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Speaker 1: Welcome to Good Game with Sarah Spain, where we're sitting

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Speaker 1: so close to the action at the Billy g And

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Speaker 1: Kingcup we're flinching when an ace looks like it might

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Speaker 1: hop the wall and take us out. It's Thursday, November

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Speaker 1: twenty first, and on today's show, we'll be recapping our

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Speaker 1: incredible trip to Malaga, Spain, the thrilling finals of the

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Speaker 1: Billy Jean Kingcup, and all the bread, cheese and potatoes

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Speaker 1: you can shove in your pie hole in one week plus,

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Speaker 1: we sit down with Elf CMO and President of Key's

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Speaker 1: Soul Care, Corey Marchisoto to talk about how to get

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Speaker 1: brands to invest in women's sports, being bold enough to

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Speaker 1: be first in a space, and the importance of bringing

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Speaker 1: your whole self to work. It's all coming up right

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Speaker 1: after this.

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Speaker 2: Welcome back slices.

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Speaker 1: All the news you need to know is coming to

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Speaker 1: you tomorrow, when we'll also preview this weekend's NWSL Championship.

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Speaker 1: We're probably in the air to London, then Chicago than

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Speaker 1: Kansas City as you're listening to this, But today it's

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Speaker 1: all about the Billy Jean Kingcup and our adventures in Spain. First,

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Speaker 1: the tennis because of the tournament sort of last minute

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Speaker 1: required move from Sevilla to Malaga with just a few

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Speaker 1: months notice. The matches were actually held in this temporary

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Speaker 1: venue next to the larger arena that housed the Davis Cup,

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Speaker 1: which is the men's equivalent that was always scheduled for Meliga,

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Speaker 1: and the temporary arena was different, but it provided a

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Speaker 1: super intimate atmosphere where you could hear a pin drop

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Speaker 1: when it was quiet during play, and then where the

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Speaker 1: drums and trumpets and tambourines and cheers of all the

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Speaker 1: rowdy fans easily filled the place in between points. Truly

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Speaker 1: an incredible and wholly unique tennis scene that kind of

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Speaker 1: had us wondering whether or not we could add a

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Speaker 1: supporter section to every tennis tournament, sort of a less

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Speaker 1: gentleman's game, country club vibe and more Soccer World Cup

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Speaker 1: minus the boobuzelas vibe. I'm guessing some people wouldn't like that.

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Speaker 1: I'm guessing the shusher usher that was louder than the

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Speaker 1: people she was shushing at the event wouldn't agree, But.

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Speaker 2: I don't know.

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Speaker 1: I'm down to spice up the average tennis atorney. After

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Speaker 1: attending this one. I think even in a huge place

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Speaker 1: like the US Open, you could get some of the

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Speaker 1: energy of the Billy gee and Kingcup if you allowed

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Speaker 1: some of the supporter section and instruments, all that other

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Speaker 1: stuff we mentioned in yesterday show.

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Speaker 2: There was this dog in the crowd.

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Speaker 1: I very much recommend having more dogs at tennis matches,

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Speaker 1: regardless or maybe because of the errant barks. It was

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Speaker 1: just funny and it took some of the tension out

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Speaker 1: of those really quiet moments. There were towers of fire

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Speaker 1: marking the player entrances. There were dance breaks. There were

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Speaker 1: merch giveaways during the changeovers, including elf handing out gift

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Speaker 1: bags to the most enthusiastic and impressive dancers, and I

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Speaker 1: will have you know that I apparently did not qualify.

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Speaker 2: No gift bag for me in my dancing.

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Speaker 1: Outside the arena, there was this setup with food trucks

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Speaker 1: and a bar and brand activations ping pong. There was

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Speaker 1: a cool setup of Batirondack chairs in front of a

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Speaker 1: screen playing all the matches, so you didn't have to

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Speaker 1: miss a thing if you were grabbing your nachos and

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Speaker 1: your Victoria Malaga Shandy, super yummy local beer that I

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Speaker 1: had a few of and ELF setup was really cool.

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Speaker 1: As part of those brand activations for a bunch of reasons,

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Speaker 1: they had product giveaways merch They had this hopper full

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Speaker 1: of tennis balls that folks could grab and write their

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Speaker 1: superpower on and then they'd placed them on a wall

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Speaker 1: to stick and make this big tennis ball full of

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Speaker 1: people's superpowers. The best part though, well as Elf had

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Speaker 1: this giant floating tennis ball and it was like right

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Speaker 1: out of the Miley Cyrus wrecking ball video. If you

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Speaker 1: can't picture that, check out my social media accounts and

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Speaker 1: you could see my recreation of Miley being Miley. It

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Speaker 1: was just Spainy being Spainy, minus the undies and the

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Speaker 1: half shirt.

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Speaker 2: I was wearing normal clothes, but I.

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Speaker 1: Was riding that tennis ball like a recon ball. After

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Speaker 1: several days of impeccable matches, including a rematch of this

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Speaker 1: year's French Open final between number two in the world

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Speaker 1: Igaspontek and number four in the world Jasmine Powallini, the

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Speaker 1: finals Wednesday night ended up being last year's runner up Italy,

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Speaker 1: and then they were taking on these surprising upstart Slovakians.

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Speaker 1: They had bounced the US earlier in the tournament and

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Speaker 1: just kept rolling.

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Speaker 2: Before the final matches.

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Speaker 1: ELF Beauty sponsored the first Power of Women's Sports summit,

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Speaker 1: so we got the chance to hear from some incredible

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Speaker 1: speakers BJK Christian Ahmanpor who, by the way, I like

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Speaker 1: literally can't ever see without thinking of Gilmore girls, you.

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Speaker 2: Know, Rory's obsession.

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Speaker 1: Malala Yusefsi unfortunately was supposed to be there but ended

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Speaker 1: up being via zoom, but still so cool to hear

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Speaker 1: from her. Shila Johnson, elf CMO Corey Marcisoto. There was

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Speaker 1: just some really fantastic conversations and insightful panels and some

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Speaker 1: really good stuff. We actually might try to bring some

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Speaker 1: of that audio to you in the future, just because

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Speaker 1: there were some really good conversations that I think the

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Speaker 1: slices would enjoy. To close out the summit, we had

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Speaker 1: this awesome lunch in this beautiful room of the museum

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Speaker 1: and a Flamenco performance which was really cool, and then

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Speaker 1: we got on these buses and headed off to the

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Speaker 1: venue for Italy versus Slovakia in the finals and same

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Speaker 1: format as the rest of the Billy Jean Kingcup singles match,

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Speaker 1: singles match, doubles match doubles match only necessary if neither

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Speaker 1: team can win both of the singles matches.

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Speaker 2: So I sat down.

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Speaker 1: To watch Italy versus Slovakia, and you know, we had

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Speaker 1: gotten in town in time to see both of these

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Speaker 1: teams play their semi final matches, and so it was

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Speaker 1: really cool to see some of the same players and

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Speaker 1: how different the style was against a different opponent. But

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Speaker 1: Lucia Bronzetti ended up being the winner of the first match,

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Speaker 1: taking a point for Italy, which set up our new

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Speaker 1: kind of favorite player. Actually, producer Alex came in already

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Speaker 1: loving Jasmine Pelini, but I hadn't seen as much of her,

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Speaker 1: and now we're all leaving the Billy Jean King Cup

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Speaker 1: kind of having like a new tennis crush because this

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Speaker 1: like five to two powerhouse who's always bouncing around, has

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Speaker 1: crazy hard serves, hits the frick out of the.

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Speaker 2: Ball despite being so small.

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Speaker 1: She's just a little powerhouse, so fun to watch, and

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Speaker 1: her face looks so sweet and innocent unless she's like

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Speaker 1: giving you the stare. Anyway, set her up to be

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Speaker 1: able to be the hero for Team Italy, and she was.

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Speaker 1: She beats Slovakia. As Rebecca's from Cova six two six one.

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Speaker 1: In the second singles match, Italy wins two nothing. No

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Speaker 1: doubles match needed. Everyone storms the court.

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Speaker 2: And you know, we got to hear the Italian.

