speaker 3: Do you have an idea of what that might feel like?

542
00:21:35,480 --> 00:21:39,600
Speaker 2: Because I love the marriage comperson and I'm not married myself,

543
00:21:39,600 --> 00:21:41,040
Speaker 2: but I have that. You know, a lot of my

544
00:21:41,080 --> 00:21:42,560
Speaker 2: friends are married now, they have kids now, and I

545
00:21:43,480 --> 00:21:45,359
Speaker 2: feel that pressure I should be there, But then I

546
00:21:45,400 --> 00:21:47,439
Speaker 2: remind myself of no, dude, you're doing what you need

547
00:21:47,480 --> 00:21:47,960
Speaker 2: to do right now.

548
00:21:47,960 --> 00:21:50,160
Speaker 3: It's okay. It all come when you know it.

549
00:21:50,600 --> 00:21:52,000
Speaker 2: So do you feel like you have an idea of

550
00:21:52,040 --> 00:21:53,280
Speaker 2: what it might be or is it one of those

551
00:21:53,480 --> 00:21:55,480
Speaker 2: just like maybe falling in love where you're like, you

552
00:21:55,480 --> 00:21:56,840
Speaker 2: know what when you know you know kind of thing.

553
00:21:57,119 --> 00:21:58,960
Speaker 5: I think it's like falling in love. I think it's

554
00:21:59,000 --> 00:22:02,800
Speaker 5: gonna be when it happens. It happens when you know

555
00:22:02,920 --> 00:22:07,920
Speaker 5: you know, and the pressure of you know, I'm not married, right,

556
00:22:07,920 --> 00:22:09,040
Speaker 5: so I feel that same pressure.

557
00:22:09,040 --> 00:22:11,040
Speaker 4: I actually just went to three weddings in one week.

558
00:22:11,080 --> 00:22:15,280
Speaker 5: I don't recommend it, Denver, MAUI Denver, and it was

559
00:22:15,320 --> 00:22:20,360
Speaker 5: super fun, right, And I have half my friends are married, engage, pregnant,

560
00:22:20,480 --> 00:22:23,200
Speaker 5: and there's an obvious pressure in my head at least

561
00:22:23,200 --> 00:22:25,160
Speaker 5: I feel this way to go get married.

562
00:22:25,240 --> 00:22:26,440
Speaker 4: I feel the same way in this town.

563
00:22:26,480 --> 00:22:28,680
Speaker 5: I have so many of my best friends who are

564
00:22:28,720 --> 00:22:30,840
Speaker 5: signed to the biggest labels and doing all these things.

565
00:22:31,560 --> 00:22:34,439
Speaker 5: But I just I know that I can't force it

566
00:22:35,040 --> 00:22:38,920
Speaker 5: and that there's some patience involved. Because reality is, I'd

567
00:22:39,040 --> 00:22:41,720
Speaker 5: rather be married one or two or three or five

568
00:22:41,800 --> 00:22:45,440
Speaker 5: years less, but be married for sixty years than rush

569
00:22:45,480 --> 00:22:47,600
Speaker 5: into something and it not work out or not work

570
00:22:47,600 --> 00:22:49,280
Speaker 5: out the way I want it to, or it's just

571
00:22:49,320 --> 00:22:53,840
Speaker 5: a constant grind. And like like marriage record label is

572
00:22:53,920 --> 00:22:55,760
Speaker 5: just the start. It's not like you get married and

573
00:22:55,800 --> 00:22:58,040
Speaker 5: that's some sort of finish line. I always say, like

574
00:22:58,240 --> 00:23:00,480
Speaker 5: signing a record, deals, like getting your jersey, like cool,

575
00:23:00,520 --> 00:23:03,320
Speaker 5: go play like it does. You don't have a number one,

576
00:23:03,440 --> 00:23:07,159
Speaker 5: you don't have more people showing up tomorrow than today.

577
00:23:07,640 --> 00:23:09,840
Speaker 5: It's just putting in the right situation with the right people.

578
00:23:10,000 --> 00:23:13,320
Speaker 5: And reality is I'm a business owner. I have a

579
00:23:13,320 --> 00:23:15,919
Speaker 5: small business. They're a big business. If they see that

580
00:23:16,000 --> 00:23:19,719
Speaker 5: it is fortuitous of them to acquire my small business

581
00:23:19,720 --> 00:23:21,639
Speaker 5: and we work together, that's great. If not, I'm going

582
00:23:21,640 --> 00:23:23,840
Speaker 5: to keep building my business and control what I can control.

583
00:23:24,240 --> 00:23:26,040
Speaker 2: I always there's a meme. I don't if you've ever

584
00:23:26,080 --> 00:23:27,520
Speaker 2: seen it, but it's one of those I don't know,

585
00:23:27,560 --> 00:23:28,159
Speaker 2: how old are you?

