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Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will.
Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
Speaker 3: Before you have money or get to rent all you want.
Speaker 3: It's a million dollars, that's all you want. You're not
Speaker 3: signing for that, you're not doing, but in your mind,
Speaker 3: in your hood, you just feel like that's just what
Speaker 3: every like that's to go. So if somebody says sign
Speaker 3: this by some sometimes you don't. You just know that
Speaker 3: you're trying to get a million dollars. Then you get
Speaker 3: a million dollars and you realize not enough label. Man,
Speaker 3: I'm supposed to have more than this.
Speaker 4: My graduates from my school being false backdrop backdrop or
Speaker 4: Mike drop backdrop drop.
Speaker 5: All right, guys, welcome back, e y l. This is
Speaker 5: gonna be a dope episode if you know what you know.
Speaker 5: We're big fans of the music interview. Some of the
Speaker 5: brightest stars. Shout out to my man Tip, shout out
Speaker 5: to Rick, shout out to call it missing anybody. We
Speaker 5: met a bunch of style, my brother Jim, My brother Jim.
Speaker 6: But today we have the honest speaking with Tony.
Speaker 5: Breathing, Yeah, breath to change man, one of the dopest
Speaker 5: lyricists but also a very interesting person when it comes
Speaker 5: I was doing some research businessman, entrepreneur, investor, father, husband,
Speaker 5: first and foremost of course, So this is gonna be
Speaker 5: thepe episode. He has a new LP that's dropping. Congratulations
Speaker 5: ship eighth one, right, seventh, seventh.
Speaker 7: Can I just say this real quick, Nigga alert who
Speaker 7: got said.
Speaker 6: Said so, first and foremost, thank you for joining us,
Speaker 6: my brother, I appreciate it. Thank you for having me. No,
Speaker 6: we're good man.
Speaker 5: So let's get into this. I want to talk about
Speaker 5: the business. But let's talk about the music first. Your
Speaker 5: new album, Dope don't sell itself. What's the inspiration by
Speaker 5: that title?
Speaker 3: If you if you substitute dope for you know, for ideas,
Speaker 3: it's just basically about.
Speaker 8: You know what, what keeps the world going around?
Speaker 6: Man?
Speaker 3: You got something that people may need to want, you
Speaker 3: need to you know, you have to get out there.
Speaker 6: And sell it. Knocked on your door exactly.
Speaker 3: Man, you got a good idea, you're sending it at
Speaker 3: home on the sofa and you're not you know, you're
Speaker 3: not putting it out there. You're not planting the seas,
Speaker 3: you're not building a relationship. So that's the same thing.
Speaker 3: You know, I come from the trap, I come from
Speaker 3: the hustle. So so that's why it got such a
Speaker 3: little edge to it because where I come from. You know,
Speaker 3: Dope didn't sell itself, so you literally had to be
Speaker 3: you know, and it was everybody doing the same thing too.
Speaker 3: So what sets you apart. What makes you different? What
Speaker 3: makes whatever you have unique? You know what I mean
Speaker 3: is it personality is a product. You know, it's one
Speaker 3: of those projects and it's it has some great, great
Speaker 3: features and great production.
Speaker 6: You know what I'm saying.
Speaker 3: I got money Bag, you know, beat Keen, Little Baby, my.
Speaker 6: Hearty, Sleepy Rolls.
Speaker 3: I got Dirt, I got you know, young Boy, I
Speaker 3: got Swede, le Stove God, I got a symbol. So
Speaker 3: it's well rounded, it's very concise, and this adhd Approved
Speaker 3: is only twelve songs.
Speaker 2: When you were coming up with the people you wanted
Speaker 2: to collaborate with, obviously baby hot, but like when I
Speaker 2: saw a symbol in there, I'm like, this dude is hot,
Speaker 2: and if you don't know him and like get familiar with,
Speaker 2: like this dude can really spit Oakland for Oaklan. Yeah yeah,
Speaker 2: Wild just had the feast that was ridiculous. So what
Speaker 2: was that process? Like you said, I got some of
Speaker 2: the established artists, but I want to introduce the world
Speaker 2: to some some new heat.
Speaker 6: What was that problem?
Speaker 3: Well, you know, like this is is like it's not
Speaker 3: my last time doing trap music, but putting it out
Speaker 3: in one in one one place. You know what I'm saying,
Speaker 3: and so it was important that I tapped in with
Speaker 3: the upcoming artists. But like most of these artists, they
Speaker 3: already cemented themselves in the game as far as like
Speaker 3: Little Baby, Righty, Rich money Bag. You can see them having,
Speaker 3: you know, longevity in the game. And then you got
Speaker 3: Stove God and you got sympol where you can see
Speaker 3: this upcoming and got the skill set to maintain a
Speaker 3: good career too. And for me, I'm somebody that collaborate
Speaker 3: with everybody. This is an album where it's just all
Speaker 3: fresh collaborations. I haven't done with anybody. So it gives
Speaker 3: you that. It gives you that, you know, voices there,
Speaker 3: the sounds obviously, but they instruments, you know what I'm saying.
Speaker 3: So you got these different instruments that hadn't been together
Speaker 3: before on one track.
Speaker 8: That's what's going on on this album.
Speaker 2: Yeah, so you said this is your last trap album,
Speaker 2: So where we're going to musically from here?
Speaker 8: Like we're going, well, no, it's just nah.
Speaker 3: I mean I think just you know, having a heavily
Speaker 3: eight aweight driven project, you know, I'm still gonna have that,
Speaker 3: but I just like to express myself in different ways.
Speaker 3: You know, I got to college Growth two coming shortly
Speaker 3: after this drop, and when I do stuff with Wayne,
Speaker 3: it's just, oh, that's my dog.
Speaker 6: It's always you know, it's always.
Speaker 3: Trying to set the bar high and you know, go
Speaker 3: to the next level and be lyrically competent and competitive
Speaker 3: and just you know, all of those things.
Speaker 5: So I'm just looking forward to to what is your
Speaker 5: as in store for myself. So let's get into this conversation.
Speaker 5: A lot of artists always can play on Twitter about
Speaker 5: not getting paid royalties.
Speaker 6: Masters. I understand you own your masses a couple of years.
Speaker 8: Ago, right, Yeah, renegotiated.
Speaker 5: What was the process of when you renegotiate your contract that,
Speaker 5: you know, getting your masses?
Speaker 3: Well, when I first signed with Depth Jam, I had
Speaker 3: a lot of leverage when I got my solo individual deal,
Speaker 3: and a lot of artists were signing three sixty deals,
Speaker 3: which I didn't have to do, and a lot of
Speaker 3: other artists were signing five, six, seven album deals. My
Speaker 3: first deal was only four albums, so I literally been
Speaker 3: out of my contract and I kind of took the
Speaker 3: lebron approach or an athlete approach, right, and yeah, I
Speaker 3: could control my own narrative. So I just want to
Speaker 3: sign for one year, but one year is really like
Speaker 3: one album, you know, or something like that. And I
Speaker 3: want these things, you know, because I can still be
Speaker 3: I am still relevant and I can be an independent superstar.
Speaker 6: I built a lot of relationships.
Speaker 3: But you know, it was very amicable, you know what
Speaker 3: I mean, depth gen You know, it's just like when
Speaker 3: you work for a come, you do stuff, you pay bills,
Speaker 3: you got a good relationship, they listen, you know, it's
Speaker 3: it's not that's what it's about it.
Speaker 5: So you get lawyers for so you can negotiate certain
Speaker 5: things like that. So it wasn't that hard when you
Speaker 5: said you had more leverage. What made you have more
Speaker 5: leverage than a regular artist when you negotiated your first contract?
