1 00:00:06,320 --> 00:00:09,480 Speaker 1: Welcome to Trillions. I'm Joel Weber and I'm Eric Beltnis. 2 00:00:09,760 --> 00:00:12,160 Speaker 1: So in this episode, we're gonna spend some time talking 3 00:00:12,200 --> 00:00:15,160 Speaker 1: about what happens when you're ready to put some money 4 00:00:15,200 --> 00:00:18,239 Speaker 1: into an ETF busting out this wallet, tons of big 5 00:00:18,239 --> 00:00:20,600 Speaker 1: bills in it. Okay, I'm ready to put it somewhere. Right, 6 00:00:20,800 --> 00:00:23,400 Speaker 1: what should I be looking at before I make that decision? 7 00:00:23,600 --> 00:00:26,000 Speaker 1: You'd have a checklist for picking any high end item, right, 8 00:00:26,000 --> 00:00:28,920 Speaker 1: and this is no different. There's certain criteria due diligence, 9 00:00:28,960 --> 00:00:30,760 Speaker 1: things you should look for, some of the more important 10 00:00:30,760 --> 00:00:32,479 Speaker 1: than others. But there are many things you can do 11 00:00:32,560 --> 00:00:34,840 Speaker 1: and it's not that hard. But some of the terms 12 00:00:34,880 --> 00:00:36,920 Speaker 1: in E t F DI diligence can be a little frightening, 13 00:00:36,920 --> 00:00:39,200 Speaker 1: a little jargon E. But we have the perfect guy 14 00:00:39,240 --> 00:00:42,159 Speaker 1: here today to help simplify all that. He works for 15 00:00:42,200 --> 00:00:44,600 Speaker 1: the c f r A. His name is Todd Rosenbluth, 16 00:00:45,000 --> 00:00:48,240 Speaker 1: and he's sort of exactly who you are. He's a 17 00:00:48,360 --> 00:00:50,959 Speaker 1: mutual fund and E t F analyst. Yeah, I mean 18 00:00:51,000 --> 00:00:53,600 Speaker 1: he's kind of like me in another world. He works 19 00:00:53,600 --> 00:00:55,440 Speaker 1: at his company. I work at my work competition, but 20 00:00:55,440 --> 00:00:58,880 Speaker 1: we're also Piers. Todd writes really great stuff. I enjoy it. 21 00:00:58,960 --> 00:01:01,520 Speaker 1: I also up push back on it. Sometimes we've had 22 00:01:01,560 --> 00:01:03,880 Speaker 1: some friendly debates. I see Todd all the time on 23 00:01:03,880 --> 00:01:06,880 Speaker 1: the circuit circuit. That's the thing. That's the thing. I 24 00:01:06,920 --> 00:01:09,320 Speaker 1: know that sounds funny, but like there's conferences. You see 25 00:01:09,319 --> 00:01:12,600 Speaker 1: Todd on panels and likewise. So he's the perfect guy 26 00:01:12,720 --> 00:01:15,720 Speaker 1: to help simplify this because that's all he does. And 27 00:01:15,760 --> 00:01:17,960 Speaker 1: I like that he is have a mutual fun background 28 00:01:18,040 --> 00:01:20,360 Speaker 1: because E t F analyists who know the mutual fund 29 00:01:20,400 --> 00:01:22,760 Speaker 1: really well tend to have a richer look at the 30 00:01:22,760 --> 00:01:25,280 Speaker 1: E t F structure. So we're gonna talk about due diligence, 31 00:01:25,440 --> 00:01:28,520 Speaker 1: which let's come up with a better title. How about 32 00:01:28,640 --> 00:01:30,600 Speaker 1: under the hood. It's cliche, but I think in this 33 00:01:30,640 --> 00:01:32,800 Speaker 1: case this is the perfect metaphor. We will go from 34 00:01:32,840 --> 00:01:36,200 Speaker 1: the food store to the car. Right, we got our groceries. 35 00:01:36,200 --> 00:01:42,679 Speaker 1: Now we're in the car. This week's episode. Okay, Todd 36 00:01:42,880 --> 00:01:46,600 Speaker 1: Rosen Blues, thanks for joining us. Good to be here. Thanks, So, Todd, 37 00:01:46,840 --> 00:01:50,800 Speaker 1: who are you? I'm in New York? Go totally? Do 38 00:01:51,000 --> 00:01:53,560 Speaker 1: you want to get So? I head up the E 39 00:01:53,680 --> 00:01:55,840 Speaker 1: t F and mutual fund research for a company called 40 00:01:55,880 --> 00:01:57,920 Speaker 1: c f R A and it's literally called c f 41 00:01:58,000 --> 00:01:59,880 Speaker 1: r A. It is literally called t f A so 42 00:02:00,120 --> 00:02:01,960 Speaker 1: used to the business used to be owned by ms C. 43 00:02:02,120 --> 00:02:05,000 Speaker 1: I uh the name c f A came out with it. 44 00:02:05,280 --> 00:02:07,920 Speaker 1: I'm a former employee of S and P. I ran 45 00:02:08,440 --> 00:02:10,840 Speaker 1: the mutual fund and et F research at c f A. 46 00:02:10,880 --> 00:02:14,040 Speaker 1: I'm a former equity analyst that covered tech and telecom stocks, 47 00:02:14,080 --> 00:02:17,040 Speaker 1: and before that was a mutual fund analyst at the 48 00:02:17,040 --> 00:02:19,800 Speaker 1: company and at Value Line, and for the last seven 49 00:02:19,880 --> 00:02:22,160 Speaker 1: years have been dedicated specifically to E t F s 50 00:02:22,200 --> 00:02:25,600 Speaker 1: and to mutual funds and providing analysis for our n 51 00:02:25,720 --> 00:02:29,160 Speaker 1: clients and and the general public in a range of ETF. So, 52 00:02:29,200 --> 00:02:32,320 Speaker 1: tell me what your day looks like then, So a 53 00:02:32,320 --> 00:02:34,799 Speaker 1: couple of things that are primarily day today. So I'm 54 00:02:34,800 --> 00:02:36,880 Speaker 1: looking at trends that are going on in the marketplace, 55 00:02:36,919 --> 00:02:40,440 Speaker 1: looking at investment ideas, and then trying to explain how 56 00:02:40,520 --> 00:02:43,680 Speaker 1: you can participate in those investment ideas using either an 57 00:02:43,720 --> 00:02:47,079 Speaker 1: E t F and or a mutual fund. Is part 58 00:02:47,080 --> 00:02:48,640 Speaker 1: of what I do. So I typically write about two 59 00:02:48,720 --> 00:02:51,480 Speaker 1: or three articles on a weekly basis that could publish 60 00:02:51,480 --> 00:02:54,960 Speaker 1: for our clients. I'm dealing with reporters, including from Bloomberg 61 00:02:55,000 --> 00:02:56,840 Speaker 1: that are working on their own stories and adding an 62 00:02:56,919 --> 00:03:00,240 Speaker 1: input an independent perspective in that regard. And then we 63 00:03:00,280 --> 00:03:04,040 Speaker 1: have clients so that are subscribing and advisors and retail 64 00:03:04,080 --> 00:03:06,799 Speaker 1: clients that have access to our research and that want 65 00:03:06,840 --> 00:03:09,160 Speaker 1: to hear more or have questions beyond what that is, 66 00:03:09,440 --> 00:03:11,560 Speaker 1: or that possibly want to learn about us before they 67 00:03:11,600 --> 00:03:13,959 Speaker 1: sign up. And then I'm part of those conversations as well. 68 00:03:14,040 --> 00:03:17,320 Speaker 1: You said the word independent. Yes, c f r A 69 00:03:17,520 --> 00:03:21,320 Speaker 1: doesn't offer their own mutual funds or e t F. 70 00:03:21,520 --> 00:03:24,320 Speaker 1: C f R A doesn't have investment banking relationships the 71 00:03:24,360 --> 00:03:27,919 Speaker 1: way that you're Morgan Stanley or Goldman Sachs does. That 72 00:03:28,200 --> 00:03:32,200 Speaker 1: offers research on investment ideas were purely the best ideas 73 00:03:32,360 --> 00:03:35,480 Speaker 1: and from an et F perspective, which is relevant for 74 00:03:35,480 --> 00:03:37,560 Speaker 1: this topic. We have an equal number of e t 75 00:03:37,720 --> 00:03:39,640 Speaker 1: F that we like as a number of e t 76 00:03:39,760 --> 00:03:41,600 Speaker 1: F s that we don't like, So we we cover 77 00:03:41,680 --> 00:03:44,800 Speaker 1: the whole universe. We have about t fs that we 78 00:03:44,840 --> 00:03:48,800 Speaker 1: have an opinion on and roughly in one side of 79 00:03:48,840 --> 00:03:51,400 Speaker 1: the bucket, roughly on the other side, you're not going 80 00:03:51,480 --> 00:03:54,320 Speaker 1: to find that from others that are covering ets often 81 00:03:54,360 --> 00:03:56,440 Speaker 1: want to just tell you what's a good idea. So 82 00:03:56,520 --> 00:03:58,400 Speaker 1: I get Todd's emails, and that's one of the reasons 83 00:03:58,440 --> 00:03:59,880 Speaker 1: I thought he would be a great guest as be 84 00:04:00,000 --> 00:04:04,000 Speaker 1: because Todd is unique from your average et F person 85 00:04:04,080 --> 00:04:06,720 Speaker 1: because a lot of times they get pretty much all 86 00:04:06,800 --> 00:04:09,120 Speaker 1: in on e t F. It's like kool aid city. 87 00:04:09,320 --> 00:04:12,160 Speaker 1: Todd still recommends mutual funds, and he has a reason 88 00:04:12,200 --> 00:04:14,360 Speaker 1: for doing it. He also has a background of mutual 89 00:04:14,400 --> 00:04:17,480 Speaker 1: funds and equities. You can put that together. It makes 90 00:04:17,480 --> 00:04:19,520 Speaker 1: your et F analysis, I think, richer and deeper, and 91 00:04:19,560 --> 00:04:21,240 Speaker 1: I think that's what makes Todd kind of unique. So 92 00:04:21,279 --> 00:04:24,200 Speaker 1: how did you find the e t F? Todd? So 93 00:04:24,240 --> 00:04:26,400 Speaker 1: my company, when I was at S and P, we 94 00:04:26,400 --> 00:04:29,479 Speaker 1: were covering individual stocks. We were seeing the trend that 95 00:04:29,560 --> 00:04:33,160 Speaker 1: investors were looking to invest in e t F s, 96 00:04:33,880 --> 00:04:36,320 Speaker 1: and we wanted to come out in a different perspective. 97 00:04:36,400 --> 00:04:38,000 Speaker 1: So the way that we look at in the way 98 00:04:38,040 --> 00:04:40,200 Speaker 1: we did back now almost ten years ago and we 99 00:04:40,240 --> 00:04:42,600 Speaker 1: continue to do so, is to us and E t 100 00:04:42,720 --> 00:04:45,240 Speaker 1: F is a basket of securities. Whether it's a stock 101 00:04:45,320 --> 00:04:48,719 Speaker 1: ETF it holds Apple and IBM and Facebook and what 102 00:04:48,800 --> 00:04:51,839 Speaker 1: have you. If it holds individual bonds, then you should 103 00:04:51,839 --> 00:04:54,120 Speaker 1: do that as well. So we come at this from 104 00:04:54,160 --> 00:04:56,960 Speaker 1: a perspective that we cover individual stocks. We have by 105 00:04:57,040 --> 00:05:00,800 Speaker 1: hold cell recommendations on individual stocks, and what is going 106 00:05:00,839 --> 00:05:03,160 Speaker 1: to drive an E t F forward is going to 107 00:05:03,279 --> 00:05:05,920 Speaker 1: be what's inside that portfolio. Now, there's other things that 108 00:05:05,960 --> 00:05:08,080 Speaker 1: we use in our research, but so we just really 109 00:05:08,120 --> 00:05:11,360 Speaker 1: took the underlying holdings and formed took the E t 110 00:05:11,480 --> 00:05:14,080 Speaker 1: F rapper and decided to do things that were connected 111 00:05:14,120 --> 00:05:16,120 Speaker 1: to it. Now at the risk of the commercial part 112 00:05:16,120 --> 00:05:18,760 Speaker 1: of it, we use other things that are outside of 113 00:05:18,839 --> 00:05:21,040 Speaker 1: holdings analysis, and I know we'll get into it from 114 00:05:21,040 --> 00:05:22,720 Speaker 1: a due diligence perspective, but there are things that are 115 00:05:22,760 --> 00:05:25,240 Speaker 1: unique to an e t F. It trades on an exchange, 116 00:05:25,320 --> 00:05:28,360 Speaker 1: so there's bid esque spread analysis, you can do it's trades, 117 00:05:28,400 --> 00:05:30,840 Speaker 1: and you can do technical analysis and the rest of 118 00:05:30,880 --> 00:05:32,880 Speaker 1: getting too far in the weeds here, there's things you 119 00:05:32,880 --> 00:05:34,440 Speaker 1: can do that are unique to an e t F 120 00:05:34,520 --> 00:05:37,159 Speaker 1: then you would a mutual fund or an individual stock. 