WEBVTT - The Ciroc Explosion: How Sales Skyrocketed 4,000% in Just Seven Years!

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:00:28.160 --> 0:00:31.680
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:00:31.760 --> 0:00:34.960
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:00:35.040 --> 0:00:38.920
<v Speaker 1>are here illegally, your next you will be fined nearly

0:00:39.000 --> 0:00:43.000
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:00:43.040 --> 0:00:46.680
<v Speaker 1>never return. But if you register using our CBP home

0:00:46.720 --> 0:00:50.120
<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:00:55.400 --> 0:00:57.840
<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>I've listened to a lot of your stuff, and he

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<v Speaker 3>was like, Yo, you've been an entrepreneur.

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<v Speaker 2>Since you were born.

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<v Speaker 3>Yeh, the thing you've wanted to do so much, So

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<v Speaker 3>PM I was that you already had that vision drawn up,

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<v Speaker 3>or as you were doing the Street Team and you

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<v Speaker 3>were like, you know what, I got this thing that

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<v Speaker 3>I think I want to do or had that been

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<v Speaker 3>something that you would originally plan.

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<v Speaker 4>Well you got a one hundred percent right. I've always

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<v Speaker 4>been an entrepreneur. I was that kid who was washing cars,

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<v Speaker 4>I was doing any packing bags. I was doing anything

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<v Speaker 4>and everything I could do. But this is you know,

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<v Speaker 4>when you really good at what you do, like when

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<v Speaker 4>you and I told y'all like I was brutal, like

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<v Speaker 4>I was a beast. And while I was working these

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<v Speaker 4>records and we was coming up with these incredible marketing campaigns,

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<v Speaker 4>I was doing it for Bad Boy, but I started

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<v Speaker 4>to get calls from corporate brands and they wanted to

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<v Speaker 4>know like who is like who's behind this, like who's

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<v Speaker 4>executing this? And I started to pick up these accounts

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<v Speaker 4>on the side and at the time, and it's funny

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<v Speaker 4>because you know, sometimes we tell people to go out there,

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<v Speaker 4>jump out the window, better on yourself. I was making

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<v Speaker 4>more money on the side than I was making on

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<v Speaker 4>my salary, and I was still scared to leave and

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<v Speaker 4>put my resignation in. So it was just one of

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<v Speaker 4>those things. It was a natural evolution. I was always

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<v Speaker 4>a hustler, but at the time I was keeping it

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<v Speaker 4>on the low. I had to hide all of the

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<v Speaker 4>side work that I was doing.

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<v Speaker 2>The boss find out I ain't paying you no more.

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<v Speaker 5>So as far as building a marketing firm, how does

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<v Speaker 5>that work, as far as like you just working account

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<v Speaker 5>by account or do you have like one big account

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<v Speaker 5>that's kind of like carrying you over for the for

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<v Speaker 5>the for the time frame, because that can seem like

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<v Speaker 5>a pretty stressful situation, right, It's like being an.

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<v Speaker 4>Entrepreneurs is a pretty stressful situation.

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<v Speaker 2>They all know that.

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<v Speaker 4>So yeah, now you it comes both ways. To answer

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<v Speaker 4>your question, you get your retainer accounts. If you're blessed

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<v Speaker 4>and lucky enough in some of it, you you it's

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<v Speaker 4>account by account. Like you know, it might be brands

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<v Speaker 4>out there that are launching new campaigns and they just

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<v Speaker 4>need somebody to execute it. They need somebody to come

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<v Speaker 4>in with fresh new ideas and it's just for this launch.

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<v Speaker 4>You know. It might be for you know, uh, the

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<v Speaker 4>Christmas season October, November, December, or it might be the

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<v Speaker 4>launch of these new sneakers or McDonald's decides that they

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<v Speaker 4>come out. They have a new campaign. We just wanted

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<v Speaker 4>for the next six months. So you're good. So you

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<v Speaker 4>always are juggling accounts.

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<v Speaker 5>What was your favorite what's your highlight of your marketing?

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<v Speaker 4>Two to come to mind off the rip number one

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<v Speaker 4>the voter dot campaign of uh that was a big four.

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<v Speaker 3>I had that shirt and definitely had that shirt.

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<v Speaker 5>That was a big one.

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<v Speaker 4>Yeah, and and and I'm the man behind it, Like

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<v Speaker 4>that was Puff's brain chilt for for one hundred percent.