586
00:23:28,320 --> 00:23:28,719
Speaker 4: Twenty eight?

587
00:23:28,760 --> 00:23:31,560
Speaker 2: Okay, I'm thirty two. So I always think of it

588
00:23:31,600 --> 00:23:33,000
Speaker 2: and I laugh when I see it. I'm like, I've

589
00:23:33,040 --> 00:23:35,359
Speaker 2: just I've skipped my first divorce. That's all right, So

590
00:23:35,400 --> 00:23:38,399
Speaker 2: you skipped your first label breakups. That's proud of us.

591
00:23:38,440 --> 00:23:40,879
Speaker 2: I'm probably telling myself that every time I like remind myself,

592
00:23:40,880 --> 00:23:41,760
Speaker 2: I'm like, yeah, you're good.

593
00:23:41,600 --> 00:23:42,040
Speaker 3: You're gay.

594
00:23:42,119 --> 00:23:43,200
Speaker 4: I've needed that. Thank you.

595
00:23:43,320 --> 00:23:45,480
Speaker 3: Yeah, So use that for a motivation next time you

596
00:23:45,520 --> 00:23:45,840
Speaker 3: need it.

597
00:23:45,960 --> 00:23:46,320
Speaker 4: Thank you.

598
00:23:46,400 --> 00:23:52,239
Speaker 3: I got to you talk about your fans a lot.

599
00:23:52,280 --> 00:23:52,879
Speaker 3: They mean everything.

600
00:23:52,880 --> 00:23:55,440
Speaker 2: You have a community text line of over thirty five

601
00:23:55,480 --> 00:23:59,840
Speaker 2: thousand people. I've seen this with artists, especially independent artists. Yeah,

602
00:24:00,040 --> 00:24:02,359
Speaker 2: can you explain, because I don't know exactly what this.

603
00:24:02,560 --> 00:24:04,639
Speaker 2: I mean, obviously it's a text line, but what is

604
00:24:04,680 --> 00:24:05,439
Speaker 2: this and how does this?

605
00:24:05,760 --> 00:24:07,080
Speaker 3: As an artist? How do you handle this?

606
00:24:07,240 --> 00:24:09,040
Speaker 2: And you're you really respond to fans because I think

607
00:24:09,040 --> 00:24:10,840
Speaker 2: a lot of people don't really know exactly what it is.

608
00:24:11,080 --> 00:24:12,760
Speaker 2: So I want to hear it from your point of view.

609
00:24:13,080 --> 00:24:14,760
Speaker 4: Yeah, there's a good and a bad way to use it.

610
00:24:14,840 --> 00:24:20,159
Speaker 5: Like, the reality is, the texting list is just so

611
00:24:20,280 --> 00:24:23,600
Speaker 5: much more superior to email lists and some of these

612
00:24:23,640 --> 00:24:25,879
Speaker 5: other ways to get a hold of fans, because at

613
00:24:26,000 --> 00:24:28,880
Speaker 5: least for me, if I get a text, I'm going

614
00:24:28,920 --> 00:24:32,359
Speaker 5: to see it immediately, I'm going to open it, and

615
00:24:32,400 --> 00:24:36,399
Speaker 5: the open and response rates are like astronomically higher than

616
00:24:36,400 --> 00:24:39,040
Speaker 5: an email. Right, So everyone who wants to sign up

617
00:24:39,040 --> 00:24:40,720
Speaker 5: for an email but then they never even see it.

618
00:24:40,720 --> 00:24:43,600
Speaker 5: It just gets buried in our like Adida's promo or

619
00:24:43,640 --> 00:24:44,560
Speaker 5: like ray bands or whatever.

620
00:24:44,600 --> 00:24:45,960
Speaker 4: Right, you just get so much spam.

621
00:24:46,280 --> 00:24:49,960
Speaker 5: So the theory of text text message lists is that

622
00:24:50,040 --> 00:24:52,720
Speaker 5: it's a way, better, more direct way to reach your fans.

623
00:24:53,320 --> 00:24:55,400
Speaker 5: The reality is a lot of people use it as

624
00:24:55,480 --> 00:24:58,439
Speaker 5: like sell sell, sell sell, so like every time you

625
00:24:58,440 --> 00:25:00,840
Speaker 5: have something coming out, it's like new song, new song,

626
00:25:00,920 --> 00:25:03,840
Speaker 5: new song, or merch merch merch or tickets, tickets, tickets,

627
00:25:04,000 --> 00:25:05,639
Speaker 5: And I try to use it as more like a

628
00:25:05,720 --> 00:25:08,200
Speaker 5: ligne to show my people, so we'll like just send

629
00:25:08,640 --> 00:25:09,560
Speaker 5: unreleased demos.

