WEBVTT - Bloomberg's Halen on JAB Holding Buying Krispy Kreme (Audio)

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<v Speaker 1>Krispy Cream Donuts is going to be purchased for one

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<v Speaker 1>point three or five billion dollars. The purchase by Austria's

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<v Speaker 1>billionaire Ryman family. Well, they'll be adding to Pete's Coffee

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<v Speaker 1>as well as Kurg Green Mountain. A lot of glazed

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<v Speaker 1>donuts coming to those brands. Perhaps, let's find out more

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<v Speaker 1>from Michael Halen. He is senior restaurant analyst for Bloomberg Intelligence. Michael, So,

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<v Speaker 1>this is like the complete breakfast now, right, coffee and doughnuts. Although,

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<v Speaker 1>and I'm looking at the Crispy Creame website you have

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<v Speaker 1>to scroll down to even see a donut. Now, this

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<v Speaker 1>is about coffee and sugary drinks. Yeah, it is about coffee.

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<v Speaker 1>And although Krispy Kreme has you know, hasn't had a

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<v Speaker 1>ton of success increasing their coffee sells. Um obviously, j

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<v Speaker 1>ABC is a significant opportunity here, um, you know, to

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<v Speaker 1>to use their expertise to help Krispy Creme, you know,

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<v Speaker 1>expand coffee seals not only in their stores, but but

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<v Speaker 1>in the retail channel. Why are they so interested in

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<v Speaker 1>these coffee and consumer brands. Well, coffee makes a lot

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<v Speaker 1>of sense because it's growing faster than other packaged foods

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<v Speaker 1>in the US and across the globe. You know, we're

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<v Speaker 1>talking about UM growth rate in the mid single digits,

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<v Speaker 1>So it's a very attractive business. Um. It's typically very

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<v Speaker 1>high margin, especially at the store level. Um. You know,

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<v Speaker 1>and you know, they've made a lot of acquisitions, so

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<v Speaker 1>so they're purchasing power is increasing, and they're going to

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<v Speaker 1>gain some leverage on their coffee buys, which should help

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<v Speaker 1>margins across the organization. Now, J A. B. The company

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<v Speaker 1>that is purchasing Crispy Cream, already owns Caribou Coffee, Einstein

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<v Speaker 1>Noah Restaurant Group, as well as a variety of other

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<v Speaker 1>restaurants that perhaps some less familiar to many listeners. But

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<v Speaker 1>is this a plan just to push into the restaurant

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<v Speaker 1>business the coffee business? What what exactly are they coming

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<v Speaker 1>up against Starbucks? It's mainly it's mainly for the coffee business.

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<v Speaker 1>You know, we don't get a ton of information right

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<v Speaker 1>because it's privately owned. But from what we can tell,

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<v Speaker 1>it's mainly through uh, you know, growth of the coffee

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<v Speaker 1>business and the coffee brand. So, you know, Krispy Cream

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<v Speaker 1>has put a lot of effort into you know, they

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<v Speaker 1>have a very strong brand, and they've been putting a

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<v Speaker 1>lot of effort into Krispy Kreme branded drinks UH and J. A. B.

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<v Speaker 1>Sees that as some low hanging for it. They think

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<v Speaker 1>they can they can take Krispy Cream beverages, UM, expand

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<v Speaker 1>the distribution, UM, get a greater attachment rate in the stores, UM,

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<v Speaker 1>you know, and and UH increased sales and origins. How

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<v Speaker 1>do you do a back of the envelope valuation for

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<v Speaker 1>a company like Crispy Cream Donuts. One point three five

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<v Speaker 1>billion is the estimated value of the deal. Sure, So

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<v Speaker 1>it's interesting. So they're paying us, you know, almost seventeen

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<v Speaker 1>times on an even Ebada basis based on this year's

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<v Speaker 1>consensus Ibadan number, which some may say is kind of aggressive,

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<v Speaker 1>but that's what they've been paying. That's what they paid

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<v Speaker 1>for Pezze, That's what they paid for Caribou. And what's

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<v Speaker 1>interesting is they're kind of discipline, so you know, you know,

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<v Speaker 1>for example, Krispy Kreme has been rumored to be in

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<v Speaker 1>the work since but with Krispy Kreme, Caribou, Pezze, UH

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<v Speaker 1>and even curing all of the company, the target stock

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<v Speaker 1>UH dropped precipitously before J. B. Made the offer. So

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<v Speaker 1>although it may seem aggressive at you know, sixteen point

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<v Speaker 1>eight times forward ibada UM, you know, this may be

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<v Speaker 1>a trophy ibadan number that that it's based off of.

