WEBVTT - CES, Boeing, and Bitcoin

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<v Speaker 2>Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney, alongside

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<v Speaker 2>my co host Matt Miller.

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<v Speaker 1>Every business day we bring you interviews from CEOs, market pros,

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<v Speaker 2>All right, let's get out to Vegas to the Craps Table, Bellagio,

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<v Speaker 2>the high Rollers Craft Table, which is where I tend

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<v Speaker 2>to sit. Ed Ludlow's out there ostensibly at the CES

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<v Speaker 2>Converence the Consumer Electronics Show. Wheres I like to call

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<v Speaker 2>it the auto show with some gadgets around it. Edward,

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<v Speaker 2>what's the buzz out there in Vegas this year? Is

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<v Speaker 2>it pretty much AI driven across the board?

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<v Speaker 3>Yeah.

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<v Speaker 4>I put a newsletter or a column out this morning

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<v Speaker 4>saying it's AI everywhere, and not necessarily in the ways

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<v Speaker 4>you'd expect, just almost like you just said, there is

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<v Speaker 4>a heavy automotive presence here, and we can get into that.

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<v Speaker 4>But I think there are two kind of key things

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<v Speaker 4>you're seeing. This kind of abstract conversation around AI and

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<v Speaker 4>particularly generative AI, translate into real world things. So, for example,

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<v Speaker 4>I spent the afternoon yesterday with Walmart, and if you

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<v Speaker 4>are an iOS user, you have an iPhone, you bring

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<v Speaker 4>up your Walmart app. You no longer have to search

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<v Speaker 4>for hot dog buns or beer specifically by brand. What

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<v Speaker 4>you can do is go into their generative AI tool

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<v Speaker 4>and say I am hosting a Super Bowl weekend party,

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<v Speaker 4>what should I buy? And it will list a complete

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<v Speaker 4>shopping cart for you, ready to go. Then you have

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<v Speaker 4>the option to click it. So that's kind of a

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<v Speaker 4>real world manifestation of AI. I know what, who needs that? Actually?

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<v Speaker 2>It works really well for the demo, like the Englishman

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<v Speaker 2>the English DA hosting the Super Bowl party.

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<v Speaker 4>Guys, as you know, I am a fair Weather forty

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<v Speaker 4>nine have no interest, but it's an interesting experiment to do.

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<v Speaker 4>The Other side of it as well, is that there

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<v Speaker 4>are dozens of pieces of consumer devices or hardware where

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<v Speaker 4>the selling point is AI and that looks different in

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<v Speaker 4>different ways.

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<v Speaker 5>Making it easier for us a shop and spend money.

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<v Speaker 5>And so Paul had mentioned about how there's more car

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<v Speaker 5>companies there. Car is a big thing. We spoke yesterday

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<v Speaker 5>about this Goodyear tire that was released. If you could

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<v Speaker 5>tell us a little bit more about this, because I

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<v Speaker 5>hadn't even realized that that EVS really we're and tearing

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<v Speaker 5>those tires a lot faster.

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<v Speaker 6>Yeah.

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<v Speaker 4>Something that happened just before the pandemic is that the

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<v Speaker 4>kind of classic car shows think about the Detroit Auto

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<v Speaker 4>Show or the munich Auto Show had kind of lost

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<v Speaker 4>their shine, and you saw companies choose Ces to be

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<v Speaker 4>the place that they unveiled their EVS four years later.

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<v Speaker 4>That's not necessarily true. Honda did unveil its next generation

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<v Speaker 4>EVS here, and Honda's important right. Many Americans driver Honda

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<v Speaker 4>but when I spoke to the CEO about the plan,

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<v Speaker 4>he basically told me we don't really have a plan.

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<v Speaker 4>We just know that sometime in twenty twenty six, this

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<v Speaker 4>ev concept we've shown you just now may or may

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<v Speaker 4>not appear on US roads, which didn't fill me of confidence.

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<v Speaker 4>And then away from that, it's all about automotive tech,

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<v Speaker 4>think about advanced driver assistance, driving safety, the experience in

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<v Speaker 4>the cockpit. Mercedes were on the show with me yesterday

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<v Speaker 4>and they've brought a virtual assistant into the Mercedes cockpit

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<v Speaker 4>where you literally say to Missilla, I'm driving home. Hey, Mercedes,

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<v Speaker 4>I need to shop. Go to Walmart, put some stuff

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<v Speaker 4>in my basket. By the way, there are other retailers

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<v Speaker 4>and big boxes available other than the Walmart.

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<v Speaker 2>That was just one example, right, So, Ed, I mean,

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<v Speaker 2>it's just I know, I can see from the background

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<v Speaker 2>you're in the exhibit hall here, what's the traffic been

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<v Speaker 2>like there? And kind of what's the makeup of the crowd,

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<v Speaker 2>because when I went, I was surprised at how global

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<v Speaker 2>the attendance really is it this week of people from

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<v Speaker 2>everywhere come to Vegas.

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<v Speaker 4>Yeah, the data gives us a good read on post pandemic,

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<v Speaker 4>business travel, and some insight into the economy. Right there

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<v Speaker 4>are one hundred and thirty thousand, one to three zero

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<v Speaker 4>attendees expected for this year's CEES. That's up from about

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<v Speaker 4>one hundred and fifteen thousand last year, but it's still

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<v Speaker 4>significantly below pre pandemic levels in terms of footfall and attendance.

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<v Speaker 4>The international angle is interesting. One third of all attendees

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<v Speaker 4>this year have come from overseas, and you know, just anecdotally,

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<v Speaker 4>when you fly into to the airport, when you're waiting

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<v Speaker 4>for a taxi, when you are in the casinos, there

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<v Speaker 4>is a real sense that actually there is strong attendance

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<v Speaker 4>this year, strong spend, and that that business travel component

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<v Speaker 4>is back. And when I speak to sources, the reason why,

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<v Speaker 4>it's very clear it's speed dating. And I mean that seriously.

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<v Speaker 4>If you are the CEO of a big company, or

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<v Speaker 4>you are trying to meet with the CEO of a company,

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<v Speaker 4>everyone's in one place for just two days. Get it done.

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<v Speaker 2>That's a great point. And what's the sense of you know,

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<v Speaker 2>one of the things I think a lot of people

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<v Speaker 2>are trying to get a hold of, particularly investors, is

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<v Speaker 2>you know, this AI is such a new growth driver

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<v Speaker 2>for technology. How much of it is incremental spending? Do

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<v Speaker 2>you think, I mean, do you hear companies saying we're

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<v Speaker 2>amping up our tech spending because of AI or is

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<v Speaker 2>it kind of replacing other tech spending? You get any

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<v Speaker 2>sense from the companies out.

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<v Speaker 4>There, Yeah, it's definitely a case of prioritizing rather than

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<v Speaker 4>increasing overall spend. You know, we've seen this particularly on

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<v Speaker 4>cloud spend right where a number of companies will say, okay,

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<v Speaker 4>we have to be involved in AI, so we're adjusting

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<v Speaker 4>the proportion that we're spending on a compute power versus

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<v Speaker 4>data storage for example. There is really interesting ways that

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<v Speaker 4>it manifests itself. Bear with me on this one. I

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<v Speaker 4>spoke to Lorreal CEO Nicola Himus and they have a

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<v Speaker 4>new device, the devices in beauty stores. It registers a

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<v Speaker 4>reading of your skin. And that sounds abstract and silly,

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<v Speaker 4>but the reason that AI is important that they've invested

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<v Speaker 4>in it. They're saying that if you're a human in

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<v Speaker 4>one in a store that's buying a loreal products and

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<v Speaker 4>you go up to the counter and speak to another human,

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<v Speaker 4>there is a nine percent chance that that sales rep

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<v Speaker 4>converts the sale. If you use this AI powered machine.

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<v Speaker 4>Lorel thinks that this chance of a sale increases to

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<v Speaker 4>seventy three percent. Wow, because the AI can give you

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<v Speaker 4>such a convincing read on your face and suggests products

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<v Speaker 4>directly relevant to you. So there is evidence that there's

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<v Speaker 4>kind of very focus spend on how AI can convert

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<v Speaker 4>sales opportunities and boost margins.

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<v Speaker 5>You know, I have to agree with that because if

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<v Speaker 5>I went to a computer and it told me, I've

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<v Speaker 5>had a lot of people in the you know, a

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<v Speaker 5>beauty story that have told me the wrong shade.

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<v Speaker 2>For my face, and I'm out of there looking like

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<v Speaker 2>an orange.

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<v Speaker 7>And and if the.

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<v Speaker 5>Computer told me, I think I might believe it a

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<v Speaker 5>little bit better. Ed wanted to quickly TikTok. A lot

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<v Speaker 5>of companies teaming up with them. Now we're hearing Google

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<v Speaker 5>is doing it to stream those videos from your phone

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<v Speaker 5>to TVs.

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<v Speaker 4>Yeah, so broadly, Google's whole Cees thing was the ability

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<v Speaker 4>to take content from the cell phone stream it to

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<v Speaker 4>the TV. They're taking on Apple's airplane in that respect.

