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Speaker 1: Hello, I'm Scott So, I'm Evan, Novie Williams, and I'm

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Speaker 1: Michael barn. This is the Bloomberg Business of Sports podcast,

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Speaker 1: where we explore the big money issues in the world

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Speaker 1: of sports today. We begin with Discovery about to pay

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Speaker 1: two billion dollars to air PGA golf internationally. Well, we

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Speaker 1: broke that story. But again, you didn't hit the wei

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Speaker 1: this week. We we begin with because you were weig

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Speaker 1: on that you didn't hit the wei this week, because

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Speaker 1: this is the team effort, right, we begin with we

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Speaker 1: begin with the story that we broke here at Bloomberg

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Speaker 1: and the fact that the numbers are just going up

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Speaker 1: and up again. The p G A going with Discovery,

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Speaker 1: which by the way, I didn't really realize they were

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Speaker 1: going whole hog on live sports, especially internationally, but apparently

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Speaker 1: they are. And this is some interesting programming. Twelve year

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Speaker 1: deal global rights for distribution, creating a Netflix like channel,

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Speaker 1: looking at an O T. T service. Evan, there is

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Speaker 1: an up. It's tight for golf around the world. Yeah,

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Speaker 1: there was a time one of a billion dollar rights

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Speaker 1: deal that was not the NFL and NBA would would

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Speaker 1: seem shocking to me. I think we're now passing. This

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Speaker 1: is a two billion dollar deal. As you said, Scott,

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Speaker 1: this is kind of under the radar. Discovery is I guess,

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Speaker 1: slowly starting to amass some some live sports rights. They

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Speaker 1: just bought I believe the European rights to the Olympics. UM.

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Speaker 1: This is clearly part of a larger push to get

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Speaker 1: into what is obviously a very very crowded market. How

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Speaker 1: much do we think that the Discovery has a has

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Speaker 1: an edge here? They own a number of networks, cable

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Speaker 1: networks popular in the bar household. Yeah, you got Shark

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Speaker 1: Week too, shot well, absolutely known for Shark Week. You

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Speaker 1: know what they say. There's an adage one of the

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Speaker 1: TV folks, one of these consultants told me, when the

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Speaker 1: ratings aren't so good, have a shark eat something or

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Speaker 1: have it be eaten. That's that's how you get the ratings.

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Speaker 1: To search the shark eat something or have it be eaten.

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Speaker 1: There's a Greg Norman joke here somewhere now that there's

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Speaker 1: the thought of a Greg dormage, but no one will

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Speaker 1: should actually verbalize it. It's just but it's the price

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Speaker 1: tag we I keep hearing. Remember, you know the sports bubble,

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Speaker 1: The sports bubble, I don't see it. It doesn't seem frothy.

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Speaker 1: It seems like folks are finding new ways to monetize

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Speaker 1: these agreements and obviously reaching the younger viewers via O

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Speaker 1: T T and on the handheld. It's imperative because I'm

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Speaker 1: not sure what the year is, when is it, but

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Speaker 1: bar your kid, my kid probably not plopping themselves down

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Speaker 1: in front of the TV for three four hours to

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Speaker 1: watch anything. But with sports betting and with data analytics,

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Speaker 1: they will be doing social on mobile, they will be

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Speaker 1: watching the core event, they will be betting, they will

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Speaker 1: be looking at the data. It's it's where things are going.

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Speaker 1: Worth mentioning that this deal includes those digital rights. So

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Speaker 1: there is a part of this in which Discovery will

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Speaker 1: be building a Netflix like O T T service to

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Speaker 1: house all of these uh, all of these PGA events

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Speaker 1: overseas um. So, yeah, we see a lot of deals

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Speaker 1: happening right now that are just kind of carving out

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Speaker 1: broadcasts that are leaving the digital elsewhere. Worth mentioning the

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Speaker 1: Discovery is getting all of it through this two billion,

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Speaker 1: two billion, They better get the whole twelve year deal

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Speaker 1: and it begins next year. Yeah, next topic, this is

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Speaker 1: an interesting one. Like the last one wasn't. You're right,

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Speaker 1: we always have Here is another interesting Here is another

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Speaker 1: interesting topic. Thank you very much, Yank. I actually I

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Speaker 1: love this story because it points to the value. You

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Speaker 1: didn't love the last story. I did not as not

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Speaker 1: as much as this one. It's like, I love my

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Speaker 1: co host, but I have a favorite. I'll let you

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Speaker 1: guys fight that one. They have to play the Baltimore Orials.