121 00:05:37,839 --> 00:05:41,360 Speaker 1: What was your lightbulb moment that you realized, boy, these 122 00:05:41,360 --> 00:05:45,080 Speaker 1: things are for real. Yeah, well it's you started seeing 123 00:05:45,080 --> 00:05:47,520 Speaker 1: people buying them because it was the way to get 124 00:05:47,520 --> 00:05:50,679 Speaker 1: exposure to a certain trend. So I even remember back 125 00:05:50,720 --> 00:05:52,640 Speaker 1: when I was not an e t F analyst. But 126 00:05:52,640 --> 00:05:56,000 Speaker 1: I remember people before we had to tech boom the 127 00:05:56,040 --> 00:05:59,880 Speaker 1: Triple ques. The power shares product which actually just go 128 00:06:00,040 --> 00:06:02,960 Speaker 1: was by Triple Q. Still, that's how common that name 129 00:06:03,000 --> 00:06:06,040 Speaker 1: has become, which is a NASDAC one. It's the largest 130 00:06:06,040 --> 00:06:08,719 Speaker 1: stocks non financial within a n Aztec. Side of what 131 00:06:08,760 --> 00:06:11,000 Speaker 1: it is, people were buying that, I don't think they 132 00:06:11,080 --> 00:06:13,120 Speaker 1: understood what it wasn't. In fact, I think people still 133 00:06:13,120 --> 00:06:15,280 Speaker 1: think of it as only a tech reality thing. And 134 00:06:15,360 --> 00:06:17,800 Speaker 1: so I just started digging into this, understanding more of 135 00:06:17,839 --> 00:06:19,440 Speaker 1: what it was. And then when S and P got 136 00:06:19,440 --> 00:06:22,839 Speaker 1: back around to looking into this, I was very happy 137 00:06:22,880 --> 00:06:24,760 Speaker 1: to be able to do that because I had that 138 00:06:24,800 --> 00:06:28,919 Speaker 1: background having been a former mutual fund analyst. So before 139 00:06:28,960 --> 00:06:30,600 Speaker 1: you were an E t F analyst, you were a 140 00:06:30,680 --> 00:06:34,080 Speaker 1: mutual fund analyst. So tell me about how you view 141 00:06:34,400 --> 00:06:37,920 Speaker 1: a mutual fund versus in et F. What's that difference like? Yeah, 142 00:06:38,000 --> 00:06:39,960 Speaker 1: So we cover both of them. I head up the 143 00:06:39,960 --> 00:06:42,000 Speaker 1: research for both our E t F business and our 144 00:06:42,080 --> 00:06:45,360 Speaker 1: mutual fund business. We have separate ratings on e t 145 00:06:45,520 --> 00:06:47,880 Speaker 1: F s then mutual funds. There's others that are combining 146 00:06:47,920 --> 00:06:51,000 Speaker 1: that together. We think there's a role for both in 147 00:06:51,080 --> 00:06:53,440 Speaker 1: et F and or a mutual fund in the portfolio, 148 00:06:53,520 --> 00:06:56,840 Speaker 1: whether it's actively managed or not so passively managed and 149 00:06:56,920 --> 00:07:00,279 Speaker 1: index based, but the things that you need to focus 150 00:07:00,279 --> 00:07:03,720 Speaker 1: on are different. So we don't believe the past performance 151 00:07:03,800 --> 00:07:05,599 Speaker 1: of an e t F is going to give you 152 00:07:05,720 --> 00:07:07,600 Speaker 1: much insight as to where is it going to go 153 00:07:08,320 --> 00:07:11,000 Speaker 1: uh in the future. So there's no there's no disrespect 154 00:07:11,000 --> 00:07:14,040 Speaker 1: to anybody who's running an e t F portfolio or 155 00:07:14,080 --> 00:07:16,800 Speaker 1: running an e t F itself that's tracking the SMP 156 00:07:16,880 --> 00:07:19,360 Speaker 1: five index or the m s c I e F 157 00:07:19,440 --> 00:07:22,560 Speaker 1: index or what have you. But their job is to 158 00:07:22,640 --> 00:07:24,800 Speaker 1: track that index, and they're pretty good at probably doing that. 159 00:07:24,840 --> 00:07:27,440 Speaker 1: But there isn't the same skill set in picking stocks, 160 00:07:27,480 --> 00:07:30,280 Speaker 1: buying a new when things are falling in value, or 161 00:07:30,320 --> 00:07:33,920 Speaker 1: spotting new trends in that regard. So whereas we use 162 00:07:34,000 --> 00:07:37,480 Speaker 1: a performance track record in mutual fund research at c 163 00:07:37,680 --> 00:07:40,600 Speaker 1: f A, we don't really on that for our e 164 00:07:40,720 --> 00:07:42,920 Speaker 1: t F research. The SMP five hundred is going to 165 00:07:43,000 --> 00:07:46,720 Speaker 1: be up roughly this year, it's unlikely to do that 166 00:07:46,800 --> 00:07:49,960 Speaker 1: in two thousand and eighteen, and and whether or not 167 00:07:50,080 --> 00:07:52,640 Speaker 1: it did well this year really should have no bearing 168 00:07:52,640 --> 00:07:54,840 Speaker 1: on how well it did going forward. People aren't buying 169 00:07:55,240 --> 00:07:57,040 Speaker 1: e t s that way anymore, and we don't do 170 00:07:57,120 --> 00:07:58,720 Speaker 1: research there. One the thing I do you want to 171 00:07:58,720 --> 00:08:01,160 Speaker 1: talk about here is sort of what an e T 172 00:08:01,320 --> 00:08:04,160 Speaker 1: F does, right, because it tracks an index, right, so 173 00:08:04,400 --> 00:08:07,720 Speaker 1: when you're evaluating them, can you talk about how you 174 00:08:07,760 --> 00:08:10,960 Speaker 1: look at that index? Right? So what we're doing in 175 00:08:11,040 --> 00:08:14,040 Speaker 1: part is less looking at the index itself and the 176 00:08:14,120 --> 00:08:16,960 Speaker 1: name of the index and the rules of the index, 177 00:08:16,960 --> 00:08:19,560 Speaker 1: although I think that's extremely important for an investor to do. 178 00:08:19,960 --> 00:08:23,160 Speaker 1: We're looking at what is currently inside the portfolio, what 179 00:08:23,280 --> 00:08:26,080 Speaker 1: fit that criteria that was there? You're you're correct, It's 180 00:08:26,280 --> 00:08:30,560 Speaker 1: very transparent. You can understand what's inside that portfolio. And 181 00:08:30,600 --> 00:08:33,480 Speaker 1: if it's a market cap weighted the largest companies tend 182 00:08:33,520 --> 00:08:36,120 Speaker 1: to have the highest exposure, which is in you know, 183 00:08:36,160 --> 00:08:38,199 Speaker 1: I keep using the I shares SMP five hundred of 184 00:08:38,200 --> 00:08:41,559 Speaker 1: the Vanguard five hundred product or the Spider five hundred products. 185 00:08:41,559 --> 00:08:45,240 Speaker 1: So I give everybody that's in their full color independent analysts. 186 00:08:45,240 --> 00:08:47,560 Speaker 1: So that's how that's where it comes about independent analyst 187 00:08:47,600 --> 00:08:52,240 Speaker 1: where about uh for what that is? Then then the 188 00:08:52,320 --> 00:08:54,280 Speaker 1: largest companies, the apples, the ibm s are going to 189 00:08:54,400 --> 00:08:57,480 Speaker 1: dominate that and and our opinion of those stocks is 190 00:08:57,520 --> 00:09:00,120 Speaker 1: gonna matter more? To use the SMP five hundred as 191 00:09:00,120 --> 00:09:03,040 Speaker 1: the example. There's an equal weighted product that's out there 192 00:09:03,040 --> 00:09:07,080 Speaker 1: from Guggenheim. RSP is a ticker same exact companies, but 193 00:09:07,120 --> 00:09:11,360 Speaker 1: they treat every stock equally. There's more MidCap exposure than 194 00:09:11,440 --> 00:09:16,400 Speaker 1: you'd find versus the other SPI index products. We're gonna 195 00:09:16,400 --> 00:09:19,120 Speaker 1: offer take not whether it is equal waiting better than 196 00:09:19,280 --> 00:09:21,720 Speaker 1: a market cap waiting approach, but is now a better 197 00:09:21,760 --> 00:09:25,920 Speaker 1: time to be in those companies across the SNP five 198 00:09:26,360 --> 00:09:30,800 Speaker 1: index as opposed to being dominated by those mega cab companies, 199 00:09:30,840 --> 00:09:33,280 Speaker 1: the behemoths that are that have earned their their stripes. 200 00:09:33,440 --> 00:09:35,880 Speaker 1: This brings up a big point, which is who is 201 00:09:35,920 --> 00:09:38,160 Speaker 1: the user and what is their goal? And and my 202 00:09:38,320 --> 00:09:41,280 Speaker 1: work I have that is a big difficulty because on 203 00:09:41,360 --> 00:09:44,920 Speaker 1: the terminal we have mostly institutions, but there's some advisors 204 00:09:44,960 --> 00:09:47,040 Speaker 1: and I don't know if they're looking to make a 205 00:09:47,080 --> 00:09:49,520 Speaker 1: quick buck over a week or they want to go 206 00:09:49,520 --> 00:09:50,920 Speaker 1: in for the long haul. I think, you know, there 207 00:09:50,960 --> 00:09:52,720 Speaker 1: are different and that's the thing with et s. Everyone 208 00:09:52,800 --> 00:09:55,360 Speaker 1: uses them so in terms of like if it's a 209 00:09:55,360 --> 00:09:57,959 Speaker 1: good time or not. I think there's a challenge with 210 00:09:58,360 --> 00:10:00,959 Speaker 1: what is the investor, how big are they, how concerned 211 00:10:00,960 --> 00:10:03,200 Speaker 1: are they about certain areas of the e t F, 212 00:10:03,400 --> 00:10:06,960 Speaker 1: and what's their holding period? How do you determine who 213 00:10:07,000 --> 00:10:09,479 Speaker 1: the investor is and what their goal is when recommending 214 00:10:09,480 --> 00:10:12,080 Speaker 1: an e t F. Yes, so we're trying to offer 215 00:10:12,240 --> 00:10:15,920 Speaker 1: one opinion on an e t F, not multiple opinions 216 00:10:15,920 --> 00:10:17,640 Speaker 1: that are out there to trying to target to the 217 00:10:17,640 --> 00:10:20,439 Speaker 1: audience for what it is. And and I understand where 218 00:10:20,440 --> 00:10:23,680 Speaker 1: you're coming from in that regard. But that institutional investor 219 00:10:23,800 --> 00:10:27,440 Speaker 1: that then is on their own running, you know, money 220 00:10:27,440 --> 00:10:29,920 Speaker 1: for their own, you know, doing something for their parents, 221 00:10:31,240 --> 00:10:33,360 Speaker 1: would want to buy the should buy the same et 222 00:10:33,520 --> 00:10:36,280 Speaker 1: F for the same reasons, necessarily because it's a good 223 00:10:36,280 --> 00:10:38,760 Speaker 1: et F that fits their approach. So we have three 224 00:10:38,760 --> 00:10:41,079 Speaker 1: different ways that we look at costs, and one of 225 00:10:41,120 --> 00:10:43,720 Speaker 1: them is the expense ratio. One of them is the 226 00:10:43,760 --> 00:10:45,719 Speaker 1: bid ask spread. I'm gonna leave the third one out 227 00:10:45,760 --> 00:10:47,440 Speaker 1: for the moment for what it is. If you are 228 00:10:47,640 --> 00:10:50,840 Speaker 1: more of a buy and hold individual investor or a 229 00:10:50,880 --> 00:10:54,400 Speaker 1: buy and hold institutional investor, then that expense ratio is 230 00:10:54,400 --> 00:10:58,000 Speaker 1: gonna matter more. If you're a more frequent trader, whether again, 231 00:10:58,000 --> 00:11:01,440 Speaker 1: whether you're an institutional investor, or you've a brokerage account 232 00:11:01,440 --> 00:11:07,280 Speaker 1: where it's unlimited trading or what per trade, and some 233 00:11:07,320 --> 00:11:09,640 Speaker 1: of these things are commissioned free, then that bid ask 234 00:11:09,720 --> 00:11:12,840 Speaker 1: spread is going to matter more because the trading costs 235 00:11:12,880 --> 00:11:15,240 Speaker 1: are gonna add up. We use both of those they're 236 00:11:15,400 --> 00:11:18,280 Speaker 1: roughly equally weighted from a cost perspective, and the way 237 00:11:18,280 --> 00:11:22,040 Speaker 1: that we have a ranking of each et F, but 238 00:11:22,160 --> 00:11:23,960 Speaker 1: we still think that you need to not only know that, 239 00:11:24,040 --> 00:11:25,920 Speaker 1: and you need to know other things that are important. 240 00:11:25,920 --> 00:11:29,280 Speaker 1: So the holdings, the how it's trading. From a technical perspective, 241 00:11:29,600 --> 00:11:33,360 Speaker 1: is there liquidity that's tied to that portfolio as well? 242 00:11:34,040 --> 00:11:37,400 Speaker 1: And if you can, you can screen so you can 243 00:11:37,480 --> 00:11:39,240 Speaker 1: use our research the same way you could be able 244 00:11:39,280 --> 00:11:41,920 Speaker 1: to use on the Bloomberg terminal, and you can say, well, 245 00:11:42,040 --> 00:11:44,400 Speaker 1: we don't care about the bits spread. Then you can 246 00:11:44,559 --> 00:11:47,480 Speaker 1: choose to it's still in the rating, but you can 247 00:11:47,520 --> 00:11:50,160 Speaker 1: be able to filter and store based on certain characteristics 248 00:11:50,200 --> 00:11:54,360 Speaker 1: that better fit your needs. So actually talk to me 249 00:11:54,400 --> 00:11:58,160 Speaker 1: about what your work looks like. Yeah, so we there's 250 00:11:58,160 --> 00:12:01,000 Speaker 1: two different ways that that people have access to or 251 00:12:01,160 --> 00:12:04,040 Speaker 1: things that they subscribe to, either an individual or an 252 00:12:04,040 --> 00:12:07,680 Speaker 1: advisor or an institutional investor that has access to our research. One, 253 00:12:07,800 --> 00:12:12,960 Speaker 1: we have an opinion generated report on plus ETFs that count. 254 00:12:13,040 --> 00:12:16,040 Speaker 1: I use plus because that number keeps changing. Uh. We 255 00:12:16,160 --> 00:12:19,560 Speaker 1: typically cover an e t F about three months into 256 00:12:19,640 --> 00:12:22,520 Speaker 1: its history. So what was there today and what is 257 00:12:22,559 --> 00:12:24,200 Speaker 1: there in a couple of weeks. That number is going 258 00:12:24,240 --> 00:12:27,000 Speaker 1: to change, and that opinion is going to say overweight 259 00:12:27,080 --> 00:12:29,160 Speaker 1: if we like it. It's gonna say underweight if we 260 00:12:29,200 --> 00:12:31,160 Speaker 1: don't like it, and it's gonna say market weight if 261 00:12:31,200 --> 00:12:32,880 Speaker 1: we're neutral, And it's gonna show you what are the 262 00:12:33,000 --> 00:12:36,400 Speaker 1: drivers of that ranking overall and what are the characteristics. 