WEBVTT - Midroll Presents: Akimbo 0:00:05.440 --> 0:00:08.000 We're actually doing something a little different today. We're bringing 0:00:08.039 --> 0:00:10.680 you a new podcast that we think you'll love. A 0:00:10.800 --> 0:00:14.920 Kimbo is a podcast from Seth Godin, an entrepreneur, blogger, 0:00:14.960 --> 0:00:17.759 and best selling author. At Kimbo, which is the word 0:00:17.800 --> 0:00:20.880 I love is a show about culture and how we 0:00:20.920 --> 0:00:24.120 can change it. Here's how one avid listener describes it. 0:00:24.560 --> 0:00:27.440 He said, reading and listening to Seth has made such 0:00:27.480 --> 0:00:30.080 a difference in my everyday life and work. I see 0:00:30.120 --> 0:00:33.240 the world more accurately. I'm equipped to make better decisions 0:00:33.520 --> 0:00:35.640 and enjoy what I do much more as a result 0:00:35.680 --> 0:00:38.640 of listening to this podcast. We hope you guys feel 0:00:38.640 --> 0:00:41.920 the same way. And so here's a Kimbo, a podcast 0:00:42.040 --> 0:00:48.160 from Seth Godin, a new podcast. Cool. Who's the first guest? 0:00:49.159 --> 0:00:52.760 What are you gonna call it? No? Guests? What does 0:00:53.000 --> 0:00:59.080 a kimbo mean? That's never gonna work. Hey, it's Seth 0:01:00.040 --> 0:01:08.360 and this is a Kimbo. And now a word from 0:01:08.560 --> 0:01:12.800 Zip Recruiter are presenting sponsor. What do eyebrows have to 0:01:12.840 --> 0:01:16.479 do with making the right decision? A whole lot? Actually? Hey, there, 0:01:16.720 --> 0:01:19.200 I'm Ian Siegel and I'm the CEO and co founder 0:01:19.200 --> 0:01:22.080 of zip Recruiter. The smartest way to hire. Being an 0:01:22.200 --> 0:01:24.280 entrepreneur and owning a business has been a dream of 0:01:24.280 --> 0:01:26.080 mine since I was a kid, and I've learned a 0:01:26.080 --> 0:01:28.600 lot of interesting things while turning that dream into a reality, 0:01:29.000 --> 0:01:31.000 like how to tell if your big idea is really 0:01:31.000 --> 0:01:34.319 a big idea. Hint, it involves eyebrows. More on that 0:01:34.400 --> 0:01:36.920 later in the show. I found a zipp recruiter because 0:01:36.920 --> 0:01:38.920 I knew there was a smarter way for businesses to 0:01:38.959 --> 0:01:42.200 find talent. Today, companies of all sizes and industries use 0:01:42.280 --> 0:01:44.840 zip recruiter to fill their hiring needs. And if you're 0:01:44.880 --> 0:01:47.200 hiring now, you can try zip recruiter for free at 0:01:47.280 --> 0:01:50.800 zip recruiter dot com. Slash seth of employers who post 0:01:50.840 --> 0:01:53.080 on zip recruiter get a quality candidate through the site 0:01:53.080 --> 0:01:55.200 and just one day. So try it for free at 0:01:55.280 --> 0:01:57.840 zip recruiter dot com slash seth. See you later in 0:01:57.880 --> 0:02:03.320 the show. The Lions have a wonderful phrase salto mortale, 0:02:04.000 --> 0:02:09.079 the dangerous leap, the leap into the void. That fear 0:02:09.160 --> 0:02:12.360 we get in the pit of our stomach just before 0:02:12.440 --> 0:02:16.320 we commit, that fear that it's not going to work out. 0:02:17.160 --> 0:02:21.240 It's too soon, I'm not ready, And so we wait, 0:02:22.639 --> 0:02:28.200 but some people some people don't wait. Carl Benz, when 0:02:28.200 --> 0:02:31.480 he launched the car, did it in Germany where it 0:02:31.560 --> 0:02:35.320 was against the law to drive a car and there 0:02:35.360 --> 0:02:38.959 were no passable roads and there were no gas stations. 0:02:39.440 --> 0:02:44.480 He should have waited. Guttenberg, pioneer of movable type, launched 0:02:44.520 --> 0:02:47.760 the book when there were no bookstores and when no 0:02:47.800 --> 0:02:51.160 one knew how to read, and when reading glasses were 0:02:51.200 --> 0:02:57.320 required but hadn't been invented yet. He should have waited. Internally, 0:02:57.639 --> 0:03:02.160 there's constant pressure to hesitate, to hold back, not to launch, 0:03:02.840 --> 0:03:07.440 to find flaws, to give ourselves one more chance. But 0:03:07.600 --> 0:03:10.480 recently we made it worse. We made it worse because 0:03:10.480 --> 0:03:14.560 in all capital letters we added launch big, that you 0:03:14.639 --> 0:03:18.160 need a grand opening, that if you can't have a 0:03:18.200 --> 0:03:22.760 home run, you shouldn't even try. I blame it on 0:03:22.880 --> 0:03:25.960 Gill again, on The Brady Bunch and on the Beverly Hillbillies. 