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Speaker 1: Anthem, we got to see fireworks, confetti, the whole shebang.

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Speaker 1: It was really cool. And the whole finals there was

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Speaker 1: the two supporter sections, the Team Italy with their flags

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Speaker 1: and their chants, and then Team Slovakia who had tambourines

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Speaker 1: and drums and trumpets and all the other good stuff.

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Speaker 1: Also for the first time this tournament, which Alex and

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Speaker 1: I could not believe that this mascot was not roaming

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Speaker 1: the grounds for the entirety of every match, because it

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Speaker 1: is all I wanted to watch, and that was maybe

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Speaker 1: that's why they didn't have the mascot roaming, because everyone

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Speaker 1: would have been distracted. But it's a giant tennis ball

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Speaker 1: with Billy Jean King glasses and a smile and the vibes,

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Speaker 1: even wearing blue like Billy always does. Somebody on my

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Speaker 1: social media when I posted a photo called it Bali

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Speaker 1: Jean King. But I'm obsessed with mascots and this was

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Speaker 1: a great one. Just the tennis ball with the glasses

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Speaker 1: and everything, so good. So, yeah, just this scene was

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Speaker 1: really cool, totally different from a regular tennis match. There's

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Speaker 1: a beautiful VIP suite outside with all the different Spanish

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Speaker 1: foods and wines and live music and stuff to go

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Speaker 1: into and out of in between the matches, and it

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Speaker 1: was just a really cool experience. We even noted that

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Speaker 1: when Team Italy won, the song that they played in

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Speaker 1: celebration alex shehzamed it and it was a Gypsy king's

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Speaker 1: song that was originally an Italian but the Gypsy kings

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Speaker 1: are Spanish, and then they sang the Italian parts Italian

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Speaker 1: and then the chorus in Spanish. Was like this perfect

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Speaker 1: blend of the Italians who were victorious and the Spanish

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Speaker 1: who were hosting. And yeah, it also felt cool that

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Speaker 1: Slovakia was such an underdog in this that even though

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Speaker 1: they didn't win, they still seemed appreciative that they had

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Speaker 1: made it so far. Some of them during the trophy

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Speaker 1: presentation were sort of lined up alongside where Italy was

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Speaker 1: getting the big trophies and they were holding their runner

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Speaker 1: up cups trying to catch the confetti falling from the

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Speaker 1: ceiling in their cups, presumably as some sort of keepsake

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Speaker 1: from the events. So I love a winner and I

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Speaker 1: love a loser that's not as sad as a normal loser.

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Speaker 1: So it was really fun. Alex, hey hop in here.

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Speaker 1: What did you think of the finals? That was like

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Speaker 1: such a different tennis event for me than anything I've

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Speaker 1: been to.

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Speaker 3: Oh, it was so cool.

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Speaker 4: Honestly, it made me think of your interview with Billy

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Speaker 4: Jean King as well as conversation that I had with

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Speaker 4: Renee Stubs. Also shout out to Renee for answering my

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Speaker 4: million tennis questions while I was here, So appreciative of you.

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Speaker 4: But both of them talked about how big a deal

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Speaker 4: this is to win and play for your country, and

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Speaker 4: I heard them say that and I was like, yeah, yeah, yeah.

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Speaker 4: And then seeing Italy win, I was like I get it,

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Speaker 4: Like their joy, their excitement, it just sunk in for me,

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Speaker 4: Like how big a deal it actually is to win

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Speaker 4: this with your country.

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Speaker 1: Yeah, I totally agree. I was also texting Renee questions.

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Speaker 1: They gave the the umpires and the crew medals and

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Speaker 1: I was like, oh my god, I love that. And

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Speaker 1: so I was like, do they always get to the officials,

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Speaker 1: like always get medals at tournaments? And she said the

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Speaker 1: finals umpires usually get a plate or something, and only

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Speaker 1: in the finals of majors and big tournaments.

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Speaker 2: And I kind of love that gesture toward, you know,

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Speaker 2: the folks that are making the calls. Yeah, I agree

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Speaker 2: with you.

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Speaker 1: And I remember when I went to the US Open

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Speaker 1: and heard Lindsay Davenport, who was the captain of the

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Speaker 1: US Billy Jean Kingcup team, and Renee talk about how

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Speaker 1: the rare occasions where you got to be on a

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Speaker 1: team in tennis, instead of the individual mind games and

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Speaker 1: the mental stress of playing for yourself, the feeling of

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Speaker 1: getting to be with the people you're usually playing against

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Speaker 1: and getting to be on a team in a sport

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Speaker 1: that's often so isolating was really.

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Speaker 2: Special for them. And you saw that for sure in

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Speaker 2: this Cup.

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Speaker 4: And I loved it. Afterwards, the venue host was interviewing

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Speaker 4: the Italian players and there were a couple of them

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Speaker 4: that hadn't played, and he was like, so you didn't

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Speaker 4: play as big of a role tonight as you haven't passed,

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Speaker 4: and they.

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Speaker 2: Were so happy.

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Speaker 4: They did not care that they hadn't played. They were

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Speaker 4: still so happy to just be celebrating with their country,

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Speaker 4: which was really cool.

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Speaker 1: Yeah, I had one note for that guy. When he

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Speaker 1: asked the one girl, He's like, so you took a

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Speaker 1: big loss earlier in the week, but your team still advanced.

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Speaker 1: So does does that kind of just get forgotten?

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Speaker 2: I'm like, how.

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Speaker 1: About just like how does it feel to be a

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Speaker 1: part of this or what do you think of your

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Speaker 1: supporter section? Or like how cool to win in front

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Speaker 1: of Billy Jean? And instead he went for the you

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Speaker 1: took a big l have you forgotten about it? No, sir,

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Speaker 1: I haven't forgotten about it, but thanks for bringing it

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Speaker 1: up in the midst of our celebrating.

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Speaker 2: It was a good time.

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Speaker 1: I think the thing that stands out to me the

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Speaker 1: most from this whole time in Spain, I'm hanging out

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Speaker 1: with my husband, going to the tennis all of it

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Speaker 1: is that Alex has never seen friends like what I

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Speaker 1: want to give some context for small Friends doesn't age

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Speaker 1: very well, and if you never watched it the first time,

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Speaker 1: it really won't because you won't even have the nostalgia

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Speaker 1: of the first time around.

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Speaker 2: But still give it a shot. It's sort of like

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Speaker 2: that thing.

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Speaker 1: It's like, we haven't watched that many Seinfelds, but I

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Speaker 1: need to watch enough to make sense of the references

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Speaker 1: that are constantly in pop culture in the world. But

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Speaker 1: the reason that came up is because the last name

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Speaker 1: of the guy who runs like I want to say

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Speaker 1: was like the Italian Tennis Federation or something. His last

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Speaker 1: name was Unagi, and I was like, Unagi. Isn't that

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Speaker 1: like the Friend's episode were Ross explains to Doggie and

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Speaker 1: Alex is like, I've never seen.

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Speaker 4: Friends and I was like what, Okay, So, Sarah, I

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Speaker 4: have to tell you. When I was living in New York,

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Speaker 4: I had this roommate, Adrian, and I was away when

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Speaker 4: she first moved in, and when I came back to

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Speaker 4: the apartment, there was this picture frame around the people

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Speaker 4: on our door, and I was like, this girl has

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Speaker 4: such weird decorating style, like why did she put a

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Speaker 4: picture frame here? And I spent literally a year not

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Speaker 4: asking her about it, not questioning it. I was like,

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Speaker 4: I want to be good friends with this girl, and

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Speaker 4: we were, and then I learned it as friends, so

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Speaker 4: I really shouldn't be Yeah.

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Speaker 1: You really should just to like understand the references and

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Speaker 1: not judge people. But yeah, wow, I mean the things

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Speaker 1: you learned about someone and you actually spend some time

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Speaker 1: with them in person like they've never seen friends. What

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Speaker 1: a time though, What a time, lots more to talk

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Speaker 1: about from our trip to Spain.

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Speaker 2: We got to take a quick break though.