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Speaker 1: It was they had rain now and they're gonna play

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Speaker 1: the game um with the Orioles. July nine is a

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Speaker 1: double header. Now, what has happened is that on July

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Speaker 1: the team was initially slated to play a day game

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Speaker 1: in Toronto. Now ESPN comes into play. You can take

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Speaker 1: it from there. ESPN has decided to move that game

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Speaker 1: from the afternoon, allowing the Yankees to get out early,

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Speaker 1: get to Baltimore at a reasonable time, then play a

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Speaker 1: double header the following night. They've moved it to a

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Speaker 1: night game, so now the Yankees don't get out of

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Speaker 1: Toronto till late into Baltimore early morning hours and then

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Speaker 1: have to play a doubleheader. And yes, for anyone that's wondering,

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Speaker 1: ESPN made the move having known that there was a

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Speaker 1: double header schedule the following day for the Yankees as

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Speaker 1: a makeup to a rain out. So if you ever

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Speaker 1: need proof that TV rules the day, here it is. Well,

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Speaker 1: guess who's not happy about it? Outside Yankee players. Aaron

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Speaker 1: Boone is like, what the heck is this? Well, it's

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Speaker 1: not just that. Yeah, you can bet everybody in that

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Speaker 1: clubhouse ain't too happy about three games in like twenty

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Speaker 1: four hours. I got a number of thoughts here, Aaron Boone.

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Speaker 1: He certainly seemed like his anger was directed at ESPN, Yes,

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Speaker 1: his former employer. It seems to me his anger should

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Speaker 1: be directed at major League Baseball, right, ESPN doesn't really

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Speaker 1: have a shouldn't care what the Yankees are doing next

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Speaker 1: on games that ESPN isn't broadcasting. ESPN pays Baseball for

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Speaker 1: the right to flex games into the Sunday night slot

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Speaker 1: every week. They're going to choose the game on Sunday

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Speaker 1: that they want the most. That they're saying, which is

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Speaker 1: following the rules. Don't be mad at us. I mean,

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Speaker 1: give me an argument for why ESPN should should care

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Speaker 1: that the Yankees have a doubleheader the next day. They

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Speaker 1: paid a lot of why should they care? I'm gonna

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Speaker 1: tell you why they should care, because this is the

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Speaker 1: most popular team in baseball globally and if you tick

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Speaker 1: them off, there will be retribution down the line. This

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Speaker 1: is not the only Yankee broadcast. Can we can we

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Speaker 1: if you're the manager during the game the next time? No?

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Speaker 1: Can we talk to Aaron Judge? No? Can we talk

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Speaker 1: to gian Carlos Stanton? No? This should be an issue

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Speaker 1: the Yankees have with and you can bet that Randy

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Speaker 1: Levine is ringing up the commissioner and saying, uh, this

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Speaker 1: isn't so good for us. This, this could be a

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Speaker 1: health issue. Three games in that amount of time, with

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Speaker 1: late night travel, you don't want that sort of thing

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Speaker 1: going on. It seems if something fell through the cracks here.

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Speaker 1: I mean, college teams played double doubleheaders on Friday and

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Speaker 1: Saturday all the time, right, I mean, and they they're

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Speaker 1: they're not the thoroughbreds of the sport. Yes, college teams

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Speaker 1: do it, but they're not professional. It's not dictated in

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Speaker 1: cb A that you have to have certain number of

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Speaker 1: games off and at rest. Seems like an issue between

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Speaker 1: the Union and Major League Baseball. And to direct your

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Speaker 1: anger at ESPN for doing their contractual right to get

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Speaker 1: as much money and as much viewership to their broadcast

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Speaker 1: as possible. Seems like totally miss lets in a game

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Speaker 1: knowing they're going to trigger some sort of response here.

