1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,000 Speaker 2: Sponsored by the United States Department of Homeland Security. 17 00:01:00,160 --> 00:01:01,520 Speaker 3: I've listened to a lot of your stuff, and he 18 00:01:01,560 --> 00:01:03,360 Speaker 3: was like, Yo, you've been an entrepreneur. 19 00:01:03,240 --> 00:01:03,880 Speaker 2: Since you were born. 20 00:01:04,000 --> 00:01:06,039 Speaker 3: Yeh, the thing you've wanted to do so much, So 21 00:01:06,760 --> 00:01:09,520 Speaker 3: PM I was that you already had that vision drawn up, 22 00:01:09,560 --> 00:01:11,040 Speaker 3: or as you were doing the Street Team and you 23 00:01:11,080 --> 00:01:12,920 Speaker 3: were like, you know what, I got this thing that 24 00:01:12,959 --> 00:01:14,840 Speaker 3: I think I want to do or had that been 25 00:01:14,920 --> 00:01:16,479 Speaker 3: something that you would originally plan. 26 00:01:17,280 --> 00:01:20,160 Speaker 4: Well you got a one hundred percent right. I've always 27 00:01:20,200 --> 00:01:22,839 Speaker 4: been an entrepreneur. I was that kid who was washing cars, 28 00:01:22,880 --> 00:01:26,040 Speaker 4: I was doing any packing bags. I was doing anything 29 00:01:26,080 --> 00:01:29,360 Speaker 4: and everything I could do. But this is you know, 30 00:01:29,840 --> 00:01:32,440 Speaker 4: when you really good at what you do, like when 31 00:01:32,480 --> 00:01:36,080 Speaker 4: you and I told y'all like I was brutal, like 32 00:01:36,360 --> 00:01:41,400 Speaker 4: I was a beast. And while I was working these 33 00:01:41,480 --> 00:01:46,480 Speaker 4: records and we was coming up with these incredible marketing campaigns, 34 00:01:47,000 --> 00:01:50,400 Speaker 4: I was doing it for Bad Boy, but I started 35 00:01:50,440 --> 00:01:54,600 Speaker 4: to get calls from corporate brands and they wanted to 36 00:01:54,640 --> 00:01:58,320 Speaker 4: know like who is like who's behind this, like who's 37 00:01:58,360 --> 00:02:01,880 Speaker 4: executing this? And I started to pick up these accounts 38 00:02:01,920 --> 00:02:07,440 Speaker 4: on the side and at the time, and it's funny 39 00:02:07,480 --> 00:02:10,200 Speaker 4: because you know, sometimes we tell people to go out there, 40 00:02:10,280 --> 00:02:13,320 Speaker 4: jump out the window, better on yourself. I was making 41 00:02:13,360 --> 00:02:14,959 Speaker 4: more money on the side than I was making on 42 00:02:15,040 --> 00:02:17,600 Speaker 4: my salary, and I was still scared to leave and 43 00:02:17,639 --> 00:02:21,239 Speaker 4: put my resignation in. So it was just one of 44 00:02:21,280 --> 00:02:23,560 Speaker 4: those things. It was a natural evolution. I was always 45 00:02:23,600 --> 00:02:25,960 Speaker 4: a hustler, but at the time I was keeping it 46 00:02:26,000 --> 00:02:27,960 Speaker 4: on the low. I had to hide all of the 47 00:02:28,000 --> 00:02:29,320 Speaker 4: side work that I was doing. 48 00:02:30,120 --> 00:02:32,360 Speaker 2: The boss find out I ain't paying you no more. 49 00:02:33,040 --> 00:02:35,839 Speaker 5: So as far as building a marketing firm, how does 50 00:02:35,880 --> 00:02:38,320 Speaker 5: that work, as far as like you just working account 51 00:02:38,320 --> 00:02:40,960 Speaker 5: by account or do you have like one big account 52 00:02:40,960 --> 00:02:43,240 Speaker 5: that's kind of like carrying you over for the for 53 00:02:43,280 --> 00:02:45,079 Speaker 5: the for the time frame, because that can seem like 54 00:02:45,080 --> 00:02:47,760 Speaker 5: a pretty stressful situation, right, It's like being an. 55 00:02:47,720 --> 00:02:50,240 Speaker 4: Entrepreneurs is a pretty stressful situation. 