Speaker 3: Because once I started taking my solo, when I started
Speaker 3: taking my individual meetings to get a record deal, my
Speaker 3: thing was to really see what kind of I was
Speaker 3: really trying to see what type of employees they had
Speaker 3: that could tap into the international market. I was already
Speaker 3: a domestic superstar before I signed my deal with DEPV JAM.
Speaker 8: I was doing shows, I mean from Merriworth, from.
Speaker 3: Adahola to South Dakota. I've been to all of these places.
Speaker 3: I'm not just capping, So I was already like becoming
Speaker 3: a household name. So I needed somebody that can really
Speaker 3: make me an international you know what I'm saying, superstar
Speaker 3: when I get off you know, Emirates or whatever, they
Speaker 3: know who I am.
Speaker 2: You know, you have to deal with Depth Jam right
Speaker 2: on your masters after you renegatiated. But your own record
Speaker 2: label is with Atlantic.
Speaker 8: Yeah, that's another little hustle I got.
Speaker 7: Yeah, So what what made you say?
Speaker 2: I I already have a foundation here at Depth Jam,
Speaker 2: but let me build my own independent situation here of Atlantic.
Speaker 7: What was that process like for you?
Speaker 8: Well, I'm sure it's business man. You know.
Speaker 3: I didn't want to put all my eggs in one basket.
Speaker 3: And also I always wanted to work with Atlanta. They
Speaker 3: have people that are known for a very long time.
Speaker 3: I have a very high respect for and so when
Speaker 3: approaching this situation where I want to just you know,
Speaker 3: put somebody else on, I feel like that to that
Speaker 3: to complete my legs, I need someone else with my
Speaker 3: DNA to be very successful. So that's that's what the
Speaker 3: angle was. You know, we got some really really good
Speaker 3: people over there at Atlanta and that's why I wanted
Speaker 3: to kind of hang out at with that, with that situation.
Speaker 5: So we interviewed your partner, Snoop. Shout out to Snoop,
Speaker 5: that's career. Yeah, that's dope.
Speaker 6: We do an event, that's the We did an event
Speaker 6: of a basketball the fact, that's all. I think. You
Speaker 6: actually came.
Speaker 8: Afterwards say damn smoking.
Speaker 7: So we had just left.
Speaker 5: We was like leaving, you was coming in. I kind
Speaker 5: of remember that now you said, I kind of remember that. Yeah,
Speaker 5: Snooper is shut up. My partner, she's she's super you know,
Speaker 5: business minded exactly.
Speaker 6: That's the homie.
Speaker 5: So so anybody not Familiarsketball lounges restaurant, you have two,
Speaker 5: two restaurants we have we have three.
Speaker 8: Going on three four.
Speaker 6: Yeah.
Speaker 3: So Escobar is uh, it's you know, two words, It's
Speaker 3: Esco Escobar and we've been open for five years, just
Speaker 3: a lounge restaurant, you know, has all the vibes, you know, music,
Speaker 3: no hookah. And then we opened up another one called
Speaker 3: Esco South, which is about fifteen to twenty minutes south
Speaker 3: of that one, and then over the pandemic, we opened
Speaker 3: up another one called Esco Seafood that's in the highly
Speaker 3: traffic area of Edgewood in Atlanta and the only cir
Speaker 3: seafood and it has some of the best seafood in
Speaker 3: downtown Atlanta.
Speaker 8: And now we're working on Esco Pizza, which would be.
Speaker 3: Like our late night spot, hangout spot, and this should
Speaker 3: be you know, opening and within the next sixty days.
Speaker 5: That was what killing Oh yeah, killing Mike. Yeah yeah,
Speaker 5: we went to his barbershop. Yeah no, man, that's the edge.
Speaker 5: Well yeah, yeah, yeah, you're killing Mike. Got this stuff
Speaker 5: together too, So what made you want to get into that?
Speaker 5: As far as like, we've always had a restaurant. It's
Speaker 5: like one of the hardest businesses. It's one everybody wants.
Speaker 5: It's like a barber shop. Everybody wants to have a restaurant,
Speaker 5: but until they actually.
Speaker 3: Get one, Like yeah, bro, yeah, I mean we all
Speaker 3: went do that because you know, we won't do the necessarily.
Speaker 6: We don't do the necessary due diligence.
Speaker 3: Yeah, we don't do it. We just be like, man,
Speaker 3: I won't want like what you're gonna do. I'm and
Speaker 3: be shut down in the year. I'm just blessed and
Speaker 3: fortunate enough to have a partner that has a very
Speaker 3: high IQ when it comes to hospitality, and I have
Speaker 3: a very high queue when it comes to like ideas
Speaker 3: and marketing. And when we teamed up, it just was
Speaker 3: like it was a perfect situation because I had other
Speaker 3: you know, other relationships I can bring in, you know
Speaker 3: what I mean and make our situation look bigger. So
Speaker 3: I was I had some property that that Snoop was
Speaker 3: interested in, and then we just grew as friends and
Speaker 3: like minded people and business people and we end up
Speaker 3: you know, going to business together and it's been it's
Speaker 3: been a cool little run.
Speaker 6: Yeah, that's what she said when we interviewed her.
Speaker 5: She said that when y'all like linked up and she
Speaker 5: was like, you know, like the business did you was like, yo,
Speaker 5: I got these ideas and I know the people I'm
Speaker 5: too chaining.
Speaker 6: It was like a perfect marriage.
Speaker 5: Talk about like the benefit of partnering because a lot
Speaker 5: of people don't fully understand like the benefit of actually
Speaker 5: having a partner, so you don't go through everything I
Speaker 5: think you should. I think you should have a partner
Speaker 5: with everything. I don't think you should do anything by yourself.
Speaker 3: There's enough money, enough splits, enough everything for everyone, I
Speaker 3: don't think. And you know, I never understand that. I
Speaker 3: don't think you should do anything by yourself.
Speaker 5: I think you should find somebody that's very passionate in
Speaker 5: whatever feel that you was looking that you're looking for.
Speaker 3: I'm a great talent scout. Everybody that's around me, they
Speaker 3: they they do what they can do at the highest level.
Speaker 3: Whatever I need them for, you know, engineer to security
Speaker 3: to photography, whatever.
Speaker 2: Is around me, they need to be doing at a
Speaker 2: very passionate high level. Do you have visions of scaling
Speaker 2: it outside of Atlanta? We're thinking about going to other cities.
Speaker 3: Well yeah, you know, it's really interesting because you know,
Speaker 3: Esco has been internally franchised the last five years. You
Speaker 3: know what I'm saying, we're going on fourth place, So
Speaker 3: now we're about to start publicly franchising and so other
Speaker 3: people can't you know, and it'll take some of the
Speaker 3: relief of every day you know, off of us, but
Speaker 3: we'll still be getting you know, our percentages.
Speaker 6: So we'll be doing that.
Speaker 2: We'll be kicking in that phase, you know, really soon too.
Speaker 2: That's dopee. So you had the lounge, right, basketball lounge
Speaker 2: and tapits, but you also got into is it Pampa nel.
Speaker 8: Salon or your Pampers right down the street from.
Speaker 2: Is that they Pamper That might be the new slogan.
Speaker 2: I know she she was doing a beautician salon right
Speaker 2: above one of the lounges. So did y'all did you
Speaker 2: have that vision from the idea that she already created.
Speaker 2: That's something you had always wanted to do? Anyway, it
Speaker 2: was something I always wanted to do. But I'm actually
Speaker 2: about to transform into her business model. You know what
Speaker 2: I'm saying. Her business model is just like it takes
Speaker 2: a lot of the stress off off running the business
Speaker 2: because you're letting she has sweets, so she's letting each
Speaker 2: individual be their own landlord.
Speaker 8: I just think it's a really good idea.
Speaker 3: She has three of them, and you know, I've had
Speaker 3: Pamper going on two years and it's a really cool
Speaker 3: laid back nail you know, nail spa that offer different services.