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<v Speaker 4>But the TikTok tie up, God, that's a tongue twister

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<v Speaker 4>is an interesting one because this time a year ago,

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<v Speaker 4>we were lamenting the fate of TikTok in this country,

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<v Speaker 4>that it was going to face seriously regulatory and government scrutiny.

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<v Speaker 4>Now in the space of a week, it has a

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<v Speaker 4>deal with Peloton, and it has a deal with Google

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<v Speaker 4>to amplify the distribution of their content and also TikTok's content,

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<v Speaker 4>And it just shows there's a bit of traction going here.

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<v Speaker 4>And remember, you know, there are a lot of users

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<v Speaker 4>of TikTok in this country who don't necessarily already have

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<v Speaker 4>any interest in that regulatory scrutiny that we reported so

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<v Speaker 4>much on last year.

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<v Speaker 2>Hey, thanks so much for joining us. Great color as always,

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<v Speaker 2>from the floor of the Consumer Electronics Show out in

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<v Speaker 2>Las Vegas, and Ed was just reporting, Boy, everybody is

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<v Speaker 2>out there, not just tech companies, but pretty much every

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<v Speaker 2>CEO is out there because technology impacts their companies one

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<v Speaker 2>way or the other, and they need to be out there.

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<v Speaker 2>Ed Ludlow, he's the host of Bloomberg Technology, is reporting

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<v Speaker 2>live from the event space, the Event Haul out there

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<v Speaker 2>in Las Vegas.

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<v Speaker 8>You're listening to the team Ken's are live program Bloomberg

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<v Speaker 8>Markets weekdays at ten am Eastern.

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<v Speaker 3>On Bloomberg dot Com.

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<v Speaker 8>The iHeartRadio app and the Bloomberg Business app, or listen

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<v Speaker 2>All right, let's talk about Boeing here. This is really interesting.

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<v Speaker 2>I mean, I love this company because I just to me,

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<v Speaker 2>it's always seemed like a real symbol of American engineering

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<v Speaker 2>ingenuity leadership. You think about the amazing fist they have

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<v Speaker 2>out there in Seattle, when you're driving on the highway

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<v Speaker 2>from the SeaTac Airport into Seattle, you just kind of

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<v Speaker 2>pass it by. It's just mile after mile after mile

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<v Speaker 2>of their facilities there and jets all over the place.

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<v Speaker 2>Just amazing. But boy, they've had some real challenges over

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<v Speaker 2>the last really three four five years, and the latest

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<v Speaker 2>being with this seven three seven max jet with a

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<v Speaker 2>side blowing out. George Ferguson, he's the senior Airspace Airline

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<v Speaker 2>analyst for Bloomberg Intelligence. He follows this company very very closely. George,

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<v Speaker 2>what are we hearing from the company today about where

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<v Speaker 2>they are in terms of I guess kind of getting

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<v Speaker 2>these birds back in the air here and maybe you

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<v Speaker 2>know kind of what they're thinking is about what happened.

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<v Speaker 9>So I think we're still waiting to hear from the

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<v Speaker 9>regulator from the FAA an agreement on the inspection plan

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<v Speaker 9>to get the airplanes back back into the air. It's

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<v Speaker 9>a fast moving story, so I don't know that I

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<v Speaker 9>may have missed something in the last couple of minutes,

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<v Speaker 9>but I still don't think we've agreed on an inspection

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<v Speaker 9>plan yet.

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<v Speaker 6>And yesterday, what I.

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<v Speaker 9>Think we heard was it was at all hands meeting,

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<v Speaker 9>you know, we're CEO, Calhun told the employees that, you know,

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<v Speaker 9>they had to sort of own up to their mistakes,

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<v Speaker 9>I guess was what he kind of said. So sounded

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<v Speaker 9>a little bit controit there, but I think that's the

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<v Speaker 9>latest for us. The biggest issue is, well, this spread

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<v Speaker 9>past the seven thirty seven Max nine. If it goes

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<v Speaker 9>and you know, we end up having to park the

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<v Speaker 9>Max eight fleet, that would be a major issue. Right now,

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<v Speaker 9>we don't see that happening. It looks like it's not

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<v Speaker 9>going to interrupt deliveries I think for twenty twenty four

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<v Speaker 9>in the form it is right now, And that's what

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<v Speaker 9>we're watching very closely too, right because if that impacts

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<v Speaker 9>the potential for deliveries, well, if this started to knock

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<v Speaker 9>those down and that changes cash flow, you know, income

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<v Speaker 9>all those all those great audieens that we focus on in.

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<v Speaker 5>The markets, now, George, yesterday we heard from CEO Dave Calhoun.

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<v Speaker 5>He was basically kind of fighting back tears. He was

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<v Speaker 5>kind of owning up to the company's shortcomings. What was

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<v Speaker 5>the reaction to that, What did people think about his reaction?

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<v Speaker 5>And also we haven't heard from the supplier much as well.

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<v Speaker 9>Yeah, I mean the I guess from the supplier.

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<v Speaker 6>This player put.

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<v Speaker 9>Out a press release. I think it was Monday morning. Well,

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<v Speaker 9>you know, Spirit air Systems, the supplier.

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<v Speaker 6>We're not sure that it necessarily happened. It's Spirit Air Systems.

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<v Speaker 9>They do make the fuselage to we do believe they

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<v Speaker 9>put the plug in there, but Boeing may take the

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<v Speaker 9>plug out to load the airplane. So but they seem

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<v Speaker 9>to be much slower in doing much of anything and

0:11:37.320 --> 0:11:39.360
<v Speaker 9>letting Boeing take the lead. I think that's probably fair.

0:11:39.600 --> 0:11:45.920
<v Speaker 9>It's Boeing's airplane, and I think it was interesting to see. Yeah, yeah,

0:11:47.000 --> 0:11:49.440
<v Speaker 9>it's a whole issue. But I think you know, at

0:11:49.480 --> 0:11:52.520
<v Speaker 9>the end of the day, everybody's trying still trying to

0:11:52.520 --> 0:11:56.000
<v Speaker 9>figure out where the problem is, how far it reaches,

0:11:56.280 --> 0:11:59.120
<v Speaker 9>and you know, what the what the financial what the

0:11:59.160 --> 0:12:01.800
<v Speaker 9>travel impact. So there wasn't a lot new in that,

0:12:02.040 --> 0:12:05.000
<v Speaker 9>just that it seemed like maybe he was indicating that

0:12:05.080 --> 0:12:07.479
<v Speaker 9>it was going to be Boeing's fault or Boeing supplier's

0:12:07.480 --> 0:12:08.160
<v Speaker 9>fault at the end.

0:12:08.800 --> 0:12:10.760
<v Speaker 2>So at the end of the day, George, this is

0:12:10.840 --> 0:12:13.400
<v Speaker 2>I mean Boeing's did the name that that's on the

0:12:13.400 --> 0:12:16.520
<v Speaker 2>plane here? I mean, what's the feeling within the aerospace

0:12:16.760 --> 0:12:18.640
<v Speaker 2>circles that you travel in, Georgie? I mean, and no,

0:12:18.720 --> 0:12:21.080
<v Speaker 2>you go to all the air shows, you talk to

0:12:21.120 --> 0:12:25.160
<v Speaker 2>all these buyers, the folks that lease these planes. Does

0:12:25.200 --> 0:12:30.520
<v Speaker 2>Bowling have a real fundamental engineering slash manufacturing problem? Do

0:12:30.559 --> 0:12:30.880
<v Speaker 2>you think?

0:12:32.520 --> 0:12:36.000
<v Speaker 9>I think that sense is in the aerospace circles that

0:12:36.080 --> 0:12:40.720
<v Speaker 9>there is a fundamental problem, you know. In this case,

0:12:40.840 --> 0:12:43.200
<v Speaker 9>I would say it's not so much engineering, right, engineering

0:12:43.240 --> 0:12:47.040
<v Speaker 9>was really around the mcast system. In this case, it's

0:12:47.040 --> 0:12:49.959
<v Speaker 9>a fundamental manufacturing problem. But I mean, those are the

0:12:49.960 --> 0:12:52.240
<v Speaker 9>two most important things they do every day, right They

0:12:52.559 --> 0:12:56.439
<v Speaker 9>engineer aircraft and then they build them and send them

0:12:56.440 --> 0:13:00.360
<v Speaker 9>out into the fleet. But definitely we've had a number

0:13:00.400 --> 0:13:04.640
<v Speaker 9>of problems in the manufacturing process, either at suppliers like Spirit,

0:13:05.960 --> 0:13:07.880
<v Speaker 9>you know, or even up at Boeing we had these

0:13:08.000 --> 0:13:11.360
<v Speaker 9>we had bolts loose on the back of rudders of

0:13:11.720 --> 0:13:14.720
<v Speaker 9>aircraft that came out in the news over the over

0:13:14.760 --> 0:13:18.440
<v Speaker 9>the holidays. It really feels like the stability isn't there

0:13:18.559 --> 0:13:21.439
<v Speaker 9>in the in the build process, and it's something that

0:13:21.520 --> 0:13:24.360
<v Speaker 9>going really needs to get you know it. Really it's

0:13:24.600 --> 0:13:27.160
<v Speaker 9>it's arms around quickly. I mean, I thought they would

0:13:27.200 --> 0:13:30.600
<v Speaker 9>have felt this way midyear last year. Right everyone talking

0:13:30.679 --> 0:13:34.120
<v Speaker 9>supply chain, you'd think they've been digging into spirit air systems,

0:13:34.400 --> 0:13:37.240
<v Speaker 9>digging into all their suppliers to make sure there's stability there.