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Speaker 1: When we come back, we cause an elfin racket with

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Speaker 1: Corey Marcisoto. She's the Chief Marketing Officer of ELF Beauty

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Speaker 1: and president of Key's Soul Care. A Pace University alum

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Speaker 1: and master's graduate of the Fashion Institute of Technology, she's

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Speaker 1: helped fuel twenty three consecutive quarters.

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Speaker 2: Of net sales growth at ELF.

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Speaker 1: She's been recognized as one of the most impactful marketers

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Speaker 1: in beauty and fashion, one of the most innovative cmos

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Speaker 1: in the world, a brand genius, and one of the

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Speaker 1: most inspiring women leaders of twenty twenty three plus.

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Speaker 2: She's been known to.

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Speaker 1: Deliver a well placed emphasis, adding F bomb when necessary.

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Speaker 1: It's Corey Marchesota, what's up, Corey bon bonjor we're in Spain?

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Speaker 2: Yes, there we go, buenas Buenas.

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Speaker 1: Yes, you know, I have to admit, as someone whose

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Speaker 1: last name is Spain, you would think I would have

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Speaker 1: picked up a little.

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Speaker 2: Bit more throughout my time in the world, but nope.

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Speaker 2: Although two people so far in Spain have recognized my

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Speaker 2: name and been like Spain like, yes they get it. Okay,

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Speaker 2: So we are in Spain.

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Speaker 1: So first, many thanks to you and Elf for making

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Speaker 1: my on air manifestations payoff here at this Bill Gen

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Speaker 1: King Coup.

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Speaker 2: I was hanging out with you all the US Open.

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Speaker 2: You mentioned Spain for this event and I said that

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Speaker 2: sounds nice. Spain and Spain, we should do that. And

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Speaker 2: here we are.

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Speaker 3: Well, the first time you and I met, we were

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Speaker 3: in can and when we arrived, yessay, were like, you know,

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Speaker 3: this kind of looks like Can. So we've got the

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Speaker 3: palm trees and the beautiful view and the sea and

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Speaker 3: all the inspiration around us, and no bigger inspiration than

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Speaker 3: Billy Jane.

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Speaker 2: King of course, and the bread and the cheese.

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Speaker 3: And the bread and the cheese. And we could go

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Speaker 3: on the Iberiico Ham.

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Speaker 2: It makes me cry.

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Speaker 3: I get tears in my eyes with Iberiico Ham.

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Speaker 2: I cry over the cry over the ham. Good. No,

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Speaker 2: that's going in the next intro the next time you're

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Speaker 2: on the show. She cries over ham.

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Speaker 1: It's Corey. So yeah, you mentioned Billy gen King. Tell

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Speaker 1: us how Elf got involved with Billy Jinking.

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Speaker 3: Elf fundamentally, at its core is about democratizing access. And

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Speaker 3: our company started twenty years ago democratizing access to the

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Speaker 3: best of beauty, and since then we've now been democratizing

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Speaker 3: access to the boardroom, to the sea, to women in sports,

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Speaker 3: to women in power. So you can see this continuing

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Speaker 3: thread of this beautiful tapestry of our ability to democratize

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Speaker 3: access as a symbol of the overlooked, as a voice

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Speaker 3: of the underheard, as a champion of the underdog. And

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Speaker 3: when you put that spirit out into the world, when

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Speaker 3: you send out that frequency, you get back kindred spiritism.

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Speaker 3: And we found that with Billy jan King. So we've

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Speaker 3: been working with her for a couple of years on

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Speaker 3: a number of different things, and it all started with

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Speaker 3: us championing board diversity. So when we set out to

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Speaker 3: do a campaign to put more women in the highest

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Speaker 3: seats of power, we asked ourselves, who could be the

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Speaker 3: biggest symbol of equality, who has done this in other

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Speaker 3: places and spaces that could actually help us carry this torch,

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Speaker 3: and who better than Billy Jean King. And it was

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Speaker 3: really amazing because the first time I had a conversation

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Speaker 3: with her, she was like a ted.

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Speaker 2: Talk She was.

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Speaker 3: Tons of stats my way around. Did you know that

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Speaker 3: ninety six percent of C suite executives played sports? And

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Speaker 3: I was like, I had no idea, but this makes

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Speaker 3: perfect sense. So there is an incredible correlation between the

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Speaker 3: benefit the skills the tools that people gain through sports

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Speaker 3: that then carry through to boardrooms and the highest seats

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Speaker 3: of power.

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Speaker 2: Yeah.

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Speaker 1: Absolutely, And you know companies say those things a lot,

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Speaker 1: these big words and these big ideas, and people like

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Speaker 1: it's makeup right or it's skincare, But there is proof

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Speaker 1: in the putting of the way you organize your leadership

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Speaker 1: teams at ELF and the way you choose to invest,

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Speaker 1: where you want to spend your time, and how you

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Speaker 1: want to bring products to everyday people. And BJK in

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Speaker 1: her past, as you mentioned, has sort of been the

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Speaker 1: symbol of let me look around and see what's not

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Speaker 1: working and who's not being served, and so there is

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Speaker 1: such a kindred spirit there for the messages that you

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Speaker 1: both share this event in particular Billy and Kingcup.

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Speaker 2: Is this the first year that ELF is involved.

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Speaker 3: It is a first year that ELFA is involved, hopefully

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Speaker 3: not the last. When one of the things Billy Jean

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Speaker 3: said to me probably a year and a half ago,

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Speaker 3: or maybe even two years ago. That has stuck with

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Speaker 3: me and rings in my brain every day and is

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Speaker 3: part of the fire that wakes me up every morning.

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Speaker 3: Is she said, even though she's been fighting for women's

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Speaker 3: equality for over seventy years, she finally feels that we're

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Speaker 3: on the precipice of a sea change. And I said, well,

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Speaker 3: what does that actually mean. Tell me more about that,

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Speaker 3: and she said, well, my whole life, I felt like

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Speaker 3: people were doing it because women were a charity. And

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Speaker 3: I finally feel like women are seen as an investment.

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Speaker 3: That is a massive shift. So we feel we are

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Speaker 3: here because women are an investment, and it's an important

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Speaker 3: investment that we're making so that we can make contributions

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Speaker 3: like Billy Jean made to future generations who will find

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Speaker 3: themselves everywhere, who won't think it's weird that that there's

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Speaker 3: a women's cut, They won't think that it's weird that

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Speaker 3: there's a woman's name on the cup. She's the first

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Speaker 3: woman to actually have her name on a cup like this,

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Speaker 3: So for us, it's really important that we're making those

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Speaker 3: investments because those symbols change the future.

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Speaker 1: We talk about that a lot in women's sports, the

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Speaker 1: language around it has changed, and necessarily so, not only

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Speaker 1: because the industry has changed, but also because the message

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Speaker 1: it sends people. When we stop telling people support women's

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Speaker 1: sports as if it's a cause, and we start talking

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Speaker 1: about the economic opportunity of women's sports, it changes people's

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Speaker 1: mindsets about what they're engaging with. And so a lot

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Speaker 1: of times it's those little moments of like, Okay, we

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Speaker 1: need to stop being cheerleaders at this point. Yes, the

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Speaker 1: well has occasionally been poisoned by haters and trolls and

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Speaker 1: people who don't understand, but at this point we have

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Speaker 1: enough positivity that we need to start adding dimension by

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Speaker 1: actually being critical at times, and that allows it to

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Speaker 1: be treated like sport instead of the cheerleading that ultimately

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Speaker 1: leaves out so many layers of intro for fans. And

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Speaker 1: so that changing conversation has been reflected by the investment

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Speaker 1: of companies, and we love talking about the business side

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Speaker 1: on the show, whether that's the way sponsors pitch athletes

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Speaker 1: and teams in leagues content that actually feels like it

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Speaker 1: makes sense as opposed to trying to just jam two

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Speaker 1: things together and tell us we're supportive.

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Speaker 2: Well, it didn't work right.