Speaker 3: But I could I just see the bigger picture with
Speaker 3: maybe doing doing the sweets.
Speaker 7: Guys can go, we can go too. I know they
Speaker 7: be like, yo, I get I don't know.
Speaker 5: First of all, I'm not worried about what nobody say,
Speaker 5: especially nobody that don't know how to do nothing.
Speaker 7: Yeah, I'm just I feel like you just sensed yourself.
Speaker 6: Yeah, I definitely did.
Speaker 3: Yeah, Yeah, my feet rubbed, Like what's not gangster bout
Speaker 3: getting your feet rubbed like that?
Speaker 2: Not.
Speaker 8: I would never let anybody touch my lead.
Speaker 3: I'd be getting my petticure, you getting my manicured, be
Speaker 3: my restaurant right next door, I be having them folks
Speaker 3: frame me a coss amigo margaarite.
Speaker 5: Now that's because she actually was talking about that, like
Speaker 5: the sweet So it's like if you go to a
Speaker 5: barber shop to the public, like some barber shops they
Speaker 5: have like the model with it's different like corners, and
Speaker 5: it's like each barber it's like responsible for that their own.
Speaker 6: It's like a.
Speaker 5: Business within a business, like they rent the chair so
Speaker 5: you don't have to micro manage it. It runs a
Speaker 5: lot more efficiently than having like a bunch of employees.
Speaker 5: Everybody's really entrepreneur and then it's like you have the
Speaker 5: whole overarching thing taking portions of everybody's.
Speaker 2: The other advantage is that now if you have sweets,
Speaker 2: you have a one stop shop, so you get your
Speaker 2: hair done next door. You can get your nails done, right,
Speaker 2: you get your pedical then the next week gets your
Speaker 2: eyelashes done. You got all those things in the same place,
Speaker 2: you don't have to go anywhere.
Speaker 6: Yeah, I do.
Speaker 8: I have all those.
Speaker 7: We gave the business plan apologize.
Speaker 6: I mean, it's one of its necessarily everybody is one.
Speaker 5: It's not a lot of black owned no salon anyway,
Speaker 5: I don't care where you are, hardly any of them.
Speaker 5: I've never really seen a lot of black owned salon places,
Speaker 5: mostly all Asians.
Speaker 6: So yeah, definitely it's.
Speaker 5: Good to you know, we're gonna go there, mos well
Speaker 5: own it. It only makes sense. So talk about Pineapple
Speaker 5: Express dispensary.
Speaker 3: Yeah, so Pineapple Express is a is a dispensary that
Speaker 3: just opened on Hollywood and Buying in California, prime location
Speaker 3: down the street from Capitol Records. And I'm the second
Speaker 3: largest shareholder. This is this is dispensary and it's gonna
Speaker 3: be uh, very detriment to to to my future passive income,
Speaker 3: you know, once it starts picking up traffic, you know,
Speaker 3: to kick out these you know, monthly dividends, and once
Speaker 3: I get my money back that I invested, it'll be
Speaker 3: all profit from there.
Speaker 2: How they approach you or was it a situation where
Speaker 2: you were looking for somebody to partner with inside the space.
Speaker 8: Oh man, I'm gonna be honest. Man, man, I can't.
Speaker 8: I can't even.
Speaker 6: I can't. I can't.
Speaker 8: I can't even run from money like I can't even.
Speaker 8: And this is seriously man.
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Speaker 2: to getting the kids ready for school, checking homework, family dinners,
Speaker 2: lunches and brunches with your day ones, trips to the salon,
Speaker 2: and we can get aways at anything but a getaway.
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Speaker 3: I get approached by so many things every week that literally,
Speaker 3: if I just tried to like run away from the
Speaker 3: money I eat a chase it, it feels like it's
Speaker 3: it's chasing me.
Speaker 8: So I wasn't actually looking for anything.
Speaker 6: It chased me.
Speaker 5: I don't chase money, money chase me leverage. You know,
Speaker 5: said that, shout out to murder Mace hip hop historian.
Speaker 5: That's a fact.
Speaker 7: We really are three dates to cer, but we'll go
Speaker 7: to another day.
Speaker 6: So let me ask you this about the let's going
Speaker 6: back to music for a minute.
Speaker 5: What is some of your advice for young because, like
Speaker 5: I said, I mean, we see every week it's a
Speaker 5: different artists on Twitter complaining about their record label, complaining
Speaker 5: that they don't own their masters, complain that they've never
Speaker 5: received money from music ever in the history.
Speaker 6: Of their career. And this is like very established artists,
Speaker 6: like some of the most popular artists.
Speaker 3: So let me start you that you gotta think, man,
Speaker 3: A lot of the times when artists end up going
Speaker 3: to Twitter with this, they started to educate themselves. They
Speaker 3: started to learn themselves, and they start to have money.
Speaker 3: They have money when they're ranting on Twitter, then before
Speaker 3: you have money or get to rent, all you want
Speaker 3: it's a million dollars, that's all you want. You're not
Speaker 3: signing for that, you're not doing, but in your mind,
Speaker 3: in your hood, you just feel like that's just what
Speaker 3: every like that's to go. So if somebody says, sign
Speaker 3: this by some me, sometimes you don't. You just know
Speaker 3: that you're trying to get a million dollars. Then you
Speaker 3: get a million dollars and you realize not enough.
Speaker 8: Label.
Speaker 3: Man, I supposed to have more than this because I
Speaker 3: you know a person, you know, I ain't have nothing.
Speaker 3: This person gave me one hundred thousand and took my
Speaker 3: pub man, took advantage of you know whatever it is.
Speaker 3: But it's really like it's really two things. It is
Speaker 3: people that's taking advantage of somebody being gullible and hungry
Speaker 3: and thirsty to get their fame.
Speaker 6: It is that that.
Speaker 3: It is that, But then it's the person that don't
Speaker 3: mind it because they want to be on. They want
Speaker 3: like I signed this, gonna you're gonna pay for my
Speaker 3: big like people not even thinking. I don't know what
Speaker 3: artists think of, Like, nobody like you that much to
Speaker 3: pay for your video, buy you a car, buy you clothes,
Speaker 3: buy you dury, and don't want nothing out of it.
Speaker 8: It's just not that it didn't.
Speaker 5: I don't know what world is it? Nobody your daddy,
Speaker 5: your daddy don't won't do that for you.
Speaker 6: Your dad.
Speaker 5: Won't pay for your video, buy your car, your clothes.
Speaker 5: So you think this regular dude or executive is going
Speaker 5: to do that without getting some out of it. It's
Speaker 5: really not as hard as people making the same.
Speaker 2: So, speaking of your dad, because you're arrest in pc
Speaker 2: of that, you said that when you got your first million,
Speaker 2: you said, I'm gonna get this house. So I'm wondering
Speaker 2: was the financial literacy because what you're speaking of, is
Speaker 2: that something you learned or was that something that you
Speaker 2: have been educating yourself before you stepped into the game.
Speaker 3: No, so I'm somebody that learns off all my experiences,
Speaker 3: and I didn't even know I learned from my experiences.
Speaker 3: My mom was a loan officer when I was a kid,
Speaker 3: so she was always kind of in real estate or
Speaker 3: in that in that realm, or being a around real
Speaker 3: estate type of dudes. My daddy has always been a hustle.
Speaker 3: He's never had a job since I known him, you
Speaker 3: know what I'm saying.
Speaker 6: He's always been a hustler.
Speaker 3: And the house that I have that I ended up getting,
Speaker 3: I had when I first got my record deal in
Speaker 3: twenty I want to say eleven or something like that,
Speaker 3: going cold Turkey from the streets, right, So I had
Speaker 3: a lot of liquid, safe money in safe and so
Speaker 3: the first thing I did before I even got my
Speaker 3: record deal was by my mama home. Now granted, at
Speaker 3: this time her home was on It was only like
Speaker 3: one hundred thousand dollars, but.