0:13:37.559 --> 0:13:40.720
<v Speaker 9>It's a very, very challenging process. There are lots of suppliers,

0:13:40.760 --> 0:13:43.080
<v Speaker 9>there are lots of parts that get put together to

0:13:43.080 --> 0:13:46.280
<v Speaker 9>make an airplane. But I think this just just re

0:13:46.440 --> 0:13:49.520
<v Speaker 9>emphasizes the fact that they really have to dig into

0:13:49.520 --> 0:13:52.920
<v Speaker 9>their supply chain and their suppliers and make sure they

0:13:52.920 --> 0:13:55.840
<v Speaker 9>have stability in this manufacturing process if they need this,

0:13:56.000 --> 0:13:58.680
<v Speaker 9>if they want this recovery to continue in the in

0:13:58.679 --> 0:13:59.599
<v Speaker 9>the companies.

0:13:59.320 --> 0:14:00.520
<v Speaker 6>Delivers so joy.

0:14:00.559 --> 0:14:03.080
<v Speaker 5>We've been hearing about this every day, we're hearing some

0:14:03.120 --> 0:14:05.719
<v Speaker 5>more information about it. What is all this bode for

0:14:06.320 --> 0:14:08.719
<v Speaker 5>Boeing's earnings? I mean, how are they doing before and

0:14:09.120 --> 0:14:10.080
<v Speaker 5>how do you expect them to be?

0:14:11.559 --> 0:14:15.400
<v Speaker 9>Yeah, so you know, we were not ready to take

0:14:15.480 --> 0:14:18.199
<v Speaker 9>down the number of deliveries we think they can make

0:14:18.240 --> 0:14:22.240
<v Speaker 9>in twenty twenty four based on what we've seen so far. Again,

0:14:22.360 --> 0:14:25.840
<v Speaker 9>I think if we saw the grounding stretch to the

0:14:25.960 --> 0:14:29.880
<v Speaker 9>max eight that would be very, very concerning. Then I

0:14:29.880 --> 0:14:32.720
<v Speaker 9>think we'd start to think about, you know, what the

0:14:32.760 --> 0:14:35.080
<v Speaker 9>real potential was to get all those deliveries out the door.

0:14:36.160 --> 0:14:38.320
<v Speaker 6>But right now it.

0:14:38.240 --> 0:14:40.040
<v Speaker 9>Does seem to be contained to this fleet of two

0:14:40.080 --> 0:14:41.400
<v Speaker 9>hundred and fifteen airplanes.

0:14:42.280 --> 0:14:43.360
<v Speaker 6>We've heard a couple of.

0:14:43.440 --> 0:14:46.120
<v Speaker 9>Instances where there are other loose bolts, but we haven't

0:14:46.160 --> 0:14:50.800
<v Speaker 9>heard it's absolutely widespread. And the inspection that they need

0:14:50.800 --> 0:14:52.120
<v Speaker 9>to do the last we heard on it was a

0:14:52.160 --> 0:14:56.360
<v Speaker 9>four to eight hour inspection. That's not horrible, something that

0:14:56.400 --> 0:14:58.760
<v Speaker 9>ought to be able to be done in a couple

0:14:58.800 --> 0:15:00.800
<v Speaker 9>of months to get the rest of the fleet again.

0:15:00.800 --> 0:15:03.200
<v Speaker 9>If it stretches from that, everyone will have to take

0:15:03.200 --> 0:15:05.680
<v Speaker 9>out their pencils again and think about what delivers will

0:15:05.720 --> 0:15:08.080
<v Speaker 9>be and that's going to knock down cash flows and

0:15:08.200 --> 0:15:10.360
<v Speaker 9>that's going to knock down profitability and Boeing. If we've

0:15:10.360 --> 0:15:11.120
<v Speaker 9>got to knock it down.

0:15:11.360 --> 0:15:15.080
<v Speaker 2>George, what is our concern here among investors and just

0:15:15.080 --> 0:15:19.600
<v Speaker 2>observers that the federal government, Congress from a regulatory perspective,

0:15:19.640 --> 0:15:21.880
<v Speaker 2>might take a look at Boeing and put it Boeing

0:15:21.880 --> 0:15:22.720
<v Speaker 2>in its sites here.

0:15:23.720 --> 0:15:27.440
<v Speaker 9>I mean Boeings. Sorry, Congress has done at once already.

0:15:27.760 --> 0:15:31.040
<v Speaker 9>They are they are the national aerospace champion. And if

0:15:31.040 --> 0:15:34.080
<v Speaker 9>something is amiss at Boeing, I think it does not

0:15:34.480 --> 0:15:37.160
<v Speaker 9>bode well for America. So I wouldn't be surprised to

0:15:37.160 --> 0:15:39.800
<v Speaker 9>see Congress digging and they take a little bit of time.

0:15:41.120 --> 0:15:42.640
<v Speaker 6>There's even I think even some concern.

0:15:42.720 --> 0:15:45.320
<v Speaker 9>You know, the FAA has had its challenges, it's been

0:15:45.360 --> 0:15:49.560
<v Speaker 9>short staffed, it's had turnover issues, and they've you know,

0:15:49.600 --> 0:15:52.240
<v Speaker 9>they've been maybe a little more intense on some of

0:15:52.280 --> 0:15:54.520
<v Speaker 9>these issues that I guess that's a good thing when

0:15:54.520 --> 0:15:55.840
<v Speaker 9>it comes It's definitely a good thing when it comes

0:15:55.840 --> 0:15:56.400
<v Speaker 9>to safety.

0:15:57.560 --> 0:15:57.800
<v Speaker 6>You know.

0:15:58.400 --> 0:16:01.760
<v Speaker 9>Right now they seem to be I imagine the right way

0:16:01.800 --> 0:16:04.040
<v Speaker 9>to put this is they'll take this as far as

0:16:04.040 --> 0:16:07.280
<v Speaker 9>they think they need to do to preserve their reputation,

0:16:07.440 --> 0:16:10.400
<v Speaker 9>which got mighty to mcass, which maybe you know, which

0:16:10.440 --> 0:16:12.880
<v Speaker 9>may be even further given that.

0:16:12.920 --> 0:16:16.440
<v Speaker 5>History and George yesterday, the chief safety officer. He was

0:16:16.560 --> 0:16:20.800
<v Speaker 5>right alongside the CEO talk about a pressure position. I

0:16:20.800 --> 0:16:24.640
<v Speaker 5>mean his position was created after those two fatal crashes

0:16:24.640 --> 0:16:27.160
<v Speaker 5>about five years ago. So what do you think, what's

0:16:27.160 --> 0:16:28.880
<v Speaker 5>his thought process? What's going through his mind?

0:16:28.880 --> 0:16:29.120
<v Speaker 6>Now?

0:16:31.120 --> 0:16:36.040
<v Speaker 9>You know, I think the supply chain is it's like

0:16:36.080 --> 0:16:39.440
<v Speaker 9>an octopus, and that's got to be the hardest job

0:16:39.560 --> 0:16:43.560
<v Speaker 9>inside inside going right, or inside any company, especially Boeing.

0:16:43.880 --> 0:16:45.800
<v Speaker 9>And I'm sure he's not getting a lot of sleep

0:16:45.840 --> 0:16:48.880
<v Speaker 9>at night thinking about all the different things that can

0:16:48.920 --> 0:16:51.560
<v Speaker 9>go wrong. It's it's like lack of mole, right, And

0:16:51.600 --> 0:16:53.400
<v Speaker 9>my sense is that's what they've been doing. They've been

0:16:53.440 --> 0:16:56.840
<v Speaker 9>finding problems fixing them. And as they do at the

0:16:56.960 --> 0:16:58.760
<v Speaker 9>look they look to the right and there's another one

0:16:58.880 --> 0:17:02.320
<v Speaker 9>rising up that they've got a man, it would be

0:17:02.400 --> 0:17:05.080
<v Speaker 9>nice if they got some stability inside these workforces, you

0:17:05.119 --> 0:17:08.600
<v Speaker 9>know that. I think the turnovers getting better. The longer

0:17:08.640 --> 0:17:11.480
<v Speaker 9>you keep that better turnover, the longer folks are on

0:17:11.520 --> 0:17:15.560
<v Speaker 9>the line getting trained doing the job. You know, numbers

0:17:15.560 --> 0:17:19.120
<v Speaker 9>of repetitions, the better it's going to get. But right now,

0:17:19.119 --> 0:17:21.480
<v Speaker 9>it just looks it looks pretty pretty rough, right, That's

0:17:21.480 --> 0:17:22.359
<v Speaker 9>a really hard job.

0:17:22.520 --> 0:17:24.600
<v Speaker 2>All right, George, thanks so much for joining us. We

0:17:24.600 --> 0:17:28.000
<v Speaker 2>always appreciate getting your insight here on all things aerospace airlines.

