1 00:00:02,240 --> 00:00:05,040 Speaker 1: Hello. I'm Scott Sash, and I'm Evan Nobi Williams and 2 00:00:05,080 --> 00:00:07,560 Speaker 1: I'm Michael Barr. And this is the Bloomberg Business of 3 00:00:07,600 --> 00:00:10,880 Speaker 1: Sports podcast, where we explore the big money issues in 4 00:00:10,880 --> 00:00:13,760 Speaker 1: the world of sports today. We begin with, well, you 5 00:00:13,800 --> 00:00:16,960 Speaker 1: know what I've got to start. I know you Mr Detroit, Mr. 6 00:00:17,239 --> 00:00:19,279 Speaker 1: But this is this is one time where you're gonna 7 00:00:19,280 --> 00:00:24,880 Speaker 1: be a literal motor mouth. Yes, I am Daytona Baby, Daytona. 8 00:00:24,960 --> 00:00:28,720 Speaker 1: I'm I'm excited. That's why I love February Sunday is 9 00:00:28,760 --> 00:00:32,680 Speaker 1: the Daytona five. Alex Bowman, who is now in the 10 00:00:32,720 --> 00:00:37,320 Speaker 1: car where day Learnhart Jr. Used to drive. He's in it. Now. 11 00:00:37,560 --> 00:00:40,240 Speaker 1: Let me ask you this, though you are a NASCAR fan, 12 00:00:40,320 --> 00:00:44,520 Speaker 1: we know this hardcore NASCAR fan. If I went outside 13 00:00:44,680 --> 00:00:49,360 Speaker 1: right now to Lexington Avenue in Midtown Manhattan and stopped 14 00:00:49,479 --> 00:00:52,800 Speaker 1: fifty people, the first fifty people that went by and 15 00:00:52,880 --> 00:00:56,520 Speaker 1: asked them, what's on the sports highlight calendar this weekend? 16 00:00:56,560 --> 00:00:59,960 Speaker 1: What are the major events happening on the sports calendar? 17 00:01:00,040 --> 00:01:04,480 Speaker 1: What are you going to watch? How many of fifty? No, 18 00:01:04,760 --> 00:01:08,040 Speaker 1: the Daytona five d is happening and we'll watch it. 19 00:01:08,400 --> 00:01:10,319 Speaker 1: You know what? They will say is the top sports 20 00:01:10,360 --> 00:01:14,520 Speaker 1: event pitchers and catchers or the Olympics or the Olympics. 21 00:01:14,560 --> 00:01:20,000 Speaker 1: They know that. I mean we said top sports on 22 00:01:20,120 --> 00:01:25,319 Speaker 1: the count. I have not seen much buzz about the 23 00:01:25,400 --> 00:01:28,399 Speaker 1: Daytona five. Why is that? Well, part of that is 24 00:01:28,480 --> 00:01:31,840 Speaker 1: because you don't have the real big names that have 25 00:01:31,959 --> 00:01:34,840 Speaker 1: going away. I mean, yeah, you still have Jimmy Johnson, 26 00:01:34,920 --> 00:01:38,400 Speaker 1: you still have Kevin Harvick, you still have the Bush Brothers. 27 00:01:38,959 --> 00:01:42,560 Speaker 1: Beyond that, you have a bunch of young drivers coming up. 28 00:01:43,120 --> 00:01:45,400 Speaker 1: And I bet a lot of people couldn't even tell 29 00:01:45,440 --> 00:01:50,240 Speaker 1: you who won the championship last season. Fairness, But in 30 00:01:50,280 --> 00:01:52,559 Speaker 1: all fairness, if you asked me who won the World 31 00:01:52,600 --> 00:01:55,200 Speaker 1: Series who if you ask me, I'm like, man, I 32 00:01:55,280 --> 00:01:57,080 Speaker 1: have to stop and think about it because we're old 33 00:01:57,120 --> 00:02:00,680 Speaker 1: at this point. I'm just wondering from the marketing perspective, 34 00:02:01,040 --> 00:02:03,920 Speaker 1: where the dollars spent. Are you trying to get your 35 00:02:03,960 --> 00:02:06,280 Speaker 1: hardcore fan to stick and come or how are you 36 00:02:06,320 --> 00:02:09,200 Speaker 1: generating new fans our kids finding NASCAR? Because if they are, 37 00:02:09,200 --> 00:02:11,040 Speaker 1: I don't know how. Maybe I's I'm in New York, 38 00:02:11,080 --> 00:02:13,519 Speaker 1: so they're not trying, They're not targeting me. But I 39 00:02:13,600 --> 00:02:18,000 Speaker 1: just haven't heard anything about the Dayton of five hundred. 