630
00:25:10,080 --> 00:25:12,960
Speaker 4: I'll just send a selfie be like, Yo, what up,

631
00:25:13,040 --> 00:25:14,520
Speaker 4: I'm golfing today? What are you doing?

632
00:25:15,080 --> 00:25:16,960
Speaker 5: And make it feel more like a friend is texting you,

633
00:25:17,280 --> 00:25:18,879
Speaker 5: so that by the time I you know, I'm not

634
00:25:18,920 --> 00:25:21,160
Speaker 5: gonna not ask, like I'm still gonna go, hey, got

635
00:25:21,160 --> 00:25:22,920
Speaker 5: a song coming out, but hopefully by then you don't

636
00:25:22,920 --> 00:25:27,080
Speaker 5: feel bugged, you don't feel like annoyed. So that's that's

637
00:25:27,119 --> 00:25:29,679
Speaker 5: the dream, And the reality is thirty five thousand people.

638
00:25:30,400 --> 00:25:33,160
Speaker 5: If even ten percent of those people go and pre

639
00:25:33,200 --> 00:25:35,840
Speaker 5: save a song, that's a game changer for us. In

640
00:25:35,920 --> 00:25:39,640
Speaker 5: a TikTok world, in a Instagram world, it's so hard

641
00:25:39,680 --> 00:25:43,199
Speaker 5: to reach your people now, which feels counterintuitive to me,

642
00:25:43,320 --> 00:25:44,720
Speaker 5: and I think someone's got to solve this.

643
00:25:44,800 --> 00:25:47,240
Speaker 4: But it's like I have two point seven million followers.

644
00:25:47,560 --> 00:25:49,919
Speaker 5: I'll post a TikTok that somehow gets like two thousand

645
00:25:50,000 --> 00:25:53,679
Speaker 5: views and I'm like, how does this math math?

646
00:25:54,240 --> 00:25:54,680
Speaker 4: It doesn't.

647
00:25:54,920 --> 00:25:57,720
Speaker 5: But the text list is the perfect example of those

648
00:25:57,760 --> 00:25:59,480
Speaker 5: are people who said, no, I actually do want to

649
00:25:59,520 --> 00:26:02,200
Speaker 5: always see it right. It's like basically saying, I want

650
00:26:02,280 --> 00:26:04,280
Speaker 5: to be at the top of your algorithm, no matter what.

651
00:26:04,600 --> 00:26:06,240
Speaker 5: Let me know when something's coming, let me know when

652
00:26:06,280 --> 00:26:08,320
Speaker 5: when you're working on something. So that's what it's for,

653
00:26:08,359 --> 00:26:09,800
Speaker 5: and it's it's actually been a huge game.

654
00:26:09,720 --> 00:26:10,280
Speaker 4: Changer for us.

655
00:26:10,320 --> 00:26:11,399
Speaker 3: And what's that phone number?

656
00:26:11,880 --> 00:26:14,240
Speaker 4: Six one five three five eight seven seven two nine.

657
00:26:14,560 --> 00:26:17,080
Speaker 5: There you go, that's my QVC voice text Now it's

658
00:26:17,080 --> 00:26:18,760
Speaker 5: sixty one five three five eight seven seven two nine.

659
00:26:18,760 --> 00:26:21,480
Speaker 4: And I'm gonna text everybody back that texts me today

660
00:26:21,600 --> 00:26:24,760
Speaker 4: and I'll prove to you that I am actually texting

661
00:26:24,760 --> 00:26:25,560
Speaker 4: people because I actually do.

662
00:26:25,600 --> 00:26:27,679
Speaker 5: I sit down probably thirty minutes in the morning, like

663
00:26:27,680 --> 00:26:29,960
Speaker 5: thirty minutes at night and just have conversations. And the

664
00:26:30,000 --> 00:26:32,600
Speaker 5: crazy part is people come to shows and be like, yo,

665
00:26:32,800 --> 00:26:34,600
Speaker 5: I've been texting you. I'm like, I know, I know

666
00:26:34,680 --> 00:26:36,560
Speaker 5: your name, like I know who you are. So it's

667
00:26:36,560 --> 00:26:39,280
Speaker 5: really really yeah, It's like I think a lot of people,

668
00:26:39,640 --> 00:26:43,520
Speaker 5: even myself, underestimate the value of like one to one

669
00:26:43,720 --> 00:26:46,399
Speaker 5: relationships with fans, Like we all want a million fans,

670
00:26:46,520 --> 00:26:48,920
Speaker 5: but what would it look like to have ten thousand

671
00:26:49,480 --> 00:26:51,840
Speaker 5: fans that you like, actually talk to, that you actually

672
00:26:52,280 --> 00:26:53,359
Speaker 5: add value to their life.

673
00:26:53,400 --> 00:26:54,520
Speaker 4: Like that's a different level.