56 00:02:50,880 --> 00:02:51,679 Speaker 2: They all know that. 57 00:02:52,320 --> 00:02:55,280 Speaker 4: So yeah, now you it comes both ways. To answer 58 00:02:55,320 --> 00:02:58,720 Speaker 4: your question, you get your retainer accounts. If you're blessed 59 00:02:58,760 --> 00:03:02,399 Speaker 4: and lucky enough in some of it, you you it's 60 00:03:02,600 --> 00:03:05,600 Speaker 4: account by account. Like you know, it might be brands 61 00:03:05,600 --> 00:03:08,720 Speaker 4: out there that are launching new campaigns and they just 62 00:03:08,760 --> 00:03:11,079 Speaker 4: need somebody to execute it. They need somebody to come 63 00:03:11,120 --> 00:03:15,680 Speaker 4: in with fresh new ideas and it's just for this launch. 64 00:03:16,040 --> 00:03:19,240 Speaker 4: You know. It might be for you know, uh, the 65 00:03:19,320 --> 00:03:22,640 Speaker 4: Christmas season October, November, December, or it might be the 66 00:03:22,720 --> 00:03:26,560 Speaker 4: launch of these new sneakers or McDonald's decides that they 67 00:03:26,600 --> 00:03:28,760 Speaker 4: come out. They have a new campaign. We just wanted 68 00:03:28,840 --> 00:03:32,000 Speaker 4: for the next six months. So you're good. So you 69 00:03:32,160 --> 00:03:33,560 Speaker 4: always are juggling accounts. 70 00:03:33,560 --> 00:03:37,400 Speaker 5: What was your favorite what's your highlight of your marketing? 71 00:03:39,640 --> 00:03:43,640 Speaker 4: Two to come to mind off the rip number one 72 00:03:44,080 --> 00:03:48,760 Speaker 4: the voter dot campaign of uh that was a big four. 73 00:03:49,640 --> 00:03:51,960 Speaker 3: I had that shirt and definitely had that shirt. 74 00:03:52,000 --> 00:03:52,680 Speaker 5: That was a big one. 75 00:03:52,840 --> 00:03:57,360 Speaker 4: Yeah, and and and I'm the man behind it, Like 76 00:03:57,640 --> 00:03:59,839 Speaker 4: that was Puff's brain chilt for for one hundred percent. 77 00:04:00,080 --> 00:04:03,160 Speaker 4: We we were the executors on the streets one you 78 00:04:03,240 --> 00:04:06,520 Speaker 4: were saying, and then it was the Sarraq Boys. It 79 00:04:06,600 --> 00:04:10,720 Speaker 4: was it was you know, creating that program. 80 00:04:10,720 --> 00:04:13,840 Speaker 5: Oh so you so Nick Storm you worked with Nick Storm? 81 00:04:13,920 --> 00:04:14,120 Speaker 2: Or that. 82 00:04:16,600 --> 00:04:24,880 Speaker 6: I saw that show? So I do watch you while 83 00:04:27,440 --> 00:04:30,520 Speaker 6: you no, no shout out to Nick. 84 00:04:31,800 --> 00:04:32,560 Speaker 4: Here's here's the reel. 85 00:04:32,680 --> 00:04:36,160 Speaker 2: Right, that's what I got. 86 00:04:36,160 --> 00:04:39,640 Speaker 3: You know what, like he's all he's I think he's 87 00:04:39,680 --> 00:04:41,880 Speaker 3: the first, maybe the only right to bring his own 88 00:04:41,920 --> 00:04:42,680 Speaker 3: wide glasses start. 89 00:04:43,560 --> 00:04:46,400 Speaker 4: No niggas dope, nickas dope, niggas dope. 90 00:04:48,080 --> 00:04:50,440 Speaker 2: But the the. 91 00:04:52,080 --> 00:04:55,080 Speaker 4: Here's here's the birth of the Sack Boys. Right, I 92 00:04:55,120 --> 00:04:58,680 Speaker 4: got a call before Sarraq was what y'all know what 93 00:04:58,720 --> 00:05:04,400 Speaker 4: to be So Rock was selling something like forty thousand cases. 94 00:05:05,200 --> 00:05:05,440 Speaker 2: You know. 95 00:05:06,160 --> 00:05:08,320 Speaker 4: I went up to the very first meeting with Puff 96 00:05:08,360 --> 00:05:10,679 Speaker 4: and a woman named Jackie Lee, who deserves her credit. 