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Speaker 1: We can read that it wasn't authentic or that you

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Speaker 1: didn't make the play from the beginning to the end

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Speaker 1: and stick with it. We also care about how athletes, teams,

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Speaker 1: and leagues get brands to invest, and that's where you

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Speaker 1: can take us on the inside. So can you tell

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Speaker 1: us if there was specific data or analytics or a

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Speaker 1: pitch that convinced you that the women's sports base was

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Speaker 1: an economic opportunity that ELF couldn't pass up.

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Speaker 3: It's really fascinating because everybody looks at ELF and says

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Speaker 3: that we show up in unexpected places, which in essence

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Speaker 3: is true. But the reality is it makes perfect sense.

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Speaker 3: The opportunity is actually hiding in plain sight. We're just

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Speaker 3: the only ones who are acting on it. So if

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Speaker 3: you think about the Big Game, for example, were looking

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Speaker 3: at where else could elevate its brand awareness, and we're the.

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Speaker 1: Big Game being the football game whose name we can't

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Speaker 1: use without playing them. Okay, that's great where the people

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Speaker 1: are tackling each other and millions are watching and the

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Speaker 1: ads are important.

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Speaker 2: Okay, that one the big game one.

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Speaker 3: Yeah, the big Game. So we looked under the hood

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Speaker 3: to understand the data points, and you have quite a

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Speaker 3: few things that are really bright stars in the sky.

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Speaker 3: You have one hundred and fifteen million people watching, of

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Speaker 3: which seventy five percent of them say the best part

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Speaker 3: is the commercial. So you're like, wow, okay, this is

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Speaker 3: an interesting advertising opportunity. No wonder people spend so much money.

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Speaker 3: But that wasn't the important part. The important part was

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Speaker 3: fifty percent of that audience is women. So now you say, okay, well,

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Speaker 3: who are the commercials and are they speaking to women?

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Speaker 3: And the answer is no.

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Speaker 1: Usually no, We all do like frogs that talk and

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Speaker 1: poppy baby monkeys, but other than that.

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Speaker 2: A lot of message for women.

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Speaker 3: So that was an opportunity hiding in plain sight. No

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Speaker 3: beauty brands are there. They're not speaking to women in

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Speaker 3: a way that are going to make women feel that

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Speaker 3: they are seen, heard, represented in part of this journey.

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Speaker 2: So we paved the path.

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Speaker 3: We came in with a wave maker Jennifer Coolidge, incredible moment,

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Speaker 3: and then after that we're very excited to see that

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Speaker 3: now more brands are coming through, more brands are investing

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Speaker 3: in the fact that the women are there. Then we

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Speaker 3: take the next moment where everybody was shocked that Elf

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Speaker 3: showed up, which is the Indy five hundred, and if

439
00:20:30,480 --> 00:20:32,800
Speaker 3: you look at the Indy five hundreds one hundred and

440
00:20:32,880 --> 00:20:37,560
Speaker 3: eight year history, there's only been nine female drivers. Well,

441
00:20:37,560 --> 00:20:39,400
Speaker 3: it turns out Catherine Leg is one of the most

442
00:20:39,440 --> 00:20:42,480
Speaker 3: amazing humans we've ever met in our lives. And when

443
00:20:42,480 --> 00:20:44,879
Speaker 3: we cross path with her, we said, well, who is

444
00:20:44,920 --> 00:20:48,720
Speaker 3: sponsoring you as the only woman driver in the race,

445
00:20:49,000 --> 00:20:53,239
Speaker 3: And of course it's like oil and gas. So we

446
00:20:53,280 --> 00:20:56,000
Speaker 3: stepped in and said, well, once again, you have three

447
00:20:56,040 --> 00:20:58,320
Speaker 3: hundred and fifty thousand spectators that show up at the

448
00:20:58,320 --> 00:21:01,200
Speaker 3: Indy five hundred. There are no boots on the ground

449
00:21:01,240 --> 00:21:03,480
Speaker 3: that are talking to any of the women, and you're

450
00:21:03,520 --> 00:21:07,199
Speaker 3: talking about half the audience is women. So we not

451
00:21:07,280 --> 00:21:10,120
Speaker 3: only showed up to support Catherine Leg, we showed up

452
00:21:10,160 --> 00:21:15,280
Speaker 3: to support every daughter, wife, aunt, grandma, child, the entire family.

453
00:21:15,440 --> 00:21:18,240
Speaker 3: To create a moment where one we could celebrate the

454
00:21:18,320 --> 00:21:20,960
Speaker 3: nine drivers. So we did a historic view of who

455
00:21:21,040 --> 00:21:24,080
Speaker 3: are these nine incredible women who have paved the way

456
00:21:24,200 --> 00:21:27,560
Speaker 3: for the women of the future, to obviously celebrate Catherine

457
00:21:27,600 --> 00:21:30,439
Speaker 3: Leg and then to also celebrate that it's okay to

458
00:21:30,520 --> 00:21:33,480
Speaker 3: be a woman in sports. And that was another moment

459
00:21:33,520 --> 00:21:35,880
Speaker 3: that brought tears to my eyes when Catherine said to us,

460
00:21:36,520 --> 00:21:38,760
Speaker 3: this is the first time that I've been invited to

461
00:21:38,760 --> 00:21:42,000
Speaker 3: show up as a woman, and she was proud to

462
00:21:42,040 --> 00:21:43,800
Speaker 3: put on a face of makeup and get in that

463
00:21:43,880 --> 00:21:49,439
Speaker 3: car and be a woman. Our activation, not surprisingly, was

464
00:21:49,480 --> 00:21:53,280
Speaker 3: sandwiched between On one side it was oil and the

465
00:21:53,320 --> 00:21:56,640
Speaker 3: other side was waste management, and ours was the one

466
00:21:56,640 --> 00:22:01,320
Speaker 3: that had miles long lines. And I had fathers, grandfathers,

467
00:22:01,480 --> 00:22:04,639
Speaker 3: husbands falling in my arms crying, I shit you not.

468
00:22:04,760 --> 00:22:07,280
Speaker 3: And I was. I literally I never cried so much

469
00:22:07,320 --> 00:22:09,280
Speaker 3: in my career as I did at the Indy five hundred,

470
00:22:09,680 --> 00:22:13,560
Speaker 3: saying We've been coming here as a family for decades.

471
00:22:13,600 --> 00:22:18,400
Speaker 3: It's a religion in Indianapolis. We've never had our daughters, wives,

472
00:22:18,520 --> 00:22:21,960
Speaker 3: sisters be so excited to come here. They've been talking

473
00:22:22,040 --> 00:22:24,000
Speaker 3: about this for months because they knew Elf was going

474
00:22:24,080 --> 00:22:24,440
Speaker 3: to be here.

475
00:22:24,520 --> 00:22:26,200
Speaker 2: Yeah, and that's life.

476
00:22:25,960 --> 00:22:30,120
Speaker 3: Changing for people. So when we think about, well, why

477
00:22:30,160 --> 00:22:31,560
Speaker 3: were we there and does that make sense?

478
00:22:31,600 --> 00:22:32,360
Speaker 2: Of course it does.

479
00:22:32,400 --> 00:22:34,440
Speaker 3: We're there to support the only female driver in the race,

480
00:22:34,480 --> 00:22:36,760
Speaker 3: and we're there to support the fifty percent of the audience.

481
00:22:37,160 --> 00:22:39,080
Speaker 3: So now fast forward, why are we here?

482
00:22:40,080 --> 00:22:40,879
Speaker 2: That makes sense?

483
00:22:41,000 --> 00:22:43,239
Speaker 3: This is part of the latter and the journey of

484
00:22:43,280 --> 00:22:47,320
Speaker 3: saying we're here to make an investment in women, to

485
00:22:47,359 --> 00:22:49,879
Speaker 3: make an investment in women in sports, and to advance

486
00:22:50,000 --> 00:22:52,960
Speaker 3: the causes that Billy Jean started over fifty years ago,

487
00:22:53,000 --> 00:22:56,080
Speaker 3: to make sure that we can support her and carry.

488
00:22:55,760 --> 00:22:56,560
Speaker 2: That torch forward.

