Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: I've listened to a lot of your stuff, and he
Speaker 3: was like, Yo, you've been an entrepreneur.
Speaker 2: Since you were born.
Speaker 3: Yeh, the thing you've wanted to do so much, So
Speaker 3: PM I was that you already had that vision drawn up,
Speaker 3: or as you were doing the Street Team and you
Speaker 3: were like, you know what, I got this thing that
Speaker 3: I think I want to do or had that been
Speaker 3: something that you would originally plan.
Speaker 4: Well you got a one hundred percent right. I've always
Speaker 4: been an entrepreneur. I was that kid who was washing cars,
Speaker 4: I was doing any packing bags. I was doing anything
Speaker 4: and everything I could do. But this is you know,
Speaker 4: when you really good at what you do, like when
Speaker 4: you and I told y'all like I was brutal, like
Speaker 4: I was a beast. And while I was working these
Speaker 4: records and we was coming up with these incredible marketing campaigns,
Speaker 4: I was doing it for Bad Boy, but I started
Speaker 4: to get calls from corporate brands and they wanted to
Speaker 4: know like who is like who's behind this, like who's
Speaker 4: executing this? And I started to pick up these accounts
Speaker 4: on the side and at the time, and it's funny
Speaker 4: because you know, sometimes we tell people to go out there,
Speaker 4: jump out the window, better on yourself. I was making
Speaker 4: more money on the side than I was making on
Speaker 4: my salary, and I was still scared to leave and
Speaker 4: put my resignation in. So it was just one of
Speaker 4: those things. It was a natural evolution. I was always
Speaker 4: a hustler, but at the time I was keeping it
Speaker 4: on the low. I had to hide all of the
Speaker 4: side work that I was doing.
Speaker 2: The boss find out I ain't paying you no more.
Speaker 5: So as far as building a marketing firm, how does
Speaker 5: that work, as far as like you just working account
Speaker 5: by account or do you have like one big account
Speaker 5: that's kind of like carrying you over for the for
Speaker 5: the for the time frame, because that can seem like
Speaker 5: a pretty stressful situation, right, It's like being an.
Speaker 4: Entrepreneurs is a pretty stressful situation.
Speaker 2: They all know that.
Speaker 4: So yeah, now you it comes both ways. To answer
Speaker 4: your question, you get your retainer accounts. If you're blessed
Speaker 4: and lucky enough in some of it, you you it's
Speaker 4: account by account. Like you know, it might be brands
Speaker 4: out there that are launching new campaigns and they just
Speaker 4: need somebody to execute it. They need somebody to come
Speaker 4: in with fresh new ideas and it's just for this launch.
Speaker 4: You know. It might be for you know, uh, the
Speaker 4: Christmas season October, November, December, or it might be the
Speaker 4: launch of these new sneakers or McDonald's decides that they
Speaker 4: come out. They have a new campaign. We just wanted
Speaker 4: for the next six months. So you're good. So you
Speaker 4: always are juggling accounts.
Speaker 5: What was your favorite what's your highlight of your marketing?
Speaker 4: Two to come to mind off the rip number one
Speaker 4: the voter dot campaign of uh that was a big four.
Speaker 3: I had that shirt and definitely had that shirt.
Speaker 5: That was a big one.
Speaker 4: Yeah, and and and I'm the man behind it, Like
Speaker 4: that was Puff's brain chilt for for one hundred percent.
Speaker 4: We we were the executors on the streets one you
Speaker 4: were saying, and then it was the Sarraq Boys. It
Speaker 4: was it was you know, creating that program.
Speaker 5: Oh so you so Nick Storm you worked with Nick Storm?
Speaker 2: Or that.
Speaker 6: I saw that show? So I do watch you while
Speaker 6: you no, no shout out to Nick.
Speaker 4: Here's here's the reel.
Speaker 2: Right, that's what I got.
Speaker 3: You know what, like he's all he's I think he's
Speaker 3: the first, maybe the only right to bring his own
Speaker 3: wide glasses start.
Speaker 4: No niggas dope, nickas dope, niggas dope.
Speaker 2: But the the.
Speaker 4: Here's here's the birth of the Sack Boys. Right, I
Speaker 4: got a call before Sarraq was what y'all know what
Speaker 4: to be So Rock was selling something like forty thousand cases.
Speaker 2: You know.
Speaker 4: I went up to the very first meeting with Puff
Speaker 4: and a woman named Jackie Lee, who deserves her credit.