97 00:05:10,760 --> 00:05:14,360 Speaker 4: She was working at Diagio and she was the one 98 00:05:14,360 --> 00:05:19,360 Speaker 4: who had the out of the box thought that, yo, 99 00:05:19,440 --> 00:05:23,320 Speaker 4: we should bring somebody in that is on the level 100 00:05:23,440 --> 00:05:27,799 Speaker 4: of a diddy and have him put his muscle behind 101 00:05:27,839 --> 00:05:30,240 Speaker 4: this brand. And Puff went in And. 102 00:05:31,680 --> 00:05:33,919 Speaker 3: This episode is brought to you by P and C Bank. 103 00:05:34,320 --> 00:05:37,080 Speaker 3: A lot of people think podcasts about work are boring, 104 00:05:37,279 --> 00:05:41,120 Speaker 3: and sure they definitely can be, but understanding a professionals 105 00:05:41,200 --> 00:05:44,480 Speaker 3: routine shows us how they achieve their success little by little, 106 00:05:44,839 --> 00:05:48,480 Speaker 3: day after day. It's like banking with P and C Bank. 107 00:05:48,960 --> 00:05:51,760 Speaker 3: It might seem boring to save, plan and make calculated 108 00:05:51,800 --> 00:05:54,880 Speaker 3: decisions with your bank, but keeping your money boring is 109 00:05:54,920 --> 00:05:58,240 Speaker 3: what helps you live a more happily fulfilled life. P 110 00:05:58,360 --> 00:06:03,200 Speaker 3: and C Bank Brilliantly Boring since eighteen sixty five. 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These are just 137 00:07:37,880 --> 00:07:41,640 Speaker 1: some of the heinous migrant criminals caught because of President 138 00:07:41,640 --> 00:07:45,200 Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States 139 00:07:45,240 --> 00:07:50,040 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 140 00:07:50,080 --> 00:07:53,640 Speaker 1: crossings are at the lowest levels ever recorded, and over 141 00:07:53,680 --> 00:07:56,920 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 142 00:07:57,000 --> 00:08:01,120 Speaker 1: are here illegally, your next will be fine nearly one 143 00:08:01,160 --> 00:08:05,720 Speaker 1: thousand dollars a day, imprisoned and deported, you will never return. 144 00:08:06,040 --> 00:08:09,080 Speaker 1: But if you register using our CBP home app and 145 00:08:09,160 --> 00:08:12,560 Speaker 1: leave now, you could be allowed to return legally. Do 146 00:08:12,640 --> 00:08:17,720 Speaker 1: what's right. Leave now. Under President Trump, America's laws, border 147 00:08:17,960 --> 00:08:19,760 Speaker 1: and families will be protected. 148 00:08:19,880 --> 00:08:22,000 Speaker 2: Sponsored by the United States Department of Homeland Security. 149 00:08:22,120 --> 00:08:24,880 Speaker 4: Deal was done and I'll never forget Puff called me. 150 00:08:24,920 --> 00:08:28,160 Speaker 4: It was five am. He was in Miami crib and 151 00:08:28,480 --> 00:08:31,880 Speaker 4: he woke me up and he you know, he was 152 00:08:31,880 --> 00:08:32,439 Speaker 4: doing what he'd do. 153 00:08:33,360 --> 00:08:35,120 Speaker 2: Prays yo. 154 00:08:35,360 --> 00:08:39,760 Speaker 4: This one can change all our lives. Playboy like listen, 155 00:08:39,880 --> 00:08:42,920 Speaker 4: man like like I need you And this is exact words, Yo, 156 00:08:43,040 --> 00:08:45,640 Speaker 4: I need you to put that brilliant market and brain 157 00:08:45,720 --> 00:08:48,680 Speaker 4: in yours to work, man, like this can this can 158 00:08:48,720 --> 00:08:51,680 Speaker 4: be the one that set us up for life. And 159 00:08:53,520 --> 00:08:58,120 Speaker 4: I had to sit and I had to think, what 160 