1 00:00:00,080 --> 00:00:02,800 Speaker 1: Read it out with its first earnings report as a 2 00:00:02,800 --> 00:00:06,880 Speaker 1: public company, shares markedly higher seven percent. Let's bring in 3 00:00:06,880 --> 00:00:10,160 Speaker 1: Reddit CEO Steve Huffman and Steve the core to gone 4 00:00:10,200 --> 00:00:12,639 Speaker 1: forty eight per cent top line growth. You're doing well, 5 00:00:12,680 --> 00:00:15,360 Speaker 1: the ad environment seems really good. But I actually want 6 00:00:15,360 --> 00:00:17,720 Speaker 1: to start with the next big thing, and that seems 7 00:00:17,720 --> 00:00:20,440 Speaker 1: to be the user economy. That seems to be your focus. 8 00:00:20,760 --> 00:00:22,520 Speaker 1: Tell me about the user economy strategy. 9 00:00:23,400 --> 00:00:25,040 Speaker 2: So, good morning, thanks for having me. 10 00:00:25,600 --> 00:00:32,199 Speaker 3: So, the user economy is the family of products and 11 00:00:32,200 --> 00:00:37,320 Speaker 3: features that we're building to facilitate transactions between users on 12 00:00:37,360 --> 00:00:41,120 Speaker 3: the platform, so user to user, gifting user to use 13 00:00:41,159 --> 00:00:44,760 Speaker 3: their subscription, user community, subscriptions, things like that. 14 00:00:45,600 --> 00:00:48,880 Speaker 2: We think there's a ton of potential here. 15 00:00:48,960 --> 00:00:50,680 Speaker 3: One of our sayings that Reddit is the only thing 16 00:00:50,680 --> 00:00:54,040 Speaker 3: that scales with the users is users. And so look, 17 00:00:54,040 --> 00:00:58,480 Speaker 3: the ads business is great and can scale pretty much 18 00:00:58,520 --> 00:01:00,880 Speaker 3: infinitely from our point of view, but we'd love to 19 00:01:00,960 --> 00:01:05,080 Speaker 3: have another business model to sit alongside it, and that's 20 00:01:05,160 --> 00:01:06,560 Speaker 3: what the user economy. 21 00:01:06,160 --> 00:01:09,840 Speaker 4: Is, Steve alongside. Also, the ad business that you say 22 00:01:09,959 --> 00:01:14,280 Speaker 4: can infinitely scale has been AI and the selling of 23 00:01:14,400 --> 00:01:17,800 Speaker 4: data and licensing to some of those big businesses that 24 00:01:17,880 --> 00:01:20,800 Speaker 4: are creating large language models based upon the data that 25 00:01:20,840 --> 00:01:23,720 Speaker 4: you license, Google being one of them. How infinite is 26 00:01:23,800 --> 00:01:27,080 Speaker 4: that revenue stream? Because once the models are trained, how 27 00:01:27,160 --> 00:01:28,920 Speaker 4: necessary is it to keep on licensing. 28 00:01:30,040 --> 00:01:31,479 Speaker 2: So I think there's a couple of ways to look 29 00:01:31,480 --> 00:01:31,720 Speaker 2: at this. 30 00:01:32,120 --> 00:01:37,000 Speaker 3: First, the potential value here is I think quite large, 31 00:01:37,240 --> 00:01:40,560 Speaker 3: and between us and other folks in the market, we're 32 00:01:40,600 --> 00:01:44,240 Speaker 3: actually still developing that. You know, we're finding increasingly folks 33 00:01:44,240 --> 00:01:48,080 Speaker 3: coming to Reddit, and I think what we're seeing overall 34 00:01:48,240 --> 00:01:53,320 Speaker 3: big picture is in the AI era, where increasingly content 35 00:01:53,360 --> 00:01:59,440 Speaker 3: online is written by machines, there's this increasing premium on content, perspectives, 36 00:01:59,480 --> 00:02:03,160 Speaker 3: conversation that comes from real humans, and that's what Reddit provides. 