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<v Speaker 4>We we were the executors on the streets one you

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<v Speaker 4>were saying, and then it was the Sarraq Boys. It

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<v Speaker 4>was it was you know, creating that program.

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<v Speaker 5>Oh so you so Nick Storm you worked with Nick Storm?

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<v Speaker 2>Or that.

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<v Speaker 6>I saw that show? So I do watch you while

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<v Speaker 6>you no, no shout out to Nick.

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<v Speaker 4>Here's here's the reel.

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<v Speaker 2>Right, that's what I got.

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<v Speaker 3>You know what, like he's all he's I think he's

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<v Speaker 3>the first, maybe the only right to bring his own

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<v Speaker 3>wide glasses start.

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<v Speaker 4>No niggas dope, nickas dope, niggas dope.

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<v Speaker 2>But the the.

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<v Speaker 4>Here's here's the birth of the Sack Boys. Right, I

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<v Speaker 4>got a call before Sarraq was what y'all know what

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<v Speaker 4>to be So Rock was selling something like forty thousand cases.

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<v Speaker 2>You know.

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<v Speaker 4>I went up to the very first meeting with Puff

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<v Speaker 4>and a woman named Jackie Lee, who deserves her credit.

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<v Speaker 4>She was working at Diagio and she was the one

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<v Speaker 4>who had the out of the box thought that, yo,

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<v Speaker 4>we should bring somebody in that is on the level

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<v Speaker 4>of a diddy and have him put his muscle behind

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<v Speaker 4>this brand. And Puff went in And.

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<v Speaker 3>This episode is brought to you by P and C Bank.

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<v Speaker 3>A lot of people think podcasts about work are boring,

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<v Speaker 3>and sure they definitely can be, but understanding a professionals

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<v Speaker 3>Boring since eighteen sixty five is a service mark of

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<v Speaker 3>National Association member fdic Erners. What's up you ever walk

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from al Salvador

0:07:29.680 --> 0:07:33.800
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:07:33.880 --> 0:07:37.760
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:07:37.880 --> 0:07:41.640
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:07:41.640 --> 0:07:45.200
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:07:50.080 --> 0:07:53.640
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:07:53.680 --> 0:07:56.920
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:07:57.000 --> 0:08:01.120
<v Speaker 1>are here illegally, your next will be fine nearly one

0:08:01.160 --> 0:08:05.720
<v Speaker 1>thousand dollars a day, imprisoned and deported, you will never return.

0:08:06.040 --> 0:08:09.080
<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally. Do

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<v Speaker 1>what's right. Leave now. Under President Trump, America's laws, border

0:08:17.960 --> 0:08:19.760
<v Speaker 1>and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>Deal was done and I'll never forget Puff called me.

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<v Speaker 4>It was five am. He was in Miami crib and

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<v Speaker 4>he woke me up and he you know, he was

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<v Speaker 4>doing what he'd do.

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<v Speaker 2>Prays yo.

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<v Speaker 4>This one can change all our lives. Playboy like listen,

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<v Speaker 4>man like like I need you And this is exact words, Yo,

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<v Speaker 4>I need you to put that brilliant market and brain

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<v Speaker 4>in yours to work, man, like this can this can

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<v Speaker 4>be the one that set us up for life. And

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<v Speaker 4>I had to sit and I had to think, what

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<v Speaker 4>can we do that would be effective? And here's a deal, right,

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<v Speaker 4>people know sirrok now, but phonetically try sounding out C

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<v Speaker 4>I R O C like. I was taking this to

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<v Speaker 4>people in the hood and influencers and people was like

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<v Speaker 4>karate Like people didn't even know how to pronounce it.

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<v Speaker 4>So there was certain hurdles we had to come over.

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<v Speaker 4>And then I had the thought process of or you know,

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<v Speaker 4>it's just one of those moments man, where you're like, Yo,

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<v Speaker 4>it's the DJs. You know, my whole career had been

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<v Speaker 4>working with the DJs, and and that's why you gotta

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<v Speaker 4>trust this process, man, you have to trust the process.