0:17:28.000 --> 0:17:30.760
<v Speaker 2>At George Ferguson, he covers the aerospace and airlines industry

0:17:30.760 --> 0:17:33.040
<v Speaker 2>for Bloomberg Intelligence decades of experience.

0:17:33.320 --> 0:17:36.400
<v Speaker 8>You're listening to the tape Can's are live program Bloomberg

0:17:36.480 --> 0:17:40.359
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0:17:40.400 --> 0:17:42.080
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0:17:42.040 --> 0:17:43.359
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0:17:43.400 --> 0:17:46.199
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0:17:46.240 --> 0:17:52.240
<v Speaker 8>flagship New York station. Just say Alexa play Bloomberg eleven thirty.

0:17:52.840 --> 0:17:55.679
<v Speaker 2>So we're trying to show plan sees out in Vegas.

0:17:55.720 --> 0:17:59.080
<v Speaker 2>One hundred and thirty thousand tech geeks get together out

0:17:59.119 --> 0:18:00.840
<v Speaker 2>in Vegas and look at all the new gadgets and

0:18:00.840 --> 0:18:03.320
<v Speaker 2>stuff like that. I've actually done it many, many times.

0:18:03.400 --> 0:18:05.639
<v Speaker 2>It's a lot of fun out there. Boy, there's crowded.

0:18:05.680 --> 0:18:08.240
<v Speaker 2>You got to wait long lines to get taxi.

0:18:08.359 --> 0:18:09.960
<v Speaker 5>Do you go for the tech or for Vegas?

0:18:10.119 --> 0:18:12.720
<v Speaker 2>I'm both, Let's be honest. You know, I go to

0:18:12.720 --> 0:18:14.879
<v Speaker 2>the crafts table Blagie and they know exactly where to

0:18:14.920 --> 0:18:17.159
<v Speaker 2>find me if you're looking for me. We got some

0:18:17.200 --> 0:18:19.880
<v Speaker 2>smart people out there. Mark Davis, Mark Douglas, I'm sorry,

0:18:19.920 --> 0:18:22.520
<v Speaker 2>the CEO of Mountain. We've talked to him a lot

0:18:22.560 --> 0:18:25.160
<v Speaker 2>about the digital advertising space. He's joins us here along

0:18:25.160 --> 0:18:28.440
<v Speaker 2>with Mark Penn, a president at Stagwell and a former

0:18:28.480 --> 0:18:31.520
<v Speaker 2>chief strategy officer at Microsoft. Gentlemen, thanks so much for

0:18:31.960 --> 0:18:35.480
<v Speaker 2>joining us from Vegas. Looks like a pretty staid place

0:18:35.520 --> 0:18:37.360
<v Speaker 2>where you guys are, not typically where you would find

0:18:37.359 --> 0:18:40.439
<v Speaker 2>me if we were doing a live remote. Guys, I

0:18:40.440 --> 0:18:43.040
<v Speaker 2>know you guys kind of have a partnership that you

0:18:43.440 --> 0:18:45.680
<v Speaker 2>recently announced. Talked to us about that.

0:18:47.680 --> 0:18:51.679
<v Speaker 10>Well, I can start. So what we're focused on is

0:18:52.040 --> 0:18:56.119
<v Speaker 10>essentially performance marketing for some of the world's largest brands.

0:18:56.160 --> 0:18:58.119
<v Speaker 10>We've talked about performance marketing a lot, but what do

0:18:58.119 --> 0:19:03.400
<v Speaker 10>you see happening is with the demise of Nielsen brands Essentially,

0:19:03.680 --> 0:19:06.560
<v Speaker 10>you know, want real metrics, they want real targeting.

0:19:06.840 --> 0:19:07.240
<v Speaker 3>They don't.

0:19:07.240 --> 0:19:10.480
<v Speaker 10>They're not happy with just spending hundreds of millions of

0:19:10.480 --> 0:19:13.359
<v Speaker 10>dollars and having no real data and no real control

0:19:13.400 --> 0:19:16.680
<v Speaker 10>over it. So both of us, Mark Penn, his company

0:19:16.960 --> 0:19:21.560
<v Speaker 10>is kind of the premier performance marketing holding company for agencies,

0:19:21.840 --> 0:19:25.040
<v Speaker 10>and obviously you guys know mount ebented performance TV. So

0:19:25.080 --> 0:19:28.560
<v Speaker 10>we're teaming up with an offering geared to directly at

0:19:28.600 --> 0:19:31.320
<v Speaker 10>the world's largest brands to now enter the world of

0:19:31.400 --> 0:19:32.480
<v Speaker 10>performance marketing.

0:19:32.880 --> 0:19:35.920
<v Speaker 2>Hey, Mark, talk to us about Stagwell what you guys

0:19:35.960 --> 0:19:39.600
<v Speaker 2>do there and how you guys can serve advertisers and

0:19:39.680 --> 0:19:43.400
<v Speaker 2>the networks and you know, really kind of help out

0:19:43.400 --> 0:19:44.160
<v Speaker 2>with measurement there.

0:19:45.119 --> 0:19:50.359
<v Speaker 11>Sure you know Stagwell announced dec listed companies. We're uh,

0:19:50.600 --> 0:19:53.760
<v Speaker 11>we manage about five billion dollars of media for our

0:19:53.760 --> 0:19:57.560
<v Speaker 11>clients and so this this partnership is very important to

0:19:57.640 --> 0:20:04.760
<v Speaker 11>extend you know, our performance oriented media into connected TV,

0:20:05.280 --> 0:20:08.439
<v Speaker 11>where Mountain has a real specialty. And also we have

0:20:08.520 --> 0:20:13.199
<v Speaker 11>a series of digital platform products and research communications and

0:20:13.280 --> 0:20:17.200
<v Speaker 11>media which Mountain can take to its primarily small business market.

0:20:17.600 --> 0:20:20.840
<v Speaker 11>So we think this is a win win partnership for

0:20:20.920 --> 0:20:23.720
<v Speaker 11>digital marketers and for both of us in terms of

0:20:23.760 --> 0:20:26.679
<v Speaker 11>the billions of dollars of media that we manage at

0:20:26.680 --> 0:20:27.960
<v Speaker 11>Stague Well, I mean.

0:20:28.480 --> 0:20:32.440
<v Speaker 2>That certainly seems like a solution here to a growing problem,

0:20:32.520 --> 0:20:35.680
<v Speaker 2>because the growing problem is we now consume our media

0:20:35.680 --> 0:20:39.960
<v Speaker 2>on so many different platforms and it's almost impossible, I

0:20:39.960 --> 0:20:43.160
<v Speaker 2>would think, to measure that accurately and you mentioned it talk.

0:20:43.280 --> 0:20:48.040
<v Speaker 2>It's been a huge challenge for Nielsen. So what do

0:20:48.119 --> 0:20:51.840
<v Speaker 2>the brands actually need and what can you guys deliver

0:20:51.960 --> 0:20:54.800
<v Speaker 2>because I got to make sure I'm reaching my audience here.

0:20:55.840 --> 0:20:59.840
<v Speaker 11>Well, brands need results, right, and so the real question

0:20:59.880 --> 0:21:02.800
<v Speaker 11>is how much you invest and how much you kind

0:21:02.800 --> 0:21:05.200
<v Speaker 11>of get back in return. Is it a two to one,

0:21:05.400 --> 0:21:07.960
<v Speaker 11>three to one, four to one, or or you're just

0:21:08.040 --> 0:21:11.439
<v Speaker 11>building your brand right? And so what we have been

0:21:11.520 --> 0:21:15.639
<v Speaker 11>has been more performance oriented, and the primary measurement of

0:21:15.680 --> 0:21:19.159
<v Speaker 11>that is going to be sales. We do have attribution tools,

0:21:19.200 --> 0:21:22.400
<v Speaker 11>We do have location data, so we generally know if

0:21:22.400 --> 0:21:24.920
<v Speaker 11>you've gone to the store or not gone to the store.

0:21:25.760 --> 0:21:27.960
<v Speaker 11>But by and large, Performance Media has a set of

0:21:28.040 --> 0:21:32.879
<v Speaker 11>KPIs which are really rigorous. That means that of the

0:21:32.920 --> 0:21:36.399
<v Speaker 11>two thousand ads that people see a day, we'll be

0:21:36.440 --> 0:21:39.120
<v Speaker 11>able to track how yours do now.

0:21:38.960 --> 0:21:40.040
<v Speaker 2>Mark and mark.

0:21:40.200 --> 0:21:42.880
<v Speaker 5>You're making it easiest for us here the same name.

0:21:43.320 --> 0:21:44.560
<v Speaker 2>You guys are out in the middle of it.

0:21:44.720 --> 0:21:47.560
<v Speaker 5>Sees talked about about some of the things that you're

0:21:47.560 --> 0:21:49.040
<v Speaker 5>seeing there. What are some of the hot items that

0:21:49.359 --> 0:21:49.920
<v Speaker 5>catch your eye?

