WEBVTT - The Woman Behind The Mission

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<v Speaker 1>Calling all my sweeties to the forefront. I'm your host,

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<v Speaker 1>Chris Rna.

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<v Speaker 2>Hazel and this is the Keeping Positive, Sweetish Show. Purpose

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<v Speaker 2>has a way of asking more from us than we

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<v Speaker 2>can ever expect. Today's conversation is about the courage to

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<v Speaker 2>keep saying yes even when the assignment gets heavy. We

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<v Speaker 2>are sitting with Jasmine at Crow Houston. Today's guest has

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<v Speaker 2>reimagined what it looks like to solve one of our

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<v Speaker 2>country's biggest challenges. Jas And Crow Houston is the founder

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<v Speaker 2>and CEO of Gooder and innovative company that's recovered millions

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<v Speaker 2>of pounds of surplus food, built free grocery markets and

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<v Speaker 2>underserved communities, and help make food and security, sustainability, and

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<v Speaker 2>dignity part of the same conversation. She has been recognized

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<v Speaker 2>by Forbes and The New York Times, and now she

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<v Speaker 2>is sharing her journey in her very first book, Feeding

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<v Speaker 2>Hope Kids Feeling Please give a very warm welcome to

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<v Speaker 2>Jazzmine crow Houston.

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<v Speaker 1>How are you doing so, I'm.

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<v Speaker 2>Wonderful, Thank you so much. I want to start off

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<v Speaker 2>by saying congratulations. You have a new book, Feeding Hope.

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<v Speaker 2>How to build a mission driven enterprise to create change?

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<v Speaker 2>You've already done so much to create change, and now

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<v Speaker 2>you're an author.

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<v Speaker 1>This is so exciting. And you just.

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<v Speaker 2>Said that today or yesterday was the first time you

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<v Speaker 2>actually got to touch today.

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<v Speaker 3>Like literally before I came here, I was like your producers, like,

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<v Speaker 3>can you bring a copy of the book? I said,

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<v Speaker 3>they just arrived this week and so I opened it

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<v Speaker 3>and yes, you're holding the first copy I ever touched.

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<v Speaker 1>I love it.

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<v Speaker 2>I'm a reader, so I love the texture of the

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<v Speaker 2>cover already.

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<v Speaker 1>Yeah, the pages feel good. Yeah, I'm excited to.

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<v Speaker 3>Do book reader like I haven't got into like audible

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<v Speaker 3>ye kindles.

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<v Speaker 2>Yes, yeah, unless I'm in a hurry, like I'm trying.

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<v Speaker 2>I need to read, like are speeded up and like

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<v Speaker 2>get something through something.

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<v Speaker 1>I like to touch the pages. I want to smell.

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<v Speaker 2>It kind of reminds me of when I was a kid,

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<v Speaker 2>and I'll be like Beverly Clear or the Babysitters Books Club.

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<v Speaker 4>It's something about the pages Valley High.

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<v Speaker 1>Yes.

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<v Speaker 2>Yes, But before we dive in, because I do want

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<v Speaker 2>to talk more about your book, let's play a quick game.

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<v Speaker 4>Okay.

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<v Speaker 1>The game is called keep It or Give It.

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<v Speaker 2>Let's see, So I'm gonna throw out a few words,

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<v Speaker 2>and you tell me if you're keeping them or you're

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<v Speaker 2>gonna give them away.

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<v Speaker 1>I'll tell you mine after this. The first one is

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<v Speaker 1>group chats, keep keep.

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<v Speaker 3>Oh my god, my group chats have been very Yes,

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<v Speaker 3>I'm gonna keep them, definitely.

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<v Speaker 1>I love that I have one group chat that I loved.

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<v Speaker 1>All the other ones I mute.

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<v Speaker 4>Really yeah, crazy, I can imagine.

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<v Speaker 1>Especially chats I feel like.

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<v Speaker 3>Yes, not the big ones I would definitely give away,

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<v Speaker 3>but the small ones.

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<v Speaker 4>Yeah, I feel like that is important.

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<v Speaker 2>Yes, yes, I love the early mornings giveaway.

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<v Speaker 4>I'm late, but I do not like an early morning giveaway.

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<v Speaker 1>See. I wake up at five am, so I'm an

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<v Speaker 1>early riser.

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<v Speaker 3>When I do get to the gym at five thirty,

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<v Speaker 3>I feel really good. But it doesn't happen often.

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<v Speaker 1>You know, it's a good feeling.

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<v Speaker 2>Yes, it's a very good feeling. I love that fear,

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<v Speaker 2>h So I have a I would say keep it.

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<v Speaker 3>I have a healthy amount of fear, and you know,

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<v Speaker 3>I think sometimes it helps you plan for like the worst.

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<v Speaker 3>So I think you have to keep fear, but you

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<v Speaker 3>can't give in to it. I would say that that's good.

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<v Speaker 1>I like that rest.

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<v Speaker 4>Keep Yes, hope no one gives that away.

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<v Speaker 1>Listen, before you got here, I take sure. I was like,

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<v Speaker 1>what's their et a?

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<v Speaker 2>Because I was in their neck, and yes, I love

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<v Speaker 2>gotta get it cooking, keeping sure.

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<v Speaker 1>What's your favorite dish to cook?

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<v Speaker 4>Probably lasagna?

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<v Speaker 3>Or I make really good Everyone says I make a

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<v Speaker 3>really good steak, Like I think that's the thing I've

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<v Speaker 3>been making the longest that I'm like, apparently steak lamb chops.

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<v Speaker 3>Someone called me the other day the lamb chop god.

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<v Speaker 2>Oh yes, yess yes, I was a lamb chop god.

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<v Speaker 1>I was like, you cook it, yes, steak chops, Yes,

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<v Speaker 1>love it. Yes, I'm down. I love silence.

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<v Speaker 4>I'm going to give away silence. I love my music.

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<v Speaker 4>I'm annoying.

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<v Speaker 3>I even fall asleep to the TV, which is probably

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<v Speaker 3>very I mean, I put my sleep timer on, but

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<v Speaker 3>I fall asleep to the TV TV.

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<v Speaker 1>I used to be the same way.

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<v Speaker 2>I would fall asleep watching friends, wake up watching watch friends.

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<v Speaker 3>Yes, like I have the modern family. I have very

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<v Speaker 3>good feel good shows and then crime shows like true Crimes,

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<v Speaker 3>like those are my things.

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<v Speaker 1>I love that. Now I have to sleep really dark.

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<v Speaker 4>Yeah, but you got to if you wake up at

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<v Speaker 4>five am.

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<v Speaker 2>Yeah, because that times like my brain will keep going.

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<v Speaker 2>So I have to do my amazing spray and just

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<v Speaker 2>go to sleep.

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<v Speaker 3>Yeah, the magnesium spray, if you put it on your feet, yeah.

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<v Speaker 1>It's gonna tell you within five minutes.

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<v Speaker 3>I'm like, it's good for you if your parents. I

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<v Speaker 3>sprayed a tiny bit on my kid the other day

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<v Speaker 3>and it worked, So that's I'll give you guys that

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<v Speaker 3>like a tiny like a spray it on your hand, rub.

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<v Speaker 2>It on the.

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<v Speaker 1>I love it. I love that.

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<v Speaker 2>Jess to tell you right now, I was blown away

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<v Speaker 2>by your journey. Shelley sings your praises. She's like, you

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<v Speaker 2>gotta meet her. She is absolutely love her and she's

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<v Speaker 2>a good friend because she was really singing your.

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<v Speaker 1>Praises, and I was excited to get to sit down

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<v Speaker 1>with you.

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<v Speaker 4>It's been a journey ten years.

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<v Speaker 1>This is a day.

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<v Speaker 4>I mean, it's nothing happens overnight.

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<v Speaker 1>No, it does not.

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<v Speaker 2>Let's talk about the journey because a lot of people

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<v Speaker 2>they've heard gooder, they don't know the person behind it.

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<v Speaker 1>So I want to know.

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<v Speaker 2>Everything, like how did you get to that point and

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<v Speaker 2>what made you think of that?

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<v Speaker 1>But let's start from the beginning.

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<v Speaker 3>So I moved to Atlanta in twenty thirteen. My sister

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<v Speaker 3>was going to Spelman. When I graduated college, I went

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<v Speaker 3>to college in North Carolina. My parents funny story. I

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<v Speaker 3>wanted to go to Howard Clark, all the places we

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<v Speaker 3>were living in North Carolina. My parents were like, we

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<v Speaker 3>want you to be two hours from home, Like we

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<v Speaker 3>want you to be driving distance from home.

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<v Speaker 4>My freshman year, they moved to Portland, Oregon.

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<v Speaker 1>You out.

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<v Speaker 3>I always wild shame them for this story. They don't

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<v Speaker 3>hear it every time. So now I hope everyone that's listening,

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<v Speaker 3>here's this about my parents. They left me in North

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<v Speaker 3>Carolina as a freshman, and so I finished college, stayed through,

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<v Speaker 3>graduated in my four years. Once they graduated, they hated Portland.

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<v Speaker 3>They had moved to Phoenix, Arizona. So I moved to Phoenix.

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<v Speaker 3>My sister was entering high school and I was telling her, like,

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<v Speaker 3>you need to go to an HBCU. Arizona is very,

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<v Speaker 3>very non diverse, like the whole state is probably three

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<v Speaker 3>percent African Americans. So got her to go to Spelman.

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<v Speaker 3>We didn't know anyone here, and I was like, you know.

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<v Speaker 4>I'll go.

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<v Speaker 3>So she came in the fall I came in January

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<v Speaker 3>of twenty thirteen, and I drove through downtown and just

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<v Speaker 3>saw a lot.

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<v Speaker 4>Of people experiencing homelessness.

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<v Speaker 3>And it was if you're kind of new to Atlanta now,

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<v Speaker 3>like the whole downtown Peachtree Pine, like where I used

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<v Speaker 3>to feed it is now a hospital. So that should

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<v Speaker 3>let you know, like how much has been built up? Yes,

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<v Speaker 3>but there used to be hundreds of people outside of

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<v Speaker 3>this shelter. And so I was like, I want to

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<v Speaker 3>do some cooking. And I learned to cook when I

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<v Speaker 3>was at home in North Carolina by myself, Like the

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<v Speaker 3>very first Thanksgiving, me and my frend Chanelle, who's with me,

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<v Speaker 3>we cooked for everyone who couldn't go home for thanks

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<v Speaker 3>I mean, and we made so much food it was

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<v Speaker 3>like crazy, Like I mean, we was Betty Crocker recipe,

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<v Speaker 3>you know, printing it out. This is back in the

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<v Speaker 3>map Quest days where you had to like print out

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<v Speaker 3>where you're going, printing out recipes. Making turkey. Chanelle that

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<v Speaker 3>was taking culinary had learned how to season a turkey.

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<v Speaker 3>So we made all this food and I wanted to

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<v Speaker 3>do that. So I started my journey, really started feeding

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<v Speaker 3>people out of my kitchen on the streets of Atlanta,

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<v Speaker 3>and so many people used to come out and feed

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<v Speaker 3>with me. So like I'll run into people now to

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<v Speaker 3>be like, I can't believe you're still I'm in the

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<v Speaker 3>grocery store there, like you're still the same person, Like

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<v Speaker 3>I'm always I was like cupawning price matching, looking at

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<v Speaker 3>it what publics had on bogo, what Kroger had on sale,

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<v Speaker 3>and that's how it would make the menus. So I started,

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<v Speaker 3>you know, cooking for people and saw that just the

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<v Speaker 3>way people are treated if they are experiencing hunger or homelessness,

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<v Speaker 3>is just anything, right, I mean, it could spread any

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<v Speaker 3>cause domestic silence. So often we don't know what it's

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<v Speaker 3>like when you're experiencing it, Like if it's like, you know,

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<v Speaker 3>you're just donating your cans, you're just putting, you know,

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<v Speaker 3>donating checking, giving a dollar at the grocery store. You know,

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<v Speaker 3>they asked you do you want to donate to the

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<v Speaker 3>food bank, and you do it, and then on the

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<v Speaker 3>other side of it, it's always like here, just take this.

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<v Speaker 3>You're hungry, it doesn't matter. If you're vegan, it doesn't matter.

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<v Speaker 3>If you don't eat dairy, it doesn't matter. If you

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<v Speaker 3>have religious convictions and you don't eat pork or whatever,

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<v Speaker 3>you never get a choice. And so that's what was

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<v Speaker 3>so different about us feeding on the streets. We had

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<v Speaker 3>menus and we had options, and if people just had yes,

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<v Speaker 3>it was like a little restaurant. It literally was a restaurant.

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<v Speaker 3>So it started there. And I feel like that's why

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<v Speaker 3>I met Shelley. Just so many people through those that

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<v Speaker 3>work yes doing that.

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<v Speaker 1>That is incredible and fascinating.

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<v Speaker 3>Yes, it's crazy to think about it. And I was

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<v Speaker 3>thirteen years ago, like, and I did that for four

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<v Speaker 3>or five years before I ever even started Gooder. So

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<v Speaker 3>I was doing that every weekend for years. Wow, for

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<v Speaker 3>years traveling. I took one to Essence Fest one year.

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<v Speaker 3>I mean I did one in DC. So I would

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<v Speaker 3>take the whole experience and just go do a pop

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<v Speaker 3>up restaurant in another.

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<v Speaker 4>City to feed people that were homeless.

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<v Speaker 1>It was sad. That is awesome. That is amazing. Have

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<v Speaker 1>you always had a heart to see the overlooked? You know?

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<v Speaker 4>My dad recently told me. He called me the other day.

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<v Speaker 3>He was like Chubby, which is my nickname, and he

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<v Speaker 3>was like, you remember that Christmas when we decided not

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<v Speaker 3>to get you something for Christmas, and we brought gifts

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<v Speaker 3>for this mom and her six kids. He's like you

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<v Speaker 3>remember that, He was like, you were so happy. I

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<v Speaker 3>did not even remember that story, So I guess at

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<v Speaker 3>some point I even, you know, went without Christmas gifts

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<v Speaker 3>so that another family and kids could have it. And

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<v Speaker 3>my dad always tells like little antidotes about your life

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<v Speaker 3>that you just don't remember, like, oh, I remember one

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<v Speaker 3>time in DC you were asking why people were homeless.

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<v Speaker 3>Like I don't remember any of these stories, but apparently yes.

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<v Speaker 3>I had that notebook by Elanya van Ziyan. It was

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<v Speaker 3>like something. It was like, oh my god, what was

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<v Speaker 3>it called. It was like a yellow little journal. All

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<v Speaker 3>the girls had it. It was like it was like

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<v Speaker 3>keeping saying true to yourself. It was like a little

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<v Speaker 3>work book. And I found it recently so I still

0:10:02.080 --> 0:10:05.040
<v Speaker 3>have it. And my handwriting was terrible, and I was

0:10:05.080 --> 0:10:07.200
<v Speaker 3>talking like, you know, it makes me mad when people

0:10:07.240 --> 0:10:10.000
<v Speaker 3>hate on me and my friends. I was a teenager, definitely,

0:10:10.040 --> 0:10:12.080
<v Speaker 3>like in high school or middle school. But I wrote

0:10:12.120 --> 0:10:14.120
<v Speaker 3>in that that I wanted to be known for doing

0:10:14.160 --> 0:10:18.160
<v Speaker 3>something good twenty thirty years before I would ever start

0:10:18.240 --> 0:10:21.439
<v Speaker 3>doing anything, so I must have always had good I

0:10:21.880 --> 0:10:25.800
<v Speaker 3>have that to this day. Wrote that terrible handwriting, very young,

0:10:26.200 --> 0:10:28.280
<v Speaker 3>and it had like little prompts like what's something that

0:10:28.360 --> 0:10:30.040
<v Speaker 3>makes you feel bad? And that's when I was like,

0:10:30.200 --> 0:10:31.960
<v Speaker 3>when people hate on me and my friends? And then

0:10:32.040 --> 0:10:33.240
<v Speaker 3>you know what do you want to be known for

0:10:33.400 --> 0:10:36.480
<v Speaker 3>doing something good? Like that was what I wrote, and

0:10:36.559 --> 0:10:40.559
<v Speaker 3>so it was. It was kind of I guess foreshadowing

0:10:40.880 --> 0:10:43.559
<v Speaker 3>if you will. Yeah, yes, it's crazy.

0:10:43.240 --> 0:10:44.679
<v Speaker 1>To think about it. It's crazy.

0:10:44.960 --> 0:10:47.040
<v Speaker 2>I love that, and I love that your dad reminded

0:10:47.080 --> 0:10:49.480
<v Speaker 2>you of a memory that you had probably forgotten, but

0:10:49.480 --> 0:10:50.800
<v Speaker 2>it was a core of who you are.

0:10:51.160 --> 0:10:52.440
<v Speaker 4>Yes, so many of those.