Speaker 6: I bought it.
Speaker 3: It was a foreclothes home, an ex NBA guy mom
Speaker 3: had and something happened and the bank took the house
Speaker 3: or whatever, so it was customized kind of.
Speaker 5: It was a nice house. They had a pool and everything.
Speaker 5: And I bought the house from my mom, right, and then.
Speaker 3: I still had a lot of cash, and my dad,
Speaker 3: me and him were like super you know, one hundred.
Speaker 3: I started going into this neighborhood that wasn't far from
Speaker 3: where we were, and the houses were like seven hundred
Speaker 3: thousand and all this stuff. Now, keep in mind, I
Speaker 3: think I might have had not even seven hundred, maybe close, right,
Speaker 3: And so my dad don't know how much money I got.
Speaker 3: But he's asking me, like, if you get this house,
Speaker 3: how you're gonna furnish it? And I didn't even think
Speaker 3: that far. I just thought about this house. So then
Speaker 3: so then I'm like, man, I ain't taking your ass nowhere.
Speaker 3: He just made me think and it was like it
Speaker 3: wasn't even a hard thought. But I really didn't think
Speaker 3: about that. I'm like, I can get this bitch. And
Speaker 3: then he's like, shit, what we gonna do? By French,
Speaker 3: I'm like, man, come on. And then you know, there
Speaker 3: was another place that came up. I go see this place.
Speaker 3: It has all this acreage, it has everything I needed.
Speaker 6: Me and my daddy go.
Speaker 3: He breaks in the house. Like when we break in
Speaker 3: to look at it like this, You're like, yeah, man,
Speaker 3: and we spiritual people. We prayed on it, and I
Speaker 3: was able. I was able to do that. I was
Speaker 3: able to buy the house. Then I don't do things
Speaker 3: like that anymore. My mentality has changed. But early on
Speaker 3: I would try to buy things because I was afraid
Speaker 3: that if something happened to me, or if I went broke,
Speaker 3: at least I got mama house, own mama house, own
Speaker 3: this car, you know. But I don't really do things
Speaker 3: like that. I don't mind putting a little something down.
Speaker 3: But at first I was trying to be broke, trying
Speaker 3: to be on zero. But you know what I'm saying,
Speaker 3: because that makes me hustle more. And I already got
Speaker 3: these things. I did that for a very long time.
Speaker 6: It's like, damn dash you're talking about.
Speaker 7: Yeah, I put it back in the street.
Speaker 5: That's very stressful though it's always but it's it's it's man,
Speaker 5: I don't know how to say this.
Speaker 6: Man, you need that.
Speaker 3: I don't know, like for certain hustles, when I think
Speaker 3: when it's so much cushion you're comfortable, I think it
Speaker 3: can make one lazy, you know what I'm saying, just
Speaker 3: a little lethargy. I think when you just know, like
Speaker 3: anybody that had money, when you start getting down there,
Speaker 3: getting low started like you started being like, man, I
Speaker 3: can't sleep, you get up, you get up, you start
Speaker 3: just you start going places that you didn't feel like going, like,
Speaker 3: I don't know, you know, it might be a relationship,
Speaker 3: I might meet somebody here.
Speaker 8: This worked me, so you know, I kind of like that.
Speaker 8: I like being on the edge a little bit because
Speaker 8: I know how to get it.
Speaker 2: So this is and we spoke about this before, but
Speaker 2: like setting new lows, right, and so like when you
Speaker 2: said it gets low at that point, you're probably like
Speaker 2: somebody's low might be if I had two thousand in
Speaker 2: the bank, if I had ten thousand, if I had
Speaker 2: one hundred thousand, youse might have been like around that
Speaker 2: area six figures. It's like that's low, but still there's
Speaker 2: still a sort of a cushion or you like, I'm
Speaker 2: grinding this thing down.
Speaker 5: To like you know, no, no, when I started getting
Speaker 5: long on the millions I'm talking about, because that's different.
Speaker 5: You'll go through those things I had, Man, I have,
Speaker 5: I have a lot of things that I take care of. True,
Speaker 5: so literally a million could literally be going in a
Speaker 5: year or something.
Speaker 3: I'm not gonna do that. I'm not gonna blow my
Speaker 3: money like that. But when you're taking care of everything,
Speaker 3: and it could could it could go. I know people
Speaker 3: like a million, but it can.
Speaker 5: In fact, so you said something like people approach you
Speaker 5: all the time, side what's good what's not, because that's
Speaker 5: a lot of like athletes, entertainers, they lose a lot
Speaker 5: of money by investing in friends businesses that fail or
Speaker 5: you know, so how do you how do you personally
Speaker 5: decide like this is good, this is a dub.
Speaker 6: I listen very well.
Speaker 5: I'm not investing to any company unless the person themselves
Speaker 5: is investing into it. You have to have some kind
Speaker 5: of teeth in the game. You have to believe in
Speaker 5: yourself of your product. I don't care how rich or
Speaker 5: how cool you are. I'm not putting anything into it,
Speaker 5: so I know you put something into it. I listen
Speaker 5: and I try to see if it's just disruptive to
Speaker 5: whatever market is getting into, Like is it like what
Speaker 5: you know, what you call it?
Speaker 6: Got this? Is it that? Or is it a good idea?
Speaker 6: You know?
Speaker 8: And then you know, I go from there.
Speaker 3: I have a really good team of people that when
Speaker 3: things come across the desk I get I get a
Speaker 3: peek at it too.
Speaker 6: You know.
Speaker 5: And I've been blessed to be a part of multiple
Speaker 5: you know, raises and vcs and couple of SPACs and things.
Speaker 6: You know.
Speaker 2: Yeah, I think like that's the part right there. We
Speaker 2: had two chains talk about mental capitalism. We talked about specs.
Speaker 2: I know one of the things you invested in recently
Speaker 2: was Helo Gin, which was a spac well spack investor
Speaker 2: the Solar Energy Company to talk about that in the
Speaker 2: role Phyllis Newhouse and who she is and the role
Speaker 2: she had.
Speaker 3: Miss new House is my mentor. It's one of my mentors.
Speaker 3: We've known each other for quite some time. We actually
Speaker 3: met on a flight.
Speaker 6: Wow.
Speaker 8: Yeah, I don't.
Speaker 3: I sleep really good on airplanes for some reason, and
Speaker 3: normally when I get on them, I go to sleep,
Speaker 3: you know what I mean. And I've met three people
Speaker 3: my whole life, and I've been flying along. I'm a
Speaker 3: Diamond Medallion member. I've been flying a long time. And
Speaker 3: I met three people that I two of them I'm
Speaker 3: in business with. And he just reminded me of some
Speaker 3: two of them I'm in business, but one of them,
Speaker 3: you know, helped get one of my daughters in school.
Speaker 3: And it's just like I built some very great relationships
Speaker 3: with these three conversations. But one of them was Miss Newhouse,
Speaker 3: who you know, has a cyber security company for for
Speaker 3: the Pentagon and just does all like I wouldn't leave
Speaker 3: my phone around.
Speaker 6: I feel like.
Speaker 8: She'll break in that thing. She don't need to, you
Speaker 8: know what I mean. Just you know, she just checks
Speaker 8: all the boxes.
Speaker 6: Man.
Speaker 8: She's she's black female. She was in the military.
Speaker 3: You know all the minority, but she's just very strong
Speaker 3: and positive and wants to bring people up and educate
Speaker 3: them at the same time.
Speaker 8: And my other guy, Ernest, what's up.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
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Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
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Speaker 1: never return. But if you register using our CBP home
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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws
Speaker 1: border and families.
Speaker 6: Will be protected.