Speaker 4: She was working at Diagio and she was the one
Speaker 4: who had the out of the box thought that, yo,
Speaker 4: we should bring somebody in that is on the level
Speaker 4: of a diddy and have him put his muscle behind
Speaker 4: this brand. And Puff went in And.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next will be fine nearly one
Speaker 1: thousand dollars a day, imprisoned and deported, you will never return.
Speaker 1: But if you register using our CBP home app and
Speaker 1: leave now, you could be allowed to return legally. Do
Speaker 1: what's right. Leave now. Under President Trump, America's laws, border
Speaker 1: and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 4: Deal was done and I'll never forget Puff called me.
Speaker 4: It was five am. He was in Miami crib and
Speaker 4: he woke me up and he you know, he was
Speaker 4: doing what he'd do.
Speaker 2: Prays yo.
Speaker 4: This one can change all our lives. Playboy like listen,
Speaker 4: man like like I need you And this is exact words, Yo,
Speaker 4: I need you to put that brilliant market and brain
Speaker 4: in yours to work, man, like this can this can
Speaker 4: be the one that set us up for life. And
Speaker 4: I had to sit and I had to think, what
Speaker 4: can we do that would be effective? And here's a deal, right,
Speaker 4: people know sirrok now, but phonetically try sounding out C
Speaker 4: I R O C like. I was taking this to
Speaker 4: people in the hood and influencers and people was like
Speaker 4: karate Like people didn't even know how to pronounce it.
Speaker 4: So there was certain hurdles we had to come over.
Speaker 4: And then I had the thought process of or you know,
Speaker 4: it's just one of those moments man, where you're like, Yo,
Speaker 4: it's the DJs. You know, my whole career had been
Speaker 4: working with the DJs, and and that's why you gotta
Speaker 4: trust this process, man, you have to trust the process.
Speaker 4: I was a dude who didn't even want to work
Speaker 4: with the DJs. Puff and half Pierre told me, you're
Speaker 4: taking this job. You have to be the guy who
Speaker 4: runs Mike Show. That's what they said. Like when my
Speaker 4: man Malcolm Miles left the company, they made me run
Speaker 4: and it was the best thing that ever happened. To
Speaker 4: me because I built these these incredible relationships with all
Speaker 4: of these different DJs around the country. And when I
Speaker 4: started to think about it, I say, Yo, you know what,
Speaker 4: we don't even need to go far from home. The
Speaker 4: DJs are in the clubs, and what do they sell
Speaker 4: in the clubs? Liquor. The DJs are on the radio,
Speaker 4: and they're shouting stuff out all day every day in
Speaker 4: between the hottest records. So I started to put together
Speaker 4: the hottest DJs around the country. And I didn't come
Speaker 4: up with the names rock boys. I don't know who
Speaker 4: came up with it, but and I think it was
Speaker 4: Puff who came up with it, But it was me,
Speaker 4: he said, who he say, came up with it? J
Speaker 4: came up?
Speaker 2: Yeah, that's right at the video shoot.
Speaker 4: Yeah. But but put that DJ crew together is what
Speaker 4: really took us over the top because it was a
Speaker 4: way to bring the brand into people's lifestyles in the
Speaker 4: most seamless, the most like. It just was easy, and
Speaker 4: I hand picked every DJ, and I wanted to make
Speaker 4: the program aspirational. So if you became a Sarah Boy,
Speaker 4: that meant you made it you. Yeah, you got to
Speaker 4: stamp like I had DJs all over the world, like
Speaker 4: can I be a Sarah? No, you cannot get to
Speaker 4: work like like seriously. And it's funny because we talked
Speaker 4: about self right. Self is a dude I've been knowing
Speaker 4: since he was a young buck like like, and I
Speaker 4: used to always tell self because Self used to always
Speaker 4: want records, and I used to be like yourself, like
Speaker 4: you're not urgent, like I'm giving this record to clue,
Speaker 4: like I'm giving this record. Yeah, and here tell you
Speaker 4: and I and it and it, and it made my
Speaker 4: heart feel good when went when when Self went so
Speaker 4: freaking odd and he had this city, New York City
Speaker 4: on fire, wasn't a club you can go to without
Speaker 4: self breaking records. And I'll never forget the call and
Speaker 4: being like, Yo, come up here, I got a record
Speaker 4: for you. Nobody else got it, your urgent playboy having
Speaker 4: self be as a rock boy. That's you.
Speaker 5: Remember what record it was?
Speaker 4: I don't even remember. I just remember being so happy
Speaker 4: to tell him, like, Yo, you made it like you official.
Speaker 7: Net my graduates from my school being forced back drop
Speaker 7: Drop Mike drop bad Drop.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts, an MS thirteen gang member from l Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.