0:10:52.480 --> 0:10:54.400
<v Speaker 3>I think there's a lot that we don't know, because

0:10:54.400 --> 0:10:57.280
<v Speaker 3>if you don't sit back and sit in your your past,

0:10:57.360 --> 0:11:00.120
<v Speaker 3>you're always on go. We just were talking about that. God, oh,

0:11:00.160 --> 0:11:03.120
<v Speaker 3>I don't think I reflected it. I never remembered having

0:11:03.280 --> 0:11:05.000
<v Speaker 3>and I feel bad. He was like, we we went

0:11:05.040 --> 0:11:07.319
<v Speaker 3>over there and you watched them open all the presence,

0:11:07.360 --> 0:11:09.960
<v Speaker 3>Like he has very vivid memories because he's an adult

0:11:09.960 --> 0:11:11.719
<v Speaker 3>and it's probably like a big thing for him. I

0:11:11.720 --> 0:11:12.200
<v Speaker 3>don't remember.

0:11:12.360 --> 0:11:13.760
<v Speaker 4>You were like, I don't remember.

0:11:13.440 --> 0:11:16.080
<v Speaker 3>Birthdays, like you know people you throw the birthday parties.

0:11:16.080 --> 0:11:18.000
<v Speaker 3>Your kids don't remember it. I can kind of see that,

0:11:18.960 --> 0:11:21.440
<v Speaker 3>But we also didn't have all we have now, Like

0:11:21.480 --> 0:11:23.880
<v Speaker 3>you know, now, if something like that happened, I'd probably

0:11:23.920 --> 0:11:25.320
<v Speaker 3>have pictures to show my kids.

0:11:25.679 --> 0:11:26.960
<v Speaker 4>Yeah, but you know we didn't.

0:11:26.760 --> 0:11:30.560
<v Speaker 2>Have that, right absolutely, So your heart turned into a

0:11:30.600 --> 0:11:33.920
<v Speaker 2>full business and your heart posture did what has been

0:11:34.400 --> 0:11:37.960
<v Speaker 2>the navigation of that when you really like saw a need,

0:11:38.480 --> 0:11:40.559
<v Speaker 2>but then it turns into this full blown business.

0:11:40.559 --> 0:11:43.760
<v Speaker 3>It is I used to be into being Mary Jane.

0:11:44.240 --> 0:11:45.080
<v Speaker 3>That used to be my show.

0:11:45.200 --> 0:11:47.280
<v Speaker 2>It just started coming back on, or maybe it hasn't,

0:11:47.320 --> 0:11:49.240
<v Speaker 2>but I just watching TV one day and they popped

0:11:49.280 --> 0:11:51.079
<v Speaker 2>up and I was watching for like hours hours.

0:11:51.520 --> 0:11:53.600
<v Speaker 4>She's the right little post its on her.

0:11:54.080 --> 0:11:55.920
<v Speaker 3>So I was doing that on my mirror when I

0:11:55.960 --> 0:11:58.520
<v Speaker 3>was living, you know, in Atlanta, first starting this business

0:11:58.679 --> 0:12:01.560
<v Speaker 3>ten years ago, literally probably ten years ago to the day,

0:12:02.080 --> 0:12:03.960
<v Speaker 3>and when I was thinking about good Or, I remember

0:12:04.000 --> 0:12:07.480
<v Speaker 3>I wanted to provide a million meals and make a

0:12:07.520 --> 0:12:10.760
<v Speaker 3>million dollars like that was the goal. And now you know,

0:12:10.920 --> 0:12:14.240
<v Speaker 3>probably like next year, Gooder will have seen probably nine

0:12:14.280 --> 0:12:19.000
<v Speaker 3>figures in lifetime revenue and provided fifty million plus meals

0:12:19.040 --> 0:12:19.520
<v Speaker 3>to people.

0:12:19.640 --> 0:12:21.600
<v Speaker 4>And it's like to know.

0:12:21.720 --> 0:12:23.839
<v Speaker 3>Like I wrote that on a post it like one

0:12:23.880 --> 0:12:26.520
<v Speaker 3>million meals be worth the company be worth.

0:12:26.320 --> 0:12:27.200
<v Speaker 4>A million dollars.

0:12:27.760 --> 0:12:30.480
<v Speaker 3>I have always led with my heart with this company,

0:12:30.559 --> 0:12:32.160
<v Speaker 3>and I write about that a lot in the book.

0:12:32.880 --> 0:12:34.559
<v Speaker 3>I have failed in a lot of ways, whether it's

0:12:34.600 --> 0:12:37.440
<v Speaker 3>been fundraising, like building a right team. You know, there's

0:12:37.480 --> 0:12:39.679
<v Speaker 3>all kinds of things that have not been great along

0:12:39.720 --> 0:12:42.080
<v Speaker 3>the journey. But at the end of the day, I

0:12:42.160 --> 0:12:43.960
<v Speaker 3>cannot when it's all said and done, because a lot

0:12:44.000 --> 0:12:45.640
<v Speaker 3>of times I'm like, man, even in my book, I

0:12:45.640 --> 0:12:47.160
<v Speaker 3>was like, listen, by the time you read this, my

0:12:47.200 --> 0:12:50.360
<v Speaker 3>company may not be here. I know, because you know,

0:12:50.520 --> 0:12:52.520
<v Speaker 3>it was like in twenty twenty five. There was a

0:12:52.559 --> 0:12:55.720
<v Speaker 3>lot happening last year, especially for black women in business,

0:12:55.760 --> 0:12:57.640
<v Speaker 3>you know. So I was like, I don't know, And

0:12:57.679 --> 0:13:00.480
<v Speaker 3>that's when I was writing this, you know, going through it.

0:13:02.160 --> 0:13:04.800
<v Speaker 3>But I know that I have always done it for

0:13:04.840 --> 0:13:06.880
<v Speaker 3>the right reasons. Like you know, I was doing it

0:13:06.920 --> 0:13:10.160
<v Speaker 3>when I had nothing. I was feeding people, wondering like dang,

0:13:10.160 --> 0:13:11.720
<v Speaker 3>like I should have made myself a little plate when

0:13:11.720 --> 0:13:12.320
<v Speaker 3>I would get.

0:13:12.160 --> 0:13:12.720
<v Speaker 4>Home, you know.

0:13:13.520 --> 0:13:16.800
<v Speaker 3>So to start a business that has employed hundreds of

0:13:16.920 --> 0:13:20.200
<v Speaker 3>people fed millions, if people worked with everybody, you know,

0:13:20.240 --> 0:13:22.959
<v Speaker 3>from Delta to the NBA. I mean, we have had

0:13:23.640 --> 0:13:25.679
<v Speaker 3>a lot of highs and there's definitely been a lot

0:13:25.679 --> 0:13:29.160
<v Speaker 3>of lows. But my heart posture has never been to

0:13:29.200 --> 0:13:31.080
<v Speaker 3>give people less, you know what I mean.

0:13:31.120 --> 0:13:32.800
<v Speaker 4>People would be like, oh, give them.

0:13:32.760 --> 0:13:34.679
<v Speaker 3>Less or I remember one time one of my friends

0:13:34.720 --> 0:13:36.800
<v Speaker 3>was like, oh, they're homeless, you know, so it doesn't matter,

0:13:36.840 --> 0:13:38.360
<v Speaker 3>and I was like it does, Like you know, it

0:13:38.400 --> 0:13:41.520
<v Speaker 3>definitely does. Like you can't just give people anything. And

0:13:41.559 --> 0:13:44.079
<v Speaker 3>it goes back to I think what we should have

0:13:44.120 --> 0:13:46.719
<v Speaker 3>all learned in kindergarten, like treating people how you want

0:13:46.760 --> 0:13:50.000
<v Speaker 3>to be treated, and we always don't do that. I

0:13:50.040 --> 0:13:51.600
<v Speaker 3>mean we and a lot of times in our day

0:13:51.640 --> 0:13:53.720
<v Speaker 3>to day lives we want to be treated a certain way,

0:13:54.320 --> 0:13:56.560
<v Speaker 3>but it's like, how often are we really treating people

0:13:56.640 --> 0:13:58.160
<v Speaker 3>the way we want to be treated? And in the

0:13:58.240 --> 0:14:01.160
<v Speaker 3>service industry, it does not happen. And when I say

0:14:01.200 --> 0:14:05.280
<v Speaker 3>service like this kind of nonprofit giving social impact space,

0:14:05.920 --> 0:14:07.120
<v Speaker 3>it's just like check the box.

0:14:07.679 --> 0:14:10.000
<v Speaker 1>Yeah, no, absolutely, it's.

0:14:10.160 --> 0:14:11.080
<v Speaker 4>I'm really proud of that.

0:14:11.160 --> 0:14:13.679
<v Speaker 3>Like I can say that with all my heart, on

0:14:13.760 --> 0:14:16.840
<v Speaker 3>all my kids, on everything in my life, I've always

0:14:16.880 --> 0:14:18.880
<v Speaker 3>wanted the best for people in the business, and so

0:14:19.560 --> 0:14:22.760
<v Speaker 3>for investors, and you know, I've raised capital and stuff

0:14:22.760 --> 0:14:25.080
<v Speaker 3>that's not been the thing because it's like, oh, they

0:14:25.120 --> 0:14:27.760
<v Speaker 3>don't care about feeding people, they care about money. So

0:14:27.800 --> 0:14:30.240
<v Speaker 3>it was really hard to kind of blend the two.

0:14:31.680 --> 0:14:33.600
<v Speaker 3>And in hindsight, you know, it's hard to think about

0:14:33.600 --> 0:14:35.640
<v Speaker 3>it now, but maybe I should have said good or

0:14:35.720 --> 0:14:39.240
<v Speaker 3>up as a nonprofit, And instead I thought, well, businesses

0:14:39.240 --> 0:14:43.320
<v Speaker 3>are paying to throw away perfectly good food, and you know,

0:14:43.680 --> 0:14:46.040
<v Speaker 3>why would we be free if I'm going to like

0:14:46.120 --> 0:14:48.320
<v Speaker 3>hire a driver and get this food delivered. And you know,

0:14:48.320 --> 0:14:50.080
<v Speaker 3>we work with Tyler Perry Studios. We do all the

0:14:50.120 --> 0:14:52.240
<v Speaker 3>food on all the sets. Like nothing goes to waste

0:14:52.280 --> 0:14:55.160
<v Speaker 3>from any of the studios. It's like, those are dreams

0:14:55.200 --> 0:14:57.280
<v Speaker 3>that I had. And yeah, and I didn't make it

0:14:57.320 --> 0:15:00.280
<v Speaker 3>as a business. Had it been a nonprofit, maybe could

0:15:00.320 --> 0:15:02.160
<v Speaker 3>have been, you know, like I would have then been

0:15:02.160 --> 0:15:04.560
<v Speaker 3>going really head to head against the Food Bank, which

0:15:04.560 --> 0:15:08.000
<v Speaker 3>I still ended up doing, or feeding Americas and the

0:15:08.240 --> 0:15:11.280
<v Speaker 3>bigger organizations. But I think it would have I don't

0:15:11.280 --> 0:15:13.160
<v Speaker 3>think I would be where I am today had I

0:15:13.200 --> 0:15:14.640
<v Speaker 3>not made it into a business.

0:15:14.720 --> 0:15:19.120
<v Speaker 2>Right, So let's talk about some of the losses or

0:15:19.120 --> 0:15:21.800
<v Speaker 2>failures and the roadblocks that you hit along the way.

0:15:21.840 --> 0:15:23.560
<v Speaker 1>Building is because we see what you've built.

0:15:23.880 --> 0:15:25.920
<v Speaker 2>But can you share some of the lessons and some

0:15:26.000 --> 0:15:27.720
<v Speaker 2>of the moments where you felt like this is a

0:15:27.720 --> 0:15:28.560
<v Speaker 2>really low moment.

0:15:28.800 --> 0:15:31.720
<v Speaker 3>Yes, I mean I think in twenty twenty three. It's

0:15:31.720 --> 0:15:34.480
<v Speaker 3>funny I saw on social media someone was like, what's

0:15:34.520 --> 0:15:36.520
<v Speaker 3>the year that you made it through? You know that

0:15:37.200 --> 0:15:38.720
<v Speaker 3>you're glad the right about And I was like, it's

0:15:38.720 --> 0:15:42.480
<v Speaker 3>a few like twenty sixteen, and then twenty twenty three

0:15:42.600 --> 0:15:44.120
<v Speaker 3>was a really tough one. I was pregnant with my

0:15:44.120 --> 0:15:47.440
<v Speaker 3>second child, very difficult pregnancy, like very I don't even

0:15:47.480 --> 0:15:51.360
<v Speaker 3>think I told close friends, family, like real real close

0:15:51.400 --> 0:15:54.880
<v Speaker 3>close people, probably until like second trimester, you know, like

0:15:55.040 --> 0:15:58.320
<v Speaker 3>literally probably at least five or six months pregnant before

0:15:58.320 --> 0:16:01.520
<v Speaker 3>I told anyone. Never told no one at my company,

0:16:02.040 --> 0:16:04.400
<v Speaker 3>no one, like literally, I just I posted on social

0:16:04.440 --> 0:16:06.000
<v Speaker 3>media one day like I want to introduce you out

0:16:06.000 --> 0:16:07.520
<v Speaker 3>to my baby, like you know what I mean, like

0:16:07.600 --> 0:16:11.000
<v Speaker 3>literally the day, yeah, like it's my birthday, here's my baby.

0:16:11.160 --> 0:16:13.480
<v Speaker 3>And I think people afterwards, people were like, you know,

0:16:13.560 --> 0:16:15.520
<v Speaker 3>when I saw you, I thought, you know, I wondered

0:16:15.520 --> 0:16:16.920
<v Speaker 3>if you was a little pregnant like, you know, they

0:16:16.920 --> 0:16:18.920
<v Speaker 3>were saying things like that, but at the time no

0:16:18.960 --> 0:16:21.400
<v Speaker 3>one said anything. But I was just going through so

0:16:21.560 --> 0:16:23.600
<v Speaker 3>much in my company, and I think the biggest thing

0:16:23.680 --> 0:16:26.200
<v Speaker 3>was like people and what I would try and do

0:16:26.800 --> 0:16:29.080
<v Speaker 3>was I was such a giver and that I realized

0:16:29.120 --> 0:16:31.600
<v Speaker 3>I was a people pleaser. I was like, oh, I'm

0:16:31.600 --> 0:16:33.800
<v Speaker 3>going to give all of my employees two hundred and

0:16:33.840 --> 0:16:36.760
<v Speaker 3>fifty dollars a month for you know, for mental health

0:16:36.880 --> 0:16:39.080
<v Speaker 3>or for veterinary services, like whatever they want to do,

0:16:39.160 --> 0:16:42.760
<v Speaker 3>for yoga, whatever. I still do that, but I was

0:16:42.800 --> 0:16:46.400
<v Speaker 3>doing it and expecting that they would not so much

0:16:46.480 --> 0:16:48.480
<v Speaker 3>be loyal to me, but more so like see that

0:16:48.560 --> 0:16:50.120
<v Speaker 3>I was really trying to be a good leader. I

0:16:50.160 --> 0:16:52.640
<v Speaker 3>gave everybody the first Friday of the month off. I always,

0:16:52.840 --> 0:16:54.960
<v Speaker 3>you know, try to do team retreats and take us

0:16:54.960 --> 0:16:57.640
<v Speaker 3>to nice places like two times a year, bring your spouses.

0:16:57.720 --> 0:17:00.400
<v Speaker 3>Like I was like giving so much of myself showing up.

0:17:00.480 --> 0:17:03.080
<v Speaker 3>I wanted to be this humility based leader that I

0:17:03.080 --> 0:17:05.439
<v Speaker 3>would clean the bathroom, would I mean every office we

0:17:05.520 --> 0:17:08.959
<v Speaker 3>opened everything. I was painting the windows, doing you know,

0:17:09.000 --> 0:17:12.080
<v Speaker 3>painting the windows, stills like being involved. I remember one

0:17:12.160 --> 0:17:14.280
<v Speaker 3>time I was cleaning the window with windecks and our

0:17:14.400 --> 0:17:17.199
<v Speaker 3>like our receptionists at the time, She's like, give it

0:17:17.240 --> 0:17:18.520
<v Speaker 3>to me, like stop.

0:17:19.000 --> 0:17:21.240
<v Speaker 4>I was like, you know, but that was who I was.