40 00:02:18,280 --> 00:02:19,960 Speaker 1: Maybe it's a hard thing that it starts the season 41 00:02:20,000 --> 00:02:23,000 Speaker 1: that you have. This marquee event is the very start 42 00:02:23,000 --> 00:02:25,720 Speaker 1: of your season. Nobody's talking. NASCAR's not a build up 43 00:02:25,720 --> 00:02:27,919 Speaker 1: to an event like the super Bowl. It's the huge 44 00:02:27,919 --> 00:02:30,000 Speaker 1: event at the start. Well, they used to call it 45 00:02:30,080 --> 00:02:32,880 Speaker 1: the super Bowl. Starts right at the beginning of the 46 00:02:33,000 --> 00:02:36,600 Speaker 1: NASCAR season. By the way, Martin Truex Jr. I got 47 00:02:36,600 --> 00:02:39,440 Speaker 1: you back. I know it's you don't worry. I'm good, 48 00:02:39,840 --> 00:02:42,400 Speaker 1: we got you. But you're right. A lot of people 49 00:02:43,160 --> 00:02:47,960 Speaker 1: don't know. And eventually, Evan, it's it's going to grow again. 50 00:02:48,240 --> 00:02:50,679 Speaker 1: But we just have to grow the stars in the sport. Yeah, 51 00:02:50,680 --> 00:02:53,160 Speaker 1: and I think part of it's got They're not marketing you. 52 00:02:53,160 --> 00:02:55,520 Speaker 1: You know, it's a This is a largely regional and 53 00:02:55,639 --> 00:02:59,359 Speaker 1: cultural sport. And yeah, growing up in New York City 54 00:02:59,400 --> 00:03:01,000 Speaker 1: and living in New York City raising his son here 55 00:03:01,080 --> 00:03:03,560 Speaker 1: is not the You're not the demographic that there should 56 00:03:03,600 --> 00:03:05,120 Speaker 1: love this. He should want to get in a NASCAR 57 00:03:05,160 --> 00:03:07,240 Speaker 1: You should have little cars and go carts and getting 58 00:03:07,280 --> 00:03:09,360 Speaker 1: him into it that he could do that. The best 59 00:03:09,360 --> 00:03:12,000 Speaker 1: known NASCAR driver, Danny ka Patrick Is is racing in 60 00:03:12,040 --> 00:03:15,799 Speaker 1: her final dat right, you haven't heard anything. Really, we're 61 00:03:15,800 --> 00:03:17,200 Speaker 1: not supposed to rut, but I'd love to see it. 62 00:03:17,240 --> 00:03:20,560 Speaker 1: Within would love to you guys have a big breaking 63 00:03:20,600 --> 00:03:24,320 Speaker 1: story involving Derek Jeter and the Miami Marlins. Yeah, we 64 00:03:24,320 --> 00:03:27,000 Speaker 1: all know, Michael that the business side of the Marlins 65 00:03:27,080 --> 00:03:29,200 Speaker 1: is not the easiest thing to do right now. They're 66 00:03:29,240 --> 00:03:32,200 Speaker 1: losing about forty million dollars a year. They paid one 67 00:03:32,240 --> 00:03:34,720 Speaker 1: point to billion for the franchise. They've got to get 68 00:03:34,800 --> 00:03:37,440 Speaker 1: revenue up. So what did Derreck you to do? He 69 00:03:37,520 --> 00:03:40,640 Speaker 1: looked across the country to a successful team, the Golden 70 00:03:40,640 --> 00:03:43,760 Speaker 1: State Warriors, and he's plucking their chief marketing officer. Chip 71 00:03:43,800 --> 00:03:47,800 Speaker 1: Bowers is going from Golden State to Miami to be 72 00:03:47,840 --> 00:03:51,080 Speaker 1: the president of Business Operations. He will run everything on 73 00:03:51,120 --> 00:03:54,440 Speaker 1: the business side, reporting to Derek Jeter. This is the 74 00:03:54,520 --> 00:03:57,320 Speaker 1: kind of person they needed to have with this franchise. 