Speaker 7: Sponsored by the United States Department at homeand Security.
Speaker 6: Rashean I put them Williams.
Speaker 5: Yeah, yeah, so I put them together, and you know,
Speaker 5: it's just been a lot of beautiful things coming out
Speaker 5: of these relationship relationships.
Speaker 2: So they approach you about the helogent situation, and you like,
Speaker 2: all right, this makes sense something that could be happening
Speaker 2: in a few Yeah, because.
Speaker 8: It's it's crazy that but you know, I mean, we're
Speaker 8: living in Web three, we're living in the.
Speaker 3: Future right now, and these people are, you know, reusing energy,
Speaker 3: you know, repurposing the sunlight. The sun which is like
Speaker 3: a source that you just you know, you can't plug
Speaker 3: it up, unplug it, you know what I mean. And
Speaker 3: so that's what helio jen is. It's a solar energy
Speaker 3: and you know, you you know, the cars are about
Speaker 3: to start being a lit You just can see the
Speaker 3: trajectory of what's going on. So I invested in into
Speaker 3: that and then yeah, they got bought by back. Yeah
Speaker 3: that I was a part of ERNs.
Speaker 2: What's going on this Black History Month, McDonald's is kicking
Speaker 2: off Future twenty two, a campaign celebrating twenty two Gen
Speaker 2: Z leaders across the country who are making an impact
Speaker 2: on their communities.
Speaker 6: Right now.
Speaker 2: This generation may have the largest influx of young leaders
Speaker 2: since the Civil Rights Movement. They're starting their own organizations,
Speaker 2: finding ways to empower youth and culture, standing up and
Speaker 2: speaking out. McDonald's is showcasing their efforts and the impact
Speaker 2: they're having on the world. Did you know there's a
Speaker 2: Black sign language?
Speaker 6: Yep.
Speaker 2: It's a form of American sign language that truly speaks
Speaker 2: our language. Student JC Smith is an advocate for the
Speaker 2: black deaf and blind and an expert in BASL who
Speaker 2: works to help keep the tradition alive. McDonald's introduces his
Speaker 2: story and the stories of other gen Z community leaders
Speaker 2: impacting the future on Instagram at We Are Golden.
Speaker 6: How you feel you're talking about what three point? Oh?
Speaker 6: How you feel about the Metaverse? Yeah? I just saw something.
Speaker 8: I just yeah, Yeah, I had a residency in the met.
Speaker 6: Was it true?
Speaker 7: Were you really in there for twenty four hours straight?
Speaker 2: No?
Speaker 6: We had the Oculus? Yeah, I got the Oculus.
Speaker 3: No, but I was tired as hell when I took
Speaker 3: it off. That thing makes you tired, like the Metal
Speaker 3: Verse or were you out so much stuff to do?
Speaker 3: But yeah, yeah, I had a show in there, and
Speaker 3: then I forgot. I did a show for the Metal
Speaker 3: Verse because it was like when Pandemic first started, and
Speaker 3: it's like why people gonna pay me all this money
Speaker 3: to perform in front of nobody?
Speaker 8: You know?
Speaker 3: And I go to a like a real venue and
Speaker 3: it's nobody there. They just got like cameras and I
Speaker 3: got a band of DJ. I'm like, this is you know,
Speaker 3: I had to like act like people was here, but god,
Speaker 3: I did it.
Speaker 6: Just forgot. I did it, man.
Speaker 5: And I going to Metaverse and I see big old
Speaker 5: billboard like the ones in Vegas like twos, I'm like,
Speaker 5: what the hell hell are you doing it here, not
Speaker 5: coming that thing. I'm doing the whole show. I'm like, yo,
Speaker 5: you want to see your concert. I want to see
Speaker 5: my own concert.
Speaker 6: It was packed a lot of people.
Speaker 5: It was like, man, you know, it's like when you
Speaker 5: go in those concert halls, it be like a little balcony.
Speaker 5: So it was probably about oh man, maybe twenty some people,
Speaker 5: you know, but you know these little heads be walking around,
Speaker 5: you know, you like give a little pound one person.
Speaker 7: Did they know it was you?
Speaker 6: Like?
Speaker 8: No, because I had all my friends oculus. You know,
Speaker 8: like when you look in the mirror, it was.
Speaker 6: The other person.
Speaker 8: It was the other person.
Speaker 6: I'm like, nom, I'm looking.
Speaker 8: I'm like damn, and you know he ain't got no hair.
Speaker 6: He's like you know.
Speaker 5: So then I go into the you know, the portal,
Speaker 5: and that's when when I come out to the portal,
Speaker 5: I it was right there. I didn't have to search it.
Speaker 5: I probably would have never found if I had to,
Speaker 5: like sir, But I went in there and I'm looking
Speaker 5: up and I was like, right for a buddy is
Speaker 5: And I go in there and it's like I'm performing,
Speaker 5: and I was like, what the hell?
Speaker 8: This was just it was really cool.
Speaker 6: It was it was.
Speaker 5: It was grat That must have been crazy to see
Speaker 5: yourself performing and you want to different persons like Avatar and.
Speaker 3: I'm playing till the camera like I don't know, I
Speaker 3: guess that day. I just was, you know, in one
Speaker 3: of the silly moves and I'm in them like you know,
Speaker 3: and I'm just like, yo, you know Tony, you know, bro, you.
Speaker 8: Know me just trying to be a whole fan, like
Speaker 8: like yeah, and I'm.
Speaker 3: Talking to people, you know, and I'm just like, because
Speaker 3: I think my voice is kind of distinct, you know
Speaker 3: what I'm saying, And I'm just wonder that people like
Speaker 3: it's just too change.
Speaker 6: But do they know it was you?
Speaker 8: Because I'm looking like a whole nuther.
Speaker 6: Yeah, that's like.
Speaker 5: Telling me, just like, but how do you feel? Like
Speaker 5: to me, it's amazing, but it's also kind of scary
Speaker 5: kind of too. It's I don't know, it's a lot
Speaker 5: of great area, Like what's your personal thoughts on like
Speaker 5: how we're moving into this virtual world. You can't slow it,
Speaker 5: you can't do nothing about that. You know that you
Speaker 5: can't do nothing but play the game.
Speaker 7: Yeah, you just got to be part of it.
Speaker 2: So that that's the that's the key to because I
Speaker 2: don't want any artists, especially artists right like you said,
Speaker 2: you got paid to do this, right, Like they paid
Speaker 2: you a long time ago and you're just watching it now.
Speaker 2: So what is your advice to artists that are trying
Speaker 2: to like ignore the space and not really familiarize themselves
Speaker 2: with it.
Speaker 8: I mean, you just let people, you know, catch up
Speaker 8: with it when they do.
Speaker 7: Tony say, you're gonna take all the concerts until you're already.
Speaker 5: Man, I'm sure these are theists smart enough to if
Speaker 5: it involved paper, I'm sure they'll put up figure it out.
Speaker 3: It's not turning no money. I didn't I didn't understand
Speaker 3: it when I did it. Yeah, yeah, I couldn't tell.
Speaker 6: You and I did it. Man.
Speaker 5: It's like I did an interview and they telling me
Speaker 5: talk to you know, talk to it basically, talk to this.
Speaker 5: This is people, you know, trying to fathom that before
Speaker 5: this even comes out. You know, you talked about changing
Speaker 5: your name. He was titty Boy at first two chain. Tony,
Speaker 5: you say something that was very interesting. He was, like,
Speaker 5: you know, most businesses they rebrand themselves after a couple
Speaker 5: of years. It's very important not to stay stagnant. So
Speaker 5: talk about that as far as like, you know, staying
Speaker 5: relevant and rebranding yourself, not not getting caught up in
Speaker 5: just be in the same person.
Speaker 3: Well, actually that's something I learned from his new house.