37 00:02:03,680 --> 00:02:07,880 Speaker 3: So so far we've done one kind of major content 38 00:02:07,920 --> 00:02:11,240 Speaker 3: licensing deal with Google, but we're talking to others as well. 39 00:02:12,320 --> 00:02:15,959 Speaker 3: But your question about is is it a one time 40 00:02:16,000 --> 00:02:19,400 Speaker 3: thing or ongoing? I think what's really important here is 41 00:02:19,400 --> 00:02:23,400 Speaker 3: folks want real time access to up to date information, 42 00:02:23,560 --> 00:02:25,000 Speaker 3: conversation perspectives. 43 00:02:25,880 --> 00:02:26,040 Speaker 2: Right. 44 00:02:26,320 --> 00:02:29,880 Speaker 3: Imagine a search engine that stopped indexing in twenty twenty one, 45 00:02:30,000 --> 00:02:32,040 Speaker 3: it wouldn't be very helpful, and so I think that 46 00:02:32,160 --> 00:02:35,440 Speaker 3: real time feed is really important. 47 00:02:36,840 --> 00:02:41,160 Speaker 1: Steve, you took the interesting step to ask redditors and 48 00:02:41,200 --> 00:02:45,440 Speaker 1: particularly redditors who are investors in the IPO, to submit questions, 49 00:02:45,880 --> 00:02:47,800 Speaker 1: and those some of which you answered on the call 50 00:02:47,840 --> 00:02:49,960 Speaker 1: and some of which you'll follow up in video form. 51 00:02:50,120 --> 00:02:52,320 Speaker 1: We're showing one of them now, which is what is 52 00:02:52,320 --> 00:02:56,760 Speaker 1: the justification for having one billion dollars in working capital? Now? 53 00:02:56,760 --> 00:02:59,200 Speaker 1: I want to take that question and apply it to AI. 54 00:03:00,160 --> 00:03:03,240 Speaker 1: Data licensing is a revenue generation tool for you. But 55 00:03:03,320 --> 00:03:05,639 Speaker 1: on the technology side, might we see some M and 56 00:03:05,760 --> 00:03:09,120 Speaker 1: A that answers that question from your reddit A community, 57 00:03:09,480 --> 00:03:12,040 Speaker 1: but also helps us understand a bit more like what 58 00:03:12,040 --> 00:03:14,640 Speaker 1: are you guys going to do to increase competence to 59 00:03:14,680 --> 00:03:16,400 Speaker 1: increase the technology offering on AI? 60 00:03:17,680 --> 00:03:18,280 Speaker 2: Sure, we'll look. 61 00:03:18,320 --> 00:03:20,200 Speaker 3: Our first priority with the cash is to invest in 62 00:03:20,240 --> 00:03:24,480 Speaker 3: the business, so to continue to develop the core Reddit product, 63 00:03:24,600 --> 00:03:28,440 Speaker 3: the user economy, which we discussed, the developer platform, our 64 00:03:28,480 --> 00:03:31,560 Speaker 3: AI efforts, all of those things. Our second priority would 65 00:03:31,560 --> 00:03:34,080 Speaker 3: be M and A And so you know, we're always 66 00:03:34,120 --> 00:03:38,440 Speaker 3: I think looking in the market for teams and technology 67 00:03:38,520 --> 00:03:43,520 Speaker 3: that can really kind of help advance our initiatives, and 68 00:03:43,680 --> 00:03:45,880 Speaker 3: right as you allude to, I think there's just a 69 00:03:45,960 --> 00:03:51,960 Speaker 3: tremendous opportunity in AI in search, both to make our 70 00:03:52,000 --> 00:03:55,880 Speaker 3: core product better and potentially to expand it as well. 71 00:03:56,000 --> 00:04:00,880 Speaker 4: Let's talk about expansion and particularly internationally, because there's much 72 00:04:00,920 --> 00:04:04,400 Speaker 4: talk about how you're basically translating able to bring what 73 00:04:04,560 --> 00:04:07,920 Speaker 4: is all the reviews, the content, the discussion groups, not 74 00:04:08,080 --> 00:04:09,920 Speaker 4: just to those that are writing and speaking in the 75 00:04:09,960 --> 00:04:13,320 Speaker 4: English language, but in French and European countries. How is 76 00:04:13,360 --> 00:04:16,920 Speaker 4: this likely to be enabled by AI but also add 77 00:04:17,080 --> 00:04:18,839 Speaker 4: to the scale of international growth. 