489
00:22:57,040 --> 00:23:00,440
Speaker 1: It's so interesting in women's sport too. It starts out

490
00:23:00,440 --> 00:23:05,800
Speaker 1: with this obsession over women's esthetics in a place where

491
00:23:05,800 --> 00:23:07,920
Speaker 1: we wanted it to be a focus on their athleticism,

492
00:23:08,400 --> 00:23:11,639
Speaker 1: and then it flipped and it was this fear of

493
00:23:13,040 --> 00:23:16,640
Speaker 1: all the isms and all the you know, homophobia and

494
00:23:17,080 --> 00:23:20,560
Speaker 1: things like that that caused women to be inauthentic in

495
00:23:20,640 --> 00:23:23,560
Speaker 1: spaces in order to prove that they were super feminine they.

496
00:23:23,440 --> 00:23:24,200
Speaker 2: Just liked sports.

497
00:23:24,720 --> 00:23:26,520
Speaker 1: And now we're getting to a space where it's like

498
00:23:26,560 --> 00:23:30,119
Speaker 1: be whoever you are, be authentically mask presenting, be very feminine,

499
00:23:30,160 --> 00:23:32,600
Speaker 1: wear your makeup on the court, and we're seeing brands

500
00:23:32,600 --> 00:23:35,359
Speaker 1: be able to interface with athletes and fans in a

501
00:23:35,359 --> 00:23:38,240
Speaker 1: way that doesn't feel forced. Because there are players wearing

502
00:23:38,280 --> 00:23:40,159
Speaker 1: makeup on the court and we're watching them play for

503
00:23:40,160 --> 00:23:42,080
Speaker 1: two hours and nothing moves, and we're like, okay, I

504
00:23:42,080 --> 00:23:44,919
Speaker 1: want that I'm not playing two hours of basketball but

505
00:23:44,960 --> 00:23:46,800
Speaker 1: I'm doing stuff that's causing me to sweat, and my

506
00:23:46,880 --> 00:23:48,000
Speaker 1: makeup isn't sticking like that?

507
00:23:48,160 --> 00:23:48,639
Speaker 2: What is that?

508
00:23:48,800 --> 00:23:52,480
Speaker 1: And like it actually feels like an authentic interaction between

509
00:23:52,480 --> 00:23:54,960
Speaker 1: the brand and the athlete, as opposed to before sometimes

510
00:23:54,960 --> 00:23:58,560
Speaker 1: it felt sort of forced because of the ideas that

511
00:23:58,600 --> 00:24:01,040
Speaker 1: we were forcing onto these athletes in these leagues. And

512
00:24:01,080 --> 00:24:04,119
Speaker 1: now there's so many more true representations and so it

513
00:24:04,240 --> 00:24:06,560
Speaker 1: makes sense to have those opportunities.

514
00:24:06,640 --> 00:24:09,000
Speaker 2: And for so long women didn't feel spoken to.

515
00:24:09,000 --> 00:24:11,520
Speaker 1: To your point, we would go to an event and

516
00:24:11,560 --> 00:24:14,080
Speaker 1: there wouldn't be a single you know, get your free shirt.

517
00:24:14,119 --> 00:24:17,560
Speaker 1: It's a double xcel or get you know. I go

518
00:24:17,640 --> 00:24:19,520
Speaker 1: to so many events as a woman in sports and

519
00:24:19,560 --> 00:24:23,399
Speaker 1: the gift bag will be male razor, you know, like

520
00:24:23,560 --> 00:24:27,480
Speaker 1: beard cream, And I'm like, not yet. But I've heard

521
00:24:27,480 --> 00:24:29,800
Speaker 1: the hormones get weird later in life. But you know,

522
00:24:29,840 --> 00:24:32,120
Speaker 1: those moments of like, oh, they see me and I'm

523
00:24:32,160 --> 00:24:34,120
Speaker 1: here and that's so cool that you're doing.

524
00:24:33,960 --> 00:24:37,240
Speaker 3: That well, The hormones definitely will come for you later.

525
00:24:37,480 --> 00:24:40,240
Speaker 1: I've heard about the personal summer too.

526
00:24:40,320 --> 00:24:42,159
Speaker 2: Everyone else is doing well and you're heating up.

527
00:24:42,280 --> 00:24:44,520
Speaker 3: Pretty fascinating. The other thing I will tell you is

528
00:24:44,520 --> 00:24:46,840
Speaker 3: to stick your makeup to your face in all of

529
00:24:46,840 --> 00:24:49,199
Speaker 3: those instances you talked about, You're going to need some

530
00:24:49,240 --> 00:24:51,960
Speaker 3: power grip Primer. That's power Grip Primer is going to

531
00:24:52,119 --> 00:24:54,359
Speaker 3: stick your makeup to your face no matter what sport

532
00:24:54,400 --> 00:24:54,960
Speaker 3: you're playing.

533
00:24:55,640 --> 00:24:56,840
Speaker 2: And it's probably my problem.

534
00:24:56,880 --> 00:24:59,280
Speaker 1: I feel like I'm I feel like Primer's expert level

535
00:24:59,280 --> 00:25:00,520
Speaker 1: makeup and I'm still.

536
00:25:00,320 --> 00:25:03,879
Speaker 2: At beginner level. I'm like, oh, you put something on first.

537
00:25:04,720 --> 00:25:06,600
Speaker 3: You would start with that, and then everything's going to

538
00:25:06,640 --> 00:25:09,080
Speaker 3: stick for the rest of the day. The other thing

539
00:25:09,160 --> 00:25:13,159
Speaker 3: I love that you said is people having the freedom

540
00:25:13,200 --> 00:25:16,159
Speaker 3: to be themselves. And that is something that ELF has

541
00:25:16,200 --> 00:25:18,600
Speaker 3: always represented. And no matter what we do, no matter

542
00:25:18,600 --> 00:25:22,280
Speaker 3: where we go, we invite people to live their bold truth.

543
00:25:22,800 --> 00:25:25,480
Speaker 3: Whatever that is. You want to wear makeup, great, don't.

544
00:25:26,680 --> 00:25:29,919
Speaker 3: We encourage you to be exactly who you are, and

545
00:25:29,960 --> 00:25:34,359
Speaker 3: that starts inside our company. Everybody inside our organization is

546
00:25:34,400 --> 00:25:36,720
Speaker 3: invited to show up as their truest selves. So then

547
00:25:36,760 --> 00:25:39,040
Speaker 3: no matter who we work with on the outside, partners

548
00:25:39,040 --> 00:25:43,879
Speaker 3: at iHeart, Billy jan King, whichever producers they are, commercial,

549
00:25:44,600 --> 00:25:48,840
Speaker 3: we just tell everybody we sent out the ELF signal.

550
00:25:50,400 --> 00:25:53,199
Speaker 3: It brought you to us. We're kindred spirits. We're just

551
00:25:53,240 --> 00:25:57,480
Speaker 3: here to unlock your greatness and that's very different and

552
00:25:57,600 --> 00:26:00,480
Speaker 3: very unique, which is why actually people love working with us.

553
00:26:00,720 --> 00:26:02,440
Speaker 3: And they're always wondering what do you want me to wear?

554
00:26:02,440 --> 00:26:02,880
Speaker 2: What do you want?

555
00:26:02,960 --> 00:26:04,840
Speaker 3: And we're like, what do you want.

556
00:26:04,680 --> 00:26:05,040
Speaker 2: To work right?

557
00:26:05,840 --> 00:26:07,359
Speaker 3: What do you want to put on your face?

558
00:26:07,400 --> 00:26:09,560
Speaker 2: It makes sense, but it's actually not that common place.

559
00:26:09,600 --> 00:26:11,120
Speaker 2: It's not common the.

560
00:26:10,880 --> 00:26:14,040
Speaker 1: Idea of conformity to culture in pursuit of some greatness

561
00:26:14,040 --> 00:26:16,240
Speaker 1: that is actually better achieved when people get to be

562
00:26:16,280 --> 00:26:18,880
Speaker 1: themselves and then do their best work because they're bringing

563
00:26:19,240 --> 00:26:22,360
Speaker 1: that full, one hundred percent authentic self is pretty powerful.