263 00:12:36,800 --> 00:12:39,040 Speaker 1: The second thing, which Eric was kind enough to offer 264 00:12:39,280 --> 00:12:43,199 Speaker 1: compliments on on the commentary, is I published content that 265 00:12:43,440 --> 00:12:46,200 Speaker 1: is more long form in nature, more like an article 266 00:12:46,640 --> 00:12:50,600 Speaker 1: that has a specific investment topic. Why we think now 267 00:12:50,720 --> 00:12:52,960 Speaker 1: is a good time to either be favorable or unfavorable 268 00:12:53,000 --> 00:12:56,199 Speaker 1: on that topic, and then talk about some of the 269 00:12:56,679 --> 00:12:59,520 Speaker 1: e t f s or mutual funds as relevant that 270 00:12:59,640 --> 00:13:02,319 Speaker 1: fit in to that trend with really trying to diagnose 271 00:13:02,840 --> 00:13:05,959 Speaker 1: what are the differences in those products. So, if it's 272 00:13:05,960 --> 00:13:09,360 Speaker 1: a technology focus, you know, what do we think of 273 00:13:09,600 --> 00:13:13,120 Speaker 1: large cap technology versus something that offers more smaller companies 274 00:13:13,520 --> 00:13:17,079 Speaker 1: inside that versus something that is more rigorous from a 275 00:13:17,120 --> 00:13:21,040 Speaker 1: fundamental perspective, looking at certain characteristics like dividends, for example, 276 00:13:21,080 --> 00:13:23,839 Speaker 1: and there's there's an e t F for that as well. 277 00:13:24,000 --> 00:13:25,920 Speaker 1: There's ant for everything. There's an e t F for 278 00:13:26,000 --> 00:13:28,440 Speaker 1: almost everything. If there wasn't, then we wouldn't see more 279 00:13:28,480 --> 00:13:31,040 Speaker 1: white space. We wouldn't see you know how many How 280 00:13:31,080 --> 00:13:34,679 Speaker 1: many ets have we launched this year? Over fifty and 281 00:13:34,720 --> 00:13:38,320 Speaker 1: there's more in registration to come out in two thousand eighteen, 282 00:13:38,400 --> 00:13:41,280 Speaker 1: so there's still some white space or equally as important. 283 00:13:41,320 --> 00:13:43,000 Speaker 1: And again I think we'll probably get there from a 284 00:13:43,040 --> 00:13:45,439 Speaker 1: due diligence aspect. There's two or three or four of 285 00:13:45,520 --> 00:13:48,679 Speaker 1: these et fs that are closely aligned for a certain 286 00:13:48,720 --> 00:13:51,920 Speaker 1: investment theme, which makes the choice harder. It makes it 287 00:13:52,160 --> 00:13:56,160 Speaker 1: more fun for Eric and myself to offer commentary and security. Yes, 288 00:13:56,280 --> 00:13:59,160 Speaker 1: the industry continues to grow and then and thankfully they 289 00:13:59,240 --> 00:14:01,400 Speaker 1: need more. And even though more money is going into 290 00:14:01,480 --> 00:14:03,920 Speaker 1: some of the cheaper products, people still want to buy 291 00:14:04,080 --> 00:14:08,079 Speaker 1: some of these products tied to lithium for example, or cybersecurity, 292 00:14:08,160 --> 00:14:09,959 Speaker 1: and you want to know what else? What do you 293 00:14:10,040 --> 00:14:12,679 Speaker 1: think of that? And that's that's where hopefully cf A 294 00:14:12,760 --> 00:14:14,760 Speaker 1: can come in. Yeah, we put a no doubt on 295 00:14:14,880 --> 00:14:17,160 Speaker 1: buy back and buy back ETFs, which is when companies 296 00:14:17,200 --> 00:14:19,680 Speaker 1: buy back their shares. And there's a couple of e 297 00:14:19,800 --> 00:14:21,760 Speaker 1: t fs for that, not just one. And the guy 298 00:14:21,840 --> 00:14:24,680 Speaker 1: who runs b I was he was shocked there was 299 00:14:24,720 --> 00:14:26,200 Speaker 1: an e t F for buy back. So I'm like, yeah, 300 00:14:26,200 --> 00:14:28,440 Speaker 1: it's like five years old. There's two of them, p kW, 301 00:14:29,480 --> 00:14:31,720 Speaker 1: but then there's another buy back and the differences between 302 00:14:31,760 --> 00:14:34,440 Speaker 1: the two of them are pretty drastic, the fee, the 303 00:14:34,520 --> 00:14:36,920 Speaker 1: way they're weighted, everything, and so you have two different 304 00:14:36,960 --> 00:14:39,240 Speaker 1: experiences even though they're both called the buy back ETF. 305 00:14:39,360 --> 00:14:41,760 Speaker 1: And that's ultimately what you know. I think Todd and 306 00:14:41,800 --> 00:14:43,480 Speaker 1: I share is trying to make sure you understand that. 307 00:14:43,560 --> 00:14:45,680 Speaker 1: But I agree with them. When you look at the 308 00:14:45,760 --> 00:14:48,600 Speaker 1: holdings and you look at the waitings, that's the engine 309 00:14:48,720 --> 00:14:50,520 Speaker 1: that is the most important part of the car, or 310 00:14:50,560 --> 00:14:59,880 Speaker 1: the e t F in this case is so let's 311 00:15:00,000 --> 00:15:02,960 Speaker 1: actually talk about due diligence and how you approach that. 312 00:15:03,120 --> 00:15:05,840 Speaker 1: So say I take an e t F off the shelf, 313 00:15:06,240 --> 00:15:09,240 Speaker 1: what's the first thing I should do? So the first 314 00:15:09,280 --> 00:15:10,880 Speaker 1: thing I think you should do is look at the 315 00:15:10,920 --> 00:15:13,080 Speaker 1: holdings to go where Eric said, you should understand what 316 00:15:13,200 --> 00:15:16,880 Speaker 1: it is that's inside that portfolio. I'm assuming that someone 317 00:15:16,920 --> 00:15:19,600 Speaker 1: who's you know, you didn't just randomly walk into the 318 00:15:19,680 --> 00:15:23,000 Speaker 1: store and not know which store you walked into. So 319 00:15:23,080 --> 00:15:24,800 Speaker 1: if you chose a certain story, you went there for 320 00:15:24,840 --> 00:15:27,720 Speaker 1: a certain purpose in mind, and so you didn't go 321 00:15:27,920 --> 00:15:31,920 Speaker 1: into a department store and look for milk necessarily to 322 00:15:32,120 --> 00:15:33,960 Speaker 1: open the hood and it's like, okay, what's in here? 323 00:15:34,200 --> 00:15:37,200 Speaker 1: So and to try to understand how that fits into 324 00:15:37,400 --> 00:15:39,280 Speaker 1: what lver else you own. And if this is the 325 00:15:39,360 --> 00:15:41,640 Speaker 1: first et F that you're buying, then what you should 326 00:15:41,640 --> 00:15:46,000 Speaker 1: be buying is something that's extremely diversified, diversified from if 327 00:15:46,040 --> 00:15:50,720 Speaker 1: it's U, S, E. T F from various sectors, healthcare, technology, financials, 328 00:15:50,800 --> 00:15:52,840 Speaker 1: what have you. But you should take a look at. 329 00:15:53,000 --> 00:15:55,960 Speaker 1: So we do research on the entire portfolio, but the 330 00:15:56,040 --> 00:16:00,040 Speaker 1: top ten holdings, which either are heavy waitings with in 331 00:16:00,080 --> 00:16:03,080 Speaker 1: the portfolio or they're slightly heavy weightings. If it's something 332 00:16:03,160 --> 00:16:06,320 Speaker 1: is more equally weighted, and those names should be something 333 00:16:06,400 --> 00:16:08,400 Speaker 1: that you want to have within your portfolio. You know, 334 00:16:08,520 --> 00:16:11,360 Speaker 1: we will offer research that will tell you what do 335 00:16:11,480 --> 00:16:12,880 Speaker 1: we think of what that is. But even if you 336 00:16:12,920 --> 00:16:15,040 Speaker 1: didn't want to use our research and you just want 337 00:16:15,080 --> 00:16:17,400 Speaker 1: on went onto a fact sheet, or went onto a website, 338 00:16:17,480 --> 00:16:19,240 Speaker 1: or you found an E t F ticker on the 339 00:16:19,360 --> 00:16:22,680 Speaker 1: on the great Bloomberg terminal that's there. If you don't 340 00:16:22,760 --> 00:16:25,040 Speaker 1: know what these companies are, and these are not companies 341 00:16:25,080 --> 00:16:27,960 Speaker 1: that make sense to have in your portfolio, then this 342 00:16:28,000 --> 00:16:30,320 Speaker 1: shouldn't be anything you should be doing any further digging on. 343 00:16:30,800 --> 00:16:33,120 Speaker 1: I'll take this even further and I'll say I have 344 00:16:33,200 --> 00:16:35,320 Speaker 1: a golden rule for picking E t F s, and 345 00:16:36,040 --> 00:16:38,400 Speaker 1: it's thou shalt not pick an E t F based 346 00:16:38,440 --> 00:16:40,920 Speaker 1: on the name. Yes. So I'll give you two examples 347 00:16:40,960 --> 00:16:43,360 Speaker 1: real quick. The I shares China E t F. This 348 00:16:43,440 --> 00:16:45,000 Speaker 1: is a famous one. Todd knows where I'm going with this. 349 00:16:45,120 --> 00:16:47,400 Speaker 1: F x I. It's the most traded, came out first, 350 00:16:48,120 --> 00:16:50,240 Speaker 1: but it's half financials and a lot of those are 351 00:16:50,240 --> 00:16:51,680 Speaker 1: state own banks. You're not getting a lot of that 352 00:16:51,760 --> 00:16:53,840 Speaker 1: tech in the tech surge that had China has, so 353 00:16:53,920 --> 00:16:58,240 Speaker 1: f x I can lag the rest of China because 354 00:16:58,280 --> 00:17:00,640 Speaker 1: it doesn't have that tech. Or another when the social 355 00:17:00,720 --> 00:17:03,200 Speaker 1: media E t F. Right, that sounds pretty innocent, right, oh, 356 00:17:03,320 --> 00:17:06,639 Speaker 1: social media Facebook? I like that a third of it 357 00:17:06,800 --> 00:17:09,399 Speaker 1: is emerging markets. It's much more volatile and filled with 358 00:17:09,520 --> 00:17:11,720 Speaker 1: companies that you may not even ever heard of. And 359 00:17:11,840 --> 00:17:14,960 Speaker 1: so those are some examples. And there's Gold Funds that 360 00:17:15,080 --> 00:17:17,159 Speaker 1: you think holds the goal but holds gold future. So 361 00:17:17,880 --> 00:17:20,080 Speaker 1: the name sometimes works, but a lot of times it 362 00:17:20,480 --> 00:17:22,720 Speaker 1: isn't what you think. So I'll offer another example there 363 00:17:22,720 --> 00:17:24,679 Speaker 1: and then perhaps we're gonna stay in the weeds. Eric 364 00:17:24,720 --> 00:17:26,520 Speaker 1: and I could probably do this going back and forth 365 00:17:26,560 --> 00:17:29,720 Speaker 1: and tickers. So I used for full disclosure. Again, I 366 00:17:29,840 --> 00:17:32,520 Speaker 1: used to work at SNP. I continue to use this 367 00:17:32,840 --> 00:17:35,080 Speaker 1: E t F as an example. Beforehand, I'll give two 368 00:17:35,119 --> 00:17:38,040 Speaker 1: of them. The Spider SNP home Builder E t F 369 00:17:38,680 --> 00:17:41,720 Speaker 1: only has a third of its exposure in home builders. 370 00:17:42,119 --> 00:17:46,399 Speaker 1: It has home furnishing companies, It has building product companies. 371 00:17:46,440 --> 00:17:49,920 Speaker 1: These are all related to the housing marketplace. But and 372 00:17:50,080 --> 00:17:54,640 Speaker 1: not surprisingly, this year, it's lagging behind. It's similarly named 373 00:17:54,680 --> 00:17:57,520 Speaker 1: but yet different. I shares Home Construction E t F 374 00:17:58,080 --> 00:18:02,440 Speaker 1: I t B. It's about half performance. So for the 375 00:18:02,680 --> 00:18:06,800 Speaker 1: Spider product x HB about six for that I shares 376 00:18:06,880 --> 00:18:08,760 Speaker 1: I t B product. Why is I shares I TV 377 00:18:08,920 --> 00:18:11,840 Speaker 1: doing better? Well? It holds home builders, it has six 378 00:18:12,359 --> 00:18:14,720 Speaker 1: waiting in a very strong performing area. The second one 379 00:18:14,760 --> 00:18:16,800 Speaker 1: I like to do, and again I love the product. 380 00:18:16,840 --> 00:18:20,080 Speaker 1: I really think that Wisdom Trees h E d J 381 00:18:20,400 --> 00:18:23,679 Speaker 1: the Europe Hedge product, is an excellent product. It provides 382 00:18:23,720 --> 00:18:26,960 Speaker 1: you amazing exposure to the Eurozone. But it doesn't have 383 00:18:27,119 --> 00:18:30,520 Speaker 1: the word zone in its name. It only has exposure 384 00:18:30,520 --> 00:18:33,800 Speaker 1: to Germany, France, Italy, Spain. It has no exposure to 385 00:18:33,800 --> 00:18:36,720 Speaker 1: the United Kingdom, no exposure to Switzerland, two of the 386 00:18:36,920 --> 00:18:40,840 Speaker 1: largest countries that are in Europe. We've seen the UK 387 00:18:41,160 --> 00:18:44,920 Speaker 1: look to brexit. Well, it's already brexited. These Wisdom Tree 388 00:18:44,960 --> 00:18:46,880 Speaker 1: e t F it's not there and it wasn't there, 389 00:18:46,920 --> 00:18:49,680 Speaker 1: And if you're trying to invest in those countries, this 390 00:18:49,840 --> 00:18:51,560 Speaker 1: isn't the e t F for you. It's a very 391 00:18:51,600 --> 00:18:53,359 Speaker 1: good one, it's just not an e t F for 392 00:18:53,480 --> 00:18:55,720 Speaker 1: you for that exposure. And I think of the home builders, 393 00:18:55,840 --> 00:18:58,320 Speaker 1: I looked at this one a lot. That's probably the 394 00:18:58,400 --> 00:19:00,960 Speaker 1: most stark difference. There could be a couple other in 395 00:19:01,040 --> 00:19:04,840 Speaker 1: the same category, but they their average performance difference every 396 00:19:04,920 --> 00:19:07,159 Speaker 1: year is about seven percent, so they're nowhere close. But 397 00:19:07,200 --> 00:19:09,120 Speaker 1: I will say that they You could argue that names 398 00:19:09,160 --> 00:19:12,600 Speaker 1: are actually okay because home construction is like I'm putting 399 00:19:12,720 --> 00:19:15,520 Speaker 1: up the walls and the roof, and then I'm out 400 00:19:15,720 --> 00:19:17,720 Speaker 1: right that's and then home Builders is like, oh, we're 401 00:19:17,720 --> 00:19:20,160 Speaker 1: gonna build a home. Honey, We're gonna go to home depot. 