75 00:03:57,440 --> 00:04:00,360 Speaker 1: Talk about a change of venue for for Mr Chip Hours. 76 00:04:00,360 --> 00:04:03,640 Speaker 1: You're going from the best basketball team in the world 77 00:04:03,680 --> 00:04:06,880 Speaker 1: for the past couple of years, printing money, revenue rolling 78 00:04:06,920 --> 00:04:10,240 Speaker 1: in easy, one more thing, one more thing you're marketing. 79 00:04:10,280 --> 00:04:12,400 Speaker 1: By the way, who's on your team? Steph Curry? Step 80 00:04:12,480 --> 00:04:17,680 Speaker 1: Curry Kevin Durant got global stars and you're moving into 81 00:04:17,680 --> 00:04:20,680 Speaker 1: a new building in San Francisco. Talk about momentum that 82 00:04:20,960 --> 00:04:24,800 Speaker 1: behind the wind behind your back. Now it's headwinds. It 83 00:04:24,920 --> 00:04:27,520 Speaker 1: just traded in Carler Stanton, You've got headwinds down on 84 00:04:27,560 --> 00:04:31,560 Speaker 1: a new job. Then I'd like to see what the 85 00:04:31,640 --> 00:04:35,800 Speaker 1: zeros are. But maybe it's one of those situations. And 86 00:04:36,240 --> 00:04:38,400 Speaker 1: I will ask Chip this when he's available. I mean, 87 00:04:38,400 --> 00:04:40,400 Speaker 1: this hasn't been announced yet, but it will be by 88 00:04:40,400 --> 00:04:43,880 Speaker 1: the time this airs. I'd like to ask Chip that 89 00:04:44,000 --> 00:04:48,719 Speaker 1: exact question. Why, And perhaps there are just no more challengers. 90 00:04:48,800 --> 00:04:52,160 Speaker 1: Perhaps Rick Welts, the CEO of the Warriors, firmly entrenched 91 00:04:52,200 --> 00:04:54,920 Speaker 1: in that job, doesn't plan on moving on, and if 92 00:04:54,960 --> 00:04:57,880 Speaker 1: he hopes to do something more and bigger, he had 93 00:04:57,920 --> 00:05:00,800 Speaker 1: to try something else. Let's talk a about something that 94 00:05:00,880 --> 00:05:04,160 Speaker 1: has happened in soccer. We have a new president, talk 95 00:05:04,200 --> 00:05:08,880 Speaker 1: about a tough jobs. Who wants this job? Carlos Cordero, 96 00:05:09,200 --> 00:05:13,479 Speaker 1: twelve people and the new head of US Soccer, succeeding 97 00:05:13,760 --> 00:05:17,080 Speaker 1: Sunil Glotti, who decided not to run again after a 98 00:05:17,200 --> 00:05:19,880 Speaker 1: very public failure of the U S national team to 99 00:05:19,960 --> 00:05:23,000 Speaker 1: qualify for the World Cup. Later this year. Um Cordero 100 00:05:23,040 --> 00:05:25,960 Speaker 1: is a former Goldman Sacks guy. He was Sanil Gulati's 101 00:05:26,080 --> 00:05:28,400 Speaker 1: right hand man for the past couple of years. There 102 00:05:28,440 --> 00:05:31,599 Speaker 1: was certainly a lot of conversation that you needed someone 103 00:05:31,640 --> 00:05:34,120 Speaker 1: who wasn't an insider to kind of come in and 104 00:05:34,680 --> 00:05:37,360 Speaker 1: reshape US soccer from the ground up. In the end, 105 00:05:37,440 --> 00:05:39,960 Speaker 1: he got the vote of the player's block. Uh, he 106 00:05:40,040 --> 00:05:42,719 Speaker 1: got a lot of support. Obviously. Let'splain that though the 107 00:05:42,760 --> 00:05:47,159 Speaker 1: players block, there was one entity that tried to ahead 108 00:05:47,160 --> 00:05:49,800 Speaker 1: of time decide where to push all. It's the players 109 00:05:49,839 --> 00:05:53,360 Speaker 1: Council is the entity. And some folks made, some folks did, 110 00:05:53,400 --> 00:05:56,400 Speaker 1: some folks did not come in. Some one