0:03:26.800 --> 0:03:29.120 It goes all the way from there to the Odd Couple, 0:03:29.160 --> 0:03:32.639 all the sitcoms we grew up with the Flintstones, which 0:03:32.639 --> 0:03:35.320 are sort of like the Honeymooners, but in prehistoric times. 0:03:35.720 --> 0:03:40.000 The Brady Bunch. Here's the story of a lovely lady 0:03:40.760 --> 0:03:43.320 all these shows had a lot in common. One of 0:03:43.360 --> 0:03:47.640 them was this. The first forty five to sixty seconds 0:03:48.240 --> 0:03:52.840 was a theme song that explained in detail the entire 0:03:53.200 --> 0:03:57.680 storyline of the show. Even though the show after commercials 0:03:57.720 --> 0:04:02.280 was only twenty four minutes long, the network insisted that 0:04:02.400 --> 0:04:06.040 they spend a minute to catch everybody up. That makes 0:04:06.040 --> 0:04:10.400 no sense. Why would you do that? So it's a mystery? 0:04:10.440 --> 0:04:14.640 Then why invest so much of this precious time in 0:04:14.720 --> 0:04:18.320 repeating a long theme song to make sure that no 0:04:18.400 --> 0:04:22.200 one was confused? Well, it's not that much of a 0:04:22.279 --> 0:04:25.839 mystery if you understand that before the internet and cable 0:04:26.680 --> 0:04:30.640 there were only three t V channels. Half the country 0:04:30.920 --> 0:04:34.560 was watching three channels, and if people switched from one 0:04:34.760 --> 0:04:38.720 to the other, you'd lose them maybe forever the show 0:04:38.880 --> 0:04:42.279 was live. That was it, once and done, And so 0:04:42.400 --> 0:04:46.240 you got conservative because you needed the grand opening, the 0:04:46.320 --> 0:04:51.039 big wind every time. Where did this idea come from? 0:04:51.560 --> 0:04:55.039 Because it doesn't line up with the way that civilization 0:04:55.520 --> 0:05:00.280 evolved for a really long time. If you bought some thing, 0:05:00.560 --> 0:05:03.279 you were buying it from someone that you already knew. 0:05:03.920 --> 0:05:06.440 The people in the village were the people in the village, 0:05:06.960 --> 0:05:12.039 the butcher, the baker, the candlestick maker. They didn't need 0:05:12.120 --> 0:05:16.160 a hype man and advanced man. They didn't need somebody 0:05:16.520 --> 0:05:20.159 pushing for the big grand opening. They were there yesterday 0:05:20.240 --> 0:05:22.760 and they were going to be there tomorrow. I think 0:05:22.800 --> 0:05:27.320 it's worth understanding it came from the carnival, from the 0:05:27.360 --> 0:05:31.120 traveling salesman, from the medicine man, from the people going 0:05:31.240 --> 0:05:34.279 village to village. They'd send their hype man up front, 0:05:34.360 --> 0:05:38.000 their advanced man. They knew they only had one day, 0:05:38.279 --> 0:05:41.120 two days, four days to make the sale, and then 0:05:41.160 --> 0:05:44.359 they were leaving town again. If you blew it it 0:05:44.520 --> 0:05:47.640 was live, you weren't going to get another chance. And 0:05:47.720 --> 0:05:52.440 so the grand opening, and so the need to pigeonhole yourself, 0:05:52.760 --> 0:05:55.000 the need to get it right the first time, to 0:05:55.120 --> 0:05:58.680 go big or to stay home. The carnys, the guys 0:05:58.720 --> 0:06:02.479 in the carnival called it a valley. The valley was 0:06:02.600 --> 0:06:06.000 the stick, the theme song, the thing you'd say over 0:06:06.080 --> 0:06:08.680 and over again to make sure that every single time 0:06:08.720 --> 0:06:12.360 you're interactive with somebody you could make the sale. Here's 0:06:12.400 --> 0:06:15.000 one from a bunch of years ago, trying to get 0:06:15.040 --> 0:06:19.240 people to go in and see the Piranhas. Get your 0:06:19.279 --> 0:06:24.040 tickets and come in killers of the Amazon, can devour 0:06:24.320 --> 0:06:27.640 a cow in a matter of seconds, can leave nothing 0:06:27.680 --> 0:06:31.760 but the bare bones. First time shown in your city, 0:06:31.839 --> 0:06:37.720 and you may never have the chance to see it again, alive, alive, alive. 