674
00:26:54,560 --> 00:26:57,159
Speaker 2: I think it's almost like a more personal form of

675
00:26:57,200 --> 00:26:59,560
Speaker 2: social media, absolutely right, that's read way to put it,

676
00:26:59,600 --> 00:27:01,720
Speaker 2: more of a one on one Hey, get to know you.

677
00:27:01,800 --> 00:27:03,760
Speaker 2: So that's interesting. I didn't know that. Like I said,

678
00:27:03,760 --> 00:27:06,760
Speaker 2: I've seen artists, bands have this text line and I've

679
00:27:06,800 --> 00:27:08,320
Speaker 2: never really done it because I don't really know what

680
00:27:08,320 --> 00:27:11,240
Speaker 2: it is. So that's that makes you as a fan,

681
00:27:11,720 --> 00:27:13,080
Speaker 2: you feel a lot better as a fan. You're like, hey,

682
00:27:13,119 --> 00:27:14,240
Speaker 2: I actually know Spencer, I hope.

683
00:27:14,280 --> 00:27:16,840
Speaker 5: So that's funny now, And that's that's I try to

684
00:27:16,880 --> 00:27:20,040
Speaker 5: do that on all my socials, which is like how

685
00:27:20,080 --> 00:27:24,400
Speaker 5: do I give you something that is music related?

686
00:27:24,400 --> 00:27:27,040
Speaker 4: But then how do I like show you what lights

687
00:27:27,080 --> 00:27:28,479
Speaker 4: me up or what breaks my heart? You know?

688
00:27:28,520 --> 00:27:31,080
Speaker 5: Like I think the artists that I connect with, they're

689
00:27:31,160 --> 00:27:34,720
Speaker 5: saying something deeper than just here is a single, here

690
00:27:34,760 --> 00:27:38,399
Speaker 5: is an album. They're standing for something they're proud of

691
00:27:38,440 --> 00:27:41,399
Speaker 5: themselves for doing. Something they're they're letting you into their diary.

692
00:27:41,440 --> 00:27:44,840
Speaker 5: I think that's like what great artists do. They'll go, hey,

693
00:27:45,040 --> 00:27:47,159
Speaker 5: am I crazy to feel this way? Here's my diary,

694
00:27:47,200 --> 00:27:48,680
Speaker 5: and you go, no, you're not, because I feel the

695
00:27:48,720 --> 00:27:49,040
Speaker 5: same way.

696
00:27:49,119 --> 00:27:49,280
Speaker 4: Right.

697
00:27:49,359 --> 00:27:53,199
Speaker 5: So that's the text list, that's stories, that's you know,

698
00:27:53,280 --> 00:27:55,840
Speaker 5: even just posting on TikTok, Like when I post a song,

699
00:27:55,880 --> 00:27:57,680
Speaker 5: I hope I'm trying to give some sort of context

700
00:27:57,680 --> 00:27:58,920
Speaker 5: of like here's why.

701
00:27:58,960 --> 00:28:01,960
Speaker 4: I hope this gives you value in your life.

702
00:28:02,000 --> 00:28:03,960
Speaker 5: You know, if it's you're going through a breakup or

703
00:28:03,960 --> 00:28:06,160
Speaker 5: you're trying to figure out who you are, I hope

704
00:28:06,160 --> 00:28:07,120
Speaker 5: this helps you in some way.

705
00:28:07,200 --> 00:28:08,600
Speaker 3: And that's why music's the best.

706
00:28:09,040 --> 00:28:10,199
Speaker 4: It is, dude, it's crazy.

707
00:28:10,280 --> 00:28:12,160
Speaker 2: I mean there's a sad song, there's a happy song,

708
00:28:12,160 --> 00:28:14,600
Speaker 2: there's a party song, there's anything you can think of.

709
00:28:15,040 --> 00:28:17,359
Speaker 2: Whatever emotion you're feeling that day or that hour or

710
00:28:17,400 --> 00:28:19,000
Speaker 2: that minute, you can relate to it.

711
00:28:19,240 --> 00:28:21,160
Speaker 5: And that's when I knew I wanted to get into music,

712
00:28:21,320 --> 00:28:24,320
Speaker 5: is I was in college and I'm feeling these things,

713
00:28:24,320 --> 00:28:26,360
Speaker 5: but I don't know how to say it almost right,

714
00:28:26,440 --> 00:28:29,480
Speaker 5: Like you have this gap between how you feel and

715
00:28:29,520 --> 00:28:32,840
Speaker 5: how and the vocabulary you have to express it. And

716
00:28:32,880 --> 00:28:35,159
Speaker 5: the gift we give as artists or as creatives or

717
00:28:35,200 --> 00:28:38,960
Speaker 5: as songwriters is to bridge the gap between how we

718
00:28:39,000 --> 00:28:40,600
Speaker 5: feel and how we don't know how to say it.