of the 111 00:05:56,400 --> 00:05:58,880 Speaker 1: women flew in from from England the day before she 112 00:05:58,920 --> 00:06:00,719 Speaker 1: had to fly back to playing the game. There are 113 00:06:00,760 --> 00:06:03,040 Speaker 1: some MLS guys who are playing in an exhibition games 114 00:06:03,040 --> 00:06:05,560 Speaker 1: who did not make the trip. But the player's block, 115 00:06:05,600 --> 00:06:10,920 Speaker 1: which votes in unison and controls I think twelve vote. Um, 116 00:06:10,960 --> 00:06:13,440 Speaker 1: they voted for Cordero, and that was probably the biggest 117 00:06:13,520 --> 00:06:16,440 Speaker 1: impetus for him reaching the end in the way that 118 00:06:16,480 --> 00:06:18,680 Speaker 1: he did. Um. But if you look at the group 119 00:06:18,720 --> 00:06:21,359 Speaker 1: he's inheriting. US Soccer obviously has a lot of problems 120 00:06:21,360 --> 00:06:23,520 Speaker 1: at the national team level. It needs a coach. He's 121 00:06:23,600 --> 00:06:29,080 Speaker 1: running helping run a World Cup bid between Canada, Mexico 122 00:06:29,160 --> 00:06:32,240 Speaker 1: and US. There are a number of lawsuits against US 123 00:06:32,279 --> 00:06:35,120 Speaker 1: Soccer by n A s L. There's there's a lot 124 00:06:35,160 --> 00:06:37,520 Speaker 1: going on in this organization right now. Outside of the 125 00:06:37,520 --> 00:06:41,200 Speaker 1: fact that obviously soccer in America needs new leadership. He 126 00:06:41,240 --> 00:06:42,640 Speaker 1: has a lot to focus on in this first couple 127 00:06:42,640 --> 00:06:44,200 Speaker 1: of weeks. And one of the basic things from some 128 00:06:44,240 --> 00:06:46,440 Speaker 1: of the other people who were running, we're just saying 129 00:06:46,480 --> 00:06:50,760 Speaker 1: we can't have this divide about making young American soccer 130 00:06:50,760 --> 00:06:53,239 Speaker 1: players feel bad if they want to go play in Europe. 131 00:06:53,520 --> 00:06:55,560 Speaker 1: Some people folks that should stay in MLS grow the 132 00:06:55,600 --> 00:06:57,400 Speaker 1: home league. But if you want to develop them from 133 00:06:57,440 --> 00:07:00,000 Speaker 1: the national team, some people over the mind they've got 134 00:07:00,040 --> 00:07:01,800 Speaker 1: to get out of your go go play in the 135 00:07:01,800 --> 00:07:03,719 Speaker 1: bundest league, a go play in the e PL. You 136 00:07:03,839 --> 00:07:05,680 Speaker 1: cannot stay here. And part of the problem of that 137 00:07:05,760 --> 00:07:09,080 Speaker 1: is the very close business relationship between US Soccer and MLS, 138 00:07:09,120 --> 00:07:11,120 Speaker 1: which does not exist anywhere else in the world. The 139 00:07:11,760 --> 00:07:15,000 Speaker 1: English soccer governing body is not closely tied to the 140 00:07:15,000 --> 00:07:17,960 Speaker 1: Premier League. They're totally separate. In the US Uh, they're 141 00:07:18,000 --> 00:07:20,800 Speaker 1: under the same entity. And for that reason, sure, US 142 00:07:20,840 --> 00:07:23,080 Speaker 1: Soccer has maybe a bit more of an interest in 143 00:07:23,160 --> 00:07:26,960 Speaker 1: keeping the star American stars here at MLS because they 144 00:07:27,000 --> 00:07:30,600 Speaker 1: are financially and business wise involved with MLS. When it 145 00:07:30,600 --> 00:07:33,320 Speaker 1: comes down to two things. One, let's talk about Cowadero. 146 00:07:33,440 --> 00:07:36,080 Speaker 1: He needs a lot of support. I don't know how 147 00:07:36,160 --> 00:07:38,320 Speaker 1: much support he's going to get because what you just 148 00:07:38,360 --> 00:07:41,760 Speaker 1: said Ivan that the sport really needs a big boost. 