0:17:21.320 --> 0:17:23.239
<v Speaker 3>So I think a lot of failure on team, a

0:17:23.240 --> 0:17:26.399
<v Speaker 3>lot of failure on just like trying to you know,

0:17:26.480 --> 0:17:29.159
<v Speaker 3>fundraise like that was a real tough one. I remember

0:17:29.280 --> 0:17:33.040
<v Speaker 3>meeting with so many investors and you know, people just

0:17:33.040 --> 0:17:35.760
<v Speaker 3>tell me it would never work, and they did it

0:17:35.800 --> 0:17:38.280
<v Speaker 3>a believe in it, and so then when they're hard times,

0:17:38.320 --> 0:17:39.800
<v Speaker 3>I was like, oh my god, they're right. I'm pretty

0:17:39.800 --> 0:17:41.919
<v Speaker 3>sure they're going to be so happy that they didn't

0:17:41.920 --> 0:17:45.399
<v Speaker 3>invest in me. And you know, I think those have

0:17:45.480 --> 0:17:48.200
<v Speaker 3>been the biggest too. Definitely building teams, cause it's been

0:17:48.560 --> 0:17:51.119
<v Speaker 3>you know, you're you're good with an employee, and then

0:17:51.160 --> 0:17:53.240
<v Speaker 3>when it's not it doesn't go the way, you're like

0:17:53.240 --> 0:17:55.520
<v Speaker 3>the worst person. So I think that that's like one

0:17:55.560 --> 0:17:57.760
<v Speaker 3>of those things that had happened a lot of times,

0:17:57.800 --> 0:18:02.280
<v Speaker 3>and just you know, trying to not lose focus of

0:18:02.320 --> 0:18:04.760
<v Speaker 3>the mission, even when investors and people were like, I

0:18:04.760 --> 0:18:07.520
<v Speaker 3>don't think you should concentrate on that. Don't do grocery stores,

0:18:07.600 --> 0:18:10.000
<v Speaker 3>you should focus on just food waste. And I was

0:18:10.040 --> 0:18:11.960
<v Speaker 3>like No, we could do both, you know, we could

0:18:11.960 --> 0:18:14.840
<v Speaker 3>be a business that does both things. Like how many

0:18:14.880 --> 0:18:17.640
<v Speaker 3>different lines of businesses Amazon have? Why do I only

0:18:17.680 --> 0:18:21.840
<v Speaker 3>have to do one thing? Amazon has grocery stores and CDA, yeah, media,

0:18:21.840 --> 0:18:24.480
<v Speaker 3>and they have a TV network, they have their deliveries,

0:18:24.520 --> 0:18:26.400
<v Speaker 3>they have medical you know.

0:18:26.359 --> 0:18:28.159
<v Speaker 4>Like why do I have to just only do this?

0:18:28.400 --> 0:18:33.000
<v Speaker 3>And so just being able to make decisions without caring

0:18:33.240 --> 0:18:35.840
<v Speaker 3>about what other people think was something that I failed

0:18:35.840 --> 0:18:40.000
<v Speaker 3>at a lot. And then you know, just the actual

0:18:40.080 --> 0:18:43.840
<v Speaker 3>like getting the right people and when you spend thousands

0:18:43.840 --> 0:18:47.000
<v Speaker 3>and thousands of dollars on employees and it doesn't work out,

0:18:47.119 --> 0:18:48.760
<v Speaker 3>and it's like a lot of money down the drain.

0:18:49.200 --> 0:18:52.720
<v Speaker 3>And at this point in my business and I've spent millions, millions,

0:18:52.920 --> 0:18:56.480
<v Speaker 3>I'm like employing people, hiring lawyers, just like all the things,

0:18:56.560 --> 0:18:59.199
<v Speaker 3>all the things, and you start to think, like was

0:18:59.240 --> 0:19:00.000
<v Speaker 3>that a waste to tell?

0:19:00.119 --> 0:19:00.840
<v Speaker 1>Yeah?

0:19:01.160 --> 0:19:03.880
<v Speaker 4>Waste the time and money, man? And if I had that.

0:19:03.960 --> 0:19:06.400
<v Speaker 3>Back now, like if I had the money I spent

0:19:06.480 --> 0:19:08.719
<v Speaker 3>on this trip or this perk or this this and this,

0:19:08.840 --> 0:19:12.000
<v Speaker 3>like you know, in hard times, you're like, did I

0:19:12.080 --> 0:19:13.360
<v Speaker 3>make the right decisions then?

0:19:13.640 --> 0:19:15.720
<v Speaker 2>But all you can ever do is keep going and

0:19:15.800 --> 0:19:18.600
<v Speaker 2>continue to be Yeah, and be true to who you are. Yes,

0:19:18.680 --> 0:19:21.760
<v Speaker 2>you know that it is your heart posture and being

0:19:21.840 --> 0:19:24.600
<v Speaker 2>kind and wanting to be giving is who you naturally are.

0:19:25.320 --> 0:19:28.080
<v Speaker 2>I think sometimes when things like that happen, where it

0:19:28.119 --> 0:19:30.400
<v Speaker 2>doesn't work out or you feel taken me for granted,

0:19:30.920 --> 0:19:33.159
<v Speaker 2>you start to question, like, yeah, am I doing the

0:19:33.240 --> 0:19:33.439
<v Speaker 2>right thing?

0:19:33.480 --> 0:19:35.000
<v Speaker 1>I should just keep the main thing.

0:19:34.880 --> 0:19:37.200
<v Speaker 2>The main thing, because like you look when you look back,

0:19:37.200 --> 0:19:38.880
<v Speaker 2>and like I spent all this money and they didn't

0:19:38.880 --> 0:19:39.640
<v Speaker 2>even appreciate it.

0:19:39.720 --> 0:19:40.639
<v Speaker 4>I didn't appreciate it.

0:19:41.240 --> 0:19:43.560
<v Speaker 3>And I think the other thing is like a little

0:19:43.560 --> 0:19:45.880
<v Speaker 3>imposture syndrome, not so much like when you've been doing

0:19:45.920 --> 0:19:48.240
<v Speaker 3>it for ten years and having this company. I thought

0:19:48.240 --> 0:19:51.920
<v Speaker 3>about it the other day. I've I've done so much.

0:19:52.000 --> 0:19:54.880
<v Speaker 3>I mean, I've spoken like the president of Egypt flew

0:19:54.920 --> 0:19:57.160
<v Speaker 3>me out, I spoke at like a m Yes, I've

0:19:57.160 --> 0:20:00.440
<v Speaker 3>been to Egypt, I've been to can Lions, and I've

0:20:00.440 --> 0:20:03.560
<v Speaker 3>done commercials, I've done ted talks, I've done I mean

0:20:03.680 --> 0:20:06.600
<v Speaker 3>just so much that I've done with this company, which

0:20:06.680 --> 0:20:08.720
<v Speaker 3>is like sometimes you have to sit back and think

0:20:08.720 --> 0:20:12.000
<v Speaker 3>about it, like a lot has happened good, a lot

0:20:12.000 --> 0:20:15.600
<v Speaker 3>of bad, a lot of bad too. I remember one

0:20:15.640 --> 0:20:19.000
<v Speaker 3>time I had the Atlanta Public School District. This is

0:20:19.040 --> 0:20:20.919
<v Speaker 3>my friends know this over. This is a funny one

0:20:21.800 --> 0:20:24.320
<v Speaker 3>Atlanta Public School District had let good or have a

0:20:24.359 --> 0:20:26.679
<v Speaker 3>school to take over during the pandemic when we were

0:20:26.680 --> 0:20:29.280
<v Speaker 3>feeding families and I got a call one morning, like

0:20:29.320 --> 0:20:31.000
<v Speaker 3>four am, and it was the police and they were

0:20:31.000 --> 0:20:33.800
<v Speaker 3>like listen, like we're here. Some of your employees are

0:20:33.800 --> 0:20:35.720
<v Speaker 3>in here, and they're like they're living in the school.

0:20:35.720 --> 0:20:37.560
<v Speaker 3>Like it was just so crazy. I mean, people are

0:20:37.560 --> 0:20:38.960
<v Speaker 3>calling me like did you know so and so is

0:20:38.960 --> 0:20:39.600
<v Speaker 3>living in the school.

0:20:39.640 --> 0:20:42.679
<v Speaker 2>I'm like no, like just like the amount of yes

0:20:42.720 --> 0:20:45.960
<v Speaker 2>and then like yes, like y'all about to ruin.

0:20:45.880 --> 0:20:48.760
<v Speaker 4>Everything, like the whole relationship with the school. I mean

0:20:48.840 --> 0:20:51.159
<v Speaker 4>just so many things. So you have to like apologize.

0:20:51.359 --> 0:20:52.720
<v Speaker 3>And you know the cop that I was on the

0:20:52.720 --> 0:20:54.440
<v Speaker 3>phone with me at four o'clock in the morning, I'm

0:20:54.440 --> 0:20:56.320
<v Speaker 3>pregnant when my first child at the time. He was like,

0:20:56.520 --> 0:20:58.639
<v Speaker 3>but I've been I see y'all on the news, and

0:20:58.680 --> 0:21:00.280
<v Speaker 3>i know what y'all are doing. You know, I'm just

0:21:00.320 --> 0:21:01.800
<v Speaker 3>tell them to get out of here and it's not

0:21:01.840 --> 0:21:04.240
<v Speaker 3>going to be an issue. But like, just you know,

0:21:04.320 --> 0:21:06.920
<v Speaker 3>I remember one time one of my drivers, my truck

0:21:07.000 --> 0:21:09.679
<v Speaker 3>driver went through like a low median and tore the

0:21:09.720 --> 0:21:13.680
<v Speaker 3>whole box truck off. Forty thousand dollars there. Yes, insurance

0:21:13.680 --> 0:21:16.359
<v Speaker 3>company was like they want it covered. They don't cover negligence.

0:21:16.640 --> 0:21:18.879
<v Speaker 3>That's literally what they said. They're like it had it

0:21:18.920 --> 0:21:21.240
<v Speaker 3>says like a median. There's a lower thing he drove through.

0:21:21.280 --> 0:21:23.920
<v Speaker 3>I mean the picture was I mean, you've never seen

0:21:23.960 --> 0:21:25.840
<v Speaker 3>it was like a box truck. The scale of the

0:21:25.880 --> 0:21:29.320
<v Speaker 3>box truck, the whole covering was gone, like just so

0:21:29.480 --> 0:21:32.520
<v Speaker 3>many things, like forty thousand can you imagine that, Like

0:21:32.640 --> 0:21:35.520
<v Speaker 3>just like just the money, the bills, It has been crazy,

0:21:35.520 --> 0:21:38.800
<v Speaker 3>three hundred thousand dollars lawyer bills like you just a

0:21:38.880 --> 0:21:41.200
<v Speaker 3>lot of yeah, they don't see that. So lots of good,

0:21:42.119 --> 0:21:44.600
<v Speaker 3>lots of bad kind of like the ebbs and the flows,

0:21:45.000 --> 0:21:47.760
<v Speaker 3>but the biggest pieces like every day we're in business,

0:21:47.800 --> 0:21:51.080
<v Speaker 3>people are eating like yeah, so I mean like and

0:21:51.119 --> 0:21:53.720
<v Speaker 3>so it always is a scary port for me because

0:21:53.760 --> 0:21:56.040
<v Speaker 3>what do I do if I don't do this, Like

0:21:56.119 --> 0:21:59.640
<v Speaker 3>we can't if we shut down. Like there's so many people, seniors,

0:21:59.680 --> 0:22:02.679
<v Speaker 3>people who eat every single day. Like we opened a

0:22:02.680 --> 0:22:05.760
<v Speaker 3>grocery store and a deli on Edgewood near the King Center,

0:22:06.080 --> 0:22:07.639
<v Speaker 3>and I was in it the other day and I

0:22:07.680 --> 0:22:10.080
<v Speaker 3>heard a man say, like, I appreciate y'all being here,

0:22:10.160 --> 0:22:12.440
<v Speaker 3>like thank you for being here, like a senior because

0:22:12.480 --> 0:22:14.400
<v Speaker 3>he could get a five dollars meal at our grocery

0:22:14.440 --> 0:22:16.480
<v Speaker 3>store every day, like you can't do that at any

0:22:16.560 --> 0:22:18.000
<v Speaker 3>other grocery store, and so.

0:22:19.400 --> 0:22:19.720
<v Speaker 4>Nothing.

0:22:19.880 --> 0:22:22.520
<v Speaker 3>Nothing, So it's like we have to be alive, but

0:22:22.640 --> 0:22:24.760
<v Speaker 3>it's hard. It's hard to keep it going.

0:22:25.080 --> 0:22:27.760
<v Speaker 2>Yeah, speaking of hard, when did you realize that you

0:22:27.800 --> 0:22:29.320
<v Speaker 2>could do hard things?

0:22:29.960 --> 0:22:31.520
<v Speaker 1>What was the moment we were like, Okay, I can

0:22:31.560 --> 0:22:31.760
<v Speaker 1>do this.

0:22:31.880 --> 0:22:32.080
<v Speaker 2>Yeah.

0:22:32.200 --> 0:22:34.480
<v Speaker 3>I think during the pandemic. I think twenty twenty was

0:22:34.600 --> 0:22:37.239
<v Speaker 3>very telling. You know, on one day my business was

0:22:37.760 --> 0:22:40.560
<v Speaker 3>we were working heavily on getting the excess food from

0:22:40.560 --> 0:22:43.480
<v Speaker 3>businesses and getting it out to nonprofits. And the day

0:22:43.520 --> 0:22:46.880
<v Speaker 3>that we went in quarantine, all everybody like stop service,

0:22:47.080 --> 0:22:49.840
<v Speaker 3>like so literally everybody, cause there's like, hey, we're going home,

0:22:50.280 --> 0:22:52.320
<v Speaker 3>We're going to cut it off. So I'm knowing that

0:22:52.359 --> 0:22:54.359
<v Speaker 3>we're not going to get paid like we didn't. We

0:22:54.400 --> 0:22:56.399
<v Speaker 3>didn't get a PPP loan like all of that stuff.

0:22:56.400 --> 0:22:58.480
<v Speaker 3>We were too small of a company at the time.

0:22:58.800 --> 0:23:01.920
<v Speaker 3>But within a matter of a week, we had set

0:23:02.000 --> 0:23:05.679
<v Speaker 3>up this whole fulfillment center at a school, hired fifty employees,

0:23:06.320 --> 0:23:09.960
<v Speaker 3>started getting donations from like Quality Control, music Spank, Sarah

0:23:10.000 --> 0:23:12.640
<v Speaker 3>Blakeley gave us one hundred thousand dollars. United Way gave

0:23:12.720 --> 0:23:15.280
<v Speaker 3>us money to feed families. And we did it in

0:23:15.359 --> 0:23:17.760
<v Speaker 3>like a week. Like I was waking up at this

0:23:17.800 --> 0:23:20.000
<v Speaker 3>is when I was an early morning girl, waking up

0:23:20.040 --> 0:23:23.160
<v Speaker 3>at five am going to Walmart buying like twenty baskets

0:23:23.160 --> 0:23:26.280
<v Speaker 3>of groceries, going to this school, putting them in boxes,

0:23:26.359 --> 0:23:29.159
<v Speaker 3>having all these employees come and deliver them to the

0:23:29.160 --> 0:23:32.240
<v Speaker 3>doors of people with masks on, and like you know,

0:23:32.359 --> 0:23:34.199
<v Speaker 3>all this like we had to get I think we

0:23:34.280 --> 0:23:35.919
<v Speaker 3>had to print out these things that we were like

0:23:36.000 --> 0:23:38.960
<v Speaker 3>essential workers to keeping our dashboards to be out.

0:23:39.000 --> 0:23:41.560
<v Speaker 4>Like that's how serious it was. And that was hard.

0:23:41.600 --> 0:23:43.800
<v Speaker 3>I mean, but we were feeding thousands and thousands of

0:23:43.800 --> 0:23:45.680
<v Speaker 3>people and it was like and we just did it

0:23:46.080 --> 0:23:48.960
<v Speaker 3>within a matter of weeks. It was just like almost

0:23:49.040 --> 0:23:51.160
<v Speaker 3>like panic. We got to think it was six years ago.

0:23:51.200 --> 0:23:53.679
<v Speaker 3>It seemed so long ago when that happened. Yeah, when

0:23:53.720 --> 0:23:55.280
<v Speaker 3>that happened, we were like, what's happening here?

0:23:55.520 --> 0:23:59.200
<v Speaker 4>Like people just yeah. That was a friend of mine.

0:23:59.240 --> 0:24:01.760
<v Speaker 3>When I went to week ago, she said to me,

0:24:01.800 --> 0:24:03.240
<v Speaker 3>she's like, you remember in New York, we used to

0:24:03.320 --> 0:24:06.440
<v Speaker 3>have the refrigerated trucks with all the bodies. I was like, what,

0:24:06.880 --> 0:24:10.000
<v Speaker 3>I didn't even know in New York, like during the pandemic.

0:24:09.680 --> 0:24:12.000
<v Speaker 1>There was no there was no I remember that.

0:24:12.080 --> 0:24:14.440
<v Speaker 3>She was like, they had refrigerated trucks. You would see

0:24:14.480 --> 0:24:16.840
<v Speaker 3>them going up and like this with bodies inside. I

0:24:16.880 --> 0:24:17.520
<v Speaker 3>can't even believe.

0:24:17.560 --> 0:24:18.360
<v Speaker 4>I didn't know that yet.

0:24:18.560 --> 0:24:19.760
<v Speaker 1>Because the families couldn't come.

0:24:20.240 --> 0:24:23.320
<v Speaker 4>Yeah, no one could climban it was it was crazy. Yeah,

0:24:23.320 --> 0:24:24.000
<v Speaker 4>it was crazy.