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Speaker 1: I mean, I get it. Maybe they should have talked

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Speaker 1: first and then, like guys, I wouldn't be shocked to

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Speaker 1: ESPN even looks at what the team has next. I'm

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Speaker 1: not convinced we'll see how this plays out. Speaking of

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Speaker 1: not playing Serena Williams out of the fringe open with

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Speaker 1: an injury, I'm not sure that Segway made sense. Bart.

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Speaker 1: You said, let's see how this plays out, and then

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Speaker 1: it was speaking of not playing, but they was playing,

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Speaker 1: let'n see how it plays out. But then you went

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Speaker 1: to speaking of not playing that that's not This is

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Speaker 1: why we can't have nice things. Bloomberg sport and business transitions, Yes, exactly,

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Speaker 1: one oh one. I will say this though, when when

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Speaker 1: Novie Williams, you know, you already down when I sat

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Speaker 1: down this morning, he was already here. Came in a

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Speaker 1: little late. So when Nobe Williams saw me, first thing

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Speaker 1: out of his mouth, I think was there a good morning?

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Speaker 1: Maybe not. I don't even think there was. I think

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Speaker 1: there was just sort of this excitement from Mr Young

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Speaker 1: Noby Williams that Serena was going to have a big

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Speaker 1: match today against Sharapova. He was excited to see this match.

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Speaker 1: I'm a tennis fan. This is the only tennis matchup

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Speaker 1: that I would consider to be a must watch event.

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Speaker 1: Maybe Rafah fed in a final, but anytime Serena and

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Speaker 1: Maria Sharapova play, to me, it's a must watch. Their

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Speaker 1: rivalry on and more specifically, they really do not like

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Speaker 1: each other. Where where did this come from? I mean so,

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Speaker 1: I mean Serena has beaten her, meaning the last seventeen

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Speaker 1: often in in brutal fashion. Um, but there has always

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Speaker 1: kind of been a fight off the court about you know,

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Speaker 1: the way that Maria and the endorsement, and also how

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Speaker 1: they treat other players on tour. S. Maria's book last

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Speaker 1: year detailed some of Serena's crying in the locker room

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Speaker 1: and then some he or say about something that that

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Speaker 1: Serena told ull friend of Maria's calling her the B word. Uh. Serena, obviously,

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Speaker 1: as she said a couple of days ago, was not

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Speaker 1: happy that Maria put all that in a book and

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Speaker 1: published it. Uh. There is a lot of caddy as

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Speaker 1: the person who has a reality TV show. Now yeah, sure, yeah.

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Speaker 1: This is a sport that does not, and it's its

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Speaker 1: history has had a lot of intense, you know kind

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Speaker 1: of caddy and and and trash talky rivalries. Doesn't have

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Speaker 1: that many anymore. The only one I can think of

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Speaker 1: at the top level right now is Serena versus Maria.

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Speaker 1: And let's be honest, we're not going to get that

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Speaker 1: many of these matchups left right. Serena is thirty seven,

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Speaker 1: Maria's in her mid thirties. I mean, the had we

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Speaker 1: might have too had the suspension, so you know, you

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Speaker 1: really you know, did she play clean versus Serena? Who

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Speaker 1: won the way she's won? Um? Yeah, these two? This

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Speaker 1: was a great storyline. Who didn't want to see that?

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Speaker 1: I would have loved this to be the final, And

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Speaker 1: I imagine the viewership numbers for this match would have been.

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Speaker 1: It was gonna happen during the day on the in America,

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Speaker 1: which you know, a lot of rolling Garrols do not.