00:08:58,200 --> 00:09:04,280 Speaker 4: can we do that would be effective? And here's a deal, right, 161 00:09:05,280 --> 00:09:12,600 Speaker 4: people know sirrok now, but phonetically try sounding out C 162 00:09:12,760 --> 00:09:15,160 Speaker 4: I R O C like. I was taking this to 163 00:09:15,559 --> 00:09:18,440 Speaker 4: people in the hood and influencers and people was like 164 00:09:19,480 --> 00:09:21,880 Speaker 4: karate Like people didn't even know how to pronounce it. 165 00:09:22,640 --> 00:09:25,640 Speaker 4: So there was certain hurdles we had to come over. 166 00:09:25,800 --> 00:09:32,680 Speaker 4: And then I had the thought process of or you know, 167 00:09:32,720 --> 00:09:35,439 Speaker 4: it's just one of those moments man, where you're like, Yo, 168 00:09:35,720 --> 00:09:38,920 Speaker 4: it's the DJs. You know, my whole career had been 169 00:09:39,000 --> 00:09:42,280 Speaker 4: working with the DJs, and and that's why you gotta 170 00:09:42,400 --> 00:09:46,480 Speaker 4: trust this process, man, you have to trust the process. 171 00:09:46,840 --> 00:09:48,880 Speaker 4: I was a dude who didn't even want to work 172 00:09:48,880 --> 00:09:53,480 Speaker 4: with the DJs. Puff and half Pierre told me, you're 173 00:09:53,520 --> 00:09:57,120 Speaker 4: taking this job. You have to be the guy who 174 00:09:57,240 --> 00:10:00,480 Speaker 4: runs Mike Show. That's what they said. Like when my 175 00:10:00,480 --> 00:10:03,000 Speaker 4: man Malcolm Miles left the company, they made me run 176 00:10:03,040 --> 00:10:04,920 Speaker 4: and it was the best thing that ever happened. To 177 00:10:04,960 --> 00:10:08,160 Speaker 4: me because I built these these incredible relationships with all 178 00:10:08,200 --> 00:10:11,440 Speaker 4: of these different DJs around the country. And when I 179 00:10:11,480 --> 00:10:14,040 Speaker 4: started to think about it, I say, Yo, you know what, 180 00:10:14,960 --> 00:10:18,400 Speaker 4: we don't even need to go far from home. The 181 00:10:18,520 --> 00:10:22,320 Speaker 4: DJs are in the clubs, and what do they sell 182 00:10:22,320 --> 00:10:27,360 Speaker 4: in the clubs? Liquor. The DJs are on the radio, 183 00:10:27,600 --> 00:10:31,360 Speaker 4: and they're shouting stuff out all day every day in 184 00:10:31,440 --> 00:10:36,680 Speaker 4: between the hottest records. So I started to put together 185 00:10:36,840 --> 00:10:42,120 Speaker 4: the hottest DJs around the country. And I didn't come 186 00:10:42,160 --> 00:10:44,040 Speaker 4: up with the names rock boys. I don't know who 187 00:10:44,080 --> 00:10:47,560 Speaker 4: came up with it, but and I think it was 188 00:10:47,600 --> 00:10:49,719 Speaker 4: Puff who came up with it, But it was me, 189 00:10:50,320 --> 00:10:53,880 Speaker 4: he said, who he say, came up with it? J 190 00:10:54,000 --> 00:10:54,280 Speaker 4: came up? 191 00:10:54,320 --> 00:10:58,000 Speaker 2: Yeah, that's right at the video shoot. 192 00:10:58,120 --> 00:11:02,160 Speaker 4: Yeah. But but put that DJ crew together is what 193 00:11:02,320 --> 00:11:04,480 Speaker 4: really took us over the top because it was a 194 00:11:04,520 --> 00:11:11,400 Speaker 4: way to bring the brand into people's lifestyles in the 195 00:11:11,400 --> 00:11:17,040 Speaker 4: most seamless, the most like. It just was easy, and 196 00:11:17,080 --> 00:11:20,240 Speaker 4: I hand picked every DJ, and I wanted to make 197 00:11:20,280 --> 00:11:24,480 Speaker 4: the program aspirational. So if you became a Sarah Boy, 198 00:11:25,040 --> 00:11:27,800 Speaker 4: that meant