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<v Speaker 4>I was a dude who didn't even want to work

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<v Speaker 4>with the DJs. Puff and half Pierre told me, you're

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<v Speaker 4>taking this job. You have to be the guy who

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<v Speaker 4>runs Mike Show. That's what they said. Like when my

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<v Speaker 4>man Malcolm Miles left the company, they made me run

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<v Speaker 4>and it was the best thing that ever happened. To

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<v Speaker 4>me because I built these these incredible relationships with all

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<v Speaker 4>of these different DJs around the country. And when I

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<v Speaker 4>started to think about it, I say, Yo, you know what,

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<v Speaker 4>we don't even need to go far from home. The

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<v Speaker 4>DJs are in the clubs, and what do they sell

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<v Speaker 4>in the clubs? Liquor. The DJs are on the radio,

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<v Speaker 4>and they're shouting stuff out all day every day in

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<v Speaker 4>between the hottest records. So I started to put together

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<v Speaker 4>the hottest DJs around the country. And I didn't come

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<v Speaker 4>up with the names rock boys. I don't know who

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<v Speaker 4>came up with it, but and I think it was

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<v Speaker 4>Puff who came up with it, But it was me,

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<v Speaker 4>he said, who he say, came up with it? J

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<v Speaker 4>came up?

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<v Speaker 2>Yeah, that's right at the video shoot.

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<v Speaker 4>Yeah. But but put that DJ crew together is what

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<v Speaker 4>really took us over the top because it was a

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<v Speaker 4>way to bring the brand into people's lifestyles in the

0:11:11.400 --> 0:11:17.040
<v Speaker 4>most seamless, the most like. It just was easy, and

0:11:17.080 --> 0:11:20.240
<v Speaker 4>I hand picked every DJ, and I wanted to make

0:11:20.280 --> 0:11:24.480
<v Speaker 4>the program aspirational. So if you became a Sarah Boy,

0:11:25.040 --> 0:11:27.800
<v Speaker 4>that meant you made it you. Yeah, you got to

0:11:27.880 --> 0:11:30.280
<v Speaker 4>stamp like I had DJs all over the world, like

0:11:30.320 --> 0:11:32.920
<v Speaker 4>can I be a Sarah? No, you cannot get to

0:11:33.040 --> 0:11:36.520
<v Speaker 4>work like like seriously. And it's funny because we talked

0:11:36.520 --> 0:11:39.360
<v Speaker 4>about self right. Self is a dude I've been knowing

0:11:39.400 --> 0:11:41.400
<v Speaker 4>since he was a young buck like like, and I

0:11:41.480 --> 0:11:44.280
<v Speaker 4>used to always tell self because Self used to always

0:11:44.280 --> 0:11:47.200
<v Speaker 4>want records, and I used to be like yourself, like

0:11:47.520 --> 0:11:51.320
<v Speaker 4>you're not urgent, like I'm giving this record to clue,

0:11:51.520 --> 0:11:55.640
<v Speaker 4>like I'm giving this record. Yeah, and here tell you

0:11:55.679 --> 0:11:57.600
<v Speaker 4>and I and it and it, and it made my

0:11:57.760 --> 0:12:01.680
<v Speaker 4>heart feel good when went when when Self went so

0:12:02.000 --> 0:12:05.480
<v Speaker 4>freaking odd and he had this city, New York City

0:12:05.559 --> 0:12:08.280
<v Speaker 4>on fire, wasn't a club you can go to without

0:12:08.400 --> 0:12:12.080
<v Speaker 4>self breaking records. And I'll never forget the call and

0:12:12.160 --> 0:12:15.079
<v Speaker 4>being like, Yo, come up here, I got a record

0:12:15.080 --> 0:12:19.319
<v Speaker 4>for you. Nobody else got it, your urgent playboy having

0:12:19.559 --> 0:12:23.400
<v Speaker 4>self be as a rock boy. That's you.

0:12:23.440 --> 0:12:24.360
<v Speaker 5>Remember what record it was?

0:12:24.720 --> 0:12:28.280
<v Speaker 4>I don't even remember. I just remember being so happy

0:12:28.320 --> 0:12:31.760
<v Speaker 4>to tell him, like, Yo, you made it like you official.

0:12:31.440 --> 0:12:37.480
<v Speaker 7>Net my graduates from my school being forced back drop

0:12:38.520 --> 0:12:42.800
<v Speaker 7>Drop Mike drop bad Drop.

0:12:52.200 --> 0:12:55.800
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:12:55.880 --> 0:12:59.679
<v Speaker 1>in Massachusetts, an MS thirteen gang member from l Salvador

0:12:59.840 --> 0:13:04.080
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:13:04.120 --> 0:13:08.040
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:13:08.120 --> 0:13:11.880
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:11.920 --> 0:13:15.520
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:13:15.520 --> 0:13:20.320
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:20.360 --> 0:13:23.920
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:13:23.960 --> 0:13:27.200
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fine nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.