0:06:38.200 --> 0:06:44.000 As you can see, the goal isn't to edify, to educate, 0:06:44.440 --> 0:06:46.679 to create an environment that you're gonna come back again 0:06:46.720 --> 0:06:50.080 and again. The goal is to take your money and 0:06:50.120 --> 0:06:53.960 then leave town. And this idea that we've got to 0:06:54.000 --> 0:06:58.039 be in a hurry spread from that to the mass 0:06:58.080 --> 0:07:02.600 marketing of TV to the movies. It used to be 0:07:02.960 --> 0:07:05.559 that a movie could run for three months, six months, 0:07:05.640 --> 0:07:09.680 nine months in the theaters before it went away, usually forever. 0:07:10.240 --> 0:07:14.120 But then TV came along and TV advertising, and what 0:07:14.160 --> 0:07:16.240 the movie studio has figured out was that they had 0:07:16.240 --> 0:07:20.400 a chance using TV to have really big opening weekends, 0:07:20.880 --> 0:07:25.120 and so they spent a fortune on Thursday nights advertising 0:07:25.120 --> 0:07:27.480 movies so that people would see him on the weekend. 0:07:28.200 --> 0:07:32.720 What they discovered was that giving away all the attractions 0:07:32.720 --> 0:07:36.160 in the TV ad and more important, making a movie 0:07:36.240 --> 0:07:40.400 that lent itself to TV advertising didn't lead to movies 0:07:40.680 --> 0:07:42.760 that we're going to play in the theaters for months, 0:07:43.520 --> 0:07:47.960 three days, ten days, twenty days gone and so the 0:07:48.040 --> 0:07:50.800 same thing happened that happened to TV. We need to 0:07:50.880 --> 0:07:53.160 hype it, we need to promo it. We don't have 0:07:53.320 --> 0:07:56.679 very much time. We want to reach the largest number 0:07:56.720 --> 0:08:01.000 of people. Let's fast for or just a little bit 0:08:01.000 --> 0:08:04.920 more to kickstarter, which I think should be called kick finisher. 0:08:05.640 --> 0:08:08.360 The reason it ought to be called kick finisher is 0:08:08.360 --> 0:08:11.920 that in order to make a kickstarter succeed, except for 0:08:11.960 --> 0:08:15.640 the obvious edge cases, the random one in ten thousand, 0:08:15.720 --> 0:08:19.240 to get lucky, someone how to get lucky, in order 0:08:19.240 --> 0:08:22.800 to have a kickstarter succeed, you need to begin with 0:08:22.920 --> 0:08:26.280 a following. You need to begin with people who trust you. 0:08:26.960 --> 0:08:30.520 A kickstarter is the end of a multi month or 0:08:30.640 --> 0:08:35.800 multi year effort to earn trust and attention. It's not 0:08:35.920 --> 0:08:39.200 a grand opening, it's a grand ending that what you 0:08:39.280 --> 0:08:42.680 get to do when you make a successful kickstarter is 0:08:42.760 --> 0:08:46.680 go to people, the edge cases, the loyal ones, the 0:08:46.760 --> 0:08:50.800 true fans. Go to those people and say I'm ready 0:08:50.840 --> 0:08:56.840 for you. Now we're doing a kickstarter. Those kickstarters always 0:08:57.120 --> 0:09:01.120 work if you have a sufficient follow before you begin, 0:09:01.840 --> 0:09:06.040 they always work. So it's not a lottery. It's not 0:09:06.120 --> 0:09:09.240 a chance to grab a brass ring. That a is 0:09:09.360 --> 0:09:13.840 Kevin Kelly has pointed out one thousand true fans is 0:09:13.880 --> 0:09:19.160 sufficient to make it as creative person one people who 0:09:19.200 --> 0:09:22.000 will listen to you, who will pay you, who will 0:09:22.040 --> 0:09:25.120 show up, who care about you, who would miss you 0:09:25.200 --> 0:09:29.600 if you are gone? Only a thousand. So let's compare 0:09:29.679 --> 0:09:33.440 that to the grand opening, thinking of I need ten 0:09:33.559 --> 0:09:37.920 million people to watch this TV show or doesn't work. 0:09:38.559 --> 0:09:42.679 That's a ten thousand x difference. You don't need to 0:09:42.720 --> 0:09:46.280 play that game. You can play your