564
00:26:22,960 --> 00:26:25,720
Speaker 1: You've been in leadership for a long time, including eighteen

565
00:26:25,840 --> 00:26:27,560
Speaker 1: years as an executive leader.

566
00:26:27,359 --> 00:26:30,040
Speaker 2: At sheto Well Done.

567
00:26:30,280 --> 00:26:34,960
Speaker 1: Yes, are there leadership strategies or non negotiables that have

568
00:26:35,000 --> 00:26:37,720
Speaker 1: followed you at different stops, regardless of where you worked?

569
00:26:38,280 --> 00:26:41,560
Speaker 3: So many at the top because we don't have hours,

570
00:26:41,600 --> 00:26:45,919
Speaker 3: but we could spend hours on this topic alone. For me,

571
00:26:46,000 --> 00:26:50,359
Speaker 3: it's about being uncompromisingly myself and it does take time

572
00:26:50,600 --> 00:26:52,560
Speaker 3: to get there because to your point, at first you

573
00:26:52,600 --> 00:26:55,400
Speaker 3: have to conform. And I found myself at a very

574
00:26:55,440 --> 00:26:58,120
Speaker 3: young age the only woman in a room full of men,

575
00:26:58,880 --> 00:27:01,159
Speaker 3: and at the early part of that, it was very

576
00:27:01,240 --> 00:27:05,639
Speaker 3: much about listening to understand where was the moment that

577
00:27:05,680 --> 00:27:08,159
Speaker 3: you could break in and break through. And if you

578
00:27:08,400 --> 00:27:11,480
Speaker 3: just try to come in and break through without understanding that,

579
00:27:11,600 --> 00:27:14,520
Speaker 3: it's going to fail. So the key part was what

580
00:27:14,640 --> 00:27:17,280
Speaker 3: room am I in? What moves these people? What do

581
00:27:17,359 --> 00:27:20,080
Speaker 3: I understand about what needs to be true to advance

582
00:27:20,160 --> 00:27:23,880
Speaker 3: the cause, to move the puck forward. So the key

583
00:27:24,000 --> 00:27:29,280
Speaker 3: for me was it's okay to be the only as

584
00:27:29,400 --> 00:27:31,919
Speaker 3: long as you figure out a path to not be

585
00:27:32,040 --> 00:27:35,800
Speaker 3: the only. And I spent so many years being the

586
00:27:35,840 --> 00:27:39,879
Speaker 3: only woman in so many rooms that I needed to

587
00:27:39,960 --> 00:27:41,440
Speaker 3: learn that I wasn't going.

588
00:27:41,280 --> 00:27:44,480
Speaker 2: To just become somebody else because.

589
00:27:44,160 --> 00:27:47,280
Speaker 3: I didn't believe I belonged there, but to step into well,

590
00:27:47,760 --> 00:27:50,000
Speaker 3: how did I end up here? And what more can

591
00:27:50,040 --> 00:27:51,800
Speaker 3: I do to make sure that I advance that forward?

592
00:27:51,880 --> 00:27:54,639
Speaker 3: So the first one is you know, live your bold truth.

593
00:27:54,960 --> 00:27:58,800
Speaker 3: The second one is no your shit, do your damn homework,

594
00:27:59,240 --> 00:28:02,679
Speaker 3: know the number, Understand how to speak the language that

595
00:28:02,800 --> 00:28:06,520
Speaker 3: is going to advance the agenda. And very often times

596
00:28:06,560 --> 00:28:10,560
Speaker 3: I see people come into rooms that can't substantiate the

597
00:28:10,640 --> 00:28:14,840
Speaker 3: reason for making the investment. The reason for investing in

598
00:28:14,880 --> 00:28:17,840
Speaker 3: this cause, the reason for moving this puck across the line,

599
00:28:18,240 --> 00:28:22,959
Speaker 3: and as a financially driven marketer in a business world

600
00:28:22,960 --> 00:28:27,160
Speaker 3: that is predominantly still led by men, that's a critical

601
00:28:27,600 --> 00:28:31,200
Speaker 3: path forward. And the third one is always make sure

602
00:28:31,200 --> 00:28:34,359
Speaker 3: you're training the next generation of people to be able

603
00:28:34,440 --> 00:28:40,040
Speaker 3: to advance and really follow suit in bringing more equality

604
00:28:40,160 --> 00:28:41,960
Speaker 3: into every room that you enter.

605
00:28:42,480 --> 00:28:45,320
Speaker 1: Yeah, you just mentioned I've been banging my head against

606
00:28:45,320 --> 00:28:47,160
Speaker 1: a wall for years on this in women's sports, in

607
00:28:47,200 --> 00:28:48,920
Speaker 1: the sense of like if you send the wrong person

608
00:28:48,960 --> 00:28:51,920
Speaker 1: in to sell it and they're still using antiquated data

609
00:28:52,040 --> 00:28:54,560
Speaker 1: or they are not up to date on the economic opportunity, and.

610
00:28:54,560 --> 00:28:55,400
Speaker 2: Then it doesn't work.

611
00:28:55,800 --> 00:28:59,040
Speaker 1: The product gets blamed as something you can't sell when

612
00:28:59,080 --> 00:29:02,000
Speaker 1: the people selling it are not doing the right thing,

613
00:29:02,120 --> 00:29:04,720
Speaker 1: or the people at the very highest levels who are

614
00:29:04,760 --> 00:29:07,720
Speaker 1: always at the Big Game and not at WNBA All

615
00:29:07,720 --> 00:29:09,720
Speaker 1: Star and not at the Billy Jean King Cup and

616
00:29:09,840 --> 00:29:13,240
Speaker 1: don't understand how activations work in those spaces, then get

617
00:29:13,280 --> 00:29:15,200
Speaker 1: an opportunity, get a pitch and say I don't think

618
00:29:15,200 --> 00:29:16,480
Speaker 1: that's a fit for us, or I don't think we

619
00:29:16,520 --> 00:29:18,200
Speaker 1: can sell that, but they haven't done any of the

620
00:29:18,240 --> 00:29:19,960
Speaker 1: work because they're still in the same spaces that they've

621
00:29:20,000 --> 00:29:21,920
Speaker 1: always been in, doing the same things they've always done,

622
00:29:22,400 --> 00:29:25,000
Speaker 1: and missing out on these massive opportunities that you're speaking to,

623
00:29:25,000 --> 00:29:26,920
Speaker 1: where you're looking at a space and saying, oh, no

624
00:29:26,920 --> 00:29:30,160
Speaker 1: one else is here, not because they shouldn't be, because

625
00:29:30,160 --> 00:29:32,400
Speaker 1: they're not seeing the opportunity.

626
00:29:32,000 --> 00:29:34,200
Speaker 3: Or they don't know how right, they don't know how

627
00:29:34,240 --> 00:29:36,880
Speaker 3: to tection work. It takes work, and it's also a

628
00:29:36,880 --> 00:29:39,080
Speaker 3: little scary when you're the only. And again, if you

629
00:29:39,120 --> 00:29:41,720
Speaker 3: go back to my origin of being the only, I'm

630
00:29:41,760 --> 00:29:45,040
Speaker 3: actually comfortable in that space, like, oh, nobody's here, great,

631
00:29:45,200 --> 00:29:49,200
Speaker 3: perfect opportunity, that's actually an invitation. And if you just

632
00:29:49,280 --> 00:29:51,680
Speaker 3: go back to what you just said about women in sports,

633
00:29:51,760 --> 00:29:53,840
Speaker 3: it's like mind blowing to me that people don't get it.

634
00:29:53,920 --> 00:29:56,560
Speaker 3: So let's just back that up for a second and

635
00:29:56,640 --> 00:30:00,440
Speaker 3: talk numbers. Eighty four percent of all sports fans all

636
00:30:00,480 --> 00:30:04,400
Speaker 3: sports fans say that they're interested in women in sports.