149 00:07:41,840 --> 00:07:45,840 Speaker 1: And to what you mentioned Scott about players wanting to 150 00:07:45,880 --> 00:07:49,560 Speaker 1: go to Europe, it comes down to coin. It always 151 00:07:49,600 --> 00:07:52,040 Speaker 1: comes down to coin until you can pay the best. Yeah, 152 00:07:52,120 --> 00:07:53,960 Speaker 1: but there's a lot of issues. This certainly is a 153 00:07:54,160 --> 00:07:58,559 Speaker 1: fractured marketplace here. There were a lot of people throwing 154 00:07:58,640 --> 00:08:01,120 Speaker 1: their had in the ring, Hope Solo one of them. 155 00:08:01,160 --> 00:08:03,320 Speaker 1: She was pointing out conflicts of interest. She was saying, 156 00:08:03,320 --> 00:08:06,400 Speaker 1: I'm not getting a fair shake. Others were making their cases. 157 00:08:06,440 --> 00:08:10,160 Speaker 1: But in the end, this guy is the establishment vote, 158 00:08:10,200 --> 00:08:15,080 Speaker 1: so to speak. So how much change is US Soccer 159 00:08:15,160 --> 00:08:18,600 Speaker 1: in for when you take the right hand man remains 160 00:08:18,640 --> 00:08:21,040 Speaker 1: to be seen. But everybody sort of kind of agreed 161 00:08:21,440 --> 00:08:23,560 Speaker 1: there needs to be changed. And how do we evaluate him? 162 00:08:23,680 --> 00:08:25,640 Speaker 1: Do we just evaluate him on the on the men's 163 00:08:25,720 --> 00:08:28,400 Speaker 1: national team making the World Cup. We obviously have one 164 00:08:28,400 --> 00:08:30,760 Speaker 1: of the best, if not the best women's national teams 165 00:08:30,760 --> 00:08:33,480 Speaker 1: in the country. They're upset with their pay. They feel 166 00:08:33,520 --> 00:08:35,880 Speaker 1: like it is not a requisite with what they're earning 167 00:08:35,880 --> 00:08:38,200 Speaker 1: and what they're bringing into US soccer. And then there's 168 00:08:38,200 --> 00:08:42,040 Speaker 1: the whole grassroots adult and and and development level that 169 00:08:42,080 --> 00:08:45,559 Speaker 1: has felt very cut off from US soccer in the years. 170 00:08:45,640 --> 00:08:47,880 Speaker 1: Under Senior Glatti. There's just a lot of things that 171 00:08:47,920 --> 00:08:50,000 Speaker 1: he needs to deal with, some of which are not obvious. 172 00:08:50,559 --> 00:08:52,920 Speaker 1: As much as not making the men's World this is 173 00:08:52,960 --> 00:08:54,439 Speaker 1: one of those things. If you're one of if you're 174 00:08:54,440 --> 00:08:57,880 Speaker 1: one of his friends, you say congratulations. I think, yeah, 175 00:09:00,240 --> 00:09:02,920 Speaker 1: good luck, enjoy your new gig. He and Chip Bowers 176 00:09:03,000 --> 00:09:08,320 Speaker 1: can talk about this. This is a little difficult. We 177 00:09:08,360 --> 00:09:10,160 Speaker 1: have got to talk about the Olympics. And you know 178 00:09:10,480 --> 00:09:12,959 Speaker 1: how I knew I was in the Olympics. My wife 179 00:09:12,960 --> 00:09:15,360 Speaker 1: and how you you were in the Olympics. Yeah, that 180 00:09:15,400 --> 00:09:24,040 Speaker 1: was that guy, you know, the guy who almost you 181 00:09:24,040 --> 00:09:28,560 Speaker 1: know died in a snow baby. Now I got into it. 182 00:09:28,840 --> 00:09:31,280 Speaker 1: My wife and I are sitting on the couch and 183 00:09:31,440 --> 00:09:35,960 Speaker 1: we're watching figure skating and somebody falls down and both 184 00:09:36,000 --> 00:09:39,840 Speaker 1: at