719
00:28:40,880 --> 00:28:44,440
Speaker 5: So like when someone says, drunk me, you can't get

720
00:28:44,480 --> 00:28:46,959
Speaker 5: over you, right, that's like a great song or like

721
00:28:47,080 --> 00:28:49,960
Speaker 5: insert any of your favorite songs. There's usually a little

722
00:28:50,000 --> 00:28:50,800
Speaker 5: light bulb that goes off.

723
00:28:50,800 --> 00:28:53,040
Speaker 4: You're like, WHOA, that's how I feel.

724
00:28:53,120 --> 00:28:55,240
Speaker 5: And I didn't even know how I felt or I

725
00:28:55,240 --> 00:28:57,320
Speaker 5: didn't even know how to say it like that. And

726
00:28:57,360 --> 00:28:59,000
Speaker 5: I think that's when I was like, WHOA, if I

727
00:28:59,040 --> 00:29:02,040
Speaker 5: could give that gift anybody, Like, that's magic, Like I said,

728
00:29:02,080 --> 00:29:05,640
Speaker 5: it's free drugs, like and it's good drugs, not even.

729
00:29:05,440 --> 00:29:07,640
Speaker 3: Destructive, right, what about it? I got to ask them?

730
00:29:07,680 --> 00:29:10,240
Speaker 2: Are on the subject here. I had Shalin in a

731
00:29:10,280 --> 00:29:12,200
Speaker 2: few episodes ago. So that's how I actually saw you

732
00:29:12,240 --> 00:29:15,160
Speaker 2: for the first time cool doing some you know, homework

733
00:29:15,160 --> 00:29:17,200
Speaker 2: on her before we sat down and saw you guys

734
00:29:17,200 --> 00:29:19,200
Speaker 2: a song together, and you quoted this song, the song

735
00:29:19,280 --> 00:29:21,480
Speaker 2: to be continue, that's what it's called, and you quoted

736
00:29:21,560 --> 00:29:23,280
Speaker 2: saying the booty Call twenty twenty three.

737
00:29:23,760 --> 00:29:26,200
Speaker 3: Is that the relation that we're having there. I saw that.

738
00:29:26,200 --> 00:29:27,560
Speaker 3: I think on TikTok or something like that.

739
00:29:27,760 --> 00:29:30,560
Speaker 5: You know, sometimes the hook is just meant to be

740
00:29:31,120 --> 00:29:32,680
Speaker 5: uh inflammatory.

741
00:29:32,760 --> 00:29:33,200
Speaker 3: I love it.

742
00:29:33,240 --> 00:29:35,680
Speaker 5: I love but yeah, the booty call anthem, you know,

743
00:29:35,720 --> 00:29:36,120
Speaker 5: it's real.

744
00:29:36,240 --> 00:29:37,960
Speaker 4: Like I think I say this at my shows.

745
00:29:38,000 --> 00:29:41,440
Speaker 5: I'm like, don't raise your hand, but if you've been

746
00:29:41,480 --> 00:29:43,680
Speaker 5: through this with this one's for you, and sure enough

747
00:29:43,720 --> 00:29:45,720
Speaker 5: someone will be like this is me, they'll raise their hand,

748
00:29:45,720 --> 00:29:47,760
Speaker 5: they'll out themselves, but everyone's you know, if you've broken

749
00:29:47,840 --> 00:29:51,160
Speaker 5: up with somebody and you really care about them, it's

750
00:29:51,240 --> 00:29:53,440
Speaker 5: really hard to just like let it be. I think

751
00:29:53,520 --> 00:29:55,520
Speaker 5: a lot of us go through this like back and

752
00:29:55,560 --> 00:29:58,280
Speaker 5: forth and maybe we'll work out. Okay, maybe we've both

753
00:29:58,320 --> 00:30:01,360
Speaker 5: figured ourselves out, and and then there's the like come

754
00:30:01,400 --> 00:30:02,680
Speaker 5: hang out, come whatever.

755
00:30:02,760 --> 00:30:05,680
Speaker 4: Right, Like we've all been there, so we me and

756
00:30:05,720 --> 00:30:07,920
Speaker 4: Shay had had to deliver. The booty Call anthem of

757
00:30:07,920 --> 00:30:09,120
Speaker 4: twenty twenty three just had to be done.

758
00:30:09,200 --> 00:30:11,360
Speaker 3: I love it. I love it. I mean you're giving

759
00:30:11,360 --> 00:30:13,360
Speaker 3: me flashbacks, yeah, bringing that up right now. I'm like,

760
00:30:13,560 --> 00:30:13,880
Speaker 3: I know you.

761
00:30:13,920 --> 00:30:15,680
Speaker 4: Got a war flashback, yes exactly.

762
00:30:15,760 --> 00:30:18,720
Speaker 2: I'm like seeing five years later, I'm still thinking about it.