402 00:19:20,200 --> 00:19:22,959 Speaker 1: We're gonna get a jacuzzi. You know, we're gonna get 403 00:19:23,000 --> 00:19:25,879 Speaker 1: a dish washed, right, Yeah, we're going to well it 404 00:19:25,960 --> 00:19:28,480 Speaker 1: holds whirlpool. Oh no, I understand that, but I didn't 405 00:19:28,520 --> 00:19:30,240 Speaker 1: know you were getting a jacuzi, and I'm not I 406 00:19:30,320 --> 00:19:33,359 Speaker 1: wish Okay, this is wishful thinking time. Okay, right, if 407 00:19:33,359 --> 00:19:35,800 Speaker 1: you had if you had a hundred thousand dollars to invest, 408 00:19:35,920 --> 00:19:38,320 Speaker 1: instead of putting it into an ETF, you could invest 409 00:19:38,400 --> 00:19:41,080 Speaker 1: it in your home a lot differently correct and home built. 410 00:19:41,080 --> 00:19:43,920 Speaker 1: Like I'm just saying, home builders is a liberal take 411 00:19:44,240 --> 00:19:47,080 Speaker 1: on building a home, whereas home construction is. But the 412 00:19:47,160 --> 00:19:49,520 Speaker 1: point is one of them is going to be a 413 00:19:49,600 --> 00:19:51,440 Speaker 1: lot more volatile. The other one is gonna move a 414 00:19:51,480 --> 00:19:54,400 Speaker 1: lot less volatile because it's going to have more stocks 415 00:19:54,440 --> 00:19:57,000 Speaker 1: that move more with the market. So bringing it back 416 00:19:57,040 --> 00:19:59,560 Speaker 1: to where your initial question was on it, and again, 417 00:19:59,680 --> 00:20:01,920 Speaker 1: Eric and could probably do examples of tickers like this 418 00:20:02,359 --> 00:20:07,960 Speaker 1: for more than you have time talking about Eric I 419 00:20:08,040 --> 00:20:11,480 Speaker 1: did not know we stop we we we started you. 420 00:20:11,560 --> 00:20:13,080 Speaker 1: So you asked about what what do you look for? 421 00:20:13,240 --> 00:20:15,240 Speaker 1: What I didn't lead with and what I still think 422 00:20:15,240 --> 00:20:18,600 Speaker 1: people are spending too much attention on is the performance 423 00:20:18,680 --> 00:20:21,480 Speaker 1: record of that e t F. So which one of 424 00:20:21,560 --> 00:20:23,879 Speaker 1: those two examples is going to do best or did 425 00:20:23,960 --> 00:20:26,720 Speaker 1: the best in two thousand and seventeen has no bearing 426 00:20:26,800 --> 00:20:29,040 Speaker 1: whatsoever on what's going to happen in two thousand eighteen. 427 00:20:29,400 --> 00:20:31,240 Speaker 1: And if you looked at a three year track record, 428 00:20:31,280 --> 00:20:33,639 Speaker 1: which is what some people people commonly do with a 429 00:20:33,760 --> 00:20:38,080 Speaker 1: mutual fund, you're not gonna get much understanding two thousand eighteen. 430 00:20:38,600 --> 00:20:42,760 Speaker 1: We're going to have likely tax cuts for corporations that 431 00:20:42,840 --> 00:20:45,159 Speaker 1: are going to be differently, We're likely to have the 432 00:20:45,240 --> 00:20:48,159 Speaker 1: Federal Reserve raised interest rates, which is going to impact 433 00:20:48,240 --> 00:20:50,280 Speaker 1: not only the stock market but the bond market. What 434 00:20:50,440 --> 00:20:53,159 Speaker 1: worked in two thousand and seventeen is not going to 435 00:20:53,240 --> 00:20:55,920 Speaker 1: work again in two thousand eighteen. And we think investors 436 00:20:56,000 --> 00:20:59,639 Speaker 1: need to be buying an et F using the windshield 437 00:20:59,680 --> 00:21:02,080 Speaker 1: in front of them instead of just the review mirror 438 00:21:02,359 --> 00:21:04,280 Speaker 1: that's available in the car, which is the you know, 439 00:21:04,359 --> 00:21:08,200 Speaker 1: the fine print, which it always says past performance, not 440 00:21:08,280 --> 00:21:11,000 Speaker 1: indicative of future results. But people are buying products, or 441 00:21:11,040 --> 00:21:13,320 Speaker 1: they used to be buying products in that regard, I 442 00:21:13,359 --> 00:21:15,679 Speaker 1: think they're buying things now. Is as Eric will probably 443 00:21:15,840 --> 00:21:19,200 Speaker 1: lead into for something other than just the performance the 444 00:21:19,240 --> 00:21:22,040 Speaker 1: performance record, but something else tied to fees. And just 445 00:21:22,160 --> 00:21:24,399 Speaker 1: one quick thing on home builders. I think that this 446 00:21:24,560 --> 00:21:26,399 Speaker 1: is where it comes into what are using ets for? 447 00:21:26,480 --> 00:21:28,520 Speaker 1: If you're trading them and you're looking to play rates 448 00:21:28,600 --> 00:21:32,040 Speaker 1: and and you know economic data around home construction. I 449 00:21:32,080 --> 00:21:34,159 Speaker 1: think these ETFs are great trading tools for that. But 450 00:21:34,640 --> 00:21:37,359 Speaker 1: for most people who just want to take advantage of 451 00:21:37,359 --> 00:21:39,680 Speaker 1: the low costs and the tax efficiency, you're gonna get 452 00:21:39,680 --> 00:21:43,560 Speaker 1: a couple of homebuilders in your bigger, more mammoth mainstream 453 00:21:43,600 --> 00:21:46,480 Speaker 1: ETFs like the SMP five the broad market. So I 454 00:21:46,520 --> 00:21:49,120 Speaker 1: think that's also an important thing here. When you're looking 455 00:21:49,160 --> 00:21:51,200 Speaker 1: at the sort of windshield and what to play and 456 00:21:51,280 --> 00:21:53,520 Speaker 1: what not to play, a lot of these stocks are. 457 00:21:53,600 --> 00:21:55,080 Speaker 1: Are you feel a little bit of them in the 458 00:21:55,119 --> 00:21:58,439 Speaker 1: bigger indices? I want to Actually we've said windshield twice now, 459 00:21:58,760 --> 00:22:01,080 Speaker 1: and I'm imagining you with like in a cockpit with 460 00:22:01,160 --> 00:22:03,600 Speaker 1: a windshield in front of you, like and as long 461 00:22:03,640 --> 00:22:05,720 Speaker 1: as we were talking about holdings holding is obviously going 462 00:22:05,800 --> 00:22:07,080 Speaker 1: to be a big part of that. What else is 463 00:22:07,160 --> 00:22:10,639 Speaker 1: on your windshield? So in addition to the holdings that 464 00:22:10,720 --> 00:22:12,920 Speaker 1: we had that we had that we focus on, we 465 00:22:13,160 --> 00:22:16,480 Speaker 1: we do think that expense ratio is important. So the 466 00:22:16,600 --> 00:22:19,640 Speaker 1: more money that goes into your investment and less into 467 00:22:19,720 --> 00:22:23,800 Speaker 1: the pocket of the asset manager, the better your potential 468 00:22:23,920 --> 00:22:27,000 Speaker 1: returns can be. Now, the the in that example of 469 00:22:27,080 --> 00:22:29,280 Speaker 1: that home construction one, just to beat that one, that 470 00:22:29,440 --> 00:22:31,760 Speaker 1: dead horse a little bit. Boy, let's not dead house. 471 00:22:36,040 --> 00:22:38,680 Speaker 1: So we're beating the dead house, right, We're beating the 472 00:22:38,760 --> 00:22:42,080 Speaker 1: dead house man. The gap is much bigger than the 473 00:22:42,119 --> 00:22:44,600 Speaker 1: expense ratio. But if you bought things that were cheaper, 474 00:22:45,119 --> 00:22:48,159 Speaker 1: all things equal, if they're close enough in alignment, you're 475 00:22:48,200 --> 00:22:50,280 Speaker 1: gonna be better off. So we use the expense ratio 476 00:22:50,800 --> 00:22:54,000 Speaker 1: in our analysis. We also think that liquidity is something 477 00:22:54,080 --> 00:22:56,200 Speaker 1: that matters at the e T F level. So e 478 00:22:56,320 --> 00:22:58,520 Speaker 1: T s that have more assets tend to be traded 479 00:22:58,600 --> 00:23:01,199 Speaker 1: more frequently if they trade, if there's more people who 480 00:23:01,280 --> 00:23:03,040 Speaker 1: want to buy it when you're looking to sell it, 481 00:23:03,440 --> 00:23:05,920 Speaker 1: that trading costs and also known as that bid ask 482 00:23:06,040 --> 00:23:08,600 Speaker 1: spread is going to be much lower, and that's going 483 00:23:08,640 --> 00:23:11,720 Speaker 1: to be another cost that's important for your returns. Just 484 00:23:11,800 --> 00:23:13,879 Speaker 1: two quick metaphors, and the I tend to look at 485 00:23:13,920 --> 00:23:17,320 Speaker 1: expense ratio as a termite, and it's living in your 486 00:23:17,320 --> 00:23:20,159 Speaker 1: total return, and the smaller it is, the less it's 487 00:23:20,200 --> 00:23:23,080 Speaker 1: going to eat out of that total return. And this, ultimately, 488 00:23:23,160 --> 00:23:25,560 Speaker 1: like Todd said earlier, is why active managers have struggled. 489 00:23:25,600 --> 00:23:28,119 Speaker 1: It's not because they're that bad. They kind of have 490 00:23:28,280 --> 00:23:30,840 Speaker 1: to play behind the starting line. They have to overcome 491 00:23:30,840 --> 00:23:33,439 Speaker 1: a one percent expense ratio or something like that. Then 492 00:23:33,520 --> 00:23:35,399 Speaker 1: all the trading costs and the fund which are usually 493 00:23:35,400 --> 00:23:38,000 Speaker 1: another percent. So you could say that the e t 494 00:23:38,200 --> 00:23:40,320 Speaker 1: F for index fund plays with a huge lead there 495 00:23:40,400 --> 00:23:43,159 Speaker 1: right behind the starting line, which would be the expense ratio. 496 00:23:43,680 --> 00:23:45,399 Speaker 1: And so if you're active, you've got to make that 497 00:23:45,520 --> 00:23:48,320 Speaker 1: whole gap up just to be even. Then you got 498 00:23:48,400 --> 00:23:50,960 Speaker 1: to try to outperform beyond that. And that ultimately hits 499 00:23:51,000 --> 00:23:53,760 Speaker 1: to why this whole passive thing is is getting so big, 500 00:23:53,920 --> 00:23:57,560 Speaker 1: is because people are understanding that. And so the I agree, 501 00:23:57,640 --> 00:24:00,040 Speaker 1: and the expense ratio should be a decision part the 502 00:24:00,080 --> 00:24:03,960 Speaker 1: decision making process, especially if it's something that is well diversified. 503 00:24:04,000 --> 00:24:07,000 Speaker 1: So we again have referenced the spire a couple of times. 504 00:24:07,160 --> 00:24:09,200 Speaker 1: There's three e t f s that are out there 505 00:24:09,320 --> 00:24:12,080 Speaker 1: that track that market cap weighted product. Two of them 506 00:24:12,480 --> 00:24:16,119 Speaker 1: are four basis points. The third one is nine basis points. 507 00:24:17,119 --> 00:24:19,960 Speaker 1: You know, as Eric has talked about beforehand, I believe 508 00:24:20,080 --> 00:24:22,840 Speaker 1: you know, money is going into the cheaper products because 509 00:24:22,880 --> 00:24:26,159 Speaker 1: it's a similar product. The differences. You know, if you 510 00:24:26,240 --> 00:24:30,520 Speaker 1: invested ten thousand dollars in the eye Shares product versus 511 00:24:30,640 --> 00:24:33,920 Speaker 1: the spider product in the beginning of this year, you 512 00:24:33,960 --> 00:24:37,320 Speaker 1: would have saved four dollars enough to buy yourself a 513 00:24:37,400 --> 00:24:39,440 Speaker 1: cup of coffee someplace, But it really didn't make that 514 00:24:39,640 --> 00:24:41,480 Speaker 1: much of a difference of what's there or a slice 515 00:24:41,480 --> 00:24:44,800 Speaker 1: of pizza and penn station. Yeah, I heard Joel recommends 516 00:24:44,800 --> 00:24:46,399 Speaker 1: not eating because he threw up after he did, but 517 00:24:46,960 --> 00:24:51,720 Speaker 1: not enough to pay for termite damage exactly. But the 518 00:24:52,000 --> 00:24:54,280 Speaker 1: lower the fee, the better, as long as there's enough 519 00:24:54,320 --> 00:24:57,119 Speaker 1: similarity in the strategies that you're comparing with one another. 