0:21:51.000 --> 0:21:53.960
<v Speaker 10>They well, I've been on the show floor. I mean

0:21:54.240 --> 0:21:58.679
<v Speaker 10>I honestly the hot topic is AI. But you know,

0:21:58.800 --> 0:22:03.200
<v Speaker 10>AI is just becoming pervasive. It's like electricity one hundred

0:22:03.240 --> 0:22:07.159
<v Speaker 10>years ago. Everything will be electrically powered. Everything will be

0:22:07.560 --> 0:22:11.080
<v Speaker 10>AI powered. So you know, you go to the big boots.

0:22:11.119 --> 0:22:14.080
<v Speaker 10>Some of these booths are like the size of large homes.

0:22:14.240 --> 0:22:18.600
<v Speaker 10>And you see, I know LG had transparent televisions. You

0:22:18.720 --> 0:22:20.880
<v Speaker 10>kind of see the future when you come to see us.

0:22:21.200 --> 0:22:23.800
<v Speaker 10>You don't see the product they're launching today. You see

0:22:23.800 --> 0:22:26.159
<v Speaker 10>what they're going to launch five years from now. And

0:22:26.200 --> 0:22:28.760
<v Speaker 10>there's a lot. I mean, the transparent televisions I think

0:22:28.800 --> 0:22:32.080
<v Speaker 10>are really capturing everyone's attention. Just see through the TV

0:22:32.720 --> 0:22:36.560
<v Speaker 10>and watch and watch television. That's the one that What

0:22:36.600 --> 0:22:38.120
<v Speaker 10>are you gonna do with that one? I know I'm

0:22:38.160 --> 0:22:42.160
<v Speaker 10>not sure, so I have to buy it at.

0:22:42.200 --> 0:22:46.600
<v Speaker 11>Some Uh you know, I think I think this year, Uh,

0:22:47.000 --> 0:22:51.119
<v Speaker 11>I'm going to the floor more intensively this afternoon. But

0:22:51.119 --> 0:22:53.919
<v Speaker 11>but really this year is a year or too early.

0:22:54.600 --> 0:22:56.919
<v Speaker 11>Next year I think it's going to be amazing because

0:22:57.080 --> 0:23:00.359
<v Speaker 11>next year people will have had the time to great

0:23:00.880 --> 0:23:04.280
<v Speaker 11>AI with hardware, and that's where I think you're gonna

0:23:04.280 --> 0:23:08.760
<v Speaker 11>see incredible advance. I think here's people talking AI showing

0:23:08.840 --> 0:23:11.720
<v Speaker 11>some AI, but they haven't really had time to build

0:23:11.760 --> 0:23:16.040
<v Speaker 11>the consumer products that really incorporated it. Next year, I

0:23:16.080 --> 0:23:17.360
<v Speaker 11>believe we'll be spectacular.

0:23:17.480 --> 0:23:21.480
<v Speaker 10>Yeah, agree with that, and I'll bring my transparent TV

0:23:22.000 --> 0:23:24.200
<v Speaker 10>to witness.

0:23:25.480 --> 0:23:27.919
<v Speaker 2>So Hey, Mark doug Leat's talk to us about just

0:23:28.000 --> 0:23:30.439
<v Speaker 2>kind of when you're looking at at the metas of

0:23:30.480 --> 0:23:35.040
<v Speaker 2>the world, the facebooks, the Googles, the Amazons, give us

0:23:35.040 --> 0:23:37.320
<v Speaker 2>a state of the advertising market out there in terms

0:23:37.359 --> 0:23:41.480
<v Speaker 2>of linear versus digital, because we hear the linear television

0:23:41.600 --> 0:23:44.320
<v Speaker 2>is just brutal and it just seems like it's in

0:23:44.440 --> 0:23:47.199
<v Speaker 2>a secular, secular decline.

0:23:47.920 --> 0:23:51.199
<v Speaker 10>Yeah, I mean, I think that's true. One of the

0:23:52.280 --> 0:23:56.359
<v Speaker 10>the number of people watching TV is not changing, and

0:23:56.480 --> 0:24:00.679
<v Speaker 10>so it's the business models of these media companies are

0:24:00.760 --> 0:24:04.120
<v Speaker 10>having to evolve. But the user, the viewers are there,

0:24:04.200 --> 0:24:07.359
<v Speaker 10>the dollars are there. They're having the change how they

0:24:07.359 --> 0:24:10.040
<v Speaker 10>acquire media. That actually, by the way, kind of fits

0:24:10.119 --> 0:24:12.520
<v Speaker 10>right in on what Mark p and I. Penn and

0:24:12.560 --> 0:24:16.560
<v Speaker 10>I are talking about in terms of the brands realize

0:24:16.600 --> 0:24:19.040
<v Speaker 10>this and they're like, Okay, well I'm not going to

0:24:19.080 --> 0:24:21.960
<v Speaker 10>rely on linear data anymore. I want something holistic. I

0:24:22.000 --> 0:24:25.320
<v Speaker 10>think NBC made a really interesting announcement They announced this

0:24:25.400 --> 0:24:28.159
<v Speaker 10>year their goal was sixty percent of all ads that

0:24:28.240 --> 0:24:33.200
<v Speaker 10>they serve NBC on peacocks, CNBC, you know, like NBC Sports.

0:24:33.440 --> 0:24:37.240
<v Speaker 10>They expect those to be now targeted in a digital way,

0:24:37.359 --> 0:24:40.560
<v Speaker 10>in the way that like like Stagwell and Mountain are

0:24:40.720 --> 0:24:43.640
<v Speaker 10>focusing on. And that's a huge announcement. I mean that's

0:24:43.680 --> 0:24:47.080
<v Speaker 10>like they're basically saying, like they expect twenty billion dollars

0:24:47.080 --> 0:24:50.119
<v Speaker 10>in their ad spend to now be digitally targeted across

0:24:50.160 --> 0:24:53.600
<v Speaker 10>linear TV and streaming TV. That's an announcement they made

0:24:53.640 --> 0:24:54.080
<v Speaker 10>this week.

0:24:54.680 --> 0:24:58.040
<v Speaker 2>What is the competitive response from ac Nielsen company, the

0:24:58.080 --> 0:25:02.320
<v Speaker 2>traditional measurement company, the currency for that one hundred billion

0:25:02.359 --> 0:25:03.440
<v Speaker 2>dollar TV business.

0:25:04.040 --> 0:25:08.000
<v Speaker 11>Yeah, people are people continue to seek the holy grail

0:25:08.240 --> 0:25:13.280
<v Speaker 11>of complete measurement, which continues to be somewhat evasive in nature.

0:25:13.359 --> 0:25:17.479
<v Speaker 11>But but again more of it is performance oriented. You

0:25:17.520 --> 0:25:20.280
<v Speaker 11>look at the partnership that we have. The partnership is

0:25:20.320 --> 0:25:24.200
<v Speaker 11>really designed to capture the expanding market in connected TV.

0:25:24.840 --> 0:25:29.680
<v Speaker 11>That really what's happening is linear TV is becoming connected TV. Yeah,

0:25:30.119 --> 0:25:32.560
<v Speaker 11>those people who said they would never ever do ads

0:25:32.600 --> 0:25:36.240
<v Speaker 11>like Netflix, they're doing ads like Amazon. They're doing ads.

0:25:36.520 --> 0:25:40.080
<v Speaker 11>So ads are back all that time which people were

0:25:40.080 --> 0:25:44.280
<v Speaker 11>spending without ads, is coming back to advertise time, and

0:25:44.320 --> 0:25:47.240
<v Speaker 11>that's good for us, good for companies like Stagwell.

0:25:47.000 --> 0:25:49.560
<v Speaker 10>Yeah, I think this mark this year is the start

0:25:49.880 --> 0:25:52.120
<v Speaker 10>of the TV pee. A lot of people don't realize

0:25:52.119 --> 0:25:56.280
<v Speaker 10>the TV industry grows at one percent rate while streaming

0:25:56.320 --> 0:25:59.840
<v Speaker 10>has grown obviously much fast. I think this is ticking

0:25:59.880 --> 0:26:03.440
<v Speaker 10>of the year where the whole industry starts growing again.

0:26:03.280 --> 0:26:05.440
<v Speaker 11>And we're gonna have a big political season. Remember there's

0:26:05.480 --> 0:26:09.200
<v Speaker 11>going to be twelve billion dollars on top of regular

0:26:09.280 --> 0:26:10.160
<v Speaker 11>advertising here.

0:26:10.280 --> 0:26:13.959
<v Speaker 2>And does that still go to primarily local broadcast?

0:26:15.320 --> 0:26:16.360
<v Speaker 6>It is now.

0:26:16.160 --> 0:26:19.720
<v Speaker 11>More distributed across all platforms, but I would still say

0:26:19.720 --> 0:26:22.520
<v Speaker 11>it's more. You know, it used to be about eighty

0:26:22.640 --> 0:26:27.439
<v Speaker 11>percent local broadcast. I think that'll come down more like

0:26:27.600 --> 0:26:31.680
<v Speaker 11>fifty sixty percent, with the forty percent going to as

0:26:31.800 --> 0:26:33.720
<v Speaker 11>local as you can get your digital Yeah.