763
00:30:18,720 --> 00:30:19,400
Speaker 3: It sucks.

764
00:30:20,200 --> 00:30:22,400
Speaker 2: Let's do some real off music a little bit. You're

765
00:30:22,400 --> 00:30:24,640
Speaker 2: from Denver, I'm a big sports guy. You're a big

766
00:30:24,640 --> 00:30:27,640
Speaker 2: sports guy. We're not gonna talk about the Broncos, but

767
00:30:27,680 --> 00:30:29,920
Speaker 2: we will talk about the Nugget. Yes, let's do it.

768
00:30:30,040 --> 00:30:31,880
Speaker 2: Let's do it real quick. I just want to sum

769
00:30:31,960 --> 00:30:34,320
Speaker 2: it up work as we close this out pretty soon here.

770
00:30:34,920 --> 00:30:36,000
Speaker 2: I mean, what was that like for you?

771
00:30:36,080 --> 00:30:36,520
Speaker 3: First one?

772
00:30:37,120 --> 00:30:39,920
Speaker 2: I was happy for you guys, awesome team. So what

773
00:30:39,960 --> 00:30:40,920
Speaker 2: was that like for you as a.

774
00:30:40,880 --> 00:30:44,480
Speaker 5: Fan, Dude, I've been a Nuggets fan. I've been a

775
00:30:44,520 --> 00:30:46,440
Speaker 5: Denver sports fan my entire life. Grew up in Denver.

776
00:30:46,600 --> 00:30:49,480
Speaker 5: So like there's been years where the Broncos are really

777
00:30:49,480 --> 00:30:52,200
Speaker 5: great and that feels good. The Nuggets have never been

778
00:30:52,240 --> 00:30:53,680
Speaker 5: good my entire life.

779
00:30:54,160 --> 00:30:55,000
Speaker 4: And even when we.

780
00:30:54,880 --> 00:30:58,280
Speaker 5: Were like okay, Like I remember one year we made it,

781
00:30:58,320 --> 00:31:00,280
Speaker 5: we lost like the first round of the playoffs and

782
00:31:00,720 --> 00:31:03,760
Speaker 5: George Carl was given Coach of the Year and fired

783
00:31:03,920 --> 00:31:06,240
Speaker 5: that same year, Like that's just the story of the Nuggets.

784
00:31:06,240 --> 00:31:09,080
Speaker 4: We've been kind of a mess in many ways for

785
00:31:09,120 --> 00:31:09,560
Speaker 4: so many years.

786
00:31:09,600 --> 00:31:13,280
Speaker 5: So for me, I mean, I've watched so many Nuggets games,

787
00:31:13,400 --> 00:31:16,160
Speaker 5: so many seasons. My dad like never misses a Denver

788
00:31:16,200 --> 00:31:20,200
Speaker 5: sports game ever and just never even thought it was possible.

789
00:31:20,240 --> 00:31:22,280
Speaker 5: And then over like even like the Bubble Year, we

790
00:31:22,360 --> 00:31:24,960
Speaker 5: got like close and you started to look good and

791
00:31:25,080 --> 00:31:27,240
Speaker 5: Jamal gets hurt and you're like, oh man, we're just

792
00:31:27,240 --> 00:31:28,600
Speaker 5: gonna be out of it for a long time. So

793
00:31:29,280 --> 00:31:33,520
Speaker 5: for me, I went to a finals game, even though

794
00:31:33,520 --> 00:31:35,800
Speaker 5: we lost, and it's like one of my favorite memories ever.

795
00:31:35,840 --> 00:31:37,480
Speaker 5: Like I went with one of my best friends and

796
00:31:37,840 --> 00:31:41,360
Speaker 5: just the energy in that place felt like this, it's

797
00:31:41,400 --> 00:31:44,720
Speaker 5: so cool to be with a team from terrible too good,

798
00:31:44,960 --> 00:31:48,080
Speaker 5: Like that is such a special feeling. So just we

799
00:31:48,160 --> 00:31:51,040
Speaker 5: love you, Joker, don't go anywhere ever. We love you Jamal,

800
00:31:51,200 --> 00:31:53,720
Speaker 5: don't go anywhere ever. Really special, man, that team was

801
00:31:53,720 --> 00:31:54,440
Speaker 5: a lot of fun to watch.

802
00:31:54,440 --> 00:31:56,120
Speaker 2: I'm a Celtics fan, I'm an boss, my dad's from

803
00:31:56,200 --> 00:31:59,200
Speaker 2: back East, but as a Celtics fan, I mean, as

804
00:31:59,200 --> 00:32:01,640
Speaker 2: soon as we got bounced the Eastern Conference finals there,

805
00:32:01,640 --> 00:32:03,000
Speaker 2: I was like, Okay, that is gonna win.