game. And your 0:09:46.400 --> 0:09:54.440 game is slow and steady, daring, risky, thrilling, but slow 0:09:54.800 --> 0:10:00.200 and steady because the goal isn't to hype your way 0:10:00.320 --> 0:10:04.760 with an advance man using a bally day after day 0:10:04.920 --> 0:10:08.000 to get one more rube to give you a dollar 0:10:08.120 --> 0:10:11.200 to see your piranha. Now you're playing a different game. 0:10:12.040 --> 0:10:14.960 And game we're playing doesn't need a grand opening. It 0:10:15.000 --> 0:10:20.679 he's grand finishing. There must be an alternative. How did 0:10:20.679 --> 0:10:24.840 Wikipedia grow without a grand opening? What about Harry Potter 0:10:25.160 --> 0:10:28.800 or The Martian? What about fifty Shades of Gray or 0:10:28.920 --> 0:10:34.079 Microsoft or Kiva or the Union Square Cafe. The list 0:10:34.320 --> 0:10:38.360 goes on and on. Most of the brands, most of 0:10:38.400 --> 0:10:41.600 the organizations that we care about, they didn't have a 0:10:41.640 --> 0:10:45.000 grand opening. They didn't have a hype man, they didn't 0:10:45.080 --> 0:10:49.520 launch with a bang. There must be another way. The 0:10:49.559 --> 0:10:55.439 alternative is called first ten. Everyone knows ten people. Everyone 0:10:55.760 --> 0:10:59.160 has ten people who will listen to them. Tell ten 0:10:59.200 --> 0:11:03.400 people see what happens. If those people tell others, the 0:11:03.440 --> 0:11:08.840 word will spread. If they don't make better work, take 0:11:08.880 --> 0:11:11.920 your novel, send it to forty people. Forty people who 0:11:11.920 --> 0:11:15.120 trust you and like you, see what happens. Maybe they'll 0:11:15.120 --> 0:11:18.480 share it. If they share, it will spread. If it spreads, 0:11:18.679 --> 0:11:21.840 it'll reach more people. Sooner or later, someone will reach 0:11:21.880 --> 0:11:24.839 out to you and ask you to write something else. 0:11:25.559 --> 0:11:29.480 First ten, ten, by ten, by ten, you put an 0:11:29.520 --> 0:11:32.400 idea in the world, not to everyone in the world, 0:11:32.920 --> 0:11:35.439 just the people who want to hear it, and then 0:11:35.480 --> 0:11:39.560 maybe it spreads, and if it spreads, it grows, and 0:11:39.600 --> 0:11:43.720 if it grows, you get to do it again. Almost 0:11:43.720 --> 0:11:46.120 twenty years ago, I was at a conference. There were 0:11:46.120 --> 0:11:48.439 some cool people there and we were going around the 0:11:48.480 --> 0:11:52.360 circle introducing each other, and the guy says, yeah, my 0:11:52.440 --> 0:11:55.560 name is Sergey and I have this little search engine 0:11:55.600 --> 0:11:58.360 called Google. And at the time a lot of people 0:11:58.440 --> 0:12:01.680 knew about Google, but it wasn't the worldwide phenomenon we 0:12:01.720 --> 0:12:05.080 know today. And then he said something profound. He said, 0:12:05.120 --> 0:12:09.520 we don't do any outbound marketing promotion or hype. And 0:12:09.640 --> 0:12:13.920 let me tell you why. We figure that one day 0:12:14.080 --> 0:12:19.280 everyone will use Google. And we also know that every 0:12:19.360 --> 0:12:23.359 day Google gets better. And since we're getting better every day, 0:12:23.520 --> 0:12:26.439 we're in no hurry to have people use it for 0:12:26.480 --> 0:12:29.680 the first time, because tomorrow or the day after that 0:12:30.240 --> 0:12:33.360 is soon enough, because it'll be better, they'll have a 0:12:33.400 --> 0:12:37.240 better first impression. We're in no hurry. Instead, we're going 0:12:37.280 --> 0:12:39.440 to make the best thing that we know how to 0:12:39.520 --> 0:12:43.679 make and wait for people to tell others. But it's 0:12:43.720 --> 0:12:48.119 not just digital stuff. There was a little tiny restaurant 0:12:48.559 --> 0:12:52.040 in the East Village of Manhattan years ago called Momofuko. 0:12:52.640 --> 0:12:54.280 No one had ever heard of it. You could walk 0:12:54.320 --> 0:12:57.440 in any time. This guy named David Chang, sort of crazy, 0:12:57.720 --> 0:13:00.400 had a little counter and a bunch of tables, and 0:13:00.480 --> 0:13:02.480 my family and I used to go there sometimes for 0:13:02.600 --> 0:13:05.480 lunch on a weekend. And there are all these rules. 