you made it you. Yeah, you got to 199 00:11:27,880 --> 00:11:30,280 Speaker 4: stamp like I had DJs all over the world, like 200 00:11:30,320 --> 00:11:32,920 Speaker 4: can I be a Sarah? No, you cannot get to 201 00:11:33,040 --> 00:11:36,520 Speaker 4: work like like seriously. And it's funny because we talked 202 00:11:36,520 --> 00:11:39,360 Speaker 4: about self right. Self is a dude I've been knowing 203 00:11:39,400 --> 00:11:41,400 Speaker 4: since he was a young buck like like, and I 204 00:11:41,480 --> 00:11:44,280 Speaker 4: used to always tell self because Self used to always 205 00:11:44,280 --> 00:11:47,200 Speaker 4: want records, and I used to be like yourself, like 206 00:11:47,520 --> 00:11:51,320 Speaker 4: you're not urgent, like I'm giving this record to clue, 207 00:11:51,520 --> 00:11:55,640 Speaker 4: like I'm giving this record. Yeah, and here tell you 208 00:11:55,679 --> 00:11:57,600 Speaker 4: and I and it and it, and it made my 209 00:11:57,760 --> 00:12:01,680 Speaker 4: heart feel good when went when when Self went so 210 00:12:02,000 --> 00:12:05,480 Speaker 4: freaking odd and he had this city, New York City 211 00:12:05,559 --> 00:12:08,280 Speaker 4: on fire, wasn't a club you can go to without 212 00:12:08,400 --> 00:12:12,080 Speaker 4: self breaking records. And I'll never forget the call and 213 00:12:12,160 --> 00:12:15,079 Speaker 4: being like, Yo, come up here, I got a record 214 00:12:15,080 --> 00:12:19,319 Speaker 4: for you. Nobody else got it, your urgent playboy having 215 00:12:19,559 --> 00:12:23,400 Speaker 4: self be as a rock boy. That's you. 216 00:12:23,440 --> 00:12:24,360 Speaker 5: Remember what record it was? 217 00:12:24,720 --> 00:12:28,280 Speaker 4: I don't even remember. I just remember being so happy 218 00:12:28,320 --> 00:12:31,760 Speaker 4: to tell him, like, Yo, you made it like you official. 219 00:12:31,440 --> 00:12:37,480 Speaker 7: Net my graduates from my school being forced back drop 220 00:12:38,520 --> 00:12:42,800 Speaker 7: Drop Mike drop bad Drop. 221 00:12:52,200 --> 00:12:55,800 Speaker 1: An illegal alien from Guatemala charged with raping a child 222 00:12:55,880 --> 00:12:59,679 Speaker 1: in Massachusetts, an MS thirteen gang member from l Salvador 223 00:12:59,840 --> 00:13:04,080 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 224 00:13:04,120 --> 00:13:08,040 Speaker 1: filming and selling child pornography in Michigan. These are just 225 00:13:08,120 --> 00:13:11,880 Speaker 1: some of the heinous migrant criminals caught because of President 226 00:13:11,920 --> 00:13:15,520 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 227 00:13:15,520 --> 00:13:20,320 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 228 00:13:20,360 --> 00:13:23,920 Speaker 1: crossings are at the lowest levels ever recorded, and over 229 00:13:23,960 --> 00:13:27,200 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 230 00:13:27,240 --> 00:13:31,120 Speaker 1: are here illegally, your next you will be fine nearly 231 00:13:31,200 --> 00:13:35,200 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 232 00:13:35,240 --> 00:13:38,880 Speaker 1: never return. But if you register using our CBP home 233 00:13:38,920 --> 00:13:42,319 Speaker 1: app and leave now, you could be allowed to return legally. 234 00:13:42,679 --> 00:13:47,439 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 235 00:13:47,600 --> 00:13:50,040 Speaker 1: border and families will be protected. 236 00:13:50,120 --> 00:13:52,280 Speaker 2: Sponsored by the United States Department of Homeland Security.