637
00:30:05,080 --> 00:30:07,360
Speaker 3: Of that eighty four percent, over fifty one percent of

638
00:30:07,400 --> 00:30:11,120
Speaker 3: them are men. So people are saying, we want to

639
00:30:11,120 --> 00:30:13,040
Speaker 3: see women in sports, and they say, okay, well, now

640
00:30:13,120 --> 00:30:16,080
Speaker 3: let's go to the next level of data. Where is

641
00:30:16,160 --> 00:30:18,720
Speaker 3: the women in sports like, how would I even access it?

642
00:30:18,760 --> 00:30:19,800
Speaker 2: Is it easy to access?

643
00:30:19,840 --> 00:30:22,720
Speaker 3: The answer to that question is no, because only fifteen

644
00:30:22,720 --> 00:30:26,000
Speaker 3: percent of the broadcast time goes to women in sports,

645
00:30:26,040 --> 00:30:29,200
Speaker 3: and then sponsorship and marketing, as you were mentioning before,

646
00:30:29,320 --> 00:30:32,760
Speaker 3: is less than ten percent. That is an opportunity hiding

647
00:30:32,760 --> 00:30:35,280
Speaker 3: in plain sight. The people know what they want, but

648
00:30:35,360 --> 00:30:38,760
Speaker 3: nobody's delivering it, which is why we partner together with

649
00:30:38,880 --> 00:30:42,160
Speaker 3: iHeart on the Women's Sport Audio Network because the answer

650
00:30:42,280 --> 00:30:45,880
Speaker 3: is so obvious. Give the people what they want. It's

651
00:30:46,000 --> 00:30:50,480
Speaker 3: hiding in plain sight. ELF is probably our biggest superpower

652
00:30:50,960 --> 00:30:54,760
Speaker 3: is listening, understanding what the people want and then giving

653
00:30:54,800 --> 00:30:57,440
Speaker 3: it to them in a meaningful, relevant way.

654
00:30:57,840 --> 00:31:00,800
Speaker 1: Yeah, it makes sense, and I love that you bring

655
00:31:00,840 --> 00:31:03,360
Speaker 1: the numbers because that's what changes minds at the highest

656
00:31:03,440 --> 00:31:06,120
Speaker 1: levels and in the c suites, not the you should

657
00:31:06,120 --> 00:31:07,800
Speaker 1: do this, it's here's how this is going to pay

658
00:31:07,840 --> 00:31:10,080
Speaker 1: off for you and your brand in meaningful ways, especially

659
00:31:10,120 --> 00:31:12,760
Speaker 1: if you invest wisely and over the course of time

660
00:31:12,760 --> 00:31:15,280
Speaker 1: without expecting the same mediate ROI of big or more

661
00:31:15,360 --> 00:31:18,640
Speaker 1: established things that have existed for literal centuries. Which is

662
00:31:18,640 --> 00:31:21,160
Speaker 1: why women's sport is taking these big leaps is mostly

663
00:31:21,240 --> 00:31:25,400
Speaker 1: investments from brands like ELF, So thanks for having us

664
00:31:25,520 --> 00:31:28,760
Speaker 1: here in Spain, and thanks for partnering with one of

665
00:31:28,760 --> 00:31:33,640
Speaker 1: the o g true gods of women's sport, Billy Jean.

666
00:31:34,320 --> 00:31:36,000
Speaker 2: That's when you know you're on the right path.

667
00:31:36,200 --> 00:31:38,320
Speaker 3: Thank you for having us and thank you for being here.

668
00:31:38,360 --> 00:31:40,800
Speaker 3: And we thank Billy Jean King every day for what

669
00:31:40,880 --> 00:31:43,840
Speaker 3: she's brought to the world, not only in sports, but

670
00:31:44,080 --> 00:31:47,000
Speaker 3: the world in general and the championing of equality, and

671
00:31:47,040 --> 00:31:48,480
Speaker 3: we hope to follow in her footsteps.

672
00:31:51,440 --> 00:31:53,120
Speaker 1: We got to pay the bills when we come back,

673
00:31:53,320 --> 00:32:06,760
Speaker 1: Castles and ham welcome back Slices. We are sad to

674
00:32:06,760 --> 00:32:08,720
Speaker 1: say we're wrapping up our time in Spain, but we

675
00:32:08,760 --> 00:32:11,480
Speaker 1: are so grateful to ELF and to Billy Jan King

676
00:32:11,560 --> 00:32:15,479
Speaker 1: for the incredible experience, the good, the bad, and the cheesy.

677
00:32:15,880 --> 00:32:17,720
Speaker 1: And let's start with the good. So first of all,

678
00:32:17,920 --> 00:32:19,600
Speaker 1: so much good. My husband and I came in a

679
00:32:19,600 --> 00:32:22,040
Speaker 1: couple days early and we did this really cool hike.

680
00:32:22,040 --> 00:32:24,480
Speaker 1: It's about an hour from Malaga called the Caminito del

681
00:32:24,560 --> 00:32:27,960
Speaker 1: Rey aka the King's Little Pathway. And if you want

682
00:32:27,960 --> 00:32:30,320
Speaker 1: to see just how little, Google it you can check

683
00:32:30,320 --> 00:32:32,600
Speaker 1: out this super narrow path that we walked along the

684
00:32:32,600 --> 00:32:35,320
Speaker 1: side of the mountains and my husband Brad is mildly

685
00:32:35,320 --> 00:32:37,800
Speaker 1: afraid of heights, and yet we end up doing some

686
00:32:37,920 --> 00:32:41,160
Speaker 1: high up adventure on nearly every single vacation, from climbing

687
00:32:41,160 --> 00:32:43,600
Speaker 1: to Sydney Bridge to walking the glass bottom paths in

688
00:32:43,680 --> 00:32:46,080
Speaker 1: the Swiss Alps. So shout out to Brad.

689
00:32:45,840 --> 00:32:46,600
Speaker 2: For being a trooper.

690
00:32:46,800 --> 00:32:48,880
Speaker 1: We had this super fun group of hikers from all

691
00:32:48,920 --> 00:32:52,520
Speaker 1: over Europe, Norway, Austria, Italy, the UK, Poland. There's people

692
00:32:52,520 --> 00:32:55,000
Speaker 1: from all over in our group and the Poland gow.

693
00:32:55,040 --> 00:32:56,400
Speaker 1: When we were getting ready to do the hike, she

694
00:32:56,440 --> 00:32:58,960
Speaker 1: was wearing a Taylor Swift sweatshirt, and she and our

695
00:32:59,000 --> 00:33:01,800
Speaker 1: Spanish guide and I just started chatting for like twenty

696
00:33:01,880 --> 00:33:05,040
Speaker 1: thirty minutes about which era showed we'd gone to our

697
00:33:05,080 --> 00:33:08,080
Speaker 1: surprise songs, whether or not Travis Kelcey is smart enough

698
00:33:08,120 --> 00:33:08,600
Speaker 1: for Taylor.

699
00:33:09,760 --> 00:33:10,240
Speaker 2: It was fun.

700
00:33:10,320 --> 00:33:13,360
Speaker 1: Tata was bringing the world together. Later on the trip,

701
00:33:13,400 --> 00:33:15,040
Speaker 1: Rat and I also hiked up to a castle in

702
00:33:15,040 --> 00:33:17,880
Speaker 1: Malaga proper. We walked around the old city, drank all

703
00:33:17,960 --> 00:33:20,600
Speaker 1: the coffee and tried to eat as many vegetarian topis

704
00:33:20,600 --> 00:33:21,320
Speaker 1: as we could find.

705
00:33:21,760 --> 00:33:23,520
Speaker 2: So I'm basically made of bread, cheese.

706
00:33:23,320 --> 00:33:25,760
Speaker 1: And potatoes at this point I'm like at least twenty

707
00:33:25,760 --> 00:33:28,840
Speaker 1: five percent spud, which brings us to the bad. Not

708
00:33:28,960 --> 00:33:30,600
Speaker 1: much of it, to be honest, just a little hard

709
00:33:30,640 --> 00:33:33,080
Speaker 1: to find food that isn't spiked with the barrico ham here,

710
00:33:33,400 --> 00:33:35,400
Speaker 1: just some tiny vegetarian props.