806
00:32:03,200 --> 00:32:04,680
Speaker 3: I was, honestly, I was a little nervous just to

807
00:32:04,680 --> 00:32:06,240
Speaker 3: play you guys, because you guys are just well.

808
00:32:06,280 --> 00:32:08,560
Speaker 5: I was nervous to play you guys, honestly, Like when

809
00:32:08,600 --> 00:32:10,360
Speaker 5: the Heat won, I was like, cool, this matchup is

810
00:32:10,440 --> 00:32:13,680
Speaker 5: way better. Like I feared the Celtics, so it all

811
00:32:13,720 --> 00:32:16,200
Speaker 5: worked out. We got that ring. You know, just a

812
00:32:16,200 --> 00:32:17,200
Speaker 5: forty seven year drought.

813
00:32:17,440 --> 00:32:20,240
Speaker 2: It's just a little, just a little one. So I'll

814
00:32:20,280 --> 00:32:22,040
Speaker 2: be happy for you there. I can't root for your Broncos.

815
00:32:22,080 --> 00:32:24,200
Speaker 3: I'm sorry. As the Patriots fan, I just can't do.

816
00:32:24,280 --> 00:32:26,840
Speaker 4: We're terrible. It'll probably be three years until we even

817
00:32:26,840 --> 00:32:27,600
Speaker 4: have to have a conversation.

818
00:32:27,600 --> 00:32:29,680
Speaker 3: Sean Payton should that's definitely a step up.

819
00:32:29,720 --> 00:32:32,120
Speaker 5: But uh, I think we'll go five hundred this year,

820
00:32:32,160 --> 00:32:33,840
Speaker 5: which would be which would be a step up. But

821
00:32:33,880 --> 00:32:37,080
Speaker 5: I don't think as long as Patrick Mahomes sits in

822
00:32:37,120 --> 00:32:40,280
Speaker 5: the AFC West, it is going to be a tall order.

823
00:32:40,320 --> 00:32:41,960
Speaker 3: The entire AFC is loaded.

824
00:32:42,240 --> 00:32:45,840
Speaker 5: Well, dude, I mean even the Chargers are sneaky good. Yeah,

825
00:32:45,840 --> 00:32:48,959
Speaker 5: and the Raiders are sneaky good. And now the Broncos

826
00:32:50,040 --> 00:32:53,680
Speaker 5: have a Super Bowl winning quarterback as super Bowl winning

827
00:32:53,720 --> 00:32:57,400
Speaker 5: head coach and we still are like the obvious last choice.

828
00:32:57,440 --> 00:32:58,520
Speaker 5: That's how good our division is.

829
00:32:58,600 --> 00:33:01,040
Speaker 3: Yeah, insane, But the balls almost here, so I'm excited

830
00:33:01,080 --> 00:33:01,400
Speaker 3: about it.

831
00:33:01,400 --> 00:33:01,960
Speaker 4: I cannot wait.

832
00:33:02,040 --> 00:33:03,440
Speaker 3: Same same all right.

833
00:33:03,320 --> 00:33:06,520
Speaker 2: Well, Spencer, you got a new song out today actually

834
00:33:06,560 --> 00:33:09,040
Speaker 2: called didn't do, sir, would Cooper Allen?

835
00:33:09,800 --> 00:33:10,480
Speaker 3: What is a song?

836
00:33:10,560 --> 00:33:12,520
Speaker 2: Just talk about that real quick and if you're listening

837
00:33:12,520 --> 00:33:14,280
Speaker 2: to this, makes you go stream after this is all done.

838
00:33:14,400 --> 00:33:16,240
Speaker 4: Yeah, give it a little streamy stream.

839
00:33:16,280 --> 00:33:18,920
Speaker 5: It's out everywhere. It's called didn't do with my buddy

840
00:33:18,920 --> 00:33:24,080
Speaker 5: Cooper Allen. So I have tons of songs out and

841
00:33:24,360 --> 00:33:27,160
Speaker 5: love songs and breakup songs. But on every album, I

842
00:33:27,200 --> 00:33:30,440
Speaker 5: think I want some sort of song about like life

843
00:33:31,120 --> 00:33:34,480
Speaker 5: just in general, and I want something that's like, especially

844
00:33:34,520 --> 00:33:37,000
Speaker 5: on this last album that talked about kind of like

845
00:33:37,040 --> 00:33:38,400
Speaker 5: the urgency of life.

846
00:33:38,440 --> 00:33:39,440
Speaker 4: I find myself.

847
00:33:40,400 --> 00:33:42,880
Speaker 5: You know, it's so easy, like today I was like

848
00:33:42,920 --> 00:33:46,160
Speaker 5: it's July whatever, Like how how is it already July?

849
00:33:46,320 --> 00:33:46,520
Speaker 4: Right?