0:13:05.520 --> 0:13:09.079 You couldn't leave this out. No subtractions, no additions, and 0:13:09.520 --> 0:13:12.520 eat what you eat. That's all you get. But what 0:13:12.640 --> 0:13:16.800 happened day by day is the word spread. It got 0:13:16.840 --> 0:13:18.679 to the point, as Yogi Barras said, where no one 0:13:18.720 --> 0:13:21.600 goes there because it's so crowded, and it turned into 0:13:21.600 --> 0:13:27.439 an entire empire. Or consider the amazing podcast Invisible from 0:13:27.520 --> 0:13:30.920 Roman Mars. How did you hear about it? Did you 0:13:30.960 --> 0:13:33.240 hear about it from those Super Bowl ads they ran? 0:13:33.480 --> 0:13:37.680 Of course not. There were dozens and dozens of episodes 0:13:37.920 --> 0:13:42.560 of Invisible before you heard about it, because Roman took 0:13:42.600 --> 0:13:45.800 the same approach. How do I make something for a few, 0:13:46.720 --> 0:13:51.280 something special, something it's really hard to pigeonhole something new. 0:13:51.679 --> 0:13:54.600 Or consider a piece of software like Dropbox. I don't 0:13:54.640 --> 0:13:59.079 recall ever seeing an ad for Dropbox until just recently. Instead, 0:14:00.000 --> 0:14:05.080 what Dropbox did was build a service that was important 0:14:05.200 --> 0:14:07.440 to share, not just to talk about it, but to 0:14:07.600 --> 0:14:11.160 use it with other people. Or my friend Jill Greenberg, 0:14:11.160 --> 0:14:13.560 one of the most talented and well known photographers in 0:14:13.559 --> 0:14:17.280 the world. How did Jill get there? She didn't get 0:14:17.280 --> 0:14:20.160 there by being picked by somebody to push her to 0:14:20.240 --> 0:14:25.840 the masses. She got there by making quirky art, by saying, 0:14:26.160 --> 0:14:30.120 I don't shoot pictures like everybody else, I shoot pictures 0:14:30.160 --> 0:14:34.440 like me, and so her photographs are distinctive. They don't 0:14:34.480 --> 0:14:38.240 fit in early on, lots and lots of people didn't 0:14:38.360 --> 0:14:43.040 buy the photographs she wanted to sell to them, the magazines, 0:14:43.520 --> 0:14:47.200 the commercial shoots that she needed. No, she was too 0:14:47.240 --> 0:14:50.960 far out there for the masses to adopt. So she 0:14:51.000 --> 0:14:56.320 needed a smart thing. She didn't complain or conform. Instead, 0:14:56.760 --> 0:14:59.880 she made something the masses didn't want. She made something 0:15:00.000 --> 0:15:03.880 for the early adopters. She refused to pigeonhole it. She 0:15:03.960 --> 0:15:07.760 didn't have to hype it because the early adopters they're 0:15:07.800 --> 0:15:12.160 looking for something on the edge, and she had something 0:15:12.480 --> 0:15:15.840 on the edge. And then of course it spreads, right. 0:15:15.920 --> 0:15:19.480 The first thing that happens is the art director says, 0:15:20.000 --> 0:15:23.640 get me Jill Greenberg. And then of course the art 0:15:23.640 --> 0:15:27.160 director says, get me someone who looks like Jill Greenberg, 0:15:27.560 --> 0:15:30.520 and then you know you've made it. So the goal here, 0:15:31.200 --> 0:15:33.320 when we are making our best work, the work we 0:15:33.360 --> 0:15:37.320 seek to make, is not to listen to the people 0:15:37.360 --> 0:15:39.640 in the middle of the curve, because the people in 0:15:39.640 --> 0:15:42.920 the middle of the curve aren't listening to us. The 0:15:43.040 --> 0:15:47.120 goal is not the Flintstones or the Brady Bunch or 0:15:47.160 --> 0:15:51.120 the Beverly Hillbillies. The goal is to go to the fringe, 0:15:51.320 --> 0:15:54.240 to the edge to the people who are listening, to 0:15:54.360 --> 0:15:58.720 the people who care, not with a bally, but with 0:15:58.840 --> 0:16:02.640 something real, to invite them in and to tell them 0:16:02.680 --> 0:16:06.000 something that they didn't know before, to bring them something 0:16:06.160 --> 0:16:10.000 that's a little more complicated than an NBC executive would 