520 00:24:57,560 --> 00:24:59,920 Speaker 1: This whole concept of going to just the cheapest fund, 521 00:25:00,560 --> 00:25:03,520 Speaker 1: You're right, one basis point, cheaper is now moving billions 522 00:25:03,560 --> 00:25:06,320 Speaker 1: of dollars. One okay, this one's four basis points that 523 00:25:06,320 --> 00:25:08,320 Speaker 1: if I'm gonna put my money into it. I agree 524 00:25:08,359 --> 00:25:10,119 Speaker 1: that it's short sighted, But do you think that there's 525 00:25:10,200 --> 00:25:12,680 Speaker 1: some do you understand why people are doing that. Do 526 00:25:12,720 --> 00:25:15,800 Speaker 1: you think that there's this backlash over the last twenty 527 00:25:15,880 --> 00:25:18,400 Speaker 1: years where they thought, man, I paid all this money 528 00:25:18,400 --> 00:25:19,680 Speaker 1: and I didn't really get a lot out of it. 529 00:25:20,119 --> 00:25:22,639 Speaker 1: The only thing I trust right now is the cost. 530 00:25:22,720 --> 00:25:26,520 Speaker 1: Like it's become like almost like a backlash against trusting 531 00:25:26,600 --> 00:25:29,159 Speaker 1: performance in the past. So I think people should be 532 00:25:29,280 --> 00:25:32,080 Speaker 1: buying among the cheapest products that are out there. But 533 00:25:32,200 --> 00:25:34,200 Speaker 1: I think what they should do is they should pick 534 00:25:34,280 --> 00:25:38,399 Speaker 1: up two or three products that fit that criteria of 535 00:25:38,440 --> 00:25:41,119 Speaker 1: what they're looking for. And you can screen on various 536 00:25:41,160 --> 00:25:43,359 Speaker 1: platform brokerage platforms. You can do it on Bloomberg, you 537 00:25:43,400 --> 00:25:45,600 Speaker 1: can do it from our research tools at cf A. 538 00:25:46,160 --> 00:25:48,720 Speaker 1: Find three et fs that are out there. Let the 539 00:25:48,800 --> 00:25:51,680 Speaker 1: expense ratio be one of the characteristics said you look at. 540 00:25:52,040 --> 00:25:54,399 Speaker 1: But then similarly, even though I don't think people should 541 00:25:54,440 --> 00:25:57,040 Speaker 1: buy based on the cheat on the best performing e 542 00:25:57,160 --> 00:26:00,280 Speaker 1: t F, if you saw a performance differential old that 543 00:26:00,440 --> 00:26:04,199 Speaker 1: was a couple of basis points, then by the cheapest 544 00:26:04,240 --> 00:26:07,240 Speaker 1: one that's out there, it really doesn't matter. From the alternatives. 545 00:26:07,320 --> 00:26:09,560 Speaker 1: But if you look at something and you see something 546 00:26:09,680 --> 00:26:13,040 Speaker 1: is outperforming by four hundred, five hundred, six hundred basis 547 00:26:13,119 --> 00:26:17,359 Speaker 1: points versus something else, and it's more expensive or it's cheaper, 548 00:26:17,520 --> 00:26:20,080 Speaker 1: you might want to investigate why that is. Do a 549 00:26:20,119 --> 00:26:22,760 Speaker 1: little bit further analysis to say, here's what this is, 550 00:26:22,840 --> 00:26:25,879 Speaker 1: here's what's different. There's been product feed cuts have happened, 551 00:26:26,160 --> 00:26:28,280 Speaker 1: and we saw, you know, State Street, for example, lower 552 00:26:28,359 --> 00:26:31,360 Speaker 1: the fees quite sharply in there now commissioned free available 553 00:26:31,400 --> 00:26:35,399 Speaker 1: on on a certain platform as well. There's similarities between 554 00:26:35,560 --> 00:26:37,840 Speaker 1: what's going in and what you know, it's State Street 555 00:26:37,920 --> 00:26:41,360 Speaker 1: replaced on the TV Melitary platform. But then there's some differences. 556 00:26:41,440 --> 00:26:43,399 Speaker 1: If you're looking at things that are dividends or you're 557 00:26:43,440 --> 00:26:46,080 Speaker 1: looking at things that are outside the United States, there's 558 00:26:46,119 --> 00:26:49,320 Speaker 1: a big gap because they're constructed differently. And so I 559 00:26:49,400 --> 00:26:51,560 Speaker 1: understand why people are buying the cheapest. You want to 560 00:26:51,600 --> 00:26:55,400 Speaker 1: pay as little as possible for that, but you you'd 561 00:26:55,440 --> 00:26:58,119 Speaker 1: want to get a second opinion before you ended up. 562 00:26:58,520 --> 00:27:00,840 Speaker 1: You don't go to the cheapest Karmaca antic that's out there. 563 00:27:00,960 --> 00:27:04,520 Speaker 1: There's a reason things are cheap sometimes sometimes, and I 564 00:27:04,600 --> 00:27:06,919 Speaker 1: agree there's definitely something to that and again the holdings 565 00:27:06,960 --> 00:27:08,440 Speaker 1: and the waitings are like the engine back to the 566 00:27:08,480 --> 00:27:11,760 Speaker 1: car metaphor. And you're right. I also think a lot 567 00:27:11,800 --> 00:27:14,760 Speaker 1: of this low lowest of the low cost is driven 568 00:27:14,800 --> 00:27:18,480 Speaker 1: by advisors who are worried about this. There's a fiduciary 569 00:27:18,600 --> 00:27:22,160 Speaker 1: rule coming and they are now connecting fiduciary with cheapness. 570 00:27:22,800 --> 00:27:24,520 Speaker 1: They just think if they don't pick the lowest cost 571 00:27:24,600 --> 00:27:27,760 Speaker 1: product possible, they might get sued for not being fiduciary. 572 00:27:27,800 --> 00:27:29,520 Speaker 1: And that's a whole another sort of angle on this. 573 00:27:29,680 --> 00:27:33,320 Speaker 1: But I think you're right. There is possible people could 574 00:27:33,359 --> 00:27:36,159 Speaker 1: crowd in to something that they didn't really want just 575 00:27:36,280 --> 00:27:38,080 Speaker 1: because it was a little cheaper than the other one. 576 00:27:38,160 --> 00:27:40,639 Speaker 1: But there's things the good I'll do. The good for 577 00:27:40,840 --> 00:27:44,040 Speaker 1: the fact that fees are coming down is things that 578 00:27:44,240 --> 00:27:46,840 Speaker 1: you wouldn't have paid attention to you beforehand because the 579 00:27:46,920 --> 00:27:50,880 Speaker 1: price was too high is now available and on someone's 580 00:27:50,960 --> 00:27:53,680 Speaker 1: radar screen. And now there's more choices, so there's more 581 00:27:53,800 --> 00:27:57,200 Speaker 1: low cost choices to consider. You don't have to just 582 00:27:57,320 --> 00:28:00,560 Speaker 1: buy something because it undercut by by one pain or 583 00:28:00,600 --> 00:28:04,200 Speaker 1: a dollar out of your your ten dollar investment, but 584 00:28:04,320 --> 00:28:06,520 Speaker 1: it's available for you to be able to compare and 585 00:28:06,640 --> 00:28:09,560 Speaker 1: contrast with and I love that there's more choices that's 586 00:28:09,560 --> 00:28:12,800 Speaker 1: out there. One again, you know, career longevity. They need 587 00:28:12,880 --> 00:28:15,680 Speaker 1: someone to help store through this universe that's out there. 588 00:28:16,119 --> 00:28:19,000 Speaker 1: I also love it because you know, you don't want 589 00:28:19,040 --> 00:28:21,840 Speaker 1: to just buy something just because it's at the front 590 00:28:21,840 --> 00:28:24,320 Speaker 1: of the register. You know, they you know, at a 591 00:28:24,480 --> 00:28:26,320 Speaker 1: at a story, they'll try to get you by your 592 00:28:26,359 --> 00:28:28,960 Speaker 1: eyes hatch something for where it is. It doesn't necessarily 593 00:28:29,040 --> 00:28:31,200 Speaker 1: mean it's the right thing for you. There's certain things 594 00:28:31,280 --> 00:28:33,320 Speaker 1: that are at a different level of the shelf that 595 00:28:33,480 --> 00:28:35,800 Speaker 1: make a lot of sense for you overall totally. But 596 00:28:36,320 --> 00:28:38,360 Speaker 1: this is where this gets when I when we point 597 00:28:38,400 --> 00:28:41,560 Speaker 1: out cheap stuff, especially on Twitter, I'll get the same 598 00:28:41,680 --> 00:28:44,360 Speaker 1: comment from different people, and it's it's almost inevitable. An 599 00:28:44,400 --> 00:28:47,640 Speaker 1: active manager will go, well, would you pay you know, 600 00:28:47,680 --> 00:28:51,720 Speaker 1: would you always pick the cheapest clothes or the cheapest car? Yes, 601 00:28:51,880 --> 00:28:54,360 Speaker 1: there is what you're saying is true. But this is 602 00:28:54,480 --> 00:28:58,480 Speaker 1: different because cost does come out of your return. It's 603 00:28:58,520 --> 00:29:01,200 Speaker 1: not the same. It's complicated. It's not just like oh 604 00:29:01,320 --> 00:29:04,000 Speaker 1: if because if a manager charges four percent, that does 605 00:29:04,040 --> 00:29:06,360 Speaker 1: not mean you're they're going to do better. It's not 606 00:29:06,480 --> 00:29:08,840 Speaker 1: the same as buying closer cars where like, okay, a 607 00:29:08,960 --> 00:29:12,960 Speaker 1: Lamborghini is what um call it half a mill half 608 00:29:13,000 --> 00:29:16,280 Speaker 1: a million dollars. That's definitely the best car, right right, Yeah, 609 00:29:16,640 --> 00:29:20,720 Speaker 1: it's better than the Chete Right, it's better than a Chevette. Okay, fine, 610 00:29:21,480 --> 00:29:23,920 Speaker 1: But in in investing, it's possible if you paid a 611 00:29:23,960 --> 00:29:27,920 Speaker 1: hedge fund three the Vanguard whatever at four basis points 612 00:29:27,960 --> 00:29:30,800 Speaker 1: could outperform it and that cost could be a big difference. 613 00:29:30,840 --> 00:29:33,240 Speaker 1: That that's that's where it's there's it's a there's a 614 00:29:33,320 --> 00:29:35,880 Speaker 1: gray area. I think, oh, completely agree, so you should. 615 00:29:36,040 --> 00:29:38,240 Speaker 1: That's why caut shouldn't be the only thing that matters. 616 00:29:38,320 --> 00:29:40,480 Speaker 1: Holding shouldn't be the only thing that matters. Performance should 617 00:29:40,480 --> 00:29:42,400 Speaker 1: be the only thing that matters. The good thing is 618 00:29:42,560 --> 00:29:45,480 Speaker 1: e t s are transparent. They tell you what's happening. 619 00:29:45,520 --> 00:29:47,760 Speaker 1: The e t F providers on their website will show 620 00:29:47,800 --> 00:29:50,760 Speaker 1: you everything that was in the portfolio as of yesterday. 621 00:29:50,800 --> 00:29:54,520 Speaker 1: They'll show you a bunch of metrics as they have to, 622 00:29:54,840 --> 00:29:57,160 Speaker 1: and thankfully they have to so we can do research 623 00:29:57,240 --> 00:29:59,800 Speaker 1: that comparis and contrastings. You have that on the Bloomberg 624 00:29:59,840 --> 00:30:02,440 Speaker 1: turnminal as well. To be able to do that. It's 625 00:30:02,520 --> 00:30:04,880 Speaker 1: there for you to then learn as much as possible 626 00:30:05,040 --> 00:30:08,000 Speaker 1: about your potential investment, the same way you would learn 627 00:30:08,040 --> 00:30:11,680 Speaker 1: as much as possible when deciding again whether to buy 628 00:30:11,760 --> 00:30:14,760 Speaker 1: a car and what it is, or what school you 629 00:30:14,880 --> 00:30:17,280 Speaker 1: might put your kid into, or what neighborhood you might 630 00:30:17,480 --> 00:30:20,200 Speaker 1: look to buy a house. And but you just shouldn't 631 00:30:20,200 --> 00:30:27,960 Speaker 1: buy the cheapest just because it's the cheapest. So we 632 00:30:28,040 --> 00:30:30,959 Speaker 1: talked about holdings and we talked about costs, which are 633 00:30:31,000 --> 00:30:33,640 Speaker 1: probably like the two most important things from a due 634 00:30:33,680 --> 00:30:36,960 Speaker 1: diligence standpoint. But let's kind of change gears and go 635 00:30:37,160 --> 00:30:39,960 Speaker 1: next level and talk about some of the things that 636 00:30:40,200 --> 00:30:44,440 Speaker 1: you guys, being the professionals that you are incorporating into 637 00:30:44,480 --> 00:30:46,080 Speaker 1: due diligence. And there's a word that I want to 638 00:30:46,160 --> 00:30:48,760 Speaker 1: drop that I think we want to start with, which 639 00:30:48,800 --> 00:30:51,600 Speaker 1: is liquidity. How do you guys look at that? Liquidity 640 00:30:51,680 --> 00:30:53,760 Speaker 1: is another way of how much it's traded, how much 641 00:30:53,800 --> 00:30:57,520 Speaker 1: activity is there there. And you know, volume is what 642 00:30:57,640 --> 00:31:00,960 Speaker 1: most people think of because stocks have volume and that's 643 00:31:00,960 --> 00:31:03,560 Speaker 1: all they have. But in e t F this gets 644 00:31:03,680 --> 00:31:06,000 Speaker 1: a little complicated because the way shares are created and redeemed. 