78 00:04:19,760 --> 00:04:23,760 Speaker 3: Well, this is really exciting, Like, not that long ago, 79 00:04:23,880 --> 00:04:28,560 Speaker 3: we didn't have the capability of translating our content at 80 00:04:28,839 --> 00:04:33,680 Speaker 3: human quality, but with today's large language models, we can 81 00:04:33,720 --> 00:04:36,280 Speaker 3: do that, and so we can translate our what is 82 00:04:36,320 --> 00:04:41,400 Speaker 3: today our mostly English corpus into just about any language. 83 00:04:41,600 --> 00:04:43,839 Speaker 3: And so we're doing that in French right now and 84 00:04:43,880 --> 00:04:47,080 Speaker 3: testing that in France, and it's going very well, and 85 00:04:47,120 --> 00:04:53,960 Speaker 3: so almost immediately French speakers can see the entire Reddit 86 00:04:53,960 --> 00:04:58,160 Speaker 3: corpus or consume their entire redit corpus in English. And 87 00:04:58,440 --> 00:05:02,279 Speaker 3: a lot of reddits content is universal, right, it's just 88 00:05:02,320 --> 00:05:05,359 Speaker 3: people talking about life. But even the content that is 89 00:05:06,279 --> 00:05:10,920 Speaker 3: maybe regionally specific to America, I think it's still really 90 00:05:11,000 --> 00:05:14,119 Speaker 3: interesting to read and vice versa, and so I'm really 91 00:05:14,120 --> 00:05:18,080 Speaker 3: excited at this idea that we can fulfill the promise 92 00:05:18,120 --> 00:05:20,680 Speaker 3: of the Internet, which has allow people around the world, 93 00:05:20,800 --> 00:05:25,160 Speaker 3: in different countries and different cultures to communicate in their 94 00:05:25,240 --> 00:05:26,760 Speaker 3: native language. 95 00:05:26,920 --> 00:05:30,240 Speaker 1: For our Bloomberg television and radio audience worldwide, we're speaking 96 00:05:30,279 --> 00:05:33,600 Speaker 1: to the Reddit CEO, Steve Huffman, and Steve things are 97 00:05:33,600 --> 00:05:37,360 Speaker 1: going well right now. It seems one of the technology 98 00:05:38,680 --> 00:05:41,960 Speaker 1: changes at the start of this year and even before that, 99 00:05:42,120 --> 00:05:45,719 Speaker 1: was that Google started applying its work in large language 100 00:05:45,720 --> 00:05:49,200 Speaker 1: models and AI to its search engine. And there is 101 00:05:49,240 --> 00:05:52,719 Speaker 1: a school of thoughts that Reddit was a beneficiary of 102 00:05:52,760 --> 00:05:56,960 Speaker 1: that that just within search, Reddit becomes more commonplace, higher 103 00:05:57,040 --> 00:06:00,440 Speaker 1: up the results that are given. Can you give us 104 00:06:00,440 --> 00:06:03,359 Speaker 1: any sort of granularity on how that's helping you with 105 00:06:03,800 --> 00:06:07,239 Speaker 1: growing the redditor base and keeping the redditor base. 106 00:06:08,440 --> 00:06:11,760 Speaker 2: Well, let's just take a step up for a second. 107 00:06:12,440 --> 00:06:16,120 Speaker 3: Reddit has what people want, right, People have questions. 108 00:06:16,160 --> 00:06:18,440 Speaker 2: They often go to Google with questions. Reddit has the 109 00:06:18,480 --> 00:06:19,640 Speaker 2: best answers on the internet. 110 00:06:19,760 --> 00:06:23,960 Speaker 3: They want advice, they want information, they want a sense 111 00:06:23,960 --> 00:06:26,120 Speaker 3: of community and belonging. These are the things that Reddit 112 00:06:26,120 --> 00:06:32,400 Speaker 3: provides and search engines like Google ten years ago, last year, today, 113 00:06:32,440 --> 00:06:37,920 Speaker 3: tomorrow help people find that content on Reddit. They're looking 114 00:06:37,920 --> 00:06:41,360 Speaker 3: for those answers, they're looking for those communities they're looking 115 00:06:41,400 --> 00:06:43,960 Speaker 3: for And so I think I look at this as 116 00:06:44,279 --> 00:06:48,440 Speaker 3: a natural evolution. Search engines are getting smarter, they're getting better, 117 00:06:48,440 --> 00:06:52,919 Speaker 3: they're getting more effective, which means they're getting more effective 118 00:06:53,000 --> 00:06:56,840 Speaker 3: at helping users find what they're looking for on Reddit, 119 00:06:57,080 --> 00:07:01,000 Speaker 3: which of course benefits our platform, our business, and so 120 00:07:01,560 --> 00:07:06,200 Speaker 3: I think these are all I think welcome evolutions. But 121 00:07:06,279 --> 00:07:10,320 Speaker 3: red It's been a net beneficiary of search for a 122 00:07:10,400 --> 00:07:12,200 Speaker 3: long time and I expect that to continue. 123 00:07:12,560 --> 00:07:16,440 Speaker 4: How much have you been a net beneficiary of going public, Steve? 124 00:07:16,600 --> 00:07:20,000 Speaker 4: How much did the IPO help draw people to the platform. 125 00:07:20,000 --> 00:07:21,920 Speaker 4: How much was it a pr event do you think 126 00:07:22,000 --> 00:07:24,360 Speaker 4: and actually boosted some of the community there. 127 00:07:25,280 --> 00:07:26,920 Speaker 2: Well, look, I'm sure that's an aspect to it. 128 00:07:27,040 --> 00:07:28,960 Speaker 3: You know, it's hard to say, and you know Reddit 129 00:07:29,200 --> 00:07:31,760 Speaker 3: primarily grows through word of mouth anyway. 130 00:07:33,240 --> 00:07:35,760 Speaker 2: You know, we don't really do consumer marketing, and. 131 00:07:35,720 --> 00:07:39,800 Speaker 3: So I think anytime we're in the news that helps 132 00:07:39,800 --> 00:07:42,200 Speaker 3: in the IPO with a lot of news. But look, 133 00:07:42,280 --> 00:07:45,320 Speaker 3: the reason I was most excited about the IPO is 134 00:07:45,360 --> 00:07:49,720 Speaker 3: that we are able to include our users as investors. 135 00:07:50,400 --> 00:07:53,280 Speaker 3: Our users have this deep sense of ownership over Reddit. 136 00:07:53,440 --> 00:07:53,560 Speaker 2: Right. 137 00:07:53,600 --> 00:07:57,240 Speaker 3: They create the communities, they create the culture, they create 138 00:07:57,280 --> 00:08:00,360 Speaker 3: all of the content, and for them to have the 139 00:08:00,360 --> 00:08:02,080 Speaker 3: opportunity to be actual owners. 140 00:08:02,760 --> 00:08:04,560 Speaker 2: That was our dream and that was one. 141 00:08:04,480 --> 00:08:07,000 Speaker 3: Of the main reasons we went public in the first place. 142 00:08:07,000 --> 00:08:08,720 Speaker 3: So that's actually what I'm most excited about. 143 00:08:09,840 --> 00:08:13,520 Speaker 1: Steve is a kind of returning founder CEO of readit. 144 00:08:13,640 --> 00:08:16,800 Speaker 1: What's your one personal goal for this year, something you 145 00:08:16,840 --> 00:08:17,600 Speaker 1: want to achieve. 146 00:08:19,240 --> 00:08:20,920 Speaker 2: Well, we mapped out two of them. 147 00:08:21,240 --> 00:08:24,440 Speaker 3: We got the company public and I had my second kid, 148 00:08:24,760 --> 00:08:28,280 Speaker 3: And so for the rest of this year, I want 149 00:08:28,280 --> 00:08:30,960 Speaker 3: to deliver on some of the product initiatives that I've 150 00:08:30,960 --> 00:08:35,720 Speaker 3: been very excited about, so developer platform, the user economy, 151 00:08:35,840 --> 00:08:38,720 Speaker 3: the machine translation that we've discussed, and these are all 152 00:08:38,760 --> 00:08:41,160 Speaker 3: things I think in the day to day building of 153 00:08:41,240 --> 00:08:42,959 Speaker 3: Reddit that I'm very excited about. 154 00:08:44,440 --> 00:08:48,560 Speaker 4: Steve, congrats, I'm the second kid. Reddit CEO Steve Hoffman, 155 00:08:49,120 --> 00:08:50,560 Speaker 4: joyed to have you with us. Thank you.