Speaker 3: So I be like, I be injecting my music career
Speaker 3: with stuff I be learning in business, you know what
Speaker 3: I'm saying. And you know, businesses rebrand themselves. When we're
Speaker 3: talking about the metal verse, Facebook just changed their name
Speaker 3: like they one fact Facebook, you know, of course my
Speaker 3: mama was them. Still say Facebook, it'll take a manut
Speaker 3: of the transition over. But some of the biggest companies ever, Man,
Speaker 3: they revamped, they changed the logo. You ever seen the thing? Well,
Speaker 3: you don't even realize how many times the logo changed.
Speaker 6: On Apple, Like Apple Apple, it's just.
Speaker 5: Like, you know, the Apple got a little bite, a
Speaker 5: big bider, you know, it's just like everything, you know
Speaker 5: what I mean. And these are billion dollar businesses. What
Speaker 5: makes me think, my trillion dollar trillion dollars? What makes
Speaker 5: you think my regular ass can sit up here and
Speaker 5: be regular forever not change.
Speaker 3: I'm not rebrand to do something like that. So that's
Speaker 3: why you know I come back with something else. Exciting
Speaker 3: every chance.
Speaker 5: I get how you adapt with music because the sound
Speaker 5: of music changes so much, whether it was trap music,
Speaker 5: drill music, like crunk music back in the days. Like,
Speaker 5: do you feel as an artist that you need to
Speaker 5: just stay true to your sound or do you feel
Speaker 5: like you need to change your sound as new music
Speaker 5: starts to evolve. I think it's important that I grow
Speaker 5: with the music, But I don't just become trendy stay
Speaker 5: in my life. Yeah I don't. Yeah, I definitely don't
Speaker 5: chase the trend. I definitely not chasing the trend. But
Speaker 5: I'm not staying in a space where it sounds like
Speaker 5: I'm not like standing on the principle real hip hop
Speaker 5: and all of that stuff.
Speaker 6: I'm not.
Speaker 8: Was that part of to find that balance? You know?
Speaker 2: Was that part of the conscious awareness of having Lebron
Speaker 2: as an an R on the from uh the two
Speaker 2: albums Ago.
Speaker 8: Yeah, Raper, go to the League, so what have where?
Speaker 6: That was?
Speaker 3: First of all, Lebron is a very good friend of mine. Two,
Speaker 3: Lebron loves music very well. Three he's Lebron James right,
Speaker 3: let's stop right, Lebron James right, Lebron. And what he
Speaker 3: also does that all the other people that he gets
Speaker 3: compared to on the court. Didn't do was loudly support
Speaker 3: hip pop and black artists, like he do this back
Speaker 3: of the made.
Speaker 8: Bad Yeah yeah, yeah, yeah yeah, you know back of
Speaker 8: it maybe.
Speaker 6: But like the stories and all.
Speaker 3: Yeah, but like like you know, Lebron's working out to
Speaker 3: Young Dolph, you know what I'm saying, like a Memphis
Speaker 3: independent rappers in fact, like he ain't doing this in
Speaker 3: his headphones, like not trying to let.
Speaker 8: You know he fucked with you, Like yeah, he lets
Speaker 8: you know he fucked with you. You know what I'm saying.
Speaker 3: So when I do the album called Rapper Go to
Speaker 3: the Lead, he got the same kind of initiative that
Speaker 3: he pushing called more than an Athlete, which is kind
Speaker 3: of like the same like it the lines, you know
Speaker 3: what I'm saying, because I'm saying like in my album,
Speaker 3: I'm trying to say, like they saying, the only thing
Speaker 3: we can do is like drillble or come up with
Speaker 3: a sixteen. But in the album, I tried to talk
Speaker 3: about us being able to do more, and even with
Speaker 3: the rollout, and I think somebody.
Speaker 8: Told him he couldn't come in on some just dribble,
Speaker 8: shut up.
Speaker 6: And dribble or something.
Speaker 3: He telling them, folks, bro more than an athlete, the
Speaker 3: fuck is you're talking about, you know what I mean?
Speaker 3: So that connected that idea, and then the a and
Speaker 3: r idea became because I let him hear the music early.
Speaker 8: Then I let him trim some of.
Speaker 3: The fact and just listen to his ideas because he
Speaker 3: riding around listening to listening to the listening to the music,
Speaker 3: you know what I mean. And so yeah, it was
Speaker 3: one of my you know, genius rollouts that I liked.
Speaker 2: I mean, this rollout is incredible to I wanted to
Speaker 2: talk about that, but like the end of Lebron thing
Speaker 2: was crazy, Like Brudle World is probably one of my
Speaker 2: my favorite joints.
Speaker 7: You got got thank you that amy Ree sample, which
Speaker 7: was crazy.
Speaker 2: So the process of getting these rollouts, man, Like, now
Speaker 2: I just saw you took over a restaurant in Atlanta, Like,
Speaker 2: who are you coming up with all the ideas for
Speaker 2: these campaigns.
Speaker 7: I saw that the tank was out there.
Speaker 8: Yes, it's my tank. Let me use your tank for
Speaker 8: your idea.
Speaker 6: Yeah.
Speaker 3: Man, Well, first of all, I just announced that I'm
Speaker 3: I'm head creative marketer at Crystals, which is a very
Speaker 3: identifiable restaurant now South. They just need some revamping, some credibility,
Speaker 3: some new things on the menu, some redesign and restructure,
Speaker 3: and the dude that owns it cool as hell and
Speaker 3: gave me an opportunity to do that and spread my wings.
Speaker 8: Fast forward to my album dropping, and I need this.
Speaker 8: I need somewhere to do.
Speaker 5: The activation right I got. Like my album cover is
Speaker 5: a shoe box, which I like to call my first
Speaker 5: bank account. It's where I learned how to save money,
Speaker 5: stash money. It was literally my ATM when I went
Speaker 5: in my shoe box late at night. And sometimes I
Speaker 5: feel like, damn, you know, you ain't supposed to be
Speaker 5: doing this some somewhere gambling.
Speaker 3: I'm somewhere I'm messing up my re up money. So
Speaker 3: when I put this box up, it was my hope
Speaker 3: that it related or it just caught a bunch of
Speaker 3: hustlers attention and made him feel a certain nostalgic way
Speaker 3: about when that's all you had was a shoebox, Like
Speaker 3: if somebody took that shoe box, it would be curtains
Speaker 3: for your lights out. Yeah, so I have a life
Speaker 3: size one that I'm selling merch out of playing the
Speaker 3: album out of and that's in the parking lot that
Speaker 3: I got the tank in front of and all of
Speaker 3: that stuff. So it's just it's fun. And of course
Speaker 3: I got a team to help me, you know, flush
Speaker 3: out ideas. But once I come with the title name
Speaker 3: and then the album cover everything else, it's like, hmm.
Speaker 8: Maybe we could do this, you know what I'm saying,
Speaker 8: Maybe we can do that.
Speaker 5: So talk about I want to talk about like the
Speaker 5: fashion and all that, because I feel like rap is
Speaker 5: very synonymous with like entertainment or like even wrestling in
Speaker 5: a sense where it's like growing up, you had your
Speaker 5: favorite wrestler, but it wasn't so much how goold of
Speaker 5: a wrestler he was.
Speaker 8: It was like what he was doing was guy.
Speaker 6: I like British Bulldog. Okay, I like British Bulldog, but
Speaker 6: I thought the British it was two of them.
Speaker 2: Though we had a partner that it was Attack it
Speaker 2: was British Bulldogs. I thought he was Attack team partner.
Speaker 2: I think it was his brother.
Speaker 6: Yeah, I think I thought it was called the British Bulldogs.
Speaker 6: Though I thought.
Speaker 7: The British Bulldogs is like a real dude, because I'm
Speaker 7: an ultimate.