645 00:31:06,360 --> 00:31:07,960 Speaker 1: You could use the basket of the E t F 646 00:31:08,040 --> 00:31:11,360 Speaker 1: as another source of liquidity. So it's complicated, but I 647 00:31:11,440 --> 00:31:14,040 Speaker 1: think in general you should start looking at the volume. 648 00:31:14,320 --> 00:31:17,840 Speaker 1: But I'm pretty liberal. I think unless it doesn't trade 649 00:31:17,920 --> 00:31:20,040 Speaker 1: that much, or trade let's say less than um, we'll 650 00:31:20,080 --> 00:31:22,440 Speaker 1: call it maybe like a million dollars a day. Some 651 00:31:22,600 --> 00:31:25,680 Speaker 1: ETFs are really like on the death watches. Ron Roland 652 00:31:25,680 --> 00:31:27,440 Speaker 1: would call them. There's e t f that are like 653 00:31:27,520 --> 00:31:29,960 Speaker 1: on life support. There maybe like four or five of those. 654 00:31:30,760 --> 00:31:32,840 Speaker 1: Then there's a middle pack where you probably have to 655 00:31:32,880 --> 00:31:35,560 Speaker 1: be careful putting in maybe a certain kind of order, 656 00:31:35,600 --> 00:31:37,560 Speaker 1: like a limit order. But then I'd say the top 657 00:31:37,680 --> 00:31:40,800 Speaker 1: five e t f s you're probably just fine doing that. 658 00:31:40,960 --> 00:31:42,040 Speaker 1: And so if you had to have a cut off 659 00:31:42,160 --> 00:31:45,120 Speaker 1: of volume, I would say maybe over ten or twenty 660 00:31:45,160 --> 00:31:48,720 Speaker 1: million dollars worth of volume a day. And you know 661 00:31:48,840 --> 00:31:52,040 Speaker 1: that's they're gonna have pretty tight spreads. That's just there's 662 00:31:52,120 --> 00:31:54,520 Speaker 1: there's nuances to this, but generally that's that's what I 663 00:31:54,600 --> 00:31:57,440 Speaker 1: think of as liquidity. Yeah, and so the connection to spreads, 664 00:31:57,480 --> 00:31:59,600 Speaker 1: which is part of the cost conversation that we that 665 00:31:59,680 --> 00:32:02,680 Speaker 1: we had earlier, I think is relevant specifically with equity 666 00:32:02,720 --> 00:32:06,440 Speaker 1: e t F. So we look at the bid Esque 667 00:32:06,440 --> 00:32:08,640 Speaker 1: spread as a metric that we use within our within 668 00:32:08,720 --> 00:32:11,000 Speaker 1: our research at c f r A, we don't look 669 00:32:11,080 --> 00:32:14,160 Speaker 1: at the trading volume specifically, and when we're looking at it, 670 00:32:14,320 --> 00:32:16,840 Speaker 1: it's more at the shared traded as opposed to the 671 00:32:16,920 --> 00:32:19,000 Speaker 1: dollar mant You can see it's reported in both ways. 672 00:32:19,240 --> 00:32:20,680 Speaker 1: You just have to make sure you're doing the math 673 00:32:21,000 --> 00:32:23,000 Speaker 1: to figure out what that is the number of shares 674 00:32:23,040 --> 00:32:24,800 Speaker 1: you might be putting in. I think I would think 675 00:32:24,840 --> 00:32:26,959 Speaker 1: of it this way, if you are looking to put 676 00:32:27,040 --> 00:32:31,040 Speaker 1: in a trade and how much was your amount of 677 00:32:31,120 --> 00:32:34,000 Speaker 1: money to go in in relation to what that daily 678 00:32:34,120 --> 00:32:38,680 Speaker 1: volume is, and if it's disproportionately high, then I'd be concerned. 679 00:32:38,680 --> 00:32:40,200 Speaker 1: That would be a red flag for me as an 680 00:32:40,200 --> 00:32:43,280 Speaker 1: individual investor, because I may be able to buy the shares. 681 00:32:43,360 --> 00:32:45,560 Speaker 1: That's it's not too hard to find someone who wants 682 00:32:45,920 --> 00:32:48,280 Speaker 1: to have shares created. As Eric talked about, it's the 683 00:32:48,360 --> 00:32:50,120 Speaker 1: getting out part when you want to get out that 684 00:32:50,280 --> 00:32:52,959 Speaker 1: that tends to be the bigger challenge. And often when 685 00:32:53,000 --> 00:32:55,200 Speaker 1: you want to get out, when other people want to 686 00:32:55,200 --> 00:32:57,240 Speaker 1: get out too, and the price you end up paying 687 00:32:57,720 --> 00:33:00,480 Speaker 1: a couple of other things. So one bec because these 688 00:33:00,600 --> 00:33:02,800 Speaker 1: if we're talking about equity e t F S new 689 00:33:02,880 --> 00:33:06,000 Speaker 1: shares can be created relatively easily when there's high demand 690 00:33:06,080 --> 00:33:08,280 Speaker 1: for what that is. And if you're buying a large 691 00:33:08,360 --> 00:33:12,920 Speaker 1: cap oriented ETF that holds Apple and Exxon and Facebook 692 00:33:12,920 --> 00:33:15,400 Speaker 1: and what have you, then there's liquidity and those underlying 693 00:33:15,480 --> 00:33:18,000 Speaker 1: shares that new things can get be created quite easily. 694 00:33:18,280 --> 00:33:20,560 Speaker 1: If you're looking at emerging markets, or you're looking at 695 00:33:20,640 --> 00:33:23,920 Speaker 1: small caps um or you're looking perhaps at you know, 696 00:33:24,040 --> 00:33:27,680 Speaker 1: something that's more narrow and focus thematic for where it is, 697 00:33:27,680 --> 00:33:29,600 Speaker 1: where there's a number of stocks that don't trade as 698 00:33:29,720 --> 00:33:33,320 Speaker 1: frequently individually, then that should be a bigger problem. Within 699 00:33:33,640 --> 00:33:36,720 Speaker 1: bond ETFs are fixed income ETFs, we do think liquidity 700 00:33:36,760 --> 00:33:39,840 Speaker 1: should matter so trading volume in relation to market cap 701 00:33:40,400 --> 00:33:42,160 Speaker 1: in part because and I know you guys have talked 702 00:33:42,200 --> 00:33:46,760 Speaker 1: about this beforehand, not every bond trades on a daily basis, 703 00:33:46,840 --> 00:33:49,160 Speaker 1: even though the e t F that holds those bonds 704 00:33:49,440 --> 00:33:52,000 Speaker 1: trades on a daily basis. So to create new shares 705 00:33:52,040 --> 00:33:54,360 Speaker 1: of a bond is a little bit harder to be 706 00:33:54,440 --> 00:33:58,200 Speaker 1: able to do to get full representation of what's out there. 707 00:33:58,520 --> 00:34:00,880 Speaker 1: And so that's why we've it gets more important to 708 00:34:00,880 --> 00:34:03,920 Speaker 1: pay attention to liquidity in the bond ETF product specifically 709 00:34:03,920 --> 00:34:06,120 Speaker 1: if we're talking about something like on a corporate space 710 00:34:06,800 --> 00:34:09,200 Speaker 1: or an emerging market space, but high yield bonds, you know, 711 00:34:09,560 --> 00:34:13,480 Speaker 1: something like a quarter of the underlying bonds inside are trading, 712 00:34:13,520 --> 00:34:16,399 Speaker 1: possibly on a daily basis. I think it's even less. 713 00:34:16,480 --> 00:34:18,480 Speaker 1: But um, you know, like we said last week that 714 00:34:19,080 --> 00:34:21,440 Speaker 1: that is definitely when I would not call plain vanilla, 715 00:34:21,440 --> 00:34:23,200 Speaker 1: which is high yield. But I just wanted to take 716 00:34:23,200 --> 00:34:25,239 Speaker 1: a quick step back and sort of define bit as spread. 717 00:34:25,280 --> 00:34:26,880 Speaker 1: I think it's a term that sounds kind of jargon. 718 00:34:26,920 --> 00:34:29,839 Speaker 1: E really just think about it about there's people who 719 00:34:30,040 --> 00:34:33,120 Speaker 1: are in the middle of all this action, right they 720 00:34:33,480 --> 00:34:35,239 Speaker 1: buy and sell shares so that you can buy and 721 00:34:35,280 --> 00:34:37,440 Speaker 1: sell shares. We call the market makers. They make a 722 00:34:37,520 --> 00:34:40,120 Speaker 1: market in that right, So you can think of Las Vegas, 723 00:34:40,200 --> 00:34:42,120 Speaker 1: or if you've ever had a bookie, not that I have, 724 00:34:42,320 --> 00:34:45,120 Speaker 1: but you know, if you have out there, you know 725 00:34:45,200 --> 00:34:48,120 Speaker 1: they called the vig It's a little tiny piece just 726 00:34:48,280 --> 00:34:50,560 Speaker 1: for them being in the middle and offering two markets 727 00:34:50,600 --> 00:34:52,840 Speaker 1: to people. And that is what the spread is. And 728 00:34:52,880 --> 00:34:54,880 Speaker 1: the more the E t F trades, the bid is 729 00:34:54,960 --> 00:34:57,440 Speaker 1: what they'll sell it to you for. The ask is 730 00:34:57,480 --> 00:34:59,880 Speaker 1: what they're asking to buy it. So you's usually a 731 00:35:00,040 --> 00:35:02,719 Speaker 1: hiny difference and that's just what they keep. So a 732 00:35:02,800 --> 00:35:04,360 Speaker 1: lot of e T s trade with what's called a 733 00:35:04,400 --> 00:35:07,000 Speaker 1: penny spread, so they're only keeping a penny of that transaction. 734 00:35:07,560 --> 00:35:09,840 Speaker 1: Some can creep up to three, four or five cents. 735 00:35:10,480 --> 00:35:12,440 Speaker 1: But if you take that in turn into a percentage, 736 00:35:12,440 --> 00:35:17,200 Speaker 1: you're looking at maybe one to twenty basis points and 737 00:35:17,280 --> 00:35:19,600 Speaker 1: was Todd was looking at early. The longer you're holding period, 738 00:35:20,000 --> 00:35:21,920 Speaker 1: the more that gets diluted over time. So when you 739 00:35:22,000 --> 00:35:24,279 Speaker 1: talk about mutual funds, they have front end loads where 740 00:35:24,280 --> 00:35:26,279 Speaker 1: they they and a lot of mutual funds but charge 741 00:35:26,320 --> 00:35:29,160 Speaker 1: you five percent just to get in. That is what 742 00:35:29,280 --> 00:35:31,000 Speaker 1: I look at the spread as it's sort of a 743 00:35:31,440 --> 00:35:34,480 Speaker 1: an initial fee for getting in. And you could look 744 00:35:34,520 --> 00:35:38,960 Speaker 1: at one two twenty basis points as nickel dime compared 745 00:35:39,040 --> 00:35:40,960 Speaker 1: to a load in a mutual fund. So I think 746 00:35:41,040 --> 00:35:43,120 Speaker 1: sometimes that's a kind of a different way to look 747 00:35:43,160 --> 00:35:46,319 Speaker 1: at what a spread is as a cover charge basically, yeah, 748 00:35:46,360 --> 00:35:48,239 Speaker 1: cover charge, Yeah, that's a good that's a good way 749 00:35:48,239 --> 00:35:50,239 Speaker 1: of thinking of it as well. I do think the 750 00:35:50,280 --> 00:35:51,840 Speaker 1: way the way that you're thinking of it as important. 751 00:35:51,880 --> 00:35:54,360 Speaker 1: So people who are at first embracing E T F 752 00:35:54,440 --> 00:35:56,520 Speaker 1: s and perhaps are learning more about it through through 753 00:35:56,600 --> 00:35:59,279 Speaker 1: these podcasts. Are coming at it from a mutual fund 754 00:35:59,320 --> 00:36:02,040 Speaker 1: world where you're used to putting in an order whenever 755 00:36:02,080 --> 00:36:04,239 Speaker 1: you want to put in an order, and it gets executed, 756 00:36:04,480 --> 00:36:07,080 Speaker 1: and your money gets taken from you and put into 757 00:36:07,120 --> 00:36:11,000 Speaker 1: the underlying investments at four pm when the market is closed, 758 00:36:11,360 --> 00:36:14,000 Speaker 1: or after four pm when the market has closed in 759 00:36:14,120 --> 00:36:17,439 Speaker 1: that regard, and then nothing. It's just all happens behind 760 00:36:17,480 --> 00:36:20,239 Speaker 1: the scenes and they take out whatever that sales load 761 00:36:20,360 --> 00:36:23,359 Speaker 1: is and and your ten tho dollars ends up being 762 00:36:24,320 --> 00:36:26,880 Speaker 1: nine and fifty dollars less or whatever it is for 763 00:36:26,960 --> 00:36:30,719 Speaker 1: the cost. The e t F is transparent. They you 764 00:36:30,840 --> 00:36:33,600 Speaker 1: can see what's happening there. That's an advantage to you 765 00:36:33,719 --> 00:36:36,440 Speaker 1: as an investor, but it shouldn't scare you out of 766 00:36:36,560 --> 00:36:38,000 Speaker 1: doing it. The same way if you're going to buy 767 00:36:38,040 --> 00:36:41,240 Speaker 1: a stock, there is a trading cost to buying a stock. 768 00:36:41,719 --> 00:36:43,560 Speaker 1: There's a trading cost to buying an e t F. 769 00:36:43,680 --> 00:36:46,480 Speaker 1: It's just because things are so competitive, the same way 770 00:36:46,520 --> 00:36:49,200 Speaker 1: it is in the ets space. In this market maker space, 771 00:36:49,520 --> 00:36:51,640 Speaker 1: when there's a lot of volume, the costs come down 772 00:36:51,760 --> 00:36:55,480 Speaker 1: quite low and are quite favorable for a potential investor. 