0:16:10.040 --> 0:16:12.880 have gone for, to take them on a journey from 0:16:12.880 --> 0:16:16.960 here to there, not with a grand opening, but with 0:16:17.040 --> 0:16:22.320 a small opening, with a whisper here. I made this, here, 0:16:23.440 --> 0:16:30.239 I made this. That's our work. After the break, some questions, 0:16:30.960 --> 0:16:34.480 questions for me, how we're going to do that? And 0:16:34.520 --> 0:16:38.160 then a question for you. Hi again, this is I 0:16:38.320 --> 0:16:40.840 and Seagull, CEO and co founder of zip Recruiter, The 0:16:40.880 --> 0:16:43.280 Smartest Way to Hire. So you have a big idea, 0:16:43.440 --> 0:16:45.120 how do you know if it's ready for the big time. 0:16:45.520 --> 0:16:48.400 It's difficult to get honest feedback about a new business idea. 0:16:48.560 --> 0:16:50.120 A lot of people will tell you what you want 0:16:50.120 --> 0:16:52.160 to hear. That's why I encourage what I call the 0:16:52.200 --> 0:16:55.520 eyebrow test. Here's how you do it. Describe your business 0:16:55.560 --> 0:16:58.080 to someone in one paragraph or less, but the whole 0:16:58.080 --> 0:16:59.760 time I want you to stare at their eyebrows while 0:16:59.760 --> 0:17:01.840 you're talking and pretty much ignore the words that are 0:17:01.880 --> 0:17:04.200 coming out of their mouth. We all have an almost 0:17:04.240 --> 0:17:07.720 uncontrollable reaction. When we like something, our eyebrows go up. 0:17:08.000 --> 0:17:11.600 When we don't like what we're hearing, eyebrows scrunch. Eyebrows 0:17:11.640 --> 0:17:14.480 never lie. If you aren't regularly seeing raised eyebrows, your 0:17:14.560 --> 0:17:17.960 idea isn't ready. That's the importance of eyebrows. I hope 0:17:17.960 --> 0:17:20.560 you found it helpful. Here's something else that may be helpful. 0:17:20.960 --> 0:17:23.280 If you're hiring. You can try zippercruter for free today. 0:17:23.640 --> 0:17:26.920 Zippercruters helped businesses of all sizes and across all industries 0:17:27.000 --> 0:17:29.960 hire great people. In fact, eight percent of employers who 0:17:30.040 --> 0:17:32.280 use zip recruiter find a quality candidate through the site 0:17:32.320 --> 0:17:34.960 and just one day. Just go to zippercruter dot com 0:17:35.000 --> 0:17:38.280 slash seth that zippercruter dot com slash seth. Thanks for 0:17:38.359 --> 0:17:46.000 listening and see you on the next episode. Alright, questions, 0:17:46.200 --> 0:17:48.800 This is the first episode, so I don't have your 0:17:48.880 --> 0:17:53.600 questions yet about episode zero because there wasn't an episode zero. Instead, 0:17:53.880 --> 0:17:57.000 we're teeing you guys up to give me feedback and 0:17:57.119 --> 0:18:01.399 questions about this episode, which I'll answer next time. If 0:18:01.400 --> 0:18:03.359 you want to give us a question, just visit a 0:18:03.480 --> 0:18:07.880 Kimbo dot link and click the appropriate button. And while 0:18:07.880 --> 0:18:10.000 we're waiting to hear from you, here's a question for 0:18:10.040 --> 0:18:14.360 you and your team. How would it be different if 0:18:14.359 --> 0:18:17.440 you weren't in the hype business, if you weren't focused 0:18:17.480 --> 0:18:21.080 on Hoopla and the ratings and how many likes you 0:18:21.119 --> 0:18:24.600 have right this minute? How would you build your product, 0:18:24.760 --> 0:18:28.919 or your service or your cause if your goal was 0:18:28.960 --> 0:18:33.840 to make it deeper and more elegant, if complexity wasn't 0:18:33.880 --> 0:18:38.119 a challenge it was a goal. What would happen if 0:18:38.200 --> 0:18:42.199 instead of seeking to make noise, you decided to do 0:18:42.280 --> 0:18:46.680 something that mattered instead. If you want to submit a question, 0:18:47.200 --> 0:18:51.040 just visit a Kimbo dot link a k I M 0:18:51.119 --> 0:18:54.480 B O dot l I n K and click on 0:18:54.600 --> 0:19:00.560 the appropriate button. See you next time. What are people 0:19:00.640 --> 0:19:04.679 saying about the Alto m b A. I just needed something, 0:19:05.080 --> 0:19:07.480 something more, a way to