0:24:24.160 --> 0:24:26.199
<v Speaker 3>So that's when I knew. Like when I did that,

0:24:26.359 --> 0:24:28.080
<v Speaker 3>I was like, okay, yeah, I could do.

0:24:28.040 --> 0:24:30.560
<v Speaker 1>It all Bill. Yeah, I feel I was built for it.

0:24:30.640 --> 0:24:33.359
<v Speaker 1>My goodness, I didn't realize it has been six years.

0:24:33.480 --> 0:24:36.200
<v Speaker 3>Yeah a little, I mean, and this was like six

0:24:36.280 --> 0:24:38.000
<v Speaker 3>years around. This time was like the thick of it

0:24:38.000 --> 0:24:40.840
<v Speaker 3>because it was in March. It was March eighth, twenty twenty.

0:24:40.880 --> 0:24:43.480
<v Speaker 3>I remember the day. I was like, and I remember.

0:24:43.200 --> 0:24:45.760
<v Speaker 4>Us thinking it was gonna be two weeks.

0:24:45.600 --> 0:24:48.240
<v Speaker 3>Like very like, oh, you know, fourteen days, let's just

0:24:48.280 --> 0:24:50.640
<v Speaker 3>buckle down and do this. And it was at least

0:24:50.800 --> 0:24:53.200
<v Speaker 3>almost two years before we really started getting out again.

0:24:53.280 --> 0:24:55.760
<v Speaker 1>Literally, yeah, I think Essence.

0:24:55.400 --> 0:24:57.640
<v Speaker 4>Came back in twenty twenty two or twenty twenty three,

0:24:57.720 --> 0:24:58.159
<v Speaker 4>so it.

0:24:58.040 --> 0:24:58.920
<v Speaker 1>Was like a couple of years.

0:24:59.000 --> 0:25:00.520
<v Speaker 4>Yeah, yeah, we all had it.

0:25:00.600 --> 0:25:02.320
<v Speaker 3>You know, you had COVID a couple of days like

0:25:02.520 --> 0:25:07.040
<v Speaker 3>this is a lie. And my godmother's husband died during COVID.

0:25:07.280 --> 0:25:09.240
<v Speaker 3>It was yes, because you know they used to send

0:25:09.320 --> 0:25:11.879
<v Speaker 3>you home from the emergency room and he went with

0:25:11.960 --> 0:25:14.159
<v Speaker 3>like saying something was wrong with his head, and then

0:25:14.280 --> 0:25:16.360
<v Speaker 3>they sent him home and he died of an aneurysm.

0:25:16.840 --> 0:25:19.480
<v Speaker 3>So it's just like yeah, like he so so much.

0:25:19.520 --> 0:25:21.679
<v Speaker 3>I mean, just like it was tough. It was a

0:25:21.720 --> 0:25:24.720
<v Speaker 3>real tough tough thing. Not gonna wait, we don't have

0:25:24.840 --> 0:25:27.560
<v Speaker 3>We listened to science and you know, do all the things,

0:25:27.600 --> 0:25:31.960
<v Speaker 3>but that was a hard time to build a business during,

0:25:32.040 --> 0:25:34.399
<v Speaker 3>like one of the hardest times when also when people

0:25:34.400 --> 0:25:37.919
<v Speaker 3>were out of work everybody. Yeah, I've had flight attendants

0:25:38.280 --> 0:25:41.240
<v Speaker 3>nurses that were like working for plastic surgeons, so you

0:25:41.240 --> 0:25:44.160
<v Speaker 3>know all the elective surgeries and stuff were canceled who

0:25:44.200 --> 0:25:46.200
<v Speaker 3>were like they'll stop me. Like when I was a

0:25:46.240 --> 0:25:48.840
<v Speaker 3>flight attendant, I was struggling and I heard about your

0:25:48.840 --> 0:25:51.119
<v Speaker 3>food drive and I remember going and being like, I

0:25:51.119 --> 0:25:53.640
<v Speaker 3>got fish and I'll never forget like the fact that

0:25:53.720 --> 0:25:57.200
<v Speaker 3>they got good food when they were in their darkest time,

0:25:57.359 --> 0:25:59.600
<v Speaker 3>just like people have stopped me till this day.

0:25:59.600 --> 0:26:00.520
<v Speaker 4>That's why love Atlanta.

0:26:00.600 --> 0:26:03.280
<v Speaker 3>Yeah, because I'll be out looking crazy and I'd be like,

0:26:03.600 --> 0:26:08.080
<v Speaker 3>I thought that was you was cause I look crazy.

0:26:08.400 --> 0:26:10.080
<v Speaker 4>Love On the day to day.

0:26:10.000 --> 0:26:12.520
<v Speaker 2>How does it feel when people come up to you

0:26:12.560 --> 0:26:14.879
<v Speaker 2>and let you know the impact that you're making.

0:26:15.320 --> 0:26:17.760
<v Speaker 3>I never forget it, you know. I still remember getting

0:26:17.760 --> 0:26:20.399
<v Speaker 3>an email in September of twenty twenty one from a

0:26:20.480 --> 0:26:22.840
<v Speaker 3>lady named Bertha, who I assume was a senior, and

0:26:22.920 --> 0:26:24.879
<v Speaker 3>she was like, thank you for giving me meat that

0:26:25.000 --> 0:26:27.760
<v Speaker 3>wasn't brown and I'll never forget that like that, and

0:26:27.800 --> 0:26:29.040
<v Speaker 3>that's why I was like, that's what we do. What

0:26:29.080 --> 0:26:31.679
<v Speaker 3>we do for yeah, And I remember sending that to

0:26:31.720 --> 0:26:32.960
<v Speaker 3>the team and I was like, I want you to

0:26:33.000 --> 0:26:35.159
<v Speaker 3>read this like this is look at this like people

0:26:35.240 --> 0:26:37.879
<v Speaker 3>are so used to getting seconds.

0:26:37.960 --> 0:26:39.760
<v Speaker 4>The clearance sticker meats.

0:26:39.440 --> 0:26:42.080
<v Speaker 3>The stuff that's you know, used by today or freeze,

0:26:42.119 --> 0:26:45.000
<v Speaker 3>like that's the name of the game and that's the

0:26:45.040 --> 0:26:47.719
<v Speaker 3>stuff Like if we don't sell something at our store today,

0:26:48.000 --> 0:26:50.200
<v Speaker 3>we and it says user freeze by tomorrow. We take

0:26:50.200 --> 0:26:52.400
<v Speaker 3>it out, We freeze it, put it out and give

0:26:52.400 --> 0:26:54.399
<v Speaker 3>it away for free, like you know, like it's just

0:26:54.760 --> 0:26:57.520
<v Speaker 3>and I know it's good, Like we aren't making someone

0:26:57.920 --> 0:27:00.000
<v Speaker 3>like feel less than but we still have hundreds of

0:27:00.080 --> 0:27:02.600
<v Speaker 3>people that come through our doors to shop for free

0:27:02.760 --> 0:27:05.040
<v Speaker 3>and they don't even have to shop for that, you know.

0:27:05.359 --> 0:27:08.320
<v Speaker 3>I'm still giving that away on top of whatever we give,

0:27:08.400 --> 0:27:11.080
<v Speaker 3>you know. So that makes me feel really good because

0:27:11.080 --> 0:27:14.280
<v Speaker 3>that's what we exist for. And what makes me upset

0:27:14.320 --> 0:27:17.359
<v Speaker 3>about it is it's like that is so hard to

0:27:17.400 --> 0:27:21.360
<v Speaker 3>fight for. Yes, it's so hard, like you know, to

0:27:21.359 --> 0:27:23.520
<v Speaker 3>to just fight for people to have good food. Like

0:27:23.560 --> 0:27:26.560
<v Speaker 3>it's like, oh you don't there's no funding for it,

0:27:26.560 --> 0:27:29.679
<v Speaker 3>there's no people don't see the value in feeding people

0:27:29.720 --> 0:27:30.200
<v Speaker 3>good food.

0:27:30.560 --> 0:27:31.720
<v Speaker 1>No, you're absolutely right.

0:27:31.920 --> 0:27:35.240
<v Speaker 3>Yeah, it's a scary way to think, you know, for sure.

0:27:35.240 --> 0:27:36.320
<v Speaker 4>Honestly it's tough.

0:27:37.000 --> 0:27:39.400
<v Speaker 2>Wow, what you have done takes a lot of courage.

0:27:39.480 --> 0:27:42.600
<v Speaker 2>So I want to know who was your role model

0:27:42.680 --> 0:27:45.720
<v Speaker 2>that instilled courage in you? Or has life been the

0:27:45.720 --> 0:27:46.879
<v Speaker 2>best teacher in that space?

0:27:47.160 --> 0:27:48.880
<v Speaker 3>Yeah, I mean definitely gonna have to say my dad,

0:27:48.960 --> 0:27:51.000
<v Speaker 3>Like when I was building the company, I was struggling.

0:27:51.040 --> 0:27:53.160
<v Speaker 3>You know, my dad always talks about like every time

0:27:53.160 --> 0:27:54.840
<v Speaker 3>he would get paid, he would send me three hundred

0:27:54.880 --> 0:27:57.520
<v Speaker 3>dollars towards my rent, Like you know, just like all

0:27:57.560 --> 0:28:00.040
<v Speaker 3>of those things. Just like someone to still believe he

0:28:00.160 --> 0:28:02.080
<v Speaker 3>comes now. He like will come and work in the

0:28:02.080 --> 0:28:05.119
<v Speaker 3>grocery store, and he'll come here, Like Jasmine, Chubby is

0:28:05.119 --> 0:28:06.359
<v Speaker 3>someone I want you to take a picture with.

0:28:06.440 --> 0:28:08.080
<v Speaker 4>It's just like a random person. Like it's just like

0:28:08.920 --> 0:28:09.720
<v Speaker 4>you know whoever it is.

0:28:09.760 --> 0:28:11.960
<v Speaker 3>But it's just like being having someone that's just proud

0:28:12.000 --> 0:28:14.119
<v Speaker 3>of you, no matter if you fail or not, like

0:28:14.160 --> 0:28:16.439
<v Speaker 3>you know, So I think definitely my dad, But my parents.

0:28:16.480 --> 0:28:18.360
<v Speaker 3>My parents were hard workers, you know, and I grew

0:28:18.440 --> 0:28:21.159
<v Speaker 3>up my parents were really poor until they got to

0:28:21.280 --> 0:28:22.639
<v Speaker 3>like their thirty mid thirties.

0:28:22.680 --> 0:28:22.840
<v Speaker 4>You know.

0:28:22.880 --> 0:28:27.199
<v Speaker 3>They were high school sweethearts. They've been together since fourteen fifteen.

0:28:27.240 --> 0:28:29.719
<v Speaker 3>They had me in nineteen and twenty, and I remember

0:28:29.760 --> 0:28:31.919
<v Speaker 3>my mom telling me like her dream was like to

0:28:31.960 --> 0:28:34.960
<v Speaker 3>live in a double wide trailer. So like I remember

0:28:35.080 --> 0:28:37.720
<v Speaker 3>like just growing up and just not having a ton

0:28:37.960 --> 0:28:39.680
<v Speaker 3>you know, Like in hindsight, I'm like, oh wow, Like

0:28:39.720 --> 0:28:41.840
<v Speaker 3>we were struggling. And then I watched my mom go

0:28:41.880 --> 0:28:44.760
<v Speaker 3>to school at University of Phoenix, part time, working full time,

0:28:44.800 --> 0:28:47.640
<v Speaker 3>going to school at night, going back and getting her masters,

0:28:47.760 --> 0:28:51.040
<v Speaker 3>like literally like she retired as the CEO of a hospital,

0:28:51.280 --> 0:28:54.680
<v Speaker 3>and I watched her like start from you know, not

0:28:54.960 --> 0:28:58.080
<v Speaker 3>like literally drop out of college because they got pregnant

0:28:58.080 --> 0:28:59.960
<v Speaker 3>with me and follow my dad in the Air Force.

0:29:00.200 --> 0:29:03.400
<v Speaker 3>And so just like seeing how hard they work and

0:29:03.480 --> 0:29:07.160
<v Speaker 3>still struggled, Like I just I am always baffled by that,

0:29:07.200 --> 0:29:11.320
<v Speaker 3>and so I have a real, I guess affinity to

0:29:11.520 --> 0:29:14.120
<v Speaker 3>making sure that people who are doing their best have

0:29:14.240 --> 0:29:17.000
<v Speaker 3>the resources that they need because I watched people around

0:29:17.000 --> 0:29:19.200
<v Speaker 3>me struggling, and I still watch that today. I know

0:29:19.240 --> 0:29:21.200
<v Speaker 3>a lot of people who I'm like, God, they're always working,

0:29:21.200 --> 0:29:23.960
<v Speaker 3>but they still are struggling because everything keeps going, the

0:29:26.120 --> 0:29:28.360
<v Speaker 3>needle keeps moving, like you know, you get here and

0:29:28.360 --> 0:29:30.560
<v Speaker 3>now the goal post is here, the rain has went up,

0:29:30.680 --> 0:29:32.920
<v Speaker 3>or the you know, the power bill of six hundred

0:29:32.920 --> 0:29:34.840
<v Speaker 3>because now it's hot, and I mean you just can't

0:29:34.920 --> 0:29:37.840
<v Speaker 3>keep your breath and you're never you're never not running,

0:29:38.360 --> 0:29:40.560
<v Speaker 3>and so like I want to make sure that those

0:29:40.600 --> 0:29:41.240
<v Speaker 3>people are good.

0:29:41.600 --> 0:29:42.840
<v Speaker 1>I love it. I love that.

0:29:42.920 --> 0:29:45.800
<v Speaker 2>Did you always we talked about vision, Did you always

0:29:45.920 --> 0:29:48.320
<v Speaker 2>know that you were going to do something so extraordinary?

0:29:48.720 --> 0:29:51.200
<v Speaker 2>Like what was your initial vision for yourself?

0:29:51.240 --> 0:29:52.600
<v Speaker 4>I mean I wanted to be a teacher.

0:29:52.720 --> 0:29:55.640
<v Speaker 3>So I had originally went to North Carolina Central for teaching,

0:29:56.040 --> 0:29:58.320
<v Speaker 3>and I did the summer before I went. I had

0:29:58.320 --> 0:30:00.320
<v Speaker 3>like my own little summer camp and it was like

0:30:00.320 --> 0:30:02.920
<v Speaker 3>a scholarship. I think you worked this Summerskinghampion. You got

0:30:02.920 --> 0:30:05.280
<v Speaker 3>like a three thousand dollars scholarship.

0:30:05.000 --> 0:30:05.560
<v Speaker 4>And it was great.

0:30:05.560 --> 0:30:07.440
<v Speaker 3>I mean I had I had like the radio come

0:30:07.480 --> 0:30:09.240
<v Speaker 3>out from my camp. I had a party, I got

0:30:09.240 --> 0:30:11.120
<v Speaker 3>pizza consort. I was like, I was gonna be one

0:30:11.160 --> 0:30:14.280
<v Speaker 3>of those teachers. And then I really loved sports, and

0:30:14.320 --> 0:30:17.040
<v Speaker 3>so I wanted to do broadcast journalism, so I switched

0:30:17.040 --> 0:30:20.040
<v Speaker 3>to communications, I mean intern with Radio one. I mean

0:30:20.080 --> 0:30:22.320
<v Speaker 3>I did all the things, started doing PR. So I

0:30:22.320 --> 0:30:24.360
<v Speaker 3>don't think I knew I wanted to be like extraordinary.

0:30:24.400 --> 0:30:27.440
<v Speaker 3>I felt like I wanted to help other people be extraordinary,

0:30:27.520 --> 0:30:30.959
<v Speaker 3>especially in those early like PR days. But I did

0:30:31.040 --> 0:30:33.320
<v Speaker 3>know I wanted to help people, and that has been

0:30:33.400 --> 0:30:35.920
<v Speaker 3>something that's been probably very early on.

0:30:36.160 --> 0:30:37.080
<v Speaker 4>People that have known me.

0:30:37.040 --> 0:30:39.000
<v Speaker 3>For a long time would say yeah, she was helping

0:30:39.040 --> 0:30:41.479
<v Speaker 3>people or she was doing stuff. I mean, so someone

0:30:41.920 --> 0:30:44.440
<v Speaker 3>described me the other day. I started Future the Rapper

0:30:44.480 --> 0:30:49.280
<v Speaker 3>Futures Foundation years ago here in Atlanta, and someone Bobby,

0:30:49.280 --> 0:30:50.960
<v Speaker 3>who works with him, came into my store.

0:30:51.080 --> 0:30:52.920
<v Speaker 4>Hey Bobby a great, great.

0:30:52.720 --> 0:30:56.120
<v Speaker 3>Guy, and he was like yeah, yes, yes, Bobby is

0:30:56.160 --> 0:30:57.640
<v Speaker 3>so great. He's like, yeah, you know she did a

0:30:57.680 --> 0:30:59.920
<v Speaker 3>nonprofit hick like she didn't have started all to nonprofit,

0:31:00.040 --> 0:31:01.160
<v Speaker 3>like you know what, that's kind of how.