0:26:33.800 --> 0:26:35.960
<v Speaker 2>All right, guys, all right, thanks so much for joining us,

0:26:35.960 --> 0:26:38.000
<v Speaker 2>both of you, guys, Mark Douglas, president and CEO of

0:26:38.160 --> 0:26:42.359
<v Speaker 2>Mountain and Mark Penn, president of Stagwell, they're out there

0:26:42.400 --> 0:26:46.200
<v Speaker 2>at the CEES, the Consumer Electronics Show out in Las Vegas,

0:26:46.240 --> 0:26:50.640
<v Speaker 2>as is seemingly everybody else in almost every any industry

0:26:50.640 --> 0:26:53.080
<v Speaker 2>that has any kind of technology aspirations one way or

0:26:53.080 --> 0:26:53.360
<v Speaker 2>the other.

0:26:54.000 --> 0:26:57.119
<v Speaker 8>You're listening to the tape cans are live program Bloomberg

0:26:57.200 --> 0:27:01.080
<v Speaker 8>Markets weekdays at ten am Eastern on bloom Radio, tune

0:27:01.119 --> 0:27:04.080
<v Speaker 8>in app, Bloomberg dot Com, and the Bloomberg Business App.

0:27:04.119 --> 0:27:06.919
<v Speaker 8>You can also listen live on Amazon Alexa from our

0:27:06.960 --> 0:27:11.359
<v Speaker 8>flagship New York station. Just say Alexa play Bloomberg eleven thirty.

0:27:13.160 --> 0:27:16.320
<v Speaker 2>I'm looking at bitcoin forty five, four hundred, pretty much

0:27:16.359 --> 0:27:19.320
<v Speaker 2>unchanged on the day. I think today's the day where

0:27:19.320 --> 0:27:21.560
<v Speaker 2>the SEC is going to give us a thumbs up,

0:27:21.600 --> 0:27:27.160
<v Speaker 2>our thumbs down on this spot. Bitcoin ETF, which people

0:27:27.200 --> 0:27:29.960
<v Speaker 2>have been in, particularly the crypto space, are really really

0:27:29.960 --> 0:27:32.040
<v Speaker 2>waiting for it, because that would be a real seal

0:27:32.080 --> 0:27:35.040
<v Speaker 2>of credibility here in the US trading at least. Our

0:27:35.040 --> 0:27:37.560
<v Speaker 2>next guest is all over this stuff, Greg Taylor. He's

0:27:37.600 --> 0:27:41.159
<v Speaker 2>the CIO of Purpose Investments, whose Purpose Investments, Well, Purpose

0:27:41.160 --> 0:27:46.719
<v Speaker 2>Investments launched Purpose Bitcoin ETF, the first direct custody bitcoin

0:27:46.960 --> 0:27:49.760
<v Speaker 2>ETF in the world, in twenty twenty one, and they've

0:27:49.800 --> 0:27:52.879
<v Speaker 2>been managing it ever since. So he knows what's happening here. Hey, Greg,

0:27:53.000 --> 0:27:55.000
<v Speaker 2>I kind of we all got a head fake yesterday.

0:27:55.119 --> 0:27:56.840
<v Speaker 2>First of all, thanks for joining us, Greg. We all

0:27:56.880 --> 0:28:00.600
<v Speaker 2>got a head fake yesterday with the you know X

0:28:00.640 --> 0:28:02.680
<v Speaker 2>whatever it is putting out a tweet that maybe they

0:28:02.680 --> 0:28:05.639
<v Speaker 2>did get the approval then apparently was not. What do

0:28:05.680 --> 0:28:08.560
<v Speaker 2>you expect to happen today with the SEC?

0:28:09.880 --> 0:28:11.639
<v Speaker 6>Yeah, I think the excitement yesterday was kind of on

0:28:11.680 --> 0:28:15.320
<v Speaker 6>brand for crypto surprising age one too much. But I

0:28:15.320 --> 0:28:16.720
<v Speaker 6>think this is a space and at the end of

0:28:16.720 --> 0:28:18.520
<v Speaker 6>the day, it does feel like the SEC has run

0:28:18.560 --> 0:28:20.960
<v Speaker 6>out of reasons not to do this ETF. So it

0:28:21.000 --> 0:28:22.840
<v Speaker 6>does feel like today was today We're going to get

0:28:22.880 --> 0:28:25.280
<v Speaker 6>the approval. It seems like a long time coming. I

0:28:25.359 --> 0:28:27.840
<v Speaker 6>Canada approve the ETF almost three years ago, and I

0:28:27.880 --> 0:28:29.480
<v Speaker 6>think we've had a pretty good track record all the

0:28:29.520 --> 0:28:32.200
<v Speaker 6>way through. So it feels like today is today. We'll

0:28:32.200 --> 0:28:34.800
<v Speaker 6>get the announcement that the SEC has made the approval,

0:28:34.800 --> 0:28:37.359
<v Speaker 6>and I think that's a good stamp of credibility for

0:28:37.400 --> 0:28:38.120
<v Speaker 6>the entire space.

0:28:38.360 --> 0:28:40.920
<v Speaker 5>Now, Greg, take us through this approval process. I mean

0:28:40.960 --> 0:28:43.680
<v Speaker 5>there's a lot of moving parts for that. Can you

0:28:43.680 --> 0:28:44.320
<v Speaker 5>walk us through it?

0:28:45.800 --> 0:28:46.000
<v Speaker 10>Well?

0:28:46.200 --> 0:28:47.720
<v Speaker 6>I think the big thing I can speak to is

0:28:47.760 --> 0:28:50.560
<v Speaker 6>the way the Canadian regulators did and they were really

0:28:50.640 --> 0:28:53.840
<v Speaker 6>trying to make sure that we had a good, safe ecosystem,

0:28:53.880 --> 0:28:57.080
<v Speaker 6>and really when we approved, when we've initially launched it

0:28:57.200 --> 0:28:59.920
<v Speaker 6>or applied for a CRYPTOETF back in that twenty sixteen

0:29:00.560 --> 0:29:03.320
<v Speaker 6>the OSC, the Ontario Securities Commission, declined that at that

0:29:03.400 --> 0:29:05.680
<v Speaker 6>time point in time because they thought the space was

0:29:05.720 --> 0:29:08.400
<v Speaker 6>really not up and ready for it to happen. A

0:29:08.440 --> 0:29:10.880
<v Speaker 6>lot has happened since then, and I think the exchanges

0:29:10.880 --> 0:29:14.040
<v Speaker 6>have gotten better, the whole ecosystem has gotten stronger, and

0:29:14.080 --> 0:29:16.320
<v Speaker 6>when we got our green light to go in February

0:29:16.320 --> 0:29:18.480
<v Speaker 6>twenty twenty one, it was all about working with the

0:29:18.480 --> 0:29:20.720
<v Speaker 6>regulators to show that this is something that you can

0:29:20.840 --> 0:29:23.080
<v Speaker 6>invest in, that it's going to be a lot safer

0:29:23.120 --> 0:29:25.560
<v Speaker 6>for the average investor to get access to this through

0:29:25.720 --> 0:29:28.800
<v Speaker 6>in ETF versus just buying through a crypto exchange. And

0:29:28.840 --> 0:29:31.240
<v Speaker 6>I think that proved out in twenty twenty two when

0:29:31.240 --> 0:29:33.080
<v Speaker 6>we saw a number of exchanges fail and a lot

0:29:33.080 --> 0:29:35.520
<v Speaker 6>of people lost money and had the bad experience in

0:29:35.560 --> 0:29:38.440
<v Speaker 6>the whole crypto ecosystem, but those who had exposure through

0:29:38.480 --> 0:29:42.160
<v Speaker 6>a regulated ETF on a good regulated exchange were able

0:29:42.200 --> 0:29:44.360
<v Speaker 6>to just deal with the price volatility instead of the

0:29:44.400 --> 0:29:45.720
<v Speaker 6>whole financial system claps.

0:29:46.160 --> 0:29:48.480
<v Speaker 2>So Greg, you guys, again you're the ones with the

0:29:48.520 --> 0:29:51.000
<v Speaker 2>experience in this, with your purpose Bitcoin ETF. Talk to

0:29:51.080 --> 0:29:54.120
<v Speaker 2>us about your ETF kind of how has it evolved

0:29:54.160 --> 0:29:56.280
<v Speaker 2>in terms of assets and just kind of how it

0:29:56.360 --> 0:29:59.320
<v Speaker 2>trades and give us some sense of how that's been.

0:30:00.600 --> 0:30:02.760
<v Speaker 6>Yeah, so we've been pretty happy with the whole trading

0:30:03.040 --> 0:30:05.440
<v Speaker 6>assets through it. It's again we're getting close to three years.

0:30:05.720 --> 0:30:08.240
<v Speaker 6>We pretty much traded at NAV the entire time. We

0:30:08.360 --> 0:30:11.080
<v Speaker 6>pretty much traded also with a one penny bit ass spread,

0:30:11.160 --> 0:30:15.080
<v Speaker 6>so keeping very much institutional style investments, and I think

0:30:15.120 --> 0:30:17.440
<v Speaker 6>that's why it's gotten a lot of credibility and a

0:30:17.440 --> 0:30:20.680
<v Speaker 6>lot of attention from both the retail and institutions through

0:30:20.880 --> 0:30:23.680
<v Speaker 6>Canada and rust of the world that are using our product.