the same time. We gasp and that's when I realized, 185 00:09:39,960 --> 00:09:42,720 Speaker 1: oh my goodness, I am into the Olympics. Now the 186 00:09:42,840 --> 00:09:47,640 Speaker 1: rare NASCAR figure skating exactly and what was it? Was 187 00:09:47,679 --> 00:09:50,920 Speaker 1: it a triple toe loop? A quad? What I mean 188 00:09:51,120 --> 00:09:54,440 Speaker 1: we have the US figure skater landing a triple for 189 00:09:54,480 --> 00:09:57,240 Speaker 1: the first time. How much publicity does this buy you? 190 00:09:57,360 --> 00:09:59,240 Speaker 1: What's coming out of these Olympics is these are not 191 00:10:00,320 --> 00:10:08,319 Speaker 1: name stars going in outside of Chen Schiffrin, Vaughan, who 192 00:10:08,360 --> 00:10:13,000 Speaker 1: else was a known commodity flying tomato of course? Going 193 00:10:13,040 --> 00:10:16,000 Speaker 1: into these Olympics, what do you get even if you 194 00:10:16,040 --> 00:10:20,880 Speaker 1: win a gold medal? What sort of staying power, lasting, 195 00:10:21,520 --> 00:10:26,800 Speaker 1: lasting fan affinity is there for somebody who wins in 196 00:10:26,880 --> 00:10:29,880 Speaker 1: these Olympics. Well no, I mean it doesn't make it 197 00:10:29,920 --> 00:10:32,160 Speaker 1: im as worth. It's the Winter Olympics, were the Summer Olympics. 198 00:10:32,360 --> 00:10:35,560 Speaker 1: Keep in mind, you've had athletes Muhammad Ali obviously, I 199 00:10:35,600 --> 00:10:38,400 Speaker 1: mean you know he was in the Olympics back when 200 00:10:38,440 --> 00:10:42,800 Speaker 1: he was Cassius Clay obviously, and he had staying power. 201 00:10:43,200 --> 00:10:46,680 Speaker 1: You have many others. So do you see anybody in 202 00:10:46,720 --> 00:10:49,400 Speaker 1: these games? So you'd like to compare from a personality, 203 00:10:49,440 --> 00:10:52,720 Speaker 1: stand for it from a Pozzas standpoint to Cassius Clay 204 00:10:52,960 --> 00:10:55,360 Speaker 1: alright to I feel like we're gonna get into it 205 00:10:55,400 --> 00:11:00,240 Speaker 1: coming to America every time. Don't bring up rocket mantanto. Yeah, 206 00:11:00,240 --> 00:11:02,679 Speaker 1: I think the point I'll take over from bar here. 207 00:11:02,840 --> 00:11:05,680 Speaker 1: I think when he's trying to make is that everybody 208 00:11:05,679 --> 00:11:08,400 Speaker 1: has their first breakout moment, right and MICHAELA. Shifference came 209 00:11:08,440 --> 00:11:11,040 Speaker 1: at the Olympics four years ago. Um, but I sort 210 00:11:11,080 --> 00:11:13,280 Speaker 1: of feel like there was some again win behind her 211 00:11:13,320 --> 00:11:17,400 Speaker 1: going into the game. And take this eighteen year old snowboarder, 212 00:11:17,400 --> 00:11:20,319 Speaker 1: for example, Red Gerard, who won America's first gold medal 213 00:11:20,400 --> 00:11:23,160 Speaker 1: over the weekend. Um, he's got a few sponsors. I 214 00:11:23,160 --> 00:11:25,240 Speaker 1: imagine there's gonna be a lot more already. Think so 215 00:11:25,400 --> 00:11:27,320 Speaker 1: he's the feel good story of the games from an 216 00:11:27,320 --> 00:11:30,800 Speaker 1: American perspective. Now we're three games, three days insure, so 217 00:11:30,840 --> 00:11:32,920 Speaker 1: that could change. I'm going to say to you on 218 00:11:32,960 --> 00:11:34,600 Speaker 1: the last day of the Olympics, what was that guy? 219 00:11:34,679 --> 00:11:37,240 Speaker 1: What was that guy's name that won the first medal? 