Speaker 5: Watch your man Randy Savage. Also, oh yeahg.
Speaker 2: Elizabeth Cogan, obviously these are doing was one of my guys,
Speaker 2: saw Michaels.
Speaker 6: Yeah, but yeah, so they all like, you know what
Speaker 6: I'm saying.
Speaker 5: So I feel like rap is the same way like
Speaker 5: you got you got you got rappers like Snoop who
Speaker 5: you know what I'm saying, that's his persona, Snoop jay Z.
Speaker 6: He's mystery man. You never see him.
Speaker 5: You got nas, you got ta how you got Little
Speaker 5: Wing two change. So was this something that you thought about,
Speaker 5: like crafting, like how I want to present myself to
Speaker 5: the public, or this is just like who you are,
Speaker 5: And it's just like I try.
Speaker 8: I try to be as transparent as possible.
Speaker 5: I don't want to lose that excitement when people see
Speaker 5: me when I walk in the room by being out
Speaker 5: too much, you know, overseturating myself.
Speaker 3: I Meantesco Bar probably more than at any other place.
Speaker 3: It's not far from our studio.
Speaker 6: We got great food, great vibes. That's what you might
Speaker 6: see me.
Speaker 5: Other than that, I'm not trying to be at everything,
Speaker 5: every event, next to every person to get a photo op.
Speaker 6: That's just not me.
Speaker 8: I think I'm just preserving my brand and I know
Speaker 8: who I am, I know what I got.
Speaker 2: So we could stay on the fashion part because like
Speaker 2: a few years ago, you had to deal with Jews.
Speaker 2: So how did that come about? Because I know it
Speaker 2: was a black designer to helped create the shoe. There's
Speaker 2: a black designer to help put the deal, to get
Speaker 2: the deal together to so what what what was that like?
Speaker 7: Again?
Speaker 6: What was it like?
Speaker 7: Obviously there's a lot of brands coming after you.
Speaker 6: Is this what you were like?
Speaker 7: I want to create something with this brand because I'm wearing.
Speaker 6: It, I'm sure.
Speaker 3: Yeah, you know, this was a manifestation with and also
Speaker 3: with somebody that I know that was they got in
Speaker 3: with them. You know, you had the idea started coming
Speaker 3: to fruition with the name of the shoe and the
Speaker 3: design of the shoe, and I think he thought it
Speaker 3: would be cool. It was a duel with two people,
Speaker 3: you know, and brought me in and I met the
Speaker 3: higher ups and it was for me. The situation was
Speaker 3: for a year, it really looks good on my resume,
Speaker 3: and it piped up the brand because really wasn't doing
Speaker 3: nothing until we dropped the chain reaction. I mean, they
Speaker 3: were doing something because they are legendary brand, but at
Speaker 3: that particular time, they kind of was down a little
Speaker 3: bit and this was like, you know, the dad shoes
Speaker 3: started coming out, so it's like big broken and these
Speaker 3: shoes made short people feel tall, very important.
Speaker 5: Yeah, So so you was on versus. Versus really made news.
Speaker 5: I think all of the people that were involved with
Speaker 5: Versus actually have some level of ownership when they got purchased.
Speaker 5: Kim that actually he said a freestyle about that. So
Speaker 5: talk about that, like your experience actually like working with
Speaker 5: Swiss and Tim and then like you know, being business
Speaker 5: part like what's your what's your thoughts on how that
Speaker 5: whole situation kind.
Speaker 6: Of played out?
Speaker 3: And I just think we gotta protect you know, Swiss man,
Speaker 3: he want of those, you know, he wanted the founders,
Speaker 3: a good energy man. He's my virgo brother. He always
Speaker 3: got good, good conversation, good game. And he told me
Speaker 3: personally how he him and Tim you know, wanted to
Speaker 3: give back and wanted to think outside of the box
Speaker 3: by offering people who did the versus a piece of
Speaker 3: the company once it went public.
Speaker 6: So me and him spoke about it plenty times.
Speaker 3: We actually speak a lot swissing myself and he's just
Speaker 3: one of those people that didn't have.
Speaker 6: To do that. Yeah, he didn't have to do that.
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Speaker 3: Nobody would have liked been like, damn boy, you hear me,
Speaker 3: You should have shot me something nobody would have because
Speaker 3: it's all about really every artist always wanted to kind
Speaker 3: of like get their flowers while they hear Versus is
Speaker 3: a great way to.
Speaker 2: Do that, and it wouldn't have changed his legacy if
Speaker 2: he didn't do it, but the fact that he did
Speaker 2: and now extend other people's legencies is vi.
Speaker 7: I think that's incredible.
Speaker 5: What's your thoughts on the on the future Versus being
Speaker 5: at you you know, part on of it, Like how
Speaker 5: you feel about the franchise of Versus. Yeah, I have
Speaker 5: any say so of He's just like I mean, like
Speaker 5: just like just as like what do you just think
Speaker 5: about it? Like I think it's one of the dope
Speaker 5: things that got us through the pandemic. Like I said,
Speaker 5: it gives artists their their flowers while they're here. You
Speaker 5: actually see your peers logging on. It's not as heavily.
Speaker 5: I don't think it has as much traffic as it
Speaker 5: did when everybody couldn't go nowhere because you'd be like, damn,
Speaker 5: I'm missing such and such.
Speaker 3: You know, That's how I was trying to catch up
Speaker 3: with like Dip Set. But you know, when the others
Speaker 3: were happening, that's all we had to do. So now
Speaker 3: it's just the world has opened up a little bit more.
Speaker 5: So, Yeah, shout shout the Swiss Man. We actually had
Speaker 5: the n be in front row, but that Dip Set
Speaker 5: locks battle. We were legendary. That was legend of the Kiss,
Speaker 5: the shout out to kiss. Let me ask you this
Speaker 5: before we wrap talking about it, Like, you know, that's
Speaker 5: like a second home. Shout you body in Atlanta seeing
Speaker 5: the evolution of Atlanta, not just from the music. Everybody
Speaker 5: always talks about Atlantic musically. We know that, but well,
Speaker 5: we're in the entrepreneur space. So we go down there
Speaker 5: and we look at it from an entrepreneur standpoint, and
Speaker 5: it's encouraging to see so many black owned businesses, so
Speaker 5: many like everywhere you go, it's like a black o poolhole,
Speaker 5: black home. Oh Yeah, Atlanta's like, so what's your what's
Speaker 5: your thoughts on on that side of Atlanta? Like I said,
Speaker 5: everybody asked the question about Atlanta music, everybody working together.
Speaker 5: That's what's your thoughts on Atlanta business for black I
Speaker 5: mean it's probably it's probably worth researching. But we probably
Speaker 5: have the most black owned businesses in the in the world.
Speaker 5: Let me rephrase that, maybe not Africa, in America, definitely
Speaker 5: in America, America outside of Africa.
Speaker 6: Like somebody's just looked up like a million Nigerians at
Speaker 6: the door. But somebody's like.
Speaker 8: To me, what did he say?
Speaker 5: But yeah, say they got the most black owned business. Yeah,
Speaker 5: opportunities for black But it's you know, it's changing. Sure,
Speaker 5: you can see it changing. Somebody's probably somebody's fed up.
Speaker 5: The prices are going up, prices crazy. Somebody's fed up, man.
Speaker 5: You know, because this stuff has always been available. Our
Speaker 5: mindset change.
Speaker 3: This stuff has been here like it's property and now
Speaker 3: and now when I see something for sale, I stop
Speaker 3: and take a picture of it. On this ride past,
Speaker 3: stuff just for saling for least or nothing no more.
Speaker 3: I don't care where I am in the world. And
Speaker 3: I think our programming is just different, especially in Atlanta.