0:30:23.800 --> 0:30:25.800
<v Speaker 6>Is a good way to get access to this. We've

0:30:25.840 --> 0:30:28.840
<v Speaker 6>been trading on average around fifteen to twenty million dollars

0:30:28.880 --> 0:30:31.280
<v Speaker 6>a day, but we've also had big days where we've

0:30:31.320 --> 0:30:34.000
<v Speaker 6>had inflows and outflows around one hundred million. And I

0:30:34.040 --> 0:30:36.320
<v Speaker 6>think the big credibility to the system that we've designed

0:30:36.480 --> 0:30:38.760
<v Speaker 6>and done this is that we've not lost a single

0:30:38.800 --> 0:30:41.280
<v Speaker 6>coin through this, and we've also not really impacted the

0:30:41.320 --> 0:30:44.640
<v Speaker 6>market or impacted the way our nav is traded. So

0:30:44.840 --> 0:30:46.840
<v Speaker 6>I think it's all about making sure that your process

0:30:46.840 --> 0:30:49.400
<v Speaker 6>are up and running, and I think it's also dealing

0:30:49.440 --> 0:30:53.040
<v Speaker 6>really with credible counterparties. That's the most important thing we've

0:30:53.040 --> 0:30:57.000
<v Speaker 6>been focusing on is dealing with strong custodians, strong trading partners,

0:30:57.440 --> 0:31:00.000
<v Speaker 6>and not really going forward to something that's easy, because

0:31:00.360 --> 0:31:03.080
<v Speaker 6>this is a volatile sector and I think you really

0:31:03.120 --> 0:31:04.760
<v Speaker 6>want to make sure that people are going to get

0:31:04.920 --> 0:31:06.680
<v Speaker 6>access to it and not have to worry about any

0:31:06.720 --> 0:31:08.120
<v Speaker 6>of the underlying volatility.

0:31:08.280 --> 0:31:10.000
<v Speaker 5>Yeah, I want you to expand on that a bit, Greg,

0:31:10.040 --> 0:31:13.080
<v Speaker 5>So we talked about the crypto landscape in itself. I mean,

0:31:13.120 --> 0:31:14.480
<v Speaker 5>it seemed like it had a pretty good run in

0:31:14.720 --> 0:31:17.040
<v Speaker 5>twenty twenty three. Where do you see it going heading

0:31:17.040 --> 0:31:18.280
<v Speaker 5>into twenty twenty four.

0:31:19.320 --> 0:31:21.240
<v Speaker 6>Well, well, that's the big question. And I think one

0:31:21.280 --> 0:31:23.120
<v Speaker 6>of the things that people are really looking for is

0:31:23.120 --> 0:31:26.360
<v Speaker 6>this bought this US etf to come because really it's

0:31:26.360 --> 0:31:28.640
<v Speaker 6>tough to value bitcoin. I think everyone's trying to come

0:31:28.680 --> 0:31:30.520
<v Speaker 6>up with models and trying to come up with a

0:31:30.520 --> 0:31:33.200
<v Speaker 6>way to look at this versus physical gold or something else.

0:31:33.520 --> 0:31:34.720
<v Speaker 6>But at the end of the day, it comes down

0:31:34.720 --> 0:31:37.280
<v Speaker 6>to supply and demand and demand. We know it is

0:31:37.320 --> 0:31:39.400
<v Speaker 6>really fixed, so it's going to be looking at stories.

0:31:39.560 --> 0:31:42.040
<v Speaker 6>Supply is really fixed, so when you look at demand,

0:31:42.200 --> 0:31:45.880
<v Speaker 6>having bringing in new investors in a US ETF is

0:31:45.920 --> 0:31:48.040
<v Speaker 6>really opening this up to a whole new market. And

0:31:48.080 --> 0:31:50.440
<v Speaker 6>I think when you get that more demand coming back

0:31:50.480 --> 0:31:54.160
<v Speaker 6>into this and people are looking for alternative currencies and

0:31:54.400 --> 0:31:57.720
<v Speaker 6>people are losing interest in US dollars some other VAT currencies,

0:31:58.200 --> 0:32:00.920
<v Speaker 6>having a sleeve of their assets in something like crypto

0:32:01.200 --> 0:32:03.560
<v Speaker 6>could bring in more investors. So I think that could

0:32:03.560 --> 0:32:05.920
<v Speaker 6>be positive for the entire ecosystem and in particular and

0:32:05.960 --> 0:32:08.880
<v Speaker 6>for bitcoin. The next big thing throughout the year is

0:32:08.920 --> 0:32:10.800
<v Speaker 6>the HAVING which is going to come out probably in

0:32:10.880 --> 0:32:13.360
<v Speaker 6>Q two of this year, which is really going to

0:32:13.360 --> 0:32:16.840
<v Speaker 6>be something that takes down the incentive for bitcoin minors again,

0:32:16.920 --> 0:32:19.320
<v Speaker 6>so that will gain the limits supplies. So we could

0:32:19.320 --> 0:32:21.400
<v Speaker 6>be setting up for twenty twenty four that if we

0:32:21.440 --> 0:32:23.760
<v Speaker 6>do have a risk on environment, you've got more people

0:32:23.760 --> 0:32:26.440
<v Speaker 6>looking for access to crypto and also less supply out there,

0:32:26.480 --> 0:32:28.479
<v Speaker 6>so could be setting up for a bulowsh here. But

0:32:28.640 --> 0:32:30.800
<v Speaker 6>as we know, this is a volatile, aastic class and

0:32:30.880 --> 0:32:31.680
<v Speaker 6>anything can happen.

0:32:32.200 --> 0:32:34.480
<v Speaker 2>Greg what do you expect to happen when we get

0:32:34.520 --> 0:32:39.800
<v Speaker 2>the big heavyweight brands like you know, Vanguard and black

0:32:39.880 --> 0:32:42.120
<v Speaker 2>Rock and Kathy Woods Ark, I'm going to get the

0:32:42.160 --> 0:32:45.600
<v Speaker 2>big big names coming in this ETF space. How do

0:32:45.640 --> 0:32:47.480
<v Speaker 2>you think it's going to play out over the coming

0:32:47.520 --> 0:32:48.240
<v Speaker 2>weeks and months.

0:32:49.320 --> 0:32:50.840
<v Speaker 6>Well, at the end of the day, it is going

0:32:50.880 --> 0:32:53.280
<v Speaker 6>to open it up to a whole new sleep investors.

0:32:53.680 --> 0:32:55.840
<v Speaker 6>Our products has going to have been running for almost

0:32:55.840 --> 0:32:57.520
<v Speaker 6>two years, but really at the end of the day,

0:32:58.120 --> 0:32:59.840
<v Speaker 6>over almost three years. But at the end of the day,

0:33:00.120 --> 0:33:02.520
<v Speaker 6>really want to get more US retail investors involved in

0:33:02.560 --> 0:33:05.000
<v Speaker 6>this and that's something that I think this will only help.

0:33:05.080 --> 0:33:07.720
<v Speaker 6>So that should bring in more buyers to the space,

0:33:07.720 --> 0:33:10.440
<v Speaker 6>and that again should add more credibility to the space.

0:33:10.880 --> 0:33:13.360
<v Speaker 6>I think the SEC finally getting around and more comfortable

0:33:13.360 --> 0:33:15.560
<v Speaker 6>the ecosystem again will be a stamp of approval for

0:33:15.600 --> 0:33:18.440
<v Speaker 6>the whole space. So this is a positive development and

0:33:18.560 --> 0:33:20.520
<v Speaker 6>I think should at the end of the day lead

0:33:20.560 --> 0:33:23.960
<v Speaker 6>to further advancements. Maybe the next thing we'll see is

0:33:24.000 --> 0:33:26.720
<v Speaker 6>an ethereum ETF coming down the road, and I think

0:33:26.760 --> 0:33:28.240
<v Speaker 6>that would be good for the space as well.

0:33:28.520 --> 0:33:31.400
<v Speaker 5>Anyway, so does an approval from the sec. Does that

0:33:31.520 --> 0:33:34.440
<v Speaker 5>basically mean that it's a yes for everyone else? I mean,

0:33:34.720 --> 0:33:36.320
<v Speaker 5>what does that mean if they say yes to let's

0:33:36.320 --> 0:33:37.160
<v Speaker 5>say one application.