773 00:36:55,600 --> 00:36:58,520 Speaker 1: If you're buying something that nobody else is buying, you're 774 00:36:58,520 --> 00:37:01,400 Speaker 1: gonna have to pay a premium for that execution to 775 00:37:01,520 --> 00:37:03,560 Speaker 1: get that trade taken part of it. And that may 776 00:37:03,640 --> 00:37:05,120 Speaker 1: make sense for you to do. It may be worth 777 00:37:05,200 --> 00:37:07,520 Speaker 1: it because it's the only way to get exposure to 778 00:37:07,560 --> 00:37:09,680 Speaker 1: a certain trend. Yeah, and I would I have a 779 00:37:09,800 --> 00:37:12,960 Speaker 1: term I called exotic nous. Think about what you're buying. Okay, 780 00:37:13,440 --> 00:37:17,160 Speaker 1: if it's you know, junk bonds or the Vietnam etiam, 781 00:37:17,560 --> 00:37:20,840 Speaker 1: if it seems exotic, know that there's probably some some 782 00:37:21,000 --> 00:37:22,920 Speaker 1: frictional costs that are going to be associated with that, 783 00:37:23,000 --> 00:37:25,959 Speaker 1: Whereas if it's plain vanilla, you're probably gonna be charged 784 00:37:26,000 --> 00:37:28,880 Speaker 1: hardly anything in terms of that cover charge. So because 785 00:37:28,920 --> 00:37:31,319 Speaker 1: the cover charge that like in the high yield area, 786 00:37:31,719 --> 00:37:33,359 Speaker 1: that may not show up in the spread. But then 787 00:37:33,400 --> 00:37:36,319 Speaker 1: there's also the pre there's other ways that. In other words, 788 00:37:36,400 --> 00:37:38,600 Speaker 1: there's no free lunch. You know, the people who are 789 00:37:38,680 --> 00:37:40,719 Speaker 1: making these markets and doing all this work, they're gonna 790 00:37:40,800 --> 00:37:44,000 Speaker 1: take a cut for themselves. It's just the much smaller 791 00:37:44,120 --> 00:37:47,040 Speaker 1: cut compared to what a load was for a mutual fund. Yeah, 792 00:37:47,120 --> 00:37:48,520 Speaker 1: So if I could just do the free lunch part, 793 00:37:48,560 --> 00:37:51,680 Speaker 1: of it. Because we're seeing more and more these days, 794 00:37:51,880 --> 00:37:54,160 Speaker 1: and we touched on earlier of of I think ket 795 00:37:54,239 --> 00:37:57,040 Speaker 1: and Merritrade when they made changes to the platform. We're 796 00:37:57,080 --> 00:38:03,360 Speaker 1: seeing commission free products widely available on various brokerage platforms Schwab, Fidelity, 797 00:38:03,560 --> 00:38:06,080 Speaker 1: e Trade, TV, Merriage Trade to all these very merrow 798 00:38:06,160 --> 00:38:09,160 Speaker 1: Edge I think has it as well. And so that's 799 00:38:09,200 --> 00:38:12,960 Speaker 1: a cost that you'd be paying from a commission standpoint 800 00:38:13,040 --> 00:38:14,719 Speaker 1: that continues to come down, but there is still a 801 00:38:14,800 --> 00:38:18,520 Speaker 1: cost there. Something can be commissioned free. It sounds well, okay, great, 802 00:38:18,520 --> 00:38:20,799 Speaker 1: I can be able to buy this and not pay 803 00:38:20,840 --> 00:38:23,920 Speaker 1: any additional charges or cover charges for what that is. 804 00:38:24,239 --> 00:38:27,480 Speaker 1: But if that trading costs a bit, ask spread is 805 00:38:27,600 --> 00:38:30,520 Speaker 1: relatively wide because no one else is doing it. It's 806 00:38:30,520 --> 00:38:34,880 Speaker 1: showing up on this platform perhaps because the asset manager 807 00:38:35,000 --> 00:38:38,399 Speaker 1: wants to make this. They want to get premium shelf 808 00:38:38,520 --> 00:38:40,719 Speaker 1: space for what it is. Some things again that are 809 00:38:40,719 --> 00:38:43,400 Speaker 1: showing up on there makes sense in a portfolio and 810 00:38:43,520 --> 00:38:46,080 Speaker 1: some things don't. And it really is something that investor 811 00:38:46,160 --> 00:38:48,879 Speaker 1: needs to go beyond. Okay, so back to this next 812 00:38:49,000 --> 00:38:52,680 Speaker 1: level windshield. You guys are in this cockpit, look at 813 00:38:52,680 --> 00:38:56,719 Speaker 1: all your various stuff there's another one, volatility. How do 814 00:38:56,760 --> 00:38:59,479 Speaker 1: you take that into account? So we do. The only 815 00:38:59,560 --> 00:39:02,440 Speaker 1: metric from an et F perspective that we rely on 816 00:39:03,160 --> 00:39:06,640 Speaker 1: historical performance, is a standard deviation. If an e t 817 00:39:06,760 --> 00:39:08,719 Speaker 1: F has a three year track record, we use that 818 00:39:08,760 --> 00:39:11,120 Speaker 1: three year stand deviation. If it doesn't yet have a 819 00:39:11,160 --> 00:39:13,160 Speaker 1: three year track record, we still are rating it. We 820 00:39:13,280 --> 00:39:15,880 Speaker 1: cover about fo et F that don't yet have a 821 00:39:15,920 --> 00:39:18,360 Speaker 1: three year track record at c f R A, but 822 00:39:18,480 --> 00:39:22,240 Speaker 1: we do think it's relevant. So above average returns taking 823 00:39:22,360 --> 00:39:26,520 Speaker 1: on above average risk isn't necessarily a good thing for 824 00:39:26,640 --> 00:39:29,320 Speaker 1: every investor. Some people are willing to deal with that 825 00:39:29,440 --> 00:39:32,279 Speaker 1: level of volatility from within. So again, you don't want 826 00:39:32,280 --> 00:39:36,719 Speaker 1: to just pick two thousand seventeen's best performing securities e 827 00:39:36,800 --> 00:39:38,920 Speaker 1: t F. They're often the best performing ones in two 828 00:39:38,960 --> 00:39:43,360 Speaker 1: thousand and seventeen because they significantly underperformed in two thousand sixteen, 829 00:39:44,120 --> 00:39:46,240 Speaker 1: and then there's a good chance that they're gonna revert 830 00:39:46,280 --> 00:39:48,120 Speaker 1: back to the mean in two thousand eighteen if there's 831 00:39:48,120 --> 00:39:50,360 Speaker 1: a lot of vlatility. So we that's one of the 832 00:39:50,440 --> 00:39:52,120 Speaker 1: things that we focus on at c f R A 833 00:39:52,440 --> 00:39:56,640 Speaker 1: standard deviation. Standard deviation sounds like something from stats class 834 00:39:56,680 --> 00:39:59,600 Speaker 1: in college. So but I'm telling you this is I'm 835 00:39:59,600 --> 00:40:03,320 Speaker 1: gonna format it for you. You were gone skiing, I 836 00:40:03,440 --> 00:40:06,840 Speaker 1: know you have, right, yeah, snowboarding, Yeah, of course. Anyway, 837 00:40:07,280 --> 00:40:09,560 Speaker 1: Well I like to ski, Joel likes the snowboard. Anyway, 838 00:40:09,600 --> 00:40:11,560 Speaker 1: we get to top of the hill. There's a sign 839 00:40:11,680 --> 00:40:14,760 Speaker 1: for how steep the slope is? Right, double black, diamond, 840 00:40:14,880 --> 00:40:17,719 Speaker 1: blue green for that's where Yeah, that's right, am I 841 00:40:17,880 --> 00:40:19,799 Speaker 1: he where's the bunny slope called? Because that's what I'm 842 00:40:19,880 --> 00:40:22,839 Speaker 1: using on. So you got you got a Philly's jacket, right, 843 00:40:22,880 --> 00:40:25,040 Speaker 1: and it's like unzipped and flapping in the breeze. I 844 00:40:25,080 --> 00:40:27,759 Speaker 1: can totally see you on the green. I know your type. 845 00:40:28,080 --> 00:40:29,799 Speaker 1: I'll let you live with that image because it's better 846 00:40:29,840 --> 00:40:32,520 Speaker 1: than the reality. But that's okay. So the ski slope 847 00:40:32,560 --> 00:40:35,399 Speaker 1: metaphor works. And when we when Todd talked earlier about 848 00:40:35,480 --> 00:40:38,120 Speaker 1: whether you're buying equal weighted or how it's weighted, and 849 00:40:38,640 --> 00:40:41,840 Speaker 1: you could buy it, you could be unpleasantly surprised. Standard 850 00:40:41,920 --> 00:40:45,640 Speaker 1: deviation will tell you how much up and down you're 851 00:40:45,640 --> 00:40:49,360 Speaker 1: gonna experience. All standard deviation says say the standard deviation 852 00:40:49,520 --> 00:40:52,919 Speaker 1: is that just means there's a two third percent chance 853 00:40:52,960 --> 00:40:55,280 Speaker 1: that it's going to go up or down. That's the range. 854 00:40:56,320 --> 00:40:57,560 Speaker 1: So what you want to do is look at where 855 00:40:57,560 --> 00:41:00,120 Speaker 1: the sp I think right now, the standard viation is 856 00:41:00,120 --> 00:41:02,279 Speaker 1: about six percent, maybe seven percent. That's a little low 857 00:41:02,320 --> 00:41:05,000 Speaker 1: because volatility has been low. So where is this et 858 00:41:05,120 --> 00:41:08,000 Speaker 1: F I'm gonna buy? Take something like XOP the spider 859 00:41:08,920 --> 00:41:13,239 Speaker 1: oil drillers exploration. Sounds like a pretty general sector play, 860 00:41:13,320 --> 00:41:16,399 Speaker 1: but that probably has a standard deviation of of cent. 861 00:41:16,480 --> 00:41:19,520 Speaker 1: So you gotta go, okay, this is three times is 862 00:41:19,600 --> 00:41:22,160 Speaker 1: likely to lose me or win me money than the 863 00:41:22,320 --> 00:41:24,200 Speaker 1: S and P five hunter. But then a bond ETF 864 00:41:24,360 --> 00:41:26,800 Speaker 1: might have a standard deviation of two percent or three percent. 865 00:41:27,280 --> 00:41:29,239 Speaker 1: That is why that is so key because if you 866 00:41:29,320 --> 00:41:31,880 Speaker 1: miss something on the holdings or the waitings, the standard 867 00:41:31,920 --> 00:41:35,040 Speaker 1: deviation will alert you to what might be inside. Because 868 00:41:35,040 --> 00:41:37,759 Speaker 1: you could have an equal uh market cap weighted portfolio, 869 00:41:38,160 --> 00:41:40,360 Speaker 1: but you might not notice they're all small caps, and 870 00:41:40,400 --> 00:41:42,239 Speaker 1: the standardviation will clue you out that hey, this is 871 00:41:42,280 --> 00:41:44,440 Speaker 1: gonna be a wild ride. So you did the Philly thing. 872 00:41:44,480 --> 00:41:46,400 Speaker 1: I'm I'm a met fan, not a you know, not 873 00:41:46,480 --> 00:41:49,520 Speaker 1: a good year. This past year for in here with 874 00:41:50,960 --> 00:41:53,560 Speaker 1: it's been is going to be a better one. Pitchers 875 00:41:53,640 --> 00:41:58,200 Speaker 1: won't get hurt. But you know, to use a baseball analogy, 876 00:41:58,360 --> 00:42:00,560 Speaker 1: you know, singles and doubles is a good way of 877 00:42:00,640 --> 00:42:03,040 Speaker 1: going if you're if you're a home run hitter and 878 00:42:03,160 --> 00:42:05,239 Speaker 1: you're aiming for the home runs and swinging for the 879 00:42:05,280 --> 00:42:07,279 Speaker 1: fences for what it is, you're gonna strike out quite 880 00:42:07,320 --> 00:42:10,680 Speaker 1: a bit. So something that has relatively low volatility, a 881 00:42:10,760 --> 00:42:14,000 Speaker 1: relatively consistent performance is going to be a You could 882 00:42:14,000 --> 00:42:16,279 Speaker 1: be a three hitter getting singles and doubles all the 883 00:42:16,360 --> 00:42:18,960 Speaker 1: time and be able to do that as opposed to again, 884 00:42:19,000 --> 00:42:21,160 Speaker 1: met fan, not a Yankee fan, Aron Judge, you hit 885 00:42:21,239 --> 00:42:24,600 Speaker 1: some runs and strikes out quite a bit. Good ballplayer, 886 00:42:24,840 --> 00:42:28,600 Speaker 1: different different kind of expectations that you have. Okay, so Todd, 887 00:42:28,800 --> 00:42:31,480 Speaker 1: here we are marching along through your checklist. What do 888 00:42:31,560 --> 00:42:34,040 Speaker 1: we come to next? So we covered a number of things. 