711
00:33:35,440 --> 00:33:36,160
Speaker 2: But you won't find me.

712
00:33:36,160 --> 00:33:39,520
Speaker 1: Complaining too much in any place where basically I'm forced

713
00:33:39,560 --> 00:33:43,720
Speaker 1: to indulge in mostly cheese based items. When in Spain, right,

714
00:33:44,960 --> 00:33:47,640
Speaker 1: we had this awesome hotel rooftop with amazing views. We

715
00:33:47,680 --> 00:33:51,360
Speaker 1: went to a Flamenco show which was thrilling and sensual

716
00:33:51,440 --> 00:33:52,719
Speaker 1: and evocative and a motive.

717
00:33:53,040 --> 00:33:54,400
Speaker 2: We went to the Picasto Museum.

718
00:33:54,440 --> 00:33:57,480
Speaker 1: Picasto was born here in Malaga, and that was a

719
00:33:57,520 --> 00:34:01,640
Speaker 1: fantastic look at a talented artist. He is a cruel

720
00:34:01,680 --> 00:34:04,560
Speaker 1: and terrible person according to all accounts. Google it or

721
00:34:04,640 --> 00:34:07,000
Speaker 1: you know, watch Hannah Gadsby's incredible special in the Net.

722
00:34:07,280 --> 00:34:09,920
Speaker 1: But still very cool to see the origins of his work.

723
00:34:10,320 --> 00:34:12,640
Speaker 1: Producer Alex and I finally got to meet in person,

724
00:34:13,320 --> 00:34:15,000
Speaker 1: and we got to hang with Billy Jean King and

725
00:34:15,040 --> 00:34:17,919
Speaker 1: her amazing wife Alana, plus the rest of the great

726
00:34:17,960 --> 00:34:21,080
Speaker 1: BJK Enterprises team. We got to hang with Corey and

727
00:34:21,120 --> 00:34:24,640
Speaker 1: her Elves, the fantastic folks from ELF plus Renee Stubs Tennis,

728
00:34:24,640 --> 00:34:26,879
Speaker 1: great host of the Renee Stubs Tennis podcast right here

729
00:34:26,920 --> 00:34:29,359
Speaker 1: on the Iheartwomen's Sports Network. Super fun to pick her

730
00:34:29,360 --> 00:34:32,000
Speaker 1: brain about tennis. And it was fun to like learn

731
00:34:32,080 --> 00:34:34,080
Speaker 1: a couple things about tennis we didn't know, like Alex

732
00:34:34,120 --> 00:34:36,440
Speaker 1: and everyone's all be googling. We were talking about how

733
00:34:36,480 --> 00:34:38,520
Speaker 1: because the venue is small and the walls were low,

734
00:34:38,640 --> 00:34:40,560
Speaker 1: we would catch a foul ball and then a ball

735
00:34:40,600 --> 00:34:41,240
Speaker 1: like went into.

736
00:34:41,120 --> 00:34:42,520
Speaker 2: The crowd and the guy threw it back and We're like,

737
00:34:42,520 --> 00:34:43,839
Speaker 2: oh my god, why do you throw it back? Keep

738
00:34:43,880 --> 00:34:44,120
Speaker 2: the ball?

739
00:34:44,120 --> 00:34:45,880
Speaker 1: And then Alex googled and it was like, in tennis,

740
00:34:45,880 --> 00:34:47,320
Speaker 1: you're expected to throw the balls.

741
00:34:47,120 --> 00:34:49,080
Speaker 2: Back, and we were like, oh, okay, good to know.

742
00:34:49,480 --> 00:34:51,640
Speaker 1: But it was a successful field trip and honestly a

743
00:34:51,680 --> 00:34:54,760
Speaker 1: great way to get my mind off of November sixth

744
00:34:54,920 --> 00:34:58,520
Speaker 1: and what is to come, what is already happening. I'm

745
00:34:58,560 --> 00:35:00,920
Speaker 1: not ignoring it, y'all. I just needed to let my

746
00:35:00,960 --> 00:35:03,520
Speaker 1: brain rest and power up and get ready for what

747
00:35:03,640 --> 00:35:04,960
Speaker 1: looks to be the fight of our lives.

748
00:35:05,680 --> 00:35:08,840
Speaker 2: So thank you again, alf I really needed that. We

749
00:35:08,920 --> 00:35:09,560
Speaker 2: love that you're listening.

750
00:35:09,640 --> 00:35:11,120
Speaker 1: Slices but we want you to get in the game

751
00:35:11,160 --> 00:35:13,600
Speaker 1: every day too, So here is our good game play

752
00:35:13,600 --> 00:35:14,000
Speaker 1: of the day.

753
00:35:14,280 --> 00:35:16,080
Speaker 2: It's really easy. A'll just find a.

754
00:35:16,040 --> 00:35:18,480
Speaker 1: Spanish spot near you and load up on top Is.

755
00:35:19,160 --> 00:35:20,560
Speaker 1: I don't have a good reason to tell you that.

756
00:35:20,600 --> 00:35:21,920
Speaker 1: I just I don't want to be all alone out

757
00:35:21,920 --> 00:35:24,520
Speaker 1: here with a belly full of patatas brovs, So join me.

758
00:35:24,600 --> 00:35:24,920
Speaker 2: Okay.

759
00:35:25,760 --> 00:35:27,080
Speaker 1: We always love to hear from you, so hit us

760
00:35:27,120 --> 00:35:29,719
Speaker 1: up on email Good game at wondermedianetwork dot com or

761
00:35:29,800 --> 00:35:31,560
Speaker 1: leave us a voicemail at eight seven two two oh

762
00:35:31,560 --> 00:35:32,640
Speaker 1: four fifty seventy.

763
00:35:32,840 --> 00:35:34,680
Speaker 2: Don't forget to subscribe. Rate and review.

764
00:35:34,800 --> 00:35:42,000
Speaker 1: It's easy watch bullfighting rating negativo sinco astray us review

765
00:35:42,719 --> 00:35:45,919
Speaker 1: that shit. Unless you're walking in a ring with zero

766
00:35:46,080 --> 00:35:50,040
Speaker 1: weapons fighting that bull hand to hoof and head to horn,

767
00:35:50,400 --> 00:35:54,160
Speaker 1: then it's not a bullfight. It's animal cruelty, weak sauce

768
00:35:54,160 --> 00:35:58,400
Speaker 1: matadors super weak. Now it's your turn. Rate and Review.

769
00:35:58,680 --> 00:36:01,440
Speaker 1: Thanks for listening, everybody. See tomorrow and case where we'll

770
00:36:01,480 --> 00:36:06,480
Speaker 1: talk all things NWSL Championship. Good game, Corey, good game, Malaga.

771
00:36:06,960 --> 00:36:10,080
Speaker 2: Thank you two loud usher shushers. I just really like

772
00:36:10,120 --> 00:36:11,280
Speaker 2: saying usher shushers.

773
00:36:13,440 --> 00:36:15,760
Speaker 1: Good Game with Sarah Spain is an iHeart women's sports

774
00:36:15,800 --> 00:36:18,799
Speaker 1: production in partnership with Deep Blue Sports and Entertainment. You

775
00:36:18,840 --> 00:36:21,480
Speaker 1: can find us on the iHeartRadio app, Apple Podcasts, or

776
00:36:21,520 --> 00:36:24,840
Speaker 1: wherever you get your podcasts. Production by Wonder Media Network,

777
00:36:25,000 --> 00:36:28,040
Speaker 1: our producers are Alex Azzie and Misha Jones. Our executive

778
00:36:28,080 --> 00:36:31,760
Speaker 1: producers are Christina Everett, Jesse Katz, Jenny Kaplan, and Emily Rudder.

779
00:36:32,040 --> 00:36:35,239
Speaker 1: Our editors are Emily Rudder, Britney Martinez, Grace Lynch, and

780
00:36:35,320 --> 00:36:38,640
Speaker 1: Lindsay Cradowell. Production assistant from Lucy Jones and I'm Your

781
00:36:38,680 --> 00:36:39,640
Speaker 1: Host Sarah Spain