Speaker 3: It's so it's just so attainable. You really know somebody
Speaker 3: that you went to school with the own this, that
Speaker 3: own you know what I mean. It's so it just
Speaker 3: it ain't no movie down there. You see these little
Speaker 3: movies where these this town was like, nah, we own
Speaker 3: this whole. I own these three buildings.
Speaker 5: I own the dirt. I downt just own the business
Speaker 5: of Escobar. That's to get it, Escobars this business.
Speaker 7: I owned the.
Speaker 3: Dirt up under here. You know what I'm saying is
Speaker 3: that the bitch could be whatever I wanted to be.
Speaker 2: Is that one of your investment strategies, Like I'm gonna
Speaker 2: get the dirt first and then we're gonna put something on.
Speaker 8: Yeah, that's definitely me getting the dirt I got. I'm getting.
Speaker 3: I get letters every month from somebody trying to need
Speaker 3: to buy or somebody telling me I need to do
Speaker 3: something with this structure because I'm playing that monopoly grab
Speaker 3: I'm playing this.
Speaker 6: I'm buying this dirt. I'm buying this dirt.
Speaker 8: I ain't been able to renovate a lot of that stuff,
Speaker 8: but I own the dirt or houses.
Speaker 6: Get you the hotel, all of that monopoly.
Speaker 5: How is it for you to see because you're from
Speaker 5: Atlanta to see house Like you said, houses used to
Speaker 5: be fifty whatever. Now those same houses on the West
Speaker 5: End or like Bama Cate's been Stadium is a couple
Speaker 5: of hundred thousand, Like, how is it to see that?
Speaker 3: Ain't nothing a couple hundred thousand no more it used
Speaker 3: to be. So when it was a couple hundred thousand,
Speaker 3: we was taking it for granted. I was telling people.
Speaker 3: I was like, man, it's like this thing, this building
Speaker 3: four hundred thousand. I'm like, man, we spoiled. I'm like,
Speaker 3: in a minute because of like a lot I've been.
Speaker 3: I bought two or three buildings for like half a million.
Speaker 3: But I started thinking like what cars cost, what jewelry costs,
Speaker 3: And I'm like, that's what made me start buying buildings
Speaker 3: because I know, like you, especially New York man, you
Speaker 3: can get three pieces and being half a million, you
Speaker 3: know what I'm saying, and building, So yeah, I'm buying building.
Speaker 6: Let that go over your.
Speaker 5: They said, balk Hat is thinking about succeeding from the
Speaker 5: city of Atlanta. You heard about that, Yeah, I'll be
Speaker 5: hearing a lot about it. I think the mayor gotta
Speaker 5: be cool with that or something, you know what I'm saying.
Speaker 5: And we got a new mayror by name of Andre.
Speaker 5: He from the West side of Atlanta. You know, our
Speaker 5: last male name was Keishy. We got Dre Come to Atlanta,
Speaker 5: Come to.
Speaker 2: They need to put your side your picture up when
Speaker 2: we into the airport. I know, I see Dominic, I
Speaker 2: see Ludacris, Lua JdE. I think we need to like
Speaker 2: this is my city.
Speaker 5: Well, you know, they had the song called Welcome to Atlanta,
Speaker 5: so I think it's conceptual to like that song you
Speaker 5: Welcome to Atlanta.
Speaker 8: You got loud?
Speaker 5: Okay, Well, do you know what I'm saying that because
Speaker 5: it's a lot you gotta think Atlanta. We've been running
Speaker 5: rap game for twenty years, so it's tons of artists
Speaker 5: they can put up like for real, we piped up.
Speaker 2: Here's why I think you should be up there right.
Speaker 2: We're gonna flip this into one of the investments. Basketball
Speaker 2: is one of your loves. College Park Skyhawks minority investor. Yeah, investor.
Speaker 2: I don't want to put minority on it. Investor, but they.
Speaker 7: Have minority owner owner, I'm sorry owner. They have the
Speaker 7: college park. Uh, Skyhawks as one of the billboards.
Speaker 5: When you're walking in, just say list. We got to
Speaker 5: get you in this list next time you come through that, Tony, Yeah,
Speaker 5: I mean about to call it. I'm about to call
Speaker 5: the call now, I'm about to make that happen. See something.
Speaker 5: You know, I'd be playing stuff down like it don't
Speaker 5: be a problem. But since you say they need to
Speaker 5: see my face when they coming down and escalate it,
Speaker 5: make your head. We'll talk about that. That's important. People
Speaker 5: don't might not know that you you an owner and
Speaker 5: a sports team.
Speaker 8: Yeah.
Speaker 3: College Park Skyhawks is a byproduct of Atlanta Hawks, GILI,
Speaker 3: yeah affiliate or the nb I've been blessed to have
Speaker 3: players on the team make it to the NBA couple games,
Speaker 3: some get contracts, So I live vicariously through that because I.
Speaker 6: Enjoy basketball so much.
Speaker 3: I still do and this was just a minor step
Speaker 3: and learning lesson before I am actually a part.
Speaker 6: Of an NBA too. That's your ultimate goal.
Speaker 2: I was thinking, like, that's what we're going with it
Speaker 2: because it's two places we can see. Yeah, we can
Speaker 2: see you at asketball. We're definitely going to see you
Speaker 2: court side at that game.
Speaker 6: Yeah, you're definitely gonna see me.
Speaker 7: We're definitely gonna see you that.
Speaker 5: Let me ask you this before you're at hip hop question. Yeah, Atlanta,
Speaker 5: I don't want to say mine. Watch more top five?
Speaker 5: Your personal? Like what's your personal?
Speaker 3: Yeah, I got asked this already, so it's real easy,
Speaker 3: and I'm not going to say me all five of them.
Speaker 3: My Atlanta top five would be Andre three thousand, It'll
Speaker 3: be t I, Jezy, Gucci in future.
Speaker 7: Yeah, I can't all get that.
Speaker 6: Yeah, that's all.
Speaker 5: It's pretty bulletproof right there. Yeah, but you know, a
Speaker 5: little babies making a shortcase, so.
Speaker 3: You know what I'm saying, Like, but I can go
Speaker 3: a little baby, I can go and not even men
Speaker 3: talking about me and go sigh high.
Speaker 8: You know what I'm saying.
Speaker 5: When you talk about the Prince, when you talk about migos,
Speaker 5: oh yeah, I forgot about mego.
Speaker 6: Kavos.
Speaker 8: We'll just put them as once.
Speaker 6: Yeah.
Speaker 8: But yeah, Atlanta, man, man, we got it. It's like
Speaker 8: a menu, you know what I mean.
Speaker 3: You look at the menu and you can find something
Speaker 3: from Atlanta that like, wait, you forgot satisfied? Yes, yeah, he'
Speaker 3: be he'd be snapping too, you know. Think like I said, Atlanta.
Speaker 6: You got that menu.
Speaker 3: You just see what you want. You fear your appetite
Speaker 3: for the day. You know what I'm saying, Atlanta Tho
Speaker 3: you put Atlanta artists on a piece of paper or
Speaker 3: on your playlist.
Speaker 6: You know what I mean.
Speaker 7: You're gonna have a nice time. You put that playlist together,
Speaker 7: It's gonna be crazy.
Speaker 5: Yeah, it's a lot of classic music came out, for sure.
Speaker 5: Shout out today, my pleasure, my brother, thank you, thank
Speaker 5: you for rocking with us. Man appreciation all right, anything
Speaker 5: you want to let the people know that you might
Speaker 5: not have spoke about anything like that.
Speaker 8: Dope, don't sell us up, man, check it out, check
Speaker 8: me out. New things on the way.
Speaker 6: Have it. Ladies and gentlemen, Thank you guys for rocking
Speaker 6: with us. We'll see you next week. Peace.
Speaker 4: Peace, My graduates from my school being forced back drop drop, Mike,
Speaker 4: drop backdrop.
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