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<v Speaker 1>So it's interesting because they showed discipline, UM, but they

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<v Speaker 1>seem to strike when they feel the opportunity is right

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<v Speaker 1>and they place a bid that doesn't seem to that

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<v Speaker 1>you know, may not get any UM competition. Point to

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<v Speaker 1>you about valuation. Are there other companies that that if

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<v Speaker 1>you are invested in Krispy Kreme for just this type

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<v Speaker 1>of situation, are there other brands that you would also

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<v Speaker 1>pay attention to? Well, there's there's it's a dwindling numbers.

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<v Speaker 1>J B has been very busy over the last four years.

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<v Speaker 1>But um, there's only two left really that are publicly traded.

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<v Speaker 1>We got Starbucks and Duncan brand. Starbucks doesn't make any sense.

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<v Speaker 1>There are eighty three billion dollar market cap. Is is

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<v Speaker 1>uh significantly larger we think than j a B. Duncan

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<v Speaker 1>makes sense on a certain level because you know, the

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<v Speaker 1>business model with the restaurants and a strong consumer branded

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<v Speaker 1>retail business UM is very similar to Cariboo and Pezza

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<v Speaker 1>and the other companies in the portfolio. They have stores,

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<v Speaker 1>so they have a ubiquitous presence. But it's almost a

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<v Speaker 1>hundred percent franchise, so it the presses the market cap

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<v Speaker 1>of the company, it's only four point three billions, so uh,

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<v Speaker 1>you know, you can you know, they maybe they may

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<v Speaker 1>decide they want to purchase this brand and they might

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<v Speaker 1>be able to get at a manageable price because of

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<v Speaker 1>the franchise nature of it. You know. That being said,

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<v Speaker 1>there's you know, there isn't the same amount of low

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<v Speaker 1>hanging fruit like there were at at Crispy Cream and

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<v Speaker 1>then at Pete and Cariboo, which were kind of regional

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<v Speaker 1>and struggling to expand. So they don't really have the

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<v Speaker 1>low hanging fruit here with Duncan doughnuts. Um. So if

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<v Speaker 1>they are interested, they may remain patient. You know. Like

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<v Speaker 1>I said, they pay about sixteen to seventeen times off

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<v Speaker 1>for their targets. Uh, Duncan is at fourteen and a

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<v Speaker 1>half times. Um. It may be too rich for this

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<v Speaker 1>their blood at this time. Hey, my cloud want to

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<v Speaker 1>I I know you maybe not primed for, but I've

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<v Speaker 1>been reading your stuff on Sonic and I just find

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<v Speaker 1>this to be a very interesting uh company. Uh, Sonic

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<v Speaker 1>you believe has the opportunity to increase their average unit sales.

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<v Speaker 1>And I'm wondering whether that has anything to do uh

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<v Speaker 1>with at least stable, if not less expensive gasoline prices. Yeah,

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<v Speaker 1>so they think they can do that, uh irrespective of

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<v Speaker 1>what gasoline prices do, I'm And obviously lower gasoline prices

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<v Speaker 1>will give their lower income consumers, um, you know, more

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<v Speaker 1>pocket change and more money to buy Sonics burgers and

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<v Speaker 1>talks and and all that good stuff line maids, you know,

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<v Speaker 1>you name it, um, and it could give them a

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<v Speaker 1>boost should gasoline prices remain low. But Sonic thinks they

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<v Speaker 1>can increase those average una violnes by even without help

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<v Speaker 1>from gasoline. And and what gives them confidence is that,

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<v Speaker 1>you know, their best sites in their best restaurant in

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<v Speaker 1>the best sites are doing significantly higher volumes. So, uh,

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<v Speaker 1>it's to me they may be, you know, maybe getting

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<v Speaker 1>a little bit more comfortable with their restaurants selection methodologies

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<v Speaker 1>and could be giving them the confidence to to set

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<v Speaker 1>such a to set such a lofty goal. Thanks very

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<v Speaker 1>much for spending time with us. Michael Halen is senior

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<v Speaker 1>restaurant analyst for Bloomberg Intelligence.