level myself up and find 0:19:07.520 --> 0:19:10.159 other kind of connection. Really, Beachell, Maybe I operated for 0:19:10.200 --> 0:19:12.159 ten years in my life and this is what was 0:19:12.240 --> 0:19:15.520 my best space. But then in all Temba, you learned 0:19:15.520 --> 0:19:17.359 what was your best on Monday. It's going to be 0:19:17.359 --> 0:19:19.159 better on Tuesday night, and you're going to do it 0:19:19.200 --> 0:19:21.640 in a space where everyone cares about you so much 0:19:21.680 --> 0:19:23.200 that they're not going to let you off the hook 0:19:23.680 --> 0:19:26.480 al Temba. In fact, it's not a course, it's a workshop. 0:19:26.480 --> 0:19:29.600 It's one month in which a professional coming from all 0:19:29.640 --> 0:19:32.760 of the globe can work with one hundred other professionals 0:19:32.800 --> 0:19:35.280 that will make you a better leader. Not enough time. 0:19:35.440 --> 0:19:38.080 We know it's not enough time. Do it anyway. Some 0:19:38.119 --> 0:19:40.160 of people want to self edit, They want to say 0:19:40.200 --> 0:19:43.119 I have writer's blog, all these excuses basically, and so 0:19:43.200 --> 0:19:45.080 this is just an exercise and getting out of your 0:19:45.080 --> 0:19:48.080 own way and also collaboration. It's more about how you 0:19:48.119 --> 0:19:51.119 think what you're willing to offer yourself and the group. 0:19:51.359 --> 0:19:54.040 I have a clearer vision with my company and who 0:19:54.080 --> 0:19:56.280 I'm trying to build it for, really having a lot 0:19:56.280 --> 0:19:59.680 of skills to speak more confidently about who I wanted 0:19:59.720 --> 0:20:01.280 to be in where I wanted to go. Find out 0:20:01.280 --> 0:20:08.439 more at alt NBA dot com. It's a simple question, really, 0:20:09.040 --> 0:20:11.760 but I think it helps us understand so much of 0:20:11.800 --> 0:20:18.520 the world around us. The question who eats first, whether 0:20:18.560 --> 0:20:23.520 you're a wild animal, a b or a human, status 0:20:23.560 --> 0:20:29.439 folds matter. Hey, it's seth and this is a Kimbo 0:20:34.400 --> 0:20:38.280 and now a word from zip Recruiter are presenting sponsor. 0:20:38.960 --> 0:20:40.880 When it comes to hiring, we can learn a lot 0:20:40.960 --> 0:20:44.480 from vikings Hi. I'm Ian Siegel, and I'm the CEO 0:20:44.600 --> 0:20:47.200 and co founder of zipp Recruiter, The Smartest way to hire. 0:20:47.600 --> 0:20:49.800 Being an entrepreneur and owning a business has been a 0:20:49.840 --> 0:20:51.600 dream of mine since I was a kid, and I've 0:20:51.640 --> 0:20:53.680 learned a lot of interesting things while turning that dream 0:20:53.680 --> 0:20:57.000 into a reality, like why talking like a Viking can 0:20:57.040 --> 0:21:00.119 be helpful when you're hiring. More on that later. I 0:21:00.160 --> 0:21:02.840 founded zipp Recruiter because I knew there was a simpler, 0:21:02.920 --> 0:21:05.760 more efficient, and more effective way for people to find 0:21:05.840 --> 0:21:09.520 jobs that they love and for businesses to find fantastic employees. 0:21:09.960 --> 0:21:12.160 And if you're hiring now, you can try zipp recruiter 0:21:12.280 --> 0:21:16.000 for free at zipp recruiter dot com slash seth. Employers 0:21:16.000 --> 0:21:18.240 who post on zipp recruiter get a quality candidate through 0:21:18.280 --> 0:21:20.439 the site and just one day. So try it for 0:21:20.480 --> 0:21:23.000 free at zipp recruiter dot com slash seth. See you 0:21:23.080 --> 0:21:29.320 later in the show Baxter Hates Truman. Baxter's my dog, 0:21:29.480 --> 0:21:32.600 great dog from the shelter. He was about sixty pounds. 0:21:33.040 --> 0:21:36.960 He gets along with all the other dogs except for Truman. 