889 00:42:34,080 --> 00:42:36,800 Speaker 1: We covered holdings, we covered costs, we covered liquidity. The 890 00:42:36,880 --> 00:42:38,840 Speaker 1: one thing that we don't use that I know others 891 00:42:38,960 --> 00:42:42,879 Speaker 1: do is tracking ERA, which is what so how well 892 00:42:43,040 --> 00:42:46,200 Speaker 1: that e t F tracks the underlying index that it 893 00:42:46,400 --> 00:42:49,920 Speaker 1: chose to track. And so the reason we don't do 894 00:42:50,080 --> 00:42:52,200 Speaker 1: that is, as I guess a couple of things, but 895 00:42:52,280 --> 00:42:55,640 Speaker 1: most importantly most e t F s are tracking a 896 00:42:55,760 --> 00:42:59,560 Speaker 1: different index then something else you might be considering, and 897 00:42:59,680 --> 00:43:02,160 Speaker 1: so yes, it makes sense if you're dealing with those 898 00:43:02,239 --> 00:43:05,080 Speaker 1: three SMP five hundred index based products that we talked 899 00:43:05,120 --> 00:43:08,880 Speaker 1: about this year, we're seeing about a five basis point 900 00:43:09,080 --> 00:43:13,400 Speaker 1: differential between SPY and I, v V and v O, 901 00:43:13,800 --> 00:43:17,359 Speaker 1: the three SMP five d index based products. Coincidentally, that's 902 00:43:17,400 --> 00:43:19,839 Speaker 1: the difference in the fee that's there, and so that's 903 00:43:19,960 --> 00:43:22,799 Speaker 1: one of the reasons that they'll be different. But if 904 00:43:22,840 --> 00:43:25,000 Speaker 1: you're looking at one, you know, we use home builders 905 00:43:25,040 --> 00:43:26,759 Speaker 1: as an example, But if you're looking at a low 906 00:43:26,840 --> 00:43:29,440 Speaker 1: volatility e t F from power Shares s p l 907 00:43:29,480 --> 00:43:32,560 Speaker 1: V and a minium minimum alatility e t F from 908 00:43:32,760 --> 00:43:35,960 Speaker 1: I Shares U s m V as the example, the 909 00:43:36,080 --> 00:43:39,400 Speaker 1: indexes are quite different. The rules are different, the holdings 910 00:43:39,440 --> 00:43:42,320 Speaker 1: are different, the sector exposure is different. The fact that 911 00:43:42,440 --> 00:43:45,399 Speaker 1: one tracks its index better than the other one really 912 00:43:45,480 --> 00:43:48,359 Speaker 1: doesn't tell you how well it's doing, because it's it's 913 00:43:48,400 --> 00:43:51,719 Speaker 1: trying to track something completely different. How well it I 914 00:43:51,880 --> 00:43:56,080 Speaker 1: am at following one recipe and how well Eric is 915 00:43:56,280 --> 00:43:59,919 Speaker 1: at following a completely different recipe doesn't make any sense 916 00:44:00,000 --> 00:44:02,480 Speaker 1: if I'm making you know, peanut butter and jelly sandwich, 917 00:44:02,520 --> 00:44:04,799 Speaker 1: and he's making meat ball palm. That's all that Eric 918 00:44:04,840 --> 00:44:07,200 Speaker 1: knows how to make, as you mentioned food, because he 919 00:44:07,280 --> 00:44:11,200 Speaker 1: goes crazy. He's now he cannot focus on the show anymore. 920 00:44:12,040 --> 00:44:15,120 Speaker 1: But how do you feel about tracking air? So I 921 00:44:15,200 --> 00:44:17,520 Speaker 1: agree with Todd, You're right, they're all tracking different things. 922 00:44:17,680 --> 00:44:20,400 Speaker 1: I guess I would look at it because the I 923 00:44:20,400 --> 00:44:22,000 Speaker 1: would take a step back though. What's an E T 924 00:44:22,200 --> 00:44:25,040 Speaker 1: S purpose in this life? It is to track an index. 925 00:44:25,080 --> 00:44:26,840 Speaker 1: I mean that's ultimately what it's designed to do. And 926 00:44:26,880 --> 00:44:29,359 Speaker 1: people think it's like a robot, right, Like there's how 927 00:44:29,600 --> 00:44:32,120 Speaker 1: right from Space Odyssey sitting there tracking the index. But 928 00:44:32,360 --> 00:44:35,160 Speaker 1: there are human beings who tracking an index and a 929 00:44:35,239 --> 00:44:38,160 Speaker 1: lot of things happen, rebalances, corporate actions. They've got to 930 00:44:38,200 --> 00:44:41,720 Speaker 1: make sure they track that index well. And that's passive 931 00:44:41,800 --> 00:44:45,320 Speaker 1: portfolio management. I think it's an underrated job. It's because 932 00:44:45,320 --> 00:44:48,000 Speaker 1: if you tie you in and nobody cares, like, you know, 933 00:44:48,040 --> 00:44:49,640 Speaker 1: there's if you're not noticed, that's a good thing. But 934 00:44:49,719 --> 00:44:51,880 Speaker 1: so that's why I bring up if you notice a 935 00:44:51,960 --> 00:44:54,560 Speaker 1: high tracking difference, that could be a red flag. So 936 00:44:54,640 --> 00:44:56,600 Speaker 1: you look at the index return and you look at 937 00:44:56,640 --> 00:44:59,840 Speaker 1: the e t F return. If they're really far off you, 938 00:45:00,040 --> 00:45:02,040 Speaker 1: they want to just think, Okay, why you know what's 939 00:45:02,040 --> 00:45:04,080 Speaker 1: going on? Like the Vietnam ETF. Back to that one 940 00:45:04,440 --> 00:45:05,960 Speaker 1: that does have a high tracking error. But in that 941 00:45:06,040 --> 00:45:08,399 Speaker 1: one you can go, well, that's because I'm getting local 942 00:45:08,480 --> 00:45:11,480 Speaker 1: Vietnamese stocks. It's a lot of it's highly exotic. I'll 943 00:45:11,520 --> 00:45:13,160 Speaker 1: live with it. But if you see how high tracking 944 00:45:13,320 --> 00:45:15,640 Speaker 1: on like a MidCap growth fund or something like that, 945 00:45:15,960 --> 00:45:18,080 Speaker 1: it might mean somebody is to sleep at the wheel. Correct. 946 00:45:18,560 --> 00:45:20,520 Speaker 1: I want to ask you one more question that gets 947 00:45:20,880 --> 00:45:22,520 Speaker 1: right to the heart of who you are and what 948 00:45:22,640 --> 00:45:25,520 Speaker 1: you do, because you're both an analyst for mutual funds 949 00:45:25,840 --> 00:45:28,040 Speaker 1: and for e t f s. And obviously we've talked 950 00:45:28,040 --> 00:45:29,640 Speaker 1: a lot about the growth of the e t F, 951 00:45:30,360 --> 00:45:32,759 Speaker 1: but to some extent, that's at the expense of the 952 00:45:32,880 --> 00:45:35,000 Speaker 1: mutual fund. So what do you think the future of 953 00:45:35,239 --> 00:45:37,480 Speaker 1: the mutual fund is? So I think that we're going 954 00:45:37,560 --> 00:45:42,040 Speaker 1: to continue to see money bleeding out of actively managed funds, 955 00:45:42,280 --> 00:45:45,600 Speaker 1: and it's certainly inexpensive actively managed funds. It's been happening 956 00:45:45,920 --> 00:45:49,480 Speaker 1: within the equity space. Investors are still quite comfortable paying 957 00:45:49,600 --> 00:45:53,120 Speaker 1: somebody to drive the car. In the fixed income space 958 00:45:53,440 --> 00:45:55,560 Speaker 1: and and wanting an uber driver, so to speak. The 959 00:45:55,640 --> 00:45:58,480 Speaker 1: difference between active and equity and active and fixed income. 960 00:45:58,520 --> 00:46:01,440 Speaker 1: Don't you think that because the SMPS market cap weighted 961 00:46:01,440 --> 00:46:04,160 Speaker 1: and that's the big benchmark, and like the stocks do better, 962 00:46:04,200 --> 00:46:06,359 Speaker 1: they get a bigger waiting So it's harder to beat 963 00:46:06,840 --> 00:46:09,080 Speaker 1: something that's got this momentum in it, whereas on the 964 00:46:09,160 --> 00:46:12,760 Speaker 1: fixed income side, the aggregate bond index that is ours 965 00:46:13,600 --> 00:46:16,880 Speaker 1: is weighted by the debt the company has outstanding, and 966 00:46:17,040 --> 00:46:19,400 Speaker 1: thus it doesn't have that momentum feel and it's just 967 00:46:19,719 --> 00:46:22,520 Speaker 1: way easier to beat. You Do you think that plays 968 00:46:22,520 --> 00:46:24,560 Speaker 1: into what you just Yes, I think it completely plays 969 00:46:24,600 --> 00:46:27,359 Speaker 1: in it. And I think in part there's a people 970 00:46:27,400 --> 00:46:30,280 Speaker 1: are comparing it perhaps to the wrong thing. So Bloomberg 971 00:46:30,320 --> 00:46:35,640 Speaker 1: Barkley's also has something that's a different fixed income UH index. 972 00:46:35,719 --> 00:46:37,560 Speaker 1: I I know the ticker that's part of it that 973 00:46:37,680 --> 00:46:41,239 Speaker 1: I Shares has. It's a core fixed income product that's 974 00:46:41,280 --> 00:46:43,800 Speaker 1: there that that has some high yield exposure to it. 975 00:46:43,880 --> 00:46:46,239 Speaker 1: It has a little bit more corporate instead of just 976 00:46:46,400 --> 00:46:49,160 Speaker 1: being tied to the treasuries that's there. It is a 977 00:46:49,200 --> 00:46:52,480 Speaker 1: little bit harder, but people don't feel comfortable following what's 978 00:46:52,480 --> 00:46:55,520 Speaker 1: going on in the Federal Reserve and following corporate issuance 979 00:46:55,800 --> 00:46:58,160 Speaker 1: the same way they do tracking what's going on in 980 00:46:58,200 --> 00:47:00,600 Speaker 1: the stock market. So people are willing to pay for 981 00:47:01,600 --> 00:47:05,000 Speaker 1: often average performance within the fixed income space. I do 982 00:47:05,120 --> 00:47:07,320 Speaker 1: think that's gonna shift. I think in two thousand and 983 00:47:07,360 --> 00:47:10,440 Speaker 1: eighteen we're gonna see harder returns to come by for 984 00:47:10,680 --> 00:47:14,279 Speaker 1: actively managed funds as the Fed continues to raise interest rates. 985 00:47:15,120 --> 00:47:16,840 Speaker 1: If we hit a year now that we have E 986 00:47:16,920 --> 00:47:20,640 Speaker 1: t F choices where the average actively managed bond fund 987 00:47:20,880 --> 00:47:24,000 Speaker 1: declines and value, that's gonna be a red flag in 988 00:47:24,080 --> 00:47:27,120 Speaker 1: two thousand and nineteen for people to go, wait, I'm 989 00:47:27,160 --> 00:47:30,200 Speaker 1: paying how much for you to lose money? I might 990 00:47:30,280 --> 00:47:33,480 Speaker 1: as well pay seven eight basis points for a G 991 00:47:33,640 --> 00:47:37,360 Speaker 1: G or B and D from Vanguard or or some 992 00:47:37,480 --> 00:47:39,319 Speaker 1: of the dozens of other products that are low costs 993 00:47:39,320 --> 00:47:41,440 Speaker 1: in nature. So I do think they have a role 994 00:47:41,520 --> 00:47:44,040 Speaker 1: active and passive and mutual funds and ETFs can play 995 00:47:44,080 --> 00:47:46,440 Speaker 1: a role in both portfolios. But I do think the 996 00:47:46,520 --> 00:47:49,440 Speaker 1: tide is continuing to shift towards gtfs. But as long 997 00:47:49,520 --> 00:47:51,880 Speaker 1: as people want to know something about mutual funds, then 998 00:47:52,040 --> 00:47:54,040 Speaker 1: we'd see if or A want to help them with 999 00:47:54,200 --> 00:47:57,719 Speaker 1: tools to be able to do that. So closing question, Yeah, 1000 00:47:58,640 --> 00:48:02,040 Speaker 1: favorite et F ticker, My favorite E t F ticker. 1001 00:48:03,160 --> 00:48:05,880 Speaker 1: She I didn't come prepared for that one. That's why 1002 00:48:05,920 --> 00:48:07,799 Speaker 1: we put on the skin your brain. I know they're 1003 00:48:07,800 --> 00:48:10,080 Speaker 1: all in there, all floating around. It looks like it's 1004 00:48:10,120 --> 00:48:13,400 Speaker 1: like a ticker soup in there. I don't have a 1005 00:48:13,480 --> 00:48:17,360 Speaker 1: favorite ticker the ones. So I find things being just 1006 00:48:17,560 --> 00:48:19,960 Speaker 1: that when I paint a good picture of what it is. 1007 00:48:20,120 --> 00:48:24,160 Speaker 1: So like you wood and cut with your paper related 1008 00:48:24,239 --> 00:48:26,839 Speaker 1: and forest products, the image works out quite well. There's 1009 00:48:26,840 --> 00:48:30,640 Speaker 1: a wood, there's a wood w o O D which 1010 00:48:30,719 --> 00:48:33,759 Speaker 1: owns timber companies, and then there's a cut E t 1011 00:48:33,920 --> 00:48:36,120 Speaker 1: F C. Actually both doing really well. I mean they're 1012 00:48:36,120 --> 00:48:38,120 Speaker 1: good performs. So those are two that come to mind 1013 00:48:38,160 --> 00:48:41,200 Speaker 1: because you can picture the image for where it is. Uh. 1014 00:48:41,840 --> 00:48:43,880 Speaker 1: Because because it's a verb, I'm a fan of the 1015 00:48:43,960 --> 00:48:47,160 Speaker 1: verb tickers. But my favorite is move to me. That 1016 00:48:47,320 --> 00:48:49,840 Speaker 1: is the Mona Lisa of E t F tickers because 1017 00:48:50,120 --> 00:48:54,040 Speaker 1: not only is it a verb, but it's something everyone loves. 1018 00:48:54,400 --> 00:48:56,600 Speaker 1: A cow saying move. It's like kind of takes you 1019 00:48:56,680 --> 00:49:00,200 Speaker 1: back to your childhood. That's the global Agribusiness ETF know what. 1020 00:49:01,000 --> 00:49:03,560 Speaker 1: Probably Number one is that we didn't really ask him 1021 00:49:03,600 --> 00:49:07,040 Speaker 1: for his favorite, but he felt you said both of you. 1022 00:49:09,280 --> 00:49:11,279 Speaker 1: If there's a ticker that's out there that someone thinks 1023 00:49:11,320 --> 00:49:13,800 Speaker 1: would be interesting, there's likely to be an et F 1024 00:49:13,920 --> 00:49:18,520 Speaker 1: to follow suit. Todd Rosen Blooth, thank you so much 1025 00:49:18,560 --> 00:49:27,799 Speaker 1: for joining us in a pleasure. Guys, thanks for listening 1026 00:49:27,840 --> 00:49:30,120 Speaker 1: to Trillions. Until next time, we can find us in 1027 00:49:30,120 --> 00:49:34,239 Speaker 1: the Bloomberg Terminal, Bloomberg dot com, Apple Podcast, and a 1028 00:49:34,280 --> 00:49:36,399 Speaker 1: bunch of other places that probably haven't heard about yet. 1029 00:49:36,960 --> 00:49:39,359 Speaker 1: We'd love to hear from you. We're on Twitter, I'm 1030 00:49:39,520 --> 00:49:44,200 Speaker 1: at Joel Webber Show, Key's at Eric Faltunas. Trillions is 1031 00:49:44,239 --> 00:49:48,200 Speaker 1: produced by Jordan Bell with help from Magnus Henrickson. Francesca 1032 00:49:48,280 --> 00:49:50,640 Speaker 1: Levie is the head of Bloomberg Podcast. Bye.