220 00:11:37,320 --> 00:11:39,560 Speaker 1: And I want to see if tipping your tongue, oh there, 221 00:11:40,040 --> 00:11:41,640 Speaker 1: if he won, if he was sitting next to me, 222 00:11:41,679 --> 00:11:44,480 Speaker 1: I wouldn't know this guy, sure, but but from his perspective, 223 00:11:44,559 --> 00:11:46,800 Speaker 1: he doesn't need Scott Sashtick in New York to know 224 00:11:46,920 --> 00:11:49,520 Speaker 1: his name. Right. If he can get enough snowboarding and 225 00:11:49,559 --> 00:11:52,240 Speaker 1: winter sports sponsors out of a gold medal that he 226 00:11:52,280 --> 00:11:54,720 Speaker 1: probably was not supposed to win this young in his career, 227 00:11:55,000 --> 00:11:56,640 Speaker 1: is that he can get that out of this that 228 00:11:56,760 --> 00:12:00,000 Speaker 1: is a massive success. So has the day gone by 229 00:12:00,040 --> 00:12:03,800 Speaker 1: and where you're hoping to be the big time international 230 00:12:03,880 --> 00:12:08,280 Speaker 1: brand whatever that If you can succeed in the endemic sponsors, 231 00:12:09,120 --> 00:12:11,400 Speaker 1: that's good enough. Yes, I think that. I mean and 232 00:12:11,440 --> 00:12:14,240 Speaker 1: you know, and as you know, in the Olympic Olympic 233 00:12:14,280 --> 00:12:16,760 Speaker 1: sports they're not relevant really most of them are not 234 00:12:16,800 --> 00:12:19,880 Speaker 1: relevant in the four years between the Olympics. So this 235 00:12:19,960 --> 00:12:21,920 Speaker 1: is really the most This is the most important race 236 00:12:21,960 --> 00:12:25,040 Speaker 1: and social media something from a business standpoints, agents and marketing. 237 00:12:25,400 --> 00:12:27,160 Speaker 1: These people have to learn how to cut through the 238 00:12:27,160 --> 00:12:30,160 Speaker 1: clutter and make themselves stand out, good bed whatever you 239 00:12:30,280 --> 00:12:32,320 Speaker 1: need to make yourself stand out. By the way, you know, 240 00:12:32,360 --> 00:12:36,000 Speaker 1: who likes curling My favorite sport in the Olympics, Mr T. 241 00:12:37,040 --> 00:12:40,280 Speaker 1: Mr T likes curling. Curling is the early champion of 242 00:12:40,320 --> 00:12:43,760 Speaker 1: the Olympics so far, in my opinion, that's the breakout star. Yeah, 243 00:12:43,800 --> 00:12:46,080 Speaker 1: I mean Curly has. It's always seems to be the cool, 244 00:12:46,200 --> 00:12:48,560 Speaker 1: fun thing everybody likes to watch and discuss and and 245 00:12:48,679 --> 00:12:51,640 Speaker 1: mix mixed doubles curling has has added a funner, shorter 246 00:12:51,800 --> 00:12:54,000 Speaker 1: version of it. It doesn't hurt when The New York 247 00:12:54,000 --> 00:12:56,200 Speaker 1: Times does a feature on kind of the new tech broom. 248 00:12:56,280 --> 00:12:58,959 Speaker 1: I didn't know that existed, but now I do. This 249 00:12:59,160 --> 00:13:02,000 Speaker 1: is the Bloomberg Business of Sports podcast on Michael Barr 250 00:13:02,040 --> 00:13:05,240 Speaker 1: along with Scott Sashnik and Evan Nobi Williams. We are 251 00:13:05,280 --> 00:13:07,520 Speaker 1: here each and every Monday and Friday exploring the world 252 00:13:07,520 --> 00:13:09,360 Speaker 1: of money in sports. Join us at the end of 253 00:13:09,360 --> 00:13:11,520 Speaker 1: the week when we speak with the biggest influencers in 254 00:13:11,559 --> 00:13:14,199 Speaker 1: the game. You're listening to Bloomberg Business of Sports on 255 00:13:14,240 --> 00:13:17,480 Speaker 1: Bloomberg Radio around the world and online as an Apple 256 00:13:17,520 --> 00:13:18,720 Speaker 1: podcast on iTunes.