0:31:01.120 --> 0:31:04.360
<v Speaker 4>They think about it. I'm like nonprofit lamb choped God.

0:31:04.640 --> 0:31:06.960
<v Speaker 3>You know, I got a lot of titles, but a

0:31:07.000 --> 0:31:10.320
<v Speaker 3>lot of people know me from like nonprofits, feeding people,

0:31:10.560 --> 0:31:13.600
<v Speaker 3>just doing that. So and honestly, I love that you

0:31:13.600 --> 0:31:18.160
<v Speaker 3>said extraordinary because I probably what I do now is extraordinary,

0:31:18.200 --> 0:31:20.680
<v Speaker 3>but I probably would never use that as an adjective

0:31:20.720 --> 0:31:25.200
<v Speaker 3>to describe it. So I should rethink, you know, yeah, yes,

0:31:25.600 --> 0:31:27.400
<v Speaker 3>I would just be like I feed people and like,

0:31:27.440 --> 0:31:30.320
<v Speaker 3>you know, give people. I don't think I would describe

0:31:30.360 --> 0:31:31.360
<v Speaker 3>extraordinary at all.

0:31:32.120 --> 0:31:39.160
<v Speaker 2>Extraordinary, Yes, yes, exactly exactly. Do you think that God

0:31:39.400 --> 0:31:43.200
<v Speaker 2>was building the courage before you really understood your assignment?

0:31:43.360 --> 0:31:46.920
<v Speaker 3>Oh yes, yes, Like I remember I used to practice

0:31:46.960 --> 0:31:51.000
<v Speaker 3>like pitching my business so much, like so so much,

0:31:51.040 --> 0:31:53.000
<v Speaker 3>and I would it's probably like you know this right,

0:31:53.080 --> 0:31:56.400
<v Speaker 3>like remember memorizing the lines, and I would I would

0:31:56.440 --> 0:31:58.480
<v Speaker 3>get to like the last minute and get something wrong

0:31:58.560 --> 0:32:00.640
<v Speaker 3>and then like make myself start over again. So when

0:32:00.640 --> 0:32:02.880
<v Speaker 3>I would go into pitch competitions, which is how I

0:32:02.920 --> 0:32:04.840
<v Speaker 3>funded Gooder for like the first year, I think I

0:32:04.880 --> 0:32:07.320
<v Speaker 3>won maybe two hundred thousand dollars in prize money. I

0:32:07.360 --> 0:32:10.160
<v Speaker 3>was just like anywhere there's a pitch competition, like let me,

0:32:10.320 --> 0:32:12.080
<v Speaker 3>let me try and win this money. Because I didn't

0:32:12.080 --> 0:32:14.560
<v Speaker 3>have anything to start it. But I just felt like

0:32:14.640 --> 0:32:16.520
<v Speaker 3>God just had his hands on my life cause I

0:32:16.520 --> 0:32:18.280
<v Speaker 3>would just go in and I would just win, you know,

0:32:18.440 --> 0:32:20.640
<v Speaker 3>like it was just so And I always knew like

0:32:20.680 --> 0:32:22.960
<v Speaker 3>if anyone had practiced more than me, than they were crazy,

0:32:22.960 --> 0:32:25.040
<v Speaker 3>because I thought I was crazy. I was like practicing

0:32:25.120 --> 0:32:27.520
<v Speaker 3>day and night, having everybody listened to it. Everyone just

0:32:27.560 --> 0:32:30.280
<v Speaker 3>like pitch and pitch and pitching. But I do know

0:32:30.840 --> 0:32:32.800
<v Speaker 3>just in a lot of moments, like to be here

0:32:32.920 --> 0:32:36.680
<v Speaker 3>ten years, God's got to have a big part in it. Yeah,

0:32:36.800 --> 0:32:40.400
<v Speaker 3>because most black owned women businesses starting with a solo

0:32:40.440 --> 0:32:43.520
<v Speaker 3>founder that don't make it three years, don't make it five,

0:32:43.680 --> 0:32:45.920
<v Speaker 3>don't make it seven. So like I keep and I

0:32:46.000 --> 0:32:48.200
<v Speaker 3>keep on telling myself, I got him see January twenty

0:32:48.240 --> 0:32:48.960
<v Speaker 3>twenty seven.

0:32:49.520 --> 0:32:50.160
<v Speaker 4>I got to see it.

0:32:50.160 --> 0:32:52.360
<v Speaker 3>I don't care if I'm the last employees and it

0:32:52.960 --> 0:32:55.680
<v Speaker 3>I will see January and we will officially have been

0:32:55.720 --> 0:32:58.040
<v Speaker 3>ten I've been working on it for ten years. But

0:32:58.120 --> 0:33:00.800
<v Speaker 3>if I can make it to January twenties twenty seven,

0:33:00.880 --> 0:33:04.000
<v Speaker 3>it will have been a real business for twenty Yes,

0:33:04.320 --> 0:33:05.160
<v Speaker 3>for ten years.

0:33:05.000 --> 0:33:05.640
<v Speaker 4>Which is crazy.

0:33:05.720 --> 0:33:09.120
<v Speaker 3>Yeah, and like a business that like has employed like

0:33:09.120 --> 0:33:12.720
<v Speaker 3>a real business, like a real business, like paid taxes

0:33:12.840 --> 0:33:14.480
<v Speaker 3>and all the things come on, all.

0:33:14.360 --> 0:33:15.680
<v Speaker 1>The things that's real.

0:33:15.880 --> 0:33:17.920
<v Speaker 3>Yes, employed a lot of it, I mean yes, and

0:33:17.920 --> 0:33:20.520
<v Speaker 3>fed me like I think that's the biggest piece too.

0:33:20.560 --> 0:33:23.880
<v Speaker 3>Like I've employed myself for a decade, wow, which is

0:33:23.960 --> 0:33:26.160
<v Speaker 3>you know. And through that decade, through this journey, I've

0:33:26.160 --> 0:33:29.640
<v Speaker 3>had kids, I've gotten married. I was single, like sleeping

0:33:29.640 --> 0:33:33.000
<v Speaker 3>in my friend's apartment like broom like I was, you know,

0:33:33.040 --> 0:33:36.520
<v Speaker 3>I started from nothing, and so it's definitely been a

0:33:36.720 --> 0:33:38.240
<v Speaker 3>God purpose driven life.

0:33:38.320 --> 0:33:39.000
<v Speaker 1>Yeah, for sure.

0:33:39.200 --> 0:33:42.040
<v Speaker 2>I love that talk about God purpose driven life. I

0:33:42.080 --> 0:33:44.280
<v Speaker 2>want to know, when did you know that Gooder was

0:33:44.320 --> 0:33:46.880
<v Speaker 2>an assignment on your life? That this is like something

0:33:46.920 --> 0:33:49.160
<v Speaker 2>that God had placed on you. It is your responsibility.

0:33:49.360 --> 0:33:51.280
<v Speaker 3>I would say, the very first day that I ever

0:33:51.400 --> 0:33:53.160
<v Speaker 3>pitched it, you know, like it was like I remember

0:33:53.240 --> 0:33:55.520
<v Speaker 3>I got this little T shirt made, it was like stretched,

0:33:55.600 --> 0:33:58.480
<v Speaker 3>you know, the logo wasn't centered, so Geter was like

0:33:58.520 --> 0:33:59.440
<v Speaker 3>all the way across here.

0:33:59.440 --> 0:34:01.640
<v Speaker 4>It was like but you know, I was so proud

0:34:01.720 --> 0:34:02.240
<v Speaker 4>and I still have.

0:34:02.320 --> 0:34:04.400
<v Speaker 3>This yes, and I was just like, you know, like

0:34:04.440 --> 0:34:06.840
<v Speaker 3>this is what I'm going to do. And and by

0:34:06.880 --> 0:34:09.320
<v Speaker 3>that time, so many people had told me it didn't

0:34:09.360 --> 0:34:11.480
<v Speaker 3>makes sense, like you know, you want to do that,

0:34:11.600 --> 0:34:13.480
<v Speaker 3>no one's ever going to pay for that, and you

0:34:13.520 --> 0:34:14.080
<v Speaker 3>know all of that.

0:34:14.200 --> 0:34:15.680
<v Speaker 4>Like so I think I was.

0:34:15.640 --> 0:34:18.400
<v Speaker 3>Like, this is if I'm not meant to do this,

0:34:18.440 --> 0:34:20.080
<v Speaker 3>why do I have the idea? Why do I have

0:34:20.120 --> 0:34:21.839
<v Speaker 3>the why do I have the name? Why do I

0:34:21.960 --> 0:34:23.879
<v Speaker 3>know that? You know, it's a problem, Like I think

0:34:24.400 --> 0:34:27.080
<v Speaker 3>just the day one, like day one, really thinking like

0:34:27.760 --> 0:34:30.480
<v Speaker 3>and again my vision at the time was so small

0:34:30.560 --> 0:34:33.200
<v Speaker 3>in hindsight, like a million meals. We probably did that

0:34:34.120 --> 0:34:37.000
<v Speaker 3>probably the first month or so during the pandemic alone.

0:34:37.440 --> 0:34:40.640
<v Speaker 3>You know, yeah, for sure, it's crazy to think about

0:34:40.800 --> 0:34:43.480
<v Speaker 3>everyone used so sayd we had a Gooder box. Like

0:34:43.520 --> 0:34:45.320
<v Speaker 3>we used to give people like a box of food

0:34:45.400 --> 0:34:46.640
<v Speaker 3>that would get them through.

0:34:46.440 --> 0:34:49.600
<v Speaker 4>Like ten days. Like it was so much food, and.

0:34:49.760 --> 0:34:52.719
<v Speaker 3>People were just blown away it was good, you know,

0:34:52.840 --> 0:34:54.880
<v Speaker 3>and they would tell it. I mean, we'd have stickers

0:34:54.920 --> 0:34:58.000
<v Speaker 3>on the box like low sugar, diabetic, no pork. So

0:34:58.040 --> 0:35:01.000
<v Speaker 3>every box was literally like tailored to what those families

0:35:01.440 --> 0:35:04.719
<v Speaker 3>were eating. And so it's yeah, that was so.

0:35:04.880 --> 0:35:07.000
<v Speaker 2>Thought too, Like a lot of thought put into because,

0:35:07.040 --> 0:35:09.040
<v Speaker 2>like you say, a lot of times when you have

0:35:09.080 --> 0:35:11.759
<v Speaker 2>the food banks, so just putting food in there.

0:35:13.000 --> 0:35:13.200
<v Speaker 1>Yeah.

0:35:13.400 --> 0:35:16.560
<v Speaker 2>Yeah, But I love that you're telling it because there's

0:35:16.600 --> 0:35:18.720
<v Speaker 2>a lot of things that we don't eat. Our bodies

0:35:18.760 --> 0:35:21.200
<v Speaker 2>can't take, you know, for whether it's our blood type

0:35:21.280 --> 0:35:22.719
<v Speaker 2>or allergies.

0:35:22.160 --> 0:35:24.640
<v Speaker 1>And different things. So I love that you took the

0:35:24.719 --> 0:35:28.360
<v Speaker 1>time to do that. That's amazing. You kind of started

0:35:28.360 --> 0:35:29.799
<v Speaker 1>this before it was a thing.

0:35:30.440 --> 0:35:34.719
<v Speaker 2>You know, what did it feel like carrying something that

0:35:34.760 --> 0:35:36.239
<v Speaker 2>a lot of people weren't carrying yet?

0:35:36.400 --> 0:35:37.600
<v Speaker 1>Yeah, you know how that feel.

0:35:37.719 --> 0:35:39.799
<v Speaker 3>I think you know a lot of times you felt

0:35:39.880 --> 0:35:43.040
<v Speaker 3>like to do I make sense to anybody? Like you know,

0:35:43.120 --> 0:35:45.080
<v Speaker 3>cause I mean, and that's how I feel like every

0:35:45.239 --> 0:35:48.080
<v Speaker 3>entrepreneur starts. It's a dream like you know, first you

0:35:48.120 --> 0:35:50.160
<v Speaker 3>made your mom and your dad and your auntie might

0:35:50.200 --> 0:35:51.360
<v Speaker 3>be your first customer, you know.

0:35:51.880 --> 0:35:54.319
<v Speaker 4>I couldn't. I didn't have that here, Like I wasn't

0:35:54.360 --> 0:35:55.200
<v Speaker 4>selling a product.

0:35:55.280 --> 0:35:57.520
<v Speaker 3>I was selling like a service and like a service

0:35:57.520 --> 0:36:00.480
<v Speaker 3>to businesses, right, So at first I was like maybe

0:36:00.480 --> 0:36:02.520
<v Speaker 3>I am really crazy, like maybe this doesn't make sense.

0:36:02.560 --> 0:36:04.319
<v Speaker 3>And I remember my dad used to send me so

0:36:04.400 --> 0:36:07.000
<v Speaker 3>many jobs, Like after the first like year I was

0:36:07.040 --> 0:36:09.759
<v Speaker 3>pitching trying to fundraise, nothing was coming from it, and

0:36:09.840 --> 0:36:12.719
<v Speaker 3>my dad was like sending me ing jobs and he

0:36:12.800 --> 0:36:14.400
<v Speaker 3>was like you got to keep your lights on, you know.

0:36:14.480 --> 0:36:15.799
<v Speaker 3>And I was like, God, I'm gonna have to get

0:36:15.800 --> 0:36:18.879
<v Speaker 3>a job, you know. So I felt like a little

0:36:18.880 --> 0:36:22.360
<v Speaker 3>bit like maybe out of place, especially in those early days,

0:36:22.400 --> 0:36:25.399
<v Speaker 3>like going and talking to investors. I remember I told

0:36:25.440 --> 0:36:27.360
<v Speaker 3>someone I was like an HPC or alumna, and he

0:36:27.440 --> 0:36:29.640
<v Speaker 3>was like, where's that at, Like, you know, like a

0:36:29.680 --> 0:36:31.600
<v Speaker 3>lot of times you're just talking to people that just

0:36:31.719 --> 0:36:36.040
<v Speaker 3>don't understand hunger, never have been hungry, don't understand the

0:36:36.120 --> 0:36:38.399
<v Speaker 3>walk that you're in. So I definitely felt like out

0:36:38.400 --> 0:36:40.759
<v Speaker 3>of place a lot of times. But then there would

0:36:40.760 --> 0:36:43.440
<v Speaker 3>be moments where it would be very reaffirming like some

0:36:43.600 --> 0:36:45.400
<v Speaker 3>one of my investors, like I grew up poor, I

0:36:45.400 --> 0:36:47.040
<v Speaker 3>grew up hungry, Like I want to invest in you?

0:36:47.080 --> 0:36:47.799
<v Speaker 4>What do I need to do?

0:36:47.880 --> 0:36:51.880
<v Speaker 3>So like those moments would happen too, but I felt

0:36:52.000 --> 0:36:54.239
<v Speaker 3>very much like maybe I'm crazy. I'm pretty I would say,

0:36:54.280 --> 0:36:56.279
<v Speaker 3>like probably, Like how you know even like think of

0:36:56.280 --> 0:36:59.080
<v Speaker 3>like Tyner Perry, so many entrepreneurs, like at first, it's

0:36:59.120 --> 0:37:01.160
<v Speaker 3>just you and you're just saying this is what this

0:37:01.200 --> 0:37:03.560
<v Speaker 3>is the vision, and a lot of people don't believe

0:37:03.560 --> 0:37:05.960
<v Speaker 3>in it, and then they kicked themselves later, right, and

0:37:06.080 --> 0:37:08.799
<v Speaker 3>so you have to believe in it, and that's like

0:37:08.840 --> 0:37:11.680
<v Speaker 3>the most important, Like, you know, others didn't. A lot

0:37:11.719 --> 0:37:14.680
<v Speaker 3>of others didn't. I had definitely friends and family that

0:37:15.160 --> 0:37:17.320
<v Speaker 3>I think my dad, I won't say he didn't believe

0:37:17.320 --> 0:37:18.920
<v Speaker 3>in me when he was sending me jobs, but he

0:37:19.040 --> 0:37:20.759
<v Speaker 3>was like, you got to still be it if it

0:37:20.800 --> 0:37:23.239
<v Speaker 3>doesn't work. You gotta still be able to eat, you know,

0:37:23.360 --> 0:37:26.279
<v Speaker 3>feed yourself and do all the things. But you will

0:37:26.360 --> 0:37:30.640
<v Speaker 3>ultimately be the only person that will believe and has

0:37:30.760 --> 0:37:34.319
<v Speaker 3>to continue to reaffirm yourself when other people are telling

0:37:34.320 --> 0:37:36.000
<v Speaker 3>you you're crazy, it's not going to work. You should

0:37:36.000 --> 0:37:38.080
<v Speaker 3>shut it down, wind down, like you know, this is

0:37:38.360 --> 0:37:40.399
<v Speaker 3>I can't tell you. My accountant is like I think

0:37:40.440 --> 0:37:42.359
<v Speaker 3>some I remember last year she was like, I feel

0:37:42.360 --> 0:37:44.239
<v Speaker 3>like we should shut the company down, like let's just

0:37:44.320 --> 0:37:47.719
<v Speaker 3>pay off, like just like very much, just hard conversations

0:37:47.719 --> 0:37:49.799
<v Speaker 3>and I'm like no, like something's going to happen, and

0:37:49.920 --> 0:37:53.120
<v Speaker 3>so many big things would happen, like we'd get big donations,

0:37:53.239 --> 0:37:55.759
<v Speaker 3>we'd get just stuff would just happen that it's like

0:37:55.760 --> 0:37:57.480
<v Speaker 3>that's nothing, but God, like what do.