0:21:37.960 --> 0:21:41.040 Truman's the wonderful German shepherd who lives across the street, 0:21:41.640 --> 0:21:45.800 Proud Legal, a few years older than Baxter, and they 0:21:45.800 --> 0:21:49.800 hate each other. And the reason, I think is it's 0:21:49.840 --> 0:21:54.320 not clear who gets the first, who's the alpha, who's 0:21:54.359 --> 0:21:58.840 in charge. When I was in fifth grade, I ran 0:21:58.960 --> 0:22:02.960 for president of the Safety Patrol and I lost. And 0:22:03.040 --> 0:22:06.919 the ninth and ten and eleven and twelfth grade I 0:22:07.000 --> 0:22:11.240 ran for student council president and I lost. My senior year, 0:22:11.320 --> 0:22:13.720 I had the best signs. I put myself out there 0:22:14.160 --> 0:22:17.920 and I lost. I got to college and I ran 0:22:18.040 --> 0:22:23.200 for dorm rep unopposed, and I lost. I don't think 0:22:23.200 --> 0:22:26.760 the question is why I kept losing. I kept losing 0:22:27.359 --> 0:22:30.399 because people weren't voting for me. They didn't see me 0:22:30.560 --> 0:22:34.480 for how I saw myself. The interesting question is why 0:22:34.520 --> 0:22:39.000 did I keep running? So let's begin with business cards. 0:22:39.960 --> 0:22:43.560 Joel Bauer has made a famous meme on the internet 0:22:44.080 --> 0:22:47.680 about your business card. You see a business card, cheap 0:22:48.480 --> 0:22:55.119 strath more stock holds a crease and the best riff. 0:22:55.200 --> 0:23:01.000 In the movie American Psycho is about some insecure people comparing, 0:23:01.160 --> 0:23:05.240 of all things, their business cards. Look at that subtle 0:23:05.280 --> 0:23:10.119 love way coloring, a tasteful thickness of it. Oh my god, 0:23:11.040 --> 0:23:14.720 it even has a watermark. Why do business cards even matter? 0:23:15.760 --> 0:23:19.639 How can this little piece of paper somehow be construed 0:23:19.840 --> 0:23:22.760 as a representation of who we are? And why do 0:23:22.800 --> 0:23:28.040 we care? Well, if we think about the Godfather, we 0:23:28.080 --> 0:23:32.879 can start to understand how status rolls are portrayed in 0:23:32.960 --> 0:23:38.080 the media and how we internalize them and believe them. 0:23:38.119 --> 0:23:42.600 In the opening scene of The Godfather Borno Sarah, the Undertaker, 0:23:42.920 --> 0:23:49.200 the lowest status person in the community, pounds balding wearing 0:23:49.200 --> 0:23:53.600 a nondescript suit. The Undertaker comes to see the Godfather. 0:23:54.560 --> 0:23:57.880 The day he chooses is the day of the Godfather's 0:23:57.960 --> 0:24:03.000 daughter's wedding, says Billion. Tradition, according to the movie, is 0:24:03.040 --> 0:24:06.640 that the Godfather cannot refuse a favor asked of him 0:24:06.640 --> 0:24:11.480 on this special day. So in this moment, the Godfather 0:24:12.400 --> 0:24:18.639 is vulnerable. He's vulnerable because his status can be questioned. 0:24:19.119 --> 0:24:23.600 The Undertaker comes to him and asks him to perform 0:24:23.880 --> 0:24:29.879 violence on some men who have hurt his daughter. The Godfather, 0:24:30.000 --> 0:24:35.240 Marlon Brando, turns to Bonus Saran sais he cannot do it, 0:24:35.320 --> 0:24:37.800 of course, because if he did, it would make him 0:24:37.840 --> 0:24:42.480 nothing but a hired thug. Bonus, Sarah raises the stakes 0:24:43.040 --> 0:24:46.440 he offers to pay the Godfather, which of course is 0:24:46.480 --> 0:24:50.680 an insult. It turns him from a mere hired thug 0:24:50.800 --> 0:24:53.720 to a hired thug who's just doing it for the money. 0:24:54.520 --> 0:24:58.159 And in that moment where the status rolls of the 0:24:58.240 --> 0:25:04.200 high status, status seeking Godfather is threatened by the low 0:25:04.400 --> 0:25:09.920 status undertaker, we see writ large something that's been going 0:25:09.960 --> 0:25:15.520 on for millennia. We understand the relationship between Baxter and 0:25:15.560 --> 0:25:20.159 Truman because it turns out that throughout the animal kingdom, 0:25:20.240 --> 0:25:27.080 including an especially humans, status roles matter. Just about everything 0:25:27.119 --> 0:25:30.119 you will ever see in a movie theater or a theater, 0:25:30.600 --> 0:25:34.119 or read about in a novel is about status roles. 0:25:34.960 --> 0:25:39.120 The movie Trading Places is about status roles. The sitcoms 0:25:39.160 --> 0:25:43.200 of the sixties, the comedies of the eighties, the thrillers 0:25:43.240 --> 0:25:46.280