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Speaker 1: Um yeah, I would imagine this would have been a

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Speaker 1: heavily watched one. And I imagine that the TV networks

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Speaker 1: that we're showing it would are not so thrilled. I

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Speaker 1: gotta throw in a but on this one. You want

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Speaker 1: to see a hundred twenty dollars just go poof right

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Speaker 1: into the wall. Yesterday is gonna be of the IndyCar

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Speaker 1: race in Detroit. It was delayed because the General Motors executive,

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Speaker 1: who was driving the Corvette z R one valued at

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Speaker 1: a hundred yes, the base car at a hundred twenty

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Speaker 1: thousand dollars, came off of a turn spun the car

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Speaker 1: put the nose in the car and other cars, the

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Speaker 1: race cars, they had the damage, the debris that was

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Speaker 1: on the racetrack just wrecked. So which car executive do

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Speaker 1: we like more? Corvette guy or Chevy guy? Oh? The

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Speaker 1: Chevy guy? You mean who did the base of the best?

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Speaker 1: That guy was there. I can't believe they didn't take

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Speaker 1: advantage of that guy going forward. But he was the best.

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Speaker 1: But you got I mean, let me tell you what

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Speaker 1: I remember about Corvettes growing up. This is the only

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Speaker 1: thing one. They were cool. Somebody had a Corvette. You're

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Speaker 1: like that that was cool. But it was this rumor

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Speaker 1: bar was a truth that the frame was made of fiberglass. Yeah,

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Speaker 1: that was that was? That was that U okay, So

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Speaker 1: I remembered, like if you like, maybe if you're banged

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Speaker 1: the Corvette, like the whole body, the body is obviously

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Speaker 1: I meant the body. So the frame, it's a it's

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Speaker 1: a lightweight frame. So this can't be used in not

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Speaker 1: not good. I guess you know, the rack and pinion

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Speaker 1: steering not good. What happened was was this was this

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Speaker 1: car or was this man or machine? If you're I mean,

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Speaker 1: if you're this guy, you've got to say this is

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Speaker 1: on me. Right. The car performed perfectly. I didn't steer rights.

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Speaker 1: So here's Chevy's statement. Many factors contributed, including the weather

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Speaker 1: right okay, and track conditions he was going too fast.

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Speaker 1: Last sentence. Car safety systems performed as expected. Yeah, but

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Speaker 1: you don't want to hear and the airbags went off

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Speaker 1: in the Corvette z R one. You don't want to

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Speaker 1: hear that. You know what I do want to hear.

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Speaker 1: I want the in car microphone the moment that guy

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Speaker 1: hits the wall. That's what if you want good content,

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Speaker 1: and this is what we're talking about, getting me things

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Speaker 1: like could you imagine that just this guy? What was

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Speaker 1: he saying in that car when he hit the wall. Now,

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Speaker 1: question for you, cynical question here. Any chance that this

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Speaker 1: is staged? No, no, no, no, we're talking. We've done

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Speaker 1: five minutes on on the indie car race in Detroit,

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Speaker 1: which we never would have talked normally Detroit for nine

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Speaker 1: minutes so under to show off the Corvettes safety systems.

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Speaker 1: It's just a funny it's it's a funny topic. You know.

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Speaker 1: GM executive drives pace car into wall. Uh. Any any

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Speaker 1: chance this is a stunt driver? I say no, you know,

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Speaker 1: risk that injury or worse. But I say no. But

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Speaker 1: we are giving plenty. They get a hundred twenty thousand

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Speaker 1: dollars plus and mentions for this zero. Absolutely absolutely. This

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Speaker 1: is the Bloomberg Business of Sports podcast. I'm Michael Barr,

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Speaker 1: along with Scott Sasnik and Evan Nobie Williams. We're here

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Speaker 1: each and every Monday and Friday exploring the world of

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Speaker 1: money in sports. Join us at the end of the

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Speaker 1: week when we speak with the biggest and brightest in

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Speaker 1: the sports business industry. You're listening to Bloomberg Business of

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Speaker 1: Sports on Bloomberg Radio around the world and online as

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Speaker 1: an Apple podcast on iTunes.