0:37:57.719 --> 0:37:58.560
<v Speaker 1>I mean, how do you do?

0:37:58.920 --> 0:37:59.520
<v Speaker 4>And he'll do that?

0:37:59.760 --> 0:38:02.040
<v Speaker 3>I mean they had things have happened, and I've had

0:38:02.080 --> 0:38:04.480
<v Speaker 3>moments look at my phone, look who email looking like

0:38:04.560 --> 0:38:06.040
<v Speaker 3>this is it happens.

0:38:06.719 --> 0:38:08.120
<v Speaker 4>There's a lot of stuff, and it.

0:38:08.080 --> 0:38:12.400
<v Speaker 3>Only happens if you don't quit, you know, because there

0:38:12.520 --> 0:38:14.960
<v Speaker 3>if I had quit, like when my accountant told me that,

0:38:15.160 --> 0:38:17.360
<v Speaker 3>I would have got that email and someone wants to

0:38:17.360 --> 0:38:19.800
<v Speaker 3>give me a large donation and the company's closed, I

0:38:19.840 --> 0:38:20.920
<v Speaker 3>don't even need to donate.

0:38:20.800 --> 0:38:21.719
<v Speaker 4>Like you know, what do you do then?

0:38:21.920 --> 0:38:23.760
<v Speaker 3>Like you know, so it's like you have to figure

0:38:23.800 --> 0:38:25.200
<v Speaker 3>it out, even if it's just like.

0:38:26.880 --> 0:38:29.600
<v Speaker 2>Hard, it is, it is hard, and with you being

0:38:29.640 --> 0:38:33.000
<v Speaker 2>a pioneer in this space, do you ever get permission

0:38:33.040 --> 0:38:36.520
<v Speaker 2>to be tired because I hear doing it alone, Like yeah, yeah,

0:38:36.600 --> 0:38:40.480
<v Speaker 2>like time say, Okay, I'm actually tired right now, but

0:38:40.560 --> 0:38:41.399
<v Speaker 2>you're also a mom.

0:38:41.520 --> 0:38:44.359
<v Speaker 4>Yeah you're doing it all like everything, you really don't.

0:38:44.400 --> 0:38:46.160
<v Speaker 3>I feel like it's I mean, it's been really hard

0:38:46.160 --> 0:38:49.560
<v Speaker 3>for me what I've been very comfortable realizing lately, and

0:38:49.600 --> 0:38:53.080
<v Speaker 3>this is just you know, twenty twenty six realization, Jasmine.

0:38:53.640 --> 0:38:56.440
<v Speaker 3>On no given day will I be one hundred percent

0:38:56.680 --> 0:38:59.520
<v Speaker 3>my best self for everybody and everything in my life.

0:39:00.000 --> 0:39:02.239
<v Speaker 3>Like some days my kids aren't gonna get the best Jazmine.

0:39:02.440 --> 0:39:04.520
<v Speaker 3>Some days my friends ain't gonna get it. My business

0:39:04.520 --> 0:39:07.000
<v Speaker 3>are my husband like some dady, it's just gonna be

0:39:07.080 --> 0:39:09.680
<v Speaker 3>like I'm not gonna be one hundred percent perfect every day,

0:39:10.200 --> 0:39:12.440
<v Speaker 3>but I just need to show up every day and

0:39:12.640 --> 0:39:14.520
<v Speaker 3>you know, get through the day and try and like

0:39:15.120 --> 0:39:18.120
<v Speaker 3>be better. But I think at one point you try

0:39:18.160 --> 0:39:20.760
<v Speaker 3>so hard to like do everything right and like miss everything,

0:39:20.800 --> 0:39:22.600
<v Speaker 3>you know. I remember one time my daughter was telling

0:39:22.640 --> 0:39:25.160
<v Speaker 3>my husband like, yeah, I was the last person picked up,

0:39:25.239 --> 0:39:27.839
<v Speaker 3>like you know, like just like really like I'm saying,

0:39:28.400 --> 0:39:30.319
<v Speaker 3>He's like, yeah, Journey said she was the last one

0:39:30.320 --> 0:39:32.040
<v Speaker 3>picked up at day care, like you know, like listen,

0:39:32.040 --> 0:39:33.719
<v Speaker 3>I was late, like you know, it's Atlanta.

0:39:33.440 --> 0:39:34.919
<v Speaker 4>Traffic, trying to make it happen.

0:39:35.080 --> 0:39:35.799
<v Speaker 1>She got picked up.

0:39:37.120 --> 0:39:39.719
<v Speaker 3>You know, she got picked up at six thirty. I

0:39:39.800 --> 0:39:41.279
<v Speaker 3>was there at six thirty one, you.

0:39:41.239 --> 0:39:43.120
<v Speaker 2>Know, like I got there, but like she might have

0:39:43.200 --> 0:39:43.960
<v Speaker 2>been the last one.

0:39:44.080 --> 0:39:46.880
<v Speaker 3>But you know, I wasn't one hundred percent for her

0:39:46.920 --> 0:39:49.480
<v Speaker 3>that day. You know, I wasn't early. But she got

0:39:49.520 --> 0:39:51.560
<v Speaker 3>picked up and she had dinner, you know, like and

0:39:51.600 --> 0:39:53.959
<v Speaker 3>we went through the next day. There was a time

0:39:54.000 --> 0:39:55.440
<v Speaker 3>when I'd be like, oh, man, like you know what

0:39:55.440 --> 0:39:56.759
<v Speaker 3>I'm saying, I got to be a better mom. I

0:39:56.760 --> 0:39:59.000
<v Speaker 3>need to show up more. Like you know, you're telling yourself.

0:39:59.440 --> 0:40:02.080
<v Speaker 3>The things that we tell ourselves, we have to really watch.

0:40:02.160 --> 0:40:05.279
<v Speaker 3>And I think that's just real recent realization for me

0:40:05.400 --> 0:40:08.440
<v Speaker 3>is like listening, Jasmine, you're telling yourself a lot of

0:40:08.440 --> 0:40:10.400
<v Speaker 3>things that are negative or you're telling yourself you know,

0:40:10.400 --> 0:40:11.759
<v Speaker 3>I got to keep it positive.

0:40:11.480 --> 0:40:14.640
<v Speaker 4>So I need to be a little bit more positive.

0:40:14.800 --> 0:40:16.879
<v Speaker 3>That's what I need to start telling myself in the car,

0:40:16.960 --> 0:40:20.000
<v Speaker 3>like you keep it positive because I am like, Okay,

0:40:20.000 --> 0:40:21.560
<v Speaker 3>maybe I need to shut it down. Maybe it's not

0:40:21.560 --> 0:40:23.200
<v Speaker 3>gonna work. Why are these you know, and it's like

0:40:23.800 --> 0:40:26.520
<v Speaker 3>you're gonna have the negative thoughts too, but you have

0:40:26.600 --> 0:40:29.480
<v Speaker 3>to redirect and that's and sometimes I don't do that,

0:40:29.719 --> 0:40:30.560
<v Speaker 3>so I need to do better.

0:40:30.680 --> 0:40:33.400
<v Speaker 2>I'm happy for you that you're working on that, you know,

0:40:33.480 --> 0:40:36.640
<v Speaker 2>because I know, just as women period, we carry a

0:40:36.680 --> 0:40:39.080
<v Speaker 2>lot and we are harder on ourselves, yes.

0:40:39.080 --> 0:40:41.919
<v Speaker 1>Than anybody else. Yeah, we are, yeah.

0:40:41.640 --> 0:40:44.480
<v Speaker 3>And people are harder on us, you know what I mean.

0:40:44.719 --> 0:40:46.479
<v Speaker 3>This is like one of those things that the fish

0:40:46.560 --> 0:40:48.560
<v Speaker 3>rides from the head, like it's coming from somewhere. So

0:40:48.680 --> 0:40:51.120
<v Speaker 3>like we have a lot to carry. So it's like

0:40:51.160 --> 0:40:53.920
<v Speaker 3>if everyone's hard on you.

0:40:53.040 --> 0:40:54.160
<v Speaker 4>You're hard on yourself.

0:40:54.239 --> 0:40:55.960
<v Speaker 3>Like when do you get a chance to kind of

0:40:56.040 --> 0:40:59.000
<v Speaker 3>rest from that? So that's it's a hard thing to do.

0:40:59.080 --> 0:40:59.800
<v Speaker 4>And I'm still.

0:40:59.680 --> 0:41:02.520
<v Speaker 1>Learning, Yeah, very much. No, I feel you on that.

0:41:03.760 --> 0:41:04.640
<v Speaker 1>I want to ask you.

0:41:04.880 --> 0:41:08.239
<v Speaker 2>We're almost at ten years January January will make ten years.

0:41:09.000 --> 0:41:14.120
<v Speaker 2>What is something that year one? Jazzmine believes that year ten.

0:41:14.239 --> 0:41:16.640
<v Speaker 2>Jazzmine does not believe anymore.

0:41:17.120 --> 0:41:20.280
<v Speaker 3>That you know, everybody's on my side, like we're all

0:41:20.320 --> 0:41:23.759
<v Speaker 3>like a family, and you know, I don't believe that anymore. Like,

0:41:23.840 --> 0:41:26.320
<v Speaker 3>you know, I really have to watch for the snakes

0:41:26.360 --> 0:41:28.920
<v Speaker 3>in the grass. And I have to realize that I've

0:41:29.000 --> 0:41:31.560
<v Speaker 3>let a lot of people unlocked doors off of my keys,

0:41:31.760 --> 0:41:35.919
<v Speaker 3>you know, off of my intellectual property. And you can't

0:41:35.960 --> 0:41:38.920
<v Speaker 3>tell everybody your ideas. Yeah, you can't tell everybody.

0:41:38.440 --> 0:41:39.640
<v Speaker 4>Your next move. You can't.

0:41:39.680 --> 0:41:41.520
<v Speaker 3>You know, I don't make a lot of announcements. Now

0:41:41.840 --> 0:41:44.960
<v Speaker 3>I think you're ten ten years ago. I'm speaking here,

0:41:45.000 --> 0:41:47.680
<v Speaker 3>I'm doing this. This great thing just happened, like you know. Now,

0:41:47.680 --> 0:41:49.719
<v Speaker 3>it's like, even though I'm saying a lot, I'm not

0:41:49.760 --> 0:41:52.760
<v Speaker 3>saying a lot, come on, because you know, I've learned

0:41:53.000 --> 0:41:54.520
<v Speaker 3>and I've had a lot of let you know, I've

0:41:54.560 --> 0:41:56.799
<v Speaker 3>had a lot of lessons, so you know, that is

0:41:56.840 --> 0:41:57.359
<v Speaker 3>a big thing.

0:41:57.480 --> 0:41:57.799
<v Speaker 4>I think.

0:41:57.840 --> 0:42:00.640
<v Speaker 3>I hired friends, I hired family. I mean I did

0:42:00.680 --> 0:42:02.160
<v Speaker 3>a lot of that. And now those would be things

0:42:02.200 --> 0:42:04.719
<v Speaker 3>I would say I shouldn't have hired friends, Like you know,

0:42:04.719 --> 0:42:07.239
<v Speaker 3>I hired like my first business development person was like

0:42:07.280 --> 0:42:07.680
<v Speaker 3>a friend.

0:42:07.880 --> 0:42:09.320
<v Speaker 4>They didn't know how to develop business.

0:42:09.400 --> 0:42:11.960
<v Speaker 3>And it's like other employees were like saying, like yo,

0:42:12.120 --> 0:42:13.600
<v Speaker 3>like you got to get some better people around you.

0:42:13.640 --> 0:42:14.799
<v Speaker 3>But I was like, oh, this is my friend, like

0:42:14.840 --> 0:42:18.200
<v Speaker 3>you know, like to go together like that, you know,

0:42:18.800 --> 0:42:20.839
<v Speaker 3>and you can't do that. You got to you got

0:42:20.840 --> 0:42:23.800
<v Speaker 3>to make everybody go through the application in the interview process,

0:42:23.960 --> 0:42:25.439
<v Speaker 3>like you know. And I didn't do that a lot.

0:42:25.840 --> 0:42:28.799
<v Speaker 3>And that's like something that you have to. Everybody's just

0:42:28.800 --> 0:42:31.520
<v Speaker 3>not your friend, and that really sucks to say. When

0:42:31.560 --> 0:42:34.000
<v Speaker 3>you're like a people pleaser, you love people and you're

0:42:34.040 --> 0:42:35.280
<v Speaker 3>in a business of service.

0:42:35.800 --> 0:42:37.520
<v Speaker 4>You just got to watch. You gotta watch.

0:42:37.560 --> 0:42:41.239
<v Speaker 3>So your ting, Jasmine is like guards up a little bit,

0:42:41.440 --> 0:42:44.000
<v Speaker 3>you know, because I think you've been through the battle.

0:42:44.480 --> 0:42:47.160
<v Speaker 3>And so now it's like when I go into year ten,

0:42:47.680 --> 0:42:49.440
<v Speaker 3>so I got to win the war, like you know,

0:42:49.480 --> 0:42:51.520
<v Speaker 3>I've been through it. So it's like now it's like

0:42:52.200 --> 0:42:54.120
<v Speaker 3>what do I want to do with this business? How

0:42:54.160 --> 0:42:56.319
<v Speaker 3>big do I want to see it go? How do

0:42:56.360 --> 0:42:58.120
<v Speaker 3>I what do I need to do to make those

0:42:58.160 --> 0:43:01.200
<v Speaker 3>things happen? That's so true to be around me in

0:43:01.200 --> 0:43:04.000
<v Speaker 3>this phase too, that too, and who doesn't need to

0:43:04.040 --> 0:43:04.520
<v Speaker 3>be around me?

0:43:05.560 --> 0:43:06.640
<v Speaker 4>Yeah, it's a lot of that.

0:43:06.719 --> 0:43:09.200
<v Speaker 2>When it comes to wisdom, it comes with learning lessons

0:43:09.200 --> 0:43:09.640
<v Speaker 2>in life.

0:43:09.719 --> 0:43:11.480
<v Speaker 3>I mean, I grew up with this company, you know,

0:43:11.560 --> 0:43:13.799
<v Speaker 3>Like I moved to Atlanta. I was like twenty eight

0:43:13.920 --> 0:43:15.600
<v Speaker 3>twenty nine, Like I was a young one and then

0:43:16.080 --> 0:43:17.960
<v Speaker 3>started getting into the business. So like, you know, I

0:43:18.000 --> 0:43:21.920
<v Speaker 3>grew up like building a whole business and all the

0:43:21.960 --> 0:43:24.200
<v Speaker 3>things that happen in life. You're just you're gonna gain

0:43:24.239 --> 0:43:27.160
<v Speaker 3>wisdom with time, yes, And I remember, like you know,

0:43:27.200 --> 0:43:28.920
<v Speaker 3>your parents used to be, like you know, you may

0:43:28.960 --> 0:43:31.319
<v Speaker 3>be you're not as wise as me, and like you

0:43:31.320 --> 0:43:33.920
<v Speaker 3>know that that is so true, Like you know, you

0:43:33.960 --> 0:43:36.040
<v Speaker 3>may be faster, you may be younger, but you're not

0:43:36.080 --> 0:43:39.799
<v Speaker 3>as wise. And wisdom comes with time and a lot

0:43:39.800 --> 0:43:41.880
<v Speaker 3>of hard lessons and a lot of hard moments.

0:43:41.960 --> 0:43:42.160
<v Speaker 2>You know.

0:43:42.440 --> 0:43:45.200
<v Speaker 1>Yes, you are absolutely right about that.

0:43:45.360 --> 0:43:49.520
<v Speaker 2>I think anyone who has had the guts to go

0:43:49.640 --> 0:43:51.560
<v Speaker 2>into being an entrepreneur.

0:43:51.560 --> 0:43:53.399
<v Speaker 1>Has had to learn that. Yeah, a lot of.

0:43:53.320 --> 0:43:54.840
<v Speaker 2>Hard lessons that come with it, because a lot of

0:43:54.840 --> 0:43:57.120
<v Speaker 2>times you're learning on the job, you know, and you're

0:43:57.120 --> 0:43:57.759
<v Speaker 2>figuring it out.

0:43:57.840 --> 0:43:59.520
<v Speaker 4>I read about a year recently.