850
00:33:47,040 --> 00:33:50,320
Speaker 5: And I lose the sense of urgency and it's like

851
00:33:50,400 --> 00:33:52,120
Speaker 5: kind of I think it's gonna be one of my

852
00:33:52,160 --> 00:33:55,840
Speaker 5: bigger regrets in life if I if I were to

853
00:33:55,840 --> 00:33:58,560
Speaker 5: live this way, is like I didn't really realize how

854
00:33:58,640 --> 00:33:59,400
Speaker 5: quick it's gonna go.

855
00:33:59,440 --> 00:34:03,200
Speaker 4: I didn't realize. You know, you don't get thousands of Christmases.

856
00:34:03,480 --> 00:34:06,040
Speaker 5: You get like eighty if you're lucky, you get eighty

857
00:34:06,080 --> 00:34:09,399
Speaker 5: summers if you're lucky, like to live in the now

858
00:34:09,440 --> 00:34:11,879
Speaker 5: and to really go for it, because life is short,

859
00:34:11,920 --> 00:34:13,040
Speaker 5: I think is like underrated.

860
00:34:13,080 --> 00:34:15,520
Speaker 4: So I just started writing something in my phone one time.

861
00:34:15,560 --> 00:34:17,439
Speaker 5: It was like I think I literally wrote the first

862
00:34:17,440 --> 00:34:20,439
Speaker 5: line of the songs, like sometimes I catch myself living

863
00:34:20,520 --> 00:34:22,840
Speaker 5: like I'll never die, and it's like I just feel

864
00:34:22,840 --> 00:34:24,040
Speaker 5: like I'm gonna be down here forever.

865
00:34:24,239 --> 00:34:25,040
Speaker 4: It's just not true.

866
00:34:25,400 --> 00:34:28,160
Speaker 5: So I just started writing out these lyrics like kiss

867
00:34:28,160 --> 00:34:30,920
Speaker 5: the girl, call your mom, do the thing, and all

868
00:34:30,960 --> 00:34:34,279
Speaker 5: of a sudden, I realized it's like that message is

869
00:34:34,880 --> 00:34:37,040
Speaker 5: I'd rather regret what I did than what I didn't do.

870
00:34:37,120 --> 00:34:38,400
Speaker 5: I'd rather get to the end and be like, you

871
00:34:38,440 --> 00:34:40,480
Speaker 5: know what I tried. I tried everything. I went for

872
00:34:40,600 --> 00:34:43,400
Speaker 5: my dreams. I tried to make the relationship work. I

873
00:34:43,480 --> 00:34:46,799
Speaker 5: was always intentional with my brothers and sisters, and I

874
00:34:46,800 --> 00:34:49,319
Speaker 5: think if you do that, hopefully you mitigate some of

875
00:34:49,320 --> 00:34:52,520
Speaker 5: those regrets. So then I showed it to my buddy

876
00:34:52,560 --> 00:34:54,080
Speaker 5: Coop and he freaked out. He was like, dude, I

877
00:34:54,120 --> 00:34:56,440
Speaker 5: love the song. So we're two independent guys, you know,

878
00:34:56,480 --> 00:34:58,640
Speaker 5: we're without labels, and there's something kind of like a

879
00:34:58,719 --> 00:35:00,920
Speaker 5: chip on our shoulder to be like, we think this

880
00:35:01,000 --> 00:35:03,440
Speaker 5: hit song and we're gonna put it out together and try.

881
00:35:03,239 --> 00:35:05,160
Speaker 4: To make some magic happen. So it feels really special

882
00:35:05,200 --> 00:35:05,440
Speaker 4: to us.

883
00:35:05,520 --> 00:35:07,120
Speaker 3: I like it. I like, well, we'll get that timing

884
00:35:07,160 --> 00:35:10,520
Speaker 3: of it toohun drops today. I sit down. This is great.

885
00:35:10,600 --> 00:35:11,279
Speaker 3: Go check that out.

886
00:35:11,320 --> 00:35:13,600
Speaker 2: Go check them out on Instagram and TikTok as well

887
00:35:13,600 --> 00:35:17,480
Speaker 2: at spencer crandall correct. And then he has over three

888
00:35:17,520 --> 00:35:20,840
Speaker 2: hundred million total global streams, two point six million followers

889
00:35:20,840 --> 00:35:21,360
Speaker 2: on TikTok.

890
00:35:21,440 --> 00:35:23,440
Speaker 3: But no big deal. It's all good, Spencer. I really

891
00:35:23,480 --> 00:35:25,000
Speaker 3: appreciate it, and thank you so much.

892
00:35:25,000 --> 00:35:28,880
Speaker 4: Appreciate it. Of course, thanks for listening to a Bobby

893
00:35:28,920 --> 00:35:29,720
Speaker 4: Cast production