0:33:38.520 --> 0:33:41.080
<v Speaker 6>Well, I've hard time seeing how they'd approve one and

0:33:41.120 --> 0:33:44.600
<v Speaker 6>not the others because everyone is basically using the same format,

0:33:44.880 --> 0:33:47.040
<v Speaker 6>which is again very similar to where we have with

0:33:47.600 --> 0:33:50.719
<v Speaker 6>similar custodians, with the Gemini and coin Base, and similar

0:33:50.760 --> 0:33:53.680
<v Speaker 6>trading partners and as similar structures. So I think at

0:33:53.720 --> 0:33:55.480
<v Speaker 6>the end of the day they will approve all of

0:33:55.480 --> 0:33:58.160
<v Speaker 6>them versus just one offs and then it's going to

0:33:58.200 --> 0:34:00.520
<v Speaker 6>be as we're seeing a competition see who's going to

0:34:00.520 --> 0:34:03.080
<v Speaker 6>be the one to get into the market share. We

0:34:03.080 --> 0:34:05.160
<v Speaker 6>were fortunate to be the first in Canada and that

0:34:05.280 --> 0:34:08.040
<v Speaker 6>was a good advantage to go, but you really at

0:34:08.040 --> 0:34:10.560
<v Speaker 6>the end of the day then have to deliver. There's

0:34:10.600 --> 0:34:12.600
<v Speaker 6>one thing being first to market, but if you have

0:34:12.760 --> 0:34:15.520
<v Speaker 6>investors a bad experience, then that's something where you can

0:34:15.600 --> 0:34:17.920
<v Speaker 6>lose a lot of credibility and really be a mark

0:34:18.000 --> 0:34:20.799
<v Speaker 6>on the whole ecosystem. So I think what we were

0:34:20.840 --> 0:34:22.160
<v Speaker 6>hoping for is that this is going to be a

0:34:22.200 --> 0:34:24.280
<v Speaker 6>good experience, that there aren't going to be any problems

0:34:24.280 --> 0:34:26.440
<v Speaker 6>in the first day of trading and that would be

0:34:26.480 --> 0:34:28.680
<v Speaker 6>at the end of the day positive for the space.

0:34:29.000 --> 0:34:30.680
<v Speaker 2>At Greg Taylor, thanks so much for joining us. Really

0:34:30.680 --> 0:34:33.520
<v Speaker 2>appreciate it. Greg Taylor, He's the CIO of Purpose Investments

0:34:33.560 --> 0:34:36.160
<v Speaker 2>for the good folks up in Canada. They that came

0:34:36.200 --> 0:34:41.279
<v Speaker 2>out with the world's first direct custody Bitcoin ETF. They

0:34:41.320 --> 0:34:44.000
<v Speaker 2>did that in twenty twenty one, so Canadians ahead of

0:34:44.040 --> 0:34:44.840
<v Speaker 2>the US market.

0:34:44.840 --> 0:34:47.840
<v Speaker 8>Here you're listening to the tape can't our live program

0:34:47.880 --> 0:34:51.840
<v Speaker 8>Bloomberg Markets weekdays at ten am Eastern on Bloomberg Radio,

0:34:52.000 --> 0:34:54.080
<v Speaker 8>the tune in app, Bloomberg dot Com, and.

0:34:54.040 --> 0:34:55.359
<v Speaker 3>The Bloomberg Business App.

0:34:55.400 --> 0:34:58.200
<v Speaker 8>You can also listen live on Amazon Alexa from our

0:34:58.239 --> 0:35:02.200
<v Speaker 8>flagship New York station Alexa playing Bloomberg eleven.

0:35:04.800 --> 0:35:08.719
<v Speaker 2>Right now, let's get back out to Vegas. The high

0:35:08.800 --> 0:35:11.880
<v Speaker 2>rollers table at the Bellagio. Uh Wu jin Ho. He

0:35:11.920 --> 0:35:17.280
<v Speaker 2>covers all the technology stuff for Bloomberg Intelligence. Wooge. First question,

0:35:18.120 --> 0:35:20.279
<v Speaker 2>what hotel you staying at?

0:35:20.880 --> 0:35:26.280
<v Speaker 7>I'm at the Alara which one health and Alarau.

0:35:27.239 --> 0:35:31.040
<v Speaker 2>Trouble all right? All right, Uh, I'm a Bolagio guy

0:35:31.080 --> 0:35:33.680
<v Speaker 2>myself at anyway, good stuff, woo talk to us about

0:35:33.719 --> 0:35:37.520
<v Speaker 2>this deal that we see with HPE and this other

0:35:37.800 --> 0:35:40.400
<v Speaker 2>I mean, does this make sense for that the sector,

0:35:40.440 --> 0:35:43.479
<v Speaker 2>because I know there's a lot of uncertainty out there

0:35:43.719 --> 0:35:46.960
<v Speaker 2>just about you know, kind of what this deal means

0:35:47.840 --> 0:35:49.200
<v Speaker 2>for the companies here.

0:35:50.440 --> 0:35:55.719
<v Speaker 7>Sure. So for for HPE, they've been looking to diversify

0:35:55.760 --> 0:36:00.160
<v Speaker 7>their core computing business for quite some time now. One

0:36:00.160 --> 0:36:02.000
<v Speaker 7>of the things that they've done several years back and

0:36:02.080 --> 0:36:05.560
<v Speaker 7>made the room of acquisition flow start. But that's one

0:36:05.600 --> 0:36:10.239
<v Speaker 7>of the more probable businesses for HPE. In making this

0:36:10.280 --> 0:36:14.920
<v Speaker 7>acquisition with Juniper, they've actually doubled down on networking. The

0:36:14.960 --> 0:36:18.440
<v Speaker 7>networking business is as large as their compute business, and

0:36:18.480 --> 0:36:21.600
<v Speaker 7>the hope over the long term is to drive better

0:36:21.640 --> 0:36:23.400
<v Speaker 7>margin expansion going forward.

0:36:23.640 --> 0:36:25.480
<v Speaker 2>What do you think about the price here is? And

0:36:25.520 --> 0:36:27.160
<v Speaker 2>I guess the bigger issue is is this a good

0:36:27.239 --> 0:36:28.680
<v Speaker 2>use of cash, good use of capital?

0:36:29.560 --> 0:36:31.319
<v Speaker 7>You know, that's a really good question, and I think

0:36:31.360 --> 0:36:35.560
<v Speaker 7>that's one of the reasons why you know, investors were

0:36:36.080 --> 0:36:38.960
<v Speaker 7>not too happy reflected by the share price, right. I

0:36:39.000 --> 0:36:42.760
<v Speaker 7>think there was an expectation of some money coming due

0:36:42.880 --> 0:36:45.759
<v Speaker 7>from the H three C divestia share roughly about three

0:36:45.800 --> 0:36:50.680
<v Speaker 7>billion coming back into better capital returns. Now, now that

0:36:50.840 --> 0:36:55.200
<v Speaker 7>being said, you know, the question is is that you

0:36:55.239 --> 0:36:59.399
<v Speaker 7>know with that fourteen billion dollars used for Juniper, will

0:36:59.400 --> 0:37:02.279
<v Speaker 7>that drive multi full expansion. Let me give you a

0:37:02.280 --> 0:37:06.239
<v Speaker 7>case in point. If you think about traditional Dell, HP

0:37:07.520 --> 0:37:11.000
<v Speaker 7>and HPE, they trade roughly around eight to nine times

0:37:11.040 --> 0:37:15.360
<v Speaker 7>forward arnings. The networking guys on average trade or for

0:37:15.440 --> 0:37:19.560
<v Speaker 7>about fifteen times forward arnings fifteen sixteen times if it

0:37:19.600 --> 0:37:22.439
<v Speaker 7>goes back, If if we start reverting to the mean

0:37:23.880 --> 0:37:26.840
<v Speaker 7>to the two multiples, you could probably get about a

0:37:26.880 --> 0:37:29.920
<v Speaker 7>thirty percent valuation bump if this deal works out for

0:37:30.600 --> 0:37:31.320
<v Speaker 7>HPE's favor.

0:37:32.080 --> 0:37:34.640
<v Speaker 2>Is that the sphere behind you that is very well?

0:37:34.719 --> 0:37:36.680
<v Speaker 7>That is the sphere that is very well. I pick

0:37:36.719 --> 0:37:38.640
<v Speaker 7>this hotel? Yeah, why I pick this hotel?

0:37:39.360 --> 0:37:39.799
<v Speaker 11>Very good?

0:37:39.840 --> 0:37:41.319
<v Speaker 2>I mean I gotta get out there because it looks

0:37:41.800 --> 0:37:44.479
<v Speaker 2>really awesome out there. So anyway, all right, Wou Jinho,

0:37:44.560 --> 0:37:46.640
<v Speaker 2>Thanks Sank for taking some time out there. I'll let

0:37:46.680 --> 0:37:49.080
<v Speaker 2>you get back to the conference floor there.

0:37:50.040 --> 0:37:53.080
<v Speaker 1>Thanks for listening to the Bloomberg Markets podcast. You can

0:37:53.160 --> 0:37:56.880
<v Speaker 1>subscribe and listen to interviews at Apple Podcasts or whatever

0:37:57.040 --> 0:37:58.479
<v Speaker 1>podcast platform you prefer.

0:37:58.880 --> 0:37:59.680
<v Speaker 2>I'm Matt Miller.

0:38:00.040 --> 0:38:03.360
<v Speaker 1>I'm on Twitter at Matt Miller nineteen seventy three and

0:38:03.480 --> 0:38:04.160
<v Speaker 1>I'm Paul Sweeney.

0:38:04.200 --> 0:38:06.800
<v Speaker 2>I'm on Twitter at pt Sweeney. Before the podcast, you

0:38:06.880 --> 0:38:09.239
<v Speaker 2>can always catch us worldwide at Bloomberg Radio.