0:43:59.520 --> 0:44:01.680
<v Speaker 3>I'm gonna read more into this story that like she

0:44:02.360 --> 0:44:04.239
<v Speaker 3>like one of her friends, she gave her access to

0:44:04.280 --> 0:44:06.960
<v Speaker 3>her accounts and then she drained the accounts like million

0:44:07.000 --> 0:44:09.560
<v Speaker 3>dollar business, like a fitness life. It's like a big

0:44:09.600 --> 0:44:11.680
<v Speaker 3>TikTok story. And then like the business went out of business,

0:44:11.840 --> 0:44:14.279
<v Speaker 3>like and she was afraid to tell this story because

0:44:14.320 --> 0:44:14.880
<v Speaker 3>people were.

0:44:14.719 --> 0:44:16.879
<v Speaker 4>Like, what do you mean you gave But it's like

0:44:17.040 --> 0:44:17.760
<v Speaker 4>if you're.

0:44:17.640 --> 0:44:21.360
<v Speaker 3>Just like building something, you're a DTC consumer like entrepreneur,

0:44:21.400 --> 0:44:23.200
<v Speaker 3>and you're like, this is my friend, this is my homegirl,

0:44:23.200 --> 0:44:25.319
<v Speaker 3>Like that's a crazy story. This is recent, like this

0:44:25.440 --> 0:44:28.920
<v Speaker 3>is out now, Like and she lost multimillion dollar business,

0:44:29.120 --> 0:44:32.160
<v Speaker 3>million dollars in the account, couldn't pay anybody. And then

0:44:32.280 --> 0:44:35.080
<v Speaker 3>like it's like trying to like sue the girl. Yeah,

0:44:35.160 --> 0:44:37.200
<v Speaker 3>but you gave her access to your account.

0:44:36.920 --> 0:44:38.600
<v Speaker 1>So yeah, what can you do. You don't have a

0:44:38.640 --> 0:44:39.719
<v Speaker 1>dog in the past.

0:44:39.480 --> 0:44:41.799
<v Speaker 3>You don't have any I mean like there are some

0:44:41.960 --> 0:44:44.400
<v Speaker 3>stories out here, not even just my stories, but just

0:44:44.400 --> 0:44:45.600
<v Speaker 3>for entrepreneurs period.

0:44:45.640 --> 0:44:48.640
<v Speaker 2>So it's it's tough, Yes, tough, it really is, and

0:44:49.120 --> 0:44:51.359
<v Speaker 2>you have to for it's one thing that Tyler did.

0:44:51.480 --> 0:44:53.359
<v Speaker 2>He's talking a lot of things, but when it comes

0:44:53.400 --> 0:44:55.480
<v Speaker 2>to business, even like making sure that you know where

0:44:55.480 --> 0:44:59.040
<v Speaker 2>your money's going, like writing the checks, approving everything, like

0:44:59.200 --> 0:45:02.080
<v Speaker 2>mindingly account until I approve.

0:45:01.800 --> 0:45:04.959
<v Speaker 1>It, I look at the invoices. What is this, said Oprah?

0:45:04.960 --> 0:45:06.279
<v Speaker 1>Does she saw him that?

0:45:06.400 --> 0:45:06.600
<v Speaker 4>Yeah?

0:45:06.600 --> 0:45:09.719
<v Speaker 3>He always talks open like I asked Oprah, Oprah, Yeah,

0:45:09.760 --> 0:45:13.279
<v Speaker 3>that's yes, Yeah, he does, but she does that. She

0:45:13.320 --> 0:45:15.720
<v Speaker 3>says she used to sign even when she had her show,

0:45:16.280 --> 0:45:19.000
<v Speaker 3>like everyone's check. You know, you probably had she probably

0:45:19.000 --> 0:45:21.200
<v Speaker 3>had the studio staff of one hundred and fifty two

0:45:21.280 --> 0:45:23.600
<v Speaker 3>hundred people. You know, Like, but can you just imagine,

0:45:23.640 --> 0:45:25.120
<v Speaker 3>like you got to do it.

0:45:25.040 --> 0:45:26.799
<v Speaker 1>Because you will wake up and like where's this? Where

0:45:26.840 --> 0:45:29.160
<v Speaker 1>is that? I'm always asking questions. I look at it.

0:45:29.320 --> 0:45:31.640
<v Speaker 2>I don't just approve the number. I look at the invoice.

0:45:31.680 --> 0:45:32.600
<v Speaker 2>I'm looking at dates.

0:45:32.920 --> 0:45:33.400
<v Speaker 1>What is this?

0:45:34.520 --> 0:45:36.760
<v Speaker 4>Me and my accountant be texting a much.

0:45:39.520 --> 0:45:41.640
<v Speaker 3>I had sent her. I got an email on July four.

0:45:41.800 --> 0:45:44.120
<v Speaker 3>It was like boom, Like it's you know, it's a Saturday,

0:45:44.360 --> 0:45:47.560
<v Speaker 3>she responded, because like, you know, we gotta be having conversations.

0:45:47.600 --> 0:45:49.960
<v Speaker 3>But you gotta watch your money for sure, because it

0:45:50.040 --> 0:45:52.200
<v Speaker 3>comes and it goes. It does, and you know there

0:45:52.239 --> 0:45:55.160
<v Speaker 3>will be days like you know, you'll see one hundred

0:45:55.160 --> 0:45:57.880
<v Speaker 3>thousand dollars come and then next day you got payroll

0:45:57.880 --> 0:46:00.680
<v Speaker 3>and voice I mean, and then you're like, oh, it's.

0:46:00.560 --> 0:46:02.399
<v Speaker 4>Like what happens next?

0:46:02.440 --> 0:46:05.720
<v Speaker 3>Like it's just like, you know, it's just a tough thing,

0:46:05.800 --> 0:46:07.440
<v Speaker 3>and you got to imagine, like just think of like

0:46:07.520 --> 0:46:10.319
<v Speaker 3>someone like Tyler Perry, like how much he has to

0:46:10.360 --> 0:46:13.200
<v Speaker 3>see even just like seeing the studio and how big

0:46:13.200 --> 0:46:14.640
<v Speaker 3>it is, and just like you know, like can you

0:46:14.719 --> 0:46:18.000
<v Speaker 3>imagine it's like such a it's a production, and it's

0:46:18.040 --> 0:46:22.239
<v Speaker 3>like and it only God willing. As an entrepreneur, it

0:46:22.280 --> 0:46:24.600
<v Speaker 3>only gets bigger and it only gets greater. And so

0:46:24.640 --> 0:46:27.080
<v Speaker 3>it's only more invoices and more things you got to

0:46:27.120 --> 0:46:29.200
<v Speaker 3>pay for and more. I mean, it comes with it, Yeah,

0:46:29.320 --> 0:46:31.160
<v Speaker 3>it comes. It's how big do you want to get?

0:46:31.280 --> 0:46:34.200
<v Speaker 2>Yeah? You know exactly, Yeah, and understand, I think how

0:46:34.239 --> 0:46:37.680
<v Speaker 2>you steward over it when it's small, it's going to

0:46:37.760 --> 0:46:39.600
<v Speaker 2>show you how to stew it over as it gets bigger.

0:46:40.360 --> 0:46:42.560
<v Speaker 3>And I love that you said that because a lot

0:46:42.560 --> 0:46:45.080
<v Speaker 3>of times I think that's where we have gotten bigger

0:46:45.160 --> 0:46:47.480
<v Speaker 3>is just being like, you know, my goal in the beginning,

0:46:47.480 --> 0:46:49.759
<v Speaker 3>it was like a million dollars, a million meals, and

0:46:49.840 --> 0:46:52.160
<v Speaker 3>so then every time it's bigger than that, you're like, gosh.

0:46:52.440 --> 0:46:55.560
<v Speaker 3>So finding like gratitude even when it's been really really

0:46:55.560 --> 0:46:57.200
<v Speaker 3>hard for me and I've had some hard years and

0:46:57.200 --> 0:46:59.520
<v Speaker 3>some hard times in building the business, Like I just

0:46:59.560 --> 0:47:01.920
<v Speaker 3>find attitude and like all that we've done. And so

0:47:02.040 --> 0:47:03.800
<v Speaker 3>sometimes like even if I have to shut down tomorrow.

0:47:03.880 --> 0:47:04.560
<v Speaker 3>You know, I've done this.

0:47:04.640 --> 0:47:05.080
<v Speaker 1>I've done this.

0:47:05.120 --> 0:47:07.040
<v Speaker 3>I've opened all these grocery stores, I've fed all these

0:47:07.080 --> 0:47:11.920
<v Speaker 3>people like there's and what I'm learning now is being

0:47:11.960 --> 0:47:14.359
<v Speaker 3>okay with however it turns out. And I think that's

0:47:14.400 --> 0:47:16.040
<v Speaker 3>what has gotten in my way before. It is like

0:47:16.719 --> 0:47:19.000
<v Speaker 3>kind of caring about like what are people going to think?

0:47:19.080 --> 0:47:19.160
<v Speaker 2>Like?

0:47:19.200 --> 0:47:21.480
<v Speaker 4>But no one knows how hard it is as an entrepreneur.

0:47:21.520 --> 0:47:21.680
<v Speaker 4>So I.

0:47:23.239 --> 0:47:24.839
<v Speaker 3>Got to shut down because no one knows that. It's

0:47:24.920 --> 0:47:27.600
<v Speaker 3>like I'm you know, moving money and I'm saving money,

0:47:27.600 --> 0:47:27.799
<v Speaker 3>like you.

0:47:27.800 --> 0:47:29.480
<v Speaker 1>Know, I'm invessing my own money business.

0:47:29.480 --> 0:47:30.120
<v Speaker 4>I' gonna get out of.

0:47:32.480 --> 0:47:33.080
<v Speaker 1>Another time.

0:47:33.520 --> 0:47:34.600
<v Speaker 4>Yes, I like doing it.

0:47:34.920 --> 0:47:36.120
<v Speaker 1>I mean I shut it down.

0:47:36.320 --> 0:47:38.320
<v Speaker 3>I'm one of those people who open bank accounts that

0:47:38.440 --> 0:47:40.160
<v Speaker 3>like places that I'm never I'm like there, I'm not

0:47:40.200 --> 0:47:41.799
<v Speaker 3>even going there, and then I gotta go in there,

0:47:41.840 --> 0:47:44.759
<v Speaker 3>you know, I just like dang, like I gotta. So

0:47:45.239 --> 0:47:47.000
<v Speaker 3>It's been a lot that have happened, but I know

0:47:47.080 --> 0:47:49.640
<v Speaker 3>it'll I know it'll come back to me. And it

0:47:49.680 --> 0:47:52.839
<v Speaker 3>has so many I mean just all the experiences being

0:47:52.880 --> 0:47:54.799
<v Speaker 3>able to write a book, being able to you know,

0:47:54.880 --> 0:47:57.880
<v Speaker 3>have experiences like being here with you, like it never

0:47:57.920 --> 0:48:00.239
<v Speaker 3>would have happened had and I got started and not

0:48:00.440 --> 0:48:01.239
<v Speaker 3>kept going.

0:48:01.080 --> 0:48:03.560
<v Speaker 1>For sure kept going? How did your faith carry you through?

0:48:03.960 --> 0:48:05.640
<v Speaker 4>I mean I feel like faith definitely.

0:48:05.640 --> 0:48:08.600
<v Speaker 3>I am often asking God to like order my steps,

0:48:08.640 --> 0:48:11.120
<v Speaker 3>like whatever it's gonna be, like that's it because and

0:48:11.160 --> 0:48:13.320
<v Speaker 3>that's I'm like, well, if he can't shut it down today,

0:48:13.480 --> 0:48:17.360
<v Speaker 3>you know, he must keep going because like that's my

0:48:17.360 --> 0:48:20.080
<v Speaker 3>my constant prayer is like you know, I and I

0:48:20.120 --> 0:48:22.279
<v Speaker 3>do wish I could really have like those moments for

0:48:22.320 --> 0:48:23.960
<v Speaker 3>God is like this what we're gonna do, Like you know,

0:48:24.040 --> 0:48:25.960
<v Speaker 3>like that's kind of the thing, like make it very

0:48:26.080 --> 0:48:29.160
<v Speaker 3>very clear. But I definitely just have to like pray

0:48:29.200 --> 0:48:31.879
<v Speaker 3>and believe. And I always say to myself the one

0:48:31.920 --> 0:48:33.600
<v Speaker 3>thing I say to myself when I have a lot

0:48:33.600 --> 0:48:36.239
<v Speaker 3>of hard moments is like, Jasmine, God did not bring

0:48:36.280 --> 0:48:38.440
<v Speaker 3>you here. He didn't bring you this far to leave you, Like,

0:48:38.520 --> 0:48:41.040
<v Speaker 3>look how much further you've gone from a million like

0:48:41.239 --> 0:48:44.600
<v Speaker 3>just look from from that vision, like there's no way

0:48:44.680 --> 0:48:45.839
<v Speaker 3>that this could be the end of it.

0:48:45.920 --> 0:48:47.880
<v Speaker 2>And you know, times like have you had moments where

0:48:47.920 --> 0:48:50.239
<v Speaker 2>like you think about just throwing in the towel and

0:48:50.280 --> 0:48:52.160
<v Speaker 2>then you look at that moment and then you see.

0:48:52.000 --> 0:48:53.960
<v Speaker 1>How far he's brought you from that moment to give

0:48:53.960 --> 0:48:56.480
<v Speaker 1>it up. Oh yeah. I was like, all right, it's

0:48:56.480 --> 0:48:56.879
<v Speaker 1>so meny.

0:48:56.920 --> 0:48:58.799
<v Speaker 3>I mean like a lot of times, and I mean,

0:48:59.200 --> 0:49:01.520
<v Speaker 3>and I always know that it's something that's still gonna come.

0:49:01.719 --> 0:49:03.080
<v Speaker 3>Like I don't know what it's going to be, but

0:49:03.120 --> 0:49:06.359
<v Speaker 3>I'm like, cause we're doing we're doing good work. I

0:49:06.440 --> 0:49:08.839
<v Speaker 3>feel like we're doing the Lord's work, like you know.

0:49:08.880 --> 0:49:10.680
<v Speaker 3>And I always tell people like, at the end of

0:49:10.680 --> 0:49:13.120
<v Speaker 3>my life, I didn't get in it to like become

0:49:13.200 --> 0:49:15.120
<v Speaker 3>a millionaire and make all this money, like that wasn't

0:49:15.160 --> 0:49:17.080
<v Speaker 3>my goal. I was just already feeding people when I

0:49:17.120 --> 0:49:20.359
<v Speaker 3>had nothing. So it was more so to like do good,

0:49:20.440 --> 0:49:22.480
<v Speaker 3>do something good, and like, you know, make a life

0:49:22.480 --> 0:49:24.759
<v Speaker 3>for it. But I always say, like, at the end

0:49:24.840 --> 0:49:26.600
<v Speaker 3>of my life, like I really will be able to

0:49:26.600 --> 0:49:28.719
<v Speaker 3>stay before God and be like, listen, your people were

0:49:28.800 --> 0:49:32.560
<v Speaker 3>hungry and I fed them, you know, likes come on, yes, futures.

0:49:32.560 --> 0:49:34.400
<v Speaker 3>Mama one time she told me and Miss Jay she

0:49:34.520 --> 0:49:36.439
<v Speaker 3>was like, yeah, I know one thing about a baby.

0:49:36.440 --> 0:49:37.240
<v Speaker 3>You're gonna go to heaven.

0:49:38.440 --> 0:49:39.839
<v Speaker 4>So I know that.

0:49:40.239 --> 0:49:43.000
<v Speaker 1>I love that. I love that. I want to get

0:49:43.040 --> 0:49:44.280
<v Speaker 1>into your book.

0:49:44.320 --> 0:49:47.040
<v Speaker 2>You are now an author, and I want to know

0:49:47.120 --> 0:49:49.200
<v Speaker 2>what inspired you to write this book, and let's talk

0:49:49.200 --> 0:49:50.239
<v Speaker 2>about that process.

0:49:50.760 --> 0:49:54.719
<v Speaker 3>You know, I gave my first TED talk in twenty nineteen,

0:49:54.840 --> 0:49:56.360
<v Speaker 3>and so at that point, like a lot of people

0:49:56.360 --> 0:49:59.080
<v Speaker 3>were reaching out about like, you know, would you want

0:49:59.080 --> 0:50:00.600
<v Speaker 3>to turn it into a book. But I didn't have

0:50:00.680 --> 0:50:02.440
<v Speaker 3>a lot of lessons yet, like you know, I had

0:50:02.520 --> 0:50:04.680
<v Speaker 3>at that point only been in business for two years.

0:50:05.320 --> 0:50:08.600
<v Speaker 3>So fast forward to twenty twenty four, the opportunity to

0:50:08.600 --> 0:50:10.759
<v Speaker 3>presented itself again, and I was like you know what, yeah,

0:50:10.800 --> 0:50:14.319
<v Speaker 3>like three was so hard that twenty twenty four I

0:50:14.320 --> 0:50:15.560
<v Speaker 3>was like, yeah, I got something to write about.

0:50:15.560 --> 0:50:16.560
<v Speaker 4>I have something to talk about.

0:50:16.560 --> 0:50:18.239
<v Speaker 3>And I started kind of laying, like, you know, my

0:50:18.239 --> 0:50:20.680
<v Speaker 3>favorite chapter in the book is about failure, and it

0:50:21.280 --> 0:50:24.399
<v Speaker 3>talks about feeling a lot like not not.

0:50:24.440 --> 0:50:26.880
<v Speaker 4>Once, because you don't feel once. You fell often like

0:50:26.920 --> 0:50:27.239
<v Speaker 4>you feel.

0:50:27.280 --> 0:50:28.960
<v Speaker 3>I mean there's days at our store, like you know what,

0:50:29.000 --> 0:50:31.160
<v Speaker 3>we felt like a customer, I'm gonna go leave a

0:50:31.200 --> 0:50:33.360
<v Speaker 3>bad review on you, you know, it's like, well, sorry, you

0:50:33.360 --> 0:50:35.600
<v Speaker 3>had a bad experience, like you know, like you know

0:50:35.680 --> 0:50:37.719
<v Speaker 3>that happens, So that's a failure, right if they don't

0:50:37.760 --> 0:50:41.200
<v Speaker 3>have a good experience that's a failure on your business

0:50:41.239 --> 0:50:43.759
<v Speaker 3>on that day. Like you know, you try, but you

0:50:43.800 --> 0:50:48.040
<v Speaker 3>could have done things better. So I think just the

0:50:48.200 --> 0:50:51.719
<v Speaker 3>experiences that I had had felt like I was really

0:50:51.760 --> 0:50:54.000
<v Speaker 3>like a thought leader in this space and just all

0:50:54.040 --> 0:50:56.080
<v Speaker 3>that I was realizing and all that I was seeing.

0:50:56.200 --> 0:50:58.319
<v Speaker 3>So I think that's what made me want to write

0:50:58.360 --> 0:51:01.080
<v Speaker 3>it and really just to inspire and so not so

0:51:01.160 --> 0:51:03.279
<v Speaker 3>much if everyone will go out and feed somebody, but

0:51:03.880 --> 0:51:05.279
<v Speaker 3>if you have an idea.

0:51:05.600 --> 0:51:06.440
<v Speaker 4>Could you go after it?

0:51:06.480 --> 0:51:09.239
<v Speaker 3>Because I was I would probably have a million dollars

0:51:09.280 --> 0:51:11.240
<v Speaker 3>in the bank if I had a dollar for everyone

0:51:11.239 --> 0:51:13.799
<v Speaker 3>who was like I thought about that. I think, you know,

0:51:13.800 --> 0:51:15.479
<v Speaker 3>I used to wonder what was happening in the food

0:51:15.480 --> 0:51:17.360
<v Speaker 3>and I thought about I mean, just so many.

0:51:17.160 --> 0:51:19.799
<v Speaker 4>People I thought about doing a deli like that. I

0:51:19.840 --> 0:51:22.919
<v Speaker 4>mean just all of that and the only difference that's it.

0:51:22.920 --> 0:51:23.920
<v Speaker 4>It's just the execution.

0:51:24.080 --> 0:51:27.480
<v Speaker 3>And that's the biggest difference between the successful people and

0:51:27.520 --> 0:51:29.799
<v Speaker 3>the people that it's just who's executing on it every

0:51:29.800 --> 0:51:32.760
<v Speaker 3>single day and just to like give people those tips

0:51:32.800 --> 0:51:35.319
<v Speaker 3>has been and just I mean writing the book, there

0:51:35.400 --> 0:51:37.319
<v Speaker 3>is like so many stories that I was just like,

0:51:37.440 --> 0:51:40.399
<v Speaker 3>whoa like this has been? I'm going to actually when

0:51:40.400 --> 0:51:42.719
<v Speaker 3>this is all said and done, that's the book. Next

0:51:42.840 --> 0:51:44.560
<v Speaker 3>is going to be Like the screenplayers, I got to

0:51:44.600 --> 0:51:47.080
<v Speaker 3>figure out a way to like write this is like

0:51:47.120 --> 0:51:50.440
<v Speaker 3>an insecure tech person because like I was living life

0:51:50.480 --> 0:51:53.520
<v Speaker 3>building this business and a lot was happening, like just

0:51:53.560 --> 0:51:57.040
<v Speaker 3>a lot of crazy stories. So you know, I just

0:51:57.080 --> 0:51:59.200
<v Speaker 3>needed to put it on paper and like get it

0:51:59.239 --> 0:52:01.600
<v Speaker 3>out there. And now it'll be there for forever, and

0:52:01.640 --> 0:52:03.959
<v Speaker 3>I think that's pretty cool even if companies not there.

0:52:04.000 --> 0:52:05.960
<v Speaker 3>Like the story of how I built this company and

0:52:06.000 --> 0:52:07.880
<v Speaker 3>where it came from is there, and I'll always be

0:52:07.920 --> 0:52:10.680
<v Speaker 3>able to like turn to it and like you know,

0:52:10.840 --> 0:52:13.120
<v Speaker 3>point to it and teach about it one day.

0:52:13.200 --> 0:52:15.000
<v Speaker 1>And it can become other things like a show Like

0:52:15.040 --> 0:52:15.480
<v Speaker 1>I love that.

0:52:15.760 --> 0:52:18.839
<v Speaker 3>Yeah, Like it really should be because it's just I mean,

0:52:18.880 --> 0:52:21.160
<v Speaker 3>people just want to believe it, and you I think

0:52:21.280 --> 0:52:24.520
<v Speaker 3>now we're hearing more stories of people opening up about

0:52:24.520 --> 0:52:26.960
<v Speaker 3>how hard it's been on entrepreneur and journeys, like I

0:52:27.000 --> 0:52:29.440
<v Speaker 3>think of like Ami Kole who like shut down her

0:52:29.440 --> 0:52:32.080
<v Speaker 3>makeup brand, or like, you know, people are talking about

0:52:32.120 --> 0:52:33.880
<v Speaker 3>these things now where a lot of times it was

0:52:33.920 --> 0:52:36.080
<v Speaker 3>like very taboo. I have a lot of frin I'm

0:52:36.080 --> 0:52:38.680
<v Speaker 3>in a group of women founders, like all black women,

0:52:38.680 --> 0:52:40.480
<v Speaker 3>who have raised over a million dollars. I think there's

0:52:40.520 --> 0:52:42.640
<v Speaker 3>like two hundred of us. So a new website just

0:52:42.680 --> 0:52:45.520
<v Speaker 3>came out like archiving us as we raised capital.

0:52:45.840 --> 0:52:48.080
<v Speaker 4>And so we're in this group called Visible Figures.

0:52:48.360 --> 0:52:50.560
<v Speaker 3>And it's been a lot of companies who were shut down,

0:52:50.760 --> 0:52:53.080
<v Speaker 3>like people are like I'm shutting down, We're getting acquired,

0:52:53.080 --> 0:52:54.960
<v Speaker 3>we're doing I mean, it's just a lot of it.

0:52:55.040 --> 0:52:58.360
<v Speaker 3>But we don't often talk about our failures out loud.

0:52:58.520 --> 0:53:00.400
<v Speaker 3>And this is like me talking about like, hey, this

0:53:00.440 --> 0:53:02.600
<v Speaker 3>is what I got right, this is what I'm working on,

0:53:02.680 --> 0:53:04.200
<v Speaker 3>this is what I got wrong, and this is what

0:53:04.239 --> 0:53:04.600
<v Speaker 3>I now.

0:53:04.640 --> 0:53:05.719
<v Speaker 4>It's your turn to go.

0:53:05.719 --> 0:53:08.080
<v Speaker 3>Out and like, you know, learn from my mistakes. But

0:53:08.600 --> 0:53:11.120
<v Speaker 3>if you have a vision for something, you know, it's

0:53:11.160 --> 0:53:13.359
<v Speaker 3>really up to you to execute on it. That's the

0:53:13.400 --> 0:53:16.080
<v Speaker 3>big purpose of the book is like the idea is

0:53:16.080 --> 0:53:18.319
<v Speaker 3>nothing without action. Yeah, you know it's not. I mean

0:53:18.360 --> 0:53:20.800
<v Speaker 3>I was sitting down drawing. I was in a hackathumb

0:53:20.840 --> 0:53:23.719
<v Speaker 3>but as a team of one, like you know, literally, yes,

0:53:23.880 --> 0:53:26.400
<v Speaker 3>like it's just gonna be me. That's where Shelley met me.

0:53:26.440 --> 0:53:29.439
<v Speaker 3>I was one and Shelley can attested that I walked

0:53:29.480 --> 0:53:31.160
<v Speaker 3>in there, I'm like, is this your team?

0:53:31.200 --> 0:53:32.239
<v Speaker 4>It's me, Like, this is it?

0:53:32.280 --> 0:53:35.040
<v Speaker 3>The idea is just it is about to be just

0:53:35.160 --> 0:53:37.440
<v Speaker 3>jazzmine and this is you know, I'm getting up, I'm

0:53:37.440 --> 0:53:39.880
<v Speaker 3>pitching and I'm talking about this vision and how it

0:53:40.000 --> 0:53:42.040
<v Speaker 3>was going to work and going and you know, picking

0:53:42.080 --> 0:53:43.919
<v Speaker 3>up food myself. I used to have like a Hynde

0:53:44.080 --> 0:53:47.040
<v Speaker 3>Sonata and it smelled so bad because I had picked

0:53:47.120 --> 0:53:49.640
<v Speaker 3>up so much food, dropped them and spilled black beans

0:53:49.680 --> 0:53:51.919
<v Speaker 3>and just like all this stuff, like black beans smell

0:53:52.120 --> 0:53:54.960
<v Speaker 3>really bad after a day or two, like it smells

0:53:55.000 --> 0:53:57.320
<v Speaker 3>like death. You know, that car when it was done,

0:53:57.400 --> 0:53:59.840
<v Speaker 3>it was smelling like food at all times. And so

0:54:00.000 --> 0:54:01.919
<v Speaker 3>so I did it all like I was the one

0:54:01.960 --> 0:54:03.879
<v Speaker 3>going out and picking up the food and trying to

0:54:03.960 --> 0:54:07.200
<v Speaker 3>do all of the things. And if I could do it,

0:54:07.360 --> 0:54:09.319
<v Speaker 3>you know, I don't come from money. I don't come

0:54:09.320 --> 0:54:11.719
<v Speaker 3>from I didn't have like someone write me a check,

0:54:11.920 --> 0:54:15.440
<v Speaker 3>just go out and test this out. And even though

0:54:16.400 --> 0:54:19.239
<v Speaker 3>the investment piece, which I talk about a lot in

0:54:19.239 --> 0:54:22.440
<v Speaker 3>the book, was a big source of kind of contention

0:54:22.600 --> 0:54:25.000
<v Speaker 3>for me, right because I wanted to feed people, investors

0:54:25.040 --> 0:54:27.600
<v Speaker 3>wanted me to make money. And I believe that we

0:54:27.640 --> 0:54:32.680
<v Speaker 3>could do both. I cherish people that put money into

0:54:32.719 --> 0:54:35.480
<v Speaker 3>my vision, and so a lot of times I had

0:54:35.520 --> 0:54:37.560
<v Speaker 3>like conflicting, like, well, maybe I do do this, maybe

0:54:37.560 --> 0:54:39.680
<v Speaker 3>I can cut costs by giving people this or like,

0:54:39.960 --> 0:54:41.960
<v Speaker 3>and it was like I just kept going back to like,

0:54:42.000 --> 0:54:45.160
<v Speaker 3>I have to give people choices, like it has to happen,

0:54:45.200 --> 0:54:46.720
<v Speaker 3>and then I don't know how it's going to happen

0:54:46.719 --> 0:54:49.799
<v Speaker 3>every single month, but ultimately it has to happen. And

0:54:49.840 --> 0:54:52.280
<v Speaker 3>so it's I think it'll be a really good book

0:54:52.280 --> 0:54:53.920
<v Speaker 3>for entrepreneurs.

0:54:53.360 --> 0:54:55.600
<v Speaker 1>Across the bar And where can we find this book?

0:54:55.600 --> 0:54:57.440
<v Speaker 4>Everywhere? So it's on Amazon now.

0:54:57.560 --> 0:55:00.360
<v Speaker 3>So it officially comes out on July twenty first of

0:55:00.400 --> 0:55:03.080
<v Speaker 3>twenty twenty six, but you can pre order it Barnes

0:55:03.120 --> 0:55:06.280
<v Speaker 3>and Noble, all the places, Black bookstores, please support.

0:55:06.440 --> 0:55:09.239
<v Speaker 4>And I'm just really grateful for it Just looks so good.

0:55:09.440 --> 0:55:12.280
<v Speaker 3>It's so good, Like the little eggs are matching your dress,

0:55:12.320 --> 0:55:14.719
<v Speaker 3>it's like all the curtain, it's like all it.

0:55:14.680 --> 0:55:16.240
<v Speaker 4>Was, it was, it was so divine.

0:55:16.400 --> 0:55:19.759
<v Speaker 2>Yes, we are proud of you and all the work

0:55:19.800 --> 0:55:22.839
<v Speaker 2>that you have done, not just for this city, but

0:55:23.040 --> 0:55:26.040
<v Speaker 2>the impact that you're making worldwide. I'm very proud of

0:55:26.080 --> 0:55:28.879
<v Speaker 2>you and inspired as well. Yes, is there anything else

0:55:28.920 --> 0:55:31.160
<v Speaker 2>that our audience can do to support you?

0:55:31.239 --> 0:55:32.359
<v Speaker 1>Where can we follow you?

0:55:32.480 --> 0:55:37.880
<v Speaker 3>Letts please, guys, I'm Jasmine Crow on everything Instagram threads.

0:55:38.120 --> 0:55:39.600
<v Speaker 1>I'm really I heard your threads.

0:55:39.680 --> 0:55:43.800
<v Speaker 3>Yes, yes, and then my company Gooder is Good or

0:55:43.920 --> 0:55:46.520
<v Speaker 3>co on everything and we would just love for you

0:55:46.520 --> 0:55:48.600
<v Speaker 3>guys to support us. If you're ever in Atlanta. We

0:55:48.640 --> 0:55:51.799
<v Speaker 3>have a deli, a grocery store on Edgewood near the

0:55:52.239 --> 0:55:55.520
<v Speaker 3>historic King Center, and we just want to feed people.

0:55:55.680 --> 0:55:57.239
<v Speaker 3>We want to feed you and we want to be

0:55:57.280 --> 0:56:01.000
<v Speaker 3>able to like go to other cities n team markets now,

0:56:01.040 --> 0:56:03.000
<v Speaker 3>but we should be everywhere. There's nowhere they're good or

0:56:03.000 --> 0:56:05.560
<v Speaker 3>shouldn't be like we're trying to feed people and feed

0:56:05.600 --> 0:56:06.160
<v Speaker 3>people good.

0:56:06.400 --> 0:56:09.440
<v Speaker 1>Yeah, that's love where it came from, Jasmine. Thank you

0:56:09.520 --> 0:56:13.080
<v Speaker 1>so much. I thoroughly enjoyed this conversation. Yes, so I

0:56:13.080 --> 0:56:15.120
<v Speaker 1>can't wait. I'm glad you got the book right on times.

0:56:15.239 --> 0:56:22.480
<v Speaker 1>I'm so excited. Thank you guys, Thank you, Jasmine.

0:56:22.480 --> 0:56:25.160
<v Speaker 2>Thank you for reminding us that purpose isn't just about

0:56:25.200 --> 0:56:28.000
<v Speaker 2>having a great idea. It's about having the courage to

0:56:28.080 --> 0:56:32.680
<v Speaker 2>keep saying yes even when the assignment gets Heavy. Congratulations

0:56:32.719 --> 0:56:35.160
<v Speaker 2>on your new book, Feeding Hope, and thank you for

0:56:35.280 --> 0:56:39.680
<v Speaker 2>continuing to serve communities with both compassion and action, and

0:56:39.760 --> 0:56:40.960
<v Speaker 2>thank you for listening.

0:56:41.200 --> 0:56:43.680
<v Speaker 1>If this conversation encouraged you, please.

0:56:43.400 --> 0:56:47.280
<v Speaker 2>Share with someone who is discovering or rediscovering their purpose.

0:56:47.760 --> 0:56:49.880
<v Speaker 1>And don't forget to join the Sweetish Social Club. We

0:56:49.920 --> 0:56:51.080
<v Speaker 1>are now open.

0:56:51.200 --> 0:56:54.560
<v Speaker 2>Follow us on Instagram at Sweetie Social Club for everything

0:56:54.600 --> 0:56:57.319
<v Speaker 2>that we have going on in the meantime in between time,

0:56:57.680 --> 0:56:58.680
<v Speaker 2>y'all already know what to do.

0:56:58.920 --> 0:56:59.560
<v Speaker 1>Keep positive.

0:56:59.560 --> 0:57:10.160
<v Speaker 2>Sweeties, get the book, don't get it